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class="CBI_image" itemprop="image"><picture><source media="(max-width: 498px)" srcset="https://biz-file.com/c/2411/756594-80x80.jpg?2"><img src="https://biz-file.com/c/2411/756594-208x117.jpg?2" data-src="https://biz-file.com/c/2411/756594-208x117.jpg?2" class="lazyload" width="208" height="117" alt="Source: 漏 123rf Vincent Maher, CEO at True I/O, gives seven lessons from AI creative optimisation" rel="" loading="lazy"></picture></div><div class="CBI_body"><span class="CBI_title-category">AI in Advertising</span><h5 class="CBI_title" itemprop="headline"><a href="/article/ai-in-advertising-part-2-of-3-seven-lessons-from-ai-creative-optimisation-in-sa-477469a" ><i>AI in Advertising</i> Part 2 of 3: Seven lessons from AI creative optimisation in SA</a></h5><p class="content-item_attrib"><a class="jxPHOH" href="/Profile/VincentMaher" itemprop="author">Vincent Maher</a>  5 Nov 2024<a class="m-icon m-icon_share d-mobile-only" aria-label="Share Icon" data-x="mobileShare" data-url="https://www.bizcommunity.com//article/ai-in-advertising-part-2-of-3-seven-lessons-from-ai-creative-optimisation-in-sa-477469a" data-title="AI in Advertising Part 2 of 3: Seven lessons from AI creative optimisation in SA" data-text="AI in Advertising Part 2 of 3: Seven lessons from AI creative optimisation in SA" href="" target="_blank"></a><a class="m-icon m-icon_share jxTip" data-target="j-sharePopup" data-x="mobileShare:{'on':'hover','delay':0,'position':'below','transition':'none','showLoading':true}" data-url="/ContentShare.aspx?ct=1&ci=253135&ajax=1" data-title="AI in Advertising Part 2 of 3: Seven lessons from AI creative optimisation in SA" data-share-href="https://www.bizcommunity.com//article/ai-in-advertising-part-2-of-3-seven-lessons-from-ai-creative-optimisation-in-sa-477469a" href="/ContentShare.aspx?ct=1&ci=253135" target="_blank" aria-label="shareIcon"></a></p></div></article><a id="" class="d-flex biz-btn biz-btn--filled " 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