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display: -webkit-box; display: -ms-flexbox; display: flex; -webkit-box-orient: vertical; -webkit-box-direction: normal; -ms-flex-flow: column nowrap; flex-flow: column nowrap; -webkit-box-align: center; -ms-flex-align: center; align-items: center; -webkit-box-pack: center; -ms-flex-pack: center; justify-content: center; max-width: 1920px; width: 100%; margin: 0 auto; position: relative; color: var(--on-primary); aspect-ratio: 1920/485; background: var(--background-secondary); } .hero .hero-canvas { --on-primary: #FFFFFF; --headline-secondary: #FFFFFF; display: -webkit-box; display: -ms-flexbox; display: flex; -webkit-box-orient: vertical; -webkit-box-direction: normal; -ms-flex-flow: column nowrap; flex-flow: column nowrap; -webkit-box-pack: end; -ms-flex-pack: end; justify-content: flex-end; -webkit-box-flex: 1; -ms-flex-positive: 1; flex-grow: 1; gap: var(--spacing-lg); max-width: var(--content-width); width: 100%; z-index: 1; padding-top: 6.25rem; padding-bottom: 6.25rem; 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Die aktuell ausgew\u00e4hlte Farbe hei\u00dft \u201e%1$s\u201c und hat den Wert \u201e%2$s\u201c."],"Link sides":["Seiten verlinken"],"Unlink sides":["Links zu den Seiten entfernen"],"Reset all":["Alle zur\u00fccksetzen"],"Button label to reveal tool panel options\u0004%s options":["%s-Optionen"],"Hide and reset %s":["%s ausblenden und zur\u00fccksetzen"],"Reset %s":["%s zur\u00fccksetzen"],"Search %s":["%s suchen"],"Set custom size":["Individuelle Gr\u00f6\u00dfe festlegen"],"Use size preset":["Voreingestellte Gr\u00f6\u00dfe verwenden"],"Currently selected font size: %s":["Aktuell ausgew\u00e4hlte Schriftgr\u00f6\u00dfe: %s"],"Highlights":["Hervorhebungen"],"Size of a UI element\u0004Extra Large":["Extra gro\u00df"],"Size of a UI element\u0004Large":["Gro\u00df"],"Size of a UI element\u0004Medium":["Mittel"],"Size of a UI element\u0004Small":["Klein"],"Size of a UI element\u0004None":["Keine"],"Currently selected: %s":["Aktuell ausgew\u00e4hlt: %s"],"Reset colors":["Farben zur\u00fccksetzen"],"Reset gradient":["Verlauf zur\u00fccksetzen"],"Remove all colors":["Alle Farben entfernen"],"Remove all gradients":["Alle Verl\u00e4ufe entfernen"],"Color options":["Farb-Optionen"],"Gradient options":["Verlauf-Einstellungen"],"Add color":["Farbe hinzuf\u00fcgen"],"Add gradient":["Verlauf hinzuf\u00fcgen"],"Gradient name":["Name des Verlaufs"],"Color %s":["Farbe %s"],"Color format":["Farbformat"],"Hex color":["Hex-Farbe"],"Invalid item":["Ung\u00fcltiges Element"],"Shadows":["Schatten"],"Duotone: %s":["Duoton: %s"],"Duotone code: %s":["Duoton-Code: %s"],"%1$s. There is %2$d event":["%1$s. Es gibt %2$d Ereignis.","%1$s. Es gibt %2$d Ereignisse."],"Relative to root font size (rem)\u0004rems":["rem"],"Relative to parent font size (em)\u0004ems":["em"],"Points (pt)":["Points (pt)"],"Picas (pc)":["Picas (pc)"],"Inches (in)":["Inches (in)"],"Millimeters (mm)":["Millimeter (mm)"],"Centimeters (cm)":["Zentimeter (cm)"],"x-height of the font (ex)":["x-H\u00f6he der Schrift (ex)"],"Width of the zero (0) character (ch)":["Breite des Zeichens (ch) Null (0)"],"Viewport largest dimension (vmax)":["Gr\u00f6\u00dfte Viewport-Abmessung (vmax)"],"Viewport smallest dimension (vmin)":["Kleinste Viewport-Abmessung (vmin)"],"Percent (%)":["Prozent (%)"],"Border width":["Randbreite"],"Dotted":["Gepunktet"],"Dashed":["Gestrichelt"],"Viewport height (vh)":["Viewport-H\u00f6he (vh)"],"Viewport width (vw)":["Viewport-Breite (vw)"],"Relative to root font size (rem)":["Relativ zur Basis-Schriftgr\u00f6\u00dfe (rem)"],"Relative to parent font size (em)":["Relativ zur vererbten Schriftgr\u00f6\u00dfe (em)"],"Pixels (px)":["Pixel (px)"],"Percentage (%)":["Prozentual (%)"],"Close search":["Suche schlie\u00dfen"],"Search in %s":["Suche nach %s"],"Select unit":["Einheit ausw\u00e4hlen"],"Radial":["Radial"],"Linear":["Linear"],"Media preview":["Medien-Vorschau"],"Coordinated Universal Time":["Koordinierte Weltzeit"],"Color name":["Farbname"],"Reset search":["Suche zur\u00fccksetzen"],"Box Control":["Boxen-Steuerung"],"Alignment Matrix Control":["Steuerung der Ausrichtungsmatrix"],"Bottom Center":["Unten zentriert"],"Center Right":["Mitte rechts"],"Center Left":["Mitte links"],"Top Center":["Oben zentriert"],"Solid":["Einfarbig"],"Finish":["Fertigstellen"],"Page %1$d of %2$d":["Seite %1$d von %2$d"],"Guide controls":["Guide-Bedienelemente"],"Gradient: %s":["Verlauf: %s"],"Gradient code: %s":["Code f\u00fcr den Verlauf: %s"],"Remove Control Point":["Kontrollpunkt entfernen"],"Use your left or right arrow keys or drag and drop with the mouse to change the gradient position. Press the button to change the color or remove the control point.":["Benutzen Sie Ihre linke oder rechte Pfeiltaste oder Drag-and-drop mit der Maus, um die Verlaufs-Position zu \u00e4ndern. Dr\u00fccken Sie den Button, um die Farbe zu \u00e4ndern oder den Kontrollpunkt zu entfernen."],"Gradient control point at position %1$s%% with color code %2$s.":["Verlaufs-Kontrollpunkt an Position %1$s%% mit Farbcode %2$s."],"Extra Large":["Extra gro\u00df"],"Small":["Klein"],"Angle":["Winkel"],"Separate with commas or the Enter key.":["Mit Kommas oder der Eingabetaste trennen."],"Separate with commas, spaces, or the Enter key.":["Mit Kommas, Leerzeichen oder der Eingabetaste trennen."],"Copied!":["Kopiert!"],"%d result found.":["%d Ergebnis gefunden.","%d Ergebnisse gefunden."],"Number of items":["Anzahl der Elemente"],"Category":["Kategorie"],"Z \u2192 A":["Z bis A"],"A \u2192 Z":["A bis Z"],"Oldest to newest":["Alt nach Neu"],"Newest to oldest":["Neu nach Alt"],"Order by":["Reihenfolge von"],"Dismiss this notice":["Diesen Hinweis verwerfen"],"%1$s (%2$s of %3$s)":["%1$s (%2$s von %3$s)"],"Remove item":["Element entfernen"],"Item removed.":["Element entfernt."],"Item added.":["Element hinzugef\u00fcgt."],"Add item":["Element hinzuf\u00fcgen"],"Reset":["Zur\u00fccksetzen"],"(opens in a new tab)":["(\u00f6ffnet in neuem Tab)"],"Minutes":["Minuten"],"Color: %s":["Farbe: %s"],"Color code: %s":["Farbcode: %s"],"Custom color picker.":["Individueller Farbw\u00e4hler."],"No results.":["Keine Ergebnisse."],"%d result found, use up and down arrow keys to navigate.":["%d Ergebnis gefunden, benutzen Sie die Pfeile nach oben oder unten zum Navigieren.","%d Ergebnisse gefunden, benutzen Sie die Pfeile nach oben oder unten zum Navigieren."],"Time":["Zeit"],"Day":["Tag"],"Month":["Monat"],"Date":["Datum"],"Hours":["\u00d6ffnungszeiten"],"Item selected.":["Eintrag ausgew\u00e4hlt."],"Previous":["Vorherige"],"Border color":["Randfarbe"],"Year":["Jahr"],"Custom Size":["Individuelle Gr\u00f6\u00dfe"],"Back":["Zur\u00fcck"],"Style":["Stil"],"Large":["Gro\u00df"],"Drop files to upload":["Dateien f\u00fcr den Upload bereitstellen"],"Clear":["Leeren"],"Mixed":["Gemischt"],"Custom":["Individuell"],"Next":["Weiter"],"PM":["PM"],"AM":["AM"],"Bottom Right":["Unten rechts"],"Bottom Left":["Unten links"],"Top Right":["Oben rechts"],"Top Left":["Oben links"],"Type":["Typ"],"Top":["Oben"],"Copy":["Kopieren"],"Font size":["Schriftgr\u00f6\u00dfe"],"Calendar":["Kalender"],"No results found.":["Es wurden keine Ergebnisse gefunden, die Ihren Suchkriterien entsprechen."],"Default":["Standard"],"Close":["Schlie\u00dfen"],"Search":["Suchen"],"OK":["OK"],"Size":["Gr\u00f6\u00dfe"],"Medium":["Mittel"],"Center":["Zentriert"],"Left":["Links"],"Cancel":["Abbrechen"],"Done":["Fertig"],"Categories":["Kategorien"],"Author":["Autor"]}},"comment":{"reference":"wp-includes\/js\/dist\/components.js"}} ); </script> <script src="https://mediadaten.vdi-verlag.de/wp-includes/js/dist/components.min.js?ver=130172abbae720694b1f" id="wp-components-js"></script> <script 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id="content"> <div class="content-area" id="primary"> <main class="site-main" id="main"> <article id="post-3579" class="post-3579 page type-page status-publish" itemtype="https://schema.org/CreativeWork" itemscope> <div class="inside-article"> <div class="inner-content"> <div class="entry-content" itemprop="text"> <section id="px-d82e76c9" class="hero hero-px-d82e76c9 --default --wrap-content --image-hero" data-theme="dark"> <div class="hero-canvas gb-container gb-inner-section" /> <div class="hero-content"> <div class="wp-block-pixel-headline headlines --subheadline-top has-text-align-left"><h1 class="headline --h1" style="color:">Spezialauswertung der LAE für die Fachmedienwelt</h1></div> <hr class="wp-block-separator has-alpha-channel-opacity"/> <p>Die LAE Leseranalyse Entscheidungsträger in Wirtschaft und Verwaltung erkundet regelmäßig das Mediennutzungsverhalten von rund drei Millionen beruflichen Entscheidungsträger*innen in Deutschland. Für die repräsentative Sonderauswertung wurden 1.214 Entscheidungsträger*innen im Jahr 2024 befragt.</p> </div> </div> <div class="hero-background"><picture><source srcset="https://mediadaten.vdi-verlag.de/wp-content/webp-express/webp-images/uploads/hero_lae_fachmedien.jpg.webp 1920w, https://mediadaten.vdi-verlag.de/wp-content/webp-express/webp-images/uploads/hero_lae_fachmedien-300x76.jpg.webp 300w, https://mediadaten.vdi-verlag.de/wp-content/webp-express/webp-images/uploads/hero_lae_fachmedien-1024x259.jpg.webp 1024w, https://mediadaten.vdi-verlag.de/wp-content/webp-express/webp-images/uploads/hero_lae_fachmedien-768x194.jpg.webp 768w, https://mediadaten.vdi-verlag.de/wp-content/webp-express/webp-images/uploads/hero_lae_fachmedien-1536x388.jpg.webp 1536w, https://mediadaten.vdi-verlag.de/wp-content/webp-express/webp-images/uploads/hero_lae_fachmedien-720x182.jpg.webp 720w" sizes="(max-width: 1920px) 100vw, 1920px" type="image/webp"><img fetchpriority="high" decoding="async" width="1920" height="485" src="https://mediadaten.vdi-verlag.de/wp-content/uploads/hero_lae_fachmedien.jpg" class="attachment-hero size-hero webpexpress-processed" alt="" srcset="https://mediadaten.vdi-verlag.de/wp-content/uploads/hero_lae_fachmedien.jpg 1920w, https://mediadaten.vdi-verlag.de/wp-content/uploads/hero_lae_fachmedien-300x76.jpg 300w, https://mediadaten.vdi-verlag.de/wp-content/uploads/hero_lae_fachmedien-1024x259.jpg 1024w, https://mediadaten.vdi-verlag.de/wp-content/uploads/hero_lae_fachmedien-768x194.jpg 768w, https://mediadaten.vdi-verlag.de/wp-content/uploads/hero_lae_fachmedien-1536x388.jpg 1536w, https://mediadaten.vdi-verlag.de/wp-content/uploads/hero_lae_fachmedien-720x182.jpg 720w" sizes="(max-width: 1920px) 100vw, 1920px"></picture></div> </section> <section id="px-68469704" class="gb-section gb-container gb-container-68469704" data-container-type="section" data-theme="dark"> <div id="px-eda39714" class="gb-inner-section gb-container gb-container-eda39714" data-container-type="container" data-theme="inherit"> <div class="gb-grid-wrapper gb-grid-wrapper-7ff4866a"> <div class="gb-grid-column gb-grid-column-d0f90153"><div id="px-d0f90153" class="gb-container gb-container-d0f90153" data-container-type="container" data-theme="inherit"> <div class="wp-block-pixel-headline headlines --subheadline-bottom has-text-align-left"><h2 class="headline" style="color:">Fachzeitschriften bleiben Informationsmedium Nummer 1</h2></div> <hr class="wp-block-separator has-alpha-channel-opacity"/> <p>Fachzeitschriften sind weiterhin die führende Informationsquelle für berufliche Entscheidungsträger*innen. 45,2 % der Befragten nutzen regelmäßig Fachzeitschriften, sei es in gedruckter Form oder als E-Paper. Insgesamt greifen 85,5 % der Entscheider*innen regelmäßig oder gelegentlich auf Fachzeitschriften zurück. Kundenzeitschriften von Unternehmen werden lediglich zu 12,4 % (regelmäßig) bzw. 51,5 % (regelmäßig oder gelegentlich) genutzt. Damit verteidigen Fachzeitschriften ihre Spitzenposition bei den genutzten B2B-Informationsquellen.</p> </div></div> <div class="gb-grid-column gb-grid-column-41142ad5"><div id="px-41142ad5" class="gb-container gb-container-41142ad5 bluebox" data-container-type="container" data-theme="inherit"> <div id="bar-chart-ceb20689" class="bar-chart bar-chart-ceb20689"> <div class="bar-chart-head"> <div class="chart-bar-headline"><h3 class="headline">Nutzung von Informationsquellen durch  Entscheidungsträger*innen in Wirtschaft und Verwaltung</h3></div> <div class="bar-chart-legends"> <span class="bar-chart-legend color-green">Regelmäßige oder gelegentliche Nutzung</span><span class="bar-chart-legend color-standard">Regelmäßige Nutzung</span> </div> </div> <div class="bar-charts"> <div class="bar-chart-item" data-aos="chart-bar" data-aos-duration="1000"><span class="bar-chart-label">Eine oder mehrere Fachzeitschriften, die sich mit beruflich relevanten Inhalten an Sie wenden (Print oder E-Paper)</span><div class="bar-chart-item" data-aos="chart-bar" data-aos-duration="1000"><div class="bar-chart-bar color-green" style="--bar-value:85.5;"><div class="bar-chart-fill"><span class="bar-chart-value">85.5 %</span></div></div></div><div class="bar-chart-item" data-aos="chart-bar" data-aos-duration="1000"><div class="bar-chart-bar color-standard" style="--bar-value:44.2;"><div class="bar-chart-fill"><span class="bar-chart-value">44.2 %</span></div></div></div></div><div class="bar-chart-item" data-aos="chart-bar" data-aos-duration="1000"><span class="bar-chart-label">Digital-Angebote von Fachmedien</span><div class="bar-chart-item" data-aos="chart-bar" data-aos-duration="1000"><div class="bar-chart-bar color-green" style="--bar-value:71.7;"><div class="bar-chart-fill"><span class="bar-chart-value">71.7 %</span></div></div></div><div class="bar-chart-item" data-aos="chart-bar" data-aos-duration="1000"><div class="bar-chart-bar color-standard" style="--bar-value:23.7;"><div class="bar-chart-fill"><span class="bar-chart-value">23.7 %</span></div></div></div></div><div class="bar-chart-item" data-aos="chart-bar" data-aos-duration="1000"><span class="bar-chart-label">Veranstaltungen wie Kongresse, Tagungen, Seminare</span><div class="bar-chart-item" data-aos="chart-bar" data-aos-duration="1000"><div class="bar-chart-bar color-green" style="--bar-value:71.7;"><div class="bar-chart-fill"><span class="bar-chart-value">71.7 %</span></div></div></div><div class="bar-chart-item" data-aos="chart-bar" data-aos-duration="1000"><div class="bar-chart-bar color-standard" style="--bar-value:21.6;"><div class="bar-chart-fill"><span class="bar-chart-value">21.6 %</span></div></div></div></div><div class="bar-chart-item" data-aos="chart-bar" data-aos-duration="1000"><span class="bar-chart-label">Digitale Veranstaltungen wie Konferenzen, Webinare, E-Learning</span><div class="bar-chart-item" data-aos="chart-bar" data-aos-duration="1000"><div class="bar-chart-bar color-green" style="--bar-value:66.1;"><div class="bar-chart-fill"><span class="bar-chart-value">66.1 %</span></div></div></div><div class="bar-chart-item" data-aos="chart-bar" data-aos-duration="1000"><div class="bar-chart-bar color-standard" style="--bar-value:19.5;"><div class="bar-chart-fill"><span class="bar-chart-value">19.5 %</span></div></div></div></div><div class="bar-chart-item" data-aos="chart-bar" data-aos-duration="1000"><span class="bar-chart-label">Eine oder mehrere Fachmessen im In- oder Ausland</span><div class="bar-chart-item" data-aos="chart-bar" data-aos-duration="1000"><div class="bar-chart-bar color-green" style="--bar-value:65.4;"><div class="bar-chart-fill"><span class="bar-chart-value">65.4 %</span></div></div></div><div class="bar-chart-item" data-aos="chart-bar" data-aos-duration="1000"><div class="bar-chart-bar color-standard" style="--bar-value:21.4;"><div class="bar-chart-fill"><span class="bar-chart-value">21.4 %</span></div></div></div></div><div class="bar-chart-item" data-aos="chart-bar" data-aos-duration="1000"><span class="bar-chart-label">Außendienstbesuche, also Vertreter*innen, die aus beruflichen Gründen am Arbeitsplatz besuchen</span><div class="bar-chart-item" data-aos="chart-bar" data-aos-duration="1000"><div class="bar-chart-bar color-green" style="--bar-value:61.5;"><div class="bar-chart-fill"><span class="bar-chart-value">61.5 %</span></div></div></div><div class="bar-chart-item" data-aos="chart-bar" data-aos-duration="1000"><div class="bar-chart-bar color-standard" style="--bar-value:17.1;"><div class="bar-chart-fill"><span class="bar-chart-value">17.1 %</span></div></div></div></div><div class="bar-chart-item" data-aos="chart-bar" data-aos-duration="1000"><span class="bar-chart-label">An Ihren Arbeitsplatz unaufgefordert zugesandte und persönlich an Sie adressierte Direktwerbung, also Werbebriefe oder Prospekte</span><div class="bar-chart-item" data-aos="chart-bar" data-aos-duration="1000"><div class="bar-chart-bar color-green" style="--bar-value:58;"><div class="bar-chart-fill"><span class="bar-chart-value">58 %</span></div></div></div><div class="bar-chart-item" data-aos="chart-bar" data-aos-duration="1000"><div class="bar-chart-bar color-standard" style="--bar-value:19.5;"><div class="bar-chart-fill"><span class="bar-chart-value">19.5 %</span></div></div></div></div><div class="bar-chart-item" data-aos="chart-bar" data-aos-duration="1000"><span class="bar-chart-label">Kundenzeitschriften von Unternehmen</span><div class="bar-chart-item" data-aos="chart-bar" data-aos-duration="1000"><div class="bar-chart-bar color-green" style="--bar-value:51.5;"><div class="bar-chart-fill"><span class="bar-chart-value">51.5 %</span></div></div></div><div class="bar-chart-item" data-aos="chart-bar" data-aos-duration="1000"><div class="bar-chart-bar color-standard" style="--bar-value:12.4;"><div class="bar-chart-fill"><span class="bar-chart-value">12.4 %</span></div></div></div></div> </div> </div> </div></div> <div class="gb-grid-column gb-grid-column-ee868f56"><div id="px-ee868f56" class="gb-container gb-container-ee868f56" data-container-type="container" data-theme="inherit"> <div class="wp-block-pixel-headline headlines --subheadline-bottom has-text-align-left"><h2 class="headline" style="color:">Digitale Informationsangebote belegen zweiten Platz</h2></div> <hr class="wp-block-separator has-alpha-channel-opacity"/> <p>Die Sonderauswertung zeigt, dass mit 23,7 % rund ein Viertel aller Befragten digitale Angebote von Fachmedien regelmäßig nutzen. 71,7 % nutzen diese regelmäßig oder gelegentlich als Informationsquelle für die berufliche Tätigkeit. Diese Angebote erfüllen den Informationsbedarf schnell und zuverlässig. Auch hier zeigt sich eine deutliche Mehrfachnutzung verschiedener Angebote. 36,9 % der Befragten, die regelmäßig Fachzeitschriften nutzen, greifen auch regelmäßig auf digitale Angebote zurück – bei den regelmäßigen Fachmessebesucher*innen (In- oder Ausland) sind es 33,7 % und bei regelmäßigen Veranstaltungsbesucher*innen 40,8 %.</p> <p>Digitale Veranstaltungen, zu denen Konferenzen, Webinare und E-Learning zählen, werden von 23,4 % der Entscheider*innen regelmäßig und zu 65,4 % regelmäßig oder gelegentlich genutzt.</p> </div></div> <div class="gb-grid-column gb-grid-column-64784ba0"><div id="px-64784ba0" class="gb-container gb-container-64784ba0 bluebox" data-container-type="container" data-theme="inherit"> <div class="wp-block-pixel-headline headlines --subheadline-bottom has-text-align-left"><h3 class="headline" style="color:var(--gp--background-primary)">VDI-Mitglieder nach fachlichen Ingenieurzweigen</h3></div> <div class="gb-grid-wrapper gb-grid-wrapper-d81848c8"> <div class="gb-grid-column gb-grid-column-511b7d6e"><div id="px-511b7d6e" class="gb-container gb-container-511b7d6e bluebox" data-container-type="container" data-theme="inherit"> <div id="pie-chart-3675ba1d" class="pie-chart pie-chart-3675ba1d"> <canvas data-legend='["Regelm\u00e4\u00dfig","Gelegentlich","Gar nicht","Keine Angabe"]' data-percentage='[45,40,13,1]' class='pie-chart' id="chart-674b812bed34f"></canvas> <div class="piechart-description">Ein oder mehrere Fachzeitschriften, die sich mit beruflich relevanten Inhalten an Sie wenden (Print oder E-Paper).</div> <div class="piechart-legends"><div class="piepart-legend-item"><span class="piepart-legend">Regelmäßig: 45.2 %</span> </div><div class="piepart-legend-item"><span class="piepart-legend">Gelegentlich: 40.3 %</span> </div><div class="piepart-legend-item"><span class="piepart-legend">Gar nicht: 13 %</span> </div><div class="piepart-legend-item"><span class="piepart-legend">Keine Angabe: 1.5 %</span> </div></div> </div> </div></div> <div class="gb-grid-column gb-grid-column-a76fb9df"><div id="px-a76fb9df" class="gb-container gb-container-a76fb9df bluebox" data-container-type="container" data-theme="inherit"> <div id="pie-chart-452b9a46" class="pie-chart pie-chart-452b9a46"> <canvas data-legend='["Regelm\u00e4\u00dfig","Gelegentlich","Gar nicht","Keine Angabe"]' data-percentage='[23,48,26,2]' class='pie-chart' id="chart-674b812bed704"></canvas> <div class="piechart-description">Digitale Angebote von Fachmedien (Webseiten, Social Media, Newsletter, Apps, Podcasts, Webcasts)</div> <div class="piechart-legends"><div class="piepart-legend-item"><span class="piepart-legend">Regelmäßig: 23.7 %</span> </div><div class="piepart-legend-item"><span class="piepart-legend">Gelegentlich: 48 %</span> </div><div class="piepart-legend-item"><span class="piepart-legend">Gar nicht: 26.3 %</span> </div><div class="piepart-legend-item"><span class="piepart-legend">Keine Angabe: 2.0 %</span> </div></div> </div> </div></div> </div> </div></div> <div class="gb-grid-column gb-grid-column-37bf00a8"><div id="px-37bf00a8" class="gb-container gb-container-37bf00a8" data-container-type="container" data-theme="inherit"> <div class="wp-block-pixel-headline headlines --subheadline-bottom has-text-align-left"><h2 class="headline" style="color:">Vernetzungspunkte: Fachmessen und Veranstaltungen</h2></div> <hr class="wp-block-separator has-alpha-channel-opacity"/> <p>Fachmessen und berufliche Veranstaltungen sind nicht nur relevante Informationsquellen, sondern bieten durch das direkte Networking gute Möglichkeiten, das eigene berufliche Netzwerk auf- und auszubauen. Von den Befragten gaben 17,1 % an, eine oder mehrere Fachmessen im In- oder Ausland regelmäßig zu besuchen, 61,5 % tun dies regelmäßig oder gelegentlich. Veranstaltungen wie Kongresse, Tagungen und Seminare werden von 23,6 % der Entscheider*innen regelmäßig und von 71,7 % regelmäßig oder gelegentlich genutzt – damit liegen sie gleichauf mit der regelmäßigen oder gelegentlichen Nutzung digitaler Fachmedienangebote. Bei den Veranstaltungen zeigt sich noch stärker als bei den Fachmessen die Verzahnung mit weiteren Fachmedienangeboten: Entscheider*innen, die regelmäßig digitale Angebote von Fachmedien nutzen, besuchen zu 40,5 % auch Veranstaltungen. Bei Nutzer*innen von Fachzeitschriften sind es 36,5 %, bei Fachmessebesucher*innen sind es 52,0 %.</p> </div></div> <div class="gb-grid-column gb-grid-column-320fa464"><div id="px-320fa464" class="gb-container gb-container-320fa464 bluebox" data-container-type="container" data-theme="inherit"> <div id="bar-chart-14a9cf65" class="bar-chart bar-chart-14a9cf65"> <div class="bar-chart-head"> <div class="chart-bar-headline"><h3 class="headline">Nutzungsintensität von Informationsquellen durch  Entscheidungsträger*innen in Wirtschaft und Verwaltung</h3></div> <div class="bar-chart-legends"> <span class="bar-chart-legend color-green">Regelmäßige Nutzer*innen von Fachzeitschriften nutzen auch …</span><span class="bar-chart-legend color-standard">Regelmäßige Nutzer*innen von digitalen Fachmedien nutzen auch …</span> </div> </div> <div class="bar-charts"> <div class="bar-chart-item" data-aos="chart-bar" data-aos-duration="1000"><span class="bar-chart-label">Eine oder mehrere Fachzeitschriften, die sich mit beruflich relevanten Inhalten an Sie wenden (Print oder E-Paper)</span><div class="bar-chart-item" data-aos="chart-bar" data-aos-duration="1000"><div class="bar-chart-bar color-green" style="--bar-value:70.3;"><div class="bar-chart-fill"><span class="bar-chart-value">70.3 %</span></div></div></div><div class="bar-chart-item" data-aos="chart-bar" data-aos-duration="1000"><div class="bar-chart-bar color-standard" style="--bar-value:100;"><div class="bar-chart-fill"><span class="bar-chart-value">100 %</span></div></div></div></div><div class="bar-chart-item" data-aos="chart-bar" data-aos-duration="1000"><span class="bar-chart-label">Digital-Angebote von Fachmedien</span><div class="bar-chart-item" data-aos="chart-bar" data-aos-duration="1000"><div class="bar-chart-bar color-green" style="--bar-value:100;"><div class="bar-chart-fill"><span class="bar-chart-value">100 %</span></div></div></div><div class="bar-chart-item" data-aos="chart-bar" data-aos-duration="1000"><div class="bar-chart-bar color-standard" style="--bar-value:36.9;"><div class="bar-chart-fill"><span class="bar-chart-value">36.9 %</span></div></div></div></div><div class="bar-chart-item" data-aos="chart-bar" data-aos-duration="1000"><span class="bar-chart-label">Veranstaltungen wie Kongresse, Tagungen, Seminare</span><div class="bar-chart-item" data-aos="chart-bar" data-aos-duration="1000"><div class="bar-chart-bar color-green" style="--bar-value:40.5;"><div class="bar-chart-fill"><span class="bar-chart-value">40.5 %</span></div></div></div><div class="bar-chart-item" data-aos="chart-bar" data-aos-duration="1000"><div class="bar-chart-bar color-standard" style="--bar-value:36.5;"><div class="bar-chart-fill"><span class="bar-chart-value">36.5 %</span></div></div></div></div><div class="bar-chart-item" data-aos="chart-bar" data-aos-duration="1000"><span class="bar-chart-label">Digitale Veranstaltungen wie Konferenzen, Webinare, E-Learning</span><div class="bar-chart-item" data-aos="chart-bar" data-aos-duration="1000"><div class="bar-chart-bar color-green" style="--bar-value:37.3;"><div class="bar-chart-fill"><span class="bar-chart-value">37.3 %</span></div></div></div><div class="bar-chart-item" data-aos="chart-bar" data-aos-duration="1000"><div class="bar-chart-bar color-standard" style="--bar-value:35.4;"><div class="bar-chart-fill"><span class="bar-chart-value">35.4 %</span></div></div></div></div><div class="bar-chart-item" data-aos="chart-bar" data-aos-duration="1000"><span class="bar-chart-label">Digital-Angebote von Unternehmen</span><div class="bar-chart-item" data-aos="chart-bar" data-aos-duration="1000"><div class="bar-chart-bar color-green" style="--bar-value:59.3;"><div class="bar-chart-fill"><span class="bar-chart-value">59.3 %</span></div></div></div><div class="bar-chart-item" data-aos="chart-bar" data-aos-duration="1000"><div class="bar-chart-bar color-standard" style="--bar-value:27.7;"><div class="bar-chart-fill"><span class="bar-chart-value">27.7 %</span></div></div></div></div><div class="bar-chart-item" data-aos="chart-bar" data-aos-duration="1000"><span class="bar-chart-label">Außendienstbesuche, also Vertreter*innen, die aus beruflichen Gründen am Arbeitsplatz besuchen</span><div class="bar-chart-item" data-aos="chart-bar" data-aos-duration="1000"><div class="bar-chart-bar color-green" style="--bar-value:25.6;"><div class="bar-chart-fill"><span class="bar-chart-value">25.6 %</span></div></div></div><div class="bar-chart-item" data-aos="chart-bar" data-aos-duration="1000"><div class="bar-chart-bar color-standard" style="--bar-value:26.7;"><div class="bar-chart-fill"><span class="bar-chart-value">26.7 %</span></div></div></div></div><div class="bar-chart-item" data-aos="chart-bar" data-aos-duration="1000"><span class="bar-chart-label">Eine oder mehrere Fachmessen im In- oder Ausland</span><div class="bar-chart-item" data-aos="chart-bar" data-aos-duration="1000"><div class="bar-chart-bar color-green" style="--bar-value:24.4;"><div class="bar-chart-fill"><span class="bar-chart-value">24.4 %</span></div></div></div><div class="bar-chart-item" data-aos="chart-bar" data-aos-duration="1000"><div class="bar-chart-bar color-standard" style="--bar-value:25.8;"><div class="bar-chart-fill"><span class="bar-chart-value">25.8 %</span></div></div></div></div><div class="bar-chart-item" data-aos="chart-bar" data-aos-duration="1000"><span class="bar-chart-label">Kundenzeitschriften von Unternehmen</span><div class="bar-chart-item" data-aos="chart-bar" data-aos-duration="1000"><div class="bar-chart-bar color-green" style="--bar-value:25.2;"><div class="bar-chart-fill"><span class="bar-chart-value">25.2 %</span></div></div></div><div class="bar-chart-item" data-aos="chart-bar" data-aos-duration="1000"><div class="bar-chart-bar color-standard" style="--bar-value:17.2;"><div class="bar-chart-fill"><span class="bar-chart-value">17.2 %</span></div></div></div></div><div class="bar-chart-item" data-aos="chart-bar" data-aos-duration="1000"><span class="bar-chart-label">An Ihren Arbeitsplatz unaufgefordert zugesandte und persönlich an Sie adressierte Direktwerbung, also Werbebriefe oder Prospekte</span><div class="bar-chart-item" data-aos="chart-bar" data-aos-duration="1000"><div class="bar-chart-bar color-green" style="--bar-value:27.2;"><div class="bar-chart-fill"><span class="bar-chart-value">27.2 %</span></div></div></div><div class="bar-chart-item" data-aos="chart-bar" data-aos-duration="1000"><div class="bar-chart-bar color-standard" style="--bar-value:16.3;"><div class="bar-chart-fill"><span class="bar-chart-value">16.3 %</span></div></div></div></div> </div> </div> </div></div> <div class="gb-grid-column gb-grid-column-9fd032b3"><div id="px-9fd032b3" class="gb-container gb-container-9fd032b3" data-container-type="container" data-theme="inherit"> <div class="wp-block-pixel-headline headlines --subheadline-bottom has-text-align-left"><h2 class="headline" style="color:">Zielgruppe ab 40 Jahre zeigt höchste Nutzungsintensität</h2></div> <hr class="wp-block-separator has-alpha-channel-opacity"/> <p>Die Nutzungshäufigkeit von Fachmedien variiert nach Altersgruppen. In den letzten zwölf Monaten war die Nutzungsintensität bei der Altersgruppe „40 Jahre und älter“ insgesamt am größten. Die Top drei regelmäßig genutzten Informationsquellen dieser Altersgruppe sind Fachzeitschriften (47,6 %), Veranstaltungen (25,0 %) und digitale Veranstaltungen (24,6 %). Digitale Angebote von Fachmedien (23,8 %) belegen den vierten Platz. Lediglich beim Besuch von Fachmessen im In- oder Ausland liegt die Altersgruppe der bis 39-Jährigen mit 18,8 % im Vergleich zu 16,7 % bei den Entscheidungsträger*innen ab 40 Jahren vorne. Bei den Entscheider*innen bis 39 Jahre sind die Top drei der regelmäßig genutzten Informationsquellen: Fachzeitschriften (36,8 %), digitale Angebote von Fachmedien (23,4 %) und Außendienstbesuche (21,0 %).</p> </div></div> <div class="gb-grid-column gb-grid-column-707fabc0"><div id="px-707fabc0" class="gb-container gb-container-707fabc0 bluebox" data-container-type="container" data-theme="inherit"> <div id="bar-chart-0e72ae56" class="bar-chart bar-chart-0e72ae56"> <div class="bar-chart-head"> <div class="chart-bar-headline"><h3 class="headline">Regelmäßige Nutzung von Informationsquellen durch  Entscheidungsträger*innen in Wirtschaft und Verwaltung (nach Alter)</h3></div> <div class="bar-chart-legends"> <span class="bar-chart-legend color-green">Bis 39 Jahre</span><span class="bar-chart-legend color-darkgreen">Ab 40 Jahre</span><span class="bar-chart-legend color-standard">Gesamt</span> </div> </div> <div class="bar-charts"> <div class="bar-chart-item" data-aos="chart-bar" data-aos-duration="1000"><span class="bar-chart-label">Eine oder mehrere Fachzeitschriften, die sich mit beruflich relevanten Inhalten an Sie wenden (Print oder E-Paper)</span><div class="bar-chart-item" data-aos="chart-bar" data-aos-duration="1000"><div class="bar-chart-bar color-green" style="--bar-value:36.8;"><div class="bar-chart-fill"><span class="bar-chart-value">36.8 %</span></div></div></div><div class="bar-chart-item" data-aos="chart-bar" data-aos-duration="1000"><div class="bar-chart-bar color-darkgreen" style="--bar-value:47.6;"><div class="bar-chart-fill"><span class="bar-chart-value">47.6 %</span></div></div></div><div class="bar-chart-item" data-aos="chart-bar" data-aos-duration="1000"><div class="bar-chart-bar color-standard" style="--bar-value:45.2;"><div class="bar-chart-fill"><span class="bar-chart-value">45.2 %</span></div></div></div></div><div class="bar-chart-item" data-aos="chart-bar" data-aos-duration="1000"><span class="bar-chart-label">Digital-Angebote von Fachmedien</span><div class="bar-chart-item" data-aos="chart-bar" data-aos-duration="1000"><div class="bar-chart-bar color-green" style="--bar-value:23.4;"><div class="bar-chart-fill"><span class="bar-chart-value">23.4 %</span></div></div></div><div class="bar-chart-item" data-aos="chart-bar" data-aos-duration="1000"><div class="bar-chart-bar color-darkgreen" style="--bar-value:23.8;"><div class="bar-chart-fill"><span class="bar-chart-value">23.8 %</span></div></div></div><div class="bar-chart-item" data-aos="chart-bar" data-aos-duration="1000"><div class="bar-chart-bar color-standard" style="--bar-value:23.7;"><div class="bar-chart-fill"><span class="bar-chart-value">23.7 %</span></div></div></div></div><div class="bar-chart-item" data-aos="chart-bar" data-aos-duration="1000"><span class="bar-chart-label">Veranstaltungen wie Kongresse, Tagungen, Seminare</span><div class="bar-chart-item" data-aos="chart-bar" data-aos-duration="1000"><div class="bar-chart-bar color-green" style="--bar-value:18.5;"><div class="bar-chart-fill"><span class="bar-chart-value">18.5 %</span></div></div></div><div class="bar-chart-item" data-aos="chart-bar" data-aos-duration="1000"><div class="bar-chart-bar color-darkgreen" style="--bar-value:25;"><div class="bar-chart-fill"><span class="bar-chart-value">25 %</span></div></div></div><div class="bar-chart-item" data-aos="chart-bar" data-aos-duration="1000"><div class="bar-chart-bar color-standard" style="--bar-value:23.6;"><div class="bar-chart-fill"><span class="bar-chart-value">23.6 %</span></div></div></div></div><div class="bar-chart-item" data-aos="chart-bar" data-aos-duration="1000"><span class="bar-chart-label">Digitale Veranstaltungen wie Konferenzen, Webinare, E-Learning</span><div class="bar-chart-item" data-aos="chart-bar" data-aos-duration="1000"><div class="bar-chart-bar color-green" style="--bar-value:19.5;"><div class="bar-chart-fill"><span class="bar-chart-value">19.5 %</span></div></div></div><div class="bar-chart-item" data-aos="chart-bar" data-aos-duration="1000"><div class="bar-chart-bar color-darkgreen" style="--bar-value:24.6;"><div class="bar-chart-fill"><span class="bar-chart-value">24.6 %</span></div></div></div><div class="bar-chart-item" data-aos="chart-bar" data-aos-duration="1000"><div class="bar-chart-bar color-standard" style="--bar-value:23.4;"><div class="bar-chart-fill"><span class="bar-chart-value">23.4 %</span></div></div></div></div><div class="bar-chart-item" data-aos="chart-bar" data-aos-duration="1000"><span class="bar-chart-label">Außendienstbesuche, also Vertreter*innen, die aus beruflichen Gründen am Arbeitsplatz besuchen</span><div class="bar-chart-item" data-aos="chart-bar" data-aos-duration="1000"><div class="bar-chart-bar color-green" style="--bar-value:21;"><div class="bar-chart-fill"><span class="bar-chart-value">21 %</span></div></div></div><div class="bar-chart-item" data-aos="chart-bar" data-aos-duration="1000"><div class="bar-chart-bar color-darkgreen" style="--bar-value:19;"><div class="bar-chart-fill"><span class="bar-chart-value">19 %</span></div></div></div><div class="bar-chart-item" data-aos="chart-bar" data-aos-duration="1000"><div class="bar-chart-bar color-standard" style="--bar-value:19.5;"><div class="bar-chart-fill"><span class="bar-chart-value">19.5 %</span></div></div></div></div><div class="bar-chart-item" data-aos="chart-bar" data-aos-duration="1000"><span class="bar-chart-label">Digital-Angebote von Unternehmen</span><div class="bar-chart-item" data-aos="chart-bar" data-aos-duration="1000"><div class="bar-chart-bar color-green" style="--bar-value:20.6;"><div class="bar-chart-fill"><span class="bar-chart-value">20.6 %</span></div></div></div><div class="bar-chart-item" data-aos="chart-bar" data-aos-duration="1000"><div class="bar-chart-bar color-darkgreen" style="--bar-value:19.2;"><div class="bar-chart-fill"><span class="bar-chart-value">19.2 %</span></div></div></div><div class="bar-chart-item" data-aos="chart-bar" data-aos-duration="1000"><div class="bar-chart-bar color-standard" style="--bar-value:19.5;"><div class="bar-chart-fill"><span class="bar-chart-value">19.5 %</span></div></div></div></div><div class="bar-chart-item" data-aos="chart-bar" data-aos-duration="1000"><span class="bar-chart-label">Eine oder mehrere Fachmessen im In- oder Ausland</span><div class="bar-chart-item" data-aos="chart-bar" data-aos-duration="1000"><div class="bar-chart-bar color-green" style="--bar-value:18.8;"><div class="bar-chart-fill"><span class="bar-chart-value">18.8 %</span></div></div></div><div class="bar-chart-item" data-aos="chart-bar" data-aos-duration="1000"><div class="bar-chart-bar color-darkgreen" style="--bar-value:16.7;"><div class="bar-chart-fill"><span class="bar-chart-value">16.7 %</span></div></div></div><div class="bar-chart-item" data-aos="chart-bar" data-aos-duration="1000"><div class="bar-chart-bar color-standard" style="--bar-value:17.1;"><div class="bar-chart-fill"><span class="bar-chart-value">17.1 %</span></div></div></div></div><div class="bar-chart-item" data-aos="chart-bar" data-aos-duration="1000"><span class="bar-chart-label">Kundenzeitschriften von Unternehmen</span><div class="bar-chart-item" data-aos="chart-bar" data-aos-duration="1000"><div class="bar-chart-bar color-green" style="--bar-value:14.5;"><div class="bar-chart-fill"><span class="bar-chart-value">14.5 %</span></div></div></div><div class="bar-chart-item" data-aos="chart-bar" data-aos-duration="1000"><div class="bar-chart-bar color-darkgreen" style="--bar-value:11.8;"><div class="bar-chart-fill"><span class="bar-chart-value">11.8 %</span></div></div></div><div class="bar-chart-item" data-aos="chart-bar" data-aos-duration="1000"><div class="bar-chart-bar color-standard" style="--bar-value:12.4;"><div class="bar-chart-fill"><span class="bar-chart-value">12.4 %</span></div></div></div></div><div class="bar-chart-item" data-aos="chart-bar" data-aos-duration="1000"><span class="bar-chart-label">An Ihren Arbeitsplatz unaufgefordert zugesandte und persönlich an Sie adressierte Direktwerbung, also Werbebriefe oder Prospekte</span><div class="bar-chart-item" data-aos="chart-bar" data-aos-duration="1000"><div class="bar-chart-bar color-green" style="--bar-value:8.8;"><div class="bar-chart-fill"><span class="bar-chart-value">8.8 %</span></div></div></div><div class="bar-chart-item" data-aos="chart-bar" data-aos-duration="1000"><div class="bar-chart-bar color-darkgreen" style="--bar-value:13.4;"><div class="bar-chart-fill"><span class="bar-chart-value">13.4 %</span></div></div></div><div class="bar-chart-item" data-aos="chart-bar" data-aos-duration="1000"><div class="bar-chart-bar color-standard" style="--bar-value:12.4;"><div class="bar-chart-fill"><span class="bar-chart-value">12.4 %</span></div></div></div></div> </div> </div> </div></div> </div> </div> </section> <section id="px-e24ab683" class="gb-section gb-container gb-container-e24ab683" data-container-type="section" data-theme="light"> <div id="px-acb07b80" class="gb-inner-section gb-container gb-container-acb07b80 grid-2-columns" data-container-type="container" data-theme="inherit"> <div id="px-8ad3e3b0" class="gb-container gb-container-8ad3e3b0" data-aos="fade-right" data-container-type="container" data-theme="inherit"> <figure class="gb-block-image gb-block-image-893304ef"><picture><source srcset="https://mediadaten.vdi-verlag.de/wp-content/webp-express/webp-images/uploads/content-crossmedia.jpg.webp 990w, https://mediadaten.vdi-verlag.de/wp-content/webp-express/webp-images/uploads/content-crossmedia-300x179.jpg.webp 300w, https://mediadaten.vdi-verlag.de/wp-content/webp-express/webp-images/uploads/content-crossmedia-768x458.jpg.webp 768w, https://mediadaten.vdi-verlag.de/wp-content/webp-express/webp-images/uploads/content-crossmedia-720x429.jpg.webp 720w" sizes="(max-width: 990px) 100vw, 990px" type="image/webp"><img decoding="async" width="990" height="590" class="gb-image gb-image-893304ef cross-media webpexpress-processed" src="https://mediadaten.vdi-verlag.de/wp-content/uploads/content-crossmedia.jpg" alt="" title="content-crossmedia" srcset="https://mediadaten.vdi-verlag.de/wp-content/uploads/content-crossmedia.jpg 990w, https://mediadaten.vdi-verlag.de/wp-content/uploads/content-crossmedia-300x179.jpg 300w, https://mediadaten.vdi-verlag.de/wp-content/uploads/content-crossmedia-768x458.jpg 768w, https://mediadaten.vdi-verlag.de/wp-content/uploads/content-crossmedia-720x429.jpg 720w" sizes="(max-width: 990px) 100vw, 990px"></picture></figure> </div> <div id="px-eccf8962" class="gb-container gb-container-eccf8962" data-aos="fade-left" data-container-type="container" data-theme="inherit"> <div class="wp-block-pixel-headline headlines --subheadline-top has-text-align-left"><h2 class="headline" style="color:">Crossmedia-Beratung</h2><span class="subheadline" style="color:">Quer durch alle Kanäle</span></div> <hr class="wp-block-separator has-alpha-channel-opacity is-style-default"/> <p>Egal ob digitale Medien oder Printmedien: Mithilfe unserer Crossmedia-Beratung finden Sie immer die optimale, maßgeschneiderte Lösung. Quer durch alle Fachmedien werden hier individuelle Strategien entwickelt, die perfekt auf die Bedürfnisse und die Interessen der Zielgruppen abgestimmt sind, die Sie ansprechen möchten.</p> <a class="gb-button gb-button-1f6de448 gb-button-text gb-button-outline" href="https://mediadaten.vdi-verlag.de/crossmedia/crossmedia-beratung/">Mehr erfahren</a> </div> </div> </section> <section id="px-64a3a44b" class="gb-section gb-container gb-container-64a3a44b topicinfo" data-container-type="section" data-theme="light"> <div id="px-998c1ae5" class="gb-inner-section gb-container gb-container-998c1ae5" data-container-type="container" data-theme="inherit"> <div id="px-df98fd6d" class="gb-container gb-container-df98fd6d" data-aos="fade-right" data-container-type="container" data-theme="inherit"> <div class="wp-block-pixel-headline headlines --subheadline-top has-text-align-left"><h1 class="headline --h2" style="color:">Zielgerichtete Werbung mit spürbarem Erfolg</h1><span class="subheadline" style="color:">Themenspezifisch und Zielgruppenorientiert</span></div> <hr class="wp-block-separator has-alpha-channel-opacity"/> <p>Sie erwarten von Ihrer Werbung hohe Trefferquoten und nachhaltige Wirkung bei technischen Top-Entscheidern*innen? Dann informieren Sie sich jetzt über unser leistungsstarkes Portfolio! Unser Mediaportal ist eine zentrale Online-Plattform, die Ihnen den schnellen Zugriff auf eine Vielzahl von Magazinen und Aktionen ermöglicht. Es unterstützt Sie optimal bei der Recherche von Inhaltsthemen und Kommunikationsschwerpunkten und hilft Ihnen dabei, mit wenigen Klicks genau die Themen und Zielgruppen zu verbinden, die für Sie und Ihr Unternehmen interessant sind.</p> </div> </div> <div id="px-1fc62620" class="gb-inner-section gb-container gb-container-1fc62620" data-container-type="container" data-theme="inherit"> <div id="px-ddcfeca5" class="gb-container gb-container-ddcfeca5" data-container-type="container" data-theme="inherit"> <a id="px-9f50bf6d" class="gb-container gb-container-9f50bf6d card card-simple" href="/fachthemen/" data-aos="fade-up" data-container-type="container" data-theme="inherit"> <figure class="gb-block-image gb-block-image-f7d8b65f"><picture><source srcset="https://mediadaten.vdi-verlag.de/wp-content/webp-express/webp-images/uploads/card-fachthemen.jpg.webp 720w, https://mediadaten.vdi-verlag.de/wp-content/webp-express/webp-images/uploads/card-fachthemen-300x127.jpg.webp 300w" sizes="(max-width: 720px) 100vw, 720px" type="image/webp"><img decoding="async" width="720" height="305" class="gb-image gb-image-f7d8b65f webpexpress-processed" src="https://mediadaten.vdi-verlag.de/wp-content/uploads/card-fachthemen.jpg" alt="" title="card-fachthemen" srcset="https://mediadaten.vdi-verlag.de/wp-content/uploads/card-fachthemen.jpg 720w, https://mediadaten.vdi-verlag.de/wp-content/uploads/card-fachthemen-300x127.jpg 300w" sizes="(max-width: 720px) 100vw, 720px"></picture></figure> <div class="wp-block-pixel-headline headlines --subheadline-bottom has-text-align-center text-uppercase"><span class="headline" style="color:">Fachthemen</span></div> </a> <a id="px-082b6dea" class="gb-container gb-container-082b6dea card card-simple" href="/veranstaltungen/" data-aos="fade-up" data-aos-delay="100" data-container-type="container" data-theme="inherit"> <figure class="gb-block-image gb-block-image-50a4b483"><picture><source srcset="https://mediadaten.vdi-verlag.de/wp-content/webp-express/webp-images/uploads/card-veranstaltungen.jpg.webp 720w, https://mediadaten.vdi-verlag.de/wp-content/webp-express/webp-images/uploads/card-veranstaltungen-300x127.jpg.webp 300w" sizes="auto, (max-width: 720px) 100vw, 720px" type="image/webp"><img loading="lazy" decoding="async" width="720" height="305" class="gb-image gb-image-50a4b483 webpexpress-processed" src="https://mediadaten.vdi-verlag.de/wp-content/uploads/card-veranstaltungen.jpg" alt="" title="card-veranstaltungen" srcset="https://mediadaten.vdi-verlag.de/wp-content/uploads/card-veranstaltungen.jpg 720w, https://mediadaten.vdi-verlag.de/wp-content/uploads/card-veranstaltungen-300x127.jpg 300w" sizes="auto, (max-width: 720px) 100vw, 720px"></picture></figure> <div class="wp-block-pixel-headline headlines --subheadline-bottom has-text-align-center text-uppercase"><span class="headline" style="color:">Veranstaltungen & Events</span></div> </a> <a id="px-e7fd11d6" class="gb-container gb-container-e7fd11d6 card card-simple" href="/beratung/vdi-nachrichten/#sales" data-aos="fade-up" data-aos-delay="200" data-container-type="container" data-theme="inherit"> <figure class="gb-block-image gb-block-image-0daf58e0"><picture><source srcset="https://mediadaten.vdi-verlag.de/wp-content/webp-express/webp-images/uploads/card-beratung.jpg.webp 720w, https://mediadaten.vdi-verlag.de/wp-content/webp-express/webp-images/uploads/card-beratung-300x127.jpg.webp 300w" sizes="auto, (max-width: 720px) 100vw, 720px" type="image/webp"><img loading="lazy" decoding="async" width="720" height="305" class="gb-image gb-image-0daf58e0 webpexpress-processed" src="https://mediadaten.vdi-verlag.de/wp-content/uploads/card-beratung.jpg" alt="" title="card-beratung" srcset="https://mediadaten.vdi-verlag.de/wp-content/uploads/card-beratung.jpg 720w, https://mediadaten.vdi-verlag.de/wp-content/uploads/card-beratung-300x127.jpg 300w" sizes="auto, (max-width: 720px) 100vw, 720px"></picture></figure> <div class="wp-block-pixel-headline headlines --subheadline-bottom has-text-align-center text-uppercase"><span class="headline" style="color:">Beratung</span></div> </a> </div> </div> </section> <section id="px-e08f7015" class="gb-section gb-container gb-container-e08f7015" data-container-type="section" data-theme="dark"> <div id="px-0593c768" class="gb-inner-section gb-container gb-container-0593c768" data-container-type="container" data-theme="inherit"> <div class="contact-area" style="--contacts-count:1;"><div class="grid grid-contact contact-area-contacts" style="--grid-columns:3;--grid-gap:2.5rem;"><div class="grid-header contact-area-header"><div class="headlines --subheadline-bottom has-text-align-left"><h2 class="headline">Ihre Ansprechpartner*innen für eine persönliche Beratung</h2></div><hr/></div><div class="grid-inner"><div class="grid-item"><div class="card card-contact --extended" data-id="480"> <div class="card-media"><picture><source srcset="https://mediadaten.vdi-verlag.de/wp-content/webp-express/webp-images/uploads/vdi-mitarbeiter-ken-fouhy-1.jpg.webp 585w, https://mediadaten.vdi-verlag.de/wp-content/webp-express/webp-images/uploads/vdi-mitarbeiter-ken-fouhy-1-254x300.jpg.webp 254w" sizes="(max-width: 585px) 100vw, 585px" type="image/webp"><img loading="lazy" decoding="async" width="585" height="690" src="https://mediadaten.vdi-verlag.de/wp-content/uploads/vdi-mitarbeiter-ken-fouhy-1.jpg" class="attachment-contact size-contact wp-post-image webpexpress-processed" alt="" srcset="https://mediadaten.vdi-verlag.de/wp-content/uploads/vdi-mitarbeiter-ken-fouhy-1.jpg 585w, https://mediadaten.vdi-verlag.de/wp-content/uploads/vdi-mitarbeiter-ken-fouhy-1-254x300.jpg 254w" sizes="auto, (max-width: 585px) 100vw, 585px"></picture></div> <div class="card-inner"> <div class="card-content"> <span class="card-headline headline --h3">Ken Fouhy</span> <span class="card-subheadline">Geschäftsführer VDI Verlag und VDI Fachmedien, 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