Transform magazine: Programme - 2015 Transform conference North America

<!DOCTYPE html>      <html class="no-js">  <head> <title> Transform magazine: Programme - 2015 Transform conference North America - Conferences </title> <meta name="description" content=""> <meta name="keywords" content=""> <meta charset="utf-8"> <meta http-equiv="X-UA-Compatible" content="IE=edge">  <meta name="viewport" content="width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=no" /> <meta property="og:locale" content="en_GB" /> <meta property="og:type" content="article" /> <meta property="og:title" content="Program" /> <meta property="og:description" content="" /> <meta property="og:url" content="https://www.transformmagazine.net/conferences/middle-east-brand-summit/programme/" /> <meta property="og:site_name" content="Transform magazine" /> <meta property="og:image" content="https://www.transformmagazine.net//images/logo.png" /> <link href="/css/bootstrap.css" rel="stylesheet" type="text/css" /> <link href="/css/bootstrap-theme.css" rel="stylesheet" type="text/css" /> <link href="//maxcdn.bootstrapcdn.com/font-awesome/4.2.0/css/font-awesome.min.css" rel="stylesheet"> <link rel="stylesheet" type="text/css" href="/css/main.css?d=2"> <link rel="stylesheet" type="text/css" href="/css/responsive.css?d=2"> <link rel="stylesheet" type="text/css" href="/css/print.css" media="print"> <link rel="stylesheet" type="text/css" href="/css/jquery.browser-warning.css"> <link href="/css/perfect-scrollbar.css" rel="stylesheet" /> <link rel="shortcut icon" href="/images/favicon/favicon.ico" type="image/x-icon" /> <link rel="apple-touch-icon" sizes="57x57" href="/images/favicon/apple-icon-57x57.png"> <link rel="apple-touch-icon" sizes="60x60" href="/images/favicon/apple-icon-60x60.png"> <link rel="apple-touch-icon" sizes="72x72" href="/images/favicon/apple-icon-72x72.png"> <link rel="apple-touch-icon" sizes="76x76" href="/images/favicon/apple-icon-76x76.png"> <link rel="apple-touch-icon" sizes="114x114" href="/images/favicon/apple-icon-114x114.png"> <link rel="apple-touch-icon" sizes="120x120" href="/images/favicon/apple-icon-120x120.png"> <link rel="apple-touch-icon" sizes="144x144" href="/images/favicon/apple-icon-144x144.png"> <link rel="apple-touch-icon" sizes="152x152" href="/images/favicon/apple-icon-152x152.png"> <link rel="apple-touch-icon" sizes="180x180" href="/images/favicon/apple-icon-180x180.png"> <link rel="icon" type="image/png" sizes="192x192" href="/images/favicon/android-icon-192x192.png"> <link rel="icon" type="image/png" sizes="32x32" href="/images/favicon/favicon-32x32.png"> <link rel="icon" type="image/png" sizes="96x96" href="/images/favicon/favicon-96x96.png"> <link rel="icon" type="image/png" sizes="16x16" href="/images/favicon/favicon-16x16.png"> <link rel="manifest" href="/images/favicon/manifest.json"> <meta name="msapplication-TileColor" content="#ffffff"> <meta name="msapplication-TileImage" content="/images/favicon/ms-icon-144x144.png"> <meta name="theme-color" content="#ffffff">  <script async src="https://www.googletagmanager.com/gtag/js?id=G-W8K2C1975D"></script> <script> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-W8K2C1975D'); </script> </head> <body id="top"> <div class="topbar"> <div class="container"> <div class="left"> <ul class="about-top"> <li>Transform magazine</li> <li>December 03, 2024</li> </ul> </div> <div class="right"> <div class="small-topbar"> <i class="fa fa-chevron-down"></i> </div> <ul class="menu-top"> <li><a href="/about/" target="_self">About us</a></li> <li><a href="/utilities/contact/" target="_self">Contacts</a></li> <li><a href="/subscriptions/" target="_self">Subscriptions</a></li> <li><a href="/awards/" target="_self">Awards</a></li> </ul> </div> </div> </div> <header class="header"> <div class="container"> <div class="logo"> <a href="/"><img src="/images/logo.png" alt="Transform logo" /></a> <p class="tagline">The only global magazine for rebranding and </br> brand development</p> </div> <nav class="main-nav"> <div class="small-navigation"> <i class="fa fa-bars"></i> </div> <div class="navigation-wrapper"> <div class="navigation-controls"> <div class="small-back"> <i class="fa fa-chevron-left"></i> Back </div> <div class="small-close"> Close <i class="fa fa-times"></i> </div> </div> <ul class="navigation"> <li class=""> <a href="/" target="_self"><span class="nav-border">Home</span></a> </li> <li class=""> <a href="/category/news/" target="_self"><span class="nav-border">News</span></a> </li> <li class=""> <a href="/category/features/" target="_self"><span class="nav-border">Features</span></a> </li> <li class=""> <a href="/category/opinion/" target="_self"><span class="nav-border">Opinion</span></a> </li> <li class=""> <a href="/awards/" target="_self" class="nav-dropdown"><span class="nav-border">Awards</span><i class="fa fa-chevron-right"></i></a> <ul class="navigation sub level-2"> <li><a href="/awards/" class="nav-title">Awards</a></li> <li><a href="/awards/download-the-transform-events-calendar/"><span class="nav-border">Transform events calendar</span></a></li> <li> <a href="/awards/asia/" class="nav-dropdown"><span class="nav-border">Asia </span><i class="fa fa-chevron-right"></i></a> <ul class="navigation sub level-3"> <li><a href="/awards/asia/" class="nav-title">Asia </a></li> <li> <a href="/awards/asia/the-awards/" class="nav-dropdown"><span class="nav-border">The awards</span><i class="fa fa-chevron-right"></i></a> <ul class="navigation sub level-4"> <li><a href="/awards/asia/the-awards/" class="nav-title">The awards</a></li> <li><a href="/awards/asia/the-awards/key-dates/"><span class="nav-border">Key dates</span></a></li> <li><a href="/awards/asia/the-awards/why-enter/"><span class="nav-border">Why enter?</span></a></li> <li><a href="/awards/asia/the-awards/the-categories/"><span class="nav-border">The categories</span></a></li> <li><a href="/awards/asia/the-awards/the-judges/"><span class="nav-border">The judges</span></a></li> <li><a href="/awards/asia/the-awards/fees-and-payments/"><span class="nav-border">Fees and payments</span></a></li> </ul> </li> <li><a href="/awards/asia/the-winners/"><span class="nav-border">The winners</span></a></li> <li> <a href="/awards/asia/how-to-enter/" class="nav-dropdown"><span class="nav-border">How to enter</span><i class="fa fa-chevron-right"></i></a> <ul class="navigation sub level-4"> <li><a href="/awards/asia/how-to-enter/" class="nav-title">How to enter</a></li> <li><a href="/awards/asia/how-to-enter/entry-process/"><span class="nav-border">Entry process</span></a></li> <li><a href="/awards/asia/how-to-enter/eligibility-and-rules/"><span class="nav-border">Eligibility and rules</span></a></li> <li><a href="/awards/asia/how-to-enter/entry-tips/"><span class="nav-border">Entry tips</span></a></li> <li><a href="/awards/asia/how-to-enter/entry-and-information-guide/"><span class="nav-border">Entry and information guide</span></a></li> <li><a href="/awards/asia/how-to-enter/faqs/"><span class="nav-border">FAQs</span></a></li> </ul> </li> <li> <a href="/awards/asia/the-event/" class="nav-dropdown"><span class="nav-border">The event</span><i class="fa fa-chevron-right"></i></a> <ul class="navigation sub level-4"> <li><a href="/awards/asia/the-event/" class="nav-title">The event</a></li> <li><a href="/awards/asia/the-event/reserve-a-table/"><span class="nav-border">Reserve a table</span></a></li> <li><a href="/awards/asia/the-event/venue/"><span class="nav-border">Venue</span></a></li> </ul> </li> <li> <a href="/awards/asia/past-winners/" class="nav-dropdown"><span class="nav-border">Past winners</span><i class="fa fa-chevron-right"></i></a> <ul class="navigation sub level-4"> <li><a href="/awards/asia/past-winners/" class="nav-title">Past winners</a></li> <li><a href="/awards/asia/past-winners/past-winners-books/"><span class="nav-border">Past winners books</span></a></li> <li><a href="/awards/asia/past-winners/2024-transform-awards-asia/"><span class="nav-border">2024 Transform Awards Asia</span></a></li> <li><a href="/awards/asia/past-winners/2023-transform-awards-asia/"><span class="nav-border">2023 Transform Awards Asia </span></a></li> <li><a href="/awards/asia/past-winners/2022-transform-awards-asia/"><span class="nav-border">2022 Transform Awards Asia</span></a></li> <li><a href="/awards/asia/past-winners/2021-transform-awards-asia/"><span class="nav-border">2021 Transform Awards winners</span></a></li> <li><a href="/awards/asia/past-winners/2020-transform-awards-asia/"><span class="nav-border">2020 Transform Awards winners</span></a></li> <li><a href="/awards/asia/past-winners/2019-transform-awards-apac/"><span class="nav-border">2019 Transform Awards winners</span></a></li> <li><a href="/awards/asia/past-winners/2018-transform-awards-apac/"><span class="nav-border">2018 Transform Award winners</span></a></li> <li><a href="/awards/asia/past-winners/2017-transform-awards-apac/"><span class="nav-border">2017 Transform Award winners</span></a></li> <li><a href="/awards/asia/past-winners/2016-transform-awards-apac/"><span class="nav-border">2016 Transform Award winners</span></a></li> <li><a href="/awards/asia/past-winners/2015-transform-awards-apac/"><span class="nav-border">2015 Transform Award winners</span></a></li> <li><a href="/awards/asia/past-winners/2014-transform-awards-apac/"><span class="nav-border">2014 Transform Award winners</span></a></li> </ul> </li> </ul> </li> <li> <a href="/awards/anz/" class="nav-dropdown"><span class="nav-border">ANZ</span><i class="fa fa-chevron-right"></i></a> <ul class="navigation sub level-3"> <li><a href="/awards/anz/" class="nav-title">ANZ</a></li> <li> <a href="/awards/anz/the-awards/" class="nav-dropdown"><span class="nav-border">The awards</span><i class="fa fa-chevron-right"></i></a> <ul class="navigation sub level-4"> <li><a href="/awards/anz/the-awards/" class="nav-title">The awards</a></li> <li><a href="/awards/anz/the-awards/key-dates/"><span class="nav-border">Key dates</span></a></li> <li><a href="/awards/anz/the-awards/why-enter/"><span class="nav-border">Why enter?</span></a></li> <li><a href="/awards/anz/the-awards/the-categories/"><span class="nav-border">The categories</span></a></li> <li><a href="/awards/anz/the-awards/the-judges/"><span class="nav-border">The judges</span></a></li> <li><a href="/awards/anz/the-awards/fees-and-payments/"><span class="nav-border">Fees and payments</span></a></li> </ul> </li> <li><a href="/awards/anz/the-winners/"><span class="nav-border">The winners</span></a></li> <li> <a href="/awards/anz/how-to-enter/" class="nav-dropdown"><span class="nav-border">How to enter</span><i class="fa fa-chevron-right"></i></a> <ul class="navigation sub level-4"> <li><a href="/awards/anz/how-to-enter/" class="nav-title">How to enter</a></li> <li><a href="/awards/anz/how-to-enter/entry-process/"><span class="nav-border">Entry process</span></a></li> <li><a href="/awards/anz/how-to-enter/eligibility-and-rules/"><span class="nav-border">Eligibility and rules</span></a></li> <li><a href="/awards/anz/how-to-enter/entry-tips/"><span class="nav-border">Entry tips</span></a></li> <li><a href="/awards/anz/how-to-enter/entry-and-information-guide/"><span class="nav-border">Entry and information guide</span></a></li> <li><a href="/awards/anz/how-to-enter/faqs/"><span class="nav-border">FAQs</span></a></li> </ul> </li> <li> <a href="/awards/anz/past-winners/" class="nav-dropdown"><span class="nav-border">Past winners</span><i class="fa fa-chevron-right"></i></a> <ul class="navigation sub level-4"> <li><a href="/awards/anz/past-winners/" class="nav-title">Past winners</a></li> <li><a href="/awards/anz/past-winners/past-winners-books/"><span class="nav-border">Past winners books</span></a></li> <li><a href="/awards/anz/past-winners/2024-transform-awards-anz/"><span class="nav-border">2024 Transform Awards ANZ</span></a></li> <li><a href="/awards/anz/past-winners/2023-transform-awards-anz/"><span class="nav-border">2023 Transform Awards ANZ</span></a></li> <li><a href="/awards/anz/past-winners/2022-transform-awards-anz/"><span class="nav-border">2022 Transform Awards ANZ</span></a></li> <li><a href="/awards/anz/past-winners/2021-transform-awards-anz/"><span class="nav-border">2021 Transform Awards ANZ</span></a></li> <li><a href="/awards/anz/past-winners/2020-transform-awards-anz/"><span class="nav-border">2020 Transform Awards ANZ</span></a></li> </ul> </li> </ul> </li> <li> <a href="/awards/europe/" class="nav-dropdown"><span class="nav-border">Europe</span><i class="fa fa-chevron-right"></i></a> <ul class="navigation sub level-3"> <li><a href="/awards/europe/" class="nav-title">Europe</a></li> <li> <a href="/awards/europe/the-awards/" class="nav-dropdown"><span class="nav-border">The awards</span><i class="fa fa-chevron-right"></i></a> <ul class="navigation sub level-4"> <li><a href="/awards/europe/the-awards/" class="nav-title">The awards</a></li> <li><a href="/awards/europe/the-awards/key-dates/"><span class="nav-border">Key dates</span></a></li> <li><a href="/awards/europe/the-awards/why-enter/"><span class="nav-border">Why enter?</span></a></li> <li><a href="/awards/europe/the-awards/the-categories/"><span class="nav-border">The categories</span></a></li> <li><a href="/awards/europe/the-awards/the-judges/"><span class="nav-border">The judges</span></a></li> </ul> </li> <li> <a href="/awards/europe/how-to-enter/" class="nav-dropdown"><span class="nav-border">How to enter</span><i class="fa fa-chevron-right"></i></a> <ul class="navigation sub level-4"> <li><a href="/awards/europe/how-to-enter/" class="nav-title">How to enter</a></li> <li><a href="/awards/europe/how-to-enter/entry-process/"><span class="nav-border">Entry process</span></a></li> <li><a href="/awards/europe/how-to-enter/eligibility-and-rules/"><span class="nav-border">Eligibility and rules</span></a></li> <li><a href="/awards/europe/how-to-enter/entry-tips/"><span class="nav-border">Entry tips</span></a></li> <li><a href="/awards/europe/how-to-enter/entry-and-information-guide/"><span class="nav-border">Entry and information guide</span></a></li> <li><a href="/awards/europe/how-to-enter/fees-and-payments/"><span class="nav-border">Fees and payments</span></a></li> <li><a href="/awards/europe/how-to-enter/faqs/"><span class="nav-border">FAQs</span></a></li> </ul> </li> <li> <a href="/awards/europe/the-event/" class="nav-dropdown"><span class="nav-border">The event</span><i class="fa fa-chevron-right"></i></a> <ul class="navigation sub level-4"> <li><a href="/awards/europe/the-event/" class="nav-title">The event</a></li> <li><a href="/awards/europe/the-event/reserve-a-table/"><span class="nav-border">Reserve a table</span></a></li> <li><a href="/awards/europe/the-event/venue/"><span class="nav-border">Venue</span></a></li> </ul> </li> <li> <a href="/awards/europe/past-winners/" class="nav-dropdown"><span class="nav-border">Past winners</span><i class="fa fa-chevron-right"></i></a> <ul class="navigation sub level-4"> <li><a href="/awards/europe/past-winners/" class="nav-title">Past winners</a></li> <li><a href="/awards/europe/past-winners/past-winners-books/"><span class="nav-border">Past winners books</span></a></li> <li><a href="/awards/europe/past-winners/2024-transform-awards-europe/"><span class="nav-border">2024 Transform Awards Europe</span></a></li> <li><a href="/awards/europe/past-winners/2023-transform-awards-europe/"><span class="nav-border">2023 Transform Awards Europe</span></a></li> <li><a href="/awards/europe/past-winners/2022-transform-awards-europe/"><span class="nav-border">2022 Transform Awards Europe</span></a></li> <li><a href="/awards/europe/past-winners/2021-transform-awards-europe/"><span class="nav-border">2021 Transform Awards Europe</span></a></li> <li><a href="/awards/europe/past-winners/2020-transform-awards-europe/"><span class="nav-border">2020 Transform Awards Europe</span></a></li> <li><a href="/awards/europe/past-winners/2019-transform-awards-europe/"><span class="nav-border">2019 Transform Awards Europe</span></a></li> <li><a href="/awards/europe/past-winners/2018-transform-awards-europe/"><span class="nav-border">2018 Transform Awards Europe</span></a></li> <li><a href="/awards/europe/past-winners/2017-transform-awards-europe/"><span class="nav-border">2017 Transform Awards Europe</span></a></li> <li><a href="/awards/europe/past-winners/2016-transform-awards-europe/"><span class="nav-border">2016 Transform Awards Europe</span></a></li> <li><a href="/awards/europe/past-winners/2015-transform-awards-europe/"><span class="nav-border">2015 Transform Awards Europe</span></a></li> <li><a href="/awards/europe/past-winners/2014-transform-awards-europe/"><span class="nav-border">2014 Transform Awards Europe</span></a></li> <li><a href="/awards/europe/past-winners/2013-transform-awards-europe/"><span class="nav-border">2013 Transform Awards Europe</span></a></li> <li><a href="/awards/europe/past-winners/2012-transform-awards-europe/"><span class="nav-border">2012 Transform Awards Europe</span></a></li> <li><a href="/awards/europe/past-winners/2011-transform-awards-europe/"><span class="nav-border">2011 Transform Awards Europe</span></a></li> <li><a href="/awards/europe/past-winners/2010-transform-awards-europe/"><span class="nav-border">2010 Transform Awards Europe</span></a></li> </ul> </li> </ul> </li> <li> <a href="/awards/mea/" class="nav-dropdown"><span class="nav-border">MEA</span><i class="fa fa-chevron-right"></i></a> <ul class="navigation sub level-3"> <li><a href="/awards/mea/" class="nav-title">MEA</a></li> <li> <a href="/awards/mea/the-awards/" class="nav-dropdown"><span class="nav-border">The awards</span><i class="fa fa-chevron-right"></i></a> <ul class="navigation sub level-4"> <li><a href="/awards/mea/the-awards/" class="nav-title">The awards</a></li> <li><a href="/awards/mea/the-awards/key-dates/"><span class="nav-border">Key dates</span></a></li> <li><a href="/awards/mea/the-awards/why-enter/"><span class="nav-border">Why enter?</span></a></li> <li><a href="/awards/mea/the-awards/the-categories/"><span class="nav-border">The categories</span></a></li> <li><a href="/awards/mea/the-awards/the-judges/"><span class="nav-border">The judges</span></a></li> <li><a href="/awards/mea/the-awards/fees-and-payments/"><span class="nav-border">Fees and payments</span></a></li> </ul> </li> <li> <a href="/awards/mea/how-to-enter/" class="nav-dropdown"><span class="nav-border">How to enter</span><i class="fa fa-chevron-right"></i></a> <ul class="navigation sub level-4"> <li><a href="/awards/mea/how-to-enter/" class="nav-title">How to enter</a></li> <li><a href="/awards/mea/how-to-enter/entry-process/"><span class="nav-border">Entry process</span></a></li> <li><a href="/awards/mea/how-to-enter/eligibility-and-rules/"><span class="nav-border">Eligibility and rules</span></a></li> <li><a href="/awards/mea/how-to-enter/entry-tips/"><span class="nav-border">Entry tips</span></a></li> <li><a href="/awards/mea/how-to-enter/entry-and-information-guide/"><span class="nav-border">Entry and information guide</span></a></li> <li><a href="/awards/mea/how-to-enter/faqs/"><span class="nav-border">FAQs</span></a></li> </ul> </li> <li><a href="/awards/mea/enter-now/"><span class="nav-border">Enter now</span></a></li> <li> <a href="/awards/mea/past-winners/" class="nav-dropdown"><span class="nav-border">Past winners</span><i class="fa fa-chevron-right"></i></a> <ul class="navigation sub level-4"> <li><a href="/awards/mea/past-winners/" class="nav-title">Past winners</a></li> <li><a href="/awards/mea/past-winners/past-winners-books/"><span class="nav-border">Past winners books</span></a></li> <li><a href="/awards/mea/past-winners/2024-transform-awards-mea/"><span class="nav-border">2024 Transform Awards MEA</span></a></li> <li><a href="/awards/mea/past-winners/2023-transform-awards-mea/"><span class="nav-border"> 2023 Transform Awards MEA</span></a></li> <li><a href="/awards/mea/past-winners/2022-transform-awards-mea/"><span class="nav-border">2022 Transform Awards MEA</span></a></li> <li><a href="/awards/mea/past-winners/2021-transform-awards-mea/"><span class="nav-border">2021 Transform Awards MEA</span></a></li> <li><a href="/awards/mea/past-winners/2020-transform-awards-mea/"><span class="nav-border">2020 Transform Awards MEA</span></a></li> <li><a href="/awards/mea/past-winners/2019-transform-awards-mena/"><span class="nav-border">2019 Transform Awards MENA</span></a></li> <li><a href="/awards/mea/past-winners/2018-transform-awards-mena/"><span class="nav-border">2018 Transform Awards MENA</span></a></li> <li><a href="/awards/mea/past-winners/2017-transform-awards-mena/"><span class="nav-border">2017 Transform Awards MENA</span></a></li> <li><a href="/awards/mea/past-winners/2016-transform-awards-mena/"><span class="nav-border">2016 Transform Awards MENA</span></a></li> <li><a href="/awards/mea/past-winners/2015-transform-awards-mena/"><span class="nav-border">2015 Transform Awards MENA</span></a></li> <li><a href="/awards/mea/past-winners/2014-transform-awards-mena/"><span class="nav-border">2014 Transform Awards MENA</span></a></li> </ul> </li> </ul> </li> <li> <a href="/awards/north-america/" class="nav-dropdown"><span class="nav-border">North America</span><i class="fa fa-chevron-right"></i></a> <ul class="navigation sub level-3"> <li><a href="/awards/north-america/" class="nav-title">North America</a></li> <li> <a href="/awards/north-america/the-awards/" class="nav-dropdown"><span class="nav-border">The awards</span><i class="fa fa-chevron-right"></i></a> <ul class="navigation sub level-4"> <li><a href="/awards/north-america/the-awards/" class="nav-title">The awards</a></li> <li><a href="/awards/north-america/the-awards/key-dates/"><span class="nav-border">Key dates</span></a></li> <li><a href="/awards/north-america/the-awards/why-enter/"><span class="nav-border">Why enter?</span></a></li> <li><a href="/awards/north-america/the-awards/the-categories/"><span class="nav-border">The categories</span></a></li> <li><a href="/awards/north-america/the-awards/the-judges/"><span class="nav-border">The judges</span></a></li> </ul> </li> <li> <a href="/awards/north-america/how-to-enter/" class="nav-dropdown"><span class="nav-border">How to enter</span><i class="fa fa-chevron-right"></i></a> <ul class="navigation sub level-4"> <li><a href="/awards/north-america/how-to-enter/" class="nav-title">How to enter</a></li> <li><a href="/awards/north-america/how-to-enter/entry-process/"><span class="nav-border">Entry process</span></a></li> <li><a href="/awards/north-america/how-to-enter/eligibility-and-rules/"><span class="nav-border">Eligibility and rules</span></a></li> <li><a href="/awards/north-america/how-to-enter/entry-tips/"><span class="nav-border">Entry tips</span></a></li> <li><a href="/awards/north-america/how-to-enter/entry-and-information-guide/"><span class="nav-border">Entry and information guide</span></a></li> <li><a href="/awards/north-america/how-to-enter/fees-and-payments/"><span class="nav-border">Fees and payments</span></a></li> <li><a href="/awards/north-america/how-to-enter/faqs/"><span class="nav-border">FAQs</span></a></li> </ul> </li> <li><a href="/awards/north-america/the-winners/"><span class="nav-border">The winners</span></a></li> <li> <a href="/awards/north-america/past-winners/" class="nav-dropdown"><span class="nav-border">Past winners</span><i class="fa fa-chevron-right"></i></a> <ul class="navigation sub level-4"> <li><a href="/awards/north-america/past-winners/" class="nav-title">Past winners</a></li> <li><a href="/awards/north-america/past-winners/past-winners-books/"><span class="nav-border">Past winners books</span></a></li> <li><a href="/awards/north-america/past-winners/2024-transform-awards-na/"><span class="nav-border">2024 Transform Awards NA</span></a></li> <li><a href="/awards/north-america/past-winners/2023-transform-awards-na/"><span class="nav-border">2023 Transform Awards NA</span></a></li> <li><a href="/awards/north-america/past-winners/2022-transform-awards-na/"><span class="nav-border">2022 Transform Awards NA</span></a></li> <li><a href="/awards/north-america/past-winners/2021-transform-awards-na/"><span class="nav-border">2021 Transform Awards NA</span></a></li> <li><a href="/awards/north-america/past-winners/2020-transform-awards-na/"><span class="nav-border">2020 Transform Awards NA</span></a></li> <li><a href="/awards/north-america/past-winners/2019-transform-awards-na/"><span class="nav-border">2019 Transform Awards NA</span></a></li> <li><a href="/awards/north-america/past-winners/2018-transform-awards-na/"><span class="nav-border">2018 Transform Awards NA</span></a></li> <li><a href="/awards/north-america/past-winners/2017-transform-awards-na/"><span class="nav-border">2017 Transform Awards NA</span></a></li> <li><a href="/awards/north-america/past-winners/2016-transform-awards-na/"><span class="nav-border">2016 Transform Awards NA</span></a></li> <li><a href="/awards/north-america/past-winners/2015-transform-awards-na/"><span class="nav-border">2015 Transform Awards NA</span></a></li> </ul> </li> </ul> </li> <li> <a href="/awards/transform-diamond-awards/" class="nav-dropdown"><span class="nav-border">Transform Diamond Awards</span><i class="fa fa-chevron-right"></i></a> <ul class="navigation sub level-3"> <li><a href="/awards/transform-diamond-awards/" class="nav-title">Transform Diamond Awards</a></li> <li><a href="/awards/transform-diamond-awards/faqs/"><span class="nav-border">FAQs</span></a></li> </ul> </li> <li><a href="/awards/employer-brand-management-awards/"><span class="nav-border">Employer Brand Management Awards</span></a></li> </ul> </li> <li class=""> <a href="/conferences/" target="_self" class="current nav-dropdown"><span class="nav-border">Conferences</span><i class="fa fa-chevron-right"></i></a> <ul class="navigation sub level-2"> <li><a href="/conferences/" class="nav-title">Conferences</a></li> <li> <a href="/conferences/making-your-entry-count-tips-and-tricks-to-stand-out-at-the-transform-awards/" class="nav-dropdown"><span class="nav-border">Making your entry count: Tips and tricks to win at the Transform Awards</span><i class="fa fa-chevron-right"></i></a> <ul class="navigation sub level-3"> <li><a href="/conferences/making-your-entry-count-tips-and-tricks-to-stand-out-at-the-transform-awards/" class="nav-title">Making your entry count: Tips and tricks to win at the Transform Awards</a></li> <li><a href="/conferences/making-your-entry-count-tips-and-tricks-to-stand-out-at-the-transform-awards/speakers/"><span class="nav-border">Speakers</span></a></li> <li><a href="/conferences/making-your-entry-count-tips-and-tricks-to-stand-out-at-the-transform-awards/register/"><span class="nav-border">Recording</span></a></li> <li><a href="/conferences/making-your-entry-count-tips-and-tricks-to-stand-out-at-the-transform-awards/information/"><span class="nav-border">Information</span></a></li> </ul> </li> <li> <a href="/conferences/data-design-systems-and-the-digital-user-experience/" class="nav-dropdown"><span class="nav-border">Data, design systems and the digital user experience</span><i class="fa fa-chevron-right"></i></a> <ul class="navigation sub level-3"> <li><a href="/conferences/data-design-systems-and-the-digital-user-experience/" class="nav-title">Data, design systems and the digital user experience</a></li> <li><a href="/conferences/data-design-systems-and-the-digital-user-experience/speakers/"><span class="nav-border">Speakers</span></a></li> </ul> </li> <li> <a href="/conferences/2015-transform-conference-north-america/" class="nav-dropdown"><span class="nav-border">2015 Transform conference North America</span><i class="fa fa-chevron-right"></i></a> <ul class="navigation sub level-3"> <li><a href="/conferences/2015-transform-conference-north-america/" class="nav-title">2015 Transform conference North America</a></li> <li><a href="/conferences/2015-transform-conference-north-america/speakers/"><span class="nav-border">Speakers</span></a></li> <li><a href="/conferences/2015-transform-conference-north-america/programme/"><span class="nav-border">Program</span></a></li> <li><a href="/conferences/2015-transform-conference-north-america/book-now/"><span class="nav-border">Book now</span></a></li> <li><a href="/conferences/2015-transform-conference-north-america/information/"><span class="nav-border">Information</span></a></li> </ul> </li> <li> <a href="/conferences/2015-transform-conference-asia-pacifc/" class="nav-dropdown"><span class="nav-border">2015 Transform conference Asia-Pacifc</span><i class="fa fa-chevron-right"></i></a> <ul class="navigation sub level-3"> <li><a href="/conferences/2015-transform-conference-asia-pacifc/" class="nav-title">2015 Transform conference Asia-Pacifc</a></li> <li><a href="/conferences/2015-transform-conference-asia-pacifc/workshop-modules/"><span class="nav-border">Workshop modules</span></a></li> <li><a href="/conferences/2015-transform-conference-asia-pacifc/programme/"><span class="nav-border">Programme</span></a></li> <li><a href="/conferences/2015-transform-conference-asia-pacifc/book-now/"><span class="nav-border">Book now</span></a></li> <li><a href="/conferences/2015-transform-conference-asia-pacifc/information/"><span class="nav-border">Information</span></a></li> </ul> </li> <li> <a href="/conferences/employer-brand-management-conference/" class="nav-dropdown"><span class="nav-border">Employer Brand Management conference</span><i class="fa fa-chevron-right"></i></a> <ul class="navigation sub level-3"> <li><a href="/conferences/employer-brand-management-conference/" class="nav-title">Employer Brand Management conference</a></li> <li><a href="/conferences/employer-brand-management-conference/speakers/"><span class="nav-border">Speakers</span></a></li> <li><a href="/conferences/employer-brand-management-conference/programme/"><span class="nav-border">Programme</span></a></li> <li><a href="/conferences/employer-brand-management-conference/book-now/"><span class="nav-border">Book now</span></a></li> <li><a href="/conferences/employer-brand-management-conference/information/"><span class="nav-border">Information</span></a></li> </ul> </li> <li> <a href="/conferences/middle-east-brand-summit/" class="nav-dropdown current"><span class="nav-border">2015 Transform conference North America</span><i class="fa fa-chevron-right"></i></a> <ul class="navigation sub level-3"> <li><a href="/conferences/middle-east-brand-summit/" class="nav-title">2015 Transform conference North America</a></li> <li><a href="/conferences/middle-east-brand-summit/speakers/"><span class="nav-border">Speakers</span></a></li> <li><a href="/conferences/middle-east-brand-summit/programme/" class="current"><span class="nav-border">Program</span></a></li> <li><a href="/conferences/middle-east-brand-summit/information/"><span class="nav-border">Information</span></a></li> </ul> </li> <li> <a href="/conferences/2016-europe-conference/" class="nav-dropdown"><span class="nav-border">2016 Europe conference</span><i class="fa fa-chevron-right"></i></a> <ul class="navigation sub level-3"> <li><a href="/conferences/2016-europe-conference/" class="nav-title">2016 Europe conference</a></li> <li><a href="/conferences/2016-europe-conference/book-now/"><span class="nav-border">Book now</span></a></li> <li><a href="/conferences/2016-europe-conference/information/"><span class="nav-border">Information</span></a></li> <li><a href="/conferences/2016-europe-conference/programme/"><span class="nav-border">Programme</span></a></li> <li><a href="/conferences/2016-europe-conference/speakers/"><span class="nav-border">Speakers</span></a></li> </ul> </li> <li> <a href="/conferences/2016-middle-east-brand-summit/" class="nav-dropdown"><span class="nav-border">2016 Middle East Brand Summit</span><i class="fa fa-chevron-right"></i></a> <ul class="navigation sub level-3"> <li><a href="/conferences/2016-middle-east-brand-summit/" class="nav-title">2016 Middle East Brand Summit</a></li> <li><a href="/conferences/2016-middle-east-brand-summit/programme/"><span class="nav-border">Programme</span></a></li> <li><a href="/conferences/2016-middle-east-brand-summit/book-now/"><span class="nav-border">Book now</span></a></li> <li><a href="/conferences/2016-middle-east-brand-summit/information/"><span class="nav-border">Information</span></a></li> <li><a href="/conferences/2016-middle-east-brand-summit/speakers/"><span class="nav-border">Speakers</span></a></li> </ul> </li> <li> <a href="/conferences/2016-employer-brand-management-conference/" class="nav-dropdown"><span class="nav-border">Employer Brand Management conference</span><i class="fa fa-chevron-right"></i></a> <ul class="navigation sub level-3"> <li><a href="/conferences/2016-employer-brand-management-conference/" class="nav-title">Employer Brand Management conference</a></li> <li><a href="/conferences/2016-employer-brand-management-conference/programme/"><span class="nav-border">Programme</span></a></li> <li><a href="/conferences/2016-employer-brand-management-conference/speakers/"><span class="nav-border">Speakers</span></a></li> <li><a href="/conferences/2016-employer-brand-management-conference/information/"><span class="nav-border">Information</span></a></li> <li><a href="/conferences/2016-employer-brand-management-conference/book-now/"><span class="nav-border">Book now</span></a></li> <li><a href="/conferences/2016-employer-brand-management-conference/videos/"><span class="nav-border">Videos</span></a></li> </ul> </li> <li><a href="/conferences/2016-transform-conference-north-america/"><span class="nav-border">2016 Transform conference North America</span></a></li> <li> <a href="/conferences/2017-transform-conference-europe/" class="nav-dropdown"><span class="nav-border">2017 Transform Europe conference</span><i class="fa fa-chevron-right"></i></a> <ul class="navigation sub level-3"> <li><a href="/conferences/2017-transform-conference-europe/" class="nav-title">2017 Transform Europe conference</a></li> <li><a href="/conferences/2017-transform-conference-europe/programme/"><span class="nav-border">Programme</span></a></li> <li><a href="/conferences/2017-transform-conference-europe/book-now/"><span class="nav-border">Book now</span></a></li> <li><a href="/conferences/2017-transform-conference-europe/speakers/"><span class="nav-border">Speakers</span></a></li> <li><a href="/conferences/2017-transform-conference-europe/information/"><span class="nav-border">Information</span></a></li> </ul> </li> <li> <a href="/conferences/2017-employer-brand-management-conference/" class="nav-dropdown"><span class="nav-border">Employer Brand Management conference</span><i class="fa fa-chevron-right"></i></a> <ul class="navigation sub level-3"> <li><a href="/conferences/2017-employer-brand-management-conference/" class="nav-title">Employer Brand Management conference</a></li> <li><a href="/conferences/2017-employer-brand-management-conference/programme/"><span class="nav-border">Programme</span></a></li> <li><a href="/conferences/2017-employer-brand-management-conference/speakers/"><span class="nav-border">Speakers</span></a></li> <li><a href="/conferences/2017-employer-brand-management-conference/information/"><span class="nav-border">Information</span></a></li> <li><a href="/conferences/2017-employer-brand-management-conference/book-now/"><span class="nav-border">Book now</span></a></li> <li><a href="/conferences/2017-employer-brand-management-conference/videos/"><span class="nav-border">Videos</span></a></li> </ul> </li> <li> <a href="/conferences/2017-transform-conference-north-america/" class="nav-dropdown"><span class="nav-border">2017 Transform conference North America</span><i class="fa fa-chevron-right"></i></a> <ul class="navigation sub level-3"> <li><a href="/conferences/2017-transform-conference-north-america/" class="nav-title">2017 Transform conference North America</a></li> <li><a href="/conferences/2017-transform-conference-north-america/program/"><span class="nav-border">Program</span></a></li> <li><a href="/conferences/2017-transform-conference-north-america/speakers/"><span class="nav-border">Speakers</span></a></li> <li><a href="/conferences/2017-transform-conference-north-america/book-now/"><span class="nav-border">Book now</span></a></li> <li><a href="/conferences/2017-transform-conference-north-america/information/"><span class="nav-border">Information</span></a></li> </ul> </li> <li> <a href="/conferences/2018-transform-webinar-the-art-of-brand-differentiation/" class="nav-dropdown"><span class="nav-border">2018 Transform Webinar: The art of brand differentiation</span><i class="fa fa-chevron-right"></i></a> <ul class="navigation sub level-3"> <li><a href="/conferences/2018-transform-webinar-the-art-of-brand-differentiation/" class="nav-title">2018 Transform Webinar: The art of brand differentiation</a></li> <li><a href="/conferences/2018-transform-webinar-the-art-of-brand-differentiation/book-now/"><span class="nav-border">Book now</span></a></li> <li><a href="/conferences/2018-transform-webinar-the-art-of-brand-differentiation/speakers/"><span class="nav-border">Speakers</span></a></li> </ul> </li> <li> <a href="/conferences/2018-middle-east-brand-summit/" class="nav-dropdown"><span class="nav-border">2018 Middle East Brand Summit</span><i class="fa fa-chevron-right"></i></a> <ul class="navigation sub level-3"> <li><a href="/conferences/2018-middle-east-brand-summit/" class="nav-title">2018 Middle East Brand Summit</a></li> <li><a href="/conferences/2018-middle-east-brand-summit/programme/"><span class="nav-border">Programme</span></a></li> <li><a href="/conferences/2018-middle-east-brand-summit/book-now/"><span class="nav-border">Book now</span></a></li> <li><a href="/conferences/2018-middle-east-brand-summit/information/"><span class="nav-border">Information</span></a></li> <li><a href="/conferences/2018-middle-east-brand-summit/speakers/"><span class="nav-border">Speakers</span></a></li> </ul> </li> <li><a href="/conferences/2018-employer-brand-management-webinar/"><span class="nav-border">2018 Employer brand management webinar</span></a></li> <li> <a href="/conferences/2018-transform-conference-europe/" class="nav-dropdown"><span class="nav-border">2018 Transform Europe conference</span><i class="fa fa-chevron-right"></i></a> <ul class="navigation sub level-3"> <li><a href="/conferences/2018-transform-conference-europe/" class="nav-title">2018 Transform Europe conference</a></li> <li><a href="/conferences/2018-transform-conference-europe/programme-1/"><span class="nav-border">Programme</span></a></li> <li><a href="/conferences/2018-transform-conference-europe/speakers/"><span class="nav-border">Speakers</span></a></li> <li><a href="/conferences/2018-transform-conference-europe/book-now/"><span class="nav-border">Book now</span></a></li> <li><a href="/conferences/2018-transform-conference-europe/information/"><span class="nav-border">Information</span></a></li> </ul> </li> <li> <a href="/conferences/2018-employer-brand-management-conference/" class="nav-dropdown"><span class="nav-border">Employer Brand Management conference</span><i class="fa fa-chevron-right"></i></a> <ul class="navigation sub level-3"> <li><a href="/conferences/2018-employer-brand-management-conference/" class="nav-title">Employer Brand Management conference</a></li> <li><a href="/conferences/2018-employer-brand-management-conference/programme/"><span class="nav-border">Programme</span></a></li> <li><a href="/conferences/2018-employer-brand-management-conference/speakers/"><span class="nav-border">Speakers</span></a></li> <li><a href="/conferences/2018-employer-brand-management-conference/information/"><span class="nav-border">Information</span></a></li> <li><a href="/conferences/2018-employer-brand-management-conference/book-now/"><span class="nav-border">Book now</span></a></li> </ul> </li> <li> <a href="/conferences/middle-east-brand-summit-2020/" class="nav-dropdown"><span class="nav-border">Middle East Brand Summit 2020</span><i class="fa fa-chevron-right"></i></a> <ul class="navigation sub level-3"> <li><a href="/conferences/middle-east-brand-summit-2020/" class="nav-title">Middle East Brand Summit 2020</a></li> <li><a href="/conferences/middle-east-brand-summit-2020/programme/"><span class="nav-border">Programme</span></a></li> <li><a href="/conferences/middle-east-brand-summit-2020/register-to-attend/"><span class="nav-border">Register to attend</span></a></li> <li><a href="/conferences/middle-east-brand-summit-2020/speakers/"><span class="nav-border">Speakers</span></a></li> <li><a href="/conferences/middle-east-brand-summit-2020/slides/"><span class="nav-border">Slides</span></a></li> </ul> </li> <li> <a href="/conferences/brand-excellence-in-the-gulf-states-a-middle-east-brand-summit-event/" class="nav-dropdown"><span class="nav-border">Brand Excellence in the Gulf States: A Middle East Brand Summit Event</span><i class="fa fa-chevron-right"></i></a> <ul class="navigation sub level-3"> <li><a href="/conferences/brand-excellence-in-the-gulf-states-a-middle-east-brand-summit-event/" class="nav-title">Brand Excellence in the Gulf States: A Middle East Brand Summit Event</a></li> <li><a href="/conferences/brand-excellence-in-the-gulf-states-a-middle-east-brand-summit-event/programme/"><span class="nav-border">Programme</span></a></li> <li><a href="/conferences/brand-excellence-in-the-gulf-states-a-middle-east-brand-summit-event/register-for-the-recording/"><span class="nav-border">Register for the recording</span></a></li> <li><a href="/conferences/brand-excellence-in-the-gulf-states-a-middle-east-brand-summit-event/information/"><span class="nav-border">Information</span></a></li> <li><a href="/conferences/brand-excellence-in-the-gulf-states-a-middle-east-brand-summit-event/speakers/"><span class="nav-border">Speakers</span></a></li> </ul> </li> <li> <a href="/conferences/recalibrating-business-for-the-2020s-brand-purpose-in-a-changing-society-starrecording-availablestar/" class="nav-dropdown"><span class="nav-border">Recalibrating business for the 2020s</span><i class="fa fa-chevron-right"></i></a> <ul class="navigation sub level-3"> <li><a href="/conferences/recalibrating-business-for-the-2020s-brand-purpose-in-a-changing-society-starrecording-availablestar/" class="nav-title">Recalibrating business for the 2020s</a></li> <li><a href="/conferences/recalibrating-business-for-the-2020s-brand-purpose-in-a-changing-society-starrecording-availablestar/access-the-recording/"><span class="nav-border">Access the recording</span></a></li> <li><a href="/conferences/recalibrating-business-for-the-2020s-brand-purpose-in-a-changing-society-starrecording-availablestar/speakers/"><span class="nav-border">Speakers</span></a></li> <li><a href="/conferences/recalibrating-business-for-the-2020s-brand-purpose-in-a-changing-society-starrecording-availablestar/information/"><span class="nav-border">Information</span></a></li> </ul> </li> <li> <a href="/conferences/talking-brands-a-tasting-event-with-transform-magazine/" class="nav-dropdown"><span class="nav-border">Talking Brands, a tasting event with Transform magazine</span><i class="fa fa-chevron-right"></i></a> <ul class="navigation sub level-3"> <li><a href="/conferences/talking-brands-a-tasting-event-with-transform-magazine/" class="nav-title">Talking Brands, a tasting event with Transform magazine</a></li> <li><a href="/conferences/talking-brands-a-tasting-event-with-transform-magazine/speakers/"><span class="nav-border">Speakers</span></a></li> <li><a href="/conferences/talking-brands-a-tasting-event-with-transform-magazine/recording/"><span class="nav-border">Recording</span></a></li> <li><a href="/conferences/talking-brands-a-tasting-event-with-transform-magazine/terms-and-conditions/"><span class="nav-border">T&Cs</span></a></li> </ul> </li> <li> <a href="/conferences/transform-brand-summit-mea-2023/" class="nav-dropdown"><span class="nav-border">Transform Brand Summit MEA 2023</span><i class="fa fa-chevron-right"></i></a> <ul class="navigation sub level-3"> <li><a href="/conferences/transform-brand-summit-mea-2023/" class="nav-title">Transform Brand Summit MEA 2023</a></li> <li><a href="/conferences/transform-brand-summit-mea-2023/programme/"><span class="nav-border">Programme</span></a></li> <li><a href="/conferences/transform-brand-summit-mea-2023/speakers/"><span class="nav-border">Speakers</span></a></li> <li><a href="/conferences/transform-brand-summit-mea-2023/book-now/"><span class="nav-border">Book now</span></a></li> </ul> </li> <li> <a href="/conferences/transform-live-saudi-2024/" class="nav-dropdown"><span class="nav-border">Transform Live Saudi 2024</span><i class="fa fa-chevron-right"></i></a> <ul class="navigation sub level-3"> <li><a href="/conferences/transform-live-saudi-2024/" class="nav-title">Transform Live Saudi 2024</a></li> <li><a href="/conferences/transform-live-saudi-2024/program/"><span class="nav-border">Program</span></a></li> <li><a href="/conferences/transform-live-saudi-2024/speakers/"><span class="nav-border">Speakers</span></a></li> <li><a href="/conferences/transform-live-saudi-2024/book-now/"><span class="nav-border">Book now</span></a></li> <li><a href="/conferences/transform-live-saudi-2024/information/"><span class="nav-border">Information</span></a></li> </ul> </li> <li> <a href="/conferences/transform-live-europe-2024/" class="nav-dropdown"><span class="nav-border">Transform Live Europe 2024</span><i class="fa fa-chevron-right"></i></a> <ul class="navigation sub level-3"> <li><a href="/conferences/transform-live-europe-2024/" class="nav-title">Transform Live Europe 2024</a></li> <li><a href="/conferences/transform-live-europe-2024/programme/"><span class="nav-border">Programme</span></a></li> <li><a href="/conferences/transform-live-europe-2024/speakers/"><span class="nav-border">Speakers</span></a></li> <li><a href="/conferences/transform-live-europe-2024/book-now/"><span class="nav-border">Book now</span></a></li> <li><a href="/conferences/transform-live-europe-2024/information/"><span class="nav-border">Information</span></a></li> </ul> </li> <li> <a href="/conferences/transform-live-north-america-2024/" class="nav-dropdown"><span class="nav-border">Transform Live North America 2024</span><i class="fa fa-chevron-right"></i></a> <ul class="navigation sub level-3"> <li><a href="/conferences/transform-live-north-america-2024/" class="nav-title">Transform Live North America 2024</a></li> <li><a href="/conferences/transform-live-north-america-2024/program/"><span class="nav-border">Program</span></a></li> <li><a href="/conferences/transform-live-north-america-2024/speakers/"><span class="nav-border">Speakers</span></a></li> <li><a href="/conferences/transform-live-north-america-2024/book-now/"><span class="nav-border">Book now</span></a></li> <li><a href="/conferences/transform-live-north-america-2024/information/"><span class="nav-border">Information</span></a></li> </ul> </li> </ul> </li> <li class=""> <a href="/subscriptions/" target="_self"><span class="nav-border">Subscriptions</span></a> </li> <li class="utilities"> <a href="/utilities/" target="_self"><span class="nav-border">Utilities</span></a> </li> </ul> </div> <div class="search"> <form name="search" action="/utilities/search/" method="GET" class="search-box" id="search-site"> <input type="text" name="q" class="search-bar" placeholder="To search type and hit enter..." /> </form> </div> </nav> <div class="top-arrow"> <div class="arrow"> </div> <div class="top-word"> <p>Top</p> </div> </div> </div> </header> <main class="content"> <div class="container"> <div class="page-title"> <h1>Middle East Brand Summit</h1> </div> <div class="content-main"> <nav class="sub-tabs"> <ul> <li> <a href="/conferences/middle-east-brand-summit/">Home</a> </li> <li> <a href="/conferences/middle-east-brand-summit/speakers/" target="_self"> Speakers</a> </li> <li class="selected"> <a href="/conferences/middle-east-brand-summit/programme/" target="_self"> Program</a> </li> <li> <a href="/conferences/middle-east-brand-summit/information/" target="_self"> Information</a> </li> </ul> </nav> <div class="light-bg-intro"> <div class="left"> <h2> Dubai, <br /> <time datetime="2015-06-02">02 June 2015</time> </h2> <h3>Middle East Brand Summit</h3> </div> <div class="right"> <img src="/remote.axd?http://transformmag.blob.core.windows.net/media/1006/trans-mid-east-summit_final1-300x193.jpg?anchor=center&mode=crop&width=0&height=60&rnd=131723409640000000&bgcolor=ffffff" alt="Middle East Brand Summit" /> </div> <div class="clear"></div> </div> <div class="dark-bg"> <h3 class="left-70"> Program </h3> <div class="clear"></div> </div> <div class="programme"> <div class="programme-row heading"> <div class="col-time">Time</div> <div class="col-desc">Description</div> <div class="col-speakers">Speakers</div> </div> <div class="programme-row"> <div class="col-time"><span>08:30</span></div> <div class="col-desc"><p><strong>Registration and breakfast</strong></p></div> <div class="col-speakers"> </div> </div> <div class="programme-row"> <div class="col-time"><span>09:00</span></div> <div class="col-desc"><p><strong>Welcome and open address</strong></p></div> <div class="col-speakers"> <div class="speaker-row"> <div class="speaker-detail"> <p> <strong> Andrew Thomas</strong> <br />Publishing Editor <br />Transform magazine </p> </div> </div> </div> </div> <div class="programme-row"> <div class="col-time"><span>09:10</span></div> <div class="col-desc"><p><strong>Building brand with emotional resonance</strong></p> <p>The difference between a product and a brand is the emotional resonance it can instil in its stakeholder. But how can a company instil that resonance? Phil Darby from Brand Lounge argues that the most effective way is for an organisations to create communities amongst their stakeholders. Phil will be joined by Stephen McCallion at GE Oil & Gas and Francesca Moore, chief marketing officer at Beehive from external-facing marketing director to discuss how communities can be developed and maintained.</p></div> <div class="col-speakers"> <div class="speaker-row"> <div class="speaker-img"> <img src="/remote.axd?http://transformmag.blob.core.windows.net/media/1589/ge-oil-gas-logo-copy.jpg?mode=pad&width=200&height=80&rnd=131723409640000000&bgcolor=ffffff" alt="GE-Oil-Gas-Logo-copy.jpg" /> </div> <div class="speaker-detail"> <p> <strong> Stephen McCallion</strong> <br />Communications Leader <br />GE Oil & Gas </p> </div> </div> <div class="speaker-row"> <div class="speaker-img"> <img src="/remote.axd?http://transformmag.blob.core.windows.net/media/1579/brandlounge.jpg?mode=pad&width=200&height=80&rnd=131723409630000000&bgcolor=ffffff" alt="BrandLounge.jpg" /> </div> <div class="speaker-detail"> <p> <strong> Phil Darby</strong> <br />Head of Strategy <br />Brand Lounge </p> </div> </div> </div> </div> <div class="programme-row"> <div class="col-time"><span>09:30</span></div> <div class="col-desc"><p><strong>Imitation, invention now innovation</strong></p> <p>Its hard to believe that there was a time when being called an 'innovator' used to get your ears cut off and thrown in prison. Today the word 'innovation' peppers nearly every conversation, but why and why now? Why should we, as brand people, care? And how do we come up with ideas that are valuable and drive innovation.</p></div> <div class="col-speakers"> <div class="speaker-row"> <div class="speaker-img"> <img src="/remote.axd?http://transformmag.blob.core.windows.net/media/1576/bellwether_transformwebsite1.jpg?mode=pad&width=200&height=80&rnd=131723409630000000&bgcolor=ffffff" alt="Bellwether_Transformwebsite1.jpg" /> </div> <div class="speaker-detail"> <p> <strong> Bellwether</strong> </p> </div> </div> </div> </div> <div class="programme-row"> <div class="col-time"><span>10:20</span></div> <div class="col-desc"><p><strong>Branding the built environment</strong></p> <p><span>The built environment is an important tool for communications as it has the power to influence audiences, create impactful experiences and embody the physical brand. This goes beyond architecture and extends to such details as the wayfinding systems used, the typography and style of signage implemented and the way a visual identity translates to the physical space. </span></p> <p>At the Middle East Brand Summit, we'll be exploring how brand can be implemented in the built environment. Hear from the director of marketing, brand and communications at the Dubai Design District, Lars de Jong, partner at Andarakis and Gideon Wilkinson, the founder of brand implementation specialist Endpoint. They'll be sharing their experiences of branding the physical space and will discuss how this is likely to develop moving forward.</p></div> <div class="col-speakers"> <div class="speaker-row"> <div class="speaker-img"> <img src="/remote.axd?http://transformmag.blob.core.windows.net/media/1590/andarakislogo-website.jpg?mode=pad&width=200&height=80&rnd=131723409640000000&bgcolor=ffffff" alt="andarakislogo-website.jpg" /> </div> <div class="speaker-detail"> <p> <strong> Lars de Jong</strong> <br />Senior Director <br />Andarakis </p> </div> </div> <div class="speaker-row"> <div class="speaker-img"> <img src="/remote.axd?http://transformmag.blob.core.windows.net/media/1591/dubai-design-district_website.jpg?mode=pad&width=200&height=80&rnd=131723409640000000&bgcolor=ffffff" alt="Dubai-Design-District_WEBSITE.jpg" /> </div> <div class="speaker-detail"> <p> <strong> </strong> <br />Director of Marketing, Brand and Communications <br />Dubai Design District </p> </div> </div> <div class="speaker-row"> <div class="speaker-img"> <img src="/remote.axd?http://transformmag.blob.core.windows.net/media/1577/endpoint_transformwebsite.jpg?mode=pad&width=200&height=80&rnd=131723409630000000&bgcolor=ffffff" alt="Endpoint_Transformwebsite.jpg" /> </div> <div class="speaker-detail"> <p> <strong> Gideon Wilkinson</strong> <br />Founder <br />Endpoint </p> </div> </div> </div> </div> <div class="programme-row"> <div class="col-time"><span>11:00</span></div> <div class="col-desc"><p><strong>Coffee break</strong></p></div> <div class="col-speakers"> </div> </div> <div class="programme-row"> <div class="col-time"><span>11:25</span></div> <div class="col-desc"><p><strong>Psychometrics and the Binary Brand</strong></p> <p>In today’s big data world the algorithm is every marketer’s greatest challenge and even greater opportunity. Join Victor Benady from Grayling and Vesselin Popov from the University of Cambridge Psychometrics Centre for a participatory session where they will broadly predict the audience’s psychological profile based on its reactions to certain stimuli. They will showcase the results of a collaborative R&D project, with Hilton Worldwide as the client, demonstrating predictive psychometric profiling as a highly effective means to target consumers and tailor messaging. And finally they will explore what this all means for brands, looking at potential applications that could revolutionise the fundamentals of marketing.</p></div> <div class="col-speakers"> <div class="speaker-row"> <div class="speaker-img"> <img src="/remote.axd?http://transformmag.blob.core.windows.net/media/1578/grayling_pr_transformwebsite1.jpg?mode=pad&width=200&height=80&rnd=131723409630000000&bgcolor=ffffff" alt="Grayling_PR_Transformwebsite1.jpg" /> </div> <div class="speaker-detail"> <p> <strong> Victor Benady</strong> <br />Global Head of Digital <br />Grayling </p> </div> </div> <div class="speaker-row"> <div class="speaker-img"> <img src="/remote.axd?http://transformmag.blob.core.windows.net/media/1596/university-of-cambridge.jpeg?mode=pad&width=200&height=80&rnd=131723409640000000&bgcolor=ffffff" alt="University-of-cambridge.jpeg" /> </div> <div class="speaker-detail"> <p> <strong> Vesselin Popov</strong> <br />Development Strategist <br />University of Cambridge </p> </div> </div> </div> </div> <div class="programme-row"> <div class="col-time"><span>11:45</span></div> <div class="col-desc"><p><strong>It's nothing personal.</strong></p> <p><span>Creating exciting and unique new brands is not enough. It never was. Once a new brand has been carefully created over many weeks, and is ready to be pitched to the client, the next challenge begins. The reality is that the best branding approaches in the world have taken flight or died in the boardroom. The latter result is often simply because personal subjective preferences get in the way of objective commercial decisions. So, assuming the agency have done their job and the brand is on brief, how can we give each these fledgling brands the best possible chance of success?</span></p> <p>This talk is a fun exploration into the reasons why as human's we just can't help looking at things from our own personal perspective, how this ultimately gets in the way of developing brands that suit the audience not the decision maker, and a discussion on some new ideas for how to try and get around this problem.</p></div> <div class="col-speakers"> <div class="speaker-row"> <div class="speaker-img"> <img src="/remote.axd?http://transformmag.blob.core.windows.net/media/1583/omnia_transformwebsite1.jpg?mode=pad&width=200&height=80&rnd=131723409640000000&bgcolor=ffffff" alt="omnia_Transformwebsite1.jpg" /> </div> <div class="speaker-detail"> <p> <strong> OMNIA</strong> </p> </div> </div> </div> </div> <div class="programme-row"> <div class="col-time"><span>12:20</span></div> <div class="col-desc"><p><strong>Where next for luxury?</strong></p> <p><span>These days, luxury is everywhere. It’s one of the most powerful forces in modern society, and one of the most pervasive strategies in branding and marketing. But what contemporary challenges do traditional luxury brands face? What opportunities do they – and indeed any brand – now have to redefine the meaning and value of luxury? And is this picture different in the Middle East than it is in other key global markets? Latif Habib, CEO of Fortune|5 Real Estate discusses the creation of a brand for the ultimate high-end luxury apartments on the Palm in Dubai with Zak McKinven from Brash Brands.</span></p></div> <div class="col-speakers"> <div class="speaker-row"> <div class="speaker-img"> <img src="/remote.axd?http://transformmag.blob.core.windows.net/media/1592/fortune-5_transformwebsite.jpg?mode=pad&width=200&height=80&rnd=131723409640000000&bgcolor=ffffff" alt="Fortune-5_Transformwebsite.jpg" /> </div> <div class="speaker-detail"> <p> <strong> Latif Habib</strong> <br />CEO <br />Fortune|5 Real Estate </p> </div> </div> <div class="speaker-row"> <div class="speaker-img"> <img src="/remote.axd?http://transformmag.blob.core.windows.net/media/1580/brash_new_website-300x150.jpg?mode=pad&width=200&height=80&rnd=131723409630000000&bgcolor=ffffff" alt="Brash_New_Website-300x150.jpg" /> </div> <div class="speaker-detail"> <p> <strong> Zak McKinven</strong> <br />General Manager/ Managing Director <br />Brash </p> </div> </div> </div> </div> <div class="programme-row"> <div class="col-time"><span>13:00</span></div> <div class="col-desc"><p><strong>Lunch</strong></p></div> <div class="col-speakers"> </div> </div> <div class="programme-row"> <div class="col-time"><span>13:45</span></div> <div class="col-desc"><p><strong>Social businesses on a social mission</strong></p> <p>Every business has the opportunity to do good: to address social problems, to contribute to a charity and have corporate social responsibility programmes. But what about social enterprises whose purpose is greater than one-off donations and projects?</p> <p>Wael Bittar, the manager of the branding agency, Tonic International, will moderate a panel to explore how brands with a social mission can communicate their values through their brand.</p> <p>Panelists:<br />Altaf Ladak, COO, Roshan<br />Afghani telecommunications provider set out to improve the lives of over 200,000 Afghans in a country fraught with economic and political difficulties. Roshan invested in more than just Afghanistan’s telecommunication infrastructure. Using the Persian word for hope or light, the Roshan brand has set out to communicate its values and mission through its brand.</p></div> <div class="col-speakers"> <div class="speaker-row"> <div class="speaker-img"> <img src="/remote.axd?http://transformmag.blob.core.windows.net/media/1595/roshan_afghanistan_transformwebsite.jpg?mode=pad&width=200&height=80&rnd=131723409640000000&bgcolor=ffffff" alt="Roshan_Afghanistan_Transformwebsite.jpg" /> </div> <div class="speaker-detail"> <p> <strong> Altaf Ladak</strong> <br />COO <br />Roshan </p> </div> </div> <div class="speaker-row"> <div class="speaker-img"> <img src="/remote.axd?http://transformmag.blob.core.windows.net/media/1587/tonic_transformwebsite1.jpg?mode=pad&width=200&height=80&rnd=131723409640000000&bgcolor=ffffff" alt="Tonic_Transformwebsite1.jpg" /> </div> <div class="speaker-detail"> <p> <strong> Tonic</strong> </p> </div> </div> </div> </div> <div class="programme-row"> <div class="col-time"><span>14:30</span></div> <div class="col-desc"><p><strong>Brand language and tone of voice</strong></p> <p>The visual identity and brand colours are are always taken into consideration when thinking about brand, but how can you ensure your brand’s identity is communicated through the language it uses? This panel discussion will look at how subtle nuances and choice of words can completely alter how audiences perceive your brand. Using real examples from the panelists, this session will start making you examine the language your brand adopts and how it fits into your overall strategy.</p></div> <div class="col-speakers"> <div class="speaker-row"> <div class="speaker-img"> <img src="/remote.axd?http://transformmag.blob.core.windows.net/media/1594/nestle_mebs.jpg?mode=pad&width=200&height=80&rnd=131723409640000000&bgcolor=ffffff" alt="Nestle_MEBS.jpg" /> </div> <div class="speaker-detail"> <p> <strong> Syed Hussain</strong> <br />Marketing Manager, Middle East & Levant <br />Nestlé </p> </div> </div> <div class="speaker-row"> <div class="speaker-img"> <img src="/remote.axd?http://transformmag.blob.core.windows.net/media/1593/linguabrand_.jpg?mode=pad&width=200&height=80&rnd=131723409640000000&bgcolor=ffffff" alt="Linguabrand_.jpg" /> </div> <div class="speaker-detail"> <p> <strong> Alastair Herbert</strong> <br />Managing Director <br />Linguabrand </p> </div> </div> <div class="speaker-row"> <div class="speaker-img"> <img src="/remote.axd?http://transformmag.blob.core.windows.net/media/1584/industry_transformwebsite1.jpg?mode=pad&width=200&height=80&rnd=131723409630000000&bgcolor=ffffff" alt="Industry_Transformwebsite1.jpg" /> </div> <div class="speaker-detail"> <p> <strong> Sholto Lindsay-Smith</strong> <br />Founding Partner <br />Industry </p> </div> </div> </div> </div> <div class="programme-row"> <div class="col-time"><span>14:30 </span></div> <div class="col-desc"><p><strong>Conference round up and closing remarks</strong></p> <div class="col-md-10 column"> <p> </p> </div></div> <div class="col-speakers"> <div class="speaker-row"> <div class="speaker-detail"> <p> <strong> Andrew Thomas</strong> <br />Publishing Editor <br />Transform magazine </p> </div> </div> </div> </div> <div class="clear"></div> </div> <div class="section-text"> <div class="umb-grid"> <div class="grid-section"> <div > <div class="row clearfix"> <div class="col-md-12 column"> <div > <p><span>The programme for the Middle East Brand Summit taking place in Dubai on 2 June is below. All of our speakers have been carefully selected to share their stories and experiences. We always encourage discussion, debate and questions at our events and always encourage delegates to participate.</span></p> </div> </div> </div> </div> </div> </div> </div> </div> <div class="content-right"> <div class="tout text-image"> <h4 class="borderless">When & where</h4> <a href="https://www.google.com/maps/place/55.140997,55.140997/" target="_blank"> <img src="http://maps.googleapis.com/maps/api/staticmap?autoscale=1&size=261x230&maptype=terrain&format=png&visual_refresh=true&markers=size:mid%7Ccolor:0x00a398%7Clabel:%7C25.07717,55.140997&style=saturation:-100" /> </a> <div class="tout-content"> <p> </p> <p><span><span>Date: Tuesday 2 June 2015</span><br /><span>Time: 08.30-15.30 </span><br /><span>Venue: The Address Hotel Dubai Marina</span></span></p> </div> </div> <div class="tout"> <div class="line-divide"> <h5><span>Sponsors</span></h5> </div> <div class="sponsor-logos"> <div class="sp-logo"> <a href="http://bellwetherbrands.com/" target="_blank"> <img src="/remote.axd?http://transformmag.blob.core.windows.net/media/1576/bellwether_transformwebsite1.jpg?mode=pad&width=94&height=50&rnd=131723409630000000&bgcolor=ffffff" alt="Bellwether_Transformwebsite1.jpg" /> </a> </div> <div class="sp-logo"> <a href="http://brandloungeme.com/" target="_blank"> <img src="/remote.axd?http://transformmag.blob.core.windows.net/media/1579/brandlounge.jpg?mode=pad&width=94&height=50&rnd=131723409630000000&bgcolor=ffffff" alt="BrandLounge.jpg" /> </a> </div> <div class="sp-logo"> <a href="http://www.brashbrands.com/" target="_blank"> <img src="/remote.axd?http://transformmag.blob.core.windows.net/media/1580/brash_new_website-300x150.jpg?mode=pad&width=94&height=50&rnd=131723409630000000&bgcolor=ffffff" alt="Brash_New_Website-300x150.jpg" /> </a> </div> <div class="sp-logo"> <a href="http://www.endpoint.co.uk/" target="_blank"> <img src="/remote.axd?http://transformmag.blob.core.windows.net/media/1577/endpoint_transformwebsite.jpg?mode=pad&width=94&height=50&rnd=131723409630000000&bgcolor=ffffff" alt="Endpoint_Transformwebsite.jpg" /> </a> </div> <div class="sp-logo"> <a href="http://www.grayling.com/globalnetwork/meta/" target="_blank"> <img src="/remote.axd?http://transformmag.blob.core.windows.net/media/1578/grayling_pr_transformwebsite1.jpg?mode=pad&width=94&height=50&rnd=131723409630000000&bgcolor=ffffff" alt="Grayling_PR_Transformwebsite1.jpg" /> </a> </div> <div class="sp-logo"> <a href="http://www.industrybranding.com/" target="_blank"> <img src="/remote.axd?http://transformmag.blob.core.windows.net/media/1584/industry_transformwebsite1.jpg?mode=pad&width=94&height=50&rnd=131723409630000000&bgcolor=ffffff" alt="Industry_Transformwebsite1.jpg" /> </a> </div> <div class="sp-logo"> <a href="http://www.omnia.ae/" target="_blank"> <img src="/remote.axd?http://transformmag.blob.core.windows.net/media/1583/omnia_transformwebsite1.jpg?mode=pad&width=94&height=50&rnd=131723409640000000&bgcolor=ffffff" alt="omnia_Transformwebsite1.jpg" /> </a> </div> <div class="sp-logo"> <a href="http://tintup.com/" target="_blank"> <img src="/remote.axd?http://transformmag.blob.core.windows.net/media/1950/tint_logo_primary_red_rgb.png?mode=pad&width=94&height=50&rnd=131723409590000000&bgcolor=ffffff" alt="Tint_Logo_Primary_RED_RGB.png" /> </a> </div> <div class="sp-logo"> <a href="http://www.tonicinternational.com/" target="_blank"> <img src="/remote.axd?http://transformmag.blob.core.windows.net/media/1587/tonic_transformwebsite1.jpg?mode=pad&width=94&height=50&rnd=131723409640000000&bgcolor=ffffff" alt="Tonic_Transformwebsite1.jpg" /> </a> </div> <div class="sp-logo"> <a href="http://research.mena.yougov.com/en/" target="_blank"> <img src="/remote.axd?http://transformmag.blob.core.windows.net/media/1588/yougov.jpg?mode=pad&width=94&height=50&rnd=131723409640000000&bgcolor=ffffff" alt="YouGov.jpg" /> </a> </div> </div> </div> <div class="tout"> <div class="line-divide"> <h5><span>Supporting Partners</span></h5> </div> <div class="sponsor-logos"> <div class="sp-logo"> <a href="http://www.bpinetwork.org/" target="_blank"> <img src="/remote.axd?http://transformmag.blob.core.windows.net/media/1586/screen-shot-2015-05-20-at-142342-300x109.png?mode=pad&width=94&height=50&rnd=131723409630000000&bgcolor=ffffff" alt="Screen-Shot-2015-05-20-at-14.23.42-300x109.png" /> </a> </div> <div class="sp-logo"> <a href="http://commschat.com/" target="_blank"> <img src="/remote.axd?http://transformmag.blob.core.windows.net/media/1581/commschat_transformna.jpg?mode=pad&width=94&height=50&rnd=131723409630000000&bgcolor=ffffff" alt="Commschat_TransformNA.jpg" /> </a> </div> <div class="sp-logo"> <a href="http://www.packagingmea.com/" target="_blank"> <img src="/remote.axd?http://transformmag.blob.core.windows.net/media/1582/packaging-mea-logo_website-300x150.jpg?mode=pad&width=94&height=50&rnd=131723409640000000&bgcolor=ffffff" alt="PACKAGING-MEA-LOGO_website-300x150.jpg" /> </a> </div> </div> <p><span>If you would like to be a supporting or media partner for the Transform conference in New York please email our marketing manager, </span><strong><a href="mailto:hwilkinson@transformmagazine.net">Hannah Wilkinson </a></strong><span>with your suggestions on how we can collaborate. We're always happy to find creative ways to work with external companies and we'd love to hear from you.</span></p> </div> </div> </div> </main> <footer class="footer"> <div class="container"> <div class="left-50"> <h2>Transform Magazine</h2> <p> Transform magazine is published by Cravenhill Publishing, a publishing and events business focused on corporate and brand communications. Transform magazine is a quarterly print title that celebrates the transformative power of brand strategy and design. In addition to the magazine and website it also organises conferences and awards programmes around the world. </p> </div> <div class="left-25"> <h2>Our offices</h2> <p> Transform Magazine<br /> Cravenhill Publishing<br /> 26-32 Voltaire Road<br /> London SW4 6DH<br /> United Kingdom </p> <p> Tel: +44 (0)20 3950 5356 </p> </div> <div class="left-25 last"> <h2>Connect with us</h2> <ul class="social-media"> <li><a href="https://www.facebook.com/transformsays" target="_blank"><i class="fa fa-facebook"></i></a></li> <li><a href="https://www.linkedin.com/company/5230797" target="_blank"><i class="fa fa-linkedin"></i></a></li> <li><a href="https://twitter.com/transformsays" target="_blank"><i class="fa fa-twitter"></i></a></li> <li><a href="https://www.instagram.com/transform_magazine/" target="_blank"><i class="fa fa-instagram"></i></a></li> </ul> </div> <div class="clear"></div> <div class="left"> <ul class="copyright"> <li>© 2024 Transform magazine. All rights reserved.</li> </ul> </div> <div class="right"> <ul class="footer-links"> <li><a href="/utilities/contact/" target="_self">Contacts</a></li> <li><a href="/about/" target="_self">About us</a></li> <li><a href="http://www.transformmagazine.net/feeds/articles/" target="_self">RSS feed</a></li> <li><a href="/utilities/sitemap/" target="_self">Sitemap</a></li> </ul> </div> </div> </footer> <script src="/scripts/jquery-1.11.2.min.js" type="text/javascript"></script> <script src="/scripts/bootstrap.js" type="text/javascript"></script> <script type="text/javascript" src="/scripts/modernizer.js"></script> <script type="text/javascript" src="/scripts/main.js"></script> <script type="text/javascript" src="/scripts/jquery.slideshow-fade.js"></script> <script type="text/javascript" src="/scripts/jquery.browser-warning.js"></script> <script type="text/javascript" src="/scripts/jquery.mixitup.min.js"></script> <script src="/scripts/perfect-scrollbar.jquery.min.js"></script> <script src="/scripts/jquery.validate.min.js"></script> <script src="/scripts/jquery.validate.unobtrusive.min.js"></script> <script src="/scripts/jquery.unobtrusive-ajax.min.js"></script> <script type="text/javascript"> WebFontConfig = { google: { families: [ "Bitter", "Bitter", "Droid Sans", "Droid Sans", "PT Sans Narrow"] } }; (function () { var wf = document.createElement('script'); wf.src = ('https:' == document.location.protocol ? 'https' : 'http') + '://ajax.googleapis.com/ajax/libs/webfont/1/webfont.js'; wf.type = 'text/javascript'; wf.async = 'true'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(wf, s); })(); </script>  </body> </html>

CINXE.COM

Transform magazine: Programme - 2015 Transform conference North America - Conferences