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style="max-width:100%; border-radius: 18px; margin: 0 auto; width: 300px; height: auto;"> </div> </div> </div> <div class="main-content speaker-page-bio-column"> <div class="flex-container" style="justify-content: flex-start;"> <div class="speaker-bio-title"><h1 style="padding-top:0; margin-bottom:0; font-size:42px;">Macy Gilliam</h1> <span class="inner-sub">Social Video Creator<br>Morning Brew</span> <div class="indiv-socials" style="margin-bottom: 0; padding-bottom: 0;"> <a href="https://twitter.com/MorningBrew" target="_blank" class="no-underline"><i class="fab fa-x-twitter" style="color: var(--blue)"></i></a> <a href="https://www.facebook.com/MorningBrew" target="_blank" class="no-underline"><i class="fab fa-facebook" style="color: var(--blue)"></i></a> <a href="https://www.linkedin.com/company/the-morning-brew/" target="_blank" class="no-underline"><i class="fab fa-linkedin" style="color: var(--blue)"></i></a> <a href="https://www.instagram.com/morningbrew/" target="_blank" class="no-underline"><i class="fab fa-instagram" style="color: var(--blue)"></i></a> <a href="https://www.tiktok.com/@morningbrew" target="_blank" class="no-underline"><i class="fab fa-tiktok" style="color: var(--blue)"></i></a> </div></div> <div class="speaker-bio-social"><img src="/assets/components/phpthumbof/cache/Morning%20Brew.d33ade57b7164465adff6582ad242fed.72d6bc9f90e7a69dc47073556448f5df.png" style="max-height: 120px; width: auto; position: relative; top:30px;"> </div> </div> <div style="padding-top: 24px;"> <p>I create 3-4 short form videos a week for Morning Brew about all things business news, entrepreneurship, and personal finance. I create my content from start to finish; writing, filming, acting, and editing. A lot of what I do is sketch comedy content around business news topics, but I’ve also been branching out to other formats. My favorite, and most popular, series is called “How are you still in business” where I go ask weird little stores in New York exactly that.<br />I’m most interested in using social video to tell stories, especially of news that is relevant to our audience, or of inspiring, often overlooked, small business owners.</p> </div> </div> </div> </div> </header> <section style="padding-top:12px; background-color:#f8fbff;"> <div class="container main-content"> <div class="main-content-inner"> <h2 style="margin: 0 0 32px 0; font-weight:700; font-size: 24px; text-align: center;">Macy Gilliam’s Session</h2> <div style="margin-bottom: 30px;"><p style="margin-bottom:0;"><i class="fa fa-clock-o"></i> 12:45 p.m.–1:30 p.m. PT — Friday, October 25, 2024</p><h3 style="margin-top:0; line-height: 130%;"><a href="/virtual-conference-october-2024/summit/agenda-at-a-glance/live-virtual-conference/1245-p.m.130-p.m.-pt.html" >Panel: The Art of Authenticity: Brand Storytelling that Resonates with Your Audience</a></h3> <p>In an age of hyper-connectivity and consumer skepticism, authenticity has become the cornerstone of effective brand storytelling. This session will delve into the strategies that help brands forge genuine connections with their audiences by showcasing real experiences, leveraging social proof, and building strong communities. Our panel of experts will explore how to create memorable social experiences that go beyond the ordinary, while also maintaining proactive and genuine engagement. Learn why authenticity is more important than ever in today’s social media landscape and how to craft stories that truly resonate.</p> <p><strong>Key Takeaways:</strong></p> <ul> <li>Discover the role of social proof in enhancing brand authenticity and building trust with your audience.</li> <li>Learn how to create exceptional and memorable social experiences that resonate on a deeper level.</li> <li>Explore strategies for building and nurturing communities through authentic storytelling.</li> <li>Understand the importance of proactive engagement and real-time interactions that feel genuine.</li> <li>Gain insights into successful brands that exemplify effective and authentic storytelling.</li> </ul> </div> </div> </div> </section> <div style="padding:18px;text-align:center;"><a href="virtual-conference-october-2024/pricing.html" class="btn button" style="text-align:center; font-size:20px;">Check out our early bird ticket prices!</a></div>  <footer id="footer"> <div class="container"> <div class="row"> <div class="col col-md-4" style="text-align: center"> <img src="/assets/client_files/images/homepage/smss-nav-white.png" alt="Social Media Strategies Summit logo" style="width: 260px; height: auto;"><br> <a href="https://www.facebook.com/SMSsummit" style="margin-right: 8px;"><i style="color:#fff;" class="fab fa-facebook" aria-hidden="true"></i></a> <a href="https://twitter.com/SMS_summit" style="margin-right: 8px;"><i style="color:#fff;" class="fab fa-x-twitter" aria-hidden="true"></i></a> <a href="https://www.linkedin.com/showcase/smssummit/" style="margin-right: 8px;"><i style="color:#fff;" class="fab fa-linkedin" aria-hidden="true"></i></a> <a href="https://blog.socialmediastrategiessummit.com/" style="margin-right: 8px;"><i style="color:#fff;" class="fa fa fa-rss" aria-hidden="true"></i></a> </div> <div class="col col-md-4" ><h4>Upcoming Events</h4> <ul><li style="list-style-type:none;"><a href="government-december-2024/">Government December 2024</a></li> <li style="list-style-type:none;"><a href="virtual-conference-february-2025/">Corporate Feb 2025</a></li> <li style="list-style-type:none;"><a href="first-responders-2025/">First Responders 2025</a></li> <li style="list-style-type:none;"><a href="government-may-2025/">Government May 2025</a></li> <li style="list-style-type:none;"><a href="higher-ed-2025/">Higher Ed October 2025</a></li> <li><a href="https://artificialintelligencesummit.com">AI for Marketers Summit</a></li></ul> </div> <div class="col col-md-4"> <h4>Contact Us</h4> <div>1501 India St. Suite 103-60<br> San Diego, CA 92101<br> Phone: 888-409-4418<br> <a href="/cdn-cgi/l/email-protection#61080f070e21120e0208000d0c040508001215130015040608041212140c0c08154f020e0c"><span class="__cf_email__" data-cfemail="7910171f16390a161a101815141c1d10180a0d0b180d1c1e101c0a0a0c1414100d571a1614">[email protected]</span></a> </div> </div> </div> </footer>  <section style="text-align:center;background:#f9f9f9;padding:20px;"> Copyright © 2024 by Global Strategic Management Institute | <a href="virtual-conference-october-2024/terms-and-conditions-of-attendance-and-participation.html">Terms and Conditions | Privacy Policy</a> | <a href="virtual-conference-october-2024/code-of-conduct.html">Code of Conduct</a> </section> <script data-cfasync="false" src="/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js"></script><script id="hs-script-loader" async defer src="//js.hs-scripts.com/3219216.js"></script>  <script type="text/javascript"> jQuery(document).ready(function ($) { var dcdomains = ['socialmediastrategiessummit.com', 'unityeventsolutions.com']; var params = window.location.search.replace(/ +/g, '%20'); if (params.length > 0 && params[0] == '?') params = params.substring(1, params.length); var finalList = ''; if (params.length > 0) { var splitList = params.split('&'); var append = new Array(); for (var idx = 0; idx < splitList.length; idx++) { if (splitList[idx].indexOf('utm_') == 0) append.push(splitList[idx]); } finalList = append.join('&'); } if (finalList.length > 0) { var button = $('a[href]').each(function (i) { for (var idx = 0; idx < dcdomains.length; idx++) { var domain = dcdomains[idx]; var re = new RegExp('^http[s]?://[a-zA-Z.]{0,15}' + domain + '.*$'); if (this.href.indexOf('#') < 0) { if (re.test(this.href)) { if (this.href.indexOf('?') < 0) this.href = this.href + '?' + finalList; else this.href = this.href + '&' + finalList; } } } }); } }); </script>  <script type="text/javascript"> function showMenu(bnum) { $('.menu'+bnum).addClass('showmenu'); } </script> <script async type="text/javascript" src="https://a.remarketstats.com/px/smart/?c=25b6628fb526c0a&seg=socialmediastrategiessummit"></script> </body> </html>