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<!DOCTYPE html> <html class="google" lang="en"> <script type="text/javascript" src="/_static/js/bundle-playback.js?v=HxkREWBo" charset="utf-8"></script> <script type="text/javascript" src="/_static/js/wombat.js?v=txqj7nKC" charset="utf-8"></script> <script>window.RufflePlayer=window.RufflePlayer||{};window.RufflePlayer.config={"autoplay":"on","unmuteOverlay":"hidden"};</script> <script type="text/javascript" src="/_static/js/ruffle/ruffle.js"></script> <script type="text/javascript"> __wm.init("https://web.archive.org/web"); __wm.wombat("http://www.google.com/intl/en/policies/privacy/frameworks/","20120321035010","https://web.archive.org/","web","/_static/", "1332301810"); </script> <link rel="stylesheet" type="text/css" href="/_static/css/banner-styles.css?v=S1zqJCYt" /> <link rel="stylesheet" type="text/css" href="/_static/css/iconochive.css?v=3PDvdIFv" />  <script> (function(H){H.className=H.className.replace(/\bgoogle\b/,'google-js')})(document.documentElement) </script> <meta charset="utf-8"> <meta content="initial-scale=1, minimum-scale=1, width=device-width" name="viewport"> <title>Self Regulatory Frameworks – Policies & Principles</title> <script src="//web.archive.org/web/20120321035010js_/http://www.google.com/js/gweb/analytics/autotrack.js"> </script> <script> new gweb.analytics.AutoTrack({ profile: 'UA-28138501-1' }); </script> <link href="//web.archive.org/web/20120321035010cs_/http://fonts.googleapis.com/css?family=Open+Sans:300,400,600,700&subset=latin" rel="stylesheet"> <link href="/web/20120321035010cs_/http://www.google.com/policies/css/default.css" rel="stylesheet"> <div class="maia-header" id="maia-header"> <div class="maia-aux"> <h1><a href="/web/20120321035010/http://www.google.com/"><img alt="Google" src="//web.archive.org/web/20120321035010im_/http://www.google.com/images/logos/google_logo_41.png"></a></h1> <h2><a href="/web/20120321035010/http://www.google.com/intl/en/policies/">Policies & Principles</a></h2></div></div> <div class="maia-nav maia-complex" id="maia-nav-x"> <div class="maia-aux"> <ul> <li><a href="/web/20120321035010/http://www.google.com/intl/en/policies/">Overview</a> <li class="active">Privacy <ul> <li class="active">Privacy Policy <li><a href="/web/20120321035010/http://www.google.com/intl/en/policies/privacy/ads/">Advertising</a> <li><a href="/web/20120321035010/http://www.google.com/intl/en/policies/privacy/principles/">Principles</a> <li><a href="/web/20120321035010/http://www.google.com/intl/en/policies/privacy/tools/">Tools</a> <li><a href="/web/20120321035010/http://www.google.com/intl/en/policies/privacy/blogs/">Blogs</a> <li><a href="/web/20120321035010/http://www.google.com/intl/en/policies/privacy/videos/">Videos</a> <li><a href="/web/20120321035010/http://www.google.com/intl/en/policies/privacy/faq/">FAQ</a></ul> <li><a href="/web/20120321035010/http://www.google.com/intl/en/policies/terms/">Terms of Service</a></ul></div></div> <div id="maia-main"> <div class="maia-nav" id="maia-nav-y"> <ul> <li><a href="/web/20120321035010/http://www.google.com/intl/en/policies/privacy/">Current version</a> <li><a href="/web/20120321035010/http://www.google.com/intl/en/policies/privacy/archive/">Past versions</a> <li>Self Regulatory Frameworks <li><a href="/web/20120321035010/http://www.google.com/intl/en/policies/privacy/key-terms/">Key terms</a></ul></div> <div class="maia-article"> <h1>Self Regulatory Frameworks</h1> <p>Last modified: March 1, 2012 <p>Google complies with the US-EU Safe Harbor Framework and the US-Swiss Safe Harbor Framework as set forth by the US Department of Commerce regarding the collection, use and retention of personal information from European Union member countries and Switzerland. Google has certified that it adheres to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access and enforcement. To learn more about the Safe Harbor program, and to view Google’s certification, please visit the <a href="https://web.archive.org/web/20120321035010/http://export.gov/safeharbor/">Safe Harbor website</a>. <p>Google is a member of the <a href="https://web.archive.org/web/20120321035010/http://www.networkadvertising.org/">Network Advertising Initiative</a> (NAI), a cooperative of companies committed to building responsible advertising policies across the Internet. Using a tool created by the NAI, you can learn more about other ad-serving companies and <a href="https://web.archive.org/web/20120321035010/http://www.networkadvertising.org/managing/opt_out.asp">opt out from their use of cookies</a> at the NAI website. <p>Google also adheres to the <a href="https://web.archive.org/web/20120321035010/http://www.youronlinechoices.com/uk/">UK Internet Advertising Bureau Good Practice Principles for Online Behavioural Advertising</a>, the <a href="https://web.archive.org/web/20120321035010/http://www.youronlinechoices.com.au/">Australian Best Practice Guideline for Online Behavioural Advertising</a> and <a href="https://web.archive.org/web/20120321035010/http://www.youronlinechoices.eu/">IAB Europe’s European Framework for Online Behavioural Advertising</a>.</div></div> <div id="maia-signature"></div> <div class="maia-footer" id="maia-footer"> <div id="maia-footer-global"> <div class="maia-aux"> <div class="maia-locales"><select onchange="var href=this[this.selectedIndex].value;if(href!=''){window.location.href=href};"> <option value="/intl/id/policies/privacy/frameworks/">Bahasa Indonesia <option value="/intl/ms/policies/privacy/frameworks/">Bahasa Melayu <option value="/intl/ca/policies/privacy/frameworks/">Català <option value="/intl/da/policies/privacy/frameworks/">Dansk <option value="/intl/de/policies/privacy/frameworks/">Deutsch <option value="/intl/et/policies/privacy/frameworks/">Eesti <option selected value="/intl/en/policies/privacy/frameworks/">English <option value="/intl/en-GB/policies/privacy/frameworks/">English (United Kingdom) <option value="/intl/es/policies/privacy/frameworks/">Español <option value="/intl/es-419/policies/privacy/frameworks/">Español (Latinoamérica Y El Caribe) <option value="/intl/fil/policies/privacy/frameworks/">Filipino <option value="/intl/fr/policies/privacy/frameworks/">Français <option value="/intl/hr/policies/privacy/frameworks/">Hrvatski <option value="/intl/it/policies/privacy/frameworks/">Italiano <option value="/intl/lv/policies/privacy/frameworks/">Latviešu <option value="/intl/lt/policies/privacy/frameworks/">Lietuvių <option value="/intl/hu/policies/privacy/frameworks/">Magyar <option value="/intl/nl/policies/privacy/frameworks/">Nederlands <option value="/intl/no/policies/privacy/frameworks/">Norsk <option value="/intl/pl/policies/privacy/frameworks/">Polski <option value="/intl/pt-BR/policies/privacy/frameworks/">Português (Brasil) <option value="/intl/pt-PT/policies/privacy/frameworks/">Português (Portugal) <option value="/intl/ro/policies/privacy/frameworks/">Română <option value="/intl/sk/policies/privacy/frameworks/">Slovenský <option value="/intl/sl/policies/privacy/frameworks/">Slovenščina <option value="/intl/fi/policies/privacy/frameworks/">Suomi <option value="/intl/sv/policies/privacy/frameworks/">Svenska <option value="/intl/vi/policies/privacy/frameworks/">Tiếng Việt <option value="/intl/tr/policies/privacy/frameworks/">Türkçe <option value="/intl/cs/policies/privacy/frameworks/">Čeština <option value="/intl/el/policies/privacy/frameworks/">Ελληνικά <option value="/intl/bg/policies/privacy/frameworks/">Български <option value="/intl/ru/policies/privacy/frameworks/">Русский <option value="/intl/sr/policies/privacy/frameworks/">Српски <option value="/intl/uk/policies/privacy/frameworks/">Українська <option value="/intl/iw/policies/privacy/frameworks/">עברית <option value="/intl/ar/policies/privacy/frameworks/">العربية <option value="/intl/fa/policies/privacy/frameworks/">فارسی <option value="/intl/hi/policies/privacy/frameworks/">हिन्दी <option value="/intl/th/policies/privacy/frameworks/">ไทย <option value="/intl/zh-CN/policies/privacy/frameworks/">中文 (中国) <option value="/intl/zh-TW/policies/privacy/frameworks/">中文 (台湾) <option value="/intl/ja/policies/privacy/frameworks/">日本語 <option value="/intl/ko/policies/privacy/frameworks/">한국어</select></div> <ul> <li><a href="/web/20120321035010/http://www.google.com/">Google</a> <li><a href="/web/20120321035010/http://www.google.com/intl/en/policies/">Privacy & Terms</a></ul></div></div></div>