CINXE.COM

<!DOCTYPE html> <html> <head> <meta charset="utf-8"> <title> Position Papers | EASA – European Advertising Standards Alliance </title> <meta name="viewport" content="width=device-width" />     <script> document.createElement('header'); document.createElement('nav'); document.createElement('section'); document.createElement('aside'); document.createElement('footer'); </script>  <meta property="og:image" content="https://www.easa-alliance.org/wp-content/themes/EASA/images/og-img-default.jpg" /> <meta name="twitter:image" content="https://www.easa-alliance.org/wp-content/themes/EASA/images/og-img-default.jpg" /> <meta property="og:description" content="<p>Over the years, EASA has produced a number of position papers on several issues. Below are extracts of the latest ones. Full position papers can be released to interested people upon request. The Digital Services Act  The Digital Services Act (DSA), presented by the Commission in December 2020, is looking to complement the E-commerce Directive and […]</p> " /> <meta name="twitter:description" content="<p>Over the years, EASA has produced a number of position papers on several issues. Below are extracts of the latest ones. Full position papers can be released to interested people upon request. The Digital Services Act  The Digital Services Act (DSA), presented by the Commission in December 2020, is looking to complement the E-commerce Directive and […]</p> " /> <meta name="twitter:card" content="summary" /> <meta name="twitter:site" content="https://www.easa-alliance.org" /> <meta name="twitter:title" content="Position Papers" />   <script type="text/plain" data-service="google-analytics" data-category="statistics" async data-cmplz-src="https://www.googletagmanager.com/gtag/js?id=G-889DB8Z89C"></script> <script> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-889DB8Z89C'); </script>  <link rel="preconnect" href="https://fonts.gstatic.com"> <link href="https://fonts.googleapis.com/css2?family=Lato:wght@400;700&display=swap" rel="stylesheet"> <script src="https://kit.fontawesome.com/edfff2a76c.js" crossorigin="anonymous"></script> <link href="https://fonts.googleapis.com/css?family=Open+Sans:400,700|Poppins:300" rel="stylesheet"> <link rel="stylesheet" href="https://www.easa-alliance.org/wp-content/themes/EASA/style.css"> <link rel="stylesheet" href="https://www.easa-alliance.org/wp-content/themes/EASA/js/flexslider/flexslider.css"> <link rel="stylesheet" href="https://cdnjs.cloudflare.com/ajax/libs/animate.css/3.5.2/animate.min.css"> <link rel="stylesheet" href="https://cdnjs.cloudflare.com/ajax/libs/slick-carousel/1.8.1/slick.min.css" integrity="sha512-yHknP1/AwR+yx26cB1y0cjvQUMvEa2PFzt1c9LlS4pRQ5NOTZFWbhBig+X9G9eYW/8m0/4OXNx8pxJ6z57x0dw==" crossorigin="anonymous" referrerpolicy="no-referrer" /> <link rel="stylesheet" href="https://cdnjs.cloudflare.com/ajax/libs/slick-carousel/1.8.1/slick-theme.min.css" integrity="sha512-17EgCFERpgZKcm0j0fEq1YCJuyAWdz9KUtv1EjVuaOz8pDnh/0nZxmU6BBXwaaxqoi9PQXnRWqlcDB027hgv9A==" crossorigin="anonymous" referrerpolicy="no-referrer" />  <script>window.koko_analytics = {"url":"https:\/\/www.easa-alliance.org\/koko-analytics-collect.php","site_url":"https:\/\/www.easa-alliance.org","post_id":2217,"use_cookie":1,"cookie_path":"\/"};</script><meta name='robots' content='max-image-preview:large' /> <style>img:is([sizes="auto" i], [sizes^="auto," i]) { contain-intrinsic-size: 3000px 1500px }</style> <script type="text/javascript"> /* <![CDATA[ */ window._wpemojiSettings = {"baseUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/72x72\/","ext":".png","svgUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/","svgExt":".svg","source":{"concatemoji":"https:\/\/www.easa-alliance.org\/wp-includes\/js\/wp-emoji-release.min.js?ver=6.7.2"}}; /*! This file is auto-generated */ !function(i,n){var o,s,e;function c(e){try{var t={supportTests:e,timestamp:(new Date).valueOf()};sessionStorage.setItem(o,JSON.stringify(t))}catch(e){}}function p(e,t,n){e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(t,0,0);var t=new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data),r=(e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(n,0,0),new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data));return t.every(function(e,t){return e===r[t]})}function u(e,t,n){switch(t){case"flag":return n(e,"\ud83c\udff3\ufe0f\u200d\u26a7\ufe0f","\ud83c\udff3\ufe0f\u200b\u26a7\ufe0f")?!1:!n(e,"\ud83c\uddfa\ud83c\uddf3","\ud83c\uddfa\u200b\ud83c\uddf3")&&!n(e,"\ud83c\udff4\udb40\udc67\udb40\udc62\udb40\udc65\udb40\udc6e\udb40\udc67\udb40\udc7f","\ud83c\udff4\u200b\udb40\udc67\u200b\udb40\udc62\u200b\udb40\udc65\u200b\udb40\udc6e\u200b\udb40\udc67\u200b\udb40\udc7f");case"emoji":return!n(e,"\ud83d\udc26\u200d\u2b1b","\ud83d\udc26\u200b\u2b1b")}return!1}function f(e,t,n){var r="undefined"!=typeof WorkerGlobalScope&&self instanceof WorkerGlobalScope?new OffscreenCanvas(300,150):i.createElement("canvas"),a=r.getContext("2d",{willReadFrequently:!0}),o=(a.textBaseline="top",a.font="600 32px Arial",{});return e.forEach(function(e){o[e]=t(a,e,n)}),o}function t(e){var t=i.createElement("script");t.src=e,t.defer=!0,i.head.appendChild(t)}"undefined"!=typeof Promise&&(o="wpEmojiSettingsSupports",s=["flag","emoji"],n.supports={everything:!0,everythingExceptFlag:!0},e=new Promise(function(e){i.addEventListener("DOMContentLoaded",e,{once:!0})}),new Promise(function(t){var n=function(){try{var e=JSON.parse(sessionStorage.getItem(o));if("object"==typeof e&&"number"==typeof e.timestamp&&(new Date).valueOf()<e.timestamp+604800&&"object"==typeof e.supportTests)return e.supportTests}catch(e){}return null}();if(!n){if("undefined"!=typeof Worker&&"undefined"!=typeof OffscreenCanvas&&"undefined"!=typeof URL&&URL.createObjectURL&&"undefined"!=typeof Blob)try{var e="postMessage("+f.toString()+"("+[JSON.stringify(s),u.toString(),p.toString()].join(",")+"));",r=new Blob([e],{type:"text/javascript"}),a=new Worker(URL.createObjectURL(r),{name:"wpTestEmojiSupports"});return void(a.onmessage=function(e){c(n=e.data),a.terminate(),t(n)})}catch(e){}c(n=f(s,u,p))}t(n)}).then(function(e){for(var t in e)n.supports[t]=e[t],n.supports.everything=n.supports.everything&&n.supports[t],"flag"!==t&&(n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&n.supports[t]);n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&!n.supports.flag,n.DOMReady=!1,n.readyCallback=function(){n.DOMReady=!0}}).then(function(){return e}).then(function(){var e;n.supports.everything||(n.readyCallback(),(e=n.source||{}).concatemoji?t(e.concatemoji):e.wpemoji&&e.twemoji&&(t(e.twemoji),t(e.wpemoji)))}))}((window,document),window._wpemojiSettings); /* ]]> */ </script> <style id='wp-emoji-styles-inline-css' type='text/css'> img.wp-smiley, img.emoji { display: inline !important; border: none !important; box-shadow: none !important; height: 1em !important; width: 1em !important; margin: 0 0.07em !important; vertical-align: -0.1em !important; background: none !important; padding: 0 !important; } </style> <link rel='stylesheet' id='wp-block-library-css' href='https://www.easa-alliance.org/wp-includes/css/dist/block-library/style.min.css?ver=6.7.2' type='text/css' media='all' /> <style id='safe-svg-svg-icon-style-inline-css' type='text/css'> .safe-svg-cover{text-align:center}.safe-svg-cover .safe-svg-inside{display:inline-block;max-width:100%}.safe-svg-cover svg{height:100%;max-height:100%;max-width:100%;width:100%} </style> <style id='classic-theme-styles-inline-css' type='text/css'> /*! This file is auto-generated */ .wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none} </style> <style id='global-styles-inline-css' type='text/css'> :root{--wp--preset--aspect-ratio--square: 1;--wp--preset--aspect-ratio--4-3: 4/3;--wp--preset--aspect-ratio--3-4: 3/4;--wp--preset--aspect-ratio--3-2: 3/2;--wp--preset--aspect-ratio--2-3: 2/3;--wp--preset--aspect-ratio--16-9: 16/9;--wp--preset--aspect-ratio--9-16: 9/16;--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgba(255, 255, 255, 1), 6px 6px rgba(0, 0, 0, 1);--wp--preset--shadow--crisp: 6px 6px 0px rgba(0, 0, 0, 1);}:where(.is-layout-flex){gap: 0.5em;}:where(.is-layout-grid){gap: 0.5em;}body .is-layout-flex{display: flex;}.is-layout-flex{flex-wrap: wrap;align-items: center;}.is-layout-flex > :is(*, div){margin: 0;}body .is-layout-grid{display: grid;}.is-layout-grid > :is(*, div){margin: 0;}:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;} :where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;} :where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;} :root :where(.wp-block-pullquote){font-size: 1.5em;line-height: 1.6;} </style> <link rel='stylesheet' id='cmplz-general-css' href='https://www.easa-alliance.org/wp-content/plugins/complianz-gdpr/assets/css/cookieblocker.min.css?ver=1739390676' type='text/css' media='all' /> <link rel='stylesheet' id='fancybox-style-css' href='https://www.easa-alliance.org/wp-content/themes/EASA/js/fancybox/jquery.fancybox.css?ver=6.7.2' type='text/css' media='all' /> <style id='akismet-widget-style-inline-css' type='text/css'> .a-stats { --akismet-color-mid-green: #357b49; --akismet-color-white: #fff; --akismet-color-light-grey: #f6f7f7; max-width: 350px; width: auto; } .a-stats * { all: unset; box-sizing: border-box; } .a-stats strong { font-weight: 600; } .a-stats a.a-stats__link, .a-stats a.a-stats__link:visited, .a-stats a.a-stats__link:active { background: var(--akismet-color-mid-green); border: none; box-shadow: none; border-radius: 8px; color: var(--akismet-color-white); cursor: pointer; display: block; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', 'Roboto', 'Oxygen-Sans', 'Ubuntu', 'Cantarell', 'Helvetica Neue', sans-serif; font-weight: 500; padding: 12px; text-align: center; text-decoration: none; transition: all 0.2s ease; } /* Extra specificity to deal with TwentyTwentyOne focus style */ .widget .a-stats a.a-stats__link:focus { background: var(--akismet-color-mid-green); color: var(--akismet-color-white); text-decoration: none; } .a-stats a.a-stats__link:hover { filter: brightness(110%); box-shadow: 0 4px 12px rgba(0, 0, 0, 0.06), 0 0 2px rgba(0, 0, 0, 0.16); } .a-stats .count { color: var(--akismet-color-white); display: block; font-size: 1.5em; line-height: 1.4; padding: 0 13px; white-space: nowrap; } </style> <link rel='stylesheet' id='wp-pagenavi-css' href='https://www.easa-alliance.org/wp-content/plugins/wp-pagenavi/pagenavi-css.css?ver=2.70' type='text/css' media='all' /> <script type="text/javascript" src="https://www.easa-alliance.org/wp-includes/js/jquery/jquery.min.js?ver=3.7.1" id="jquery-core-js"></script> <script type="text/javascript" src="https://www.easa-alliance.org/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.4.1" id="jquery-migrate-js"></script> <link rel="https://api.w.org/" href="https://www.easa-alliance.org/wp-json/" /><link rel="alternate" title="JSON" type="application/json" href="https://www.easa-alliance.org/wp-json/wp/v2/pages/2217" /><link rel="canonical" href="https://www.easa-alliance.org/publication/position-papers/" /> <link rel='shortlink' href='https://www.easa-alliance.org/?p=2217' /> <link rel="alternate" title="oEmbed (JSON)" type="application/json+oembed" href="https://www.easa-alliance.org/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.easa-alliance.org%2Fpublication%2Fposition-papers%2F" /> <link rel="alternate" title="oEmbed (XML)" type="text/xml+oembed" href="https://www.easa-alliance.org/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.easa-alliance.org%2Fpublication%2Fposition-papers%2F&format=xml" />   <link rel="stylesheet" href="https://cdnjs.cloudflare.com/ajax/libs/slick-carousel/1.8.1/slick.min.css" integrity="sha512-yHknP1/AwR+yx26cB1y0cjvQUMvEa2PFzt1c9LlS4pRQ5NOTZFWbhBig+X9G9eYW/8m0/4OXNx8pxJ6z57x0dw==" crossorigin="anonymous" referrerpolicy="no-referrer" /> <link rel="stylesheet" href="https://cdnjs.cloudflare.com/ajax/libs/slick-carousel/1.8.1/slick-theme.min.css" integrity="sha512-17EgCFERpgZKcm0j0fEq1YCJuyAWdz9KUtv1EjVuaOz8pDnh/0nZxmU6BBXwaaxqoi9PQXnRWqlcDB027hgv9A==" crossorigin="anonymous" referrerpolicy="no-referrer" /> <script src="https://cdnjs.cloudflare.com/ajax/libs/slick-carousel/1.8.1/slick.min.js" integrity="sha512-XtmMtDEcNz2j7ekrtHvOVR4iwwaD6o/FUJe6+Zq+HgcCsk3kj4uSQQR8weQ2QVj1o0Pk6PwYLohm206ZzNfubg==" crossorigin="anonymous" referrerpolicy="no-referrer"></script> <link rel='stylesheet' id='2197-css' href='//www.easa-alliance.org/wp-content/uploads/custom-css-js/2197.css?v=8925' type="text/css" media='all' /> <style>.cmplz-hidden { display: none !important; }</style><link rel="icon" href="https://www.easa-alliance.org/wp-content/uploads/2022/03/favicon-60x60.png" sizes="32x32" /> <link rel="icon" href="https://www.easa-alliance.org/wp-content/uploads/2022/03/favicon.png" sizes="192x192" /> <link rel="apple-touch-icon" href="https://www.easa-alliance.org/wp-content/uploads/2022/03/favicon.png" /> <meta name="msapplication-TileImage" content="https://www.easa-alliance.org/wp-content/uploads/2022/03/favicon.png" /> <body data-cmplz=1 class="page-template-default page page-id-2217 page-child parent-pageid-2196 wp-embed-responsive locale-en-gb"> <div class="bcontent"> <header> <div id="header"> <div id="top-menu"> <div class="right"> <ul id="social"> <li class="eu-intranet-link"><a href="https://www.easa-alliance.org/welcome/">Go to Intranet</a></li> <li><a href="https://www.easa-alliance.org/welcome/"><span class="fa fa-lock"></span></a></li> <li class="hide-on-mobile twitter"><a href="https://twitter.com/advertisingeasa" target="_blank"><svg xmlns="http://www.w3.org/2000/svg" height="20" width="16" viewBox="0 0 512 512"><path d="M389.2 48h70.6L305.6 224.2 487 464H345L233.7 318.6 106.5 464H35.8L200.7 275.5 26.8 48H172.4L272.9 180.9 389.2 48zM364.4 421.8h39.1L151.1 88h-42L364.4 421.8z"></path></svg></a></li> <li class="hide-on-mobile"><a href="https://www.youtube.com/channel/UCL2SMD_is0rqvuikVGpjRaA" target="_blank"><span class="fa fa-youtube"></span></a></li> <li class="hide-on-mobile"><a href="https://www.linkedin.com/company/european-advertising-standards-alliance/" target="_blank"><span class="fa fa-linkedin"></span></a></li> </ul> <div class="search-form-top desktop-only"> <form id="search" role="searchform" method="get" action="https://www.easa-alliance.org/"> <input type="search" class="search-field" placeholder="Search …" value="" name="s" /> <button type="submit" class="searchsubmit" value="" /><span class="fas fa-search"></span></button> </form> </div> <div class="search-bloc mobile-only"> <a title="search" class="open-search"><span class="fas fa-search"></span></a> <div class="search-form"> <form id="search" role="searchform" method="get" action="https://www.easa-alliance.org/"> <input type="search" class="search-field" placeholder="Search…" value="" name="s" /> <button type="submit" class="searchsubmit" value="" ><span class="fas fa-search"></span></button> </form> </div> </div> </div> </div> <div class="wrap"> <div class="logo"><a href="https://www.easa-alliance.org" ><img id="logo_img" src="https://www.easa-alliance.org/wp-content/themes/EASA/images/easa-logo.png" alt="EASA - European Advertising Standards Alliance" /></a></div> <a href="#" id="pull"></a> <nav> <ul id="main-menu" class="nav-list"><li id="menu-item-2532" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-2532"><a href="https://www.easa-alliance.org/about-us/">About EASA</a> <ul class="sub-menu"> <li id="menu-item-9152" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-9152"><a href="https://www.easa-alliance.org/members/">Members</a> <ul class="sub-menu"> <li id="menu-item-2534" class="menu-item menu-item-type-taxonomy menu-item-object-type-of-member menu-item-2534"><a href="https://www.easa-alliance.org/type-of-member/self-regulatory-organisations/">Self-Regulatory Organisations</a></li> <li id="menu-item-2535" class="menu-item menu-item-type-taxonomy menu-item-object-type-of-member menu-item-2535"><a href="https://www.easa-alliance.org/type-of-member/industry-members/">Industry Members</a></li> <li id="menu-item-2536" class="menu-item menu-item-type-taxonomy menu-item-object-type-of-member menu-item-2536"><a href="https://www.easa-alliance.org/type-of-member/digital-pure-play-companies/">Digital Pure-Play Companies</a></li> <li id="menu-item-2621" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2621"><a href="https://www.easa-alliance.org/join-us/">Join us</a></li> </ul> </li> <li id="menu-item-2538" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2538"><a href="https://www.easa-alliance.org/about-easa/what-we-do/">What we do</a></li> <li id="menu-item-8702" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8702"><a href="https://www.easa-alliance.org/timeline/">EASA Timeline</a></li> <li id="menu-item-2539" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2539"><a href="https://www.easa-alliance.org/about-easa/charter/">EASA Charter</a></li> <li id="menu-item-9501" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-9501"><a href="https://www.easa-alliance.org/press-release-easa-30th-anniversary-declaration-2/">EASA Declaration</a></li> <li id="menu-item-9936" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9936"><a href="https://www.easa-alliance.org/newsletter/">EASA Newsletter</a></li> <li id="menu-item-9907" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-9907"><a href="https://www.easa-alliance.org/tag/easa-best-practice-awards/">Best Practice Awards</a></li> <li id="menu-item-8391" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-8391"><a href="https://www.easa-alliance.org/about-easa/governance/">Governance</a> <ul class="sub-menu"> <li id="menu-item-2541" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2541"><a href="https://www.easa-alliance.org/about-easa/governance/general-assembly/">General Assembly</a></li> <li id="menu-item-2542" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2542"><a href="https://www.easa-alliance.org/about-easa/governance/board-of-directors/">Board of Directors</a></li> <li id="menu-item-2544" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2544"><a href="https://www.easa-alliance.org/about-easa/governance/executive-committee/">Executive Committee</a></li> <li id="menu-item-2545" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2545"><a href="https://www.easa-alliance.org/about-easa/governance/self-regulatory-committee/">Self-Regulatory Committee</a></li> <li id="menu-item-2543" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2543"><a href="https://www.easa-alliance.org/about-easa/governance/sr-developoment-central-and-eastern-european-council/">Self-Regulation Development Council</a></li> </ul> </li> <li id="menu-item-2547" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2547"><a href="https://www.easa-alliance.org/about-easa/secretariat/">Secretariat</a></li> <li id="menu-item-2548" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2548"><a href="https://www.easa-alliance.org/about-easa/cookie-notice/">Cookie Notice</a></li> <li id="menu-item-2551" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2551"><a href="https://www.easa-alliance.org/about-easa/privacy-policy/">Privacy Policy</a></li> <li id="menu-item-2550" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2550"><a href="https://www.easa-alliance.org/contact-us/">Contact us</a></li> </ul> </li> <li id="menu-item-2533" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-2533"><a href="https://www.easa-alliance.org/about-ad-standards/">Ad Self-Regulation</a> <ul class="sub-menu"> <li id="menu-item-2552" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2552"><a href="https://www.easa-alliance.org/about-ad-standards/the-benefits/">The Benefits</a></li> <li id="menu-item-2553" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2553"><a href="https://www.easa-alliance.org/about-ad-standards/the-codes/">The Codes</a></li> <li id="menu-item-2554" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2554"><a href="https://www.easa-alliance.org/about-ad-standards/the-regulatory-framework/">The Regulatory Framework</a></li> <li id="menu-item-2555" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2555"><a href="https://www.easa-alliance.org/about-ad-standards/the-systems-and-procedures/">The Systems and Procedures</a></li> <li id="menu-item-2556" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-2556"><a href="https://www.easa-alliance.org/issues/">The Issues</a> <ul class="sub-menu"> <li id="menu-item-2590" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2590"><a href="https://www.easa-alliance.org/issues/alcohol/">Alcohol</a></li> <li id="menu-item-2563" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2563"><a href="https://www.easa-alliance.org/issues/children/">Children</a></li> <li id="menu-item-2561" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2561"><a href="https://www.easa-alliance.org/issues/food-and-drinks/">Food and Drinks</a></li> <li id="menu-item-2562" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2562"><a href="https://www.easa-alliance.org/issues/digital-marketing-communications/">Digital Marketing Communications</a></li> <li id="menu-item-2560" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2560"><a href="https://www.easa-alliance.org/issues/influencer-marketing/">Influencer Marketing</a></li> <li id="menu-item-2557" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2557"><a href="https://www.easa-alliance.org/issues/portrayal-of-gender/">Portrayal of Gender</a></li> </ul> </li> <li id="menu-item-10601" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-10601"><a href="https://www.easa-alliance.org/responsible-influence/">Responsible influencer marketing</a> <ul class="sub-menu"> <li id="menu-item-10666" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-10666"><a href="https://www.easa-alliance.org/the-influencer-marketing-standards-training-imst-and-the-certification-for-responsible-influencer-marketing/">The Influencer Marketing Standards Training (IMST) and the Certification for Responsible Influencer Marketing</a></li> <li id="menu-item-10148" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-10148"><a href="https://www.easa-alliance.org/discloseme/">DiscloseMe</a></li> </ul> </li> <li id="menu-item-2564" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-2564"><a href="https://www.easa-alliance.org/media/">The Remit</a></li> <li id="menu-item-2565" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-2565"><a href="https://www.easa-alliance.org/cross-border-complaints-system/">The Cross-Border Complaints System</a></li> <li id="menu-item-10310" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-10310"><a href="https://www.easa-alliance.org/overview-of-industry-initiatives/">Overview of industry initiatives</a></li> </ul> </li> <li id="menu-item-2634" class="menu-item menu-item-type-custom menu-item-object-custom current-menu-ancestor current-menu-parent menu-item-has-children menu-item-2634"><a href="https://www.easa-alliance.org/publications">Publications</a> <ul class="sub-menu"> <li id="menu-item-2573" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2573"><a href="https://www.easa-alliance.org/publication/best-practice-recommendations/">Best Practice Recommendations</a></li> <li id="menu-item-2572" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2572"><a href="https://www.easa-alliance.org/publication/blue-book/">Blue Book</a></li> <li id="menu-item-2571" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2571"><a href="https://www.easa-alliance.org/publication/statistics/">Statistics</a></li> <li id="menu-item-2570" class="menu-item menu-item-type-post_type menu-item-object-page current-menu-item page_item page-item-2217 current_page_item menu-item-2570"><a href="https://www.easa-alliance.org/publication/position-papers/" aria-current="page">Position Papers</a></li> <li id="menu-item-2569" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2569"><a href="https://www.easa-alliance.org/publication/annual-review/">Annual Review</a></li> <li id="menu-item-2568" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2568"><a href="https://www.easa-alliance.org/publication/guides-on-ad-self-regulation/">Guides on Ad Self-Regulation</a></li> <li id="menu-item-2567" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2567"><a href="https://www.easa-alliance.org/publication/charter/">Charter</a></li> <li id="menu-item-9935" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9935"><a href="https://www.easa-alliance.org/newsletter/">Newsletter</a></li> </ul> </li> <li id="menu-item-2574" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-2574"><a href="https://www.easa-alliance.org/product-services/">Product & Services</a> <ul class="sub-menu"> <li id="menu-item-2582" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2582"><a href="https://www.easa-alliance.org/product-services/monitoring-projects/">Monitoring Projects</a></li> <li id="menu-item-2581" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2581"><a href="https://www.easa-alliance.org/product-services/gap-analysis-and-code-review/">Gap Analysis and Code Review</a></li> <li id="menu-item-2580" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2580"><a href="https://www.easa-alliance.org/product-services/best-practice-self-regulation-advice/">Best Practice Self-Regulation Advice</a></li> <li id="menu-item-2579" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2579"><a href="https://www.easa-alliance.org/product-services/support-to-tech-driven-monitoring/">Tech Driven monitoring</a></li> <li id="menu-item-2576" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-2576"><a href="https://www.easa-alliance.org/product-services/advice-for-the-ad-industry/">Advice for the Ad Industry</a> <ul class="sub-menu"> <li id="menu-item-2578" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2578"><a href="https://www.easa-alliance.org/product-services/advice-for-the-ad-industry/copy-advice/">Copy Advice</a></li> <li id="menu-item-2577" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2577"><a href="https://www.easa-alliance.org/product-services/advice-for-the-ad-industry/pre-clearance/">Pre-clearance</a></li> </ul> </li> <li id="menu-item-2575" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2575"><a href="https://www.easa-alliance.org/product-services/want-to-complain/">Want to Complain?</a></li> </ul> </li> <li id="menu-item-8332" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-8332"><a href="https://www.easa-alliance.org/news/">News</a></li> <li id="menu-item-2584" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2584"><a href="https://www.easa-alliance.org/our-events/">Events</a></li> <li id="menu-item-2585" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2585"><a href="https://www.easa-alliance.org/icas/">Partners</a></li> </ul> </nav> <div class="clear"></div> </div> </div> </header>  <div id="banner" class="intern-banner"> <div id="slide-img"> <img src="https://www.easa-alliance.org/wp-content/themes/EASA/images/slide-1.jpg" /> </div> <div class="flex-caption"> <div class="slide-title wrap"> <h1>Position Papers</h1> </div> </div> </div> <div id="page-content" > <div> <div id="content"> <div class="post-inner"> <div class="entry-content"> <h3 class="wp-block-heading has-text-color" style="color:#2c5c9e">Over the years, EASA has produced a number of position papers on several issues. Below are extracts of the latest ones. Full position papers can be released to interested people upon request.</h3> <h3 class="wp-block-heading">The Digital Services Act </h3> <p>The <a style="user-select: auto;" href="https://oeil.secure.europarl.europa.eu/oeil/popups/ficheprocedure.do?lang=en&reference=2020/0361(COD)">Digital Services Act</a> (DSA), presented by the Commission in December 2020, is looking to complement the E-commerce Directive and update the legislative framework governing digital services and impact certain advertising elements. The DSA will deal with issues such as the protection of consumers, the fundamental rights online, transparency requirements and the accountability framework for online platforms, among others. </p> <p>As early as 2021, EASA established a position paper on the draft DSA, which was then regularly updated to keep up with the developments in the legislative process. Following intense inter-institutional negotiations, the co-legislators found a political agreement on 23 April 2022, and the European Parliament adopted the text in Plenary on 5 July 2022.</p> <p></p> <h5 class="wp-block-heading">In particular, the DSA addresses the following issues that are relevant for EASA:</h5> <ul class="wp-block-list"> <li>Codes of conduct and codes of conduct on online advertising</li> <li>Definition of “advertisement” and online advertising transparency</li> <li>Scope of the Article 34 on Standards</li> <li>Internal complaint settling and out of court dispute settlement</li> </ul> <p>The adoption by the Council of the EU took place in Fall 2022 and the entry into force 20 days later. The Commission’s publication of the list of very large online platforms no later than 3 months after entry into force (Q1 2023), following which the very large online platforms have a further 4 months to comply . The deadline for all other intermediary services providers is 15 months after the entry into force of the Regulation (Q1 2024).</p> <p>EASA intends to keep in touch with the relevant institutions and regulators, as regards the phase of implementation, to continue to make the voice of national ad SR heard.</p> <h3 class="wp-block-heading">Issue-based commercial advertising </h3> <p>“Issues-based ads” are commercial advertisements touching upon societal or controversial issues. As consumers are becoming increasingly conscious about the products and services they purchase, they want confidence that businesses adopt fair, ethical and sustainable business practices. As such, it is important for advertising to be able to reflect this, for example via issue-based ads.</p> <p>Such commercial issue-based ads are already regulated by EU law, such as the Unfair Commercial Practices Directive (UCPD) and Audiovisual Media Services Directive (AVMSD), complemented by the advertising self-regulatory systems, which provide robust, flexible and consumer-friendly mechanisms. </p> <p>The European Commission published on 25 November 2021 a <a href="https://ec.europa.eu/info/law/better-regulation/have-your-say/initiatives/12826-Political-advertising-improving-transparency_en">legislative proposal for a Regulation </a>introducing strict political advertising transparency requirements. The excessively broad definition of political advertising in the proposal would cover a wide array of issue-based advertisements, including commercial ads. Following interinstitutional negotiations between the Parliament and the Council of the EU, the Regulation was adopted on 13th March 2024 and is applying as from 10th October 2025.</p> <p>To avoid legal uncertainty and detrimental side effects, EASA <a href="https://www.easa-alliance.org/wp-content/uploads/2022/04/Political-Advertising-Feedback-Paper_EASA_2022-1.pdf">called for </a>excluding commercial advertising from the draft Regulation. </p> <h3 class="wp-block-heading">Audiovisual Media Services Directive (AVMSD) </h3> <p>The <a href="http://eur-lex.europa.eu/legal-content/EN/ALL/?uri=CELEX%3A32010L0013">Audiovisual Media Services Directive 2010/13/EU</a> contains a common set of rules around advertising standards, including a ban on tobacco advertising and restrictions around advertising to children that apply to all audiovisual content services. The document also features rules about programme sponsorship, product placement and quantitative limitations on the amount of advertising time allowed per hour on linear services.</p> <p>The AVMS Directive was the first directive to dedicate an Article to formally recognise the value of self-regulation and the important role it can play in delivering a high level of consumer protection.</p> <p>The European Commission Digital Single Market Strategy published in May 2015 officially announced the revision of the AVMS Directive. In 2015 the Commission carried out a public consultation on the Directive. The revised AVMSD was adopted in 2018, leaving the Member States until 2020 to transpose it. However, transposition took longer in many Member States. Most of the work is now focussing on the implementation and enforcement. An evaluation by of the Directive by the European Commission is expected by 2026.</p> <h5 class="wp-block-heading"><strong>Background information</strong></h5> <ul class="wp-block-list"> <li>The AVMS Directive updated the 1989 ‘Television without Frontiers Directive, the main advertising regulation in the EU.</li> <li>The AVMSD is a minimum harmonisation Directive. This means that Member States are free to choose the most appropriate means to achieve the EU objectives at the national level and that they can put in place stricter rules at the national level provided that those rules are consistent with the general principles of European law.</li> </ul> <h3 class="wp-block-heading">Green Claims Directive</h3> <p>The Commission published on 30 March 2022 a <a style="user-select: auto;" href="https://ec.europa.eu/info/sites/default/files/1_1_186774_prop_em_co_en.pdf">proposal for a Directive</a> Empowering consumers for the greThe Commission tabled its proposal for a <a href="https://easa-alliance.us2.list-manage.com/track/click?u=cb8fee4e8a9cd3fc5cd878638&id=8801427f1b&e=24e655dee7">Green Claims Directive</a> (GCD) on 22 March 2023, which lays down requirement to companies in terms of substantiation and communication of the claims they make about their product or services’ environmental merits, with a view to enabling consumers to make better informed environmental choices. All claims would have to be certified ex-ante by an independent accredited verifier. EASA has drafted a position paper and has <a href="https://easa-alliance.us2.list-manage.com/track/click?u=cb8fee4e8a9cd3fc5cd878638&id=03b8955041&e=24e655dee7">communicated it</a> to the the relevant policymakers. EASA’s position contains the following key recommendations:</p> <ul class="wp-block-list"> <li>Clarification is needed as to the definition of explicit environmental claim</li> <li>Recognising the benefits of collective advertising self-regulation for the protection of consumers against misleading green claims</li> <li>Ensuring coherence with the proposal on Empowering consumers for the green transition</li> </ul> <p>EASA also makes additional remarks in its position paper, about the risks posed by an ex-ante verification mechanism. EASA will remain in touch with the relevant policymakers throughout the law-making process, so as to convey the messages listed above.</p> <p>The Green Claims Directive will complement existing EU consumer protection legislation, amended by the <a href="https://eur-lex.europa.eu/eli/dir/2024/825/oj/eng">Directive Empowering Consumers for the Green Transition</a>, adopted on 28th February 2024.</p> <h3 class="wp-block-heading">Fitness check of EU consumer law on digital fairness</h3> <p>The European Commission has initiated on 17 May 2022 a fitness check of EU consumer law. The fitness check aims to assess the adequacy of the existing EU consumer protection legal framework, consisting of the <a href="https://eur-lex.europa.eu/legal-content/EN/TXT/?qid=1585324585932&uri=CELEX%3A02005L0029-20220528">Unfair Commercial Practices Directive</a> (UCPD), the <a href="https://eur-lex.europa.eu/legal-content/EN/TXT/?qid=1585324548367&uri=CELEX%3A02011L0083-20220528">Consumer Rights Directive</a> (CRD) and the <a href="https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX%3A01993L0013-20220528">Unfair Contract Terms Directive</a> (UCTD), to the digital context. Only the first of the legal acts mentioned (UCPD) has a direct impact on advertising.  </p> <p>The European Commission has carried out various round of consultation since the start of the fitness check. EASA has contributed every time.</p> <p>The fitness check’s final report, published in October 2024 looks into issues such as dark patterns, personalisation practices, and influencer marketing, among others, while also assessing the relevance, in an ever more digital world, of some of UCPD’s fundamental concepts such as average consumer, vulnerable consumer, or professional diligence. The Digital Fairness Act will build on the conclusions of this report.</p> <p></p> <ul id="blocs" class="list-publications"><li class="grid-item"><a href="https://www.easa-alliance.org/publications/easas-policy-priorities-and-recommendations-to-policymakers-2024-2029/"> <div class="thumb publication-cover"><img fetchpriority="high" decoding="async" width="283" height="400" src="https://www.easa-alliance.org/wp-content/uploads/2024/09/EASAs-policy-priorities-and-recommendations-to-policymakers-2024-2029-1_page-0001-283x400.jpg" class="attachment-medium size-medium wp-post-image" alt="" title="" srcset="https://www.easa-alliance.org/wp-content/uploads/2024/09/EASAs-policy-priorities-and-recommendations-to-policymakers-2024-2029-1_page-0001-283x400.jpg 283w, https://www.easa-alliance.org/wp-content/uploads/2024/09/EASAs-policy-priorities-and-recommendations-to-policymakers-2024-2029-1_page-0001-1131x1600.jpg 1131w, https://www.easa-alliance.org/wp-content/uploads/2024/09/EASAs-policy-priorities-and-recommendations-to-policymakers-2024-2029-1_page-0001-106x150.jpg 106w, https://www.easa-alliance.org/wp-content/uploads/2024/09/EASAs-policy-priorities-and-recommendations-to-policymakers-2024-2029-1_page-0001-768x1086.jpg 768w, https://www.easa-alliance.org/wp-content/uploads/2024/09/EASAs-policy-priorities-and-recommendations-to-policymakers-2024-2029-1_page-0001-1086x1536.jpg 1086w, https://www.easa-alliance.org/wp-content/uploads/2024/09/EASAs-policy-priorities-and-recommendations-to-policymakers-2024-2029-1_page-0001.jpg 1241w" sizes="(max-width: 283px) 100vw, 283px" /></div><div class="publications-detail"><p class="category">Position Papers</p><h3>EASA’s policy priorities and recommendations to policymakers 2024-2029</h3><p class="date">17.09.2024</p></div></a></li><li class="grid-item"><a href="https://www.easa-alliance.org/publications/easas-answer-consultation-on-the-fitness-check-of-eu-consumer-law-on-digital-fairness/"> <div class="thumb publication-cover"><img decoding="async" width="285" height="400" src="https://www.easa-alliance.org/wp-content/uploads/2023/02/cover-285x400.jpg" class="attachment-medium size-medium wp-post-image" alt="" title="" srcset="https://www.easa-alliance.org/wp-content/uploads/2023/02/cover-285x400.jpg 285w, https://www.easa-alliance.org/wp-content/uploads/2023/02/cover-107x150.jpg 107w, https://www.easa-alliance.org/wp-content/uploads/2023/02/cover.jpg 610w" sizes="(max-width: 285px) 100vw, 285px" /></div><div class="publications-detail"><p class="category">Position Papers</p><h3>EASA’s answer – Consultation on the fitness check of EU consumer law on digital fairness</h3><p class="date">23.02.2023</p></div></a></li><li class="grid-item"><a href="https://www.easa-alliance.org/publications/political-advertising-feedback-paper-easa-2022-2/"> <div class="thumb publication-cover"><img src=https://www.easa-alliance.org/wp-content/uploads/2022/04/Screenshot-2023-09-28-171442-283x400.png class="pubdoc-pdf-image"> </div><div class="publications-detail"><p class="category">Position Papers</p><h3>Green Claims Directive – EASA Position Paper</h3><p class="date">13.04.2022</p></div></a></li><li class="grid-item"><a href="https://www.easa-alliance.org/publications/political-advertising-feedback-paper-easa-2022/"> <div class="thumb publication-cover"><img src=https://www.easa-alliance.org/wp-content/uploads/2022/04/Political-Advertising-Feedback-Paper_EASA_2022-pdf-283x400.jpg class="pubdoc-pdf-image"> </div><div class="publications-detail"><p class="category">Position Papers</p><h3>Political Advertising Feedback Paper EASA 2022</h3><p class="date">13.04.2022</p></div></a></li><li class="grid-item"><a href="https://www.easa-alliance.org/publications/avmsd-position-paper-easa-2018/"> <div class="thumb publication-cover"><img src=https://www.easa-alliance.org/wp-content/uploads/2022/04/AVMSD-Position-Paper_EASA_2018-pdf-309x400.jpg class="pubdoc-pdf-image"> </div><div class="publications-detail"><p class="category">Position Papers</p><h3>AVMSD Position Paper EASA 2018</h3><p class="date">13.04.2022</p></div></a></li></ul> <p></p> </div> </div> </div> </div> </div>  <div id="footer"> <div class="wrap"> <div class="sliderMain"><div class="slickSlider"> <div class="slickInner"> <a href="https://www.easa-alliance.org/issues/alcohol/"> <img src="https://www.easa-alliance.org/wp-content/uploads/2022/04/alcohol.png"> <p> Alcohol </p> </a> </div> <div class="slickInner"> <a href="https://www.easa-alliance.org/issues/digital-marketing-communications/"> <img src="https://www.easa-alliance.org/wp-content/uploads/2022/04/issues.digitalmarketing.png"> <p> Digital Marketing Communications </p> </a> </div> <div class="slickInner"> <a href="https://www.easa-alliance.org/issues/children/"> <img src="https://www.easa-alliance.org/wp-content/uploads/2022/04/issues.children.png"> <p> Children </p> </a> </div> <div class="slickInner"> <a href="https://www.easa-alliance.org/issues/food-and-drinks/"> <img src="https://www.easa-alliance.org/wp-content/uploads/2022/04/issues.food_.png"> <p> Food and Drinks </p> </a> </div> <div class="slickInner"> <a href="https://www.easa-alliance.org/issues/portrayal-of-gender/"> <img src="https://www.easa-alliance.org/wp-content/uploads/2022/04/issues.gender.png"> <p> Portrayal of Gender </p> </a> </div> <div class="slickInner"> <a href="https://www.easa-alliance.org/issues/misleading-advertising/"> <img src="https://www.easa-alliance.org/wp-content/uploads/2022/04/issues.misleading.png"> <p> Misleading Advertising </p> </a> </div> </div> <div class="prevBtn"><img src="https://vz381arkty.preview.infomaniak.website/wp-content/uploads/2022/04/previous.svg"></div> <div class="nextBtn"><img src="https://vz381arkty.preview.infomaniak.website/wp-content/uploads/2022/04/next.svg"></div> </div> <script> jQuery('.slickSlider').slick({ infinite: true, slidesToShow: 6, slidesToScroll: 1, infinite: true, arrows: true, prevArrow: jQuery('.prevBtn'), nextArrow: jQuery('.nextBtn'), responsive: [ { breakpoint: 600, settings: { slidesToShow: 1, slidesToScroll: 1 } }, ] }); </script> </div> </div>  <div id="footer" style="background: #0f316f;"> <div class="wrap"> <ul id="footer-blocks"> <li><img width="520" height="296" src="https://www.easa-alliance.org/wp-content/uploads/2023/05/logo-footer.png" class="image wp-image-9939 attachment-full size-full" alt="" style="max-width: 100%; height: auto;" decoding="async" loading="lazy" srcset="https://www.easa-alliance.org/wp-content/uploads/2023/05/logo-footer.png 520w, https://www.easa-alliance.org/wp-content/uploads/2023/05/logo-footer-400x228.png 400w, https://www.easa-alliance.org/wp-content/uploads/2023/05/logo-footer-150x85.png 150w" sizes="auto, (max-width: 520px) 100vw, 520px" /></li><li><h4>Address</h4> <div class="textwidget"><p>Rue des Deux Églises 26 Tweekerkenstraat, 1000 Brussels, Belgium</p> </div> </li><li> <div class="textwidget"><p><a class="button" href="https://www.easa-alliance.org/our-events/" target="_blank" rel="noopener">Upcoming Events</a><br /> <a class="button" href="https://easa-alliance.us2.list-manage.com/subscribe?u=cb8fee4e8a9cd3fc5cd878638&id=34513d586f" target="_blank" rel="noopener">Subscribe to our newsletter</a></p> </div> </li><li><h4>Follow us</h4><div class="textwidget custom-html-widget"> <ul id="social"> <li><a href="https://www.linkedin.com/company/european-advertising-standards-alliance/" target="_blank"><span class="fa fa-linkedin"></span></a></li> <li class="twitter"><a href="https://twitter.com/advertisingeasa" target="_blank"><svg xmlns="http://www.w3.org/2000/svg" height="20" width="16" viewBox="0 0 512 512"><path d="M389.2 48h70.6L305.6 224.2 487 464H345L233.7 318.6 106.5 464H35.8L200.7 275.5 26.8 48H172.4L272.9 180.9 389.2 48zM364.4 421.8h39.1L151.1 88h-42L364.4 421.8z"></path></svg></a></li> <li><a href="https://www.youtube.com/channel/UCL2SMD_is0rqvuikVGpjRaA" target="_blank"><span class="fa fa-youtube"></span></a></li> </ul></div></li> </ul> </div> </div> <div class="footer-copyright"> <div class="wrap"> <p class="copyright">Copyright © 2025 EASA | <a href="https://www.easa-alliance.org/privacy-policy/">Privacy Policy</a> | <a href="https://www.easa-alliance.org/about-easa/cookie-notice/">Cookie Notice</a> | <a href="https://www.alys.be" target="_blank" title="web communication agency brussels" class="alys">Developed by ALYS</a></p> </div> </div> </div> <script src="https://www.easa-alliance.org/wp-content/themes/EASA/js/flexslider/jquery.flexslider-min.js"></script> <script src="https://www.easa-alliance.org/wp-content/themes/EASA/js/isotope.pkgd.min.js"></script> <script src="https://www.easa-alliance.org/wp-content/themes/EASA/js/jquery.waypoints.min.js"></script> <script src="https://www.easa-alliance.org/wp-content/themes/EASA/js/jquery.animateNumber.min.js"></script> <script src="https://www.easa-alliance.org/wp-content/themes/EASA/js/owl.carousel.min.js"></script> <script src="https://cdnjs.cloudflare.com/ajax/libs/slick-carousel/1.8.1/slick.min.js" integrity="sha512-XtmMtDEcNz2j7ekrtHvOVR4iwwaD6o/FUJe6+Zq+HgcCsk3kj4uSQQR8weQ2QVj1o0Pk6PwYLohm206ZzNfubg==" crossorigin="anonymous" referrerpolicy="no-referrer"></script> <script src="https://www.easa-alliance.org/wp-content/themes/EASA/js/scripts.js"></script> <script src="/wp-includes/js/dist/development/font.js"></script>  <div id="cmplz-cookiebanner-container"><div class="cmplz-cookiebanner cmplz-hidden banner-1 bottom-right-minimal optin cmplz-bottom cmplz-categories-type-view-preferences" aria-modal="true" data-nosnippet="true" role="dialog" aria-live="polite" aria-labelledby="cmplz-header-1-optin" aria-describedby="cmplz-message-1-optin"> <div class="cmplz-header"> <div class="cmplz-logo"></div> <div class="cmplz-title" id="cmplz-header-1-optin">Manage Cookie Consent</div> <div class="cmplz-close" tabindex="0" role="button" aria-label="Close dialogue"> <svg aria-hidden="true" focusable="false" data-prefix="fas" data-icon="times" class="svg-inline--fa fa-times fa-w-11" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 352 512"><path fill="currentColor" d="M242.72 256l100.07-100.07c12.28-12.28 12.28-32.19 0-44.48l-22.24-22.24c-12.28-12.28-32.19-12.28-44.48 0L176 189.28 75.93 89.21c-12.28-12.28-32.19-12.28-44.48 0L9.21 111.45c-12.28 12.28-12.28 32.19 0 44.48L109.28 256 9.21 356.07c-12.28 12.28-12.28 32.19 0 44.48l22.24 22.24c12.28 12.28 32.2 12.28 44.48 0L176 322.72l100.07 100.07c12.28 12.28 32.2 12.28 44.48 0l22.24-22.24c12.28-12.28 12.28-32.19 0-44.48L242.72 256z"></path></svg> </div> </div> <div class="cmplz-divider cmplz-divider-header"></div> <div class="cmplz-body"> <div class="cmplz-message" id="cmplz-message-1-optin">We use cookies to optimize our website and our service.</div>  <div class="cmplz-categories"> <details class="cmplz-category cmplz-functional" > <summary> <span class="cmplz-category-header"> <span class="cmplz-category-title">Functional</span> <span class='cmplz-always-active'> <span class="cmplz-banner-checkbox"> <input type="checkbox" id="cmplz-functional-optin" data-category="cmplz_functional" class="cmplz-consent-checkbox cmplz-functional" size="40" value="1"/> <label class="cmplz-label" for="cmplz-functional-optin" tabindex="0"><span class="screen-reader-text">Functional</span></label> </span> Always active </span> <span class="cmplz-icon cmplz-open"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512" height="18" ><path d="M224 416c-8.188 0-16.38-3.125-22.62-9.375l-192-192c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 338.8l169.4-169.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-192 192C240.4 412.9 232.2 416 224 416z"/></svg> </span> </span> </summary> <div class="cmplz-description"> <span class="cmplz-description-functional">The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.</span> </div> </details> <details class="cmplz-category cmplz-preferences" > <summary> <span class="cmplz-category-header"> <span class="cmplz-category-title">Preferences</span> <span class="cmplz-banner-checkbox"> <input type="checkbox" id="cmplz-preferences-optin" data-category="cmplz_preferences" class="cmplz-consent-checkbox cmplz-preferences" size="40" value="1"/> <label class="cmplz-label" for="cmplz-preferences-optin" tabindex="0"><span class="screen-reader-text">Preferences</span></label> </span> <span class="cmplz-icon cmplz-open"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512" height="18" ><path d="M224 416c-8.188 0-16.38-3.125-22.62-9.375l-192-192c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 338.8l169.4-169.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-192 192C240.4 412.9 232.2 416 224 416z"/></svg> </span> </span> </summary> <div class="cmplz-description"> <span class="cmplz-description-preferences">The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.</span> </div> </details> <details class="cmplz-category cmplz-statistics" > <summary> <span class="cmplz-category-header"> <span class="cmplz-category-title">Statistics</span> <span class="cmplz-banner-checkbox"> <input type="checkbox" id="cmplz-statistics-optin" data-category="cmplz_statistics" class="cmplz-consent-checkbox cmplz-statistics" size="40" value="1"/> <label class="cmplz-label" for="cmplz-statistics-optin" tabindex="0"><span class="screen-reader-text">Statistics</span></label> </span> <span class="cmplz-icon cmplz-open"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512" height="18" ><path d="M224 416c-8.188 0-16.38-3.125-22.62-9.375l-192-192c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 338.8l169.4-169.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-192 192C240.4 412.9 232.2 416 224 416z"/></svg> </span> </span> </summary> <div class="cmplz-description"> <span class="cmplz-description-statistics">The technical storage or access that is used exclusively for statistical purposes.</span> <span class="cmplz-description-statistics-anonymous">The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.</span> </div> </details> <details class="cmplz-category cmplz-marketing" > <summary> <span class="cmplz-category-header"> <span class="cmplz-category-title">Marketing</span> <span class="cmplz-banner-checkbox"> <input type="checkbox" id="cmplz-marketing-optin" data-category="cmplz_marketing" class="cmplz-consent-checkbox cmplz-marketing" size="40" value="1"/> <label class="cmplz-label" for="cmplz-marketing-optin" tabindex="0"><span class="screen-reader-text">Marketing</span></label> </span> <span class="cmplz-icon cmplz-open"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512" height="18" ><path d="M224 416c-8.188 0-16.38-3.125-22.62-9.375l-192-192c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 338.8l169.4-169.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-192 192C240.4 412.9 232.2 416 224 416z"/></svg> </span> </span> </summary> <div class="cmplz-description"> <span class="cmplz-description-marketing">The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.</span> </div> </details> </div> </div> <div class="cmplz-links cmplz-information"> <a class="cmplz-link cmplz-manage-options cookie-statement" href="#" data-relative_url="#cmplz-manage-consent-container">Manage options</a> <a class="cmplz-link cmplz-manage-third-parties cookie-statement" href="#" data-relative_url="#cmplz-cookies-overview">Manage services</a> <a class="cmplz-link cmplz-manage-vendors tcf cookie-statement" href="#" data-relative_url="#cmplz-tcf-wrapper">Manage {vendor_count} vendors</a> <a class="cmplz-link cmplz-external cmplz-read-more-purposes tcf" target="_blank" rel="noopener noreferrer nofollow" href="https://cookiedatabase.org/tcf/purposes/">Read more about these purposes</a> </div> <div class="cmplz-divider cmplz-footer"></div> <div class="cmplz-buttons"> <button class="cmplz-btn cmplz-accept">Accept</button> <button class="cmplz-btn cmplz-deny">Deny</button> <button class="cmplz-btn cmplz-view-preferences">Preferences</button> <button class="cmplz-btn cmplz-save-preferences">Save preferences</button> <a class="cmplz-btn cmplz-manage-options tcf cookie-statement" href="#" data-relative_url="#cmplz-manage-consent-container">Preferences</a> </div> <div class="cmplz-links cmplz-documents"> <a class="cmplz-link cookie-statement" href="#" data-relative_url="">{title}</a> <a class="cmplz-link privacy-statement" href="#" data-relative_url="">{title}</a> <a class="cmplz-link impressum" href="#" data-relative_url="">{title}</a> </div> </div> </div> <div id="cmplz-manage-consent" data-nosnippet="true"><button class="cmplz-btn cmplz-hidden cmplz-manage-consent manage-consent-1">Manage consent</button> </div><script type="text/javascript" defer src="https://www.easa-alliance.org/wp-content/plugins/koko-analytics/assets/dist/js/script.js?ver=1.6.5" id="koko-analytics-js"></script> <script type="text/javascript" src="https://www.easa-alliance.org/wp-content/plugins/simple-share-buttons-adder/js/ssba.js?ver=1736366690" id="simple-share-buttons-adder-ssba-js"></script> <script type="text/javascript" id="simple-share-buttons-adder-ssba-js-after"> /* <![CDATA[ */ Main.boot( [] ); /* ]]> */ </script> <script type="text/javascript" src="https://www.easa-alliance.org/wp-content/themes/EASA/js/fancybox/jquery.touchSwipe.min.js?ver=1.6.15" id="swipe-js"></script> <script type="text/javascript" src="https://www.easa-alliance.org/wp-content/themes/EASA/js/fancybox/jquery.fancybox.js?ver=2.1.5" id="fancybox-js"></script> <script type="text/javascript" src="https://www.easa-alliance.org/wp-content/themes/EASA/js/fancybox/helpers/jquery.fancybox-buttons.js?ver=1.0.5" id="fancybox-button-js"></script> <script type="text/javascript" src="https://www.easa-alliance.org/wp-content/themes/EASA/js/jquery_validation.js?ver=1.15.0" id="jquery-validation-js"></script> <script type="text/javascript" id="cmplz-cookiebanner-js-extra"> /* <![CDATA[ */ var complianz = {"prefix":"cmplz_","user_banner_id":"1","set_cookies":[],"block_ajax_content":"0","banner_version":"30","version":"7.3.0","store_consent":"","do_not_track_enabled":"","consenttype":"optin","region":"eu","geoip":"","dismiss_timeout":"","disable_cookiebanner":"","soft_cookiewall":"","dismiss_on_scroll":"","cookie_expiry":"365","url":"https:\/\/www.easa-alliance.org\/wp-json\/complianz\/v1\/","locale":"lang=en&locale=en_GB","set_cookies_on_root":"0","cookie_domain":"","current_policy_id":"17","cookie_path":"\/","categories":{"statistics":"statistics","marketing":"marketing"},"tcf_active":"","placeholdertext":"Click to accept marketing cookies and enable this content","css_file":"https:\/\/www.easa-alliance.org\/wp-content\/uploads\/complianz\/css\/banner-{banner_id}-{type}.css?v=30","page_links":{"eu":{"cookie-statement":{"title":"Cookie Notice","url":"https:\/\/www.easa-alliance.org\/about-easa\/cookie-notice\/"},"privacy-statement":{"title":"Privacy Policy","url":"https:\/\/www.easa-alliance.org\/privacy-policy\/"}}},"tm_categories":"","forceEnableStats":"","preview":"","clean_cookies":"","aria_label":"Click to accept marketing cookies and enable this content"}; /* ]]> */ </script> <script defer type="text/javascript" src="https://www.easa-alliance.org/wp-content/plugins/complianz-gdpr/cookiebanner/js/complianz.min.js?ver=1739390676" id="cmplz-cookiebanner-js"></script> <script type="text/javascript"> /* <![CDATA[ */ document.querySelectorAll("ul.nav-menu").forEach( ulist => { if (ulist.querySelectorAll("li").length == 0) { ulist.style.display = "none"; } } ); /* ]]> */ </script> <script type="text/plain" data-service="google-analytics" data-category="statistics" async data-category="statistics" data-cmplz-src="https://www.googletagmanager.com/gtag/js?id=UA-200002094-1"></script> <script type="text/plain" data-category="statistics">window['gtag_enable_tcf_support'] = false; window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'UA-200002094-1', { cookie_flags:'secure;samesite=none', }); </script></body> </html>