Strategy and Organisational Change | Our Expertise

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title="Behavioural Science in Practice" target="_self">Behavioural Science in Practice</a> </li> </ul> <ul> <li> <a href="/courses/executive-education/online/postgraduate-award-in-service-operations-management/" title="Service Operations Management" target="_self">Service Operations Management</a> </li> </ul> </li> <li class="parent parent--accordion executive"> <a href="/courses/executive-education/custom-courses/" title="" target="_self">Custom Courses</a> <ul> <li><a href="/courses/executive-education/custom-partnerships/" title="About our tailored solutions" target="_self">About our tailored solutions</a> </li> </ul> </li> <li class="parent parent--accordion executive"> <a href="/courses/executive-education/pathways/" title="" target="_self">masters Awards</a> <ul> <li class="hide-desktop"> <a href="/courses/executive-education/pathways" title="" target="_self">Overview</a> </li> <li> <a 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href="/courses/executive-education/pathways/business-analytics-for-executives/" title="Business Analytics for Executives" target="_self">Business Analytics for Executives</a> </li> <li> <a href="/courses/executive-education/pathways/business-impacts-of-artificial-intelligence/" title="Business Impacts of Artificial Intelligence" target="_self">Business Impacts of Artificial Intelligence</a> </li> <li> <a href="/courses/executive-education/pathways/creating-strategic-advantage/" title="Creating Strategic Advantage" target="_self">Creating Strategic Advantage</a> </li> <li> <a href="/courses/executive-education/pathways/developing-executive-leadership/" title="Developing Executive Leadership" target="_self">Developing Executive Leadership</a> </li> <li> <a href="/courses/executive-education/pathways/driving-digital-transformation-within-sales/" title="Driving Digital Transformation Within Sales" target="_self">Driving Digital Transformation Within Sales</a> </li> <li> <a href="/courses/executive-education/pathways/enhancing-customer-centricity-and-the-customer-voice/" title="Enhancing Customer Centricity and the Customer Voice" target="_self">Enhancing Customer Centricity and the Customer Voice</a> </li> <li> <a href="/courses/executive-education/pathways/entrepreneurship-and-innovation/" title="Entrepreneurship and Innovation" target="_self">Entrepreneurship and Innovation</a> </li> <li> <a href="/courses/executive-education/pathways/leading-an-agile-and-resilient-organisation/" title="Leading an Agile and Resilient Organisation" target="_self">Leading an Agile and Resilient Organisation</a> </li> <li> <a href="/courses/executive-education/pathways/leading-digital-transformation/" title="Leading Digital Transformation" target="_self">Leading Digital Transformation</a> </li> <li> <a href="/courses/executive-education/pathways/leading-people-through-change-and-disruption/" title="Leading People Through Change and Disruption" target="_self">Leading 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class="textarea "> <h2>Strategy and Organisational Change</h2> <p><span style="vertical-align:baseline">Building a strategic advantage is central to any organisation’s future, but with the fourth industrial revolution set to unleash technologies that could side-swipe any industry, create new ones and deconstruct the very notion of an ‘industry,’ strategists need new tools. </span></p> <p><span style="vertical-align:baseline">From open strategy and behavioural strategy to strategy process and practice, how organisations decipher what they need to do today will help them shape the future to their advantage. </span></p> <p><span style="vertical-align:baseline">With our research in top journals like <em>Academy of Management Review</em> and <em>Organization Science</em>, WBS is helping companies large and small to build the guiding principles they need to succeed, and our students benefit on highly-ranked courses like the MSc Marketing & Strategy. </span></p> </section>  <section class="blog-article-index "> <div class="container"> <header> <h2 class="title size-custom size-custom--01">Latest Strategy and Organisational Change Research </h2> <aside class="view-all"> <a href="/research/news/" title="" target="_self">View all</a> </aside> </header> <main class="list"> <article class="blog"> <a class="image" href="/news/strategy-lessons-from-the-1990s/" title="Back to the Future: Strategy lessons from the 1990s" target="_self"> <div class="src" style="background-image: url('/sites/wbs2020/cache/file/F5539649-F97C-1569-6FDAFC55EF681DEB_letterbox-promo.jpg?v=1.2');"> </div> </a> <div class="text"> <div class="category"> <i class="colour coreinsights--strategy"></i> <span class="label">Strategy and Organisational Change</span> </div> <span class="title"><a href="/news/strategy-lessons-from-the-1990s/"> Back to the Future: Strategy lessons from the 1990s </a></span> <div class="excerpt"> <p>Christian Stadler argues that firms should learn from General Electric's 1990s success rather than trying to emulate today's tech giants.</p> </div> </div> </article> <article class="blog"> <a class="image" href="/news/three-steps-for-firms-to-achieve-strategic-agility/" title="Three steps for firms to achieve strategic agility" target="_self"> <div class="src" style="background-image: url('/sites/wbs2020/cache/file/25F52B40-B6FC-5031-880303A940ACA39A_letterbox-promo.jpg?v=1.2');"> </div> </a> <div class="text"> <div class="category"> <i class="colour coreinsights--strategy"></i> <span class="label">Strategy and Organisational Change</span> </div> <span class="title"><a href="/news/three-steps-for-firms-to-achieve-strategic-agility/"> Three steps for firms to achieve strategic agility </a></span> <div class="excerpt"> <p>Organisations that thrive for decades shift their strategy to remain market leaders. Loizos Heracleous and Sotirios Paroutis reveal how.</p> </div> </div> </article> <article class="blog"> <a class="image" href="/news/trump-wants-more-trade-tariffs/" title="Trump wants more trade tariffs. What would that achieve?" target="_self"> <div class="src" style="background-image: url('/sites/wbs2020/cache/file/76742C44-0B33-7F5E-0878B982222FD980_letterbox-promo.jpg?v=1.2');"> </div> </a> <div class="text"> <div class="category"> <i class="colour coreinsights--strategy"></i> <span class="label">Strategy and Organisational Change</span> </div> <span class="title"><a href="/news/trump-wants-more-trade-tariffs/"> Trump wants more trade tariffs. What would that achieve? </a></span> <div class="excerpt"> <p>Mehmet Chakkol and Mark Johnson explore why Donald Trump's protectionist plans failed to make American supply chains great again.</p> </div> </div> </article> <article class="blog"> <a class="image" href="/news/boeing-recover-starliner-spacecraft-failure/" title="Can Boeing recover from its Starliner spacecraft failure?" target="_self"> <div class="src" style="background-image: url('/sites/wbs2020/cache/file/FEA44A5D-B856-6EA0-1DF3F8E7CEC4167C_letterbox-promo.jpg?v=1.2');"> </div> </a> <div class="text"> <div class="category"> <i class="colour coreinsights--strategy"></i> <span class="label">Strategy and Organisational Change</span> </div> <span class="title"><a href="/news/boeing-recover-starliner-spacecraft-failure/"> Can Boeing recover from its Starliner spacecraft failure? </a></span> <div class="excerpt"> <p>Two stranded astronauts will now return to Earth on the SpaceX Crew Dragon. Loizos Heracleous reveals what the setback means for Boeing.</p> </div> </div> </article> <article class="blog"> <a class="image" href="/news/generative-ai-hype-over/" title="The generative AI hype is almost over. What's next?" target="_self"> <div class="src" style="background-image: url('/sites/wbs2020/cache/file/617B708E-CA31-E533-F34E32777C2F763E_letterbox-promo.jpg?v=1.2');"> </div> </a> <div class="text"> <div class="category"> <i class="colour coreinsights--strategy"></i> <span class="label">Strategy and Organisational Change</span> </div> <span class="title"><a href="/news/generative-ai-hype-over/"> The generative AI hype is almost over. What's next? </a></span> <div class="excerpt"> <p>GenAI is approaching a trough of disillusionment. Christian Stadler urges firms to keep exploring how to harness it.</p> </div> </div> </article> <article class="blog"> <a class="image" href="/news/imitating-innovation-successful-strategy/" title="Why imitating innovation can be a successful strategy" target="_self"> <div class="src" style="background-image: url('/sites/wbs2020/cache/file/18AB5E28-F112-72D2-B769A3C133F291EC_letterbox-promo.jpg?v=1.2');"> </div> </a> <div class="text"> <div class="category"> <i class="colour coreinsights--strategy"></i> <span class="label">Strategy and Organisational Change</span> </div> <span class="title"><a href="/news/imitating-innovation-successful-strategy/"> Why imitating innovation can be a successful strategy </a></span> <div class="excerpt"> <p>Stefano Li Pira shares three steps for strategic imitation and reveals why it is more nuanced than simply copying competitors.</p> </div> </div> </article> <article class="blog"> <a class="image" href="/news/how-to-build-a-resilient-organisation/" title="How to build a resilient organisation聽" target="_self"> <div class="src" style="background-image: url('/sites/wbs2020/cache/file/88826257-E91E-4352-2363C463226C8692_letterbox-promo.jpg?v=1.2');"> </div> </a> <div class="text"> <div class="category"> <i class="colour coreinsights--strategy"></i> <span class="label">Strategy and Organisational Change</span> </div> <span class="title"><a href="/news/how-to-build-a-resilient-organisation/"> How to build a resilient organisation  </a></span> <div class="excerpt"> <p>In an increasingly uncertain and volatile environment, being resilient can also become a competitive advantage.</p> </div> </div> </article> <article class="blog"> <a class="image" href="/news/how-mpesa-cornered-the-market/" title="How M-PESA cornered the market in Kenya" target="_self"> <div class="src" style="background-image: url('/sites/wbs2020/cache/file/C598E25A-9EF5-A323-BC2FCA62EB319AE2_letterbox-promo.jpg?v=1.2');"> </div> </a> <div class="text"> <div class="category"> <i class="colour coreinsights--strategy"></i> <span class="label">Strategy and Organisational Change</span> </div> <span class="title"><a href="/news/how-mpesa-cornered-the-market/"> How M-PESA cornered the market in Kenya </a></span> <div class="excerpt"> <p>Christian Stadler reveals how mobile payment platform M-PESA outmanoeuvred some of the world's biggest firms to dominate in Kenya.</p> </div> </div> </article> <article class="blog"> <a class="image" href="/news/how-to-create-a-legacy-industry/" title="The vinyl revival: How to create a legacy industry" target="_self"> <div class="src" style="background-image: url('/sites/wbs2020/cache/file/F15F8025-E46E-EDF8-702A8EBEC038D7DD_letterbox-promo.jpg?v=1.2');"> </div> </a> <div class="text"> <div class="category"> <i class="colour coreinsights--strategy"></i> <span class="label">Strategy and Organisational Change</span> </div> <span class="title"><a href="/news/how-to-create-a-legacy-industry/"> The vinyl revival: How to create a legacy industry </a></span> <div class="excerpt"> <p>Rene Wiedner explores how the vinyl renaissance create a billion pound market and what it can teach leaders in other legacy industries.</p> </div> </div> </article> </main> </div> </section>  <section class="featured-img-aside-text margin-bottom--01 "> <h5 class="heading">Strategy and Organisational Change Subject Groups</h5> <div class="pane" style="margin-bottom: 30px"> <aside class="image" style="background-image: url('/sites/wbs2020/cache/file/C1C68A70-ED42-AED4-A3789A7C0E7FFFB1_letterbox-promo.jpg?v=1.2');"></aside> <aside class="textarea"> <h6 class="title">Strategy and International Business</h6> <div class="description"> <p></p> </div> <ul class="links">  <li><a href="/research/subject-groups/sib" title="" target="_blank" rel="noreferral">Strategy and International Business</a></li> </ul> </aside> </div> <div class="pane" style="margin-bottom: 30px"> <aside class="image" style="background-image: url('/sites/wbs2020/cache/file/C1C5372A-B3A5-BFD9-BD72A8F9173D1839_letterbox-promo.jpg?v=1.2');"></aside> <aside class="textarea"> <h6 class="title">Organisation and Work</h6> <div class="description"> <p></p> </div> <ul class="links">  <li><a href="/research/subject-groups/ow" title="" target="_blank" rel="noreferral">Organisation and Work</a></li> </ul> </aside> </div> </section>  <section class="featured-img-aside-text margin-bottom--01 "> <h5 class="heading">Strategy and Organisational Change Research Centres & Networks</h5> <div class="pane" style="margin-bottom: 30px"> <aside class="image" style="background-image: url('/sites/wbs2020/cache/file/C1E6DD65-A1F8-3008-60667C6F640F2DDB_letterbox-promo.jpg?v=1.2');"></aside> <aside class="textarea"> <h6 class="title">The Enterprise Research Centre</h6> <div class="description"> <p></p> </div> <ul class="links">  <li><a href="/research/research-centres-and-networks/erc" title="" target="_blank" rel="noreferral">The Enterprise Research 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