On your marks, get set… Europe!

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class="date">22 June 2022</p> <h1>On your marks, get set… Europe! </h1> <p>Helping brand owners navigate the trade mark systems of Europe</p> <ul class="list-icon"> <li class="read-time"><span class="icon"><span class="far fa-clock"></span></span> Quick read</li> </ul> </div> <a class="panel-block__link" href="/en/insights-and-events/insights/2022/06/on-your-marks">More</a> </div> <div class="section section--anchor-group anchor-group variant--secondary"> <div class="anchor-group__navigation anchor-group__navigation--mobile mobile"> <div class="social--icons__alt"> <span class="tag desktop-only">Share this page</span> <ul class="social--icons social--icons__dark"> <li class="mobile-only"> <span class="tag">Share this page</span> </li> <li> <a href="https://www.linkedin.com/shareArticle?mini=true&url=&title=&summary=&source=LinkedIn" title="Linkedin" class="social--icons__linkedin" target="_blank"> <span class="fab fa-linkedin"></span> </a> </li> <li> <a 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class="team-members__item--image"> <img class="team-members__image" src="https://www.taylorwessing.com/-/media/taylor-wessing/images/search-result-thumbnails/profiles/austria/prohaska-marchried-martin-wit.png?as=0&dmc=0&iar=0&thn=0&udi=0?as=1&iar=1&mh=290&mw=290&hash=CFF9E2CF22F7BB7EC16799573B451E1E&noindex=1" media="(min-width: 0px)" alt="Martin Prohaska-Marchried" loading="lazy"> </div> <div class="team-members__item--content"> <p class="team-members__item--name">Martin Prohaska-Marchried</p> <p itemprop="jobTitle" class="team-members__item--title">Partner</p> <div class="team-members__item--contact"> <div class="item"> <span class="icon"> <span class="fas fa-map-marker-alt"></span> </span> <a href="/en/contact-us/vienna"> Vienna </a> </div> </div> <svg class="team-members__icon" xmlns="http://www.w3.org/2000/svg" width="20" height="13" viewBox="0 0 20 13" fill="none"> <path d="M0 6.5H18" stroke="#0F1F44" stroke-width="2" /> <path d="M12.5 1L18 6.5L12.5 12" stroke="currentColor" 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class="team-members__item--name">Przemysław Walasek, LL.M.</p> <p itemprop="jobTitle" class="team-members__item--title">Partner</p> <div class="team-members__item--contact"> <div class="item"> <span class="icon"> <span class="fas fa-map-marker-alt"></span> </span> <a href="/en/contact-us/warsaw"> Warsaw </a> </div> </div> <svg class="team-members__icon" xmlns="http://www.w3.org/2000/svg" width="20" height="13" viewBox="0 0 20 13" fill="none"> <path d="M0 6.5H18" stroke="#0F1F44" stroke-width="2" /> <path d="M12.5 1L18 6.5L12.5 12" stroke="currentColor" stroke-width="2" /> </svg> </div> <a class="overlay--link" href="/en/people/poland/warsaw/przemyslaw-walasek">Read More</a> </div> </div> <div class="item author-wrapper"> <div class="team-members__item authors-desktop-hide" data-aos="fade-up" data-aos-duration="1000"> <div class="team-members__item--image"> <img class="team-members__image" src="https://www.taylorwessing.com/-/media/taylor-wessing/images/search-result-thumbnails/profiles/france/schuler-marc-wit.png?as=0&dmc=0&iar=0&thn=0&udi=0?as=1&iar=1&mh=290&mw=290&hash=1F229661151A45317FBB521D7F9089B3&noindex=1" media="(min-width: 0px)" alt="Marc Schuler" loading="lazy"> </div> <div class="team-members__item--content"> <p class="team-members__item--name">Marc Schuler</p> <p itemprop="jobTitle" class="team-members__item--title">Partner</p> <div class="team-members__item--contact"> <div class="item"> <span class="icon"> <span class="fas fa-map-marker-alt"></span> </span> <a href="/en/contact-us/paris"> Paris </a> </div> </div> <svg class="team-members__icon" xmlns="http://www.w3.org/2000/svg" width="20" height="13" viewBox="0 0 20 13" fill="none"> <path d="M0 6.5H18" stroke="#0F1F44" stroke-width="2" /> <path d="M12.5 1L18 6.5L12.5 12" stroke="currentColor" stroke-width="2" /> </svg> </div> <a class="overlay--link" href="/en/people/france/paris/marc-schuler">Read More</a> </div> </div> <div class="item author-wrapper"> <div class="team-members__item authors-desktop-hide" data-aos="fade-up" data-aos-duration="1000"> <div class="team-members__item--image"> <img class="team-members__image" src="https://www.taylorwessing.com/-/media/taylor-wessing/images/search-result-thumbnails/profiles/slovakia/radovan-pala-wit.png?as=0&dmc=0&iar=0&thn=0&udi=0?as=1&iar=1&mh=290&mw=290&hash=6533D79A40C409AE19BC6739E3030570&noindex=1" media="(min-width: 0px)" alt="Radovan Pala" loading="lazy"> </div> <div class="team-members__item--content"> <p class="team-members__item--name">Radovan Pala, Ph.D., LL.M.</p> <p itemprop="jobTitle" class="team-members__item--title">Partner</p> <div class="team-members__item--contact"> <div class="item"> <span class="icon"> <span class="fas fa-map-marker-alt"></span> </span> <a href="/en/contact-us/bratislava"> Bratislava </a> </div> </div> <svg class="team-members__icon" xmlns="http://www.w3.org/2000/svg" width="20" height="13" viewBox="0 0 20 13" fill="none"> <path d="M0 6.5H18" stroke="#0F1F44" stroke-width="2" /> <path d="M12.5 1L18 6.5L12.5 12" stroke="currentColor" stroke-width="2" /> </svg> </div> <a class="overlay--link" href="/en/people/slovakia/bratislava/radovan-pala">Read More</a> </div> </div> <div class="item author-wrapper"> <div class="team-members__item authors-desktop-hide" data-aos="fade-up" data-aos-duration="1000"> <div class="team-members__item--image"> <img class="team-members__image" src="https://www.taylorwessing.com/-/media/taylor-wessing/images/search-result-thumbnails/profiles/germany/dusseldorf/gillert-olaf-wit.png?as=0&dmc=0&iar=0&thn=0&udi=0?as=1&iar=1&mh=290&mw=290&hash=D50AF5B15346843678F527872EE48E84&noindex=1" media="(min-width: 0px)" alt="Olaf Gillert" loading="lazy"> </div> <div class="team-members__item--content"> <p class="team-members__item--name">Olaf Gillert, LL.M.</p> <p itemprop="jobTitle" class="team-members__item--title">Partner</p> <div 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src="https://www.taylorwessing.com/-/media/taylor-wessing/images/search-result-thumbnails/profiles/uk/mallinson-roland-wit.png?as=0&dmc=0&iar=0&thn=0&udi=0?as=1&iar=1&mh=290&mw=290&hash=1997A6024B2EB80138B410DED1BCEC87&noindex=1" media="(min-width: 0px)" alt="Roland Mallinson" loading="lazy"> </div> <div class="team-members__item--content"> <p class="team-members__item--name">Roland Mallinson</p> <p itemprop="jobTitle" class="team-members__item--title">Partner</p> <div class="team-members__item--contact"> <div class="item"> <span class="icon"> <span class="fas fa-map-marker-alt"></span> </span> <a href="/en/contact-us/london"> London </a> </div> </div> <svg class="team-members__icon" xmlns="http://www.w3.org/2000/svg" width="20" height="13" viewBox="0 0 20 13" fill="none"> <path d="M0 6.5H18" stroke="#0F1F44" stroke-width="2" /> <path d="M12.5 1L18 6.5L12.5 12" stroke="currentColor" stroke-width="2" /> </svg> </div> <a class="overlay--link" href="/en/people/united-kingdom/london/roland-mallinson">Read More</a> </div> </div> <div class="item author-wrapper"> <div class="team-members__item authors-desktop-hide" data-aos="fade-up" data-aos-duration="1000"> <div class="team-members__item--image"> <img class="team-members__image" src="https://www.taylorwessing.com/-/media/taylor-wessing/images/search-result-thumbnails/profiles/belgium/keup-marie-wit.png?as=0&dmc=0&iar=0&thn=0&udi=0?as=1&iar=1&mh=290&mw=290&hash=1A6C13913CBFB23D90921121C1ADF56F&noindex=1" media="(min-width: 0px)" alt="Marie Keup" loading="lazy"> </div> <div class="team-members__item--content"> <p class="team-members__item--name">Marie Keup</p> <p itemprop="jobTitle" class="team-members__item--title">Counsel</p> <div class="team-members__item--contact"> <div class="item"> <span class="icon"> <span class="fas fa-map-marker-alt"></span> </span> <a href="/en/contact-us/brussels"> Brussels </a> </div> </div> <svg class="team-members__icon" 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src="https://www.taylorwessing.com/-/media/taylor-wessing/images/search-result-thumbnails/profiles/austria/prohaska-marchried-martin-wit.png?as=0&dmc=0&iar=0&thn=0&udi=0?as=1&iar=1&mh=290&mw=290&hash=CFF9E2CF22F7BB7EC16799573B451E1E&noindex=1" media="(min-width: 0px)" alt="Martin Prohaska-Marchried" loading="lazy"> </div> <div class="team-members__item--content"> <p class="team-members__item--name">Martin Prohaska-Marchried</p> <p itemprop="jobTitle" class="team-members__item--title">Partner</p> <div class="team-members__item--contact"> <div class="item"> <span class="icon"> <span class="fas fa-map-marker-alt"></span> </span> <a href="/en/contact-us/vienna"> Vienna </a> </div> </div> <svg class="team-members__icon" xmlns="http://www.w3.org/2000/svg" width="20" height="13" viewBox="0 0 20 13" fill="none"> <path d="M0 6.5H18" stroke="#0F1F44" stroke-width="2" /> <path d="M12.5 1L18 6.5L12.5 12" stroke="currentColor" stroke-width="2" /> </svg> </div> <a class="overlay--link" href="/en/people/austria/vienna/martin-prohaska-marchried">Read More</a> </div> </div> <div class="item author-wrapper"> <div class="team-members__item authors-desktop-hide" data-aos="fade-up" data-aos-duration="1000"> <div class="team-members__item--image"> <img class="team-members__image" src="https://www.taylorwessing.com/-/media/taylor-wessing/images/search-result-thumbnails/profiles/netherlands/eindhoven/rijks-maarten-wit.png?as=0&dmc=0&iar=0&thn=0&udi=0?as=1&iar=1&mh=290&mw=290&hash=09D1927EEB0F629AB1781AE6FB14CE78&noindex=1" media="(min-width: 0px)" alt="Maarten Rijks" loading="lazy"> </div> <div class="team-members__item--content"> <p class="team-members__item--name">Maarten Rijks</p> <p itemprop="jobTitle" class="team-members__item--title">Partner</p> <div class="team-members__item--contact"> <div class="item"> <span class="icon"> <span class="fas fa-map-marker-alt"></span> </span> <a href="/en/contact-us/eindhoven"> Eindhoven </a> </div> </div> <svg class="team-members__icon" xmlns="http://www.w3.org/2000/svg" width="20" height="13" viewBox="0 0 20 13" fill="none"> <path d="M0 6.5H18" stroke="#0F1F44" stroke-width="2" /> <path d="M12.5 1L18 6.5L12.5 12" stroke="currentColor" stroke-width="2" /> </svg> </div> <a class="overlay--link" href="/en/people/netherlands/eindhoven/maarten-rijks">Read More</a> </div> </div> <div class="item author-wrapper"> <div class="team-members__item authors-desktop-hide" data-aos="fade-up" data-aos-duration="1000"> <div class="team-members__item--image"> <img class="team-members__image" src="https://www.taylorwessing.com/-/media/taylor-wessing/images/search-result-thumbnails/profiles/poland/warsaw/walasek-przemysaw-wit.png?as=0&dmc=0&iar=0&thn=0&udi=0?as=1&iar=1&mh=290&mw=290&hash=F9DA3C43A96ED9F7883A54C012E0DD66&noindex=1" media="(min-width: 0px)" alt="Walasek-Przemysław" loading="lazy"> </div> <div class="team-members__item--content"> <p class="team-members__item--name">Przemysław Walasek, LL.M.</p> <p itemprop="jobTitle" class="team-members__item--title">Partner</p> <div class="team-members__item--contact"> <div class="item"> <span class="icon"> <span class="fas fa-map-marker-alt"></span> </span> <a href="/en/contact-us/warsaw"> Warsaw </a> </div> </div> <svg class="team-members__icon" xmlns="http://www.w3.org/2000/svg" width="20" height="13" viewBox="0 0 20 13" fill="none"> <path d="M0 6.5H18" stroke="#0F1F44" stroke-width="2" /> <path d="M12.5 1L18 6.5L12.5 12" stroke="currentColor" stroke-width="2" /> </svg> </div> <a class="overlay--link" href="/en/people/poland/warsaw/przemyslaw-walasek">Read More</a> </div> </div> <div class="item author-wrapper"> <div class="team-members__item authors-desktop-hide" data-aos="fade-up" data-aos-duration="1000"> <div class="team-members__item--image"> <img class="team-members__image" src="https://www.taylorwessing.com/-/media/taylor-wessing/images/search-result-thumbnails/profiles/france/schuler-marc-wit.png?as=0&dmc=0&iar=0&thn=0&udi=0?as=1&iar=1&mh=290&mw=290&hash=1F229661151A45317FBB521D7F9089B3&noindex=1" media="(min-width: 0px)" alt="Marc Schuler" loading="lazy"> </div> <div class="team-members__item--content"> <p class="team-members__item--name">Marc Schuler</p> <p itemprop="jobTitle" class="team-members__item--title">Partner</p> <div class="team-members__item--contact"> <div class="item"> <span class="icon"> <span class="fas fa-map-marker-alt"></span> </span> <a href="/en/contact-us/paris"> Paris </a> </div> </div> <svg class="team-members__icon" xmlns="http://www.w3.org/2000/svg" width="20" height="13" viewBox="0 0 20 13" fill="none"> <path d="M0 6.5H18" stroke="#0F1F44" stroke-width="2" /> <path d="M12.5 1L18 6.5L12.5 12" stroke="currentColor" stroke-width="2" /> </svg> </div> <a class="overlay--link" href="/en/people/france/paris/marc-schuler">Read More</a> </div> </div> <div class="item author-wrapper"> <div class="team-members__item authors-desktop-hide" data-aos="fade-up" data-aos-duration="1000"> <div class="team-members__item--image"> <img class="team-members__image" src="https://www.taylorwessing.com/-/media/taylor-wessing/images/search-result-thumbnails/profiles/slovakia/radovan-pala-wit.png?as=0&dmc=0&iar=0&thn=0&udi=0?as=1&iar=1&mh=290&mw=290&hash=6533D79A40C409AE19BC6739E3030570&noindex=1" media="(min-width: 0px)" alt="Radovan Pala" loading="lazy"> </div> <div class="team-members__item--content"> <p class="team-members__item--name">Radovan Pala, Ph.D., LL.M.</p> <p itemprop="jobTitle" class="team-members__item--title">Partner</p> <div class="team-members__item--contact"> <div class="item"> <span class="icon"> <span class="fas fa-map-marker-alt"></span> </span> <a href="/en/contact-us/bratislava"> Bratislava </a> </div> </div> <svg class="team-members__icon" xmlns="http://www.w3.org/2000/svg" width="20" height="13" viewBox="0 0 20 13" fill="none"> <path d="M0 6.5H18" stroke="#0F1F44" stroke-width="2" /> <path d="M12.5 1L18 6.5L12.5 12" stroke="currentColor" stroke-width="2" /> </svg> </div> <a class="overlay--link" href="/en/people/slovakia/bratislava/radovan-pala">Read More</a> </div> </div> <div class="item author-wrapper"> <div class="team-members__item authors-desktop-hide" data-aos="fade-up" data-aos-duration="1000"> <div class="team-members__item--image"> <img class="team-members__image" src="https://www.taylorwessing.com/-/media/taylor-wessing/images/search-result-thumbnails/profiles/germany/dusseldorf/gillert-olaf-wit.png?as=0&dmc=0&iar=0&thn=0&udi=0?as=1&iar=1&mh=290&mw=290&hash=D50AF5B15346843678F527872EE48E84&noindex=1" media="(min-width: 0px)" alt="Olaf Gillert" loading="lazy"> </div> <div class="team-members__item--content"> <p class="team-members__item--name">Olaf Gillert, LL.M.</p> <p itemprop="jobTitle" class="team-members__item--title">Partner</p> <div class="team-members__item--contact"> <div class="item"> <span class="icon"> <span class="fas fa-map-marker-alt"></span> </span> <a href="/en/contact-us/duesseldorf"> Duesseldorf </a> </div> </div> <svg class="team-members__icon" xmlns="http://www.w3.org/2000/svg" width="20" height="13" viewBox="0 0 20 13" fill="none"> <path d="M0 6.5H18" stroke="#0F1F44" stroke-width="2" /> <path d="M12.5 1L18 6.5L12.5 12" stroke="currentColor" stroke-width="2" /> </svg> </div> <a class="overlay--link" href="/en/people/germany/dusseldorf/olaf-gillert-llm">Read More</a> </div> </div> <div class="item author-wrapper"> <div class="team-members__item authors-desktop-hide" data-aos="fade-up" data-aos-duration="1000"> <div class="team-members__item--image"> <img class="team-members__image" src="https://www.taylorwessing.com/-/media/taylor-wessing/images/search-result-thumbnails/profiles/uk/mallinson-roland-wit.png?as=0&dmc=0&iar=0&thn=0&udi=0?as=1&iar=1&mh=290&mw=290&hash=1997A6024B2EB80138B410DED1BCEC87&noindex=1" media="(min-width: 0px)" alt="Roland Mallinson" loading="lazy"> </div> <div class="team-members__item--content"> <p class="team-members__item--name">Roland Mallinson</p> <p itemprop="jobTitle" class="team-members__item--title">Partner</p> <div class="team-members__item--contact"> <div class="item"> <span class="icon"> <span class="fas fa-map-marker-alt"></span> </span> <a href="/en/contact-us/london"> London </a> </div> </div> <svg class="team-members__icon" xmlns="http://www.w3.org/2000/svg" width="20" height="13" viewBox="0 0 20 13" fill="none"> <path d="M0 6.5H18" stroke="#0F1F44" stroke-width="2" /> <path d="M12.5 1L18 6.5L12.5 12" stroke="currentColor" stroke-width="2" /> </svg> </div> <a class="overlay--link" href="/en/people/united-kingdom/london/roland-mallinson">Read More</a> </div> </div> <div class="item author-wrapper"> <div class="team-members__item authors-desktop-hide" data-aos="fade-up" data-aos-duration="1000"> <div class="team-members__item--image"> <img class="team-members__image" src="https://www.taylorwessing.com/-/media/taylor-wessing/images/search-result-thumbnails/profiles/belgium/keup-marie-wit.png?as=0&dmc=0&iar=0&thn=0&udi=0?as=1&iar=1&mh=290&mw=290&hash=1A6C13913CBFB23D90921121C1ADF56F&noindex=1" media="(min-width: 0px)" alt="Marie Keup" loading="lazy"> </div> <div class="team-members__item--content"> <p class="team-members__item--name">Marie Keup</p> <p itemprop="jobTitle" class="team-members__item--title">Counsel</p> <div class="team-members__item--contact"> <div class="item"> <span class="icon"> <span class="fas fa-map-marker-alt"></span> </span> <a href="/en/contact-us/brussels"> Brussels </a> </div> </div> <svg class="team-members__icon" xmlns="http://www.w3.org/2000/svg" width="20" height="13" viewBox="0 0 20 13" fill="none"> <path d="M0 6.5H18" stroke="#0F1F44" stroke-width="2" /> <path d="M12.5 1L18 6.5L12.5 12" stroke="currentColor" stroke-width="2" /> </svg> </div> <a class="overlay--link" href="/en/people/belgium/brussels/marie-keup">Read More</a> </div> </div> </div> </div> </div> <div class="anchor-group__navigation-links anchor-group__navigation--links"> <ul class="anchor-group__navigation-link-list"> <li class="anchor-group__navigation-link-item"> <span class="anchor-group__navigation-title tag"> On this page </span> </li> </ul> </div> <div class="social--icons__alt"> <span class="tag desktop-only">Share this page</span> <ul class="social--icons social--icons__dark"> <li class="mobile-only"> <span class="tag">Share this page</span> </li> <li> <a href="https://www.linkedin.com/shareArticle?mini=true&url=&title=&summary=&source=LinkedIn" title="Linkedin" class="social--icons__linkedin" target="_blank"> <span class="fab fa-linkedin"></span> </a> </li> <li> <a href="https://www.facebook.com/sharer.php?u=" title="Facebook" class="social--icons__facebook" target="_blank"> <span class="fab fa-facebook-square"></span> </a> </li> <li> <a href="https://twitter.com/intent/tweet?url=&title=" title="X (Twitter)" class="social--icons__twitter" target="_blank"> <span class="fab fa-x-twitter"></span> </a> </li> <li> <a href="https://www.xing.com/spi/shares/new?url=" title="Xing" class="social--icons__xing" target="_blank"> <span class="fab fa-xing"></span> </a> </li> </ul> </div> </div> <div class="anchor-group__content"> <div class="section section--article__header"> <div class="container"> <div class="row"> <div class="col-12 col-md-12 col-lg-9"> <p class="date">22 June 2022</p> <h1 class="extended dark">On your marks, get set… Europe! </h1> <ul class="list-icon"> <li class="list-icon__thick"><span class="icon"><span class="far fa-clock"></span></span> Quick read</li> </ul> </div> </div> </div> </div> <div data-anchor-title="" class="section anchor-group__content--section section--content page-navigation-section aos-init aos-animate"> <div class="no-gutter"> <div class="col-12 col-md-12 col-lg-12"> <div class="section overview" data-aos="fade-up" data-aos-duration="1000"> <div class="overview__inner container"> <div class="overview__body" data-aos="fade-up" data-aos-duration="1000" data-aos-delay="150"> <div class="section section--rich-text " data-collapse-threshold="100" data-aos="fade-up" data-aos-duration="1000"> <div class="container"> <div class="content--body"> <p class="primary">If you're thinking of launching or expanding your business into Europe, this guide is for you.</p> <p>The European Union (EU) has one of the most complex trade mark systems in the world. It can be a little daunting to navigate, but once you know your way around, it's an excellent place to do business. </p> <p>This guide helps brand owners navigate the trade mark systems of Europe so that they can properly protect their brands and build their businesses without undue threats. It'll be of interest to any business with ambitions—now or in the future—to expand in or into European markets. In this third edition, we've included a chapter on trade mark protection in the UK post-Brexit.</p> <p>The guide explains:  </p> <ul> <li>How the different trade mark systems work in the EU and UK.</li> <li>How to decide which system fits your business needs.  </li> <li>How they differ from other systems and the benefits and threats this can pose.  </li> <li>The risks you can face and how to mitigate them when protecting or rolling out your brand in Europe.</li> <li>The best ways to deal with threats to your brand and reputation. </li> <li>What to do in the face of opposition proceedings and injunctions.</li> </ul> <hr> </div> </div> </div> <div class="section section--rich-text " data-collapse-threshold="100" data-aos="fade-up" data-aos-duration="1000"> <div class="container"> <div class="content--body"> <a id="benelux"></a> <p class="tertiary">The Benelux is an important market in Europe, often used as a gateway to the EU through Rotterdam and Antwerp ports and Brussels and Amsterdam airports. For businesses in Belgium, the Netherlands and Luxembourg, our guide to the trade mark systems of Benelux is essential to protecting and enhancing the value of your brand, helping you to secure your competitive advantage in the region.</p> </div> </div> </div> </div> <div class="overview__sidebar " data-aos="fade-up" data-aos-duration="1000" data-aos-delay="300"> <div class="section section--cta" data-aos="fade-up" data-aos-duration="1000" data-aos-delay="150"> <a href="https://onyourmarkseurope.taylorwessing.com/.getseteurope/" class="link-on-group" title="On your marks" > <picture> <source srcset="/-/media/taylor-wessing/images/content-highlights/calls-to-action/2204002174-v3-banr-on-your-marks-edition-3-tw-website-flexible-profile-banner.jpg?as=0&h=211&iar=0&w=375&crop=1&hash=A39725E7713D0E5CD5D47B0DE72150A8" media="(min-width: 992px)"> <img src="/-/media/taylor-wessing/images/content-highlights/calls-to-action/2204002174-v3-banr-on-your-marks-edition-3-tw-website-flexible-profile-banner.jpg?as=0&h=185&iar=0&w=329&crop=1&hash=23CAEC943BE369A334E3754C48566231" alt="On your marks" loading="lazy"/> </picture> <p>If you’re looking to launch or expand into new territories or simply want to protect your business, it pays to understand the trade mark systems of Europe. This guide will help you navigate the process.</p> <p> <span class="btn btn--chevron">Read the full report</span> </p>  </a></div> </div> <div class="overview__additional" data-aos="fade-up" data-aos-duration="1000" data-aos-delay="300"> </div> </div> </div> <div class="section"> <div class="container"> <div class="solid-bg--blue panel-block" data-aos="fade-up" data-aos-duration="1000"> <div class="subscribes subscribes--full subscribes--quinary"> <style type="text/css"> @media screen and (min-width: 768px) { .solid-bg--blue .subscribes.subscribes--quinary .subscribes__media.cta-8569f8bec9ce479f9acfa0299c5d7ea2 { background-image: url(/-/media/taylor-wessing/images/content-highlights/calls-to-action/2211_on-your-marks-edition_benelux_flexible-profile-banner.jpg?); } } </style> <div class="subscribes__media cta-8569f8bec9ce479f9acfa0299c5d7ea2"> <picture> <source media="(min-width: 800px)" srcset="/-/media/taylor-wessing/images/content-highlights/calls-to-action/2211_on-your-marks-edition_benelux_flexible-profile-banner.jpg?"> <img src="/-/media/taylor-wessing/images/content-highlights/calls-to-action/2211_on-your-marks-edition_benelux_flexible-profile-banner.jpg?h=557&w=992&la=en&hash=BFC179489532FF6DEF206D171CAB85EB" loading="lazy" alt="On your marks, get set... Benelux!" /> </picture> </div> <div class="subscribes__content subscribes__content--light"> <p class="h2 subscribes__title subscribes__title-extra">On your marks, get set... Benelux!</p> <a href="https://onyourmarks.taylorwessing.com/.benelux/#page=1" tabindex="0" rel="noopener noreferrer" target="_blank" class="btn btn--quinary alternate" title="On your marks, get set... Benelux!" >Read more</a> </div> <a href="https://onyourmarks.taylorwessing.com/.benelux/#page=1" class="panel-block__link" rel="noopener noreferrer" target="_blank" title="On your marks, get set... Benelux!" >Read more</a>  </div> </div> </div> </div> <div class="section section--tags" data-aos="fade-up" data-aos-duration="1000"> <div class="container"> <div class="tags--group"> <div class="tags--group__list"> <span class="tag">Services and Groups</span> <a href="/en/expertise/services/brands-and-advertising" class="btn btn--tag" target="|Custom" >Brands & advertising</a> <a href="javascript://" class="btn btn--tag disabled">Brands</a> <a href="javascript://" class="btn btn--tag disabled">Designs & portfolio management</a> <a href="javascript://" class="btn btn--tag disabled">Trade mark registration & portfolio management</a> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="solid-bg--green panel-block" data-aos="fade-up" data-aos-duration="1000"> <div class="subscribes subscribes--full"> <div class="subscribes__media media--flip"> <picture> <source media="(max-width: 799px)" srcset="/assets/dist/img/promo-icon-arrow.png"> <source media="(min-width: 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loading="lazy" /> </picture> <span class="play"><i class="fa fa-play fa-2x"></i></span> </div> <div class="insights--item__content" data-aos="fade-up" data-aos-duration="1000" data-aos-delay="150"> <span class="tag">Brands & advertising</span> <h2>Brands Update</h2> <p></p> <div class="time">14 October 2022</div> <p class="">by <strong>multiple authors</strong></p> </div> <a class="insights--item__link" href="/en/insights-and-events/insights/2022/10/bu-in-other-news">Click here to find out more</a> </div> </div> <div class="column"> <div class="insights--item highlighted" data-aos="fade-up" data-aos-duration="1000"> <div class="insights--item__image" data-aos="fade-up" data-aos-duration="1000"> <picture class="video"> <source 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the middle of blue seats" loading="lazy" /> </picture> <span class="play"><i class="fa fa-play fa-2x"></i></span> </div> <div class="insights--item__content" data-aos="fade-up" data-aos-duration="1000" data-aos-delay="150"> <span class="tag">Brands & advertising</span> <h2>Classic Coach Company: clash of sequential rights in a brand and post-Brexit divergence in UK/EU law</h2> <p></p> <div class="time">6 October 2022</div> <p class="">by <a class="" href="/en/people/united-kingdom/london/roland-mallinson">Roland Mallinson</a> and <a class="" href="/en/people/united-kingdom/london/louise-popple">Louise Popple</a></p> </div> <a class="insights--item__link" href="/en/insights-and-events/insights/2022/10/bu-classic-coach-company">Click here to find out more</a> </div> </div> </div> <div class="section section--footer"> <div class="container"> <a class="btn btn--subscribe" href="/en/subscribe" target=""> Subscribe to our latest insights </a> <div class="footer--navigation__primary"> <ul> 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