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</div>  <a href="/digital-marketing/2926-tiktok-ependyoume-stin-koinotita-ton-150-ek-xriston-mas-stin-evropi"> <img src="/images/joomlart/article/2ff57e4c998b8bca31c8c60dbbfa09ef.jpg" alt="TikTok: Επενδύουμε στην κοινότητα των 150 εκ. χρηστών μας στην Ευρώπη" itemprop="thumbnailUrl" /> </a> </div> <div class="newskit-blog-content-wrap"> <div class="entry-header"> <dl class="article-info"> <dt class="article-info-term"></dt> <dd class="category-name"> <i class="fa fa-folder-open-o" area-hidden="true"></i> <a href="/digital-marketing" itemprop="genre" data-toggle="tooltip" title="Κατηγορία Άρθρου">Digital Marketing</a> </dd> <dd class="published"> <i class="fa fa-calendar-o" area-hidden="true"></i> <time datetime="2023-02-17T11:45:55+02:00" itemprop="datePublished" data-toggle="tooltip" title="Ημερομηνία Δημοσίευσης"> 17 Φεβρουαρίου 2023 </time> </dd> </dl> <h2 itemprop="name"> <a href="/digital-marketing/2926-tiktok-ependyoume-stin-koinotita-ton-150-ek-xriston-mas-stin-evropi" itemprop="url"> TikTok: Επενδύουμε στην κοινότητα των 150 εκ. χρηστών μας στην Ευρώπη</a> </h2> </div> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Ανακοίνωση σχετικά με την κοινότητα του <strong>TikTok</strong> στην Ευρώπη, την ανάπτυξή της και την επένδυσή του στην περιοχή, εξέδωσε η πλατφόρμα σήμερα.<br /></span></p> <p><br /><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Μέσα σε λίγα μόλις χρόνια, το TikTok έχει γίνει πηγή έμπνευσης και ψυχαγωγίας, με περισσότερα από 150 εκατομμύρια άτομα από 32 χώρες στην Ευρώπη να χρησιμοποιούν την πλατφόρμα κάθε μήνα, αναφέρεται. </span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Το TikTok είναι ένα μέρος, όπου η δημιουργικότητα θριαμβεύει, ένας χώρος όπου ο καθένας μπορεί να εκφραστεί, να μοιραστεί το πάθος του, ή και το επάγγελμά του. Από τους λάτρεις των βιβλίων και τους foodies, έως τους ανερχόμενους καλλιτέχνες και τους αγρότες, η κουλτούρα επαναπροσδιορίζεται με τον μοναδικό τρόπο του TikTok.</span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;"></span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Στην ανακοίνωση αναφέρεται πως η πλατφόρμα δίνει προτεραιότητα στο περιεχόμενο έναντι των κοινωνικών συνδέσεων, δίνοντας ευκαιρίες σε επιχειρήσεις, καλλιτέχνες και δημιουργούς να αξιοποιήσουν τις δημιουργικές δυνατότητες του TikTok για να επιτύχουν τους στόχους τους.</span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Επίσης, αναφέρεται πως αναγνωρίζεται απόλυτα η σημασία της συνεχούς επένδυσης στην Ευρώπη, ώστε να υποστηριχθεί η ταχύτατα αναπτυσσόμενη κοινότητα. Πάνω από <strong>5.000 άτομα δουλεύουν για το TikTok σε 10 χώρες</strong> σε όλη την περιοχή - Βέλγιο, Γαλλία, Γερμανία, Ιρλανδία, Ιταλία, Κάτω Χώρες, Πολωνία, Ισπανία, Σουηδία και Ηνωμένο Βασίλειο. </span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Οι εργαζόμενοι καλύπτουν ένα ευρύ φάσμα που αφορά, από την αλληλεπίδραση δημιουργών και brands, έως το ηλεκτρονικό εμπόριο, τη μουσική, αλλά και την ιδιωτικότητα και το απόρρητο, τις δημόσιες πολιτικές, την έρευνα, την ανάπτυξη και την ασφάλεια. </span><br /><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;"> </span><br /><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Η εταιρεία αναφέρει πως η επένδυση επεκτείνεται και στο να διατηρηθεί η ευρωπαϊκή κοινότητα και <strong>τα δεδομένα της ασφαλή</strong>, ειδικά στο πλαίσιο της νέας νομοθεσίας. </span><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Την περασμένη εβδομάδα, υπέβαλαν την πρώτη βασική έκθεση σύμφωνα με τον ενισχυμένο Κώδικα Πρακτικής για την <strong>Παραπληροφόρηση</strong>, παρέχοντας πάνω από 2.500 σημεία δεδομένων σχετικά με την εφαρμογή και την επιβολή των πολιτικών του TikTok σε 30 ευρωπαϊκές χώρες. </span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Επίσης, η ομάδα ενισχύεται με πρόσθετη τεχνογνωσία και πόρους για να διασφαλίστεί η συμμόρφωση με το <strong>Νόμο για τις Ψηφιακές Υπηρεσίες</strong> (DSA).</span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Τέλος, από την εταιρεία αναφέρεται πως παραμένουν εστιασμένοι στην οικοδόμηση εμπιστοσύνης με την κοινότητα, δείχνοντας ότι τα δεδομένα της είναι ασφαλή: "<em>Ανταποκρινόμαστε στη στρατηγική διακυβέρνησης δεδομένων που χαράξαμε για την Ευρώπη πέρυσι, η οποία περιλαμβάνει περαιτέρω μείωση της πρόσβασης των εργαζομένων στα δεδομένα Ευρωπαίων χρηστών, ελαχιστοποίηση των ροών δεδομένων εκτός Ευρώπης και αποθήκευση των δεδομένων Ευρωπαίων χρηστών τοπικά</em>."</span></p> <p> </p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><em>Εικόνα: <a href="https://unsplash.com/@solenfeyissa" target="_blank" rel="noopener noreferrer">Solen Feyissa</a>, <a href="https://unsplash.com/" target="_blank" rel="noopener noreferrer">Unsplash</a></em></span><br /> <br /><br /></p> <p> </p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Μοιραστείτε το άρθρο</span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">[social_share googleplus="no" linkedin="yes" whatsapp="no" viber="no"]</span></p> <p> </p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;"></span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;"><div class="mod-sppagebuilder sp-page-builder" data-module_id="216"> <div class="page-content"> <section id="section-id-1689437438500" class="sppb-section" ><div class="sppb-row-container"><div class="sppb-row"><div class="sppb-row-column " id="column-wrap-id-1689437438499"><div id="column-id-1689437438499" class="sppb-column " ><div class="sppb-column-addons"><div id="sppb-addon-wrapper-1689437461512" class="sppb-addon-wrapper addon-root-optin-form"><div id="sppb-addon-1689437461512" class="clearfix " ><div class="sppb-addon sppb-addon-optin-forms optintype-normal grid"><div class="sppb-optin-form-box sppb-row "><div class="sppb-optin-form-info-wrap media-position-top sppb-col-sm-12"><div class="sppb-optin-form-img-wrap sppb-optin-form-img"></div><div class="sppb-optin-form-details-wrap"><div class="sppb-optin-form-details"><p><br data-mce-bogus="1"></p></div></div></div><div class="sppb-optin-form-content sppb-col-sm-12"><form class="sppb-optin-form "><div class="sppb-form-group email-wrap "><input type="email" name="email" class="sppb-form-control" placeholder="Email" required="required" aria-label="email"></div><input type="hidden" name="acymversion" value="9.10.5"><input type="hidden" name="captcha_type" value="recaptcha"><input type="hidden" name="platform" value="acymailing"><input type="hidden" name="hidename" value="1"><input type="hidden" name="pageid" value="28"><input type="hidden" name="addonId" value="1689437461512"><div class="button-wrap" ><button type="submit" id="btn-1689437461512" class="sppb-btn sppb-btn-danger sppb-btn-rounded sppb-btn-custom" aria-label="Εγγραφείτε"><i class="fa" aria-hidden="true"></i> Εγγραφείτε</button></div></form><div style="display:none;margin-top:10px;" class="sppb-optin-form-status"></div></div></div></div><style type="text/css">#sppb-addon-1689437461512{ }#sppb-addon-1689437461512{ } @media (max-width: 1199.98px) {#sppb-addon-1689437461512{}} @media (max-width: 991.98px) {#sppb-addon-1689437461512{}} @media (max-width: 767.98px) {#sppb-addon-1689437461512{}} @media (max-width: 575.98px) {#sppb-addon-1689437461512{}}#sppb-addon-wrapper-1689437461512{ } @media (max-width: 1199.98px) {#sppb-addon-wrapper-1689437461512{}} @media (max-width: 991.98px) {#sppb-addon-wrapper-1689437461512{}} @media (max-width: 767.98px) {#sppb-addon-wrapper-1689437461512{}} @media (max-width: 575.98px) {#sppb-addon-wrapper-1689437461512{}}#sppb-addon-1689437461512 .sppb-addon-title{ }</style><style type="text/css">#sppb-addon-1689437461512 .sppb-addon-optin-forms{ text-align: center; 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return false;" href="http://www.facebook.com/sharer.php?u="> </a> <a class="fa fa-twitter" data-bs-toggle="tooltip" data-placement="top" title="Share On Twitter" onClick="window.open('http://twitter.com/share?url=&text=','Twitter share','width=600,height=300,left='+(screen.availWidth/2-300)+',top='+(screen.availHeight/2-150)+''); return false;" href="http://twitter.com/share?url=&text="> </a> <a class="fa fa-linkedin" data-bs-toggle="tooltip" data-placement="top" title="Share On LInkedin" onClick="window.open('http://www.linkedin.com/shareArticle?mini=true&url=','Linkedin','width=585,height=666,left='+(screen.availWidth/2-292)+',top='+(screen.availHeight/2-333)+''); return false;" href="http://www.linkedin.com/shareArticle?mini=true&url="> </a> </div> </div>  <a href="/digital-marketing/2923-the-open-talks-apo-ti-dope-kai-to-vodafone-cu"> <img src="/images/joomlart/article/5b75bc403643fa71c32291e5c30d6c36.jpg" alt=""The OPEN Talks" από τη DOPE και το VODAFONE CU" itemprop="thumbnailUrl" /> </a> </div> <div class="newskit-blog-content-wrap"> <div class="entry-header"> <dl class="article-info"> <dt class="article-info-term"></dt> <dd class="category-name"> <i class="fa fa-folder-open-o" area-hidden="true"></i> <a href="/digital-marketing" itemprop="genre" data-toggle="tooltip" title="Κατηγορία Άρθρου">Digital Marketing</a> </dd> <dd class="published"> <i class="fa fa-calendar-o" area-hidden="true"></i> <time datetime="2023-02-17T01:00:00+02:00" itemprop="datePublished" data-toggle="tooltip" title="Ημερομηνία Δημοσίευσης"> 17 Φεβρουαρίου 2023 </time> </dd> </dl> <h2 itemprop="name"> <a href="/digital-marketing/2923-the-open-talks-apo-ti-dope-kai-to-vodafone-cu" itemprop="url"> "The OPEN Talks" από τη DOPE και το VODAFONE CU</a> </h2> </div> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Κάποιοι λένε πως όταν κάνουμε σχέδια, ο Θεός γελάει. Κάποιοι άλλοι λένε πως τα όντα που εξελίσσονται δεν είναι τα πιο δυνατά αλλά τα πιο ευέλικτα. </span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Εμείς στη DOPE λέμε πως η ζωή είναι γεμάτη εκπλήξεις και οι άνθρωποι είναι γεμάτοι προκλήσεις και αλλαγές. <br /></span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;"></span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;"><strong>Με έμπνευση από το </strong><strong>CU</strong> <strong>Liquid</strong><strong>, το πρώτο </strong><strong>digital</strong><strong> καρτοκινητό από το </strong><strong>CU</strong> που προσφέρει ευελιξία και ελευθερία στους συνδρομητές καρτοκινητής, η DOPE δημιούργησε μια νέα σειρά branded content: τα “OPEN TALKS”. </span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Πρόκειται για μια σειρά από <strong>30’ vidcasts</strong> (video+podcasts) που στόχο έχουν να μας συστήσουν ξεχωριστούς ανθρώπους που ζουν με ευελιξία και εκφράζονται με τον δικό τους μοναδικό τρόπο. </span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Ο one-and-only Τάσος Μπιμπισίδης είναι ο host κάθε επεισοδίου που με χαλαρές συζητήσεις βοηθά τους συνομιλητές του να ξεδιπλωθούν και να εμπνεύσουν το online κοινό μέσα από τις ιστορίες τους. Την αρχή έχουν κάνει η καταπληκτική Γεωργία Καλτσή και ο ταλαντούχος Andi Xhuma. Και τα OPEN Talks συνεχίζονται με νέα πρόσωπα και ιστορίες. </span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Όποι@ είναι (ή θέλει να νιώσει) open, μπορεί να δει κομμάτια από τα OPEN Talks στο <a href="https://www.instagram.com/vodafonecu/" target="_blank" rel="noopener noreferrer">Instagram</a> και στο <a href="https://www.tiktok.com/@vodafonecu?lang=en" target="_blank" rel="noopener noreferrer">TikTok</a> καθώς και ολόκληρα τα επεισόδια στο <a href="https://www.youtube.com/watch?v=ug2vID_VNfY&t=3s" target="_blank" rel="noopener noreferrer">YouTube</a> του VODAFONE CU.</span></p> <p> </p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Μοιραστείτε το άρθρο</span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">[social_share googleplus="no" linkedin="yes" whatsapp="no" viber="no"]</span></p> <p> </p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;"></span></p> <p><span style="font-family: verdana, geneva, sans-serif; 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return false;" href="http://www.facebook.com/sharer.php?u="> </a> <a class="fa fa-twitter" data-bs-toggle="tooltip" data-placement="top" title="Share On Twitter" onClick="window.open('http://twitter.com/share?url=&text=','Twitter share','width=600,height=300,left='+(screen.availWidth/2-300)+',top='+(screen.availHeight/2-150)+''); return false;" href="http://twitter.com/share?url=&text="> </a> <a class="fa fa-linkedin" data-bs-toggle="tooltip" data-placement="top" title="Share On LInkedin" onClick="window.open('http://www.linkedin.com/shareArticle?mini=true&url=','Linkedin','width=585,height=666,left='+(screen.availWidth/2-292)+',top='+(screen.availHeight/2-333)+''); return false;" href="http://www.linkedin.com/shareArticle?mini=true&url="> </a> </div> </div>  <a href="/digital-marketing/2907-elate-na-gnorisete-ti-releva-to-erxomeno-savvatokyriako-stin-ecdm-expo-north"> <img src="/images/joomlart/article/66121bc28c9d23f8a6cd26cc53117b58.jpg" alt="Ελάτε να γνωρίσετε τη Releva, το ερχόμενο Σαββατοκύριακο στην ECDM Expo NORTH" itemprop="thumbnailUrl" /> </a> </div> <div class="newskit-blog-content-wrap"> <div class="entry-header"> <dl class="article-info"> <dt class="article-info-term"></dt> <dd class="category-name"> <i class="fa fa-folder-open-o" area-hidden="true"></i> <a href="/digital-marketing" itemprop="genre" data-toggle="tooltip" title="Κατηγορία Άρθρου">Digital Marketing</a> </dd> <dd class="published"> <i class="fa fa-calendar-o" area-hidden="true"></i> <time datetime="2023-02-06T15:31:33+02:00" itemprop="datePublished" data-toggle="tooltip" title="Ημερομηνία Δημοσίευσης"> 06 Φεβρουαρίου 2023 </time> </dd> </dl> <h2 itemprop="name"> <a href="/digital-marketing/2907-elate-na-gnorisete-ti-releva-to-erxomeno-savvatokyriako-stin-ecdm-expo-north" itemprop="url"> Ελάτε να γνωρίσετε τη Releva, το ερχόμενο Σαββατοκύριακο στην ECDM Expo NORTH</a> </h2> </div> <p><span style="font-weight: 400; font-family: verdana, geneva, sans-serif; font-size: 12pt;">Η <strong>Releva,</strong> η all-in-one λύση αυτοματισμού μάρκετινγκ με χρήση Τεχνητής Νοημοσύνης, για την ανάπτυξη του ηλεκτρονικού εμπορίου, συμμετέχει στην <a href="https://north.ecdmexpo.com/index.php/el/" target="_blank" rel="noopener noreferrer">eCommerce & Digital Marketing Expo NORTH 2023</a> το <strong>ερχόμενο Σαββατοκύριακο</strong>, <strong>11 & 12 Φεβρουαρίου</strong>, στο<strong> Βελλίδειο Συνεδριακό Κέντρο</strong>, στη <strong>Θεσσαλονίκη</strong>.</span></p> <p><span style="font-weight: 400; font-family: verdana, geneva, sans-serif; font-size: 12pt;">Η <a href="https://releva.ai/%CE%B1%CE%AF%CF%84%CE%B7%CE%BC%CE%B1-%CE%B3%CE%B9%CE%B1-%CF%83%CF%85%CE%BD%CE%AC%CE%BD%CF%84%CE%B7%CF%83%CE%B7/?utm_source=verticom&utm_medium=news2&utm_campaign=releva1" target="_blank" rel="noopener noreferrer">Releva</a> είναι μια μοναδική πλατφόρμα AI-first RevOps που βελτιστοποιεί την εμπειρία των πελατών και μετατρέπει κάθε e-shop σε μια μηχανή υψηλών μετατροπών και πωλήσεων.</span></p> <p><span style="font-weight: 400; font-family: verdana, geneva, sans-serif; font-size: 12pt;">Η πλατφόρμα μπορεί να βοηθήσει τα καταστήματα ηλεκτρονικού εμπορίου να <strong>λύσουν προβλήματα </strong>με καινοτόμο και πλήρως αυτοματοποιημένο τρόπο, όπως η <strong>εγκατάλειψη του καλαθιού</strong> και της περιήγησης, η πρόβλεψη των επόμενων αγορών των χρηστών, οι στρατηγικές μετά την αγορά και η εξατομίκευση και επαναστόχευση των ανώνυμων επισκεπτών. <br /></span></p> <p><span style="font-weight: 400; font-family: verdana, geneva, sans-serif; font-size: 12pt;">Χρησιμοποιεί <strong>έξυπνα βήματα προγνωστικής ανάλυσης</strong> για να διατηρήσει την αύξηση των εσόδων, να επιτύχει τους στόχους μάρκετινγκ οποιουδήποτε καταστήματος ηλεκτρονικού εμπορίου και <strong>να αυξήσει τα έσοδά του κατά περισσότερο από 30%</strong>.</span></p> <p><span style="font-weight: 400; font-family: verdana, geneva, sans-serif; font-size: 12pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Τον τελευταίο μήνα, η <strong>Releva</strong> προσέγγισε περισσότερους από 2 εκατομμύρια ενεργούς χρήστες, έστειλε περισσότερα από 15 εκατομμύρια email και δημιούργησε πάνω από <strong>1,5 εκατομμύρια ευρώ έσοδα</strong> για τους πελάτες της.</span></span></p> <p><span style="font-weight: 400; font-family: verdana, geneva, sans-serif; font-size: 12pt;">Η εταιρεία παρέχει στους πελάτες της μια <strong>διαδικασία ανάπτυξης, </strong>καθώς και<strong> εύχρηστα εργαλεία</strong> για τη βελτιστοποίηση των ποσοστών μετατροπών, την αύξηση των μεγεθών καλαθιών και των εσόδων του e-shop τους.</span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;"><span style="font-weight: 400;">Κατά τη διάρκεια της <strong>eCommerce & Digital Marketing Expo NORTH</strong>, της <strong>διήμερης έκθεσης και συνεδρίου</strong> για το ηλεκτρονικό εμπόριο και το ψηφιακό μάρκετινγκ, ο <strong>co-founder and CEO</strong> της <strong>Releva</strong>, <strong>Georgi Georgiev</strong>, θα μοιραστεί με τους <strong>επισκέπτες και τους συνέδρους</strong> πολύτιμες πληροφορίες σχετικά με την <strong>εξατομίκευση</strong>, για omnichannel και social experiences στο ηλεκτρονικό εμπόριο.</span></span></p> <p><span style="font-weight: 400; font-family: verdana, geneva, sans-serif; font-size: 12pt;">Η εκδήλωση θα συγκεντρώσει <strong>εταιρείες και εισηγητές</strong> από διάφορες χώρες, οι οποίοι θα παρουσιάσουν εξειδικευμένο περιεχόμενο, εστιασμένο στις <strong>νέες τάσεις και επιτυχημένες στρατηγικές</strong> στον τομέα του ηλεκτρονικού εμπορίου και του ψηφιακού μάρκετινγκ.</span></p> <p><span style="font-weight: 400; font-family: verdana, geneva, sans-serif; font-size: 12pt;">Κάθε επιχείρηση ηλεκτρονικού εμπορίου θέλει να επιτύχει <strong>άμεση ανάπτυξη και υψηλότερα ποσοστά μετατροπών</strong>. Για να κατανοήσετε ποιο είναι το <strong>βασικό συστατικό για την επίτευξη αυτών των στόχων</strong>, επισκεφθείτε <strong>το περίπτερο της Releva</strong> στην έκθεση και μιλήστε με τους εξειδικευμένους συνεργάτες μας.</span></p> <p><span style="font-size: 12pt;"><a href="https://releva.ai/%CE%B1%CE%AF%CF%84%CE%B7%CE%BC%CE%B1-%CE%B3%CE%B9%CE%B1-%CF%83%CF%85%CE%BD%CE%AC%CE%BD%CF%84%CE%B7%CF%83%CE%B7/?utm_source=verticom&utm_medium=news2&utm_campaign=releva1" target="_blank" rel="noopener noreferrer"><span style="font-weight: 400; font-family: verdana, geneva, sans-serif;"><img src="/images/01Newsletter/RelevaAI.gif" alt="" /></span></a></span></p> <p><span style="font-weight: 400; font-family: verdana, geneva, sans-serif; font-size: 12pt;">Χωρίς αμφιβολία, <strong>η προσέγγιση προς κάθε πελάτη</strong> είναι ζωτικής σημασίας και με τη χρήση της <strong>πλατφόρμας</strong>, τη <strong>διαδικασία ανάπτυξης</strong> και την <strong>αφοσίωση της</strong> <strong>Releva</strong>, κάθε e-shop μπορεί να γίνει μια μηχανή μεγάλων μετατροπών και υψηλών πωλήσεων.<br /></span></p> <p><span style="font-weight: 400; font-family: verdana, geneva, sans-serif; font-size: 12pt;">Κατά τη διάρκεια της εκδήλωσης, <strong>η ομάδα της Releva</strong> θα βοηθήσει τους ενδιαφερόμενους επιχειρηματίες να βρουν <strong>την τέλεια λύση</strong> αυτοματισμών ηλεκτρονικού εμπορίου για τις ανάγκες της επιχείρησής τους! Η ομάδα της εταιρείας θα παρουσιάσει το προϊόν και θα δείξει το πώς η πλατφόρμα μπορεί να βοηθήσει το e-shop τους να αναπτυχθεί.</span></p> <p><span style="font-weight: 400; font-family: verdana, geneva, sans-serif; font-size: 12pt;">Όσοι ιδιοκτήτες και στελέχη καταστημάτων ηλεκτρονικού εμπορίου επισκεφτούν <strong>το περίπτερο της Releva</strong> στην έκθεση <strong>ECDM Expo NORTH 2023</strong>, θα επωφεληθούν από <strong>μεγάλες εκπτώσεις</strong>, <strong>εξατομικευμένες προσφορές</strong> και πολλές εκπλήξεις.</span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;"><span style="font-weight: 400;">Για περισσότερες πληροφορίες, μπορείτε να συμπληρώσετε τη φόρμα ενδιαφέροντος στο παρακάτων link: </span><a href="https://releva.ai/%CE%B1%CE%AF%CF%84%CE%B7%CE%BC%CE%B1-%CE%B3%CE%B9%CE%B1-%CF%83%CF%85%CE%BD%CE%AC%CE%BD%CF%84%CE%B7%CF%83%CE%B7/?utm_source=verticom&utm_medium=news2&utm_campaign=releva1" target="_blank" rel="noopener noreferrer"><span style="font-weight: 400;">Αίτημα για συνάντηση - Releva.AI</span></a></span></p> <p> </p> <p><span style="font-size: 12pt;"><em><span style="font-family: verdana, geneva, sans-serif;"><span style="font-weight: 400;">-Advertorial-</span></span></em></span></p> <p> </p> <p><span style="font-size: 12pt;"><span style="font-family: verdana, geneva, sans-serif;"><span style="font-weight: 400;">Μοιραστείτε το άρθρο</span></span></span></p> <p><span style="font-size: 12pt;"><em><span style="font-family: verdana, geneva, sans-serif;"><span style="font-weight: 400;">[social_share googleplus="no" linkedin="yes" whatsapp="no" viber="no"]</span></span></em></span></p> <p> </p> <p><span style="font-size: 12pt;"><em><span style="font-family: verdana, geneva, sans-serif;"><span style="font-weight: 400;"></span></span></em></span></p> <p><span style="font-size: 12pt;"><em><span style="font-family: verdana, geneva, sans-serif;"><span style="font-weight: 400;"><div class="mod-sppagebuilder sp-page-builder" data-module_id="216"> <div class="page-content"> <section id="section-id-1689437438500" class="sppb-section" ><div class="sppb-row-container"><div class="sppb-row"><div class="sppb-row-column " id="column-wrap-id-1689437438499"><div id="column-id-1689437438499" class="sppb-column " ><div class="sppb-column-addons"><div id="sppb-addon-wrapper-1689437461512" class="sppb-addon-wrapper addon-root-optin-form"><div id="sppb-addon-1689437461512" class="clearfix " ><div class="sppb-addon sppb-addon-optin-forms optintype-normal grid"><div class="sppb-optin-form-box sppb-row "><div class="sppb-optin-form-info-wrap media-position-top sppb-col-sm-12"><div class="sppb-optin-form-img-wrap sppb-optin-form-img"></div><div class="sppb-optin-form-details-wrap"><div class="sppb-optin-form-details"><p><br data-mce-bogus="1"></p></div></div></div><div class="sppb-optin-form-content sppb-col-sm-12"><form class="sppb-optin-form "><div class="sppb-form-group email-wrap "><input type="email" name="email" class="sppb-form-control" placeholder="Email" required="required" aria-label="email"></div><input type="hidden" name="acymversion" value="9.10.5"><input type="hidden" name="captcha_type" value="recaptcha"><input type="hidden" name="platform" value="acymailing"><input type="hidden" name="hidename" value="1"><input type="hidden" name="pageid" value="28"><input type="hidden" name="addonId" value="1689437461512"><div class="button-wrap" ><button type="submit" id="btn-1689437461512" class="sppb-btn sppb-btn-danger sppb-btn-rounded sppb-btn-custom" aria-label="Εγγραφείτε"><i class="fa" aria-hidden="true"></i> Εγγραφείτε</button></div></form><div style="display:none;margin-top:10px;" class="sppb-optin-form-status"></div></div></div></div><style type="text/css">#sppb-addon-1689437461512{ }#sppb-addon-1689437461512{ } @media (max-width: 1199.98px) {#sppb-addon-1689437461512{}} @media (max-width: 991.98px) {#sppb-addon-1689437461512{}} @media (max-width: 767.98px) {#sppb-addon-1689437461512{}} @media (max-width: 575.98px) {#sppb-addon-1689437461512{}}#sppb-addon-wrapper-1689437461512{ } @media (max-width: 1199.98px) {#sppb-addon-wrapper-1689437461512{}} @media (max-width: 991.98px) {#sppb-addon-wrapper-1689437461512{}} @media (max-width: 767.98px) {#sppb-addon-wrapper-1689437461512{}} @media (max-width: 575.98px) {#sppb-addon-wrapper-1689437461512{}}#sppb-addon-1689437461512 .sppb-addon-title{ }</style><style type="text/css">#sppb-addon-1689437461512 .sppb-addon-optin-forms{ text-align: center; 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return false;" href="http://www.facebook.com/sharer.php?u="> </a> <a class="fa fa-twitter" data-bs-toggle="tooltip" data-placement="top" title="Share On Twitter" onClick="window.open('http://twitter.com/share?url=&text=','Twitter share','width=600,height=300,left='+(screen.availWidth/2-300)+',top='+(screen.availHeight/2-150)+''); return false;" href="http://twitter.com/share?url=&text="> </a> <a class="fa fa-linkedin" data-bs-toggle="tooltip" data-placement="top" title="Share On LInkedin" onClick="window.open('http://www.linkedin.com/shareArticle?mini=true&url=','Linkedin','width=585,height=666,left='+(screen.availWidth/2-292)+',top='+(screen.availHeight/2-333)+''); return false;" href="http://www.linkedin.com/shareArticle?mini=true&url="> </a> </div> </div>  <a href="/digital-marketing/2899-tou-agiou-valentinou-to-digital-marketing"> <img src="/images/2023/03/30/val_large.jpg" alt="Του Αγίου Βαλεντίνου το Digital Marketing!" itemprop="thumbnailUrl" /> </a> </div> <div class="newskit-blog-content-wrap"> <div class="entry-header"> <dl class="article-info"> <dt class="article-info-term"></dt> <dd class="category-name"> <i class="fa fa-folder-open-o" area-hidden="true"></i> <a href="/digital-marketing" itemprop="genre" data-toggle="tooltip" title="Κατηγορία Άρθρου">Digital Marketing</a> </dd> <dd class="published"> <i class="fa fa-calendar-o" area-hidden="true"></i> <time datetime="2023-02-02T12:12:59+02:00" itemprop="datePublished" data-toggle="tooltip" title="Ημερομηνία Δημοσίευσης"> 02 Φεβρουαρίου 2023 </time> </dd> </dl> <h2 itemprop="name"> <a href="/digital-marketing/2899-tou-agiou-valentinou-to-digital-marketing" itemprop="url"> Του Αγίου Βαλεντίνου το Digital Marketing!</a> </h2> </div> <p>Σε περίπου 2 εβδομάδες γιορτάζουμε μια από τις πιο αμφιλεγόμενες, αλλά και πιο εμπορικές εορτές: τον Άγιο Βαλεντίνο.</p> <p>Γι’ αυτό ετοιμάσαμε μια λίστα από 20 ενέργειες που πρέπει να κάνεις σε όλα τα digital επίπεδα και με όλα τα εργαλεία, ώστε να φέρεις πελάτες στην… αγκαλιά του eShop σου και να ερωτευτούν τη μάρκα σου.</p> <p>Στο eShop</p> <p>Κεντρική σελίδα: αλλάξτε το κεντρικό banner σας με ένα ή περισσότερα θεματικά banners, ή φτιάξτε ένα ειδικό εικαστικό ψηλά στην αρχική σελίδα σας για την ημέρα του Αγίου Βαλεντίνου. Περιγράψτε τις ενέργειες που κάνετε για την ημέρα αυτή (εκπτώσεις, ειδικά δώρα, διαγωνισμούς, κληρώσεις).</p> <p>Ειδική landing page: φτιάξτε μια ειδική σελίδα στην οποία θα καταλήγουν όλα τα social media posts και οι διαφημίσεις σας σχετικά με την ημέρα του Αγίου Βαλεντίνου.</p> <p>Η σελίδα μπορεί να περιλαμβάνει τις κατηγορίες των προϊόντων που προτείνετε για την ημέρα αυτή, ιδέες για δώρα με βάση το φύλλο, την ηλικία και τα χρήματα που διαθέτει κάποιος, ένα διαγωνισμό και πληροφορίες για την παράδοση των προϊόντων.</p> <p>Λογότυπο: φτιάξτε μια παραλλαγή του λογοτύπου σας με θέμα τον Βαλεντίνο.</p> <p>Εμπορική πολιτική: περιορισμένος αριθμός τεμαχίων, εκπτώσεις, δώρα 2+1 και (φυσικά) δωρεάν μεταφορικά, είναι μερικές από τις εμπορικές πολιτικές που μπορείτε να χρησιμοποιήσετε, ώστε να κάνετε τους επισκέπτες σας να αγοράσουν από εσάς χωρίς να ψάξουν για εναλλακτικές λύσεις σε άλλα eShops.</p> <p>Διαγωνισμός: δημιουργήστε ένα popup (ή ένα ειδικό banner) που θα οδηγεί σε διαγωνισμό για τον Αγίου Βαλεντίνο (περισσότερα για τους διαγωνισμούς στο τέλος του άρθρου).</p> <p>Παράδοση προϊόντων: κάντε ξεκάθαρη (με banner ή και με μηχανισμό αντίστροφης μέτρησης) την τελευταία ημέρα και ώρα που πρέπει να λάβετε την παραγγελία, για να την παραδώσετε εγκαίρως.</p> <p>Ακόμη καλύτερα, κάντε ειδική συμφωνία με την εταιρεία courier με την οποία συνεργάζεστε για extra γρήγορες παραγγελίες και ενημερώστε τους επισκέπτες του eShop σας για διαβαθμίσεις στις χρεώσεις.</p> <p>Με eMail & Viber</p> <p>Αν στο παρελθόν έχετε τρέξει διαγωνισμούς ή κληρώσεις για τον Άγιο Βαλεντίνο, η λίστα που έχετε δημιουργήσει είναι η πιο hot για να την χρησιμοποιήσετε ξανά, ώστε να φέρετε στο eShop σας όσους γιόρτασαν τον Βαλεντίνο τα προηγούμενα χρόνια.</p> <p>Για να πάρετε ακόμη περισσότερα στοιχεία από τους ήδη εγγεγραμμένους χρήστες σας, ρωτήστε τους αν ψάχνουν κάποιο δώρο, πόσα χρήματα θέλουν να διαθέσουν και για ποιο φύλλο, ώστε να τους στείλετε αντίστοιχα έτοιμες προτάσεις, ή να τους κατευθύνετε σε συγκεκριμένο τμήμα (π.χ. δώρα για εκείνη) του eShop σας.</p> <p>Αν όχι, είναι ευκαιρία να εμπλουτίσετε τη λίστα σας με έναν από τους διαγωνισμούς που θα σας προτείνω παρακάτω.</p> <p>Μέσω του email & του Viber μπορείτε φυσικά να εκφράσετε και την εκτίμησή σας προς τους πελάτες σας, κάνοντάς τους ένα δώρο όπως έξτρα πόντους (χωρίς να κάνουν αγορές) στο σύστημα πιστών πελατών ή να τους προτρέψετε να κάνουν αγορές ώστε να μπουν στο σύστημα αυτό, κερδίζοντας παραπάνω από τους συνηθισμένους πόντους.</p> <p>Και φυσικά μην ξεχάσετε να κάνετε ξεκάθαρη και μέσω αυτών των δυο καναλιών επικοινωνίας την ημέρα που θα πρέπει να δοθεί η παραγγελία, ώστε να παραδοθεί εγκαίρως</p> <p>Με διαγωνισμούς</p> <p>Οι διαγωνισμοί σαν εργαλείο μπορούν να σας φανούν χρήσιμοι με πολλούς τρόπους.</p> <p>1. Διαγωνισμοί που θα δημιουργήσουν UGC</p> <p>Οι διαγωνισμοί αυτοί μπορούν να γίνουν ώστε οι ακόλουθοί σας να δημιουργήσουν περιεχόμενο (user generated content) για σας.</p> <p>   Δείξε μας το Βαλεντίνο σου: Ζητήστε από τους ακόλουθούς σας να φωτογραφηθούν, ή να τραβήξουν ένα video με τον έρωτά τους.</p> <p>   Δείξε μας την αγάπη σου: Ζητήστε από τους ακόλουθούς σας να φωτογραφηθούν με ένα προϊόν σας, ή να πουν γιατί αγαπούν τη μάρκα σας.</p> <p>2. Διαγωνισμοί για να αντλήσετε πληροφορίες για τους ακόλουθούς σας</p> <p>   Αν είστε ταξιδιωτικό γραφείο: «Στείλτε μας τις ονειρεμένες σας διακοπές την ημέρα του Αγίου Βαλεντίνου».</p> <p>   Αν πουλάτε gadgets: «Πείτε μας ποιο “gadget” θα σας φτιάξει την ημέρα του Αγίου Βαλεντίνου».</p> <p>   Αν έχετε κομμωτήριο:«Στείλε μας την κόμμωση που σου αρέσει και κέρδισέ την».</p> <p>   Αν έχετε supermarket:«Πείτε μας τι θέλετε να μαγειρέψετε την ημέρα του Αγίου Βαλεντίνου και κερδίστε τα υλικά».</p> <p>3. Διαγωνισμοί για να αυξήσετε την αλληλεπίδραση.</p> <p>Στην περίπτωση αυτή, η συνηθέστερη μέθοδος είναι η συμπλήρωση πρότασης στα σχόλια. Για παράδειγμα, αν πουλάτε καλλυντικά: «Ακόμη πιο όμορφη για την ημέρα του Αγίου Βαλεντίνου. Θα ήθελα μια κρέμα ............» (ζητήστε τους να σας πουν). Ή ζητήστε τους να κάνουν tag αυτόν η αυτήν με την οποία θα περάσουν μαζί την ημέρα του Βαλεντίνου.</p> <p>Μην ξεχάσετε τη διαφήμιση!</p> <p>Τίποτα από τα παραπάνω δεν θα έχει επιτυχία αν δεν το διαφημίσετε. Τα HOT κοινά τα οποία θα στοχεύσετε είναι:</p> <p>   Οι επισκέπτες του eShop σας οι οποίοι έχουν αγοράσει στο παρελθόν.</p> <p>   Όλοι οι υπόλοιποι επισκέπτες που δεν έχουν κάνει αγορές.</p> <p>   Όσοι έχουν αλληλεπιδράσει με τις social media παρουσίες σας.</p> <p>   Όσοι δηλώνουν «σε σχέση» ή «είναι περίπλοκο».</p> <p>   Όσοι αναζητούν «δώρα», «Βαλεντίνος», κ.λπ.</p> <p>Αν τα αποθέματα και τα χρήματά σας το επιτρέπουν, μην σταματήσετε τη διαφήμιση έως ότου η εταιρεία courier με την οποία συνεργάζεστε να σας πει ότι... αδυνατεί να παραδώσει!</p> <p>Αλλά ακόμη και σε αυτή την περίπτωση, μπορείτε να δώσετε την ευκαιρία στους ερωτευμένους να παραγγείλουν με έξτρα έκπτωση κάτι από το eShop σας και να το παραλάβουν την επόμενη, ή κάποια άλλη ημέρα.</p> <p>Aν δεν πουλάτε δώρα που ταιριάζουν στην ημέρα των ερωτευμένων;</p> <p>Σε αυτή την περίπτωση απευθυνθείτε στους «ελεύθερους» και προτρέψτε τους να κάνουν ένα δώρο στον εαυτό τους «γιατί τους αξίζει». Που θα τους βρείτε; Μα με το διαφημιστικό φίλτρο στο Facebook & Instagram το οποίο σας επιτρέπει να βρείτε τους ελεύθερους και τους χωρισμένους.</p> <p>Μπορείτε επίσης να στοχεύσετε με διαφημίσεις Google λέξεις - κλειδιά και περιεχόμενο όπως «αντι-Βαλεντίνος» «μόνος του Αγίου Βαλεντίνου» κ.λπ.</p> <p>Μπορείτε επίσης να κάνετε ένα διαγωνισμό για singles, ή να δώσετε μια πολύ μεγάλη έκπτωση ή δώρο, ΜΟΝΟ για την ημέρα του Αγίου Βαλεντίνου - ώστε να «τραβήξετε» εσείς το έξτρα διαθέσιμο εισόδημα της ημέρας αυτής.</p> <p>Καλή επιτυχία και… μην ξεχάσετε να ερωτευτείτε!</p> <p>Εικόνα: Annie Spratt, Unsplash</p> </div> </div>  </div>  </article> </div> <div class="col-lg-6"> <article class="item" itemprop="blogPost" itemscope itemtype="https://schema.org/BlogPosting"> <div class="system-unpublished"> <div class="newskit-item-wrap"> <div class="pull-none entry-image intro-image"> <div class="sppb-post-share-social"> <span class="share-button"><i class="fa fa-share-square-o"></i></span> <div class="sppb-post-share-social-others"> <a class="fa fa-facebook" data-bs-toggle="tooltip" data-placement="top" title="Share On Facebook" onClick="window.open('http://www.facebook.com/sharer.php?u=','Facebook','width=600,height=300,left='+(screen.availWidth/2-300)+',top='+(screen.availHeight/2-150)+''); return false;" href="http://www.facebook.com/sharer.php?u="> </a> <a class="fa fa-twitter" data-bs-toggle="tooltip" data-placement="top" title="Share On Twitter" onClick="window.open('http://twitter.com/share?url=&text=','Twitter share','width=600,height=300,left='+(screen.availWidth/2-300)+',top='+(screen.availHeight/2-150)+''); return false;" href="http://twitter.com/share?url=&text="> </a> <a class="fa fa-linkedin" data-bs-toggle="tooltip" data-placement="top" title="Share On LInkedin" onClick="window.open('http://www.linkedin.com/shareArticle?mini=true&url=','Linkedin','width=585,height=666,left='+(screen.availWidth/2-292)+',top='+(screen.availHeight/2-333)+''); return false;" href="http://www.linkedin.com/shareArticle?mini=true&url="> </a> </div> </div>  <a href="/digital-marketing/2887-tiktok-ti-erxetai-to-2023-ekthesi-taseon-what-s-next-2023"> <img src="/images/joomlart/article/106f632d5c181b8a1e4525bcbb909092.jpg" alt="TikTok: Τι έρχεται το 2023 - Έκθεση τάσεων What's Next 2023" itemprop="thumbnailUrl" /> </a> </div> <div class="newskit-blog-content-wrap"> <div class="entry-header"> <dl class="article-info"> <dt class="article-info-term"></dt> <dd class="category-name"> <i class="fa fa-folder-open-o" area-hidden="true"></i> <a href="/digital-marketing" itemprop="genre" data-toggle="tooltip" title="Κατηγορία Άρθρου">Digital Marketing</a> </dd> <dd class="published"> <i class="fa fa-calendar-o" area-hidden="true"></i> <time datetime="2023-02-01T01:00:00+02:00" itemprop="datePublished" data-toggle="tooltip" title="Ημερομηνία Δημοσίευσης"> 01 Φεβρουαρίου 2023 </time> </dd> </dl> <h2 itemprop="name"> <a href="/digital-marketing/2887-tiktok-ti-erxetai-to-2023-ekthesi-taseon-what-s-next-2023" itemprop="url"> TikTok: Τι έρχεται το 2023 - Έκθεση τάσεων What's Next 2023</a> </h2> </div> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Tους τελευταίους 12 μήνες, η κοινότητα του <strong>TikTok</strong> επανασχεδίασε την ψυχαγωγία. Μοιράστηκε πραγματικές, προσωπικές ιστορίες που έφεραν πιο κοντά τους ανθρώπους και βοήθησαν άλλους να ανακαλύψουν νέους τρόπους σκέψης. </span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Brands όλων των μεγεθών από την Ευρώπη και τον κόσμο - από τα αγαπημένα #TikTokmademebuyit έως παγκόσμιους κατασκευαστές αυτοκινήτων - έχουν δημιουργήσει περιεχόμενο όλων των ειδών στο TikTok προκειμένου να αλληλεπιδράσουν με τις κοινότητές του.</span></p> <p></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Σήμερα παρουσιάζουμε την έκθεση TikTok What's Next 2023, την τρίτη ετήσια πρόβλεψή μας για τάσεις, που έχει σχεδιαστεί για να βοηθήσει τους επαγγελματίες του μάρκετινγκ να κατανοήσουν πώς θα αλλάξουν οι επιθυμίες και οι ανάγκες των καταναλωτών το επόμενο έτος και τι θα σημαίνει αυτό για τις στρατηγικές τους, τόσο εντός όσο και εκτός του TikTok.</span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Από τη διασκέδαση στη λειτουργικότητα, η νέα αυτή έκθεση θα επικεντρωθεί στην ανάλυση μακροπρόθεσμων, δυνάμεων κουλτούρας, που πρωτο-εμφανίζονται στο TikTok, στα βασικά μηνύματά τους και τις προϋποθέσεις που χρειάζονται, ώστε τα brands να έχουν επιτυχία στην πλατφόρμα.</span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Η έκθεση εστιάζει σε τρεις δυνάμεις - μετασχηματισμούς μεγάλης κλίμακας που δείχνουν πώς το TikTok διαμορφώνει την κουλτούρα - και τα σχετικά "σήματα" για καθεμία από αυτές, που δείχνουν αναδυόμενες συμπεριφορές και ενδιαφέροντα σε επιμέρους τομείς. </span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Με βάση την έρευνα και τις συμπεριφορές που έχουμε δει στο TikTok, προβλέπουμε ότι θα υπάρξουν τρεις κύριες δυνάμεις - τάσεις, που αναδεικνύουν αυτήν την αλλαγή:</span><br /><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">1. Ενεργή Ψυχαγωγία</span><br /><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">2. Κάνοντας χώρο για χαρά</span><br /><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">3. Ιδανικά που δημιουργεί η κοινότητα </span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Οι άνθρωποι έρχονται στο TikTok για να ανακαλύψουν αλήθειες και να καταρρίψουν μύθους, πράγμα που χτίζει αξιοπιστία και εμπιστοσύνη μεταξύ των Δημιουργών και του κοινού τους. 6 στους 10 (58%) των TikTokers λένε ότι είναι πιο πιθανό να εμπιστευθούν τα brands αφού μάθουν γι'αυτά από έναν δημιουργό στο TikTok.</span></p> <p><br /><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Για παράδειγμα, στην Ιταλία, η Tampax Italia ήρθε στο TikTok για μια καμπάνια ευαισθητοποίησης που στόχευε στο να απαντήσει ερωτήσεις για τον κόσμο των ταμπόν. Μαζί με την δημοφιλή δημιουργό Σίλβια Μπουράτο, ξεκίνησαν την καμπάνια "IMPOSSIBLE" (αδύνατο), με την οποία κατέρριψαν τους πιο συνηθισμένους φόβους και αμφιβολίες για τη χρήση ταμπόν. </span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Χρησιμοποιώντας το TopView, μία από τις λύσεις για διαφήμιση του TikTok, το μήνυμα του brand έφτανε στους ανθρώπους τη στιγμή που άνοιγαν την εφαρμογή. Αυτό δημιούργησε έναν εντυπωσιακό συνολικό αριθμό εμφανίσεων άνω των 34,6 εκατομμυρίων και engagement 17,75% που δείχνει πραγματικό ενδιαφέρον από την ιταλική κοινότητα TikTok.</span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Παρά την πληθώρα συμβουλών αυτοφροντίδας, ο κόσμος εξακολουθεί να παθαίνει burnout. Έτσι, αναζητά ουσιαστική αυτοφροντίδα για θέματα δημόσιας υγείας, εξουθένωσης στην εργασία και προσωπικών δυσκολιών.</span></p> <p><br /><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Τα μισά (50%) μέλη της κοινότητας του TikTok λένε ότι το TikTok ενισχύει τη διάθεσή τους και τους κάνει να νιώθουν χαρούμενοι ή/και θετικοί, με ακόμα δύο στους πέντε (41%) να πιστεύουν ότι "το να ανεβάσουν τη διάθεσή τους" είναι βασικό στο να τους δώσει κίνητρο για να κάνουν μια αγορά. Το 2023, το μήνυμα στο TikTok - και όχι μόνο - θα πρέπει να αντανακλά αυτήν την επιθυμία για χαλάρωση.</span></p> <p><br /><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Η δημιουργία περιεχομένου στο TikTok που βοηθά τους ανθρώπους να βρουν τη χαρά - ή που φέρνει χαρά μέσω του χιούμορ, της χαλάρωσης και των απόψεων με τις οποίες μπορούν να ταυτιστούν τα μέλη της κοινότητας - μπορεί να κάνει τη διαφορά για τα brands το 2023.</span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Μπορείτε να δείτε αναλυτικά την έκθεση <a href="https://sf16-scmcdn-sg.ibytedtos.com/obj/tcex/9a6ec8716be9165a36ffe231085f0ee19d29d157.pdf" target="_blank" rel="noopener noreferrer">εδώ</a>.</span></p> <p> </p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Μοιραστείτε το άρθρο</span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">[social_share googleplus="no" linkedin="yes" whatsapp="no" viber="no"]</span></p> <p> </p> <p><span style="font-family: verdana, geneva, sans-serif; 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return false;" href="http://www.facebook.com/sharer.php?u="> </a> <a class="fa fa-twitter" data-bs-toggle="tooltip" data-placement="top" title="Share On Twitter" onClick="window.open('http://twitter.com/share?url=&text=','Twitter share','width=600,height=300,left='+(screen.availWidth/2-300)+',top='+(screen.availHeight/2-150)+''); return false;" href="http://twitter.com/share?url=&text="> </a> <a class="fa fa-linkedin" data-bs-toggle="tooltip" data-placement="top" title="Share On LInkedin" onClick="window.open('http://www.linkedin.com/shareArticle?mini=true&url=','Linkedin','width=585,height=666,left='+(screen.availWidth/2-292)+',top='+(screen.availHeight/2-333)+''); return false;" href="http://www.linkedin.com/shareArticle?mini=true&url="> </a> </div> </div>  <a href="/digital-marketing/2895-protocol-kai-ikea-ananeosan-ti-synergasia-tous-gia-6i-xronia"> <img src="/images/joomlart/article/e4277b24b080d69d4b50c2dc533bc4bc.jpg" alt="PROTOCOL και ΙΚΕΑ ανανέωσαν τη συνεργασία τους για 6η χρονιά" itemprop="thumbnailUrl" /> </a> </div> <div class="newskit-blog-content-wrap"> <div class="entry-header"> <dl class="article-info"> <dt class="article-info-term"></dt> <dd class="category-name"> <i class="fa fa-folder-open-o" area-hidden="true"></i> <a href="/digital-marketing" itemprop="genre" data-toggle="tooltip" title="Κατηγορία Άρθρου">Digital Marketing</a> </dd> <dd class="published"> <i class="fa fa-calendar-o" area-hidden="true"></i> <time datetime="2023-01-31T11:37:25+02:00" itemprop="datePublished" data-toggle="tooltip" title="Ημερομηνία Δημοσίευσης"> 31 Ιανουαρίου 2023 </time> </dd> </dl> <h2 itemprop="name"> <a href="/digital-marketing/2895-protocol-kai-ikea-ananeosan-ti-synergasia-tous-gia-6i-xronia" itemprop="url"> PROTOCOL και ΙΚΕΑ ανανέωσαν τη συνεργασία τους για 6η χρονιά</a> </h2> </div> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">H <strong>PROTOCOL</strong> ανακοίνωσε πως ανανέωσε για 6η χρονιά τη συνεργασία της με την IKEA. Η επιτυχημένη συνεργασία αφορά στην υπηρεσία <strong>Digital Marketing Auditing & Consulting</strong>.</span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Η υπηρεσία της <a href="https://protocol.gr/" target="_blank" rel="noopener noreferrer">PROTOCOL</a> παρέχεται σε μηνιαία βάση στα <strong>ηλεκτρονικά καταστήματα της</strong> <strong>IKEA</strong> σε <strong>3 Ευρωπαϊκές αγορές</strong> και πιο συγκεκριμένα, στην Ελλάδα, την Κύπρο και τη Βουλγαρία.</span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Περιλαμβάνει λεπτομερείς αξιολογήσεις όλων των Digital Marketing ενεργειών, συμβουλές e-Commerce UI/UX και προβλέψεις απόδοσης των online πωλήσεων, με βάση αναλύσεις εναλλακτικών σεναρίων.</span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;"><a href="https://protocol.gr/" target="_blank" rel="noopener noreferrer"><img src="/images/2022Articles/PROTOCOL_LOGO.png" alt="" /></a> </span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Στόχος, από την αρχή της συνεργασίας των δύο εταιρειών, ήταν και παραμένει η ολοένα και καλύτερη αξιοποίηση του επενδυόμενου Budget, εκ μέρους της ΙΚΕΑ, στο Digital Marketing & Development.</span></p> <p> </p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Μοιραστείτε το άρθρο</span></p> <p>[social_share googleplus="no" linkedin="yes" whatsapp="no" viber="no"]</p> <p> </p> <p></p> <p><div class="mod-sppagebuilder sp-page-builder" data-module_id="216"> <div class="page-content"> <section id="section-id-1689437438500" class="sppb-section" ><div class="sppb-row-container"><div class="sppb-row"><div class="sppb-row-column " id="column-wrap-id-1689437438499"><div id="column-id-1689437438499" class="sppb-column " ><div class="sppb-column-addons"><div id="sppb-addon-wrapper-1689437461512" class="sppb-addon-wrapper addon-root-optin-form"><div id="sppb-addon-1689437461512" class="clearfix " ><div class="sppb-addon sppb-addon-optin-forms optintype-normal grid"><div class="sppb-optin-form-box sppb-row "><div class="sppb-optin-form-info-wrap media-position-top sppb-col-sm-12"><div class="sppb-optin-form-img-wrap sppb-optin-form-img"></div><div class="sppb-optin-form-details-wrap"><div class="sppb-optin-form-details"><p><br data-mce-bogus="1"></p></div></div></div><div class="sppb-optin-form-content sppb-col-sm-12"><form class="sppb-optin-form "><div class="sppb-form-group email-wrap "><input type="email" name="email" class="sppb-form-control" placeholder="Email" required="required" aria-label="email"></div><input type="hidden" name="acymversion" value="9.10.5"><input type="hidden" name="captcha_type" value="recaptcha"><input type="hidden" name="platform" value="acymailing"><input type="hidden" name="hidename" value="1"><input type="hidden" name="pageid" value="28"><input type="hidden" name="addonId" value="1689437461512"><div class="button-wrap" ><button type="submit" id="btn-1689437461512" class="sppb-btn sppb-btn-danger sppb-btn-rounded sppb-btn-custom" aria-label="Εγγραφείτε"><i class="fa" aria-hidden="true"></i> Εγγραφείτε</button></div></form><div style="display:none;margin-top:10px;" class="sppb-optin-form-status"></div></div></div></div><style type="text/css">#sppb-addon-1689437461512{ }#sppb-addon-1689437461512{ } @media (max-width: 1199.98px) {#sppb-addon-1689437461512{}} @media (max-width: 991.98px) {#sppb-addon-1689437461512{}} @media (max-width: 767.98px) {#sppb-addon-1689437461512{}} @media (max-width: 575.98px) {#sppb-addon-1689437461512{}}#sppb-addon-wrapper-1689437461512{ } @media (max-width: 1199.98px) {#sppb-addon-wrapper-1689437461512{}} @media (max-width: 991.98px) {#sppb-addon-wrapper-1689437461512{}} @media (max-width: 767.98px) {#sppb-addon-wrapper-1689437461512{}} @media (max-width: 575.98px) {#sppb-addon-wrapper-1689437461512{}}#sppb-addon-1689437461512 .sppb-addon-title{ }</style><style type="text/css">#sppb-addon-1689437461512 .sppb-addon-optin-forms{ text-align: center; 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return false;" href="http://www.facebook.com/sharer.php?u="> </a> <a class="fa fa-twitter" data-bs-toggle="tooltip" data-placement="top" title="Share On Twitter" onClick="window.open('http://twitter.com/share?url=&text=','Twitter share','width=600,height=300,left='+(screen.availWidth/2-300)+',top='+(screen.availHeight/2-150)+''); return false;" href="http://twitter.com/share?url=&text="> </a> <a class="fa fa-linkedin" data-bs-toggle="tooltip" data-placement="top" title="Share On LInkedin" onClick="window.open('http://www.linkedin.com/shareArticle?mini=true&url=','Linkedin','width=585,height=666,left='+(screen.availWidth/2-292)+',top='+(screen.availHeight/2-333)+''); return false;" href="http://www.linkedin.com/shareArticle?mini=true&url="> </a> </div> </div>  <a href="/digital-marketing/2881-forbes-to-mystiko-koumpi-tou-tiktok-kanei-viral-opoio-vinteo-thelei-i-etaireia"> <img src="/images/joomlart/article/ec6d7c55be779f1a762db0dddd79069d.jpg" alt="Forbes: Το "μυστικό κουμπί" του TikTok κάνει viral όποιο βίντεο θέλει η εταιρεία" itemprop="thumbnailUrl" /> </a> </div> <div class="newskit-blog-content-wrap"> <div class="entry-header"> <dl class="article-info"> <dt class="article-info-term"></dt> <dd class="category-name"> <i class="fa fa-folder-open-o" area-hidden="true"></i> <a href="/digital-marketing" itemprop="genre" data-toggle="tooltip" title="Κατηγορία Άρθρου">Digital Marketing</a> </dd> <dd class="published"> <i class="fa fa-calendar-o" area-hidden="true"></i> <time datetime="2023-01-26T01:00:06+02:00" itemprop="datePublished" data-toggle="tooltip" title="Ημερομηνία Δημοσίευσης"> 26 Ιανουαρίου 2023 </time> </dd> </dl> <h2 itemprop="name"> <a href="/digital-marketing/2881-forbes-to-mystiko-koumpi-tou-tiktok-kanei-viral-opoio-vinteo-thelei-i-etaireia" itemprop="url"> Forbes: Το "μυστικό κουμπί" του TikTok κάνει viral όποιο βίντεο θέλει η εταιρεία</a> </h2> </div> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Υπάλληλοι του <strong>TikTok</strong> επεμβαίνουν τακτικά σε μια διαδικασία χειροκίνητης προώθησης, η οποία διασφαλίζει ότι συγκεκριμένα βίντεο επιτυγχάνουν έναν ορισμένο αριθμό προβολών. Αυτό προκύπτει από δηλώσεις νυν και πρώην υπαλλήλων της πλατφόρμας, καθώς και έγγραφα που έφερε στη δημοσιότητα το Forbes.</span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Από πολλές απόψεις, αυτή είναι μια μορφή εποπτείας και επεμβατικότητας που ασκείται σε μια πλατφόρμα η οποία έγινε γνωστή για την αλγοριθμική της λειτουργία.</span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;"></span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Η συγκεκριμένη λειτουργία που ονομάζεται "heating", αναφέρεται στην προώθηση των βίντεο στη ροή "Για εσάς" μέσω χειροκίνητης παρέμβασης για την αύξηση της προβολής τους. Αυτό περιγράφεται σε ένα εσωτερικό έγγραφο του TikTok με τίτλο "MINT Heating Playbook".</span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Σε απάντηση στο <a href="https://www.forbes.com/sites/emilybaker-white/2023/01/20/tiktoks-secret-heating-button-can-make-anyone-go-viral/?sh=1a33a8226bfd" target="_blank" rel="noopener noreferrer">δημοσίευμα του Forbes</a>, ένας εκπρόσωπος της TikTok ανέφερε ότι, τουλάχιστον στις ΗΠΑ, μόνο λίγα άτομα έχουν τη δυνατότητα να εγκρίνουν περιεχόμενο για προώθηση και ότι το περιεχόμενο αυτό αποτελεί περίπου το 0,002% των βίντεο στις συγκεκριμένες ροές.</span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Για χρόνια, το TikTok περιγράφει τη σελίδα του "Για εσάς" ως μια εξατομικευμένη ροή τα αποτελέσματα της οποίας κατατάσσονται από έναν αλγόριθμο που προβλέπει τα ενδιαφέροντα των χρηστών, με βάση τη συμπεριφορά τους στην εφαρμογή.</span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">"Οι ανερχόμενοι δημιουργοί συρρέουν στην πλατφόρμα με την ελπίδα να επιτύχουν τη «φήμη του TikTok», η οποία βασίζεται στην πεποίθηση ότι το κατάλληλο περιεχόμενο μπορεί να γίνει viral", δήλωσε η αναλύτρια Jasmine Enberg. "Το γεγονός ότι το TikTok μπορεί να επιλέξει περιεχόμενο για προώθηση, βάζει μια σημαντική παράμετρο σε αυτήν την ιστορία. Το TikTok δεν έχει την πολυτέλεια να αποξενώσει τους δημιουργούς, καθώς αυτοί είναι που δίνουν αξία στην πλατφόρμα", πρόσθεσε.</span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Η λειτουργία "heating" πιθανότατα έχει ωφελήσει influencers και εταιρείες - δηλαδή αυτούς με τους οποίους η TikTok έχει επιχειρηματικές σχέσεις - σε βάρος άλλων. Ακόμα κι αν το TikTok δεν έχει ακολουθήσει αυτή την πρακτική για να προσελκύσει διαφημιστικά έσοδα, ή να προωθήσει ξεκάθαρα και αθέμιτα ορισμένους λογαριασμούς, σίγουρα μπορεί να δώσει έρεισμα για έρευνα στις ρυθμιστικές Αρχές.</span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Αυτό υποδηλώνει ότι τουλάχιστον κάποιες φορές, τα βίντεο στη σελίδα "Για εσάς" δε βρίσκονται εκεί επειδή το TikTok πιστεύει ότι θα σας αρέσουν. Αντίθετα, είναι εκεί επειδή η πλατφόρμα θέλει μια συγκεκριμένη εταιρεία ή δημιουργός να έχει περισσότερες προβολές. </span></p> <p> </p> <p><span style="font-size: 10pt;"><em><span style="font-family: verdana, geneva, sans-serif;">Πηγή: <a href="https://www.insiderintelligence.com/content/tiktok-heating-revelation-suggests-platform-isn-t-algorithmically-driven-many-thought" target="_blank" rel="noopener noreferrer">insiderintelligence</a></span></em></span></p> <p> </p> <p><span style="font-size: 10pt;"><em><span style="font-family: verdana, geneva, sans-serif;">Εικόνα: <a href="https://unsplash.com/de/@solenfeyissa" target="_blank" rel="noopener noreferrer">Solen Feyissa</a>, <a href="https://unsplash.com/" target="_blank" rel="noopener noreferrer">Unsplash</a></span></em></span><br /> </p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Μοιραστείτε το άρθρο</span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">[social_share googleplus="no" linkedin="yes" whatsapp="no" viber="no"]</span></p> <p><span style="font-family: verdana, geneva, sans-serif; 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return false;" href="http://www.facebook.com/sharer.php?u="> </a> <a class="fa fa-twitter" data-bs-toggle="tooltip" data-placement="top" title="Share On Twitter" onClick="window.open('http://twitter.com/share?url=&text=','Twitter share','width=600,height=300,left='+(screen.availWidth/2-300)+',top='+(screen.availHeight/2-150)+''); return false;" href="http://twitter.com/share?url=&text="> </a> <a class="fa fa-linkedin" data-bs-toggle="tooltip" data-placement="top" title="Share On LInkedin" onClick="window.open('http://www.linkedin.com/shareArticle?mini=true&url=','Linkedin','width=585,height=666,left='+(screen.availWidth/2-292)+',top='+(screen.availHeight/2-333)+''); return false;" href="http://www.linkedin.com/shareArticle?mini=true&url="> </a> </div> </div>  <a href="/digital-marketing/2883-nees-business-leitourgies-gia-to-viber-gia-ti-veltiosi-tis-epikoinonias-etaireias-xristi"> <img src="/images/joomlart/article/246e4d943d6f04aeb5a14dcdc6215dfe.jpg" alt="Νέες business λειτουργίες στο Viber για τη βελτίωση της επικοινωνίας εταιρείας-χρήστη" itemprop="thumbnailUrl" /> </a> </div> <div class="newskit-blog-content-wrap"> <div class="entry-header"> <dl class="article-info"> <dt class="article-info-term"></dt> <dd class="category-name"> <i class="fa fa-folder-open-o" area-hidden="true"></i> <a href="/digital-marketing" itemprop="genre" data-toggle="tooltip" title="Κατηγορία Άρθρου">Digital Marketing</a> </dd> <dd class="published"> <i class="fa fa-calendar-o" area-hidden="true"></i> <time datetime="2023-01-25T01:00:00+02:00" itemprop="datePublished" data-toggle="tooltip" title="Ημερομηνία Δημοσίευσης"> 25 Ιανουαρίου 2023 </time> </dd> </dl> <h2 itemprop="name"> <a href="/digital-marketing/2883-nees-business-leitourgies-gia-to-viber-gia-ti-veltiosi-tis-epikoinonias-etaireias-xristi" itemprop="url"> Νέες business λειτουργίες στο Viber για τη βελτίωση της επικοινωνίας εταιρείας-χρήστη</a> </h2> </div> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Η <a href="https://www.viber.com/en/">Rakuten Viber</a>, από τις κορυφαίες εταιρείες παγκοσμίως στην επικοινωνία με προσωπικά και ασφαλή μηνύματα και διά φωνής, ανακοίνωσε δύο σημαντικές κυκλοφορίες παγκοσμίως, ως ένα νέο στάδιο στην εξέλιξη της αλληλεπίδρασης επιχείρησης και χρήστη μέσα από την εφαρμογή. </span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Οι νέες λειτουργίες περιλαμβάνουν τα <strong>Εισερχόμενα Επιχειρήσεων</strong> και τον <strong>Εμπορικό Λογαριασμό</strong> με δυνατότητα αναζήτησης, που θα αποτελέσουν το επόμενο βήμα στη μακροπρόθεσμη στρατηγική του <strong>Viber</strong> να γίνει μία <strong>υπερ-εφαρμογή</strong>.</span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;"></span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Σύμφωνα με έρευνες, <a href="https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-value-of-getting-personalization-right-or-wrong-is-multiplying" target="_blank" rel="noopener noreferrer">το 71% των καταναλωτών</a> αναμένει από τις εταιρείες να προσφέρουν εξατομικευμένη επικοινωνία και το 82% των επιχειρήσεων σχεδιάζει να εφαρμόσει μια στρατηγική για να προσφέρει<a href="https://www.gartner.com/en/newsroom/press-releases/2021-11-18-gartner-survey-shows-64--of-customer-service-and-supp" target="_blank" rel="noopener noreferrer"> καλύτερη αξία στον πελάτη μέσω υπηρεσιών</a>. Έχοντας κατά νου τόσο τους χρήστες όσο και τις επιχειρήσεις, οι αλλαγές που φέρνει το Viber είναι ένα βήμα προς την παροχή καλύτερης εμπειρίας πελατών και αφοσίωσης σε μια μάρκα.</span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Με στόχο τη βελτίωση της επικοινωνίας εταιρείας-χρήστη, το Viber εισάγει τα Εισερχόμενα Επιχειρήσεων σε όλο τον κόσμο – έναν ειδικό φάκελο για αλληλεπιδράσεις εταιρείας-χρήστη, προσβάσιμο απευθείας από την κανονική οθόνη συνομιλιών ενός χρήστη. Η λειτουργία επιτρέπει την αποθήκευση και την οργάνωση όλων των επαγγελματικών μηνυμάτων από επίσημους λογαριασμούς επιχειρήσεων σε έναν φάκελο (όπως μια τραπεζική ειδοποίηση, μια επιβεβαίωση παραγγελίας από μια υπηρεσία παράδοσης, μια ειδική προσφορά από ένα κατάστημα κ.λπ.).</span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Τα <strong>Εισερχόμενα Επιχειρήσεων</strong> θα ενεργοποιηθούν μόλις ο χρήστης λάβει το πρώτο του <a href="https://www.forbusiness.viber.com/en/business-messages/" target="_blank" rel="noopener noreferrer">επαγγελματικό μήνυμα</a>. Για χρήστες που είχαν συνομιλίες με επιχειρήσεις στο παρελθόν, μόλις δημιουργηθεί ο φάκελος Εισερχόμενα Επιχειρήσεων στη λίστα με τις συνομιλίες τους, όλα τα επαγγελματικά μηνύματα θα πηγαίνουν εκεί ως προεπιλογή. Τα Εισερχόμενα Επιχειρήσεων θα επιτρέπουν στους χρήστες να προσαρμόζουν την εμπειρία τους στο Viber και να οργανώνουν τις αλληλεπιδράσεις με τις εταιρίες με τον πιο βολικό τρόπο για αυτούς:</span></p> <ul style="list-style-type: square;"> <li><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Καρφίτσωμα τη συνομιλίας μιας συγκεκριμένης μάρκας στο επάνω μέρος των Εισερχόμενων Επιχειρήσεων</span></li> <li><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Μετακίνηση οποιασδήποτε εταιρείας από τα Εισερχόμενα Επιχειρήσεων στην κυρίως οθόνη συνομιλιών.</span></li> <li><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Καρφίτσωμα οποιασδήποτε επαγγελματικής συνομιλίας στην κορυφή της κυρίως οθόνης συνομιλιών.</span></li> </ul> <p> </p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Ταυτόχρονα, γίνεται πιο εύκολο για ένα χρήστη να βρίσκει τις πιο πρόσφατες ειδοποιήσεις από μια επιχείρηση: ο φάκελος θα καρφιτσωθεί στο επάνω μέρος της οθόνης των συνομιλιών ως προεπιλογή και τα επαγγελματικά μηνύματα δεν θα αναμειγνύονται με τις προσωπικές συνομιλίες. Τα Εισερχόμενα Επιχειρήσεων θα επιτρέψουν την πιο αποτελεσματική επικοινωνία μεταξύ εταιρειών και χρηστών για τη βελτίωση της εξυπηρέτησης πελατών, την αύξηση της αφοσίωσης στη μάρκα και την αύξηση των πωλήσεων. <br /></span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Ένα άλλο βήμα προς την καλύτερη εμπειρία του πελάτη είναι ο νέος <strong>Εμπορικός Λογαριασμός</strong>, όπου οι χρήστες θα μπορούν να ανακαλύψουν όλους τους τρόπους αλληλεπίδρασης με μια εταιρεία σε ένα μόνο μέρος. Θα φιλοξενεί όλες τις επιχειρηματικές πληροφορίες, τις υπηρεσίες και τις συνομιλίες στο Viber κάτω από μια ενιαία επιχειρηματική οντότητα με δυνατότητα αναζήτησης:</span></p> <ul style="list-style-type: square;"> <li><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Οι χρήστες μπορούν να αναζητήσουν αυτούς τους λογαριασμούς (επιχειρήσεις) πληκτρολογώντας το όνομα της επιχείρησης στην κύρια γραμμή αναζήτησης του Viber.</span></li> <li><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Οι χρήστες που μπαίνουν σε έναν Εμπορικό Λογαριασμό θα βλέπουν τον τίτλο, το λογότυπο, το σήμα κατατεθέν, την περιγραφή, τα στοιχεία επικοινωνίας και τα κανάλια επικοινωνίας της εταιρείας που είναι διαθέσιμα στο Viber. Ο λογαριασμός μπορεί επίσης να προωθηθεί σε άλλους, αυξάνοντας την προβολή της μάρκας.</span></li> <li><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Οι εταιρείες θα μπορούν να προσθέτουν έως και τρεις διευθύνσεις, έναν ιστότοπο, έναν αριθμό τηλεφώνου και μια περιγραφή έως και 1000 χαρακτήρων για να βεβαιωθούν ότι οι χρήστες μπορούν να βρουν όλες τις πληροφορίες που αναζητούν.</span></li> </ul> <p> </p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Οι νέοι Εμπορικοί Λογαριασμοί με δυνατότητα αναζήτησης θα δώσουν περισσότερη δύναμη στους χρήστες: θα μπορούν <strong>να βρίσκουν εταιρείες</strong>, όχι απλά να περιμένουν να τους βρουν εκείνες, και να ξεκινούν την επικοινωνία με τις επιχειρήσεις από μόνοι τους. Οι Εμπορικοί Λογαριασμοί θα βελτιώσουν επίσης την εμπειρία των πελατών: οι χρήστες που θέλουν να συνδεθούν με μια επιχείρηση στο Viber θα μπορούν να επιλέξουν το κανάλι που προτιμούν και να απολαύσουν μια εμπειρία minisite εντός της εφαρμογής. Εν τω μεταξύ, οι εταιρείες θα εξορθολογήσουν την επικοινωνία τους με τους πελάτες και θα δημιουργήσουν απρόσκοπτες εμπειρίες πελατών.</span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Το Viber θα συνεχίσει να επεκτείνει τις δυνατότητες των Εμπορικών Λογαριασμών μετά την κυκλοφορία τους, προσθέτοντας περισσότερα κανάλια επικοινωνίας που θα είναι διαθέσιμα στα χέρια των χρηστών, περισσότερες υπηρεσίες σε έναν μόνο λογαριασμό και εκτεταμένες λειτουργίες, όπως τοποθεσία, κλήση επιχείρησης και άλλα.</span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Με τα Εισερχόμενα Επιχειρήσεων και τον Εμπορικό Λογαριασμό, το Viber στοχεύει να αυξήσει περαιτέρω την ασφάλεια και την εμπιστοσύνη των χρηστών κατά τη συνεργασία με μια επιχείρηση. Όλα τα επαγγελματικά μηνύματα από επαληθευμένες επιχειρήσεις θα πηγαίνουν στα Εισερχόμενα Επιχειρήσεων ως προεπιλογή, σε ένα φάκελο δηλαδή που δεν θα είναι προσβάσιμος από προσωπικούς λογαριασμούς που προσπαθούν να πλαστογραφήσουν μια επιχείρηση. Μια πολύτιμη προσθήκη είναι το «μπλε σημάδι» που βοηθά τους χρήστες να αναγνωρίσουν επαληθευμένες μάρκες. Οι Εμπορικοί Λογαριασμοί θα εμφανίζουν όλες τις πληροφορίες της επιχείρησης σε ένα μέρος, όπου οι χρήστες θα μπορούν εύκολα να έχουν πρόσβαση και να τις ελέγξουν.</span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Οι δύο λειτουργίες γίνονται σταδιακά διαθέσιμες σε όλο τον κόσμο, συμπεριλαμβανομένης της Ελλάδας, από τις 23 Ιανουαρίου 2023.</span></p> <p> </p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Μοιραστείτε το άρθρο</span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">[social_share googleplus="no" linkedin="yes" whatsapp="no" viber="no"]</span></p> <p> </p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;"></span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;"><div class="mod-sppagebuilder sp-page-builder" data-module_id="216"> <div class="page-content"> <section id="section-id-1689437438500" class="sppb-section" ><div class="sppb-row-container"><div class="sppb-row"><div class="sppb-row-column " id="column-wrap-id-1689437438499"><div id="column-id-1689437438499" class="sppb-column " ><div class="sppb-column-addons"><div id="sppb-addon-wrapper-1689437461512" class="sppb-addon-wrapper addon-root-optin-form"><div id="sppb-addon-1689437461512" class="clearfix " ><div class="sppb-addon sppb-addon-optin-forms optintype-normal grid"><div class="sppb-optin-form-box sppb-row "><div class="sppb-optin-form-info-wrap media-position-top sppb-col-sm-12"><div class="sppb-optin-form-img-wrap sppb-optin-form-img"></div><div class="sppb-optin-form-details-wrap"><div class="sppb-optin-form-details"><p><br data-mce-bogus="1"></p></div></div></div><div class="sppb-optin-form-content sppb-col-sm-12"><form class="sppb-optin-form "><div class="sppb-form-group email-wrap "><input type="email" name="email" class="sppb-form-control" placeholder="Email" required="required" aria-label="email"></div><input type="hidden" name="acymversion" value="9.10.5"><input type="hidden" name="captcha_type" value="recaptcha"><input type="hidden" name="platform" value="acymailing"><input type="hidden" name="hidename" value="1"><input type="hidden" name="pageid" value="28"><input type="hidden" name="addonId" value="1689437461512"><div class="button-wrap" ><button type="submit" id="btn-1689437461512" class="sppb-btn sppb-btn-danger sppb-btn-rounded sppb-btn-custom" aria-label="Εγγραφείτε"><i class="fa" aria-hidden="true"></i> Εγγραφείτε</button></div></form><div style="display:none;margin-top:10px;" class="sppb-optin-form-status"></div></div></div></div><style type="text/css">#sppb-addon-1689437461512{ }#sppb-addon-1689437461512{ } @media (max-width: 1199.98px) {#sppb-addon-1689437461512{}} @media (max-width: 991.98px) {#sppb-addon-1689437461512{}} @media (max-width: 767.98px) {#sppb-addon-1689437461512{}} @media (max-width: 575.98px) {#sppb-addon-1689437461512{}}#sppb-addon-wrapper-1689437461512{ } @media (max-width: 1199.98px) {#sppb-addon-wrapper-1689437461512{}} @media (max-width: 991.98px) {#sppb-addon-wrapper-1689437461512{}} @media (max-width: 767.98px) {#sppb-addon-wrapper-1689437461512{}} @media (max-width: 575.98px) {#sppb-addon-wrapper-1689437461512{}}#sppb-addon-1689437461512 .sppb-addon-title{ }</style><style type="text/css">#sppb-addon-1689437461512 .sppb-addon-optin-forms{ text-align: center; 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return false;" href="http://www.facebook.com/sharer.php?u="> </a> <a class="fa fa-twitter" data-bs-toggle="tooltip" data-placement="top" title="Share On Twitter" onClick="window.open('http://twitter.com/share?url=&text=','Twitter share','width=600,height=300,left='+(screen.availWidth/2-300)+',top='+(screen.availHeight/2-150)+''); return false;" href="http://twitter.com/share?url=&text="> </a> <a class="fa fa-linkedin" data-bs-toggle="tooltip" data-placement="top" title="Share On LInkedin" onClick="window.open('http://www.linkedin.com/shareArticle?mini=true&url=','Linkedin','width=585,height=666,left='+(screen.availWidth/2-292)+',top='+(screen.availHeight/2-333)+''); return false;" href="http://www.linkedin.com/shareArticle?mini=true&url="> </a> </div> </div>  <a href="/digital-marketing/2853-gia-proti-fora-apo-to-2014-oi-google-kai-meta-exasan-diafimistiko-meridio"> <img src="/images/joomlart/article/3d50d1c50461be217bd1968e4d330b97.jpg" alt="Για πρώτη φορά από το 2014 οι Google και Meta έχασαν διαφημιστικό μερίδιο" itemprop="thumbnailUrl" /> </a> </div> <div class="newskit-blog-content-wrap"> <div class="entry-header"> <dl class="article-info"> <dt class="article-info-term"></dt> <dd class="category-name"> <i class="fa fa-folder-open-o" area-hidden="true"></i> <a href="/digital-marketing" itemprop="genre" data-toggle="tooltip" title="Κατηγορία Άρθρου">Digital Marketing</a> </dd> <dd class="published"> <i class="fa fa-calendar-o" area-hidden="true"></i> <time datetime="2023-01-17T11:22:10+02:00" itemprop="datePublished" data-toggle="tooltip" title="Ημερομηνία Δημοσίευσης"> 17 Ιανουαρίου 2023 </time> </dd> </dl> <h2 itemprop="name"> <a href="/digital-marketing/2853-gia-proti-fora-apo-to-2014-oi-google-kai-meta-exasan-diafimistiko-meridio" itemprop="url"> Για πρώτη φορά από το 2014 οι Google και Meta έχασαν διαφημιστικό μερίδιο</a> </h2> </div> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Το 2022 σηματοδότησε την πρώτη χρονιά από το 2014 που το διαφημιστικό μερίδιο αγοράς τής <strong>Google</strong> και της <strong>Meta</strong> έπεσε κάτω από το 50%, φθάνοντας στο 48,4%. Μέχρι το τέλος του 2023, το ποσοστό τους αναμένεται να μειωθεί κι άλλο, στο 44,9%. Από την άλλη, η Amazon, το TikTok της ByteDance και οι υπηρεσίες ροής όπως το Netflix συνεχίζουν να αυξάνουν τα μερίδιά τους. </span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Οι χρήστες ξοδεύουν λιγότερο χρόνο σε ιστότοπους και υπηρεσίες όπως της Google και της Meta, επομένως δεν αποτελεί έκπληξη το γεγονός ότι οι εταιρείες αντιμετωπίζουν αυτή την κατάσταση - παρόλο που εξακολουθούν να αναπτύσσονται, αν και πιο αργά από άλλες πλατφόρμες ψηφιακών διαφημίσεων.</span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;"></span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Η Meta και άλλες πλατφόρμες υπέφεραν επίσης από το <strong>iOS14 update</strong> της Apple το 2021, το οποίο απαιτούσε από τις εφαρμογές στις συσκευές της εταιρείας να ρωτούν τους χρήστες εάν ήθελαν να παρακολουθούνται. Η πλειοψηφία των χρηστών <strong>iPhone</strong> επέλεξε όχι. Η <strong>Google</strong> δεν επηρεάστηκε από αυτήν την ενημέρωση του iOS.</span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Οι έμποροι θέλουν περισσότερες επιλογές για να διαφημιστούν και το <strong>TikTok</strong> δίνει αυτή την ευκαιρία. Η παρουσία του TikTok στην αγορά ψηφιακών διαφημίσεων υπερδιπλασιάστηκε το 2022, ενώ η <strong>Amazon</strong> κέρδισε μερίδιο αγοράς λόγω της δυνατότητάς της να στοχεύει χρήστες με βάση τις αγορές και το ιστορικό περιήγησής τους. </span></p> <p><br /> <br /><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Ωστόσο, σύμφωνα με το Insider Intelligence, αν και το TikTok υπερδιπλασίασε το ποσοστό του το 2022 και έχει σχεδόν 100 εκατομμύρια ενεργούς χρήστες στις ΗΠΑ μηνιαίως, το συνολικό μερίδιό του παρέμεινε μικρό, μόλις στο 2% των δαπανών για digital ads. Με βάση τα ίδια στοιχεία, η Amazon αντιπροσώπευε το 11,7% των δαπανών για ψηφιακές διαφημίσεις στις ΗΠΑ πέρυσι και αναμένεται να αυξηθεί στο 12,4% το 2023, ανέφερε το Insider. </span></p> <p><br /> <br /><br /><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Άλλοι έμποροι λιανικής έχουν ακολουθήσει τα βήματα της Amazon, δημιουργώντας επιχειρήσεις ψηφιακών διαφημίσεων με βάση τα δεδομένα των καταναλωτών τους, όπως η Walmart, η eBay, η Etsy και η Instacart.<br /></span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Όσον αφορά στο Netflix, πέρυσι ανακοίνωσε μια συνεργασία με τη Microsoft, για να διαθέσουν μαζί ένα συνδρομητικό πρόγραμμα που περιλαμβάνει διαφημίσεις. Από κορυφαία στελέχη της αγοράς, η είσοδος του Netflix, αλλά και της Disney στο χώρο, χαρακτηρίστικαν ως κινήσεις που αλλάζουν το παιχνίδι στο streaming που υποστηρίζεται από διαφημίσεις, αφού θα φέρουν έναν δυνητικά τεράστιο αριθμό θεατών και έναν πλούτο κορυφαίου βίντεο περιεχομένου.</span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Οι διαφημιστές θα πρέπει να γνωρίζουν τις αναδυόμενες πλατφόρμες, όπως και αυτές που παρουσιάζουν πτώση, αν και οι περισσότεροι προβλέπουν τις τάσεις πολύ πριν αποτυπωθούν με αριθμούς στην αγορά! Ωστόσο, τα στοιχεία βοηθούν στο να εμπεδωθεί αυτό που πολλοί διαφημιστές γνωρίζουν ήδη: Η διαφοροποίηση είναι το κλειδί.</span></p> <p> </p> <p><span style="font-size: 10pt;"><em><span style="font-family: verdana, geneva, sans-serif;">Πηγή: <a href="https://searchengineland.com/google-and-meta-are-losing-their-edge-as-tiktok-amazon-instacart-ads-grow-391062" target="_blank" rel="noopener noreferrer">searchengineland</a></span></em></span></p> <p> </p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><em>Εικόνα: <a href="https://unsplash.com/@goumbik" target="_blank" rel="noopener noreferrer">Lukas Blazek</a>, <a href="https://unsplash.com/" target="_blank" rel="noopener noreferrer">Unsplash</a></em></span><br /> </p> <p> </p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Μοιραστείτε το άρθρο</span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">[social_share googleplus="no" linkedin="yes" whatsapp="no" viber="no"]</span></p> <p> </p> <p><span style="font-family: verdana, geneva, sans-serif; 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return false;" href="http://www.facebook.com/sharer.php?u="> </a> <a class="fa fa-twitter" data-bs-toggle="tooltip" data-placement="top" title="Share On Twitter" onClick="window.open('http://twitter.com/share?url=&text=','Twitter share','width=600,height=300,left='+(screen.availWidth/2-300)+',top='+(screen.availHeight/2-150)+''); return false;" href="http://twitter.com/share?url=&text="> </a> <a class="fa fa-linkedin" data-bs-toggle="tooltip" data-placement="top" title="Share On LInkedin" onClick="window.open('http://www.linkedin.com/shareArticle?mini=true&url=','Linkedin','width=585,height=666,left='+(screen.availWidth/2-292)+',top='+(screen.availHeight/2-333)+''); return false;" href="http://www.linkedin.com/shareArticle?mini=true&url="> </a> </div> </div>  <a href="/digital-marketing/2850-oi-neoi-aisthanontai-kala-me-ta-social-media-alla-einai-evalotoi"> <img src="/images/joomlart/article/814c5fa8cc246f42c53a91bddf076dee.jpg" alt="Οι νέοι αισθάνονται καλά με τα social media αλλά είναι ευάλωτοι" itemprop="thumbnailUrl" /> </a> </div> <div class="newskit-blog-content-wrap"> <div class="entry-header"> <dl class="article-info"> <dt class="article-info-term"></dt> <dd class="category-name"> <i class="fa fa-folder-open-o" area-hidden="true"></i> <a href="/digital-marketing" itemprop="genre" data-toggle="tooltip" title="Κατηγορία Άρθρου">Digital Marketing</a> </dd> <dd class="published"> <i class="fa fa-calendar-o" area-hidden="true"></i> <time datetime="2023-01-10T14:38:02+02:00" itemprop="datePublished" data-toggle="tooltip" title="Ημερομηνία Δημοσίευσης"> 10 Ιανουαρίου 2023 </time> </dd> </dl> <h2 itemprop="name"> <a href="/digital-marketing/2850-oi-neoi-aisthanontai-kala-me-ta-social-media-alla-einai-evalotoi" itemprop="url"> Οι νέοι αισθάνονται καλά με τα social media αλλά είναι ευάλωτοι</a> </h2> </div> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Παρά την πανδημία, την ανάπτυξη του TikTok και τον πολλαπλασιασμό των έξυπνων συσκευών, οι σημερινοί νεαροί ενήλικες δηλώνουν ότι ξοδεύουν λιγότερο χρόνο στα μέσα κοινωνικής δικτύωσης από ό,τι όσοι ήταν στην ηλικία τους πριν από πέντε χρόνια, σύμφωνα με έρευνα της CivicScience.</span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Πιο συγκεκριμένα, το 2017, το 40% των ερωτηθέντων ηλικίας 18 έως 24 ετών δήλωσαν ότι περνούν λιγότερο από δύο ώρες την ημέρα στα μέσα κοινωνικής δικτύωσης, ενώ το 2022, ο αριθμός αυτός βρέθηκε στο 51%.</span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;"></span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Οι απαντήσεις των ερωτηθέντων, μεταξύ άλλων ευρημάτων, επιβεβαιώνουν <strong>αλλαγές</strong>, όπως η απομάκρυνσή τους από το Facebook και η στροφή σε άλλες πλατφόρμες.</span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Το 56% των ερωτηθέντων είπε ότι χρησιμοποιούσε το Facebook καθημερινά το 2017, σε σύγκριση με μόλις 29% το 2022. Η καθημερινή χρήση του Instagram τα πήγε καλύτερα, με 43% το 2017 και 41% το 2022.</span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Οι σημερινοί νεαροί χρήστες / καταναλωτές φαίνεται επίσης να αισθάνονται<strong> λιγότερο εξαρτημένοι</strong> από κινητές συσκευές. Το 2017, το 71% των ερωτηθέντων δήλωσαν ότι ένιωθαν εθισμένοι στις συσκευές τους, έναντι 56% στην περσινή έρευνα.</span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Ενώ τα δεδομένα της CivicScience δείχνουν ότι οι νεότερες ηλικιακές ομάδες πιστεύουν ότι ξοδεύουν λιγότερο χρόνο στα μέσα κοινωνικής δικτύωσης και αισθάνονται καλύτερα όσον αφορά στον αντίκτυπο που έχουν τα social media στην ψυχική τους υγεία, άλλα στοιχεία και έρευνες υποδηλώνουν το αντίθετο.</span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Σε μια δημοσκόπηση του Δεκεμβρίου σε καταναλωτές τής Gen Z, το 38% είπε ότι ξοδεύει περισσότερες από<strong> τέσσερις ώρες την ημέρα στα μέσα κοινωνικής δικτύωσης</strong>. Πλατφόρμες όπως το TikTok, έχοντας επίγνωση της ανησυχίας σχετικά με τις εθιστικές ροές και τη μορφή σύντομων βίντεο που φιλοξενούν, έχουν εισαγάγει λειτουργίες ειδικά σχεδιασμένες για να περιορίζουν το χρόνο που αφιερώνουν οι χρήστες.</span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Ο εξέχων ρόλος των μέσων κοινωνικής δικτύωσης στη σύγχρονη κουλτούρα μπορεί να κάνει τους νέους να το σκέφτονται λιγότερο, αλλά μελέτες από τρίτους, αλλά ακόμα και από τις ίδιες τις πλατφόρμες social media, καταγράφουν μια συσχέτιση μεταξύ της χρήσης των μέσων κοινωνικής δικτύωσης και της <strong>επιδείνωσης της ψυχικής υγείας</strong>.</span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Σύμφωνα με έρευνα των CVS και Morning Consult, το 83% των εκπαιδευτικών που προσέγγισαν <strong>μαθητές</strong> σχετικά με θέματα ψυχικής υγείας, είπε ότι η χρήση των μέσων κοινωνικής δικτύωσης είχε αρνητικό αντίκτυπο στους εφήβους, κατατάσσοντάς τα στις <strong>τέσσερις πρώτες αιτίες</strong>, μαζί με τον εκφοβισμό και τους οικογενειακούς στρεσογόνους παράγοντες. Επίσης, το 2021, μια έκθεση που διέρρευσε από το Instagram, αποκάλυψε εσωτερικά δεδομένα, τα οποία συσχετίζουν τη χρήση της πλατφόρμας με αρνητικές επιπτώσεις στην ψυχική υγεία έφηβων κοριτσιών.</span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Τελικά, η σχετικά θετική αντίληψη της Gen Z για τις πλατφόρμες κοινωνικής δικτύωσης είναι ένα σημάδι του σημαντικού ρόλου τους στο σύγχρονο πολιτισμό. Αλλά ακόμα κι αν οι νεαροί χρήστες αισθάνονται εντάξει για αυτό, τα δεδομένα δείχνουν ότι τα μέσα κοινωνικής δικτύωσης μπορεί να έχουν αρνητικές επιπτώσεις στην ψυχική τους υγεία.</span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;"> </span></p> <p><span style="font-size: 10pt;"><em><span style="font-family: verdana, geneva, sans-serif;">Εικόνα: <a href="https://unsplash.com/@fingerling" target="_blank" rel="noopener noreferrer">Azat Satlykov</a>, <a href="https://unsplash.com/" target="_blank" rel="noopener noreferrer">Unsplash</a><br /> </span></em></span></p> <p><span style="font-size: 10pt;"><em><span style="font-family: verdana, geneva, sans-serif;">Πηγή: <a href="https://www.insiderintelligence.com/content/teens-feel-good-about-social-media-data-tells-another-story">insiderintelligence</a></span></em></span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;"> </span></p> <p><span style="font-family: verdana, geneva, 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#section-id-1678103123881{padding-top:75px;padding-right:0px;padding-bottom:75px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}}@media (max-width:575.98px) {.sp-page-builder .page-content #section-id-1678103123881{padding-top:20px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}}#column-id-1678103123880{box-shadow:0 0 0 0 #FFFFFF;}#column-wrap-id-1678103123880{max-width:100%;flex-basis:100%;}@media (max-width:1199.98px) {#column-wrap-id-1678103123880{max-width:100%;flex-basis:100%;}}@media (max-width:991.98px) {#column-wrap-id-1678103123880{max-width:100%;flex-basis:100%;}}@media (max-width:767.98px) {#column-wrap-id-1678103123880{max-width:100%;flex-basis:100%;}}@media (max-width:575.98px) {#column-wrap-id-1678103123880{max-width:100%;flex-basis:100%;}}.sp-page-builder .page-content #section-id-1685544120790{box-shadow:0px 0px 0px 0px #FFFFFF;}.sp-page-builder .page-content #section-id-1685544120790{padding-top:1px;padding-right:0px;padding-bottom:1px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:-50px;margin-left:0px;}@media (max-width:575.98px) {.sp-page-builder .page-content #section-id-1685544120790{margin-top:-100px;margin-right:0px;margin-bottom:-100px;margin-left:0px;}}#column-id-1685544120789{box-shadow:0 0 0 0 #FFFFFF;}#column-wrap-id-1685544120789{max-width:100%;flex-basis:100%;}@media (max-width:1199.98px) {#column-wrap-id-1685544120789{max-width:100%;flex-basis:100%;}}@media (max-width:991.98px) {#column-wrap-id-1685544120789{max-width:100%;flex-basis:100%;}}@media (max-width:767.98px) {#column-wrap-id-1685544120789{max-width:100%;flex-basis:100%;}}@media (max-width:575.98px) {#column-wrap-id-1685544120789{max-width:100%;flex-basis:100%;}}.sp-page-builder .page-content #section-id-1497258236246{box-shadow:0px 0px 0px 0px #fff;}.sp-page-builder .page-content #section-id-1497258236246{padding-top:20px;padding-right:0px;padding-bottom:10px;padding-left:0px;margin-top:0px;margin-right:-10px;margin-bottom:0px;margin-left:-10px;}@media (max-width:991.98px) {.sp-page-builder .page-content #section-id-1497258236246{padding-top:0px;padding-right:0px;padding-bottom:20px;padding-left:0px;}}@media (max-width:767.98px) {.sp-page-builder .page-content #section-id-1497258236246{padding-top:0px;padding-right:0px;padding-bottom:20px;padding-left:0px;}}@media (max-width:575.98px) {.sp-page-builder .page-content #section-id-1497258236246{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}}#column-id-1497258236247{box-shadow:0px 0px 0px 0px ;}@media (max-width:767.98px) {#column-id-1497258236247{padding-top:20px;padding-right:0px;padding-bottom:0px;padding-left:0px;}}#column-wrap-id-1497258236247{max-width:100%;flex-basis:100%;}@media (max-width:1199.98px) {#column-wrap-id-1497258236247{max-width:100%;flex-basis:100%;}}@media (max-width:991.98px) {#column-wrap-id-1497258236247{max-width:100%;flex-basis:100%;}}@media (max-width:767.98px) {#column-wrap-id-1497258236247{max-width:100%;flex-basis:100%;}}@media (max-width:575.98px) {#column-wrap-id-1497258236247{max-width:100%;flex-basis:100%;}}.sp-page-builder .page-content #section-id-1680268962264{box-shadow:0px 0px 0px 0px #FFFFFF;}.sp-page-builder .page-content #section-id-1680268962264{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:-10px;margin-bottom:0px;margin-left:-10px;}@media (max-width:1199.98px) {.sp-page-builder .page-content #section-id-1680268962264{padding-top:0px;padding-right:0px;padding-bottom:1px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}}@media (max-width:991.98px) {.sp-page-builder .page-content #section-id-1680268962264{padding-top:0px;padding-right:0px;padding-bottom:1px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}}@media (max-width:767.98px) {.sp-page-builder .page-content #section-id-1680268962264{padding-top:1px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}}@media (max-width:575.98px) {.sp-page-builder .page-content #section-id-1680268962264{padding-top:0px;padding-right:0px;padding-bottom:20px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}}#column-wrap-id-1680268962263{max-width:100%;flex-basis:100%;}@media (max-width:1199.98px) {#column-wrap-id-1680268962263{max-width:100%;flex-basis:100%;}}@media (max-width:991.98px) {#column-wrap-id-1680268962263{max-width:100%;flex-basis:100%;}}@media (max-width:767.98px) {#column-wrap-id-1680268962263{max-width:100%;flex-basis:100%;}}@media (max-width:575.98px) {#column-wrap-id-1680268962263{max-width:100%;flex-basis:100%;margin-top:0px;margin-right:0px;margin-bottom:-50px;margin-left:0px;}}.sp-page-builder .page-content #section-id-1678102506738{box-shadow:0px 0px 0px 0px #FFFFFF;}.sp-page-builder .page-content #section-id-1678102506738{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:-10px;margin-bottom:0px;margin-left:-10px;}@media (max-width:1199.98px) {.sp-page-builder .page-content #section-id-1678102506738{padding-top:75px;padding-right:0px;padding-bottom:75px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}}@media (max-width:991.98px) {.sp-page-builder .page-content #section-id-1678102506738{padding-top:75px;padding-right:0px;padding-bottom:75px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}}@media (max-width:767.98px) {.sp-page-builder .page-content 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sp-page-builder" data-module_id="136"> <div class="page-content"> <section id="section-id-1663239394458" class="sppb-section" ><div class="sppb-row-container"><div class="sppb-row"><div class="sppb-row-column " id="column-wrap-id-1663239394457"><div id="column-id-1663239394457" class="sppb-column " ><div class="sppb-column-addons"><div id="sppb-addon-wrapper-1663239411110" class="sppb-addon-wrapper addon-root-feature"><div id="sppb-addon-1663239411110" class="clearfix " ><div class="sppb-addon sppb-addon-feature "><div class="sppb-addon-content"><h6 class="sppb-addon-title sppb-feature-box-title">Εγγραφή στο Newsletter</h6><div class="sppb-icon"><span class="sppb-icon-container" role="img" aria-label="Εγγραφή στο Newsletter"><i class="fas fa-envelope" aria-hidden="true"></i></span></div><div class="sppb-media-content"><div class="sppb-addon-text"><p>Θα λαμβάνετε κάθε εβδομάδα τα πιο hot άρθρα στο email σας!<br></p></div></div></div></div><style type="text/css">#sppb-addon-1663239411110{ }#sppb-addon-1663239411110{ padding-top: 20px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (max-width: 1199.98px) {#sppb-addon-1663239411110{}} @media (max-width: 991.98px) {#sppb-addon-1663239411110{}} @media (max-width: 767.98px) {#sppb-addon-1663239411110{}} @media (max-width: 575.98px) {#sppb-addon-1663239411110{}}#sppb-addon-wrapper-1663239411110{ margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } @media (max-width: 1199.98px) {#sppb-addon-wrapper-1663239411110{}} @media (max-width: 991.98px) {#sppb-addon-wrapper-1663239411110{}} @media (max-width: 767.98px) {#sppb-addon-wrapper-1663239411110{}} @media (max-width: 575.98px) {#sppb-addon-wrapper-1663239411110{}}#sppb-addon-1663239411110 .sppb-addon-title{ margin-top: 0px; margin-bottom: 0px; } @media (max-width: 1199.98px) {#sppb-addon-1663239411110 .sppb-addon-title{}} @media (max-width: 991.98px) {#sppb-addon-1663239411110 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{#sppb-addon-1663239411110 .sppb-media-content{}} @media (max-width: 575.98px) {#sppb-addon-1663239411110 .sppb-media-content{padding-top: 0px; padding-right: 20px; padding-bottom: 0px; padding-left: 10px;}}#sppb-addon-1663239411110 .sppb-addon-text{ font-size: 12px; } @media (max-width: 1199.98px) {#sppb-addon-1663239411110 .sppb-addon-text{}} @media (max-width: 991.98px) {#sppb-addon-1663239411110 .sppb-addon-text{}} @media (max-width: 767.98px) {#sppb-addon-1663239411110 .sppb-addon-text{}} @media (max-width: 575.98px) {#sppb-addon-1663239411110 .sppb-addon-text{}}#sppb-addon-1663239411110 .sppb-feature-box-title{ font-size: 16px; } @media (max-width: 1199.98px) {#sppb-addon-1663239411110 .sppb-feature-box-title{}} @media (max-width: 991.98px) {#sppb-addon-1663239411110 .sppb-feature-box-title{}} @media (max-width: 767.98px) {#sppb-addon-1663239411110 .sppb-feature-box-title{}} @media (max-width: 575.98px) {#sppb-addon-1663239411110 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.sppb-icon-container > i{ font-size: 40px;width: 40px;height: 40px;line-height: 40px; } @media (max-width: 1199.98px) {#sppb-addon-1663239411110 .sppb-icon .sppb-icon-container > i{font-size: 36px;width: 36px;height: 36px;line-height: 36px;}} @media (max-width: 991.98px) {#sppb-addon-1663239411110 .sppb-icon .sppb-icon-container > i{font-size: 36px;width: 36px;height: 36px;line-height: 36px;}} @media (max-width: 767.98px) {#sppb-addon-1663239411110 .sppb-icon .sppb-icon-container > i{font-size: 36px;width: 36px;height: 36px;line-height: 36px;}} @media (max-width: 575.98px) {#sppb-addon-1663239411110 .sppb-icon .sppb-icon-container > i{font-size: 30px;width: 30px;height: 30px;line-height: 30px;}}#sppb-addon-1663239411110 .sppb-addon-content{ text-align: center; } @media (max-width: 1199.98px) {#sppb-addon-1663239411110 .sppb-addon-content{text-align: center;}} @media (max-width: 991.98px) {#sppb-addon-1663239411110 .sppb-addon-content{text-align: center;}} @media (max-width: 767.98px) 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#btn-1663239411110.sppb-btn-custom{ padding: 8px 22px 10px 22px; } @media (max-width: 1199.98px) {#sppb-addon-1663239411110 #btn-1663239411110.sppb-btn-custom{padding: 8px 22px 10px 22px;}} @media (max-width: 991.98px) {#sppb-addon-1663239411110 #btn-1663239411110.sppb-btn-custom{padding: 8px 22px 10px 22px;}} @media (max-width: 767.98px) {#sppb-addon-1663239411110 #btn-1663239411110.sppb-btn-custom{padding: 8px 22px 10px 22px;}} @media (max-width: 575.98px) {#sppb-addon-1663239411110 #btn-1663239411110.sppb-btn-custom{padding: 8px 22px 10px 22px;}}#sppb-addon-1663239411110 #btn-1663239411110.sppb-btn-custom{ } @media (max-width: 1199.98px) {#sppb-addon-1663239411110 #btn-1663239411110.sppb-btn-custom{}} @media (max-width: 991.98px) {#sppb-addon-1663239411110 #btn-1663239411110.sppb-btn-custom{}} @media (max-width: 767.98px) {#sppb-addon-1663239411110 #btn-1663239411110.sppb-btn-custom{}} @media (max-width: 575.98px) {#sppb-addon-1663239411110 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id="acym_fulldiv_formAcym28371" > <form enctype="multipart/form-data" id="formAcym28371" name="formAcym28371" method="POST" action="/component/acym/frontusers?tmpl=component" onsubmit="return submitAcymForm('subscribe','formAcym28371', 'acymSubmitSubForm')"> <div class="acym_module_form"> <table class="acym_form"> <tr> <td class="onefield acyfield_1 acyfield_text"><input name="user[name]" placeholder="Ονοματεπώνυμο" value="" data-authorized-content="{"0":"all","regex":"","message":"\u039b\u03b1\u03bd\u03b8\u03b1\u03c3\u03bc\u03ad\u03bd\u03b7 \u03c4\u03b9\u03bc\u03ae \u03b3\u03b9\u03b1 \u03c4\u03bf \u03c0\u03b5\u03b4\u03af\u03bf \u039f\u03bd\u03bf\u03bc\u03b1\u03c4\u03b5\u03c0\u03ce\u03bd\u03c5\u03bc\u03bf"}" type="text" class="cell "><div class="acym__field__error__block" data-acym-field-id="1"></div></td></tr><tr><td class="onefield acyfield_2 acyfield_text"><input id="email_field_451" name="user[email]" placeholder="Email" value="" 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{#column-wrap-id-88e76bd0-6199-4e08-b453-ad77700a76b8{max-width:100%;flex-basis:100%;}}</style> </div> </div></div></div><div class="sp-module "><div class="sp-module-content"><div class="mod-sppagebuilder sp-page-builder" data-module_id="174"> <div class="page-content"> <section id="section-id-1689864488938" class="sppb-section" ><div class="sppb-row-container"><div class="sppb-row"><div class="sppb-row-column " id="column-wrap-id-1689864488939"><div id="column-id-1689864488939" class="sppb-column " ><div class="sppb-column-addons"><div id="sppb-addon-wrapper-3RhpdDshjmJtrHlrtcgVw" class="sppb-addon-wrapper addon-root-heading"><div id="sppb-addon-3RhpdDshjmJtrHlrtcgVw" class="clearfix " ><div class="sppb-addon sppb-addon-header"><h3 class="sppb-addon-title">Categories Menu</h3></div><style type="text/css">#sppb-addon-3RhpdDshjmJtrHlrtcgVw{ }#sppb-addon-3RhpdDshjmJtrHlrtcgVw{ }#sppb-addon-wrapper-3RhpdDshjmJtrHlrtcgVw{ }#sppb-addon-3RhpdDshjmJtrHlrtcgVw .sppb-addon-title{ 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sppb-col-sm-12"><form class="sppb-optin-form submit-button-inside"><div class='sppb-row has-grid'><div class="sppb-form-group email-wrap sppb-col-sm-12"><input type="email" name="email" class="sppb-form-control" placeholder="Email" required="required" aria-label="email"></div></div><div class='sppb-row has-grid'></div><input type="hidden" name="acymversion" value="9.10.5"><input type="hidden" name="captcha_type" value="recaptcha"><input type="hidden" name="platform" value="acymailing"><input type="hidden" name="hidename" value="1"><input type="hidden" name="pageid" value="28"><input type="hidden" name="addonId" value="1678202483556"><div class="button-wrap" ><button type="submit" id="btn-1678202483556" class="sppb-btn sppb-btn-secondary sppb-btn-square sppb-btn-custom" aria-label="Εγγραφείτε"><i class="fa" aria-hidden="true"></i> Εγγραφείτε</button></div></form><div style="display:none;margin-top:10px;" class="sppb-optin-form-status"></div></div></div></div><style 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input{}}#sppb-addon-1678202483556 .sppb-optin-form input::placeholder{ }#sppb-addon-1678202483556 #btn-1678202483556.sppb-btn-secondary{ padding: 8px 22px 10px 22px; } @media (max-width: 1199.98px) {#sppb-addon-1678202483556 #btn-1678202483556.sppb-btn-secondary{}} @media (max-width: 991.98px) {#sppb-addon-1678202483556 #btn-1678202483556.sppb-btn-secondary{}} @media (max-width: 767.98px) {#sppb-addon-1678202483556 #btn-1678202483556.sppb-btn-secondary{}} @media (max-width: 575.98px) {#sppb-addon-1678202483556 #btn-1678202483556.sppb-btn-secondary{}}#sppb-addon-1678202483556 #btn-1678202483556.sppb-btn-secondary{ } @media (max-width: 1199.98px) {#sppb-addon-1678202483556 #btn-1678202483556.sppb-btn-secondary{}} @media (max-width: 991.98px) {#sppb-addon-1678202483556 #btn-1678202483556.sppb-btn-secondary{}} @media (max-width: 767.98px) {#sppb-addon-1678202483556 #btn-1678202483556.sppb-btn-secondary{}} @media (max-width: 575.98px) {#sppb-addon-1678202483556 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.sppb-optin-form input{}}#sppb-addon-1678202483556 .sppb-addon-optin-forms{ }#sppb-addon-1678202483556 .button-wrap{ }#sppb-addon-1678202483556 #btn-1678202483556.sppb-btn-secondary{ padding: 8px 22px 10px 22px; } @media (max-width: 1199.98px) {#sppb-addon-1678202483556 #btn-1678202483556.sppb-btn-secondary{}} @media (max-width: 991.98px) {#sppb-addon-1678202483556 #btn-1678202483556.sppb-btn-secondary{}} @media (max-width: 767.98px) {#sppb-addon-1678202483556 #btn-1678202483556.sppb-btn-secondary{}} @media (max-width: 575.98px) {#sppb-addon-1678202483556 #btn-1678202483556.sppb-btn-secondary{}}#sppb-addon-1678202483556 #btn-1678202483556.sppb-btn-secondary{ } @media (max-width: 1199.98px) {#sppb-addon-1678202483556 #btn-1678202483556.sppb-btn-secondary{}} @media (max-width: 991.98px) {#sppb-addon-1678202483556 #btn-1678202483556.sppb-btn-secondary{}} @media (max-width: 767.98px) {#sppb-addon-1678202483556 #btn-1678202483556.sppb-btn-secondary{}} @media (max-width: 575.98px) {#sppb-addon-1678202483556 #btn-1678202483556.sppb-btn-secondary{}}#sppb-addon-1678202483556 #btn-1678202483556.sppb-btn-custom:hover{ }#sppb-addon-1678202483556 .sppb-btn i{ }</style></div></div></div></div></div></div></div></section><section id="section-id-1596109409226" class="sppb-section" ><div class="sppb-row-container"><div class="sppb-row"><div class="sppb-col-md-3 " id="column-wrap-id-1596109409258"><div id="column-id-1596109409258" class="sppb-column " ><div class="sppb-column-addons"><div id="sppb-addon-wrapper-EZM7v6BxxjlEzRk-QNagk" class="sppb-addon-wrapper addon-root-heading"><div id="sppb-addon-EZM7v6BxxjlEzRk-QNagk" class="clearfix " ><div class="sppb-addon sppb-addon-header"><h3 class="sppb-addon-title">Διεύθυνση εταιρείας</h3></div><style type="text/css">#sppb-addon-EZM7v6BxxjlEzRk-QNagk{ }#sppb-addon-EZM7v6BxxjlEzRk-QNagk{ }#sppb-addon-wrapper-EZM7v6BxxjlEzRk-QNagk{ }#sppb-addon-EZM7v6BxxjlEzRk-QNagk .sppb-addon-title{ }</style><style type="text/css">#sppb-addon-EZM7v6BxxjlEzRk-QNagk .sppb-addon-header .sppb-addon-title{ font-family: Roboto; font-weight: 300; font-size: 16px; letter-spacing: 0px; } @media (max-width: 1199.98px) {#sppb-addon-EZM7v6BxxjlEzRk-QNagk .sppb-addon-header .sppb-addon-title{font-size: 18px;letter-spacing: 0px;}} @media (max-width: 991.98px) {#sppb-addon-EZM7v6BxxjlEzRk-QNagk .sppb-addon-header .sppb-addon-title{font-size: 18px;letter-spacing: 0px;}} @media (max-width: 767.98px) {#sppb-addon-EZM7v6BxxjlEzRk-QNagk .sppb-addon-header .sppb-addon-title{font-size: 18px;letter-spacing: 0px;}} @media (max-width: 575.98px) {#sppb-addon-EZM7v6BxxjlEzRk-QNagk .sppb-addon-header .sppb-addon-title{font-size: 18px;letter-spacing: 0px;}}#sppb-addon-EZM7v6BxxjlEzRk-QNagk .sppb-addon.sppb-addon-header{ text-align: left; }#sppb-addon-EZM7v6BxxjlEzRk-QNagk .sppb-addon-header .sppb-addon-title{ margin-top: 0px; margin-right: 0px; margin-bottom: 22px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (max-width: 1199.98px) {#sppb-addon-EZM7v6BxxjlEzRk-QNagk .sppb-addon-header .sppb-addon-title{}} @media (max-width: 991.98px) {#sppb-addon-EZM7v6BxxjlEzRk-QNagk .sppb-addon-header .sppb-addon-title{}} @media (max-width: 767.98px) {#sppb-addon-EZM7v6BxxjlEzRk-QNagk .sppb-addon-header .sppb-addon-title{}} @media (max-width: 575.98px) {#sppb-addon-EZM7v6BxxjlEzRk-QNagk .sppb-addon-header .sppb-addon-title{}}</style></div></div><div id="sppb-addon-wrapper-1596109409259" class="sppb-addon-wrapper addon-root-text-block"><div id="sppb-addon-1596109409259" class="clearfix " ><div class="sppb-addon sppb-addon-text-block " ><div class="sppb-addon-content"><p>Ευμολπιδών 23<br />118 54, Αθήνα</p></div></div><style type="text/css">#sppb-addon-1596109409259{ }#sppb-addon-1596109409259{ color: #919191; border-radius: 0px; padding-top: 20px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (max-width: 1199.98px) {#sppb-addon-1596109409259{}} @media (max-width: 991.98px) {#sppb-addon-1596109409259{}} @media (max-width: 767.98px) {#sppb-addon-1596109409259{}} @media (max-width: 575.98px) {#sppb-addon-1596109409259{}}#sppb-addon-wrapper-1596109409259{ margin-top: 0px; margin-right: 0px; margin-bottom: 5px; margin-left: 0px; } @media (max-width: 1199.98px) {#sppb-addon-wrapper-1596109409259{margin-top: 20px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px;}} @media (max-width: 991.98px) {#sppb-addon-wrapper-1596109409259{margin-top: 20px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px;}} @media (max-width: 767.98px) {#sppb-addon-wrapper-1596109409259{margin-top: 20px; margin-right: 0px; margin-bottom: 10px; margin-left: 0px;}} @media (max-width: 575.98px) {#sppb-addon-wrapper-1596109409259{margin-top: 20px; margin-right: 0px; margin-bottom: 10px; margin-left: 0px;}}#sppb-addon-1596109409259 .sppb-addon-title{ color: #919191; }</style><style type="text/css">#sppb-addon-1596109409259 .sppb-addon-text-block{ text-align: left; } @media (max-width: 1199.98px) {#sppb-addon-1596109409259 .sppb-addon-text-block{}} @media (max-width: 991.98px) {#sppb-addon-1596109409259 .sppb-addon-text-block{}} @media (max-width: 767.98px) {#sppb-addon-1596109409259 .sppb-addon-text-block{}} @media (max-width: 575.98px) {#sppb-addon-1596109409259 .sppb-addon-text-block{}}#sppb-addon-1596109409259 .sppb-addon-text-block .sppb-addon-content{ font-family: Roboto; font-weight: 300; font-size: 14px; } @media (max-width: 1199.98px) {#sppb-addon-1596109409259 .sppb-addon-text-block .sppb-addon-content{}} @media (max-width: 991.98px) {#sppb-addon-1596109409259 .sppb-addon-text-block .sppb-addon-content{}} @media (max-width: 767.98px) {#sppb-addon-1596109409259 .sppb-addon-text-block .sppb-addon-content{font-size: 14px;}} @media (max-width: 575.98px) {#sppb-addon-1596109409259 .sppb-addon-text-block .sppb-addon-content{font-size: 14px;}}</style></div></div></div></div></div><div class="sppb-col-md-3 " id="column-wrap-id-1596109409261"><div id="column-id-1596109409261" class="sppb-column " ><div class="sppb-column-addons"><div id="sppb-addon-wrapper-ZybgbD0JSxcjrpsW82H2Q" class="sppb-addon-wrapper addon-root-heading"><div id="sppb-addon-ZybgbD0JSxcjrpsW82H2Q" class="clearfix " ><div class="sppb-addon sppb-addon-header"><h3 class="sppb-addon-title">Γενικές πληροφορίες</h3></div><style type="text/css">#sppb-addon-ZybgbD0JSxcjrpsW82H2Q{ }#sppb-addon-ZybgbD0JSxcjrpsW82H2Q{ }#sppb-addon-wrapper-ZybgbD0JSxcjrpsW82H2Q{ }#sppb-addon-ZybgbD0JSxcjrpsW82H2Q .sppb-addon-title{ }</style><style type="text/css">#sppb-addon-ZybgbD0JSxcjrpsW82H2Q .sppb-addon-header .sppb-addon-title{ font-family: Roboto; font-weight: 300; font-size: 16px; letter-spacing: 0px; } @media (max-width: 1199.98px) {#sppb-addon-ZybgbD0JSxcjrpsW82H2Q .sppb-addon-header .sppb-addon-title{font-size: 18px;letter-spacing: 0px;}} @media (max-width: 991.98px) {#sppb-addon-ZybgbD0JSxcjrpsW82H2Q .sppb-addon-header .sppb-addon-title{font-size: 18px;letter-spacing: 0px;}} @media (max-width: 767.98px) {#sppb-addon-ZybgbD0JSxcjrpsW82H2Q .sppb-addon-header .sppb-addon-title{font-size: 18px;letter-spacing: 0px;}} @media (max-width: 575.98px) {#sppb-addon-ZybgbD0JSxcjrpsW82H2Q .sppb-addon-header .sppb-addon-title{font-size: 18px;letter-spacing: 0px;}}#sppb-addon-ZybgbD0JSxcjrpsW82H2Q .sppb-addon.sppb-addon-header{ text-align: left; }#sppb-addon-ZybgbD0JSxcjrpsW82H2Q .sppb-addon-header .sppb-addon-title{ margin-top: 0px; margin-right: 0px; margin-bottom: 22px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (max-width: 1199.98px) {#sppb-addon-ZybgbD0JSxcjrpsW82H2Q .sppb-addon-header .sppb-addon-title{}} @media (max-width: 991.98px) {#sppb-addon-ZybgbD0JSxcjrpsW82H2Q .sppb-addon-header .sppb-addon-title{}} @media (max-width: 767.98px) {#sppb-addon-ZybgbD0JSxcjrpsW82H2Q .sppb-addon-header .sppb-addon-title{}} @media (max-width: 575.98px) {#sppb-addon-ZybgbD0JSxcjrpsW82H2Q .sppb-addon-header .sppb-addon-title{}}</style></div></div><div id="sppb-addon-wrapper-1596109409262" class="sppb-addon-wrapper addon-root-text-block"><div id="sppb-addon-1596109409262" class="clearfix " ><div class="sppb-addon sppb-addon-text-block " ><div class="sppb-addon-content"><p><a href="mailto:info@verticom.gr">info@verticom.gr<br /></a>(+30) 210 924 55 77</p></div></div><style type="text/css">#sppb-addon-1596109409262{ }#sppb-addon-1596109409262{ color: #919191; border-radius: 0px; padding-top: 20px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (max-width: 1199.98px) {#sppb-addon-1596109409262{}} @media (max-width: 991.98px) {#sppb-addon-1596109409262{}} @media (max-width: 767.98px) {#sppb-addon-1596109409262{}} @media (max-width: 575.98px) {#sppb-addon-1596109409262{}}#sppb-addon-wrapper-1596109409262{ margin-top: 0px; margin-right: 0px; margin-bottom: 30px; margin-left: 0px; } @media (max-width: 1199.98px) {#sppb-addon-wrapper-1596109409262{margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px;}} @media (max-width: 991.98px) {#sppb-addon-wrapper-1596109409262{margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px;}} @media (max-width: 767.98px) {#sppb-addon-wrapper-1596109409262{margin-top: 0px; margin-right: 0px; margin-bottom: 10px; margin-left: 0px;}} @media (max-width: 575.98px) {#sppb-addon-wrapper-1596109409262{margin-top: 0px; margin-right: 0px; margin-bottom: 10px; margin-left: 0px;}}#sppb-addon-1596109409262 a { color: #919191; } #sppb-addon-1596109409262 a:hover, #sppb-addon-1596109409262 a:focus, #sppb-addon-1596109409262 a:active { color: #ef3f48; } #sppb-addon-1596109409262 .sppb-addon-title{ color: #919191; }#sppb-addon-1596109409262 .sppb-addon-content{letter-spacing:1.5px;}</style><style type="text/css">#sppb-addon-1596109409262 .sppb-addon-text-block{ }#sppb-addon-1596109409262 .sppb-addon-text-block .sppb-addon-content{ font-family: Roboto; font-weight: 300; font-size: 14px; } @media (max-width: 1199.98px) {#sppb-addon-1596109409262 .sppb-addon-text-block .sppb-addon-content{}} @media (max-width: 991.98px) {#sppb-addon-1596109409262 .sppb-addon-text-block .sppb-addon-content{}} @media (max-width: 767.98px) {#sppb-addon-1596109409262 .sppb-addon-text-block .sppb-addon-content{font-size: 14px;}} @media (max-width: 575.98px) {#sppb-addon-1596109409262 .sppb-addon-text-block .sppb-addon-content{font-size: 14px;}}</style></div></div></div></div></div><div class="sppb-col-md-3 " id="column-wrap-id-1596109409263"><div id="column-id-1596109409263" class="sppb-column " ><div class="sppb-column-addons"><div id="sppb-addon-wrapper-jDI7lJYhEEh5SQnQIcVdD" class="sppb-addon-wrapper addon-root-heading"><div id="sppb-addon-jDI7lJYhEEh5SQnQIcVdD" class="clearfix " ><div class="sppb-addon sppb-addon-header"><h3 class="sppb-addon-title">Αρθρογραφία</h3></div><style type="text/css">#sppb-addon-jDI7lJYhEEh5SQnQIcVdD{ }#sppb-addon-jDI7lJYhEEh5SQnQIcVdD{ }#sppb-addon-wrapper-jDI7lJYhEEh5SQnQIcVdD{ }#sppb-addon-jDI7lJYhEEh5SQnQIcVdD .sppb-addon-title{ }</style><style type="text/css">#sppb-addon-jDI7lJYhEEh5SQnQIcVdD .sppb-addon-header .sppb-addon-title{ font-family: Roboto; font-weight: 300; font-size: 16px; letter-spacing: 0px; } @media (max-width: 1199.98px) {#sppb-addon-jDI7lJYhEEh5SQnQIcVdD .sppb-addon-header .sppb-addon-title{font-size: 18px;letter-spacing: 0px;}} @media (max-width: 991.98px) {#sppb-addon-jDI7lJYhEEh5SQnQIcVdD .sppb-addon-header .sppb-addon-title{font-size: 18px;letter-spacing: 0px;}} @media (max-width: 767.98px) {#sppb-addon-jDI7lJYhEEh5SQnQIcVdD .sppb-addon-header .sppb-addon-title{font-size: 18px;letter-spacing: 0px;}} @media (max-width: 575.98px) {#sppb-addon-jDI7lJYhEEh5SQnQIcVdD .sppb-addon-header .sppb-addon-title{font-size: 18px;letter-spacing: 0px;}}#sppb-addon-jDI7lJYhEEh5SQnQIcVdD .sppb-addon.sppb-addon-header{ text-align: left; }#sppb-addon-jDI7lJYhEEh5SQnQIcVdD .sppb-addon-header .sppb-addon-title{ margin-top: 0px; margin-right: 0px; margin-bottom: 22px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (max-width: 1199.98px) {#sppb-addon-jDI7lJYhEEh5SQnQIcVdD .sppb-addon-header .sppb-addon-title{}} @media (max-width: 991.98px) {#sppb-addon-jDI7lJYhEEh5SQnQIcVdD .sppb-addon-header .sppb-addon-title{}} @media (max-width: 767.98px) {#sppb-addon-jDI7lJYhEEh5SQnQIcVdD .sppb-addon-header .sppb-addon-title{}} @media (max-width: 575.98px) {#sppb-addon-jDI7lJYhEEh5SQnQIcVdD .sppb-addon-header .sppb-addon-title{}}</style></div></div><div id="sppb-addon-wrapper-1596109409264" class="sppb-addon-wrapper addon-root-text-block"><div id="sppb-addon-1596109409264" class="clearfix " ><div class="sppb-addon sppb-addon-text-block " ><div class="sppb-addon-content"><p><a href="mailto:news@wwn.gr">news@wwn.gr</a></p></div></div><style type="text/css">#sppb-addon-1596109409264{ }#sppb-addon-1596109409264{ color: #919191; border-radius: 0px; padding-top: 20px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (max-width: 1199.98px) {#sppb-addon-1596109409264{}} @media (max-width: 991.98px) {#sppb-addon-1596109409264{}} @media (max-width: 767.98px) {#sppb-addon-1596109409264{}} @media (max-width: 575.98px) {#sppb-addon-1596109409264{}}#sppb-addon-wrapper-1596109409264{ margin-top: 0px; margin-right: 0px; margin-bottom: 30px; margin-left: 0px; } @media (max-width: 1199.98px) {#sppb-addon-wrapper-1596109409264{margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px;}} @media (max-width: 991.98px) {#sppb-addon-wrapper-1596109409264{margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px;}} @media (max-width: 767.98px) {#sppb-addon-wrapper-1596109409264{margin-top: 0px; margin-right: 0px; margin-bottom: 10px; margin-left: 0px;}} @media (max-width: 575.98px) {#sppb-addon-wrapper-1596109409264{margin-top: 0px; margin-right: 0px; margin-bottom: 10px; margin-left: 0px;}}#sppb-addon-1596109409264 a { color: #919191; } #sppb-addon-1596109409264 a:hover, #sppb-addon-1596109409264 a:focus, #sppb-addon-1596109409264 a:active { color: #ef3f48; } #sppb-addon-1596109409264 .sppb-addon-title{ margin-bottom: 10px; color: #919191; } @media (max-width: 1199.98px) {#sppb-addon-1596109409264 .sppb-addon-title{}} @media (max-width: 991.98px) {#sppb-addon-1596109409264 .sppb-addon-title{}} @media (max-width: 767.98px) {#sppb-addon-1596109409264 .sppb-addon-title{}} @media (max-width: 575.98px) {#sppb-addon-1596109409264 .sppb-addon-title{}}#sppb-addon-1596109409264 .sppb-addon-content{letter-spacing:1.5px;}</style><style type="text/css">#sppb-addon-1596109409264 .sppb-addon-text-block{ }#sppb-addon-1596109409264 .sppb-addon-text-block .sppb-addon-content{ font-family: Roboto; font-weight: 300; font-size: 14px; } @media (max-width: 1199.98px) {#sppb-addon-1596109409264 .sppb-addon-text-block .sppb-addon-content{}} @media (max-width: 991.98px) {#sppb-addon-1596109409264 .sppb-addon-text-block .sppb-addon-content{}} @media (max-width: 767.98px) {#sppb-addon-1596109409264 .sppb-addon-text-block .sppb-addon-content{font-size: 14px;}} @media (max-width: 575.98px) {#sppb-addon-1596109409264 .sppb-addon-text-block .sppb-addon-content{font-size: 14px;}}</style></div></div></div></div></div><div class="sppb-col-md-3 " id="column-wrap-id-1596109409265"><div id="column-id-1596109409265" class="sppb-column " ><div class="sppb-column-addons"><div id="sppb-addon-wrapper-YTgqjY5udVQAn5jdPbBiZ" class="sppb-addon-wrapper addon-root-heading"><div id="sppb-addon-YTgqjY5udVQAn5jdPbBiZ" class="clearfix " ><div class="sppb-addon sppb-addon-header"><h3 class="sppb-addon-title">Διαφήμιση</h3></div><style type="text/css">#sppb-addon-YTgqjY5udVQAn5jdPbBiZ{ }#sppb-addon-YTgqjY5udVQAn5jdPbBiZ{ }#sppb-addon-wrapper-YTgqjY5udVQAn5jdPbBiZ{ }#sppb-addon-YTgqjY5udVQAn5jdPbBiZ .sppb-addon-title{ }</style><style type="text/css">#sppb-addon-YTgqjY5udVQAn5jdPbBiZ .sppb-addon-header .sppb-addon-title{ font-family: Roboto; font-weight: 300; font-size: 16px; letter-spacing: 0px; } @media (max-width: 1199.98px) {#sppb-addon-YTgqjY5udVQAn5jdPbBiZ .sppb-addon-header .sppb-addon-title{font-size: 18px;letter-spacing: 0px;}} @media (max-width: 991.98px) {#sppb-addon-YTgqjY5udVQAn5jdPbBiZ .sppb-addon-header .sppb-addon-title{font-size: 18px;letter-spacing: 0px;}} @media (max-width: 767.98px) {#sppb-addon-YTgqjY5udVQAn5jdPbBiZ .sppb-addon-header .sppb-addon-title{font-size: 18px;letter-spacing: 0px;}} @media (max-width: 575.98px) {#sppb-addon-YTgqjY5udVQAn5jdPbBiZ .sppb-addon-header .sppb-addon-title{font-size: 18px;letter-spacing: 0px;}}#sppb-addon-YTgqjY5udVQAn5jdPbBiZ .sppb-addon.sppb-addon-header{ text-align: left; }#sppb-addon-YTgqjY5udVQAn5jdPbBiZ .sppb-addon-header .sppb-addon-title{ margin-top: 0px; margin-right: 0px; margin-bottom: 22px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (max-width: 1199.98px) {#sppb-addon-YTgqjY5udVQAn5jdPbBiZ .sppb-addon-header .sppb-addon-title{}} @media (max-width: 991.98px) {#sppb-addon-YTgqjY5udVQAn5jdPbBiZ .sppb-addon-header .sppb-addon-title{}} @media (max-width: 767.98px) {#sppb-addon-YTgqjY5udVQAn5jdPbBiZ .sppb-addon-header .sppb-addon-title{}} @media (max-width: 575.98px) {#sppb-addon-YTgqjY5udVQAn5jdPbBiZ .sppb-addon-header .sppb-addon-title{}}</style></div></div><div id="sppb-addon-wrapper-1596109409266" class="sppb-addon-wrapper addon-root-text-block"><div id="sppb-addon-1596109409266" class="clearfix " ><div class="sppb-addon sppb-addon-text-block " ><div class="sppb-addon-content"><p><a href="mailto:info@wwn.gr">info@wwn.gr</a></p></div></div><style type="text/css">#sppb-addon-1596109409266{ box-shadow: 0px 0px 0px 0px ; }#sppb-addon-1596109409266{ color: #919191; padding-top: 20px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (max-width: 1199.98px) {#sppb-addon-1596109409266{}} @media (max-width: 991.98px) {#sppb-addon-1596109409266{}} @media (max-width: 767.98px) {#sppb-addon-1596109409266{}} @media (max-width: 575.98px) {#sppb-addon-1596109409266{}}#sppb-addon-wrapper-1596109409266{ } @media (max-width: 1199.98px) {#sppb-addon-wrapper-1596109409266{}} @media (max-width: 991.98px) {#sppb-addon-wrapper-1596109409266{}} @media (max-width: 767.98px) {#sppb-addon-wrapper-1596109409266{}} @media (max-width: 575.98px) {#sppb-addon-wrapper-1596109409266{}}#sppb-addon-1596109409266 a { color: #919191; } #sppb-addon-1596109409266 a:hover, #sppb-addon-1596109409266 a:focus, #sppb-addon-1596109409266 a:active { color: #ef3f48; } #sppb-addon-1596109409266 .sppb-addon-title{ margin-bottom: 10px; color: #919191; } @media (max-width: 1199.98px) {#sppb-addon-1596109409266 .sppb-addon-title{}} @media (max-width: 991.98px) {#sppb-addon-1596109409266 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