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id="cookie-warning"> <a href="#" class="close icon-close" title="OK"></a> <p>We use cookies to enhance your visit to our site and to bring you advertisements that might interest you. Read our <a href="https://web.archive.org/web/20161027175324/http://www.independent.co.uk/service/privacy-policy-a6184181.html">Privacy</a> and <a href="https://web.archive.org/web/20161027175324/http://www.independent.co.uk/service/cookie-policy-a6184186.html">Cookie</a> Policies to find out more.</p> </div> <div class="tabs"></div> <div class="region region-content"> <article class="full-article" itemscope itemtype="http://schema.org/NewsArticle"> <meta itemprop="mainEntityOfPage" content="http://www.independent.co.uk/life-style/fashion/john-lewis-trend-report-2016-wireless-headphones-pink-flamingos-avocados-uk-buying-habits-a7377556.html"> <div itemprop="publisher" itemscope itemtype="https://schema.org/Organization"> <meta itemprop="name" content="The Independent"> <link itemprop="sameAs" href="http://www.independent.co.uk"> <link itemprop="logo" href="https://static.independent.co.uk/static-assets/brand-logo.png"> </div> <header> <ol vocab="http://schema.org/" typeof="BreadcrumbList" class="breadcrumbs clearfix"><li property="itemListElement" typeof="ListItem"><a property="item" typeof="WebPage" href="https://web.archive.org/web/20161027175324/http://www.independent.co.uk/life-style"><span property="name">Lifestyle</span></a></li><li property="itemListElement" typeof="ListItem"><a property="item" typeof="WebPage" href="https://web.archive.org/web/20161027175324/http://www.independent.co.uk/life-style/fashion"><span property="name">Fashion</span></a></li></ol> <h1 itemprop="headline" class=" ">Selfie sticks out, pink flamingos in: How British buying habits changed in 2016</h1> <div class="intro"> <p>Selfie sticks are out, pink flamingos are in</p> </div> <ul class="caption meta inline-pipes-list"> <li class="author" itemprop="author" itemscope itemtype="http://schema.org/Person"> <span itemprop="name"><a href="/web/20161027175324/http://www.independent.co.uk/author/sarah-young" title="Sarah Young">Sarah Young</a></span> </li> <li> <a href="https://web.archive.org/web/20161027175324/https://twitter.com/sarah_j_young">@sarah_j_young</a> </li> <li title="24 October 2016 12:55 London"><time data-microtimes="{"published":"1477306080000","display":0,"changed":"1477310105000"}" datetime="12:55, 24 October 2016">Monday 24 October 2016 12:55 BST</time></li> <li class="comments"> <a href="#commentsDiv" id="comment-count" class="icon-comment"></a> </li> </ul> <div id="gigya-share-btns-1"></div> </header> <figure itemprop="associatedMedia image" itemscope itemtype="http://schema.org/ImageObject" class="featured-media medium-width"> <meta itemprop="representativeOfPage" content="true"> <meta itemprop="url" content="https://web.archive.org/web/20161027175324/https://static.independent.co.uk/s3fs-public/thumbnails/image/2016/10/24/12/istock-56382032-medium.jpg"> <meta itemprop="width" content="1697"> <meta itemprop="height" content="1131"> <picture title="istock-56382032-medium.jpg">  <source srcset="https://web.archive.org/web/20161027175324im_/https://static.independent.co.uk/s3fs-public/styles/article_medium/public/thumbnails/image/2016/10/24/12/istock-56382032-medium.jpg 1x" media="(min-width: 620px) and (max-width: 929px)"/> <source srcset="https://web.archive.org/web/20161027175324im_/https://static.independent.co.uk/s3fs-public/styles/article_large/public/thumbnails/image/2016/10/24/12/istock-56382032-medium.jpg 1x" media="(min-width: 930px) and (max-width: 1239px)"/> <source srcset="https://web.archive.org/web/20161027175324im_/https://static.independent.co.uk/s3fs-public/styles/story_large/public/thumbnails/image/2016/10/24/12/istock-56382032-medium.jpg 1x" media="(min-width: 1240px)"/>  <img src="https://web.archive.org/web/20161027175324im_/https://static.independent.co.uk/s3fs-public/styles/article_small/public/thumbnails/image/2016/10/24/12/istock-56382032-medium.jpg" alt="istock-56382032-medium.jpg" title="istock-56382032-medium.jpg"/> </picture> </figure> <div class="article-wrapper clearfix"> <div class="main-content-column"> <div class="text-wrapper" itemprop="articleBody"> <p>The fascinating shopping habits of Middle Britain have been revealed in John Lewis' annual report - showing that selfie sticks are out, and TV dinner trays are in.</p> <p>The 'How We Shop, Live And Look’ gives us a glimpse into the nation's ever-changing shopping habits, showing which items are waning in popularity, and which ones are flying off the shelves.</p> <p>In a year that’s been scorned by political, cultural and economic upheaval you’d expect us to be pinching the pennies - but instead the report reveals a more confident customer is emerging, albeit one that doesn’t like big hats.</p> <div class="relatedlinkslist inline-block-related-list inline-block-left"> <h2 class="box-title">Read more</h2> <div class="relatedlinkslist-content" style="min-height: 10px;"> <ul class="related"><li><a data-author="James Davey..." data-nid="7366981" data-publish_date="18-10-2016" href="/web/20161027175324/http://www.independent.co.uk/news/business/news/british-fashion-industry-fastest-decline-since-2009-a7366981.html">British fashion industry in steepest decline since 2009</a></li> <li><a data-author="Zlata Rodionova..." data-nid="7377321" data-publish_date="24-10-2016" href="/web/20161027175324/http://www.independent.co.uk/news/business/news/black-friday-deals-when-is-it-where-best-offers-amazon-other-top-companies-a7377321.html">When is Black Friday 2016? The deals and stores to watch out for</a></li> <li><a data-author="Zoe Galloway..." data-nid="7374136" data-publish_date="21-10-2016" href="/web/20161027175324/http://www.independent.co.uk/extras/indybest/house-garden/black-friday-deals-sofas-beds-coffee-tables-furniture-offers-a7374136.html">Black Friday deals: From sofas to beds- furniture deals</a></li> </ul></div> </div> <p>The report highlights six products that Brits just aren’t feeling anymore - with broad-brimmed hats traded in for fascinators, and tablecloths swapped for TV dinner trays. Laptops with disc drives are also falling down the sales charts.</p> <div class="dnd-widget-wrapper context-sdl_editor_representation type-image"><div class="dnd-atom-rendered"><div class="image"><img src="https://web.archive.org/web/20161027175324im_/https://static.independent.co.uk/s3fs-public/styles/story_medium/public/thumbnails/image/2016/10/24/12/valentines-chocolates.jpg" width="564" height="423" alt="valentines-chocolates.jpg" title="valentines-chocolates.jpg"/></div></div><div class="dnd-caption-wrapper">The way to a partner’s heart may no longer be through their stomach (Getty Images) </div></div> <p>Interestingly, Valentine’s Day chocolates are officially off the radar too with sales dropping in favour of lacy lingerie, while searches for selfie sticks fell by 50 per cent compared to last year - phew.</p> <p>Alarm clock sales are down nine per cent - people rely on their smartphones, usually - but travel alarm clocks saw a 200 per cent increase suggesting that we don’t trust our phones enough to wake us up when abroad.</p> <div class="dnd-widget-wrapper context-sdl_editor_representation type-gallery"><div class="dnd-atom-rendered"><div class="image"><script> <![CDATA[// ><!]]> </script><div class="container grid-mod-gallery" data-scald-gallery="4298936">  <h2 class="gallery-title"><span class="media-prefix icon-gallery"></span>The changing face of the British shopping basket</h2> <div class="images">  <ul><li class="lazy " data-original="https://static.independent.co.uk/s3fs-public/styles/story_large/public/thumbnails/image/2015/11/27/14/wire-garden-basket.jpg"> <a data-gallery-thumb="1" href="#"><span class="pager icon-arrow-left"></span></a> <a data-gallery-thumb="1" href="#"><span class="pager icon-arrow-right"></span></a> </li> <li class="lazy " data-original="https://static.independent.co.uk/s3fs-public/styles/storylist/public/thumbnails/image/2016/03/15/13/breakfast.jpg" style="background-image: 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data-original="https://static.independent.co.uk/s3fs-public/styles/story_large/public/thumbnails/image/2016/03/15/14/dvdrecorder.jpg" style="background-image: url('/web/20161027175324im_/http://www.independent.co.uk/sites/all/themes/ines_themes/ines_theme/img/blank.gif');" class=""></li> <li data-gallery-item="10" data-original="https://static.independent.co.uk/s3fs-public/styles/story_large/public/thumbnails/image/2016/03/06/21/43-House-of-Cards-Netflix.jpg" style="background-image: url('/web/20161027175324im_/http://www.independent.co.uk/sites/all/themes/ines_themes/ines_theme/img/blank.gif');" class=""></li> <li data-gallery-item="11" data-original="https://static.independent.co.uk/s3fs-public/styles/story_large/public/thumbnails/image/2015/12/30/08/ecig_RF_Getty.jpg" style="background-image: url('/web/20161027175324im_/http://www.independent.co.uk/sites/all/themes/ines_themes/ines_theme/img/blank.gif');" class=""></li> <li data-gallery-item="12" data-original="https://static.independent.co.uk/s3fs-public/styles/story_large/public/thumbnails/image/2016/03/15/14/basket-coffee-pods.jpg" style="background-image: url('/web/20161027175324im_/http://www.independent.co.uk/sites/all/themes/ines_themes/ines_theme/img/blank.gif');" class=""></li> </ul><span class="icon-arrow-left"></span> <span class="icon-arrow-right"></span> <a href="#" class="pager prev" title="Previous photo"></a> <a href="#" class="pager next" title="Next photo"></a> </div> <ul class="legends"><li data-gallery-legend="1"> <h2> <span class="counter">1/12</span>  The nation's shopping basket </h2>  <p>The 'shopping basket' of items making up the suite of consumer price inflation indices are reviewed every year. Some items are taken out of the basket, some are brought in, to reflect changes in the market and to make sure the indices are up to date and representative of consumer spending patterns. Over 700 goods and services go in the basket to try and accurately reflect household spending. The prices of each item are then tracked over time to measure inflation, or the rate at which prices are rising or falling. Here is how it has changed since 1947.</p>  </li> <li data-gallery-legend="2"> <h2> <span class="counter">2/12</span>  1947: Milk, Tea and bread </h2>  <p>Many items have been in the basket for a very long time: milk, bread and tea have been there since 1947.</p>  </li> <li data-gallery-legend="3"> <h2> <span class="counter">3/12</span>  1956: The tin kettle </h2>  <p>If tea has been in our baskets since 1947, the tin kettle dropped out of the list in 1956. It was replaced by the electric kettle in 1987.</p>  </li> <li data-gallery-legend="4"> <h2> <span class="counter">4/12</span>  1962: The mangle </h2>  <p>The mangle, used to press or flatten sheets, tablecloths, kitchen towels, or clothing and other laundry, disappeared from the nation's shopping basket in 1962.</p>  </li> <li data-gallery-legend="5"> <h2> <span class="counter">5/12</span>  1987: The microwave </h2>  <p>The microwave made its appearance on the list in 1987. It was added with the vacuum cleaner, the washing machine, the hairdryer and the electric kettle among others.</p>  </li> <li data-gallery-legend="6"> <h2> <span class="counter">6/12</span>  1987: Radiosets </h2>  <p>Radiosets disappeared from the nation's shopping basket in 1987.</p>  </li> <li data-gallery-legend="7"> <h2> <span class="counter">7/12</span>  2001: Credit card fees </h2>  <p>Credit card fees appeared on the list in 2011.</p>  </li> <li data-gallery-legend="8"> <h2> <span class="counter">8/12</span>  2007: The VHS video recorder </h2>  <p>The VHS video recorder disappeared in 2007, coincidentally the Blu-Ray player was added to the list in 2010.</p>  </li> <li data-gallery-legend="9"> <h2> <span class="counter">9/12</span>  2014: DVD recorder </h2>  <p>The DVD recorder was removed in 2014 due to recording alternatives.</p>  </li> <li data-gallery-legend="10"> <h2> <span class="counter">10/12</span>  2014: Video-streaming service subscription </h2>  <p>Kevin Spacey appears in a scene from Netflix series “House of Cards.” A video-streaming service subscription was included in 2014’s virtual shopping basket. </p>  </li> <li data-gallery-legend="11"> <h2> <span class="counter">11/12</span>  2015: Electronic cigarette refills/liquid </h2>  <p>Electronic cigarette refills were introduced due to the increase in expenditure as more people are using e-cigarettes as a smoking cessation aid. </p>  </li> <li data-gallery-legend="12"> <h2> <span class="counter">12/12</span>  2016: Coffee-pods </h2>  <p>People are making coffee at home rather than buying it out, thanks to the popularity of coffee pods, which made the list for the first time this year.</p>  </li> </ul><div class="ad-mpu mpu5-container"> </div> </div> </div> </div></div></div> <p>So what <em>are </em>we buying these days? Well, the classic white trainer tops the fashion stakes as the shoe that defined 2016 with sales of white Converse leading the footwear pack at John Lewis.</p> <p>Statement filter water bottles, wireless headphones, LED light bulbs and the Dyson Supersonic hairdryer also saw a substantial boost in popularity.</p> <p>Unsurprisingly, avocados were a hit too with the super ingredient showing an increase in online searches of 85 per cent.</p> <p>You might also be surprised to hear that people don’t just want them on their plates - Brits are looking for green goodness in our beauty products too.</p> <div class="dnd-widget-wrapper context-sdl_editor_representation type-image"><div class="dnd-atom-rendered"><div class="image"><img src="https://web.archive.org/web/20161027175324im_/https://static.independent.co.uk/s3fs-public/styles/story_medium/public/thumbnails/image/2016/09/27/12/kiehlscreamyeyetreatmentwithavocado.jpg" width="400" height="400" alt="kiehlscreamyeyetreatmentwithavocado.jpg" title="kiehlscreamyeyetreatmentwithavocado.jpg"/></div></div><div class="dnd-caption-wrapper">Customers now want avocado in ther beauty regimes as well as on their plates</div></div> <p>Another bizarre trend saw a mass migration of pink flamingos into customers' homes and wardrobes, with searches on the John Lewis website increasing by an impressive 200 per cent.</p> <p>While it’s unclear how Brexit will affect our shopping habits long term it seems that, for now at least, us Brits know what we want.</p> <meta itemprop="datePublished" content="2016-10-24T12:55:05+01:00"/> <ul class="inline-pipes-list"> <li> More about: </li> <li><a itemprop="keywords" href="/web/20161027175324/http://www.independent.co.uk/topic/british-shopping">British shopping</a></li> <li><a itemprop="keywords" href="/web/20161027175324/http://www.independent.co.uk/topic/online-shopping">online shopping</a></li> <li><a itemprop="keywords" href="/web/20161027175324/http://www.independent.co.uk/topic/JohnLewis">John 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