CINXE.COM

<!doctype html> <html lang="en-US" class="no-js"> <head> <meta charset="UTF-8"> <meta name="viewport" content="width=device-width, initial-scale=1, maximum-scale=5" /><meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' /> <style>img:is([sizes="auto" i], [sizes^="auto," i]) { contain-intrinsic-size: 3000px 1500px }</style>    <title>Guide to Machine Learning and Deep Learning - Synaptica</title> <meta name="description" content="McKinsey & Co recently published An executive’s guide to AI discussing the business use cases for Machine Learning & Deep Learning." /> <link rel="canonical" href="https://synaptica.com/machine-and-deep-learning/" /> <meta property="og:locale" content="en_US" /> <meta property="og:type" content="article" /> <meta property="og:title" content="Guide to Machine Learning and Deep Learning - Synaptica" /> <meta property="og:description" content="McKinsey & Co recently published An executive’s guide to AI discussing the business use cases for Machine Learning & Deep Learning." /> <meta property="og:url" content="https://synaptica.com/machine-and-deep-learning/" /> <meta property="og:site_name" content="Synaptica" /> <meta property="article:published_time" content="2018-04-26T21:34:52+00:00" /> <meta property="article:modified_time" content="2024-04-25T13:01:29+00:00" /> <meta property="og:image" content="https://synaptica.com/wp-content/uploads/2018/05/AdobeStock_133154794-1-1024x683.jpeg" /> <meta property="og:image:width" content="1024" /> <meta property="og:image:height" content="683" /> <meta property="og:image:type" content="image/jpeg" /> <meta name="author" content="Ahren Lehnert" /> <script data-jetpack-boost="ignore" type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"Article","@id":"https://synaptica.com/machine-and-deep-learning/#article","isPartOf":{"@id":"https://synaptica.com/machine-and-deep-learning/"},"author":{"name":"Ahren Lehnert","@id":"https://synaptica.com/#/schema/person/fe781b53647274d998981cb3416076be"},"headline":"Guide to Machine Learning and Deep Learning","datePublished":"2018-04-26T21:34:52+00:00","dateModified":"2024-04-25T13:01:29+00:00","mainEntityOfPage":{"@id":"https://synaptica.com/machine-and-deep-learning/"},"wordCount":1002,"publisher":{"@id":"https://synaptica.com/#organization"},"image":{"@id":"https://synaptica.com/machine-and-deep-learning/#primaryimage"},"thumbnailUrl":"https://i0.wp.com/synaptica.com/wp-content/uploads/2018/05/AdobeStock_133154794-1.jpeg?fit=3888%2C2592&ssl=1","keywords":["AI","Text Analytics"],"articleSection":["Text Analytics"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https://synaptica.com/machine-and-deep-learning/","url":"https://synaptica.com/machine-and-deep-learning/","name":"Guide to Machine Learning and Deep Learning - Synaptica","isPartOf":{"@id":"https://synaptica.com/#website"},"primaryImageOfPage":{"@id":"https://synaptica.com/machine-and-deep-learning/#primaryimage"},"image":{"@id":"https://synaptica.com/machine-and-deep-learning/#primaryimage"},"thumbnailUrl":"https://i0.wp.com/synaptica.com/wp-content/uploads/2018/05/AdobeStock_133154794-1.jpeg?fit=3888%2C2592&ssl=1","datePublished":"2018-04-26T21:34:52+00:00","dateModified":"2024-04-25T13:01:29+00:00","description":"McKinsey & Co recently published An executive’s guide to AI discussing the business use cases for Machine Learning & Deep Learning.","breadcrumb":{"@id":"https://synaptica.com/machine-and-deep-learning/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https://synaptica.com/machine-and-deep-learning/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https://synaptica.com/machine-and-deep-learning/#primaryimage","url":"https://i0.wp.com/synaptica.com/wp-content/uploads/2018/05/AdobeStock_133154794-1.jpeg?fit=3888%2C2592&ssl=1","contentUrl":"https://i0.wp.com/synaptica.com/wp-content/uploads/2018/05/AdobeStock_133154794-1.jpeg?fit=3888%2C2592&ssl=1","width":3888,"height":2592,"caption":"Insight Ahren Lehnert"},{"@type":"BreadcrumbList","@id":"https://synaptica.com/machine-and-deep-learning/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://synaptica.com/"},{"@type":"ListItem","position":2,"name":"Guide to Machine Learning and Deep Learning"}]},{"@type":"WebSite","@id":"https://synaptica.com/#website","url":"https://synaptica.com/","name":"Synaptica LLC","description":"Taxonomy, Ontology, and Content Classification Software","publisher":{"@id":"https://synaptica.com/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://synaptica.com/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https://synaptica.com/#organization","name":"Synaptica LLC","url":"https://synaptica.com/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https://synaptica.com/#/schema/logo/image/","url":"https://i2.wp.com/www.synaptica.com/wp-content/uploads/2019/09/syn_sols_logo_grey_text-1-1.png?fit=274%2C72&ssl=1","contentUrl":"https://i2.wp.com/www.synaptica.com/wp-content/uploads/2019/09/syn_sols_logo_grey_text-1-1.png?fit=274%2C72&ssl=1","width":274,"height":72,"caption":"Synaptica LLC"},"image":{"@id":"https://synaptica.com/#/schema/logo/image/"},"sameAs":["https://x.com/Synaptica","https://www.linkedin.com/company/synaptica-llc/"]},{"@type":"Person","@id":"https://synaptica.com/#/schema/person/fe781b53647274d998981cb3416076be","name":"Ahren Lehnert","url":"https://synaptica.com/author/ahrenl/"}]}</script>  <link rel='dns-prefetch' href='//js.hs-scripts.com' /> <link rel='dns-prefetch' href='//www.googletagmanager.com' /> <link rel='dns-prefetch' href='//stats.wp.com' /> <link rel='dns-prefetch' href='//fonts.googleapis.com' /> <link rel='dns-prefetch' href='//v0.wordpress.com' /> <link rel='preconnect' href='//i0.wp.com' /> <link rel='preconnect' href='//c0.wp.com' /> <link rel="alternate" type="application/rss+xml" title="Synaptica » Feed" href="https://synaptica.com/feed/" /> <link rel="alternate" type="application/rss+xml" title="Synaptica » Comments Feed" href="https://synaptica.com/comments/feed/" /> <link rel='stylesheet' id='all-css-fa83e246b854b59f950bf163b0e4c5df' href='https://synaptica.com/wp-content/boost-cache/static/a03e776a77.min.css' type='text/css' media='all' /> <style id='wp-mediaelement-inline-css'> body .mejs-container .mejs-controls >.mejs-horizontal-volume-slider{height:26px;width:56px;position:relative;display:block;float:left;}.mejs-controls .mejs-horizontal-volume-slider .mejs-horizontal-volume-total{background:rgba(255,255,255,.33)}.mejs-controls .mejs-button button:focus{outline:none}body[data-button-style*="_rounded"] .mejs-button>button,body[data-button-style^="rounded"] .mejs-controls .mejs-pause button,body .mejs-controls .mejs-pause{border-radius:0!important;}.mejs-controls .mejs-time-rail .mejs-time-loaded{background-color:rgba(255,255,255,0.3)!important}.mejs-video .mejs-controls .mejs-time-rail{padding-top:12px}.mejs-audio .mejs-controls .mejs-time-rail{padding-top:11px}.mejs-video .mejs-controls .mejs-time-rail .mejs-time-current,.mejs-video .mejs-controls .mejs-time-rail span,.mejs-video .mejs-controls .mejs-time-rail a,.mejs-video .mejs-controls .mejs-time-rail .mejs-time-loaded{height:8px}.mejs-audio .mejs-controls .mejs-time-rail .mejs-time-current,.mejs-audio .mejs-controls .mejs-time-rail span,.mejs-audio .mejs-controls .mejs-time-rail a,.mejs-audio .mejs-controls .mejs-time-rail .mejs-time-loaded{height:8px}#ajax-content-wrap .mejs-container{background-color:transparent;background-image:none!important}.wp-video{margin-bottom:20px;}.wp-video,.mejs-container .mejs-poster img{max-width:none!important;width:100%!important}.wp-video-shortcode.mejs-container .mejs-poster img{visibility:hidden;display:block;margin-bottom:0;}.mejs-container-fullscreen .mejs-poster img{height:100%!important}body .mejs-poster{background-size:cover}body .mejs-container .mejs-controls .mejs-time{opacity:0.8;}body .mejs-controls button{transition:opacity 0.15s ease}body .mejs-controls button:hover,.mejs-controls .mejs-fullscreen-button:hover button{opacity:0.8}#ajax-content-wrap .mejs-controls .mejs-time-rail .mejs-time-total{background-color:rgba(255,255,255,0.25)}.mejs-controls .mejs-horizontal-volume-slider .mejs-horizontal-volume-current{background:transparent!important}body .mejs-controls .mejs-button button{font-size:18px;color:#fff;width:auto;position:relative;display:inline-block;}body .mejs-controls .mejs-button:not(.mejs-replay) button{background-image:none}body .mejs-controls .mejs-button.mejs-replay button{width:20px;}body .mejs-controls button:before{text-decoration:inherit;display:inline-block;speak:none}body .mejs-controls .mejs-play button:before{content:"\e052"}body .mejs-controls .mejs-mute button:before{content:"\e098"}body .mejs-controls .mejs-unmute button:before{content:"\e099"}body .mejs-controls .mejs-fullscreen-button button:before{content:"\e110";font-size:17px}body .mejs-controls .mejs-fullscreen-button.mejs-unfullscreen button:before{content:"\e111"}body .mejs-button.mejs-volume-button{margin-left:5px}body .mejs-controls .mejs-pause{top:2px;left:2px;position:relative;}body .mejs-controls .mejs-pause button{border-left:3px solid #fff;border-right:3px solid #fff;width:9px;height:12px;right:3px;top:2px}#ajax-content-wrap .mejs-container.mejs-audio{height:44px!important;background-color:rgba(0,0,0,1)}#ajax-content-wrap .mejs-container.mejs-audio .mejs-playpause-button{margin-left:0;}body .mejs-container.mejs-audio .mejs-controls{height:42px}body .mejs-container:not(.mejs-audio) .mejs-controls:before{background:linear-gradient(rgba(255,255,255,0) -2%,rgba(0,0,0,0) 35%,rgba(0,0,0,0.04) 44%,rgba(0,0,0,0.8) 100%,rgba(0,0,0,0.6) 100%);position:absolute;bottom:0;left:0;width:100%;height:400%;z-index:11;border-radius:4px;content:" "}body .mfp-wrap .mfp-content .mejs-container:not(.mejs-audio) .mejs-controls:before{border-radius:0;}body .mejs-container .mejs-controls >*{z-index:100;position:relative}body .mejs-container .mejs-controls{background:none!important;height:50px}#ajax-content-wrap .mejs-playpause-button{margin-left:20px}#ajax-content-wrap .mejs-fullscreen-button{margin-right:20px}body .mejs-video .mejs-controls .mejs-time-rail .mejs-time-float{color:#fff;border:none;background-color:transparent}body .mejs-controls .mejs-time-rail .mejs-time-float-corner{border-color:transparent transparent}body .mejs-audio .mejs-controls .mejs-time-rail .mejs-time-float{border:none;background-color:#fff;height:15px;box-shadow:0 2px 12px rgba(0,0,0,0.25)} </style> <style id='salient-social-inline-css'> .sharing-default-minimal .nectar-love.loved, body .nectar-social[data-color-override="override"].fixed > a:before, body .nectar-social[data-color-override="override"].fixed .nectar-social-inner a, .sharing-default-minimal .nectar-social[data-color-override="override"] .nectar-social-inner a:hover, .nectar-social.vertical[data-color-override="override"] .nectar-social-inner a:hover { background-color: #006399; } .nectar-social.hover .nectar-love.loved, .nectar-social.hover > .nectar-love-button a:hover, .nectar-social[data-color-override="override"].hover > div a:hover, #single-below-header .nectar-social[data-color-override="override"].hover > div a:hover, .nectar-social[data-color-override="override"].hover .share-btn:hover, .sharing-default-minimal .nectar-social[data-color-override="override"] .nectar-social-inner a { border-color: #006399; } #single-below-header .nectar-social.hover .nectar-love.loved i, #single-below-header .nectar-social.hover[data-color-override="override"] a:hover, #single-below-header .nectar-social.hover[data-color-override="override"] a:hover i, #single-below-header .nectar-social.hover .nectar-love-button a:hover i, .nectar-love:hover i, .hover .nectar-love:hover .total_loves, .nectar-love.loved i, .nectar-social.hover .nectar-love.loved .total_loves, .nectar-social.hover .share-btn:hover, .nectar-social[data-color-override="override"].hover .nectar-social-inner a:hover, .nectar-social[data-color-override="override"].hover > div:hover span, .sharing-default-minimal .nectar-social[data-color-override="override"] .nectar-social-inner a:not(:hover) i, .sharing-default-minimal .nectar-social[data-color-override="override"] .nectar-social-inner a:not(:hover) { color: #006399; } </style> <style id='main-styles-inline-css'> @media only screen and (max-width:999px){#ajax-content-wrap .top-level .nectar-post-grid[data-animation*="fade"] .nectar-post-grid-item,#ajax-content-wrap .top-level .nectar-post-grid[data-animation="zoom-out-reveal"] .nectar-post-grid-item *:not(.content),#ajax-content-wrap .top-level .nectar-post-grid[data-animation="zoom-out-reveal"] .nectar-post-grid-item *:before{transform:none;opacity:1;clip-path:none;}#ajax-content-wrap .top-level .nectar-post-grid[data-animation="zoom-out-reveal"] .nectar-post-grid-item .nectar-el-parallax-scroll .nectar-post-grid-item-bg-wrap-inner{transform:scale(1.275);}}.wpb_row.vc_row.top-level .nectar-video-bg{opacity:1;height:100%;width:100%;object-fit:cover;object-position:center center;}body.using-mobile-browser .wpb_row.vc_row.top-level .nectar-video-wrap{left:0;}body.using-mobile-browser .wpb_row.vc_row.top-level.full-width-section .nectar-video-wrap:not(.column-video){left:50%;}.wpb_row.vc_row.top-level .nectar-video-wrap{opacity:1;width:100%;}.top-level .portfolio-items[data-loading=lazy-load] .col .inner-wrap.animated .top-level-image{opacity:1;}.wpb_row.vc_row.top-level .column-image-bg-wrap[data-n-parallax-bg="true"] .column-image-bg,.wpb_row.vc_row.top-level + .wpb_row .column-image-bg-wrap[data-n-parallax-bg="true"] .column-image-bg,#portfolio-extra > .wpb_row.vc_row.parallax_section:first-child .row-bg{transform:none!important;height:100%!important;opacity:1;}#portfolio-extra > .wpb_row.vc_row.parallax_section .row-bg{background-attachment:scroll;}.scroll-down-wrap.hidden{transform:none;opacity:1;}#ajax-loading-screen[data-disable-mobile="0"]{display:none!important;}body[data-slide-out-widget-area-style="slide-out-from-right"].material .slide_out_area_close.hide_until_rendered{opacity:0;} </style> <style id='dynamic-css-inline-css'> @media only screen and (min-width:1000px){body #ajax-content-wrap.no-scroll{min-height:calc(100vh - 136px);height:calc(100vh - 136px)!important;}}@media only screen and (min-width:1000px){#page-header-wrap.fullscreen-header,#page-header-wrap.fullscreen-header #page-header-bg,html:not(.nectar-box-roll-loaded) .nectar-box-roll > #page-header-bg.fullscreen-header,.nectar_fullscreen_zoom_recent_projects,#nectar_fullscreen_rows:not(.afterLoaded) > div{height:calc(100vh - 135px);}.wpb_row.vc_row-o-full-height.top-level,.wpb_row.vc_row-o-full-height.top-level > .col.span_12{min-height:calc(100vh - 135px);}html:not(.nectar-box-roll-loaded) .nectar-box-roll > #page-header-bg.fullscreen-header{top:136px;}.nectar-slider-wrap[data-fullscreen="true"]:not(.loaded),.nectar-slider-wrap[data-fullscreen="true"]:not(.loaded) .swiper-container{height:calc(100vh - 134px)!important;}.admin-bar .nectar-slider-wrap[data-fullscreen="true"]:not(.loaded),.admin-bar .nectar-slider-wrap[data-fullscreen="true"]:not(.loaded) .swiper-container{height:calc(100vh - 134px - 32px)!important;}}.admin-bar[class*="page-template-template-no-header"] .wpb_row.vc_row-o-full-height.top-level,.admin-bar[class*="page-template-template-no-header"] .wpb_row.vc_row-o-full-height.top-level > .col.span_12{min-height:calc(100vh - 32px);}body[class*="page-template-template-no-header"] .wpb_row.vc_row-o-full-height.top-level,body[class*="page-template-template-no-header"] .wpb_row.vc_row-o-full-height.top-level > .col.span_12{min-height:100vh;}@media only screen and (max-width:999px){.using-mobile-browser #nectar_fullscreen_rows:not(.afterLoaded):not([data-mobile-disable="on"]) > div{height:calc(100vh - 116px);}.using-mobile-browser .wpb_row.vc_row-o-full-height.top-level,.using-mobile-browser .wpb_row.vc_row-o-full-height.top-level > .col.span_12,[data-permanent-transparent="1"].using-mobile-browser .wpb_row.vc_row-o-full-height.top-level,[data-permanent-transparent="1"].using-mobile-browser .wpb_row.vc_row-o-full-height.top-level > .col.span_12{min-height:calc(100vh - 116px);}html:not(.nectar-box-roll-loaded) .nectar-box-roll > #page-header-bg.fullscreen-header,.nectar_fullscreen_zoom_recent_projects,.nectar-slider-wrap[data-fullscreen="true"]:not(.loaded),.nectar-slider-wrap[data-fullscreen="true"]:not(.loaded) .swiper-container,#nectar_fullscreen_rows:not(.afterLoaded):not([data-mobile-disable="on"]) > div{height:calc(100vh - 63px);}.wpb_row.vc_row-o-full-height.top-level,.wpb_row.vc_row-o-full-height.top-level > .col.span_12{min-height:calc(100vh - 63px);}body[data-transparent-header="false"] #ajax-content-wrap.no-scroll{min-height:calc(100vh - 63px);height:calc(100vh - 63px);}}.screen-reader-text,.nectar-skip-to-content:not(:focus){border:0;clip:rect(1px,1px,1px,1px);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute!important;width:1px;word-wrap:normal!important;}.row .col img:not([srcset]){width:auto;}.row .col img.img-with-animation.nectar-lazy:not([srcset]){width:100%;} .home .nectar-list-item { padding : 8px; } .sf-menu { margin-right:75px; } a:link { color: #0072bc } .swiper-slide .content h2 { margin-bottom: 34px; } #header-space { /* height : 90px !important; */ } </style> <style id='wp-emoji-styles-inline-css'> img.wp-smiley, img.emoji { display: inline !important; border: none !important; box-shadow: none !important; height: 1em !important; width: 1em !important; margin: 0 0.07em !important; vertical-align: -0.1em !important; background: none !important; padding: 0 !important; } </style> <style id='jetpack-sharing-buttons-style-inline-css'> .jetpack-sharing-buttons__services-list{display:flex;flex-direction:row;flex-wrap:wrap;gap:0;list-style-type:none;margin:5px;padding:0}.jetpack-sharing-buttons__services-list.has-small-icon-size{font-size:12px}.jetpack-sharing-buttons__services-list.has-normal-icon-size{font-size:16px}.jetpack-sharing-buttons__services-list.has-large-icon-size{font-size:24px}.jetpack-sharing-buttons__services-list.has-huge-icon-size{font-size:36px}@media print{.jetpack-sharing-buttons__services-list{display:none!important}}.editor-styles-wrapper .wp-block-jetpack-sharing-buttons{gap:0;padding-inline-start:0}ul.jetpack-sharing-buttons__services-list.has-background{padding:1.25em 2.375em} </style> <style id='global-styles-inline-css'> :root{--wp--preset--aspect-ratio--square: 1;--wp--preset--aspect-ratio--4-3: 4/3;--wp--preset--aspect-ratio--3-4: 3/4;--wp--preset--aspect-ratio--3-2: 3/2;--wp--preset--aspect-ratio--2-3: 2/3;--wp--preset--aspect-ratio--16-9: 16/9;--wp--preset--aspect-ratio--9-16: 9/16;--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgba(255, 255, 255, 1), 6px 6px rgba(0, 0, 0, 1);--wp--preset--shadow--crisp: 6px 6px 0px rgba(0, 0, 0, 1);}:root { --wp--style--global--content-size: 1300px;--wp--style--global--wide-size: 1300px; }:where(body) { margin: 0; }.wp-site-blocks > .alignleft { float: left; margin-right: 2em; }.wp-site-blocks > .alignright { float: right; margin-left: 2em; }.wp-site-blocks > .aligncenter { justify-content: center; margin-left: auto; margin-right: auto; }:where(.is-layout-flex){gap: 0.5em;}:where(.is-layout-grid){gap: 0.5em;}.is-layout-flow > .alignleft{float: left;margin-inline-start: 0;margin-inline-end: 2em;}.is-layout-flow > .alignright{float: right;margin-inline-start: 2em;margin-inline-end: 0;}.is-layout-flow > .aligncenter{margin-left: auto !important;margin-right: auto !important;}.is-layout-constrained > .alignleft{float: left;margin-inline-start: 0;margin-inline-end: 2em;}.is-layout-constrained > .alignright{float: right;margin-inline-start: 2em;margin-inline-end: 0;}.is-layout-constrained > .aligncenter{margin-left: auto !important;margin-right: auto !important;}.is-layout-constrained > :where(:not(.alignleft):not(.alignright):not(.alignfull)){max-width: var(--wp--style--global--content-size);margin-left: auto !important;margin-right: auto !important;}.is-layout-constrained > .alignwide{max-width: var(--wp--style--global--wide-size);}body .is-layout-flex{display: flex;}.is-layout-flex{flex-wrap: wrap;align-items: center;}.is-layout-flex > :is(*, div){margin: 0;}body .is-layout-grid{display: grid;}.is-layout-grid > :is(*, div){margin: 0;}body{padding-top: 0px;padding-right: 0px;padding-bottom: 0px;padding-left: 0px;}:root :where(.wp-element-button, .wp-block-button__link){background-color: #32373c;border-width: 0;color: #fff;font-family: inherit;font-size: inherit;line-height: inherit;padding: calc(0.667em + 2px) calc(1.333em + 2px);text-decoration: none;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;} :where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;} :where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;} :root :where(.wp-block-pullquote){font-size: 1.5em;line-height: 1.6;} </style> <link rel='stylesheet' id='nectar_default_font_open_sans-css' href='https://fonts.googleapis.com/css?family=Open+Sans%3A300%2C400%2C600%2C700&subset=latin%2Clatin-ext' media='all' /> <style id='akismet-widget-style-inline-css'> .a-stats { --akismet-color-mid-green: #357b49; --akismet-color-white: #fff; --akismet-color-light-grey: #f6f7f7; max-width: 350px; width: auto; } .a-stats * { all: unset; box-sizing: border-box; } .a-stats strong { font-weight: 600; } .a-stats a.a-stats__link, .a-stats a.a-stats__link:visited, .a-stats a.a-stats__link:active { background: var(--akismet-color-mid-green); border: none; box-shadow: none; border-radius: 8px; color: var(--akismet-color-white); cursor: pointer; display: block; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', 'Roboto', 'Oxygen-Sans', 'Ubuntu', 'Cantarell', 'Helvetica Neue', sans-serif; font-weight: 500; padding: 12px; text-align: center; text-decoration: none; transition: all 0.2s ease; } /* Extra specificity to deal with TwentyTwentyOne focus style */ .widget .a-stats a.a-stats__link:focus { background: var(--akismet-color-mid-green); color: var(--akismet-color-white); text-decoration: none; } .a-stats a.a-stats__link:hover { filter: brightness(110%); box-shadow: 0 4px 12px rgba(0, 0, 0, 0.06), 0 0 2px rgba(0, 0, 0, 0.16); } .a-stats .count { color: var(--akismet-color-white); display: block; font-size: 1.5em; line-height: 1.4; padding: 0 13px; white-space: nowrap; } </style>    <link rel="https://api.w.org/" href="https://synaptica.com/wp-json/" /><link rel="alternate" title="JSON" type="application/json" href="https://synaptica.com/wp-json/wp/v2/posts/2786" /><link rel="EditURI" type="application/rsd+xml" title="RSD" href="https://synaptica.com/xmlrpc.php?rsd" /> <meta name="generator" content="WordPress 6.7.2" /> <link rel='shortlink' href='https://wp.me/p4gXm0-IW' /> <link rel="alternate" title="oEmbed (JSON)" type="application/json+oembed" href="https://synaptica.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fsynaptica.com%2Fmachine-and-deep-learning%2F" /> <link rel="alternate" title="oEmbed (XML)" type="text/xml+oembed" href="https://synaptica.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fsynaptica.com%2Fmachine-and-deep-learning%2F&format=xml" /> <meta name="generator" content="Site Kit by Google 1.149.1" />   <style>img#wpstats{display:none}</style> <meta name="google-site-verification" content="JowHpGRmIDH64AGxQKv6qNQzX4NjIwcWJguZWnRqSjk" />       <meta name="google-adsense-platform-account" content="ca-host-pub-2644536267352236"> <meta name="google-adsense-platform-domain" content="sitekit.withgoogle.com">  <link rel="preconnect" href="https://fonts.gstatic.com" crossorigin /> <link rel="preload" as="style" href="//fonts.googleapis.com/css?family=Open+Sans&display=swap" /> <link rel="stylesheet" href="//fonts.googleapis.com/css?family=Open+Sans&display=swap" media="all" /> <meta name="generator" content="Powered by WPBakery Page Builder - drag and drop page builder for WordPress."/> <style> div[id*='ajaxsearchlitesettings'].searchsettings .asl_option_inner label { font-size: 0px !important; color: rgba(0, 0, 0, 0); } div[id*='ajaxsearchlitesettings'].searchsettings .asl_option_inner label:after { font-size: 11px !important; position: absolute; top: 0; left: 0; z-index: 1; } .asl_w_container { width: 90%; margin: 0px 0px 0px 0px; min-width: 200px; } div[id*='ajaxsearchlite'].asl_m { width: 100%; } div[id*='ajaxsearchliteres'].wpdreams_asl_results div.resdrg span.highlighted { font-weight: bold; color: rgb(43, 208, 217); background-color: rgba(238, 238, 238, 1); } div[id*='ajaxsearchliteres'].wpdreams_asl_results .results img.asl_image { width: 70px; height: 70px; object-fit: cover; } div.asl_r .results { max-height: none; } .asl_m .probox svg { fill: rgb(50, 146, 162) !important; } .asl_m .probox .innericon { background-color: rgba(203, 203, 204, 1) !important; background-image: none !important; -webkit-background-image: none !important; -ms-background-image: none !important; } div.asl_m.asl_w { border:1px solid rgba(50, 146, 162, 1) !important;border-radius:0px 0px 0px 0px !important; box-shadow: none !important; } div.asl_m.asl_w .probox {border: none !important;} div.asl_r.asl_w.vertical .results .item::after { display: block; position: absolute; bottom: 0; content: ''; height: 1px; width: 100%; background: #D8D8D8; } div.asl_r.asl_w.vertical .results .item.asl_last_item::after { display: none; } @media only screen and (min-width: 641px) and (max-width: 1024px) { .asl_w_container { width: 100% !important; } } @media only screen and (max-width: 640px) { .asl_w_container { width: 100% !important; } } </style> <link rel="icon" href="https://i0.wp.com/synaptica.com/wp-content/uploads/2024/07/cropped-Sqynaptica_logo_only_white-1.png?fit=32%2C32&ssl=1" sizes="32x32" /> <link rel="icon" href="https://i0.wp.com/synaptica.com/wp-content/uploads/2024/07/cropped-Sqynaptica_logo_only_white-1.png?fit=192%2C192&ssl=1" sizes="192x192" /> <link rel="apple-touch-icon" href="https://i0.wp.com/synaptica.com/wp-content/uploads/2024/07/cropped-Sqynaptica_logo_only_white-1.png?fit=180%2C180&ssl=1" /> <meta name="msapplication-TileImage" content="https://i0.wp.com/synaptica.com/wp-content/uploads/2024/07/cropped-Sqynaptica_logo_only_white-1.png?fit=270%2C270&ssl=1" /> <noscript><style> .wpb_animate_when_almost_visible { opacity: 1; }</style></noscript></head><body class="post-template-default single single-post postid-2786 single-format-standard ascend wpb-js-composer js-comp-ver-7.8.1 vc_responsive" data-footer-reveal="false" data-footer-reveal-shadow="none" data-header-format="default" data-body-border="off" data-boxed-style="" data-header-breakpoint="1000" data-dropdown-style="minimal" data-cae="easeOutCubic" data-cad="750" data-megamenu-width="full-width" data-aie="none" data-ls="magnific" data-apte="standard" data-hhun="1" data-fancy-form-rcs="1" data-form-style="default" data-form-submit="see-through" data-is="minimal" data-button-style="default" data-user-account-button="false" data-flex-cols="true" data-col-gap="default" data-header-inherit-rc="false" data-header-search="false" data-animated-anchors="true" data-ajax-transitions="false" data-full-width-header="false" data-slide-out-widget-area="true" data-slide-out-widget-area-style="slide-out-from-right" data-user-set-ocm="off" data-loading-animation="none" data-bg-header="true" data-responsive="1" data-ext-responsive="true" data-ext-padding="90" data-header-resize="0" data-header-color="custom" data-transparent-header="false" data-cart="false" data-remove-m-parallax="1" data-remove-m-video-bgs="1" data-m-animate="0" data-force-header-trans-color="light" data-smooth-scrolling="0" data-permanent-transparent="false" > <a href="#ajax-content-wrap" class="nectar-skip-to-content">Skip to main content</a> <div id="header-space" data-header-mobile-fixed='false'></div> <div id="header-outer" data-has-menu="true" data-has-buttons="no" data-header-button_style="default" data-using-pr-menu="false" data-mobile-fixed="false" data-ptnm="false" data-lhe="animated_underline" data-user-set-bg="#ffffff" data-format="default" data-permanent-transparent="false" data-megamenu-rt="1" data-remove-fixed="0" data-header-resize="0" data-cart="false" data-transparency-option="0" data-box-shadow="small" data-shrink-num="40" data-using-secondary="0" data-using-logo="1" data-logo-height="80" data-m-logo-height="40" data-padding="28" data-full-width="false" data-condense="false" > <header id="top"> <div class="container"> <div class="row"> <div class="col span_3"> <a id="logo" href="https://synaptica.com" data-supplied-ml-starting-dark="false" data-supplied-ml-starting="false" data-supplied-ml="false" > <img class="stnd skip-lazy dark-version" width="404" height="160" alt="Synaptica" src="https://i0.wp.com/synaptica.com/wp-content/uploads/2024/07/Synaptica-Dark-Logo.png?fit=404%2C160&ssl=1" /> </a> </div> <div class="col span_9 col_last"> <div class="nectar-mobile-only mobile-header"><div class="inner"></div></div> <div class="slide-out-widget-area-toggle mobile-icon slide-out-from-right" data-custom-color="false" data-icon-animation="simple-transform"> <div> <a href="#slide-out-widget-area" role="button" aria-label="Navigation Menu" aria-expanded="false" class="closed"> <span class="screen-reader-text">Menu</span><span aria-hidden="true"> <i class="lines-button x2"> <i class="lines"></i> </i> </span> </a></div> </div> <nav aria-label="Main Menu"> <ul class="sf-menu"> <li id="menu-item-4959" class="unclickable menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children nectar-regular-menu-item menu-item-4959"><a href="#" aria-haspopup="true" aria-expanded="false"><span class="menu-title-text">Products</span></a> <ul class="sub-menu"> <li id="menu-item-1755" class="menu-item menu-item-type-post_type menu-item-object-page nectar-regular-menu-item menu-item-1755"><a href="https://synaptica.com/synaptica-graphite/"><span class="menu-title-text">Graphite – Taxonomy & Ontology Management</span></a></li> <li id="menu-item-8001" class="menu-item menu-item-type-post_type menu-item-object-page nectar-regular-menu-item menu-item-8001"><a href="https://synaptica.com/graphite-ai-studio/"><span class="menu-title-text">AI Studio</span></a></li> <li id="menu-item-7975" class="menu-item menu-item-type-custom menu-item-object-custom nectar-regular-menu-item menu-item-7975"><a href="https://squirro.com/knowledge-graphs"><span class="menu-title-text">Knowledge Graphs</span></a></li> </ul> </li> <li id="menu-item-5707" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children nectar-regular-menu-item menu-item-5707"><a href="#" aria-haspopup="true" aria-expanded="false"><span class="menu-title-text">Resources</span></a> <ul class="sub-menu"> <li id="menu-item-1192" class="menu-item menu-item-type-post_type menu-item-object-page nectar-regular-menu-item menu-item-1192"><a href="https://synaptica.com/resources/"><span class="menu-title-text">Resources & Links</span></a></li> <li id="menu-item-5841" class="menu-item menu-item-type-post_type menu-item-object-page nectar-regular-menu-item menu-item-5841"><a href="https://synaptica.com/industries/"><span class="menu-title-text">Industries</span></a></li> </ul> </li> <li id="menu-item-5708" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children nectar-regular-menu-item menu-item-5708"><a href="#" aria-haspopup="true" aria-expanded="false"><span class="menu-title-text">About Us</span></a> <ul class="sub-menu"> <li id="menu-item-1184" class="menu-item menu-item-type-post_type menu-item-object-page nectar-regular-menu-item menu-item-1184"><a href="https://synaptica.com/about-us/"><span class="menu-title-text">About Us</span></a></li> <li id="menu-item-7981" class="menu-item menu-item-type-custom menu-item-object-custom nectar-regular-menu-item menu-item-7981"><a href="https://squirro.com/"><span class="menu-title-text">Squirro</span></a></li> </ul> </li> <li id="menu-item-6527" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children nectar-regular-menu-item menu-item-6527"><a href="#" aria-haspopup="true" aria-expanded="false"><span class="menu-title-text">Blog & Insights</span></a> <ul class="sub-menu"> <li id="menu-item-6526" class="menu-item menu-item-type-post_type menu-item-object-page nectar-regular-menu-item menu-item-6526"><a href="https://synaptica.com/blog/"><span class="menu-title-text">Blog & News</span></a></li> <li id="menu-item-6394" class="menu-item menu-item-type-post_type menu-item-object-page nectar-regular-menu-item menu-item-6394"><a href="https://synaptica.com/insights/"><span class="menu-title-text">Insights</span></a></li> </ul> </li> </ul> <ul class="buttons sf-menu" data-user-set-ocm="off"> </ul> </nav> </div> </div> </div> </header> </div> <div id="search-outer" class="nectar"> <div id="search"> <div class="container"> <div id="search-box"> <div class="inner-wrap"> <div class="col span_12"> <form role="search" action="https://synaptica.com/" method="GET"> <input type="text" name="s" id="s" value="Start Typing..." aria-label="Search" data-placeholder="Start Typing..." /> </form> </div> </div> </div> <div id="close"><a href="#"><span class="screen-reader-text">Close Search</span> <span class="icon-salient-x" aria-hidden="true"></span> </a></div> </div> </div> </div> <div id="ajax-content-wrap"> <div id="page-header-wrap" data-animate-in-effect="none" data-midnight="light" class="" style="height: 350px;"><div id="page-header-bg" class=" hentry" data-post-hs="default" data-padding-amt="normal" data-animate-in-effect="none" data-midnight="light" data-text-effect="" data-bg-pos="top" data-alignment="left" data-alignment-v="middle" data-parallax="0" data-height="350" style="background-color: #000; height:350px;"> <div class="page-header-bg-image-wrap" id="nectar-page-header-p-wrap" data-parallax-speed="fast"> <div class="page-header-bg-image" style="background-image: url(https://i0.wp.com/synaptica.com/wp-content/uploads/2019/05/AdobeStock_172387489-003.jpeg?fit=5344%2C3567&ssl=1);"></div> </div> <div class="container"><img loading="lazy" class="hidden-social-img" src="https://www.synaptica.com/wp-content/uploads/2019/05/AdobeStock_172387489-003.jpeg" alt="Guide to Machine Learning and Deep Learning" style="display: none;" /> <div class="row"> <div class="col span_6 section-title blog-title" data-remove-post-date="0" data-remove-post-author="0" data-remove-post-comment-number="0"> <div class="inner-wrap"> <h1 class="entry-title">Guide to Machine Learning and Deep Learning</h1> <div id="single-below-header" data-hide-on-mobile="true"> <span class="meta-author vcard author"><span class="fn"><span class="author-leading">By</span> <a href="https://synaptica.com/author/ahrenl/" title="Posts by Ahren Lehnert" rel="author">Ahren Lehnert</a></span></span><span class="meta-date date published">April 26, 2018</span><span class="meta-date date updated rich-snippet-hidden">April 25th, 2024</span><span class="meta-category"><a class="text-analytics" href="https://synaptica.com/category/text-analytics/">Text Analytics</a></span> </div> <div id="single-meta"> <div class="meta-comment-count"> <a href="https://synaptica.com/machine-and-deep-learning/#respond"><i class="icon-default-style steadysets-icon-chat-3"></i> No Comments</a> </div> <div class="nectar-social hover" data-position="right" data-rm-love="1" data-color-override="override"><span class="share-btn"> <i class="icon-default-style steadysets-icon-share"></i> Share</span><div class="nectar-social-inner"></div></div> </div> </div> </div> </div> </div> </div> </div> <div class="container-wrap no-sidebar" data-midnight="dark" data-remove-post-date="0" data-remove-post-author="0" data-remove-post-comment-number="0"> <div class="container main-content"> <div class="row"> <div class="post-area col standard-minimal span_12 col_last" role="main"> <article id="post-2786" class="post-2786 post type-post status-publish format-standard has-post-thumbnail category-text-analytics tag-ai tag-text-analytics"> <div class="inner-wrap"> <div class="post-content" data-hide-featured-media="0"> <div class="content-inner"> <div id="fws_67ef3d6cece83" data-column-margin="default" data-midnight="dark" class="wpb_row vc_row-fluid vc_row" style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop" style=""></div></div></div><div class="row_col_wrap_12 col span_12 dark left"> <div class="vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h3><b>Artificial Intelligence for the Business</b></h3> <p><span style="font-weight: 400;">McKinsey & Company recently published “</span><a href="https://www.mckinsey.com/business-functions/mckinsey-analytics/our-insights/an-executives-guide-to-ai"><span style="font-weight: 400;">An executive’s guide to AI</span></a><span style="font-weight: 400;">” in which they discuss the business use cases for Machine Learning and Deep Learning. The article provides an informative and concise guide worth discussing in the context of text analytics.</span></p> <h3><b>Artificial Intelligence</b></h3> <p><span style="font-weight: 400;">Before diving into use cases and framing AI for the business, the author defines what is meant by AI. Even more interesting than defining what is and what is not AI is the discussion around why AI has suddenly become relevant now.</span></p> <p><span style="font-weight: 400;">Artificial intelligence and artificial neural networks trace their modern methods back to 1943. Despite books, films, and academic discussion around artificial intelligence since then, there has been no real practical use cases or applications. What’s changed?</span></p> </div> </div> </div> </div> </div> </div></div> <div id="fws_67ef3d6cef228" data-column-margin="default" data-midnight="dark" class="wpb_row vc_row-fluid vc_row" style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop" style=""></div></div></div><div class="row_col_wrap_12 col span_12 dark left"> <div class="vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p><span style="font-weight: 400;">The environment for AI has come to the forefront at the confluence of advances in algorithms, very large data sets, computing power, and cheaper storage. While McKinsey details many milestones in these areas, the fundamental takeaway is that the components necessary for AI in the business now exist, as does the key use case: large repositories of un- or semi-structured data which likely holds valuable business insights, particularly data generated by consumers.</span></p> <h3><b>Machine Learning</b></h3> <p><span style="font-weight: 400;">Machine learning is probably the level of artificial intelligence most of us are familiar with. Examples of this are automatically routing emails into different categories based on email characteristics (unknown sender) or user actions (move to folder), recommending films based on prior watching habits, or serving up advertising based on a user’s browsing history or other online behavior. Some of these tasks are relatively simple machine learning functions while others can become extremely complex.</span></p> <p><span style="font-weight: 400;">There are three major types of machine learning, each of which is explained in detail in the article. Supervised learning involves training an algorithm on labeled input data so the algorithm can be used on new, unlabeled data. Unsupervised learning places an algorithm against input without being guided to any specific output, inferring structure and patterns from the input data itself. Reinforcement learning uses an algorithm in an environment which is unknown and improves over time as it is rewarded for desirable outputs.</span></p> <h3><b>Deep Learning</b></h3> <p><span style="font-weight: 400;">Deep learning requires less human data preparation up front and requires very large data sets. It uses interconnected calculators to form a neural network to deal with very complex data features. </span></p> <p><span style="font-weight: 400;">Deep learning works well with unstructured data such as images which do not have usable text and may or may not have usable descriptive metadata.</span></p> <p><span style="font-weight: 400;">As with the section on machine learning, the author details each type of deep learning and associated business use cases.</span></p> <h3><b>Taxonomy & Text Analytics in AI</b></h3> <p><span style="font-weight: 400;">The McKinsey overview does a nice job of summarizing and simplifying the complex world of machine learning and deep learning. However, one of the underlying, unstated assumptions is a clean and relevant data set. While images can be difficult to parse, textual language in all of its variants and inherent complexity causes many more challenges.</span></p> <p><span style="font-weight: 400;">Machine learning has to parse text and recognize the individual words and phrases within sentences to make sense of the text. While it is a relatively basic process to tokenize text and break it up into words and parts of speech, semantic understanding of the words and how they relate to each other is far more difficult.</span></p> <p><span style="font-weight: 400;">For supervised learning, a clean, relevant, and accurately tagged data set is required for training. Using small, user-tagged content which has consistent metadata applied is a basic necessity for supervised learning. Taxonomies with preferred and non-preferred terms and relationships between concepts can act as the foundation for consistent tagging of this content. Once the supervised learning model has been trained to recognize the desired output, new content can be parsed and categorized.</span></p> <p><span style="font-weight: 400;">Likewise, <a href="http://www.synaptica.com/text-analytics/">text analytics</a> processes can turn un- and semi-structured text into data which is more useful for machine and deep learning algorithms to process.</span></p> <p><span style="font-weight: 400;">The road to artificial intelligence includes human input in the form of provided consistency and semantics in taxonomy and <a href="http://www.synaptica.com/text-analytics/">text analytics</a> solutions. When a particular viewpoint is assigned to words and text examples, this viewpoint can be recognized and expanded upon by machine and deep learning models.</span></p> </div> </div> </div> </div> </div> </div></div> <div id='jp-relatedposts' class='jp-relatedposts' > <h3 class="jp-relatedposts-headline"><em>Related Posts</em></h3> </div></div> </div> </div> </article> </div> </div> <div class="row"> <div data-post-header-style="default" class="blog_next_prev_buttons vc_row-fluid wpb_row full-width-content standard_section" data-style="fullwidth_next_only" data-midnight="light"> <div class="post-bg-img" style="background-image: url(https://synaptica.com/wp-content/uploads/2018/09/AdobeStock_74362101-1.jpeg);"></div> <div class="col span_12 dark left"> <div class="inner"> <span><i class="next-prev-title">Next Post</i></span><a href="https://synaptica.com/insights-te-connectivity/" rel="prev"><h3>Synaptica Insights | Rolf Zwhalen, TE Connectivity</h3></a> </div> </div> <span class="bg-overlay"></span> <span class="full-link"><a href="https://synaptica.com/insights-te-connectivity/" rel="prev">Synaptica Insights | Rolf Zwhalen, TE Connectivity</a></span> </div> <div id="author-bio" data-midnight="dark" class="full-width-section "> <div class="span_12"> <div id="author-info"> <h3 class="nectar-author-info-title"><span><i>Author</i></span> Ahren Lehnert</h3> <p></p> </div> <a href="https://synaptica.com/author/ahrenl/" data-hover-text-color-override="#fff" data-hover-color-override="false" data-color-override="#000000" class="nectar-button see-through-2 large">More posts by Ahren Lehnert </a> <div class="clear"></div> </div> </div> <div class="comments-section" data-author-bio="true"> <div class="comment-wrap full-width-section custom-skip" data-midnight="dark" data-comments-open="false">   </div> </div> </div> </div> </div> <div id="footer-outer" data-midnight="light" data-cols="3" data-custom-color="true" data-disable-copyright="false" data-matching-section-color="false" data-copyright-line="true" data-using-bg-img="false" data-bg-img-overlay="0.8" data-full-width="false" data-using-widget-area="true" data-link-hover="default"> <div id="call-to-action"> <div class="container"> <div class="triangle"></div> <span> Discover More </span> <a class="nectar-button see-through" data-color-override="false" href="https://squirro.com/synaptica-contact-us"> Request a demo </a> </div> </div> <div id="footer-widgets" data-has-widgets="true" data-cols="3"> <div class="container"> <div class="row"> <div class="col span_4"> <div id="search-5" class="widget widget_search"><div class="asl_w_container asl_w_container_1"> <div id='ajaxsearchlite1' data-id="1" data-instance="1" class="asl_w asl_m asl_m_1 asl_m_1_1"> <div class="probox"> <div class='prosettings' style='display:none;' data-opened=0> <div class='innericon'> <svg version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" width="22" height="22" viewBox="0 0 512 512" enable-background="new 0 0 512 512" xml:space="preserve"> <polygon transform = "rotate(90 256 256)" points="142.332,104.886 197.48,50 402.5,256 197.48,462 142.332,407.113 292.727,256 "/> </svg> </div> </div> <div class='proinput'> <form role="search" action='#' autocomplete="off" aria-label="Search form"> <input aria-label="Search input" type='search' class='orig' tabindex="0" name='phrase' placeholder='Search synaptica.com' value='' autocomplete="off"/> <input aria-label="Search autocomplete input" type='text' class='autocomplete' tabindex="-1" name='phrase' value='' autocomplete="off" disabled/> <input type='submit' value="Start search" style='width:0; height: 0; visibility: hidden;'> </form> </div> <button class='promagnifier' tabindex="0" aria-label="Search magnifier button"> <span class='innericon' style="display:block;"> <svg version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" width="22" height="22" viewBox="0 0 512 512" enable-background="new 0 0 512 512" xml:space="preserve"> <path d="M460.355,421.59L353.844,315.078c20.041-27.553,31.885-61.437,31.885-98.037 C385.729,124.934,310.793,50,218.686,50C126.58,50,51.645,124.934,51.645,217.041c0,92.106,74.936,167.041,167.041,167.041 c34.912,0,67.352-10.773,94.184-29.158L419.945,462L460.355,421.59z M100.631,217.041c0-65.096,52.959-118.056,118.055-118.056 c65.098,0,118.057,52.959,118.057,118.056c0,65.096-52.959,118.056-118.057,118.056C153.59,335.097,100.631,282.137,100.631,217.041 z"/> </svg> </span> </button> <div class='proloading'> <div class="asl_loader"><div class="asl_loader-inner asl_simple-circle"></div></div> </div> <div class='proclose'> <svg version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" width="12" height="12" viewBox="0 0 512 512" enable-background="new 0 0 512 512" xml:space="preserve"> <polygon points="438.393,374.595 319.757,255.977 438.378,137.348 374.595,73.607 255.995,192.225 137.375,73.622 73.607,137.352 192.246,255.983 73.622,374.625 137.352,438.393 256.002,319.734 374.652,438.378 "/> </svg> </div> </div> </div> <div class='asl_data_container' style="display:none !important;"> <div class="asl_init_data wpdreams_asl_data_ct" style="display:none !important;" id="asl_init_id_1" data-asl-id="1" data-asl-instance="1" data-asldata="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"></div> <div id="asl_hidden_data"> <svg style="position:absolute" height="0" width="0"> <filter id="aslblur"> <feGaussianBlur in="SourceGraphic" stdDeviation="4"/> </filter> </svg> <svg style="position:absolute" height="0" width="0"> <filter id="no_aslblur"></filter> </svg> </div> </div> <div id='ajaxsearchliteres1' class='vertical wpdreams_asl_results asl_w asl_r asl_r_1 asl_r_1_1'> <div class="results"> <div class="resdrg"> </div> </div> </div> <div id='__original__ajaxsearchlitesettings1' data-id="1" class="searchsettings wpdreams_asl_settings asl_w asl_s asl_s_1"> <form name='options' aria-label="Search settings form" autocomplete = 'off'> <input type="hidden" name="filters_changed" style="display:none;" value="0"> <input type="hidden" name="filters_initial" style="display:none;" value="1"> <div class="asl_option_inner hiddend"> <input type='hidden' name='qtranslate_lang' id='qtranslate_lang1' value='0'/> </div> <fieldset class="asl_sett_scroll"> <legend style="display: none;">Generic selectors</legend> <div class="asl_option" tabindex="0"> <div class="asl_option_inner"> <input type="checkbox" value="exact" aria-label="Exact matches only" name="asl_gen[]" /> <div class="asl_option_checkbox"></div> </div> <div class="asl_option_label"> Exact matches only </div> </div> <div class="asl_option" tabindex="0"> <div class="asl_option_inner"> <input type="checkbox" value="title" aria-label="Search in title" name="asl_gen[]" checked="checked"/> <div class="asl_option_checkbox"></div> </div> <div class="asl_option_label"> Search in title </div> </div> <div class="asl_option" tabindex="0"> <div class="asl_option_inner"> <input type="checkbox" value="content" aria-label="Search in content" name="asl_gen[]" checked="checked"/> <div class="asl_option_checkbox"></div> </div> <div class="asl_option_label"> Search in content </div> </div> <div class="asl_option_inner hiddend"> <input type="checkbox" value="excerpt" aria-label="Search in excerpt" name="asl_gen[]" checked="checked"/> <div class="asl_option_checkbox"></div> </div> </fieldset> <fieldset class="asl_sett_scroll"> <legend style="display: none;">Post Type Selectors</legend> <div class="asl_option_inner hiddend"> <input type="checkbox" value="post" aria-label="Hidden option, ignore please" name="customset[]" checked="checked"/> </div> <div class="asl_option_inner hiddend"> <input type="checkbox" value="page" aria-label="Hidden option, ignore please" name="customset[]" checked="checked"/> </div> </fieldset> </form> </div> </div></div><div id="text-4" class="widget widget_text"><h4>Contact Us</h4> <div class="textwidget"><div class="textwidget"> <p><strong>Synaptica</strong><br /> A Squirro Company</p> <p><a href="mailto:info@synaptica.com">For Sales & Product Information: info@synaptica.com</a></p> <p><a href="mailto:support@synaptica.com">For Technical Support: support@synaptica.com</a></p> <p>For policy information including privacy and data protection visit <a href="https://squirro.com/">Squirro.com</a></p> </div> </div> </div> </div> <div class="col span_4"> <div id="block-5" class="widget widget_block widget_media_image"> <figure class="wp-block-image aligncenter size-full is-resized"><a href="https://synaptica.com/wp-content/uploads/2024/07/Synaptica-Squirro-Logo-Portrait-1.png"><img decoding="async" width="352" height="304" src="https://synaptica.com/wp-content/uploads/2024/07/Synaptica-Squirro-Logo-Portrait-1.png" alt="" class="wp-image-7778" style="width:252px;height:auto" srcset="https://i0.wp.com/synaptica.com/wp-content/uploads/2024/07/Synaptica-Squirro-Logo-Portrait-1.png?w=352&ssl=1 352w, https://i0.wp.com/synaptica.com/wp-content/uploads/2024/07/Synaptica-Squirro-Logo-Portrait-1.png?resize=300%2C259&ssl=1 300w" sizes="(max-width: 352px) 100vw, 352px" /></a></figure> </div> </div> <div class="col span_4"> <div id="block-2" class="widget widget_block"> <h2 class="wp-block-heading">Stay Connected</h2> </div><div id="block-4" class="widget widget_block"> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:100%"> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"><div class="wp-widget-group__inner-blocks"> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:100%"> <div class="textwidget"> <p><a href="https://www.linkedin.com/company/synaptica-llc/" target="_blank"><img decoding="async" src="https://www.synaptica.com/wp-content/uploads/2018/05/LinkedIn-Logo_x30.png" alt=""></a><br> Follow us on LinkedIn: <br> <a href="https://www.linkedin.com/company/synaptica-llc/" target="_blank">www.linkedin.com/synaptica-llc</a> <a href="https://www.linkedin.com/company/squirroag/" target="_blank">www.linkedin.com/squirroag</a> </p> </div> <hr> <div class="textwidget"> <p><a href="https://bit.ly/SynapticaYouTube" target="_blank"><img decoding="async" src=" https://www.synaptica.com/wp-content/uploads/2023/03/youtube_sm.jpg" alt=""></a><br> Subscribe to our YouTube Channel:<br> <a href="https://bit.ly/SynapticaYouTube" target="_blank">@Synaptica</a> </p> </div> </div> </div> </div></div> </div> </div> </div> </div> </div> </div> </div> <div class="row" id="copyright" data-layout="default"> <div class="container"> <div class="col span_5"> <p>© 2025 Synaptica. </p> </div> <div class="col span_7 col_last"> <ul class="social"> <li><a target="_blank" rel="noopener" href="https://www.linkedin.com/company/synaptica-llc"><span class="screen-reader-text">linkedin</span><i class="fa fa-linkedin" aria-hidden="true"></i></a></li><li><a target="_blank" rel="noopener" href="https://bit.ly/SynapticaYouTube"><span class="screen-reader-text">youtube</span><i class="fa fa-youtube-play" aria-hidden="true"></i></a></li> </ul> </div> </div> </div> </div> <div id="slide-out-widget-area-bg" class="slide-out-from-right dark"> </div> <div id="slide-out-widget-area" class="slide-out-from-right" data-dropdown-func="default" data-back-txt="Back"> <div class="inner" data-prepend-menu-mobile="false"> <a class="slide_out_area_close" href="#"><span class="screen-reader-text">Close Menu</span> <span class="icon-salient-x icon-default-style"></span> </a> <div class="off-canvas-menu-container mobile-only" role="navigation"> <ul class="menu"> <li class="unclickable menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-4959"><a href="#" aria-haspopup="true" aria-expanded="false">Products</a> <ul class="sub-menu"> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1755"><a href="https://synaptica.com/synaptica-graphite/">Graphite – Taxonomy & Ontology Management</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8001"><a href="https://synaptica.com/graphite-ai-studio/">AI Studio</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-7975"><a href="https://squirro.com/knowledge-graphs">Knowledge Graphs</a></li> </ul> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-5707"><a href="#" aria-haspopup="true" aria-expanded="false">Resources</a> <ul class="sub-menu"> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1192"><a href="https://synaptica.com/resources/">Resources & Links</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-5841"><a href="https://synaptica.com/industries/">Industries</a></li> </ul> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-5708"><a href="#" aria-haspopup="true" aria-expanded="false">About Us</a> <ul class="sub-menu"> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1184"><a href="https://synaptica.com/about-us/">About Us</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-7981"><a href="https://squirro.com/">Squirro</a></li> </ul> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-6527"><a href="#" aria-haspopup="true" aria-expanded="false">Blog & Insights</a> <ul class="sub-menu"> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-6526"><a href="https://synaptica.com/blog/">Blog & News</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-6394"><a href="https://synaptica.com/insights/">Insights</a></li> </ul> </li> </ul> <ul class="menu secondary-header-items"> </ul> </div> </div> <div class="bottom-meta-wrap"></div> </div> </div>  <a id="to-top" aria-label="Back to top" href="#" class="mobile-enabled"><i role="presentation" class="fa fa-angle-up"></i></a> <link rel='stylesheet' id='all-css-845bb92519b5b1e80dccd13cab5b9606' href='https://synaptica.com/wp-content/boost-cache/static/1194f14fb1.min.css' type='text/css' media='all' /> <style id='core-block-supports-inline-css'> .wp-container-core-columns-is-layout-1{flex-wrap:nowrap;}.wp-container-core-columns-is-layout-2{flex-wrap:nowrap;}.wp-container-core-columns-is-layout-3{flex-wrap:nowrap;} </style> <script type="text/javascript" id="google_gtagjs-js-consent-mode-data-layer"> /* <![CDATA[ */ window.dataLayer = window.dataLayer || [];function gtag(){dataLayer.push(arguments);} gtag('consent', 'default', {"ad_personalization":"denied","ad_storage":"denied","ad_user_data":"denied","analytics_storage":"denied","functionality_storage":"denied","security_storage":"denied","personalization_storage":"denied","region":["AT","BE","BG","CH","CY","CZ","DE","DK","EE","ES","FI","FR","GB","GR","HR","HU","IE","IS","IT","LI","LT","LU","LV","MT","NL","NO","PL","PT","RO","SE","SI","SK"],"wait_for_update":500}); window._googlesitekitConsentCategoryMap = {"statistics":["analytics_storage"],"marketing":["ad_storage","ad_user_data","ad_personalization"],"functional":["functionality_storage","security_storage"],"preferences":["personalization_storage"]}; window._googlesitekitConsents = {"ad_personalization":"denied","ad_storage":"denied","ad_user_data":"denied","analytics_storage":"denied","functionality_storage":"denied","security_storage":"denied","personalization_storage":"denied","region":["AT","BE","BG","CH","CY","CZ","DE","DK","EE","ES","FI","FR","GB","GR","HR","HU","IE","IS","IT","LI","LT","LU","LV","MT","NL","NO","PL","PT","RO","SE","SI","SK"],"wait_for_update":500}; /* ]]> */ </script><script type="text/javascript"> /* <![CDATA[ */ window._wpemojiSettings = {"baseUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/72x72\/","ext":".png","svgUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/","svgExt":".svg","source":{"concatemoji":"https:\/\/synaptica.com\/wp-includes\/js\/wp-emoji-release.min.js?ver=6.7.2"}}; /*! This file is auto-generated */ !function(i,n){var o,s,e;function c(e){try{var t={supportTests:e,timestamp:(new Date).valueOf()};sessionStorage.setItem(o,JSON.stringify(t))}catch(e){}}function p(e,t,n){e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(t,0,0);var t=new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data),r=(e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(n,0,0),new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data));return t.every(function(e,t){return e===r[t]})}function u(e,t,n){switch(t){case"flag":return n(e,"\ud83c\udff3\ufe0f\u200d\u26a7\ufe0f","\ud83c\udff3\ufe0f\u200b\u26a7\ufe0f")?!1:!n(e,"\ud83c\uddfa\ud83c\uddf3","\ud83c\uddfa\u200b\ud83c\uddf3")&&!n(e,"\ud83c\udff4\udb40\udc67\udb40\udc62\udb40\udc65\udb40\udc6e\udb40\udc67\udb40\udc7f","\ud83c\udff4\u200b\udb40\udc67\u200b\udb40\udc62\u200b\udb40\udc65\u200b\udb40\udc6e\u200b\udb40\udc67\u200b\udb40\udc7f");case"emoji":return!n(e,"\ud83d\udc26\u200d\u2b1b","\ud83d\udc26\u200b\u2b1b")}return!1}function f(e,t,n){var r="undefined"!=typeof WorkerGlobalScope&&self instanceof WorkerGlobalScope?new OffscreenCanvas(300,150):i.createElement("canvas"),a=r.getContext("2d",{willReadFrequently:!0}),o=(a.textBaseline="top",a.font="600 32px Arial",{});return e.forEach(function(e){o[e]=t(a,e,n)}),o}function t(e){var t=i.createElement("script");t.src=e,t.defer=!0,i.head.appendChild(t)}"undefined"!=typeof Promise&&(o="wpEmojiSettingsSupports",s=["flag","emoji"],n.supports={everything:!0,everythingExceptFlag:!0},e=new Promise(function(e){i.addEventListener("DOMContentLoaded",e,{once:!0})}),new Promise(function(t){var n=function(){try{var e=JSON.parse(sessionStorage.getItem(o));if("object"==typeof e&&"number"==typeof e.timestamp&&(new Date).valueOf()<e.timestamp+604800&&"object"==typeof e.supportTests)return e.supportTests}catch(e){}return null}();if(!n){if("undefined"!=typeof Worker&&"undefined"!=typeof OffscreenCanvas&&"undefined"!=typeof URL&&URL.createObjectURL&&"undefined"!=typeof Blob)try{var e="postMessage("+f.toString()+"("+[JSON.stringify(s),u.toString(),p.toString()].join(",")+"));",r=new Blob([e],{type:"text/javascript"}),a=new Worker(URL.createObjectURL(r),{name:"wpTestEmojiSupports"});return void(a.onmessage=function(e){c(n=e.data),a.terminate(),t(n)})}catch(e){}c(n=f(s,u,p))}t(n)}).then(function(e){for(var t in e)n.supports[t]=e[t],n.supports.everything=n.supports.everything&&n.supports[t],"flag"!==t&&(n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&n.supports[t]);n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&!n.supports.flag,n.DOMReady=!1,n.readyCallback=function(){n.DOMReady=!0}}).then(function(){return e}).then(function(){var e;n.supports.everything||(n.readyCallback(),(e=n.source||{}).concatemoji?t(e.concatemoji):e.wpemoji&&e.twemoji&&(t(e.twemoji),t(e.wpemoji)))}))}((window,document),window._wpemojiSettings); /* ]]> */ </script><script type="text/javascript" id="jetpack_related-posts-js-extra"> /* <![CDATA[ */ var related_posts_js_options = {"post_heading":"h4"}; /* ]]> */ </script><script type='text/javascript' src='https://synaptica.com/wp-content/plugins/jetpack/_inc/build/related-posts/related-posts.min.js?m=1743695919'></script><script type="text/javascript" src="https://synaptica.com/wp-includes/js/jquery/jquery.min.js?ver=3.7.1" id="jquery-core-js"></script><script type='text/javascript' src='https://synaptica.com/wp-includes/js/jquery/jquery-migrate.min.js?m=1691649289'></script><script type="text/javascript" src="https://www.googletagmanager.com/gtag/js?id=G-R5KYD8S1P2" id="google_gtagjs-js" async></script><script type="text/javascript" id="google_gtagjs-js-after"> /* <![CDATA[ */ window.dataLayer = window.dataLayer || [];function gtag(){dataLayer.push(arguments);} gtag("set","linker",{"domains":["synaptica.com"]}); gtag("js", new Date()); gtag("set", "developer_id.dZTNiMT", true); gtag("config", "G-R5KYD8S1P2"); /* ]]> */ </script><script></script><script class="hsq-set-content-id" data-content-id="blog-post"> var _hsq = _hsq || []; _hsq.push(["setContentType", "blog-post"]); </script><script type="text/javascript"> var root = document.getElementsByTagName( "html" )[0]; root.setAttribute( "class", "js" ); </script><script async src="https://www.googletagmanager.com/gtag/js?id=UA-12030719-3"></script><script> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} <meta name="google-site-verification" content="JowHpGRmIDH64AGxQKv6qNQzX4NjIwcWJguZWnRqSjk" /> gtag('js', new Date()); gtag('config', 'UA-12030719-3'); </script><script type="text/javascript" id="hs-script-loader" async defer src="//js.hs-scripts.com/7145504.js"></script><script> (function (w, d, s, o, f, js, fjs) { w[o] = w[o] || function () { (w[o].q = w[o].q || []).push(arguments) }; (js = d.createElement(s)), (fjs = d.getElementsByTagName(s)[0]); js.id = o; js.src = f; js.async = 1; fjs.parentNode.insertBefore(js, fjs); })(window, document, 'script', 'SquirroGPT', 'https://synaptica.squirro.cloud/app/static/min/custom/synaptica/FinalChat/SquirroGPT.js'); SquirroGPT({ squirroInstanceUrl: 'https://synaptica.squirro.cloud/', projectId: 'LxcwqDSWQAKd4Un7WY41pg', dashboardId: 'TnP9v8nTSnOE10PsYRH7Aw', token: '027d3fd987df91ca5e4464c1be47447c54ad202dd4e550652c03bce7aeab9ffbc4506b168ec6dcdfb79f94ee41995fd88c5edb4f16c8145b71e5014cb0fb7f0f', customButton: false, }); </script><script type="text/javascript"> (function(window, document) { if(navigator.userAgent.match(/(Android|iPod|iPhone|iPad|BlackBerry|IEMobile|Opera Mini)/)) { document.body.className += " using-mobile-browser mobile "; } if(navigator.userAgent.match(/Mac/) && navigator.maxTouchPoints && navigator.maxTouchPoints > 2) { document.body.className += " using-ios-device "; } if( !("ontouchstart" in window) ) { var body = document.querySelector("body"); var winW = window.innerWidth; var bodyW = body.clientWidth; if (winW > bodyW + 4) { body.setAttribute("style", "--scroll-bar-w: " + (winW - bodyW - 4) + "px"); } else { body.setAttribute("style", "--scroll-bar-w: 0px"); } } })(window, document); </script><script type="text/javascript"> var inboxs = new Array(); inboxs['hidezeronumberitem'] = "yes"; inboxs['selectors'] = '.tooltips_list > span'; inboxs['navitemdefaultsize'] = '12px'; inboxs['navitemselectedsize'] = '14px'; inboxs['number'] = "no"; jQuery(document).ready(function () { jQuery('.member_directory_table').directory(inboxs); jQuery('.navitem').css('font-size','12px'); }) </script><script type="text/javascript"> jQuery(document).ready(function () { jQuery('.tooltips_table_items .tooltips_table_title .tooltipsall').each (function() { disabletooltipforclassandidSinglei = jQuery(this).text(); jQuery(this).replaceWith(disabletooltipforclassandidSinglei); }) }) </script><script type="text/javascript"> jQuery(document).ready(function () { jQuery('.tooltips_table_items .tooltips_table_content .tooltipsall').each (function() { disabletooltipforclassandidSinglei = jQuery(this).html(); jQuery(this).replaceWith(disabletooltipforclassandidSinglei); }) }) </script><script type="text/javascript"> jQuery(document).ready(function () { jQuery('.tooltips_table_items .tooltips_table_title .tooltipsall').each (function() { disabletooltipforclassandidSinglei = jQuery(this).text(); jQuery(this).replaceWith(disabletooltipforclassandidSinglei); }) }) </script><script type="text/javascript"> jQuery(document).ready(function () { jQuery('.tooltips_table_items .tooltips_table_content .tooltipsall').each (function() { disabletooltipforclassandidSinglei = jQuery(this).html(); jQuery(this).replaceWith(disabletooltipforclassandidSinglei); }) }) </script><script type="text/html" id="wpb-modifications"> window.wpbCustomElement = 1; </script><script type="text/javascript" id="leadin-script-loader-js-js-extra"> /* <![CDATA[ */ var leadin_wordpress = {"userRole":"visitor","pageType":"post","leadinPluginVersion":"11.2.9"}; /* ]]> */ </script><script type="text/javascript" src="https://js.hs-scripts.com/7145504.js?integration=WordPress&ver=11.2.9" id="leadin-script-loader-js-js"></script><script type="text/javascript" id="salient-social-js-extra"> /* <![CDATA[ */ var nectarLove = {"ajaxurl":"https:\/\/synaptica.com\/wp-admin\/admin-ajax.php","postID":"2786","rooturl":"https:\/\/synaptica.com","loveNonce":"aae20e0465"}; /* ]]> */ </script><script type="text/javascript" id="nectar-frontend-js-extra"> /* <![CDATA[ */ var nectarLove = {"ajaxurl":"https:\/\/synaptica.com\/wp-admin\/admin-ajax.php","postID":"2786","rooturl":"https:\/\/synaptica.com","disqusComments":"false","loveNonce":"aae20e0465","mapApiKey":""}; var nectarOptions = {"delay_js":"1","smooth_scroll":"false","quick_search":"false","react_compat":"disabled","header_entrance":"false","body_border_func":"default","body_border_mobile":"0","dropdown_hover_intent":"default","simplify_ocm_mobile":"0","mobile_header_format":"default","ocm_btn_position":"default","left_header_dropdown_func":"default","ajax_add_to_cart":"0","ocm_remove_ext_menu_items":"remove_images","woo_product_filter_toggle":"0","woo_sidebar_toggles":"true","woo_sticky_sidebar":"0","woo_minimal_product_hover":"default","woo_minimal_product_effect":"default","woo_related_upsell_carousel":"false","woo_product_variable_select":"default","woo_using_cart_addons":"false","view_transitions_effect":""}; var nectar_front_i18n = {"menu":"Menu","next":"Next","previous":"Previous","close":"Close"}; /* ]]> */ </script><script type='text/javascript' src='https://synaptica.com/wp-content/boost-cache/static/3048afa78f.min.js'></script><script type="text/javascript" id="wd-asl-ajaxsearchlite-js-before"> /* <![CDATA[ */ window.ASL = typeof window.ASL !== 'undefined' ? window.ASL : {}; window.ASL.wp_rocket_exception = "DOMContentLoaded"; window.ASL.ajaxurl = "https:\/\/synaptica.com\/wp-admin\/admin-ajax.php"; window.ASL.backend_ajaxurl = "https:\/\/synaptica.com\/wp-admin\/admin-ajax.php"; window.ASL.js_scope = "jQuery"; window.ASL.asl_url = "https:\/\/synaptica.com\/wp-content\/plugins\/ajax-search-lite\/"; window.ASL.detect_ajax = 1; window.ASL.media_query = 4768; window.ASL.version = 4768; window.ASL.pageHTML = ""; window.ASL.additional_scripts = [{"handle":"wd-asl-ajaxsearchlite","src":"https:\/\/synaptica.com\/wp-content\/plugins\/ajax-search-lite\/js\/min\/plugin\/optimized\/asl-prereq.js","prereq":[]},{"handle":"wd-asl-ajaxsearchlite-core","src":"https:\/\/synaptica.com\/wp-content\/plugins\/ajax-search-lite\/js\/min\/plugin\/optimized\/asl-core.js","prereq":[]},{"handle":"wd-asl-ajaxsearchlite-vertical","src":"https:\/\/synaptica.com\/wp-content\/plugins\/ajax-search-lite\/js\/min\/plugin\/optimized\/asl-results-vertical.js","prereq":["wd-asl-ajaxsearchlite"]},{"handle":"wd-asl-ajaxsearchlite-autocomplete","src":"https:\/\/synaptica.com\/wp-content\/plugins\/ajax-search-lite\/js\/min\/plugin\/optimized\/asl-autocomplete.js","prereq":["wd-asl-ajaxsearchlite"]},{"handle":"wd-asl-ajaxsearchlite-load","src":"https:\/\/synaptica.com\/wp-content\/plugins\/ajax-search-lite\/js\/min\/plugin\/optimized\/asl-load.js","prereq":["wd-asl-ajaxsearchlite-autocomplete"]}]; window.ASL.script_async_load = false; window.ASL.init_only_in_viewport = true; window.ASL.font_url = "https:\/\/synaptica.com\/wp-content\/plugins\/ajax-search-lite\/css\/fonts\/icons2.woff2"; window.ASL.css_async = false; window.ASL.highlight = {"enabled":false,"data":[]}; window.ASL.analytics = {"method":0,"tracking_id":"","string":"?ajax_search={asl_term}","event":{"focus":{"active":1,"action":"focus","category":"ASL","label":"Input focus","value":"1"},"search_start":{"active":0,"action":"search_start","category":"ASL","label":"Phrase: {phrase}","value":"1"},"search_end":{"active":1,"action":"search_end","category":"ASL","label":"{phrase} | {results_count}","value":"1"},"magnifier":{"active":1,"action":"magnifier","category":"ASL","label":"Magnifier clicked","value":"1"},"return":{"active":1,"action":"return","category":"ASL","label":"Return button pressed","value":"1"},"facet_change":{"active":0,"action":"facet_change","category":"ASL","label":"{option_label} | {option_value}","value":"1"},"result_click":{"active":1,"action":"result_click","category":"ASL","label":"{result_title} | {result_url}","value":"1"}}}; window.ASL_INSTANCES = [];window.ASL_INSTANCES[1] = {"homeurl":"https:\/\/synaptica.com\/","resultstype":"vertical","resultsposition":"hover","itemscount":4,"charcount":0,"highlight":0,"highlightwholewords":1,"singleHighlight":0,"scrollToResults":{"enabled":0,"offset":0},"resultareaclickable":1,"autocomplete":{"enabled":1,"lang":"en","trigger_charcount":0},"mobile":{"menu_selector":"#menu-toggle"},"trigger":{"click":"results_page","click_location":"same","update_href":0,"return":"results_page","return_location":"same","facet":1,"type":1,"redirect_url":"?s={phrase}","delay":300},"animations":{"pc":{"settings":{"anim":"fadedrop","dur":300},"results":{"anim":"fadedrop","dur":300},"items":"voidanim"},"mob":{"settings":{"anim":"fadedrop","dur":300},"results":{"anim":"fadedrop","dur":300},"items":"voidanim"}},"autop":{"state":"disabled","phrase":"","count":1},"resPage":{"useAjax":0,"selector":"#main","trigger_type":1,"trigger_facet":1,"trigger_magnifier":0,"trigger_return":0},"resultsSnapTo":"left","results":{"width":"auto","width_tablet":"auto","width_phone":"auto"},"settingsimagepos":"right","closeOnDocClick":1,"overridewpdefault":0,"override_method":"get"}; /* ]]> */ </script><script type="text/javascript" src="https://synaptica.com/wp-content/plugins/ajax-search-lite/js/min/plugin/optimized/asl-prereq.js?ver=4768" id="wd-asl-ajaxsearchlite-js"></script><script type='text/javascript' src='https://synaptica.com/wp-content/boost-cache/static/07d831fd7d.min.js'></script><script type="text/javascript" id="jetpack-stats-js-before"> /* <![CDATA[ */ _stq = window._stq || []; _stq.push([ "view", JSON.parse("{\"v\":\"ext\",\"blog\":\"63146752\",\"post\":\"2786\",\"tz\":\"-6\",\"srv\":\"synaptica.com\",\"j\":\"1:14.5\"}") ]); _stq.push([ "clickTrackerInit", "63146752", "2786" ]); /* ]]> */ </script><script type="text/javascript" src="https://stats.wp.com/e-202514.js" id="jetpack-stats-js" defer="defer" data-wp-strategy="defer"></script><script type="text/javascript" id="wp-consent-api-js-extra"> /* <![CDATA[ */ var consent_api = {"consent_type":"","waitfor_consent_hook":"","cookie_expiration":"30","cookie_prefix":"wp_consent"}; /* ]]> */ </script><script type="text/javascript" src="https://synaptica.com/wp-content/plugins/wp-consent-api/assets/js/wp-consent-api.min.js?ver=1.0.8" id="wp-consent-api-js"></script><script type='text/javascript' src='https://synaptica.com/wp-content/boost-cache/static/d885449995.min.js'></script><script></script></body> </html>