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id="yle__contentAnchor" class="GridSystem-sc-39885cb3-2 dDfYFm"><div class="GridSystem__GridRow-sc-39885cb3-1 ArticlePage__ArticleRow-sc-41629861-2 ilNPAE jitmbX"><main class="ArticlePage__ArticlePageMainColumn-sc-41629861-0 bxSwIi"><div class="GridSystem__GridCell-sc-39885cb3-0 ArticlePage__ArticleGridCell-sc-41629861-1 cQGuBX fdHCsD"><div class="ArticleWrapper__Wrapper-sc-6cd7597f-0 iyVNsL"><article class="yle__article arkki-theme-default" data-vrsproduct="uutiset"><header class="yle__article__header"><div class="aw-1ag6w51 nvljT"><a href="/web/20240113203819/https://yle.fi/t/18-211012/fi" aria-label="Lisää artikkeleita aiheesta Kirjallisuus" class="aw-l7odld jXfkxq">Kirjallisuus</a></div><h1 class="sc-aXZVg cZXpWU yle__article__heading yle__article__heading--1">Suomesta on kadonnut satoja kirjakauppoja, eikä luisulle näy loppua</h1><p class="aw-1gybjub aw-5vja16 jxdWmn eeXVLF yle__article__paragraph">Kirjakauppoja on Suomessa yhä vähemmän. Lukion ja ammattikoulun oppikirjojen muuttuminen ilmaiseksi on vauhdittanut muutosta.</p><div class="aw-e30oo3 blLbha"></div><figure class="aw-u5oz0a clzEhy yle__article__figure"><script type="application/ld+json">{"@id":"74-20068963","@context":"https://web.archive.org/web/20240113203819/https://schema.org","image":{"@type":"ImageObject","description":"Toisen asteen oppikirjojen ilmaisuus teki loven liikevaihtoon, sanoo Suomalaisen Kirjakaupan toimitusjohtaja Minna Kokka.","copyrightHolder":"Jari Kovalainen / Yle","url":"https://web.archive.org/web/20240113203819/https://images.cdn.yle.fi/image/upload/ar_1.0,c_fill,g_faces,h_1200,w_1200/dpr_1.0/q_auto:eco/f_auto/fl_lossy/39-1224742659bf7f01c6e6","keywords":"Suomalainen kirjakauppa,Suomalainen Kirjakauppa,kirjakauppa,kirjakaupat,kirjallisuus,kirjailijat,kirjat,kustantajat,romaanit,taskukirjat,toimitusjohtajat,Kauppakeskus Redi,oppikirjat,myymälä,myymälät,kaupat,kirjojen postimyynti ja verkkokauppa,Kirjojen sähköinen kauppa"}}</script><div class="aw-1a00tic dksLJb"><div class="aw-1qvmjke bKIcxT"><div class="aw-gb4de1 kvzevs"><div class="aw-1njknqq"><picture><source data-testid="source-for-S" srcset="https://web.archive.org/web/20240113203819im_/https://images.cdn.yle.fi/image/upload/c_crop,h_4000,w_4000,x_0,y_0/ar_1.0,c_fill,g_faces,h_1200,w_1200/dpr_2.0/q_auto:eco/f_auto/fl_lossy/v1704720867/39-1224742659bf7f01c6e6 2x, https://web.archive.org/web/20240113203819im_/https://images.cdn.yle.fi/image/upload/c_crop,h_4000,w_4000,x_0,y_0/ar_1.0,c_fill,g_faces,h_1200,w_1200/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1704720867/39-1224742659bf7f01c6e6 1x"/><img alt="Suomalaisen Kirjakaupan toimitusjohtaja Minna Kokka." src="https://web.archive.org/web/20240113203819im_/https://images.cdn.yle.fi/image/upload/c_crop,h_2250,w_4000,x_0,y_455/ar_1.7777777777777777,c_fill,g_faces,h_675,w_1200/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1704720867/39-1224742659bf7f01c6e6" class="aw-1l9m598 bTKagC"/></picture></div></div><div class="aw-45s348 glxCAO"><button aria-disabled="false" class="Buttonstyles__ButtonBase-sc-17sr1bx-0 Buttonstyles__ButtonSecondary-sc-17sr1bx-2 blJlbw iLYbQX"><span class="Buttonstyles__TextWrapper-sc-17sr1bx-7 kWJvkV yds-button__content">Avaa kuvien katselu</span></button></div></div></div><figcaption class="aw-kr26k0 iEoONW"><span>Toisen asteen oppikirjojen ilmaisuus teki loven liikevaihtoon, sanoo Suomalaisen Kirjakaupan toimitusjohtaja Minna Kokka.</span><span> Kuva: Jari Kovalainen / Yle</span></figcaption></figure><div class="aw-1wk2icm iaIVgA"><div class="aw-qww0lc eFtfQt"><div class="aw-x5rn7a iKNQRH"><span class="aw-z7z0zi hEWAhM">Jonni Aromaa</span></div></div></div><div class="aw-1hwlbbb iumvhG"><div class="aw-64d2lh cPAYLb"><div class="aw-kzjed4 dgiUVP yle__article__date"><time class="aw-lsqctp jPSFYl yle__article__date--published" datetime="2024-01-13T16:43:24+02:00">16:43</time><span aria-hidden="true" class="aw-131q90r bsXkQk">•</span><time class="aw-lsqctp jPSFYl yle__article__date--modified" datetime="2024-01-13T17:06:21+02:00">Päivitetty 17:06</time></div></div><a href="https://web.archive.org/web/20240113203819/https://yle.onelink.me/46xJ/07zyq6zz?deep_link_sub1=74-20068963" class="aw-pqa0kd GtYAc">Avaa Yle-sovelluksessa<svg width="24" height="24" viewbox="0 0 24 24" fill="none" aria-hidden="true"><path d="M15 2a1 1 0 1 0 0 2h3.586l-9.293 9.293a1 1 0 1 0 1.414 1.414L20 5.414V9a1 1 0 1 0 2 0V3a1 1 0 0 0-1-1h-6ZM5 7a1 1 0 0 0-1 1v11a1 1 0 0 0 1 1h11a1 1 0 0 0 1-1v-6a1 1 0 0 1 2 0v6a3 3 0 0 1-3 3H5a3 3 0 0 1-3-3V8a3 3 0 0 1 3-3h6a1 1 0 1 1 0 2H5Z" fill="currentColor"></path></svg></a><div class="aw-itub5i eehAxh"><div><button aria-label="Jaa artikkeli" aria-disabled="false" id="share-menu-button" aria-haspopup="true" class="Buttonstyles__ButtonBase-sc-17sr1bx-0 Buttonstyles__ButtonText-sc-17sr1bx-3 jrqhnK kvhUhF"><span class="Buttonstyles__iconSize-sc-17sr1bx-4 Buttonstyles__IconWrapper-sc-17sr1bx-6 cazOWd dPcqZv yds-button__icon"><svg width="24" height="24" viewbox="0 0 24 24" fill="none" aria-hidden="true" class="aw-wi5224 fZrvxl"><path fill-rule="evenodd" clip-rule="evenodd" d="M12.43 3.078a1 1 0 0 1 1.087.207l8.182 8a1 1 0 0 1 0 1.43l-8.182 8a1 1 0 0 1-1.7-.715v-3.855h-.008c-1.968.029-3.972.988-5.827 2.417L3.61 20.389a1 1 0 0 1-1.592-.981l.5-2.597.014-.062c.23-.883.58-1.911.986-2.865.4-.94.88-1.876 1.387-2.532.964-1.246 2.07-2.138 3.405-2.709 1.057-.45 2.219-.684 3.508-.76V4a1 1 0 0 1 .612-.922Zm1.388 3.298v3.48h-1c-1.529 0-2.727.202-3.722.627-.984.42-1.826 1.081-2.609 2.093-.351.454-.753 1.206-1.129 2.09a19.46 19.46 0 0 0-.874 2.525l.277-.213c2.023-1.559 4.445-2.798 7.028-2.833h2.029v3.479L19.57 12l-5.752-5.624Z" fill="currentColor"></path></svg></span><span class="Buttonstyles__TextWrapper-sc-17sr1bx-7 WDnuQ yds-button__text">Jaa</span></button></div></div></div></header><section class="yle__article__content"><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Kirjakauppojen määrä on laskenut laskemistaan jo vuosia.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Suomesta on kadonnut neljässäkymmenessä vuodessa lähes 300 <a class="aw-iao6s4 drtaeR yle__article__link" href="https://web.archive.org/web/20240113203819/https://kirjakauppaliitto.fi/kirjakauppojen-maara-suomessa/">kirjakauppaa</a>. Tammikuussa 2024 niitä oli kolme vähemmän kuin vuotta aiemmin.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Muutoksen taustalla ovat isot rakennemuutokset, kuten verkkokaupan tulo markkinoille.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">– Kirjakauppojen vähenemiseen vaikuttavat pitkälti koko yhteiskuntarakenne, kaupungistuminen ja kuluttajien muuttuvat tavat. Muutos on tyypillinen koko erikoiskaupalle, Kirjakauppaliiton toimitusjohtaja <strong class="aw-ak79eh hgoSon yle__article__strong">Laura Karlsson</strong> sanoo.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Verkkokaupan ja yhteiskuntarakenteen muutoksen lisäksi myös valtiovalta on vauhdittanut kirjakauppojen määrän vähenemistä.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Laajennettu oppivelvollisuus astui Suomessa voimaan vuonna 2021 Marinin hallituskaudella, ja sen seurauksena 2. asteen oppikirjoista tuli ilmaisia. Siihen asti ensimmäiseen ammatilliseen tutkintoon tai lukioon tarvittavat oppikirjat ostettiin kirjakaupoista. Nyt koulut ja oppilaitokset hankkivat ne suoraan suurilta kirjojen välittäjiltä. Muutos aiheutti merkittävän loven kirjakauppojen myyntiin.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">– 2. asteen oppikirjojen osuus on saattanut olla paikkakunnasta riippuen jopa 25–30 prosenttia vuoden myynnistä, Karlsson toteaa.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Hän muistuttaa muutoksen kerrannaisvaikutuksista.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Aiemmin 2. asteen oppikirjojen lisäksi kaupasta hankittiin usein myös kynät, kumit ja muistilehtiöt, ja mukana oli ehkä koko perhe, jota kirjakaupan valikoima saattoi kiinnostaa.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Kirjakauppaa odottaa uusi isku, jos Orpon hallituksen suunnittelema kirjan alvin nosto 10 prosentista 14:ään menee läpi.</p><div class="aw-1dnbj3b fxARb yle__article__infogram"> <div class="infogram-embed" data-id="63289dae-8115-4aa2-b303-d4c4bcf16c4f" data-type="interactive" data-title=""></div> </div><h2 class="sc-gEvEer kGTkjt yle__article__heading yle__article__heading--2">Suomalainen Kirjakauppa sulkee myymälöitä</h2><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Suomen suurin kirjakauppaketju, Suomalainen Kirjakauppa, on hyvä esimerkki alan viimeaikaisista rakennemuutoksista. Se on sulkenut myymälöitään. Viime vuonna se pani kiinni kaksi liikettä Tampereella, ja tänä vuonna ketju sulkee kolme lisää. Imatran, Keravan ja Tikkurilan myymälät laittavat lapun luukulle tammikuun loppuun mennessä.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">– Muutos kertoo siitä, että meidän täytyy olla siellä missä asiakkaatkin ovat, mutta on toki ihan selvää, että toisen asteen muutos eli oppikirjojen ilmaisuus teki loven liikevaihtoomme. Meidän täytyy mukautua tähän tilanteeseen, toimitusjohtaja <strong class="aw-ak79eh hgoSon yle__article__strong">Minna Kokka</strong> sanoo.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Suomalaisella Kirjakaupalla on leikkausten jälkeenkin hieman yli 50 myymälää. Vaikka ketju on sulkenut ja sulkee liikkeitään, se myös avasi yhden uuden myymälän viime syksynä Oulun Ideaparkiin.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Suomalaisen Kirjakaupan myynnistä noin puolet tulee kirjoista ja toinen puoli erilaisista ”luovaan tekemiseen” liittyvistä tarvikkeista.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Ketju on keskittynyt kauppakeskuksiin, mutta sillä on yhä yli kymmenen perinteistä kivijalkaliikettä. Suomalainen Kirjakauppa on kuin maakuntien rakennemuutoksen vertauskuva. Se on painunut ihmisten perässä kauppakeskuksiin, kun taajamien keskustat ovat autioituneet.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Suomalaisen toimitusjohtaja kuitenkin uskoo, että kivijalkaliike pitää pintansa siellä, missä on myös ihmisiä.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">– Esimerkiksi Tampereella on pidetty hienosti kiinni keskustasta. Kauppakeskus rakennettiin ydinkeskustaan, mutta ydinkeskustassa menestyy myös perinteinen kivijalkamyymäläkin, Kokka toteaa.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Suomalainen Kirjakauppa voi vielä joutua Kokan mukaan sulkemaan myymälöitä tulevaisuudessa.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">– Juuri nyt kovin moni myymälä ei ole varmastikaan liipaisimella. Totta kai se riippuu tästä meidän kansallisesta taloudellisesta tilanteesta, minkälainen tuleva vuosi tulee olemaan, Kokka sanoo.</p><figure class="aw-u5oz0a crkERF yle__article__figure"><script type="application/ld+json">{"@id":"74-20068963","@context":"https://web.archive.org/web/20240113203819/https://schema.org","image":{"@type":"ImageObject","description":"Akateeminen Kirjakauppa myi viime vuonna yli 53 000 eri nimikettä. Silti sopeutustoimia tarvitaan. Toimitusjohtaja Marjo Tuomikoski kuvattiin Akateemisen lippulaivamyymälässä tammikuussa 2024.","copyrightHolder":"Jari Kovalainen / Yle","url":"https://web.archive.org/web/20240113203819/https://images.cdn.yle.fi/image/upload/ar_1.5,c_fill,g_faces,h_800,w_1200/dpr_1.0/q_auto:eco/f_auto/fl_lossy/39-1225081659d1b75ba2d6","keywords":"kirjakauppa,kirjakaupat,kirjallisuus,kirjailijat,kirjat,kustantajat,romaanit,taskukirjat,toimitusjohtajat,oppikirjat,myymälä,myymälät,kaupat,kirjojen postimyynti ja verkkokauppa,Kirjojen sähköinen kauppa,Akateeminen kirjakauppa,Bonnier,Kirjatalo"}}</script><div class="aw-1a00tic iQbMMv"><div class="aw-1qvmjke bKIcxT"><div class="aw-gb4de1 kvzevs"><div class="aw-1njknqq"><picture><source data-testid="source-for-S" srcset="https://web.archive.org/web/20240113203819im_/https://images.cdn.yle.fi/image/upload/ar_1.5,c_fill,g_faces,h_800,w_1200/dpr_2.0/q_auto:eco/f_auto/fl_lossy/v1704796243/39-1225081659d1b75ba2d6 2x, https://web.archive.org/web/20240113203819im_/https://images.cdn.yle.fi/image/upload/ar_1.5,c_fill,g_faces,h_800,w_1200/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1704796243/39-1225081659d1b75ba2d6 1x"/><img alt="Akateemisen Kirjakaupan toimitusjohtaja Marjo Tuomikoski" src="https://web.archive.org/web/20240113203819im_/https://images.cdn.yle.fi/image/upload/c_crop,h_3375,w_6000,x_0,y_503/ar_1.7777777777777777,c_fill,g_faces,h_675,w_1200/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1704796243/39-1225081659d1b75ba2d6" class="aw-1l9m598 bTKagC"/></picture></div></div><div class="aw-45s348 glxCAO"><button aria-disabled="false" class="Buttonstyles__ButtonBase-sc-17sr1bx-0 Buttonstyles__ButtonSecondary-sc-17sr1bx-2 blJlbw iLYbQX"><span class="Buttonstyles__TextWrapper-sc-17sr1bx-7 kWJvkV yds-button__content">Avaa kuvien katselu</span></button></div></div></div><figcaption class="aw-kr26k0 iEoONW"><span>Akateeminen Kirjakauppa myi viime vuonna yli 53 000 eri nimikettä. Silti sopeutustoimia tarvitaan. Toimitusjohtaja Marjo Tuomikoski kuvattiin Akateemisen lippulaivamyymälässä tammikuussa 2024.</span><span> Kuva: Jari Kovalainen / Yle</span></figcaption></figure><h2 class="sc-gEvEer kGTkjt yle__article__heading yle__article__heading--2">Akateeminen Kirjakauppa tiivisti Helsingissä</h2><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Akateeminen Kirjakauppa ratsastaa yhä kirjoilla, ja sen myynnistä 70–80 prosenttia tulee niistä.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Ketjulla on neljä myymälää, joista Helsingin keskustassa sijaitseva liike on koko Suomen kirjakaupan lippulaiva ja kansainvälinen nähtävyys. Alan haasteet näkyvät myös <strong class="aw-ak79eh hgoSon yle__article__strong">Alvar Aallon</strong> suunnittelemassa Kirjatalossa. Akateeminen on karsinut hiljan tilojaan kaupan toisessa kerroksessa.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">– Olemme eläneet hieman haasteellisia aikoja. Totta kai tällaisella paikalla ja tällaisessa erikoisessa paikassa myös kulut ovat aika korkeat. Olemme hieman tiivistäneet vuoden lopussa näitä neliöitämme. Yritämme sillä lailla sopeuttaa toimintaamme olemassa oleviin ulkoisiin tekijöihin, Akateemisen Kirjakaupan toimitusjohtaja <strong class="aw-ak79eh hgoSon yle__article__strong">Marjo Tuomikoski</strong> sanoo.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Hän hehkuttaa oman ketjunsa runsasta kirjavalikoimaa. Akateeminen Kirjakauppa myi yli 53 000 eri nimikettä vuonna 2023. Kävijöitä liikkeissä oli yhteensä reilut 1,5 miljoonaa vuonna 2023.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Akateemisella on Helsingin lisäksi liikkeet Espoon Tapiolassa, Turussa ja Tampereella.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Akateemisessa on myös mietitty ketjun kokoa alan haasteiden takia.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">– Kyllä me mietimme sitä jonkin verran. Tykkään itse ajatella niin, että olemme kokoamme suurempia. Emme varmasti pärjää volyymeissä kilpailijoille, mutta meillä on todella läheinen yhteistyö kustantajien kanssa. Olemme pärjänneet sitä kautta, Tuomikoski toteaa.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Suomessa toimii myös muita kirjakauppaketjuja, kuten Info, Kipa ja Rosebud.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Kirjakauppaliiton toimitusjohtaja Laura Karlsson muistuttaa, että alalla on myös positiivisia uutisia: TikTok on tuonut nuoria kirjakauppoihin, ja Suomeen on avattu uusia kirjakauppoja, kuten Karhun kirja ja paperi Raaheen tai uudistunut Vinhan kirjakauppa Ruovedelle.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Karlsson ei usko, että kirjakauppa katoaa koskaan kokonaan katukuvasta.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">– Se on se ihan viimeinen, joka sammuttaa valot kylillä.</p><figure class="aw-1dt1dwq ftjYYm yle__article__figure"><script type="application/ld+json">{"@id":"74-20068963","@context":"https://web.archive.org/web/20240113203819/https://schema.org","audio":{"@type":"AudioObject"}}</script><div class="aw-g1mvng kdQXAe"><div class="aw-1wxgvdd gvAFxR"><div class="aw-a4cubu eFGymI"><strong class="aw-1tc72jz giNjwh">Onko pienen kirjakaupan pitäminen hulluutta?</strong></div><div class="aw-w3tzhx IpjbU"><figure class="aw-u5oz0a kehud yle__article__figure"><script type="application/ld+json">{"@id":"74-20068963","@context":"https://web.archive.org/web/20240113203819/https://schema.org","image":{"@type":"ImageObject","url":"https://web.archive.org/web/20240113203819/https://images.cdn.yle.fi/image/upload/ar_1.7777777777777777,c_fill,g_faces,h_675,w_1200/dpr_1.0/q_auto:eco/f_auto/fl_lossy/13-1-4325825-1648136876810"}}</script><div class="aw-1a00tic dhejIQ"><div class="aw-gb4de1 dQYwy"><div class="aw-1njknqq"><picture><source data-testid="source-for-S" media="(max-width: 767px)" srcset="https://web.archive.org/web/20240113203819im_/https://images.cdn.yle.fi/image/upload/ar_1.0,c_fill,g_faces,h_1200,w_1200/dpr_2.0/q_auto:eco/f_auto/fl_lossy/13-1-4325825-1648136876810 2x, https://web.archive.org/web/20240113203819im_/https://images.cdn.yle.fi/image/upload/ar_1.0,c_fill,g_faces,h_1200,w_1200/dpr_1.0/q_auto:eco/f_auto/fl_lossy/13-1-4325825-1648136876810 1x"/><source data-testid="source-for-M" media="(min-width: 768px)" srcset="https://web.archive.org/web/20240113203819im_/https://images.cdn.yle.fi/image/upload/ar_1.0,c_fill,g_faces,h_1200,w_1200/dpr_2.0/q_auto:eco/f_auto/fl_lossy/13-1-4325825-1648136876810 2x, https://web.archive.org/web/20240113203819im_/https://images.cdn.yle.fi/image/upload/ar_1.0,c_fill,g_faces,h_1200,w_1200/dpr_1.0/q_auto:eco/f_auto/fl_lossy/13-1-4325825-1648136876810 1x"/><img alt="" src="https://web.archive.org/web/20240113203819im_/https://images.cdn.yle.fi/image/upload/ar_1.7777777777777777,c_fill,g_faces,h_675,w_1200/dpr_1.0/q_auto:eco/f_auto/fl_lossy/13-1-4325825-1648136876810" class="aw-1l9m598 bTKagC"/></picture></div></div></div></figure></div></div><div class="aw-ml3my3 izabmR"></div></div></figure></section><footer class="yle__article__footer"><h2 class="aw-zh6d69 dMYkJU">Aiheesta enemmän: Paketissa 3 linkkiä</h2><h2 class="sc-eqUAAy ctFUoD yle__article__heading yle__article__heading--3" aria-hidden="true">Aiheesta enemmän</h2><div class="yle__article__links" role="list" aria-label="Aiheesta enemmän"><div role="listitem" class="aw-124ec9l cFgRwb"><div class="aw-yq4wj5 hkKela"><div class="aw-fou4nx hULxUh"><div class="aw-aqrehu kskGQO"><div class="aw-ej1jxx Vjwex"><a href="/web/20240113203819/https://yle.fi/t/18-211012/fi" aria-label="Lisää artikkeleita aiheesta Kirjallisuus" class="aw-l7odld jXfkxq">Kirjallisuus</a></div><h3 class="aw-x9ikft cGmEmT"><a href="https://web.archive.org/web/20240113203819/https://yle.fi/a/74-20055814" class="aw-3ocnud eBKakF">Tuija Siltamäen kolumni: Pyyheklipsejä, sporttikorkkeja ja avaimenperiä – miksi kirjakaupat myyvät käsittämätöntä krääsää?</a></h3><time class="aw-4gocmc guzJZN">2023</time></div></div><div class="aw-vhyz8i mQzOb"><div class="aw-8sjfvz juaHCW"><div class="aw-1njknqq"><picture><source data-testid="source-for-S" media="(max-width: 767px)" srcset="https://web.archive.org/web/20240113203819im_/https://images.cdn.yle.fi/image/upload/c_crop,h_4000,w_4000,x_875,y_0/ar_1.0,c_fill,g_faces,h_220,w_220/dpr_2.0/q_auto:eco/f_auto/fl_lossy/v1701078536/39-1207008656465560d820 2x, https://web.archive.org/web/20240113203819im_/https://images.cdn.yle.fi/image/upload/c_crop,h_4000,w_4000,x_875,y_0/ar_1.0,c_fill,g_faces,h_220,w_220/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1701078536/39-1207008656465560d820 1x"/><source data-testid="source-for-M" media="(min-width: 768px)" srcset="https://web.archive.org/web/20240113203819im_/https://images.cdn.yle.fi/image/upload/c_crop,h_3375,w_6000,x_0,y_125/ar_1.7777777777777777,c_fill,g_faces,h_123,w_220/dpr_2.0/q_auto:eco/f_auto/fl_lossy/v1701078536/39-1207008656465560d820 2x, https://web.archive.org/web/20240113203819im_/https://images.cdn.yle.fi/image/upload/c_crop,h_3375,w_6000,x_0,y_125/ar_1.7777777777777777,c_fill,g_faces,h_123,w_220/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1701078536/39-1207008656465560d820 1x"/><img alt=" Tuija Siltamäki." src="https://web.archive.org/web/20240113203819im_/https://images.cdn.yle.fi/image/upload/c_crop,h_3375,w_6000,x_0,y_125/ar_1.7777777777777777,c_fill,g_faces,h_123,w_220/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1701078536/39-1207008656465560d820" class="aw-1l9m598 bTKagC"/></picture></div></div></div></div></div><div aria-hidden="true" class="aw-4s1vft"><hr class="aw-mkek3u lkNxNt"/></div><div role="listitem" class="aw-124ec9l cFgRwb"><div class="aw-yq4wj5 hkKela"><div class="aw-fou4nx hULxUh"><div class="aw-aqrehu kskGQO"><div class="aw-ej1jxx Vjwex"><a href="/web/20240113203819/https://yle.fi/t/18-211012/fi" aria-label="Lisää artikkeleita aiheesta Kirjallisuus" class="aw-l7odld jXfkxq">Kirjallisuus</a></div><h3 class="aw-x9ikft cGmEmT"><a href="https://web.archive.org/web/20240113203819/https://yle.fi/a/74-20052436" class="aw-3ocnud eBKakF">120-vuotias kirjakauppa sai kesällä kymmenen kertaa enemmän kävijöitä kuin koko kunnassa asuu ihmisiä – ja tämä on vasta alkua</a></h3><time class="aw-4gocmc guzJZN">2023</time></div></div><div class="aw-vhyz8i mQzOb"><div class="aw-8sjfvz juaHCW"><div class="aw-1njknqq"><picture><source data-testid="source-for-S" media="(max-width: 767px)" srcset="https://web.archive.org/web/20240113203819im_/https://images.cdn.yle.fi/image/upload/c_crop,h_1365,w_1365,x_424,y_0/ar_1.0,c_fill,g_faces,h_220,w_220/dpr_2.0/q_auto:eco/f_auto/fl_lossy/v1652457611/39-954897627e7a5e10bc4 2x, https://web.archive.org/web/20240113203819im_/https://images.cdn.yle.fi/image/upload/c_crop,h_1365,w_1365,x_424,y_0/ar_1.0,c_fill,g_faces,h_220,w_220/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1652457611/39-954897627e7a5e10bc4 1x"/><source data-testid="source-for-M" media="(min-width: 768px)" srcset="https://web.archive.org/web/20240113203819im_/https://images.cdn.yle.fi/image/upload/c_crop,h_1151,w_2047,x_0,y_85/ar_1.7777777777777777,c_fill,g_faces,h_123,w_220/dpr_2.0/q_auto:eco/f_auto/fl_lossy/v1652457611/39-954897627e7a5e10bc4 2x, https://web.archive.org/web/20240113203819im_/https://images.cdn.yle.fi/image/upload/c_crop,h_1151,w_2047,x_0,y_85/ar_1.7777777777777777,c_fill,g_faces,h_123,w_220/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1652457611/39-954897627e7a5e10bc4 1x"/><img alt="Lähes 120-vuotias, oranssin värinen puutalo, jonka etuseinässä lukee kirjakauppa. Taustalla sininen taivas." src="https://web.archive.org/web/20240113203819im_/https://images.cdn.yle.fi/image/upload/c_crop,h_1151,w_2047,x_0,y_85/ar_1.7777777777777777,c_fill,g_faces,h_123,w_220/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1652457611/39-954897627e7a5e10bc4" class="aw-1l9m598 bTKagC"/></picture></div></div></div></div></div><div aria-hidden="true" class="aw-4s1vft"><hr class="aw-mkek3u lkNxNt"/></div><div role="listitem" class="aw-124ec9l cFgRwb"><div class="aw-yq4wj5 hkKela"><div class="aw-fou4nx hULxUh"><div class="aw-aqrehu kskGQO"><div class="aw-ej1jxx Vjwex"><a href="/web/20240113203819/https://yle.fi/t/18-211012/fi" aria-label="Lisää artikkeleita aiheesta Kirjallisuus" class="aw-l7odld jXfkxq">Kirjallisuus</a></div><h3 class="aw-x9ikft cGmEmT"><a href="https://web.archive.org/web/20240113203819/https://yle.fi/a/74-20040918" class="aw-3ocnud eBKakF">Tiktok nostaa kirjojen myyntiä ja tekee kirjailijoista tähtiä – ”Sellainenkin, joka ei ole vielä lukija voi innostua kirjoista”</a></h3><time class="aw-4gocmc guzJZN">2023</time></div></div><div class="aw-vhyz8i mQzOb"><div class="aw-8sjfvz juaHCW"><div class="aw-1njknqq"><picture><source data-testid="source-for-S" media="(max-width: 767px)" srcset="https://web.archive.org/web/20240113203819im_/https://images.cdn.yle.fi/image/upload/c_crop,h_2681,w_2681,x_754,y_0/ar_1.0,c_fill,g_faces,h_220,w_220/dpr_2.0/q_auto:eco/f_auto/fl_lossy/v1688916714/39-114021664aad1eab5af3 2x, https://web.archive.org/web/20240113203819im_/https://images.cdn.yle.fi/image/upload/c_crop,h_2681,w_2681,x_754,y_0/ar_1.0,c_fill,g_faces,h_220,w_220/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1688916714/39-114021664aad1eab5af3 1x"/><source data-testid="source-for-M" media="(min-width: 768px)" srcset="https://web.archive.org/web/20240113203819im_/https://images.cdn.yle.fi/image/upload/c_crop,h_2256,w_4011,x_10,y_239/ar_1.7777777777777777,c_fill,g_faces,h_123,w_220/dpr_2.0/q_auto:eco/f_auto/fl_lossy/v1688916714/39-114021664aad1eab5af3 2x, https://web.archive.org/web/20240113203819im_/https://images.cdn.yle.fi/image/upload/c_crop,h_2256,w_4011,x_10,y_239/ar_1.7777777777777777,c_fill,g_faces,h_123,w_220/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1688916714/39-114021664aad1eab5af3 1x"/><img alt="Kirjainnostaja Ulla Lehtinen tekee tiktok videoita kirjoista ja kirjallisuudesta . 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href="/web/20240113203819/https://yle.fi/a/74-20069105" class="MinimalHeadlines__Link-sc-39cd22c4-10 dpnkJj visitable-link">Hintavia joogapöksyjä valmistavan yhtiön pomo haukkui lihavia, ja someraivo repesi – tästä on kyse</a></h3></div></li><li class="MinimalHeadlines__Item-sc-39cd22c4-2 cCxAhn"><div class="MinimalHeadlines__BulletContainer-sc-39cd22c4-8 cQAIvH"><div class="MinimalHeadlines__BulletCell-sc-39cd22c4-9 fzkWrm"><div aria-hidden="true" class="MinimalHeadlines__Index-sc-39cd22c4-6 hdYQXV">2</div><div class="MinimalHeadlines__ListLine-sc-39cd22c4-5 byNYMw"></div></div></div><div class="MinimalHeadlines__Texts-sc-39cd22c4-3 dJvqTZ"><a href="/web/20240113203819/https://yle.fi/t/18-206851/fi" class="Tag__Label-sc-10f4ee8e-0 dpErSM MinimalHeadlines__StyledTag-sc-39cd22c4-4 SXOSU">Matkailu</a><h3 class="Typography-sc-8c75a913-0 dpUGfc link-accent"><a href="/web/20240113203819/https://yle.fi/a/74-20068598" class="MinimalHeadlines__Link-sc-39cd22c4-10 dpnkJj visitable-link">Jukka Raja-aho, 57, kiertää yksin maailman ympäri – ”Harmittaa, että lähdin reissuun vasta nyt”</a></h3></div></li><li class="MinimalHeadlines__Item-sc-39cd22c4-2 cCxAhn"><div class="MinimalHeadlines__BulletContainer-sc-39cd22c4-8 cQAIvH"><div class="MinimalHeadlines__BulletCell-sc-39cd22c4-9 fzkWrm"><div aria-hidden="true" class="MinimalHeadlines__Index-sc-39cd22c4-6 hdYQXV">3</div><div class="MinimalHeadlines__ListLine-sc-39cd22c4-5 byNYMw"></div></div></div><div class="MinimalHeadlines__Texts-sc-39cd22c4-3 dJvqTZ"><a href="/web/20240113203819/https://yle.fi/t/18-210199/fi" class="Tag__Label-sc-10f4ee8e-0 dpErSM MinimalHeadlines__StyledTag-sc-39cd22c4-4 SXOSU">Taitoluistelu</a><h3 class="Typography-sc-8c75a913-0 dpUGfc link-accent"><a href="/web/20240113203819/https://yle.fi/a/74-20068726" class="MinimalHeadlines__Link-sc-39cd22c4-10 dpnkJj visitable-link">Turkkila ja Versluis kuudensia EM-jäätanssissa, Orihara ja Pirinen säväyttivät – italialaiset uusivat mestaruutensa</a></h3></div></li><li class="MinimalHeadlines__Item-sc-39cd22c4-2 cCxAhn"><div class="MinimalHeadlines__BulletContainer-sc-39cd22c4-8 cQAIvH"><div class="MinimalHeadlines__BulletCell-sc-39cd22c4-9 fzkWrm"><div aria-hidden="true" class="MinimalHeadlines__Index-sc-39cd22c4-6 hdYQXV">4</div><div class="MinimalHeadlines__ListLine-sc-39cd22c4-5 byNYMw"></div></div></div><div class="MinimalHeadlines__Texts-sc-39cd22c4-3 dJvqTZ"><a href="/web/20240113203819/https://yle.fi/t/18-204765/fi" class="Tag__Label-sc-10f4ee8e-0 dpErSM MinimalHeadlines__StyledTag-sc-39cd22c4-4 SXOSU">Hyvinvointi </a><h3 class="Typography-sc-8c75a913-0 dpUGfc link-accent"><a href="/web/20240113203819/https://yle.fi/a/74-20069035" class="MinimalHeadlines__Link-sc-39cd22c4-10 dpnkJj visitable-link">Kuivan ihon hoitoon liittyy harhaluuloja – lääkäri oikoo virheelliset käsitykset</a></h3></div></li><li class="MinimalHeadlines__Item-sc-39cd22c4-2 cCxAhn"><div class="MinimalHeadlines__BulletContainer-sc-39cd22c4-8 cQAIvH"><div class="MinimalHeadlines__BulletCell-sc-39cd22c4-9 fzkWrm"><div aria-hidden="true" class="MinimalHeadlines__Index-sc-39cd22c4-6 hdYQXV">5</div><div class="MinimalHeadlines__ListLine-sc-39cd22c4-5 byNYMw"></div></div></div><div class="MinimalHeadlines__Texts-sc-39cd22c4-3 dJvqTZ"><a href="/web/20240113203819/https://yle.fi/t/18-208756/fi" class="Tag__Label-sc-10f4ee8e-0 dpErSM MinimalHeadlines__StyledTag-sc-39cd22c4-4 SXOSU">Seurakunnat</a><h3 class="Typography-sc-8c75a913-0 dpUGfc link-accent"><a href="/web/20240113203819/https://yle.fi/a/74-20068937" class="MinimalHeadlines__Link-sc-39cd22c4-10 dpnkJj visitable-link">Roosa Ikimeri luuli tulleensa tavalliseen seurakuntaan – sitten nuorisotyöntekijä vertasi homoutta alkoholismiin</a></h3></div></li><li class="MinimalHeadlines__Item-sc-39cd22c4-2 cCxAhn"><div class="MinimalHeadlines__BulletContainer-sc-39cd22c4-8 cQAIvH"><div class="MinimalHeadlines__BulletCell-sc-39cd22c4-9 fzkWrm"><div aria-hidden="true" class="MinimalHeadlines__Index-sc-39cd22c4-6 hdYQXV">6</div></div></div><div class="MinimalHeadlines__Texts-sc-39cd22c4-3 dJvqTZ"><a href="/web/20240113203819/https://yle.fi/t/18-212557/fi" class="Tag__Label-sc-10f4ee8e-0 dpErSM MinimalHeadlines__StyledTag-sc-39cd22c4-4 SXOSU">Koulutus</a><h3 class="Typography-sc-8c75a913-0 dpUGfc link-accent"><a href="/web/20240113203819/https://yle.fi/a/74-20068770" class="MinimalHeadlines__Link-sc-39cd22c4-10 dpnkJj visitable-link">Yksi testipäivä voi määrätä 12-vuotiaan elämän suunnan – Hilma Parkkinen treenasi sitä varten kuukausikaupalla</a></h3></div></li></ol></div></aside><aside class="GridSystem__GridCell-sc-39885cb3-0 cLQCdE"><div class="MinimalHeadlines__Container-sc-39cd22c4-0 TkoHN"><h2 id="sb-most-recent" class="Typography-sc-8c75a913-0 bULHrI MinimalHeadlines__StyledPageHeading-sc-39cd22c4-1 gbGzEW MinimalHeadlines__StyledPageHeading-sc-39cd22c4-1 gbGzEW">Tuoreimmat</h2><ol aria-labelledby="sb-most-recent"><li class="MinimalHeadlines__Item-sc-39cd22c4-2 cCxAhn"><div class="MinimalHeadlines__BulletContainer-sc-39cd22c4-8 cQAIvH"><div class="MinimalHeadlines__BulletCell-sc-39cd22c4-9 fzkWrm"><time class="DateTime___StyledTime-sc-be5c43e0-0 vtYzC MinimalHeadlines__Date-sc-39cd22c4-7 ejrbUI" datetime="2024-01-13T21:41:58+0200">21:41</time><div class="MinimalHeadlines__ListLine-sc-39cd22c4-5 byNYMm"></div></div></div><div class="MinimalHeadlines__Texts-sc-39cd22c4-3 dJvqTZ"><a href="/web/20240113203819/https://yle.fi/t/18-354470/fi" class="Tag__Label-sc-10f4ee8e-0 dpErSM MinimalHeadlines__StyledTag-sc-39cd22c4-4 SXOSU">Gazan sota</a><h3 class="Typography-sc-8c75a913-0 dpUGfc link-accent"><a href="/web/20240113203819/https://yle.fi/a/74-20069326" class="MinimalHeadlines__Link-sc-39cd22c4-10 dpnkJj visitable-link">Israel: Hamas suunnitteli hyökkäystä Israelin suurlähetystöön Tukholmassa</a></h3></div></li><li class="MinimalHeadlines__Item-sc-39cd22c4-2 cCxAhn"><div class="MinimalHeadlines__BulletContainer-sc-39cd22c4-8 cQAIvH"><div class="MinimalHeadlines__BulletCell-sc-39cd22c4-9 fzkWrm"><time class="DateTime___StyledTime-sc-be5c43e0-0 vtYzC MinimalHeadlines__Date-sc-39cd22c4-7 ejrbUI" datetime="2024-01-13T20:40:36+0200">20:40</time><div class="MinimalHeadlines__ListLine-sc-39cd22c4-5 byNYMm"></div></div></div><div class="MinimalHeadlines__Texts-sc-39cd22c4-3 dJvqTZ"><a href="/web/20240113203819/https://yle.fi/t/18-212557/fi" class="Tag__Label-sc-10f4ee8e-0 dpErSM MinimalHeadlines__StyledTag-sc-39cd22c4-4 SXOSU">Koulutus</a><h3 class="Typography-sc-8c75a913-0 dpUGfc link-accent"><a href="/web/20240113203819/https://yle.fi/a/74-20068770" class="MinimalHeadlines__Link-sc-39cd22c4-10 dpnkJj visitable-link">Yksi testipäivä voi määrätä 12-vuotiaan elämän suunnan – Hilma Parkkinen treenasi sitä varten kuukausikaupalla</a></h3></div></li><li class="MinimalHeadlines__Item-sc-39cd22c4-2 cCxAhn"><div class="MinimalHeadlines__BulletContainer-sc-39cd22c4-8 cQAIvH"><div class="MinimalHeadlines__BulletCell-sc-39cd22c4-9 fzkWrm"><time class="DateTime___StyledTime-sc-be5c43e0-0 vtYzC MinimalHeadlines__Date-sc-39cd22c4-7 ejrbUI" datetime="2024-01-13T20:39:36+0200">20:39</time><div class="MinimalHeadlines__ListLine-sc-39cd22c4-5 byNYMm"></div></div></div><div class="MinimalHeadlines__Texts-sc-39cd22c4-3 dJvqTZ"><a href="/web/20240113203819/https://yle.fi/t/18-189456/fi" class="Tag__Label-sc-10f4ee8e-0 dpErSM MinimalHeadlines__StyledTag-sc-39cd22c4-4 SXOSU">Jääkiekko</a><h3 class="Typography-sc-8c75a913-0 dpUGfc link-accent"><a href="/web/20240113203819/https://yle.fi/a/74-20069324" class="MinimalHeadlines__Link-sc-39cd22c4-10 dpnkJj visitable-link">Ilveksen päävalmentajan mukaan pelaajat ovat saaneet tappouhkauksia somessa – ”Tällainen on nyt ja jatkossa poliisiasia”</a></h3></div></li><li class="MinimalHeadlines__Item-sc-39cd22c4-2 cCxAhn"><div class="MinimalHeadlines__BulletContainer-sc-39cd22c4-8 cQAIvH"><div class="MinimalHeadlines__BulletCell-sc-39cd22c4-9 fzkWrm"><time class="DateTime___StyledTime-sc-be5c43e0-0 vtYzC MinimalHeadlines__Date-sc-39cd22c4-7 ejrbUI" datetime="2024-01-13T20:14:20+0200">20:14</time><div class="MinimalHeadlines__ListLine-sc-39cd22c4-5 byNYMm"></div></div></div><div class="MinimalHeadlines__Texts-sc-39cd22c4-3 dJvqTZ"><a href="/web/20240113203819/https://yle.fi/t/18-206851/fi" class="Tag__Label-sc-10f4ee8e-0 dpErSM MinimalHeadlines__StyledTag-sc-39cd22c4-4 SXOSU">Matkailu</a><h3 class="Typography-sc-8c75a913-0 dpUGfc link-accent"><a href="/web/20240113203819/https://yle.fi/a/74-20068598" class="MinimalHeadlines__Link-sc-39cd22c4-10 dpnkJj visitable-link">Jukka Raja-aho, 57, kiertää yksin maailman ympäri – ”Harmittaa, että lähdin reissuun vasta nyt”</a></h3></div></li><li class="MinimalHeadlines__Item-sc-39cd22c4-2 cCxAhn"><div class="MinimalHeadlines__BulletContainer-sc-39cd22c4-8 cQAIvH"><div class="MinimalHeadlines__BulletCell-sc-39cd22c4-9 fzkWrm"><time class="DateTime___StyledTime-sc-be5c43e0-0 vtYzC MinimalHeadlines__Date-sc-39cd22c4-7 ejrbUI" datetime="2024-01-13T19:45:35+0200">19:45</time><div class="MinimalHeadlines__ListLine-sc-39cd22c4-5 byNYMm"></div></div></div><div class="MinimalHeadlines__Texts-sc-39cd22c4-3 dJvqTZ"><a href="/web/20240113203819/https://yle.fi/t/18-209223/fi" class="Tag__Label-sc-10f4ee8e-0 dpErSM MinimalHeadlines__StyledTag-sc-39cd22c4-4 SXOSU">Ihmissuhteet</a><h3 class="Typography-sc-8c75a913-0 dpUGfc link-accent"><a href="/web/20240113203819/https://yle.fi/a/74-20067627" class="MinimalHeadlines__Link-sc-39cd22c4-10 dpnkJj visitable-link">Haluatko parantaa ihmissuhteitasi? 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class="MinimalHeadlines__Item-sc-39cd22c4-2 cCxAhn"><div class="MinimalHeadlines__BulletContainer-sc-39cd22c4-8 cQAIvH"><div class="MinimalHeadlines__BulletCell-sc-39cd22c4-9 fzkWrm"><time class="DateTime___StyledTime-sc-be5c43e0-0 vtYzC MinimalHeadlines__Date-sc-39cd22c4-7 ejrbUI" datetime="2024-01-13T18:34:36+0200">18:34</time><div class="MinimalHeadlines__ListLine-sc-39cd22c4-5 byNYMm"></div></div></div><div class="MinimalHeadlines__Texts-sc-39cd22c4-3 dJvqTZ"><a href="/web/20240113203819/https://yle.fi/t/18-215090/fi" class="Tag__Label-sc-10f4ee8e-0 dpErSM MinimalHeadlines__StyledTag-sc-39cd22c4-4 SXOSU">Yritykset</a><h3 class="Typography-sc-8c75a913-0 dpUGfc link-accent"><a href="/web/20240113203819/https://yle.fi/a/74-20069105" class="MinimalHeadlines__Link-sc-39cd22c4-10 dpnkJj visitable-link">Hintavia joogapöksyjä valmistavan yhtiön pomo haukkui lihavia, ja someraivo repesi – tästä on kyse</a></h3></div></li><li class="MinimalHeadlines__Item-sc-39cd22c4-2 cCxAhn"><div class="MinimalHeadlines__BulletContainer-sc-39cd22c4-8 cQAIvH"><div class="MinimalHeadlines__BulletCell-sc-39cd22c4-9 fzkWrm"><time class="DateTime___StyledTime-sc-be5c43e0-0 vtYzC MinimalHeadlines__Date-sc-39cd22c4-7 ejrbUI" datetime="2024-01-13T18:22:36+0200">18:22</time><div class="MinimalHeadlines__ListLine-sc-39cd22c4-5 byNYMm"></div></div></div><div class="MinimalHeadlines__Texts-sc-39cd22c4-3 dJvqTZ"><a href="/web/20240113203819/https://yle.fi/t/18-189456/fi" class="Tag__Label-sc-10f4ee8e-0 dpErSM MinimalHeadlines__StyledTag-sc-39cd22c4-4 SXOSU">Jääkiekko</a><h3 class="Typography-sc-8c75a913-0 dpUGfc link-accent"><a href="/web/20240113203819/https://yle.fi/a/74-20069318" class="MinimalHeadlines__Link-sc-39cd22c4-10 dpnkJj visitable-link">Kommentti: SM-liigan pomo ”heittäytyi hurjaksi”, mutta paljasti samalla korttinsa – kohta koputetaan ratkaisevaan oveen</a></h3></div></li><li class="MinimalHeadlines__Item-sc-39cd22c4-2 cCxAhn"><div class="MinimalHeadlines__BulletContainer-sc-39cd22c4-8 cQAIvH"><div class="MinimalHeadlines__BulletCell-sc-39cd22c4-9 fzkWrm"><time class="DateTime___StyledTime-sc-be5c43e0-0 vtYzC MinimalHeadlines__Date-sc-39cd22c4-7 ejrbUI" datetime="2024-01-13T18:16:43+0200">18:16</time><div class="MinimalHeadlines__ListLine-sc-39cd22c4-5 byNYMm"></div></div></div><div class="MinimalHeadlines__Texts-sc-39cd22c4-3 dJvqTZ"><a href="/web/20240113203819/https://yle.fi/t/18-206851/fi" class="Tag__Label-sc-10f4ee8e-0 dpErSM MinimalHeadlines__StyledTag-sc-39cd22c4-4 SXOSU">Matkailu</a><h3 class="Typography-sc-8c75a913-0 dpUGfc link-accent"><a href="/web/20240113203819/https://yle.fi/a/74-20069319" class="MinimalHeadlines__Link-sc-39cd22c4-10 dpnkJj visitable-link">Suomen passi nousi toiseksi parhaiden matkustusasiakirjojen joukkoon kansainvälisessä vertailussa</a></h3></div></li><li class="MinimalHeadlines__Item-sc-39cd22c4-2 cCxAhn"><div class="MinimalHeadlines__BulletContainer-sc-39cd22c4-8 cQAIvH"><div class="MinimalHeadlines__BulletCell-sc-39cd22c4-9 fzkWrm"><time class="DateTime___StyledTime-sc-be5c43e0-0 vtYzC MinimalHeadlines__Date-sc-39cd22c4-7 ejrbUI" datetime="2024-01-13T18:15:36+0200">18:15</time><div class="MinimalHeadlines__ListLine-sc-39cd22c4-5 byNYMm"></div></div></div><div class="MinimalHeadlines__Texts-sc-39cd22c4-3 dJvqTZ"><a href="/web/20240113203819/https://yle.fi/t/18-18152/fi" class="Tag__Label-sc-10f4ee8e-0 dpErSM MinimalHeadlines__StyledTag-sc-39cd22c4-4 SXOSU">Ihmiset</a><h3 class="Typography-sc-8c75a913-0 dpUGfc link-accent"><a href="/web/20240113203819/https://yle.fi/a/74-20069309" class="MinimalHeadlines__Link-sc-39cd22c4-10 dpnkJj visitable-link">Camilla Lindströmin ikkunasta näkee Venäjän puolelle – kysyimme, miten rajaseudulla suhtaudutaan luvattomiin ylityksiin</a></h3></div></li><li class="MinimalHeadlines__Item-sc-39cd22c4-2 cCxAhn"><div class="MinimalHeadlines__BulletContainer-sc-39cd22c4-8 cQAIvH"><div class="MinimalHeadlines__BulletCell-sc-39cd22c4-9 fzkWrm"><time class="DateTime___StyledTime-sc-be5c43e0-0 vtYzC MinimalHeadlines__Date-sc-39cd22c4-7 ejrbUI" datetime="2024-01-13T17:40:36+0200">17:40</time><div class="MinimalHeadlines__ListLine-sc-39cd22c4-5 byNYMm"></div></div></div><div class="MinimalHeadlines__Texts-sc-39cd22c4-3 dJvqTZ"><a href="/web/20240113203819/https://yle.fi/t/18-204660/fi" class="Tag__Label-sc-10f4ee8e-0 dpErSM MinimalHeadlines__StyledTag-sc-39cd22c4-4 SXOSU">Harrastukset</a><h3 class="Typography-sc-8c75a913-0 dpUGfc link-accent"><a href="/web/20240113203819/https://yle.fi/a/74-20069020" class="MinimalHeadlines__Link-sc-39cd22c4-10 dpnkJj visitable-link">Tuntien työ parissakymmenessä minuutissa – Kuopiossa kehitettiin heikon jään mittaukseen soveltuva laite</a></h3></div></li><li class="MinimalHeadlines__Item-sc-39cd22c4-2 cCxAhn"><div class="MinimalHeadlines__BulletContainer-sc-39cd22c4-8 cQAIvH"><div class="MinimalHeadlines__BulletCell-sc-39cd22c4-9 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Lukion ja ammattikoulun oppikirjojen muuttuminen ilmaiseksi on vauhdittanut muutosta.","type":"text"},{"text":"Kirjakauppojen määrä on laskenut laskemistaan jo vuosia.","type":"text"},{"text":"Suomesta on kadonnut neljässäkymmenessä vuodessa lähes 300 [kirjakauppaa](https:\u002F\u002Fkirjakauppaliitto.fi\u002Fkirjakauppojen-maara-suomessa\u002F). Tammikuussa 2024 niitä oli kolme vähemmän kuin vuotta aiemmin.","type":"text"},{"text":"Muutoksen taustalla ovat isot rakennemuutokset, kuten verkkokaupan tulo markkinoille.","type":"text"},{"text":"– Kirjakauppojen vähenemiseen vaikuttavat pitkälti koko yhteiskuntarakenne, kaupungistuminen ja kuluttajien muuttuvat tavat. 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Viime vuonna se pani kiinni kaksi liikettä Tampereella, ja tänä vuonna ketju sulkee kolme lisää. Imatran, Keravan ja Tikkurilan myymälät laittavat lapun luukulle tammikuun loppuun mennessä.","type":"text"},{"text":"– Muutos kertoo siitä, että meidän täytyy olla siellä missä asiakkaatkin ovat, mutta on toki ihan selvää, että toisen asteen muutos eli oppikirjojen ilmaisuus teki loven liikevaihtoomme. Meidän täytyy mukautua tähän tilanteeseen, toimitusjohtaja **Minna Kokka** sanoo.","type":"text"},{"text":"Suomalaisella Kirjakaupalla on leikkausten jälkeenkin hieman yli 50 myymälää. Vaikka ketju on sulkenut ja sulkee liikkeitään, se myös avasi yhden uuden myymälän viime syksynä Oulun Ideaparkiin.","type":"text"},{"text":"Suomalaisen Kirjakaupan myynnistä noin puolet tulee kirjoista ja toinen puoli erilaisista ”luovaan tekemiseen” liittyvistä tarvikkeista.","type":"text"},{"text":"Ketju on keskittynyt kauppakeskuksiin, mutta sillä on yhä yli kymmenen perinteistä kivijalkaliikettä. 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Silti sopeutustoimia tarvitaan. Toimitusjohtaja Marjo Tuomikoski kuvattiin Akateemisen lippulaivamyymälässä tammikuussa 2024.","alt":"Akateemisen Kirjakaupan toimitusjohtaja Marjo Tuomikoski","width":6000,"copyright":[{"language":"und","value":"Jari Kovalainen \u002F Yle"}],"type":"image","source":"Jari Kovalainen \u002F Yle","blurhash":"L5A,:_?dpc?c4o%L-=%N~oV@aQxa","licence":{"id":"6","name":[{"language":"und","value":"Yle"}],"properties":[]},"id":"39-1225081659d1b75ba2d6","version":"1704796243","recommendedFormat":"jpg","crops":[{"name":"16:9","aspect":1.78,"coordinates":{"x":0,"y":503,"width":6000,"height":3375}},{"name":"2:3","aspect":0.67,"coordinates":{"x":1797,"y":0,"width":2666,"height":4000}},{"name":"1:1","aspect":1,"coordinates":{"x":1079,"y":0,"width":4000,"height":4000}},{"name":"5:2","aspect":2.5,"coordinates":{"x":0,"y":587,"width":6000,"height":2400}}],"displayStyle":"normal","height":4000},{"text":"Akateeminen Kirjakauppa tiivisti Helsingissä","level":2,"type":"heading"},{"text":"Akateeminen Kirjakauppa ratsastaa yhä kirjoilla, ja sen myynnistä 70–80 prosenttia tulee niistä.","type":"text"},{"text":"Ketjulla on neljä myymälää, joista Helsingin keskustassa sijaitseva liike on koko Suomen kirjakaupan lippulaiva ja kansainvälinen nähtävyys. Alan haasteet näkyvät myös **Alvar Aallon** suunnittelemassa Kirjatalossa. Akateeminen on karsinut hiljan tilojaan kaupan toisessa kerroksessa.","type":"text"},{"text":"– Olemme eläneet hieman haasteellisia aikoja. Totta kai tällaisella paikalla ja tällaisessa erikoisessa paikassa myös kulut ovat aika korkeat. Olemme hieman tiivistäneet vuoden lopussa näitä neliöitämme. Yritämme sillä lailla sopeuttaa toimintaamme olemassa oleviin ulkoisiin tekijöihin, Akateemisen Kirjakaupan toimitusjohtaja **Marjo Tuomikoski** sanoo.","type":"text"},{"text":"Hän hehkuttaa oman ketjunsa runsasta kirjavalikoimaa. Akateeminen Kirjakauppa myi yli 53 000 eri nimikettä vuonna 2023. Kävijöitä liikkeissä oli yhteensä reilut 1,5 miljoonaa vuonna 2023.","type":"text"},{"text":"Akateemisella on Helsingin lisäksi liikkeet Espoon Tapiolassa, Turussa ja Tampereella.","type":"text"},{"text":"Akateemisessa on myös mietitty ketjun kokoa alan haasteiden takia.","type":"text"},{"text":"– Kyllä me mietimme sitä jonkin verran. Tykkään itse ajatella niin, että olemme kokoamme suurempia. Emme varmasti pärjää volyymeissä kilpailijoille, mutta meillä on todella läheinen yhteistyö kustantajien kanssa. 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