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class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#1960s_and_1970s"> <div class="vector-toc-text"> 1.2 1960s and 1970s </div> </a> <ul id="toc-1960s_and_1970s-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-1980s_and_1990s" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#1980s_and_1990s"> <div class="vector-toc-text"> 1.3 1980s and 1990s </div> </a> <ul id="toc-1980s_and_1990s-sublist" class="vector-toc-list"> <li id="toc-Near_bankruptcy_and_merger_prospects" class="vector-toc-list-item vector-toc-level-3"> <a class="vector-toc-link" href="#Near_bankruptcy_and_merger_prospects"> <div class="vector-toc-text"> 1.3.1 Near bankruptcy and merger prospects </div> </a> <ul id="toc-Near_bankruptcy_and_merger_prospects-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> <li id="toc-2000s_and_2010s:_Walmart_years" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#2000s_and_2010s:_Walmart_years"> <div class="vector-toc-text"> 1.4 2000s and 2010s: Walmart years </div> </a> <ul id="toc-2000s_and_2010s:_Walmart_years-sublist" class="vector-toc-list"> <li id="toc-Abandoned_merger_with_Sainsbury's" class="vector-toc-list-item vector-toc-level-3"> <a class="vector-toc-link" href="#Abandoned_merger_with_Sainsbury's"> <div class="vector-toc-text"> 1.4.1 Abandoned merger with Sainsbury's </div> </a> <ul id="toc-Abandoned_merger_with_Sainsbury's-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> <li id="toc-2020s" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#2020s"> <div class="vector-toc-text"> 1.5 2020s </div> </a> <ul id="toc-2020s-sublist" class="vector-toc-list"> <li id="toc-Acquisition_by_the_Issa_brothers_and_TDR_Capital" class="vector-toc-list-item vector-toc-level-3"> <a class="vector-toc-link" href="#Acquisition_by_the_Issa_brothers_and_TDR_Capital"> <div class="vector-toc-text"> 1.5.1 Acquisition by the Issa brothers and TDR Capital </div> </a> <ul id="toc-Acquisition_by_the_Issa_brothers_and_TDR_Capital-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-New_brand_identity" class="vector-toc-list-item vector-toc-level-3"> <a class="vector-toc-link" href="#New_brand_identity"> <div class="vector-toc-text"> 1.5.2 New brand identity </div> </a> <ul id="toc-New_brand_identity-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-£50_million_store_upgrade_programme" class="vector-toc-list-item vector-toc-level-3"> <a class="vector-toc-link" href="#£50_million_store_upgrade_programme"> <div class="vector-toc-text"> 1.5.3 £50 million store upgrade programme </div> </a> <ul id="toc-£50_million_store_upgrade_programme-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> </ul> </li> <li id="toc-Store_formats" class="vector-toc-list-item vector-toc-level-1"> <a class="vector-toc-link" href="#Store_formats"> <div class="vector-toc-text"> 2 Store formats </div> </a> <button aria-controls="toc-Store_formats-sublist" class="cdx-button cdx-button--weight-quiet cdx-button--icon-only vector-toc-toggle"> Toggle Store formats subsection </button> <ul id="toc-Store_formats-sublist" class="vector-toc-list"> <li id="toc-Asda_Supercentres" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Asda_Supercentres"> <div class="vector-toc-text"> 2.1 Asda Supercentres </div> </a> <ul id="toc-Asda_Supercentres-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Asda_Superstores" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Asda_Superstores"> <div class="vector-toc-text"> 2.2 Asda Superstores </div> </a> <ul id="toc-Asda_Superstores-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Asda_Supermarket" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Asda_Supermarket"> <div class="vector-toc-text"> 2.3 Asda Supermarket </div> </a> <ul id="toc-Asda_Supermarket-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Asda_Living" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Asda_Living"> <div class="vector-toc-text"> 2.4 Asda Living </div> </a> <ul id="toc-Asda_Living-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-George_stores" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#George_stores"> <div class="vector-toc-text"> 2.5 George stores </div> </a> <ul id="toc-George_stores-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Asda_Essentials" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Asda_Essentials"> <div class="vector-toc-text"> 2.6 Asda Essentials </div> </a> <ul id="toc-Asda_Essentials-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Asda_Petrol" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Asda_Petrol"> <div class="vector-toc-text"> 2.7 Asda Petrol </div> </a> <ul id="toc-Asda_Petrol-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Asda_On_the_Move" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Asda_On_the_Move"> <div class="vector-toc-text"> 2.8 Asda On the Move </div> </a> <ul id="toc-Asda_On_the_Move-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Asda_Express" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Asda_Express"> <div class="vector-toc-text"> 2.9 Asda Express </div> </a> <ul id="toc-Asda_Express-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> <li id="toc-Brands_and_services" class="vector-toc-list-item vector-toc-level-1"> <a class="vector-toc-link" href="#Brands_and_services"> <div class="vector-toc-text"> 3 Brands and services </div> </a> <button aria-controls="toc-Brands_and_services-sublist" class="cdx-button cdx-button--weight-quiet cdx-button--icon-only vector-toc-toggle"> Toggle Brands and services subsection </button> <ul id="toc-Brands_and_services-sublist" class="vector-toc-list"> <li id="toc-Just_Essentials_by_Asda" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Just_Essentials_by_Asda"> <div class="vector-toc-text"> 3.1 Just Essentials by Asda </div> </a> <ul id="toc-Just_Essentials_by_Asda-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Chosen_By_You" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Chosen_By_You"> <div class="vector-toc-text"> 3.2 Chosen By You </div> </a> <ul id="toc-Chosen_By_You-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-George_clothing" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#George_clothing"> <div class="vector-toc-text"> 3.3 George clothing </div> </a> <ul id="toc-George_clothing-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Asda_Mobile" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Asda_Mobile"> <div class="vector-toc-text"> 3.4 Asda Mobile </div> </a> <ul id="toc-Asda_Mobile-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Asda_Money" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Asda_Money"> <div class="vector-toc-text"> 3.5 Asda Money </div> </a> <ul id="toc-Asda_Money-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Medicine" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Medicine"> <div class="vector-toc-text"> 3.6 Medicine </div> </a> <ul id="toc-Medicine-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Asda_Radio" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Asda_Radio"> <div class="vector-toc-text"> 3.7 Asda Radio </div> </a> <ul id="toc-Asda_Radio-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Asda_Rewards" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Asda_Rewards"> <div class="vector-toc-text"> 3.8 Asda Rewards </div> </a> <ul id="toc-Asda_Rewards-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> <li id="toc-Distribution" class="vector-toc-list-item vector-toc-level-1"> <a class="vector-toc-link" href="#Distribution"> <div class="vector-toc-text"> 4 Distribution </div> </a> <ul id="toc-Distribution-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Employee_relations" class="vector-toc-list-item vector-toc-level-1"> <a class="vector-toc-link" href="#Employee_relations"> <div class="vector-toc-text"> 5 Employee relations </div> </a> <ul id="toc-Employee_relations-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Marketing" class="vector-toc-list-item vector-toc-level-1"> <a class="vector-toc-link" href="#Marketing"> <div class="vector-toc-text"> 6 Marketing </div> </a> <button aria-controls="toc-Marketing-sublist" class="cdx-button cdx-button--weight-quiet cdx-button--icon-only vector-toc-toggle"> Toggle Marketing subsection </button> <ul id="toc-Marketing-sublist" class="vector-toc-list"> <li id="toc-Campaigns" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Campaigns"> <div class="vector-toc-text"> 6.1 Campaigns </div> </a> <ul id="toc-Campaigns-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Energy_drinks" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Energy_drinks"> <div class="vector-toc-text"> 6.2 Energy drinks </div> </a> <ul id="toc-Energy_drinks-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Ethical_trading" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Ethical_trading"> <div class="vector-toc-text"> 6.3 Ethical trading </div> </a> <ul id="toc-Ethical_trading-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Charities" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Charities"> <div class="vector-toc-text"> 6.4 Charities </div> </a> <ul id="toc-Charities-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> <li id="toc-Controversies" class="vector-toc-list-item vector-toc-level-1"> <a class="vector-toc-link" href="#Controversies"> <div class="vector-toc-text"> 7 Controversies </div> </a> <button aria-controls="toc-Controversies-sublist" class="cdx-button cdx-button--weight-quiet cdx-button--icon-only vector-toc-toggle"> Toggle Controversies subsection </button> <ul id="toc-Controversies-sublist" class="vector-toc-list"> <li id="toc-Animal_welfare" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Animal_welfare"> <div class="vector-toc-text"> 7.1 Animal welfare </div> </a> <ul id="toc-Animal_welfare-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Dairy_price_fixing" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Dairy_price_fixing"> <div class="vector-toc-text"> 7.2 Dairy price fixing </div> </a> <ul id="toc-Dairy_price_fixing-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-False_and_misleading_advertising" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#False_and_misleading_advertising"> <div class="vector-toc-text"> 7.3 False and misleading advertising </div> </a> <ul id="toc-False_and_misleading_advertising-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-2013_horsemeat_scandal" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#2013_horsemeat_scandal"> <div class="vector-toc-text"> 7.4 2013 horsemeat scandal </div> </a> <ul id="toc-2013_horsemeat_scandal-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-LGBT_support" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#LGBT_support"> <div class="vector-toc-text"> 7.5 LGBT support </div> </a> <ul id="toc-LGBT_support-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> <li id="toc-Market_share" class="vector-toc-list-item vector-toc-level-1"> <a class="vector-toc-link" href="#Market_share"> <div class="vector-toc-text"> 8 Market share </div> </a> <ul id="toc-Market_share-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Award" class="vector-toc-list-item vector-toc-level-1"> <a class="vector-toc-link" href="#Award"> <div class="vector-toc-text"> 9 Award </div> </a> <ul id="toc-Award-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-See_also" class="vector-toc-list-item vector-toc-level-1"> <a class="vector-toc-link" href="#See_also"> <div class="vector-toc-text"> 10 See also </div> </a> <ul id="toc-See_also-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-References" class="vector-toc-list-item vector-toc-level-1"> <a class="vector-toc-link" href="#References"> <div class="vector-toc-text"> 11 References </div> </a> <ul id="toc-References-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-External_links" class="vector-toc-list-item vector-toc-level-1"> <a class="vector-toc-link" href="#External_links"> <div class="vector-toc-text"> 12 External links </div> </a> <ul id="toc-External_links-sublist" class="vector-toc-list"> </ul> </li> </ul> </div> </div> </nav> </div> </div> <div class="mw-content-container"> <main id="content" class="mw-body"> <header class="mw-body-header vector-page-titlebar"> <nav aria-label="Contents" class="vector-toc-landmark"> <div id="vector-page-titlebar-toc" class="vector-dropdown vector-page-titlebar-toc vector-button-flush-left" title="Table of Contents" > <input type="checkbox" id="vector-page-titlebar-toc-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-page-titlebar-toc" class="vector-dropdown-checkbox " aria-label="Toggle the table of contents" > <label id="vector-page-titlebar-toc-label" for="vector-page-titlebar-toc-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only " aria-hidden="true" > Toggle the table of contents </label> <div class="vector-dropdown-content"> <div id="vector-page-titlebar-toc-unpinned-container" class="vector-unpinned-container"> </div> </div> </div> </nav> <h1 id="firstHeading" class="firstHeading mw-first-heading">Asda</h1> <div id="p-lang-btn" class="vector-dropdown mw-portlet mw-portlet-lang" > <input type="checkbox" id="p-lang-btn-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-p-lang-btn" class="vector-dropdown-checkbox mw-interlanguage-selector" aria-label="Go to an article in another language. Available in 26 languages" > <label id="p-lang-btn-label" for="p-lang-btn-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--action-progressive mw-portlet-lang-heading-26" aria-hidden="true" > 26 languages </label> <div class="vector-dropdown-content"> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li class="interlanguage-link interwiki-azb mw-list-item"><a href="https://azb.wikipedia.org/wiki/%D8%A2%D8%B3%D8%AF%D8%A7" title="آسدا – South Azerbaijani" lang="azb" hreflang="azb" data-title="آسدا" data-language-autonym="تۆرکجه" data-language-local-name="South Azerbaijani" class="interlanguage-link-target">تۆرکجه</a></li><li class="interlanguage-link interwiki-cy mw-list-item"><a href="https://cy.wikipedia.org/wiki/ASDA" title="ASDA – Welsh" lang="cy" hreflang="cy" data-title="ASDA" data-language-autonym="Cymraeg" data-language-local-name="Welsh" class="interlanguage-link-target">Cymraeg</a></li><li class="interlanguage-link interwiki-da mw-list-item"><a href="https://da.wikipedia.org/wiki/Asda" title="Asda – Danish" lang="da" hreflang="da" data-title="Asda" data-language-autonym="Dansk" data-language-local-name="Danish" class="interlanguage-link-target">Dansk</a></li><li class="interlanguage-link interwiki-de mw-list-item"><a href="https://de.wikipedia.org/wiki/ASDA_(Supermarkt)" title="ASDA (Supermarkt) – German" lang="de" hreflang="de" data-title="ASDA (Supermarkt)" data-language-autonym="Deutsch" data-language-local-name="German" class="interlanguage-link-target">Deutsch</a></li><li class="interlanguage-link interwiki-es mw-list-item"><a href="https://es.wikipedia.org/wiki/Asda" title="Asda – Spanish" lang="es" hreflang="es" data-title="Asda" data-language-autonym="Español" data-language-local-name="Spanish" class="interlanguage-link-target">Español</a></li><li class="interlanguage-link interwiki-fa mw-list-item"><a href="https://fa.wikipedia.org/wiki/%D8%A7%D8%B2%D8%AF%D8%A7" title="ازدا – Persian" lang="fa" hreflang="fa" data-title="ازدا" data-language-autonym="فارسی" data-language-local-name="Persian" class="interlanguage-link-target">فارسی</a></li><li class="interlanguage-link interwiki-fr mw-list-item"><a href="https://fr.wikipedia.org/wiki/Asda" title="Asda – French" lang="fr" hreflang="fr" data-title="Asda" data-language-autonym="Français" data-language-local-name="French" class="interlanguage-link-target">Français</a></li><li class="interlanguage-link interwiki-ga mw-list-item"><a href="https://ga.wikipedia.org/wiki/Asda" title="Asda – Irish" lang="ga" hreflang="ga" data-title="Asda" data-language-autonym="Gaeilge" data-language-local-name="Irish" class="interlanguage-link-target">Gaeilge</a></li><li class="interlanguage-link interwiki-ko mw-list-item"><a href="https://ko.wikipedia.org/wiki/ASDA" title="ASDA – Korean" lang="ko" hreflang="ko" data-title="ASDA" data-language-autonym="한국어" data-language-local-name="Korean" class="interlanguage-link-target">한국어</a></li><li class="interlanguage-link interwiki-id mw-list-item"><a href="https://id.wikipedia.org/wiki/Asda" title="Asda – Indonesian" lang="id" hreflang="id" data-title="Asda" data-language-autonym="Bahasa Indonesia" data-language-local-name="Indonesian" class="interlanguage-link-target">Bahasa Indonesia</a></li><li class="interlanguage-link interwiki-it mw-list-item"><a href="https://it.wikipedia.org/wiki/ASDA" title="ASDA – Italian" lang="it" hreflang="it" data-title="ASDA" data-language-autonym="Italiano" data-language-local-name="Italian" class="interlanguage-link-target">Italiano</a></li><li class="interlanguage-link interwiki-kn mw-list-item"><a href="https://kn.wikipedia.org/wiki/%E0%B2%8E%E0%B2%8E%E0%B2%B8%E0%B3%8D_%E0%B2%A1%E0%B2%BF%E0%B2%8E" title="ಎಎಸ್ ಡಿಎ – Kannada" lang="kn" hreflang="kn" data-title="ಎಎಸ್ ಡಿಎ" data-language-autonym="ಕನ್ನಡ" data-language-local-name="Kannada" class="interlanguage-link-target">ಕನ್ನಡ</a></li><li class="interlanguage-link interwiki-arz mw-list-item"><a href="https://arz.wikipedia.org/wiki/%D8%A7%D8%B3%D8%AF%D8%A7" title="اسدا – Egyptian Arabic" lang="arz" hreflang="arz" data-title="اسدا" data-language-autonym="مصرى" data-language-local-name="Egyptian Arabic" class="interlanguage-link-target">مصرى</a></li><li class="interlanguage-link interwiki-nl mw-list-item"><a href="https://nl.wikipedia.org/wiki/Asda" title="Asda – Dutch" lang="nl" hreflang="nl" data-title="Asda" data-language-autonym="Nederlands" data-language-local-name="Dutch" class="interlanguage-link-target">Nederlands</a></li><li class="interlanguage-link interwiki-ja mw-list-item"><a href="https://ja.wikipedia.org/wiki/%E3%82%A2%E3%82%BA%E3%83%80" title="アズダ – Japanese" lang="ja" hreflang="ja" data-title="アズダ" data-language-autonym="日本語" data-language-local-name="Japanese" class="interlanguage-link-target">日本語</a></li><li class="interlanguage-link interwiki-uz mw-list-item"><a href="https://uz.wikipedia.org/wiki/ASDA" title="ASDA – Uzbek" lang="uz" hreflang="uz" data-title="ASDA" data-language-autonym="Oʻzbekcha / ўзбекча" data-language-local-name="Uzbek" class="interlanguage-link-target">Oʻzbekcha / ўзбекча</a></li><li class="interlanguage-link interwiki-pl mw-list-item"><a href="https://pl.wikipedia.org/wiki/Asda" title="Asda – Polish" lang="pl" hreflang="pl" data-title="Asda" data-language-autonym="Polski" data-language-local-name="Polish" class="interlanguage-link-target">Polski</a></li><li class="interlanguage-link interwiki-ru mw-list-item"><a href="https://ru.wikipedia.org/wiki/Asda" title="Asda – Russian" lang="ru" hreflang="ru" data-title="Asda" data-language-autonym="Русский" data-language-local-name="Russian" class="interlanguage-link-target">Русский</a></li><li class="interlanguage-link interwiki-sco mw-list-item"><a href="https://sco.wikipedia.org/wiki/ASDA" title="ASDA – Scots" lang="sco" hreflang="sco" data-title="ASDA" data-language-autonym="Scots" data-language-local-name="Scots" class="interlanguage-link-target">Scots</a></li><li class="interlanguage-link interwiki-simple mw-list-item"><a href="https://simple.wikipedia.org/wiki/Asda" title="Asda – Simple English" lang="en-simple" hreflang="en-simple" data-title="Asda" data-language-autonym="Simple English" data-language-local-name="Simple English" class="interlanguage-link-target">Simple English</a></li><li class="interlanguage-link interwiki-fi mw-list-item"><a href="https://fi.wikipedia.org/wiki/Asda" title="Asda – Finnish" lang="fi" hreflang="fi" data-title="Asda" data-language-autonym="Suomi" data-language-local-name="Finnish" class="interlanguage-link-target">Suomi</a></li><li class="interlanguage-link interwiki-sv mw-list-item"><a href="https://sv.wikipedia.org/wiki/Asda" title="Asda – Swedish" lang="sv" hreflang="sv" data-title="Asda" data-language-autonym="Svenska" data-language-local-name="Swedish" class="interlanguage-link-target">Svenska</a></li><li class="interlanguage-link interwiki-tr mw-list-item"><a href="https://tr.wikipedia.org/wiki/Asda" title="Asda – Turkish" lang="tr" hreflang="tr" data-title="Asda" data-language-autonym="Türkçe" data-language-local-name="Turkish" class="interlanguage-link-target">Türkçe</a></li><li class="interlanguage-link interwiki-uk mw-list-item"><a href="https://uk.wikipedia.org/wiki/Asda" title="Asda – Ukrainian" lang="uk" hreflang="uk" data-title="Asda" data-language-autonym="Українська" data-language-local-name="Ukrainian" class="interlanguage-link-target">Українська</a></li><li class="interlanguage-link interwiki-vi mw-list-item"><a href="https://vi.wikipedia.org/wiki/Asda" title="Asda – Vietnamese" lang="vi" hreflang="vi" data-title="Asda" data-language-autonym="Tiếng Việt" data-language-local-name="Vietnamese" class="interlanguage-link-target">Tiếng Việt</a></li><li class="interlanguage-link interwiki-zh mw-list-item"><a href="https://zh.wikipedia.org/wiki/%E9%98%BF%E6%96%AF%E9%81%94_(%E8%B6%85%E5%B8%82)" title="阿斯達 (超市) – Chinese" lang="zh" hreflang="zh" data-title="阿斯達 (超市)" data-language-autonym="中文" data-language-local-name="Chinese" class="interlanguage-link-target">中文</a></li> </ul> <div class="after-portlet after-portlet-lang"><a href="https://www.wikidata.org/wiki/Special:EntityPage/Q297410#sitelinks-wikipedia" title="Edit interlanguage links" class="wbc-editpage">Edit links</a></div> </div> </div> </div> </header> <div class="vector-page-toolbar"> <div class="vector-page-toolbar-container"> <div id="left-navigation"> <nav aria-label="Namespaces"> <div id="p-associated-pages" class="vector-menu vector-menu-tabs mw-portlet mw-portlet-associated-pages" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="ca-nstab-main" class="selected vector-tab-noicon mw-list-item"><a href="/wiki/Asda" title="View the content page [c]" accesskey="c">Article</a></li><li id="ca-talk" 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href="https://geohack.toolforge.org/geohack.php?pagename=Asda&params=53_47_32_N_1_32_42_W_">53°47′32″N 1°32′42″W / 53.79222°N 1.54500°W / 53.79222; -1.54500</a></div></div> </div> <div id="siteSub" class="noprint">From Wikipedia, the free encyclopedia</div> </div> <div id="contentSub"><div id="mw-content-subtitle"></div></div> <div id="mw-content-text" class="mw-body-content"><div class="mw-content-ltr mw-parser-output" lang="en" dir="ltr"><div class="shortdescription nomobile noexcerpt noprint searchaux" style="display:none">British supermarket chain</div> <style data-mw-deduplicate="TemplateStyles:r1236090951">.mw-parser-output .hatnote{font-style:italic}.mw-parser-output div.hatnote{padding-left:1.6em;margin-bottom:0.5em}.mw-parser-output .hatnote i{font-style:normal}.mw-parser-output .hatnote+link+.hatnote{margin-top:-0.5em}@media print{body.ns-0 .mw-parser-output .hatnote{display:none!important}}</style><div role="note" class="hatnote navigation-not-searchable">This article is about the British supermarket chain. For other uses, see <a href="/wiki/Asda_(disambiguation)" class="mw-disambig" title="Asda (disambiguation)">Asda (disambiguation)</a>.</div> <style data-mw-deduplicate="TemplateStyles:r1257001546">.mw-parser-output .infobox-subbox{padding:0;border:none;margin:-3px;width:auto;min-width:100%;font-size:100%;clear:none;float:none;background-color:transparent}.mw-parser-output .infobox-3cols-child{margin:auto}.mw-parser-output .infobox .navbar{font-size:100%}@media screen{html.skin-theme-clientpref-night .mw-parser-output .infobox-full-data:not(.notheme)>div:not(.notheme)[style]{background:#1f1f23!important;color:#f8f9fa}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .infobox-full-data:not(.notheme) div:not(.notheme){background:#1f1f23!important;color:#f8f9fa}}@media(min-width:640px){body.skin--responsive .mw-parser-output .infobox-table{display:table!important}body.skin--responsive .mw-parser-output .infobox-table>caption{display:table-caption!important}body.skin--responsive .mw-parser-output .infobox-table>tbody{display:table-row-group}body.skin--responsive .mw-parser-output .infobox-table tr{display:table-row!important}body.skin--responsive .mw-parser-output .infobox-table th,body.skin--responsive .mw-parser-output .infobox-table td{padding-left:inherit;padding-right:inherit}}</style><style data-mw-deduplicate="TemplateStyles:r1242257876">.mw-parser-output .ib-company .infobox-label{padding-right:0.5em}.mw-parser-output .ib-company .infobox-data,.mw-parser-output .ib-company .infobox-below{line-height:1.35em}.mw-parser-output .ib-company-logo img{background-color:#f8f9fa}.mw-parser-output .ib-company-locality,.mw-parser-output .ib-company-country{display:inline}</style><table class="infobox ib-company vcard"><caption class="infobox-title fn org" style="font-size: 125%;">Asda Stores Limited</caption><tbody><tr><td colspan="2" class="infobox-image ib-company-logo logo"><a href="/wiki/File:Asda_Logo_2024_Dark_Green.svg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/c/c4/Asda_Logo_2024_Dark_Green.svg/250px-Asda_Logo_2024_Dark_Green.svg.png" decoding="async" width="220" height="115" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/c/c4/Asda_Logo_2024_Dark_Green.svg/330px-Asda_Logo_2024_Dark_Green.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/c/c4/Asda_Logo_2024_Dark_Green.svg/500px-Asda_Logo_2024_Dark_Green.svg.png 2x" data-file-width="1000" data-file-height="521" /></a><div class="infobox-caption">Logo used since 2024</div></td></tr><tr><td colspan="2" class="infobox-image ib-company-logo logo"><a href="/wiki/File:Asda_House,_Leeds_(19th_July_2014)_001.JPG" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/8/80/Asda_House%2C_Leeds_%2819th_July_2014%29_001.JPG/250px-Asda_House%2C_Leeds_%2819th_July_2014%29_001.JPG" decoding="async" width="220" height="48" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/8/80/Asda_House%2C_Leeds_%2819th_July_2014%29_001.JPG/330px-Asda_House%2C_Leeds_%2819th_July_2014%29_001.JPG 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/8/80/Asda_House%2C_Leeds_%2819th_July_2014%29_001.JPG/500px-Asda_House%2C_Leeds_%2819th_July_2014%29_001.JPG 2x" data-file-width="4912" data-file-height="1080" /></a><div class="infobox-caption">Asda House in Leeds, the supermarket's headquarters</div></td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;"><a href="/wiki/Trade_name" title="Trade name">Trade name</a></div></th><td class="infobox-data">Asda</td></tr><tr><th scope="row" class="infobox-label">Formerly</th><td class="infobox-data nickname"><style data-mw-deduplicate="TemplateStyles:r1126788409">.mw-parser-output .plainlist ol,.mw-parser-output .plainlist ul{line-height:inherit;list-style:none;margin:0;padding:0}.mw-parser-output .plainlist ol li,.mw-parser-output .plainlist ul li{margin-bottom:0}</style><div class="plainlist"><ul><li>Associated Dairies & Farm Stores (Leeds) Limited<a href="#cite_note-1">[1]</a></li><li>Associated Dairies Limited<a href="#cite_note-CompaniesHouse-2">[2]</a></li></ul></div></td></tr><tr><th scope="row" class="infobox-label">Company type</th><td class="infobox-data category"><a href="/wiki/Privately_held_company" title="Privately held company">Private</a></td></tr><tr><th scope="row" class="infobox-label">Industry</th><td class="infobox-data category">Retail</td></tr><tr><th scope="row" class="infobox-label">Predecessor</th><td class="infobox-data"><a href="/wiki/EG_Group" title="EG Group">EG Group</a> (UK forecourt business)</td></tr><tr><th scope="row" class="infobox-label">Founded</th><td class="infobox-data">19 February 1949; 76 years ago (1949-02-19)<a href="#cite_note-CompaniesHouse-2">[2]</a> in <a href="/wiki/Knottingley" title="Knottingley">Knottingley</a>, <a href="/wiki/West_Riding_of_Yorkshire" title="West Riding of Yorkshire">West Riding of Yorkshire</a>, England</td></tr><tr><th scope="row" class="infobox-label">Founders</th><td class="infobox-data agent"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1126788409" /><div class="plainlist"><ul><li>Peter Asquith</li><li>Fred Asquith<a href="#cite_note-3">[3]</a></li><li>Sir <a href="/wiki/Noel_Stockdale" title="Noel Stockdale">Noel Stockdale</a><a href="#cite_note-4">[4]</a></li></ul></div></td></tr><tr><th scope="row" class="infobox-label">Headquarters</th><td class="infobox-data label"><a href="/wiki/Leeds" title="Leeds">Leeds</a>, <a href="/wiki/West_Yorkshire" title="West Yorkshire">West Yorkshire</a>, England</td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;">Number of locations</div></th><td class="infobox-data">1,106 (2025)<a href="#cite_note-5">[5]</a></td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;">Area served</div></th><td class="infobox-data">United Kingdom</td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;">Key people</div></th><td class="infobox-data agent"><a href="/wiki/Allan_Leighton" title="Allan Leighton">Allan Leighton</a> (chairman)</td></tr><tr><th scope="row" class="infobox-label">Products</th><td class="infobox-data"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1126788409" /><div class="plainlist"><ul><li>Grocery</li><li><a href="/wiki/General_merchandise" class="mw-redirect" title="General merchandise">General merchandise</a></li><li><a href="/wiki/Financial_services" title="Financial services">Financial services</a></li></ul></div></td></tr><tr><th scope="row" class="infobox-label">Brands</th><td class="infobox-data"><a href="/wiki/Leon_Restaurants" title="Leon Restaurants">Leon Restaurants</a></td></tr><tr><th scope="row" class="infobox-label">Services</th><td class="infobox-data category"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1126788409" /><div class="plainlist"><ul><li><a href="/wiki/Asda_Mobile" title="Asda Mobile">Asda Mobile</a></li><li>Asda Money</li><li>George</li><li>Asda Living</li><li>Asda Rewards</li></ul></div></td></tr><tr><th scope="row" class="infobox-label">Revenue</th><td class="infobox-data"><img alt="Increase" src="//upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/20px-Increase2.svg.png" decoding="async" width="11" height="11" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/40px-Increase2.svg.png 2x" data-file-width="300" data-file-height="300" /> <a href="/wiki/Pound_Sterling" class="mw-redirect" title="Pound Sterling">£</a>21.9 billion (excluding fuel, 2023)<a href="#cite_note-proa-afr23-6">[6]</a></td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;"><a href="/wiki/Earnings_before_interest_and_taxes" title="Earnings before interest and taxes">Operating income</a></div></th><td class="infobox-data"><img alt="Increase" src="//upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/20px-Increase2.svg.png" decoding="async" width="11" height="11" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/40px-Increase2.svg.png 2x" data-file-width="300" data-file-height="300" /> ><a href="/wiki/Pound_Sterling" class="mw-redirect" title="Pound Sterling">£</a>1 billion (2023)<a href="#cite_note-proa-afr23-6">[6]</a></td></tr><tr><th scope="row" class="infobox-label">Owner</th><td class="infobox-data"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1126788409" /><div class="plainlist"><ul><li><a href="/wiki/TDR_Capital" title="TDR Capital">TDR Capital</a> (67.5%)</li><li><a href="/wiki/Mohsin_Issa" class="mw-redirect" title="Mohsin Issa">Mohsin Issa</a> (22.5%)</li><li><a href="/wiki/Walmart" title="Walmart">Walmart</a> (10%)</li></ul></div></td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;">Number of employees</div></th><td class="infobox-data">145,000 (2022)<a href="#cite_note-7">[7]</a></td></tr><tr><th scope="row" class="infobox-label"><a href="/wiki/Division_(business)" title="Division (business)">Divisions</a></th><td class="infobox-data"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1126788409" /><div class="plainlist"><ul><li>George</li><li>Asda Living</li></ul></div></td></tr><tr><th scope="row" class="infobox-label"><a href="/wiki/Subsidiary" title="Subsidiary">Subsidiaries</a></th><td class="infobox-data"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1126788409" /><div class="plainlist"><ul><li><a href="/wiki/Asda_Mobile" title="Asda Mobile">Asda Mobile</a></li><li>Asda Money</li><li><a href="/wiki/Leon_Restaurants" title="Leon Restaurants">Leon Restaurants</a></li></ul></div></td></tr><tr><th scope="row" class="infobox-label">Website</th><td class="infobox-data"><a rel="nofollow" class="external text" href="https://asda.com">asda.com</a></td></tr></tbody></table> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:Asda_House,_Leeds_(19th_July_2014)_003.JPG" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/5/58/Asda_House%2C_Leeds_%2819th_July_2014%29_003.JPG/250px-Asda_House%2C_Leeds_%2819th_July_2014%29_003.JPG" decoding="async" width="220" height="293" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/5/58/Asda_House%2C_Leeds_%2819th_July_2014%29_003.JPG/330px-Asda_House%2C_Leeds_%2819th_July_2014%29_003.JPG 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/5/58/Asda_House%2C_Leeds_%2819th_July_2014%29_003.JPG/500px-Asda_House%2C_Leeds_%2819th_July_2014%29_003.JPG 2x" data-file-width="3456" data-file-height="4608" /></a><figcaption>A bust of co-founder Peter Asquith outside Asda House in <a href="/wiki/Leeds" title="Leeds">Leeds</a></figcaption></figure> Asda Stores Limited (<a href="/wiki/Help:IPA/English" title="Help:IPA/English">/ˈæzdə/</a>), <a href="/wiki/Trading_as" class="mw-redirect" title="Trading as">trading as</a> Asda and often styled as ASDA, is a British <a href="/wiki/Supermarket" title="Supermarket">supermarket</a> and <a href="/wiki/Petrol_station" class="mw-redirect" title="Petrol station">petrol station</a> chain. Its headquarters is in <a href="/wiki/Leeds" title="Leeds">Leeds</a>, England.<a href="#cite_note-8">[8]</a> The company was incorporated as Associated Dairies and Farm Stores in 1949. It expanded into <a href="/wiki/Southern_England" title="Southern England">Southern England</a> during the 1970s and 1980s, and acquired <a href="/wiki/Allied_Carpets" title="Allied Carpets">Allied Carpets</a>, 61 large <a href="/wiki/Gateway_Supermarket" class="mw-redirect" title="Gateway Supermarket">Gateway Supermarkets</a> and other businesses, such as <a href="/wiki/MFI_Group" title="MFI Group">MFI Group</a>. It sold these acquisitions during the 1990s to concentrate on the supermarkets. It was listed on the <a href="/wiki/London_Stock_Exchange" title="London Stock Exchange">London Stock Exchange</a> until 1999 when it was acquired by <a href="/wiki/Walmart" title="Walmart">Walmart</a> for £6.7 billion. Asda was the second-largest supermarket chain in the <a href="/wiki/United_Kingdom" title="United Kingdom">United Kingdom</a> between 2003 and 2014 by market share, at which point it fell into third place.<a href="#cite_note-9">[9]</a><a href="#cite_note-ASDA_Second-10">[10]</a> As of January 2025 its market share in the UK is 12.6 per cent.<a href="#cite_note-:4-11">[11]</a> Besides its core supermarkets, the company also acts as a <a href="/wiki/White-label_product" title="White-label product">white label</a> payment card provider offering assistance for insurance and payment services under the Asda Money brand and also has a <a href="/wiki/Mobile_virtual_network_operator" title="Mobile virtual network operator">mobile virtual network operator</a>. In February 2021, the <a href="/wiki/Issa_brothers" class="mw-redirect" title="Issa brothers">Issa brothers</a> and <a href="/wiki/TDR_Capital" title="TDR Capital">TDR Capital</a> acquired Asda, with Walmart retaining "an equity investment" in Asda, a seat on the board and "an ongoing commercial relationship".<a href="#cite_note-:0-12">[12]</a> The deal came after an acquisition by <a href="/wiki/Sainsbury%27s" title="Sainsbury's">Sainsbury's</a> was rejected by the <a href="/wiki/Competition_and_Markets_Authority" title="Competition and Markets Authority">Competition and Markets Authority</a>.<a href="#cite_note-issa2-13">[13]</a><a href="#cite_note-issa-14">[14]</a> As of March 2025 the company is majority-owned by TDR Capital after buying Zuber Issa's 22.5 per cent holding; Mohsin Issa retained a 22.5% stake but discontinued running the company in September 2024.<a href="#cite_note-butler-15">[15]</a> <meta property="mw:PageProp/toc" /> <div class="mw-heading mw-heading2"><h2 id="History">History</h2>[<a href="/w/index.php?title=Asda&action=edit&section=1" title="Edit section: History">edit</a>]</div> <div class="mw-heading mw-heading3"><h3 id="Early_years">Early years</h3>[<a href="/w/index.php?title=Asda&action=edit&section=2" title="Edit section: Early years">edit</a>]</div> The Asquith family were <a href="/wiki/Butcher" title="Butcher">butchers</a> based in <a href="/wiki/Knottingley" title="Knottingley">Knottingley</a>, West Yorkshire. In the 1920s, they expanded their business to seven butchers shops in the area. Their sons, Peter and Fred, later became founding members of Asda.<a href="#cite_note-asquith-16">[16]</a> Around the same time, a group of <a href="/wiki/West_Riding" class="mw-redirect" title="West Riding">West Riding</a> dairy farmers, including the Stockdale family and Craven Dairies, joined under the banner of J. W. Hindell Dairy Farmers Ltd. The company diversified in 1949 to become Associated Dairies and Farm Stores Ltd, with Arthur Stockdale as the managing director.<a href="#cite_note-noel-17">[17]</a> <div class="mw-heading mw-heading3"><h3 id="1960s_and_1970s">1960s and 1970s</h3>[<a href="/w/index.php?title=Asda&action=edit&section=3" title="Edit section: 1960s and 1970s">edit</a>]</div> In 1963, the Asquith brothers converted an old cinema, the Queens in <a href="/wiki/Castleford" title="Castleford">Castleford</a>, into a self-service supermarket. Another followed in the old indoor market at <a href="/wiki/Edlington" title="Edlington">Edlington</a>. Both stores traded under the name of 'Queens'. Their next store was a purpose-built supermarket in <a href="/wiki/South_Elmsall" title="South Elmsall">South Elmsall</a>, a town in which Asda has a distribution centre to this day.<a href="#cite_note-asquith-16">[16]</a> In 1965, the Asquith brothers approached Associated Dairies to run the butchery departments within their small store chain. A merger was proposed and the Asquiths' business was joined with <a href="/wiki/Noel_Stockdale" title="Noel Stockdale">Noel Stockdale</a>'s to form a new company, Asda (Asquith + Dairies) (capitalised from 1985).<a href="#cite_note-noel-17">[17]</a> By 1967, the company had set up a store in <a href="/wiki/Billingham" title="Billingham">Billingham</a>, <a href="/wiki/County_Durham" title="County Durham">County Durham</a>. By 1969, Noel Stockdale bought out the Asquith brothers' stake and became chairman of the company.<a href="#cite_note-noel-17">[17]</a> Asda took advantage of the abolition of <a href="/wiki/Retail_price_maintenance" class="mw-redirect" title="Retail price maintenance">retail price maintenance</a> to offer large-scale, low-cost supermarkets. This was aided by the decision to acquire three struggling US-owned branches in the mid-1960s of the <a href="/wiki/G._E._M._Membership_Department_Stores" title="G. E. M. Membership Department Stores">GEM</a> retail group. The Government Exchange Mart stores in <a href="/wiki/Preston,_Lancashire" title="Preston, Lancashire">Preston, Lancashire</a>, <a href="/wiki/Cross_Gates,_Leeds" class="mw-redirect" title="Cross Gates, Leeds">Cross Gates, Leeds</a> and <a href="/wiki/West_Bridgford" title="West Bridgford">West Bridgford</a>, <a href="/wiki/Nottinghamshire" title="Nottinghamshire">Nottinghamshire</a>, had accumulated losses of £320,000 and offered to sell the stores for 20% of whatever Asda could recoup as losses from the <a href="/wiki/Inland_Revenue" title="Inland Revenue">Inland Revenue</a>. They received the whole amount back. The rent was only 10 shillings (50p) per square foot on a 20-year lease, with no rent reviews, Asda increased GEM's £6,000 per week sales to around £60,000 per week in just six months with the new stores named as Asda.<a href="#cite_note-outoftown-18">[18]</a><a href="#cite_note-19">[19]</a> During the 1970s, with over 30 stores in the north of England, Asda began expanding south, with the opening of new stores in the <a href="/wiki/Estover" class="mw-redirect" title="Estover">Estover</a> area of <a href="/wiki/Plymouth" title="Plymouth">Plymouth</a>, <a href="/wiki/Devon" title="Devon">Devon</a> and <a href="/wiki/Gosport" title="Gosport">Gosport</a>, <a href="/wiki/Hampshire" title="Hampshire">Hampshire</a> in 1977.<a href="#cite_note-20">[20]</a> In 1978, Asda acquired <a href="/wiki/Allied_Carpets" title="Allied Carpets">Allied Carpets</a>.<a href="#cite_note-21">[21]</a> In 1982, the first <a href="/wiki/London" title="London">London</a> store opened in <a href="/wiki/Park_Royal" title="Park Royal">Park Royal</a>, near <a href="/wiki/Ealing" title="Ealing">Ealing</a>. The <a href="/wiki/Isle_of_Dogs" title="Isle of Dogs">Isle of Dogs</a> and <a href="/wiki/Charlton,_London" title="Charlton, London">Charlton, London</a> stores followed on rapidly thereafter.<a href="#cite_note-22">[22]</a> <div class="mw-heading mw-heading3"><h3 id="1980s_and_1990s">1980s and 1990s</h3>[<a href="/w/index.php?title=Asda&action=edit&section=4" title="Edit section: 1980s and 1990s">edit</a>]</div> In 1984, managing director, John Hardman, made attempts to halt Asda's decline, which included the introduction of Asda branded products.<a href="#cite_note-23">[23]</a> In 1985, Asda merged with MFI (Mullard Furniture Industries) and the group was renamed Asda-MFI Group plc.<a href="#cite_note-24">[24]</a> Asda established its headquarters at "Asda House". The site was officially opened in 1988 by the then <a href="/wiki/Prime_Minister_of_the_United_Kingdom" title="Prime Minister of the United Kingdom">Prime Minister</a>, <a href="/wiki/Margaret_Thatcher" title="Margaret Thatcher">Margaret Thatcher</a>.<a href="#cite_note-25">[25]</a> By the end of the 1990s, the 'Asdale'-named clothing range was replaced by the clothing ranges from the newly formed <a href="/wiki/George_Davies_(retailer)" title="George Davies (retailer)">George Davies</a> partnership with Asda.<a href="#cite_note-26">[26]</a> <div class="mw-heading mw-heading4"><h4 id="Near_bankruptcy_and_merger_prospects">Near bankruptcy and merger prospects</h4>[<a href="/w/index.php?title=Asda&action=edit&section=5" title="Edit section: Near bankruptcy and merger prospects">edit</a>]</div> With stores mainly based in the <a href="/wiki/North_of_England" class="mw-redirect" title="North of England">North of England</a>, the newly focused food retail group expanded further south in 1989 by purchasing the large format stores of rival Gateway Superstores for £705 million. This significantly increased Asda's total selling area, but the company had borrowed heavily in order to fund the purchase – city estimates suggested that Asda had overpaid by around £300 million for 61 of the largest Gateway stores, two undeveloped store sites and a distribution centre. That was far above the net book value of the locations, some of which were poorly sited. (Asda has subsequently relocated or rebuilt more than 30 of the original Gateway stores since the late 1990s.) The move left the company overstretched as a result, and by 1991, it found itself in serious financial trouble with over £1 billion of debt; compounding the situation further was a declining customer base, which was mainly caused by Asda's focus on moving upmarket resulting in prices rising to levels significantly higher than competitors.<a href="#cite_note-27">[27]</a> Eventually, a combination of flagging profits, a tremendous debt and a loss of customers left Asda in such an egregious financial situation that they came very close to breaching their banking covenants; at one point, they almost entered <a href="/wiki/Administration_in_United_Kingdom_law" title="Administration in United Kingdom law">administration</a>. The company's first response was to change its management; chairman John Hardman was ousted in June 1991 and was replaced by Patrick Gillam, and <a href="/wiki/Archie_Norman_(businessman)" class="mw-redirect" title="Archie Norman (businessman)">Archie Norman</a> was appointed chief executive in October. Asda then completed a rights issue in November 1991 that raised £357 million and cut the company's debts to £668 million. In May 1992, Asda reduced their prices back to their traditional level (5–7% below competitors) and announced that they would eliminate over 500 management positions. Underperforming stores were initially converted to a new discount format called "Dales"<a href="#cite_note-28">[28]</a><a href="#cite_note-29">[29]</a> but this had been ended by 1998. In 1993, Asda completed a second rights issue that raised a further £347 million<a href="#cite_note-30">[30]</a> and began selling off some of its assets; some stores were sold to competitors, and the <a href="/wiki/Allied_Carpets" title="Allied Carpets">Allied Carpets</a> chain was sold to Carpetland.<a href="#cite_note-31">[31]</a> By 1995, the company had returned to profitability and had virtually wiped out its debt – this is cited as one of the most successful turnarounds in British retail history.<a href="#cite_note-32">[32]</a> Norman succeeded Gillam as chairman upon the latter's retirement in 1996, appointing then-deputy <a href="/wiki/Allan_Leighton" title="Allan Leighton">Allan Leighton</a> as chief executive, and began to remodel Asda's stores along the lines of <a href="/wiki/Walmart" title="Walmart">Walmart</a>, the world's largest retailer.<a href="#cite_note-33">[33]</a> Leighton travelled to <a href="/wiki/Bentonville,_Arkansas" title="Bentonville, Arkansas">Bentonville, Arkansas</a>, to assess and photograph the systems and marketing deployed by Walmart.<a href="#cite_note-34">[34]</a> In 1998, following the Walmart model, Asda began opening larger 'Hypermarket' (later 'Supercentre') stores as well as introducing pharmacies and cafes to its stores. At the same time, merger discussions were taking place between Asda and other retailers such as <a href="/wiki/Safeway_(UK)" title="Safeway (UK)">Safeway</a> and <a href="/wiki/Kingfisher_plc" title="Kingfisher plc">Kingfisher plc</a>; both collapsed without an agreement being reached, but in 1999, a second round of discussions with Kingfisher later reached an agreement for a £5.4 billion merger that would have both created the United Kingdom's largest multi-category retailer and enabled Asda to begin operating stores throughout Europe.<a href="#cite_note-35">[35]</a> <div class="mw-heading mw-heading3"><h3 id="2000s_and_2010s:_Walmart_years">2000s and 2010s: Walmart years</h3>[<a href="/w/index.php?title=Asda&action=edit&section=6" title="Edit section: 2000s and 2010s: Walmart years">edit</a>]</div> A merger deal was abandoned when Walmart outbid Kingfisher to purchase Asda for £6.7 billion, which was completed on 26 July 1999<a href="#cite_note-36">[36]</a> in a move that was initially speculated by British media outlets as a potential <a href="/wiki/Corporate_raid" title="Corporate raid">corporate raid</a>.<a href="#cite_note-37">[37]</a> Shortly after the takeover, Norman resigned as chairman and left the company to pursue his political career; he was succeeded as chairman by Leighton. As Walmart were keen on entering the British market,<a href="#cite_note-38">[38]</a> Bob Martin, Walmart's president of international operations, lobbied <a href="/wiki/Prime_Minister_of_the_United_Kingdom" title="Prime Minister of the United Kingdom">Prime Minister</a> <a href="/wiki/Tony_Blair" title="Tony Blair">Tony Blair</a> on planning issues.<a href="#cite_note-39">[39]</a> In 2005, amid reported concerns within Walmart about a slippage in market share, partially due to a resurgent <a href="/wiki/Sainsbury%27s" title="Sainsbury's">Sainsbury's</a>, Asda's chief executive, <a href="/wiki/Tony_De_Nunzio" title="Tony De Nunzio">Tony De Nunzio</a> left, and was replaced by <a href="/wiki/Andrew_James_Bond" class="mw-redirect" title="Andrew James Bond">Andy Bond</a>. In 2005, Asda expanded into Northern Ireland by purchasing 12 former <a href="/wiki/Safeway_Stores_(Ireland)" title="Safeway Stores (Ireland)">Safeway stores</a> from <a href="/wiki/Morrisons" title="Morrisons">Morrisons</a>.<a href="#cite_note-40">[40]</a><a href="#cite_note-41">[41]</a> Asda's <a href="/wiki/Property_development" class="mw-redirect" title="Property development">property development</a> arm, Gazeley Limited, was sold to Economic Zones World (EZW), a <a href="/wiki/Dubai_World" title="Dubai World">Dubai World</a> subsidiary, in June 2008 for in excess of £300 million.<a href="#cite_note-42">[42]</a> In November 2008, there were reports that Asda was to buy Irish retailer <a href="/wiki/Dunnes_Stores" title="Dunnes Stores">Dunnes Stores</a>.<a href="#cite_note-43">[43]</a> In August 2009, Walmart sold Asda for £6.9 billion to its Leeds-based investment subsidiary Corinth Services Limited.<a href="#cite_note-44">[44]</a> The deal was described as part of a "group restructuring" and meant that Asda remained under the control of Walmart.<a href="#cite_note-45">[45]</a> In April 2010, Asda announced plans to open over 100 new non-food stores as part of an ambitious five-year plan. These plans were mothballed shortly after because of the recession and the reining in of spending by consumers on non-food purchases.<a href="#cite_note-test-46">[46]</a>[<a href="/wiki/Wikipedia:Link_rot" title="Wikipedia:Link rot">dead link</a>‍] On 11 May 2010, <a href="/wiki/Andy_Clarke_(businessman)" title="Andy Clarke (businessman)">Andy Clarke</a>, the chief operating officer, was appointed as CEO.<a href="#cite_note-47">[47]</a> In the same month Asda bought the original <a href="/wiki/Netto_UK" title="Netto UK">Netto UK</a> supermarket chain in a £778 million deal.<a href="#cite_note-48">[48]</a> In February 2011, Asda announced the purchase of six stores from <a href="/wiki/Focus_DIY" title="Focus DIY">Focus DIY</a>; five of these were converted into supermarkets later that year.<a href="#cite_note-retailgazette-49">[49]</a><a href="#cite_note-50">[50]</a> On 16 April 2012, Asda launched their <a href="/wiki/Android_(operating_system)" title="Android (operating system)">Android</a> grocery shopping app and mobile website for non-grocery items with a plan to fully integrate mobile platforms into stores. The app allowed customers to create shopping lists and scan item barcodes for more information about them.<a href="#cite_note-51">[51]</a> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:ASDALogo-2017.svg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/c/c3/ASDALogo-2017.svg/220px-ASDALogo-2017.svg.png" decoding="async" width="220" height="94" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/c/c3/ASDALogo-2017.svg/330px-ASDALogo-2017.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/c/c3/ASDALogo-2017.svg/440px-ASDALogo-2017.svg.png 2x" data-file-width="164" data-file-height="70" /></a><figcaption>Logo of Asda from 2015</figcaption></figure> In 2015, Asda adopted Walmart's slogan: "Save Money. Live Better". Around the same time they adopted an updated logo, with Walmart's yellow spark surrounding the first letter. The spark was later removed.<a href="#cite_note-52">[52]</a> In June 2016, it was announced that Andy Clarke, CEO since 2010, would be replaced by <a href="/wiki/Sean_Clarke" title="Sean Clarke">Sean Clarke</a>, the head of parent company Walmart's operations in China.<a href="#cite_note-53">[53]</a><a href="#cite_note-54">[54]</a><a href="#cite_note-55">[55]</a> In October 2017, Asda announced that the current CEO, Sean Clarke would be replaced by <a href="/wiki/Roger_Burnley" title="Roger Burnley">Roger Burnley</a>, the deputy CEO, from 1 January 2018, and the sixth CEO since 2000.<a href="#cite_note-sky-20171030-56">[56]</a><a href="#cite_note-bl-20171030-57">[57]</a> In November 2017, Asda recruited Jesús Lorente, from French hypermarket retailer <a href="/wiki/Carrefour" title="Carrefour">Carrefour</a>. He became CMO (Chief Merchandising Officer), in January 2018, and was put in charge of the fresh food and general merchandise offer within all stores. After reportedly clashing with Roger Burnley and only six months in his post, Lorente left Asda at the end of July 2018. His role was divided up between Burnley and Anthony Hemmerdinger.<a href="#cite_note-TheGrocer-58">[58]</a> <div class="mw-heading mw-heading4"><h4 id="Abandoned_merger_with_Sainsbury's">Abandoned merger with Sainsbury's</h4>[<a href="/w/index.php?title=Asda&action=edit&section=7" title="Edit section: Abandoned merger with Sainsbury's">edit</a>]</div> In April 2018, Sainsbury's and Walmart announced negotiations about a possible merger of Sainsbury's and Asda, creating the largest supermarket chain in the UK.<a href="#cite_note-59">[59]</a> Under the plans, Walmart would own 42% of the combined business,<a href="#cite_note-60">[60]</a> which would be led by the existing chief executive of Sainsbury's, Mike Coupe. The group would also open branches of <a href="/wiki/Argos_(retailer)" title="Argos (retailer)">Argos</a> within Asda stores. The merger underwent intense scrutiny by a cross-party group of MPs, chairing select committees for the proposed merger, along with the Competition and Markets Authority, investigating the impact of how the deal could negatively affect the retail industry by a possible reduction of consumer choice for shoppers resulting in price rises, and of how suppliers, especially smaller, family-owned companies could be squeezed by the combined group. The CMA were inundated with complaints by suppliers and other major retailers of the damage they felt would be inflicted upon them if the deal was approved.<a href="#cite_note-61">[61]</a> On 25 April 2019 the CMA blocked the proposed merger, suggesting that it would increase prices for consumers and make competition unfair for the other UK retailers, Sainsbury's then announced that it was abandoning the merger.<a href="#cite_note-62">[62]</a> <a href="/wiki/Nils_Pratley" title="Nils Pratley">Nils Pratley</a> in 2025 summarised the Walmart years in one sentence: "The business underperformed for years under Walmart’s ownership".<a href="#cite_note-pratley-63">[63]</a> <div class="mw-heading mw-heading3"><h3 id="2020s">2020s</h3>[<a href="/w/index.php?title=Asda&action=edit&section=8" title="Edit section: 2020s">edit</a>]</div> In October 2020, the first Asda sustainability store was opened in <a href="/wiki/Middleton,_Leeds" title="Middleton, Leeds">Middleton, Leeds</a>, featuring refill stations, loose fruit and vegetables, and recycling stations, as well as a community zone.<a href="#cite_note-64">[64]</a> In December 2024, Asda trialled the electronic labels on shelves at Manchester Oxford Road store for 12 weeks. Prices in these labels could be updated in only 15 seconds.<a href="#cite_note-65">[65]</a> In February 2025, <a href="/wiki/Jo_Whitfield" title="Jo Whitfield">Jo Whitfield</a> rejoined Asda as a non-executive director after 8 years.<a href="#cite_note-66">[66]</a> <div class="mw-heading mw-heading4"><h4 id="Acquisition_by_the_Issa_brothers_and_TDR_Capital">Acquisition by the Issa brothers and TDR Capital</h4>[<a href="/w/index.php?title=Asda&action=edit&section=9" title="Edit section: Acquisition by the Issa brothers and TDR Capital">edit</a>]</div> In February 2021, <a href="/wiki/Mohsin_Issa" class="mw-redirect" title="Mohsin Issa">Mohsin Issa</a>, <a href="/wiki/Zuber_Issa" class="mw-redirect" title="Zuber Issa">Zuber Issa</a> and <a href="/wiki/TDR_Capital" title="TDR Capital">TDR Capital</a> acquired Asda, which at the time was valued at £6.8 billion. Walmart retained "an equity investment" in Asda, a seat on the board and "an ongoing commercial relationship".<a href="#cite_note-:0-12">[12]</a> In the same month, Asda said that it might need to put 5,000 jobs at risk as part of reconstruction plan in the context of people shopping online.<a href="#cite_note-67">[67]</a> In March 2021, Asda was involved in the "largest ever sterling bond offering" as part of the financing package to fund the acquisition purchase by <a href="/wiki/TDR_Capital" title="TDR Capital">TDR Capital</a> and the Issa brothers.<a href="#cite_note-68">[68]</a> In May 2023, it was reported that the Issa brothers and TDR Capital had together contributed just £200 million for their purchase of Asda, worth £6.8 billion; the majority of the purchase price was funded by a loan from the parent company of heavily indebted <a href="/wiki/EG_Group" title="EG Group">EG Group</a>, and by disposing of Asda assets.<a href="#cite_note-69">[69]</a><a href="#cite_note-70">[70]</a> In October 2023, Asda completed a £2.27 billion acquisition of EG Group property, this mainly consisting of 356 forecourt sites, where the existing <a href="/wiki/Spar_(retailer)" title="Spar (retailer)">Spar</a> stores at these locations were rebranded to either Asda Express.<a href="#cite_note-71">[71]</a><a href="#cite_note-72">[72]</a> The deal also included ownership of fast-food chain <a href="/wiki/Leon_Restaurants" title="Leon Restaurants">Leon</a>, as well as the purchase of 462 <a href="/wiki/Burger_King" title="Burger King">Burger King</a>, <a href="/wiki/Greggs" title="Greggs">Greggs</a> and <a href="/wiki/Subway_(restaurant)" title="Subway (restaurant)">Subway</a> franchises.<a href="#cite_note-73">[73]</a> Asda would later collaborate with <a href="/wiki/Sbarro" title="Sbarro">Sbarro</a> to integrate franchises.<a href="#cite_note-74">[74]</a> In September 2024 <a href="/wiki/Stuart_Rose" title="Stuart Rose">Lord Rose</a> succeeded Mohsin Issa as CEO, supported by TDR Capital's Rob Hattrell. Mohsin retained his ownership stake and assumed a non-executive director role. He would return to EG Group to be its sole chief executive.<a href="#cite_note-75">[75]</a> On 1 November 2024 Zuber Issa sold his 22.5% stake in Asda to TDR Capital, making them the majority owner, controlling 67.5% of the company.<a href="#cite_note-76">[76]</a><a href="#cite_note-77">[77]</a> In early November 2024 Asda announced that they were ordering staff back to the office at least three days a week and cutting head office jobs in an attempt to halt the supermarket's decline.<a href="#cite_note-78">[78]</a> On 25 November 2024,<a href="#cite_note-79">[79]</a> <a href="/wiki/Allan_Leighton" title="Allan Leighton">Allan Leighton</a>, who had been chief executive from 1996 to 2000, was appointed chairman. He was described as "one of Britain's top corporate fixers", partly responsible for rescuing Asda from insolvency in the late 1990s.<a href="#cite_note-telegraph-20250209-80">[80]</a> Nils Pratley commented that Asda definitely needed to do something; investment had suffered again after the Issa brothers and TDR had loaded it with buyout debt in 2021, with Asda's market share dropping from 15.1% to 12.6% over the previous five years according to <a href="/wiki/Kantar_Group" title="Kantar Group">market research group Kantar</a>.<a href="#cite_note-pratley-63">[63]</a> In early 2025, Asda refinanced £3.2 billion of its debts, delaying the repayment of bonds in 2026, though at a high interest rate of about 8%.<a href="#cite_note-telegraph-20250209-80">[80]</a> <div class="mw-heading mw-heading4"><h4 id="New_brand_identity">New brand identity</h4>[<a href="/w/index.php?title=Asda&action=edit&section=10" title="Edit section: New brand identity">edit</a>]</div> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:Asda_Logo_2024_Dark_Green.svg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/c/c4/Asda_Logo_2024_Dark_Green.svg/250px-Asda_Logo_2024_Dark_Green.svg.png" decoding="async" width="220" height="115" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/c/c4/Asda_Logo_2024_Dark_Green.svg/330px-Asda_Logo_2024_Dark_Green.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/c/c4/Asda_Logo_2024_Dark_Green.svg/500px-Asda_Logo_2024_Dark_Green.svg.png 2x" data-file-width="1000" data-file-height="521" /></a><figcaption>Logo of Asda since 2024</figcaption></figure> On 16 May 2024, Asda launched the new brand identity, with new logo, typography and colour scheme.<a href="#cite_note-:2-81">[81]</a> It also features a new slogan: "That's More Like It", and new typefaces designed by Colophon: Asda Display, Asda Subline and Asda Text; in addition to fruit stickers and a new darker green colour. It also features unique features, such as a crossbar under the pence numerals.<a href="#cite_note-82">[82]</a><a href="#cite_note-83">[83]</a> The new brand identity has proved popular across the design community, with The Drum describing as "less shiny and corporate", "less American and much softer" and "honest, down-to-earth, playful style". However, a few people criticized the new brand identity, especially related to accessibility. In general, the new brand identity overall takes a fun, playful approach.<a href="#cite_note-84">[84]</a> <div class="mw-heading mw-heading4"><h4 id="£50_million_store_upgrade_programme">£50 million store upgrade programme</h4>[<a href="/w/index.php?title=Asda&action=edit&section=11" title="Edit section: £50 million store upgrade programme">edit</a>]</div> <style data-mw-deduplicate="TemplateStyles:r1273380762/mw-parser-output/.tmulti">.mw-parser-output .tmulti .multiimageinner{display:flex;flex-direction:column}.mw-parser-output .tmulti .trow{display:flex;flex-direction:row;clear:left;flex-wrap:wrap;width:100%;box-sizing:border-box}.mw-parser-output .tmulti .tsingle{margin:1px;float:left}.mw-parser-output .tmulti .theader{clear:both;font-weight:bold;text-align:center;align-self:center;background-color:transparent;width:100%}.mw-parser-output .tmulti .thumbcaption{background-color:transparent}.mw-parser-output .tmulti .text-align-left{text-align:left}.mw-parser-output .tmulti .text-align-right{text-align:right}.mw-parser-output .tmulti .text-align-center{text-align:center}@media all and (max-width:720px){.mw-parser-output .tmulti .thumbinner{width:100%!important;box-sizing:border-box;max-width:none!important;align-items:center}.mw-parser-output .tmulti .trow{justify-content:center}.mw-parser-output .tmulti .tsingle{float:none!important;max-width:100%!important;box-sizing:border-box;text-align:center}.mw-parser-output .tmulti .tsingle .thumbcaption{text-align:left}.mw-parser-output .tmulti .trow>.thumbcaption{text-align:center}}@media screen{html.skin-theme-clientpref-night .mw-parser-output .tmulti .multiimageinner span:not(.skin-invert-image):not(.skin-invert):not(.bg-transparent) img{background-color:white}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .tmulti .multiimageinner span:not(.skin-invert-image):not(.skin-invert):not(.bg-transparent) img{background-color:white}}</style><div class="thumb tmulti tright"><div class="thumbinner multiimageinner" style="width:308px;max-width:308px"><div class="trow"><div class="tsingle" style="width:152px;max-width:152px"><div class="thumbimage"><a href="/wiki/File:2024-05-25_Aisle_15,_Asda,_Inverness.jpg" class="mw-file-description"><img alt="" src="//upload.wikimedia.org/wikipedia/commons/thumb/e/ef/2024-05-25_Aisle_15%2C_Asda%2C_Inverness.jpg/250px-2024-05-25_Aisle_15%2C_Asda%2C_Inverness.jpg" decoding="async" width="150" height="200" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/e/ef/2024-05-25_Aisle_15%2C_Asda%2C_Inverness.jpg/330px-2024-05-25_Aisle_15%2C_Asda%2C_Inverness.jpg 2x" data-file-width="6120" data-file-height="8160" /></a></div><div class="thumbcaption">May 2024</div></div><div class="tsingle" style="width:152px;max-width:152px"><div class="thumbimage"><a href="/wiki/File:2025-01-03_Aisle_15,_Asda,_Inverness.jpg" class="mw-file-description"><img alt="" src="//upload.wikimedia.org/wikipedia/commons/thumb/c/c4/2025-01-03_Aisle_15%2C_Asda%2C_Inverness.jpg/250px-2025-01-03_Aisle_15%2C_Asda%2C_Inverness.jpg" decoding="async" width="150" height="200" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/c/c4/2025-01-03_Aisle_15%2C_Asda%2C_Inverness.jpg/330px-2025-01-03_Aisle_15%2C_Asda%2C_Inverness.jpg 2x" data-file-width="6120" data-file-height="8160" /></a></div><div class="thumbcaption">January 2025</div></div></div><div class="trow" style="display:flex"><div class="thumbcaption">Asda in Inverness, before and after the upgrade programme</div></div></div></div> On 30 May 2024, Asda announced that it would be launching a £50 million store upgrade programme to refurbish its 170 stores, including 50 larger stores, by late November 2024.<a href="#cite_note-:3-85">[85]</a> The 50 larger stores would be refurbished to include new features, including seasonal and food-to-go aisles, counters, flooring and lighting, and, in some stores, new George departments.<a href="#cite_note-:3-85">[85]</a> The 120 other stores would also be refurbished to adopt the new brand identity.<a href="#cite_note-:3-85">[85]</a> In March 2025 Asda said that its profits were likely to drop as it was going to cut prices and increase staffing. Recently-appointed Asda chairman Allan Leighton said that Asda had "a pretty significant war chest" to tackle several years of weak trading following the 2021 buyout by the Issas and TDR, and that it would take up to five years to turn Asda round. Competitors Tesco, Sainsbury's, and Marks & Spencer were thought likely to lower prices to compete, and their stock prices dropped following the announcement.<a href="#cite_note-butler-15">[15]</a> <div class="mw-heading mw-heading2"><h2 id="Store_formats">Store formats</h2>[<a href="/w/index.php?title=Asda&action=edit&section=12" title="Edit section: Store formats">edit</a>]</div> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:Asda_Supercentre,_Swindon_Haydon.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/4/4e/Asda_Supercentre%2C_Swindon_Haydon.jpg/250px-Asda_Supercentre%2C_Swindon_Haydon.jpg" decoding="async" width="220" height="146" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/4/4e/Asda_Supercentre%2C_Swindon_Haydon.jpg/330px-Asda_Supercentre%2C_Swindon_Haydon.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/4/4e/Asda_Supercentre%2C_Swindon_Haydon.jpg/500px-Asda_Supercentre%2C_Swindon_Haydon.jpg 2x" data-file-width="5584" data-file-height="3712" /></a><figcaption>A Supercentre in <a href="/wiki/Haydon_Wick" title="Haydon Wick">Haydon</a>, <a href="/wiki/Swindon" title="Swindon">Swindon</a>, branded Asda Walmart in 2013</figcaption></figure> <div class="mw-heading mw-heading3"><h3 id="Asda_Supercentres">Asda Supercentres</h3>[<a href="/w/index.php?title=Asda&action=edit&section=13" title="Edit section: Asda Supercentres">edit</a>]</div> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:Interior_of_ASDA_Walmart_Supercentre_Milton_Keynes.jpg" class="mw-file-description"><img alt="Interior of Asda Supercentre Milton Keynes" src="//upload.wikimedia.org/wikipedia/commons/thumb/7/76/Interior_of_ASDA_Walmart_Supercentre_Milton_Keynes.jpg/250px-Interior_of_ASDA_Walmart_Supercentre_Milton_Keynes.jpg" decoding="async" width="220" height="165" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/7/76/Interior_of_ASDA_Walmart_Supercentre_Milton_Keynes.jpg/330px-Interior_of_ASDA_Walmart_Supercentre_Milton_Keynes.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/7/76/Interior_of_ASDA_Walmart_Supercentre_Milton_Keynes.jpg/500px-Interior_of_ASDA_Walmart_Supercentre_Milton_Keynes.jpg 2x" data-file-width="4048" data-file-height="3036" /></a><figcaption>Interior of Asda Supercentre Milton Keynes</figcaption></figure> Following the takeover by Walmart, several "Asda Walmart Supercentres" opened, creating some of the largest hypermarkets in the United Kingdom. Since 2006, all new Supercentres have been solely branded as Asda Supercentre without the Walmart branding. The first Supercentre with a sales area of 8,600 m2 (93,000 sq ft) opened in Patchway, Bristol in the summer of 2000. The first Scottish Supercentre opened in <a href="/wiki/Livingston,_West_Lothian" title="Livingston, West Lothian">Livingston</a>, in 2001.<a href="#cite_note-86">[86]</a> The <a href="/wiki/Bletchley" title="Bletchley">Bletchley</a>, <a href="/wiki/Milton_Keynes" title="Milton Keynes">Milton Keynes</a> Supercentre which opened in November 2005 is currently the largest Asda Supercentre with a net sales floor of over 11,000 m2 (120,000 sq ft).<a href="#cite_note-87">[87]</a> This was preceded in June 2002 by the Eastlands, Manchester store which was the largest store at the time with a sales area of 10,000 m2 (110,000 sq ft) but is currently the second largest Asda Supercentre, and the third largest is located in <a href="/wiki/Minworth" title="Minworth">Minworth</a>, West Midlands, followed by Patchway. As of 31 January 2021, there are 32 Supercentres.<a href="#cite_note-Information_for_Walmart_Investors:_Unit_Counts_&_Square_Footage-88">[88]</a> <div class="mw-heading mw-heading3"><h3 id="Asda_Superstores">Asda Superstores</h3>[<a href="/w/index.php?title=Asda&action=edit&section=14" title="Edit section: Asda Superstores">edit</a>]</div> Asda superstores are large supermarkets with a non-food offer slightly smaller than an Asda Supercentre. As of 31 January 2021, there are 342 superstores. Most superstores have a petrol filling station and dining and refreshment facilities for shoppers such as customer cafes, and selected stores have <a href="/wiki/McDonald%27s" title="McDonald's">McDonald's</a> franchise restaurants or "Express Diners". The <a href="/wiki/Old_Kent_Road" title="Old Kent Road">Old Kent Road</a>, <a href="/wiki/Scunthorpe" title="Scunthorpe">Scunthorpe</a> <a href="/wiki/Colindale" title="Colindale">Colindale</a> and <a href="/wiki/Brunstane" title="Brunstane">Brunstane</a> stores previously trialled a <a href="/wiki/Subway_(restaurant)" title="Subway (restaurant)">Subway</a> franchise. There are currently no plans to roll the Subway franchise out across the chain.<a href="#cite_note-Information_for_Walmart_Investors:_Unit_Counts_&_Square_Footage-88">[88]</a> <style data-mw-deduplicate="TemplateStyles:r1275594942">@media all and (max-width:720px){.mw-parser-output .mod-gallery{width:100%!important}}.mw-parser-output .mod-gallery{display:table}.mw-parser-output .mod-gallery-default{background:transparent;margin-top:4px}.mw-parser-output .mod-gallery-center{margin-left:auto;margin-right:auto}.mw-parser-output .mod-gallery-left{float:left}.mw-parser-output .mod-gallery-right{float:right}.mw-parser-output .mod-gallery-none{float:none}.mw-parser-output .mod-gallery-center .gallery{justify-content:center}.mw-parser-output .mod-gallery-left .gallery{justify-content:left}.mw-parser-output .mod-gallery-right .gallery{justify-content:right}.mw-parser-output .mod-gallery-collapsible{width:100%}.mw-parser-output .mod-gallery .title,.mw-parser-output .mod-gallery .main,.mw-parser-output .mod-gallery .footer{display:table-row}.mw-parser-output .mod-gallery .title>div{display:table-cell;padding:0 4px 4px;text-align:center;font-weight:bold}.mw-parser-output .mod-gallery .main>div{display:table-cell}.mw-parser-output .mod-gallery .gallery.gallery.gallery{line-height:1.35em;display:flex;flex-wrap:wrap;column-gap:4px}.mw-parser-output .mod-gallery .footer>div{display:table-cell;padding:4px;text-align:right;font-size:85%;line-height:1em}.mw-parser-output .mod-gallery .title>div *,.mw-parser-output .mod-gallery .footer>div *{overflow:visible}.mw-parser-output .mod-gallery .gallerybox img{background:none!important}.mw-parser-output .mod-gallery .bordered-images .thumb img{outline:solid var(--background-color-neutral,#eaecf0)1px}.mw-parser-output .mod-gallery .whitebg .thumb{background:var(--background-color-base,#fff)!important}@media screen{html.skin-theme-clientpref-night .mw-parser-output .mod-gallery .bordered-images .thumb img[alt*="\200b \200b \200b "],html.skin-theme-clientpref-night .mw-parser-output .skin-invert-image .mod-gallery .whitebg .thumb.thumb.thumb img{outline:solid #d7d7d7 1px}html.skin-theme-clientpref-night .mw-parser-output .skin-invert-image .mod-gallery .whitebg .thumb.thumb.thumb img{background:none!important}html.skin-theme-clientpref-night .mw-parser-output .mod-gallery .whitebg .thumb img:not([alt*="\200b \200b \200b "]):not([alt*="\200b \200b \200c "]){background:white!important}html.skin-theme-clientpref-night .mw-parser-output .mod-gallery img[alt*="\200b \200b \200b "]{filter:invert(1)hue-rotate(180deg)}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .mod-gallery .bordered-images .thumb img[alt*="\200b \200b \200b "],html.skin-theme-clientpref-os .mw-parser-output .skin-invert-image .mod-gallery .whitebg .thumb.thumb.thumb img{outline:solid #d7d7d7 1px}html.skin-theme-clientpref-os .mw-parser-output .skin-invert-image .mod-gallery .whitebg .thumb.thumb.thumb img{background:none!important}html.skin-theme-clientpref-os .mw-parser-output .mod-gallery .whitebg .thumb img:not([alt*="\200b \200b \200b "]):not([alt*="\200b \200b \200c "]){background:white!important}html.skin-theme-clientpref-os .mw-parser-output .mod-gallery img[alt*="\200b \200b \200b "]{filter:invert(1)hue-rotate(180deg)}}</style><div class="mod-gallery mod-gallery-default mod-gallery-center"><div class="main"><div><ul class="gallery mw-gallery-traditional nochecker bordered-images whitebg"> <li class="gallerybox" style="width: 215px"> <div class="thumb" style="width: 210px; height: 160px;"><a href="/wiki/File:Asda_wb.jpg" class="mw-file-description" title="Asda Superstore in West Bridgford, Nottingham. The Asda logo is on the front of the building."><img alt="Asda Superstore in West Bridgford, Nottingham. The Asda logo is on the front of the building." src="//upload.wikimedia.org/wikipedia/commons/thumb/d/df/Asda_wb.jpg/250px-Asda_wb.jpg" decoding="async" width="173" height="130" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/d/df/Asda_wb.jpg/260px-Asda_wb.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/d/df/Asda_wb.jpg 2x" data-file-width="320" data-file-height="240" /></a></div> <div class="gallerytext">Asda Superstore in <a href="/wiki/West_Bridgford" title="West Bridgford">West Bridgford</a>, Nottingham. The Asda logo is on the front of the building.</div> </li> <li class="gallerybox" style="width: 215px"> <div class="thumb" style="width: 210px; height: 160px;"><a href="/wiki/File:ASDA_-_geograph.org.uk_-_1724156.jpg" class="mw-file-description" title="Asda Superstore in Bury St Edmunds, Suffolk"><img alt="Asda Superstore in Bury St Edmunds, Suffolk" src="//upload.wikimedia.org/wikipedia/commons/thumb/8/87/ASDA_-_geograph.org.uk_-_1724156.jpg/250px-ASDA_-_geograph.org.uk_-_1724156.jpg" decoding="async" width="173" height="130" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/8/87/ASDA_-_geograph.org.uk_-_1724156.jpg/330px-ASDA_-_geograph.org.uk_-_1724156.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/8/87/ASDA_-_geograph.org.uk_-_1724156.jpg/500px-ASDA_-_geograph.org.uk_-_1724156.jpg 2x" data-file-width="1600" data-file-height="1200" /></a></div> <div class="gallerytext">Asda Superstore in <a href="/wiki/Bury_St_Edmunds" title="Bury St Edmunds">Bury St Edmunds</a>, Suffolk</div> </li> <li class="gallerybox" style="width: 215px"> <div class="thumb" style="width: 210px; height: 160px;"><a href="/wiki/File:Asda_Isle_of_Dogs.jpg" class="mw-file-description" title="The Asda store on the Isle of Dogs in East London, opened in 1983"><img alt="The Asda store on the Isle of Dogs in East London, opened in 1983" src="//upload.wikimedia.org/wikipedia/commons/thumb/3/3d/Asda_Isle_of_Dogs.jpg/250px-Asda_Isle_of_Dogs.jpg" decoding="async" width="173" height="130" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/3/3d/Asda_Isle_of_Dogs.jpg/330px-Asda_Isle_of_Dogs.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/3/3d/Asda_Isle_of_Dogs.jpg/500px-Asda_Isle_of_Dogs.jpg 2x" data-file-width="4624" data-file-height="3468" /></a></div> <div class="gallerytext">The Asda store on the <a href="/wiki/Isle_of_Dogs" title="Isle of Dogs">Isle of Dogs</a> in East London, opened in 1983</div> </li> </ul></div></div></div> <div class="mw-heading mw-heading3"><h3 id="Asda_Supermarket">Asda Supermarket</h3>[<a href="/w/index.php?title=Asda&action=edit&section=15" title="Edit section: Asda Supermarket">edit</a>]</div> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:Holtparkasdaleedsreload.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/6/64/Holtparkasdaleedsreload.jpg/250px-Holtparkasdaleedsreload.jpg" decoding="async" width="220" height="165" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/6/64/Holtparkasdaleedsreload.jpg/330px-Holtparkasdaleedsreload.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/6/64/Holtparkasdaleedsreload.jpg/500px-Holtparkasdaleedsreload.jpg 2x" data-file-width="1600" data-file-height="1200" /></a><figcaption>A smaller, older Asda supermarket in <a href="/wiki/Holt_Park" title="Holt Park">Holt Park</a>, <a href="/wiki/Leeds" title="Leeds">Leeds</a> in 2008. The store has since been reclad.</figcaption></figure> In May 2010, Asda announced the purchase of the 193 UK stores of Danish discount retailer <a href="/wiki/Netto_(store)" title="Netto (store)">Netto</a> in a £778 million deal. But the Competition Commission made them sell off 47 of the stores to other retailers. The remaining stores continued to trade as Netto stores until early 2011, when Asda integrated the stores into its supermarkets division, designated for shops smaller than 2,300 m2 (25,000 sq ft).<a href="#cite_note-89">[89]</a> These former Netto stores form the core of the Asda Supermarket format.<a href="#cite_note-90">[90]</a> As of 31 January 2021, there are 207 supermarkets.<a href="#cite_note-Information_for_Walmart_Investors:_Unit_Counts_&_Square_Footage-88">[88]</a> <div class="mw-heading mw-heading3"><h3 id="Asda_Living">Asda Living</h3>[<a href="/w/index.php?title=Asda&action=edit&section=16" title="Edit section: Asda Living">edit</a>]</div> <figure class="mw-default-size mw-halign-right" typeof="mw:File/Thumb"><a href="/wiki/File:Asda_Living_-_Crown_Point_Retail_Park_-_geograph.org.uk_-_1145714.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/a/a0/Asda_Living_-_Crown_Point_Retail_Park_-_geograph.org.uk_-_1145714.jpg/250px-Asda_Living_-_Crown_Point_Retail_Park_-_geograph.org.uk_-_1145714.jpg" decoding="async" width="220" height="139" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/a/a0/Asda_Living_-_Crown_Point_Retail_Park_-_geograph.org.uk_-_1145714.jpg/330px-Asda_Living_-_Crown_Point_Retail_Park_-_geograph.org.uk_-_1145714.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/a/a0/Asda_Living_-_Crown_Point_Retail_Park_-_geograph.org.uk_-_1145714.jpg/500px-Asda_Living_-_Crown_Point_Retail_Park_-_geograph.org.uk_-_1145714.jpg 2x" data-file-width="640" data-file-height="405" /></a><figcaption>An Asda Living branch in Leeds</figcaption></figure> In October 2003, Asda launched a new format called Asda Living. This is the company's first "general merchandise" store, containing all its non-food ranges including clothing, home electronics, toys, homewares, health, and beauty products. With these stores they have linked up with <a href="/wiki/Compass_Group" title="Compass Group">Compass Group</a> who operate the coffee shop Living Cafe within some of the stores. The first store with this format opened in <a href="/wiki/Walsall" title="Walsall">Walsall</a>, West Midlands. As at 31 January 2021, there are 33 stores.<a href="#cite_note-Information_for_Walmart_Investors:_Unit_Counts_&_Square_Footage-88">[88]</a> <div class="mw-heading mw-heading3"><h3 id="George_stores">George stores</h3>[<a href="/w/index.php?title=Asda&action=edit&section=17" title="Edit section: George stores">edit</a>]</div> In 2004, the George clothing brand was extended to a number of standalone George stores on the high street; the first George standalone store to open was in Preston. In 2008, all George standalone stores were closed due to high rental costs resulting in low profitability.<a href="#cite_note-91">[91]</a> In 2011, Asda announced its intention to establish a small number of pilot George stores.<a href="#cite_note-92">[92]</a> In January 2012 Asda announced that it had agreed to terms with two franchise partners to open international George stores. Through the agreement with SandpiperCI, based in the Channel Islands, the company will be responsible for opening George franchises in both Jersey and Guernsey, and through the Azadea Group, headquartered in Beirut, Lebanon, the George franchise stores would open in the Middle East.<a href="#cite_note-93">[93]</a> <div class="mw-heading mw-heading3"><h3 id="Asda_Essentials">Asda Essentials</h3>[<a href="/w/index.php?title=Asda&action=edit&section=18" title="Edit section: Asda Essentials">edit</a>]</div> In April 2006, Asda launched a new trial format called 'Asda Essentials' in <a href="/wiki/Northampton" title="Northampton">Northampton</a>, followed by another in <a href="/wiki/Pontefract" title="Pontefract">Pontefract</a> a month later.<a href="#cite_note-essential-94">[94]</a> The stores were modelled on France's <a href="/wiki/Leader_Price" title="Leader Price">Leader Price</a> chain, with a smaller floorplate than Asda's mainstream stores and with a primary focus on own-brand products, only stocking branded items that were perceived to be at the "core" of a family's weekly shop with the aim being to challenge the dominance of <a href="/wiki/Tesco" title="Tesco">Tesco</a> and Sainsbury's in the convenience store market while at the same time addressing competition from discount supermarkets such as <a href="/wiki/Aldi" title="Aldi">Aldi</a>, <a href="/wiki/Lidl" title="Lidl">Lidl</a> and Netto.<a href="#cite_note-essential-94">[94]</a> On 6 December 2006, The Guardian reported that further planned store openings were under review following poor sales in the existing outlets, while the range of branded products being carried was also being expanded due to customer demand.<a href="#cite_note-essential-94">[94]</a> In January 2007 it was announced that the original Northampton trial store would close within a month after only 10 months of trading.<a href="#cite_note-95">[95]</a> <div class="mw-heading mw-heading3"><h3 id="Asda_Petrol">Asda Petrol</h3>[<a href="/w/index.php?title=Asda&action=edit&section=19" title="Edit section: Asda Petrol">edit</a>]</div> <figure class="mw-default-size mw-halign-right" typeof="mw:File/Thumb"><a href="/wiki/File:Asda_self_service_petrol_station,_Middleton,_Leeds_(3rd_May_2015).JPG" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/e/e9/Asda_self_service_petrol_station%2C_Middleton%2C_Leeds_%283rd_May_2015%29.JPG/250px-Asda_self_service_petrol_station%2C_Middleton%2C_Leeds_%283rd_May_2015%29.JPG" decoding="async" width="220" height="165" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/e/e9/Asda_self_service_petrol_station%2C_Middleton%2C_Leeds_%283rd_May_2015%29.JPG/330px-Asda_self_service_petrol_station%2C_Middleton%2C_Leeds_%283rd_May_2015%29.JPG 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/e/e9/Asda_self_service_petrol_station%2C_Middleton%2C_Leeds_%283rd_May_2015%29.JPG/500px-Asda_self_service_petrol_station%2C_Middleton%2C_Leeds_%283rd_May_2015%29.JPG 2x" data-file-width="4608" data-file-height="3456" /></a><figcaption>An unstaffed Asda self-service filling station where payment is made at the pump by credit or debit card. This one is in <a href="/wiki/Middleton,_Leeds" title="Middleton, Leeds">Middleton, Leeds</a>, England.</figcaption></figure> In 2012, Asda trialled a new standalone petrol filling station format (which means that they are not attached to or near an existing Asda store) at two locations in Sale, Greater Manchester and Leeds Bridge, which is located opposite head office. They include a small convenience store and click and collect facilities. The trial was a success and in 2014, a full roll out of this format was announced after a third site opened in Northolt, West London. In February 2015, 15 petrol filling stations were acquired from Rontec Ltd, and converted to the new format. Asda originally aimed to have at least 100 standalone forecourts by 2018. However, in October 2015, the company decided to slow the roll out down to address the problems associated with a major collapse of profits from its large store formats due to intense competition from its main rivals. But, the company is still continuing to add a combination of fully automated credit/debit card payment only petrol stations and petrol stations with traditional forecourt shops within the car parks of its existing store portfolio and to new store sites.<a href="#cite_note-Information_for_Walmart_Investors:_Unit_Counts_&_Square_Footage-88">[88]</a> Asda was also the first supermarket chain in the United Kingdom to sell petrol at its old Halifax store in 1967, which at the time was located inside a converted mill in Battinson Road which burnt down during a major fire in 1982, and subsequently reopened as a purpose-built store in 1983, without the petrol station. The store moved to a different site in 2004. Back then its forecourt fuel was supplied by discount Russian supplier Nafta, because the major oil companies would not supply fuel to be sold at discount prices. From the early seventies, oil companies such as Mobil, Shell and Texaco supplied fuel to Asda as more supermarkets started to sell fuel from car park forecourts. Since the mid-1990s Asda has supplied, along with its main supermarket rivals, its own fuel delivered by its own tankers to its petrol station forecourts. As of June 2018, Asda operates 319 petrol stations in total, 18 of which are standalone and the others mostly within the car park area of its stores.<a href="#cite_note-Information_for_Walmart_Investors:_Unit_Counts_&_Square_Footage-88">[88]</a> <div class="mw-heading mw-heading3"><h3 id="Asda_On_the_Move">Asda On the Move</h3>[<a href="/w/index.php?title=Asda&action=edit&section=20" title="Edit section: Asda On the Move">edit</a>]</div> A petrol station convenience store format launched by EG Group in October 2020, soon after the Issa brothers' takeover of Asda. The first store opened at the Primley service station in <a href="/wiki/Walsall" title="Walsall">Walsall</a><a href="#cite_note-talkretail-96">[96]</a> with 150 outlets trading by April 2023.<a href="#cite_note-97">[97]</a> The Asda On the Move format is designed to gain more market share by entering the convenience market.<a href="#cite_note-talkretail-96">[96]</a> <div class="mw-heading mw-heading3"><h3 id="Asda_Express">Asda Express</h3>[<a href="/w/index.php?title=Asda&action=edit&section=21" title="Edit section: Asda Express">edit</a>]</div> In November 2022, Asda opened its first convenience stores in the Asda Express portfolio, with the initial stores located in <a href="/wiki/Sutton_Coldfield" title="Sutton Coldfield">Sutton Coldfield</a> and <a href="/wiki/Tottenham_Hale" title="Tottenham Hale">Tottenham Hale</a>. Due to acquiring the majority of EG Group and <a href="/wiki/Co-op" class="mw-redirect" title="Co-op">Co-op</a>'s forecourts, this number increased from 2 to 478, this number will increase to 778 by 2026.<a href="#cite_note-98">[98]</a><a href="#cite_note-99">[99]</a><a href="#cite_note-100">[100]</a> <div class="mw-heading mw-heading2"><h2 id="Brands_and_services">Brands and services</h2>[<a href="/w/index.php?title=Asda&action=edit&section=22" title="Edit section: Brands and services">edit</a>]</div> <div class="mw-heading mw-heading3"><h3 id="Just_Essentials_by_Asda">Just Essentials by Asda</h3>[<a href="/w/index.php?title=Asda&action=edit&section=23" title="Edit section: Just Essentials by Asda">edit</a>]</div> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:SmartPrice_Logo.png" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/5/5a/SmartPrice_Logo.png/220px-SmartPrice_Logo.png" decoding="async" width="220" height="117" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/5/5a/SmartPrice_Logo.png 1.5x" data-file-width="240" data-file-height="128" /></a><figcaption>Asda's former Smart Price logo, used until 2012</figcaption></figure> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236090951" /><div role="note" class="hatnote navigation-not-searchable">See also: <a href="/wiki/Value_brands_in_the_United_Kingdom#Asda" title="Value brands in the United Kingdom">Value brands in the United Kingdom § Asda</a></div> Just Essentials by Asda, formerly known as Asda Smartprice, is a no-frills private label trade name introduced in 2022, to lower food prices and help struggling customers since the <a href="/wiki/2021-present_United_Kingdom_cost-of-living_crisis" class="mw-redirect" title="2021-present United Kingdom cost-of-living crisis">cost of living crisis that began in the UK in 2021</a>, which saw grocery inflation reach several record all-time highs; and retailers battle to retain hard-pressed customers to maintain sales.<a href="#cite_note-101">[101]</a> <div class="mw-heading mw-heading3"><h3 id="Chosen_By_You">Chosen By You</h3>[<a href="/w/index.php?title=Asda&action=edit&section=24" title="Edit section: Chosen By You">edit</a>]</div> In 2010, Asda relaunched its mid-tier Asda own label brand.<a href="#cite_note-102">[102]</a> Asda announced that it would be scrapping the "Chosen By You" brand starting in 2016 and most food products are being moved to a "by Asda" brand.<a href="#cite_note-103">[103]</a> <div class="mw-heading mw-heading3"><h3 id="George_clothing">George clothing</h3>[<a href="/w/index.php?title=Asda&action=edit&section=25" title="Edit section: George clothing">edit</a>]</div> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236090951" /><div role="note" class="hatnote navigation-not-searchable">Main article: <a href="/wiki/George_(fashion_label)" title="George (fashion label)">George (fashion label)</a></div> Asda has its own range of clothing known as George, which was created and trialled in selected stores in 1989, and officially launched and rolled out to the main superstore estate in 1990. It replaced the older Asdale/Asda clothing labels of the 1970s and 1980s.<a href="#cite_note-104">[104]</a> This is marketed as quality fashion clothing at affordable prices. Walmart also sells the George brand in Argentina, Canada, China, India, Japan, Mexico, and the US (and in South Korea until Walmart pulled out of that market). George clothing is also sold at four stand alone dedicated stores in Malta, the first of which opened in 2013. George is a participant in the Sustainable Clothing Action Plan (SCAP), the ambition of which is to improve the sustainability of clothing throughout its life cycle by helping to reduce the impacts of carbon, water and waste across the fashion sector.<a href="#cite_note-105">[105]</a> The label is named after <a href="/wiki/George_Davies_(retailer)" title="George Davies (retailer)">George Davies</a>, founder of <a href="/wiki/Next_(clothing)" class="mw-redirect" title="Next (clothing)">Next</a>, who was its original chief designer. Davies himself parted company with Asda in 2000 and is no longer associated with the brand.<a href="#cite_note-106">[106]</a> In 2005, Asda stated that the George range was a £1.75 billion business, including sales from Walmart stores in the United States and Germany. <a href="/wiki/Mintel" title="Mintel">Mintel</a> estimate that George is the fourth-largest retailer of clothing in the United Kingdom, after <a href="/wiki/Marks_%26_Spencer" title="Marks & Spencer">Marks & Spencer</a>, the <a href="/wiki/Arcadia_Group" title="Arcadia Group">Arcadia Group</a> and Next.<a href="#cite_note-107">[107]</a> Asda was the first supermarket to stock <a href="/wiki/Wedding_dress" title="Wedding dress">wedding dresses</a>. Part of the George line, they cost £60 while adult bridesmaid dresses ranged between £30 and £35, at launch.<a href="#cite_note-108">[108]</a> <div class="mw-heading mw-heading3"><h3 id="Asda_Mobile">Asda Mobile</h3>[<a href="/w/index.php?title=Asda&action=edit&section=26" title="Edit section: Asda Mobile">edit</a>]</div> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236090951" /><div role="note" class="hatnote navigation-not-searchable">Main article: <a href="/wiki/Asda_Mobile" title="Asda Mobile">Asda Mobile</a></div> Asda also operates a mobile phone network called Asda Mobile, which was launched in April 2007. This was previously provided in partnership with <a href="/wiki/EE_(telecommunications)" title="EE (telecommunications)">EE</a>,<a href="#cite_note-109">[109]</a> but then in 2021 moved to <a href="/wiki/Vodafone_UK" title="Vodafone UK">Vodafone</a>.<a href="#cite_note-110">[110]</a> <div class="mw-heading mw-heading3"><h3 id="Asda_Money">Asda Money</h3>[<a href="/w/index.php?title=Asda&action=edit&section=27" title="Edit section: Asda Money">edit</a>]</div> Asda has a <a href="/wiki/Financial_services" title="Financial services">financial services</a> brand which offers products <a href="/wiki/White-label_product" title="White-label product">provided by other companies</a>. Services offered include car insurance (in partnership with Vast Visibility Limited), credit cards (issued by Jaja Finance Ltd), personal loans (issued by Aro Finance) and travel money bureaux (provided by <a href="/wiki/Travelex" title="Travelex">Travelex</a>). The financial services division of the organisation does not directly sell these services in store and instead uses the supplier of that product by telephone or online/postal application. Marketing and management of financial services is co-ordinated in house and many stores have a financial services co-ordinator, responsible for promoting the products and ensuring legal compliance. The Financial Services division is also responsible for <a href="/wiki/Gift_card" title="Gift card">gift cards</a>, Christmas Saver and Business Rewards.<a href="#cite_note-111">[111]</a> <div class="mw-heading mw-heading3"><h3 id="Medicine">Medicine</h3>[<a href="/w/index.php?title=Asda&action=edit&section=28" title="Edit section: Medicine">edit</a>]</div> Many larger stores have an on-site pharmacy. In July 2020, the company started an in-store virtual <a href="/wiki/General_practitioner" title="General practitioner">general practitioner</a> service in partnership with health tech company Medicspot. It is to be launched at the Asda Supercentre in <a href="/wiki/Stevenage" title="Stevenage">Stevenage</a>. Real-time diagnostics – a connected stethoscope, pulse oximeter, blood pressure monitor, contactless thermometer, and a close inspection camera – will be available in the pharmacy and patients can consult a GP remotely without the need to book an appointment in advance. It was initially free, but after 4 July; a charge of £49 was introduced.<a href="#cite_note-112">[112]</a> The ASDA pharmacy in <a href="/wiki/Chelmsley_Wood" title="Chelmsley Wood">Chelmsley Wood</a> joined with local GP practices to deliver flu vaccinations from a van parked outside in October 2020.<a href="#cite_note-113">[113]</a> <div class="mw-heading mw-heading3"><h3 id="Asda_Radio">Asda Radio</h3>[<a href="/w/index.php?title=Asda&action=edit&section=29" title="Edit section: Asda Radio">edit</a>]</div> Asda Radio is the in store radio station for Asda superstores.<a href="#cite_note-114">[114]</a><a href="#cite_note-guardian-115">[115]</a><a href="#cite_note-116">[116]</a> The radio station was originally known as Asda FM, live broadcasting began on 7 September 1991, and it was operated by KVHstudios in <a href="/wiki/Leeds" title="Leeds">Leeds</a>. According to <a href="/wiki/The_Guardian" title="The Guardian">The Guardian</a>, it has a captive listenership of over 18 million people each week.<a href="#cite_note-guardian-115">[115]</a> In 2018, Asda switched the contract for Asda FM from KVHstudios to Mood Media and relaunched as Asda Radio.<a href="#cite_note-117">[117]</a> <div class="mw-heading mw-heading3"><h3 id="Asda_Rewards">Asda Rewards</h3>[<a href="/w/index.php?title=Asda&action=edit&section=30" title="Edit section: Asda Rewards">edit</a>]</div> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:Asda_Rewards_logo.png" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/5/5f/Asda_Rewards_logo.png/250px-Asda_Rewards_logo.png" decoding="async" width="220" height="158" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/5/5f/Asda_Rewards_logo.png/330px-Asda_Rewards_logo.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/5/5f/Asda_Rewards_logo.png/500px-Asda_Rewards_logo.png 2x" data-file-width="1180" data-file-height="850" /></a><figcaption>Logo of Asda Rewards</figcaption></figure> Asda Rewards is a loyalty programme introduced in August 2022, through which customers can fill the "Cashpot" via missions, where customers can earn cashbacks, named as "Asda Pounds", by spending a certain amount on items, and by using an Asda Money credit card, where customers earn 1% cashback when spending at Asda using the card and 0.3% when spending elsewhere. The app is available on <a href="/wiki/App_Store_(Apple)" title="App Store (Apple)">App Store</a> and <a href="/wiki/Google_Play" title="Google Play">Google Play Store</a>.<a href="#cite_note-:10-118">[118]</a><a href="#cite_note-:9-119">[119]</a> By April 2024, Asda Rewards had 6 million users, which they saved a total of £400 million in cashback.<a href="#cite_note-120">[120]</a> Customers can turn cashback into vouchers, which these can be redeemed in store or online. These vouchers expire after 6 months.<a href="#cite_note-:10-118">[118]</a> Asda Rewards was first trialled across 16 stores in October 2021, particularly in the <a href="/wiki/West_Yorkshire" title="West Yorkshire">West Yorkshire</a> and <a href="/wiki/West_Midlands_(county)" title="West Midlands (county)">West Midlands</a> and later expanded to 48 stores.<a href="#cite_note-:10-118">[118]</a> In December 2022, many Asda Rewards customers reported problems with their app that dozens of pounds of cashback was missing. From January 2023, to improve security, Asda Rewards requires a phone number to sign up, and prompted logged-in customers to enter their phone numbers.<a href="#cite_note-121">[121]</a> In September 2024, Asda announced that, through Asda Rewards, it will be donating 0.5% of money spent at Asda by consumers to primary schools, up to £7.5 million in total.<a href="#cite_note-122">[122]</a> In February 2025, Asda changed the reward scheme, removing the Star Products. Previously, customers could get a 10% return in money when they spend on Star Products, but it is no longer the case, citing a "Rollback" campaign that was about to happen. However, while some Asda customers appreciated the next "Rollback" campaign was a replacement, most Asda customers criticized for the change, preferring to go to other supermarkets.<a href="#cite_note-:9-119">[119]</a> <div class="mw-heading mw-heading2"><h2 id="Distribution">Distribution</h2>[<a href="/w/index.php?title=Asda&action=edit&section=31" title="Edit section: Distribution">edit</a>]</div> Asda has 25 distribution depots across the UK.<a href="#cite_note-123">[123]</a> Three of Asda's distribution centres (Rochdale CDC, Doncaster GM & <a href="/wiki/Larne" title="Larne">Larne</a>) are outsourced to Wincanton PLC.<a href="#cite_note-124">[124]</a> In September 2021, it was announced that Asda would trial autonomous delivery vans in London in collaboration with Wayve, a UK-based autonomous mobility startup. The 12-month trial was agreed to take place in early 2022. The autonomous vans will operate with the supervision of a Wayve safety driver. Asda and Wayve aim to use their capabilities to bring autonomy into the online grocery space and look for ways to improve last-mile delivery with technology.<a href="#cite_note-Wayve_and_Asda_to_trial_autonomous_delivery_vans_in_London-125">[125]</a> <div class="mw-heading mw-heading2"><h2 id="Employee_relations">Employee relations</h2>[<a href="/w/index.php?title=Asda&action=edit&section=32" title="Edit section: Employee relations">edit</a>]</div> The company has featured prominently in lists of "Best companies to work for", appearing in second place in The Times newspaper list for 2005.<a href="#cite_note-126">[126]</a> It offers staff a <a href="/wiki/Discounts_and_allowances" title="Discounts and allowances">discount</a> of 15% on most items (exceptions include fuel, stamps, lottery, giftcards and tobacco related items).<a href="#cite_note-127">[127]</a> The company was fined £850,000 in 2006 for offering 340 staff at a <a href="/wiki/Dartford" title="Dartford">Dartford</a> depot a pay rise in return for giving up a union <a href="/wiki/Collective_bargaining_agreement" class="mw-redirect" title="Collective bargaining agreement">collective bargaining agreement</a>.<a href="#cite_note-128">[128]</a> Poor relations continued as Asda management attempted to introduce new rights and working practices shortly thereafter at another centre in <a href="/wiki/Washington,_Tyne_and_Wear" title="Washington, Tyne and Wear">Washington, Tyne and Wear</a>.<a href="#cite_note-129">[129]</a> Some compromise was reached by June of that year, when a five-day strike was called off after Asda management and the <a href="/wiki/GMB_(trade_union)" title="GMB (trade union)">GMB union</a> reached an agreement.<a href="#cite_note-130">[130]</a> Relations have improved since, with both Asda and the GMB marking the death of a worker together on <a href="/wiki/Workers%27_Memorial_Day" title="Workers' Memorial Day">Workers' Memorial Day</a> in 2010.<a href="#cite_note-131">[131]</a> In 2013, tens of thousands of Asda workers across the UK were hit with a tax complication because of an anomaly in Asda's payroll system. Asda employees receive their pay every four weeks, which meant, according to their spokesperson, that once every 20 years they are paid 14 times a year rather than 13. Whilst most companies handle this properly, Asda's payroll system did not, which meant that workers had, through no fault of their own, paid less tax for the year than they should have. This resulted in most full-time and a small number of part-time workers receiving a demand from <a href="/wiki/HM_Revenue_%26_Customs" class="mw-redirect" title="HM Revenue & Customs">HM Revenue & Customs</a> for between £72 and £160.<a href="#cite_note-132">[132]</a> In 2016, Asda became involved in a protracted equal pay dispute with its lower-paid shop staff, who were supported by GMB. 44,000 employees argued that store workers were paid less because most were women, while most distribution depot staff, paid more, were men, violating the <a href="/wiki/Equal_Pay_Act_1970" title="Equal Pay Act 1970">Equal Pay Act 1970</a> and <a href="/wiki/Equality_Act_2010" title="Equality Act 2010">Equality Act 2010</a>. In March 2021 the employees won a <a href="/wiki/Supreme_Court_of_the_United_Kingdom" title="Supreme Court of the United Kingdom">Supreme Court</a> case upholding an earlier court ruling. This did not itself give the claimants the right to equal pay, but enabled them to take the case to an <a href="/wiki/Employment_tribunal" title="Employment tribunal">employment tribunal</a> to decide "equal value" claims. Asda stated "This ruling relates to one stage of a complex case that is likely to take several years to reach a conclusion."<a href="#cite_note-bbc-20210326-133">[133]</a> The claim could lead to about £500 million of compensation to lower-paid employees.<a href="#cite_note-guardian-20210326-134">[134]</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236090951" /><div role="note" class="hatnote navigation-not-searchable">See also: <a href="/wiki/Asda_Stores_Ltd_v_Brierley" title="Asda Stores Ltd v Brierley">Asda Stores Ltd v Brierley</a></div> <div class="mw-heading mw-heading2"><h2 id="Marketing">Marketing</h2>[<a href="/w/index.php?title=Asda&action=edit&section=33" title="Edit section: Marketing">edit</a>]</div> <figure class="mw-default-size mw-halign-right" typeof="mw:File/Thumb"><a href="/wiki/File:Refilable_foods,_Asda,_Middleton,_Leeds_(6th_April_2024).jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/d/dd/Refilable_foods%2C_Asda%2C_Middleton%2C_Leeds_%286th_April_2024%29.jpg/220px-Refilable_foods%2C_Asda%2C_Middleton%2C_Leeds_%286th_April_2024%29.jpg" decoding="async" width="220" height="165" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/d/dd/Refilable_foods%2C_Asda%2C_Middleton%2C_Leeds_%286th_April_2024%29.jpg/330px-Refilable_foods%2C_Asda%2C_Middleton%2C_Leeds_%286th_April_2024%29.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/d/dd/Refilable_foods%2C_Asda%2C_Middleton%2C_Leeds_%286th_April_2024%29.jpg/440px-Refilable_foods%2C_Asda%2C_Middleton%2C_Leeds_%286th_April_2024%29.jpg 2x" data-file-width="5152" data-file-height="3864" /></a><figcaption>An Asda branch in <a href="/wiki/Middleton,_Leeds" title="Middleton, Leeds">Middleton</a> trialling refillable foods.</figcaption></figure> <div class="mw-heading mw-heading3"><h3 id="Campaigns">Campaigns</h3>[<a href="/w/index.php?title=Asda&action=edit&section=34" title="Edit section: Campaigns">edit</a>]</div> In the 'Asda price' campaign,<a href="#cite_note-135">[135]</a> customers tap their trouser pocket twice, producing a 'chinking' sound as the coins that Asda's low prices have supposedly left in their pockets knock together. The pocket tap ads were launched in 1977 and over the next 30 years, a range of celebrities have been "tappers", including from 1978, actors <a href="/wiki/Richard_Beckinsale" title="Richard Beckinsale">Richard Beckinsale</a>, <a href="/wiki/Paula_Wilcox" title="Paula Wilcox">Paula Wilcox</a>, <a href="/wiki/James_Bolam" title="James Bolam">James Bolam</a> and later, <a href="/wiki/Julie_Walters" title="Julie Walters">Julie Walters</a>, and football player <a href="/wiki/Michael_Owen" title="Michael Owen">Michael Owen</a>. In the late 1970s, adverts also included actor <a href="/wiki/Leonard_Rossiter" title="Leonard Rossiter">Leonard Rossiter</a>.<a href="#cite_note-136">[136]</a> In 1980, Carry On actress <a href="/wiki/Hattie_Jacques" title="Hattie Jacques">Hattie Jacques</a> appeared in the advert as a <a href="/wiki/Crossing_guard" title="Crossing guard">school crossing patrol officer</a>.<a href="#cite_note-137">[137]</a> Between 1981 and 1985, Asda used the slogan "All Together Better" in conjunction with the 'Asda Price' pocket tap campaign in TV commercials and newspaper and magazine advertisements. When the new green capitalised ASDA logo started to appear from 1985, in early 1986 onwards and until early 1989, two slogans were used. The first, 'You'd be off your trolley to go anywhere else', was replaced in 1987 by 'One trip and you're laughing'.<a href="#cite_note-138">[138]</a> In 1989, and until late 1991, before the reintroduction of the pocket tap campaign, advertising for Asda had featured the <a href="/wiki/Fairground_Attraction" title="Fairground Attraction">Fairground Attraction</a> song "<a href="/wiki/Perfect_(Fairground_Attraction_song)" title="Perfect (Fairground Attraction song)">Perfect</a>" with the slogan 'It 'Asda be Asda', which was based upon the lyrics of the song. When the Asda Price slogan was reintroduced in 1992, the strapline Pocket the Difference (capitalised) was added alongside it. This was replaced by 'Permanently Low Prices, Forever' in 1996.<a href="#cite_note-139">[139]</a> From 1990 to 1991, Asda were the sponsors of <a href="/wiki/Sheffield_Wednesday_F.C." title="Sheffield Wednesday F.C.">Sheffield Wednesday F.C.</a><a href="#cite_note-140">[140]</a> In August 2005, rival supermarket chain Tesco complained to the <a href="/wiki/Advertising_Standards_Authority_(United_Kingdom)" title="Advertising Standards Authority (United Kingdom)">Advertising Standards Agency</a> about Asda's claim that it was the cheapest supermarket in the country. The ASA upheld the complaint and ordered Asda to stop using the claim.<a href="#cite_note-141">[141]</a> In 2006, Asda advertising was themed around singing children and the slogan "More for you for less".<a href="#cite_note-142">[142]</a> For Christmas 2007, Asda reintroduced the "That's Asda price" slogan.<a href="#cite_note-143">[143]</a> In 2008, the company refocused on price with a "Why Pay More?" campaign both on TV and in stores. Asda TV commercials in April 2009 focused on price comparisons between Asda and its rivals, using information from <a href="/wiki/MySupermarket" title="MySupermarket">mySupermarket</a>. The music being used in these adverts is the <a href="/wiki/Billy_Childish" title="Billy Childish">Billy Childish</a> version of the classic <a href="/wiki/Dad%27s_Army" title="Dad's Army">Dad's Army</a> theme tune. The old Asda jingle is not included in these,<a href="#cite_note-144">[144]</a> but appeared in a 2008 Christmas advert.<a href="#cite_note-145">[145]</a> In the smiley face "rollback" campaign, also used by Walmart, a <a href="/wiki/Computer-generated_imagery" title="Computer-generated imagery">CGI</a> smiley face bounced from price tag to price tag, knocking them down as customers watch.<a href="#cite_note-146">[146]</a> In January 2024, Asda introduced the <a href="/wiki/Aldi" title="Aldi">Aldi</a> & <a href="/wiki/Lidl" title="Lidl">Lidl</a> Price Match campaign, which aimed to match the prices of hundreds of Asda products to Aldi and Lidi prices.<a href="#cite_note-147">[147]</a> The campaign was discontinued in January 2025.<a href="#cite_note-148">[148]</a> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:2025-02-15_Rollback_advertising,_Asda,_Inverness.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/f/f1/2025-02-15_Rollback_advertising%2C_Asda%2C_Inverness.jpg/220px-2025-02-15_Rollback_advertising%2C_Asda%2C_Inverness.jpg" decoding="async" width="220" height="124" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/f/f1/2025-02-15_Rollback_advertising%2C_Asda%2C_Inverness.jpg/330px-2025-02-15_Rollback_advertising%2C_Asda%2C_Inverness.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/f/f1/2025-02-15_Rollback_advertising%2C_Asda%2C_Inverness.jpg/440px-2025-02-15_Rollback_advertising%2C_Asda%2C_Inverness.jpg 2x" data-file-width="2870" data-file-height="1614" /></a><figcaption>The new Rollback advertising at an Asda supermarket. This campaign was reintroduced in January 2025.</figcaption></figure> In January 2025, Asda reintroduced the iconic "Rollback" campaign, which aimed to cut back prices on over 4,000 products by an average of 25%, with additional thousands over regular intervals over the year. The 'Asda Price' campaign was also reintroduced again in the same month.<a href="#cite_note-149">[149]</a> <div class="mw-heading mw-heading3"><h3 id="Energy_drinks">Energy drinks</h3>[<a href="/w/index.php?title=Asda&action=edit&section=35" title="Edit section: Energy drinks">edit</a>]</div> In January 2018, Asda became one of the first supermarkets to ban selling <a href="/wiki/Energy_drink" title="Energy drink">energy drinks</a> such as <a href="/wiki/Red_Bull" title="Red Bull">Red Bull</a> to under-16s.<a href="#cite_note-150">[150]</a> <div class="mw-heading mw-heading3"><h3 id="Ethical_trading">Ethical trading</h3>[<a href="/w/index.php?title=Asda&action=edit&section=36" title="Edit section: Ethical trading">edit</a>]</div> Asda has signed up to the Ethical Trading Initiative (ETI) which respects workers' rights for freedom of association and a living wage. Implementing this initiative is difficult, however, because the concept of a living wage varies by country and the buying strategies of a major importer like Asda have an indirect impact on national minimum wages by obliging governments to set them low enough to stop businesses from going elsewhere.<a href="#cite_note-151">[151]</a> Industry pressure groups such as <a href="/wiki/Labour_Behind_the_Label" title="Labour Behind the Label">Labour Behind the Label</a> and <a href="/wiki/War_on_Want" title="War on Want">War on Want</a> have argued that Asda and other budget retailers use unethical labour practices in the developing world to keep UK prices low.<a href="#cite_note-152">[152]</a><a href="#cite_note-153">[153]</a> The <a href="/wiki/National_Farmers_Union_(England_and_Wales)" class="mw-redirect" title="National Farmers Union (England and Wales)">National Farmers' Union</a>, representing UK farmers and growers, has argued that Asda and other major supermarkets have made large profits and kept consumer prices low "by squeezing suppliers' margins to the point where many of them have gone out of business".<a href="#cite_note-154">[154]</a> In 2009, Asda's <a href="/wiki/Valentine%27s_Day" title="Valentine's Day">Valentine's Day</a> roses, sold at £2 for a dozen, were said to be ethically sourced by the supermarket. This claim went against research carried out by <a href="/wiki/War_on_Want" title="War on Want">War on Want</a>.<a href="#cite_note-155">[155]</a> <div class="mw-heading mw-heading3"><h3 id="Charities">Charities</h3>[<a href="/w/index.php?title=Asda&action=edit&section=37" title="Edit section: Charities">edit</a>]</div> As of 2020, Asda supported the following charities through its stores: <ul><li><a href="/wiki/BBC_Children_in_Need" class="mw-redirect" title="BBC Children in Need">BBC Children in Need</a> – appeal organised by the BBC.<a href="#cite_note-156">[156]</a></li> <li><a href="/wiki/Breast_Cancer_Care" title="Breast Cancer Care">Breast Cancer Care</a> – women's cancer research.<a href="#cite_note-157">[157]</a></li> <li><a href="/wiki/Institute_of_Cancer_Research" title="Institute of Cancer Research">Everyman</a> – men's cancer research.<a href="#cite_note-158">[158]</a></li> <li>Asda Foundation – supporting local causes of Asda store workers, with projects supported across the UK.<a href="#cite_note-159">[159]</a></li></ul> <div class="mw-heading mw-heading2"><h2 id="Controversies">Controversies</h2>[<a href="/w/index.php?title=Asda&action=edit&section=38" title="Edit section: Controversies">edit</a>]</div> <div class="mw-heading mw-heading3"><h3 id="Animal_welfare">Animal welfare</h3>[<a href="/w/index.php?title=Asda&action=edit&section=39" title="Edit section: Animal welfare">edit</a>]</div> Asda has received media attention for the neglect and abuse of animals in its supply chain. In 2020, undercover footage captured turkeys in severely overcrowded sheds, with birds suffering acute injuries from being pecked. Farm workers were seen kicking birds over 200 times.<a href="#cite_note-160">[160]</a> In 2021, it was revealed unprofitable piglets had been thumped to death at a factory farm linked to Asda. Some pigs were beaten and had their tails cut without pain relief, while others were left with untreated hernias.<a href="#cite_note-161">[161]</a> In 2022, The Independent reported that goats had been "shoved and neglected" on an intensive farm supplying Asda. Video taken at the farm showed animals so lame they were unable to access food or water, and dead goats dumped outdoors. Workers were seen hitting and slapping the animals.<a href="#cite_note-162">[162]</a> <div class="mw-heading mw-heading3"><h3 id="Dairy_price_fixing">Dairy price fixing</h3>[<a href="/w/index.php?title=Asda&action=edit&section=40" title="Edit section: Dairy price fixing">edit</a>]</div> In December 2007, Asda, Sainsbury's and other retailers and dairy firms admitted to the <a href="/wiki/Price_fixing" title="Price fixing">price fixing</a> of <a href="/wiki/Dairy_product" title="Dairy product">dairy products</a> between 2002 and 2003.<a href="#cite_note-milk-163">[163]</a> The price operation was calculated to have cost consumers around £270 million.<a href="#cite_note-164">[164]</a> Asda commented, "Everyone at Asda regrets what happened, particularly as we are passionate about lowering prices. Our intention was to provide more money for dairy farmers, who were under severe financial pressure at the time."<a href="#cite_note-165">[165]</a> In total, Asda was fined £18.21 million by the Office of Fair Trading for its part in the <a href="/wiki/Cartel" title="Cartel">cartel</a>.<a href="#cite_note-166">[166]</a> <div class="mw-heading mw-heading3"><h3 id="False_and_misleading_advertising">False and misleading advertising</h3>[<a href="/w/index.php?title=Asda&action=edit&section=41" title="Edit section: False and misleading advertising">edit</a>]</div> In 2010, a national press ad for Asda on a double-page spread was headed "The big Asda Rollback" with headings stating "Lower prices on everything you buy, week in week out" with equal prominence to a column headed "Lower prices than any other supermarket"; that the arrows underneath the heading "Lower prices than any other supermarket" compared prices at Asda with prices at Sainsbury's, Tesco and Morrisons. The ASA ruled that in the context in which it appeared, it was ambiguous in that it could be interpreted either as referring to price reductions that had taken place within Asda or to price comparisons with the named competitors. In addition, because the ad did not explain that the price reductions had not necessarily taken place in the week that immediately preceded the ad, they concluded that the headings which stated the number of price reductions that had taken place in each product category were misleading. The ASA also concluded that the "Lower prices than any other supermarket" claim in the advert was misleading.<a href="#cite_note-:11-167">[167]</a> The ASA disagreed, and referred to the claim "Everything is at least half price!" was likely to imply to viewers that all toys were included in the sale. As all toys were not included in the sale, and in the absence of a qualifying statement, the ad was misleading.<a href="#cite_note-:11-167">[167]</a> The ASA ruled in 2011 that a television advertisement and two national press ads did not give sufficient prominence to the fact that exclusions applied.<a href="#cite_note-:11-167">[167]</a> Another advertisement from Asda, in which it featured World Cup related products and an Asda price guarantee was misleading as the World Cup related products were exclusive to Asda and not, therefore, available at Morrisons, Tesco or Sainsbury's.<a href="#cite_note-:11-167">[167]</a> In 2009, the ASA challenged whether a press ad which showed a large green arrow bearing down on a smaller yellow arrow with a crumpled tip and "Asda 2955 products cheaper" should set out how the general price claims made in the ads could be verified by consumers. Because it was not possible for consumers or competitors to check the products and prices used in the comparison using mySupermarket.co.uk, and because the ads did not set out how consumers and competitors could check that information for themselves, the ASA concluded that the ads did not satisfy the criterion of verifiability as defined in the 2006 European Court of Justice ruling, and were therefore in breach of the advertising Codes.<a href="#cite_note-:11-167">[167]</a> The ASA ruled that, due to the significant limitations and qualifications to the basis of the price comparison which were not included in the ad, or in the terms and conditions on Asda's website, the approach taken in making the comparisons was unfair and misleading.<a href="#cite_note-:11-167">[167]</a> A press ad, which appeared on 26 September 2011, was headlined "Only one supermarket is ... always 10% cheaper or we'll give you the difference guaranteed". However, at the top of the ad there was a banner that contained the claims "SALE", "Half Price", "Price Drop", "50% off", "1/2 price", "cheap" and that part of the headline claim "... always 10% cheaper" appeared in bold text in the middle of the ad. The ASA considered the banner, together with the headline was likely to be interpreted by consumers as claims that referred to the price of Asda goods. Since consumers could interpret that claim as one which guaranteed to refund the difference, should Asda not be the lowest on price, the ASA considered the presence of the claim "only one supermarket is always 10% cheaper" could create the impression that Asda were always 10% cheaper and would be interpreted as a 'lowest price' claim. The ASA therefore concluded that the advert was misleading. It also noted the footnote explaining the APG contradicted Asda's absolute claim that they were always the lowest on price, and that the disclaimer was also misleading.<a href="#cite_note-:11-167">[167]</a> In 2009, the ASA ruled that an advert for a proposed development in <a href="/wiki/New_Barnet" title="New Barnet">New Barnet</a> was misleading, because it compared the floorspace of the development with the floorspace and additional buildings of a Sainsbury's store and with an unapproved Tesco plan.<a href="#cite_note-:11-167">[167]</a> <div class="mw-heading mw-heading3"><h3 id="2013_horsemeat_scandal">2013 horsemeat scandal</h3>[<a href="/w/index.php?title=Asda&action=edit&section=42" title="Edit section: 2013 horsemeat scandal">edit</a>]</div> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236090951" /><div role="note" class="hatnote navigation-not-searchable">Main article: <a href="/wiki/2013_horse_meat_scandal" title="2013 horse meat scandal">2013 horse meat scandal</a></div> In February 2013, DNA tests revealed that <a href="/wiki/Horsemeat" class="mw-redirect" title="Horsemeat">horsemeat</a> was present in meat supplied by many UK suppliers. Asda's Chosen By You fresh beef <a href="/wiki/Bolognese_sauce" title="Bolognese sauce">bolognese sauce</a> was the first instance found.<a href="#cite_note-168">[168]</a> <div class="mw-heading mw-heading3"><h3 id="LGBT_support">LGBT support</h3>[<a href="/w/index.php?title=Asda&action=edit&section=43" title="Edit section: LGBT support">edit</a>]</div> Despite apparent dedication to <a href="/wiki/LGBT_Pride" class="mw-redirect" title="LGBT Pride">LGBT Pride</a>, <a href="/wiki/Diversity,_equity,_and_inclusion" title="Diversity, equity, and inclusion">diversity, equity, and inclusion</a> and the celebration of its diverse workforce,<a href="#cite_note-169">[169]</a><a href="#cite_note-170">[170]</a> Asda has been accused several times of <a href="/wiki/Homophobia" title="Homophobia">homophobic</a> and <a href="/wiki/Transphobia" title="Transphobia">transphobic</a> behaviour, with a notable "history of transphobia from the brand".<a href="#cite_note-:1-171">[171]</a> In 2013, a photograph of a greetings card sold by Asda attracted the attention of press for featuring the anti-trans slur <a href="/wiki/Tranny" title="Tranny">tranny</a>.<a href="#cite_note-172">[172]</a><a href="#cite_note-173">[173]</a> During <a href="/wiki/Pride_Month" title="Pride Month">Pride Month</a> in June 2020, amidst the background of the <a href="/wiki/COVID-19_pandemic" title="COVID-19 pandemic">COVID-19 Pandemic</a>, ASDA claimed on <a href="/wiki/Twitter" title="Twitter">Twitter</a> that its temporary LGBT Pride branding, including the use of the <a href="/wiki/Rainbow_flag_(LGBT)" class="mw-redirect" title="Rainbow flag (LGBT)">Rainbow Flag</a>, was adopted in support of the <a href="/wiki/National_Health_Service" title="National Health Service">NHS</a>, and not in support of Pride. This led to backlash, with many complaining that this statement constituted <a href="/wiki/Queer_erasure" title="Queer erasure">queer erasure</a>.<a href="#cite_note-174">[174]</a> ASDA later released a statement, claiming that this previous tweet was an "honest mistake" and reiterated that these were indeed the "colours of the pride flag to show our support for the LGBTQ+ community".<a href="#cite_note-175">[175]</a> In 2024, Asda was accused of ignoring incidents of transphobia perpetrated by staff towards trans customers,<a href="#cite_note-176">[176]</a> which included incidents of <a href="/wiki/Deadnaming" title="Deadnaming">deadnaming</a> and <a href="/wiki/Harassment" title="Harassment">harassment</a>, which "did not match up with the brand's regular appearance at, and support for, local Pride events across the country".<a href="#cite_note-:1-171">[171]</a> <div class="mw-heading mw-heading2"><h2 id="Market_share">Market share</h2>[<a href="/w/index.php?title=Asda&action=edit&section=44" title="Edit section: Market share">edit</a>]</div> The market share for Asda varied over time, peaking at 17.6% in 2012 and is falling since then. <table class="wikitable"> <tbody><tr> <th>Date </th> <th>Market share </th> <th>Source </th></tr> <tr> <td>January 2025 </td> <td>12.6% </td> <td><a href="#cite_note-:4-11">[11]</a> </td></tr> <tr> <td>November 2024 </td> <td>12.5% </td> <td><a href="#cite_note-177">[177]</a> </td></tr> <tr> <td>September 2024 </td> <td>12.6% </td> <td><a href="#cite_note-:5-178">[178]</a> </td></tr> <tr> <td>July 2024 </td> <td>12.0% </td> <td><a href="#cite_note-179">[179]</a> </td></tr> <tr> <td>June 2024 </td> <td>12.8% </td> <td><a href="#cite_note-180">[180]</a> </td></tr> <tr> <td>April 2024 </td> <td>12.6% </td> <td><a href="#cite_note-:6-181">[181]</a> </td></tr> <tr> <td>January 2024 </td> <td>13.6% </td> <td><a href="#cite_note-:4-11">[11]</a> </td></tr> <tr> <td>September 2023 </td> <td>13.8% </td> <td><a href="#cite_note-:5-178">[178]</a> </td></tr> <tr> <td>April 2023 </td> <td>13.3% </td> <td><a href="#cite_note-:6-181">[181]</a> </td></tr> <tr> <td>September 2022 </td> <td>14.1% </td> <td><a href="#cite_note-182">[182]</a> </td></tr> <tr> <td>June 2021 </td> <td>13.9% </td> <td><a href="#cite_note-:7-183">[183]</a> </td></tr> <tr> <td>June 2020 </td> <td>14.1% </td> <td><a href="#cite_note-:7-183">[183]</a> </td></tr> <tr> <td>June 2019 </td> <td>14.9% </td> <td><a href="#cite_note-184">[184]</a> </td></tr> <tr> <td>April 2018 </td> <td>15.5% </td> <td><a href="#cite_note-185">[185]</a> </td></tr> <tr> <td>November 2015 </td> <td>16.4% </td> <td><a href="#cite_note-186">[186]</a> </td></tr> <tr> <td>November 2013 </td> <td>17.2% </td> <td><a href="#cite_note-:8-187">[187]</a> </td></tr> <tr> <td>November 2012 </td> <td>17.6% </td> <td><a href="#cite_note-:8-187">[187]</a> </td></tr> <tr> <td>May 2010 </td> <td>16.8% </td> <td><a href="#cite_note-188">[188]</a> </td></tr></tbody></table> <div class="mw-heading mw-heading2"><h2 id="Award">Award</h2>[<a href="/w/index.php?title=Asda&action=edit&section=45" title="Edit section: Award">edit</a>]</div> <ul><li>March 2009: Voted Innovative Employer of the Year, at the Oracle Retail Week Awards.<a href="#cite_note-189">[189]</a></li></ul> <div class="mw-heading mw-heading2"><h2 id="See_also">See also</h2>[<a href="/w/index.php?title=Asda&action=edit&section=46" title="Edit section: See also">edit</a>]</div> <style data-mw-deduplicate="TemplateStyles:r1266661725">.mw-parser-output .portalbox{padding:0;margin:0.5em 0;display:table;box-sizing:border-box;max-width:175px;list-style:none}.mw-parser-output .portalborder{border:1px solid var(--border-color-base,#a2a9b1);padding:0.1em;background:var(--background-color-neutral-subtle,#f8f9fa)}.mw-parser-output .portalbox-entry{display:table-row;font-size:85%;line-height:110%;height:1.9em;font-style:italic;font-weight:bold}.mw-parser-output .portalbox-image{display:table-cell;padding:0.2em;vertical-align:middle;text-align:center}.mw-parser-output .portalbox-link{display:table-cell;padding:0.2em 0.2em 0.2em 0.3em;vertical-align:middle}@media(min-width:720px){.mw-parser-output .portalleft{margin:0.5em 1em 0.5em 0}.mw-parser-output .portalright{clear:right;float:right;margin:0.5em 0 0.5em 1em}}</style><ul role="navigation" aria-label="Portals" class="noprint portalbox portalborder portalright"> <li class="portalbox-entry"><a href="/wiki/File:Flag_of_Yorkshire.svg" class="mw-file-description"><img alt="flag" src="//upload.wikimedia.org/wikipedia/commons/thumb/d/db/Flag_of_Yorkshire.svg/32px-Flag_of_Yorkshire.svg.png" decoding="async" width="32" height="19" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/d/db/Flag_of_Yorkshire.svg/48px-Flag_of_Yorkshire.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/d/db/Flag_of_Yorkshire.svg/64px-Flag_of_Yorkshire.svg.png 2x" data-file-width="600" data-file-height="360" /></a><a href="/wiki/Portal:Yorkshire" title="Portal:Yorkshire">Yorkshire portal</a></li><li class="portalbox-entry"><a href="/wiki/File:Foodlogo2.svg" class="mw-file-description"><img alt="icon" src="//upload.wikimedia.org/wikipedia/commons/thumb/d/d6/Foodlogo2.svg/40px-Foodlogo2.svg.png" decoding="async" width="32" height="23" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/d/d6/Foodlogo2.svg/60px-Foodlogo2.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/d/d6/Foodlogo2.svg/120px-Foodlogo2.svg.png 2x" data-file-width="146" data-file-height="106" /></a><a href="/wiki/Portal:Food" title="Portal:Food">Food portal</a></li><li class="portalbox-entry"><img alt="" src="//upload.wikimedia.org/wikipedia/commons/thumb/2/2a/Industry5.svg/40px-Industry5.svg.png" decoding="async" width="28" height="28" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/2/2a/Industry5.svg/60px-Industry5.svg.png 1.5x" data-file-width="512" data-file-height="512" /><a href="/wiki/Portal:Companies" title="Portal:Companies">Companies portal</a></li></ul><style data-mw-deduplicate="TemplateStyles:r1235681985">.mw-parser-output .side-box{margin:4px 0;box-sizing:border-box;border:1px solid #aaa;font-size:88%;line-height:1.25em;background-color:var(--background-color-interactive-subtle,#f8f9fa);display:flow-root}.mw-parser-output .side-box-abovebelow,.mw-parser-output .side-box-text{padding:0.25em 0.9em}.mw-parser-output .side-box-image{padding:2px 0 2px 0.9em;text-align:center}.mw-parser-output .side-box-imageright{padding:2px 0.9em 2px 0;text-align:center}@media(min-width:500px){.mw-parser-output .side-box-flex{display:flex;align-items:center}.mw-parser-output .side-box-text{flex:1;min-width:0}}@media(min-width:720px){.mw-parser-output .side-box{width:238px}.mw-parser-output .side-box-right{clear:right;float:right;margin-left:1em}.mw-parser-output .side-box-left{margin-right:1em}}</style><style data-mw-deduplicate="TemplateStyles:r1237033735">@media print{body.ns-0 .mw-parser-output .sistersitebox{display:none!important}}@media screen{html.skin-theme-clientpref-night .mw-parser-output .sistersitebox img[src*="Wiktionary-logo-en-v2.svg"]{background-color:white}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .sistersitebox img[src*="Wiktionary-logo-en-v2.svg"]{background-color:white}}</style><div class="side-box side-box-right plainlinks sistersitebox"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1126788409" /> <div class="side-box-flex"> <div class="side-box-image"><a href="/wiki/File:Commons-logo.svg" class="mw-file-description"><img alt="" src="//upload.wikimedia.org/wikipedia/en/thumb/4/4a/Commons-logo.svg/40px-Commons-logo.svg.png" decoding="async" width="30" height="40" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/4/4a/Commons-logo.svg/60px-Commons-logo.svg.png 1.5x" data-file-width="1024" data-file-height="1376" /></a></div> <div class="side-box-text plainlist">Wikimedia Commons has media related to <a href="https://commons.wikimedia.org/wiki/Category:Asda" class="extiw" title="commons:Category:Asda">Asda</a>.</div></div> </div><style data-mw-deduplicate="TemplateStyles:r1184024115">.mw-parser-output .div-col{margin-top:0.3em;column-width:30em}.mw-parser-output .div-col-small{font-size:90%}.mw-parser-output .div-col-rules{column-rule:1px solid #aaa}.mw-parser-output .div-col dl,.mw-parser-output .div-col ol,.mw-parser-output .div-col ul{margin-top:0}.mw-parser-output .div-col li,.mw-parser-output .div-col dd{page-break-inside:avoid;break-inside:avoid-column}</style><div class="div-col" style="column-width: 30em;"> <ul><li><a href="/wiki/2007_UK_petrol_contamination" class="mw-redirect" title="2007 UK petrol contamination">2007 UK petrol contamination</a></li> <li><a href="/wiki/European_Marketing_Distribution" title="European Marketing Distribution">European Marketing Distribution</a> purchasing organization</li> <li><a href="/wiki/List_of_convenience_stores" title="List of convenience stores">List of convenience stores</a></li> <li><a href="/wiki/List_of_department_stores" class="mw-redirect" title="List of department stores">List of department stores</a></li> <li><a href="/wiki/List_of_hypermarkets" title="List of hypermarkets">List of hypermarkets</a></li> <li><a href="/wiki/List_of_superstores" title="List of superstores">List of superstores</a></li> <li><a href="/wiki/List_of_supermarkets" class="mw-redirect" title="List of supermarkets">List of supermarkets</a></li> <li><a href="/wiki/Asda_Stores_Ltd_v_Brierley" title="Asda Stores Ltd v Brierley">Asda Stores Ltd v Brierley</a></li></ul></div> <div class="mw-heading mw-heading2"><h2 id="References">References</h2>[<a href="/w/index.php?title=Asda&action=edit&section=47" title="Edit section: References">edit</a>]</div> <style data-mw-deduplicate="TemplateStyles:r1239543626">.mw-parser-output .reflist{margin-bottom:0.5em;list-style-type:decimal}@media screen{.mw-parser-output .reflist{font-size:90%}}.mw-parser-output .reflist .references{font-size:100%;margin-bottom:0;list-style-type:inherit}.mw-parser-output .reflist-columns-2{column-width:30em}.mw-parser-output .reflist-columns-3{column-width:25em}.mw-parser-output .reflist-columns{margin-top:0.3em}.mw-parser-output .reflist-columns ol{margin-top:0}.mw-parser-output .reflist-columns li{page-break-inside:avoid;break-inside:avoid-column}.mw-parser-output .reflist-upper-alpha{list-style-type:upper-alpha}.mw-parser-output .reflist-upper-roman{list-style-type:upper-roman}.mw-parser-output .reflist-lower-alpha{list-style-type:lower-alpha}.mw-parser-output .reflist-lower-greek{list-style-type:lower-greek}.mw-parser-output .reflist-lower-roman{list-style-type:lower-roman}</style><div class="reflist reflist-columns references-column-width" style="column-width: 30em;"> <ol class="references"> <li id="cite_note-1"><a href="#cite_ref-1">^</a> <style data-mw-deduplicate="TemplateStyles:r1238218222">.mw-parser-output cite.citation{font-style:inherit;word-wrap:break-word}.mw-parser-output .citation q{quotes:"\"""\"""'""'"}.mw-parser-output .citation:target{background-color:rgba(0,127,255,0.133)}.mw-parser-output .id-lock-free.id-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/6/65/Lock-green.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-limited.id-lock-limited a,.mw-parser-output .id-lock-registration.id-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/d/d6/Lock-gray-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-subscription.id-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/a/aa/Lock-red-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .cs1-ws-icon a{background:url("//upload.wikimedia.org/wikipedia/commons/4/4c/Wikisource-logo.svg")right 0.1em center/12px no-repeat}body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-free a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-limited a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-registration a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-subscription a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .cs1-ws-icon a{background-size:contain;padding:0 1em 0 0}.mw-parser-output .cs1-code{color:inherit;background:inherit;border:none;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;color:var(--color-error,#d33)}.mw-parser-output .cs1-visible-error{color:var(--color-error,#d33)}.mw-parser-output .cs1-maint{display:none;color:#085;margin-left:0.3em}.mw-parser-output .cs1-kern-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right{padding-right:0.2em}.mw-parser-output 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Retrieved 2 May 2019.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=The+Daily+Telegraph&rft.atitle=40+years+of+MFI&rft.date=2006-09-22&rft_id=https%3A%2F%2Fwww.telegraph.co.uk%2Ffinance%2F4649684%2F40-years-of-MFI.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AAsda" class="Z3988"> </li> <li id="cite_note-25"><a href="#cite_ref-25">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.margaretthatcher.org/document/107408">"Remarks visiting ASDA HQ ("we can make the best things in Britain")"</a>. <a href="/wiki/Margaret_Thatcher" title="Margaret Thatcher">Margaret Thatcher</a>. 7 December 1988. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20190502192004/https://www.margaretthatcher.org/document/107408">Archived</a> from the original on 2 May 2019. Retrieved 2 May 2019.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Remarks+visiting+ASDA+HQ+%28%22we+can+make+the+best+things+in+Britain%22%29&rft.pub=Margaret+Thatcher&rft.date=1988-12-07&rft_id=https%3A%2F%2Fwww.margaretthatcher.org%2Fdocument%2F107408&rfr_id=info%3Asid%2Fen.wikipedia.org%3AAsda" class="Z3988"> </li> <li id="cite_note-26"><a href="#cite_ref-26">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.campaignlive.co.uk/article/george-surprises-asda-departure/12239">"George surprises Asda with departure"</a>. <a href="/wiki/Campaign_(magazine)" title="Campaign (magazine)">Campaign</a>. 10 November 2000. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20220729172325/https://www.campaignlive.co.uk/article/george-surprises-asda-departure/12239">Archived</a> from the original on 29 July 2022. Retrieved 2 May 2019.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Campaign&rft.atitle=George+surprises+Asda+with+departure&rft.date=2000-11-10&rft_id=https%3A%2F%2Fwww.campaignlive.co.uk%2Farticle%2Fgeorge-surprises-asda-departure%2F12239&rfr_id=info%3Asid%2Fen.wikipedia.org%3AAsda" class="Z3988"> </li> <li id="cite_note-27"><a href="#cite_ref-27">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFvan_de_Vliet" class="citation news cs1">van de Vliet, Anita. <a rel="nofollow" class="external text" href="https://www.managementtoday.co.uk/uk-asdas-open-plan/article/410110">"UK: ASDA'S OPEN PLAN"</a>. <a href="/wiki/Management_Today" class="mw-redirect" title="Management Today">Management Today</a>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20210307063109/https://www.managementtoday.co.uk/uk-asdas-open-plan/article/410110">Archived</a> from the original on 7 March 2021. 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Retrieved 1 June 2024.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=New+Dales+Format&rft_id=https%3A%2F%2Fui.assets-asda.com%2Fdm%2Fasdagroceries%2F6.14a%2C%2520New%2520Dales%2520Format%2C%25201992%3Fwid%3D1432%26fmt%3Dwebp-alpha%26qlt%3D60%26cacheBust%3D2024-06-01&rfr_id=info%3Asid%2Fen.wikipedia.org%3AAsda" class="Z3988"> </li> <li id="cite_note-29"><a href="#cite_ref-29">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.independent.co.uk/news/business/asda-rights-wins-city-s-approval-1481474.html#:~:text=Conversion%20of%20four%20underperforming%20Asda%20stores%20into%20the%20Dales%20discount%20format%20had%20boosted%20sales%20by%2050%20per%20cent%20and%20increased%20customers%20by%2025%20per%20cent">"Asda rights wins City's approval"</a>. <a href="/wiki/The_Independent" title="The Independent">The Independent</a>. 29 January 1993. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20240601153028/https://www.independent.co.uk/news/business/asda-rights-wins-city-s-approval-1481474.html#:~:text=Conversion%20of%20four%20underperforming%20Asda%20stores%20into%20the%20Dales%20discount%20format%20had%20boosted%20sales%20by%2050%20per%20cent%20and%20increased%20customers%20by%2025%20per%20cent">Archived</a> from the original on 1 June 2024. 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Retrieved 1 June 2024.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=The+Independent&rft.atitle=Asda+rights+wins+City%27s+approval&rft.date=1993-01-29&rft_id=https%3A%2F%2Fwww.independent.co.uk%2Fnews%2Fbusiness%2Fasda-rights-wins-city-s-approval-1481474.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AAsda" class="Z3988"> </li> <li id="cite_note-31"><a href="#cite_ref-31">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.independent.co.uk/news/business/asda-passes-allied-to-carpetland-supermarket-group-pays-more-than-pounds-18m-to-be-rid-of-carpet-stores-maples-sale-close-1465249.html">"Asda passes Allied to Carpetland: Supermarket group pays more than pounds 18m to be rid of carpet stores Maples sale close"</a>. <a href="/wiki/The_Independent" title="The Independent">The Independent</a>. 4 December 1993.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=The+Independent&rft.atitle=Asda+passes+Allied+to+Carpetland%3A+Supermarket+group+pays+more+than+pounds+18m+to+be+rid+of+carpet+stores+Maples+sale+close&rft.date=1993-12-04&rft_id=https%3A%2F%2Fwww.independent.co.uk%2Fnews%2Fbusiness%2Fasda-passes-allied-to-carpetland-supermarket-group-pays-more-than-pounds-18m-to-be-rid-of-carpet-stores-maples-sale-close-1465249.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AAsda" class="Z3988"> </li> <li id="cite_note-32"><a href="#cite_ref-32">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.encyclopedia.com/social-sciences-and-law/economics-business-and-labor/businesses-and-occupations/asda-group-plc">"Asda Group Plc"</a>. 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Retrieved 11 November 2009.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=The+Daily+Telegraph&rft.atitle=Wal-Mart+%27sells%27+Asda+for+%C2%A36.9bn+in+group+restructuring&rft.date=2009-11-08&rft.aulast=Tyler&rft.aufirst=Richard&rft_id=https%3A%2F%2Fwww.telegraph.co.uk%2Ffinance%2Fnewsbysector%2Fretailandconsumer%2F6527054%2FWal-Mart-sells-Asda-for-6.9bn-in-group-restructuring.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AAsda" class="Z3988"> </li> <li id="cite_note-45"><a href="#cite_ref-45">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.retail-week.com/city/trading-update/asda-posts-flat-profits-and-is-sold-in-internal-walmart-deal/5007872.article">"Asda posts flat profits and is 'sold' in internal Walmart deal"</a>. Retail Week. 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Retrieved 20 July 2016.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Asda+brings+in+Walmart+boss+to+take+over+as+chief+executive&rft.date=2016-06-13&rft_id=https%3A%2F%2Fwww.standard.co.uk%2Fbusiness%2Fasda-brings-in-walmart-boss-sean-clarke-to-take-over-as-chief-executive-a3270101.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AAsda" class="Z3988"> </li> <li id="cite_note-sky-20171030-56"><a href="#cite_ref-sky-20171030_56-0">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFKing2017" class="citation news cs1">King, Ian (30 October 2017). <a rel="nofollow" class="external text" href="https://news.sky.com/story/asda-gets-another-new-general-for-market-share-battle-with-rivals-11105930">"Asda gets (another) new boss for market share battle with rivals"</a>. 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Retrieved 30 October 2017.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.atitle=Asda+gets+%28another%29+new+boss+for+market+share+battle+with+rivals&rft.date=2017-10-30&rft.aulast=King&rft.aufirst=Ian&rft_id=https%3A%2F%2Fnews.sky.com%2Fstory%2Fasda-gets-another-new-general-for-market-share-battle-with-rivals-11105930&rfr_id=info%3Asid%2Fen.wikipedia.org%3AAsda" class="Z3988"> </li> <li id="cite_note-bl-20171030-57"><a href="#cite_ref-bl-20171030_57-0">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFFelsted2017" class="citation news cs1">Felsted, Andrea (30 October 2017). <a rel="nofollow" class="external text" href="https://www.bloomberg.com/gadfly/articles/2017-10-30/wal-mart-s-u-k-ceo-swap-can-t-cure-a-sales-struggle">"Wal-Mart's U.K. CEO Swap Can't Cure a Sales Struggle"</a>. 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Retrieved 30 October 2017.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.atitle=Wal-Mart%27s+U.K.+CEO+Swap+Can%27t+Cure+a+Sales+Struggle&rft.date=2017-10-30&rft.aulast=Felsted&rft.aufirst=Andrea&rft_id=https%3A%2F%2Fwww.bloomberg.com%2Fgadfly%2Farticles%2F2017-10-30%2Fwal-mart-s-u-k-ceo-swap-can-t-cure-a-sales-struggle&rfr_id=info%3Asid%2Fen.wikipedia.org%3AAsda" class="Z3988"> </li> <li id="cite_note-TheGrocer-58"><a href="#cite_ref-TheGrocer_58-0">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFQuinn" class="citation web cs1">Quinn, Ian. <a rel="nofollow" class="external text" href="https://www.thegrocer.co.uk/movers/lorente-to-leave-asda-after-six-months-as-merchandising-head/569953.article">"Jesús Lorente to leave Asda after six months as chief merchandising officer"</a>. The Grocer. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20190330092547/https://www.thegrocer.co.uk/movers/lorente-to-leave-asda-after-six-months-as-merchandising-head/569953.article">Archived</a> from the original on 30 March 2019. Retrieved 30 March 2019.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Jes%C3%BAs+Lorente+to+leave+Asda+after+six+months+as+chief+merchandising+officer&rft.pub=The+Grocer&rft.aulast=Quinn&rft.aufirst=Ian&rft_id=https%3A%2F%2Fwww.thegrocer.co.uk%2Fmovers%2Florente-to-leave-asda-after-six-months-as-merchandising-head%2F569953.article&rfr_id=info%3Asid%2Fen.wikipedia.org%3AAsda" class="Z3988"> </li> <li id="cite_note-59"><a href="#cite_ref-59">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFTovey2018" class="citation news cs1">Tovey, Alan (28 April 2018). <a rel="nofollow" class="external text" href="https://www.telegraph.co.uk/business/2018/04/28/sainsburys-mulls-asda-tie-up-create-supermarket-giant/">"Sainsbury's in 'advanced' discussions over £10bn-plus merger with Asda to create supermarket giant"</a>. The Daily Telegraph. <a rel="nofollow" class="external text" href="https://ghostarchive.org/archive/20220112/https://www.telegraph.co.uk/business/2018/04/28/sainsburys-mulls-asda-tie-up-create-supermarket-giant/">Archived</a> from the original on 12 January 2022. Retrieved 8 February 2019.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=The+Daily+Telegraph&rft.atitle=Sainsbury%27s+in+%27advanced%27+discussions+over+%C2%A310bn-plus+merger+with+Asda+to+create+supermarket+giant&rft.date=2018-04-28&rft.aulast=Tovey&rft.aufirst=Alan&rft_id=https%3A%2F%2Fwww.telegraph.co.uk%2Fbusiness%2F2018%2F04%2F28%2Fsainsburys-mulls-asda-tie-up-create-supermarket-giant%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AAsda" class="Z3988"> </li> <li id="cite_note-60"><a href="#cite_ref-60">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://m.youtube.com/watch?t=10s&v=tHvvH0E7hdM">"Mike Coupe on creating a dynamic new player in UK retail"</a>. 30 April 2018. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20241007152731/https://m.youtube.com/watch?t=10s&v=tHvvH0E7hdM">Archived</a> from the original on 7 October 2024. Retrieved 1 May 2018 – via <a href="/wiki/YouTube" title="YouTube">YouTube</a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Mike+Coupe+on+creating+a+dynamic+new+player+in+UK+retail&rft.date=2018-04-30&rft_id=https%3A%2F%2Fm.youtube.com%2Fwatch%3Ft%3D10s%26v%3DtHvvH0E7hdM&rfr_id=info%3Asid%2Fen.wikipedia.org%3AAsda" class="Z3988"> </li> <li id="cite_note-61"><a href="#cite_ref-61">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://www.bbc.co.uk/news/business-43945254">"Sainsbury's vows Asda deal will cut prices"</a>. BBC News. 30 April 2018. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20180430063952/http://www.bbc.co.uk/news/business-43945254">Archived</a> from the original on 30 April 2018. Retrieved 30 April 2018.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=BBC+News&rft.atitle=Sainsbury%27s+vows+Asda+deal+will+cut+prices&rft.date=2018-04-30&rft_id=https%3A%2F%2Fwww.bbc.co.uk%2Fnews%2Fbusiness-43945254&rfr_id=info%3Asid%2Fen.wikipedia.org%3AAsda" class="Z3988"> </li> <li id="cite_note-62"><a href="#cite_ref-62">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.proactiveinvestors.co.uk/companies/news/219067/sainsbury-s-and-walmart-s-asda-abandon-merger-after-competition-watchdog-rejects-deal-219067.html">"Sainsbury's and Walmart's Asda abandon merger after competition watchdog rejects deal"</a>. 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Retrieved 2 May 2019.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Proactiveinvestors+UK&rft.atitle=Sainsbury%27s+and+Walmart%27s+Asda+abandon+merger+after+competition+watchdog+rejects+deal&rft.date=2019-04-25&rft_id=https%3A%2F%2Fwww.proactiveinvestors.co.uk%2Fcompanies%2Fnews%2F219067%2Fsainsbury-s-and-walmart-s-asda-abandon-merger-after-competition-watchdog-rejects-deal-219067.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AAsda" class="Z3988"> </li> <li id="cite_note-pratley-63">^ <a href="#cite_ref-pratley_63-0">a</a> <a href="#cite_ref-pratley_63-1">b</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFPratley2025" class="citation news cs1"><a href="/wiki/Nils_Pratley" title="Nils Pratley">Pratley, Nils</a> (19 March 2025). <a rel="nofollow" class="external text" href="https://www.theguardian.com/business/nils-pratley-on-finance/2025/mar/19/asda-stock-market-supermarket-price-war-tesco-sainsburys-m-and-s">"Why does Asda terrify stock market investors?"</a>. 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Retrieved 25 February 2021.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=BBC+News&rft.atitle=Asda+says+5%2C000+jobs+at+risk+in+new+business+plan&rft.date=2021-02-25&rft_id=https%3A%2F%2Fwww.bbc.com%2Fnews%2Fbusiness-56185236&rfr_id=info%3Asid%2Fen.wikipedia.org%3AAsda" class="Z3988"> </li> <li id="cite_note-68"><a href="#cite_ref-68">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://reorg.com/emea-covenants-monthly-recap-february-2021/">"Blockbuster Deals in February; Looser Covenants for Repeat Issuers; J Crew Blockers; Bespoke, Never-Before-Seen Covenant Flexibilities; Year in Review; Looking Ahead"</a>. 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Retrieved 11 March 2021.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Reorg&rft.atitle=Blockbuster+Deals+in+February%3B+Looser+Covenants+for+Repeat+Issuers%3B+J+Crew+Blockers%3B+Bespoke%2C+Never-Before-Seen+Covenant+Flexibilities%3B+Year+in+Review%3B+Looking+Ahead&rft.date=2021-03-05&rft_id=https%3A%2F%2Freorg.com%2Femea-covenants-monthly-recap-february-2021%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AAsda" class="Z3988"> </li> <li id="cite_note-69"><a href="#cite_ref-69">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFSmithWiggins2021" class="citation news cs1">Smith, Robert; Wiggins, Kaye (4 February 2021). <a rel="nofollow" class="external text" href="https://www.ft.com/content/79964b33-2406-41c8-8f24-4ff5552f1669">"Billionaire Asda buyers to stump up less than £800m to clinch £6.8bn takeover"</a>. Financial Times. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20230526065210/https://www.ft.com/content/79964b33-2406-41c8-8f24-4ff5552f1669">Archived</a> from the original on 26 May 2023. Retrieved 26 May 2023.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Financial+Times&rft.atitle=Billionaire+Asda+buyers+to+stump+up+less+than+%C2%A3800m+to+clinch+%C2%A36.8bn+takeover&rft.date=2021-02-04&rft.aulast=Smith&rft.aufirst=Robert&rft.au=Wiggins%2C+Kaye&rft_id=https%3A%2F%2Fwww.ft.com%2Fcontent%2F79964b33-2406-41c8-8f24-4ff5552f1669&rfr_id=info%3Asid%2Fen.wikipedia.org%3AAsda" class="Z3988"> </li> <li id="cite_note-70"><a href="#cite_ref-70">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFSmithWigginsJones2023" class="citation news cs1">Smith, Robert; Wiggins, Kaye; Jones, Cleve (14 April 2023). <a rel="nofollow" class="external text" href="https://www.ft.com/content/d6f59905-449d-45d4-bbba-ed49f111620d">"Asda price: how buyers bagged a £6.8bn supermarket chain for £200mn"</a>. Financial Times. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20230526065208/https://www.ft.com/content/d6f59905-449d-45d4-bbba-ed49f111620d">Archived</a> from the original on 26 May 2023. 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Retrieved 28 August 2024.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=The+Grocer&rft.atitle=Asda+completes+%C2%A32bn+acquisition+of+EG+Group%27s+UK+business&rft.date=2023-10-31&rft.aulast=Leader&rft.aufirst=Alice&rft_id=https%3A%2F%2Fwww.thegrocer.co.uk%2Fconvenience%2Fasda-completes-2bn-acquisition-of-eg-groups-uk-business%2F684819.article&rfr_id=info%3Asid%2Fen.wikipedia.org%3AAsda" class="Z3988"> </li> <li id="cite_note-72"><a href="#cite_ref-72">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://news.sky.com/story/asda-owners-to-acquire-petrol-stations-giant-eg-creating-company-with-combined-revenues-of-nearly-30bn-12892860">"Asda owners to buy EG Group's UK and Ireland petrol stations for £2.27bn"</a>. Sky News. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20230612140319/https://news.sky.com/story/asda-owners-to-acquire-petrol-stations-giant-eg-creating-company-with-combined-revenues-of-nearly-30bn-12892860">Archived</a> from the original on 12 June 2023. 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Retrieved 10 January 2025.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Market+share+data+confirms+Sainsbury%27s-Asda+merger+could+end+Tesco%27s+monopoly+%E2%80%93+Retail+Gazette&rft.date=2018-05-01&rft_id=https%3A%2F%2Fwww.retailgazette.co.uk%2Fblog%2F2018%2F05%2Fmarket-share-data-confirms-sainsburys-asda-merger-could-end-tescos-monopoly%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AAsda" class="Z3988"> </li> <li id="cite_note-186"><a href="#cite_ref-186">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://www.bbc.co.uk/news/business-34842198">"Aldi and Lidl double market share in three years"</a>. BBC News. 17 November 2015. Retrieved 10 January 2025.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=BBC+News&rft.atitle=Aldi+and+Lidl+double+market+share+in+three+years&rft.date=2015-11-17&rft_id=https%3A%2F%2Fwww.bbc.co.uk%2Fnews%2Fbusiness-34842198&rfr_id=info%3Asid%2Fen.wikipedia.org%3AAsda" class="Z3988"> </li> <li id="cite_note-:8-187">^ <a href="#cite_ref-:8_187-0">a</a> <a href="#cite_ref-:8_187-1">b</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFButlerBowers2013" class="citation news cs1">Butler, Sarah; Bowers, Simon (19 November 2013). <a rel="nofollow" class="external text" href="https://www.theguardian.com/business/2013/nov/19/britain-supermarkets-market-share-fall-tesco-sainsburys-lidl">"Britain's big supermarkets lose ground to cut-price rivals and upmarket grocers"</a>. The Guardian. <a href="/wiki/ISSN_(identifier)" class="mw-redirect" title="ISSN (identifier)">ISSN</a> <a rel="nofollow" class="external text" href="https://search.worldcat.org/issn/0261-3077">0261-3077</a>. Retrieved 10 January 2025.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=The+Guardian&rft.atitle=Britain%27s+big+supermarkets+lose+ground+to+cut-price+rivals+and+upmarket+grocers&rft.date=2013-11-19&rft.issn=0261-3077&rft.aulast=Butler&rft.aufirst=Sarah&rft.au=Bowers%2C+Simon&rft_id=https%3A%2F%2Fwww.theguardian.com%2Fbusiness%2F2013%2Fnov%2F19%2Fbritain-supermarkets-market-share-fall-tesco-sainsburys-lidl&rfr_id=info%3Asid%2Fen.wikipedia.org%3AAsda" class="Z3988"> </li> <li id="cite_note-188"><a href="#cite_ref-188">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.theguardian.com/business/2010/may/25/asda-tesco-supermarkets-sales">"Asda loses market share while Waitrose gains"</a>. The Guardian. 25 May 2010. Retrieved 10 January 2025.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=The+Guardian&rft.atitle=Asda+loses+market+share+while+Waitrose+gains&rft.date=2010-05-25&rft_id=https%3A%2F%2Fwww.theguardian.com%2Fbusiness%2F2010%2Fmay%2F25%2Fasda-tesco-supermarkets-sales&rfr_id=info%3Asid%2Fen.wikipedia.org%3AAsda" class="Z3988"> </li> <li id="cite_note-189"><a href="#cite_ref-189">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20090405205301/http://www.asda-press.co.uk/pressrelease/292">"Asda Named Britain's Most Innovative Employer"</a>. Asda Press Centre. 20 March 2009. Archived from <a rel="nofollow" class="external text" href="http://www.asda-press.co.uk/pressrelease/292">the original</a> on 5 April 2009. Retrieved 25 March 2009.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Asda+Named+Britain%27s+Most+Innovative+Employer&rft.pub=Asda+Press+Centre&rft.date=2009-03-20&rft_id=http%3A%2F%2Fwww.asda-press.co.uk%2Fpressrelease%2F292&rfr_id=info%3Asid%2Fen.wikipedia.org%3AAsda" class="Z3988"> </li> </ol></div> <style data-mw-deduplicate="TemplateStyles:r1156832818">.mw-parser-output .geo-default,.mw-parser-output .geo-dms,.mw-parser-output .geo-dec{display:inline}.mw-parser-output .geo-nondefault,.mw-parser-output .geo-multi-punct,.mw-parser-output .geo-inline-hidden{display:none}.mw-parser-output .longitude,.mw-parser-output .latitude{white-space:nowrap}</style><a class="external text" href="https://geohack.toolforge.org/geohack.php?pagename=Asda&params=53_47_32_N_1_32_42_W_">53°47′32″N 1°32′42″W / 53.79222°N 1.54500°W / 53.79222; -1.54500</a> <div class="mw-heading mw-heading2"><h2 id="External_links">External 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style="width:1%">Convenience</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Amazon_Fresh" title="Amazon Fresh">Amazon Fresh</a></li> <li><a href="/wiki/Bargain_Booze" title="Bargain Booze">Bargain Booze</a></li> <li><a href="/wiki/Best-one" title="Best-one">Best-one</a></li> <li><a href="/wiki/Budgens" title="Budgens">Budgens</a></li> <li><a href="/wiki/Co-op_Food" title="Co-op Food">Co-op Food</a></li> <li><a href="/wiki/Costcutter" title="Costcutter">Costcutter</a></li> <li><a href="/wiki/Happy_Shopper" title="Happy Shopper">Happy Shopper</a></li> <li><a href="/wiki/L%26F_Jones" title="L&F Jones">Jones Convenience Stores</a></li> <li><a href="/wiki/Londis_(United_Kingdom)" title="Londis (United Kingdom)">Londis</a></li> <li><a href="/wiki/Mace_(retailer)" title="Mace (retailer)">Mace</a></li> <li><a href="/wiki/Nisa_(retailer)" class="mw-redirect" title="Nisa (retailer)">Nisa</a></li> <li><a href="/wiki/Tesco#One_Stop" title="Tesco">One Stop</a></li> <li><a href="/wiki/Premier_(store)" title="Premier (store)">Premier</a></li> <li><a href="/wiki/Spar_(retailer)" title="Spar (retailer)">Spar</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Discount</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Aldi" title="Aldi">Aldi</a></li> <li><a href="/wiki/Bargain_Buys" title="Bargain Buys">Bargain Buys</a></li> <li><a href="/wiki/B%26M" title="B&M">B&M</a></li> <li><a href="/wiki/Home_Bargains" title="Home Bargains">Home Bargains</a></li> <li><a href="/wiki/Kwik_Save" title="Kwik Save">Kwik Save</a></li> <li><a href="/wiki/Lidl" title="Lidl">Lidl</a></li> <li><a href="/wiki/Poundland" title="Poundland">Poundland</a></li> <li><a href="/wiki/Poundstretcher" title="Poundstretcher">Poundstretcher</a></li></ul> </div></td></tr><tr><th scope="row" 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src="//upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/20px-Symbol_category_class.svg.png" decoding="async" width="16" height="16" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/40px-Symbol_category_class.svg.png 1.5x" data-file-width="180" data-file-height="185" /> <a href="/wiki/Category:Supermarkets_of_the_United_Kingdom" title="Category:Supermarkets of the United Kingdom">Category</a></li> <li><a href="/wiki/File:Symbol_portal_class.svg" class="mw-file-description" title="Portal"><img alt="" src="//upload.wikimedia.org/wikipedia/en/thumb/e/e2/Symbol_portal_class.svg/20px-Symbol_portal_class.svg.png" decoding="async" width="16" height="16" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/e/e2/Symbol_portal_class.svg/40px-Symbol_portal_class.svg.png 1.5x" data-file-width="180" data-file-height="185" /></a> <a href="/wiki/Portal:Supermarkets" 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talk:Walmart"><abbr title="Discuss this template">t</abbr></a></li><li class="nv-edit"><a href="/wiki/Special:EditPage/Template:Walmart" title="Special:EditPage/Template:Walmart"><abbr title="Edit this template">e</abbr></a></li></ul></div><div id="Walmart128" style="font-size:114%;margin:0 4em"><a href="/wiki/Walmart" title="Walmart">Walmart</a></div></th></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Walton_family" title="Walton family">Walton family</a></th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%">1st generation</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Sam_Walton" title="Sam Walton">Sam Walton</a></li> <li><a href="/wiki/Helen_Walton" title="Helen Walton">Helen Walton</a></li> <li><a href="/wiki/Bud_Walton" title="Bud Walton">James "Bud" Walton</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">2nd generation</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/S._Robson_Walton" title="S. Robson Walton">S. Robson Walton</a></li> <li><a href="/wiki/John_T._Walton" title="John T. Walton">John T. Walton</a></li> <li><a href="/wiki/Christy_Walton" title="Christy Walton">Christy Walton</a></li> <li><a href="/wiki/Jim_Walton" title="Jim Walton">Jim Walton</a></li> <li><a href="/wiki/Alice_Walton" title="Alice Walton">Alice Walton</a></li> <li><a href="/wiki/Ann_Walton_Kroenke" title="Ann Walton Kroenke">Ann Walton Kroenke</a></li> <li><a href="/wiki/Nancy_Walton_Laurie" title="Nancy Walton Laurie">Nancy Walton Laurie</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">3rd generation</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Lukas_Walton" title="Lukas Walton">Lukas Walton</a></li> <li><a href="/wiki/Whitney_Ann_Kroenke" title="Whitney Ann Kroenke">Whitney Ann Kroenke</a></li> <li><a href="/wiki/Josh_Kroenke" title="Josh Kroenke">Josh Kroenke</a></li> <li><a href="/wiki/Carrie_Walton_Penner" title="Carrie Walton Penner">Carrie Walton Penner</a></li> <li><a href="/wiki/Nancy_Walton_Laurie" title="Nancy Walton Laurie">Elizabeth Paige Laurie</a></li></ul> </div></td></tr></tbody></table><div></div></td><td class="noviewer navbox-image" rowspan="8" style="width:1px;padding:0 0 0 2px"><div><a href="/wiki/File:Walmart_logo_(2025).svg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/5/5b/Walmart_logo_%282025%29.svg/250px-Walmart_logo_%282025%29.svg.png" decoding="async" width="140" height="27" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/5/5b/Walmart_logo_%282025%29.svg/330px-Walmart_logo_%282025%29.svg.png 2x" data-file-width="1000" data-file-height="190" /></a></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Chairmen</th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Sam_Walton" title="Sam Walton">Sam Walton</a></li> <li><a href="/wiki/S._Robson_Walton" title="S. Robson Walton">S. Robson Walton</a></li> <li><a href="/wiki/Greg_Penner" title="Greg Penner">Greg Penner</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">President/CEO</th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Sam_Walton" title="Sam Walton">Sam Walton</a></li> <li><a href="/wiki/David_Glass_(businessman)" title="David Glass (businessman)">David Glass</a></li> <li><a href="/wiki/Lee_Scott_(businessman)" title="Lee Scott (businessman)">Lee Scott</a></li> <li><a href="/wiki/Mike_Duke" title="Mike Duke">Mike Duke</a></li> <li><a href="/wiki/Doug_McMillon" title="Doug McMillon">Doug McMillon</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Former execs</th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Marc_Lore" title="Marc Lore">Marc Lore</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Current assets</th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%">North America</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Walmart_Labs" title="Walmart Labs">Walmart Labs</a></li> <li><a href="/wiki/Amigo_Supermarkets" title="Amigo Supermarkets">Amigo Supermarkets</a></li> <li><a href="/wiki/Sam%27s_Club" title="Sam's Club">Sam's Club</a></li> <li><a href="/wiki/Walmart_Canada" title="Walmart Canada">Walmart Canada</a></li> <li><a href="/wiki/Hayneedle" title="Hayneedle">Hayneedle</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">International</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Bodega_Aurrer%C3%A1" title="Bodega Aurrerá">Bodega Aurrerá</a></li> <li><a href="/wiki/Bompre%C3%A7o" title="Bompreço">Bompreço</a></li> <li><a href="/wiki/Flipkart" title="Flipkart">Flipkart</a></li> <li><a href="/wiki/Massmart" title="Massmart">Massmart</a></li> <li><a href="/wiki/Seiyu_Group" title="Seiyu Group">Seiyu</a></li> <li><a href="/wiki/L%C3%ADder" title="Líder">Líder</a></li> <li><a href="/wiki/Walmart_de_M%C3%A9xico_y_Centroam%C3%A9rica" title="Walmart de México y Centroamérica">Walmart de México y Centroamérica</a></li></ul> </div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/List_of_Walmart_brands" title="List of Walmart brands">Brands</a></th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Sam%27s_Choice" title="Sam's Choice">Sam's Choice</a></li> <li><a href="/wiki/White_Stag_(clothing)" title="White Stag (clothing)">White Stag</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Former assets</th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a class="mw-selflink selflink">Asda</a> <ul><li><a href="/wiki/Asda_Mobile" title="Asda Mobile">Asda Mobile</a></li></ul></li> <li><a href="/wiki/Bare_Necessities_(company)" title="Bare Necessities (company)">Bare Necessities</a></li> <li><a href="/wiki/Bonobos_(apparel)" title="Bonobos (apparel)">Bonobos</a></li> <li><a href="/wiki/Hypermart_USA" title="Hypermart USA">Hypermart USA</a></li> <li><a href="/wiki/Jet.com" title="Jet.com">Jet.com</a></li> <li><a href="/wiki/Marketside" title="Marketside">Marketside</a></li> <li><a href="/wiki/M%C3%A1s_Club" title="Más Club">Más Club</a></li> <li><a href="/wiki/ModCloth" title="ModCloth">ModCloth</a></li> <li><a href="/wiki/Moosejaw" title="Moosejaw">Moosejaw</a></li> <li><a href="/wiki/Shoes.com" title="Shoes.com">Shoes.com</a></li> <li><a href="/wiki/Vudu" class="mw-redirect" title="Vudu">Vudu</a></li> <li><a href="/wiki/Yihaodian" title="Yihaodian">Yihaodian</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Related</th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li>Shootings <ul><li><a href="/wiki/2014_Las_Vegas_shootings" title="2014 Las Vegas shootings">Las Vegas, Nevada</a> (2014)</li> <li><a href="/wiki/Killing_of_John_Crawford_III" title="Killing of John Crawford III">Beavercreek, Ohio</a> (2014)</li> <li><a href="/wiki/Thornton_shooting" title="Thornton shooting">Thornton, Colorado</a> (2017)</li> <li><a href="/wiki/2019_El_Paso_shooting" class="mw-redirect" title="2019 El Paso shooting">El Paso, Texas</a> (2019)</li> <li><a href="/wiki/2022_Chesapeake_shooting" title="2022 Chesapeake shooting">Chesapeake, Virginia</a> (2022)</li></ul></li> <li><a href="/wiki/Criticism_of_Walmart" title="Criticism of Walmart">Criticism of Walmart</a></li> <li><a href="/wiki/Wal-Mart:_The_High_Cost_of_Low_Price" title="Wal-Mart: The High Cost of Low Price">Wal-Mart: The High Cost of Low Price</a></li> <li><a href="/wiki/People_of_Walmart" title="People of Walmart">People of Walmart</a></li> <li><a href="/wiki/History_of_Walmart" title="History of Walmart">History of Walmart</a></li> <li><a href="/wiki/List_of_assets_owned_by_Walmart" title="List of assets owned by Walmart">List of assets owned by Walmart</a></li> <li><a href="/wiki/Why_Wal-Mart_Works;_and_Why_That_Drives_Some_People_C-R-A-Z-Y" title="Why Wal-Mart Works; and Why That Drives Some People C-R-A-Z-Y">Why Wal-Mart Works; and Why That Drives Some People C-R-A-Z-Y</a></li> <li><a href="/wiki/Walmart_greeter" title="Walmart greeter">Walmart greeter</a></li> <li><a href="/wiki/Walmarting" title="Walmarting">Walmarting</a></li> <li><a href="/wiki/Walton_Enterprises" title="Walton Enterprises">Walton Enterprises</a></li></ul> </div></td></tr></tbody></table></div> <div class="navbox-styles"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374" /><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236075235" /></div><div role="navigation" class="navbox authority-control" aria-labelledby="Authority_control_databases_frameless&#124;text-top&#124;10px&#124;alt=Edit_this_at_Wikidata&#124;link=https&#58;//www.wikidata.org/wiki/Q297410#identifiers&#124;class=noprint&#124;Edit_this_at_Wikidata384" style="padding:3px"><table class="nowraplinks hlist navbox-inner" style="border-spacing:0;background:transparent;color:inherit"><tbody><tr><th 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href="#" class="cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only" id="ca-subject-sticky-header" tabindex="-1" data-event-name="subject-sticky-header"> </a> <a href="#" class="cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only" id="ca-history-sticky-header" tabindex="-1" data-event-name="history-sticky-header"> </a> <a href="#" class="cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only mw-watchlink" id="ca-watchstar-sticky-header" tabindex="-1" data-event-name="watch-sticky-header"> </a> <a href="#" class="cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only" id="ca-edit-sticky-header" tabindex="-1" data-event-name="wikitext-edit-sticky-header"> </a> <a href="#" class="cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only" id="ca-ve-edit-sticky-header" tabindex="-1" data-event-name="ve-edit-sticky-header"> </a> <a href="#" class="cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only" id="ca-viewsource-sticky-header" tabindex="-1" data-event-name="ve-edit-protected-sticky-header"> </a> </div> <div class="vector-sticky-header-buttons"> <button class="cdx-button cdx-button--weight-quiet mw-interlanguage-selector" id="p-lang-btn-sticky-header" tabindex="-1" data-event-name="ui.dropdown-p-lang-btn-sticky-header"> 26 languages </button> <a href="#" class="cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--action-progressive" id="ca-addsection-sticky-header" tabindex="-1" data-event-name="addsection-sticky-header"> Add topic </a> </div> <div class="vector-sticky-header-icon-end"> <div class="vector-user-links"> </div> </div> </div> </div> </div> <div class="mw-portlet mw-portlet-dock-bottom emptyPortlet" id="p-dock-bottom"> <ul> </ul> </div> <script>(RLQ=window.RLQ||[]).push(function(){mw.config.set({"wgHostname":"mw-web.codfw.main-85bfcffb59-65xgp","wgBackendResponseTime":271,"wgPageParseReport":{"limitreport":{"cputime":"1.686","walltime":"1.949","ppvisitednodes":{"value":11759,"limit":1000000},"postexpandincludesize":{"value":411631,"limit":2097152},"templateargumentsize":{"value":7546,"limit":2097152},"expansiondepth":{"value":20,"limit":100},"expensivefunctioncount":{"value":15,"limit":500},"unstrip-depth":{"value":1,"limit":20},"unstrip-size":{"value":708195,"limit":5000000},"entityaccesscount":{"value":1,"limit":500},"timingprofile":["100.00% 1689.740 1 -total"," 56.27% 950.734 1 Template:Reflist"," 32.96% 556.857 127 Template:Cite_web"," 15.19% 256.623 59 Template:Cite_news"," 8.40% 141.951 1 Template:Infobox_company"," 7.60% 128.350 1 Template:Infobox"," 6.63% 112.098 4 Template:Navbox"," 6.38% 107.799 1 Template:UK_supermarkets"," 4.58% 77.358 1 Template:Short_description"," 2.96% 49.951 2 Template:Pagetype"]},"scribunto":{"limitreport-timeusage":{"value":"1.087","limit":"10.000"},"limitreport-memusage":{"value":11868307,"limit":52428800}},"cachereport":{"origin":"mw-web.codfw.main-85bfcffb59-lb9nh","timestamp":"20250409084620","ttl":2592000,"transientcontent":false}}});});</script> <script type="application/ld+json">{"@context":"https:\/\/schema.org","@type":"Article","name":"Asda","url":"https:\/\/en.wikipedia.org\/wiki\/Asda","sameAs":"http:\/\/www.wikidata.org\/entity\/Q297410","mainEntity":"http:\/\/www.wikidata.org\/entity\/Q297410","author":{"@type":"Organization","name":"Contributors to Wikimedia projects"},"publisher":{"@type":"Organization","name":"Wikimedia Foundation, Inc.","logo":{"@type":"ImageObject","url":"https:\/\/www.wikimedia.org\/static\/images\/wmf-hor-googpub.png"}},"datePublished":"2003-01-11T11:16:30Z","dateModified":"2025-04-09T08:45:38Z","image":"https:\/\/upload.wikimedia.org\/wikipedia\/commons\/c\/c4\/Asda_Logo_2024_Dark_Green.svg","headline":"British supermarket chain"}</script> </body> </html>