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class="mkdf-icon-stack"> <span aria-hidden="true" class="mkdf-icon-font-elegant arrow_carrot-2up "></span> </span> <span class="mkdf-back-text"> Back </span> </span> </span> </a><div class="mkdf-content"><div class="mkdf-content-inner"><div class="mkdf-container"><div class="mkdf-container-inner clearfix"><div class="mkdf-grid-row mkdf-content-has-sidebar mkdf-grid-large-gutter"><div class="mkdf-page-content-holder mkdf-grid-col-8"><div class="mkdf-blog-holder mkdf-blog-single mkdf-blog-single-standard"><article id="post-10120" class="post-10120 post type-post status-publish format-standard has-post-thumbnail hentry category-broadcast category-finance category-rugby category-sponsorship"><div class="mkdf-post-content"><div class="mkdf-post-heading"><div class="mkdf-post-image"> <img width="2981" height="1683" src="data:image/gif;base64,R0lGODdhAQABAPAAAP///wAAACwAAAAAAQABAEACAkQBADs=" data-lazy-src="https://web.archive.org/web/20201125044419/https://ministryofsport.com.au/wp-content/uploads/2020/03/RugbyAu.jpg" class="attachment-full size-full wp-post-image" alt="" loading="lazy" data-lazy-srcset="https://web.archive.org/web/20201125044419/https://ministryofsport.com.au/wp-content/uploads/2020/03/RugbyAu.jpg 2981w, https://ministryofsport.com.au/wp-content/uploads/2020/03/RugbyAu-300x169.jpg 300w, https://ministryofsport.com.au/wp-content/uploads/2020/03/RugbyAu-768x434.jpg 768w, https://ministryofsport.com.au/wp-content/uploads/2020/03/RugbyAu-1024x578.jpg 1024w, https://ministryofsport.com.au/wp-content/uploads/2020/03/RugbyAu-370x209.jpg 370w, https://ministryofsport.com.au/wp-content/uploads/2020/03/RugbyAu-270x152.jpg 270w, https://ministryofsport.com.au/wp-content/uploads/2020/03/RugbyAu-886x500.jpg 886w, https://ministryofsport.com.au/wp-content/uploads/2020/03/RugbyAu-740x418.jpg 740w" sizes="(max-width: 2981px) 100vw, 2981px"/><noscript><img width="2981" 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https://web.archive.org/web/20201125044419im_/https://ministryofsport.com.au/wp-content/uploads/2020/03/RugbyAu-886x500.jpg 886w, https://web.archive.org/web/20201125044419im_/https://ministryofsport.com.au/wp-content/uploads/2020/03/RugbyAu-740x418.jpg 740w" sizes="(max-width: 2981px) 100vw, 2981px"/></noscript></div></div><div class="mkdf-post-text"><div class="mkdf-post-text-inner"><div class="mkdf-post-info-top"><div class="mkdf-post-info-category"> <a href="https://web.archive.org/web/20201125044419/https://ministryofsport.com.au/category/broadcast/" rel="category tag">Broadcast</a>, <a href="https://web.archive.org/web/20201125044419/https://ministryofsport.com.au/category/finance/" rel="category tag">Finance</a>, <a href="https://web.archive.org/web/20201125044419/https://ministryofsport.com.au/category/rugby/" rel="category tag">Rugby</a>, <a href="https://web.archive.org/web/20201125044419/https://ministryofsport.com.au/category/sponsorship/" rel="category tag">Sponsorship</a></div><div itemprop="dateCreated" class="mkdf-post-info-date entry-date published updated"> <a itemprop="url" href="https://web.archive.org/web/20201125044419/https://ministryofsport.com.au/2020/10/"> 1 month ago </a><meta itemprop="interactionCount" content="UserComments: 0"/></div></div><div class="mkdf-post-text-main"><h2 itemprop="name" class="entry-title mkdf-post-title"> Nine Submits $30 Million Bid For Rugby Australia Broadcast Rights</h2><div class="mkdf-post-info-after-title"><div class="mkdf-post-info-author"> <span class="mkdf-post-info-author-text"> by </span> <a itemprop="author" class="mkdf-post-info-author-link" href="https://web.archive.org/web/20201125044419/https://ministryofsport.com.au/author/joshua-hodson/"> Joshua Hodson </a></div><div class="mkdf-views-holder"> <span class="mkdf-post-info-icon lnr lnr-eye"></span> <span class="mkdf-views">215</span></div></div><div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="wpb_text_column wpb_content_element "><div class="wpb_wrapper"><p> <span class="mkdf-dropcaps mkdf-normal" style="color: #f55549"> C</span><br/> hannel Nine has submitted a $30 million bid for a Rugby Australia broadcast rights package, after it was reported last week Foxtel made a bid between $35-$40 million and Network Ten made an ‘underwhelming’ offer.</p><p>The key to Nine’s offer includes the proposal for the free-to-air broadcaster to show games on its popular streaming platform ‘Stan’, which has two million subscribers, compared to Foxtel’s Kayo, which had 600,000 subscribers in September.</p><p>It has also been reported Nine’s offer is for a short-term period and would depend on the success of Rugby Australia and the still uncertain future of the Super Rugby competition.</p><p>Foxtel, Ten and Sky are nearing the end of their five-year broadcast rights deal with Rugby Australia that was signed in 2015, with Ten saying they don’t want to pay a large sum for the rights due to a declining audience.</p><p>Network Ten chief sales officer, Rod Prosser, said last week the average international test audience for Rugby Australia matches has dropped from 345,000 in 2015 to 194,000 in 2019.</p><p>“Sport obviously attracts advertisers, especially blue-chip advertisers in droves,” Prosser said.</p><p>“What our customers are mostly doing right now is the audience [a sport] supplies.</p><p>“A low-rated sport just for the sake of the sport is not beneficial to me,” he said.</p><p>There has been no confirmation at this stage if a joint broadcast bid between Nine and Foxtel will be made, similar to the 2015 deal with Ten and Foxtel, which is likely the cause of Nine’s Stan proposal.</p><p><a href="https://web.archive.org/web/20201125044419/https://ministryofsport.com.au/rugby-australia-and-nine-in-broadcast-rights-talk/" target="_blank" rel="noopener noreferrer">Foxtel is still considered the front-runner to claim the broadcast rights, after broadcasting rugby games in Australia for two decades.</a></p><p>Nine’s $30 million offer includes Super Rugby rights, Wallabies international test rights and the upcoming Tri-Nations Rugby Championship across both its free-to-air network and Stan.</p></div></div></div></div></div></div></div><div class="mkdf-post-info-bottom clearfix"><div class="mkdf-post-info-bottom-left"><div class="mkdf-blog-share"><div class="mkdf-social-share-holder mkdf-list"><ul><li class="mkdf-facebook-share"> <a itemprop="url" class="mkdf-share-link" href="#" onclick="window.open('https://web.archive.org/web/20201125044419/http://www.facebook.com/sharer.php?u=https%3A%2F%2Fministryofsport.com.au%2Fnine-submits-30-million-bid-for-rugby-australia-broadcast-rights%2F', 'sharer', 'toolbar=0,status=0,width=620,height=280');"> <span class="mkdf-social-network-icon social_facebook"></span> <span class="mkdf-social-network-text"> facebook </span> </a></li><li 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href="https://web.archive.org/web/20201125044419/https://twitter.com/ministryofsport/statuses/1331442399789268995"> 11 hours ago </a> <a class="mkdf-tweet-name" target="_blank" href="https://web.archive.org/web/20201125044419/https://twitter.com/ministryofsport"> @ministryofsport </a></div></li><li class="mkdf-tweet-holder"><div class="mkdf-twitter-icon"><i class="social_twitter"></i></div><div class="mkdf-tweet-text"> The Sports Perform partnership will aim to raise the profile of WTA players by making official WTA data more access… <a target="_blank" href="https://web.archive.org/web/20201125044419/https://t.co/BOgygWTAXa">https://t.co/BOgygWTAXa</a> <a class="mkdf-tweet-time" target="_blank" href="https://web.archive.org/web/20201125044419/https://twitter.com/ministryofsport/statuses/1331402845220859904"> 14 hours ago </a> <a class="mkdf-tweet-name" target="_blank" href="https://web.archive.org/web/20201125044419/https://twitter.com/ministryofsport"> @ministryofsport </a></div></li><li class="mkdf-tweet-holder"><div class="mkdf-twitter-icon"><i class="social_twitter"></i></div><div class="mkdf-tweet-text"> Seven's coverage will start on December 4 when the WSL Championship Tour returns from a 10-month suspension with th… <a target="_blank" href="https://web.archive.org/web/20201125044419/https://t.co/rDc7ExpX6n">https://t.co/rDc7ExpX6n</a> <a class="mkdf-tweet-time" target="_blank" href="https://web.archive.org/web/20201125044419/https://twitter.com/ministryofsport/statuses/1331383417229910016"> 15 hours ago </a> <a class="mkdf-tweet-name" target="_blank" href="https://web.archive.org/web/20201125044419/https://twitter.com/ministryofsport"> @ministryofsport </a></div></li><li class="mkdf-tweet-holder"><div class="mkdf-twitter-icon"><i class="social_twitter"></i></div><div class="mkdf-tweet-text"> The three-year deal will see CBS create well over 100 hours of viewing content for Formula E.#sportsbiz… <a target="_blank" href="https://web.archive.org/web/20201125044419/https://t.co/8FXaINjSjk">https://t.co/8FXaINjSjk</a> <a class="mkdf-tweet-time" target="_blank" href="https://web.archive.org/web/20201125044419/https://twitter.com/ministryofsport/statuses/1331375469753581570"> 15 hours ago </a> <a class="mkdf-tweet-name" target="_blank" href="https://web.archive.org/web/20201125044419/https://twitter.com/ministryofsport"> @ministryofsport </a></div></li></ul></div></aside></div></div><div class="mkdf-related-posts-holder clearfix"><div class="mkdf-related-posts-holder-inner"><div class="mkdf-related-posts-title"><h4>Related posts you may also like</h4></div><div class="mkdf-related-posts-inner clearfix"><div class="mkdf-related-post"><div class="mkdf-related-post-inner"><div class="mkdf-related-post-image"> <a itemprop="url" href="https://web.archive.org/web/20201125044419/https://ministryofsport.com.au/wta-and-stats-perform-sign-global-six-year-data-deal/" title="WTA And Stats Perform Sign Global 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