Sarah Shanahan - Fig Tree - Creative Digital Agency

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Tree Digital Agency in Adelaide" width="80" height="80"></noscript></a> </div> </header> <div id="wrap"> <section class="blog-wrap "><section class="header"> <div class="container main"> <div class="row"> <div class="col-md-12 sm-wrap-margins-title"> <h1 class="page-title entry-title" itemprop="headline">Sarah Shanahan</h1> </div>  </div> </div> </section> <section class="post-category content show"> <a href="https://figtreedigital.com.au/./websites/">Websites</a> <span class="bracket">/</span> <a href="https://figtreedigital.com.au/./graphic-design/">Graphic Design</a> <span class="bracket">/</span> <a href="https://figtreedigital.com.au/./social-media/">Social Media</a> <span class="bracket">/</span> </section> <div class="container devices-wrap show"> <section class="imac"> <div class="device-container" style="max-width:800px;" data-size-port="800px" data-size-land="1366px"> <div class="device-mockup imac"> <div class="device"> <div class="screen"> <div class="imac-video-wrap"> <div class="imac-image-wrap"> <img class="image-wrap" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="Sarah Shanahan" data-lazy-srcset="https://figtreedigital.com.au/wp-content/uploads/2016/09/Fig-Tree-Digital-Sarah-Shanahan-desktop.jpg, https://figtreedigital.com.au/wp-content/uploads/2016/09/Fig-Tree-Digital-Sarah-Shanahan-desktop@2x.jpg 2x" data-lazy-src="https://figtreedigital.com.au/wp-content/uploads/2016/09/Fig-Tree-Digital-Sarah-Shanahan-desktop.jpg" /><noscript><img class="image-wrap" src="https://figtreedigital.com.au/wp-content/uploads/2016/09/Fig-Tree-Digital-Sarah-Shanahan-desktop.jpg" alt="Sarah Shanahan" srcset="https://figtreedigital.com.au/wp-content/uploads/2016/09/Fig-Tree-Digital-Sarah-Shanahan-desktop.jpg, https://figtreedigital.com.au/wp-content/uploads/2016/09/Fig-Tree-Digital-Sarah-Shanahan-desktop@2x.jpg 2x" /></noscript> </div> </div> </div> </div> </div> </section> <section class="ipad"> <div class="device-container ipad-overlap" style="max-width:320px;" data-size-port="320px" data-size-land="320px"> <div class="device-mockup ipad"> <div class="device"> <div class="screen"> <img class="image-wrap" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="Sarah Shanahan" data-lazy-srcset="https://figtreedigital.com.au/wp-content/uploads/2016/09/Fig-Tree-Digital-Sarah-Shanahan-ipad.jpg, https://figtreedigital.com.au/wp-content/uploads/2016/09/Fig-Tree-Digital-Sarah-Shanahan-ipad@2x.jpg 2x" data-lazy-src="https://figtreedigital.com.au/wp-content/uploads/2016/09/Fig-Tree-Digital-Sarah-Shanahan-ipad.jpg" /><noscript><img class="image-wrap" src="https://figtreedigital.com.au/wp-content/uploads/2016/09/Fig-Tree-Digital-Sarah-Shanahan-ipad.jpg" alt="Sarah Shanahan" srcset="https://figtreedigital.com.au/wp-content/uploads/2016/09/Fig-Tree-Digital-Sarah-Shanahan-ipad.jpg, https://figtreedigital.com.au/wp-content/uploads/2016/09/Fig-Tree-Digital-Sarah-Shanahan-ipad@2x.jpg 2x" /></noscript> </div> </div> </div> </div> </section> <section class="iphone"> <div class="device-container iphone-overlap" style="max-width:130px;" data-size-port="600px" data-size-land="600px"> <div class="device-mockup iphone5 black"> <div class="device"> <div class="screen"> <img class="image-wrap" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="Sarah Shanahan" data-lazy-srcset="https://figtreedigital.com.au/wp-content/uploads/2016/09/Fig-Tree-Digital-Sarah-Shanahan-iphone.jpg, https://figtreedigital.com.au/wp-content/uploads/2016/09/Fig-Tree-Digital-Sarah-Shanahan-iphone@2x.jpg 2x" data-lazy-src="https://figtreedigital.com.au/wp-content/uploads/2016/09/Fig-Tree-Digital-Sarah-Shanahan-iphone.jpg" /><noscript><img class="image-wrap" src="https://figtreedigital.com.au/wp-content/uploads/2016/09/Fig-Tree-Digital-Sarah-Shanahan-iphone.jpg" alt="Sarah Shanahan" srcset="https://figtreedigital.com.au/wp-content/uploads/2016/09/Fig-Tree-Digital-Sarah-Shanahan-iphone.jpg, https://figtreedigital.com.au/wp-content/uploads/2016/09/Fig-Tree-Digital-Sarah-Shanahan-iphone@2x.jpg 2x" /></noscript> </div> </div> </div> </div> </section> </div> <section class="text-content sm-wrap-margins"> <div class="container"> <div class="row content justify-content-md-center"> <div class="col-xs-12 col-sm-10 col-md-10 main"><h3 style="text-align: center"></h3> <p class="p1" style="text-align: center">Sarah Shanahan runs a string of businesses from her many passions and talents – lifestyle photography & styling, organised interiors and VIP shopping tours.</p> <p class="p1" style="text-align: center">The eCommerce section of the website doesn’t use any hard-sell marketing tactics, instead the approach is more subtle and genuine – aligning with her brand. Tour photography, compelling conversational copywriting, user reviews, and a countdown displaying remaining tour ticket numbers all assist in letting the viewer convince themselves that the VIP Shopping Tours are something that they just have to purchase!</p> </div> </div></div> </section> <section class="image-content sm-wrap-margins"> <div class="container"> <div class="row"> <div class="col-xs-12 col-sm-12 col-md-12"> <img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="Sarah Shanahan - website" data-lazy-srcset="https://figtreedigital.com.au/wp-content/uploads/2016/09/FTM043-Sarah-Shanahan-Case-Study-Screenshot-1.png, https://figtreedigital.com.au/wp-content/uploads/2016/09/FTM043-Sarah-Shanahan-Case-Study-Screenshot-1@2x.png 2x" data-lazy-src="https://figtreedigital.com.au/wp-content/uploads/2016/09/FTM043-Sarah-Shanahan-Case-Study-Screenshot-1.png" /><noscript><img src="https://figtreedigital.com.au/wp-content/uploads/2016/09/FTM043-Sarah-Shanahan-Case-Study-Screenshot-1.png" alt="Sarah Shanahan - website" srcset="https://figtreedigital.com.au/wp-content/uploads/2016/09/FTM043-Sarah-Shanahan-Case-Study-Screenshot-1.png, https://figtreedigital.com.au/wp-content/uploads/2016/09/FTM043-Sarah-Shanahan-Case-Study-Screenshot-1@2x.png 2x" /></noscript> </div> </div></div> </section> <section class="text-content wrap-margins"> <div class="container"> <div class="row content justify-content-md-center"> <div class="col-xs-12 col-sm-10 col-md-10 main"><h2 class="p1" style="text-align: center"> CREATING SYMMETRY ACROSS BRANDS</h2> <p class="p1" style="text-align: center"><span class="s1">Sarah’s three businesses were growing steadily by word of mouth, though her rise in popularity on Instagram as a much loved ’style-guru’ was gaining momentum rapidly. Sarah’s web presence needed to reflect her highly sought-after photographic styling which is, as she puts it, “a touch of Scandinavian with a modern, minimalist Australian vibe”. </span></p> <p class="p1" style="text-align: center"><span class="s1">With so much beautiful visual content being generated through her daily Instagram postings, our strategy was to capture this content and present it in the website as stylised image feeds, keeping the website content fresh and up-to date. The real-time live social image feed reinforces Sarah’s credibility and authority, showcasing the sheer volume of her creative work an drinking viewers back to her popular Instagram account. </span></p> <p class="p1" style="text-align: center"><span class="s1">The strategy of using filtered live image-feeds for a large portion of the website content takes a long-term approach, enabling Sarah to keep her website updated automatically without having to handle any<span class="Apple-converted-space"> </span>content updates manually. </span></p> <p class="p1" style="text-align: center"><span class="s1">The eCommerce section of the website doesn’t use any hard-sell marketing tactics, instead the approach is more subtle and genuine – much like Sarah herself. Tour photography, compelling conversational copywriting, user reviews, and a countdown displaying remaining tour ticket numbers all assist in letting the viewer convince themselves that the VIP Shopping Tours are something that they just have to purchase! <b> </b></span></p> </div> </div></div> </section> <section class="image-content sm-wrap-margins"> <div class="container"> <div class="row"> <div class="col-xs-12 col-sm-12 col-md-12"> <img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="Sarah Shanahan - website" data-lazy-srcset="https://figtreedigital.com.au/wp-content/uploads/2016/09/Fig-Tree-Digital-Sarah-Shanahan-2.png, https://figtreedigital.com.au/wp-content/uploads/2016/09/Fig-Tree-Digital-Sarah-Shanahan-2@2x.png 2x" data-lazy-src="https://figtreedigital.com.au/wp-content/uploads/2016/09/Fig-Tree-Digital-Sarah-Shanahan-2.png" /><noscript><img src="https://figtreedigital.com.au/wp-content/uploads/2016/09/Fig-Tree-Digital-Sarah-Shanahan-2.png" alt="Sarah Shanahan - website" srcset="https://figtreedigital.com.au/wp-content/uploads/2016/09/Fig-Tree-Digital-Sarah-Shanahan-2.png, https://figtreedigital.com.au/wp-content/uploads/2016/09/Fig-Tree-Digital-Sarah-Shanahan-2@2x.png 2x" /></noscript> </div> </div></div> </section> <section class="image-content "> <div class="container"> <div class="row"> <div class="col-xs-12 col-sm-12 col-md-12"> <img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="Sarah Shanahan - website" data-lazy-srcset="https://figtreedigital.com.au/wp-content/uploads/2016/09/FTM043-Sarah-Shanahan-Case-Study-Screenshot-6.png, https://figtreedigital.com.au/wp-content/uploads/2016/09/FTM043-Sarah-Shanahan-Case-Study-Screenshot-6@2x.png 2x" data-lazy-src="https://figtreedigital.com.au/wp-content/uploads/2016/09/FTM043-Sarah-Shanahan-Case-Study-Screenshot-6.png" /><noscript><img src="https://figtreedigital.com.au/wp-content/uploads/2016/09/FTM043-Sarah-Shanahan-Case-Study-Screenshot-6.png" alt="Sarah Shanahan - website" srcset="https://figtreedigital.com.au/wp-content/uploads/2016/09/FTM043-Sarah-Shanahan-Case-Study-Screenshot-6.png, https://figtreedigital.com.au/wp-content/uploads/2016/09/FTM043-Sarah-Shanahan-Case-Study-Screenshot-6@2x.png 2x" /></noscript> </div> </div></div> </section> <section class="image-content sm-wrap-margins"> <div class="container"> <div class="row"> <div class="col-xs-12 col-sm-12 col-md-12"> <img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="Sarah Shanahan - website" data-lazy-srcset="https://figtreedigital.com.au/wp-content/uploads/2016/09/FTM043-Sarah-Shanahan-Case-Study-Screenshot-3.png, https://figtreedigital.com.au/wp-content/uploads/2016/09/FTM043-Sarah-Shanahan-Case-Study-Screenshot-3@2x.png 2x" data-lazy-src="https://figtreedigital.com.au/wp-content/uploads/2016/09/FTM043-Sarah-Shanahan-Case-Study-Screenshot-3.png" /><noscript><img src="https://figtreedigital.com.au/wp-content/uploads/2016/09/FTM043-Sarah-Shanahan-Case-Study-Screenshot-3.png" alt="Sarah Shanahan - website" srcset="https://figtreedigital.com.au/wp-content/uploads/2016/09/FTM043-Sarah-Shanahan-Case-Study-Screenshot-3.png, https://figtreedigital.com.au/wp-content/uploads/2016/09/FTM043-Sarah-Shanahan-Case-Study-Screenshot-3@2x.png 2x" /></noscript> </div> </div></div> </section> <section class="image-content sm-wrap-margins"> <div class="container"> <div class="row"> <div class="col-xs-12 col-sm-12 col-md-12"> <img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="Sarah Shanahan - website" data-lazy-srcset="https://figtreedigital.com.au/wp-content/uploads/2016/09/FTM043-Sarah-Shanahan-Case-Study-Screenshot-4.png, https://figtreedigital.com.au/wp-content/uploads/2016/09/FTM043-Sarah-Shanahan-Case-Study-Screenshot-4@2x.png 2x" data-lazy-src="https://figtreedigital.com.au/wp-content/uploads/2016/09/FTM043-Sarah-Shanahan-Case-Study-Screenshot-4.png" /><noscript><img src="https://figtreedigital.com.au/wp-content/uploads/2016/09/FTM043-Sarah-Shanahan-Case-Study-Screenshot-4.png" alt="Sarah Shanahan - website" srcset="https://figtreedigital.com.au/wp-content/uploads/2016/09/FTM043-Sarah-Shanahan-Case-Study-Screenshot-4.png, https://figtreedigital.com.au/wp-content/uploads/2016/09/FTM043-Sarah-Shanahan-Case-Study-Screenshot-4@2x.png 2x" /></noscript> </div> </div></div> </section> <section class="image-content sm-wrap-margins"> <div class="container"> <div class="row"> <div class="col-xs-12 col-sm-12 col-md-12"> <img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="Sarah Shanahan - website" data-lazy-srcset="https://figtreedigital.com.au/wp-content/uploads/2016/09/FTM043-Sarah-Shanahan-Case-Study-Screenshot-5.png, https://figtreedigital.com.au/wp-content/uploads/2016/09/FTM043-Sarah-Shanahan-Case-Study-Screenshot-5@2x.png 2x" data-lazy-src="https://figtreedigital.com.au/wp-content/uploads/2016/09/FTM043-Sarah-Shanahan-Case-Study-Screenshot-5.png" /><noscript><img src="https://figtreedigital.com.au/wp-content/uploads/2016/09/FTM043-Sarah-Shanahan-Case-Study-Screenshot-5.png" alt="Sarah Shanahan - website" srcset="https://figtreedigital.com.au/wp-content/uploads/2016/09/FTM043-Sarah-Shanahan-Case-Study-Screenshot-5.png, https://figtreedigital.com.au/wp-content/uploads/2016/09/FTM043-Sarah-Shanahan-Case-Study-Screenshot-5@2x.png 2x" /></noscript> </div> </div></div> </section> <section class="text-content sm-wrap-margins"> <div class="container"> <div class="row content justify-content-md-center"> <div class="col-xs-12 col-sm-10 col-md-10 main"><h2 class="p1" style="text-align: center">A NEW DESIGN TO INCREASE ENGAGEMENT</h2> <p class="p1" style="text-align: center"><span class="s1">A well designed responsive website with development brings an eCommerce store that captures beautifully styled photography and visuals.</span></p> <p class="p1" style="text-align: center">Visit the Sarah Shanahan <a href="http://www.sarahshanahan.com.au" target="_blank" rel="noopener"><span class="s1">website</span></a></p> </div> </div></div> </section> <section class="text-content "> <div class="container"> <div class="row content justify-content-md-center"> <div class="col-xs-12 col-sm-10 col-md-10 main"><h3 class="p1" style="text-align: center"><span class="s1">“The quality of my new website has exceeded expectations and the results have spoken for themselves with my business increasing almost immediately. </span></h3> <h3 class="p1" style="text-align: center"><span class="s1">The whole process with Fig Tree Digital was an absolute joy from start to finish. They had such a good knowledge and understanding of the overall look and feel I was trying to achieve and I could not be happier with the results. It is easy for potential clients to navigate and instantly get a feel for my style and range of work. I now have a website that reflects who I am and it’s something I can be proud of!”</span></h3> <p class="p1" style="text-align: center"><span class="s1">– Sarah Shanahan </span></p> </div> </div></div> </section> <div class="sm-wrap-margins"> <div style="display:none;" class="post-nav-heading">CASE STUDY</div> <section class="post-nav content"> <a href="https://figtreedigital.com.au/case-study/wallis-smith-financial/" title="Previous">< Previous</a> / <a href="https://figtreedigital.com.au/case-study/ngeringa-vineyards/" title="Next">Next ></a> </section> </div> </section> </div> <footer itemscope itemtype="http://schema.org/LocalBusiness" id="footer" class="clearfix pagefooter"> <a id="shovel-drop" class="arrow bounce" href="#services"><span><img data-lazy-srcset="https://figtreedigital.com.au/wp-content/themes/figtree/img/Spade-Icon.png 1x, https://figtreedigital.com.au/wp-content/themes/figtree/img/Spade-Icon@2x.png 2x" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="Icon" data-lazy-src="https://figtreedigital.com.au/wp-content/themes/figtree/img/Spade-Icon.png"><noscript><img srcset="https://figtreedigital.com.au/wp-content/themes/figtree/img/Spade-Icon.png 1x, https://figtreedigital.com.au/wp-content/themes/figtree/img/Spade-Icon@2x.png 2x" src="https://figtreedigital.com.au/wp-content/themes/figtree/img/Spade-Icon.png" alt="Icon"></noscript></span></a> <div id="sub-floor"> <div> <div class="row justify-content-md-center"> <div class="col-md-6 order-md-6 attribution"> <h2 class="h1">GROWTH THROUGH CHANGE</h2> </div> <div class="col-md-4 order-md-1 social"> <div class="social-wrap"> <a target="_blank" href="https://www.linkedin.com/company/figtreedigital/"> <i class="fab fa-linkedin icon-zoom" aria-hidden="true"></i></a> <a target="_blank" href="https://www.facebook.com/FigTreeDigital/"> <i class="fab fa-facebook icon-zoom" aria-hidden="true"></i></a> <a target="_blank" href="https://twitter.com/figtreedigital"><i class="fab fa-twitter-square icon-zoom" aria-hidden="true"></i></a> <a target="_blank" href="https://www.instagram.com/figtreedigital/"><i class="fab fa-instagram icon-zoom"></i></a> <a href="https://figtreedigital.com.au/insights/"><i class="fa fa-rss-square icon-zoom" aria-hidden="true"></i></a> </div> </div> </div>  </div> </div> <div id="second-floor"> <div> <div class="row margin0"> <div class="col-md-12"> <span class="copyright-txt"> © 2024 <strong>FIG TREE DIGITAL - <br class="hide mobileshow"> A CREATIVE DIGITAL AGENCY</strong> -</span> E: <a href="/cdn-cgi/l/email-protection#d3bbb6bfbfbc93b5bab4a7a1b6b6b7bab4baa7b2bffdb0bcbefdb2a6"> <span itemprop="email"><span class="__cf_email__" data-cfemail="0f676a6363604f6966687b7d6a6a6b6668667b6e63216c6062216e7a">[email protected]</span></span></a> <br class="hide mobileshow"> - PH:<span itemprop="telephone"> 0439 992 644</span> - <br class="hide tabletshow"><span itemprop="address" itemscope itemtype="http://schema.org/PostalAddress">Suite 1 / 2 East Terrace, Adelaide <br class="hide mobileshow"> <span itemprop="addressRegion">SA</span> <span itemprop="postalCode">5000</span> <span itemprop="addressCountry">AUSTRALIA</span> <meta itemprop="addressLocality" content="Adelaide"> </div> </div> </div> </div> <meta itemprop="image" content="http://figtreedigital.com.au/wp-content/themes/figtree/library/images/fig-tree-digital-digital-agency-adelaide.png"> <meta itemprop="name" content="Fig Tree Digital"></footer>  </div>  <script data-cfasync="false" src="/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js"></script><script type="text/javascript"> var sbiajaxurl = "https://figtreedigital.com.au/wp-admin/admin-ajax.php"; 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