National Association of Jewellers

<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xmlns="http://www.w3.org/1999/xhtml" xmlns:og="http://ogp.me/ns#"> <head><meta http-equiv="X-UA-Compatible" content="IE=edge,chrome=1,IE=9" /><title> National Association of Jewellers </title> <link id="ctl00_ctl00_canonicalTag" rel="canonical" href="/portfolio/naj" /><script type="text/javascript" src="https://ajax.googleapis.com/ajax/libs/jquery/1.8.3/jquery.min.js"></script><script type="text/javascript" src="/CoreCode/JavaScript/angularjs/angular.js"></script><script type="text/javascript" src="/CoreCode/JavaScript/angularjs/angular-sanitize.js"></script><script type="text/javascript" src="/CoreCode/JavaScript/angularjs/angular-animate.js"></script><script type="text/javascript" src="https://use.typekit.net/amh5sop.js"></script><script type="text/javascript" src="/CMS_Themes/Senior/js/site.js"></script><script type="text/javascript" src="https://cdn.jsdelivr.net/jquery.slick/1.5.8/slick.min.js"></script><script type="text/javascript" src="https://unpkg.com/aos@2.3.1/dist/aos.js"></script><link type="text/css" rel="stylesheet" href="/Javascript/slick/slick.css" /><link type="text/css" rel="stylesheet" href="/Javascript/slick/slick-theme.css" /><link type="text/css" rel="stylesheet" href="https://unpkg.com/aos@2.3.1/dist/aos.css" /><link type="text/css" rel="stylesheet" href="/CMS_Themes/Senior/Css/site.css?v=3" /><script type="text/javascript" src="https://cdnjs.cloudflare.com/ajax/libs/gsap/latest/TweenMax.min.js"></script><script type="text/javascript" src="/JavaScript/ThrowPropsPlugin.min.js"></script><script type="text/javascript" src="/CoreCode/JavaScript/lib/jquery.waypoints/waypoints.min.js"></script><script type="text/javascript" src="/CoreCode/JavaScript/jquery.senior/jquery.senior.twitter.js"></script><link type="image/x-icon" rel="icon" href="/favicon.ico" /><link type="image/x-icon" rel="shortcut icon" href="/favicon.ico" /><meta name="viewport" content="width=device-width, initial-scale=1.0" /><script type="text/javascript" src="/Corecode/Javascript/jquery.datatables/jquery.dataTables.js"></script><link type="text/css" rel="stylesheet" href="/Corecode/Javascript/jquery.datatables/jquery.dataTables.css" /><link type="text/css" rel="stylesheet" href="/Corecode/Javascript/jquery.datatables/jquery.dataTables_themeroller.css" /><script type="text/javascript" src="/WebResource.axd?d=s35_JpNoUwcBihtPRwzX6C__yUv9FvEnHJpcSKyS6gWspiKlwNioHbQgNqX2vN3iLLu0_HIpdjfTyHKg3YyLi7l9_pcChY61ip6UPvJFs0bCXT2Ir6_ux9pr20hDcEEmJJwj2Fw3nufsNq9yG7K40QyT2TKijc6-wNnF8eb1f9X3YlXK7RdboyoRiNQ_h5xG0&t=638271955440000000"></script><script type="text/javascript" src="/CoreCode/Javascript/knockout/build/output/knockout-latest.js"></script><script type="text/javascript" src="https://ajax.googleapis.com/ajax/libs/jqueryui/1.9.1/jquery-ui.min.js"></script><link type="text/css" rel="stylesheet" href="https://ajax.googleapis.com/ajax/libs/jqueryui/1.9.1/themes/smoothness/jquery-ui.css" /><script type="text/javascript" src="/CoreCode/Modules/Callouts/ListingsCallout/ListingsCalloutWidget.js"></script></head> <body id="ctl00_ctl00_bodyTag"> <form name="aspnetForm" method="post" action="/portfolio/naj" id="aspnetForm"> <script src="/CoreCode/Javascript/Client.js" type="text/javascript"></script> <script src="/CoreCode/JavaScript/Cart-Services.js" type="text/javascript"></script> <input name="__RequestVerificationToken" type="hidden" value="LAAcWDNWdkmu_qKzUuH7_9ma0q6eWg8gnuI5NGEewMUccEdoZsSJmQf5VVlyM9HASZ5Ourw1Gg9C6lxLIdbFbUMmD7hpd6VrpxMcdevVIms1" />  <script async src="https://www.googletagmanager.com/gtag/js?id=G-29V0E0VNVM"></script> <script> window.dataLayer = window.dataLayer || []; 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As an industry-leading education provider, they deliver internationally recognised qualifications, exciting short courses and bespoke business mentoring.</p> <p>The new website and branding allows the NAJ to nurture, support and enable the jewellery community by providing insight, education, advice and a voice to, and for, the sector. Thus everyone can stay a step ahead of change and do better business.</p> </div> </div> </div> </div> </div> </div> <div class="row row_full row_superimpose zindex-reverse"> <div class="row row_full equal_height"> <div class="gd_1_2 bsda-show"> </div> <div class="gd_1_2"> <div id="ctl00_ctl00_CorePlaceHolder_DisplayPagePlaceHolder_ctl00_row1a_ctl00_ctl00_pnlContentContainer" class="dynamic_callout_container"> <p><img title="naj1" src="/write/MediaUploads/Portfolio/naj-1.png" alt="naj-1" /></p> </div> </div> </div> <div class="row"> <div class="gd_1_2 bsda-hide"> </div> <div class="gd_1_2 gd_pad--y equal_height"> <div id="ctl00_ctl00_CorePlaceHolder_DisplayPagePlaceHolder_ctl00_row1b_ctl00_ctl00_pnlContentContainer" class="dynamic_callout_container"> <h2><strong>Our</strong> approach</h2> <p>Firstly, the NAJ were struggling with the inflexibility of their current branding.</p> <p>We redesigned the logo and stationery so that it is now much more flexible and recognisable across a variety of media whilst keeping the character and history of the logo intact.</p> </div> </div> </div> </div> <div class="row row_full bg_grey row_superimpose bsda-zindex-10"> <div class="row"> <div class="gd_1_2 bsda-show"> </div> <div class="gd_1_2 gd_pad--y equal_height pad--left"> <div id="ctl00_ctl00_CorePlaceHolder_DisplayPagePlaceHolder_ctl00_row2a_ctl00_ctl00_pnlContentContainer" class="dynamic_callout_container"> <h2><strong>The </strong>outcome</h2> <p>A much more modern website that has simpler user journeys and further places the NAJ as an authority in the jewellery industry.</p> <p>Member directories showcase current members in a stylish way and the consumer section offers a wealth of information for those looking to buy, sell or insure jewellery.</p> </div> </div> </div> <div class="row row_full equal_height"> <div class="gd_1_2 bsda-hide"> </div> <div class="gd_1_2"> <div id="ctl00_ctl00_CorePlaceHolder_DisplayPagePlaceHolder_ctl00_row2b_ctl00_ctl00_pnlContentContainer" class="dynamic_callout_container"> <p><img style="display: block; 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