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Sponsored Messaging metrics in Campaign Manager | Marketing Solutions Help
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data-article-source="urn:li:helpCenterArticle:(426570,LITHOGRAPH)"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>You can view the metrics specific to Sponsored Messaging when you select Sponsored Messaging as a column view from the reporting dashboard or when exporting a report. Sponsored Messaging metrics are only available for message ads and conversation ads.</p> </div> <div class="article-content-callout article-content-callout__background--warning" data-test-selector="callout-container"> <div> <h3 class="t-16 article-content-callout__headline" data-test-selector="callout-headline"> Important to know </h3> <div class="article-content-callout__text-rich-description t-14 article-content-callout__text-rich-description--hue" data-test-selector="callout-rich-description"> <p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p>We’ve made improvements to our impression and click measurement methodology for Sponsored Messaging campaigns to provide metrics in alignment with industry standards. Changes were also made to <a rel="" href="https://www.linkedin.com/help/lms/answer/a426666" target="_self">video metrics</a>.<br> <p><br> </p><p></p> <p></p><p></p>These changes went into effect in July 2024 and Sponsored Messaging sends and opens no longer count towards impressions and clicks, respectively. You can still access the sends and opens metrics, but these metrics aren't part of impressions and clicks. Impressions, clicks, and related metrics (such as CPM and CPC) from Sponsored Messaging campaigns after July 2024 are no longer reported, while historical data from campaigns before July 2024 aren't affected. As a result, Sponsored Messaging metrics shown in the Campaign Manager performance chart are impacted. For more information about performance metrics, see the <a rel="" href="https://www.linkedin.com/help/lms/answer/a445476" target="_self">Performance metrics Campaign Manager definitions</a> article or <a rel="" href="https://www.linkedin.com/help/lms/ask/LMS-DEFAULT" target="_self">contact our support team</a> or your LinkedIn Marketing Solutions representative.<p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p> </div> </div> <!----> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <h2>Sponsored Messaging metrics</h2> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Sponsored Messaging metrics are available in Campaign Manager from the reporting dashboard. </p> </div> <img src="https://media.licdn.com/dms/image/v2/D4D08AQHeKQEB1XqoDg/croft-frontend-shrinkToFit1920/croft-frontend-shrinkToFit1920/0/1685371082751?e=1740387600&v=beta&t=sOAK3SwneDnqdMU5978EqWSKO0DHncT1baA_-Fhy9dU" alt="Sponsored Messaging columns" class="article-content__image" data-test-selector="imageBodyElement-img"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>The following table lists the Sponsored Messaging metrics.</p> </div> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text-table" data-test-selector="preRenderedMarkup-container"> <table class="artdeco-table--striped"> <thead class="artdeco-table-header"> <tr class="artdeco-table-row"> <th class="artdeco-table-header">Metric</th> <th class="artdeco-table-header">Description</th> </tr> </thead> <tbody> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Sends</td> <td class="artdeco-table-cell">The number of times your Sponsored Messaging ad was delivered.</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Opens</td> <td class="artdeco-table-cell">The number of times your Sponsored Messaging ad was first opened.</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Sponsored Messaging Clicks</td> <td class="artdeco-table-cell">The clicks on a call-to-action (CTA) button, body hyperlinks, and desktop banner.</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Button Clicks</td> <td class="artdeco-table-cell">The number of clicks on your CTA button.</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Banner Clicks</td> <td class="artdeco-table-cell">The number of clicks on your 300 x 250 banner.</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Link Clicks</td> <td class="artdeco-table-cell">The number of clicks on any hyperlinks in your message body.</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Open rate</td> <td class="artdeco-table-cell">The total opens divided by total sends.</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Click to Open Rate</td> <td class="artdeco-table-cell">The percentage of people who click after opening your Sponsored Messaging ad (clicks divided by opens).</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Cost per Send</td> <td class="artdeco-table-cell">The total spend divided by total sends, which is the total number of times the ad was displayed.</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Cost per Open</td> <td class="artdeco-table-cell">The total spend divided by total opens.</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Average CPC</td> <td class="artdeco-table-cell">Starting July 2024, Average CPC is no longer reported. Historical data from campaigns before July 2024 aren't affected.</td> </tr> </tbody> </table> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <h2>Additional campaign metrics</h2> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Other metrics available for your ad campaign include: </p><ul><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a445476" target="_blank">Performance</a> </li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a426154" target="_blank">Delivery</a> </li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a422348" target="_blank">Engagement </a> </li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a420212" target="_blank">Conversions and leads </a> </li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a426666" target="_blank">Video </a> </li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a421098" target="_blank">Budget and bid </a> </li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a426278" target="_blank">Job applicants</a></li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a7134581" target="_self">Lead Funnel</a></li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a7132084" target="_self">Attribution Model</a></li></ul> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p><strong>Learn more</strong></p> </div> <ul class="article-content__unordered-list" data-test-selector="unorderedList-container"> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p><a rel="" href="/help/lms/answer/95189" target="_blank">Campaign Manager reporting</a></p> </div> </div> </li> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p><a rel="" href="/help/lms/answer/107773" target="_self">Reports available to export in Campaign Manager</a></p> </div> </div> </li> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p><a rel="" href="https://www.linkedin.com/help/lms/answer/a1446024" target="_self">Changes to Sponsored Messaging</a></p> </div> </div> </li> </ul> </article> <section class="people-also-viewed"> <h3 class="people-also-viewed__header t-bold t-black t-20">People also viewed</h3> <ul class="people-also-viewed__article-list"> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-rl0kt" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> Receiving quick reply InMail messages from candidates </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-rl0kt" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>We’ve recently updated the candidate InMail experience to provide quicker and clearer responses to InMail messages with one-click reply buttons. Candidates can now accept or decline your InMail message with a quick reply before responding to your message with additional details. Because of this, when a candidate responds with only the <strong>No thanks</strong> or <strong>Yes</strong> quick reply and no text, the InMail message notification you receive won’t show any additional information.</p> </div> </div> <div class="collapsible__body-footer"> <a href="/help/lms/answer/a414465?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “Receiving quick reply InMail messages from candidates”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-atxko" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> Understanding campaign settings in Campaign Manager </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-atxko" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>When you create a Classic campaign, you’ll choose from settings to determine who your ad is displayed to, where your ad is displayed, how much your campaign spends, and when your campaign runs. Optionally, you can also add tracking such as conversion tracking or URL tracking parameters.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>The first step when you select your campaign settings is to choose a marketing objective. An objective is the goal you’d like to achieve with your campaign. Campaigns are optimized for delivery to people most likely to take the action you want based on the objective you select. Each objective offers ad formats and bidding strategies that align with the goals of that objective.</p> </div> </div> <div class="collapsible__body-footer"> <a href="/help/lms/answer/a423332?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “Understanding campaign settings in Campaign Manager”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-prjn9" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> Troubleshoot two-step verification in Recruiter </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-prjn9" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>If you’re experiencing issues with turning on two-step verification in LinkedIn Recruiter, we recommend completing the following steps.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> If you receive an error message when entering your two-step verification code: </div> <ul class="article-content__unordered-list" data-test-selector="unorderedList-container"> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>You can turn on two-step verification through your <a rel="" href="https://www.linkedin.com/psettings/two-step-verification" target="_self">LinkedIn.com account</a>. Be sure to verify that you have a phone number associated with your account.</p> </div> </div> </li> </ul> </div> <div class="collapsible__body-footer"> <a href="/help/lms/answer/a416584?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “Troubleshoot two-step verification in Recruiter”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-0ujat" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> LinkedIn Ads and marketing solutions </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-0ujat" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> LinkedIn ads allow organizations to connect with the world’s largest community of business professionals by serving ad content to our members through a variety of products and platforms. </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> We are a members-first organization and believe that when you see ads on LinkedIn, they should be useful and interesting to you. Our marketing solutions allow advertisers to select specific characteristics to help them reach their ideal audience. The ads you see on LinkedIn are then targeted to provide content relevant to you. </div> </div> <div class="collapsible__body-footer"> <a href="/help/lms/answer/a421454?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “LinkedIn Ads and marketing solutions”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-h80p9" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> Job posts in countries sanctioned by OFAC </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-h80p9" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>LinkedIn complies with all sanctions imposed by the Office of Foreign Assets Control (OFAC) of the U.S. Department of Treasury. Because of this, you’re unable to post jobs on LinkedIn to any trade-sanctioned countries under U.S. laws and regulations. Please refer to the Sanctions Programs and Country Information for an updated list on trade-sanctioned countries.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p><strong>Learn more</strong></p> <ul> <li><a rel="" href="https://home.treasury.gov/policy-issues/financial-sanctions/sanctions-programs-and-country-information" target="_self">U.S. Department of the Treasury Sanctions Programs and Country Information</a></li> <li><a rel="" href="/help/lms/solve/contact" target="_self">LinkedIn Help's contact form</a></li> </ul> </div> </div> <div class="collapsible__body-footer"> <a href="/help/lms/answer/a414493?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “Job posts in countries sanctioned by OFAC”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> </ul> </section> <!----> <div class="placeholder " id="helpfulness-rating"> </div> </div> <div class="article-details-content__delimiter"></div> <aside class="article-details-content__aside"> <div class="article-details-content__tags"> <h3 id="tagged-header" class="hue-web__header--aside t-bold t-16" data-test-selector="topicTags-header"> Tagged in </h3> <ul class="pill-list article-page-pill-list hue-artdeco-pill" data-test-selector="topicTags-container"> <li class="pill-list__item" id="topic-link-a138217" data-test-selector="topicTags-list-item"> <a class="pill basePadding label" href="/help/lms/topic/a138217" data-test-selector="topic-tag-link" aria-describedby="tagged-header"> <span data-test-selector="topicTags-title-a138217"> Performance Reporting </span> </a> </li> </ul> </div> <!----><!----><!----> </aside> </div> <!----> </div> </main> <div class="placeholder " id="toasts__wormhole" data-inert-toggle-target="me-menu-inert-toggle-target"> </div> <footer class="global-footer" data-inert-toggle-target="me-menu-inert-toggle-target" data-component-selector="global-footer" data-test-id="global-footer" role="contentinfo"> <div class="global-footer__upper-row-wrapper"> <div class="page-width-content"> <ul class="global-footer__upper-row-items t-12 t-black"> <li class="global-footer__upper-row-item global-footer__logo"> <a class="global-footer__upper-row-item-link" href="https://www.linkedin.com"> <li-icon size="14dp" color="brand" tabindex="-1" aria-hidden="true" type="linkedin-logo"></li-icon> <span class="visually-hidden">LinkedIn</span> </a> </li> <li class="global-footer__upper-row-item "> <a class="global-footer__upper-row-item-link" data-test-id="footer-contact-us" href="https://www.linkedin.com/help/lms/ask"> Contact us </a> </li> <!----><!----> <!----> <!----> <li class="global-footer__upper-row-item global-footer__language-switcher-wrapper"> <form action method="GET" class="language-switcher__form"> <!----> <label class="language-switcher__select-label"> <span class="visually-hidden">Select a language. 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