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</div> <h4 class="text-center mb-5"> Nike React Squad </h4> </div> <div id="video-527543004284947225174211" class="embed-responsive embed-responsive-16by9"> <div class="ratio ratio-16x9"><iframe class="embed-responsive-item" src="https://www.youtube.com/embed/1NGM1EgJupY?rel=0" allowfullscreen="allowfullscreen"></iframe></div> </div> <p>With the impending release of their latest running innovation, Nike React, Nike wanted to build deeper relationships with retail staff and turn them into brand ambassadors.</p> <p>GPJ built a mobile-first platform. A platform which enabled all retail staff to become Nike’s storytellers. Building a team of brand evangelists by creating an experience that focuses on three pillars: Training, Sharing and Play.</p> <p>We didn’t want to create staff. We wanted to create a Squad. That won’t just champion the brand at work but feel it every day of their life.</p> <p>The Nike React Squad campaign made sure the ambassadors received in the moment content at the right time. On the right device. Welcomed by footage from Mo Farah testing the shoes, the future React Squad were onboard.</p> <p>Integrating the campaign launch into Nike live experiences in London, Paris and Berlin made sure our first sign-ups got a head start on their peers in store.</p> <p>We surpassed our sign-up targets before launch delivering 386 hours of training to upskill our ambassadors, maintained 87% retention rate from React Squad pass download to content consumption through the campaign and created unprecedented levels of traffic and engagement to Nike’s brand training portal.</p> <p><a class="thumb-image" href="https://i4.swiftpic.io/gpj/f4fZ6HV0pvHdO9DWizEEbt3MnwR+JqSaxhCl1I8CWfk=/resize:1100/gpj/img/5b23e6da84e96.jpg"><img decoding="async" class="img-fluid" src="https://www.gpj.co.uk/wp-content/uploads//2019/12/5b23e6da84e96.jpg" alt="" /></a></p> </div> <footer> <div class="pagination mb-3"> </div> </footer> </article> </main> </div> </div> <footer class="content-info"> <div class="container pt-6 pb-4"> <div class="row justify-content-between justify-content-lg-start"> <div class="col-12 col-md-auto col-lg-3"> <a class="footer-brand" href="https://www.gpj.co.uk/"> <span class="screen-reader-text">GPJ UK</span> </a> </div> <section class="widget nav_menu-2 widget_nav_menu"><h3>About Us</h3><div class="menu-about-us-container"><ul id="menu-about-us" class="menu"><li id="menu-item-46156" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-46156"><a href="https://www.gpj.co.uk/who-we-are/">About us</a></li> <li id="menu-item-46157" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-46157"><a href="https://www.gpj.co.uk/what-weve-done/">Work</a></li> <li id="menu-item-46158" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-46158"><a href="https://www.gpj.co.uk/what-we-do/">Services</a></li> <li id="menu-item-46159" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-46159"><a href="https://www.gpj.co.uk/who-we-are/">Leadership</a></li> </ul></div></section><section class="widget nav_menu-3 widget_nav_menu"><h3>Legal</h3><div class="menu-legal-container"><ul id="menu-legal" class="menu"><li id="menu-item-46160" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-46160"><a href="https://www.gpj.co.uk/privacy/">Privacy</a></li> <li id="menu-item-46161" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-46161"><a href="https://www.gpj.co.uk/uk-tax-policy/">UK Tax Policy</a></li> <li id="menu-item-46162" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-46162"><a href="https://www.gpj.co.uk/modern-slavery/">Modern Slavery</a></li> </ul></div></section><section class="widget nav_menu-4 widget_nav_menu"><h3>Contact</h3><div class="menu-contact-container"><ul id="menu-contact" class="menu"><li id="menu-item-46163" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-46163"><a href="https://www.gpj.co.uk/contact/">Contact us</a></li> <li id="menu-item-46164" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-46164"><a href="https://www.gpj.co.uk/careers/">Careers</a></li> </ul></div></section> </div> <div class="text-end mt-6 pww"> <span class="me-2">Part of the <a style="color: inherit;" href="https://www.project.com/">Project</a> network</span> <a href="https://www.project.com/"><img src="https://www.gpj.co.uk/wp-content/themes/main/dist/images/pww-logo_8f8f4a7f75eb5ecaf571.jpg" alt="Project Worldwide logo" height="46"></a> </div> <hr class="my-3"> <div class="subfooter row align-items-center g-3 flex-column-reverse flex-md-row"> <div class="col"> <small class="fw-light">Copyright ©2025 George P. Johnson. 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