Klick Inc. Wins 2015 Best Publishing Email Message Campaign Internet Advertising Award for Decoded Email Drip Campaign

<!DOCTYPE html> <html lang="en"> <head> <meta http-equiv="Content-Type" content="text/html; charset=utf-8" /> <meta name="viewport" content="width=device-width, initial-scale=1.0"> <title>Klick Inc. Wins 2015 Best Publishing Email Message Campaign Internet Advertising Award for Decoded Email Drip Campaign</title> <meta name="description" content="Klick Inc. has won the Best Publishing Email Message Campaign for Decoded Email Drip Campaign in the 2015 Internet Advertising Competition. The IAC Awards are the first and only industry-based advertising award competition dedicated online advertising. This international award program celebrates the best in all forms of online advertising."/> <meta name="keywords" content="advertising awards, online awards, marketing awards, Klick Inc., Decoded Email Drip Campaign, Klick Health, web marketing association, Best Publishing Email Message Campaign, Publishing awards, Industry recognition, Best Publishing awards, Internet Advertising Competition"/> <link rel="stylesheet" href="/iac/css/style.css?4"/> <script type="text/javascript" src="/iac/js/jquery-1.10.2.min.js"></script> </head> <body> <script type="text/javascript" src="https://s7.addthis.com/js/250/addthis_widget.js"></script> <script type="text/javascript"> var addthis_config = { pubid: "webaward" } </script>  <header id="header"> <div class="contenth"> <div id="logo"><a href="/iac/default.asp"> </a></div> <nav id="nav"> <ul class="menu"> <li><a href="#" >About Us</a> <ul> <li><a href="/iac/whyiac.asp">About</a></li> <li><a href="/iac/buzz.asp">Testimonials</a> </li> <li><a href="/iac/buzz_pressreleases.asp">Press Release</a></li> <li><a href="/iac/sponsors.asp">Sponsors</a></li> </ul> </li> <li><a href="#" >How it works</a> <ul> <li><a href="/iac/guidelines.asp">Guidelines</a></li> <li><a href="/iac/judges.asp">Judging Criteria</a> </li> <li><a href="/iac/judgesthank.asp">Judges</a></li> </ul> </li> <li><a href="/iac/winners.asp" class="active">Winners</a></li> <li><a href="/iac/nominator_default.asp" >Submit</a></li> <li><a href="/iac/contact.asp" >Contact</a></li> <li><a href="#" >Follow</a> <ul> <li><a href="http://www.facebook.com/WebMarketingAssoc">Facebook</a></li> <li><a href="http://www.linkedin.com/groups/Web-Marketing-Association-2974">LinkedIn</a></li> <li><a href="http://www.webaward.org/theblog/">Blog</a></li> </ul> </li> <li><a href="http://www.webmarketingassociation.org/subscribe.asp" >Newsletter Signup</a></li> </ul> </nav> <nav id="nav-mobile"> <ul class="menum"> <li><a href="#"><img src="/iac/img/mobilenavicon.png" style="margin-top:-10px;"></a> <ul> <li><a href="/iac/whyiac.asp">About</a></li> <li><a href="/iac/buzz.asp">Testimonials</a></li> <li><a href="/iac/buzz_pressreleases.asp">Press Release</a></li> <li><a href="/iac/sponsors.asp">Sponsors</a></li> <li><a href="/iac/guidelines.asp">Guidelines</a></li> <li><a href="/iac/judges.asp">Judging Criteria</a></li> <li><a href="/iac/winners.asp">Winners</a></li> <li><a href="/iac/nominator_default.asp">Submit</a></li> <li><a href="/iac/contact.asp">Contact</a></li> </ul> </li> </ul> </nav> </div> </header>   <div id="winnersbanner"> <div class="content"> <div id="winnerstext"> </div> </div> </div> <div class="content">  <h2>The Web Marketing Association is proud to present this 2015 Internet Advertising Competition Award for<br />Outstanding Achievement in Internet Advertising.</h2> <div style="background: url('https://www.iacaward.org/iac/images/userimages/14474sitepic_full.jpg?1454')no-repeat; width: 799px; height: 397px; margin: 20px; display: block; position: relative;"> <div style="background: url('/iac/img/iacWinnerTag.png')no-repeat; width: 175px; height: 64px; margin: 20px; display: block; position: relative;"></div> </div> <div style="width:800px;margin:0px 20px 40px 20px;"> <div id="horizonallinenavB"> </div> <div style="margin-left:0px;margin-top:-50px;"> <p style="font-size:18px;"> <img src="https://www.iacaward.org/iac/images/userimages/69486nomlogopic.jpg?1454" alt="" align="right"/> <h1 class="winner"><strong>KLICK INC.</strong></h1><br /> <h1 class="winner">DECODED EMAIL DRIP CAMPAIGN</h1></p> <div style="margin-left:20px;"> <div class="addthis_toolbox" data-url="http://www.iacaward.org/iac/winner.asp?eid=14474" data-title="Klick Inc. Wins 2015 Best Publishing Email Message Campaign Internet Advertising Award for Decoded Email Drip Campaign"> <div class="custom_images"> <a class="addthis_button_facebook"><img src="/iac/img/iacWinnerFB.png" border="0" alt="Share to Facebook" /></a>  <a class="addthis_button_twitter"><img src="/iac/img/iacWinnerTwitter.png" border="0" alt="Share to Twitter" /></a>  <a class="addthis_button_linkedin"><img src="/iac/img/iacWinnerLinkedIn.png" border="0" alt="More..." /></a>  <a class="addthis_button_email"><img src="/iac/img/iacWinnerEmail.png" border="0" alt="More..." /></a> </div> </div> </div> </div> <script type="text/javascript"> function showaward() { document.getElementById('award').style.display = 'block'; document.getElementById('about').style.display = 'none'; document.getElementById('credits').style.display = 'none'; document.getElementById('agency').style.display = 'none'; document.getElementById('awarda').className="active"; document.getElementById('abouta').className=""; document.getElementById('creditsa').className=""; document.getElementById('agencya').className=""; } function showabout() { document.getElementById('award').style.display = 'none'; document.getElementById('about').style.display = 'block'; document.getElementById('credits').style.display = 'none'; document.getElementById('agency').style.display = 'none'; document.getElementById('awarda').className=""; document.getElementById('abouta').className="active"; document.getElementById('creditsa').className=""; document.getElementById('agencya').className=""; } function showcredits() { document.getElementById('award').style.display = 'none'; document.getElementById('about').style.display = 'none'; document.getElementById('credits').style.display = 'block'; document.getElementById('agency').style.display = 'none'; document.getElementById('awarda').className=""; document.getElementById('abouta').className=""; document.getElementById('creditsa').className="active"; document.getElementById('agencya').className=""; } function showagency() { document.getElementById('award').style.display = 'none'; document.getElementById('about').style.display = 'none'; document.getElementById('credits').style.display = 'none'; document.getElementById('agency').style.display = 'block'; document.getElementById('awarda').className=""; document.getElementById('abouta').className=""; document.getElementById('creditsa').className=""; document.getElementById('agencya').className="active"; } </script> <div id="horizonallinenavT"> </div> <nav id="navabout" style="margin-left:20px;"> <ul class="block"> <li> <a href="javascript:showaward();" class="active" id="awarda">AWARD</a> </li> <li> <a href="javascript:showabout();" id="abouta">ABOUT</a> </li> <li> <a href="javascript:showcredits();" id="creditsa">CREDITS</a> </li> <li> <a href="javascript:showagency();" id="agencya">AGENCY</a> </li> </ul> </nav> <p> </p> <div style="margin-left:0px;"> <div id="award" style="dislay:block;"> <h1 class="winner">Best Publishing Email Message Campaign</h1> <div id="divider"> </div> <div id="slide3trophy"> </div> </div> <div id="about" style="dislay:none;"> <p> The Decoded Company: Know Your Talent Better Than You Know Your Customers (Portfolio/Penguin) is the New York Times bestselling business book that reveals how Klick and a growing number of progressive companies, like Google, Starbucks, and Whole Foods are decoding employee work data in the same way that apps like Facebook, Netflix, Spotify decode customer data to personalize, and enhance the user experience.<br> The book’s strategic email campaign was crafted to support the book launch, provide exclusive content to high value targets, and promote the use of the Decoded Tools. A series of seven emails were sent to 454 high value targets, who were identified initially through engagement with the Decoded Company website (www.decodedcompany.com). The campaign brought consumers on a journey through the three principles of a Decoded Company (Technology as a Coach, Data as a Sixth Sense, and Engineered Ecosystems), and exposed them to exclusive case studies and utilities, including the Decoded Self Assessment and Meeting Organizer tools.<br> The campaign surpassed all expectations. Unique open rates for the campaign were outstanding, ranging from 47% for the initial email, to 29% by the final email (yielding an average open rate of 37.41% across all emails in the campaign). The unique click-through rate averaged 8.46% across the six emails with links. MailChimp's industry benchmarks for Media and Publishing show an average open rate of 22.93% and an average click-through rate of 5.14%, indicating that the Decoded Campaign surpassed average industry open rates by 63% and average industry click-through rates by 65%.<br> </p> </div> <div id="credits" style="dislay:none;"> <p><b>Contributors:</b></p> <table border="0" cellpadding="0" cellspacing="0" width="500"> <tr> <td align="left">Director, Marketing Operations:</td> <td align="left">Geoff Wyatt </td> </tr> <tr> <td align="left">Marketing Operations Specialist:</td> <td align="left">Chelsea Lefaivre</td> </tr> <tr> <td align="left">Senior Art Director:</td> <td align="left">Franklyn Pereira</td> </tr> <tr> <td align="left">Senior Designer:</td> <td align="left">Ming-Li Kuo</td> </tr> <tr> <td align="left"></td> <td align="left"></td> </tr> <tr> <td align="left"></td> <td align="left"></td> </tr> <tr> <td align="left"></td> <td align="left"></td> </tr> <tr> <td align="left"></td> <td align="left"></td> </tr> <tr> <td align="left"></td> <td align="left"></td> </tr> <tr> <td align="left"></td> <td align="left"></td> </tr> </table> </div> <div id="agency" style="dislay:none;"> <p><b>KLICK HEALTH</b></p> <p><strong>Website:</strong> <a href="http://www.klick.com">www.klick.com</a></p> <p><strong>Location:</strong> Canada</p> <p><b>About the Agency:</b></p> <p class="margin-bottom">Klick Health is the world’s largest independent digital health agency, laser-focused on creating solutions that engage and educate about life-saving treatments. Klick helps inform and empower patients to manage their health and play a central role in their own care. Every solution hinges on Klick’s in-house expertise across the digital universe – strategy, creative, analytics, instructional design, user experience, relationship marketing, social and mobile. In 2014, Klick won over 125 awards for its client work, corporate management and culture, including being named one of country’s 10 Most Admired Corporate Cultures, Top 10 Best Places to Work, Best Employers, Fastest Growing Technology Companies, and Best Managed Companies. Established in 1997, Klick has teams in Chicago, New Jersey, New York, Philadelphia, San Francisco and Toronto. For more information on Klick, go to www.klick.com. 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Klick Inc. Wins 2015 Best Publishing Email Message Campaign Internet Advertising Award for Decoded Email Drip Campaign