DoubleClick.com || Products

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id="top-nav-main-dd-oprod-list">  <li class="title"><a>AD SERVING</a></li> <li class="NavSubItem"><a href="/web/20081205015839/http://www.doubleclick.com/products/dfa/index.aspx" id="ctl00_A5">DART for Advertisers</a></li> <li class="NavSubItem"><a href="/web/20081205015839/http://www.doubleclick.com/products/dfp/index.aspx" id="ctl00_A6">DART for Publishers</a></li> <li class="NavSubItem"><a href="/web/20081205015839/http://www.doubleclick.com/products/dart/index.aspx" id="ctl00_A7">DART Enterprise</a></li> <li class="NavSubItem"><a href="/web/20081205015839/http://www.doubleclick.com/products/instream/index.aspx" id="ctl00_A8">DoubleClick In-Stream</a></li> <li class="NavSubItem"><a href="/web/20081205015839/http://www.doubleclick.com/products/mobile/index.aspx" id="ctl00_A9">DoubleClick Mobile</a></li> <li class="title"><a>RICH MEDIA & VIDEO</a></li> <li class="NavSubItem"><a href="/web/20081205015839/http://www.doubleclick.com/products/richmedia/index.aspx" id="ctl00_A18">DoubleClick Rich Media & Video</a></li> <li class="title"><a>SEARCH SOLUTIONS</a></li> <li class="NavSubItem"><a href="/web/20081205015839/http://www.doubleclick.com/products/dartsearch/index.aspx" id="ctl00_A15">DART Search</a></li> <li class="title"><a>MARKETPLACE</a></li> <li class="NavSubItem"><a href="/web/20081205015839/http://www.doubleclick.com/products/advertisingexchange/index.aspx" id="ctl00_A10">DoubleClick Advertising Exchange</a></li> <li class="title"><a>AFFILIATE</a></li> <li class="NavSubItem"><a href="/web/20081205015839/http://www.doubleclick.com/products/googleaffiliate/index.aspx" id="ctl00_A17">Google Affiliate Network</a></li> <li class="title"><a>OPTIMIZATION</a></li> <li class="NavSubItem"><a href="index.aspx" id="ctl00_A11">DART Adapt</a></li> <li class="title"><a>WORKFLOW AUTOMATION</a></li> <li class="NavSubItem"><a href="/web/20081205015839/http://www.doubleclick.com/products/mediavisor/index.aspx" id="ctl00_A13">MediaVisor</a></li> <li class="NavSubItem"><a href="/web/20081205015839/http://www.doubleclick.com/products/salesmanager/index.aspx" id="ctl00_A14">DART Sales Manager</a></li> </ul> <div id="top-nav-main-dd-oprod-list-border-left" class="border-left"></div> <div id="top-nav-main-dd-oprod-list-border-right" class="border-right"></div> <div class="clear"></div> <div id="top-nav-main-dd-oprod-list-border-bottom" class="border-bottom"></div> </div> </div>   <div id="top-nav-main-dd-ins" class=""> <a id="top-nav-main-dd-ins-but" onmouseover="ChangeCssClass('top-nav-main-dd-ins-list-wrapper', 'show'); ChangeCssClass('top-nav-main-dd-ins', 'selected')" onmouseout="ChangeCssClass('top-nav-main-dd-ins-list-wrapper', 'hide'); ChangeCssClass('top-nav-main-dd-ins', '')"><img src="/web/20081205015839im_/http://www.doubleclick.com/images/blank.gif" id="ctl00_Img8" alt="Insight & Innovation"/></a> <div id="top-nav-main-dd-ins-list-wrapper" class="hide" onmouseover="ChangeCssClass('top-nav-main-dd-ins-list-wrapper', 'show'); 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id="top-nav-main-dd-ins-list-border-bottom" class="border-bottom"></div> </div> </div>   <div id="top-nav-main-dd-serv" class=""> <a id="top-nav-main-dd-serv-but" onmouseover="ChangeCssClass('top-nav-main-dd-serv-list-wrapper', 'show'); ChangeCssClass('top-nav-main-dd-serv', 'selected')" onmouseout="ChangeCssClass('top-nav-main-dd-serv-list-wrapper', 'hide'); ChangeCssClass('top-nav-main-dd-serv', '')"><img src="/web/20081205015839im_/http://www.doubleclick.com/images/blank.gif" id="ctl00_Img9" alt="Services & Support"/></a> <div id="top-nav-main-dd-serv-list-wrapper" class="hide" onmouseover="ChangeCssClass('top-nav-main-dd-serv-list-wrapper', 'show'); ChangeCssClass('top-nav-main-dd-serv', 'selected')" onmouseout="ChangeCssClass('top-nav-main-dd-serv-list-wrapper', 'hide'); ChangeCssClass('top-nav-main-dd-serv', '')"> <ul id="top-nav-main-dd-serv-list">  <li class="NavSubItemFirst"><a href="/web/20081205015839/http://www.doubleclick.com/support/overview.aspx" id="ctl00_zz24">Overview</a></li> <li class="NavSubItem"><a href="/web/20081205015839/http://www.doubleclick.com/support/support.aspx" id="ctl00_A25">Support</a></li> <li class="NavSubItem"><a href="/web/20081205015839/http://www.doubleclick.com/support/training.aspx" id="ctl00_A12">Training</a></li> <li class="NavSubItem"><a href="/web/20081205015839/http://www.doubleclick.com/support/consulting_services.aspx" id="ctl00_A26">Consulting Services</a></li>  </ul> <div id="top-nav-main-dd-serv-list-border-left" class="border-left"></div> <div id="top-nav-main-dd-serv-list-border-right" class="border-right"></div> <div class="clear"></div> <div id="top-nav-main-dd-serv-list-border-bottom" class="border-bottom"></div> </div> </div>  </div>   </div>  </div> <div id="mid"> <div id="mid-left"> <div class="content" id="mid-left-content">  <h1> <div id="ctl00_MainPageContent_ContentBlock1"> <h1>DART Adapt<br/></h1> </div> </h1> <p> <div id="ctl00_MainPageContent_ContentBlock2"> <p>Savvy web publishers are always on the lookout for an effective revenue driver. DART Adapt, DoubleClick’s highly advanced optimization solution, is exactly that. An industry-leading optimization solution that supercharges ad performance, DoubleClick’s DART Adapt solution raises the value of your premium inventory and optimizes yield for your non-premium inventory. Best of all, optimizing any piece of inventory is as easy as clicking a button. You decide what to optimize.</p> <p>DoubleClick’s DART Adapt solution is an unparalleled combination of modeling, technology and consultative services that enables you to align ad serving with your business goals. It is automated, customizable, powerful, and adaptive.</p> <p>DART Adapt is uniquely positioned as an optimization solution. It is fully integrated with the industry’s leading third-party ad serving solution, DoubleClick’s DART for Publishers solution.</p> <h2>Choose Your Goal</h2> <p>DART Adapt has the flexibility to address the optimization needs of multiple campaign types:</p> <ul> <li><strong>Premium Advertiser Inventory</strong>: Increase customer satisfaction and share of advertiser wallet with a solution that improves campaign performance by increasing all desired activities (conversions, clicks, downloads, etc.) for premium advertisers.</li> <li><strong>Non-Premium Inventory</strong>: Maximize yield from your CPC and CPA campaigns using DART Adapt’s advanced optimization methodology. DoubleClick’s DART Adapt uses an eCPM model to optimize both CPM and performance-based campaigns in tandem, ensuring maximum profitability across all inventory types.</li> </ul> <h2>Measure Performance</h2> <p>DART Adapt provides validation for publishers and their clients through a built-in control group that demonstrates the percentage lift for each optimized campaign. With this powerful reporting tool, you and your clients will know the solution is working.</p> <h2>Optimize Your Ads With Push-button Simplicity</h2> <p>DoubleClick’s DART Adapt solution uses a sophisticated algorithm to automatically and seamlessly match ads to the users most likely to respond. After activating DART Adapt, Web publishers need only click a single button to begin optimizing campaigns.<br/></p> </div> </p> <br/><br/>  </div> <hr class="hide"/> </div> <div id="ctl00_right_column"> <div id="mid-right"> <div class="UserControlPanelMain"> <div class="UserControlPanelTopRound"> </div> <div class="UserControlPanelTopHalf"> <div class="UserControlPanelTopHalfButtons"> <a class="UserControlPanelEmailButton" href="javascript:send_email_to_friend('http://web.archive.org/web/20081205015839/http://doubleclick.com/products/adapt/index.aspx');">EMAIL »</a> <a id="ctl00_RightSideColumnContent_visitor_tools1_btn_print" class="UserControlPanelPrintButton" href="/web/20081205015839/http://www.doubleclick.com/products/adapt/index.aspx?print=yes" target="_blank">PRINT »</a> <div class="bx_font_label"> ADJUST TEXT </div> <div class="bx_font_buttons"> <a id="ctl00_RightSideColumnContent_visitor_tools1_btn_font_small" href="javascript:__doPostBack('ctl00$RightSideColumnContent$visitor_tools1$btn_font_small','')"><img src="/web/20081205015839im_/http://www.doubleclick.com/images/dc_typezoom_1_on.gif" id="ctl00_RightSideColumnContent_visitor_tools1_Img11" alt="Small Font" border="0"/></a> <a id="ctl00_RightSideColumnContent_visitor_tools1_btn_font_normal" href="javascript:__doPostBack('ctl00$RightSideColumnContent$visitor_tools1$btn_font_normal','')"><img src="/web/20081205015839im_/http://www.doubleclick.com/images/dc_typezoom_2_on.gif" id="ctl00_RightSideColumnContent_visitor_tools1_Img12" alt="Normal Font" border="0"/></a> <a id="ctl00_RightSideColumnContent_visitor_tools1_btn_font_large" href="javascript:__doPostBack('ctl00$RightSideColumnContent$visitor_tools1$btn_font_large','')"><img src="/web/20081205015839im_/http://www.doubleclick.com/images/dc_typezoom_3_on.gif" id="ctl00_RightSideColumnContent_visitor_tools1_Img13" alt="Large Font" border="0"/></a> </div> </div> </div> <div class="UserControlPanelBottomHalf"> <div class="UserControlPanelHelpButton"> <a href="http://web.archive.org/web/20081205015839/http://help.doubleclick.com/" id="ctl00_RightSideColumnContent_visitor_tools1_aSignIn" target="_blank"><b>Sign In</b> for Services and Support »</a> </div> </div> <div class="UserControlPanelBottomRound"> </div> </div> <div class="subnav"> <div class="top"></div> <div class="background"> <div class="content"> <ul class="sifr"> <li class="subnav-title"><a href="index.aspx">DART Adapt</a></li> <li><a href="benefits.aspx">FEATURES & BENEFITS</a></li><li><a href="benefits_agencies.aspx">BENEFITS FOR AGENCIES</a></li><li><a href="/web/20081205015839/http://www.doubleclick.com/insight/casestudies/index.aspx?csfilter=DART Adapt">CASE STUDIES & TESTIMONIALS</a></li><li><a href="view_demo.aspx">VIEW DEMO</a></li><li><a href="/web/20081205015839/http://www.doubleclick.com/contact/contact_publisher.aspx?productname=DART Adapt">CONTACT A REPRESENTATIVE</a></li> </ul> </div> </div> <div class="bottom"> </div> </div> <div class="RightPromotionsContainer"> <div id="ctl00_RightSideColumnContent_Subnav1_ContentBlock1"> <a href="/web/20081205015839/http://www.doubleclick.com/insight/downloadResearch.aspx?fileName=dc_dartadaptopt_0704.pdf" target="_blank"><img title="Highly Advanced Optimization Solution" height="127" alt="Highly Advanced Optimization Solution" src="/web/20081205015839im_/http://www.doubleclick.com/uploadedImages/Products/adapt/DA1.jpg" width="248" border="0"/></a><a href="/web/20081205015839/http://www.doubleclick.com/products/dfp/index.aspx"><img title="DART for Publishers" height="127" alt="DART for Publishers" src="/web/20081205015839im_/http://www.doubleclick.com/uploadedImages/Products/adapt/DA2.jpg" width="248" border="0"/></a><img title="FROM OUR CLIENTS" height="200" alt="FROM OUR CLIENTS" src="/web/20081205015839im_/http://www.doubleclick.com/uploadedImages/Products/adapt/DAtestimonial.jpg" width="248" border="0"/> </div> </div> </div> </div> <div class="clear"></div> </div>   <div id="ctl00_footer"> <div id="footer" runat="server"><div id="footer-nav-int"><div name="kdk"><ul> <li><a href="http://web.archive.org/web/20081205015839/http://www2.doubleclick.com/apac/">ASIA/PACIFIC</a></li> <li><a href="http://web.archive.org/web/20081205015839/http://emea.doubleclick.com/de">DEUTSCHLAND</a></li> <li><a href="http://web.archive.org/web/20081205015839/http://emea.doubleclick.com/es">ESPAÑA</a></li> <li><a href="http://web.archive.org/web/20081205015839/http://emea.doubleclick.com/fr/">FRANCE</a></li> <li><a href="http://web.archive.org/web/20081205015839/http://emea.doubleclick.com/uk/">UNITED KINGDOM</a></li> <li><a href="/web/20081205015839/http://www.doubleclick.com/">UNITED STATES</a></li> </ul> </div></div><div id="footer-copy" style="MARGIN-LEFT: 0px"><a href="#"><img title="Trust1" height="24" alt="Trust1" src="/web/20081205015839im_/http://www.doubleclick.com/uploadedImages/footer-copy-trust.gif" width="86" border="0"/></a><div id="footer-copy-text">© 2008 Google Inc. 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