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menu-type-default"><ul class="menu gap-4 menu-level-1 container"><li class="menu-item menu-item--expanded menu-item--view-mode--no-text"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Featured Card">Featured Card</span> <button aria-label="Expand menu Featured Card" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-no-text menu-dropdown menu-dropdown-1 menu-type-no_text"><ul class="menu gap-4 menu-level-2"><li class="menu-item menu-item--view-mode--card-link"><div class="card-promo flex gap-1 px-2 py-1 md:p-3 rounded-3xl items-center justify-between md:w-[404px] bg-primary-bass_black ut-bg-dark mb-2 last:mb-0"><div><p class="text-base md:text-xl font-bold">Pulse Report: Retail, Q1 2025</p><p class="mt-1 text-primary-adagio_gray"><div>Get your finger on the pulse of consumer trends</div></p> <a aria-label="Pulse Report: Retail, Q1 2025" class="link link-primary" href="/retail-pulse-2025-q1-form" ><div>Get the report</div> </a></div><div><div><article class="media media--type-acquia-dam-image-asset media--view-mode-width-120px"><div> <picture> <source srcset="https://usertesting.widen.net/content/cxmfhudlbq/webp/IMAGE-mega-menu-PulseReport-Q125-Retail-240x240.png?w=120&itok=tiTSQOyS 1x, https://usertesting.widen.net/content/cxmfhudlbq/webp/IMAGE-mega-menu-PulseReport-Q125-Retail-240x240.png?w=240&itok=oo8250MT 2x" media="(min-width: 1024px)" width="120" height="120"/> <source srcset="https://usertesting.widen.net/content/cxmfhudlbq/webp/IMAGE-mega-menu-PulseReport-Q125-Retail-240x240.png?w=88&itok=99eMiS0h 1x, https://usertesting.widen.net/content/cxmfhudlbq/webp/IMAGE-mega-menu-PulseReport-Q125-Retail-240x240.png?w=176&itok=LBvcC9JN 2x" media="(min-width: 360px)" width="88" height="88"/> <img loading="eager" width="120" height="120" src="https://usertesting.widen.net/content/cxmfhudlbq/webp/IMAGE-mega-menu-PulseReport-Q125-Retail-240x240.png?w=120&itok=tiTSQOyS" alt="Pulse Report Q1 2025 - Retail, mega menu image" /> </picture></div> </article></div></div></div></li><li class="menu-item menu-item--view-mode--card-link"><div class="card-promo flex gap-1 px-2 py-1 md:p-3 rounded-3xl items-center justify-between md:w-[404px] bg-primary-bass_black ut-bg-dark mb-2 last:mb-0"><div><p class="text-base md:text-xl font-bold">Top rated by TrustRadius Best of 2024 Award</p><p class="mt-1 text-primary-adagio_gray"><div>Learn how our end-to-end solution can help you and your team</div></p> <a aria-label="Top rated by TrustRadius Best of 2024 Award" class="link link-primary" href="/start-here-form" ><div>Get started</div> </a></div><div><div><article class="media media--type-acquia-dam-image-asset media--view-mode-width-120px"><div> <picture> <source srcset="https://usertesting.widen.net/content/eletjsirab/webp/LOGO-award-2024-TrustRadius-Top-Rated.png?itok=0olCR_kF 1x, https://usertesting.widen.net/content/eletjsirab/webp/LOGO-award-2024-TrustRadius-Top-Rated.png?itok=fMs7FNfX 2x" media="(min-width: 1024px)" width="120" height="138"/> <source srcset="https://usertesting.widen.net/content/eletjsirab/webp/LOGO-award-2024-TrustRadius-Top-Rated.png?itok=CxOK7pvs 1x, https://usertesting.widen.net/content/eletjsirab/webp/LOGO-award-2024-TrustRadius-Top-Rated.png?itok=7IfeeTIZ 2x" media="(min-width: 360px)" width="88" height="101"/> <img loading="eager" width="120" height="138" src="https://usertesting.widen.net/content/eletjsirab/webp/LOGO-award-2024-TrustRadius-Top-Rated.png?itok=0olCR_kF" alt="TrustRadius - Top Rated 2024" /> </picture></div> </article></div></div></div></li></ul></div></li><li class="menu-item menu-item--view-mode--divider"> <span data-text="Divider">Divider</span><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-divider menu-dropdown menu-dropdown-1 menu-type-divider"></div></li><li class="menu-item menu-item--expanded menu-item--view-mode--columns"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Links">Links</span> <button aria-label="Expand menu Links" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-columns menu-dropdown menu-dropdown-1 menu-type-columns"><ul class="menu gap-4 menu-level-2"><li class="menu-item menu-item--expanded menu-item--view-mode--eyebrow"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Teams">Teams</span> <button aria-label="Expand menu Teams" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-eyebrow menu-dropdown menu-dropdown-2 menu-type-eyebrow"><ul class="menu gap-4 menu-level-3"><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/teams/product-design" data-text="UX design teams" data-drupal-link-system-path="node/901">UX design teams</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--no-text"> <a href="/solutions/teams/digital-product" data-text="Digital product teams" data-drupal-link-system-path="node/881">Digital product teams</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-no-text menu-dropdown menu-dropdown-3 menu-type-no_text"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/teams/marketing" data-text="Marketing teams" data-drupal-link-system-path="node/896">Marketing teams</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/teams/executives" data-text="Executives" data-drupal-link-system-path="node/891">Executives</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--no-text"> <a href="/solutions/teams/UX-teams" data-text="UX research teams" data-drupal-link-system-path="node/916">UX research teams</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-no-text menu-dropdown menu-dropdown-3 menu-type-no_text"></div></li></ul></div></li><li class="menu-item menu-item--expanded menu-item--view-mode--eyebrow"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Company size">Company size</span> <button aria-label="Expand menu Company size" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-eyebrow menu-dropdown menu-dropdown-2 menu-type-eyebrow"><ul class="menu gap-4 menu-level-3"><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/company-size/startups" data-text="Startup" data-drupal-link-system-path="node/956">Startup</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/company-size/small-businesses" data-text="Small business" data-drupal-link-system-path="node/951">Small business</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/company-size/mid-market" data-text="Mid-market" data-drupal-link-system-path="node/946">Mid-market</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/company-size/enterprise" data-text="Enterprise" data-drupal-link-system-path="node/941">Enterprise</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li></ul></div></li><li class="menu-item menu-item--expanded menu-item--view-mode--eyebrow"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Industries">Industries</span> <button aria-label="Expand menu Industries" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-eyebrow menu-dropdown menu-dropdown-2 menu-type-eyebrow"><ul class="menu gap-4 menu-level-3"><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/automotive" data-text="Automotive" data-drupal-link-system-path="node/971">Automotive</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/B2B" data-text="B2B" data-drupal-link-system-path="node/2531">B2B</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/consumer-technology" data-text="Consumer technology" data-drupal-link-system-path="node/976">Consumer technology</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/ecommerce" data-text="Ecommerce" data-drupal-link-system-path="node/981">Ecommerce</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/financial-services" data-text="Financial services" data-drupal-link-system-path="node/986">Financial services</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/gaming-gambling" data-text="Gaming & gambling" data-drupal-link-system-path="node/991">Gaming & gambling</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/healthcare" data-text="Healthcare tech" data-drupal-link-system-path="node/996">Healthcare tech</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/hospitals-and-healthcare-systems" data-text="Healthcare systems" data-drupal-link-system-path="node/2536">Healthcare systems</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/media-entertainment" data-text="Media & entertainment" data-drupal-link-system-path="node/1061">Media & entertainment</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/pharmaceutical" data-text="Pharmaceutical" data-drupal-link-system-path="node/2526">Pharmaceutical</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/travel-hospitality" data-text="Travel & hospitality" data-drupal-link-system-path="node/1066">Travel & hospitality</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li></ul></div></li></ul></div></li></ul></div></li><li class="menu-item menu-item--expanded menu-item--active-trail"><div class="menu-link flex flex-row justify-between h-full"> <span data-text="Customers" class="menu-category-no-link" tabindex="0">Customers</span> <button aria-label="Expand menu Customers" class="menu-link-button w-[42px] text-right md:hidden"></button></div><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-0 menu-type-default"><ul class="menu gap-4 menu-level-1 container"><li class="menu-item menu-item--expanded menu-item--view-mode--no-text"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Featured Card">Featured Card</span> <button aria-label="Expand menu Featured Card" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-no-text menu-dropdown menu-dropdown-1 menu-type-no_text"><ul class="menu gap-4 menu-level-2"><li class="menu-item menu-item--view-mode--card-link"><div class="card-promo flex gap-1 px-2 py-1 md:p-3 rounded-3xl items-center justify-between md:w-[404px] bg-primary-bass_black ut-bg-dark mb-2 last:mb-0"><div><p class="text-base md:text-xl font-bold">Canva</p><p class="mt-1 text-primary-adagio_gray"><div>See how Canva uses human insight to make design accessible to everyone.</div></p> <a aria-label="Canva" class="link link-primary" href="/resources/customers/canva" ><div>Learn More</div> </a></div><div><div><article class="media media--type-acquia-dam-image-asset media--view-mode-width-120px"><div> <picture> <source srcset="https://usertesting.widen.net/content/pxj0wj143k/webp/LOGO-2023-customer-Canva-white-224x72.png?w=120&itok=8lqEFQeZ 1x, https://usertesting.widen.net/content/pxj0wj143k/webp/LOGO-2023-customer-Canva-white-224x72.png?w=224&itok=YE07rkwv 2x" media="(min-width: 1024px)" width="120" height="39"/> <source srcset="https://usertesting.widen.net/content/pxj0wj143k/webp/LOGO-2023-customer-Canva-white-224x72.png?w=88&itok=N3xWltls 1x, https://usertesting.widen.net/content/pxj0wj143k/webp/LOGO-2023-customer-Canva-white-224x72.png?w=176&itok=WvrysQrZ 2x" media="(min-width: 360px)" width="88" height="28"/> <img loading="eager" width="120" height="39" src="https://usertesting.widen.net/content/pxj0wj143k/webp/LOGO-2023-customer-Canva-white-224x72.png?w=120&itok=8lqEFQeZ" alt="UserTesting customer logos in white" /> </picture></div> </article></div></div></div></li><li class="menu-item menu-item--view-mode--card-link"><div class="card-promo flex gap-1 px-2 py-1 md:p-3 rounded-3xl items-center justify-between md:w-[404px] bg-primary-bass_black ut-bg-dark mb-2 last:mb-0"><div><p class="text-base md:text-xl font-bold">Adobe Photoshop</p><p class="mt-1 text-primary-adagio_gray"><div>"UserTesting makes getting feedback from a wide range of users fast and easy for us at Adobe"</div></p> <a aria-label="Adobe Photoshop" class="link link-primary" href="/resources/customers/microsoft" ><div>Learn more</div> </a></div><div><div><article class="media media--type-acquia-dam-image-asset media--view-mode-width-120px"><div> <picture> <source srcset="https://usertesting.widen.net/content/yinjgc45cy/webp/LOGO-2023-customer-Adobe-white-224x58.png?w=120&itok=Aya4KvW3 1x, https://usertesting.widen.net/content/yinjgc45cy/webp/LOGO-2023-customer-Adobe-white-224x58.png?w=224&itok=BHSr17H1 2x" media="(min-width: 1024px)" width="120" height="31"/> <source srcset="https://usertesting.widen.net/content/yinjgc45cy/webp/LOGO-2023-customer-Adobe-white-224x58.png?w=88&itok=rueVDqGK 1x, https://usertesting.widen.net/content/yinjgc45cy/webp/LOGO-2023-customer-Adobe-white-224x58.png?w=176&itok=pK-IjxH4 2x" media="(min-width: 360px)" width="88" height="23"/> <img loading="eager" width="120" height="31" src="https://usertesting.widen.net/content/yinjgc45cy/webp/LOGO-2023-customer-Adobe-white-224x58.png?w=120&itok=Aya4KvW3" alt="UserTesting customer logos in white" /> </picture></div> </article></div></div></div></li></ul></div></li><li class="menu-item menu-item--view-mode--divider"> <span data-text="Divider">Divider</span><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-divider menu-dropdown menu-dropdown-1 menu-type-divider"></div></li><li class="menu-item menu-item--expanded menu-item--active-trail menu-item--view-mode--columns"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Links">Links</span> <button aria-label="Expand menu Links" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-columns menu-dropdown menu-dropdown-1 menu-type-columns"><ul class="menu gap-4 menu-level-2"><li class="menu-item menu-item--expanded menu-item--view-mode--eyebrow"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Customer Stories">Customer Stories</span> <button aria-label="Expand menu Customer Stories" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-eyebrow menu-dropdown menu-dropdown-2 menu-type-eyebrow"><ul class="menu gap-4 menu-level-3"><li class="menu-item menu-item--view-mode--default"> <a href="/resources/customers" data-text="View all customer stories" data-drupal-link-system-path="node/1056">View all customer stories</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li></ul></div></li><li class="menu-item menu-item--expanded menu-item--active-trail menu-item--view-mode--eyebrow"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Featured stories">Featured stories</span> <button aria-label="Expand menu Featured stories" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-eyebrow menu-dropdown menu-dropdown-2 menu-type-eyebrow"><ul class="menu gap-4 menu-level-3"><li class="menu-item menu-item--active-trail menu-item--view-mode--default"> <a href="/resources/customers/burberry" data-text="Burberry" data-drupal-link-system-path="node/8481" class="is-active" aria-current="page">Burberry</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/resources/customers/costa-coffee-usertesting" data-text="Costa Coffee" data-drupal-link-system-path="node/8576">Costa Coffee</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/resources/customers/panera-bread-usertesting" data-text="Panera Bread" data-drupal-link-system-path="node/10056">Panera Bread</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li></ul></div></li><li class="menu-item menu-item--expanded menu-item--view-mode--eyebrow"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="For Our Customers">For Our Customers</span> <button aria-label="Expand menu For Our Customers" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-eyebrow menu-dropdown menu-dropdown-2 menu-type-eyebrow"><ul class="menu gap-4 menu-level-3"><li class="menu-item menu-item--view-mode--default"> <a href="https://help.usertesting.com/hc/en-us" data-text="Customer Knowledge Base">Customer Knowledge Base</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/login" data-text="Customer login" 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text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-no-text menu-dropdown menu-dropdown-1 menu-type-no_text"><ul class="menu gap-4 menu-level-2"><li class="menu-item menu-item--view-mode--card-link"><div class="card-promo flex gap-1 px-2 py-1 md:p-3 rounded-3xl items-center justify-between md:w-[404px] bg-primary-bass_black ut-bg-dark mb-2 last:mb-0"><div><p class="text-base md:text-xl font-bold">Pulse Report: Retail, Q1 2025</p><p class="mt-1 text-primary-adagio_gray"><div>Get your finger on the pulse of consumer trends</div></p> <a aria-label="Pulse Report: Retail, Q1 2025" class="link link-primary" href="/retail-pulse-2025-q1-form" ><div>Get the report</div> </a></div><div><div><article class="media media--type-acquia-dam-image-asset media--view-mode-width-120px"><div> <picture> <source 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class="menu--cta"><h2 class="visually-hidden" id="block-cta-menu">CTA</h2><ul data-region="header" class="menu flex"><li class="cta-desktop hidden md:block"> <a class="btn btn-primary" href="/start-here" > Start Here</a></li><li class="cta-mobile md:hidden"> <a class="btn btn-primary" href="/start-here" > Start Here</a></li><li class="cta-desktop hidden md:block"> <a class="link link-primary" href="/contact-sales-form" > Contact Sales</a></li><li class="cta-mobile md:hidden"> <a class="link link-primary" href="/contact-sales-form" > Contact Sales</a></li></ul> </nav> <button class="nav-toggle md:hidden">Menu</button></div><div class="top-nav-mobile hidden"></div></div><div class="top-nav-container overflow-hidden md:hidden"></div></div><div class="nav-container overflow-hidden hidden"></div> </header><div><div data-drupal-messages-fallback class="hidden"></div><div class="customer-story"> <section class="section py-8 bg-primary-bass_black ut-bg-dark text-white overflow-x-clip"><div class="container"><div class="flex flex-col md:grid two-columns gap-4 md:gap-8 md:grid-cols-[auto_725px] ut-component-global-spacing"><div class="w-full"><div class="flex flex-wrap gap-2 justify-start px-2 pb-3 sm:pb-5.5"><p class="pill py-0.5 px-1 uppercase text-sm rounded-4xl w-fit font-bold bg-gray_blue text-primary-bass_black">Retail & ecommerce</p><p class="pill py-0.5 px-1 uppercase text-sm rounded-4xl w-fit font-bold bg-gray_blue text-primary-bass_black">Fashion & Apparel</p></div><div class="text flex flex-col px-2 text-left "><h1 >Burberry + UserTesting</h1><div class="ut-component-global-spacing text-formatted"><div><p>Watch how Burberry improved their app experience and their development of personalized content</p></div></div></div></div><div class="w-full"><div><div class="video-wrapper"><div class="w-full ut-component-global-spacing wistia-video relative mx-auto"><div> <article><div class="w-full mx-auto"><div class="visually-hidden">Remote video URL</div><div><div class="wistia-video-wrapper"><div class="thumbnail wisita-video-placeholder mx-auto"><img src="https://embed-ssl.wistia.com/deliveries/ffaccae7fb77c51fb61f88d51b640e38.jpg?image_crop_resized=960x540"></div><iframe frameborder="0" allowtransparency width="100%" height="100%" class="media-oembed-content mx-auto player-setting-" title="Burberry + UserTesting Success Story" data-wistia-id="fo3sjmnsi4" lazy-load-on-click="true" style="display: none;" data-src="/media/v3/oembed?url=https%3A//usertesting.wistia.com/medias/fo3sjmnsi4&max_width=1280&max_height=720&hash=UJgUQ48PNG9EyKgtk_tfYdEbX344fBFy3qOWQYzw5xc"></iframe><button style='position: absolute; width: 100%; height: 100%; z-index: 10; cursor: pointer; top: 0; left: 0;' class='wisita-video-overlay'></button></div></div></div> </article></div></div></div></div></div></div></div></section> <section class="section py-8 bg-white ut-bg-light overflow-x-clip"><div class="container"><div class="flex flex-col md:grid two-columns gap-4 md:gap-5 md:grid-cols-12 lg:grid-cols-12 ut-component-global-spacing"><div class="col-span-4 w-full"><div class="sidebar md:sticky md:top-[100px] mt-4 md:mt-0"><div class="card-accordion border-solid border-primary-insight_gray border mb-4 ut-bg-light p-3 rounded-4xl"><div class="logo"><div><article class="media media--type-acquia-dam-image-asset media--view-mode-height-70px"><div> <picture> <source srcset="https://usertesting.widen.net/content/qebvetmjob/webp/LOGO-2023-customer-Burberry-full-color-265x35.png?h=70&itok=VeYzbi0d 1x, https://usertesting.widen.net/content/qebvetmjob/webp/LOGO-2023-customer-Burberry-full-color-265x35.png?h=140&itok=CcrtZ32G 2x" media="(min-width: 360px)" width="524" height="70"/> <img loading="lazy" width="524" height="70" src="https://usertesting.widen.net/content/qebvetmjob/webp/LOGO-2023-customer-Burberry-full-color-265x35.png?h=70&itok=VeYzbi0d" alt="Usertesting customer logo" /> </picture></div> </article></div></div><div class="about-company my-2"><h2 class="h4">About the company</h2><div class="ut-component-global-spacing text-formatted"><div><p><a href="https://www.burberry.com/" target="_blank">Burberry</a> is a British luxury fashion house headquartered in London, England. Established in 1856 by Thomas Burberry, originally focusing on the development of outdoor attire, the house has moved into the high fashion market, developing gabardine, and products made exclusively for the brand.</p><p>In 2017 Burberry and the Royal College of Art announced the establishment of the Burberry Material Futures Research Group. With the aim of applying radical thinking to invent new sustainable materials, transform consumer experience, and advance manufacturing to benefit the industry and wider community.</p></div></div></div><div><div class="flex mt-2"> <span class="font-bold">Industry:</span>  Retail & ecommerce,  Fashion & Apparel</div><div class="flex mt-2"> <span class="font-bold">Company Size:</span>  Global</div><div class="flex mt-2"> <span class="font-bold">Role:</span>  Design,  Executives,  Marketing,  Product,  Research</div><div class="flex mt-2"> <span class="font-bold">Customer Type:</span>  B2C or D2C</div><div class="flex mt-2"> <span class="font-bold">Headquarters:</span>  Europe (EMEA)</div></div><div class="award mt-2"><div><div class="storage"><div><article class="media media--type-image media--view-mode-small"><div> <img loading="lazy" src="/sites/default/files/usertestingv3/styles/small/public/2024-09/illumi_winner_badge_2021.png.webp?itok=DNVy0thC" width="175" height="200" alt="Illumi 2021 Award" /></div> </article></div></div></div></div></div><div class="bg-secondary-symphony_white rounded-4xl"><div class="p-2.5"><p class="h3 text-xl font-bold mb-2">Get started now</p> <a class="btn btn-primary" href="/contact-sales-form" > Contact Sales</a></div></div></div></div><div class="col-span-8 w-full"><div class="mb-4 text-center"> <section class="ut-component-global-spacing splide mobile-only-slider relative" aria-label="Splide Basic HTML Example"><div class="splide__track w-full"><ul class="splide__list flex flex-row md:flex md:flex-row md:space-y-2"><li class="splide__slide slider-item flex"><div class="achievements-card w-[calc(100vw-32px)] sm:w-[624px] md:w-full md:min-h-[167px] flex flex-col rounded-4xl bg-secondary-symphony_white px-2 pt-3 pb-2.5 text-center items-center"><div class="text-6xl leading-110 text-primary-bravado_blue font-bold mb-1.5"><div>4.9</div></div><div>Rating on the App Store (up from 4.6) since working with UserTesting<br /></div></div></li><li class="splide__slide slider-item flex"><div class="achievements-card w-[calc(100vw-32px)] sm:w-[624px] md:w-full md:min-h-[167px] flex flex-col rounded-4xl bg-secondary-symphony_white px-2 pt-3 pb-2.5 text-center items-center"><div class="text-6xl leading-110 text-primary-bravado_blue font-bold mb-1.5"><div>200%</div></div><div>Increase in customer interaction with personalized content<br /></div></div></li><li class="splide__slide slider-item flex"><div class="achievements-card w-[calc(100vw-32px)] sm:w-[624px] md:w-full md:min-h-[167px] flex flex-col rounded-4xl bg-secondary-symphony_white px-2 pt-3 pb-2.5 text-center items-center"><div class="mb-[5px]"><div><article class="media media--type-image media--view-mode-icon"><div> <img src="/sites/default/files/usertestingv3/2022-06/Feature%402x.png?width=88&height=88&dpr=2" width="88" height="88" loading="lazy" /></div> </article></div></div><div>Insights from contributors helped market key features, including appointment booking<br /></div></div></li></ul></div></section></div><div class="card-accordion mt-2"><div><div><div class="accordion-item border-solid border-b-[0.5px] border-primary-insight_gray"> <button class="accordion-item-trigger relative flex items-center w-full md:px-2 py-3 text-left font-bold text-base leading-150 rounded-lg md:text-xl md:leading-140 after:font-icomoon after:text-sm after:text-primary-bravado_blue after:absolute after:right-0 md:after:right-2 focus-visible:outline focus-visible:outline-2 focus-visible:outline-offset-8 focus-visible:outline-primary-bravado_blue" type="button" id="accordion-trigger-843" aria-expanded="false" aria-controls="accordion-content-843"><h3 class="h5">Challenge</h3> </button><div id="accordion-content-843" role="region" aria-labelledby="accordion-trigger-843" class="accordion-item-content hidden mb-3 md:mx-2"><div class="line-clamp-wrapper"><div class="line-clamp" data-line-clamp-all="false" data-see-more="Read More" data-see-less="Read Less" data-see-more-inline="true"><div class="ut-component-global-spacing text-formatted"><p>Established in 1856, <a href="https://www.burberry.com/" target="_blank">Burberry</a> is a British luxury fashion house headquartered in London, England. The company designs and distributes iconic clothing, including trench coats (for which it is most famous), leather goods, footwear, fashion accessories, eyewear, fragrances, and cosmetics. </p><p>Burberry sought to bring the voices and the insights of their customers into their workflow, where very little testing or research previously existed. By understanding how their customers think and feel about the fashion designer’s digital and in-store experiences, they could strengthen their relationships, particularly with those who had downloaded the Burberry app. The driving force of this project centered on increasing the frequency of customer visits to the app through personalization.</p></div></div></div></div></div></div><div><div class="accordion-item border-solid border-b-[0.5px] border-primary-insight_gray"> <button class="accordion-item-trigger relative flex items-center w-full md:px-2 py-3 text-left font-bold text-base leading-150 rounded-lg md:text-xl md:leading-140 after:font-icomoon after:text-sm after:text-primary-bravado_blue after:absolute after:right-0 md:after:right-2 focus-visible:outline focus-visible:outline-2 focus-visible:outline-offset-8 focus-visible:outline-primary-bravado_blue" type="button" id="accordion-trigger-544" aria-expanded="false" aria-controls="accordion-content-544"><h3 class="h5">Solution</h3> </button><div id="accordion-content-544" role="region" aria-labelledby="accordion-trigger-544" class="accordion-item-content hidden mb-3 md:mx-2"><div class="ut-component-global-spacing text-formatted"><p>According to Thomas Arnold, Senior User Experience Researcher, “Within digital at Burberry, we're really good at creating bespoke features. Where UserTesting is helping us, is identifying the right ways to surface this content to our users, so they can enjoy what we’ve created.”</p><p>To better understand how they could guide customers to relevant content - and shape the content itself where necessary - Burberry devised a new ‘User Testing and Research’ program. The insights obtained from UserTesting allowed the company to test hypotheses relevant to individual projects, with members of their customer services, styling, copy, and marketing teams, to name just a few. </p><p>These collaborations contributed to producing more innovative and impactful design solutions that surface a customer’s styling preferences, highlight areas for inspiring content, expand personalized product recommendations, and enhance the use of push notifications.</p></div></div></div></div><div><div class="accordion-item border-solid border-b-[0.5px] border-primary-insight_gray"> <button class="accordion-item-trigger relative flex items-center w-full md:px-2 py-3 text-left font-bold text-base leading-150 rounded-lg md:text-xl md:leading-140 after:font-icomoon after:text-sm after:text-primary-bravado_blue after:absolute after:right-0 md:after:right-2 focus-visible:outline focus-visible:outline-2 focus-visible:outline-offset-8 focus-visible:outline-primary-bravado_blue" type="button" id="accordion-trigger-850" aria-expanded="false" aria-controls="accordion-content-850"><h3 class="h5">Results</h3> </button><div id="accordion-content-850" role="region" aria-labelledby="accordion-trigger-850" class="accordion-item-content hidden mb-3 md:mx-2"><div class="ut-component-global-spacing text-formatted"><p>Across the seven months prior to documenting this story, insights generated from UserTesting have been integral to the prioritization, design, and delivery of nine key Burberry app projects. Early results show a 200% increase in customer interaction with personalized content. And the improvement of these tailored customer experiences lead to a rise in Burberry’s App Store rating, from 4.6 to 4.9. </p><p>Per Thomas, “Personalization matters because it allows us to give the user what they need at the right moments, which increases engagement with our digital platforms.” </p><p>With their commitment to incorporating human insight, Burberry leverages UserTesting to identify pain points in their customers’ journeys between in-store and online interactions. This has led - and will continue to lead - to a more pleasurable experience with the luxury designer’s products and brand.</p></div></div></div></div></div></div><div class="mt-4 first:mt-0 quote"><div class="quote-content mb-3">UserTesting means we can reach out to customers remotely - at their homes in London or at their offices in New York. Having diverse perspectives for all the products we create is vital to our success.</div><div class="author-content"><div> <img loading="lazy" src="/sites/default/files/usertestingv3/styles/media_library/public/2024-02/omar%20musa%20-%20burberry.jpg?itok=DUwwMREv" width="211" height="220" alt="omar musa - burberry" /></div><div class="author-data"> <strong>Omar Musa</strong> Director of Product Design & UX, Burberry</div></div></div></div></div></div></section> <section class="section py-8 bg-white more-customer-stories overflow-x-clip"><div class="container"><div class="flex ut-component-global-spacing flex-col text-center items-center mx-auto" id="related-customer-stories"><h2 >Related customer stories</h2></div> <section class="ut-component-global-spacing splide mobile-only-slider relative" aria-label="Splide Basic HTML Example"><div class="splide__track w-full"><ul class="splide__list flex flex-row md:flex md:flex-row md:space-y-2"><li class="splide__slide slider-item flex"><div class="ut-component-global-spacing max-w-full w-[410px] slider-width"><div class="teaser relative overflow-hidden h-full flex max-w-full sm:w-[410px] rounded-4xl shadow-card hover:shadow-card-hover horizontal-style flex-col lg:flex-row "> <a class="clickable-card absolute w-full h-full z-1" href="/resources/customers/abercrombie-fitch-co" aria-label="See Story about Abercrombie & Fitch Co."></a><div class="teaser-media w-full max-w-full relative "><div><article class="media media--type-acquia-dam-image-asset media--view-mode-card"><div> <picture> <source srcset="https://usertesting.widen.net/content/uvtqby3wav/webp/TEASER-customer-story-a&fco-725x480.png?crop=yes&k=c&w=410&h=205&itok=mJLI9dJV 1x, https://usertesting.widen.net/content/uvtqby3wav/webp/TEASER-customer-story-a&fco-725x480.png?crop=yes&k=c&w=410&h=205&itok=a8mT_p0e 2x" media="(min-width: 360px)" width="410" height="205"/> <img loading="lazy" width="410" height="205" src="https://usertesting.widen.net/content/uvtqby3wav/webp/TEASER-customer-story-a&fco-725x480.png?crop=yes&k=c&w=410&h=205&itok=mJLI9dJV" alt="Teaser for Customer Stories - Abercrombie & Fitch Co." /> </picture></div> </article></div></div><div class="teaser-content bg-white px-3 pt-3 pb-4 h-full flex flex-col justify-between border-solid border-t-8 rounded-b-4xl lg:border-l-8 lg:border-t-0 lg:rounded-r-4xl lg:rounded-b-none"><div><div class="logo"><div><article class="media media--type-acquia-dam-image-asset media--view-mode-logo"><div><div><img src="https://usertesting.widen.net/content/6a29a23e-ca28-4de7-a51a-e9239904275b/webp/LOGO-customer-story-a&fco-color.png?w=180&itok=ujHPzYJH" width="180" height="15" alt="Abercrombie & Fitch Co. logo" loading="lazy" /></div></div> </article></div></div><div class=""><div> Learn how A&F Co. utilized customer insights to build the online A&F Wedding Shop and...</div></div></div><div class="mt-2"> <a aria-label="See Story about Abercrombie & Fitch Co." class="link link-primary" href="/resources/customers/abercrombie-fitch-co" > See Story</a></div></div></div></div></li><li class="splide__slide slider-item flex"><div class="ut-component-global-spacing max-w-full w-[410px] slider-width"><div class="teaser relative overflow-hidden h-full flex max-w-full sm:w-[410px] rounded-4xl shadow-card hover:shadow-card-hover horizontal-style flex-col lg:flex-row "><div class="teaser-media w-full max-w-full relative play-button"><div><article class="media media--type-acquia-dam-image-asset media--view-mode-card"><div> <picture> <source srcset="https://usertesting.widen.net/content/umegwpw39i/webp/STORY-teaser-panerabread-725x408.png?crop=yes&k=c&w=410&h=205&itok=LUPqAbjW 1x, https://usertesting.widen.net/content/umegwpw39i/webp/STORY-teaser-panerabread-725x408.png?crop=yes&k=c&w=410&h=205&itok=YwgpjzBL 2x" media="(min-width: 360px)" width="410" height="205"/> <img loading="lazy" width="410" height="205" src="https://usertesting.widen.net/content/umegwpw39i/webp/STORY-teaser-panerabread-725x408.png?crop=yes&k=c&w=410&h=205&itok=LUPqAbjW" alt="Customer Story Images" /> </picture></div> </article></div> <a class="clickable-card absolute z-1 inset-0" href="/resources/customers/panera-bread-usertesting?autoplay=true" aria-label="See Story about Panera Bread"></a></div><div class="teaser-content bg-white px-3 pt-3 pb-4 h-full flex flex-col justify-between border-solid border-t-8 rounded-b-4xl lg:border-l-8 lg:border-t-0 lg:rounded-r-4xl lg:rounded-b-none"><div><div class="logo"><div><article class="media media--type-acquia-dam-image-asset media--view-mode-logo"><div><div><img src="https://usertesting.widen.net/content/c14b354e-12f0-40e1-be7a-bcaf27cdb150/webp/LOGO-2024-customer-Panera-Bread-color-224x85.png?w=180&itok=YUGND3Xn" width="105" height="40" alt="Panera Bread color logo" loading="lazy" /></div></div> </article></div></div><div class=""><div> See how Panera Bread cooked up a new catering website to earn an 18% increase...</div></div></div><div class="mt-2"> <a aria-label="See Story about Panera Bread" class="link link-primary" href="/resources/customers/panera-bread-usertesting" > See Story</a></div></div></div></div></li><li class="splide__slide slider-item flex"><div class="ut-component-global-spacing max-w-full w-[410px] slider-width"><div class="teaser relative overflow-hidden h-full flex max-w-full sm:w-[410px] rounded-4xl shadow-card hover:shadow-card-hover horizontal-style flex-col lg:flex-row "> <a class="clickable-card absolute w-full h-full z-1" href="/resources/customers/zenni-optical-usertesting" aria-label="See Story about Zenni Optical"></a><div class="teaser-media w-full max-w-full relative "><div><article class="media media--type-acquia-dam-image-asset media--view-mode-card"><div> <picture> <source srcset="https://usertesting.widen.net/content/qt9ltfq7tf/webp/Story-Hero-zenni-optical-595x397-1.png?crop=yes&k=c&w=410&h=205&itok=bIqD4cxv 1x, https://usertesting.widen.net/content/qt9ltfq7tf/webp/Story-Hero-zenni-optical-595x397-1.png?crop=yes&k=c&w=410&h=205&itok=ouJzw0dE 2x" media="(min-width: 360px)" width="410" height="205"/> <img loading="lazy" width="410" height="205" src="https://usertesting.widen.net/content/qt9ltfq7tf/webp/Story-Hero-zenni-optical-595x397-1.png?crop=yes&k=c&w=410&h=205&itok=bIqD4cxv" alt="UserTesting customer Zenni optical customer story" /> </picture></div> </article></div></div><div class="teaser-content bg-white px-3 pt-3 pb-4 h-full flex flex-col justify-between border-solid border-t-8 rounded-b-4xl lg:border-l-8 lg:border-t-0 lg:rounded-r-4xl lg:rounded-b-none"><div><div class="logo"><div><article class="media media--type-acquia-dam-image-asset media--view-mode-logo"><div><div><img src="https://usertesting.widen.net/content/b9865bea-6914-4c2c-a7ab-c0e9b6ca408e/webp/Logo-2024-customer-Zenni-optical-color-224x36.png?h=40&itok=I5wJmsAV" width="180" height="29" alt="UserTesting customer Zenni optical logo" loading="lazy" /></div></div> </article></div></div><div class=""><div> See how Zenni Optical leverages Contentsquare and UserTesting together to create a profitable guest checkout...</div></div></div><div class="mt-2"> <a aria-label="See Story about Zenni Optical" class="link link-primary" href="/resources/customers/zenni-optical-usertesting" > See Story</a></div></div></div></div></li><li class="splide__slide slider-item flex"><div class="ut-component-global-spacing max-w-full w-[410px] slider-width"><div class="teaser relative overflow-hidden h-full flex max-w-full sm:w-[410px] rounded-4xl shadow-card hover:shadow-card-hover horizontal-style flex-col lg:flex-row "><div class="teaser-media w-full max-w-full relative play-button"><div><article class="media media--type-acquia-dam-image-asset media--view-mode-card"><div> <picture> <source srcset="https://usertesting.widen.net/content/7ugmzrundo/webp/STORY-teaser-PSA-725x408.png?crop=yes&k=c&w=410&h=205&itok=OuCUrvNg 1x, https://usertesting.widen.net/content/7ugmzrundo/webp/STORY-teaser-PSA-725x408.png?crop=yes&k=c&w=410&h=205&itok=mQ4YCgRG 2x" media="(min-width: 360px)" width="410" height="205"/> <img loading="lazy" width="410" height="205" src="https://usertesting.widen.net/content/7ugmzrundo/webp/STORY-teaser-PSA-725x408.png?crop=yes&k=c&w=410&h=205&itok=OuCUrvNg" alt="Customer Story Teaser Images. Images are used in the cards on the Customer Story Listing Page." /> </picture></div> </article></div> <a class="clickable-card absolute z-1 inset-0" href="/resources/customers/psa-collectors-usertesting?autoplay=true" aria-label="See Story about PSA & Collectors"></a></div><div class="teaser-content bg-white px-3 pt-3 pb-4 h-full flex flex-col justify-between border-solid border-t-8 rounded-b-4xl lg:border-l-8 lg:border-t-0 lg:rounded-r-4xl lg:rounded-b-none"><div><div class="logo"><div><article class="media media--type-acquia-dam-image-asset media--view-mode-logo"><div><div><img src="https://usertesting.widen.net/content/e3cea30a-4c88-4625-9f19-a1a5ba71f241/webp/LOGO-2023-customer-PSA-255x93-.png?w=180&itok=OKSvBlcR" width="110" height="40" alt="Customer Logo for PSA and Collectors (can only be used to promote a customer story)" loading="lazy" /></div></div> </article></div></div><div class=""><div> Watch how PSA crafted their Grade Reveal experience and Collectors developed functionality for the Goldin...</div></div></div><div class="mt-2"> <a aria-label="See Story about PSA & Collectors" class="link link-primary" href="/resources/customers/psa-collectors-usertesting" > See Story</a></div></div></div></div></li></ul></div></section></div></section></div></div><div class="region-footer ut-bg-dark bg-primary-bass_black text-white"><div class="region-content max-w-wide mx-auto px-2 py-8"><div class="logo mb-4.5"> <a href="/" title="Home" rel="home"> <img src="/themes/custom/usertesting/assets/images/logo-white.svg" alt="UserTesting logo" width="191" height="49" /><p>Human understanding. 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