포옹, KCIA 강아지 사료 부문 3년 연속 우수 기업 선정

<!DOCTYPE html> <html lang="ko"> <head> <meta content="text/html; charset=UTF-8" http-equiv="Content-Type"> <meta http-equiv="X-UA-Compatible" content="IE=edge,chrome=1"> <title>포옹, KCIA 강아지 사료 부문 3년 연속 우수 기업 선정 - ZDNet korea</title> <meta name="google-site-verification" content="e0QUzw13-OJL9CAXAISk-EqTw3BLf6iEVa4DOe_NQa0" /> <meta name="referrer" content="unsafe-url"> <meta name="robots" content="max-image-preview:large"> <meta name="viewport" content="width=device-width" /> <meta name="description" content="종합 펫푸드 커머스 '포옹' 운영사 매드메이드(대표 이대은)는 2024 KCIA 한국소비자산업평가 온라인스토어 반려동물 분야 강아지 사료 부문에서 3년 연속 우수 기업으로 선정됐다고 21일 밝혔다.KCIA 한국소비자산업평가는 대한소비자협의회가 주최하고 한국소비자평가가 주관..." /> <meta http-equiv="refresh" content="1800;url=/view/?no=20241121174524" /> <meta property="fb:pages" content="187539567939502" /> <meta property="fb:app_id" content="337858479574561" /> <meta property="og:url" content="https://zdnet.co.kr/view/?no=20241121174524" /> <meta property="og:site" content="https://zdnet.co.kr/view/?no=20241121174524" /> <meta property="og:title" content="포옹, KCIA 강아지 사료 부문 3년 연속 우수 기업 선정" /> <meta property="og:image" content="https://image.zdnet.co.kr/2024/11/21/95002cae329a308b2a55d5e5b69ee3f7.jpg" /> <meta property="og:description" content="종합 펫푸드 커머스 '포옹' 운영사 매드메이드(대표 이대은)는 2024 KCIA 한국소비자산업평가 온라인스토어 반려동물 분야 강아지 사료 부문에서 3년 연속 우수 기업으로 선정됐다고 21일 밝혔다.KCIA 한국소비자산업평가는 대한소비자협의회가 주최하고 한국소비자평가가 주관..." /> <meta property="category" content="news" /> <meta name="twitter:card" content="summary"> <meta name="twitter:site" content="https://zdnet.co.kr/view/?no=20241121174524"> <meta name="twitter:title" content="포옹, KCIA 강아지 사료 부문 3년 연속 우수 기업 선정"> <meta name="twitter:description" content="종합 펫푸드 커머스 '포옹' 운영사 매드메이드(대표 이대은)는 2024 KCIA 한국소비자산업평가 온라인스토어 반려동물 분야 강아지 사료 부문에서 3년 연속 우수 기업으로 선정됐다고 21일 밝혔다.KCIA 한국소비자산업평가는 대한소비자협의회가 주최하고 한국소비자평가가 주관..."> <meta name="twitter:image:src" content="https://image.zdnet.co.kr/2024/11/21/95002cae329a308b2a55d5e5b69ee3f7.jpg"> <meta name="twitter:creator" content="zdnet.co.kr"> <meta name="twitter:domain" content="https://zdnet.co.kr/"> <meta name="copyright" content="Copyright © 2018 MEGANEWS Interactive, Inc. 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marginHeight='0' scrolling='no' leftmargin='0' topmargin='0'></iframe> </div> <p>종합 펫푸드 커머스 '포옹' 운영사 매드메이드(대표 이대은)는 2024 KCIA 한국소비자산업평가 온라인스토어 반려동물 분야 강아지 사료 부문에서 3년 연속 우수 기업으로 선정됐다고 21일 밝혔다.</p> <p>KCIA 한국소비자산업평가는 대한소비자협의회가 주최하고 한국소비자평가가 주관하는 평가제도다. 표준산업분류에 따른 업종별 소비자 평가를 통해 소비자기본법 제4조에서 보장하는 소비자의 8대 권리를 실현하고, 소비자들에게 객관적으로 유용한 정보를 제공해 소비생활의 질적 향상을 도모하는데 그 목적이 있다.</p> <p>회사에 따르면, 포옹의 3년 연속 우수 기업 선정에는 세계 3대 펫푸드 기업 퓨리나 출신의 영양학 수의사가 이끄는 전문 영양팀의 제품 설계 역량이 주효했다. 수의사가 직접 영양 설계한 '생식선생', '화식선생', '마이미우즈' 등 프리미엄 자연식 PB 제품은 고객들로부터 높은 호응을 얻었다. 재구매율은 약 87%다.</p> <figure class="view_cont_img_jpg" style="width:640px; margin: 0 auto;"> <span class="img"><img src="https://image.zdnet.co.kr/2024/11/21/95002cae329a308b2a55d5e5b69ee3f7.jpg" style="height:auto"></span> <figcaption style="text-align:left; line-height: 1.6;">포옹, KCIA 강아지 사료 부문 3년 연속 우수 기업 선정</figcaption> </figure> <p>또 자체 생산 시설을 통한 성분 및 품질 관리도 이번 선정의 핵심 요인이다. 자체 생산 시설을 보유해 원재료 선정부터 영양 설계, 생산과 포장까지 전 과정을 높은 수준의 기준에 맞춰 관리하고 있다. 아울러 지속적인 품질 유지를 위해 분기별 10~15회에 달하는 품질 검사를 실시한 결과, 현재까지 107.5톤에 달하는 판매고를 달성했다. 포옹은 500여 개의 프리미엄 펫푸드도 엄선해 제공하고 있다. 냉동 제품을 포함한 전 제품 당일배송 서비스인 '꽁꽁배송'으로 소비자 편의성도 높였다.</p> <p>특히 포옹의 모든 제품은 미국사료협회 영양성분 가이드라인인 AAFCO와 미국국립연구회(NRC), 유럽반려동물식품산업연합(FEDIAF) 등 세계적 권위의 영양 기준을 충족한다.</p>  <h2><span>관련기사</span></h2> <div class="news_box connect"> <ul> <li><a href="/view/?no=20241114132203">지디넷 '네이버 채널' 구독하고 에어팟4 받자</a><span>2024.11.18</span></li> <li><a href="/view/?no=20241121174154">SBA, ‘임팩트 다이브 2024’ 데모데이 28일 개최</a><span>2024.11.21</span></li> <li><a href="/view/?no=20241121162119">"루이비통 회장·삼성도 투자했다"…佛 AI 유니콘 H, 국내 시장 공략 '시동'</a><span>2024.11.21</span></li> <li><a href="/view/?no=20241121162140">"AI 스타트업, 투자 유치 위해 특별한 기술 필요해"</a><span>2024.11.21</span></li> </ul> </div> <p>최근에는 반려동물 맞춤형 건강 관리 서비스 '포옹Labs'를 출시하며 펫 헬스케어 기업으로서의 영역을 확장하고 있다. 포옹Labs는 식이민감도 검사를 시작으로 스트레스 지수 검사 등 다양한 비대면 건강 검진 서비스를 순차적으로 선보일 예정이다. 검사 결과를 바탕으로 맞춤형 제품을 추천하는 서비스도 제공하고 있다. 이를 통해 반려동물 질병 예방부터 맞춤형 건강 관리까지 원스톱으로 제공하는 펫 헬스케어 플랫폼으로 자리매김한다는 계획이다.</p> <p>이대은 포옹 대표는 "KCIA 평가에서 3년 연속 업계 1위로 선정된 것은 품질에 대한 집요한 노력을 소비자들께서 인정해주신 결과"라며 "앞으로도 반려동물의 건강한 삶을 위해 최선을 다하겠다"고 말했다.</p> <div class="mt_bn_box">  <script type="text/javascript" src="https://ads.mtgroup.kr/RealMedia/ads/adstream_jx.ads/zdnet_pc/news@Frame1"></script> </div> </div> </div>  <div class="reporter_list2"> <div class="reporter_name"><strong>백봉삼 기자</strong><a href="mailto:paikshow@zdnet.co.kr">paikshow@zdnet.co.kr</a></div> <div class="reporter_btn"><a href="/reporter/?lstcode=paikshow">기자의 다른 기사 보기 <i class="icon-chevron-circle-right"></i></a></div> </div>  <div class="like_box"> <iframe src="//like.zdnet.co.kr/?no=20241121174524" marginwidth="0" marginheight="0" scrolling="no" leftmargin="0" topmargin="0" width="184px" height="98px" frameborder="0" class="like_l"></iframe> </div>  <div class="reporter_naver_box"> <a href="https://media.naver.com/channel/promotion.nhn?oid=092" target="_blank"><img src="/images/naver_bt3.gif?ver=20210515" alt=""></a> </div>  <div 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