Burnt-Out Demand Gen Strategy?

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src="https://media.licdn.com/dms/image/v2/D5612AQFkwwNOAhNJeA/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1671558481335?e=2147483647&v=beta&t=d5kpxZyQAUTpG-8zS32LOlGRnde3RiX8YGbapj-Y_lw" fetchpriority="high" data-embed-id="cover-image" alt="Burnt-Out Demand Gen Strategy? "> </div> </div>  </figure> <header> <section class="core-section-container relative my-3"> <h1 class="pulse-title text-display-md text-color-text lg:text-display-lg font-bold w-11/12">Burnt-Out Demand Gen Strategy? </h1> <div class="ellipsis-menu absolute right-0 top-0"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="article-ssr-frontend-pulse_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/671xosfpvk4c0kqtyl87hashi"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 border-solid border-color-border-low-emphasis first-of-type:border-none flex"> <a href="/uas/login?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fpulse%2Fburnt-out-demand-gen-strategy-virtual-intelligence-briefing&trk=article-ssr-frontend-pulse_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=PONCHO_ARTICLE&_f=guest-reporting" data-tracking-control-name="article-ssr-frontend-pulse_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="PONCHO_ARTICLE" data-semaphore-content-urn="urn:li:linkedInArticle:7011018596424314881" data-semaphore-tracking-prefix="article-ssr-frontend-pulse_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this article </a>  </li>  </ul>  </div> </div> <div class="core-section-container__content break-words"> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link publisher-author-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/company/virtual-intelligence-briefing" data-tracking-control-name="article-ssr-frontend-pulse_publisher-author-card" data-tracking-will-navigate> <span class="sr-only"> ViB </span> </a> <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/C560BAQG39Tt468EV7g/company-logo_100_100/company-logo_100_100/0/1663689800984/virtual_intelligence_briefing_logo?e=2147483647&v=beta&t=21sDpWy5kGzCxd9J4Hvx8I1HwdayUI1_wv8PrZeJYPo" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="ViB"> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> ViB </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden "> The demand generation partner for leading B2B technology companies </h4>  <div class="body-text text-color-text-low-emphasis base-main-card__metadata"> Published Dec 20, 2022 </div>  </div> <div class="base-main-card__ctas z-[3] self-center ml-3 babybear:ml-1 babybear:self-start"> <a class="base-main-card__cta btn-sm btn-secondary" href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2Fburnt-out-demand-gen-strategy-virtual-intelligence-briefing&trk=article-ssr-frontend-pulse_publisher-author-card" data-tracking-control-name="article-ssr-frontend-pulse_publisher-author-card" data-tracking-will-navigate> + Follow </a> </div> </div> </div> </section> </header> <div data-test-id="article-content-blocks">  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Too often, a B2B-marketing team will hit the ground running. At first, all goes well. Then they run into a wall and struggle to scale their marketing campaigns. We’ve all been there, being burnt out by not having a repeatable </span><span class><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fvibriefing%2Enews%2Fb2b-demand-generation%2F&urlhash=8i_Y&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>B2B demand generation </a></span><span class> strategy. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>That burnout affects everyone in some way or another — CEOs, CMOs, business owners, and more. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Repeatability is the key to creating a dynamic, ongoing B2B marketing strategy that continually reaps the lead generation results you want. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>So pull up your favorite chair. We’re going to dive into the most common pitfalls and tactical tips to ease burnout. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <h2 data-test-id="pulse-publishing-h1"> <span class="font-[700]">What makes a repeatable B2B marketing strategy?</span> </h2> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>As marketing managers and entrepreneurs, you are highly creative. And these ad-hoc deployments based on sound ideas are great! There are just so many eureka moments we can have before we come to an eventual standstill. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Instead, a repeatable B2B marketing strategy is like a blueprint that runs on the same basic ingredients, for a longer time.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>These ingredients consist of foundations like </span><span class><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Flanding%2Evibriefing%2Ecom%2F22-ebook-brandstorytelling%3F__hstc%3D86009735%2E35b60edd5466d061a868911f68f4248a%2E1660607331158%2E1671496398970%2E1671551331601%2E140%26__hssc%3D86009735%2E1%2E1671551331601%26__hsfp%3D1383244671&urlhash=pUhn&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>telling a great brand story </a></span><span class>, or a mechanism to turn your customers into advocates. For us at ViB, we’re making real investments in the following four ingredients, compiled into a 4-step framework you can easily follow:</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <h2 data-test-id="pulse-publishing-h1"> <span class="font-[700]">Common challenges in B2B marketing </span> </h2> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Before we jump into the solution, let’s quickly review the biggest challenges B2B marketers face when running their day-to-day operations. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Marketing burnout can happen for a wide variety of reasons, such as the following: </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <h3><span class="font-[700]">Over-focusing on one-off campaigns </span></h3> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>This occurs when a team puts </span><span class="italic">a lot </span><span class>of its resources into a campaign that runs only once. The effort it takes to create, run, and measure the campaign is likely to drain your energy and enthusiasm. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <h3><span class="font-[700]">One-hit wonders </span></h3> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Often someone on the marketing team will have a brilliant idea. You run with it and it’s a success. However, it’s a one-hit wonder, like singers who are known for only one amazing song. Yes, they generate sales, but only for a short time. Then you’ve got to keep coming up with more short-term brilliant ideas to sustain the momentum. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <h3><span class="font-[700]">Being overly reactive instead of proactive </span></h3> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Remember when everyone was writing content about COVID? While it seemed like a good idea at the time, all that content is basically useless now. This is a great example of being overly reactive to marketing pressures. To avoid wasting time and creating inefficiencies, the smarter approach is to be proactive. This means strategically determining your ideal long-term plan and marketing sticking to it. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <h3><span class="font-[700]">Not building a long-term, self-sustaining strategy</span></h3> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>If you want a solid plan that gives you purpose and guides your process, then you must create a solid, future-focused, repeatable B2B demand generation marketing strategy. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <h2 data-test-id="pulse-publishing-h1"> <br> </h2> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <h2 data-test-id="pulse-publishing-h1"> <span class="font-[700]">How to Build a Scalable and Repeatable B2B Marketing Strategy</span> </h2> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <h3><span class="font-[700]">Step 1 — Build a Strong Brand, Then Show It Off</span></h3> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>A brand is more than just a logo, tagline, and visual image. It’s </span><span class><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fvibriefing%2Enews%2Fhow-content-experts-build-winning-b2b-tech-brands%2F&urlhash=isRF&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>the way a company, product, or individual is viewed </a></span><span class> by those who experience it. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>For B2B companies, brand recognition is how well your target audience can recall your brand and identify your products. It’s the major indicator of how well your customers and potential customers differentiate your company from your competitors. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Everyone wants a strong brand but creating one can be difficult. But if you do miss this crucial step, you’ll struggle with driving a more repeatable marketing strategy. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <h3><span class="font-[700]">Start With a Strong Brand Strategy</span></h3> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Powerful brands have a full-bodied identity that includes a distinct style, trademarked visuals, core values, and unique tone and voice. If done right, you’ll find that it’s your </span><span class><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fvibriefing%2Enews%2Fa-fireside-chat-branding-that-sells-in-the-b2b-tech-jungle%2F&urlhash=X3ww&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>branding that helps you sell in the cluttered tech market </a></span><span class>.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fvibriefing%2Enews%2Frepeatable-b2b-marketing-strategy%2F&urlhash=opPt&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>There are seven essential tips for creating a long-term recognizable brand. </a></span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <h3><span class="font-[700]">Actively Market Your Brand to Your Target Audience</span></h3> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>There are four leading ways to get your brand out in the world and in front of the people you want to reach: </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class> <ol> <li><span class="font-[700]">Branding building</span><span class> </span><span class="font-[700]">through target-rich networks.</span><span class> Find the networks that include your target audience, then ensure they are aware that you exist, what you do, and why they should care. </span></li> <li><span class="font-[700]">Inbound lead generation. </span><span class>This helps you build a funnel of prospects through practices such as search engine marketing, organic and paid ads, and content marketing activities. Once you find them, nurture them through to sales. </span></li> <li><span class="font-[700]">Outbound prospecting</span><span class>. To grow at a moderate or high rate, you’ll need to incorporate activities that generate a predictable flow of income leads, such as </span><span class><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fvibriefing%2Enews%2Fb2b-content-syndication%2F&urlhash=tnvY&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>content syndication </a></span><span class>, </span><span class><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fvibriefing%2Enews%2Fwebinar-marketing-strategy%2F&urlhash=OfvM&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>webinar marketing </a></span><span class>, and </span><span class><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fvibriefing%2Enews%2Fconsider-an-outsourced-sdr-carefully%2F&urlhash=4US1&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>cold calling for appointments </a></span><span class>. </span></li> <li><span class="font-[700]">Create fans who refer you. </span><span class>Word-of-mouth references from satisfied customers are one of the most powerful ways to generate leads and make sales.</span><span class="font-[700]"> </span></li> </ol> </span> </p> </div> <div class="inline-articles bg-color-surface-new border-hidden rounded-sm p-1 mx-auto my-1.5 mamabear:w-2/3 inline-articles__after"> <h2 class="text-xl font-medium ml-1.5 my-1 text-color-text mamabear:text-center">Recommended by LinkedIn</h2> <div class="flex flex-wrap mx-0.5 babybear:mx-1.5"> <div class="content-author-card flex flex-col max-w-[270px] h-auto rounded-md border-1 border-system-gray-30 border-solid pb-1.5 inline-article mx-auto my-1 border-hidden papabear:w-[219px] babybear:min-w-full mamabear:min-w-full h-auto bg-color-canvas-tint"> <a class="no-underline" data-tracking-control-name="inline-recommended-articles" data-tracking-will-navigate href="https://www.linkedin.com/pulse/your-demand-gen-strategy-burnt-out-revive-5fajc"> <img class="content-image w-full h-[150px] bg-cover rounded-t-md object-cover" data-delayed-url="https://media.licdn.com/dms/image/v2/D5612AQGF_Z_vt2szHg/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1722469498801?e=2147483647&v=beta&t=AxX-ad9uk2u0NeqnJLwYur_nAf5FMZMRwsAKrLTzmFs"> <div class="inline-article-title text-md text-color-text font-bold pl-2 pt-1 pr-1.5">Is Your Demand Gen Strategy Burnt Out? Revive it With…</div> <div class="inline-article-meta px-2 mt-1 font-sans text-xs font-normal text-color-text-low-emphasis h-full"> <span class="inline-article-author pt-0.5"> ViB </span> <span class="before:middot pt-0.5 inline-article-published-date"> 3 months ago </span> </div> </a>  </div> <div class="content-author-card flex flex-col max-w-[270px] h-auto rounded-md border-1 border-system-gray-30 border-solid pb-1.5 inline-article mx-auto my-1 border-hidden papabear:w-[219px] babybear:min-w-full mamabear:min-w-full h-auto bg-color-canvas-tint"> <a class="no-underline" data-tracking-control-name="inline-recommended-articles" data-tracking-will-navigate href="https://www.linkedin.com/pulse/building-strong-abm-strategy-hubspot-vende-digital-kyz3c"> <img class="content-image w-full h-[150px] bg-cover rounded-t-md object-cover" data-delayed-url="https://media.licdn.com/dms/image/v2/D5612AQGkmZX-v1_uIg/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1724104257130?e=2147483647&v=beta&t=Rx52C_hm5QuwPHGx6C_rC77Lqk09VxvwGdlIT1ql38k"> <div class="inline-article-title text-md text-color-text font-bold pl-2 pt-1 pr-1.5">Building a Strong ABM Strategy with HubSpot</div> <div class="inline-article-meta px-2 mt-1 font-sans text-xs font-normal text-color-text-low-emphasis h-full"> <span class="inline-article-author pt-0.5"> Vende Digital </span> <span class="before:middot pt-0.5 inline-article-published-date"> 3 months ago </span> </div> </a>  </div> <div class="content-author-card flex flex-col max-w-[270px] h-auto rounded-md border-1 border-system-gray-30 border-solid pb-1.5 inline-article mx-auto my-1 border-hidden papabear:w-[219px] babybear:min-w-full mamabear:min-w-full h-auto bg-color-canvas-tint"> <a class="no-underline" data-tracking-control-name="inline-recommended-articles" data-tracking-will-navigate href="https://www.linkedin.com/pulse/survivorship-bias-internal-agenda-disrupts-growth-chris-peters-ninge"> <img class="content-image w-full h-[150px] bg-cover rounded-t-md object-cover" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQFuMU8Ny84ueA/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1721171949153?e=2147483647&v=beta&t=27SVcJLPqbM0XLT9BLvE9TwwzK_wXS6VxzHesCrmSGQ"> <div class="inline-article-title text-md text-color-text font-bold pl-2 pt-1 pr-1.5">Survivorship bias - The internal agenda that disrupts…</div> <div class="inline-article-meta px-2 mt-1 font-sans text-xs font-normal text-color-text-low-emphasis h-full"> <span class="inline-article-author pt-0.5"> Chris Peters </span> <span class="before:middot pt-0.5 inline-article-published-date"> 5 months ago </span> </div> </a>  </div> </div> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">Pro Tip: Don’t lead with lead generation. </span><span class>While it’s tempting to want to jump into lead generation right away, the wise move is to first build a strong brand that helps lead you into the marketplace with top-of-mind awareness.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class> </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <h3><span class="font-[700]">Step 2 — Invest in Your Inbound Marketing Engine</span></h3> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Here’s a quick crash course: </span><span class><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fvibriefing%2Enews%2Fepisode-17-law-of-attraction-in-inbound-marketing%2F&urlhash=L6ey&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>inbound marketing is a way to attract prospects and customers </a></span><span class> using great content, SEO, social media and other digital marketing strategies. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>It’s a more sustainable approach to marketing because it focuses on building relationships with potential customers, instead of interrupting them with sales-heavy approaches like ads, cold calling and cold emailing. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <h3><span class="font-[700]">Create a Content Marketing Plan</span></h3> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Leading B2B inbound marketing tactics include SEO and social sharing, followed by website conversion optimization and lead nurturing once your leads are safely in your sales pipeline. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>You also need to, of course, </span><span class><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fvibriefing%2Enews%2Fhighly-successful-content-marketing-how-to-build-teams-strategies-and-assets-that-convert%2F&urlhash=HDvV&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>create content that is strong and valuable </a></span><span class>. Basically, your content is a sales tool, so it needs to both inform and impress your prospects — and you need a lot of it. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>The basics of a </span><span class><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fvibriefing%2Enews%2Fepisode-12-content-marketing-with-sam-chapman%2F&urlhash=CDFQ&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>content marketing plan </a></span><span class> include:</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class> <ul> <li><span class>Define your mission</span></li> <li><span class>Establish your KPIs</span></li> <li><span class>Plan your content and channels </span></li> <li><span class>Produce the content</span></li> <li><span class>Distribute and promote the content</span></li> <li><span class>Measure your results — and repeat!</span></li> </ul> </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">Pro Tip: </span><span class>You can maximize your inbound marketing strategy in several ways. Two proven methods are through nurturing campaigns and </span><span class><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fvibriefing%2Enews%2Fb2b-content-syndication%2F&urlhash=tnvY&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>content syndication </a></span><span class>. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]"> </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <h3><span class="font-[700]">Step 3 — Don’t Shy Away from Vendors and Agencies</span></h3> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Now, we’re not saying to not engage in outbound marketing! It’s a tried and tested method of marketing that seeks to push messaging out to potential customers to generate new prospects. Outbound marketing includes activities such as cold calling, webinars, and trade shows. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>A specialized </span><span class><a href="https://www.linkedin.com/redir/redirect?url=http%3A%2F%2Fvibriefing%2Enews%2Fchoosing-the-right-b2b-lead-generation-agency%2F&urlhash=mkMV&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>outbound lead generation agency </a></span><span class> can deliver several benefits, including lower costs and better results. Basically, their expertise, scale, and proprietary lead generation approach can help you gain a lower cost per lead and more ROI. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fvibriefing%2Enews%2Frepeatable-b2b-marketing-strategy%2F&urlhash=opPt&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>Find two tactical examples of outbound services you can hire a specialist to do for you at https://vibriefing.news/repeatable-b2b-marketing-strategy/. </a></span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">Pro Tip: </span><span class>To get the most from your marketing dollars, choose an agency that pays per result — like a </span><span class><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fvibriefing%2Enews%2Fpay-per-lead-generation-companies%2F&urlhash=WUzE&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>pay-per-lead company </a></span><span class>. As opposed to lump sum or monthly fees, pay per lead means that you only pay for quality leads delivered. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class> </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <h3><span class="font-[700]">Step 4 — Think of Your Customer Journey as an Infinite Loop</span></h3> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>As a B2B marketer, you’re probably familiar with the buyer’s journey. It’s a handy tool for understanding how prospects move through your sales funnel — from awareness to consideration to buying.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>But what happens after they purchase? The buyer’s journey doesn’t end there. In fact, it’s just beginning.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>The “after-purchase journey” is all about retention and advocacy — getting customers to come back to you again and again, or even encouraging others to join them. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <h3><span class="font-[700]">Turn Your Existing Customers into Evangelists and Loyalists </span></h3> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>When you think about how much effort goes into building new accounts, it becomes clear that customer retention is just as important as acquisition.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>By enlisting the help of your happy customers and keeping them around longer than just one purchase, you can </span><span class><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fvibriefing%2Enews%2Fapril-22-the-secret-to-winning-retaining-more-customers%2F&urlhash=Dxnp&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>perpetuate the customer journey </a></span><span class> to drive growth that’s </span><span class="italic">repeatable</span><span class>.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Having your customers do your work is one of the most cost-effective and repeatable tactics any marketer can imagine – once you have a sound customer success and referral system in place. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fvibriefing%2Enews%2Frepeatable-b2b-marketing-strategy%2F&urlhash=opPt&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>Here are three examples of ways to leverage the power of customer evangelists and loyalists. </a></span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">Pro Tip:</span><span class> Experience the same success that hundreds of other companies have when they tapped into the power of a </span><span class><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fvibriefing%2Enews%2Fepisode-10-communities-with-ej-montijo-c%2F&urlhash=jkn-&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>ready-made, sales-ready community </a></span><span class>. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <br> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <h3><span class="font-[700]">Get more in-depth details on how to implement this 4-step repeatable marketing strategy at </span><span class="font-[700]"><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fvibriefing%2Enews%2Frepeatable-b2b-marketing-strategy%2F&urlhash=opPt&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>https://vibriefing.news/repeatable-b2b-marketing-strategy/. </a></span></h3> </div>  </div>   </article> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 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