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Strategic Services: The future, faster •Piano
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Our deeply experienced Strategic Services team will work with you to uncover and implement the best conversion and monetization strategies for your needs, whether you’re driving revenue by booking flights, selling subscriptions or improving memberships.</p> </div> <div class="pn-value-proposition-list__visual"> <div class="wrapper"> <div class="main"> <div class="planes"> <img src="https://piano.io/wp-content/themes/piano/frontend/images/svg/strategic-funnel.svg?v=178" alt=""> <video poster="https://piano.io/wp-content/themes/piano/frontend/media/video/strategic-left-video-poster.png?v=178" class="pn-value-proposition-list__left-video" muted autoplay loop playsinline src="https://piano.io/wp-content/themes/piano/frontend/media/video/left_matrix.webm?v=178"></video> <video poster="https://piano.io/wp-content/themes/piano/frontend/media/video/strategic-right-video-poster.png?v=178" class="pn-value-proposition-list__right-video" muted autoplay loop playsinline src="https://piano.io/wp-content/themes/piano/frontend/media/video/right_matrix.webm?v=178"></video> </div> <div class="funnel"> <svg width="1600" height="1600" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M800 800.5L0 338.62V0h522.7L800 800.5z" fill="#141B24" fill-opacity=".25"/> <path d="M800 800.5L0 338.62v615.84L800 800.5zM800 800.5l800 461.88V1600h-523.05L800 800.5z" fill="#141B24" fill-opacity=".25"/> <path d="M800 800.5l800-153.96v615.84L800 800.5z" fill="#141B24" fill-opacity=".25"/> <path d="M800 800.5L0 338.62V0h522.7L800 800.5z" fill="url(#0_linear)"/> <path d="M800 800.5L0 338.62v615.84L800 800.5z" fill="url(#1_linear)"/> <path d="M800 800.5l800 461.88V1600h-523.05L800 800.5z" fill="url(#2_linear)"/> <path d="M800 800.5l800-153.96v615.84L800 800.5z" fill="url(#3_linear)"/> <path d="M800 800.5L0 338.62V0h522.7L800 800.5z" fill="url(#4_linear)"/> <path d="M800 800.5L0 338.62V0h522.7L800 800.5z" fill="url(#5_linear)"/> <path d="M800 800.5l800 461.88V1600h-523.05L800 800.5z" fill="url(#6_linear)"/> <defs> <linearGradient id="0_linear" x1="400" y1="0" x2="400" y2="800.5" gradientUnits="userSpaceOnUse"> <stop offset=".536458" stop-color="#A18858" stop-opacity=".05"/> <stop offset="1" stop-color="white" stop-opacity=".05"/> </linearGradient> <linearGradient id="1_linear" x1="400" y1="338.62" x2="400" y2="954.46" gradientUnits="userSpaceOnUse"> <stop stop-color="#A18858" stop-opacity="0"/> <stop offset="1" stop-color="#A18858" stop-opacity=".15"/> </linearGradient> <linearGradient id="2_linear" x1="1200" y1="800.5" x2="1200" y2="1600" gradientUnits="userSpaceOnUse"> <stop stop-color="white" stop-opacity=".1"/> <stop offset="1" stop-color="#A18858" stop-opacity=".05"/> </linearGradient> <linearGradient id="3_linear" x1="1200" y1="646.54" x2="1200" y2="1262.38" gradientUnits="userSpaceOnUse"> <stop stop-color="#A18858" stop-opacity=".15"/> <stop offset="1" stop-color="#A18858" stop-opacity="0"/> </linearGradient> <linearGradient id="4_linear" x1="529" y1="801" x2="800" y2="801" gradientUnits="userSpaceOnUse"> <stop stop-color="white" stop-opacity="0"/> <stop offset="1" stop-color="white" stop-opacity=".2"/> </linearGradient> <linearGradient id="5_linear" x1="400" y1="0" x2="400" y2="800.5" gradientUnits="userSpaceOnUse"> <stop stop-color="#0A0E12"/> <stop offset="1" stop-color="#0A0E12" stop-opacity="0"/> </linearGradient> <linearGradient id="6_linear" x1="1200" y1="800.5" x2="1200" y2="1600" gradientUnits="userSpaceOnUse"> <stop stop-color="#0A0E12" stop-opacity="0"/> <stop offset="1" stop-color="#0A0E12"/> </linearGradient> </defs> </svg> </div> </div> </div> </div> <div class="pn-value-proposition-list__item"> <h3 class="pn-value-proposition-list__title">Accelerate growth</h3> <p class="pn-value-proposition-list__paragraph">We’ll help you evolve your business faster through clear revenue and audience goals, pull on user-centered design thinking to create monetization scenarios that work, and draw context from a global database of real-world user behavior. All in concert to deliver the right recommendations for your business and users.</p> </div> </div> <div class="pn-value-proposition-section__services-nav"> <div class="pn-services-nav"> <h3 class="pn-services-nav__title">Services</h3> <p class="pn-services-nav__paragraph">Our engagements cover everything your business needs, from foundational strategy, to product launch, to ongoing optimization.</p> <div class="pn-services-nav__links"> <a href="#product-strategy" aria-label="Product Strategy" class="pn-services-nav__link">PS</a> <a href="#launch-services" aria-label="Launch Services" class="pn-services-nav__link">LS</a> <a href="#optimization-services" aria-label="Optimization Services" class="pn-services-nav__link">OS</a> </div> </div> </div> </div> <div id="product-strategy" class="pn-services-overview-item pn-services-overview-item--product-strategy" data-ga_section="product-strategy-section"> <div class="pn-services-overview-item__wrapper"> <div class="pn-services-overview-item__inner"> <div class="pn-services-overview-item__top-module"> <h2 class="pn-services-overview-item__title">Product strategy</h2> <p class="pn-services-overview-item__paragraph pn-services-overview-item__paragraph--intro">Filling in the gaps in your resources, Piano Product Strategy Services will help you define a product or conversion strategy designed to your audience needs, then add the context necessary to ensure that strategy succeeds.</p> </div> <div class="pn-services-overview-item__first-left-module"> <h3 class="pn-services-overview-item__subheading">Overview</h3> <p class="pn-services-overview-item__paragraph">Taking a highly collaborative approach, we start by understanding your brand and business, tapping into existing data and audience research from your in-house team. From there, we follow a four-step process to understand your audience via custom research, help your team develop the right product concepts and content strategy to serve that audience, build a revenue model and create a go-to-market plan. The result is the most robust, user-centered strategy possible.</p> </div> <div class="pn-services-overview-item__right-module"> <h3 class="pn-services-overview-item__list-title">Focus areas</h3> <ul class="pn-services-overview-item__features-list"> <li class="pn-services-overview-item__features-list-item pn-services-overview-item__features-list-item--first-party-data"><strong>Building insight</strong> into your unique user profile, values, competitors and market dynamics.</li> <li class="pn-services-overview-item__features-list-item pn-services-overview-item__features-list-item--behavior"><strong>Creating a clear definition</strong> of the best approach for your brand and audience.</li> <li class="pn-services-overview-item__features-list-item pn-services-overview-item__features-list-item--slider"><strong>Establishing an understanding</strong> of your business opportunity and the path to market, with concrete data to inform decisions on target audience, pricing and expected conversions.</li> </ul> </div> <div class="pn-services-overview-item__second-left-module"> <h3 class="pn-services-overview-item__subheading">Outcomes</h3> <p class="pn-services-overview-item__paragraph">The end result: a solid plan for a successful user-centered revenue and conversion strategy — and a roadmap to bring it to market.</p> </div> </div> </div> </div> <div id="launch-services" class="pn-services-overview-item pn-services-overview-item--launch-services" data-ga_section="launch-services-section"> <div class="pn-services-overview-item__wrapper"> <div class="pn-services-overview-item__inner"> <div class="pn-services-overview-item__top-module"> <h2 class="pn-services-overview-item__title">Launch Services</h2> <p class="pn-services-overview-item__paragraph pn-services-overview-item__paragraph--intro">Once you’ve built a strategy that will resonate with your target audience, the fastest way to see revenue is to move to market swiftly.</p> </div> <div class="pn-services-overview-item__first-left-module"> <h3 class="pn-services-overview-item__subheading">Overview</h3> <p class="pn-services-overview-item__paragraph">Piano Launch Services provide the resources and capabilities to implement the Piano platform, mapping out the optimal user journey to avoid time-consuming pitfalls or mistakes. We introduce marketing and technological expertise that expedites the setup of onsite messaging, user flows and Piano software — letting you stay focused on your business goals.</p> </div> <div class="pn-services-overview-item__right-module"> <h3 class="pn-services-overview-item__list-title">Focus areas</h3> <ul class="pn-services-overview-item__features-list"> <li class="pn-services-overview-item__features-list-item pn-services-overview-item__features-list-item--location"><strong>Mapping out a high-level user experience</strong> strategy that defines your customer journey.</li> <li class="pn-services-overview-item__features-list-item pn-services-overview-item__features-list-item--wireframe"><strong>Wireframing every customer touchpoint</strong>, both within Piano software and integrated into your owned-and-operated channels</li> <li class="pn-services-overview-item__features-list-item pn-services-overview-item__features-list-item--template"><strong>Designing, copywriting and coding</strong> every Piano template based on established best practices.</li> <li class="pn-services-overview-item__features-list-item pn-services-overview-item__features-list-item--meter"><strong>Defining and testing all</strong> of your initial experiences, terms, offers and more.</li> </ul> </div> <div class="pn-services-overview-item__second-left-module"> <h3 class="pn-services-overview-item__subheading">Outcomes</h3> <p class="pn-services-overview-item__paragraph">Piano can help you launch with confidence and speed — and with the best user experiences for your brand and users.</p> </div> </div> </div> </div> <div id="optimization-services" class="pn-services-overview-item pn-services-overview-item--optimization-services" data-ga_section="optimization-services"> <div class="pn-services-overview-item__wrapper"> <div class="pn-services-overview-item__inner"> <div class="pn-services-overview-item__top-module"> <h2 class="pn-services-overview-item__title">Optimization Services</h2> <p class="pn-services-overview-item__paragraph pn-services-overview-item__paragraph--intro">By continually improving conversion at every step of the customer journey, Piano Optimization Services help you optimize your conversion performance and grow revenue.</p> </div> <div class="pn-services-overview-item__first-left-module"> <h3 class="pn-services-overview-item__subheading">Overview</h3> <p class="pn-services-overview-item__paragraph">Drawing from experience, proven tactics and a vast store of benchmark data we’ll help you create a strong conversion machine, to drive direct-to-consumer revenue or any other conversion goal.</p> </div> <div class="pn-services-overview-item__right-module"> <h3 class="pn-services-overview-item__list-title">Focus areas</h3> <ul class="pn-services-overview-item__features-list"> <li class="pn-services-overview-item__features-list-item pn-services-overview-item__features-list-item--ad-campaign">Creating compelling site marketing campaigns and analyzing the results.</li> <li class="pn-services-overview-item__features-list-item pn-services-overview-item__features-list-item--experience">Testing, analyzing and improving your user journey.</li> <li class="pn-services-overview-item__features-list-item pn-services-overview-item__features-list-item--toolset">Building experiences within the Piano toolset and performing custom data analysis.</li> <li class="pn-services-overview-item__features-list-item pn-services-overview-item__features-list-item--amplify">Planning and buying paid media to amplify your onsite results.</li> <li class="pn-services-overview-item__features-list-item pn-services-overview-item__features-list-item--optimize">Optimizing messaging, UX, pricing and targeting.</li> </ul> </div> <div class="pn-services-overview-item__second-left-module"> <h3 class="pn-services-overview-item__subheading">Outcomes</h3> <p class="pn-services-overview-item__paragraph">Piano’s clients prove again and again that continuous testing and evolution of your tactics drive results. Determine the experiences, offers and journeys that drive the best outcomes, to continue meeting — and exceeding — your business goals.</p> </div> </div> </div> </div> <div data-ga_section="review-section" class="pn-strategic-review-section"> <div class="pn-product-review pn-product-review--strategic"> <div class="pn-product-review__main"> <div class="pn-client-review pn-client-review--dark pn-client-review--left-aligned"> <blockquote class="pn-client-review__paragraph pn-client-review__paragraph--dark pn-client-review__paragraph--serif">Piano has been a great partner in helping launch our consumer subscription service, which we’re working together to rapidly scale. Their team is smart and efficient and has quickly become a valuable resource for us.</blockquote> <p class="pn-client-review__author pn-client-review__author--dark"> <picture> <img class="pn-client-review__author-image pn-client-review__author-image--dark" src="https://piano.io/wp-content/themes/piano/frontend/images/client-avatars/claudius-senst@1x.jpg?v=178" srcset="https://piano.io/wp-content/themes/piano/frontend/images/client-avatars/claudius-senst@2x.jpg?v=178 2x" alt="Claudius Senst"> </picture> <span class="pn-client-review__author-name pn-client-review__author-name--dark"> <span class="pn-marketing-text pn-client-review__bold-name">Claudius Senst</span> <span class="pn-marketing-text pn-client-review__author-name-addition pn-client-review__author-name-addition--dark">Head of Consumer Subscriptions, Business Insider</span> </span> </p> </div> </div> </div> </div> <div class="pn-strategic-cta-section" data-ga_section="strategic-cta-section"> <ul class="pn-strategic-cta-section__values-list"> <li class="pn-strategic-cta-section__values-list-item"> <span class="pn-strategic-cta-section__values-list-value">2200%</span> <span class="pn-strategic-cta-section__values-list-description">Growth in subscriptions 24 months from launch</span> <p class="pn-strategic-cta-section__values-footnote">*Median performance for Piano Optimization Services customers</p> </li> </ul> <p class="pn-strategic-cta-section__paragraph">Put your user first. 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