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.elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}</style><h1 class="elementor-heading-title elementor-size-default">E-commerce Market Spotlight: Mexico</h1> </div> </div> </div> </div> <div class="elementor-element elementor-element-16a51be e-flex e-con-boxed e-con e-parent" data-id="16a51be" data-element_type="container" data-settings="{"container_type":"flex","content_width":"boxed"}" data-core-v316-plus="true"> <div class="e-con-inner"> <div class="elementor-element elementor-element-458990c e-con-full e-flex e-con e-child" data-id="458990c" data-element_type="container" data-settings="{"content_width":"full","container_type":"flex"}"> <div class="elementor-element elementor-element-877f7ea elementor-share-buttons--view-icon elementor-share-buttons--shape-circle elementor-share-buttons--color-custom share-bg elementor-share-buttons--skin-gradient elementor-grid-0 elementor-widget 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30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z"></path></svg> </span> </div> </div> <div class="elementor-grid-item"> <div class="elementor-share-btn elementor-share-btn_facebook" role="button" tabindex="0" aria-label="Share on facebook" > <span class="elementor-share-btn__icon"> <svg class="e-font-icon-svg e-fab-facebook" viewBox="0 0 512 512" xmlns="http://www.w3.org/2000/svg"><path d="M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z"></path></svg> </span> </div> </div> <div class="elementor-grid-item"> <div class="elementor-share-btn elementor-share-btn_twitter" role="button" tabindex="0" aria-label="Share on twitter" > <span class="elementor-share-btn__icon"> <svg class="e-font-icon-svg e-fab-twitter" viewBox="0 0 512 512" xmlns="http://www.w3.org/2000/svg"><path d="M459.37 151.716c.325 4.548.325 9.097.325 13.645 0 138.72-105.583 298.558-298.558 298.558-59.452 0-114.68-17.219-161.137-47.106 8.447.974 16.568 1.299 25.34 1.299 49.055 0 94.213-16.568 130.274-44.832-46.132-.975-84.792-31.188-98.112-72.772 6.498.974 12.995 1.624 19.818 1.624 9.421 0 18.843-1.3 27.614-3.573-48.081-9.747-84.143-51.98-84.143-102.985v-1.299c13.969 7.797 30.214 12.67 47.431 13.319-28.264-18.843-46.781-51.005-46.781-87.391 0-19.492 5.197-37.36 14.294-52.954 51.655 63.675 129.3 105.258 216.365 109.807-1.624-7.797-2.599-15.918-2.599-24.04 0-57.828 46.782-104.934 104.934-104.934 30.213 0 57.502 12.67 76.67 33.137 23.715-4.548 46.456-13.32 66.599-25.34-7.798 24.366-24.366 44.833-46.132 57.827 21.117-2.273 41.584-8.122 60.426-16.243-14.292 20.791-32.161 39.308-52.628 54.253z"></path></svg> </span> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-71e0816 elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget elementor-widget-theme-post-content" data-id="71e0816" data-element_type="widget" data-widget_type="theme-post-content.default"> <div class="elementor-widget-container"> <p>Mexico is ranked the fifth fastest-growing e-commerce market in the world and the second-largest economy and e-commerce market in Latin America, with retail e-commerce sales forecasted to reach US$ 58.89 billion in 2024. Mexico’s GDP is expected to grow by 2.2% in 2024, reaching over US$ 2 trillion. Steady growth is anticipated to continue, with a GDP forecast of over US$ 2.4 trillion for 2029.</p> <p>Mexico has a population of over 130 million people and the ninth-largest number of internet users in the world. The country’s internet penetration rate currently stands at 85% and is expected to increase to 94.35% by 2029. Of the country’s internet users, 83.6% shop online, with 49.4% of them buying from websites outside their market.</p> <h3><strong>Global-e Data: Mexican Market Growth, 2024</strong></h3> <p>Mexico’s e-commerce upward trend is clearly reflected in Global-e’s data, which places it in the top growing markets in the first half of 2024, with 18% growth YoY (H1 24 VS. H1 23). This corresponds to the continuous uplift we’ve seen in the market over the past years, with Mexico consistently ranking among the top 3 growing markets for global e-commerce. Mexico has risen from #20 in Global-e’s markets ranking in 2022 to #17 in 2023, and so far in 2024 Mexico is #10.<img fetchpriority="high" fetchpriority="high" decoding="async" class="alignnone wp-image-60745 size-large" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20296'%3E%3C/svg%3E" alt="" width="800" height="296" data-lazy-srcset="https://www.global-e.com/wp-content/uploads/2024/10/graph-3-1024x379.png 1024w, https://www.global-e.com/wp-content/uploads/2024/10/graph-3-300x111.png 300w, https://www.global-e.com/wp-content/uploads/2024/10/graph-3-768x284.png 768w, https://www.global-e.com/wp-content/uploads/2024/10/graph-3-1536x568.png 1536w, https://www.global-e.com/wp-content/uploads/2024/10/graph-3-2048x758.png 2048w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://www.global-e.com/wp-content/uploads/2024/10/graph-3-1024x379.png" /><noscript><img fetchpriority="high" fetchpriority="high" decoding="async" class="alignnone wp-image-60745 size-large" src="https://www.global-e.com/wp-content/uploads/2024/10/graph-3-1024x379.png" alt="" width="800" height="296" srcset="https://www.global-e.com/wp-content/uploads/2024/10/graph-3-1024x379.png 1024w, https://www.global-e.com/wp-content/uploads/2024/10/graph-3-300x111.png 300w, https://www.global-e.com/wp-content/uploads/2024/10/graph-3-768x284.png 768w, https://www.global-e.com/wp-content/uploads/2024/10/graph-3-1536x568.png 1536w, https://www.global-e.com/wp-content/uploads/2024/10/graph-3-2048x758.png 2048w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></p> <p> </p> <h3><strong>Taxes and duties</strong></h3> <p>All cross-border purchases valued above US$50 are subject to global tax rates under the ‘Simplified Regime’ for postal and courier imports into Mexico. The tax rate varies based on the export country (USA, Canada, or ROW) and the order value range. Additionally, all orders exceeding US$300 are subject to an import duty, fixed at 240 MXP (excl. tax). Our recent study shows that presenting shoppers in this market with pricing inclusive of the local tax (HFDDP) results in a ~20% higher conversion rate on average, compared to the conversion rate when presenting the tax separately and offering prepayment at checkout (NFDDP).</p> <h3><strong>Local shopping events</strong></h3> <p><strong>Hot Sale</strong> – An annual online shopping event created and organized by the Mexican Association of Online Sales (AMVO). Usually taking place in May/June; 2025 dates have not yet been published.</p> <p><strong>El Buen Fin</strong> – One of the biggest retail holidays in Mexico, this event marks the start of the Christmas shopping season in this market. It occurs the weekend before Mexican Revolution Day, which is observed on the third Monday of November.</p> <pre></pre> <p><span style="font-size: 10pt; color: #333333;"><strong>Sources: </strong></span></p> <p><em><span style="font-size: 10pt;">eMarketer, February 2024, Worldwide Retail Ecommerce Forecast 2024; Bloomberg Linea, January 04, 2024, What to Expect for the Mexican Economy in 2024 According to Two Top Economic Forecasters; Statista, May 2024, E-commerce in Mexico – statistics & facts; eMarketer, July 2024, Retail Ecommerce Sales, by Country 2024, billions; Deloitte, May 2024, Mexico economic outlook, May 2024; Statista, Latin America & Caribbean: GDP by country 2024; Statista, April 2024, Mexico: Gross domestic product (GDP) in current prices from 1987 to 2029; Worldometer, September 2024, Mexico Population (LIVE); Statista, April 2024, Countries with the largest digital populations in the world as of January 2023; Statista, August 2024, Mexico: internet usage reach 2020-2029; Statista, August 2024, Internet usage penetration in Mexico from 2020 to 2029; eMarketer, July 2024, Digital Buyers – Mexico 2024-2028; eMarketer, October 2023, Cross-Border Retail Ecommerce Buyer Penetration, by Country 2024; Global-e data, 2024.</span></em></p> </div> </div> <div class="elementor-element elementor-element-7d24a1a arrow-button e-transform elementor-widget elementor-widget-button" data-id="7d24a1a" data-element_type="widget" data-settings="{"_transform_translateX_effect_hover":{"unit":"px","size":-6,"sizes":[]},"_transform_translateX_effect_hover_tablet":{"unit":"px","size":"","sizes":[]},"_transform_translateX_effect_hover_mobile":{"unit":"px","size":"","sizes":[]},"_transform_translateY_effect_hover":{"unit":"px","size":"","sizes":[]},"_transform_translateY_effect_hover_tablet":{"unit":"px","size":"","sizes":[]},"_transform_translateY_effect_hover_mobile":{"unit":"px","size":"","sizes":[]}}" data-widget_type="button.default"> <div 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srcset="https://www.global-e.com/wp-content/uploads/2024/12/headers-website-1.png 768w, https://www.global-e.com/wp-content/uploads/2024/12/headers-website-1-300x156.png 300w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> </div> <div class="elementor-element elementor-element-34ee3c2 elementor-widget elementor-widget-heading" data-id="34ee3c2" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default"><span>Report</span></h2> </div> </div> <div class="elementor-element elementor-element-e3f4fa1 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading" data-id="e3f4fa1" data-element_type="widget" data-widget_type="theme-post-title.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">The Black Friday-Cyber Monday 2024 Report</h2> </div> </div> <div class="elementor-element elementor-element-d4c5db1 elementor-widget elementor-widget-theme-post-excerpt" data-id="d4c5db1" data-element_type="widget" data-widget_type="theme-post-excerpt.default"> <div class="elementor-widget-container"> We analysed the uplift in global e-commerce sales and conversion rates throughout November, from the lead-up to Black Friday right through to Cyber Monday. We also examined how markets worldwide performed during the BFCM weekend compared to the previous year. </div> </div>  <div class="elementor-element elementor-element-72b485b icon-button-loop-knowledge e-transform dc-has-condition dc-condition-not_empty elementor-widget elementor-widget-button" data-id="72b485b" data-element_type="widget" data-settings="{"_transform_translateX_effect_hover":{"unit":"px","size":6,"sizes":[]},"_transform_translateX_effect_hover_tablet":{"unit":"px","size":"","sizes":[]},"_transform_translateX_effect_hover_mobile":{"unit":"px","size":"","sizes":[]},"_transform_translateY_effect_hover":{"unit":"px","size":"","sizes":[]},"_transform_translateY_effect_hover_tablet":{"unit":"px","size":"","sizes":[]},"_transform_translateY_effect_hover_mobile":{"unit":"px","size":"","sizes":[]}}" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link elementor-size-sm" href="https://www.global-e.com/wp-content/uploads/2024/12/The-Global-E-commerce-Market-Black-Friday-Cyber-Monday-2024-Report.pdf" target="_blank"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-icon elementor-align-icon-right"> <svg aria-hidden="true" class="e-font-icon-svg e-fas-angle-right" viewBox="0 0 256 512" xmlns="http://www.w3.org/2000/svg"><path d="M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z"></path></svg> </span> <span class="elementor-button-text">Read More</span> </span> </a> </div> </div> </div>  </div> </div> </div> <div data-elementor-type="loop-item" data-elementor-id="38892" class="elementor elementor-38892 e-loop-item e-loop-item-60736 post-60736 knowledge-center type-knowledge-center status-publish has-post-thumbnail hentry knowledge-type-demand-generation" data-elementor-post-type="elementor_library" data-custom-edit-handle="1"> <div class="elementor-element elementor-element-fc7afaa e-flex e-con-boxed e-con e-parent" data-id="fc7afaa" data-element_type="container" data-settings="{"background_background":"classic","container_type":"flex","content_width":"boxed"}" data-core-v316-plus="true"> <div class="e-con-inner"> <div class="elementor-element elementor-element-d3bd388 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image" data-id="d3bd388" data-element_type="widget" data-widget_type="theme-post-featured-image.default"> <div class="elementor-widget-container"> <img width="768" height="511" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20511'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-image-60738" alt="" data-lazy-srcset="https://www.global-e.com/wp-content/uploads/2024/10/Digital-Marketing-Tips-for-Holidays.png 768w, https://www.global-e.com/wp-content/uploads/2024/10/Digital-Marketing-Tips-for-Holidays-300x200.png 300w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://www.global-e.com/wp-content/uploads/2024/10/Digital-Marketing-Tips-for-Holidays.png" /><noscript><img loading="lazy" width="768" height="511" src="https://www.global-e.com/wp-content/uploads/2024/10/Digital-Marketing-Tips-for-Holidays.png" class="attachment-medium_large size-medium_large wp-image-60738" alt="" srcset="https://www.global-e.com/wp-content/uploads/2024/10/Digital-Marketing-Tips-for-Holidays.png 768w, https://www.global-e.com/wp-content/uploads/2024/10/Digital-Marketing-Tips-for-Holidays-300x200.png 300w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> </div> <div class="elementor-element elementor-element-34ee3c2 elementor-widget elementor-widget-heading" data-id="34ee3c2" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default"><span>Demand generation</span></h2> </div> </div> <div class="elementor-element elementor-element-e3f4fa1 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading" data-id="e3f4fa1" data-element_type="widget" data-widget_type="theme-post-title.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Digital Marketing Tips for the International Holiday Peak Season</h2> </div> </div> <div class="elementor-element elementor-element-d4c5db1 elementor-widget elementor-widget-theme-post-excerpt" data-id="d4c5db1" data-element_type="widget" data-widget_type="theme-post-excerpt.default"> <div class="elementor-widget-container"> For merchants selling internationally, running effective digital campaigns across diverse markets can be challenging. Global-e’s DTC Digital Marketing Team has compiled a comprehensive set of tips and best practices to help businesses navigate the specifics and drive demand in different regions across the world. These insights are drawn from their extensive experience working with Global-e clients in over 25 markets. </div> </div>  <div class="elementor-element elementor-element-102e167 icon-button-loop-knowledge e-transform dc-has-condition dc-condition-not_empty elementor-widget elementor-widget-button" data-id="102e167" data-element_type="widget" data-settings="{"_transform_translateX_effect_hover":{"unit":"px","size":6,"sizes":[]},"_transform_translateX_effect_hover_tablet":{"unit":"px","size":"","sizes":[]},"_transform_translateX_effect_hover_mobile":{"unit":"px","size":"","sizes":[]},"_transform_translateY_effect_hover":{"unit":"px","size":"","sizes":[]},"_transform_translateY_effect_hover_tablet":{"unit":"px","size":"","sizes":[]},"_transform_translateY_effect_hover_mobile":{"unit":"px","size":"","sizes":[]}}" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link 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