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<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Strict//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-strict.dtd"> <html xmlns="http://www.w3.org/1999/xhtml" xml:lang="en" lang="en"> <head><script type="text/javascript" src="https://web-static.archive.org/_static/js/bundle-playback.js?v=7YQSqjSh" charset="utf-8"></script> <script type="text/javascript" src="https://web-static.archive.org/_static/js/wombat.js?v=txqj7nKC" charset="utf-8"></script> <script>window.RufflePlayer=window.RufflePlayer||{};window.RufflePlayer.config={"autoplay":"on","unmuteOverlay":"hidden"};</script> <script type="text/javascript" src="https://web-static.archive.org/_static/js/ruffle/ruffle.js"></script> <script type="text/javascript"> __wm.init("https://web.archive.org/web"); __wm.wombat("http://www.truste.com/blog/?p=1051","20110722075129","https://web.archive.org/","web","https://web-static.archive.org/_static/", "1311321089"); </script> <link rel="stylesheet" type="text/css" href="https://web-static.archive.org/_static/css/banner-styles.css?v=p7PEIJWi" /> <link rel="stylesheet" type="text/css" href="https://web-static.archive.org/_static/css/iconochive.css?v=3PDvdIFv" />  <title>TRUSTe Blog » Department of Commerce Privacy Report: Dynamic and Innovative</title> <meta http-equiv="Content-Type" content="UTF-8"/> <meta name="generator" content="WordPress 3.0.3"/> <link rel="stylesheet" href="https://web.archive.org/web/20110722075129cs_/http://www.truste.com/blog/wp-content/themes/blix/style.css" type="text/css" media="screen, projection"/> <link rel="alternate" type="application/rss+xml" title="RSS 2.0" href="https://web.archive.org/web/20110722075129/http://www.truste.com/blog/?feed=rss2"/> <link rel="alternate" type="text/xml" title="RSS .92" href="https://web.archive.org/web/20110722075129/http://www.truste.com/blog/?feed=rss"/> <link rel="alternate" type="application/atom+xml" title="Atom 0.3" href="https://web.archive.org/web/20110722075129/http://www.truste.com/blog/?feed=atom"/> <link rel="pingback" href="http://www.truste.com/blog/xmlrpc.php"/> <link rel="alternate" type="application/rss+xml" title="TRUSTe Blog 禄 Department of Commerce Privacy Report: Dynamic and Innovative Comments Feed" href="https://web.archive.org/web/20110722075129/http://www.truste.com/blog/?feed=rss2&p=1051"/> <link rel="EditURI" type="application/rsd+xml" title="RSD" href="http://www.truste.com/blog/xmlrpc.php?rsd"/> <link rel="wlwmanifest" type="application/wlwmanifest+xml" href="http://www.truste.com/blog/wp-includes/wlwmanifest.xml"/> <link rel="index" title="TRUSTe Blog" href="http://www.truste.com/blog"/> <link rel="start" title="Privacy 365 Welcome" href="http://www.truste.com/blog/?p=4"/> <link rel="prev" title="Do you know what your co-worker did last night?" href="https://web.archive.org/web/20110722075129/http://www.truste.com/blog/?p=1046"/> <link rel="next" title="TRUSTe President Fran Maier on the Privacy Challenges of Social Networks" href="https://web.archive.org/web/20110722075129/http://www.truste.com/blog/?p=1063"/> <meta name="generator" content="WordPress 3.0.3"/> <link rel="canonical" href="https://web.archive.org/web/20110722075129/http://www.truste.com/blog/?p=1051"/> <script type="text/javascript" src="https://web.archive.org/web/20110722075129js_/http://www.truste.com/blog/wp-content/plugins/powerpress/player.js"></script> <script type="text/javascript"> function powerpress_pinw(pinw){window.open('https://web.archive.org/web/20110722075129/http://www.truste.com/blog/?powerpress_pinw='+pinw, 'PowerPressPlayer','toolbar=0,status=0,resizable=1,width=360,height=320'); return false;} </script>  <script type="text/javascript"> var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-4146259-5']); _gaq.push(['_setDomainName', '.truste.com']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://web.archive.org/web/20110722075129/https://ssl' : 'https://web.archive.org/web/20110722075129/http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); </script> </head> <body><div id="container">  <div id="header"> </div>   <div id="navigation"> <form action="/web/20110722075129/http://www.truste.com/blog/index.php" method="get"> <fieldset> <input value="" name="s" id="s"/> <input type="submit" value="Go!" id="searchbutton" name="searchbutton"/> </fieldset> </form> <ul> <li><a href="https://web.archive.org/web/20110722075129/http://www.truste.com/blog">Blog Home</a></li> </ul>  <ul> <li class="selected"><a href="https://web.archive.org/web/20110722075129/http://www.truste.com/privacy-policy.html">Privacy Policy</a></li> </ul> </div> <hr class="low"/>  <div id="content"> <div class="entry single"> <h2><a href="https://web.archive.org/web/20110722075129/http://www.truste.com/blog/?p=1051">Department of Commerce Privacy Report: Dynamic and Innovative</a></h2> <p class="info"> <em class="date">December 16th, 2010</em>  </p> <p><strong>By Fran Maier </strong><br/> <em>President</em><br/> TRUSTe</p> <p style="text-align: center;"><a href="https://web.archive.org/web/20110722075129/http://www.truste.com/blog/wp-content/uploads/600px-us-deptofcommerce-seal-svg.png"><img class="size-full wp-image-690 aligncenter" title="600px-us-deptofcommerce-seal-svg" src="https://web.archive.org/web/20110722075129im_/http://www.truste.com/blog/wp-content/uploads/600px-us-deptofcommerce-seal-svg.png" alt="" width="210" height="210"/></a></p> <p>Privacy has dominated this month, or I should say, this year. 聽In just the last few weeks we’ve seen then new FTC privacy聽<a href="https://web.archive.org/web/20110722075129/http://www.ftc.gov/os/2010/12/101201privacyreport.pdf">report</a>, 聽Facebook CEO Mark Zuckerberg聽<a href="https://web.archive.org/web/20110722075129/http://www.time.com/time/specials/packages/article/0,28804,2036683_2037183_2037185,00.html">named</a> Time’s Person of the Year (in part because of how he and Facebook responded to privacy challenges earlier in the year), and today’s release of the聽Department of Commerce聽<a href="https://web.archive.org/web/20110722075129/http://www.ntia.doc.gov//reports/2010/IPTF_Privacy_GreenPaper_12162010.pdf">report</a> on privacy,聽<em>Commercial Data Privacy and Innovation in the Internet Economy: A Dynamic Policy Framework</em>.</p> <p>Our congrats.</p> <p>Earlier we shared our聽<a href="https://web.archive.org/web/20110722075129/http://www.truste.com/blog/?p=1002">thoughts</a> on the FTC’s privacy report, which we believe offers a thoughtful and comprehensive framework for industry to deliver better privacy choices and notices to consumers with the goal of balancing individual privacy values with the economic opportunities personal information creates in the marketplace.</p> <p>Today’s Department of Commerce report is similarly thoughtful and comprehensive, with an eye to the future, emphasizing the importance of US leadership in a global economy where information is a critical part of economic growth and trade. You don’t have to go far from the title of this report (Commercial Data Privacy and innovation in the internet economy: a Dynamic Policy Framework) to grasp its goals: 聽How do we best balance innovation and economic growth with the privacy expectations of individuals? 聽How might this evolve with new technologies, markets, and values?</p> <p>We find that 聽many of its recommendations – from a Privacy Bill of Rights that expands and modernizes the Fair Information Practices, to the establishment of a privacy policy office in the US Executive Branch – provide added momentum to this year’s push for better privacy. In this report聽the Commerce Department provides a road map for self regulation based on the belief that individual privacy protections – in addition to informed choices, accountability, and similar mechanisms, will lead to a more innovative and vibrant economy and enhanced global cooperation.</p> <p>Next month TRUSTe will be preparing in-depth comments to the Department of Commerce and FTC privacy reports. 聽We’re also finalizing a new set of program requirements for our clients that align closely with the frameworks outlined in these reports. 聽Our 聽new program requirements are designed to ensure that our clients’s privacy practices remain consistent with evolving federal frameworks and that consumers’ expectations of privacy continue to be met when they see the TRUSTe privacy seal online.</p> <div id="fb-root"></div> <p><script> window.fbAsyncInit = function() { FB.init({appId: '116646051707468', status: true, cookie: true, xfbml: true}); }; (function() { var e = document.createElement('script'); e.async = true; e.src = document.location.protocol + '//web.archive.org/web/20110722075129/http://connect.facebook.net/en_US/all.js'; document.getElementById('fb-root').appendChild(e); }()); </script></p> <p><fb:like href="http://www.truste.com/blog/?p=1051" show_faces="false"></fb:like></p> <p id="filedunder">Entry Filed under: <a href="https://web.archive.org/web/20110722075129/http://www.truste.com/blog/?cat=1" title="View all posts in All" rel="category">All</a>,<a href="https://web.archive.org/web/20110722075129/http://www.truste.com/blog/?cat=115" title="View all posts in Capitol Hill News" rel="category">Capitol Hill News</a></p> </div>  <div id="comments"> <h2>1 Comment</h2> <ul> <li id="comment-1" class="comment"> <p class="header"><strong>1.</strong> <a href="https://web.archive.org/web/20110722075129/http://online-privacy-guide.com/" rel="external nofollow" class="url">Michael</a>  |  December 20th, 2010 at 4:31 am</p> <p>I don’t know how a self-regulation should work. The only thing companies would regulate is the communication about the consumer data by telling everone that everything is alright. If they would really care about the data, they would have protected it by now.</p> </li> </ul> </div>  </div>  <hr class="low"/>  <div id="subcontent"> <h2><em>Calendar</em></h2> <table id="wp-calendar" summary="Calendar"> <caption>July 2011</caption> <thead> <tr> <th scope="col" title="Monday">M</th> <th scope="col" title="Tuesday">T</th> <th scope="col" title="Wednesday">W</th> <th scope="col" title="Thursday">T</th> <th scope="col" title="Friday">F</th> <th scope="col" title="Saturday">S</th> <th scope="col" title="Sunday">S</th> </tr> </thead> <tfoot> <tr> <td colspan="3" id="prev"><a href="https://web.archive.org/web/20110722075129/http://www.truste.com/blog/?m=201106" title="View posts for June 2011">« Jun</a></td> <td class="pad"> </td> <td colspan="3" id="next" class="pad"> </td> </tr> </tfoot> <tbody> <tr> <td colspan="4" class="pad"> </td><td>1</td><td>2</td><td>3</td> </tr> <tr> <td>4</td><td>5</td><td>6</td><td>7</td><td>8</td><td>9</td><td>10</td> </tr> <tr> <td>11</td><td><a href="https://web.archive.org/web/20110722075129/http://www.truste.com/blog/?m=20110712" title="Privacy Policy Generator 3.0, TRUSTe Privacy Manager for Firefox">12</a></td><td>13</td><td>14</td><td>15</td><td>16</td><td>17</td> </tr> <tr> <td>18</td><td>19</td><td>20</td><td id="today">21</td><td>22</td><td>23</td><td>24</td> </tr> <tr> <td>25</td><td>26</td><td>27</td><td>28</td><td>29</td><td>30</td><td>31</td> </tr> </tbody> </table> <h2><em>Most Recent Posts</em></h2> <ul class="posts"> <li><a href="https://web.archive.org/web/20110722075129/http://www.truste.com/blog/?p=1473">TRUSTe Privacy Manager for Firefox</a></li> <li><a href="https://web.archive.org/web/20110722075129/http://www.truste.com/blog/?p=1679">Privacy Policy Generator 3.0</a></li> <li><a href="https://web.archive.org/web/20110722075129/http://www.truste.com/blog/?p=1670">VIDEO: TRUSTe President Chris Babel Talks Privacy at DPAC </a></li> <li><a href="https://web.archive.org/web/20110722075129/http://www.truste.com/blog/?p=1655">Recap from iMedia Agency Summit</a></li> <li><a href="https://web.archive.org/web/20110722075129/http://www.truste.com/blog/?p=1646">HTML5 and Mobile Privacy</a></li> <li><a href="https://web.archive.org/web/20110722075129/http://www.truste.com/blog/?p=1635">Short Notice Privacy Disclosures</a></li> <li><a href="https://web.archive.org/web/20110722075129/http://www.truste.com/blog/?p=1594">Layered Policy and Short Notice Design</a></li> <li><a href="https://web.archive.org/web/20110722075129/http://www.truste.com/blog/?p=1612">TRUSTe certification now available for third-party applications in the Google Apps Marketplace</a></li> <li><a href="https://web.archive.org/web/20110722075129/http://www.truste.com/blog/?p=1584">TRUSTe/Harris Mobile Survey: A summary of Privacy Concerns</a></li> <li><a href="https://web.archive.org/web/20110722075129/http://www.truste.com/blog/?p=1573">Notes From Digiday Target</a></li> </ul> </div>  <hr class="low"/>  <div id="footer"> <p><strong><a href="https://web.archive.org/web/20110722075129/http://www.truste.com/privacy-policy.html">Privacy Policy</a>   © Copyright 2011 TRUSTe Blog. 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