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clip-rule="evenodd" d="M8 .5c0-.28-.22-.5-.5-.5h-7a.495.495 0 00-.37.83l3.5 4c.09.1.22.17.37.17s.28-.07.37-.17l3.5-4C7.95.74 8 .63 8 .5z"/> </svg> </div> </button> <ul class="menu-item__body menu-item__body--nested" data-ref="accordion[body]"> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/getting-started/use-cases//"> Use Cases Overview </a> </li> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/getting-started/use-cases/guide//"> Choosing a Use Case </a> </li> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/getting-started/use-cases/setup//"> Use Cases Setup </a> </li> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" 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00-.224.314l-.007.012h-.002L9.25 18V3.75l.15-.2.6.45-.6-.45v-.001l.002-.001.002-.003.006-.009.02-.025.067-.081c.056-.067.137-.16.243-.27.212-.22.523-.513.935-.823A8.473 8.473 0 0114.377.76c1.603-.267 2.832-.137 3.68.075.423.106.748.23.974.335a3.608 3.608 0 01.37.196l.008.005.004.003.002.001.001.001L19 2zm-8.358 16.388z"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M2.307 2.29c.652-.163 1.673-.283 3.07-.05a6.973 6.973 0 013.048 1.297 6.235 6.235 0 01.825.739v11.74c-.821-.72-2.03-1.49-3.627-1.756-1.56-.26-2.748-.263-3.56-.195-.112.01-.216.02-.313.031V11H.25v5.04l.983-.327h.001l.032-.01c.033-.008.09-.023.168-.04.158-.032.41-.074.753-.103.688-.057 1.75-.06 3.19.18 1.316.22 2.313.879 2.991 1.5.338.31.591.606.758.82a4.86 4.86 0 01.224.314l.007.012h.001L10.75 18V3.75l-.15-.2L10 4l.6-.45v-.001l-.002-.001-.002-.003-.007-.009-.019-.025a5.64 5.64 0 00-.31-.351 7.734 7.734 0 00-.935-.823A8.473 8.473 0 005.623.76C4.02.493 2.791.623 1.943.835a5.61 5.61 0 00-.974.335 3.626 3.626 0 00-.37.196l-.008.005-.004.003-.002.001S.584 1.376 1 2l-.416-.624-.334.223V5h1.5V2.467c.141-.056.327-.12.557-.177zm-.898.339l.001-.001H1.41zm7.95 15.76z"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M18.75 14.844v5.006l-8.843-1.106.186-1.488 7.157.894v-3.306h1.5z" /> <path fill-rule="evenodd" clip-rule="evenodd" d="M2.75 18.29V15h-1.5v5.022l8.857-1.28-.214-1.484L2.75 18.29z" /> </svg> </span> <span class="flex__column">Guides</span> </button> <ul class="menu-item__body" data-ref="accordion[body]"> <li class="menu-item menu-item--green " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link flex" href="/docs/guides/">An Introduction to Segment</a> </li> <li class="menu-item menu-item--green " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link flex" href="/docs/guides/intro-impl/">For Developers</a> </li> <li class="menu-item menu-item--green " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link flex" href="/docs/guides/intro-user/">For Data Users</a> </li> <li class="menu-item menu-item--green " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link flex" href="/docs/guides/intro-admin/">For Workspace Admins</a> </li> <li class="menu-item menu-item--green " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link flex" href="/docs/guides/filtering-data/">Filtering your Segment Data</a> </li> <li class="menu-item menu-item--green " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link flex" href="/docs/guides/duplicate-data/">Handling Duplicate Data</a> </li> <li class="menu-item menu-item--green " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link flex" href="/docs/guides/ignore-bots/">Internet Bots</a> </li> <li class="menu-item menu-item--green " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link flex" href="/docs/guides/segment-vs-tag-managers/">Segment vs. Tag Managers</a> </li> <li class="menu-item menu-item--green " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link flex" href="/docs/guides/what-is-replay/">Replay</a> </li> <li class="menu-item menu-item--green " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link flex" href="/docs/guides/regional-segment/">Regional Segment</a> </li> <li class="menu-item menu-item--green " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link flex" href="/docs/guides/audiences-and-journeys/">Audiences and Journeys</a> </li> <li class="menu-item menu-item--gray " data-accordion data-class-active="menu-item--active"> <button class="menu-item__link flex flex--middle flex--justify" data-ref="accordion[trigger]"> <span class="flex__column"> How-to Guides </span> <div class="menu-item__chevron flex__column flex__column--shrink"> <svg width="8" height="5" viewBox="0 0 8 5" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M8 .5c0-.28-.22-.5-.5-.5h-7a.495.495 0 00-.37.83l3.5 4c.09.1.22.17.37.17s.28-.07.37-.17l3.5-4C7.95.74 8 .63 8 .5z"/> </svg> </div> </button> <ul class="menu-item__body menu-item__body--nested" data-ref="accordion[body]"> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/guides/how-to-guides/"> How-to Guides Index </a> </li> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/guides/how-to-guides/automated-multichannel-reengagement/"> Automating Multi-Channel Re-Engagement Campaigns </a> </li> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/guides/how-to-guides/collect-on-client-or-server/"> Collecting Data on the Client or Server </a> </li> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/guides/how-to-guides/collect-pageviews-serverside/"> Collecting Pageviews on the Server Side </a> </li> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/guides/how-to-guides/create-push-notification/"> Creating a Push Notification </a> </li> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/guides/how-to-guides/cross-channel-tracking/"> Tracking Customers Across Channels and Devices </a> </li> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/guides/how-to-guides/dynamic-coupon-program/"> Setting up a Dynamic Coupon Program to Reward Loyal Customers </a> </li> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/guides/how-to-guides/forecast-with-sql/"> Forecasting LTV with SQL and Excel for E-Commerce </a> </li> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/guides/how-to-guides/import-historical-data/"> Importing Historical Data </a> </li> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/guides/how-to-guides/join-user-profiles/"> Joining User Profiles </a> </li> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/guides/how-to-guides/measure-advertising-funnel/"> Measuring Your Advertising Funnel </a> </li> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/guides/how-to-guides/measure-marketing-roi/"> Measuring the ROI of Your Marketing Campaigns </a> </li> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/guides/how-to-guides/migrate-from-other-tools/"> Migrating Code From Other Analytics Tools </a> </li> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/guides/how-to-guides/segment-and-attribution/"> Segment's Role in Attribution </a> </li> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/guides/how-to-guides/set-up-notifications-alerts/"> Setting Up Event-Triggered Notifications or Alerts </a> </li> </ul> </li> <li class="menu-item menu-item--gray " data-accordion data-class-active="menu-item--active"> <button class="menu-item__link flex flex--middle flex--justify" data-ref="accordion[trigger]"> <span class="flex__column"> Usage and Billing </span> <div class="menu-item__chevron flex__column flex__column--shrink"> <svg width="8" height="5" viewBox="0 0 8 5" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M8 .5c0-.28-.22-.5-.5-.5h-7a.495.495 0 00-.37.83l3.5 4c.09.1.22.17.37.17s.28-.07.37-.17l3.5-4C7.95.74 8 .63 8 .5z"/> </svg> </div> </button> <ul class="menu-item__body menu-item__body--nested" data-ref="accordion[body]"> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/guides/usage-and-billing/account-management/"> Account Management </a> </li> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/guides/usage-and-billing/billing/"> Billing and Account FAQs </a> </li> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/guides/usage-and-billing/mtus-and-throughput/"> MTUs, Throughput and Billing </a> </li> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/guides/usage-and-billing/discounts-for-startups-npos/"> Discounts or Coupons </a> </li> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/guides/usage-and-billing/startup-program/"> Segment Startup Program </a> </li> </ul> </li> </ul> </li> <!-- - connections --> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <button class="menu-item__link menu-item__link--highlight menu-item__link--icon flex flex--middle" data-ref="accordion[trigger]"> <span class="menu-item__icon flex__column"> <svg viewBox="0 0 22 22" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M11 5.5c-3.05 0-5.5 2.45-5.5 5.5s2.45 5.5 5.5 5.5 5.5-2.45 5.5-5.5S14 5.5 11 5.5zm0 9.5c-2.2 0-4-1.8-4-4s1.8-4 4-4 4 1.8 4 4-1.8 4-4 4zM3 0C1.3 0 0 1.35 0 3s1.35 3 3 3 3-1.35 3-3-1.35-3-3-3zm0 4.5c-.85 0-1.5-.65-1.5-1.5S2.15 1.5 3 1.5s1.5.65 1.5 1.5S3.8 4.5 3 4.5zM3 16c-1.65 0-3 1.35-3 3s1.35 3 3 3 3-1.35 3-3-1.35-3-3-3zm0 4.5c-.85 0-1.5-.65-1.5-1.5s.65-1.5 1.5-1.5 1.5.65 1.5 1.5-.7 1.5-1.5 1.5zM19 16c-1.65 0-3 1.35-3 3s1.35 3 3 3 3-1.35 3-3-1.35-3-3-3zm0 4.5c-.85 0-1.5-.65-1.5-1.5s.65-1.5 1.5-1.5 1.5.65 1.5 1.5-.7 1.5-1.5 1.5zM19 0c-1.65 0-3 1.35-3 3s1.35 3 3 3 3-1.35 3-3-1.35-3-3-3zm0 4.5c-.85 0-1.5-.65-1.5-1.5s.65-1.5 1.5-1.5 1.5.65 1.5 1.5-.7 1.5-1.5 1.5z"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M17.98 5.08l-3.1 3.1-1.06-1.06 3.1-3.1 1.06 1.06zM8.08 14.98l-3.05 3.05-1.06-1.06 3.05-3.05 1.06 1.06zM5.035 4.224l3.05 3.1-1.07 1.052-3.05-3.1 1.07-1.052zM14.726 13.965l3.05 3-1.052 1.07-3.05-3 1.052-1.07z" /> </svg> </span> <span class="flex__column">Connections</span> </button> <ul class="menu-item__body" data-ref="accordion[body]"> <li class="menu-item menu-item--green " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link flex" href="/docs/connections/">Overview</a> </li> <li class="menu-item menu-item--gray " data-accordion data-class-active="menu-item--active"> <button class="menu-item__link flex flex--middle flex--justify" data-ref="accordion[trigger]"> <span class="flex__column"> The Segment Spec </span> <div class="menu-item__chevron flex__column flex__column--shrink"> <svg width="8" height="5" viewBox="0 0 8 5" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M8 .5c0-.28-.22-.5-.5-.5h-7a.495.495 0 00-.37.83l3.5 4c.09.1.22.17.37.17s.28-.07.37-.17l3.5-4C7.95.74 8 .63 8 .5z"/> </svg> </div> </button> <ul class="menu-item__body menu-item__body--nested" data-ref="accordion[body]"> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/connections/spec/"> Spec Overview </a> </li> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/connections/spec/page/"> Spec: Page </a> </li> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/connections/spec/screen/"> Spec: Screen </a> </li> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/connections/spec/track/"> Spec: Track </a> </li> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/connections/spec/group/"> Spec: Group </a> </li> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/connections/spec/identify/"> Spec: Identify </a> </li> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/connections/spec/alias/"> Spec: Alias </a> </li> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/connections/spec/copilot/"> Spec: AI Copilot </a> </li> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/connections/spec/common/"> Spec: Common Fields </a> </li> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/connections/spec/mobile/"> Native Mobile Spec </a> </li> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/connections/spec/native-mobile-spec/"> What is the native mobile spec? </a> </li> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/connections/spec/mobile-packaging-sdks/"> Packaging SDKs for Mobile Destinations </a> </li> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/connections/spec/semantic/"> Spec: Semantic Events </a> </li> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/connections/spec/b2b-saas/"> Spec: B2B SaaS </a> </li> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/connections/spec/ecommerce/v2/"> Spec: Ecommerce Events </a> </li> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/connections/spec/ecommerce-tracking-plan/"> Ecommerce Tracking Plans </a> </li> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/connections/spec/video/"> Video Spec </a> </li> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/connections/spec/best-practices-identify/"> Best Practices for Identifying Users </a> </li> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/connections/spec/best-practices-event/"> Best Practices for Event Calls </a> </li> </ul> </li> <li class="menu-item menu-item--gray " data-accordion data-class-active="menu-item--active"> <button class="menu-item__link flex flex--middle flex--justify" data-ref="accordion[trigger]"> <span class="flex__column"> Sources </span> <div class="menu-item__chevron flex__column flex__column--shrink"> <svg width="8" height="5" viewBox="0 0 8 5" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M8 .5c0-.28-.22-.5-.5-.5h-7a.495.495 0 00-.37.83l3.5 4c.09.1.22.17.37.17s.28-.07.37-.17l3.5-4C7.95.74 8 .63 8 .5z"/> </svg> </div> </button> <ul class="menu-item__body menu-item__body--nested" data-ref="accordion[body]"> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/connections/sources/"> Sources Overview </a> </li> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/connections/sources/catalog/"> <div class="menu-item__icon menu-item__icon--small flex__column"> <svg viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M14 3c0-.55-.45-1-1-1H3c-.55 0-1 .45-1 1v1h12V3zm-2-3H4c-.55 0-1 .45-1 1h10c0-.55-.45-1-1-1zm3 5H1c-.55 0-1 .45-1 1v9c0 .55.45 1 1 1h14c.55 0 1-.45 1-1V6c0-.55-.45-1-1-1zm-3 6c0 .55-.45 1-1 1H5c-.55 0-1-.45-1-1V9h1v2h6V9h1v2z"/> </svg> </div> Sources Catalog </a> </li> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/connections/sources/about-cloud-sources/"> Cloud Sources </a> </li> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/connections/sources/debugger/"> Source Debugger </a> </li> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/connections/sources/custom-domain/"> Segment-Managed Custom Domain </a> </li> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/connections/sources/catalog/libraries/website/javascript/custom-proxy/"> Self-Managed Custom Proxy </a> </li> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/connections/sources/visual-tagger/"> Visual Tagger </a> </li> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <button class="menu-item__link flex flex--middle flex--justify" data-ref="accordion[trigger]"> <span class="flex__column"> Schema </span> <div class="menu-item__chevron flex__column flex__column--shrink"> <svg width="8" height="5" 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href="/docs/engage/campaigns/sms-campaigns/"> SMS Campaigns </a> </li> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/engage/campaigns/broadcasts/"> Broadcasts </a> </li> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/engage/campaigns/whatsapp-campaigns/"> WhatsApp Campaigns </a> </li> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <button class="menu-item__link flex flex--middle flex--justify" data-ref="accordion[trigger]"> <span class="flex__column"> Mobile Push </span> <div class="menu-item__chevron flex__column flex__column--shrink"> <svg width="8" height="5" viewBox="0 0 8 5" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M8 .5c0-.28-.22-.5-.5-.5h-7a.495.495 0 00-.37.83l3.5 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href="/docs/privacy/data-controls/"> Data Controls and Alerts </a> </li> </ul> </li> <li class="menu-item menu-item--gray menu-item--active" data-accordion data-class-active="menu-item--active"> <button class="menu-item__link flex flex--middle flex--justify" data-ref="accordion[trigger]"> <span class="flex__column"> GDPR </span> <div class="menu-item__chevron flex__column flex__column--shrink"> <svg width="8" height="5" viewBox="0 0 8 5" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M8 .5c0-.28-.22-.5-.5-.5h-7a.495.495 0 00-.37.83l3.5 4c.09.1.22.17.37.17s.28-.07.37-.17l3.5-4C7.95.74 8 .63 8 .5z"/> </svg> </div> </button> <ul class="menu-item__body menu-item__body--nested" data-ref="accordion[body]"> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/privacy/complying-with-the-gdpr/"> Complying With GDPR </a> </li> <li class="menu-item " 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<button class="menu-item__link menu-item__link--highlight menu-item__link--icon flex flex--middle" data-ref="accordion[trigger]"> <span class="menu-item__icon flex__column"> <svg viewBox="0 0 22 21" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M11 1.5a1.95 1.95 0 100 3.9 1.95 1.95 0 000-3.9zM7.55 3.45a3.45 3.45 0 116.9 0 3.45 3.45 0 01-6.9 0zM3.45 13.9c-.304 0-.568.047-.715.12l-.021.012-.023.01A2.009 2.009 0 001.5 15.85c0 1.086.864 1.95 1.95 1.95.483 0 .96-.208 1.348-.558A1.88 1.88 0 005.4 15.85c0-1.036-.914-1.95-1.95-1.95zm-1.362-1.232c.448-.217.973-.268 1.362-.268 1.864 0 3.45 1.586 3.45 3.45a3.38 3.38 0 01-1.098 2.508c-.612.55-1.435.942-2.352.942A3.439 3.439 0 010 15.85c0-1.4.876-2.662 2.088-3.182zM18.05 13.9a1.95 1.95 0 100 3.9 1.95 1.95 0 000-3.9zm-3.45 1.95a3.45 3.45 0 116.9 0 3.45 3.45 0 01-6.9 0z" /> <path fill-rule="evenodd" clip-rule="evenodd" d="M8.75 4.423C5.465 5.336 3.1 8.299 3.1 11.8c0 .401.045.81.095 1.267l-1.49.166-.002-.018A12.79 12.79 0 011.6 11.8c0-4.199 2.836-7.736 6.75-8.823l.4 1.446zM5.602 17.442c1.373 1.236 3.197 2.008 5.148 2.008 1.999 0 3.774-.77 5.148-2.008l1.004 1.116c-1.626 1.462-3.75 2.392-6.152 2.392-2.349 0-4.525-.928-6.152-2.392l1.004-1.116zM18.35 11.8c0-3.276-2.046-6.054-4.963-7.148l.526-1.404c3.483 1.306 5.937 4.628 5.937 8.552 0 .492-.054.977-.103 1.415l-.002.018-1.49-.166c.05-.457.095-.866.095-1.267zM14.614 9.38l-4.012 5.732L6.97 11.48l1.06-1.06 2.368 2.368 2.988-4.268 1.228.86z" /> </svg> </span> <span class="flex__column">Protocols</span> </button> <ul class="menu-item__body" data-ref="accordion[body]"> <li class="menu-item menu-item--green " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link flex" href="/docs/protocols/">Protocols Overview</a> </li> <li class="menu-item menu-item--gray " data-accordion data-class-active="menu-item--active"> <button class="menu-item__link flex flex--middle flex--justify" data-ref="accordion[trigger]"> <span class="flex__column"> Create a Tracking Plan </span> <div class="menu-item__chevron flex__column flex__column--shrink"> <svg width="8" height="5" viewBox="0 0 8 5" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M8 .5c0-.28-.22-.5-.5-.5h-7a.495.495 0 00-.37.83l3.5 4c.09.1.22.17.37.17s.28-.07.37-.17l3.5-4C7.95.74 8 .63 8 .5z"/> </svg> </div> </button> <ul class="menu-item__body menu-item__body--nested" data-ref="accordion[body]"> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/protocols/tracking-plan/best-practices/"> Data Collection Best Practices </a> </li> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/protocols/tracking-plan/create/"> The Tracking Plan </a> </li> <li class="menu-item " data-accordion 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data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/getting-started/use-cases/reference//"> Use Cases Reference </a> </li> </ul> </li> </ul> </li> <!-- 01-what-is-segment.md - guides --> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <button class="menu-item__link menu-item__link--highlight menu-item__link--icon flex flex--middle" data-ref="accordion[trigger]"> <span class="menu-item__icon flex__column"> <svg viewBox="0 0 20 21" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1 9a1 1 0 100-2 1 1 0 000 2z" /> <path fill-rule="evenodd" clip-rule="evenodd" d="M17.693 2.29c-.652-.163-1.673-.283-3.07-.05a6.973 6.973 0 00-3.048 1.297 6.234 6.234 0 00-.825.739v11.74c.822-.72 2.03-1.49 3.627-1.756 1.56-.26 2.748-.263 3.56-.195.112.01.216.02.313.031V2.466a4.431 4.431 0 00-.557-.176zm.898.339l-.001-.001h.001zM19 2l.416-.624.334.223V16.04l-.983-.328h-.002a2.957 2.957 0 00-.2-.049 6.303 6.303 0 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00-.935-.823A8.473 8.473 0 005.623.76C4.02.493 2.791.623 1.943.835a5.61 5.61 0 00-.974.335 3.626 3.626 0 00-.37.196l-.008.005-.004.003-.002.001S.584 1.376 1 2l-.416-.624-.334.223V5h1.5V2.467c.141-.056.327-.12.557-.177zm-.898.339l.001-.001H1.41zm7.95 15.76z"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M18.75 14.844v5.006l-8.843-1.106.186-1.488 7.157.894v-3.306h1.5z" /> <path fill-rule="evenodd" clip-rule="evenodd" d="M2.75 18.29V15h-1.5v5.022l8.857-1.28-.214-1.484L2.75 18.29z" /> </svg> </span> <span class="flex__column">Guides</span> </button> <ul class="menu-item__body" data-ref="accordion[body]"> <li class="menu-item menu-item--green " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link flex" href="/docs/guides/">An Introduction to Segment</a> </li> <li class="menu-item menu-item--green " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link flex" href="/docs/guides/intro-impl/">For Developers</a> </li> <li class="menu-item menu-item--green " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link flex" href="/docs/guides/intro-user/">For Data Users</a> </li> <li class="menu-item menu-item--green " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link flex" href="/docs/guides/intro-admin/">For Workspace Admins</a> </li> <li class="menu-item menu-item--green " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link flex" href="/docs/guides/filtering-data/">Filtering your Segment Data</a> </li> <li class="menu-item menu-item--green " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link flex" href="/docs/guides/duplicate-data/">Handling Duplicate Data</a> </li> <li class="menu-item menu-item--green " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link flex" href="/docs/guides/ignore-bots/">Internet Bots</a> </li> <li class="menu-item menu-item--green " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link flex" href="/docs/guides/segment-vs-tag-managers/">Segment vs. Tag Managers</a> </li> <li class="menu-item menu-item--green " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link flex" href="/docs/guides/what-is-replay/">Replay</a> </li> <li class="menu-item menu-item--green " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link flex" href="/docs/guides/regional-segment/">Regional Segment</a> </li> <li class="menu-item menu-item--green " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link flex" href="/docs/guides/audiences-and-journeys/">Audiences and Journeys</a> </li> <li class="menu-item menu-item--gray " data-accordion data-class-active="menu-item--active"> <button class="menu-item__link flex flex--middle flex--justify" data-ref="accordion[trigger]"> <span class="flex__column"> How-to Guides </span> <div class="menu-item__chevron flex__column flex__column--shrink"> <svg width="8" height="5" viewBox="0 0 8 5" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M8 .5c0-.28-.22-.5-.5-.5h-7a.495.495 0 00-.37.83l3.5 4c.09.1.22.17.37.17s.28-.07.37-.17l3.5-4C7.95.74 8 .63 8 .5z"/> </svg> </div> </button> <ul class="menu-item__body menu-item__body--nested" data-ref="accordion[body]"> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/guides/how-to-guides/"> How-to Guides Index </a> </li> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/guides/how-to-guides/automated-multichannel-reengagement/"> Automating Multi-Channel Re-Engagement Campaigns </a> </li> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/guides/how-to-guides/collect-on-client-or-server/"> Collecting Data on the Client or Server </a> </li> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/guides/how-to-guides/collect-pageviews-serverside/"> Collecting Pageviews on the Server Side </a> </li> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/guides/how-to-guides/create-push-notification/"> Creating a Push Notification </a> </li> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/guides/how-to-guides/cross-channel-tracking/"> Tracking Customers Across Channels and Devices </a> </li> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/guides/how-to-guides/dynamic-coupon-program/"> Setting up a Dynamic Coupon Program to Reward Loyal Customers </a> </li> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/guides/how-to-guides/forecast-with-sql/"> Forecasting LTV with SQL and Excel for E-Commerce </a> </li> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/guides/how-to-guides/import-historical-data/"> Importing Historical Data </a> </li> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/guides/how-to-guides/join-user-profiles/"> Joining User Profiles </a> </li> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/guides/how-to-guides/measure-advertising-funnel/"> Measuring Your Advertising Funnel </a> </li> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/guides/how-to-guides/measure-marketing-roi/"> Measuring the ROI of Your Marketing Campaigns </a> </li> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/guides/how-to-guides/migrate-from-other-tools/"> Migrating Code From Other Analytics Tools </a> </li> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/guides/how-to-guides/segment-and-attribution/"> Segment's Role in Attribution </a> </li> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/guides/how-to-guides/set-up-notifications-alerts/"> Setting Up Event-Triggered Notifications or Alerts </a> </li> </ul> </li> <li class="menu-item menu-item--gray " data-accordion data-class-active="menu-item--active"> <button class="menu-item__link flex flex--middle flex--justify" data-ref="accordion[trigger]"> <span class="flex__column"> Usage and Billing </span> <div class="menu-item__chevron flex__column flex__column--shrink"> <svg width="8" height="5" viewBox="0 0 8 5" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M8 .5c0-.28-.22-.5-.5-.5h-7a.495.495 0 00-.37.83l3.5 4c.09.1.22.17.37.17s.28-.07.37-.17l3.5-4C7.95.74 8 .63 8 .5z"/> </svg> </div> </button> <ul class="menu-item__body menu-item__body--nested" data-ref="accordion[body]"> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/guides/usage-and-billing/account-management/"> Account Management </a> </li> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/guides/usage-and-billing/billing/"> Billing and Account FAQs </a> </li> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/guides/usage-and-billing/mtus-and-throughput/"> MTUs, Throughput and Billing </a> </li> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/guides/usage-and-billing/discounts-for-startups-npos/"> Discounts or Coupons </a> </li> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/guides/usage-and-billing/startup-program/"> Segment Startup Program </a> </li> </ul> </li> </ul> </li> <!-- 01-what-is-segment.md - connections --> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <button class="menu-item__link menu-item__link--highlight menu-item__link--icon flex flex--middle" data-ref="accordion[trigger]"> <span class="menu-item__icon flex__column"> <svg viewBox="0 0 22 22" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M11 5.5c-3.05 0-5.5 2.45-5.5 5.5s2.45 5.5 5.5 5.5 5.5-2.45 5.5-5.5S14 5.5 11 5.5zm0 9.5c-2.2 0-4-1.8-4-4s1.8-4 4-4 4 1.8 4 4-1.8 4-4 4zM3 0C1.3 0 0 1.35 0 3s1.35 3 3 3 3-1.35 3-3-1.35-3-3-3zm0 4.5c-.85 0-1.5-.65-1.5-1.5S2.15 1.5 3 1.5s1.5.65 1.5 1.5S3.8 4.5 3 4.5zM3 16c-1.65 0-3 1.35-3 3s1.35 3 3 3 3-1.35 3-3-1.35-3-3-3zm0 4.5c-.85 0-1.5-.65-1.5-1.5s.65-1.5 1.5-1.5 1.5.65 1.5 1.5-.7 1.5-1.5 1.5zM19 16c-1.65 0-3 1.35-3 3s1.35 3 3 3 3-1.35 3-3-1.35-3-3-3zm0 4.5c-.85 0-1.5-.65-1.5-1.5s.65-1.5 1.5-1.5 1.5.65 1.5 1.5-.7 1.5-1.5 1.5zM19 0c-1.65 0-3 1.35-3 3s1.35 3 3 3 3-1.35 3-3-1.35-3-3-3zm0 4.5c-.85 0-1.5-.65-1.5-1.5s.65-1.5 1.5-1.5 1.5.65 1.5 1.5-.7 1.5-1.5 1.5z"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M17.98 5.08l-3.1 3.1-1.06-1.06 3.1-3.1 1.06 1.06zM8.08 14.98l-3.05 3.05-1.06-1.06 3.05-3.05 1.06 1.06zM5.035 4.224l3.05 3.1-1.07 1.052-3.05-3.1 1.07-1.052zM14.726 13.965l3.05 3-1.052 1.07-3.05-3 1.052-1.07z" /> </svg> </span> <span class="flex__column">Connections</span> </button> <ul class="menu-item__body" data-ref="accordion[body]"> <li class="menu-item menu-item--green " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link flex" href="/docs/connections/">Overview</a> </li> <li class="menu-item menu-item--gray " data-accordion data-class-active="menu-item--active"> <button class="menu-item__link flex flex--middle flex--justify" data-ref="accordion[trigger]"> <span class="flex__column"> The Segment Spec </span> <div class="menu-item__chevron flex__column flex__column--shrink"> <svg width="8" height="5" viewBox="0 0 8 5" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M8 .5c0-.28-.22-.5-.5-.5h-7a.495.495 0 00-.37.83l3.5 4c.09.1.22.17.37.17s.28-.07.37-.17l3.5-4C7.95.74 8 .63 8 .5z"/> </svg> </div> </button> <ul class="menu-item__body menu-item__body--nested" data-ref="accordion[body]"> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/connections/spec/"> Spec Overview </a> </li> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/connections/spec/page/"> Spec: Page </a> </li> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/connections/spec/screen/"> Spec: Screen </a> </li> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/connections/spec/track/"> Spec: Track </a> </li> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/connections/spec/group/"> Spec: Group </a> </li> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/connections/spec/identify/"> Spec: Identify </a> </li> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/connections/spec/alias/"> Spec: Alias </a> </li> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/connections/spec/copilot/"> Spec: AI Copilot </a> </li> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/connections/spec/common/"> Spec: Common Fields </a> </li> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/connections/spec/mobile/"> Native Mobile Spec </a> </li> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/connections/spec/native-mobile-spec/"> What is the native mobile spec? </a> </li> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/connections/spec/mobile-packaging-sdks/"> Packaging SDKs for Mobile Destinations </a> </li> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/connections/spec/semantic/"> Spec: Semantic Events </a> </li> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/connections/spec/b2b-saas/"> Spec: B2B SaaS </a> </li> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/connections/spec/ecommerce/v2/"> Spec: Ecommerce Events </a> </li> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/connections/spec/ecommerce-tracking-plan/"> Ecommerce Tracking Plans </a> </li> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/connections/spec/video/"> Video Spec </a> </li> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/connections/spec/best-practices-identify/"> Best Practices for Identifying Users </a> </li> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/connections/spec/best-practices-event/"> Best Practices for Event Calls </a> </li> </ul> </li> <li class="menu-item menu-item--gray " data-accordion data-class-active="menu-item--active"> <button class="menu-item__link flex flex--middle flex--justify" data-ref="accordion[trigger]"> <span class="flex__column"> Sources </span> <div class="menu-item__chevron flex__column flex__column--shrink"> <svg width="8" height="5" viewBox="0 0 8 5" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M8 .5c0-.28-.22-.5-.5-.5h-7a.495.495 0 00-.37.83l3.5 4c.09.1.22.17.37.17s.28-.07.37-.17l3.5-4C7.95.74 8 .63 8 .5z"/> </svg> </div> </button> <ul class="menu-item__body menu-item__body--nested" data-ref="accordion[body]"> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/connections/sources/"> Sources Overview </a> </li> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/connections/sources/catalog/"> <div class="menu-item__icon menu-item__icon--small flex__column"> <svg viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M14 3c0-.55-.45-1-1-1H3c-.55 0-1 .45-1 1v1h12V3zm-2-3H4c-.55 0-1 .45-1 1h10c0-.55-.45-1-1-1zm3 5H1c-.55 0-1 .45-1 1v9c0 .55.45 1 1 1h14c.55 0 1-.45 1-1V6c0-.55-.45-1-1-1zm-3 6c0 .55-.45 1-1 1H5c-.55 0-1-.45-1-1V9h1v2h6V9h1v2z"/> </svg> </div> Sources Catalog </a> </li> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/connections/sources/about-cloud-sources/"> Cloud Sources </a> </li> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/connections/sources/debugger/"> Source Debugger </a> </li> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/connections/sources/custom-domain/"> Segment-Managed Custom Domain </a> </li> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/connections/sources/catalog/libraries/website/javascript/custom-proxy/"> Self-Managed Custom Proxy </a> </li> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/connections/sources/visual-tagger/"> Visual Tagger </a> </li> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <button class="menu-item__link flex flex--middle flex--justify" data-ref="accordion[trigger]"> <span class="flex__column"> Schema </span> <div class="menu-item__chevron flex__column flex__column--shrink"> <svg width="8" height="5" viewBox="0 0 8 5" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M8 .5c0-.28-.22-.5-.5-.5h-7a.495.495 0 00-.37.83l3.5 4c.09.1.22.17.37.17s.28-.07.37-.17l3.5-4C7.95.74 8 .63 8 .5z"/> </svg> </div> </button> <ul class="menu-item__body menu-item__body--nested" data-ref="accordion[body]"> <li class="menu-item"> <a class="menu-item__link flex" href="/docs/connections/sources/schema//">Schema Controls</a> </li> <li class="menu-item"> <a class="menu-item__link flex" href="/docs/connections/sources/schema/destination-data-control/">Using Schema Controls</a> </li> <li class="menu-item"> <a class="menu-item__link flex" href="/docs/connections/sources/schema/schema-unique-limits/">Schema Unique Limits</a> </li> </ul> </li> </ul> </li> <li class="menu-item menu-item--gray " data-accordion data-class-active="menu-item--active"> <button class="menu-item__link flex flex--middle flex--justify" data-ref="accordion[trigger]"> <span class="flex__column"> Destinations </span> <div class="menu-item__chevron flex__column flex__column--shrink"> <svg width="8" height="5" viewBox="0 0 8 5" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M8 .5c0-.28-.22-.5-.5-.5h-7a.495.495 0 00-.37.83l3.5 4c.09.1.22.17.37.17s.28-.07.37-.17l3.5-4C7.95.74 8 .63 8 .5z"/> </svg> </div> </button> <ul class="menu-item__body menu-item__body--nested" data-ref="accordion[body]"> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/connections/destinations/"> Destinations Overview </a> </li> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <a class="menu-item__link menu-item__link--icon flex" href="/docs/connections/destinations/actions/"> Destination Actions </a> </li> <li class="menu-item 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01-what-is-segment.md - protocols --> <li class="menu-item " data-accordion data-class-active="menu-item--active"> <button class="menu-item__link menu-item__link--highlight menu-item__link--icon flex flex--middle" data-ref="accordion[trigger]"> <span class="menu-item__icon flex__column"> <svg viewBox="0 0 22 21" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M11 1.5a1.95 1.95 0 100 3.9 1.95 1.95 0 000-3.9zM7.55 3.45a3.45 3.45 0 116.9 0 3.45 3.45 0 01-6.9 0zM3.45 13.9c-.304 0-.568.047-.715.12l-.021.012-.023.01A2.009 2.009 0 001.5 15.85c0 1.086.864 1.95 1.95 1.95.483 0 .96-.208 1.348-.558A1.88 1.88 0 005.4 15.85c0-1.036-.914-1.95-1.95-1.95zm-1.362-1.232c.448-.217.973-.268 1.362-.268 1.864 0 3.45 1.586 3.45 3.45a3.38 3.38 0 01-1.098 2.508c-.612.55-1.435.942-2.352.942A3.439 3.439 0 010 15.85c0-1.4.876-2.662 2.088-3.182zM18.05 13.9a1.95 1.95 0 100 3.9 1.95 1.95 0 000-3.9zm-3.45 1.95a3.45 3.45 0 116.9 0 3.45 3.45 0 01-6.9 0z" /> <path 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18.6047V21H15.75V15H14.25V17.0209L9.75 15.4958V8.50419L14.25 6.97906V9H15.75V3H14.25ZM8.25 9.01256L3.75 10.5377V13.4623L8.25 14.9874V9.01256ZM6.75 20.25V16.0628L9.75916 17.0827L8.49223 20.25H6.75ZM15 13.0002C15.5523 13.0002 16 12.5525 16 12.0002C16 11.448 15.5523 11.0002 15 11.0002C14.4477 11.0002 14 11.448 14 12.0002C14 12.5525 14.4477 13.0002 15 13.0002ZM18 12.75H23V11.25H18V12.75ZM21.5304 5.53039L18.5304 8.53039L17.4697 7.46973L20.4697 4.46973L21.5304 5.53039ZM21.5304 18.4697L18.5304 15.4697L17.4697 16.5304L20.4697 19.5304L21.5304 18.4697Z"/> </svg> </div> <div class="flex__column">Release Notes</div> </a> </li> --> </ul> </nav> </div> </div> </div> </nav> <article class="home page" data-tracking-scroll> <div class="home__body page__body"> <div><h1 id="segment-documentation" class="home__heading"> Segment Documentation </h1><div class="home__markdown markdown" data-headings-anchors> <p>Learn how to use Segment to collect, responsibly manage, and integrate your customer data with hundreds of tools.</p> <div class="flex flex--wrap waffle waffle--large"> <div class="flex__column flex__column--12 flex__column--12@medium flex"> <div> <a class="reference-button" href="/docs/getting-started/"> <span class="reference-button__icon "> <svg viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M7 18a1 1 0 100-2 1 1 0 000 2z" /> <path fill-rule="evenodd" clip-rule="evenodd" d="M7 16.5a.5.5 0 100 1 .5.5 0 000-1zm1 .5a1 1 0 11-2 0 1 1 0 012 0z" /> <path d="M4 21a1 1 0 100-2 1 1 0 000 2z" /> <path fill-rule="evenodd" clip-rule="evenodd" d="M4 19.5a.5.5 0 100 1 .5.5 0 000-1zm1 .5a1 1 0 11-2 0 1 1 0 012 0zM14.349 6.792l-7.846 7.5-5.058-5.058L14.35 6.792zM4.513 10.18l2.014 2.014L9.65 9.208l-5.138.972zM17.208 9.651l-2.442 12.904-5.058-5.058 7.5-7.846zm-5.402 7.822l2.014 2.014.972-5.138-2.986 3.124z" /> <path fill-rule="evenodd" clip-rule="evenodd" d="M22.212 1.716l-.846 6.222-10.079 10.077-1.06-1.06 9.721-9.72.508-3.74-3.686.553-9.725 9.725-1.06-1.06L16.058 2.638l6.154-.922z" /> <path fill-rule="evenodd" clip-rule="evenodd" d="M17.474 10.778l-4.28-4.205 1.05-1.07 4.282 4.205-1.052 1.07z" /> </svg> </span> <h5 class="reference-button__heading"> Getting started with Segment </h5> <div class="reference-button__content"> <p>Learn about Segment, plan and work through a basic implementation, and explore features and extensions.</p> </div> </a> </div> </div> </div> <h2 id="how-can-segment-help-you">How can Segment help you?</h2> <div class="flex flex--wrap waffle waffle--large"> <div class="flex__column flex__column--12 flex__column--6@medium flex"> <div> <a class="reference-button" href="/docs/connections/"> <span class="reference-button__icon "> <svg viewBox="0 0 22 22" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M11 5.5c-3.05 0-5.5 2.45-5.5 5.5s2.45 5.5 5.5 5.5 5.5-2.45 5.5-5.5S14 5.5 11 5.5zm0 9.5c-2.2 0-4-1.8-4-4s1.8-4 4-4 4 1.8 4 4-1.8 4-4 4zM3 0C1.3 0 0 1.35 0 3s1.35 3 3 3 3-1.35 3-3-1.35-3-3-3zm0 4.5c-.85 0-1.5-.65-1.5-1.5S2.15 1.5 3 1.5s1.5.65 1.5 1.5S3.8 4.5 3 4.5zM3 16c-1.65 0-3 1.35-3 3s1.35 3 3 3 3-1.35 3-3-1.35-3-3-3zm0 4.5c-.85 0-1.5-.65-1.5-1.5s.65-1.5 1.5-1.5 1.5.65 1.5 1.5-.7 1.5-1.5 1.5zM19 16c-1.65 0-3 1.35-3 3s1.35 3 3 3 3-1.35 3-3-1.35-3-3-3zm0 4.5c-.85 0-1.5-.65-1.5-1.5s.65-1.5 1.5-1.5 1.5.65 1.5 1.5-.7 1.5-1.5 1.5zM19 0c-1.65 0-3 1.35-3 3s1.35 3 3 3 3-1.35 3-3-1.35-3-3-3zm0 4.5c-.85 0-1.5-.65-1.5-1.5s.65-1.5 1.5-1.5 1.5.65 1.5 1.5-.7 1.5-1.5 1.5z" /> <path fill-rule="evenodd" clip-rule="evenodd" d="M17.98 5.08l-3.1 3.1-1.06-1.06 3.1-3.1 1.06 1.06zM8.08 14.98l-3.05 3.05-1.06-1.06 3.05-3.05 1.06 1.06zM5.035 4.224l3.05 3.1-1.07 1.052-3.05-3.1 1.07-1.052zM14.726 13.965l3.05 3-1.052 1.07-3.05-3 1.052-1.07z" /> </svg> </span> <h5 class="reference-button__heading"> Simplify data collection </h5> <div class="reference-button__content"> <p>Integrate the tools you need for analytics, growth, marketing, and more.</p> </div> </a> </div> </div> <div class="flex__column flex__column--12 flex__column--6@medium flex"> <div> <a class="reference-button" href="/docs/protocols/"> <span class="reference-button__icon "> <svg viewBox="0 0 22 21" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M11 1.5a1.95 1.95 0 100 3.9 1.95 1.95 0 000-3.9zM7.55 3.45a3.45 3.45 0 116.9 0 3.45 3.45 0 01-6.9 0zM3.45 13.9c-.304 0-.568.047-.715.12l-.021.012-.023.01A2.009 2.009 0 001.5 15.85c0 1.086.864 1.95 1.95 1.95.483 0 .96-.208 1.348-.558A1.88 1.88 0 005.4 15.85c0-1.036-.914-1.95-1.95-1.95zm-1.362-1.232c.448-.217.973-.268 1.362-.268 1.864 0 3.45 1.586 3.45 3.45a3.38 3.38 0 01-1.098 2.508c-.612.55-1.435.942-2.352.942A3.439 3.439 0 010 15.85c0-1.4.876-2.662 2.088-3.182zM18.05 13.9a1.95 1.95 0 100 3.9 1.95 1.95 0 000-3.9zm-3.45 1.95a3.45 3.45 0 116.9 0 3.45 3.45 0 01-6.9 0z" /> <path fill-rule="evenodd" clip-rule="evenodd" d="M8.75 4.423C5.465 5.336 3.1 8.299 3.1 11.8c0 .401.045.81.095 1.267l-1.49.166-.002-.018A12.79 12.79 0 011.6 11.8c0-4.199 2.836-7.736 6.75-8.823l.4 1.446zM5.602 17.442c1.373 1.236 3.197 2.008 5.148 2.008 1.999 0 3.774-.77 5.148-2.008l1.004 1.116c-1.626 1.462-3.75 2.392-6.152 2.392-2.349 0-4.525-.928-6.152-2.392l1.004-1.116zM18.35 11.8c0-3.276-2.046-6.054-4.963-7.148l.526-1.404c3.483 1.306 5.937 4.628 5.937 8.552 0 .492-.054.977-.103 1.415l-.002.018-1.49-.166c.05-.457.095-.866.095-1.267zM14.614 9.38l-4.012 5.732L6.97 11.48l1.06-1.06 2.368 2.368 2.988-4.268 1.228.86z" /> </svg> </span> <h5 class="reference-button__heading"> Protect data integrity </h5> <div class="reference-button__content"> <p>Prevent data quality issues with a tracking schema and enforcement with Protocols.</p> </div> </a> </div> </div> <div class="flex__column flex__column--12 flex__column--6@medium flex"> <div> <a class="reference-button" href="/docs/engage/"> <span class="reference-button__icon "> <svg class="ub-w_24px ub-h_24px ub-dspl_flex ub-box-szg_border-box" viewBox="-3 -3 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><g><circle cx="9" cy="9" r="4.5"></circle><g><path d="M8,15.6c-2.9-0.4-5.3-2.8-5.7-5.7C2.1,8.2,2.5,6.5,3.4,5.2C3.6,5,3.5,4.7,3.3,4.5L2.5,3.7 C2.3,3.4,1.9,3.5,1.7,3.8C0.6,5.2,0,7,0,9v8.3C0,17.6,0.3,18,0.7,18H9c1.9,0,3.7-0.6,5.2-1.7c0.3-0.2,0.3-0.6,0.1-0.9l-0.8-0.8 c-0.2-0.2-0.5-0.2-0.7-0.1C11.5,15.5,9.8,15.9,8,15.6z"></path><path d="M10,2.3c2.9,0.4,5.3,2.8,5.7,5.7c0.2,1.8-0.2,3.4-1.1,4.7c-0.1,0.2-0.1,0.5,0.1,0.7l0.8,0.8 c0.2,0.2,0.7,0.2,0.9-0.1c1-1.5,1.7-3.3,1.7-5.2V0.7C18,0.3,17.7,0,17.3,0H9C7.1,0,5.3,0.6,3.8,1.6C3.5,1.8,3.5,2.2,3.7,2.5 l0.8,0.8C4.7,3.5,5,3.5,5.2,3.4C6.5,2.5,8.2,2,10,2.3z"></path></g></g></svg> </span> <h5 class="reference-button__heading"> Personalize experiences </h5> <div class="reference-button__content"> <p>Build audiences and journeys from real-time customer data to personalize experiences on every channel.</p> </div> </a> </div> </div> <div class="flex__column flex__column--12 flex__column--6@medium flex"> <div> <a class="reference-button" href="/docs/privacy/"> <span class="reference-button__icon "> <svg viewBox="0 0 17 22" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M7.5 20.558V.808H9v19.75H7.5z" /> <path fill-rule="evenodd" clip-rule="evenodd" d="M8.25 0l8.25 3.3v9.508c0 4.567-3.739 8.25-8.25 8.25A8.24 8.24 0 010 12.808V3.3L8.25 0zM1.5 4.316v8.492a6.74 6.74 0 006.75 6.75c3.689 0 6.75-3.018 6.75-6.75V4.316l-6.75-2.7-6.75 2.7z" /> <path fill-rule="evenodd" clip-rule="evenodd" d="M16 10.058H1v-1.5h15v1.5z" /> </svg> </span> <h5 class="reference-button__heading"> Respect users' privacy </h5> <div class="reference-button__content"> <p>Keep customer data private with Segment's data discovery and policy enforcement tools.</p> </div> </a> </div> </div> </div> <h2 id="get-data-into-segment">Get Data into Segment</h2> <p>The Segment Spec helps you identify, capture, and format meaningful data for use with Segment libraries and APIs as well as downstream tools.</p> <div class="flex flex--wrap waffle waffle--large"> <div class="flex__column flex__column--12 flex__column--4@medium flex"> <div> <a class="reference-button" href="/docs/connections/spec/"> <h5 class="reference-button__heading"> Segment calls </h5> <div class="reference-button__content"> <p>Use Track, Page, Identify, and other Segment tracking calls.</p> </div> </a> </div> </div> <div class="flex__column flex__column--12 flex__column--4@medium flex"> <div> <a class="reference-button" href="/docs/connections/spec/common/"> <h5 class="reference-button__heading"> Common traits </h5> <div class="reference-button__content"> <p>Save time by letting Segment calls collect information for you.</p> </div> </a> </div> </div> <div class="flex__column flex__column--12 flex__column--4@medium flex"> <div> <a class="reference-button" href="/docs/connections/spec/semantic/"> <h5 class="reference-button__heading"> Use case specs </h5> <div class="reference-button__content"> <p>Use our business-case specs to ensure that your tools get the most from your data.</p> </div> </a> </div> </div> </div> <h2 id="learning-about-segment">Learning about Segment</h2> <div class="flex flex--wrap waffle waffle--large"> <div class="flex__column flex__column--12 flex__column--6@medium flex"> <div> <a class="reference-button" href="/docs/guides/intro-impl/"> <span class="reference-button__icon "> <svg viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M5 9H4v1h1V9zm10-9H1C.45 0 0 .45 0 1v13c0 .55.45 1 1 1h3v1l2-1 2 1v-1h7c.55 0 1-.45 1-1V1c0-.55-.45-1-1-1zM4 13H2v-1h2v1zm10 0H8v-1h6v1zm0-2H3V2h11v9zM5 3H4v1h1V3zm0 4H4v1h1V7zm0-2H4v1h1V5z" /> </svg> </span> <h5 class="reference-button__heading"> Segment for Developers </h5> <div class="reference-button__content"> <p>The basics of your Segment implementation.</p> </div> </a> </div> </div> <div class="flex__column flex__column--12 flex__column--6@medium flex"> <div> <a class="reference-button" href="/docs/guides/how-to-guides/"> <span class="reference-button__icon "> <svg viewBox="0 0 12 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M0 1v14c0 .55.45 1 1 1h1V0H1C.45 0 0 .45 0 1zm11-1h-1v7L8 5 6 7V0H3v16h8c.55 0 1-.45 1-1V1c0-.55-.45-1-1-1z" /> </svg> </span> <h5 class="reference-button__heading"> How-To Guides </h5> <div class="reference-button__content"> <p>Over a dozen how-to guides that help you accomplish common tasks.</p> </div> </a> </div> </div> </div> <h2 id="connect-your-app-to-segment">Connect your app to Segment</h2> <div class="flex flex--wrap waffle waffle--large"> <div class="flex__column flex__column--12 flex__column--4@medium flex"> <div> <a class="reference-button" href="/docs/connections/sources/catalog/libraries/website/javascript/"> <h5 class="reference-button__heading reference-button__heading--centered"> JavaScript </h5> </a> </div> </div> <div class="flex__column flex__column--12 flex__column--4@medium flex"> <div> <a class="reference-button" href="/docs/connections/sources/catalog/libraries/mobile/swift-ios/"> <h5 class="reference-button__heading reference-button__heading--centered"> Swift </h5> </a> </div> </div> <div class="flex__column flex__column--12 flex__column--4@medium flex"> <div> <a class="reference-button" href="/docs/connections/sources/catalog/"> <h5 class="reference-button__heading reference-button__heading--centered"> All other Sources </h5> </a> </div> </div> </div> <h2 id="additional-resources">Additional Resources</h2> <div> <a class="reference-button" target="_blank" href="https://segment.com/academy/"> <span class="reference-button__icon "> <svg viewBox="0 0 16 15" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M0 14c0 .55.45 1 1 1h2c.55 0 1-.45 1-1V8.4L0 10v4zm6-5.5V14c0 .55.45 1 1 1h2c.55 0 1-.45 1-1V9l-1 1-3-1.5zM13 6l-1 1v7c0 .55.45 1 1 1h2c.55 0 1-.45 1-1V6.88c-.26.07-.58.12-1 .12-1.96 0-2-1-2-1zm2-6h-3c-.55 0-1 .45-1 1s.45 1 1 1h.59L8.8 5.78 5.45 4.11v.01C5.31 4.05 5.16 4 5 4c-.16 0-.31.05-.44.11V4.1l-4 2v.01C.23 6.28 0 6.61 0 7c0 .55.45 1 1 1 .16 0 .31-.05.44-.11v.01L5 6.12 8.55 7.9v-.01c.14.06.29.11.45.11.28 0 .53-.11.71-.29L14 3.41V4c0 .55.45 1 1 1s1-.45 1-1V1c0-.55-.45-1-1-1z" /> </svg> </span> <h5 class="reference-button__heading"> Totally new to Analytics? </h5> <div class="reference-button__content"> <p>Segment's Analytics Academy walks you through the wide world of analytics, including best practices, an overview of the most popular tools, and case studies of how other developers have achieved success.</p> </div> </a> </div> <div> <a class="reference-button" target="_blank" href="https://university.segment.com/"> <span class="reference-button__icon "> <svg viewBox="0 0 12 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M0 1v14c0 .55.45 1 1 1h1V0H1C.45 0 0 .45 0 1zm11-1h-1v7L8 5 6 7V0H3v16h8c.55 0 1-.45 1-1V1c0-.55-.45-1-1-1z" /> </svg> </span> <h5 class="reference-button__heading"> Want more hands-on guidance? </h5> <div class="reference-button__content"> <p>For a more hands-on tutorial of Segment, check out Segment University. 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