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Lamb</span></a>, <a href="https://www.google.com.sg/search?tbo=p&tbm=bks&q=inauthor:%22Joe+F.+Hair%22" class="secondary"><span dir=ltr>Joe F. Hair</span></a>, <a href="https://www.google.com.sg/search?tbo=p&tbm=bks&q=inauthor:%22Carl+McDaniel%22" class="secondary"><span dir=ltr>Carl McDaniel</span></a></div><div><span dir=ltr>Cengage Learning</span>, <span dir=ltr>14 Jan 2008</span> - <a class="secondary" href="https://www.google.com.sg/search?tbo=p&tbm=bks&q=subject:%22Business+%26+Economics%22&source=gbs_ge_summary_r&cad=0"><span dir=ltr>Business & Economics</span></a> - <span dir=ltr>576 pages</span></div></div><div id=synopsis><div id=synopsis-window><div id=synopsistext dir=ltr class="sa">ESSENTIALS OF MARKETING takes you there--helping you achieve complete marketing success--by delivering the best the market has to offer: cutting-edge coverage, powerful learning tools, captivating examples, and innovative applications that ensure that you not only understand marketing concepts but also know how to effectively apply them to real-world practice. Packed with choices, the book offers unequaled flexibility and exceptional tools to meet a variety of learning styles.<br><b>Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version. </b></br></div></div></div><div class="search_box_wrapper"></div></td> </tr></table><div id="summary-second-column"></div></div></div></div></div><div class=vertical_module_list_row><h3 class=about_title><a name="about_author_anchor"></a>About the author <span style="color:#666; font-weight:normal">(2008)</span></h3><div id=about_author class=about_content><div id=about_author_v><div class=textmodulecontent>Charles W. Lamb, Jr., served as chair of the department of marketing at the M. J. Neeley School of Business from 1982 to 1988 and again from 1997 to 2003. He is currently chair of the Department of Information Systems and Supply Chain Management and is a former president of the Academy of Marketing Science and the Southwestern Marketing Association. Lamb has authored or co-authored more than a dozen books and anthologies on marketing topics and over 150 articles that have appeared in academic journals and conference proceedings. In 1997, he was awarded the prestigious Chancellor's Award for Distinguished Research and Creative Activity at TCU. This is the highest honour that the university bestows on its faculty. Other key honours he has received include the M. J. Neeley School of Business Research Award and selection as a Distinguished Fellow of the Academy of Marketing Science and Fellow of the Southwestern Marketing Association. Carl McDaniel is professor emeritus in service at the University of Texas-Arlington. He currently holds courses for the executive MBA program on the Fort Worth campus and in China. He was the chairman of the marketing department at UTA for 32 years. McDaniel's career spanned more than 40 years, during which he was the recipient of several awards for outstanding teaching. McDaniel has also been a district sales manager for Southwestern Bell Telephone Company and served as a board member of the North Texas Higher Education Authority, a billion-dollar financial institution. In addition to MKTG, McDaniel has written and co-authored over 50 textbooks in marketing and business. McDaniel's research has appeared in such publications as the Journal of Marketing, Journal of Business Research, Journal of the Academy of Marketing Science, and California Management Review. McDaniel is a member of the American Marketing Association. In addition to his academic experience, McDaniel has business experience as the co-owner of a marketing research firm. McDaniel has also served as senior consultant to the International Trade Centre (ITC), Geneva, Switzerland. The ITC's mission is to help developing nations increase their exports. He has a bachelor's degree from the University of Arkansas and his master's degree and doctorate from Arizona State University. </div></div></div></div><div class=vertical_module_list_row><h3 class="about_title">Bibliographic information</h3><div class="about_content" id="metadata_content" style="padding-bottom:.3em"><div class="metadata_sectionwrap"><table id="metadata_content_table"><tr class="metadata_row"><td class="metadata_label">Title</td><td class="metadata_value"><span dir=ltr>Essentials of Marketing</span></td></tr><tr class="metadata_row"><td class="metadata_label"><span dir=ltr>Authors</span></td><td class="metadata_value"><a class="primary" href="https://www.google.com.sg/search?tbo=p&tbm=bks&q=inauthor:%22Charles+W.+Lamb%22&source=gbs_metadata_r&cad=2"><span dir=ltr>Charles W. Lamb</span></a>, <a class="primary" href="https://www.google.com.sg/search?tbo=p&tbm=bks&q=inauthor:%22Joe+F.+Hair%22&source=gbs_metadata_r&cad=2"><span dir=ltr>Joe F. Hair</span></a>, <a class="primary" href="https://www.google.com.sg/search?tbo=p&tbm=bks&q=inauthor:%22Carl+McDaniel%22&source=gbs_metadata_r&cad=2"><span dir=ltr>Carl McDaniel</span></a></td></tr><tr class="metadata_row"><td class="metadata_label"><span dir=ltr>Edition</span></td><td class="metadata_value"><span dir=ltr>6, illustrated</span></td></tr><tr class="metadata_row"><td class="metadata_label"><span dir=ltr>Publisher</span></td><td class="metadata_value"><span dir=ltr>Cengage Learning, 2008</span></td></tr><tr class="metadata_row"><td class="metadata_label"><span dir=ltr>ISBN</span></td><td class="metadata_value"><span dir=ltr>0324656203, 9780324656206</span></td></tr><tr class="metadata_row"><td class="metadata_label"><span dir=ltr>Length</span></td><td class="metadata_value"><span dir=ltr>576 pages</span></td></tr><tr class="metadata_row"><td class="metadata_label"><span dir=ltr>Subjects</span></td><td class="metadata_value"><div style="display:inline" itemscope itemtype="http://data-vocabulary.org/Breadcrumb"><a class="primary" href="https://www.google.com.sg/search?tbo=p&tbm=bks&q=subject:%22Business+%26+Economics%22" itemprop="url" dir=ltr><span itemprop="title">Business & Economics</span></a></div> › <div style="display:inline" itemscope itemtype="http://data-vocabulary.org/Breadcrumb"><a class="primary" href="https://www.google.com.sg/search?tbo=p&tbm=bks&q=subject:%22Business+%26+Economics+Marketing%22" itemprop="url" dir=ltr><span itemprop="title">Marketing</span></a></div> › <div style="display:inline" itemscope itemtype="http://data-vocabulary.org/Breadcrumb"><a class="primary" href="https://www.google.com.sg/search?tbo=p&tbm=bks&q=subject:%22Business+%26+Economics+Marketing+General%22" itemprop="url" dir=ltr><span itemprop="title">General</span></a></div><br><br><a class="primary" href="https://www.google.com.sg/search?tbo=p&tbm=bks&q=subject:%22Business+%26+Economics+/+Marketing+/+General%22&source=gbs_metadata_r&cad=2"><span dir=ltr>Business & Economics / Marketing / General</span></a></td></tr><tr class="metadata_row"><td>&nbsp</td><td>&nbsp</td></tr><tr class="metadata_row"><td class="metadata_label"><span dir=ltr>Export Citation</span></td><td class="metadata_value"><a class="gb-button " href="https://books.google.com.sg/books/download/Essentials_of_Marketing.bibtex?id=9Kf_O1eI0J4C&output=bibtex"><span dir=ltr>BiBTeX</span></a> <a class="gb-button " href="https://books.google.com.sg/books/download/Essentials_of_Marketing.enw?id=9Kf_O1eI0J4C&output=enw"><span dir=ltr>EndNote</span></a> <a class="gb-button " href="https://books.google.com.sg/books/download/Essentials_of_Marketing.ris?id=9Kf_O1eI0J4C&output=ris"><span dir=ltr>RefMan</span></a></td></tr></table></div><div style="clear:both"></div></div></div><script>_OC_addFlags({Host:"https://books.google.com.sg/", IsBrowsingHistoryEnabled:1, IsZipitFolderCollectionEnabled:1, IsBooksUnifiedLeftNavEnabled:1, IsBooksRentalEnabled:1});_OC_Run({"is_cobrand":false,"sign_in_url":"https://www.google.com/accounts/Login?service=print\u0026continue=https://books.google.com.sg/books%3Fid%3D9Kf_O1eI0J4C%26q%3DStuffers%2BToppels%26pg%3DPA44%26redir_esc%3Dy%26hl%3Den\u0026hl=en"}, {"volume_id":"9Kf_O1eI0J4C","is_ebook":false,"volumeresult":{"has_flowing_text":false,"has_scanned_text":false,"can_download_pdf":false,"can_download_epub":false,"is_pdf_drm_enabled":false,"is_epub_drm_enabled":false},"sample_url":"https://play.google.com/books/reader?id=9Kf_O1eI0J4C\u0026source=gbs_atb_hover","is_browsable":false,"is_public_domain":false}, {});</script><div id="footer_table" style="font-size:83%;text-align:center;position:relative;top:20px;height:4.5em;margin-top:2em"><div style="margin-bottom:8px"><a href="/intl/en/googlebooks/about.html"><nobr><nobr>About Google Books</nobr></nobr></a> - <a href="/intl/en/googlebooks/privacy.html"><nobr><nobr>Privacy Policy</nobr></nobr></a> - <a href="/intl/en/googlebooks/tos.html"><nobr><nobr>Terms of Service</nobr></nobr></a> - <a href="http://books.google.com.sg/support/partner/?hl=en-SG"><nobr><nobr>Information for Publishers</nobr></nobr></a> - <a href="http://books.google.com.sg/support/answer/180577?hl=en-SG&url=https://books.google.com.sg/books?id=9Kf_O1eI0J4C&q=Stuffers+Toppels&pg=PA44&redir_esc=y&hl=en&v=9Kf_O1eI0J4C&is=atb"><nobr><nobr>Report an issue</nobr></nobr></a> - <a href="http://books.google.com.sg/support/topic/4359341?hl=en-SG"><nobr><nobr>Help</nobr></nobr></a> - <a href="https://www.google.com.sg/"><nobr><nobr>Google Home</nobr></nobr></a></div></div></div></div></div><script>(function() {var href = window.location.href;if (href.indexOf('?') !== -1) {var parameters = href.split('?')[1].split('&');for (var i = 0; i < parameters.length; i++) {var param = parameters[i].split('=');if (param[0] == 'focus') {var elem = document.getElementById(param[1]);if (elem) {elem.focus();}}}}})();</script>