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href="/web/20211129155117/https://developers.facebook.com/success-stories/?filters%5B0%5D=social_integrations&filters%5B1%5D=sharing_to_stories">Sharing to Stories</a><img class="_6voz _7f2d _92d5 _930h img" src="https://web.archive.org/web/20211129155117im_/https://scontent-lga3-1.xx.fbcdn.net/v/t39.2365-6/240669395_4359597734102034_9117470332913277762_n.svg?_nc_cat=103&ccb=1-5&_nc_sid=ad8a9d&_nc_ohc=2K0Cic64REEAX9IDXBn&_nc_ht=scontent-lga3-1.xx&oh=6c9627adf59e94d3c0fc7ab7f9da9667&oe=61AA3202" alt=""/></li><li class="_41qd">Peloton</li></ul></div><div class="_8xgl _8-4_"><div class="_8-4z"><div><div id="u_0_0_nC"></div><div id="developerRefreshHomepageHero"></div></div></div><div class="_8-4w _8xh1" style="background-color: #BEE1DC"><div class="_8-4v" id="u_0_1_m1"><div class="_8xgm"><div class="_8xgv"><div class="_2js7 _2jqq _4wnt _7pk5 _7pj_ _7pk8 _7pk2"><h3 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdy _8xdr _8xdj _8yp1 _8zf- _93n_ _8xdh _8zge" style="color:#0A2D37;letter-spacing:3px;">SHARING TO STORIES</h3><div style="height:15px" class="" id="u_0_2_Ca"></div><h1 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdv _8xdr _8xdj _8yp1 _8zf- _93n_ _8xdh _8zge" style="color:#0A2D37;">Peloton </h1><p style="color:#0A2D37;" class="_8zym _8xdr _8xdj _8xd_ _8yp1 _93n_ _8zf- _9ao6"> Driving social discovery and community with Sharing to Stories </p><div style="height:15px" class="" id="u_0_3_Wc"></div><a href="/web/20211129155117/https://developers.facebook.com/products/sharing-to-stories/" class="_928p _928m _90v1" target="" data-interaction-identifier="devsite_trackable_element" data-click-value="hero | sharing to stories | start building"><div class="_8xnq"><div class="_8xnp"><svg width="38px" height="38px" viewbox="0 0 38 38" version="1.1" xmlns="http://www.w3.org/2000/svg"><g id="Lead" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g id="DevCircle-Lead" transform="translate(-104.000000, -446.000000)" stroke="#0A2D37"><g id="Managing-a-circle" transform="translate(0.000000, 136.000000)"><g id="Button/Large" transform="translate(105.000000, 311.000000)"><g id="Icon/Button-arrow"><g id="arrow-group-right-link"><circle id="Oval" opacity="0.5" cx="18" cy="18" r="18"></circle><g id="Group-2" opacity="0.828706287" transform="translate(11.000000, 13.000000)" stroke-width="2"><polyline id="Path-2" stroke-linecap="square" points="8 0 13 5 8 10"></polyline><path d="M0,5 L13,5" id="Path-3"></path></g></g></g></g></g></g></g></svg></div><div class="_8xnr"><div class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6" style="color:#0A2D37;">Start Building</div></div></div></a></div></div></div><div class="_8xgn"><img class="_6voz _7f2d _1ef6 _8xgo _8xh3 _8xgq _8xh6 _8xgt _8xgo _8xh3 _8xgq _8xh6 _8xgt img" src="https://web.archive.org/web/20211129155117im_/https://static.xx.fbcdn.net/rsrc.php/v3/y4/r/-PAXP-deijE.gif" alt="" id="developerRefreshHeroMobileImage" style="background-image: url('/web/20211129155117im_/https://developers.facebook.com/success-stories/peloton/https\3a /scontent-lga3-1.xx.fbcdn.net/v/t39.2365-6/199391584_3074878496076178_7350600810356346132_n.jpg?_nc_cat\3d 110\26 ccb\3d 1-5\26 _nc_sid\3d ad8a9d\26 _nc_ohc\3d jGhVIrJQDnUAX-Vshs3\26 _nc_ht\3d scontent-lga3-1.xx\26 oh\3d 65686ebad5de73cc9ac98586da3bcceb\26 oe\3d 61A905FC');"/><div></div></div></div></div></div><div style="height:60px" class="" id="u_0_4_CA"></div><div style="max-width:1200px; margin:0 auto; padding:0 40px;"><div class="_2jqq _4wnt _7pk5 _7pj_ _7pk8 _7pk2"><div class="_6uo3 _370e _66vu _8ptk"><div class="_4v84 _6u3s" style=""><a href="https://web.archive.org/web/20211129155117/https://l.facebook.com/l.php?u=https%3A%2F%2Fwww.onepeloton.com%2F&h=AT0TKjdb8mD-j7NfPv5RsWujbxy979bvOVnqGqAL6Nt7yS4PxcTXhYG8xVw9G-8OCG8HfFxA0b3B9UHaXJdb83GCTYCJRvc2LoP9Bdl1K8D8o0Vgv7MK-fWSh-6TGQ7yr0IOmR527lKaCaF_" target="_blank" rel="nofollow" data-lynx-mode="hover"><img class="_6voz _7f2d img" src="https://web.archive.org/web/20211129155117im_/https://scontent-lga3-1.xx.fbcdn.net/v/t39.2365-6/199059669_1243840652725367_4645543958452058739_n.svg?_nc_cat=104&ccb=1-5&_nc_sid=ad8a9d&_nc_ohc=NrUJ-277Xw0AX8XsQMy&_nc_ht=scontent-lga3-1.xx&oh=70bdd2ac93c7ffac9cec43d303c70ba3&oe=61A91090" alt="" style="margin: auto;width: 230px;"/></a></div></div></div><div style="height:40px" class="" id="u_0_5_hi"></div><div class="_2jqq _4wnt _7pk5 _7pj_ _7pk8 _7pk2"><h3 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdy _8xdr _8xdj _8yp1 _8zf- _93n_ _8xdh _8zge" style="color:#344854;line-height:1.2;letter-spacing:3px;" id="u_0_6_+k">OUR STORY</h3><div style="height:10px" class="" id="u_0_7_ce"></div><h2 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdw _8xdr _8xdj _8yp1 _8zf- _93n_ _8xdh _8zge" style="color:#344854;line-height:1.2;letter-spacing:1.5px;" id="u_0_8_EF">Revolutionizing the fitness landscape</h2><p style="" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6">Peloton is a global interactive fitness platform that brings the energy and benefits of studio-style workouts to the convenience and comfort of home. With live and on-demand classes taught by a roster of elite instructors, we deliver real-time motivation and curated playlists from the world's best artists. Our immersive content is accessible through the Peloton Bike/Bike+, Peloton Tread/Tread+, and the Peloton App. With instant access to classes, performance tracking metrics, and a motivating real-time leaderboard, we’re changing the way people get fit through a comprehensive and socially connected-experience. </p></div></div><div style="height:65px" class="" id="u_0_9_gb"></div><div class="_2jqq _4wnt _7pk5 _7pj_ _7pk8 _7pk2" style="background-color:#0A2D37;"><div style="height:75px" class="" id="u_0_a_cL"></div><div style="max-width:1200px; margin:0 auto; padding:0 40px;"><div class="_6uo3 _370e _66vu _8ptk"><div class="_4vcc _6u4h" style=""><h3 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdy _8xdr _8xdj _8yp2 _8zg0 _93o0 _8xdh _8zge" style="color:#BEE1DC;letter-spacing:3px;" id="u_0_b_YO">OUR GOAL</h3><div style="height:10px" class="" id="u_0_c_3/"></div><h2 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdw _8xdr _8xdj _8yp2 _8zg0 _93o0 _8xdh _8zge" style="color:#BEE1DC;line-height:1.2;letter-spacing:1.5px;" id="u_0_d_4T">Growing word-of-mouth through social</h2><p style="color:#BEE1DC;" class="_8zym _8xdr _8xdj _8xd- _8yp2 _93o0 _8zg0 _9ao6">Social media is a powerful tool for us to engage with both current and potential Peloton Members. When Peloton Members share their Peloton experiences to third party social platforms, they help drive word-of-mouth awareness among their friends and family who may or may not be Peloton Members. While we have sharing of Peloton content enabled for Facebook posts, we wanted to grow sharing on more social platforms like Instagram to help grow awareness and familiarity of Peloton. </p><div style="height:60px" class="" id="u_0_e_u/"></div></div></div></div></div><div style="height:75px" class="" id="u_0_f_Wo"></div><div style="max-width:1200px; margin:0 auto; padding:0 40px;"><div class="_2jqq _4wnt _7pk5 _7pj_ _7pk8 _7pk2"><div class="_6uo3 _370e _66vu _370k"><div class="_4v8d _6u4h" style=""><h3 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdy _8xdr _8xdj _8yp1 _8zf- _93n_ _8xdh _8zge" style="color:#344854;line-height:1.2;letter-spacing:3px;" id="u_0_g_1c">OUR SOLUTION</h3><div style="height:10px" class="" id="u_0_h_Za"></div><h2 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdv _8xdr _8xdj _8yp1 _8zf- _93n_ _8xdh _8zge" style="color:#344854;line-height:1.2;letter-spacing:1.5px;" id="u_0_i_vV">Iterating across teams to integrate with Instagram Stories </h2><div style="height:15px" class="" id="u_0_j_yz"></div><p style="" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6">We wanted to be where our Members are—on Instagram, so we looked into ways to integrate with Instagram Stories with the Sharing to Stories feature. At the beginning of summer 2020, two interns from our API team kicked off the initial integration of Instagram Stories and the Peloton App. They added several new endpoints to Peloton’s API that generated and returned media assets, including custom ones like the sticker overlay that displays a Member’s workout stats. They also updated the iOS app to call these endpoints and return the media assets to Instagram. </p></div><div class="_4v7s _6u4h" style=""></div><div class="_4v8b _6u4h" style=""><img class="_6voz _7f2d img" src="https://web.archive.org/web/20211129155117im_/https://scontent-lga3-1.xx.fbcdn.net/v/t39.2365-6/199328175_349472189925328_3897124235905344870_n.png?_nc_cat=107&ccb=1-5&_nc_sid=ad8a9d&_nc_ohc=Wkrim6wtE_gAX_Aeoih&_nc_ht=scontent-lga3-1.xx&oh=ef2875a586dd45501d6b1a227df16fed&oe=61A9722D" alt="" style="margin: 0 auto;width: 650px;"/></div></div><div style="height:15px" class="" id="u_0_k_Tl"></div><div><div class="_6uo3 _370e _66vu _370k"><div class="_4v8b _6u4h" style=""><img class="_6voz _7f2d img" src="https://web.archive.org/web/20211129155117im_/https://scontent-lga3-1.xx.fbcdn.net/v/t39.2365-6/199558525_1728747430620637_7753649913015963740_n.png?_nc_cat=104&ccb=1-5&_nc_sid=ad8a9d&_nc_ohc=HTidC8ZYvjUAX9MLpTb&_nc_ht=scontent-lga3-1.xx&oh=60f73195bbfb088654b61280f8ed7c25&oe=61AAB8E9" alt="" style="margin: 0 auto;width: 650px;"/></div><div class="_4v7s _6u4h" style=""></div><div class="_4v8d _6u4h" style=""><p style="" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6">After three months of development and testing, we successfully released the initial feature to share to Instagram Stories. The API team then went back and dedicated an additional month to iterate on the feature. They also enabled Peloton’s Creative and Marketing teams to use unique campaign images and videos in the background from specific classes when they are shared, instead of the default video backgrounds. </p><p style="" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6">During the development of this feature, we also had a learning moment working across teams. We typically follow a waterfall approach where finalized deliverables are handed off from team to team, but took a more iterative approach for this project, allowing our Engineering and Creative teams to work in parallel. Throughout this process, we learned how crucial it is to have continuous cross-team communication, and designing with flexibility in mind, in order to successfully complete the project. </p><p style="" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6">When we were ready to launch, we turned to our marketing channels to educate our Members on the new sharing feature, inclusive of an announcement email, <a href="https://web.archive.org/web/20211129155117/https://l.facebook.com/l.php?u=https%3A%2F%2Fblog.onepeloton.com%2Fpeloton-instagram-story-sharing%2F&h=AT1F_DdkmXb0I8AhTuHuQup4UD8Z4rDKotZh20rimgBVbYrk9Bg5PEdyii7I8nLbWMSNJf5hhj5zM-j1s7k6EqrRRcXN96Hu5oZI03GQ5dbqYgcKT163QmI2FDXCvwmwnRZYNZo_Xw_wRpRp" rel="nofollow" target="_blank" data-lynx-mode="hover">blog post</a>, in-app notification, <a href="https://web.archive.org/web/20211129155117/https://l.facebook.com/l.php?u=https%3A%2F%2Fwww.instagram.com%2Fp%2FCEmSNTsjAOj%2F%3Fhl%3Den&h=AT2DQ9Hw0RG3Yc-t7UQOLf4PXAw-cdNTPJSGmz95ntlh4wmUJXETAFIC_R43nKwS7z6QQf5Z4UR3HdwA0VOQ0hFiFakVYHHe1iPGzmQwq-Ls9R4JMWCwwkuZ9KTtB2Oxs1GZsHSiU3aPqmxCdWT5Dm4xMJsMcQ" rel="nofollow" target="_blank" data-lynx-mode="hover">Instagram post</a>, and of course, Instagram Story. We were excited to see a lot of interest from our Members and press in the integration. We were even more excited to then expand this feature to our Android Members in November 2020. </p></div></div></div></div></div><div style="height:80px" class="" id="u_0_l_g3"></div><div class="_2jqq _4wnt _7pk5 _7pj_ _7pk8 _7pk2" style="background-color:#E6F5F0;"><div style="max-width:1200px; margin:0 auto; padding:0 40px;"><div style="height:70px" class="" id="u_0_m_7r"></div><h3 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdy _8xdr _8xdj _8yp1 _8zf- _93n_ _8xdh _8zge" style="color:#0A2D37;letter-spacing:3px;" id="u_0_n_57">OUR SUCCESS</h3><div style="height:10px" class="" id="u_0_o_ka"></div><h2 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdw _8xdr _8xdj _8yp1 _8zf- _93n_ _8xdh _8zge" style="color:#0A2D37;line-height:1.2;letter-spacing:1.5px;" id="u_0_p_vA">Empowering community and discovery</h2><p style="color:#0A2D37;" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6">Enabling sharing to Instagram Stories in the Peloton App has helped to empower our community so that they can widely share and celebrate their accomplishments and achievements. Since launching in September 2020, more than half a million Instagram Stories have been created from the Peloton app from 89,000 Members. In addition to community, this has helped current and potential Peloton Members discover the variety of classes that you can access through Peloton. From types of music, to new disciplines, to new instructors, it helps illustrate through third parties that there’s a class type for everyone. </p><p style="" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6">This integration has also helped us meet our Members where they are, by giving them more options to share on social media. Since launching, over ⅔ of our Members’ first time social shares were to Instagram Stories. We’re excited to offer our Members more ways to share their classes and workouts with their friends and family!</p><ul class="_41qb _41qc"><li class="_41qd" style="color: #0A2D37;font-family: Optimistic Text, Helvetica, Helvetica Neue, Arial, sans-serif; font-size: 16px;line-height: 28px;">Over half a million Instagram Stories created since launch </li><li class="_41qd" style="color: #0A2D37;font-family: Optimistic Text, Helvetica, Helvetica Neue, Arial, sans-serif; font-size: 16px;line-height: 28px;">⅔ of Peloton Members sharing to social media for the first time were to Instagram Stories </li></ul><div style="height:45px" class="" id="u_0_q_Dh"></div><span style="color: #002949;font-size: 12px;display:block;text-align:center; letter-spacing: 0.5px;">*Results are unique and are provided by the featured business. Success story results will vary, as they depend on a variety of factors. </span></div><div style="height:80px" class="" id="u_0_r_41"></div></div><div style="height:75px" class="" id="u_0_s_pT"></div><div style="max-width:1200px; margin:0 auto; padding:0 40px; "><div class="_2jqq _4wnt _7pk5 _7pj_ _7pk8 _7pk2"><p style="letter-spacing:2px; font-size: 2.5em; color:#677b8c; line-height: 1.2;" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6"><span style="color: #ccd0d5; display: inline;font-size: 144px;font-weight: 600;left: -30px;letter-spacing: -2px;line-height: 189px;position: absolute;top: -50px;-webkit-user-select: none;-webkit-font-smoothing: antialiased;">“</span><span style="position:relative;"> We’re excited to offer our Members more ways to share and celebrate their workout accomplishments through Instagram Stories, a channel where we see the most organic in-the-moment post workout sharing. Building Sharing to Instagram Stories directly into our iOS and Android apps allowed us to make that sharing experience more seamless.</span></p><div class="_8zym _8xdt _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6" style="font-size: 36px; color:#344854; line-height: 2;">Philine C.</div><div class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6" style="color:#67788A;">Senior Product Marketing Manager</div></div></div><div style="height:75px" class="" id="u_0_t_w2"></div><div class="_2jqq _4wnt _7pk5 _7pj_ _7pk8 _7pk2" style="background-color: #DEE3E9 ;"><div style="max-width:1200px; margin:0 auto; padding:0 40px; background-color:#DEE3E9;"><div style="height:60px" class="" id="u_0_u_uE"></div><div class="_2jqq _4wnt _7pk5 _7pj_ _7pk8 _7pk2"><div style="max-width:800px; margin: auto;"><p style="color:#1C2B33 ;letter-spacing:3px;" class="_8zym _8xdr _8xdj _8xd- _8yp2 _93o0 _8zg0 _9ao6">PRODUCTS USED</p><h3 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdv _8xdr _8xdj _8yp2 _8zg0 _93o0 _8xdh _8zge" style="color:#1C2B33 ;line-height:1.2;letter-spacing:1.5px;" id="u_0_v_TQ">Sharing to Stories</h3><p style="color:#1C2B33 ;letter-spacing:1.5px;" class="_8zym _8xdr _8xdj _8xd_ _8yp2 _93o0 _8zg0 _9ao6">With millions of daily active users on Facebook Stories and Instagram Stories, Sharing to Stories is a scalable, immersive, and open platform for developer partners to build with. </p><div style="height:20px" class="" id="u_0_w_j6"></div><div class="_6uo3 _370e _370j _8ptk"><div class="_6u4h" style=""><a href="/web/20211129155117/https://developers.facebook.com/products/sharing-to-stories/" class="_928q _928n _90v1" target="" data-interaction-identifier="devsite_trackable_element" data-click-value="products used | sharing to stories | start building"><div class="_8xnq"><div class="_8xnp"><svg width="38px" height="38px" viewbox="0 0 38 38" version="1.1" xmlns="http://www.w3.org/2000/svg"><g id="Lead" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g id="DevCircle-Lead" transform="translate(-104.000000, -446.000000)" stroke="#1C2B33 "><g id="Managing-a-circle" transform="translate(0.000000, 136.000000)"><g id="Button/Large" transform="translate(105.000000, 311.000000)"><g id="Icon/Button-arrow"><g id="arrow-group-right-link"><circle id="Oval" opacity="0.5" cx="18" cy="18" r="18"></circle><g id="Group-2" opacity="0.828706287" transform="translate(11.000000, 13.000000)" stroke-width="2"><polyline id="Path-2" stroke-linecap="square" points="8 0 13 5 8 10"></polyline><path d="M0,5 L13,5" id="Path-3"></path></g></g></g></g></g></g></g></svg></div><div class="_8xnr"><div class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6" style="color:#1C2B33 ;">Start Building</div></div></div></a></div><div class="_4v7t _6u4h" style=""><div style="height:20px" class="" id="u_0_x_ZZ"></div></div><div class="_6u4h" style=""><a href="/web/20211129155117/https://developers.facebook.com/success-stories/?filters%5B0%5D=social_integrations&filters%5B1%5D=sharing_to_stories" 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