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class="pkg"> <h1 id="banner-header"><a href="http://web.archive.org/web/20090301083059/http://blog.altimetergroup.com/" accesskey="1">The Altimeter by Charlene Li</a></h1> <h2 id="banner-description">A thought leader on social and emerging technologies and co-author of "Groundswell" <div id="menu"><ul> <li><a href="http://web.archive.org/web/20090301083059/http://www.altimetergroup.com/">Home</a></li> <li><a href="http://web.archive.org/web/20090301083059/http://blog.altimetergroup.com/">Altimeter Blog</a></li> <li><a href="http://web.archive.org/web/20090301083059/http://www.altimetergroup.com/services.html">Services</a></li> <li><a href="http://web.archive.org/web/20090301083059/http://www.altimetergroup.com/calendar.html">Calendar</a></li> <li><a href="http://web.archive.org/web/20090301083059/http://www.altimetergroup.com/news.html">News</a></li> <li><a href="http://web.archive.org/web/20090301083059/http://www.altimetergroup.com/about.html">About</a></li> <li><a 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href="http://web.archive.org/web/20090301083059/http://www.amazon.com/gp/product/1422125009?ie=UTF8&tag=groundswell02-20&linkCode=as2&camp=1789&creative=9325&creativeASIN=1422125009"><img alt="Groundswell Book Cover" style="border-width:0" src="http://web.archive.org/web/20090301083059im_/http://charleneli.typepad.com/photos/groundswell/amazonGroundswellCover.jpg"/> </div></li> </ul> </div> </div> <div class="module-typelist module"> <h2 class="module-header">Buy Groundswell</h2> <div class="module-content"> <ul class="module-list"> <li class="module-list-item"><a title="" href="http://web.archive.org/web/20090301083059/http://www.amazon.com/gp/product/1422125009?ie=UTF8&tag=chali-20&linkCode=as2&camp=1789&creative=9325&creativeASIN=1422125009">Amazon - one of top 10 business books of 2008</a></li> <li class="module-list-item"><a title="" href="http://web.archive.org/web/20090301083059/http://search.barnesandnoble.com/Groundswell/Charlene-Li/e/9781422125007/?itm=1">Barnes & Noble</a></li> <li class="module-list-item"><a title="" href="http://web.archive.org/web/20090301083059/http://800ceoread.com/products/?ISBN=9781422125007">800 CEO Read (bulk orders)</a></li> <li class="module-list-item"><a title="" href="http://web.archive.org/web/20090301083059/http://www.audible.com/adbl/site/products/ProductDetail.jsp?productID=BK_GDAN_000145&BV_UseBVCookie=Yes">Audible.com</a></li> </ul> </div> </div> <div class="module-typelist module"> <h2 class="module-header">Google Search</h2> <div class="typelist-plain module-content"> <ul class="module-list"> <li class="module-list-item"><div class="typelist-note"> <form method="get" action="http://web.archive.org/web/20090301083059/http://www.google.com/search"> <input type="hidden" name="ie" value="UTF-8"/> <input type="hidden" name="oe" value="UTF-8"/> <div style="background-color:white;"> <a href="http://web.archive.org/web/20090301083059/http://www.google.com/"><img 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opinions and creations, and not those of my current or former employers.</div></li> </ul> </div> </div> <div class="module-typelist module"> <h2 class="module-header">Copyright</h2> <div class="typelist-plain module-content"> <ul class="module-list"> <li class="module-list-item"><div class="typelist-note">Copyright 漏 2008 Altimeter Group. All rights reserved.</div></li> </ul> </div> </div> </div> </div> <div id="beta"> <div id="beta-inner" class="pkg">  <h2 class="content-header">Work</h2>  <h2 class="date-header">August 07, 2008</h2> <div class="entry" id="entry-53888026"> <h3 class="entry-header"><a href="http://web.archive.org/web/20090301083059/http://blog.altimetergroup.com/2008/08/in-google-i-tru.html">In Google I trust</a></h3> <div class="entry-content"> <div class="entry-body"> <p>I've been a long time Web-based email user in my personal life and made the switch to using Gmail a few years ago. Slowly but surely, much of my life has migrated to "the cloud" and specifically to Google's services. I switched my calendar early on from paper to the Web, and when Google Calendar launched with the ability to manage multiple calendars, <a href="http://web.archive.org/web/20090301083059/http://blogs.forrester.com/groundswell/2006/04/google_calendar.html">I was in heaven</a>. Add in tools like Google Docs where I practically <a href="http://web.archive.org/web/20090301083059/http://blogs.forrester.com/groundswell/2007/02/how_i_use_googl.html">run my personal life</a> and Google Reader for my RSS feeds, and a substantial part of my time and life resides on Google. And that doesn't even include search. </p> <p>And it's getting better/worse, depending on how you look at it. Since becoming independent, I've shifted all of my work email and calendaring to go through Google, although I have taken steps such as synching to Outlook and owning my own domains to ensure that I have backup to the cloud. And with good reason -- Chris Brogan wrote about how his colleague <a href="http://web.archive.org/web/20090301083059/http://www.chrisbrogan.com/when-google-owns-you/">Nick Saber got locked out of his Google account</a>, and how it was <a href="http://web.archive.org/web/20090301083059/http://www.chrisbrogan.com/google-gets-back-to-nick/">eventually resolved</a>. </p> <p>This post is not about the merits and faults of cloud computing, but rather, how much trust I put into Google -- and any other online service that I use, like Yahoo!, Facebook, and TypePad. In the end, it's a leap of faith that I take each and every day. </p> <p>So in Google I trust - for the most part. Google has <em>earned</em> my trust over the years with good, reliable, innovative products. And maybe I'm just a naive, trusting person, but I believe that most companies like Google will try to do the right thing because they don't want another <a href="http://web.archive.org/web/20090301083059/http://blogs.forrester.com/groundswell/2007/11/close-encounter.html">Facebook-like Beacon fiasco</a>.  </p> <p>But Google can and should do more to continue to earn my trust. Phil Wainwright over at ZDNet pointed this out, <a href="http://web.archive.org/web/20090301083059/http://blogs.zdnet.com/SAAS/?p=575">laying out steps like providing a premium service</a> for serious account users. This applies even more to start-ups -- I think twice about giving my information to a company that may not be around tomorrow. </p> <p>Take a look at your own experience, and replace "Google" with whatever service that you're using and ask yourself, what makes me confident that Google et. al. will do the right thing by me? And I would love to know, just how much you trust your online service providers and what they can do better to keep that trust. </p> </div> </div> <div class="entry-footer"> <p class="entry-footer-info"> <span class="post-footers">Posted by Charlene Li at 08:57 AM in <a href="http://web.archive.org/web/20090301083059/http://blog.altimetergroup.com/portals/">Portals</a>, <a href="http://web.archive.org/web/20090301083059/http://blog.altimetergroup.com/work/">Work</a> </span> <span class="separator">|</span> <a class="permalink" href="http://web.archive.org/web/20090301083059/http://blog.altimetergroup.com/2008/08/in-google-i-tru.html">Permalink</a> <span class="separator">|</span> <a href="http://web.archive.org/web/20090301083059/http://blog.altimetergroup.com/2008/08/in-google-i-tru.html#comments">Comments (11)</a> <span class="separator">|</span> <a href="http://web.archive.org/web/20090301083059/http://blog.altimetergroup.com/2008/08/in-google-i-tru.html#trackback">TrackBack (0)</a> </p>   </div> </div> <h2 class="date-header">August 04, 2008</h2> <div class="entry" id="entry-53748010"> <h3 class="entry-header"><a href="http://web.archive.org/web/20090301083059/http://blog.altimetergroup.com/2008/08/what-im-doing-n.html">What I'm doing next</a></h3> <div class="entry-content"> <div class="entry-body"> <p>First, a big thank you to everyone who sent well-wishes when I <a href="http://web.archive.org/web/20090301083059/http://blogs.forrester.com/groundswell/2008/07/why-im-leaving.html">announced that I was leaving Forrester</a>. Your heartfelt comments, tweets, emails, and calls were very much appreciated. Many people asked what I'm doing next, so here's a quick overview, on the first day of my new "work" life. </p> <p>I'm going to be working as an independent thought leader, looking at <a href="http://web.archive.org/web/20090301083059/http://www.charleneli.com/blog/interest-areas.html">how emerging technologies impact business, organizations, and individuals</a> and sharing my thoughts here on this blog as well as on <a href="http://web.archive.org/web/20090301083059/http://www.twitter.com/charleneli">Twitter</a>, <a href="http://web.archive.org/web/20090301083059/http://www.friendfeed.com/charleneli">FriendFeed</a>, Facebook, et. al. I'll also be conducting interviews with companies about what's happening in this space. On the business side, I'm offering a few <a href="http://web.archive.org/web/20090301083059/http://www.charleneli.com/blog/services.html">commercial services</a>, ranging from speeches to consulting for a limited set of clients. </p> <p>As I mentioned in my departure post, a key reason I decided to leave Forrester was to seek greater control and balance in my life. To that end, I'm limiting how much I travel and the number of commercial engagements that I take on. This will leave me plenty of time to devote to blogging, tweeting, and most importantly, thinking about my passion, how emerging technologies are impacting our lives and businesses. </p> <p>But to wit, I can't do it alone. I'm counting on you to provide me with feedback, criticism, leads, tips, and ideas to move my thinking forward. So please stay in touch, subscribe to my blog feed, and let me know what I should be thinking about. </p> </div> </div> <div class="entry-footer"> <p class="entry-footer-info"> <span class="post-footers">Posted by Charlene Li at 01:45 PM in <a href="http://web.archive.org/web/20090301083059/http://blog.altimetergroup.com/work/">Work</a> </span> <span class="separator">|</span> <a class="permalink" href="http://web.archive.org/web/20090301083059/http://blog.altimetergroup.com/2008/08/what-im-doing-n.html">Permalink</a> <span class="separator">|</span> <a href="http://web.archive.org/web/20090301083059/http://blog.altimetergroup.com/2008/08/what-im-doing-n.html#comments">Comments (17)</a> <span class="separator">|</span> <a href="http://web.archive.org/web/20090301083059/http://blog.altimetergroup.com/2008/08/what-im-doing-n.html#trackback">TrackBack (0)</a> </p>   </div> </div> </div> </div> <div id="gamma"> <div id="gamma-inner" class="pkg">   <div class="module-photo module"> <div class="module-content"><img src="http://web.archive.org/web/20090301083059im_/http://www.charleneli.com/.a/6a00e3981c8cdb883300e553cbbeee8834-150wi" alt="My Photo"/></div> </div> <div class="module-widget module" id="widget-FeedBurner_standardSmall"> <div class="module-content"> <p><a href="http://web.archive.org/web/20090301083059/http://feeds.feedburner.com/charleneliblog" rel="alternate" type="application/rss+xml"><img src="http://web.archive.org/web/20090301083059im_/http://www.feedburner.com/fb/images/pub/feed-icon16x16.png" alt="" style="vertical-align:middle;border:0"/></a> <a href="http://web.archive.org/web/20090301083059/http://feeds.feedburner.com/charleneliblog" rel="alternate" type="application/rss+xml">Subscribe in a reader</a></p> </div> </div><div class="module-widget module" id="widget-FeedBurner_fb_email"> <div class="module-content"> <a href="http://web.archive.org/web/20090301083059/http://www.feedburner.com/fb/a/emailverifySubmit?feedId=2167702&loc=en_US">Subscribe to The Altimeter by Charlene Li by Email</a> </div> </div> <div class="module-archives module"> <h2 class="module-header">Recent Posts</h2> <div class="module-content"> <ul class="module-list"> <li class="module-list-item"><a href="http://web.archive.org/web/20090301083059/http://blog.altimetergroup.com/2009/02/celebrating-birthdays-in-a-networked-world.html">Celebrating birthdays in a networked world</a></li> <li class="module-list-item"><a href="http://web.archive.org/web/20090301083059/http://blog.altimetergroup.com/2009/02/super-bowl-twitter-chatter-map-from-the-new-york-times.html">Super Bowl Twitter Chatter map from the New York Times</a></li> <li class="module-list-item"><a href="http://web.archive.org/web/20090301083059/http://blog.altimetergroup.com/2009/02/googles-malware-goof---a-personal-experience-and-perspective.html">Google's malware goof - a personal experience and perspective</a></li> <li class="module-list-item"><a href="http://web.archive.org/web/20090301083059/http://blog.altimetergroup.com/2009/01/charles-schwab-on-building-customer-relationships-with-net-promoter.html">Charles Schwab on building customer relationships with Net Promoter</a></li> <li class="module-list-item"><a href="http://web.archive.org/web/20090301083059/http://blog.altimetergroup.com/2009/01/upcoming-events-januaryfebruary.html">Where I'll be speaking in January & February</a></li> <li class="module-list-item"><a href="http://web.archive.org/web/20090301083059/http://blog.altimetergroup.com/2008/12/predictions-for-2009.html">Predictions for 2009</a></li> <li class="module-list-item"><a href="http://web.archive.org/web/20090301083059/http://blog.altimetergroup.com/2008/11/crowdsourcing-the-logo-for-altimeter.html">Crowdsourcing the logo for Altimeter</a></li> <li class="module-list-item"><a href="http://web.archive.org/web/20090301083059/http://blog.altimetergroup.com/2008/11/groundswell-nam.html">Groundswell named #8 on Amazon's Best Business Books list</a></li> <li class="module-list-item"><a href="http://web.archive.org/web/20090301083059/http://blog.altimetergroup.com/2008/11/election-day-th.html">Election day thoughts on race and gender</a></li> <li class="module-list-item"><a href="http://web.archive.org/web/20090301083059/http://blog.altimetergroup.com/2008/10/facebook-viru-1.html">Facebook viruses: How to fight back</a></li> </ul> </div> </div> <div class="module-widget module" id="widget-Twitter_twitter_updates"> <div class="module-content"> <div id="twitter_div"> <h2 style="margin:0" class="module-header">Twitter Updates</h2> <ul class="module-list" id="twitter_update_list"></ul> <a href="http://web.archive.org/web/20090301083059/http://twitter.com/charleneli" id="twitter-link" style="display:block;text-align:right;">follow me on Twitter</a> </div> <script type="text/javascript" src="http://web.archive.org/web/20090301083059js_/http://twitter.com/javascripts/typepad.js"></script> <script 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