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Close-Up (toothpaste) - Wikipedia

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class="interlanguage-link-target"><span>বাংলা</span></a></li><li class="interlanguage-link interwiki-id mw-list-item"><a href="https://id.wikipedia.org/wiki/Close-Up_(merek)" title="Close-Up (merek) – Indonesian" lang="id" hreflang="id" data-title="Close-Up (merek)" data-language-autonym="Bahasa Indonesia" data-language-local-name="Indonesian" class="interlanguage-link-target"><span>Bahasa Indonesia</span></a></li><li class="interlanguage-link interwiki-pt mw-list-item"><a href="https://pt.wikipedia.org/wiki/Close-Up_(marca)" title="Close-Up (marca) – Portuguese" lang="pt" hreflang="pt" data-title="Close-Up (marca)" data-language-autonym="Português" data-language-local-name="Portuguese" class="interlanguage-link-target"><span>Português</span></a></li><li class="interlanguage-link interwiki-sv mw-list-item"><a href="https://sv.wikipedia.org/wiki/T%C3%A4tt_intill" title="Tätt intill – Swedish" lang="sv" hreflang="sv" data-title="Tätt intill" data-language-autonym="Svenska" data-language-local-name="Swedish" class="interlanguage-link-target"><span>Svenska</span></a></li><li class="interlanguage-link interwiki-tl mw-list-item"><a href="https://tl.wikipedia.org/wiki/Close-Up_(tatak)" title="Close-Up (tatak) – Tagalog" lang="tl" hreflang="tl" data-title="Close-Up (tatak)" data-language-autonym="Tagalog" data-language-local-name="Tagalog" class="interlanguage-link-target"><span>Tagalog</span></a></li><li class="interlanguage-link interwiki-tr mw-list-item"><a href="https://tr.wikipedia.org/wiki/Close-Up_(marka)" title="Close-Up (marka) – Turkish" lang="tr" hreflang="tr" data-title="Close-Up (marka)" data-language-autonym="Türkçe" data-language-local-name="Turkish" class="interlanguage-link-target"><span>Türkçe</span></a></li><li class="interlanguage-link interwiki-vi mw-list-item"><a href="https://vi.wikipedia.org/wiki/Close-Up_(kem_%C4%91%C3%A1nh_r%C4%83ng)" title="Close-Up (kem đánh răng) – Vietnamese" lang="vi" hreflang="vi" data-title="Close-Up (kem đánh răng)" data-language-autonym="Tiếng Việt" data-language-local-name="Vietnamese" class="interlanguage-link-target"><span>Tiếng Việt</span></a></li> </ul> <div class="after-portlet after-portlet-lang"><span class="wb-langlinks-edit wb-langlinks-link"><a href="https://www.wikidata.org/wiki/Special:EntityPage/Q5135167#sitelinks-wikipedia" title="Edit interlanguage links" class="wbc-editpage">Edit links</a></span></div> </div> </div> </div> </header> <div class="vector-page-toolbar"> <div class="vector-page-toolbar-container"> <div id="left-navigation"> <nav aria-label="Namespaces"> <div id="p-associated-pages" class="vector-menu vector-menu-tabs mw-portlet mw-portlet-associated-pages" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="ca-nstab-main" class="selected vector-tab-noicon mw-list-item"><a href="/wiki/Close-Up_(toothpaste)" title="View the content page [c]" accesskey="c"><span>Article</span></a></li><li id="ca-talk" class="vector-tab-noicon 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<div id="contentSub"><div id="mw-content-subtitle"></div></div> <div id="mw-content-text" class="mw-body-content"><div class="mw-content-ltr mw-parser-output" lang="en" dir="ltr"><div class="shortdescription nomobile noexcerpt noprint searchaux" style="display:none">American brand of toothpaste</div> <p class="mw-empty-elt"> </p> <style data-mw-deduplicate="TemplateStyles:r1257001546">.mw-parser-output .infobox-subbox{padding:0;border:none;margin:-3px;width:auto;min-width:100%;font-size:100%;clear:none;float:none;background-color:transparent}.mw-parser-output .infobox-3cols-child{margin:auto}.mw-parser-output .infobox .navbar{font-size:100%}@media screen{html.skin-theme-clientpref-night .mw-parser-output .infobox-full-data:not(.notheme)>div:not(.notheme)[style]{background:#1f1f23!important;color:#f8f9fa}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .infobox-full-data:not(.notheme) div:not(.notheme){background:#1f1f23!important;color:#f8f9fa}}@media(min-width:640px){body.skin--responsive .mw-parser-output .infobox-table{display:table!important}body.skin--responsive .mw-parser-output .infobox-table>caption{display:table-caption!important}body.skin--responsive .mw-parser-output .infobox-table>tbody{display:table-row-group}body.skin--responsive .mw-parser-output .infobox-table tr{display:table-row!important}body.skin--responsive .mw-parser-output .infobox-table th,body.skin--responsive .mw-parser-output .infobox-table td{padding-left:inherit;padding-right:inherit}}</style><style data-mw-deduplicate="TemplateStyles:r1253811603">.mw-parser-output .ib-brand-logo img{background-color:#f8f9fa}</style><table class="infobox hproduct ib-brand"><caption class="infobox-title fn">Close-up</caption><tbody><tr><td colspan="2" class="infobox-image"><span class="mw-default-size ib-brand-logo" typeof="mw:File/Frameless"><a href="/wiki/File:Close-Up_logo.svg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/d/da/Close-Up_logo.svg/220px-Close-Up_logo.svg.png" decoding="async" width="220" height="66" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/d/da/Close-Up_logo.svg/330px-Close-Up_logo.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/d/da/Close-Up_logo.svg/440px-Close-Up_logo.svg.png 2x" data-file-width="150" data-file-height="45" /></a></span></td></tr><tr><th scope="row" class="infobox-label">Product type</th><td class="infobox-data type"><a href="/wiki/Toothpaste" title="Toothpaste">Toothpaste</a></td></tr><tr><th scope="row" class="infobox-label">Owner</th><td class="infobox-data brand"><style data-mw-deduplicate="TemplateStyles:r1126788409">.mw-parser-output .plainlist ol,.mw-parser-output .plainlist ul{line-height:inherit;list-style:none;margin:0;padding:0}.mw-parser-output .plainlist ol li,.mw-parser-output .plainlist ul li{margin-bottom:0}</style><div class="plainlist"><ul><li><a href="/wiki/Church_%26_Dwight" title="Church &amp; Dwight">Church &amp; Dwight</a> (United States)</li><li><a href="/wiki/Unilever" title="Unilever">Unilever</a> (rest of the world)</li></ul></div></td></tr><tr><th scope="row" class="infobox-label">Country</th><td class="infobox-data">United States</td></tr><tr><th scope="row" class="infobox-label">Introduced</th><td class="infobox-data">1967<span class="noprint">&#59;&#32;58&#160;years ago</span><span style="display:none">&#160;(<span class="bday dtstart published updated">1967</span>)</span></td></tr><tr><th scope="row" class="infobox-label">Markets</th><td class="infobox-data">Worldwide</td></tr><tr><th scope="row" class="infobox-label">Ambassador(s)</th><td class="infobox-data"><a href="/wiki/Loren_Legarda" title="Loren Legarda">Loren Legarda</a><br /><a href="/wiki/Gabby_Concepcion" title="Gabby Concepcion">Gabby Concepcion</a><br /><a href="/wiki/Richard_Gomez" title="Richard Gomez">Richard Gomez</a><br /><a href="/wiki/Dawn_Zulueta" title="Dawn Zulueta">Dawn Zulueta</a><br /><a href="/wiki/Rafael_Rosell" title="Rafael Rosell">Rafael Rosell</a><br /><a href="/wiki/Heart_Evangelista" title="Heart Evangelista">Heart Evangelista</a><br /><a href="/wiki/John_Prats" title="John Prats">John Prats</a><br /><a href="/wiki/Sam_Milby" title="Sam Milby">Sam Milby</a><br /><a href="/wiki/Kim_Chiu" title="Kim Chiu">Kim Chiu</a><br /><a href="/wiki/Gerald_Anderson" title="Gerald Anderson">Gerald Anderson</a><br /><a href="/wiki/KC_Concepcion" title="KC Concepcion">KC Concepcion</a><br /><a href="/wiki/Janella_Salvador" title="Janella Salvador">Janella Salvador</a><br /><a href="/wiki/Donny_Pangilinan" title="Donny Pangilinan">Donny Pangilinan</a><br /><a href="/wiki/Belle_Mariano" title="Belle Mariano">Belle Mariano</a></td></tr><tr><th scope="row" class="infobox-label">Tagline</th><td class="infobox-data">The Closer, The Better (2007)</td></tr><tr><th scope="row" class="infobox-label">Website</th><td class="infobox-data"><a rel="nofollow" class="external free" href="https://www.unilever.com/brands/personal-care/close-up/">https://www.unilever.com/brands/personal-care/close-up/</a></td></tr></tbody></table> <p><b>Close-Up</b> is an American brand of <a href="/wiki/Toothpaste" title="Toothpaste">toothpaste</a> launched in 1967 by <a href="/wiki/Unilever" title="Unilever">Unilever</a> as the first <a href="/wiki/Gel" title="Gel">gel</a> toothpaste.<sup id="cite_ref-1" class="reference"><a href="#cite_note-1"><span class="cite-bracket">&#91;</span>1<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-unilever_2-0" class="reference"><a href="#cite_note-unilever-2"><span class="cite-bracket">&#91;</span>2<span class="cite-bracket">&#93;</span></a></sup> The brand is marketed worldwide by Unilever<sup id="cite_ref-tfe99_3-0" class="reference"><a href="#cite_note-tfe99-3"><span class="cite-bracket">&#91;</span>3<span class="cite-bracket">&#93;</span></a></sup> and licensed since 2003<sup id="cite_ref-4" class="reference"><a href="#cite_note-4"><span class="cite-bracket">&#91;</span>4<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-cnn03_5-0" class="reference"><a href="#cite_note-cnn03-5"><span class="cite-bracket">&#91;</span>5<span class="cite-bracket">&#93;</span></a></sup> to <a href="/wiki/Church_%26_Dwight" title="Church &amp; Dwight">Church &amp; Dwight</a> for the North American market. </p><p>Close-Up toothpaste is also available in the <a href="/wiki/Philippines" title="Philippines">Philippines</a>, <a href="/wiki/Pakistan" title="Pakistan">Pakistan</a>, <a href="/wiki/Peru" title="Peru">Peru</a>, <a href="/wiki/Argentina" title="Argentina">Argentina</a>, <a href="/wiki/Vietnam" title="Vietnam">Vietnam</a>, <a href="/wiki/Sri_Lanka" title="Sri Lanka">Sri Lanka</a>, <a href="/wiki/India" title="India">India</a>, <a href="/wiki/Iran" title="Iran">Iran</a>, <a href="/wiki/Brazil" title="Brazil">Brazil</a>, <a href="/wiki/Russia" title="Russia">Russia</a>, <a href="/wiki/Nigeria" title="Nigeria">Nigeria</a>, <a href="/wiki/Indonesia" title="Indonesia">Indonesia</a>, <a href="/wiki/Bangladesh" title="Bangladesh">Bangladesh</a> and <a href="/wiki/Egypt" title="Egypt">Egypt</a>. It is one of the top brands in terms of sales in India.<sup id="cite_ref-top_brand_6-0" class="reference"><a href="#cite_note-top_brand-6"><span class="cite-bracket">&#91;</span>6<span class="cite-bracket">&#93;</span></a></sup> The brand is positioned to target the youth segment with a lifestyle appeal in its advertising campaigns.<sup id="cite_ref-sk06_7-0" class="reference"><a href="#cite_note-sk06-7"><span class="cite-bracket">&#91;</span>7<span class="cite-bracket">&#93;</span></a></sup> According to an August 2016 report in <i><a href="/wiki/The_Economic_Times" title="The Economic Times">The Economic Times</a></i>, Close-Up was in the second spot in market share of toothpaste in India during January–June 2015 as well as January–June 2016. </p><p>The Close-Up toothpaste brand was considered the #1 toothpaste brand in Nigeria until early 2016 when a new brand <a href="/wiki/Oral-B" title="Oral-B">Oral-B</a> entered the market sold by American company, <a href="/wiki/Procter_%26_Gamble" title="Procter &amp; Gamble">Procter &amp; Gamble</a>, and it has since been a competition between the two companies for the toothpaste market in Nigeria.<sup id="cite_ref-top_brand_6-1" class="reference"><a href="#cite_note-top_brand-6"><span class="cite-bracket">&#91;</span>6<span class="cite-bracket">&#93;</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="See_also">See also</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Close-Up_(toothpaste)&amp;action=edit&amp;section=1" title="Edit section: See also"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li><a href="/wiki/Close-Up_Forever_Summer_concert_deaths" title="Close-Up Forever Summer concert deaths">Close-Up Forever Summer concert deaths</a></li> <li><a href="/wiki/List_of_toothpaste_brands" title="List of toothpaste brands">List of toothpaste brands</a></li></ul> <style data-mw-deduplicate="TemplateStyles:r1266661725">.mw-parser-output .portalbox{padding:0;margin:0.5em 0;display:table;box-sizing:border-box;max-width:175px;list-style:none}.mw-parser-output .portalborder{border:1px solid var(--border-color-base,#a2a9b1);padding:0.1em;background:var(--background-color-neutral-subtle,#f8f9fa)}.mw-parser-output .portalbox-entry{display:table-row;font-size:85%;line-height:110%;height:1.9em;font-style:italic;font-weight:bold}.mw-parser-output .portalbox-image{display:table-cell;padding:0.2em;vertical-align:middle;text-align:center}.mw-parser-output .portalbox-link{display:table-cell;padding:0.2em 0.2em 0.2em 0.3em;vertical-align:middle}@media(min-width:720px){.mw-parser-output .portalleft{margin:0.5em 1em 0.5em 0}.mw-parser-output .portalright{clear:right;float:right;margin:0.5em 0 0.5em 1em}}</style><ul role="navigation" aria-label="Portals" class="noprint portalbox portalborder portalright"> <li class="portalbox-entry"><span class="portalbox-image"><span class="noviewer" typeof="mw:File"><span><img alt="" src="//upload.wikimedia.org/wikipedia/commons/thumb/2/2a/Industry5.svg/28px-Industry5.svg.png" decoding="async" width="28" height="28" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/2/2a/Industry5.svg/42px-Industry5.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/2/2a/Industry5.svg/56px-Industry5.svg.png 2x" data-file-width="512" data-file-height="512" /></span></span></span><span class="portalbox-link"><a href="/wiki/Portal:Companies" title="Portal:Companies">Companies portal</a></span></li></ul> <div class="mw-heading mw-heading2"><h2 id="References">References</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Close-Up_(toothpaste)&amp;action=edit&amp;section=2" title="Edit section: References"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1239543626">.mw-parser-output .reflist{margin-bottom:0.5em;list-style-type:decimal}@media screen{.mw-parser-output .reflist{font-size:90%}}.mw-parser-output .reflist .references{font-size:100%;margin-bottom:0;list-style-type:inherit}.mw-parser-output .reflist-columns-2{column-width:30em}.mw-parser-output .reflist-columns-3{column-width:25em}.mw-parser-output .reflist-columns{margin-top:0.3em}.mw-parser-output .reflist-columns ol{margin-top:0}.mw-parser-output .reflist-columns li{page-break-inside:avoid;break-inside:avoid-column}.mw-parser-output .reflist-upper-alpha{list-style-type:upper-alpha}.mw-parser-output .reflist-upper-roman{list-style-type:upper-roman}.mw-parser-output .reflist-lower-alpha{list-style-type:lower-alpha}.mw-parser-output .reflist-lower-greek{list-style-type:lower-greek}.mw-parser-output .reflist-lower-roman{list-style-type:lower-roman}</style><div class="reflist"> <div class="mw-references-wrap"><ol class="references"> <li id="cite_note-1"><span class="mw-cite-backlink"><b><a href="#cite_ref-1">^</a></b></span> <span class="reference-text"><style data-mw-deduplicate="TemplateStyles:r1238218222">.mw-parser-output cite.citation{font-style:inherit;word-wrap:break-word}.mw-parser-output .citation q{quotes:"\"""\"""'""'"}.mw-parser-output .citation:target{background-color:rgba(0,127,255,0.133)}.mw-parser-output .id-lock-free.id-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/6/65/Lock-green.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-limited.id-lock-limited a,.mw-parser-output .id-lock-registration.id-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/d/d6/Lock-gray-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-subscription.id-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/a/aa/Lock-red-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .cs1-ws-icon a{background:url("//upload.wikimedia.org/wikipedia/commons/4/4c/Wikisource-logo.svg")right 0.1em center/12px no-repeat}body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-free a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-limited a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-registration a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-subscription a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .cs1-ws-icon a{background-size:contain;padding:0 1em 0 0}.mw-parser-output .cs1-code{color:inherit;background:inherit;border:none;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;color:var(--color-error,#d33)}.mw-parser-output .cs1-visible-error{color:var(--color-error,#d33)}.mw-parser-output .cs1-maint{display:none;color:#085;margin-left:0.3em}.mw-parser-output .cs1-kern-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right{padding-right:0.2em}.mw-parser-output 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Retrieved <span class="nowrap">December 8,</span> 2016</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=article&amp;rft.jtitle=New+York+Magazine&amp;rft.atitle=The+gelling+of+America&amp;rft.date=1982-03-29&amp;rft.aulast=Kanner&amp;rft.aufirst=Bernice&amp;rft_id=https%3A%2F%2Fbooks.google.com%2Fbooks%3Fid%3DlucCAAAAMBAJ%26dq%3D%2522Close-Up%2522%2Btoothpaste%26pg%3DPA12&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AClose-Up+%28toothpaste%29" class="Z3988"></span></span> </li> <li id="cite_note-unilever-2"><span class="mw-cite-backlink"><b><a href="#cite_ref-unilever_2-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20120224174607/http://www.unileverme.com/brands/personalcarebrands/closeup.aspx">"A unique oral care brand for up-close situations"</a>. Unileverme.com. Archived from <a rel="nofollow" class="external text" href="http://www.unileverme.com/brands/personalcarebrands/closeup.aspx">the original</a> on February 24, 2012<span class="reference-accessdate">. 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Retrieved <span class="nowrap">March 13,</span> 2012</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=article&amp;rft.jtitle=The+Financial+Express&amp;rft.atitle=Colgate+and+Unilever+battle+in+India+with+the+same+smile&amp;rft.date=1999-04-21&amp;rft_id=http%3A%2F%2Fwww.financialexpress.com%2Fold%2Ffe%2Fdaily%2F19990421%2Ffle21069.html&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AClose-Up+%28toothpaste%29" class="Z3988"></span></span> </li> <li id="cite_note-4"><span class="mw-cite-backlink"><b><a href="#cite_ref-4">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.businesswire.com/news/home/20030910005229/en/Church-Dwight-Agrees-Purchase-Unilevers-Oral-Care">"Church &amp; Dwight agrees to purchase Unilever's oral care brands in the U.S. and Canada; Transaction Will Strengthen Company's 'Strategically Important Oral Care Business'<span class="cs1-kern-right"></span>"</a>. <i>Business Wire</i>. September 10, 2003<span class="reference-accessdate">. Retrieved <span class="nowrap">April 6,</span> 2018</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=Business+Wire&amp;rft.atitle=Church+%26+Dwight+agrees+to+purchase+Unilever%27s+oral+care+brands+in+the+U.S.+and+Canada%3B+Transaction+Will+Strengthen+Company%27s+%27Strategically+Important+Oral+Care+Business%27&amp;rft.date=2003-09-10&amp;rft_id=https%3A%2F%2Fwww.businesswire.com%2Fnews%2Fhome%2F20030910005229%2Fen%2FChurch-Dwight-Agrees-Purchase-Unilevers-Oral-Care&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AClose-Up+%28toothpaste%29" class="Z3988"></span></span> </li> <li id="cite_note-cnn03-5"><span class="mw-cite-backlink"><b><a href="#cite_ref-cnn03_5-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://money.cnn.com/2003/09/10/news/international/unilever_toothpaste/">"Unilever sells oral healthcare lines"</a>. <i>Cnn.com</i>. 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Retrieved <span class="nowrap">March 13,</span> 2012</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=article&amp;rft.jtitle=Cnn.com&amp;rft.atitle=Unilever+sells+oral+healthcare+lines&amp;rft.date=2003-09-10&amp;rft_id=https%3A%2F%2Fmoney.cnn.com%2F2003%2F09%2F10%2Fnews%2Finternational%2Funilever_toothpaste%2F&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AClose-Up+%28toothpaste%29" class="Z3988"></span></span> </li> <li id="cite_note-top_brand-6"><span class="mw-cite-backlink">^ <a href="#cite_ref-top_brand_6-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-top_brand_6-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFBhushan2016" class="citation web cs1">Bhushan, Ratna (August 9, 2016). <a rel="nofollow" class="external text" href="http://economictimes.indiatimes.com/industry/cons-products/fmcg/dabur-red--rides-herbal-wave-moves-to-3rd-slot/articleshow/53607997.cms">"Dabur Red toothpaste rides herbal wave, moves to 3rd slot"</a>. <i>The Economic Times</i><span class="reference-accessdate">. Retrieved <span class="nowrap">December 8,</span> 2016</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=The+Economic+Times&amp;rft.atitle=Dabur+Red+toothpaste+rides+herbal+wave%2C+moves+to+3rd+slot&amp;rft.date=2016-08-09&amp;rft.aulast=Bhushan&amp;rft.aufirst=Ratna&amp;rft_id=http%3A%2F%2Feconomictimes.indiatimes.com%2Findustry%2Fcons-products%2Ffmcg%2Fdabur-red--rides-herbal-wave-moves-to-3rd-slot%2Farticleshow%2F53607997.cms&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AClose-Up+%28toothpaste%29" class="Z3988"></span></span> </li> <li id="cite_note-sk06-7"><span class="mw-cite-backlink"><b><a href="#cite_ref-sk06_7-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFKrishnamurthy2006" class="citation book cs1">Krishnamurthy, Sandeep (2006). <i>Contemporary research in e-marketing, Volume 2</i>. Idea Group Inc (IGI). p.&#160;317. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a>&#160;<a href="/wiki/Special:BookSources/1591408245" title="Special:BookSources/1591408245"><bdi>1591408245</bdi></a>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&amp;rft.genre=book&amp;rft.btitle=Contemporary+research+in+e-marketing%2C+Volume+2&amp;rft.pages=317&amp;rft.pub=Idea+Group+Inc+%28IGI%29&amp;rft.date=2006&amp;rft.isbn=1591408245&amp;rft.aulast=Krishnamurthy&amp;rft.aufirst=Sandeep&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AClose-Up+%28toothpaste%29" class="Z3988"></span></span> </li> </ol></div></div> <!-- NewPP limit report Parsed by mw‐web.codfw.main‐84b999ff94‐vrxbc Cached time: 20250204103728 Cache expiry: 2121766 Reduced expiry: true Complications: [vary‐revision‐sha1] CPU time usage: 0.229 seconds Real time usage: 0.322 seconds Preprocessor visited node count: 1158/1000000 Post‐expand include size: 21888/2097152 bytes Template argument size: 1746/2097152 bytes Highest expansion depth: 14/100 Expensive parser function count: 4/500 Unstrip recursion depth: 1/20 Unstrip post‐expand size: 28138/5000000 bytes Lua time usage: 0.135/10.000 seconds Lua memory usage: 5025427/52428800 bytes Number of Wikibase entities loaded: 0/400 --> <!-- Transclusion expansion time report (%,ms,calls,template) 100.00% 288.625 1 -total 41.36% 119.372 1 Template:Reflist 28.24% 81.503 3 Template:Cite_news 25.73% 74.265 1 Template:Short_description 18.67% 53.879 1 Template:Infobox_brand 17.39% 50.199 1 Template:Infobox 13.25% 38.247 2 Template:Pagetype 8.28% 23.907 4 Template:Main_other 7.40% 21.359 1 Template:SDcat 6.20% 17.889 1 Template:Portal --> <!-- Saved in parser cache with key enwiki:pcache:35055243:|#|:idhash:canonical and timestamp 20250204103728 and revision id 1267195604. 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