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Issues for May-Jun 2016 - Aurora
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Jun 2016</div> </div> <div class="grid__item one-whole"> <!-- ~~~~~~ start:latest ~~~~~~ --> <div class=""> <div class="loz size-six">Opinion</div> <!-- - - - article - - - --> <article class="box story soft-half--ends" data-id="1141505" data-layout="story"> <!-- box/image --> <figure class="media media--left media--stretch palm--one-whole three-tenths lap--one-half palm--one-whole "> <div class="media__item "><a title="" href="https://web.archive.org/web/20161223100009/http://aurora.dawn.com/news/1141505/whats-stopping-ad-agencies-from-producing-great-work"><img src="//web.archive.org/web/20161223100009im_/http://i.dawn.com/thumbnail/2016/07/57833f6facb33.jpg" alt="What&#039;s stopping ad agencies from producing great work?"/></a></div> </figure> <!-- box/title --> <h2 data-layout="story" data-id="1141505" class="story__title size-six "><a href="https://web.archive.org/web/20161223100009/http://aurora.dawn.com/news/1141505/whats-stopping-ad-agencies-from-producing-great-work" class="story__link">What's stopping ad agencies from producing great work?</a></h2> <!-- box/excerpt --> <div class="story__excerpt ">Why agencies have to transform their operating model in order to meet the imperatives of speed, agility and relevance. </div> </article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story soft-half--ends" data-id="1141488" data-layout="story"> <!-- box/image --> <figure class="media media--left media--stretch palm--one-whole three-tenths lap--one-half palm--one-whole "> <div class="media__item "><a title="" href="https://web.archive.org/web/20161223100009/http://aurora.dawn.com/news/1141488/carpe-diem-seize-the-day"><img src="//web.archive.org/web/20161223100009im_/http://i.dawn.com/thumbnail/2016/07/5779f9ab4e67a.jpg" alt="Carpe Diem &ndash; Seize the day"/></a></div> </figure> <!-- box/title --> <h2 data-layout="story" data-id="1141488" class="story__title size-six "><a href="https://web.archive.org/web/20161223100009/http://aurora.dawn.com/news/1141488/carpe-diem-seize-the-day" class="story__link">Carpe Diem – Seize the day</a></h2> <!-- box/excerpt --> <div class="story__excerpt ">The Chief Executive and Creative Director of The D’Hamidi Partnership presents his creative manifesto. </div> </article> <!-- - - - /article - - - --> </div> <div class=""> <div class="loz size-six">Awards</div> <!-- - - - article - - - --> <article class="box story soft-half--ends" data-id="1141476" data-layout="story"> <!-- box/image --> <figure class="media media--left media--stretch palm--one-whole three-tenths lap--one-half palm--one-whole "> <div class="media__item "><a title="" href="https://web.archive.org/web/20161223100009/http://aurora.dawn.com/news/1141476/accolades-honours-and-recognition"><img src="//web.archive.org/web/20161223100009im_/http://i.dawn.com/thumbnail/2016/05/573e0246cce95.jpg" alt="Accolades, honours and recognition"/></a></div> </figure> <!-- box/title --> <h2 data-layout="story" data-id="1141476" class="story__title size-six "><a href="https://web.archive.org/web/20161223100009/http://aurora.dawn.com/news/1141476/accolades-honours-and-recognition" class="story__link">Accolades, honours and recognition</a></h2> <!-- box/excerpt --> <div class="story__excerpt ">Why the PAS Awards 2016 were the best so far. </div> </article> <!-- - - - /article - - - --> </div> <div class=""> <div class="loz size-six">Campaigns</div> <!-- - - - article - - - --> <article class="box story soft-half--ends" data-id="1141477" data-layout="story"> <!-- box/image --> <figure class="media media--left media--stretch palm--one-whole three-tenths lap--one-half palm--one-whole "> <div class="media__item "><a title="" href="https://web.archive.org/web/20161223100009/http://aurora.dawn.com/news/1141477/mortein-fights-dengue"><img src="//web.archive.org/web/20161223100009im_/http://i.dawn.com/thumbnail/2016/05/5744c3258fefa.jpg" alt="Mortein fights dengue"/></a></div> </figure> <!-- box/title --> <h2 data-layout="story" data-id="1141477" class="story__title size-six "><a href="https://web.archive.org/web/20161223100009/http://aurora.dawn.com/news/1141477/mortein-fights-dengue" class="story__link">Mortein fights dengue </a></h2> <!-- box/excerpt --> <div class="story__excerpt ">The nation-wide 'Dengue say Pak Pakistan' campaign aims to educate people about dengue and its eradication. </div> </article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story soft-half--ends" data-id="1141478" data-layout="story"> <!-- box/image --> <figure class="media media--left media--stretch palm--one-whole three-tenths lap--one-half palm--one-whole "> <div class="media__item "><a title="" href="https://web.archive.org/web/20161223100009/http://aurora.dawn.com/news/1141478/yayvo-log-on-and-buy"><img src="//web.archive.org/web/20161223100009im_/http://i.dawn.com/thumbnail/2016/05/5744c4cd53b68.jpg" alt="Yayvo... log on and buy"/></a></div> </figure> <!-- box/title --> <h2 data-layout="story" data-id="1141478" class="story__title size-six "><a href="https://web.archive.org/web/20161223100009/http://aurora.dawn.com/news/1141478/yayvo-log-on-and-buy" class="story__link">Yayvo... log on and buy</a></h2> <!-- box/excerpt --> <div class="story__excerpt ">Yayvo.com, an online shopping portal launched by TCS, rolls out its first ad campaign. </div> </article> <!-- - - - /article - - - --> </div> <div class=""> <div class="loz size-six">Interview</div> <!-- - - - article - - - --> <article class="box story soft-half--ends" data-id="1141492" data-layout="story"> <!-- box/image --> <figure class="media media--left media--stretch palm--one-whole three-tenths lap--one-half palm--one-whole "> <div class="media__item "><a title="" href="https://web.archive.org/web/20161223100009/http://aurora.dawn.com/news/1141492/the-content-from-our-print-publications-has-to-be-translated"><img src="//web.archive.org/web/20161223100009im_/http://i.dawn.com/thumbnail/2016/05/5744fdc8aaeb0.jpg" alt="&ldquo;The content from our print publications has to be &lsquo;translated&rsquo;&quot;"/></a></div> </figure> <!-- box/title --> <h2 data-layout="story" data-id="1141492" class="story__title size-six "><a href="https://web.archive.org/web/20161223100009/http://aurora.dawn.com/news/1141492/the-content-from-our-print-publications-has-to-be-translated" class="story__link">“The content from our print publications has to be ‘translated’"</a></h2> <!-- box/excerpt --> <div class="story__excerpt ">In conversation with Barbie Atienza, Head of External Affairs, Manila Bulletin. </div> </article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story soft-half--ends" data-id="1141481" data-layout="story"> <!-- box/image --> <figure class="media media--left media--stretch palm--one-whole three-tenths lap--one-half palm--one-whole "> <div class="media__item "><a title="" href="https://web.archive.org/web/20161223100009/http://aurora.dawn.com/news/1141481/building-a-business-around-a-new-model"><img src="//web.archive.org/web/20161223100009im_/http://i.dawn.com/thumbnail/2016/05/5744d1a064f3a.jpg" alt="Building a business around a new model"/></a></div> </figure> <!-- box/title --> <h2 data-layout="story" data-id="1141481" class="story__title size-six "><a href="https://web.archive.org/web/20161223100009/http://aurora.dawn.com/news/1141481/building-a-business-around-a-new-model" class="story__link">Building a business around a new model</a></h2> <!-- box/excerpt --> <div class="story__excerpt ">Interview with David Mayo, CEO, Asia Pacific, Bates CHI & Partners. </div> </article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story soft-half--ends" data-id="1141480" data-layout="story"> <!-- box/image --> <figure class="media media--left media--stretch palm--one-whole three-tenths lap--one-half palm--one-whole "> <div class="media__item "><a title="" href="https://web.archive.org/web/20161223100009/http://aurora.dawn.com/news/1141480/using-data-to-drive-the-message"><img src="//web.archive.org/web/20161223100009im_/http://i.dawn.com/thumbnail/2016/05/5744cdd5895da.jpg" alt="Using data to drive the message"/></a></div> </figure> <!-- box/title --> <h2 data-layout="story" data-id="1141480" class="story__title size-six "><a href="https://web.archive.org/web/20161223100009/http://aurora.dawn.com/news/1141480/using-data-to-drive-the-message" class="story__link">Using data to drive the message </a></h2> <!-- box/excerpt --> <div class="story__excerpt ">Interview with George Skaff, Regional Commercial Head, Connect Ads. </div> </article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story soft-half--ends" data-id="1141489" data-layout="story"> <!-- box/image --> <figure class="media media--left media--stretch palm--one-whole three-tenths lap--one-half palm--one-whole "> <div class="media__item "><a title="" href="https://web.archive.org/web/20161223100009/http://aurora.dawn.com/news/1141489/integrating-newsrooms"><img src="//web.archive.org/web/20161223100009im_/http://i.dawn.com/thumbnail/2016/05/5744f5017687f.jpg" alt="Integrating newsrooms"/></a></div> </figure> <!-- box/title --> <h2 data-layout="story" data-id="1141489" class="story__title size-six "><a href="https://web.archive.org/web/20161223100009/http://aurora.dawn.com/news/1141489/integrating-newsrooms" class="story__link">Integrating newsrooms </a></h2> <!-- box/excerpt --> <div class="story__excerpt ">In conversation with Nicholas Dawes, Chief Editorial and Content Officer, Hindustan Times Media. </div> </article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story soft-half--ends" data-id="1141472" data-layout="story"> <!-- box/image --> <figure class="media media--left media--stretch palm--one-whole three-tenths lap--one-half palm--one-whole "> <div class="media__item "><a title="" href="https://web.archive.org/web/20161223100009/http://aurora.dawn.com/news/1141472/corruption-is-a-plague-that-has-seeped-in-at-every-level"><img src="//web.archive.org/web/20161223100009im_/http://i.dawn.com/thumbnail/2016/05/573df8e45d87b.jpg" alt="&quot;Corruption is a plague that has seeped in at every level&quot;"/></a></div> </figure> <!-- box/title --> <h2 data-layout="story" data-id="1141472" class="story__title size-six "><a href="https://web.archive.org/web/20161223100009/http://aurora.dawn.com/news/1141472/corruption-is-a-plague-that-has-seeped-in-at-every-level" class="story__link">"Corruption is a plague that has seeped in at every level"</a></h2> <!-- box/excerpt --> <div class="story__excerpt ">Interview with Imran Afzal, CEO, JWT Pakistan. </div> </article> <!-- - - - /article - - - --> </div> <div class=""> <div class="loz size-six">Campaign Watch</div> <!-- - - - article - - - --> <article class="box story soft-half--ends" data-id="1141499" data-layout="story"> <!-- box/image --> <figure class="media media--left media--stretch palm--one-whole three-tenths lap--one-half palm--one-whole "> <div class="media__item "><a title="" href="https://web.archive.org/web/20161223100009/http://aurora.dawn.com/news/1141499/campaign-watch"><img src="//web.archive.org/web/20161223100009im_/http://i.dawn.com/thumbnail/2016/05/5747aa2e6dd8b.jpg" alt="Campaign watch"/></a></div> </figure> <!-- box/title --> <h2 data-layout="story" data-id="1141499" class="story__title size-six "><a href="https://web.archive.org/web/20161223100009/http://aurora.dawn.com/news/1141499/campaign-watch" class="story__link">Campaign watch</a></h2> <!-- box/excerpt --> <div class="story__excerpt ">Exploring which brands have got the big idea, which ones are using execution as a crutch and which never had a clue. </div> </article> <!-- - - - /article - - - --> </div> <div class=""> <div class="loz size-six">Feature</div> <!-- - - - article - - - --> <article class="box story soft-half--ends" data-id="1141471" data-layout="story"> <!-- box/image --> <figure class="media media--left media--stretch palm--one-whole three-tenths lap--one-half palm--one-whole "> <div class="media__item "><a title="" href="https://web.archive.org/web/20161223100009/http://aurora.dawn.com/news/1141471/going-shopping-for-a-creative-director"><img src="//web.archive.org/web/20161223100009im_/http://i.dawn.com/thumbnail/2016/06/5763831f68750.jpg" alt="Going shopping for a creative director"/></a></div> </figure> <!-- box/title --> <h2 data-layout="story" data-id="1141471" class="story__title size-six "><a href="https://web.archive.org/web/20161223100009/http://aurora.dawn.com/news/1141471/going-shopping-for-a-creative-director" class="story__link">Going shopping for a creative director</a></h2> <!-- box/excerpt --> <div class="story__excerpt ">Hiring and retaining good creative directors is tough – and the fickle attitude of the new lot doesn't help much. </div> </article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story soft-half--ends" data-id="1141479" data-layout="story"> <!-- box/image --> <figure class="media media--left media--stretch palm--one-whole three-tenths lap--one-half palm--one-whole " data-focus-x="0%" data-focus-y="0%"> <div class="media__item "><a title="" href="https://web.archive.org/web/20161223100009/http://aurora.dawn.com/news/1141479/print-still-lives"><img src="//web.archive.org/web/20161223100009im_/http://i.dawn.com/thumbnail/2016/05/5744c9291254d.jpg" alt="Print still lives"/></a></div> </figure> <!-- box/title --> <h2 data-layout="story" data-id="1141479" class="story__title size-six "><a href="https://web.archive.org/web/20161223100009/http://aurora.dawn.com/news/1141479/print-still-lives" class="story__link">Print still lives</a></h2> <!-- box/excerpt --> <div class="story__excerpt ">Publish Asia 2016 identifies a small window of opportunity for print. </div> </article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story soft-half--ends" data-id="1141484" data-layout="story"> <!-- box/image --> <figure class="media media--left palm--one-whole three-tenths lap--one-half palm--one-whole "> <div class="media__item "><a title="" href="https://web.archive.org/web/20161223100009/http://aurora.dawn.com/news/1141484/three-steps-to-pr-magic"><img src="//web.archive.org/web/20161223100009im_/http://i.dawn.com/thumbnail/2016/06/5757a707d3377.jpg" alt="Three steps to PR magic"/></a></div> </figure> <!-- box/title --> <h2 data-layout="story" data-id="1141484" class="story__title size-six "><a href="https://web.archive.org/web/20161223100009/http://aurora.dawn.com/news/1141484/three-steps-to-pr-magic" class="story__link">Three steps to PR magic</a></h2> <!-- box/excerpt --> <div class="story__excerpt ">For PR to achieve its potential, brands and companies need to stop seeing it as a cheaper alternative to advertising. </div> </article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story soft-half--ends" data-id="1141469" data-layout="story"> <!-- box/image --> <figure class="media media--left palm--one-whole three-tenths lap--one-half palm--one-whole "> <div class="media__item "><a title="" href="https://web.archive.org/web/20161223100009/http://aurora.dawn.com/news/1141469/goodbye-creativity"><img src="//web.archive.org/web/20161223100009im_/http://i.dawn.com/thumbnail/2016/05/573dec5ee84b0.jpg" alt="Goodbye creativity?"/></a></div> </figure> <!-- box/title --> <h2 data-layout="story" data-id="1141469" class="story__title size-six "><a href="https://web.archive.org/web/20161223100009/http://aurora.dawn.com/news/1141469/goodbye-creativity" class="story__link">Goodbye creativity?</a></h2> <!-- box/excerpt --> <div class="story__excerpt ">Examining the reasons behind the deteriorating quality of creative work in Pakistan. </div> </article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story soft-half--ends" data-id="1141482" data-layout="story"> <!-- box/image --> <figure class="media media--left media--stretch palm--one-whole three-tenths lap--one-half palm--one-whole " data-focus-x="0%" data-focus-y="0%"> <div class="media__item "><a title="" href="https://web.archive.org/web/20161223100009/http://aurora.dawn.com/news/1141482/show-me-the-money"><img src="//web.archive.org/web/20161223100009im_/http://i.dawn.com/thumbnail/2016/06/574e79e511c2f.jpg" alt="Show me the money!"/></a></div> </figure> <!-- box/title --> <h2 data-layout="story" data-id="1141482" class="story__title size-six "><a href="https://web.archive.org/web/20161223100009/http://aurora.dawn.com/news/1141482/show-me-the-money" class="story__link">Show me the money!</a></h2> <!-- box/excerpt --> <div class="story__excerpt ">Why ad agencies need to invest wisely in their creative resources and redefine their quality measurement parameters. </div> </article> <!-- - - - /article - - - --> </div> <div class=""> <div class="loz size-six">Automobiles</div> <!-- - - - article - - - --> <article class="box story soft-half--ends" data-id="1141474" data-layout="story"> <!-- box/image --> <figure class="media media--left media--stretch palm--one-whole three-tenths lap--one-half palm--one-whole "> <div class="media__item "><a title="" href="https://web.archive.org/web/20161223100009/http://aurora.dawn.com/news/1141474/will-the-new-automotive-policy-deliver"><img src="//web.archive.org/web/20161223100009im_/http://i.dawn.com/thumbnail/2016/06/57637ec1913bc.jpg" alt="Will the new automotive policy deliver?"/></a></div> </figure> <!-- box/title --> <h2 data-layout="story" data-id="1141474" class="story__title size-six "><a href="https://web.archive.org/web/20161223100009/http://aurora.dawn.com/news/1141474/will-the-new-automotive-policy-deliver" class="story__link">Will the new automotive policy deliver?</a></h2> <!-- box/excerpt --> <div class="story__excerpt ">When Pakistan's new automotive policy was finally announced, customers seemed elated – the industry much less so. </div> </article> <!-- - - - /article - - - --> </div> <div class=""> <div class="loz size-six">Digital</div> <!-- - - - article - - - --> <article class="box story soft-half--ends" data-id="1141486" data-layout="story"> <!-- box/image --> <figure class="media media--left media--stretch palm--one-whole three-tenths lap--one-half palm--one-whole "> <div class="media__item "><a title="" href="https://web.archive.org/web/20161223100009/http://aurora.dawn.com/news/1141486/learning-about-seo-20"><img src="//web.archive.org/web/20161223100009im_/http://i.dawn.com/thumbnail/2016/07/57774f5665391.jpg" alt="Learning about SEO 2.0"/></a></div> </figure> <!-- box/title --> <h2 data-layout="story" data-id="1141486" class="story__title size-six "><a href="https://web.archive.org/web/20161223100009/http://aurora.dawn.com/news/1141486/learning-about-seo-20" class="story__link">Learning about SEO 2.0</a></h2> <!-- box/excerpt --> <div class="story__excerpt ">Publishers in Pakistan are still using the old model of SEO. Yet, they would be well advised to learn about the new one. </div> </article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story soft-half--ends" data-id="1141473" data-layout="story"> <!-- box/image --> <figure class="media media--left media--stretch palm--one-whole three-tenths lap--one-half palm--one-whole "> <div class="media__item "><a title="" href="https://web.archive.org/web/20161223100009/http://aurora.dawn.com/news/1141473/walking-on-eggshells"><img src="//web.archive.org/web/20161223100009im_/http://i.dawn.com/thumbnail/2016/05/573e9ed21bb1a.jpg" alt="Walking on eggshells"/></a></div> </figure> <!-- box/title --> <h2 data-layout="story" data-id="1141473" class="story__title size-six "><a href="https://web.archive.org/web/20161223100009/http://aurora.dawn.com/news/1141473/walking-on-eggshells" class="story__link">Walking on eggshells </a></h2> <!-- box/excerpt --> <div class="story__excerpt ">The consequences of the Cybercrime Bill on digital agencies. </div> </article> <!-- - - - /article - - - --> </div> <div class=""> <div class="loz size-six">Profile</div> <!-- - - - article - - - --> <article class="box story soft-half--ends" data-id="1141487" data-layout="story"> <!-- box/image --> <figure class="media media--left media--stretch palm--one-whole three-tenths lap--one-half palm--one-whole "> <div class="media__item "><a title="" href="https://web.archive.org/web/20161223100009/http://aurora.dawn.com/news/1141487/bringing-back-the-cool-to-interflow"><img src="//web.archive.org/web/20161223100009im_/http://i.dawn.com/thumbnail/2016/05/5744f2559e324.jpg" alt="Bringing back the cool to Interflow"/></a></div> </figure> <!-- box/title --> <h2 data-layout="story" data-id="1141487" class="story__title size-six "><a href="https://web.archive.org/web/20161223100009/http://aurora.dawn.com/news/1141487/bringing-back-the-cool-to-interflow" class="story__link">Bringing back the cool to Interflow</a></h2> <!-- box/excerpt --> <div class="story__excerpt ">Sarah Moquim, ECD, Bates & Interflow, in profile. </div> </article> <!-- - - - /article - - - --> </div> <div class=""> <div class="loz size-six">Brands</div> <!-- - - - article - - - --> <article class="box story soft-half--ends" data-id="1141485" data-layout="story"> <!-- box/image --> <figure class="media media--left media--stretch palm--one-whole three-tenths lap--one-half palm--one-whole "> <div class="media__item "><a title="" href="https://web.archive.org/web/20161223100009/http://aurora.dawn.com/news/1141485/money-is-not-an-excuse"><img src="//web.archive.org/web/20161223100009im_/http://i.dawn.com/thumbnail/2016/05/5744efebb532e.jpg" alt="Money is not an excuse"/></a></div> </figure> <!-- box/title --> <h2 data-layout="story" data-id="1141485" class="story__title size-six "><a href="https://web.archive.org/web/20161223100009/http://aurora.dawn.com/news/1141485/money-is-not-an-excuse" class="story__link">Money is not an excuse</a></h2> <!-- box/excerpt --> <div class="story__excerpt ">How to market your brand using free tools and existing resources. </div> </article> <!-- - - - /article - - - --> </div> <div class=""> <div class="loz size-six">Branded Bubbles</div> <!-- - - - article - - - --> <article class="box story soft-half--ends" data-id="1141490" data-layout="story"> <!-- box/image --> <figure class="media media--left media--stretch palm--one-whole three-tenths lap--one-half palm--one-whole "> <div class="media__item "><a title="" href="https://web.archive.org/web/20161223100009/http://aurora.dawn.com/news/1141490/nothing-is-perfect"><img src="//web.archive.org/web/20161223100009im_/http://i.dawn.com/thumbnail/2016/05/5744f5d1e6c6e.jpg" alt="Nothing is perfect"/></a></div> </figure> <!-- box/title --> <h2 data-layout="story" data-id="1141490" class="story__title size-six "><a href="https://web.archive.org/web/20161223100009/http://aurora.dawn.com/news/1141490/nothing-is-perfect" class="story__link">Nothing is perfect</a></h2> <!-- box/excerpt --> <div class="story__excerpt ">The Executive Creative Director of JWT on the science, art, and the magic of advertising. </div> </article> <!-- - - - /article - - - --> </div> <div class=""> <div class="loz size-six">Making Waves</div> <!-- - - - article - - - --> <article class="box story soft-half--ends" data-id="1141475" data-layout="story"> <!-- box/image --> <figure class="media media--left media--stretch palm--one-whole three-tenths lap--one-half palm--one-whole "> <div class="media__item "><a title="" href="https://web.archive.org/web/20161223100009/http://aurora.dawn.com/news/1141475/rebranding-the-naan"><img src="//web.archive.org/web/20161223100009im_/http://i.dawn.com/thumbnail/2016/05/5743df1c518df.jpg" alt="Rebranding the naan"/></a></div> </figure> <!-- box/title --> <h2 data-layout="story" data-id="1141475" class="story__title size-six "><a href="https://web.archive.org/web/20161223100009/http://aurora.dawn.com/news/1141475/rebranding-the-naan" class="story__link">Rebranding the naan</a></h2> <!-- box/excerpt --> <div class="story__excerpt ">How Maro Tandoors, Mr Sheeda, and Naan Stop have made the humble naan the basis of an elaborate menu. </div> </article> <!-- - - - /article - - - --> </div> <!-- ~~~~~~ end:latest ~~~~~~ --> </div><!-- .grid__item --> </div><!-- .grid --> </main> <aside class="soft--bottom"> <div class="grid"> <div class="grid__item one-whole"> <!-- - - - - - - widget:start id: 538 - type: linkedimage - object_id: - title: - - - - - - --> <section class="widget theme widget-linkedimage " data-type="linkedimage" data-id="538"> <div class="widget__container"> <h2 class="widget__container__title"><span></span></h2> <div class="widget__container__body"> <a href="https://web.archive.org/web/20161223100009/http://aurora2.dawn.com/"><img class="one-whole" src="//web.archive.org/web/20161223100009im_/http://i.dawn.com/widgets/upload-image-ff0fe3069b166b3fa34fb301b96b1d0c.png?r=400151068" alt=""/></a> </div> </div> </section> <!-- - - - - - - widget:end - - - - - - --> <!-- - - - - - - widget:start id: 180 - type: popular - object_id: - title: Most Popular - - - - - - --> <section class="widget theme widget-popular " data-type="popular" data-id="180"> <div class="widget__container"> <h2 class="widget__container__title"><span>Most Popular</span></h2> <div class="widget__container__body"> <div class="grid grid--center"> <div class="grid__item one-whole"> <!-- - 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- - /article - - - --> <!-- - - - article - - - --> <article class="box story push--bottom" data-id="1141594" data-layout="story"> <!-- box/image --> <figure class="media media--left media--stretch one-third palm--one-whole "> <div class="media__item "><a title="" href="https://web.archive.org/web/20161223100009/http://aurora.dawn.com/news/1141594/removing-the-fear-in-the-agency"><img src="//web.archive.org/web/20161223100009im_/http://i.dawn.com/thumbnail/2016/12/5854d3101636e.jpg" alt="Removing the fear in the agency"/></a></div> </figure> <!-- box/title --> <h2 data-layout="story" data-id="1141594" class="story__title size-five text--300"><a href="https://web.archive.org/web/20161223100009/http://aurora.dawn.com/news/1141594/removing-the-fear-in-the-agency" class="story__link">Removing the fear in the agency</a></h2> </article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story push--bottom" data-id="1141193" data-layout="story"> <!-- box/image --> <figure class="media media--left media--stretch one-third palm--one-whole "> <div class="media__item "><a title="" href="https://web.archive.org/web/20161223100009/http://aurora.dawn.com/news/1141193/the-absurdity-of-pakistani-ads"><img src="//web.archive.org/web/20161223100009im_/http://i.dawn.com/thumbnail/2015/09/55ed266ce5a6d.png" alt="The absurdity of Pakistani ads"/></a></div> </figure> <!-- box/title --> <h2 data-layout="story" data-id="1141193" class="story__title size-five text--300"><a href="https://web.archive.org/web/20161223100009/http://aurora.dawn.com/news/1141193/the-absurdity-of-pakistani-ads" class="story__link">The absurdity of Pakistani ads</a></h2> </article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story push--bottom" data-id="1141235" data-layout="story"> <!-- box/image --> <figure class="media media--left media--stretch one-third palm--one-whole "> <div class="media__item "><a title="" href="https://web.archive.org/web/20161223100009/http://aurora.dawn.com/news/1141235/five-ads-that-attracted-lots-of-free-media"><img src="//web.archive.org/web/20161223100009im_/http://i.dawn.com/thumbnail/2015/11/563c7708aa3c7.jpg" alt="Five ads that attracted lots of free media"/></a></div> </figure> <!-- box/title --> <h2 data-layout="story" data-id="1141235" class="story__title size-five text--300"><a href="https://web.archive.org/web/20161223100009/http://aurora.dawn.com/news/1141235/five-ads-that-attracted-lots-of-free-media" class="story__link">Five ads that attracted lots of free media </a></h2> </article> <!-- - - - /article - - - --> </div><!-- .grid__item --> </div><!-- .grid --> </div> </div> </section> <!-- - - - - - - widget:end - - - - - - --> <!-- - - - - - - widget:start id: 524 - type: poll - object_id: 8482390 - title: Should Pakistani brands use Indian celebrities to endorse their products? - - - - - - --> <section class="widget theme widget-poll " data-type="poll" data-id="524"> <div class="widget__container"> <h2 class="widget__container__title"><span>Should Pakistani brands use Indian celebrities to endorse their products?</span></h2> <div class="widget__container__body"> <div id="widgetPoll-14282819"> <script src="//web.archive.org/web/20161223100009js_/http://static.polldaddy.com/p/8482390.js"></script> </div> <link rel="stylesheet" href="/web/20161223100009cs_/http://aurora.dawn.com/widgets/poll/_css/poll.20161209160426.css" media="all"></div> </div> </section> <!-- - - - - - - widget:end - - - - - - --> <!-- - - - - - - widget:start id: 521 - type: writers - object_id: - title: Contributors - - - - - - --> <section class="widget theme widget-writers " data-type="writers" data-id="521"> <div class="widget__container"> <h2 class="widget__container__title"><span>Contributors</span></h2> <div class="widget__container__body"> <h2 class="aurora-writer size-five text--400 text--center"><a href="/web/20161223100009/http://aurora.dawn.com/authors/3257" class="story__link">Mamun M. Adil</a></h2> <!-- - - - article - - - --> <article class="box story " data-id="1141559" data-layout="story"> <!-- box/title --> <h2 data-layout="story" data-id="1141559" class="story__title size-five text--center soft--bottom text--300"><a href="https://web.archive.org/web/20161223100009/http://aurora.dawn.com/news/1141559/using-print-to-target-households" class="story__link">Using print to target households</a></h2> </article> <!-- - - - /article - - - --> <h2 class="aurora-writer size-five text--400 text--center"><a href="/web/20161223100009/http://aurora.dawn.com/authors/3280" class="story__link">Syed Amir Haleem</a></h2> <!-- - - - article - - - --> <article class="box story " data-id="1141515" data-layout="story"> <!-- box/title --> <h2 data-layout="story" data-id="1141515" class="story__title size-five text--center soft--bottom text--300"><a href="https://web.archive.org/web/20161223100009/http://aurora.dawn.com/news/1141515/what-makes-content-go-viral" class="story__link">What makes content go viral</a></h2> </article> <!-- - - - /article - - - --> <h2 class="aurora-writer size-five text--400 text--center"><a href="/web/20161223100009/http://aurora.dawn.com/authors/3244" class="story__link">Marylou Andrew</a></h2> <!-- - - - article - - - --> <article class="box story " data-id="1141574" data-layout="story"> <!-- box/title --> <h2 data-layout="story" data-id="1141574" class="story__title size-five text--center soft--bottom text--300"><a href="https://web.archive.org/web/20161223100009/http://aurora.dawn.com/news/1141574/still-unimpressed" class="story__link">Still unimpressed</a></h2> </article> <!-- - - - /article - - - --> <h2 class="aurora-writer size-five text--400 text--center"><a href="/web/20161223100009/http://aurora.dawn.com/authors/3229" class="story__link">Tyrone Tellis</a></h2> <!-- - - - article - - - --> <article class="box story " data-id="1141613" data-layout="story"> <!-- box/title --> <h2 data-layout="story" data-id="1141613" class="story__title size-five text--center soft--bottom text--300"><a href="https://web.archive.org/web/20161223100009/http://aurora.dawn.com/news/1141613/top-5-marketing-resources-of-2016" class="story__link">Top 5 Marketing Resources of 2016</a></h2> </article> <!-- - - - /article - - - --> <h2 class="aurora-writer size-five text--400 text--center"><a href="/web/20161223100009/http://aurora.dawn.com/authors/3230" class="story__link">Shahrezad Samiuddin</a></h2> <!-- - - - article - - - --> <article class="box story " data-id="1141611" data-layout="story"> <!-- box/title --> <h2 data-layout="story" data-id="1141611" class="story__title size-five text--center soft--bottom text--300"><a href="https://web.archive.org/web/20161223100009/http://aurora.dawn.com/news/1141611/top-5-faces-of-2016" class="story__link">Top 5 Faces of 2016</a></h2> </article> <!-- - - - /article - - - --> <p class="text--center flush soft-half--bottom"><a href="/web/20161223100009/http://aurora.dawn.com/authors" class="soft-half theme--cream-light more-link size-three">View More</a></p> </div> </div> </section> <!-- - - - - - - widget:end - - - - - - --> <!-- - - - - - - widget:start id: 539 - type: linkedimage - object_id: - title: September-October - - - - - - --> <section class="widget theme widget-linkedimage " data-type="linkedimage" data-id="539"> <div class="widget__container"> <h2 class="widget__container__title"><span>September-October</span></h2> <div class="widget__container__body"> <a href="https://web.archive.org/web/20161223100009/http://aurora.dawn.com/issue/2016/9"><img class="one-whole" src="//web.archive.org/web/20161223100009im_/http://i.dawn.com/widgets/upload-image-cb3f574bed3be08337d8baaf80adc55d.jpg" alt="September-October"/></a> <h6 class="widget__blurb text--center">Will banks pull it off?</h6> </div> </div> </section> <!-- - 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