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<!Doctype html> <html lang='en'> <head> <title>Terrace Brand Endeavors : Beachfront Pop Up</title> <link rel='canonical' href='https://www.trendhunter.com/trends/beachfront-pop-up' /> <meta property='fb:page_id' content='58207373724' /> <meta property='title' content='Terrace Brand Endeavors Beachfront Pop Up'/> <meta name='description' content='Beachfront Pop Up - Louis Vuitton has made its annual return to St. Tropez, presenting a beachfront pop-up showcasing the brand’s latest resort collection in a desig...'/> <meta name='keywords' content='Beachfront Pop Up, beachfront-pop-up'/> <meta name='copyright' content='Trend Hunter Inc.'> <meta property='image' content='https://cdn.trendhunterstatic.com/thumbs/539/beachfront-pop-up.jpeg?auto=webp'/> <link rel='image_src' type='image/jpeg' href='https://cdn.trendhunterstatic.com/thumbs/539/beachfront-pop-up.jpeg?auto=webp'/> <meta property='og:title' content='Terrace Brand Endeavors' /> <meta property='og:description' content='Beachfront Pop Up - Louis Vuitton has made its annual return to St. Tropez, presenting a beachfront pop-up showcasing the brand’s latest resort collection in a desig...'/> <meta property='og:url' content='https://www.trendhunter.com/trends/beachfront-pop-up'/> <meta property='og:site_name' content='TrendHunter.com'/> <meta property='og:image' content='https://cdn.trendhunterstatic.com/thumbs/539/beachfront-pop-up.jpeg?auto=webp'/> <meta property='og:type' content='article'/> <link rel='preload' href='https://cdn.trendhunterstatic.com/thumbs/539/beachfront-pop-up.jpeg?auto=webp' as='image'> <link rel='amphtml' href='https://www.trendhunter.com/amp/trends/beachfront-pop-up'> <meta name='viewport' content='width=device-width, initial-scale=1.0'> <meta charset='UTF-8'> <link rel="apple-touch-icon" sizes="180x180" href="https://cdn.trendhunterstatic.com/icons/manifest/apple-touch-icon.png"> <link rel="icon" type="image/png" sizes="32x32" href="https://cdn.trendhunterstatic.com/icons/manifest/favicon-32x32.png"> <link rel="icon" type="image/png" sizes="16x16" href="https://cdn.trendhunterstatic.com/icons/manifest/favicon-16x16.png"> <link rel="mask-icon" href="https://cdn.trendhunterstatic.com/icons/manifest/safari-pinned-tab.svg" color="#000000"> <meta name="theme-color" content="#000000"> <link rel="manifest" href="https://www.trendhunter.com/apps/inc/manifest.json"> <meta property='fb:app_id' content='85925738555' /> <meta name='copyright' content='Trend Hunter Inc.'> <link rel='preconnect' href='https://www.trendhunter.com' /><link rel='preconnect' href='https://fonts.gstatic.com' /> <link href='https://fonts.googleapis.com/css2?family=Roboto+Mono&family=Roboto:wght@100;300;400;500;700&family=Material+Icons&display=swap' rel='preload' as='style'> <link href='https://fonts.googleapis.com/css2?family=Roboto+Mono&family=Roboto:wght@100;300;400;500;700&family=Material+Icons&display=swap' rel='stylesheet'> <link href='https://www.trendhunter.com/apps/css/style?s=all&v=17322.4' rel='stylesheet' async type='text/css'> <script type='application/ld+json'> {"@context":"https:\/\/schema.org","@type":"Article","articleBody":"Louis Vuitton has made its annual return to St. Tropez, presenting a beachfront pop-up showcasing the brand’s latest resort collection in a designed setting. The patio dining area, inspired by the resort collection, features "vibrant hot pink and coral curling banquettes, complemented by LV-patterned cushions, creating a luxurious and immersive dining experience. Guests are also invited to explore the nearby boutique, which offers a selection of palm-printed swimwear, toweling, and raffia totes." For added convenience, "a customized Mini Moke vehicle is available to transport customers between locations upon request." The innovative setting and personalized services of this beachfront pop-up, enhance the brand’s prestige and create memorable, high-end consumer interactions. 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</div><div class='tha__tgTitle'>Designer Beach Resort Experiences</div> </a></div></div> <div class='tha__tgSec tha__tgSec--right' data-btn='tgforward'> <div class='tha__tgSecLbl'> Next<br/>Set of<br/>Related<br/>Ideas </div><button type='button' class='tha__btn tha__btn--tg tha__btn--square' ><i class='material-icons'>arrow_forward</i></button> </div> </div> <article class='tha__articleCont'> <div class='tha__articleInner'> <div class='tha__gallery gal'> <div class='gal__main'> <img alt='Terrace Brand Endeavors' class='gal__mainImage' data-btn='gallerynext' width=1200 height=675 data-src='https://cdn.trendhunterstatic.com/thumbs/539/beachfront-pop-up.jpeg?auto=webp' loading='eager' fetchpriority='high' srcset='https://cdn.trendhunterstatic.com/phpthumbnails/539/539752/539752_1_230.jpeg?auto=webp 230w, https://cdn.trendhunterstatic.com/phpthumbnails/539/539752/539752_1_300.jpeg?auto=webp 300w, https://cdn.trendhunterstatic.com/phpthumbnails/539/539752/539752_1_468.jpeg?auto=webp 468w, 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</div><div class='gal__thumb' data-btn='galthumb' data-id='514005' data-pn='1'> <img loading='lazy' alt='Whimsical Pop-Up Cognac Bars Image 1' src='https://cdn.trendhunterstatic.com/phpthumbnails/514/514005/514005_1_80.jpeg' class='gal__thumbImage' width=80 height=80 /> </div><div class='gal__thumb' data-btn='galthumb' data-id='514005' data-pn='2'> <img loading='lazy' alt='Whimsical Pop-Up Cognac Bars Image 2' src='https://cdn.trendhunterstatic.com/phpthumbnails/514/514005/514005_2_80.jpeg' class='gal__thumbImage' width=80 height=80 /> </div><div class='gal__thumb' data-btn='galthumb' data-id='514005' data-pn='3'> <img loading='lazy' alt='Whimsical Pop-Up Cognac Bars Image 3' src='https://cdn.trendhunterstatic.com/phpthumbnails/514/514005/514005_3_80.jpeg' class='gal__thumbImage' width=80 height=80 /> </div><div class='gal__thumb' data-btn='galthumb' data-id='514005' data-pn='4'> <img loading='lazy' alt='Whimsical Pop-Up Cognac Bars Image 4' src='https://cdn.trendhunterstatic.com/phpthumbnails/514/514005/514005_4_80.jpeg' class='gal__thumbImage' width=80 height=80 /> </div><div class='gal__thumb' data-btn='galthumb' data-id='514005' data-pn='5'> <img loading='lazy' alt='Whimsical Pop-Up Cognac Bars Image 5' src='https://cdn.trendhunterstatic.com/phpthumbnails/514/514005/514005_5_80.jpeg' class='gal__thumbImage' width=80 height=80 /> </div><div class='gal__thumb' data-btn='galthumb' data-id='531981' data-pn='1'> <img loading='lazy' alt='Riviera-Inspired Retail Experiences Image 1' src='https://cdn.trendhunterstatic.com/phpthumbnails/531/531981/531981_1_80.jpeg' class='gal__thumbImage' width=80 height=80 /> </div> <button type='button' class='tha__btn gal__similar' data-btn='gallerynext'> <div class='gal__similarNum'>17</div> <div class='gal__similarText'>SIMILAR</br>PHOTOS</div></button> </div> </div> <div class='tha__articleBody'> <a href='https://www.cleanthesky.com?source=eyJwIjoiaHR0cHM6XC9cL3d3dy50cmVuZGh1bnRlci5jb21cL3RyZW5kc1wvYmVhY2hmcm9udC1wb3AtdXAiLCJhZCI6ImNsZWFudGhlc2t5LWIzLTMifQ%3D%3D' class='tha__bb cts__banner' data-bn='cleanthesky-b3-3' style='width:300px; height:300px; float:right; margin:0px 0px 20px 20px;'><img alt='Clean the Sky - Positive Eco Trends & Breakthroughs' src='https://cdn.trendhunterstatic.com/banners/cleanthesky/cleanthesky-b3-3.png?auto=webp' width=300 height=300 /></a> <h2 class='tha__title2'>Louis Vuitton Features its Latest Collection at a Beachfront Pop-Up</h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='/DebraJ'>Debra John</a> — July 15, 2024 — <a class='tha__bcLink tha__bcLink--category' href='/marketing'>Marketing</a></div><div class='tha__referenceLinks'> References: <a target='_blank' href='https://www.white1921.com/en' class='tha__referenceLink' rel='nofollow noreferrer'>white1921</a> & <a target='_blank' href='https://www.ft.com/content/70353cb2-7ed7-4708-9d6e-87fbe51d90042' class='tha__referenceLink' rel='nofollow noreferrer'>ft</a></div></div><div class='tha__social'> <a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open("https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fbeachfront-pop-up","_blank");' rel='nofollow' href='javascript:void(0);' >Share on Facebook</a> <a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open("https://twitter.com/intent/tweet?text=Terrace+Brand+Endeavors+-+Louis+Vuitton+Features+its+Latest+Collection+at+a+Beachfront+Pop-Up&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fbeachfront-pop-up","_blank");' href='javascript:void(0);'>Share on Twitter</a> <a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open("https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fbeachfront-pop-up&title=Terrace+Brand+Endeavors+-+Louis+Vuitton+Features+its+Latest+Collection+at+a+Beachfront+Pop-Up","_blank");' href='javascript:void(0);'>Share on LinkedIn</a> <a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open("https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fbeachfront-pop-up&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F539%2Fbeachfront-pop-up.jpeg%3Fauto%3Dwebp&description=Terrace+Brand+Endeavors+-+Louis+Vuitton+Features+its+Latest+Collection+at+a+Beachfront+Pop-Up","_blank");' href='javascript:void(0);'>Share on Pinterest</a> </div><div class='tha__articleText tha__articleText--hasAt'>Louis Vuitton has made its annual return to St. Tropez, presenting a beachfront pop-up showcasing the brand’s latest resort collection in a designed setting.<br /> <br /> The patio dining area, inspired by the resort collection, features "vibrant hot pink and coral curling banquettes, complemented by LV-patterned cushions, creating a luxurious and immersive dining experience. Guests are also invited to explore the nearby boutique, which offers a selection of palm-printed swimwear, toweling, and raffia totes." For added convenience, "a customized Mini Moke vehicle is available to transport customers between locations upon request."<br /> <br /> The innovative setting and personalized services of this beachfront pop-up, enhance the brand’s prestige and create memorable, high-end consumer interactions. Additionally, the integration of dining and shopping experiences aligns with the lifestyle and preferences of Louis Vuitton's clientele, further elevating the brand’s appeal in a competitive luxury market.<br /> <br /> Image Credit: Vân Vân</div><div class='tpt__aSecCont'><div class='tpt__aSec'> <div class='tpt__aSecHeading'>Trend Themes</div> <div class='tpt__aSecItems'><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Immersive Retail Spaces - </b>Louis Vuitton's beachfront pop-up in St. Tropez creates an innovative, immersive shopping and dining experience synchronized with the luxury brand's image.</div> </div><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Personalized Luxury Services - </b>The availability of a customized Mini Moke vehicle highlights a trend towards tailored services that enhance consumer convenience and brand exclusivity.</div> </div><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Lifestyle-integrated Shopping - </b>Merging dining and shopping experiences to cater to specific consumer lifestyles elevates brand desirability and engagement.</div> </div></div> </div><div class='tpt__aSec'> <div class='tpt__aSecHeading'>Industry Implications</div> <div class='tpt__aSecItems'><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Luxury Fashion - </b>High-end brands like Louis Vuitton are setting new standards in luxury by integrating innovative retail and service experiences.</div> </div><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Experiential Retail - </b>Combining shopping with curated, immersive experiences is revolutionizing how brands connect with consumers.</div> </div><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Hospitality - </b>Integrative pop-ups that blend luxury goods with high-end hospitality services are reshaping consumer expectations in resort locations.</div> </div></div> </div></div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>7.9</div><div class='tha__scoreLbl'>Score</div></div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:76%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:24%'></div></div></div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:83%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:17%'></div></div></div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness</div><div class='tha__scoreBar'><div class='tha__scorePart 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class='thar__title1'>Top 35 Travel Trends in July</div> <div class='thar__title2'>From AI Road Trip Planners to Enlightening Travel Apps</div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:83%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:17%'></div> </div> </a></div> </div> <button class='tha__btn tha__btn--more' data-btn='more' type='button'>VIEW MORE RELATED</button> <div class='tha__moreLoader'><div class='tha__moreLoaderInner tha__loadCircle'></div></div> </div> <script id='tha__relData' type='application/json'>{"539752":{"cn":"Marketing","cu":"marketing","t1":"Terrace Brand Endeavors","pc":"1","ab":"<h2 class='tha__title2'>Louis Vuitton Features its Latest Collection at a Beachfront Pop-Up<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/DebraJ'>Debra John<\/a> \u2014 July 15, 2024 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/marketing'>Marketing<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.white1921.com\/en' class='tha__referenceLink' rel='nofollow noreferrer'>white1921<\/a> & <a target='_blank' href='https:\/\/www.ft.com\/content\/70353cb2-7ed7-4708-9d6e-87fbe51d90042' class='tha__referenceLink' rel='nofollow noreferrer'>ft<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fbeachfront-pop-up\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Terrace+Brand+Endeavors+-+Louis+Vuitton+Features+its+Latest+Collection+at+a+Beachfront+Pop-Up&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fbeachfront-pop-up\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fbeachfront-pop-up&title=Terrace+Brand+Endeavors+-+Louis+Vuitton+Features+its+Latest+Collection+at+a+Beachfront+Pop-Up\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fbeachfront-pop-up&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F539%2Fbeachfront-pop-up.jpeg%3Fauto%3Dwebp&description=Terrace+Brand+Endeavors+-+Louis+Vuitton+Features+its+Latest+Collection+at+a+Beachfront+Pop-Up\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>Louis Vuitton has made its annual return to St. Tropez, presenting a beachfront pop-up showcasing the brand\u2019s latest resort collection in a designed setting.<br \/>\n<br \/>\nThe patio dining area, inspired by the resort collection, features \"vibrant hot pink and coral curling banquettes, complemented by LV-patterned cushions, creating a luxurious and immersive dining experience. Guests are also invited to explore the nearby boutique, which offers a selection of palm-printed swimwear, toweling, and raffia totes.\" For added convenience, \"a customized Mini Moke vehicle is available to transport customers between locations upon request.\"<br \/>\n<br \/>\nThe innovative setting and personalized services of this beachfront pop-up, enhance the brand\u2019s prestige and create memorable, high-end consumer interactions. Additionally, the integration of dining and shopping experiences aligns with the lifestyle and preferences of Louis Vuitton's clientele, further elevating the brand\u2019s appeal in a competitive luxury market.<br \/>\n<br \/>\nImage Credit: V\u00e2n V\u00e2n<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Immersive Retail Spaces - <\/b>Louis Vuitton's beachfront pop-up in St. Tropez creates an innovative, immersive shopping and dining experience synchronized with the luxury brand's image.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Personalized Luxury Services - <\/b>The availability of a customized Mini Moke vehicle highlights a trend towards tailored services that enhance consumer convenience and brand exclusivity.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Lifestyle-integrated Shopping - <\/b>Merging dining and shopping experiences to cater to specific consumer lifestyles elevates brand desirability and engagement.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Luxury Fashion - <\/b>High-end brands like Louis Vuitton are setting new standards in luxury by integrating innovative retail and service experiences.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Experiential Retail - <\/b>Combining shopping with curated, immersive experiences is revolutionizing how brands connect with consumers.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Hospitality - <\/b>Integrative pop-ups that blend luxury goods with high-end hospitality services are reshaping consumer expectations in resort locations.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>7.9<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:76%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:24%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:83%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:17%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:79%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:21%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-316px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='539752'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:79%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:21%;'><\/div><\/div>","u":"\/trends\/beachfront-pop-up","t":"Terrace Brand Endeavors : Beachfront Pop Up"},"535482":{"cn":"Marketing","cu":"marketing","t1":"Luxury Bag Pop Ups","pc":"1","ab":"<h2 class='tha__title2'>Herm\u00e8s Debuted a Designer Bag Installation Pop Up in Manhattan<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/limaf'>Lima Kalim<\/a> \u2014 May 31, 2024 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/marketing'>Marketing<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.hermes.com\/ca\/' class='tha__referenceLink' rel='nofollow noreferrer'>hermes<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fbirkin-bag\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Luxury+Bag+Pop+Ups+-+Herm%C3%A8s+Debuted+a+Designer+Bag+Installation+Pop+Up+in+Manhattan&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fbirkin-bag\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fbirkin-bag&title=Luxury+Bag+Pop+Ups+-+Herm%C3%A8s+Debuted+a+Designer+Bag+Installation+Pop+Up+in+Manhattan\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fbirkin-bag&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F539%2Fbeachfront-pop-up.jpeg%3Fauto%3Dwebp&description=Luxury+Bag+Pop+Ups+-+Herm%C3%A8s+Debuted+a+Designer+Bag+Installation+Pop+Up+in+Manhattan\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>Herm\u00e8s installed a pop-up exhibit of its iconic Birkin Bag in SoHo, New York. The eye-catching pink bag stands several feet tall, located in front of SoHotel, in the heart of SoHo in Manhattan.<br \/>\n<br \/>\nSought-after for its Birkin Bag, Herm\u00e8s is synonymous with luxury. The bag's exclusivity is highlighted by its lengthy waitlist. However, the pop-up provides a rare opportunity for consumers to admire the bag and its craftsmanship.<br \/>\n<br \/>\nHerm\u00e8s primarily targets an older demographic, as they typically have the necessary spending power to be brand consumers. However, Herm\u00e8s reached a younger, digitally savvy audience. The pop-up gathered social buzz as it was the perfect photo spot. By providing consumers with an interactive experience, the brand can foster a connection with its audience. This leads to stronger brand loyalty while also expanding its brand awareness to potential new demographics.<br \/>\n<br \/>\nImage Credit: Herm\u00e8s<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Interactive Luxury Displays - <\/b>Brands are creating engaging pop-up exhibits to attract and entertain a diverse audience.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Social Media Photo Spots - <\/b>Eye-catching installations are designed to be highly shareable on social media platforms, driving organic brand promotion.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Luxury Brand Youth Outreach - <\/b>High-end brands are leveraging interactive experiences to connect with younger, digitally savvy consumers, extending their market reach.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Luxury Goods - <\/b>Innovative marketing strategies, like pop-up exhibits, are crucial for engaging new demographics and enhancing brand visibility.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Experiential Marketing - <\/b>Creating memorable experiences through pop-up installations can significantly impact brand loyalty and consumer engagement.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Social Media Marketing - <\/b>Visually appealing pop-ups are utilized to generate social media buzz and increase organic reach for high-end products.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>9.1<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:100%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:0%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:100%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:0%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:73%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:27%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span style='background-color:#000000' class='demo__female demo__genderBox demo__genderBox--on'><\/span><span style='background-color:#000000' class='demo__female demo__genderBox demo__genderBox--on'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-316px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='535482'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:91%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:9%;'><\/div><\/div>","u":"\/trends\/birkin-bag","t":"Luxury Bag Pop Ups : Birkin Bag"},"514005":{"cn":"Art & Design","cu":"artdesign","t1":"Whimsical Pop-Up Cognac Bars","pc":"5","ab":"<h2 class='tha__title2'>Yinka Ilori Designed an Eye-Catching Pop-Up at Selfridges<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/knedelch'>Kalin Ned<\/a> \u2014 August 30, 2023 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/marketing'>Marketing<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.courvoisier.com\/en-gb\/' class='tha__referenceLink' rel='nofollow noreferrer'>courvoisier<\/a> & <a target='_blank' href='https:\/\/www.dezeen.com\/2023\/08\/29\/yinka-ilori-courvoisier-bar-selfridges\/' class='tha__referenceLink' rel='nofollow noreferrer'>dezeen<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fcognac-bar\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Whimsical+Pop-Up+Cognac+Bars+-+Yinka+Ilori+Designed+an+Eye-Catching+Pop-Up+at+Selfridges&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fcognac-bar\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fcognac-bar&title=Whimsical+Pop-Up+Cognac+Bars+-+Yinka+Ilori+Designed+an+Eye-Catching+Pop-Up+at+Selfridges\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fcognac-bar&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F539%2Fbeachfront-pop-up.jpeg%3Fauto%3Dwebp&description=Whimsical+Pop-Up+Cognac+Bars+-+Yinka+Ilori+Designed+an+Eye-Catching+Pop-Up+at+Selfridges\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>Yinka Ilori, a designer well-known for his incredibly whimsical and vibrant visual language, was tapped by the Courvoisier brand to design a pop-up cognac bar. Located at Selfridges in London, the venue showcases Ilori's adept use of colors and patterns. In terms of inspiration, the designer was informed by the serene landscapes and natural elements of Jarnac, France's Cognac region. The wavy, fountain-like canopy, for instance, immediately captures the eye. Its form creates a sense of immersion and tranquility, evoking the flowing waters of the Charente River. The sunset gradient, on the other hand, which shifts from yellow to soft lilac, captures the visual transition from day to night. <br \/>\n<br \/>\nAs part of the pop-up cognac bar, Yinka Ilori also designed a limited-edition Courvoisier Very Superior Old Pale (VSOP) cognac bottle.<br \/>\n<br \/>\nImage Credit: Dezeen<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Whimsical Pop-up Bars - <\/b>Incorporating whimsical and vibrant visual design elements into pop-up bars can create a captivating and immersive experience.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Vibrant Color and Pattern Designs - <\/b>Exploring the use of vibrant colors and patterns in design can add a unique and visually appealing aesthetic to various industries.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Limited-edition Collaborations - <\/b>Creating limited-edition products in collaboration with renowned designers can generate excitement and exclusivity within specific industries.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Hospitality - <\/b>Integrating whimsical and vibrant design elements into pop-up bars can enhance the overall guest experience, drawing more customers and increasing revenue.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Interior Design - <\/b>Incorporating vibrant colors and patterns in interior design can create visually striking spaces that stand out and attract clientele.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Alcohol and Beverage - <\/b>Collaborating with designers to create limited-edition bottles can boost brand recognition and sales by appealing to collectors and enthusiasts.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>6.8<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:78%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:22%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:82%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:18%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:45%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:55%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-0px;background-position-y:-316px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='514005'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:68%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:32%;'><\/div><\/div>","u":"\/trends\/cognac-bar","t":"Whimsical Pop-Up Cognac Bars : cognac bar "},"531981":{"cn":"Business","cu":"business","t1":"Riviera-Inspired Retail Experiences","pc":"2","ab":"<h2 class='tha__title2'>Balmain Beach Club Brings France to Neiman Marcus Customers<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/LauraMcQuarrie'>Laura McQuarrie<\/a> \u2014 April 22, 2024 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/marketing'>Marketing<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.neimanmarcusgroup.com\/2024-04-18-Neiman-Marcus-Celebrates-Summer-with-Exclusive-Balmain-Beach-Club-Collection-and-Immersive-Retail-tainment-Experience' class='tha__referenceLink' rel='nofollow noreferrer'>neimanmarcusgroup<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fbalmain-beach-club\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Riviera-Inspired+Retail+Experiences+-+Balmain+Beach+Club+Brings+France+to+Neiman+Marcus+Customers&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fbalmain-beach-club\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fbalmain-beach-club&title=Riviera-Inspired+Retail+Experiences+-+Balmain+Beach+Club+Brings+France+to+Neiman+Marcus+Customers\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fbalmain-beach-club&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F539%2Fbeachfront-pop-up.jpeg%3Fauto%3Dwebp&description=Riviera-Inspired+Retail+Experiences+-+Balmain+Beach+Club+Brings+France+to+Neiman+Marcus+Customers\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>This spring, Neiman Marcus invites shoppers to immerse themselves in the essence of the South of France with Balmain Beach Club. This exclusive collection and customer activation in Dallas is debuting in 10 stores, plus online and through remote selling channels, sharing a 14-piece collection of ready-to-wear designs and handbags.<br \/>\n <br \/>\nInspired by the French Riviera, Neiman Marcus\u2019 latest Retail-tainment activation welcomes customers into a beachfront clubhouse, complete with everything from striped umbrellas to lounge chairs. <br \/>\n <br \/>\nThe collection itself features a soft and summery palette and special details for Neiman Marcus customers. For this exclusive offering, Balmain revived a baroque motif from its archives by the house's founder, Pierre Balmain, that can be seen on apparel and accessories.<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Luxury Retail-tainment - <\/b>Revolutionizing traditional retail experiences through immersive activations and exclusive collections inspired by high-end destinations like the French Riviera.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Resort-inspired Fashion - <\/b>Exploring ready-to-wear designs and handbags infused with the essence of luxurious beachfront lifestyle and unique cultural inspirations like baroque motifs.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Remote Selling Channels - <\/b>Expanding access to exclusive collections and customer activations by leveraging online platforms and remote selling channels to reach a broader audience beyond physical stores.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Luxury Retail - <\/b>Embracing immersive experiences and exclusive collections to elevate customer engagement and brand loyalty in high-end retail spaces.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Fashion Design - <\/b>Incorporating elements of resort-inspired aesthetics and historical motifs into ready-to-wear designs and accessories to cater to consumers seeking unique, luxurious fashion pieces.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. E-commerce - <\/b>Leveraging remote selling channels and online platforms as effective tools to broaden distribution channels and offer exclusive collections to a diverse customer base.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>7.2<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:75%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:25%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:73%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:27%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:68%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:32%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span style='background-color:#000000' class='demo__female demo__genderBox demo__genderBox--on'><\/span><span style='background-color:#000000' class='demo__female demo__genderBox demo__genderBox--on'><\/span><span style='background-color:#000000' class='demo__female demo__genderBox demo__genderBox--on'><\/span><span style='background-color:#000000' class='demo__female demo__genderBox demo__genderBox--on'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span class='demo__ageBox demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-0px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='531981'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:72%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:28%;'><\/div><\/div>","u":"\/trends\/balmain-beach-club","t":"Riviera-Inspired Retail Experiences : Balmain Beach Club."},"537460":{"cn":"World","cu":"world","t1":"Designer Beach Resort Experiences","pc":"1","ab":"<h2 class='tha__title2'>Dolce & Gabbana Italian Beach Club Pop-Up Unveils New Colorway<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/DebraJ'>Debra John<\/a> \u2014 June 24, 2024 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/marketing'>Marketing<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.instagram.com\/p\/C8eoXhSq0iG\/?img_index=1' class='tha__referenceLink' rel='nofollow noreferrer'>instagram<\/a> & <a target='_blank' href='https:\/\/boutique.dolcegabbana.com\/italy\/paraggi\/c-o-le-carillon\/portofino-le-carillon-pop-up' class='tha__referenceLink' rel='nofollow noreferrer'>boutique.dolcegabbana<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fbeach-club-popup\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Designer+Beach+Resort+Experiences+-+Dolce+%26+Gabbana+Italian+Beach+Club+Pop-Up+Unveils+New+Colorway&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fbeach-club-popup\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fbeach-club-popup&title=Designer+Beach+Resort+Experiences+-+Dolce+%26+Gabbana+Italian+Beach+Club+Pop-Up+Unveils+New+Colorway\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fbeach-club-popup&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F539%2Fbeachfront-pop-up.jpeg%3Fauto%3Dwebp&description=Designer+Beach+Resort+Experiences+-+Dolce+%26+Gabbana+Italian+Beach+Club+Pop-Up+Unveils+New+Colorway\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>Dolce & Gabbana unveiled its beach club pop-up in Portofino, Italy, showcasing its vibrant 'Verde Maiolica print,' a vibrant green celebrated for its blend of color and texture, in addition to being reminiscent of Italy and summer vacations. Located within a landscape merging rich heritage with coastal allure, the pop-up features an exclusive store where guests can explore the latest offerings from the brand.<br \/>\n<br \/>\nEnhancing this experience is Vesta Fiori Chiari, a distinguished restaurant serving fine Italian cuisine infused with local inspirations to capture \"The Italian Art of Well Living.\" This curated beach club pop-up setting promises a luxurious retreat, inviting visitors to experience a memorable summer characterized by refinement and leisure.<br \/>\n<br \/>\nImage Credit: Dolce & Gabbana<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Luxury-pop-up Efforts - <\/b>Temporary yet lavish brand experiences attract affluent travelers and create exclusive marketable moments.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Cultural-immersive Dining - <\/b>Restaurants that embed local flavors and cultural elements heighten the dining experience and reinforce brand storytelling.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Heritage-inspired Design - <\/b>Integrating historical and local aesthetics into modern design creates unique environments that resonate with both locals and tourists.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Luxury Hospitality - <\/b>High-end brands entering the hospitality sector offer bespoke and opulent experiences that drive brand loyalty and consumer engagement.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Fashion Industry - <\/b>Fashion houses creating temporary, exclusive locations can capitalize on limited-edition product drops and immersive brand experiences.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Culinary Arts - <\/b>Restaurants that highlight regional specialties and heritage-based cuisine enhance the cultural authenticity and allure of luxury destinations.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>6.5<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:55%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:45%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:63%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:37%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:76%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:24%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span class='demo__ageBox demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-0px;background-position-y:-316px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='537460'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:65%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:35%;'><\/div><\/div>","u":"\/trends\/beach-club-popup","t":"Designer Beach Resort Experiences : Beach Club Pop-Up"},"535072":{"cn":"Business","cu":"business","t1":"Timeless Footwear Pop-Up Boutiques","pc":"1","ab":"<h2 class='tha__title2'>The Sergio Rossi Pop-Up Store Opened in Cannes<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/knedelch'>Kalin Ned<\/a> \u2014 May 27, 2024 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/marketing'>Marketing<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/lesfacons.com\/2024\/05\/21\/sergio-rossi-pop-up-store-in-cannes\/' class='tha__referenceLink' rel='nofollow noreferrer'>lesfacons<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fsergio-rossi-popup\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Timeless+Footwear+Pop-Up+Boutiques+-+The+Sergio+Rossi+Pop-Up+Store+Opened+in+Cannes&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fsergio-rossi-popup\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fsergio-rossi-popup&title=Timeless+Footwear+Pop-Up+Boutiques+-+The+Sergio+Rossi+Pop-Up+Store+Opened+in+Cannes\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fsergio-rossi-popup&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F539%2Fbeachfront-pop-up.jpeg%3Fauto%3Dwebp&description=Timeless+Footwear+Pop-Up+Boutiques+-+The+Sergio+Rossi+Pop-Up+Store+Opened+in+Cannes\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>The Sergio Rossi Pop-Up in Cannes offers an immersive experience that draws customers into the world of the brand while showcasing the stunning Spring 2024 collection alongside timeless styles that epitomize a strong dedication to femininity and contemporary sophistication.<br \/>\n<br \/>\nSituated in the iconic Croisette, within the Martinez and Carlton Hotels, the Sergio Rossi Pop-Up offers a prestigious setting that attracts both local residents and international visitors. It strongly appeals to consumers seeking luxury shopping experiences and fashion-forward individuals looking to stay updated with the latest trends in high-end footwear. <br \/>\n<br \/>\nThe opening of the pop-up store in Cannes signifies Sergio Rossi's expansion strategy, with plans for additional openings in Dubai and a new corner at La Samaritaine in Paris. The Sergio Rossi Pop-Up in Cannes is scheduled to be open for two years, from May 2024 to April 2026.<br \/>\n<br \/>\nImage Credit: Sergio Rossi<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Immersive-retail Experiences - <\/b>Pop-up boutiques like Sergio Rossi's in Cannes offer immersive brand experiences that captivate consumers in novel ways.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Luxury Footwear Collections - <\/b>High-end brands showcasing timeless and contemporary styles together are creating a fusion that attracts discerning fashion enthusiasts.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Expanding Global Presence - <\/b>Luxury brands opening temporary stores in international destinations demonstrate a strategic push to increase global market reach.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>4. Immersive-retail Experiences - <\/b>Pop-up boutiques like Sergio Rossi's in Cannes offer immersive brand experiences that captivate consumers in novel ways.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>5. Luxury Footwear Collections - <\/b>High-end brands showcasing timeless and contemporary styles together are creating a fusion that attracts discerning fashion enthusiasts.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>6. Expanding Global Presence - <\/b>Luxury brands opening temporary stores in international destinations demonstrate a strategic push to increase global market reach.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Retail Innovation - <\/b>Temporary luxury retail spaces that provide unique shopping experiences are redefining traditional retail models.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Luxury Fashion - <\/b>Brands creating limited-time boutique experiences in high-profile locations are enhancing their allure and market presence.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Global Marketing - <\/b>Strategic overseas pop-ups are becoming a critical element for brands aiming to amplify their international appeal and visibility.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>6.3<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:66%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:34%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:50%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:50%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:72%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:28%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span style='background-color:#000000' class='demo__female demo__genderBox demo__genderBox--on'><\/span><span style='background-color:#000000' class='demo__female demo__genderBox demo__genderBox--on'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-316px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='535072'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:63%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:37%;'><\/div><\/div>","u":"\/trends\/sergio-rossi-popup","t":"Timeless Footwear Pop-Up Boutiques : Sergio Rossi Pop-Up"},"525812":{"cn":"Marketing","cu":"marketing","t1":"Shoppable Luxury Fashion Films","pc":"1","ab":"<h2 class='tha__title2'>Louis Vuitton Delivers Resort 2024 with an Interactive Experience<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/knedelch'>Kalin Ned<\/a> \u2014 February 8, 2024 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/marketing'>Marketing<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/lesfacons.com\/2024\/02\/01\/shop-the-louis-vuitton-resort-2024-collection\/' class='tha__referenceLink' rel='nofollow noreferrer'>lesfacons<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Ffashion-film1\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Shoppable+Luxury+Fashion+Films+-+Louis+Vuitton+Delivers+Resort+2024+with+an+Interactive+Experience&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Ffashion-film1\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Ffashion-film1&title=Shoppable+Luxury+Fashion+Films+-+Louis+Vuitton+Delivers+Resort+2024+with+an+Interactive+Experience\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Ffashion-film1&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F539%2Fbeachfront-pop-up.jpeg%3Fauto%3Dwebp&description=Shoppable+Luxury+Fashion+Films+-+Louis+Vuitton+Delivers+Resort+2024+with+an+Interactive+Experience\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>The LOUIS VUITTON Resort 2024 collection offers an interactive shopping experience through a luxury fashion film. The immersive marketing initiative showcases designs that marry Baroque elements with sporty details. Under the creative direction of Nicolas Ghesqui\u00e8re, the LOUIS VUITTON Resort 2024 presents a range of striking pieces set against the backdrop of Lake Maggiore, reflecting a mythical narrative. Through these design sensibilities, the luxury brand hopes to capture the essence of modern femininity. <br \/>\n<br \/>\nThe format of a shoppable fashion film provides a number of benefits to the consumer experience, as well. It provides an opportunity for engagement and immersing the viewer into a very scenic and deeply luxurious setting. It also adds a degree of convenience as individuals can purchase items from the LOUIS VUITTON Resort 2024 directly from the video.<br \/>\n<br \/>\nImage Credit: LOUIS VUITTON<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Shoppable-fashion-films - <\/b>The format of a shoppable fashion film provides an opportunity for engagement and immersing the viewer into a very scenic and deeply luxurious setting.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Interactive-marketing-initiative - <\/b>The immersive marketing initiative showcases designs that marry Baroque elements with sporty details, capturing the essence of modern femininity.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Convenient-purchase-experience - <\/b>The shoppable fashion film adds a degree of convenience as individuals can purchase items from the LOUIS VUITTON Resort 2024 directly from the video.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Luxury-fashion - <\/b>The LOUIS VUITTON Resort 2024 collection offers an interactive shopping experience through a luxury fashion film.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Film-and-entertainment - <\/b>The immersive marketing initiative showcases designs that marry Baroque elements with sporty details, captivating viewers in a cinematic experience.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. E-commerce - <\/b>The shoppable fashion film provides a convenient and seamless purchasing experience for consumers, bridging the gap between fashion and online shopping.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>5.3<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:53%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:47%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:47%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:53%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:60%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:40%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-0px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='525812'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:53%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:47%;'><\/div><\/div>","u":"\/trends\/fashion-film1","t":"Shoppable Luxury Fashion Films : Fashion Film"},"538814":{"cn":"Marketing","cu":"marketing","t1":"Rooftop Clothing Pop-Ups","pc":"1","ab":"<h2 class='tha__title2'>Ami Paris Unveils Summer Pop-up at Galeries Lafayette with Terrace<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/DebraJ'>Debra John<\/a> \u2014 July 8, 2024 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/marketing'>Marketing<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.amiparis.com\/fr-ca' class='tha__referenceLink' rel='nofollow noreferrer'>amiparis<\/a> & <a target='_blank' href='https:\/\/uk.style.yahoo.com\/exclusive-ami-paris-opens-summer-050000013.html' class='tha__referenceLink' rel='nofollow noreferrer'>uk.style.yahoo<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fami-paris\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Rooftop+Clothing+Pop-Ups+-+Ami+Paris+Unveils+Summer+Pop-up+at+Galeries+Lafayette+with+Terrace&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fami-paris\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fami-paris&title=Rooftop+Clothing+Pop-Ups+-+Ami+Paris+Unveils+Summer+Pop-up+at+Galeries+Lafayette+with+Terrace\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fami-paris&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F539%2Fbeachfront-pop-up.jpeg%3Fauto%3Dwebp&description=Rooftop+Clothing+Pop-Ups+-+Ami+Paris+Unveils+Summer+Pop-up+at+Galeries+Lafayette+with+Terrace\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>Ami Paris displayed the blue, white, and red colors of the French flag, and is set to take over Galeries Lafayette for the summer. This exclusive takeover \"will feature a series of pop-up shops, a unique capsule collection, and a beach-themed rooftop terrace, perfectly timed to coincide with the excitement of the upcoming Olympics.\"<br \/>\n<br \/>\nThis summer initiative by Ami Paris highlights the brand's dedication to French heritage and contemporary fashion. Visitors can explore the curated capsule collection, which reflects the brand\u2019s signature style while embracing the vibrant spirit of the season. The pop-up shops within Galeries Lafayette will offer an immersive shopping experience, allowing customers to engage with Ami Paris' latest offerings in a dynamic and stylish setting.<br \/>\n<br \/>\nAdding to the allure of this summer takeover, the beach-themed rooftop terrace provides a relaxing retreat amidst the bustling city; this specially designed terrace offers a unique atmosphere so that guests can take in the sights of Paris.<br \/>\n<br \/>\nImage Credit: Ami Paris<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Fashion-forward Rooftop Experiences - <\/b>Creating a unique atmosphere with a beach-themed terrace, merging retail and social experiences in a novel, immersive setting.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Pop-up Innovation - <\/b>Dynamic, short-term retail setups that provide consumers with exclusive, limited-time collections and interactive shopping experiences.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Heritage-inspired Collections - <\/b>Brands integrating national heritage and contemporary design to produce capsule collections that resonate with cultural pride.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Fashion Retail - <\/b>Leveraging pop-up shops and exclusive collections to attract both existing customers and new demographics.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Event Marketing - <\/b>Creating engaging and memorable consumer experiences that combine shopping with unique events and thematic settings.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Tourism and Hospitality - <\/b>Enhancing visitors' experiences by combining cultural heritage with modern leisure environments, like themed rooftop terraces.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>5.2<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:42%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:58%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:35%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:65%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:78%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:22%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-0px;background-position-y:-316px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='538814'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:52%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:48%;'><\/div><\/div>","u":"\/trends\/ami-paris","t":"Rooftop Clothing Pop-Ups : Ami Paris"},"512406":{"cn":"Fashion","cu":"fashion","t1":"Coastal France-Inspired Fashion","pc":"3","ab":"<h2 class='tha__title2'>Vilebrequin and Highsnobiety Join Forces on a Capsule<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/amyduong'>Amy Duong<\/a> \u2014 August 8, 2023 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/marketing'>Marketing<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.highsnobiety.com\/shop\/' class='tha__referenceLink' rel='nofollow noreferrer'>highsnobiety<\/a> & <a target='_blank' href='https:\/\/www.highsnobiety.com\/p\/vilebrequin-highsnobiety-collaboration-release-info\/' class='tha__referenceLink' rel='nofollow noreferrer'>highsnobiety<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fvilebrequin-2\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Coastal+France-Inspired+Fashion+-+Vilebrequin+and+Highsnobiety+Join+Forces+on+a+Capsule&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fvilebrequin-2\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fvilebrequin-2&title=Coastal+France-Inspired+Fashion+-+Vilebrequin+and+Highsnobiety+Join+Forces+on+a+Capsule\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fvilebrequin-2&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F539%2Fbeachfront-pop-up.jpeg%3Fauto%3Dwebp&description=Coastal+France-Inspired+Fashion+-+Vilebrequin+and+Highsnobiety+Join+Forces+on+a+Capsule\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>Swimwear imprint Vilebrequin works together with Highsnobiety to launch a new collection. It is set to drop officially on August 9th and will be available to shop on Highsnobiety Shop. The capsule is made up of 16 pieces and celebrates the coastal town of St. Tropez in France. <br \/>\n<br \/>\nThis is a special location as it is where Vilebrequin first set up its shop. St. Tropez was a fishing village and has now become a desired vacation destination. The pieces in the range are the brand's perspective of the 70s in the town, tapping back to when celebrities would visit and have extravagant trips. The release is made up of bright beach towels, graphic hoodies, and signature swimwear, and the tonal palette is led by light blue, orange, green, and white.<br \/>\n<br \/>\nImage Credit: Highsnobiety<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Coastal-inspired Fashion - <\/b>An emerging trend in the fashion industry is the rise of coastal-inspired fashion collections that draw inspiration from a specific location, such as the coastal town of St. Tropez in France.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Collaborative Capsule Collections - <\/b>A growing trend in the fashion industry is the collaboration between fashion brands and media platforms to create limited edition capsule collections that appeal to a specific target audience, such as the collaboration between Vilebrequin and Highsnobiety.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Nostalgic 70s Fashion - <\/b>A popular trend in fashion is the revival of nostalgic 70s fashion, as seen in the Vilebrequin x Highsnobiety collaboration, which features pieces inspired by the fashion trends of that era in the coastal town of St. Tropez.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Fashion Industry - <\/b>The fashion industry has a disruptive innovation opportunity to capitalize on the growing demand for coastal-inspired fashion collections that evoke a sense of nostalgia and capture the essence of specific locations.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Media and Publishing - <\/b>The media and publishing industry can explore disruptive innovation opportunities by partnering with fashion brands to curate and launch collaborative capsule collections that appeal to their target audience and drive engagement.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Tourism and Travel - <\/b>The tourism and travel industry has the potential to leverage the popularity of nostalgic fashion trends to create unique vacation experiences that transport travelers back in time to iconic fashion destinations, like St. Tropez in the 70s.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>2.2<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:7%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:93%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:15%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:85%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:44%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:56%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-553px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='512406'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:22%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:78%;'><\/div><\/div>","u":"\/trends\/vilebrequin-2","t":"Coastal France-Inspired Fashion : Vilebrequin 2"},"532759":{"cn":"Fashion","cu":"fashion","t1":"Interactive Shoppable High-Fashion Films","pc":"1","ab":"<h2 class='tha__title2'>The Saint Laurent Summer 2024 Collection is Chic<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/knedelch'>Kalin Ned<\/a> \u2014 April 30, 2024 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/marketing'>Marketing<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/lesfacons.com\/2024\/04\/18\/shop-the-saint-laurent-summer-2024-collection\/' class='tha__referenceLink' rel='nofollow noreferrer'>lesfacons<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fsaint-laurent-summer-2024\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Interactive+Shoppable+High-Fashion+Films+-+The+Saint+Laurent+Summer+2024+Collection+is+Chic&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fsaint-laurent-summer-2024\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fsaint-laurent-summer-2024&title=Interactive+Shoppable+High-Fashion+Films+-+The+Saint+Laurent+Summer+2024+Collection+is+Chic\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fsaint-laurent-summer-2024&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F539%2Fbeachfront-pop-up.jpeg%3Fauto%3Dwebp&description=Interactive+Shoppable+High-Fashion+Films+-+The+Saint+Laurent+Summer+2024+Collection+is+Chic\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>The Saint Laurent Summer 2024 collection, which was curated by Anthony Vaccarello, embraces simplicity and a return to foundational elements of high-end design. Inspired by historical female aviators like Amelia Earhart and Adrienne Bolland, the collection reflects a pragmatic stance with couture-inspired daytime looks and more relaxed silhouettes. Key pieces in the Saint Laurent Summer 2024 collection include variations of the safari jacket and jumpsuits, characterized by utilitarian ease juxtaposed with thoughtful details like belted waists, as well as an earthy tone palette, and sharp accessories such as leather gloves and high heels. <br \/>\n<br \/>\nThe capsule is introduced in an interactive video that consumers can shop. Presented against a backdrop of modernist, kaleidoscopic mineral surfaces, the collection offers glimpses of the Eiffel Tower.<br \/>\n<br \/>\nImage Credit: Saint Laurent<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Interactive Shopping Experiences - <\/b>Embracing technology to create immersive and interactive shopping experiences for consumers to engage with high-fashion collections.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Aviator-inspired Designs - <\/b>Drawing inspiration from historical female aviators to infuse high-end fashion collections with a sense of adventure and functionality.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Utilitarian Chic - <\/b>Blending utilitarian ease with couture-inspired elements to offer versatile and casual yet stylish wardrobe options.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Fashion Retail - <\/b>Innovating the retail sector by integrating interactive shoppable films to enhance the online shopping experience for luxury fashion brands.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Luxury Fashion - <\/b>Exploring opportunities to incorporate historical influences and pragmatic designs into high-end fashion collections to appeal to a broader audience segment.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Video Production - <\/b>Leveraging video production techniques to create engaging and visually appealing narratives that showcase high-fashion collections in an interactive format.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>7.3<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:77%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:23%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:74%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:26%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:69%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:31%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span style='background-color:#000000' class='demo__female demo__genderBox demo__genderBox--on'><\/span><span style='background-color:#000000' class='demo__female demo__genderBox demo__genderBox--on'><\/span><span style='background-color:#000000' class='demo__female demo__genderBox demo__genderBox--on'><\/span><span style='background-color:#000000' class='demo__female demo__genderBox demo__genderBox--on'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-0px;background-position-y:-316px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='532759'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:73%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:27%;'><\/div><\/div>","u":"\/trends\/saint-laurent-summer-2024","t":"Interactive Shoppable High-Fashion Films : Saint Laurent Summer 2024","ok":1}}</script> </div> </div> <footer class='thf' data-sv='Web 3 through Edgecast'> <div class='th__container'> <div class='thf__cont'> <div class='thf__links'> <a href='https://www.trendhunter.com/about-trend-hunter'>About Us & Contact</a>     <a href='https://www.jeremygutsche.com'>Innovation Keynote Speaker</a>     <a href='https://www.futurefestival.com'>Best Innovation Conference</a>     <a href='https://www.trendhunter.com/trendreports'>Custom Trend Reports</a> </div> <div class='thf__copyright'> <a href='https://www.trendhunter.com/'>Trends</a> Ⓒ 2024 <span itemprop='publisher' itemscope itemtype='https://schema.org/Organization'> <span itemprop='name'>TREND HUNTER Inc.</span> </span>     <a href='https://www.trendhunter.com/terms'>Terms of Use, Copyright Info & Privacy Policy</a> </div> </div> </div> </footer> <script> </script>   <script src="https://ajax.googleapis.com/ajax/libs/jquery/3.6.0/jquery.min.js" ></script>  <script src='https://www.trendhunter.com/apps/js/kite-header.js?v=17322.4' defer async></script> <script src='https://www.trendhunter.com/apps/redesign/ksite.js?v=17322.4' defer async></script> <script defer fetchpriority='low' type='text/javascript' async src='https://www.googletagmanager.com/gtm.js?id=GTM-NTQ3SGG'></script> <script type='text/javascript'> window.dataLayer = window.dataLayer || []; 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