CINXE.COM

<!doctype html> <html lang="en-US"> <head> <meta charset="utf-8"> <meta http-equiv="X-UA-Compatible" content="IE=edge,chrome=1"><script type="text/javascript">(window.NREUM||(NREUM={})).init={ajax:{deny_list:["bam.nr-data.net"]}};(window.NREUM||(NREUM={})).loader_config={licenseKey:"2987cccfc6",applicationID:"46145041"};;/*! For license information please see nr-loader-rum-1.274.0.min.js.LICENSE.txt */ (()=>{var e,t,r={8122:(e,t,r)=>{"use strict";r.d(t,{a:()=>i});var n=r(944);function i(e,t){try{if(!e||"object"!=typeof e)return(0,n.R)(3);if(!t||"object"!=typeof t)return(0,n.R)(4);const r=Object.create(Object.getPrototypeOf(t),Object.getOwnPropertyDescriptors(t)),o=0===Object.keys(r).length?e:r;for(let a in o)if(void 0!==e[a])try{if(null===e[a]){r[a]=null;continue}Array.isArray(e[a])&&Array.isArray(t[a])?r[a]=Array.from(new Set([...e[a],...t[a]])):"object"==typeof e[a]&&"object"==typeof t[a]?r[a]=i(e[a],t[a]):r[a]=e[a]}catch(e){(0,n.R)(1,e)}return r}catch(e){(0,n.R)(2,e)}}},2555:(e,t,r)=>{"use strict";r.d(t,{Vp:()=>c,fn:()=>s,x1:()=>u});var n=r(384),i=r(8122);const o={beacon:n.NT.beacon,errorBeacon:n.NT.errorBeacon,licenseKey:void 0,applicationID:void 0,sa:void 0,queueTime:void 0,applicationTime:void 0,ttGuid:void 0,user:void 0,account:void 0,product:void 0,extra:void 0,jsAttributes:{},userAttributes:void 0,atts:void 0,transactionName:void 0,tNamePlain:void 0},a={};function s(e){try{const t=c(e);return!!t.licenseKey&&!!t.errorBeacon&&!!t.applicationID}catch(e){return!1}}function c(e){if(!e)throw new Error("All info objects require an agent identifier!");if(!a[e])throw new Error("Info for ".concat(e," was never set"));return a[e]}function u(e,t){if(!e)throw new Error("All info objects require an agent identifier!");a[e]=(0,i.a)(t,o);const r=(0,n.nY)(e);r&&(r.info=a[e])}},9417:(e,t,r)=>{"use strict";r.d(t,{D0:()=>g,gD:()=>h,xN:()=>p});var n=r(993);const i=e=>{if(!e||"string"!=typeof e)return!1;try{document.createDocumentFragment().querySelector(e)}catch{return!1}return!0};var o=r(2614),a=r(944),s=r(384),c=r(8122);const u="[data-nr-mask]",d=()=>{const e={mask_selector:"*",block_selector:"[data-nr-block]",mask_input_options:{color:!1,date:!1,"datetime-local":!1,email:!1,month:!1,number:!1,range:!1,search:!1,tel:!1,text:!1,time:!1,url:!1,week:!1,textarea:!1,select:!1,password:!0}};return{ajax:{deny_list:void 0,block_internal:!0,enabled:!0,harvestTimeSeconds:10,autoStart:!0},distributed_tracing:{enabled:void 0,exclude_newrelic_header:void 0,cors_use_newrelic_header:void 0,cors_use_tracecontext_headers:void 0,allowed_origins:void 0},feature_flags:[],generic_events:{enabled:!0,harvestTimeSeconds:30,autoStart:!0},harvest:{tooManyRequestsDelay:60},jserrors:{enabled:!0,harvestTimeSeconds:10,autoStart:!0},logging:{enabled:!0,harvestTimeSeconds:10,autoStart:!0,level:n.p_.INFO},metrics:{enabled:!0,autoStart:!0},obfuscate:void 0,page_action:{enabled:!0},page_view_event:{enabled:!0,autoStart:!0},page_view_timing:{enabled:!0,harvestTimeSeconds:30,autoStart:!0},performance:{capture_marks:!1,capture_measures:!1},privacy:{cookies_enabled:!0},proxy:{assets:void 0,beacon:void 0},session:{expiresMs:o.wk,inactiveMs:o.BB},session_replay:{autoStart:!0,enabled:!1,harvestTimeSeconds:60,preload:!1,sampling_rate:10,error_sampling_rate:100,collect_fonts:!1,inline_images:!1,fix_stylesheets:!0,mask_all_inputs:!0,get mask_text_selector(){return e.mask_selector},set mask_text_selector(t){i(t)?e.mask_selector="".concat(t,",").concat(u):""===t||null===t?e.mask_selector=u:(0,a.R)(5,t)},get block_class(){return"nr-block"},get ignore_class(){return"nr-ignore"},get mask_text_class(){return"nr-mask"},get block_selector(){return e.block_selector},set block_selector(t){i(t)?e.block_selector+=",".concat(t):""!==t&&(0,a.R)(6,t)},get mask_input_options(){return e.mask_input_options},set mask_input_options(t){t&&"object"==typeof t?e.mask_input_options={...t,password:!0}:(0,a.R)(7,t)}},session_trace:{enabled:!0,harvestTimeSeconds:10,autoStart:!0},soft_navigations:{enabled:!0,harvestTimeSeconds:10,autoStart:!0},spa:{enabled:!0,harvestTimeSeconds:10,autoStart:!0},ssl:void 0,user_actions:{enabled:!0}}},l={},f="All configuration objects require an agent identifier!";function g(e){if(!e)throw new Error(f);if(!l[e])throw new Error("Configuration for ".concat(e," was never set"));return l[e]}function p(e,t){if(!e)throw new Error(f);l[e]=(0,c.a)(t,d());const r=(0,s.nY)(e);r&&(r.init=l[e])}function h(e,t){if(!e)throw new Error(f);var r=g(e);if(r){for(var n=t.split("."),i=0;i<n.length-1;i++)if("object"!=typeof(r=r[n[i]]))return;r=r[n[n.length-1]]}return r}},3371:(e,t,r)=>{"use strict";r.d(t,{V:()=>f,f:()=>l});var n=r(8122),i=r(384),o=r(6154),a=r(9324);let s=0;const c={buildEnv:a.F3,distMethod:a.Xs,version:a.xv,originTime:o.WN},u={customTransaction:void 0,disabled:!1,isolatedBacklog:!1,loaderType:void 0,maxBytes:3e4,onerror:void 0,ptid:void 0,releaseIds:{},appMetadata:{},session:void 0,denyList:void 0,timeKeeper:void 0,obfuscator:void 0},d={};function l(e){if(!e)throw new Error("All runtime objects require an agent identifier!");if(!d[e])throw new Error("Runtime for ".concat(e," was never set"));return d[e]}function f(e,t){if(!e)throw new Error("All runtime objects require an agent identifier!");d[e]={...(0,n.a)(t,u),...c},Object.hasOwnProperty.call(d[e],"harvestCount")||Object.defineProperty(d[e],"harvestCount",{get:()=>++s});const r=(0,i.nY)(e);r&&(r.runtime=d[e])}},9324:(e,t,r)=>{"use strict";r.d(t,{F3:()=>i,Xs:()=>o,xv:()=>n});const n="1.274.0",i="PROD",o="CDN"},6154:(e,t,r)=>{"use strict";r.d(t,{OF:()=>c,RI:()=>i,WN:()=>d,bv:()=>o,gm:()=>a,mw:()=>s,sb:()=>u});var n=r(1863);const i="undefined"!=typeof window&&!!window.document,o="undefined"!=typeof WorkerGlobalScope&&("undefined"!=typeof self&&self instanceof WorkerGlobalScope&&self.navigator instanceof WorkerNavigator||"undefined"!=typeof globalThis&&globalThis instanceof WorkerGlobalScope&&globalThis.navigator instanceof WorkerNavigator),a=i?window:"undefined"!=typeof WorkerGlobalScope&&("undefined"!=typeof self&&self instanceof WorkerGlobalScope&&self||"undefined"!=typeof globalThis&&globalThis instanceof WorkerGlobalScope&&globalThis),s=Boolean("hidden"===a?.document?.visibilityState),c=/iPad|iPhone|iPod/.test(a.navigator?.userAgent),u=c&&"undefined"==typeof SharedWorker,d=((()=>{const e=a.navigator?.userAgent?.match(/Firefox[/\s](\d+\.\d+)/);Array.isArray(e)&&e.length>=2&&e[1]})(),Date.now()-(0,n.t)())},1687:(e,t,r)=>{"use strict";r.d(t,{Ak:()=>c,Ze:()=>l,x3:()=>u});var n=r(7836),i=r(3606),o=r(860),a=r(2646);const s={};function c(e,t){const r={staged:!1,priority:o.P3[t]||0};d(e),s[e].get(t)||s[e].set(t,r)}function u(e,t){e&&s[e]&&(s[e].get(t)&&s[e].delete(t),g(e,t,!1),s[e].size&&f(e))}function d(e){if(!e)throw new Error("agentIdentifier required");s[e]||(s[e]=new Map)}function l(e="",t="feature",r=!1){if(d(e),!e||!s[e].get(t)||r)return g(e,t);s[e].get(t).staged=!0,f(e)}function f(e){const t=Array.from(s[e]);t.every((([e,t])=>t.staged))&&(t.sort(((e,t)=>e[1].priority-t[1].priority)),t.forEach((([t])=>{s[e].delete(t),g(e,t)})))}function g(e,t,r=!0){const o=e?n.ee.get(e):n.ee,s=i.i.handlers;if(!o.aborted&&o.backlog&&s){if(r){const e=o.backlog[t],r=s[t];if(r){for(let t=0;e&&t<e.length;++t)p(e[t],r);Object.entries(r).forEach((([e,t])=>{Object.values(t||{}).forEach((t=>{t[0]?.on&&t[0]?.context()instanceof a.y&&t[0].on(e,t[1])}))}))}}o.isolatedBacklog||delete s[t],o.backlog[t]=null,o.emit("drain-"+t,[])}}function p(e,t){var r=e[1];Object.values(t[r]||{}).forEach((t=>{var r=e[0];if(t[0]===r){var n=t[1],i=e[3],o=e[2];n.apply(i,o)}}))}},7836:(e,t,r)=>{"use strict";r.d(t,{P:()=>c,ee:()=>u});var n=r(384),i=r(8990),o=r(3371),a=r(2646),s=r(5607);const c="nr@context:".concat(s.W),u=function e(t,r){var n={},s={},d={},l=!1;try{l=16===r.length&&(0,o.f)(r).isolatedBacklog}catch(e){}var f={on:p,addEventListener:p,removeEventListener:function(e,t){var r=n[e];if(!r)return;for(var i=0;i<r.length;i++)r[i]===t&&r.splice(i,1)},emit:function(e,r,n,i,o){!1!==o&&(o=!0);if(u.aborted&&!i)return;t&&o&&t.emit(e,r,n);for(var a=g(n),c=h(e),d=c.length,l=0;l<d;l++)c[l].apply(a,r);var p=m()[s[e]];p&&p.push([f,e,r,a]);return a},get:v,listeners:h,context:g,buffer:function(e,t){const r=m();if(t=t||"feature",f.aborted)return;Object.entries(e||{}).forEach((([e,n])=>{s[n]=t,t in r||(r[t]=[])}))},abort:function(){f._aborted=!0,Object.keys(f.backlog).forEach((e=>{delete f.backlog[e]}))},isBuffering:function(e){return!!m()[s[e]]},debugId:r,backlog:l?{}:t&&"object"==typeof t.backlog?t.backlog:{},isolatedBacklog:l};return Object.defineProperty(f,"aborted",{get:()=>{let e=f._aborted||!1;return e||(t&&(e=t.aborted),e)}}),f;function g(e){return e&&e instanceof a.y?e:e?(0,i.I)(e,c,(()=>new a.y(c))):new a.y(c)}function p(e,t){n[e]=h(e).concat(t)}function h(e){return n[e]||[]}function v(t){return d[t]=d[t]||e(f,t)}function m(){return f.backlog}}(void 0,"globalEE"),d=(0,n.Zm)();d.ee||(d.ee=u)},2646:(e,t,r)=>{"use strict";r.d(t,{y:()=>n});class n{constructor(e){this.contextId=e}}},9908:(e,t,r)=>{"use strict";r.d(t,{d:()=>n,p:()=>i});var n=r(7836).ee.get("handle");function i(e,t,r,i,o){o?(o.buffer([e],i),o.emit(e,t,r)):(n.buffer([e],i),n.emit(e,t,r))}},3606:(e,t,r)=>{"use strict";r.d(t,{i:()=>o});var n=r(9908);o.on=a;var i=o.handlers={};function o(e,t,r,o){a(o||n.d,i,e,t,r)}function a(e,t,r,i,o){o||(o="feature"),e||(e=n.d);var a=t[o]=t[o]||{};(a[r]=a[r]||[]).push([e,i])}},3878:(e,t,r)=>{"use strict";function n(e,t){return{capture:e,passive:!1,signal:t}}function i(e,t,r=!1,i){window.addEventListener(e,t,n(r,i))}function o(e,t,r=!1,i){document.addEventListener(e,t,n(r,i))}r.d(t,{DD:()=>o,jT:()=>n,sp:()=>i})},5607:(e,t,r)=>{"use strict";r.d(t,{W:()=>n});const n=(0,r(9566).bz)()},9566:(e,t,r)=>{"use strict";r.d(t,{LA:()=>s,bz:()=>a});var n=r(6154);const i="xxxxxxxx-xxxx-4xxx-yxxx-xxxxxxxxxxxx";function o(e,t){return e?15&e[t]:16*Math.random()|0}function a(){const e=n.gm?.crypto||n.gm?.msCrypto;let t,r=0;return e&&e.getRandomValues&&(t=e.getRandomValues(new Uint8Array(30))),i.split("").map((e=>"x"===e?o(t,r++).toString(16):"y"===e?(3&o()|8).toString(16):e)).join("")}function s(e){const t=n.gm?.crypto||n.gm?.msCrypto;let r,i=0;t&&t.getRandomValues&&(r=t.getRandomValues(new Uint8Array(e)));const a=[];for(var s=0;s<e;s++)a.push(o(r,i++).toString(16));return a.join("")}},2614:(e,t,r)=>{"use strict";r.d(t,{BB:()=>a,H3:()=>n,g:()=>u,iL:()=>c,tS:()=>s,uh:()=>i,wk:()=>o});const n="NRBA",i="SESSION",o=144e5,a=18e5,s={STARTED:"session-started",PAUSE:"session-pause",RESET:"session-reset",RESUME:"session-resume",UPDATE:"session-update"},c={SAME_TAB:"same-tab",CROSS_TAB:"cross-tab"},u={OFF:0,FULL:1,ERROR:2}},1863:(e,t,r)=>{"use strict";function n(){return Math.floor(performance.now())}r.d(t,{t:()=>n})},944:(e,t,r)=>{"use strict";function n(e,t){"function"==typeof console.debug&&console.debug("New Relic Warning: https://github.com/newrelic/newrelic-browser-agent/blob/main/docs/warning-codes.md#".concat(e),t)}r.d(t,{R:()=>n})},5284:(e,t,r)=>{"use strict";r.d(t,{t:()=>c,B:()=>s});var n=r(7836),i=r(6154);const o="newrelic";const a=new Set,s={};function c(e,t){const r=n.ee.get(t);s[t]??={},e&&"object"==typeof e&&(a.has(t)||(r.emit("rumresp",[e]),s[t]=e,a.add(t),function(e={}){try{i.gm.dispatchEvent(new CustomEvent(o,{detail:e}))}catch(e){}}({loaded:!0})))}},8990:(e,t,r)=>{"use strict";r.d(t,{I:()=>i});var n=Object.prototype.hasOwnProperty;function i(e,t,r){if(n.call(e,t))return e[t];var i=r();if(Object.defineProperty&&Object.keys)try{return Object.defineProperty(e,t,{value:i,writable:!0,enumerable:!1}),i}catch(e){}return e[t]=i,i}},6389:(e,t,r)=>{"use strict";function n(e,t=500,r={}){const n=r?.leading||!1;let i;return(...r)=>{n&&void 0===i&&(e.apply(this,r),i=setTimeout((()=>{i=clearTimeout(i)}),t)),n||(clearTimeout(i),i=setTimeout((()=>{e.apply(this,r)}),t))}}function i(e){let t=!1;return(...r)=>{t||(t=!0,e.apply(this,r))}}r.d(t,{J:()=>i,s:()=>n})},5289:(e,t,r)=>{"use strict";r.d(t,{GG:()=>o,sB:()=>a});var n=r(3878);function i(){return"undefined"==typeof document||"complete"===document.readyState}function o(e,t){if(i())return e();(0,n.sp)("load",e,t)}function a(e){if(i())return e();(0,n.DD)("DOMContentLoaded",e)}},384:(e,t,r)=>{"use strict";r.d(t,{NT:()=>o,US:()=>d,Zm:()=>a,bQ:()=>c,dV:()=>s,nY:()=>u,pV:()=>l});var n=r(6154),i=r(1863);const o={beacon:"bam.nr-data.net",errorBeacon:"bam.nr-data.net"};function a(){return n.gm.NREUM||(n.gm.NREUM={}),void 0===n.gm.newrelic&&(n.gm.newrelic=n.gm.NREUM),n.gm.NREUM}function s(){let e=a();return e.o||(e.o={ST:n.gm.setTimeout,SI:n.gm.setImmediate,CT:n.gm.clearTimeout,XHR:n.gm.XMLHttpRequest,REQ:n.gm.Request,EV:n.gm.Event,PR:n.gm.Promise,MO:n.gm.MutationObserver,FETCH:n.gm.fetch,WS:n.gm.WebSocket}),e}function c(e,t){let r=a();r.initializedAgents??={},t.initializedAt={ms:(0,i.t)(),date:new Date},r.initializedAgents[e]=t}function u(e){let t=a();return t.initializedAgents?.[e]}function d(e,t){a()[e]=t}function l(){return function(){let e=a();const t=e.info||{};e.info={beacon:o.beacon,errorBeacon:o.errorBeacon,...t}}(),function(){let e=a();const t=e.init||{};e.init={...t}}(),s(),function(){let e=a();const t=e.loader_config||{};e.loader_config={...t}}(),a()}},2843:(e,t,r)=>{"use strict";r.d(t,{u:()=>i});var n=r(3878);function i(e,t=!1,r,i){(0,n.DD)("visibilitychange",(function(){if(t)return void("hidden"===document.visibilityState&&e());e(document.visibilityState)}),r,i)}},3434:(e,t,r)=>{"use strict";r.d(t,{YM:()=>c});var n=r(7836),i=r(5607);const o="nr@original:".concat(i.W);var a=Object.prototype.hasOwnProperty,s=!1;function c(e,t){return e||(e=n.ee),r.inPlace=function(e,t,n,i,o){n||(n="");const a="-"===n.charAt(0);for(let s=0;s<t.length;s++){const c=t[s],u=e[c];d(u)||(e[c]=r(u,a?c+n:n,i,c,o))}},r.flag=o,r;function r(t,r,n,s,c){return d(t)?t:(r||(r=""),nrWrapper[o]=t,function(e,t,r){if(Object.defineProperty&&Object.keys)try{return Object.keys(e).forEach((function(r){Object.defineProperty(t,r,{get:function(){return e[r]},set:function(t){return e[r]=t,t}})})),t}catch(e){u([e],r)}for(var n in e)a.call(e,n)&&(t[n]=e[n])}(t,nrWrapper,e),nrWrapper);function nrWrapper(){var o,a,d,l;try{a=this,o=[...arguments],d="function"==typeof n?n(o,a):n||{}}catch(t){u([t,"",[o,a,s],d],e)}i(r+"start",[o,a,s],d,c);try{return l=t.apply(a,o)}catch(e){throw i(r+"err",[o,a,e],d,c),e}finally{i(r+"end",[o,a,l],d,c)}}}function i(r,n,i,o){if(!s||t){var a=s;s=!0;try{e.emit(r,n,i,t,o)}catch(t){u([t,r,n,i],e)}s=a}}}function u(e,t){t||(t=n.ee);try{t.emit("internal-error",e)}catch(e){}}function d(e){return!(e&&"function"==typeof e&&e.apply&&!e[o])}},993:(e,t,r)=>{"use strict";r.d(t,{ET:()=>o,p_:()=>i});var n=r(860);const i={ERROR:"ERROR",WARN:"WARN",INFO:"INFO",DEBUG:"DEBUG",TRACE:"TRACE"},o="log";n.K7.logging},3969:(e,t,r)=>{"use strict";r.d(t,{TZ:()=>n,XG:()=>s,rs:()=>i,xV:()=>a,z_:()=>o});const n=r(860).K7.metrics,i="sm",o="cm",a="storeSupportabilityMetrics",s="storeEventMetrics"},6630:(e,t,r)=>{"use strict";r.d(t,{T:()=>n});const n=r(860).K7.pageViewEvent},782:(e,t,r)=>{"use strict";r.d(t,{T:()=>n});const n=r(860).K7.pageViewTiming},6344:(e,t,r)=>{"use strict";r.d(t,{G4:()=>i});var n=r(2614);r(860).K7.sessionReplay;const i={RECORD:"recordReplay",PAUSE:"pauseReplay",REPLAY_RUNNING:"replayRunning",ERROR_DURING_REPLAY:"errorDuringReplay"};n.g.ERROR,n.g.FULL,n.g.OFF},4234:(e,t,r)=>{"use strict";r.d(t,{W:()=>o});var n=r(7836),i=r(1687);class o{constructor(e,t){this.agentIdentifier=e,this.ee=n.ee.get(e),this.featureName=t,this.blocked=!1}deregisterDrain(){(0,i.x3)(this.agentIdentifier,this.featureName)}}},7603:(e,t,r)=>{"use strict";r.d(t,{j:()=>P});var n=r(860),i=r(2555),o=r(3371),a=r(9908),s=r(7836),c=r(1687),u=r(5289),d=r(6154),l=r(944),f=r(3969),g=r(384),p=r(6344);const h=["setErrorHandler","finished","addToTrace","addRelease","addPageAction","setCurrentRouteName","setPageViewName","setCustomAttribute","interaction","noticeError","setUserId","setApplicationVersion","start",p.G4.RECORD,p.G4.PAUSE,"log","wrapLogger"],v=["setErrorHandler","finished","addToTrace","addRelease"];var m=r(1863),b=r(2614),y=r(993);var w=r(2646),A=r(3434);function R(e,t,r,n){if("object"!=typeof t||!t||"string"!=typeof r||!r||"function"!=typeof t[r])return(0,l.R)(29);const i=function(e){return(e||s.ee).get("logger")}(e),o=(0,A.YM)(i),a=new w.y(s.P);return a.level=n.level,a.customAttributes=n.customAttributes,o.inPlace(t,[r],"wrap-logger-",a),i}function E(){const e=(0,g.pV)();h.forEach((t=>{e[t]=(...r)=>function(t,...r){let n=[];return Object.values(e.initializedAgents).forEach((e=>{e&&e.api?e.exposed&&e.api[t]&&n.push(e.api[t](...r)):(0,l.R)(38,t)})),n.length>1?n:n[0]}(t,...r)}))}const x={};function _(e,t,g=!1){t||(0,c.Ak)(e,"api");const h={};var w=s.ee.get(e),A=w.get("tracer");x[e]=b.g.OFF,w.on(p.G4.REPLAY_RUNNING,(t=>{x[e]=t}));var E="api-",_=E+"ixn-";function N(t,r,n,o){const a=(0,i.Vp)(e);return null===r?delete a.jsAttributes[t]:(0,i.x1)(e,{...a,jsAttributes:{...a.jsAttributes,[t]:r}}),j(E,n,!0,o||null===r?"session":void 0)(t,r)}function T(){}h.log=function(e,{customAttributes:t={},level:r=y.p_.INFO}={}){(0,a.p)(f.xV,["API/log/called"],void 0,n.K7.metrics,w),function(e,t,r={},i=y.p_.INFO){(0,a.p)(f.xV,["API/logging/".concat(i.toLowerCase(),"/called")],void 0,n.K7.metrics,e),(0,a.p)(y.ET,[(0,m.t)(),t,r,i],void 0,n.K7.logging,e)}(w,e,t,r)},h.wrapLogger=(e,t,{customAttributes:r={},level:i=y.p_.INFO}={})=>{(0,a.p)(f.xV,["API/wrapLogger/called"],void 0,n.K7.metrics,w),R(w,e,t,{customAttributes:r,level:i})},v.forEach((e=>{h[e]=j(E,e,!0,"api")})),h.addPageAction=j(E,"addPageAction",!0,n.K7.genericEvents),h.setPageViewName=function(t,r){if("string"==typeof t)return"/"!==t.charAt(0)&&(t="/"+t),(0,o.f)(e).customTransaction=(r||"http://custom.transaction")+t,j(E,"setPageViewName",!0)()},h.setCustomAttribute=function(e,t,r=!1){if("string"==typeof e){if(["string","number","boolean"].includes(typeof t)||null===t)return N(e,t,"setCustomAttribute",r);(0,l.R)(40,typeof t)}else(0,l.R)(39,typeof e)},h.setUserId=function(e){if("string"==typeof e||null===e)return N("enduser.id",e,"setUserId",!0);(0,l.R)(41,typeof e)},h.setApplicationVersion=function(e){if("string"==typeof e||null===e)return N("application.version",e,"setApplicationVersion",!1);(0,l.R)(42,typeof e)},h.start=()=>{try{(0,a.p)(f.xV,["API/start/called"],void 0,n.K7.metrics,w),w.emit("manual-start-all")}catch(e){(0,l.R)(23,e)}},h[p.G4.RECORD]=function(){(0,a.p)(f.xV,["API/recordReplay/called"],void 0,n.K7.metrics,w),(0,a.p)(p.G4.RECORD,[],void 0,n.K7.sessionReplay,w)},h[p.G4.PAUSE]=function(){(0,a.p)(f.xV,["API/pauseReplay/called"],void 0,n.K7.metrics,w),(0,a.p)(p.G4.PAUSE,[],void 0,n.K7.sessionReplay,w)},h.interaction=function(e){return(new T).get("object"==typeof e?e:{})};const S=T.prototype={createTracer:function(e,t){var r={},i=this,o="function"==typeof t;return(0,a.p)(f.xV,["API/createTracer/called"],void 0,n.K7.metrics,w),g||(0,a.p)(_+"tracer",[(0,m.t)(),e,r],i,n.K7.spa,w),function(){if(A.emit((o?"":"no-")+"fn-start",[(0,m.t)(),i,o],r),o)try{return t.apply(this,arguments)}catch(e){const t="string"==typeof e?new Error(e):e;throw A.emit("fn-err",[arguments,this,t],r),t}finally{A.emit("fn-end",[(0,m.t)()],r)}}}};function j(e,t,r,i){return function(){return(0,a.p)(f.xV,["API/"+t+"/called"],void 0,n.K7.metrics,w),i&&(0,a.p)(e+t,[(0,m.t)(),...arguments],r?null:this,i,w),r?void 0:this}}function k(){r.e(296).then(r.bind(r,8778)).then((({setAPI:t})=>{t(e),(0,c.Ze)(e,"api")})).catch((e=>{(0,l.R)(27,e),w.abort()}))}return["actionText","setName","setAttribute","save","ignore","onEnd","getContext","end","get"].forEach((e=>{S[e]=j(_,e,void 0,g?n.K7.softNav:n.K7.spa)})),h.setCurrentRouteName=g?j(_,"routeName",void 0,n.K7.softNav):j(E,"routeName",!0,n.K7.spa),h.noticeError=function(t,r){"string"==typeof t&&(t=new Error(t)),(0,a.p)(f.xV,["API/noticeError/called"],void 0,n.K7.metrics,w),(0,a.p)("err",[t,(0,m.t)(),!1,r,!!x[e]],void 0,n.K7.jserrors,w)},d.RI?(0,u.GG)((()=>k()),!0):k(),h}var N=r(9417),T=r(8122);const S={accountID:void 0,trustKey:void 0,agentID:void 0,licenseKey:void 0,applicationID:void 0,xpid:void 0},j={};var k=r(5284);const I=e=>{const t=e.startsWith("http");e+="/",r.p=t?e:"https://"+e};let O=!1;function P(e,t={},r,n){let{init:a,info:c,loader_config:u,runtime:l={},exposed:f=!0}=t;l.loaderType=r;const p=(0,g.pV)();c||(a=p.init,c=p.info,u=p.loader_config),(0,N.xN)(e.agentIdentifier,a||{}),function(e,t){if(!e)throw new Error("All loader-config objects require an agent identifier!");j[e]=(0,T.a)(t,S);const r=(0,g.nY)(e);r&&(r.loader_config=j[e])}(e.agentIdentifier,u||{}),c.jsAttributes??={},d.bv&&(c.jsAttributes.isWorker=!0),(0,i.x1)(e.agentIdentifier,c);const h=(0,N.D0)(e.agentIdentifier),v=[c.beacon,c.errorBeacon];O||(h.proxy.assets&&(I(h.proxy.assets),v.push(h.proxy.assets)),h.proxy.beacon&&v.push(h.proxy.beacon),E(),(0,g.US)("activatedFeatures",k.B),e.runSoftNavOverSpa&&=!0===h.soft_navigations.enabled&&h.feature_flags.includes("soft_nav")),l.denyList=[...h.ajax.deny_list||[],...h.ajax.block_internal?v:[]],l.ptid=e.agentIdentifier,(0,o.V)(e.agentIdentifier,l),e.ee=s.ee.get(e.agentIdentifier),void 0===e.api&&(e.api=_(e.agentIdentifier,n,e.runSoftNavOverSpa)),void 0===e.exposed&&(e.exposed=f),O=!0}},8374:(e,t,r)=>{r.nc=(()=>{try{return document?.currentScript?.nonce}catch(e){}return""})()},860:(e,t,r)=>{"use strict";r.d(t,{$J:()=>o,K7:()=>n,P3:()=>i});const n={ajax:"ajax",genericEvents:"generic_events",jserrors:"jserrors",logging:"logging",metrics:"metrics",pageAction:"page_action",pageViewEvent:"page_view_event",pageViewTiming:"page_view_timing",sessionReplay:"session_replay",sessionTrace:"session_trace",softNav:"soft_navigations",spa:"spa"},i={[n.pageViewEvent]:1,[n.pageViewTiming]:2,[n.metrics]:3,[n.jserrors]:4,[n.spa]:5,[n.ajax]:6,[n.sessionTrace]:7,[n.softNav]:8,[n.sessionReplay]:9,[n.logging]:10,[n.genericEvents]:11},o={[n.pageViewTiming]:"events",[n.ajax]:"events",[n.spa]:"events",[n.softNav]:"events",[n.metrics]:"jserrors",[n.jserrors]:"jserrors",[n.sessionTrace]:"browser/blobs",[n.sessionReplay]:"browser/blobs",[n.logging]:"browser/logs",[n.genericEvents]:"ins"}}},n={};function i(e){var t=n[e];if(void 0!==t)return t.exports;var o=n[e]={exports:{}};return r[e](o,o.exports,i),o.exports}i.m=r,i.d=(e,t)=>{for(var r in t)i.o(t,r)&&!i.o(e,r)&&Object.defineProperty(e,r,{enumerable:!0,get:t[r]})},i.f={},i.e=e=>Promise.all(Object.keys(i.f).reduce(((t,r)=>(i.f[r](e,t),t)),[])),i.u=e=>"nr-rum-1.274.0.min.js",i.o=(e,t)=>Object.prototype.hasOwnProperty.call(e,t),e={},t="NRBA-1.274.0.PROD:",i.l=(r,n,o,a)=>{if(e[r])e[r].push(n);else{var s,c;if(void 0!==o)for(var u=document.getElementsByTagName("script"),d=0;d<u.length;d++){var l=u[d];if(l.getAttribute("src")==r||l.getAttribute("data-webpack")==t+o){s=l;break}}if(!s){c=!0;var f={296:"sha512-gkYkZDAwQ9PwaDXs2YM+rNIdRej1Ac1mupWobRJ8eahQcXz6/sunGZCKklrzi5kWxhOGRZr2tn0rEKuLTXzfAA=="};(s=document.createElement("script")).charset="utf-8",s.timeout=120,i.nc&&s.setAttribute("nonce",i.nc),s.setAttribute("data-webpack",t+o),s.src=r,0!==s.src.indexOf(window.location.origin+"/")&&(s.crossOrigin="anonymous"),f[a]&&(s.integrity=f[a])}e[r]=[n];var g=(t,n)=>{s.onerror=s.onload=null,clearTimeout(p);var i=e[r];if(delete e[r],s.parentNode&&s.parentNode.removeChild(s),i&&i.forEach((e=>e(n))),t)return t(n)},p=setTimeout(g.bind(null,void 0,{type:"timeout",target:s}),12e4);s.onerror=g.bind(null,s.onerror),s.onload=g.bind(null,s.onload),c&&document.head.appendChild(s)}},i.r=e=>{"undefined"!=typeof Symbol&&Symbol.toStringTag&&Object.defineProperty(e,Symbol.toStringTag,{value:"Module"}),Object.defineProperty(e,"__esModule",{value:!0})},i.p="https://js-agent.newrelic.com/",(()=>{var e={840:0,374:0};i.f.j=(t,r)=>{var n=i.o(e,t)?e[t]:void 0;if(0!==n)if(n)r.push(n[2]);else{var o=new Promise(((r,i)=>n=e[t]=[r,i]));r.push(n[2]=o);var a=i.p+i.u(t),s=new Error;i.l(a,(r=>{if(i.o(e,t)&&(0!==(n=e[t])&&(e[t]=void 0),n)){var o=r&&("load"===r.type?"missing":r.type),a=r&&r.target&&r.target.src;s.message="Loading chunk "+t+" failed.\n("+o+": "+a+")",s.name="ChunkLoadError",s.type=o,s.request=a,n[1](s)}}),"chunk-"+t,t)}};var t=(t,r)=>{var n,o,[a,s,c]=r,u=0;if(a.some((t=>0!==e[t]))){for(n in s)i.o(s,n)&&(i.m[n]=s[n]);if(c)c(i)}for(t&&t(r);u<a.length;u++)o=a[u],i.o(e,o)&&e[o]&&e[o][0](),e[o]=0},r=self["webpackChunk:NRBA-1.274.0.PROD"]=self["webpackChunk:NRBA-1.274.0.PROD"]||[];r.forEach(t.bind(null,0)),r.push=t.bind(null,r.push.bind(r))})(),(()=>{"use strict";i(8374);var e=i(944),t=i(6344),r=i(9566);class n{agentIdentifier;constructor(e=(0,r.LA)(16)){this.agentIdentifier=e}#e(t,...r){if("function"==typeof this.api?.[t])return this.api[t](...r);(0,e.R)(35,t)}addPageAction(e,t){return this.#e("addPageAction",e,t)}setPageViewName(e,t){return this.#e("setPageViewName",e,t)}setCustomAttribute(e,t,r){return this.#e("setCustomAttribute",e,t,r)}noticeError(e,t){return this.#e("noticeError",e,t)}setUserId(e){return this.#e("setUserId",e)}setApplicationVersion(e){return this.#e("setApplicationVersion",e)}setErrorHandler(e){return this.#e("setErrorHandler",e)}addRelease(e,t){return this.#e("addRelease",e,t)}log(e,t){return this.#e("log",e,t)}}class o extends n{#e(t,...r){if("function"==typeof this.api?.[t])return this.api[t](...r);(0,e.R)(35,t)}start(){return this.#e("start")}finished(e){return this.#e("finished",e)}recordReplay(){return this.#e(t.G4.RECORD)}pauseReplay(){return this.#e(t.G4.PAUSE)}addToTrace(e){return this.#e("addToTrace",e)}setCurrentRouteName(e){return this.#e("setCurrentRouteName",e)}interaction(){return this.#e("interaction")}wrapLogger(e,t,r){return this.#e("wrapLogger",e,t,r)}}var a=i(860),s=i(9417);const c=Object.values(a.K7);function u(e){const t={};return c.forEach((r=>{t[r]=function(e,t){return!0===(0,s.gD)(t,"".concat(e,".enabled"))}(r,e)})),t}var d=i(7603);var l=i(1687),f=i(4234),g=i(5289),p=i(6154),h=i(384);const v=e=>p.RI&&!0===(0,s.gD)(e,"privacy.cookies_enabled");function m(e){return!!(0,h.dV)().o.MO&&v(e)&&!0===(0,s.gD)(e,"session_trace.enabled")}var b=i(6389);class y extends f.W{constructor(e,t,r=!0){super(e.agentIdentifier,t),this.auto=r,this.abortHandler=void 0,this.featAggregate=void 0,this.onAggregateImported=void 0,!1===e.init[this.featureName].autoStart&&(this.auto=!1),this.auto?(0,l.Ak)(e.agentIdentifier,t):this.ee.on("manual-start-all",(0,b.J)((()=>{(0,l.Ak)(e.agentIdentifier,this.featureName),this.auto=!0,this.importAggregator(e)})))}importAggregator(t,r={}){if(this.featAggregate||!this.auto)return;let n;this.onAggregateImported=new Promise((e=>{n=e}));const o=async()=>{let o;try{if(v(this.agentIdentifier)){const{setupAgentSession:e}=await i.e(296).then(i.bind(i,3861));o=e(t)}}catch(t){(0,e.R)(20,t),this.ee.emit("internal-error",[t]),this.featureName===a.K7.sessionReplay&&this.abortHandler?.()}try{if(t.sharedAggregator)await t.sharedAggregator;else{t.sharedAggregator=i.e(296).then(i.bind(i,9337));const{EventAggregator:e}=await t.sharedAggregator;t.sharedAggregator=new e}if(!this.#t(this.featureName,o))return(0,l.Ze)(this.agentIdentifier,this.featureName),void n(!1);const{lazyFeatureLoader:e}=await i.e(296).then(i.bind(i,6103)),{Aggregate:a}=await e(this.featureName,"aggregate");this.featAggregate=new a(t,r),n(!0)}catch(t){(0,e.R)(34,t),this.abortHandler?.(),(0,l.Ze)(this.agentIdentifier,this.featureName,!0),n(!1),this.ee&&this.ee.abort()}};p.RI?(0,g.GG)((()=>o()),!0):o()}#t(e,t){switch(e){case a.K7.sessionReplay:return m(this.agentIdentifier)&&!!t;case a.K7.sessionTrace:return!!t;default:return!0}}}var w=i(6630);class A extends y{static featureName=w.T;constructor(e,t=!0){super(e,w.T,t),this.importAggregator(e)}}var R=i(9908),E=i(2843),x=i(3878),_=i(782),N=i(1863);class T extends y{static featureName=_.T;constructor(e,t=!0){super(e,_.T,t),p.RI&&((0,E.u)((()=>(0,R.p)("docHidden",[(0,N.t)()],void 0,_.T,this.ee)),!0),(0,x.sp)("pagehide",(()=>(0,R.p)("winPagehide",[(0,N.t)()],void 0,_.T,this.ee))),this.importAggregator(e))}}var S=i(3969);class j extends y{static featureName=S.TZ;constructor(e,t=!0){super(e,S.TZ,t),this.importAggregator(e)}}new class extends o{constructor(t,r){super(r),p.gm?(this.features={},(0,h.bQ)(this.agentIdentifier,this),this.desiredFeatures=new Set(t.features||[]),this.desiredFeatures.add(A),this.runSoftNavOverSpa=[...this.desiredFeatures].some((e=>e.featureName===a.K7.softNav)),(0,d.j)(this,t,t.loaderType||"agent"),this.run()):(0,e.R)(21)}get config(){return{info:this.info,init:this.init,loader_config:this.loader_config,runtime:this.runtime}}run(){try{const t=u(this.agentIdentifier),r=[...this.desiredFeatures];r.sort(((e,t)=>a.P3[e.featureName]-a.P3[t.featureName])),r.forEach((r=>{if(!t[r.featureName]&&r.featureName!==a.K7.pageViewEvent)return;if(this.runSoftNavOverSpa&&r.featureName===a.K7.spa)return;if(!this.runSoftNavOverSpa&&r.featureName===a.K7.softNav)return;const n=function(e){switch(e){case a.K7.ajax:return[a.K7.jserrors];case a.K7.sessionTrace:return[a.K7.ajax,a.K7.pageViewEvent];case a.K7.sessionReplay:return[a.K7.sessionTrace];case a.K7.pageViewTiming:return[a.K7.pageViewEvent];default:return[]}}(r.featureName).filter((e=>!(e in this.features)));n.length>0&&(0,e.R)(36,{targetFeature:r.featureName,missingDependencies:n}),this.features[r.featureName]=new r(this)}))}catch(t){(0,e.R)(22,t);for(const e in this.features)this.features[e].abortHandler?.();const r=(0,h.Zm)();delete r.initializedAgents[this.agentIdentifier]?.api,delete r.initializedAgents[this.agentIdentifier]?.features,delete this.sharedAggregator;return r.ee.get(this.agentIdentifier).abort(),!1}}}({features:[A,T,j],loaderType:"lite"})})()})();</script> <meta name="copyright" content="© Bazaarvoice. All rights reserved." /> <meta name="viewport" content="width=device-width, initial-scale=1.0"> <meta name="google-site-verification" content="TjmHXouLCz1pNnRmuCW9XHNOuLf2nA-raqsr13VxtOU" /> <link rel="shortcut icon" href="https://www.bazaarvoice.com/wp-content/themes/bazaarvoice/images/UI/favicon.png" /> <meta name="msapplication-tap-highlight" content="no">  <meta name="marketo-id" content="848-PGD-174"> <meta name="marketo-url" content="resources.bazaarvoice.com">  <title>Privacy regulations: How to build a first-party data strategy | Bazaarvoice</title>  <link rel="canonical" href="https://www.bazaarvoice.com/blog/privacy-regulations-how-to-build-a-first-party-data-strategy/">  <meta name="theme-color" content="#002E6E" /> <meta name="msapplication-TileColor" content="#002E6E" /> <meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' /> <link rel="alternate" hreflang="en" href="https://www.bazaarvoice.com/blog/privacy-regulations-how-to-build-a-first-party-data-strategy/" /> <link rel="alternate" hreflang="x-default" href="https://www.bazaarvoice.com/blog/privacy-regulations-how-to-build-a-first-party-data-strategy/" />  <meta name="description" content="Learn how, and why, to overcome increasingly enforced privacy regulations by developing your own first-party data strategy." /> <meta property="og:locale" content="en_US" /> <meta property="og:type" content="article" /> <meta property="og:title" content="Privacy regulations: How to build a first-party data strategy" /> <meta property="og:description" content="Learn how, and why, to overcome increasingly enforced privacy regulations by developing your own first-party data strategy." /> <meta property="og:url" content="https://www.bazaarvoice.com/blog/privacy-regulations-how-to-build-a-first-party-data-strategy/" /> <meta property="og:site_name" content="Bazaarvoice" /> <meta property="article:publisher" content="https://www.facebook.com/bazaarvoice/" /> <meta property="article:published_time" content="2024-02-14T21:51:08+00:00" /> <meta property="article:modified_time" content="2024-02-16T15:51:18+00:00" /> <meta property="og:image" content="https://media.bazaarvoice.com/shutterstock_1499306735-1030x541.jpg" /> <meta property="og:image:width" content="1200" /> <meta property="og:image:height" content="630" /> <meta property="og:image:type" content="image/png" /> <meta name="author" content="Lance Wright" /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:image" content="https://media.bazaarvoice.com/shutterstock_1499306735-1030x541.jpg" /> <meta name="twitter:creator" content="@bazaarvoice" /> <meta name="twitter:site" content="@bazaarvoice" /> <meta name="twitter:label1" content="Written by" /> <meta name="twitter:data1" content="Lance Wright" /> <meta name="twitter:label2" content="Est. reading time" /> <meta name="twitter:data2" content="15 minutes" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"Article","@id":"https://www.bazaarvoice.com/blog/privacy-regulations-how-to-build-a-first-party-data-strategy/#article","isPartOf":{"@id":"https://www.bazaarvoice.com/blog/privacy-regulations-how-to-build-a-first-party-data-strategy/"},"author":{"name":"Lance Wright","@id":"https://www.bazaarvoice.com/#/schema/person/4bb048f398f9af242ea11fb003e704c0"},"headline":"Privacy regulations: How to build a first-party data strategy","datePublished":"2024-02-14T21:51:08+00:00","dateModified":"2024-02-16T15:51:18+00:00","mainEntityOfPage":{"@id":"https://www.bazaarvoice.com/blog/privacy-regulations-how-to-build-a-first-party-data-strategy/"},"wordCount":3282,"commentCount":0,"publisher":{"@id":"https://www.bazaarvoice.com/#organization"},"keywords":["Actionable insights","Build loyalty","Establish Trust","Expert services","Gain a Competitive Advantage","insights and reports","Long reads","Optimize strategy"],"articleSection":["Long reads","Optimize strategy"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https://www.bazaarvoice.com/blog/privacy-regulations-how-to-build-a-first-party-data-strategy/#respond"]}]},{"@type":"WebPage","@id":"https://www.bazaarvoice.com/blog/privacy-regulations-how-to-build-a-first-party-data-strategy/","url":"https://www.bazaarvoice.com/blog/privacy-regulations-how-to-build-a-first-party-data-strategy/","name":"Privacy regulations: How to build a first-party data strategy | Bazaarvoice","isPartOf":{"@id":"https://www.bazaarvoice.com/#website"},"datePublished":"2024-02-14T21:51:08+00:00","dateModified":"2024-02-16T15:51:18+00:00","description":"Learn how, and why, to overcome increasingly enforced privacy regulations by developing your own first-party data strategy.","breadcrumb":{"@id":"https://www.bazaarvoice.com/blog/privacy-regulations-how-to-build-a-first-party-data-strategy/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https://www.bazaarvoice.com/blog/privacy-regulations-how-to-build-a-first-party-data-strategy/"]}]},{"@type":"WebSite","@id":"https://www.bazaarvoice.com/#website","url":"https://www.bazaarvoice.com/","name":"Bazaarvoice","description":"","publisher":{"@id":"https://www.bazaarvoice.com/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://www.bazaarvoice.com/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https://www.bazaarvoice.com/#organization","name":"Bazaarvoice","url":"https://www.bazaarvoice.com/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https://www.bazaarvoice.com/#/schema/logo/image/","url":"https://media.bazaarvoice.com/bv-wordmark-1200x630px.png","contentUrl":"https://media.bazaarvoice.com/bv-wordmark-1200x630px.png","width":1200,"height":630,"caption":"Bazaarvoice"},"image":{"@id":"https://www.bazaarvoice.com/#/schema/logo/image/"},"sameAs":["https://www.facebook.com/bazaarvoice/","https://x.com/bazaarvoice","https://www.instagram.com/bazaarvoice/","https://www.linkedin.com/company/bazaarvoice/","https://www.youtube.com/user/bazaarvoice","https://en.wikipedia.org/wiki/Bazaarvoice"]},{"@type":"Person","@id":"https://www.bazaarvoice.com/#/schema/person/4bb048f398f9af242ea11fb003e704c0","name":"Lance Wright","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https://www.bazaarvoice.com/#/schema/person/image/","url":"https://secure.gravatar.com/avatar/ffa55e75061aa176880917fac134d802?s=96&d=mm&r=g","contentUrl":"https://secure.gravatar.com/avatar/ffa55e75061aa176880917fac134d802?s=96&d=mm&r=g","caption":"Lance Wright"},"description":"Vice President, Information Security & Privacy","url":"https://www.bazaarvoice.com/blog/author/lancewright/"}]}</script>  <link rel='dns-prefetch' href='//www.bazaarvoice.com' /> <link rel='dns-prefetch' href='//platform.twitter.com' /> <link rel='dns-prefetch' href='//www.instagram.com' /> <link rel='dns-prefetch' href='//www.tiktok.com' /> <link rel="alternate" type="application/rss+xml" title="Bazaarvoice » Privacy regulations: How to build a first-party data strategy Comments Feed" href="https://www.bazaarvoice.com/blog/privacy-regulations-how-to-build-a-first-party-data-strategy/feed/" /> <link rel='stylesheet' id='bazaarvoice-blog.css-css' href='https://www.bazaarvoice.com/wp-content/themes/bazaarvoice-v2/styles/template/blog.css?ver=1' type='text/css' media='' /> <link rel='stylesheet' id='wp-block-library-css' href='https://www.bazaarvoice.com/wp-includes/css/dist/block-library/style.min.css?ver=6.6.2' type='text/css' media='all' /> <style id='classic-theme-styles-inline-css' type='text/css'> /*! This file is auto-generated */ .wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none} </style> <style id='global-styles-inline-css' type='text/css'> :root{--wp--preset--aspect-ratio--square: 1;--wp--preset--aspect-ratio--4-3: 4/3;--wp--preset--aspect-ratio--3-4: 3/4;--wp--preset--aspect-ratio--3-2: 3/2;--wp--preset--aspect-ratio--2-3: 2/3;--wp--preset--aspect-ratio--16-9: 16/9;--wp--preset--aspect-ratio--9-16: 9/16;--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #FFFFFF;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--color--blue: #002E6E;--wp--preset--color--bb-light: #00357F;--wp--preset--color--bb-dark: #002160;--wp--preset--color--purple: #4C60F6;--wp--preset--color--cp-light: #5970FF;--wp--preset--color--cp-dark: #4653E6;--wp--preset--color--green: #00D0B4;--wp--preset--color--tg-light: #60F2C2;--wp--preset--color--tg-dark: #00B69A;--wp--preset--color--red: #FF4B78;--wp--preset--color--rr-light: #FF6E90;--wp--preset--color--rr-dark: #F03F5A;--wp--preset--color--yellow: #FFBE0B;--wp--preset--color--ay-light: #FFDB30;--wp--preset--color--ay-dark: #F7AF00;--wp--preset--color--grey-1: #121b31;--wp--preset--color--grey-2: #33415C;--wp--preset--color--grey-3: #5C677D;--wp--preset--color--grey-4: #7D8597;--wp--preset--color--grey-5: #A6AEB8;--wp--preset--color--grey-6: #D2D6DC;--wp--preset--color--grey-7: #E8EAEC;--wp--preset--color--grey-8: #F3F4F5;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgba(255, 255, 255, 1), 6px 6px rgba(0, 0, 0, 1);--wp--preset--shadow--crisp: 6px 6px 0px rgba(0, 0, 0, 1);}:where(.is-layout-flex){gap: 0.5em;}:where(.is-layout-grid){gap: 0.5em;}body .is-layout-flex{display: flex;}.is-layout-flex{flex-wrap: wrap;align-items: center;}.is-layout-flex > :is(*, div){margin: 0;}body .is-layout-grid{display: grid;}.is-layout-grid > :is(*, div){margin: 0;}:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;} :where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;} :where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;} :root :where(.wp-block-pullquote){font-size: 1.5em;line-height: 1.6;} </style> <link rel='stylesheet' id='wpml-blocks-css' href='https://www.bazaarvoice.com/wp-content/plugins/sitepress-multilingual-cms/dist/css/blocks/styles.css?ver=4.6.13' type='text/css' media='all' /> <link rel='stylesheet' id='bazaarvoice-css' href='https://www.bazaarvoice.com/wp-content/themes/bazaarvoice/bv-cea93e4f.css?ver=1' type='text/css' media='all' /> <link rel='stylesheet' id='bazaarvoice-v2-css' href='https://www.bazaarvoice.com/wp-content/themes/bazaarvoice-v2/bv-726f4e9f.css?ver=1' type='text/css' media='all' /> <link rel="alternate" title="oEmbed (JSON)" type="application/json+oembed" href="https://www.bazaarvoice.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.bazaarvoice.com%2Fblog%2Fprivacy-regulations-how-to-build-a-first-party-data-strategy%2F" /> <link rel="alternate" title="oEmbed (XML)" type="text/xml+oembed" href="https://www.bazaarvoice.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.bazaarvoice.com%2Fblog%2Fprivacy-regulations-how-to-build-a-first-party-data-strategy%2F&format=xml" /> <meta name="generator" content="WPML ver:4.6.13 stt:1,4,3;" />  <script type="application/ld+json">{ "@context": "http://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Blog", "item": "https://www.bazaarvoice.com/blog/" }, { "@type": "ListItem", "position": 2, "name": "Long Reads", "item": "https://www.bazaarvoice.com/blog/topic/long-reads/" }, { "@type": "ListItem", "position": 3, "name": "Privacy regulations: How to build a first-party data strategy", "item": "https://www.bazaarvoice.com/blog/privacy-regulations-how-to-build-a-first-party-data-strategy/" } ] }</script>   <script type="text/javascript">const ajaxurl = 'https://www.bazaarvoice.com/wp-admin/admin-ajax.php';</script>   <script src="//resources.bazaarvoice.com/js/forms2/js/forms2.min.js"></script>   <script>window.dataLayer = window.dataLayer || []; window.dataLayer.push({'event': 'dataLayer-initialized'});</script>   <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-M9KDV5T');</script>   <link rel="stylesheet" type="text/css" href="//cdnjs.cloudflare.com/ajax/libs/cookieconsent2/3.0.3/cookieconsent.min.css" /> <script src="//cdnjs.cloudflare.com/ajax/libs/cookieconsent2/3.0.3/cookieconsent.min.js"></script> <style media="screen"> .cc-window { font-family: 'gibsonlight'; } .cc-btn { border-width: 1px; border-radius: 23px; } .cc-btn:hover { background-color: rgba(0, 0, 0, 0.10) !important; } </style>    <link rel="preload" href="/wp-content/themes/bazaarvoice/fonts/gibson/gibson-semibold-webfont.woff2" as="font" type="font/woff2" crossorigin> <link rel="preload" href="/wp-content/themes/bazaarvoice/fonts/gibson/gibson-light-webfont.woff2" as="font" type="font/woff2" crossorigin> <link rel="preload" href="/wp-content/themes/bazaarvoice/fonts/gibson/gibson-regular-webfont.woff2" as="font" type="font/woff2" crossorigin> <link rel="preload" href="/wp-content/themes/bazaarvoice/fonts/bazaarvoice/bazaarvoice.ttf?24cbhs" as="font" type="font/ttf" crossorigin> </head> <body id="bvapp" class="post-template-default single single-post postid-23546 single-format-standard post-privacy-regulations-how-to-build-a-first-party-data-strategy">  <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-M9KDV5T" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>  <header class="bvheader">   <div class="container"> <nav class="columns" role="menubar" aria-label="Main Navigation"> <a href="https://www.bazaarvoice.com/" data-click-type="header" data-click-text="Home" class="bvheader__logo column is-3-mobile is-narrow-desktop" aria-label="Bazaarvoice homepage"> <svg version="1.1" id="logo" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 500 500" style="enable-background:new 0 0 500 500;" xml:space="preserve"> <style type="text/css"> .st0 { fill: #002E6E; } </style> <g > <path class="st0" d="M126.07,280.91L126.07,280.91V152.13h51.74v128.49c0,19.99,16.18,36.17,36.17,36.17s36.16-16.18,36.16-36.17 c0-19.99-16.17-36.16-36.16-36.16h-15.58V193h15.58c48.51,0,87.91,39.1,87.91,87.61c0,48.22-39.4,87.62-87.91,87.62 C165.46,368.52,126.07,329.42,126.07,280.91 M351.86,291.2c16.17,0,29.4,13.23,29.4,29.1c0,16.17-13.23,29.1-29.4,29.1 s-29.4-13.22-29.4-29.1C322.46,304.14,335.4,291.2,351.86,291.2 M351.86,212.7c16.17,0,29.4,13.23,29.4,29.11 c0,16.17-13.23,29.1-29.4,29.1s-29.4-13.23-29.4-29.1C322.46,225.93,335.4,212.7,351.86,212.7 M487.4,249.45 c0-130.55-106.14-236.68-237.27-236.68c-131.12,0-237.26,105.85-237.26,236.68v236.68h237.26C380.97,486.13,487.4,380,487.4,249.45 "/> <g> <path class="st0" d="M438.9,424.5c-9.42,0-16.48,7.06-16.48,16.48c0,9.42,7.06,17.07,16.48,16.48c8.83,0,16.48-7.06,16.48-16.48 C455.38,431.56,448.32,424.5,438.9,424.5z M438.9,454.52c-7.65,0-13.53-5.3-13.53-13.54c0-7.65,5.89-13.54,13.53-13.54 c7.65,0,13.54,5.89,13.54,13.54C452.44,449.22,446.55,454.52,438.9,454.52z"/> <path class="st0" d="M445.47,437c0-3.26-2.72-5.44-5.98-5.44h-7.11v17.94h3.85v-6.52h2.17l3.27,6.52h4.89l-4.35-7.07 C444.39,441.35,445.47,439.17,445.47,437z M438.19,439.72h-2.05v-4.9h2.05c2.28,0,3.42,0.55,3.42,2.18 C441.61,439.17,439.89,439.72,438.19,439.72z"/> </g> </g> </svg> </a> <div class="bvheader__menus column"> <div class="bvheader__menus-container columns"> <ul id="bvheader-navigation" class="bvheader-navigation column"><li id="menu-item-8827" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-8827 bvheader-navigation__item bvheader-navigation__submenu-cols-five"><a href="/products/" tabindex="0">Platform</a> <ul class="sub-menu bvheader-navigation__submenu"> <li id="menu-item-37430" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-37430 bvheader-navigation__item"><a href="#">0th</a> <ul class="sub-menu bvheader-navigation__submenu"> <li id="menu-item-37432" class="menu-item menu-item-type-post_type menu-item-object-page bvheader-navigation__item--full menu-item-37432 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/products/"><div class="bvheader-navigation__item-img-wrapper"><img width="400" height="187" src="https://media.bazaarvoice.com/Platform-Rocket-tiny.png" class="bvheader-navigation__item-img" alt="" loading="eager" decoding="async" srcset="https://media.bazaarvoice.com/Platform-Rocket-tiny.png 400w, https://media.bazaarvoice.com/Platform-Rocket-tiny-380x178.png 380w, https://media.bazaarvoice.com/Platform-Rocket-tiny-190x89.png 190w, https://media.bazaarvoice.com/Platform-Rocket-tiny-126x59.png 126w, https://media.bazaarvoice.com/Platform-Rocket-tiny-55x26.png 55w, https://media.bazaarvoice.com/Platform-Rocket-tiny-27x13.png 27w, https://media.bazaarvoice.com/Platform-Rocket-tiny-18x8.png 18w, https://media.bazaarvoice.com/Platform-Rocket-tiny-290x136.png 290w, https://media.bazaarvoice.com/Platform-Rocket-tiny-145x68.png 145w, https://media.bazaarvoice.com/Platform-Rocket-tiny-96x45.png 96w" sizes="(max-width: 400px) 100vw, 400px" /></div>Supercharge your commerce engine.<div class="bvheader-navigation__item-description">Let us show you how to leverage user-generated content (UGC) across the entire consumer journey and win the omnichannel experience.</div><div class="bvheader-navigation__item-cta"><div class="bvheader-navigation__item-cta-link btn btn-secondary js-bv-link" data-link="/products/" role="link" data-target="" aria-label="Platform overview" aria-describedby="description" >Platform overview</div><div class="bvheader-navigation__item-cta-link btn btn-secondary js-bv-link" data-link="https://www.bazaarvoice.com/products/bazaarvoice-harmonyai/" role="link" data-target="" aria-label="Our HarmonyAI engine" aria-describedby="description" >Our HarmonyAI engine</div><div class="bvheader-navigation__item-cta-link btn btn-secondary js-bv-link" data-link="/partners/" role="link" data-target="" aria-label="Our partners" aria-describedby="description" >Our partners</div></div></a></li> </ul> </li> <li id="menu-item-8852" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-8852 bvheader-navigation__item"><a href="#">1st</a> <ul class="sub-menu bvheader-navigation__submenu"> <li id="menu-item-8849" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-8849 bvheader-navigation__item"><a href="#">INTEGRATED SOLUTION</a> <ul class="sub-menu bvheader-navigation__submenu"> <li id="menu-item-54786" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-54786 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/products/bazaarvoice-vibe/">Bazaarvoice Vibe™<div class="bvheader-navigation__item-description">Bazaarvoice Vibe is an integrated social content solution built to optimize every stage of your content supply chain.</div></a></li> <li id="menu-item-8919" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8919 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/products/sampling/">Sampling<div class="bvheader-navigation__item-description">Get products to advocates and accumulate authentic reviews and visual content.</div></a></li> <li id="menu-item-48033" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-48033 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/products/bazaarvoice-affable-ai/">Creator Marketing<div class="bvheader-navigation__item-description">Unleash the incredible power of creator marketing.</div></a></li> <li id="menu-item-9036" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9036 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/products/social-media-management/">Social Media Management<div class="bvheader-navigation__item-description">Manage everything you need to win on social.</div></a></li> <li id="menu-item-8930" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8930 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/products/social-commerce/">Social Commerce<div class="bvheader-navigation__item-description">Turn social content into shoppable experiences that drive sales – wherever shoppers are.</div></a></li> </ul> </li> </ul> </li> <li id="menu-item-8853" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-8853 bvheader-navigation__item"><a href="#">2nd</a> <ul class="sub-menu bvheader-navigation__submenu"> <li id="menu-item-8851" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-8851 bvheader-navigation__item"><a href="#">E-COMMERCE</a> <ul class="sub-menu bvheader-navigation__submenu"> <li id="menu-item-8925" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-8925 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/products/ratings-and-reviews/">Ratings & Reviews<div class="bvheader-navigation__item-description">Leverage authentic opinions, photos, and videos to sell your product.</div></a> <ul class="sub-menu bvheader-navigation__submenu"> <li id="menu-item-8920" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8920 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/products/always-on-content/">Always-on Content<div class="bvheader-navigation__item-description">Activate fresh product reviews from the Influenster community.</div></a></li> </ul> </li> <li id="menu-item-8928" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8928 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/products/questions-and-answers/">Questions & Answers<div class="bvheader-navigation__item-description">Respond to questions on your site or across the retail network.</div></a></li> <li id="menu-item-50065" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-50065 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/products/contextual-commerce/">Contextual Commerce<div class="bvheader-navigation__item-description">Tailored shopping experiences that drive conversion.</div></a></li> <li id="menu-item-9037" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9037 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/products/insights-and-reports/">Insights and Reports<div class="bvheader-navigation__item-description">Actionable insight into your performance, sentiment, advocates, and competitors.</div></a></li> </ul> </li> </ul> </li> <li id="menu-item-8855" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-8855 bvheader-navigation__item"><a href="#">3rd</a> <ul class="sub-menu bvheader-navigation__submenu"> <li id="menu-item-8854" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-8854 bvheader-navigation__item"><a href="#">RETAIL</a> <ul class="sub-menu bvheader-navigation__submenu"> <li id="menu-item-54787" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-54787 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/solutions/retailers/">Omnichannel Retail Solutions<div class="bvheader-navigation__item-description">From seamless vendor collaboration and optimized product pages to private label success, our solutions help you achieve retail excellence.</div></a></li> <li id="menu-item-9039" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9039 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/products/managed-sampling/">Managed Sampling<div class="bvheader-navigation__item-description">Take the hassle out of sampling programs for retailers.</div></a></li> <li id="menu-item-8931" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8931 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/products/retail-syndication/">Retail Syndication<div class="bvheader-navigation__item-description">Distribute content everywhere your products are sold.</div></a></li> </ul> </li> </ul> </li> <li id="menu-item-8868" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-8868 bvheader-navigation__item"><a href="#">4rd</a> <ul class="sub-menu bvheader-navigation__submenu"> <li id="menu-item-8869" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-8869 bvheader-navigation__item"><a href="#">AGENCY & PARTNER</a> <ul class="sub-menu bvheader-navigation__submenu"> <li id="menu-item-52652" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-52652 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/products/creator-marketing-services-agencies/">Creator Marketing for Agencies<div class="bvheader-navigation__item-description">Discover fresh talent, collaborate like a champ, and deliver winning campaigns like clockwork.</div></a></li> <li id="menu-item-54788" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-54788 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/partners/">Our partners<div class="bvheader-navigation__item-description">Get access to the tools, resources, and insights you need to delight your clients and grow your business.</div></a></li> </ul> </li> </ul> </li> </ul> </li> <li id="menu-item-8826" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-8826 bvheader-navigation__item bvheader-navigation__submenu-cols-five"><a href="/solutions/" tabindex="0">Solutions</a> <ul class="sub-menu bvheader-navigation__submenu"> <li id="menu-item-20356" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-20356 bvheader-navigation__item"><a href="#">1st</a> <ul class="sub-menu bvheader-navigation__submenu"> <li id="menu-item-8848" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-8848 bvheader-navigation__item"><a href="#">FOR RETAILERS</a> <ul class="sub-menu bvheader-navigation__submenu"> <li id="menu-item-34355" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-34355 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/solutions/retailers/">Omnichannel Retail Solutions<div class="bvheader-navigation__item-description">From seamless vendor collaboration and optimized product pages to private label success, our solutions help you achieve retail excellence.</div></a></li> </ul> </li> <li id="menu-item-20357" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-20357 bvheader-navigation__item"><a href="#">COLLECT CONTENT</a> <ul class="sub-menu bvheader-navigation__submenu"> <li id="menu-item-8887" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8887 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/solutions/launch-products/">Launch Products<div class="bvheader-navigation__item-description">Jump-start product launches with authentic content.</div></a></li> <li id="menu-item-20359" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-20359 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/solutions/support-core-products/">Support Core Products<div class="bvheader-navigation__item-description">Keep your core product pages as fresh as your new ones.</div></a></li> <li id="menu-item-20358" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-20358 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/solutions/improve-content-mix/">Improve Content Mix<div class="bvheader-navigation__item-description">Give shoppers confidence to buy wherever they are in their journey.</div></a></li> </ul> </li> </ul> </li> <li id="menu-item-8829" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-8829 bvheader-navigation__item"><a href="#">2nd</a> <ul class="sub-menu bvheader-navigation__submenu"> <li id="menu-item-8835" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-8835 bvheader-navigation__item"><a href="#">DRIVE REVENUE</a> <ul class="sub-menu bvheader-navigation__submenu"> <li id="menu-item-9063" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9063 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/solutions/boost-sales/">Boost Sales<div class="bvheader-navigation__item-description">Grow order value online and in-store.</div></a></li> <li id="menu-item-8883" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8883 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/solutions/accelerate-conversion/">Accelerate Conversion<div class="bvheader-navigation__item-description">Optimize e-commerce, social, and in-store for conversion.</div></a></li> <li id="menu-item-8884" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8884 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/solutions/increase-profit-margin/">Increase Profit Margin<div class="bvheader-navigation__item-description">Reduce costs with superior shopping experiences.</div></a></li> </ul> </li> </ul> </li> <li id="menu-item-8830" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-8830 bvheader-navigation__item"><a href="#">3rd</a> <ul class="sub-menu bvheader-navigation__submenu"> <li id="menu-item-8836" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-8836 bvheader-navigation__item"><a href="#">SCALE YOUR BRAND</a> <ul class="sub-menu bvheader-navigation__submenu"> <li id="menu-item-8885" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8885 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/solutions/win-at-retail/">Win at Retail<div class="bvheader-navigation__item-description">Syndicate content to retailers and strengthen partnerships.</div></a></li> <li id="menu-item-8888" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8888 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/solutions/acquire-customers/">Acquire Customers<div class="bvheader-navigation__item-description">Stand out in search and advertising.</div></a></li> <li id="menu-item-8892" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8892 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/solutions/expand-globally/">Expand Globally<div class="bvheader-navigation__item-description">Win new customers by expanding into new markets.</div></a></li> </ul> </li> </ul> </li> <li id="menu-item-8831" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-8831 bvheader-navigation__item"><a href="#">4th</a> <ul class="sub-menu bvheader-navigation__submenu"> <li id="menu-item-8843" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-8843 bvheader-navigation__item"><a href="#">ACTIONABLE INSIGHTS</a> <ul class="sub-menu bvheader-navigation__submenu"> <li id="menu-item-8893" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8893 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/solutions/gain-a-competitive-edge/">Gain a Competitive Advantage<div class="bvheader-navigation__item-description">Benchmark and discover competitive insights.</div></a></li> <li id="menu-item-8894" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8894 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/solutions/elevate-marketing/">Elevate Marketing<div class="bvheader-navigation__item-description">Drive informed marketing with direct consumer feedback loops.</div></a></li> <li id="menu-item-8897" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8897 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/solutions/improve-products/">Improve Products<div class="bvheader-navigation__item-description">Propel product innovations and enhancements.</div></a></li> <li id="menu-item-8898" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8898 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/solutions/reduce-returns/">Reduce Returns<div class="bvheader-navigation__item-description">Enable consumers to buy the right product the first time.</div></a></li> </ul> </li> </ul> </li> <li id="menu-item-8834" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-8834 bvheader-navigation__item"><a href="#">5th</a> <ul class="sub-menu bvheader-navigation__submenu"> <li id="menu-item-8845" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-8845 bvheader-navigation__item"><a href="#">BUILD LOYALTY</a> <ul class="sub-menu bvheader-navigation__submenu"> <li id="menu-item-8899" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8899 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/solutions/drive-advocacy/">Drive Advocacy<div class="bvheader-navigation__item-description">Create and strengthen loyal brand advocates.</div></a></li> <li id="menu-item-8900" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8900 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/solutions/establish-trust/">Establish Trust<div class="bvheader-navigation__item-description">Expedite the consumer discovery and buying journey.</div></a></li> <li id="menu-item-8901" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8901 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/solutions/talk-with-consumers/">Talk with Consumers<div class="bvheader-navigation__item-description">Build relationships through public conversations.</div></a></li> </ul> </li> </ul> </li> </ul> </li> <li id="menu-item-26711" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-26711 bvheader-navigation__item bvheader-navigation__submenu-cols-one"><a href="https://www.bazaarvoice.com/industries/" tabindex="0">Industries</a> <ul class="sub-menu bvheader-navigation__submenu"> <li id="menu-item-26712" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-26712 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/industries/apparel-accessories/">Apparel & Accessories<div class="bvheader-navigation__item-description">Bring the in-store retail shopping experience to your site with inspiring imagery from customers.</div></a></li> <li id="menu-item-26715" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-26715 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/industries/consumer-electronics/">Consumer Electronics<div class="bvheader-navigation__item-description">Provide informative product content at every touchpoint—from discovery to purchase.</div></a></li> <li id="menu-item-26716" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-26716 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/industries/consumer-packaged-goods/">Consumer Packaged Goods<div class="bvheader-navigation__item-description">Stand out on the digital shelf with more quality reviews in more places that convert.</div></a></li> <li id="menu-item-26717" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-26717 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/industries/food-beverage/">Food & Beverage<div class="bvheader-navigation__item-description">Easily sample new products and keep product pages fresh with new reviews.</div></a></li> <li id="menu-item-26713" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-26713 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/industries/health-beauty/">Health & Beauty<div class="bvheader-navigation__item-description">Bring the beauty counter experience to your site with inspiring imagery from customers.</div></a></li> <li id="menu-item-26714" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-26714 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/industries/home-improvement/">Home Improvement<div class="bvheader-navigation__item-description">Give DIY shoppers the product content they need at every stage of their journey.</div></a></li> </ul> </li> <li id="menu-item-46008" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-46008 bvheader-navigation__item bvheader-navigation__submenu-cols-one"><a href="https://www.bazaarvoice.com/services/" tabindex="0">Services</a> <ul class="sub-menu bvheader-navigation__submenu"> <li id="menu-item-48947" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-48947 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/services/implementation-consulting-services/">Implementation Consulting Services<div class="bvheader-navigation__item-description">Reach your business outcomes faster with less risk.</div></a></li> <li id="menu-item-48944" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-48944 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/services/client-success/">Client Success<div class="bvheader-navigation__item-description">Our team is your strategic partner through every step of your journey.</div></a> <ul class="sub-menu bvheader-navigation__submenu"> <li id="menu-item-52036" class="bv-quick-link menu-item menu-item-type-post_type menu-item-object-page menu-item-52036 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/services/bazaarvoice-university/">Bazaarvoice University</a></li> </ul> </li> <li id="menu-item-48945" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-48945 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/services/managed-services/">Managed Services<div class="bvheader-navigation__item-description">Enrich your Bazaarvoice experience with a suite of premium offerings designed to realize the full potential of our platform.</div></a></li> <li id="menu-item-48946" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-48946 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/services/support-services/">Support Services<div class="bvheader-navigation__item-description">Our dedicated support professionals help you minimize disruptions and enhance customer engagement.</div></a></li> </ul> </li> <li id="menu-item-8828" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-8828 bvheader-navigation__item bvheader-navigation__submenu-cols-one"><a href="/resources/" tabindex="0">Resources</a> <ul class="sub-menu bvheader-navigation__submenu"> <li id="menu-item-9065" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-9065 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/resources/">Resources Hub<div class="bvheader-navigation__item-description">Get cutting-edge insights to accelerate your success.</div></a> <ul class="sub-menu bvheader-navigation__submenu"> <li id="menu-item-55598" class="bv-quick-link menu-item menu-item-type-post_type menu-item-object-resources menu-item-55598 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/resources/shopper-experience-index-volume-18/">Shopper Experience Index</a></li> <li id="menu-item-53004" class="bv-quick-link menu-item menu-item-type-post_type menu-item-object-page menu-item-53004 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/brand-builders-series/">Resources for brand managers</a></li> <li id="menu-item-53005" class="bv-quick-link menu-item menu-item-type-post_type menu-item-object-page menu-item-53005 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/growth-gurus-series/">Resources for e-commerce managers</a></li> <li id="menu-item-45513" class="bv-quick-link menu-item menu-item-type-post_type menu-item-object-resources menu-item-45513 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/resources/a-practical-guide-for-social-media-professionals-to-drive-engagement-and-commerce/">Social media manager guide to UGC</a></li> </ul> </li> <li id="menu-item-9066" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-9066 bvheader-navigation__item"><a href="/blog/">Blog<div class="bvheader-navigation__item-description">Strategies, research, and industry trends – your pulse on the marketplace. </div></a> <ul class="sub-menu bvheader-navigation__submenu"> <li id="menu-item-28093" class="bv-quick-link menu-item menu-item-type-taxonomy menu-item-object-category current-post-ancestor current-menu-parent current-post-parent menu-item-28093 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/blog/topic/long-reads/">Long reads</a></li> </ul> </li> <li id="menu-item-9067" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-9067 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/success-stories/">Case Studies<div class="bvheader-navigation__item-description">Our clients’ success speaks for itself.</div></a> <ul class="sub-menu bvheader-navigation__submenu"> <li id="menu-item-30337" class="bv-quick-link menu-item menu-item-type-post_type menu-item-object-page menu-item-30337 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/bazaarvoice-is-1-in-ugc/">Bazaarvoice is #1 in UGC</a></li> </ul> </li> <li id="menu-item-16346" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-16346 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/roi-calculator/">Calculate the value of UGC<div class="bvheader-navigation__item-description">Discover the impact user-generated content could have on your sales both online and in-store.</div></a></li> </ul> </li> <li id="menu-item-17341" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-17341 bvheader-navigation__item bvheader-navigation__submenu-cols-two"><a href="/company/" tabindex="0">Company</a> <ul class="sub-menu bvheader-navigation__submenu"> <li id="menu-item-31229" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-31229 bvheader-navigation__item"><a href="#">1st</a> <ul class="sub-menu bvheader-navigation__submenu"> <li id="menu-item-31230" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-31230 bvheader-navigation__item"><a href="#">WHO WE ARE</a> <ul class="sub-menu bvheader-navigation__submenu"> <li id="menu-item-17342" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-17342 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/company/">About Bazaarvoice<div class="bvheader-navigation__item-description">Bazaarvoice brings a people-first approach to advanced technology, connecting thousands of brands and retailers to the voices of their customers.</div></a> <ul class="sub-menu bvheader-navigation__submenu"> <li id="menu-item-17343" class="bv-quick-link menu-item menu-item-type-post_type menu-item-object-page menu-item-17343 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/company/careers/">Careers</a></li> <li id="menu-item-21160" class="bv-quick-link menu-item menu-item-type-post_type menu-item-object-page menu-item-21160 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/company/leadership/">Leadership team</a></li> <li id="menu-item-29488" class="bv-quick-link menu-item menu-item-type-post_type menu-item-object-page menu-item-29488 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/company/diversity-equity-and-inclusion/">Diversity, equity & inclusion</a></li> <li id="menu-item-33742" class="bv-quick-link menu-item menu-item-type-post_type menu-item-object-page menu-item-33742 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/company/awards-and-recognition/">Bragging rights (our awards)</a></li> <li id="menu-item-21161" class="bv-quick-link menu-item menu-item-type-post_type menu-item-object-page menu-item-21161 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/company/stronger-together/">Community outreach</a></li> <li id="menu-item-22688" class="bv-quick-link menu-item menu-item-type-post_type menu-item-object-page menu-item-22688 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/company/bazaarvoice-faqs/">Frequently asked questions</a></li> </ul> </li> <li id="menu-item-17430" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-17430 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/press/">Press room<div class="bvheader-navigation__item-description">Get the latest Bazaarvoice news from around the world.</div></a> <ul class="sub-menu bvheader-navigation__submenu"> <li id="menu-item-32314" class="bv-quick-link menu-item menu-item-type-post_type menu-item-object-page menu-item-32314 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/events/">Join us at an event</a></li> </ul> </li> </ul> </li> </ul> </li> <li id="menu-item-31231" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-31231 bvheader-navigation__item"><a href="#">2nd</a> <ul class="sub-menu bvheader-navigation__submenu"> <li id="menu-item-31232" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-31232 bvheader-navigation__item"><a href="#">WORKING WITH US</a> <ul class="sub-menu bvheader-navigation__submenu"> <li id="menu-item-18057" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-18057 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/company/the-bazaarvoice-advantage/">The Bazaarvoice Advantage<div class="bvheader-navigation__item-description">Get shoppers what they need at every stage of their journey.</div></a> <ul class="sub-menu bvheader-navigation__submenu"> <li id="menu-item-30352" class="bv-quick-link menu-item menu-item-type-post_type menu-item-object-page menu-item-30352 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/company/influenster-product-review-app/">Influenster community</a></li> </ul> </li> <li id="menu-item-17344" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-17344 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/company/partner-program/">Partner Program<div class="bvheader-navigation__item-description">Tools, resources, and insights to grow your business and delight clients.</div></a> <ul class="sub-menu bvheader-navigation__submenu"> <li id="menu-item-53088" class="bv-quick-link menu-item menu-item-type-post_type menu-item-object-page menu-item-53088 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/partners/">Partner directory</a></li> <li id="menu-item-36560" class="bv-quick-link menu-item menu-item-type-post_type menu-item-object-page menu-item-36560 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/agency-partners/">Why agencies partner with us</a></li> </ul> </li> <li id="menu-item-18609" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-18609 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/company/trust/">Trust<div class="bvheader-navigation__item-description">Security, privacy, and compliance are baked into everything we do.</div></a></li> </ul> </li> </ul> </li> </ul> </li> </ul> <div class="bvheader-sidelinks column is-narrow-desktop"> <div class="bvheader-sidelinks-container is-flex"> <div class="bvheader-menu-container bvheader-aux-order"> <div class="same-mobile bvheader-aux-menu"> <div class="menu-container"><ul id="menu-aux-menu" class="menu"><li id="menu-item-45923" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-45923"><a href="https://www.bazaarvoice.com/contact/">Contact us</a></li> <li id="menu-item-45924" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-45924"><a href="https://www.bazaarvoice.com/pricing/">Pricing</a></li> </ul></div> </div> </div> <div class="bvheader-menu-container bvheader-login-order"> <div class="dropdown-filter same-mobile bvheader-login-menu"> <span class="dropdown-filter-selection">Log in</span> <div class="filter-fields"><ul id="menu-login" class="menu"><li id="menu-item-370" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-370"><a target="_blank" rel="noopener" href="https://portal.bazaarvoice.com/">Bazaarvoice Portal</a></li> <li id="menu-item-3802" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3802"><a target="_blank" rel="noopener" href="https://vibe.bazaarvoice.com/">Social Commerce</a></li> </ul></div> </div> </div> <div class="bvheader-menu-container bvheader-lang-order"> <div class="dropdown-filter same-mobile bvheader-language"> <span class="dropdown-filter-selection"></span> <div class="filter-fields"><ul id="menu-language-toggle" class="menu"><li id="menu-item-87" class="menu-item menu-item-type-custom menu-item-object-custom current menu-item-87"><a href="/" data-label="EN">English</a></li> <li id="menu-item-89" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-89"><a href="/fr/" data-label="FR">French</a></li> <li id="menu-item-90" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-90"><a href="/de/" data-label="DE">German</a></li> </ul></div> </div> </div> </div> <div class="bvheader-signup"> <svg aria-hidden="true" focusable="false" data-prefix="far" data-icon="envelope" class="bvheader-signup__icon" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512"><path fill="currentColor" d="M464 64H48C21.49 64 0 85.49 0 112v288c0 26.51 21.49 48 48 48h416c26.51 0 48-21.49 48-48V112c0-26.51-21.49-48-48-48zm0 48v40.805c-22.422 18.259-58.168 46.651-134.587 106.49-16.841 13.247-50.201 45.072-73.413 44.701-23.208.375-56.579-31.459-73.413-44.701C106.18 199.465 70.425 171.067 48 152.805V112h416zM48 400V214.398c22.914 18.251 55.409 43.862 104.938 82.646 21.857 17.205 60.134 55.186 103.062 54.955 42.717.231 80.509-37.199 103.053-54.947 49.528-38.783 82.032-64.401 104.947-82.653V400H48z"></path></svg> <input type="email" data-marketo-target="global-modal" placeholder="Enter your email" tabindex="0"> <button class="btn btn-primary global-modal-link" data-target="global-modal" data-source="marketo" tabindex="0" data-click-type="modal" data-click-text="footer">Get started</button> </div> </div> </div> </div> <button class="bvheader__hamburger-icon is-hidden-widescreen" aria-label="Toggle mobile navigation" /> <span></span> </button> </nav> </div> </header> <main role="main" class="page-blog-post page-blog-post-v2">  <section class="Blog-V2__masthead js-bv-masthead inner">  <div class="Blog-V2__masthead-container is-hidden-tablet js-bv-masthead-container"> <div class="Blog-v2__masthead-aux-nav-wrapper"> <div class="Blog-V2__nav-icon--wrapper js-bv-nav-btn is-hidden-tablet"> <div class="filter-icon is-pulled-right"> </div> </div> <div class="Blog-V2__nav-icon--wrapper js-bv-search-btn is-hidden-tablet"> <div class="search-icon is-pulled-right"> </div> </div> </div> <div class="Blog-V2__masthead-header"> <div class="container"> <a href="https://www.bazaarvoice.com/blog/" class="Blog-V2__header-link"> <h1 class="Blog-V2__masthead-heading"> <span>The</span> <span class="Blog-V2__masthead-separator"> </span> <span>Bazaar</span> <span class="Blog-V2__masthead-separator"> </span> <span>Voice</span> </h1> </a> </div> </div> <div class="Blog-V2__masthead-wrapper container"> <div class="Blog-V2__masthead-date js-bv-masthead-date" data-months='["January","February","March","April","May","June","July","August","September","October","November","December"]' data-days='["Sunday","Monday","Tuesday","Wednesday","Thursday","Friday","Saturday"]'> </div> <h6 class="Blog-v2__masthead-subheading"> Strategies, research, industry trends — your pulse on the marketplace </h6> </div> </div>   <div class="Blog-V2__masthead-wrapper is-hidden-mobile"> <div class="container is-flex"> <div class="Blog-V2__masthead-header"> <a href="https://www.bazaarvoice.com/blog/" class="Blog-V2__header-link"> <div class="Blog-V2__masthead-heading"> <span>The</span> <span class="Blog-V2__masthead-separator"> </span> <span>Bazaar</span> <span class="Blog-V2__masthead-separator"> </span> <span>Voice</span> </div> </a> <h6 class="Blog-v2__masthead-subheading"> Strategies, research, industry trends — your pulse on the marketplace </h6> </div>  <div class="Blog-V2__masthead-date js-bv-masthead-date"></div>  </div> </div>   <div class="Blog-V2__masthead-nav-wrapper"> <div class="container"> <div class="columns is-mobile"> <div class="Blog-V2__masthead-center column is-10-desktop is-10-mobile is-8-tablet is-flex"> <a href="https://www.bazaarvoice.com/blog/" class="Blog-V2__header-link"> <div class="Blog-V2__masthead-heading"> <span>The</span> <span class="Blog-V2__masthead-separator"> </span> <span>Bazaar</span> <span class="Blog-V2__masthead-separator"> </span> <span>Voice</span> </div> </a> <ul class="Blog-V2__masthead-nav js-bv-nav"> <li class="Blog-V2__masthead-nav-item same-mobile"><div class="dropdown-filter-label">Popular Topics</div><ul id="menu-popular-topics" class="filter-fields"><li id="menu-item-39808" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-39808"><a href="/blog/tag/social-commerce/">Social commerce</a></li> <li id="menu-item-39802" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-39802"><a href="/blog/tag/drive-conversion/">Product page optimization</a></li> <li id="menu-item-39805" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-39805"><a href="/blog/tag/ratings-and-reviews/">Ratings and reviews</a></li> <li id="menu-item-39833" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-39833"><a href="/blog/tag/sampling/">Sampling</a></li> <li id="menu-item-39834" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-39834"><a href="/blog/tag/insights-and-reports/">Insights & reports</a></li> <li id="menu-item-39835" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-39835"><a href="/blog/tag/elevate-marketing/">Marketing strategies</a></li> <li id="menu-item-39836" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-39836"><a href="/blog/tag/long-reads/">Long reads</a></li> <li id="menu-item-39832" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-39832"><a href="/blog/tag/culture/">Bazaarvoice culture</a></li> </ul></li><li class="Blog-V2__masthead-nav-item same-mobile"><div class="dropdown-filter-label">Popular Categories</div><ul id="menu-popular-categories" class="filter-fields"><li id="menu-item-39837" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-39837"><a href="/blog/tag/social-commerce/">Social media guides</a></li> <li id="menu-item-39838" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-39838"><a href="/blog/tag/for-retail/">Retail insights</a></li> <li id="menu-item-39839" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-39839"><a href="/blog/tag/drive-conversion/">Driving conversion</a></li> <li id="menu-item-39842" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-39842"><a href="/blog/tag/influencer-marketing/">Influencer marketing</a></li> <li id="menu-item-39840" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-39840"><a href="/blog/tag/user-generated-content/">UGC best practices</a></li> <li id="menu-item-39841" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-39841"><a href="/blog/tag/research/">Research reports</a></li> <li id="menu-item-39843" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-39843"><a href="/blog/tag/collect-content/">Collecting content</a></li> </ul></li></ul> </div> <div class="column is-2-mobile is-6-desktop is-flex js-bv-nav-aux is-offset-2-mobile"> <div class="Blog-V2__search is-hidden-mobile"> <form class="blog-search js-bv-searchform" role="search" method="get" id="searchform" action="https://www.bazaarvoice.com"> <div class="input"> <label>Search the blog</label> <input type="text" value="" name="s" id="s" class="js-bv-search-text" /> </div> <div class="form-submit"> <button type="submit" class="search-icon js-bv-search-btn">Send</button> </div> </form> </div> <div class="Blog-V2__nav-icon--wrapper js-bv-nav-btn is-hidden-tablet"> <div class="filter-icon is-pulled-right"> </div> </div> <div class="Blog-V2__nav-icon--wrapper js-bv-search-btn is-hidden-tablet"> <div class="search-icon is-pulled-right"> </div> </div> </div> </div> </div> </div>   <div class="Blog-V2__mobilereveals js-bv-mobilereveals inner"> <div class="container">  <div class="Blog-V2__search Blog-V2__search--no-icon js-bv-search-form"> <form class="blog-search js-bv-searchform" role="search" method="get" id="searchform" action="https://www.bazaarvoice.com"> <div class="input"> <label>Search the blog</label> <input type="text" value="" name="s" id="s" class="js-bv-search-text" /> </div> <div class="form-submit"> <button type="submit" class="search-icon js-bv-search-btn">Send</button> </div> </form> </div>   <div class="Blog-V2__hidden-nav js-bv-hidden-nav"> <ul class="Blog-V2__masthead-nav js-bv-nav"> <li class="Blog-V2__masthead-nav-item same-mobile"><div class="dropdown-filter-label">Popular Topics</div><ul id="menu-popular-topics-1" class="filter-fields"><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-39808"><a href="/blog/tag/social-commerce/">Social commerce</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-39802"><a href="/blog/tag/drive-conversion/">Product page optimization</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-39805"><a href="/blog/tag/ratings-and-reviews/">Ratings and reviews</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-39833"><a href="/blog/tag/sampling/">Sampling</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-39834"><a href="/blog/tag/insights-and-reports/">Insights & reports</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-39835"><a href="/blog/tag/elevate-marketing/">Marketing strategies</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-39836"><a href="/blog/tag/long-reads/">Long reads</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-39832"><a href="/blog/tag/culture/">Bazaarvoice culture</a></li> </ul></li><li class="Blog-V2__masthead-nav-item same-mobile"><div class="dropdown-filter-label">Popular Categories</div><ul id="menu-popular-categories-1" class="filter-fields"><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-39837"><a href="/blog/tag/social-commerce/">Social media guides</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-39838"><a href="/blog/tag/for-retail/">Retail insights</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-39839"><a href="/blog/tag/drive-conversion/">Driving conversion</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-39842"><a href="/blog/tag/influencer-marketing/">Influencer marketing</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-39840"><a href="/blog/tag/user-generated-content/">UGC best practices</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-39841"><a href="/blog/tag/research/">Research reports</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-39843"><a href="/blog/tag/collect-content/">Collecting content</a></li> </ul></li></ul> </div>  </div> </div>  </section>   <div class="progress-container"> <div class="progress-bar js-bv-scroll-pb"> </div> </div>   <section class="Single-V2__hero centered">    <div class="container">  <div class="columns"> <div class="column is-8 is-offset-2"> <h1 class="Single-V2__heading has-text-centered"> Privacy regulations: How to build a first-party data strategy </h1> </div> </div>   <div class="Single-V2__header-image"> <img width="1200" height="630" src="https://media.bazaarvoice.com/shutterstock_1499306735.jpg" class="" alt="first-party data" loading="eager" decoding="async" fetchpriority="high" srcset="https://media.bazaarvoice.com/shutterstock_1499306735.jpg 1200w, https://media.bazaarvoice.com/shutterstock_1499306735-768x403.jpg 768w, https://media.bazaarvoice.com/shutterstock_1499306735-800x420.jpg 800w, https://media.bazaarvoice.com/shutterstock_1499306735-964x506.jpg 964w, https://media.bazaarvoice.com/shutterstock_1499306735-628x330.jpg 628w, https://media.bazaarvoice.com/shutterstock_1499306735-1098x576.jpg 1098w, https://media.bazaarvoice.com/shutterstock_1499306735-720x378.jpg 720w, https://media.bazaarvoice.com/shutterstock_1499306735-432x227.jpg 432w, https://media.bazaarvoice.com/shutterstock_1499306735-1024x538.jpg 1024w, https://media.bazaarvoice.com/shutterstock_1499306735-943x495.jpg 943w, https://media.bazaarvoice.com/shutterstock_1499306735-380x200.jpg 380w, https://media.bazaarvoice.com/shutterstock_1499306735-190x100.jpg 190w, https://media.bazaarvoice.com/shutterstock_1499306735-126x66.jpg 126w, https://media.bazaarvoice.com/shutterstock_1499306735-55x29.jpg 55w, https://media.bazaarvoice.com/shutterstock_1499306735-27x14.jpg 27w, https://media.bazaarvoice.com/shutterstock_1499306735-18x9.jpg 18w, https://media.bazaarvoice.com/shutterstock_1499306735-290x152.jpg 290w, https://media.bazaarvoice.com/shutterstock_1499306735-145x76.jpg 145w, https://media.bazaarvoice.com/shutterstock_1499306735-96x50.jpg 96w, https://media.bazaarvoice.com/shutterstock_1499306735-1030x541.jpg 1030w, https://media.bazaarvoice.com/shutterstock_1499306735-515x270.jpg 515w" sizes="(max-width: 1200px) 100vw, 1200px" /> </div>  </div>  </section>   <div class="container"> <div class="Single-V2__content post-content"> <div class="columns"> <div class="column is-3 Single-V2__left-rail column-1"> <div class="Single-V2__left-rail-info">  <p class="Single-V2__date"> February 14, 2024 </p>   <div class="Single-V2__author"> By Lance Wright </div>  </div>   <div class="Single-V2__tags"> <div class="Single-V2__tags-container"> <a class="btn btn-secondary tag" href="https://www.bazaarvoice.com/blog/topic/long-reads/"> Long reads </a> <a class="btn btn-secondary tag" href="https://www.bazaarvoice.com/blog/topic/optimize-strategy/"> Optimize strategy </a> </div> </div>   <div class="Single-V2__social-share"> <a role="button" class="social-share-btn share-btn-facebook icon-facebook" tabindex="0" target="_blank" href="https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.bazaarvoice.com%2Fblog%2Fprivacy-regulations-how-to-build-a-first-party-data-strategy%2F" rel="noopener" aria-label="Share on Facebook"></a><a role="button" class="social-share-btn share-btn-twitter icon-twitter" type="button" tabindex="0" target="_blank" title="Share on twitter" href="https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.bazaarvoice.com%2Fblog%2Fprivacy-regulations-how-to-build-a-first-party-data-strategy%2F&text=Privacy+regulations%3A+How+to+build+a+first-party+data+strategy+%7C+Bazaarvoice" rel="noopener" aria-label="Share on Twitter"></a><a role="button" class="social-share-btn share-btn-linkedin icon-linkedin" tabindex="0" target="_blank" href="https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.bazaarvoice.com%2Fblog%2Fprivacy-regulations-how-to-build-a-first-party-data-strategy%2F" rel="noopener" aria-label="Share on Linkedin"></a> </div>  </div> <div class="column is-6 column-2">  <div class="Single-V2__post-body post-body"> <p>Third-party data is on the way out. Relying on third-party cookies to drive your e-commerce sales is a thing of the past — and first-party data has stepped in to fill the void. </p> <p>E-commerce and brand managers will soon have to rely on first-party data — the data you collect directly from customers yourself.</p> <p>Not just to stay compliant with privacy regulations such as the GDPR and CCPA, but because a first-party data strategy can enhance your revenue, provide value internally for your business, give you better customer data, and ultimately help you build a relationship with your customers. </p> <p class="has-large-font-size"><mark class="has-inline-color has-blue-color">Chapters:</mark></p> <ol class="wp-block-list"> <li><a href="#h-what-is-first-party-data">What is first-party data?</a></li> <li><a href="#h-how-to-use-first-party-data">How to use first-party data</a></li> <li><a href="#h-how-to-collect-first-party-data">How to collect first-party data</a></li> <li><a href="#h-first-party-data-e-commerce-strategies">First-party data e-commerce strategies</a></li> <li><a href="#h-examples-of-first-party-data-strategy-in-action">Examples of first-party data strategy in action</a></li> <li><a href="#h-maximize-your-first-party-data-with-bazaarvoice">Maximize your first-party data</a></li> </ol> <hr class="wp-block-separator has-alpha-channel-opacity" /> <hr class="wp-block-separator has-alpha-channel-opacity" /> <h2 class="wp-block-heading" id="h-what-is-first-party-data">What is first-party data?</h2> <p>First-party data is customer information and data that you collect yourself — directly from your audience. Nobody else owns this data except you. It cannot legally be sold or shared, it doesn’t follow users outside of your website, and it’s made up of two different “types” of data.</p> <h3 class="wp-block-heading" id="h-1-declarative-data">1. Declarative data</h3> <p>Declarative data is the data that your audience self-reports, such as their name, email address, location, and more. It doesn’t just have to be rote demographic data, however. It can also be data such as their income level, the number of pets they have, and more. It’s especially useful for understanding consumer behavior and finding out what triggers buying behaviors.</p> <p><strong><em>Example:</em></strong><strong> </strong>A customer informs you that they have pets: two cats. This information comes directly from the customer.</p> <h3 class="wp-block-heading" id="h-2-behavioral-data">2. Behavioral data</h3> <p>Behavioral data is data based on the activities of a site visitor. This type of data is often collected via the use of a first-party cookie or tracking pixel. This cookie is unique to your site and your site only, and never follows the user across the web. Tools like Google Analytics are commonly used in conjunction with behavioral data to analyze site performance and user behavior, giving marketers and managers granular details about what parts of their website are performing and what parts need improvement.</p> <p><strong><em>Example:</em></strong> A customer likes several cat pictures and pages on Instagram but does not explicitly tell a business they have any cats. It’s up to the business to make that inference.</p> <h2 class="wp-block-heading" id="h-how-to-use-first-party-data">How to use first-party data</h2> <p>Before you start on your first-party data strategy, there’s some housekeeping and tactics that will need looking at first.</p> <h3 class="wp-block-heading" id="h-align-with-stakeholders-on-what-first-party-data-you-ll-collect">Align with stakeholders on what first-party data you’ll collect</h3> <p>First, you need to align with stakeholders on what first-party data you’ll collect. This way, you have buy-in from everyone on your team, and everyone’s needs are equally represented. Because this first-party data will become your only data source, it needs to be as robust as possible, while still keeping within regulations.</p> <p>Aligning with stakeholders requires some prep on your end. Before meeting with the different stakeholders in your organization (managers, executives, legal, IT), come up with a list of metrics you’d like to track. Some common ones include sales interactions, emails, phone numbers, site behavior, purchase history, and common demographic information, such as age and location.</p> <p>Next, you’re going to want to run this list of possible data points by your stakeholders, justifying why you want to collect each data type and how you’re going to do it, so there isn’t any friction between departments over what data is collected and how it’s being used.</p> <h3 class="wp-block-heading" id="h-update-to-the-latest-google-analytics-data-model">Update to the latest Google Analytics data model</h3> <p>Google Analytics version 4 includes new ways to segment and track users, is GDPR and CCPA compliant, and is built to take on first-party data by utilizing AI to fill in data gaps that third-party data would ordinarily have filled.</p> <p>The ever-popular analytics tool specifically addresses issues with the retirement of third-party data and inconsistencies in cookie consent options by using AI to fill in missing customer information, meaning you can still collect and analyze user data even if you don’t have a complete user profile.</p> <p>Additionally, Google Analytics 4 helps you easily find and delete user data upon request, which means you can stay compliant with “<a href="https://gdpr.eu/right-to-be-forgotten/" target="_blank" rel="noreferrer noopener">the right to be forgotten</a>.”</p> <p>Looking to get started with a site implementation? Google has some valuable resources and a<a href="https://support.google.com/analytics/answer/10759417?hl=en" target="_blank" rel="noreferrer noopener"> step-by-step guide</a> to implementing Google Analytics 4 properties on your website’s analytics property.</p> <h3 class="wp-block-heading" id="h-build-new-personas-and-segment-your-audiences-based-on-first-party-data">Build new personas and segment your audiences based on first-party data</h3> <p>Because you’ll be using first-party data moving forward, you need your personas to be as accurate as possible; working with inaccurate or baseless buyer personas is a huge waste of time and resources. But you can’t keep relying on third-party data to build your buyer personas. Ask any marketer how accurate their third-party data is, and you’ll probably get back a “not very.”<a href="https://www2.deloitte.com/content/dam/insights/us/articles/3924_Predictably-inaccurate/DUP_Predictably-inaccurate-reprint.pdf" target="_blank" rel="noreferrer noopener"> Survey data collected by Deloitte</a> unearthed some startling facts about first-party data’s ugly cousin:</p> <ul class="wp-block-list"> <li>Over 66% of respondents said that the third-party data about them was zero to 50% accurate as a whole</li> <li>Around 71% of all third-party data was deemed inaccurate after a review by survey respondents</li> </ul> <p>As part of a first-party data strategy, personas based on first-party data are crucial to providing a personalized e-commerce marketing and advertising experience. Buyer personas based on first-party data have a number of benefits, including a 10–20% reduction in marketing and sales costs, a 20% higher customer satisfaction rate, a 10–15% increase in sales conversion rates, and a 20–30% increase in employee engagement.</p> <p>Start by leveraging all the first-party data you can to build your personas. This might include data like location, age, purchase history, audience research, CRM data, or user account information, all of which can be consensually collected without the use of third-party data or cookies.</p> <p>How you divide your customer base is entirely up to you. But some common shopper segmentations include: </p> <ul class="wp-block-list"> <li>Shared characteristics and behaviors</li> <li>Common interests</li> <li>Demographics</li> <li>Region</li> <li>Purchase or browser history</li> <li>Frequent shoppers or buyers</li> <li>New customers</li> <li>Recent cart abandoners</li> <li>Browsing or buying habits</li> <li>Engagement levels</li> <li>Average AOV (e.g. big spenders, sales hunters, etc.)</li> </ul> <h3 class="wp-block-heading" id="h-build-a-data-governance-strategy-that-keeps-you-compliant">Build a data governance strategy that keeps you compliant</h3> <p>Data governance is the process of<a href="https://www.striim.com/what-is-data-ingestion-and-why-this-technology-matters/" target="_blank" rel="noreferrer noopener"> ingesting data</a> and managing that data’s lifecycle from creation to storage to deletion.</p> <p>Both the GDPR and CCPA have clauses that allow users to request their data be deleted — “<a href="https://gdpr.eu/right-to-be-forgotten/" target="_blank" rel="noreferrer noopener">the right to be forgotten</a>” and “<a href="https://www.termsfeed.com/blog/ccpa-different-gdpr/#Right_Of_Erasure_Deletion" target="_blank" rel="noreferrer noopener">right to erasure</a>.” Data governance strategies play a huge role in both of these clauses — you can’t comply with a data deletion request if you can’t easily find and manage that data in the first place.</p> <p>Failure to govern your first-party and third-party data in accordance with regulations could put you in regulatory hot water. The GDPR imposes stiff fines for companies who fail to comply. Amazon was hit with a massive<a href="https://www.cnbc.com/2021/07/30/amazon-hit-with-fine-by-eu-privacy-watchdog-.html" target="_blank" rel="noreferrer noopener"> $887 million fine</a> for not complying with the GDPR.</p> <p>Failure to govern your first-party and third-party data in accordance with regulations could put you in regulatory hot water.</p> <p>Building a data governance strategy requires you to consult with two teams: legal and IT. Legal will be able to tell you what needs to happen to the data you have from a governance standpoint. IT will be able to help you find a solution to managing your data.</p> <h3 class="wp-block-heading" id="h-start-collecting-first-party-cookies-in-place-of-third-party-cookies">Start collecting first-party cookies in place of third-party cookies</h3> <p>You may have seen those popups on some websites asking to place cookies on your browsers while also offering you the chance to opt in or out of data collection. That’s how first-party cookies are placed in a way that’s compliant with regulations — and it’s a crucial aspect of your first-party data strategy. There’s a few key ideas at work here:</p> <ul class="wp-block-list"> <li>Customer information gathered from first-party cookies is gathered consensually</li> <li>This data is being used on this site and only on this site and will not follow the user across the web</li> </ul> <p>Ordinarily, companies use third-party cookies — cookies that have been placed on users’ browsers by third-party sites — to gather customer data. These cookies are placed without the consent of the user, directly violating the GDPR and CCPA, which prohibit the non-consensual placement of third-party cookies. How do you start collecting first-party cookies?</p> <p>You can do this manually by consulting the different teams in your org about how you’re going to implement a first-party cookie strategy. Design the language and copy, then take your plan to legal, and finally to IT, who can implement a first-party cookie solution. </p> <p>If you’re a small or medium-sized business, services like Cookiebot can help you set up collection popups. Larger organizations can rely on tools like OneTrust to do this at scale.</p> <h3 class="wp-block-heading" id="h-value-exchange">Value exchange</h3> <p>Value exchange is a tactic used to entice customers into exchanging their personal information for high-value content or services (you might recognize this as giving your email in exchange for an e-book or a discount from a company). Value exchange is consensual data collection that’s compliant with the GDPR and CCPA, and it’s mutually beneficial to your business and the customer. It’s a win-win that provides some great, long-term benefits.</p> <p>Common value exchange tactics are to offer discounts, which help you gather emails, and loyalty programs, which can improve your bottom line and your brand’s relationship with your customers. You get their data and earn their trust, and the customer gets a valuable piece of content, item, or service.</p> <p>Additionally, it represents your commitment to user privacy and data transparency. You’re being upfront about what you’re collecting, why, and what the customer is getting in exchange for their data. This type of approach is great for building goodwill with your customers and helps you stay compliant with regulations.</p> <h2 class="wp-block-heading" id="h-how-to-collect-first-party-data">How to collect first-party data</h2> <p>Collecting first-party data starts with building users’ trust, gaining their consent, engaging the customers in ways that prompt them to volunteer information, and having the right tech to gather first-party data in place. Here are some tried-and-true methods of collecting first-party data:</p> <p><strong>Be transparent about the data you </strong><strong><em>do</em></strong><strong> collect</strong>. Customer trust is built on transparency, but<a href="https://www2.deloitte.com/content/dam/Deloitte/uk/Documents/risk/deloitte-uk-risk-gdpr-six-months-on.pdf"> one in five consumers</a> still believe businesses don’t care about privacy. Separate your business from the pack by explaining how you’re going to use the data you <em>do</em> collect and how it’s being collected in your cookie consent popup.</p> <p><strong>Ask for reviews from customers</strong>. Asking for<a href="https://www.bazaarvoice.com/resources/how-to-get-more-reviews-for-your-business/"> customers to review products</a> in your e-commerce store is not only a great way to improve your sales performance but also gain access to customer data consensually.</p> <p><strong>Offer quizzes to your customers in exchange for personalized recommendations</strong>. Customers like<a href="https://www.bazaarvoice.com/blog/how-to-launch-a-successful-personalized-marketing-strategy/"> personalized product or content</a> recommendations —<a href="https://www.mckinsey.com/industries/retail/our-insights/how-retailers-can-keep-up-with-consumers"> 35% of Amazon purchases</a> come from product recommendations, and 75% of Netflix watches come from recommendations based on customer data. Learning a buyer’s likes, dislikes, and interests is a great way to improve the customer experience, your ROI, and consensually gather first-party data.</p> <p><strong>Let customers make accounts in your e-commerce store</strong>. Accounts are a veritable treasure trove of first-party data. By letting customers volunteer information via user-created profiles, you give them an incentive to return to your e-commerce store and can also mine their accounts for useful bits of data.</p> <p><strong>Reward repeat customers with a loyalty program</strong>. Building a<a href="https://www.bazaarvoice.com/resources/how-to-build-a-successful-customer-loyalty-program/"> successful customer loyalty program</a> provides you with a dynamic source of customer data — a data source that is constantly evolving and is updated by the customer — as well as better sales numbers and<a href="https://www.bazaarvoice.com/blog/brand-loyalty-why-it-matters-and-how-to-measure-it/"> increasing your brand loyalty</a>. It’s a win-win for everyone.</p> <p><strong>Ask users to participate in surveys</strong>. Customer satisfaction surveys are an excellent way of<a href="https://www.bazaarvoice.com/blog/how-and-why-to-generate-user-generated-content-from-a-customer-satisfaction-survey/"> improving your products and services</a>. Surveys can also function as a source of first-party data, giving you the ability to tie interactions back to specific customers so you can identify points of friction within your e-commerce store or customer journey.</p> <h2 class="wp-block-heading" id="h-first-party-data-e-commerce-strategies">First-party data e-commerce strategies</h2> <p>Follow these best-practices for using first-party data to drive e-commerce growth.</p> <h3 class="wp-block-heading" id="h-retarget-hesitant-shoppers">Retarget hesitant shoppers</h3> <p>Retargeting is a super effective way to use first-party data to reach customers who have shown interest in your products but haven’t completed a purchase. Use data from website visits to create targeted ads that remind them about their viewed or wishlisted products or items left in their carts.</p> <p>This subtle-yet-not-so-subtle nudge brings reluctant customers back to your site and also nudges them to complete their purchases.</p> <h3 class="wp-block-heading" id="h-generate-personalized-product-recommendations-and-promotions">Generate personalized product recommendations and promotions</h3> <p>With <a href="https://www.zippia.com/advice/personalization-statistics/" target="_blank" rel="noreferrer noopener">91% of consumers</a> more likely to shop with brands that provide relevant offers and recommendations, implementing this strategy into your e-commerce marketing plan is a no-brainer. Utilize purchase and browsing history to tailor offers and product recommendations that are most likely to appeal to each customer.</p> <p>These can be displayed on product pages, in email campaigns, and even during the checkout process, and should include related or complementary items that encourage upsells and cross-sells to <a href="https://www.bazaarvoice.com/blog/15-ways-to-increase-average-order-value-and-win-over-customers/" target="_blank" rel="noreferrer noopener">increase average order value</a>.</p> <h3 class="wp-block-heading" id="h-enhance-the-shopper-journey">Enhance the shopper journey</h3> <p>Strengthening customer relationships is paramount for any e-commerce business’s growth. The stronger the relationship, the greater the trust. And the greater the trust, the deeper the loyalty — which just so happens to convert to higher online revenue. </p> <p>Analyze your first-party data to identify any pain points and areas for improvement. This will allow you to optimize the customer experience by reducing any friction throughout the conversion funnel. For example, your first-party data might highlight that many of your customers make their exit during checkout after they see limited payment options.</p> <p>So then you could add more payment methods, such as buy now, pay later.</p> <h3 class="wp-block-heading" id="h-strengthen-your-loyalty-program">Strengthen your loyalty program</h3> <p>A recent study found that <a href="https://www.merkle.com/en/merkle-now/ebooks/2022-loyalty-barometer-report.html" target="_blank" rel="noreferrer noopener">79% of consumers</a> are more likely to do business with a brand because of its <a href="https://www.bazaarvoice.com/blog/brand-loyalty-examples-that-reward-your-customers-and-your-business/" target="_blank" rel="noreferrer noopener">loyalty program</a>, which translates to increased customer retention and revenue. Your best approach for making your loyalty program a reason that shoppers seek out your business?</p> <p>Begin by using your first-party data, such as shopper preferences and previous purchases, to tailor your rewards to each customer. </p> <p>And with third-party data going away, loyalty programs are going to be more important than ever when it comes to customers actively sharing their information. With a well-executed, personalized loyalty program, you can increase your <a href="https://www.bazaarvoice.com/blog/how-to-increase-customer-lifetime-value-a-guide/" target="_blank" rel="noreferrer noopener">customers’ lifetime value</a>, drive repeat purchases, and create champions for your brand.</p> <h3 class="wp-block-heading" id="h-target-shopping-cart-ditchers">Target shopping cart ditchers</h3> <p>Customers often leave your site and abandon their full shopping basket with no intention of ever returning to complete a purchase. While this might seem like a waste of time, it’s actually a great opportunity to build connections with online consumers you might never have heard from again.</p> <p>First-party data can identify those who have recently <a href="https://www.bazaarvoice.com/blog/shopping-cart-abandonment-why-it-happens-and-how-to-prevent-it/" target="_blank" rel="noreferrer noopener">abandoned shopping carts</a>, and you can then send targeted email reminders or offers to encourage them to complete the purchase. This strategy is proven to work well, especially when an incentive like a limited-time offer is included. </p> <p>Looking to catch cart abandoners before they leave your site? Machine learning tech (<a href="https://www.bazaarvoice.com/products/" target="_blank" rel="noreferrer noopener">like Bazaarvoice</a>) can use first party data to identify when a shopper is likely to abandon, and intercept before they’ve made their exit.</p> <h3 class="wp-block-heading" id="h-implement-dynamic-pricing">Implement dynamic pricing</h3> <p>Dynamic pricing can help you maximize revenue by charging different prices to different customers at different times, optimizing based on each consumer’s willingness to pay. Determine whether this hyper-personalization strategy could benefit you by looking at first-party data like customer preferences, buying behavior, and historical purchases.</p> <p>You’ll also want to take a look at competitor pricing to ensure you’re not over (or under) reaching. From here, you can adjust prices based on your customer segment and offer discounts to customer groups who would benefit from them most to encourage purchases.</p> <h3 class="wp-block-heading" id="h-create-personalized-campaigns">Create personalized campaigns</h3> <p>A large part of your marketing budget is likely going toward advertising. Take your wealth of first-party data, including purchase history, browsing behavior, and demographics, and use it to create highly targeted campaigns that spark interest in your segmented groups.</p> <p>For instance, a furniture retailer may target a group that has all purchased the same sectional with ads featuring a matching chair or ottoman, along with a limited-time discount if they buy it within a set time frame.</p> <h3 class="wp-block-heading" id="h-don-t-forget-to-test-your-strategies">Don’t forget to test your strategies</h3> <p>Testing different strategies and messages based on first-party data is paramount to determining what resonates best with your audience.</p> <p>Make sure to continuously refine your marketing and personalization strategies using A/B testing, and experimenting with different messaging, offers, and channels.</p> <p>You can then use first-party data to measure the impact of these changes on key metrics like conversion rates, click-through rates, bounce rates, and average order value.</p> <h2 class="wp-block-heading" id="h-examples-of-first-party-data-strategy-in-action">Examples of first-party data strategy in action</h2> <p>First-party data is used like any dataset to improve your products, services, revenue numbers, or processes. In the following examples, you’ll notice a common thread throughout: a strong first-party data strategy is in place, and best-practice data collection techniques are used to do a lot more than just target customers for ads or remarketing.</p> <h3 class="wp-block-heading" id="h-b2c-the-slipper-store">B2C — The slipper store</h3> <p>An e-commerce store selling fun and stylized slippers severed its ties with its data vendor in order to build a first-party data strategy. Upon visiting its website, users are greeted with a prompt asking for their email and phone number in exchange for a 20% off coupon. The user fills in the form and collects their discount.</p> <p>During checkout, the user is then prompted to create an account to speed along the transaction and manage future purchases. The customer creates an account, enters their shipping and billing information, and completes the transaction. The e-commerce store now has some data points it can use to help improve its products or services.</p> <p>But that’s not all: first-party data can be used to retarget and nurture leads during the sales process.</p> <h3 class="wp-block-heading" id="h-b2b-applicant-tracking-software-vendor">B2B — Applicant tracking software vendor</h3> <p>An applicant tracking software (ATS) has a new website and a blog it’s using to capture organic leads. Employees notice that while the blog itself is attracting a fair number of leads for the company, once users navigate to the rest of the website, they bounce within seconds, most never completing an action beyond clicking through a few pages.</p> <p>The company’s first-party data strategy helps uncover the problem. Using a first-party data cookie and Google Analytics 4, the vendor can see the users coming in via the blog, attempting to schedule a demo with the CTA link on the homepage, and then bouncing. Upon analysis, the vendor realizes that the form isn’t opening when users click the “schedule a demo” CTA. They re-work the form but have another problem on their hands: the vendor has no way of remarketing to leads who didn’t convert.</p> <p>They turn to first-party data to help. The vendor creates high-quality e-books and assets and then gates them at the bottom of their highest-performing blogs, asking for some basic customer information, such as their email and phone number. Now the vendor can send personalized email content to their leads, educating them on the benefits of ATS in their business and qualifying them for a sales conversation.</p> <h2 class="wp-block-heading" id="h-maximize-your-first-party-data-with-bazaarvoice">Maximize your first-party data with Bazaarvoice</h2> <p>E-commerce managers and brand managers who don’t embrace first-party data are living on borrowed time. Regulations such as the GDPR and CCPA, in conjunction with unanimous motions to quash third-party data and cookies, have put additional pressure on businesses, that often don’t have the time or resources to prepare for third-party data’s retirement.</p> <p>An easy solution is<a href="https://www.bazaarvoice.com/products/insights-and-reports/" target="_blank" rel="noreferrer noopener"> insights and reports tools from Bazaarvoice</a>. Rather than waste time hiring third parties, the tools help you analyze customer behavior and sentiment, build your brand, and source more reviews to diversify the voices in your first-party data strategy.</p> <a class="btn btn-secondary global-modal-link" data-target="global-modal" style="font-family: 'gibsonsemibold', Helvetica, Arial, sans-serif !important;font-size: 1.4rem !important">Get started</a>  <div class="Single-V2__author-info"> <div class="columns is-gapless is-mobile"> <div class="column is-2"> <div class="author-photo"> <img src="https://www.bazaarvoice.com/wp-content/uploads/userphoto/318.jpeg" alt="Lance Wright" width="150" height="105" class="photo" /> </div> </div> <div class="column is-10"> <p class="Single-V2__author-name"> Lance Wright </p> <p class="Single-V2__author-description"> Vice President, Information Security & Privacy </p> <a href="https://www.bazaarvoice.com/blog/author/lancewright/" class="Single-V2__author-link"> Read more from Lance </a> </div> </div> </div>  </div>  <div class="Single-V2__related"> <div class="columns is-multiline"> <div class="column is-6-widescreen is-12-tablet"> <h4> More great content </h4> <div class="Single-V2__related-wrapper"> <div class="Single-V2__related-item"> <a class="card-wrapper" href="https://www.bazaarvoice.com/blog/agency-success-starts-here-the-2025-creator-marketing-blueprint/"> <div class="columns is-gapless is-mobile"> <div class="column is-3"> <div class="Single-V2__related-img"> <img width="1030" height="541" src="https://media.bazaarvoice.com/Blog-banner-FY25-Q2-SS-10.23-2025-Tinuiti-webinar-1030x541.png" class="card-header-image" alt="Bazaarvoice and Tinuit Webinar blog" decoding="async" srcset="https://media.bazaarvoice.com/Blog-banner-FY25-Q2-SS-10.23-2025-Tinuiti-webinar-1030x541.png 1030w, https://media.bazaarvoice.com/Blog-banner-FY25-Q2-SS-10.23-2025-Tinuiti-webinar-768x403.png 768w, https://media.bazaarvoice.com/Blog-banner-FY25-Q2-SS-10.23-2025-Tinuiti-webinar-800x420.png 800w, https://media.bazaarvoice.com/Blog-banner-FY25-Q2-SS-10.23-2025-Tinuiti-webinar-964x506.png 964w, https://media.bazaarvoice.com/Blog-banner-FY25-Q2-SS-10.23-2025-Tinuiti-webinar-628x330.png 628w, https://media.bazaarvoice.com/Blog-banner-FY25-Q2-SS-10.23-2025-Tinuiti-webinar-1098x576.png 1098w, https://media.bazaarvoice.com/Blog-banner-FY25-Q2-SS-10.23-2025-Tinuiti-webinar-720x378.png 720w, https://media.bazaarvoice.com/Blog-banner-FY25-Q2-SS-10.23-2025-Tinuiti-webinar-432x227.png 432w, https://media.bazaarvoice.com/Blog-banner-FY25-Q2-SS-10.23-2025-Tinuiti-webinar-1024x538.png 1024w, https://media.bazaarvoice.com/Blog-banner-FY25-Q2-SS-10.23-2025-Tinuiti-webinar-943x495.png 943w, https://media.bazaarvoice.com/Blog-banner-FY25-Q2-SS-10.23-2025-Tinuiti-webinar-380x200.png 380w, https://media.bazaarvoice.com/Blog-banner-FY25-Q2-SS-10.23-2025-Tinuiti-webinar-190x100.png 190w, https://media.bazaarvoice.com/Blog-banner-FY25-Q2-SS-10.23-2025-Tinuiti-webinar-126x66.png 126w, https://media.bazaarvoice.com/Blog-banner-FY25-Q2-SS-10.23-2025-Tinuiti-webinar-55x29.png 55w, https://media.bazaarvoice.com/Blog-banner-FY25-Q2-SS-10.23-2025-Tinuiti-webinar-27x14.png 27w, https://media.bazaarvoice.com/Blog-banner-FY25-Q2-SS-10.23-2025-Tinuiti-webinar-18x9.png 18w, https://media.bazaarvoice.com/Blog-banner-FY25-Q2-SS-10.23-2025-Tinuiti-webinar-515x270.png 515w, https://media.bazaarvoice.com/Blog-banner-FY25-Q2-SS-10.23-2025-Tinuiti-webinar.png 1200w" sizes="(max-width: 1030px) 100vw, 1030px" /> </div> </div> <div class="column is-9 align-center"> <div class="card-body"> <p class="card-type blue"> Actionable insights </p> <h5> Agency Success Starts Here: The 2025 Creator Marketing Blueprint </h5> </div> </div> </div> </a> </div> <div class="Single-V2__related-item"> <a class="card-wrapper" href="https://www.bazaarvoice.com/blog/everything-you-need-to-know-about-social-content-marketing/"> <div class="columns is-gapless is-mobile"> <div class="column is-3"> <div class="Single-V2__related-img"> <img width="1030" height="541" src="https://media.bazaarvoice.com/Vibe-Blog-3-Banner-2x-1030x541.png" class="card-header-image" alt="" decoding="async" srcset="https://media.bazaarvoice.com/Vibe-Blog-3-Banner-2x-1030x541.png 1030w, https://media.bazaarvoice.com/Vibe-Blog-3-Banner-2x-768x403.png 768w, https://media.bazaarvoice.com/Vibe-Blog-3-Banner-2x-1536x807.png 1536w, https://media.bazaarvoice.com/Vibe-Blog-3-Banner-2x-2048x1076.png 2048w, https://media.bazaarvoice.com/Vibe-Blog-3-Banner-2x-1220x641.png 1220w, https://media.bazaarvoice.com/Vibe-Blog-3-Banner-2x-800x420.png 800w, https://media.bazaarvoice.com/Vibe-Blog-3-Banner-2x-1640x861.png 1640w, https://media.bazaarvoice.com/Vibe-Blog-3-Banner-2x-1592x836.png 1592w, https://media.bazaarvoice.com/Vibe-Blog-3-Banner-2x-964x506.png 964w, https://media.bazaarvoice.com/Vibe-Blog-3-Banner-2x-628x330.png 628w, https://media.bazaarvoice.com/Vibe-Blog-3-Banner-2x-1340x704.png 1340w, https://media.bazaarvoice.com/Vibe-Blog-3-Banner-2x-1098x577.png 1098w, https://media.bazaarvoice.com/Vibe-Blog-3-Banner-2x-1440x756.png 1440w, https://media.bazaarvoice.com/Vibe-Blog-3-Banner-2x-720x378.png 720w, https://media.bazaarvoice.com/Vibe-Blog-3-Banner-2x-432x227.png 432w, https://media.bazaarvoice.com/Vibe-Blog-3-Banner-2x-1024x538.png 1024w, https://media.bazaarvoice.com/Vibe-Blog-3-Banner-2x-1428x750.png 1428w, https://media.bazaarvoice.com/Vibe-Blog-3-Banner-2x-943x495.png 943w, https://media.bazaarvoice.com/Vibe-Blog-3-Banner-2x-380x200.png 380w, https://media.bazaarvoice.com/Vibe-Blog-3-Banner-2x-190x100.png 190w, https://media.bazaarvoice.com/Vibe-Blog-3-Banner-2x-126x66.png 126w, https://media.bazaarvoice.com/Vibe-Blog-3-Banner-2x-55x29.png 55w, https://media.bazaarvoice.com/Vibe-Blog-3-Banner-2x-27x14.png 27w, https://media.bazaarvoice.com/Vibe-Blog-3-Banner-2x-18x9.png 18w, https://media.bazaarvoice.com/Vibe-Blog-3-Banner-2x-515x270.png 515w" sizes="(max-width: 1030px) 100vw, 1030px" /> </div> </div> <div class="column is-9 align-center"> <div class="card-body"> <p class="card-type blue"> Acquire Content </p> <h5> Everything you need to know about social content marketing </h5> </div> </div> </div> </a> </div> <div class="Single-V2__related-item"> <a class="card-wrapper" href="https://www.bazaarvoice.com/blog/5-powerful-new-features-to-ignite-review-engagement-and-supercharge-collection/"> <div class="columns is-gapless is-mobile"> <div class="column is-3"> <div class="Single-V2__related-img"> <img width="1030" height="541" src="https://media.bazaarvoice.com/Artboard-1-copy-2-1030x541.png" class="card-header-image" alt="" decoding="async" srcset="https://media.bazaarvoice.com/Artboard-1-copy-2-1030x541.png 1030w, https://media.bazaarvoice.com/Artboard-1-copy-2-768x404.png 768w, https://media.bazaarvoice.com/Artboard-1-copy-2-800x420.png 800w, https://media.bazaarvoice.com/Artboard-1-copy-2-964x506.png 964w, https://media.bazaarvoice.com/Artboard-1-copy-2-628x330.png 628w, https://media.bazaarvoice.com/Artboard-1-copy-2-1098x577.png 1098w, https://media.bazaarvoice.com/Artboard-1-copy-2-720x378.png 720w, https://media.bazaarvoice.com/Artboard-1-copy-2-432x227.png 432w, https://media.bazaarvoice.com/Artboard-1-copy-2-1024x538.png 1024w, https://media.bazaarvoice.com/Artboard-1-copy-2-942x495.png 942w, https://media.bazaarvoice.com/Artboard-1-copy-2-380x200.png 380w, https://media.bazaarvoice.com/Artboard-1-copy-2-190x100.png 190w, https://media.bazaarvoice.com/Artboard-1-copy-2-126x66.png 126w, https://media.bazaarvoice.com/Artboard-1-copy-2-55x29.png 55w, https://media.bazaarvoice.com/Artboard-1-copy-2-27x14.png 27w, https://media.bazaarvoice.com/Artboard-1-copy-2-18x9.png 18w, https://media.bazaarvoice.com/Artboard-1-copy-2-515x271.png 515w, https://media.bazaarvoice.com/Artboard-1-copy-2.png 1201w" sizes="(max-width: 1030px) 100vw, 1030px" /> </div> </div> <div class="column is-9 align-center"> <div class="card-body"> <p class="card-type blue"> Acquire Content </p> <h5> 5 HarmonyAI-powered features to boost review engagement and collection </h5> </div> </div> </div> </a> </div> </div> </div>  <div class="column is-6-widescreen is-12-tablet Single-V2__up-next"> <h4> Up next </h4> <a class="card-wrapper" href="https://www.bazaarvoice.com/blog/what-is-a-lead-magnet-effective-ideas-and-examples/"> <div class="Single-V2__next-img"> <img width="1030" height="541" src="https://media.bazaarvoice.com/Shutterstock_2317210321-1030x541.png" class="card-header-image" alt="lead magnet" decoding="async" srcset="https://media.bazaarvoice.com/Shutterstock_2317210321-1030x541.png 1030w, https://media.bazaarvoice.com/Shutterstock_2317210321-768x403.png 768w, https://media.bazaarvoice.com/Shutterstock_2317210321-800x420.png 800w, https://media.bazaarvoice.com/Shutterstock_2317210321-964x506.png 964w, https://media.bazaarvoice.com/Shutterstock_2317210321-628x330.png 628w, https://media.bazaarvoice.com/Shutterstock_2317210321-1098x576.png 1098w, https://media.bazaarvoice.com/Shutterstock_2317210321-720x378.png 720w, https://media.bazaarvoice.com/Shutterstock_2317210321-432x227.png 432w, https://media.bazaarvoice.com/Shutterstock_2317210321-1024x538.png 1024w, https://media.bazaarvoice.com/Shutterstock_2317210321-943x495.png 943w, https://media.bazaarvoice.com/Shutterstock_2317210321-380x200.png 380w, https://media.bazaarvoice.com/Shutterstock_2317210321-190x100.png 190w, https://media.bazaarvoice.com/Shutterstock_2317210321-126x66.png 126w, https://media.bazaarvoice.com/Shutterstock_2317210321-55x29.png 55w, https://media.bazaarvoice.com/Shutterstock_2317210321-27x14.png 27w, https://media.bazaarvoice.com/Shutterstock_2317210321-18x9.png 18w, https://media.bazaarvoice.com/Shutterstock_2317210321-515x270.png 515w, https://media.bazaarvoice.com/Shutterstock_2317210321.png 1200w" sizes="(max-width: 1030px) 100vw, 1030px" /> </div> <div class="card-body"> <p class="card-type blue"> Drive conversion </p> <h5> What is a lead magnet? 10 effective ideas and examples </h5> </div> </a> </div>  </div> </div>   <div class="Single-V2__tags"> <h5 class="card-type blue"> Explore more topics </h5> <div class="Single-V2__tags-container"> <a class="btn btn-secondary tag" href="https://www.bazaarvoice.com/blog/tag/actionable-insights/">Actionable insights</a><a class="btn btn-secondary tag" href="https://www.bazaarvoice.com/blog/tag/build-loyalty/">Build loyalty</a><a class="btn btn-secondary tag" href="https://www.bazaarvoice.com/blog/tag/establish-trust/">Establish Trust</a><a class="btn btn-secondary tag" href="https://www.bazaarvoice.com/blog/tag/expert-services/">Expert services</a><a class="btn btn-secondary tag" href="https://www.bazaarvoice.com/blog/tag/gain-a-competitive-advantage/">Gain a Competitive Advantage</a><a class="btn btn-secondary tag" href="https://www.bazaarvoice.com/blog/tag/insights-and-reports/">insights and reports</a><a class="btn btn-secondary tag" href="https://www.bazaarvoice.com/blog/tag/long-reads/">Long reads</a><a class="btn btn-secondary tag" href="https://www.bazaarvoice.com/blog/tag/optimize-strategy/">Optimize strategy</a> </div> </div>  </div> <div class="column is-3 column-3"> <div class="Single-V2__right-rail js-bv-accordion sticky" data-accordion-type="tier"> <div class="Single-V2__chapters js-bv-btn accordion-item"> <h3> Chapters </h3>  <div class="js-bv-menu js-bv-hidden bv-hidden" data-elements="h2, h3" data-levels="2" data-container=".post-body"></div>  </div> <div class="Single-V2__related"> <div id="related_blog_posts-2" class="widget widget_related_blog_posts post-widget"> <div class="related-links js-bv-btn accordion-item"> <h3> Related Content </h3> <div class="js-bv-hidden bv-hidden"> <a class="related-link" href="https://www.bazaarvoice.com/blog/zero-party-data/" target="_self"> <div class="related-img"> <img width="1200" height="630" src="https://media.bazaarvoice.com/Shutterstock_1137862955.png" class="card-header-image" alt="" loading="lazy" decoding="async" srcset="https://media.bazaarvoice.com/Shutterstock_1137862955.png 1200w, https://media.bazaarvoice.com/Shutterstock_1137862955-768x403.png 768w, https://media.bazaarvoice.com/Shutterstock_1137862955-800x420.png 800w, https://media.bazaarvoice.com/Shutterstock_1137862955-964x506.png 964w, https://media.bazaarvoice.com/Shutterstock_1137862955-628x330.png 628w, https://media.bazaarvoice.com/Shutterstock_1137862955-1098x576.png 1098w, https://media.bazaarvoice.com/Shutterstock_1137862955-720x378.png 720w, https://media.bazaarvoice.com/Shutterstock_1137862955-432x227.png 432w, https://media.bazaarvoice.com/Shutterstock_1137862955-1024x538.png 1024w, https://media.bazaarvoice.com/Shutterstock_1137862955-943x495.png 943w, https://media.bazaarvoice.com/Shutterstock_1137862955-380x200.png 380w, https://media.bazaarvoice.com/Shutterstock_1137862955-190x100.png 190w, https://media.bazaarvoice.com/Shutterstock_1137862955-126x66.png 126w, https://media.bazaarvoice.com/Shutterstock_1137862955-55x29.png 55w, https://media.bazaarvoice.com/Shutterstock_1137862955-27x14.png 27w, https://media.bazaarvoice.com/Shutterstock_1137862955-18x9.png 18w, https://media.bazaarvoice.com/Shutterstock_1137862955-290x152.png 290w, https://media.bazaarvoice.com/Shutterstock_1137862955-145x76.png 145w, https://media.bazaarvoice.com/Shutterstock_1137862955-96x50.png 96w, https://media.bazaarvoice.com/Shutterstock_1137862955-1030x541.png 1030w, https://media.bazaarvoice.com/Shutterstock_1137862955-515x270.png 515w" sizes="(max-width: 1200px) 100vw, 1200px" /> </div> <div class="align-center"> Zero-party data: A personalization superpower </div> </a> <a class="related-link" href="https://www.bazaarvoice.com/blog/multi-touch-attribution-know-your-omnichannel-performance/" target="_self"> <div class="related-img"> <img width="1200" height="630" src="https://media.bazaarvoice.com/Shutterstock_371285242.png" class="card-header-image" alt="" loading="lazy" decoding="async" srcset="https://media.bazaarvoice.com/Shutterstock_371285242.png 1200w, https://media.bazaarvoice.com/Shutterstock_371285242-768x403.png 768w, https://media.bazaarvoice.com/Shutterstock_371285242-800x420.png 800w, https://media.bazaarvoice.com/Shutterstock_371285242-964x506.png 964w, https://media.bazaarvoice.com/Shutterstock_371285242-628x330.png 628w, https://media.bazaarvoice.com/Shutterstock_371285242-1098x576.png 1098w, https://media.bazaarvoice.com/Shutterstock_371285242-720x378.png 720w, https://media.bazaarvoice.com/Shutterstock_371285242-432x227.png 432w, https://media.bazaarvoice.com/Shutterstock_371285242-1024x538.png 1024w, https://media.bazaarvoice.com/Shutterstock_371285242-943x495.png 943w, https://media.bazaarvoice.com/Shutterstock_371285242-380x200.png 380w, https://media.bazaarvoice.com/Shutterstock_371285242-190x100.png 190w, https://media.bazaarvoice.com/Shutterstock_371285242-126x66.png 126w, https://media.bazaarvoice.com/Shutterstock_371285242-55x29.png 55w, https://media.bazaarvoice.com/Shutterstock_371285242-27x14.png 27w, https://media.bazaarvoice.com/Shutterstock_371285242-18x9.png 18w, https://media.bazaarvoice.com/Shutterstock_371285242-290x152.png 290w, https://media.bazaarvoice.com/Shutterstock_371285242-145x76.png 145w, https://media.bazaarvoice.com/Shutterstock_371285242-96x50.png 96w, https://media.bazaarvoice.com/Shutterstock_371285242-1030x541.png 1030w, https://media.bazaarvoice.com/Shutterstock_371285242-515x270.png 515w" sizes="(max-width: 1200px) 100vw, 1200px" /> </div> <div class="align-center"> Multi-touch attribution: Know your omnichannel performance </div> </a> <a class="related-link" href="https://www.bazaarvoice.com/blog/how-to-launch-a-successful-personalized-marketing-strategy/" target="_self"> <div class="related-img"> <img width="1200" height="630" src="https://media.bazaarvoice.com/Partnership-Blog-Header-1200-%C3%97-630-px-2.png" class="card-header-image" alt="" loading="lazy" decoding="async" srcset="https://media.bazaarvoice.com/Partnership-Blog-Header-1200-%C3%97-630-px-2.png 1200w, https://media.bazaarvoice.com/Partnership-Blog-Header-1200-%C3%97-630-px-2-768x403.png 768w, https://media.bazaarvoice.com/Partnership-Blog-Header-1200-%C3%97-630-px-2-800x420.png 800w, https://media.bazaarvoice.com/Partnership-Blog-Header-1200-%C3%97-630-px-2-964x506.png 964w, https://media.bazaarvoice.com/Partnership-Blog-Header-1200-%C3%97-630-px-2-628x330.png 628w, https://media.bazaarvoice.com/Partnership-Blog-Header-1200-%C3%97-630-px-2-1098x576.png 1098w, https://media.bazaarvoice.com/Partnership-Blog-Header-1200-%C3%97-630-px-2-720x378.png 720w, https://media.bazaarvoice.com/Partnership-Blog-Header-1200-%C3%97-630-px-2-432x227.png 432w, https://media.bazaarvoice.com/Partnership-Blog-Header-1200-%C3%97-630-px-2-1024x538.png 1024w, https://media.bazaarvoice.com/Partnership-Blog-Header-1200-%C3%97-630-px-2-943x495.png 943w, https://media.bazaarvoice.com/Partnership-Blog-Header-1200-%C3%97-630-px-2-380x200.png 380w, https://media.bazaarvoice.com/Partnership-Blog-Header-1200-%C3%97-630-px-2-190x100.png 190w, https://media.bazaarvoice.com/Partnership-Blog-Header-1200-%C3%97-630-px-2-126x66.png 126w, https://media.bazaarvoice.com/Partnership-Blog-Header-1200-%C3%97-630-px-2-55x29.png 55w, https://media.bazaarvoice.com/Partnership-Blog-Header-1200-%C3%97-630-px-2-27x14.png 27w, https://media.bazaarvoice.com/Partnership-Blog-Header-1200-%C3%97-630-px-2-18x9.png 18w, https://media.bazaarvoice.com/Partnership-Blog-Header-1200-%C3%97-630-px-2-1030x541.png 1030w, https://media.bazaarvoice.com/Partnership-Blog-Header-1200-%C3%97-630-px-2-515x270.png 515w" sizes="(max-width: 1200px) 100vw, 1200px" /> </div> <div class="align-center"> How to launch a successful personalized marketing strategy </div> </a> <a class="related-link" href="https://www.bazaarvoice.com/blog/how-to-use-consumer-insights/" target="_self"> <div class="related-img"> <img width="1200" height="630" src="https://media.bazaarvoice.com/shutterstock_1584410122.jpg" class="card-header-image" alt="" loading="lazy" decoding="async" srcset="https://media.bazaarvoice.com/shutterstock_1584410122.jpg 1200w, https://media.bazaarvoice.com/shutterstock_1584410122-768x403.jpg 768w, https://media.bazaarvoice.com/shutterstock_1584410122-800x420.jpg 800w, https://media.bazaarvoice.com/shutterstock_1584410122-964x506.jpg 964w, https://media.bazaarvoice.com/shutterstock_1584410122-628x330.jpg 628w, https://media.bazaarvoice.com/shutterstock_1584410122-1098x576.jpg 1098w, https://media.bazaarvoice.com/shutterstock_1584410122-720x378.jpg 720w, https://media.bazaarvoice.com/shutterstock_1584410122-432x227.jpg 432w, https://media.bazaarvoice.com/shutterstock_1584410122-1024x538.jpg 1024w, https://media.bazaarvoice.com/shutterstock_1584410122-943x495.jpg 943w, https://media.bazaarvoice.com/shutterstock_1584410122-380x200.jpg 380w, https://media.bazaarvoice.com/shutterstock_1584410122-190x100.jpg 190w, https://media.bazaarvoice.com/shutterstock_1584410122-126x66.jpg 126w, https://media.bazaarvoice.com/shutterstock_1584410122-55x29.jpg 55w, https://media.bazaarvoice.com/shutterstock_1584410122-27x14.jpg 27w, https://media.bazaarvoice.com/shutterstock_1584410122-18x9.jpg 18w, https://media.bazaarvoice.com/shutterstock_1584410122-290x152.jpg 290w, https://media.bazaarvoice.com/shutterstock_1584410122-145x76.jpg 145w, https://media.bazaarvoice.com/shutterstock_1584410122-96x50.jpg 96w, https://media.bazaarvoice.com/shutterstock_1584410122-1030x541.jpg 1030w, https://media.bazaarvoice.com/shutterstock_1584410122-515x270.jpg 515w" sizes="(max-width: 1200px) 100vw, 1200px" /> </div> <div class="align-center"> How to use consumer insights to elevate your marketing strategy </div> </a> </div> </div> </div> </div> </div> </div> </div> </div> </div>   <div class="subscription"> <h5 class="subscription__title">Want the latest content delivered straight to your inbox? Join our monthly newsletter.</h5> <div class="subscription__signup"> <input type="email" placeholder="Enter your email" class="subscription-text-box" data-marketo-target="CTABlock-4392" tabindex="0"></input> <button class="subscription__btn global-modal-link" data-target="CTABlock-4392" data-source="marketo" data-click-type="modal" data-click-text="hero"> Subscribe </button> </div> </div>  </main> <div class="modal global-modal" id="global-modal" role="dialog" aria-label="Get Started"> <div class="modal-background js-bv-modal-close" data-target="global-modal"></div> <div class="modal-content">  <div class="modal-cta-container is-hidden-tablet"> <div class="modal-cta-button"> <h6 class="modal-cta-heading">Want to answer questions at retailer websites?</h6> <p class="modal-cta-body">Respond to consumer questions in real-time.</p> <a class="modal-cta-link" href="https://www.bazaarvoice.com/products/questions-and-answers/">Get started with Connections now</a> </div> <div class="modal-cta-button"> <h6 class="modal-cta-heading">Looking to sample and review products?</h6> <p class="modal-cta-body">Receive products from your favorite brands in exchange for honest reviews.</p> <a class="modal-cta-link" href="https://www.influenster.com/">Join our Influenster community</a> </div> </div>  <a href="#" class="global-modal-close js-bv-modal-close small-link" data-target="global-modal"> Close </a> <div class="columns modal-content-inner"> <div class="column is-12"> <div id="form"> <div class="columns global-modal-title"> <div class="column is-12"> <h4 class="global-title">Get started</h4> <p class="global-subtitle"> Tell us a little about yourself, and our sales team will be in touch shortly. </p> </div> </div> <form class="flag marketo-request-demo-form" data-form-type="demo" data-formId="2234" id="mktoForm_2234"> </form>  <div class="modal-cta-container is-hidden-mobile"> <div class="modal-cta-button"> <h6 class="modal-cta-heading">Want to answer questions at retailer websites?</h6> <p class="modal-cta-body">Respond to consumer questions in real-time.</p> <a class="modal-cta-link" href="https://www.bazaarvoice.com/products/questions-and-answers/">Get started with Connections now</a> </div> <div class="modal-cta-button"> <h6 class="modal-cta-heading">Looking to sample and review products?</h6> <p class="modal-cta-body">Receive products from your favorite brands in exchange for honest reviews.</p> <a class="modal-cta-link" href="https://www.influenster.com/">Join our Influenster community</a> </div> </div> </div> <div class="form-completed" id="form-completed-2234" style="display: none"> <h4>Thank You</h4> <p> Thank you for your interest in Bazaarvoice. A member of our team will be in touch shortly to talk about how Bazaarvoice can help you reach your business goals. </p> </div> </div> </div> </div> </div> <footer> <div class="container"> <div class="breadcrumbs" aria-label="breadcrumbs"><ul></span></span><a href="https://www.bazaarvoice.com/"><li><div><img src="https://www.bazaarvoice.com/wp-content/themes/bazaarvoice-v2/images/global/bv-logo.svg" width="19" height="19" aria-label="Bazaarvoice homepage" alt="Bazaarvoice homepage"/></div></li></a></span> <li class="breadcrumb-separator" aria-hidden="true">></li> </span><a href="https://www.bazaarvoice.com/blog/"><li>Blog</li></a></span> <li class="breadcrumb-separator" aria-hidden="true">></li> </span><a href="https://www.bazaarvoice.com/blog/topic/long-reads/"><li class="breadcrumb_parent">Long Reads</li></a></span> <li class="breadcrumb-separator" aria-hidden="true">></li> <span class="breadcrumb_last" aria-current="page"><li>Privacy regulations: How to build a first-party data strategy</li></span></span></ul></div> <div class="footer-menu footer-breadcrumbs-padding"> <div class="columns">  <div class="column is-6 toogle-footer-menu"> <p class="footer-nav-titles">Platform</p><div class="footer-nav products-nav"><ul id="menu-platform" class="menu"><li id="menu-item-32572" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-32572"><a href="https://www.bazaarvoice.com/products/sampling/" data-click-type="footer" data-click-text="Sampling">Sampling</a></li> <li id="menu-item-32573" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-32573"><a href="https://www.bazaarvoice.com/products/always-on-content/" data-click-type="footer" data-click-text="Always-on Content">Always-on Content</a></li> <li id="menu-item-44160" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-44160"><a href="https://www.bazaarvoice.com/products/creator-partnerships/" data-click-type="footer" data-click-text="Creator Partnerships">Creator Partnerships</a></li> <li id="menu-item-32574" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-32574"><a href="https://www.bazaarvoice.com/products/ratings-and-reviews/" data-click-type="footer" data-click-text="Ratings & Reviews">Ratings & Reviews</a></li> <li id="menu-item-32575" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-32575"><a href="https://www.bazaarvoice.com/products/questions-and-answers/" data-click-type="footer" data-click-text="Questions & Answers">Questions & Answers</a></li> <li id="menu-item-32576" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-32576"><a href="https://www.bazaarvoice.com/products/social-commerce/" data-click-type="footer" data-click-text="Social Commerce">Social Commerce</a></li> <li id="menu-item-32577" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-32577"><a href="https://www.bazaarvoice.com/products/retail-syndication/" data-click-type="footer" data-click-text="Retail Syndication">Retail Syndication</a></li> <li id="menu-item-32578" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-32578"><a href="https://www.bazaarvoice.com/products/social-media-management/" data-click-type="footer" data-click-text="Social Media Management">Social Media Management</a></li> <li id="menu-item-32579" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-32579"><a href="https://www.bazaarvoice.com/products/brand-activation/" data-click-type="footer" data-click-text="In-store & Digital Activations">In-store & Digital Activations</a></li> <li id="menu-item-32580" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-32580"><a href="https://www.bazaarvoice.com/products/insights-and-reports/" data-click-type="footer" data-click-text="Insights & Reports">Insights & Reports</a></li> <li id="menu-item-32581" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-32581"><a href="https://www.bazaarvoice.com/services/" data-click-type="footer" data-click-text="Services">Services</a></li> <li id="menu-item-32582" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-32582"><a href="https://www.bazaarvoice.com/products/managed-sampling/" data-click-type="footer" data-click-text="Managed Sampling">Managed Sampling</a></li> <li id="menu-item-49563" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-49563"><a href="https://www.bazaarvoice.com/products/bazaarvoice-affable-ai/" data-click-type="footer" data-click-text="Bazaarvoice Affable.ai">Bazaarvoice Affable.ai</a></li> <li id="menu-item-50073" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-50073"><a href="https://www.bazaarvoice.com/products/contextual-commerce/" data-click-type="footer" data-click-text="Contextual Commerce">Contextual Commerce</a></li> </ul></div> </div>  <div class="column is-2 no-padding">  <div class="column toogle-footer-menu"> <p class="footer-nav-titles">Resources</p><div class="footer-nav"><ul id="menu-resources" class="menu"><li id="menu-item-8880" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8880"><a href="https://www.bazaarvoice.com/resources/" data-click-type="footer" data-click-text="Resources Hub">Resources Hub</a></li> <li id="menu-item-8881" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-8881"><a href="https://www.bazaarvoice.com/blog/" data-click-type="footer" data-click-text="Blog">Blog</a></li> <li id="menu-item-8882" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8882"><a href="https://www.bazaarvoice.com/success-stories/" data-click-type="footer" data-click-text="Case Studies">Case Studies</a></li> <li id="menu-item-40159" class="menu-item menu-item-type-post_type menu-item-object-post menu-item-40159"><a href="https://www.bazaarvoice.com/blog/the-complete-guide-to-ugc/" data-click-type="footer" data-click-text="What is UGC?">What is UGC?</a></li> </ul></div> </div>  </div>  <div class="column is-2 toogle-footer-menu"> <p class="footer-nav-titles">Company</p><div class="footer-nav"><ul id="menu-company" class="menu"><li id="menu-item-17333" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-17333"><a href="https://www.bazaarvoice.com/company/" data-click-type="footer" data-click-text="About Bazaarvoice">About Bazaarvoice</a></li> <li id="menu-item-18611" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-18611"><a href="https://www.bazaarvoice.com/company/the-bazaarvoice-advantage/" data-click-type="footer" data-click-text="The Bazaarvoice Advantage">The Bazaarvoice Advantage</a></li> <li id="menu-item-22719" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-22719"><a href="https://www.bazaarvoice.com/company/bazaarvoice-faqs/" data-click-type="footer" data-click-text="FAQs">FAQs</a></li> <li id="menu-item-18610" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-18610"><a href="https://www.bazaarvoice.com/company/trust/" data-click-type="footer" data-click-text="Trust">Trust</a></li> <li id="menu-item-17276" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-17276"><a href="https://www.bazaarvoice.com/company/careers/" data-click-type="footer" data-click-text="Careers">Careers</a></li> <li id="menu-item-98" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-98"><a href="https://www.bazaarvoice.com/press/" data-click-type="footer" data-click-text="Press">Press</a></li> <li id="menu-item-316" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-316"><a href="https://www.bazaarvoice.com/events/" data-click-type="footer" data-click-text="Bazaarvoice Events">Bazaarvoice Events</a></li> <li id="menu-item-4506" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4506"><a href="https://www.bazaarvoice.com/updates/" data-click-type="footer" data-click-text="Product Updates">Product Updates</a></li> <li id="menu-item-11452" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-11452"><a href="https://www.bazaarvoice.com/company/partner-program/" data-click-type="footer" data-click-text="Partner Program">Partner Program</a></li> <li id="menu-item-99" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-99"><a href="https://www.bazaarvoice.com/contact/" data-click-type="footer" data-click-text="Contact">Contact</a></li> <li id="menu-item-49944" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-49944"><a href="https://www.bazaarvoice.com/pricing/" data-click-type="footer" data-click-text="Pricing">Pricing</a></li> </ul></div> </div>  <div class="column is-2 no-padding"> <div class="column toogle-footer-menu"> <p class="footer-nav-titles">Client services & support</p><div class="footer-nav"><ul id="menu-client-services-support" class="menu"><li id="menu-item-104" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-104"><a target="_blank" rel="noopener" href="https://support.bazaarvoice.com/" data-click-type="footer" data-click-text="Customer Support">Customer Support</a></li> <li id="menu-item-105" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-105"><a target="_blank" rel="noopener" href="https://docs.bazaarvoice.com" data-click-type="footer" data-click-text="Knowledge Base">Knowledge Base</a></li> <li id="menu-item-106" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-106"><a target="_blank" rel="noopener" href="https://developers.bazaarvoice.com/" data-click-type="footer" data-click-text="Developers">Developers</a></li> <li id="menu-item-107" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-107"><a target="_blank" rel="noopener" href="https://status.bazaarvoice.com/" data-click-type="footer" data-click-text="System Status">System Status</a></li> </ul></div> </div> <div class="column no-padding"> <div class="footer-logo"> <svg width="105px" height="86px" viewBox="0 0 105 86" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"> <title>4939A3B5-F355-4709-9618-5661A01FD8C5</title> <defs> <polygon id="path-1" points="0.2918 0.13644 9.7734 0.13644 9.7734 9.6 0.2918 9.6"></polygon> <polygon id="path-3" points="0 84.672 104.0632 84.672 104.0632 0 0 0"></polygon> </defs> <g id="FINAL" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"> <g id="footer-desktop" transform="translate(-1114.000000, -319.000000)"> <g id="NAV" transform="translate(200.000000, 0.000000)"> <g id="footer-logo" transform="translate(914.000000, 319.000000)"> <path d="M63.96168,31.89244 C63.96168,14.27924 49.64368,4e-05 31.98088,4e-05 C14.31808,4e-05 8e-05,14.27924 8e-05,31.89244 L8e-05,63.78564 L31.98088,63.78564 C49.64368,63.78564 63.96168,49.50644 63.96168,31.89244 M45.68128,26.95284 C47.86328,26.95284 49.63208,28.71684 49.63208,30.89284 C49.63208,33.06844 47.86328,34.83244 45.68128,34.83244 C43.49928,34.83244 41.73048,33.06844 41.73048,30.89284 C41.73048,28.71684 43.49928,26.95284 45.68128,26.95284 M45.68128,37.50204 C47.86328,37.50204 49.63208,39.26604 49.63208,41.44164 C49.63208,43.61764 47.86328,45.38164 45.68128,45.38164 C43.49928,45.38164 41.73048,43.61764 41.73048,41.44164 C41.73048,39.26604 43.49928,37.50204 45.68128,37.50204 M15.26208,36.13884 L15.26208,36.12684 L15.26208,18.78684 L22.22288,18.78684 L22.22288,36.12684 L22.22288,36.13884 C22.22288,38.82244 24.40408,40.99804 27.09448,40.99804 C29.78528,40.99804 31.96648,38.82244 31.96648,36.13884 C31.96648,33.45564 29.78528,31.28044 27.09448,31.28044 L27.09128,31.28044 L25.00688,31.28044 L25.00688,24.34004 L27.09128,24.34004 L27.09448,24.34004 C33.62968,24.34004 38.92608,29.62204 38.92608,36.13884 C38.92608,42.65604 33.62968,47.93844 27.09448,47.93844 C20.56008,47.93844 15.26208,42.65604 15.26208,36.13884" id="Fill-1" fill="#002855"></path> <polygon id="Fill-3" fill="#002855" points="63.96248 81.73072 61.79008 75.45912 59.24528 75.45912 62.65048 84.42112 65.28528 84.42112 68.69048 75.45912 66.14568 75.45912"></polygon> <g id="Group-7" transform="translate(68.400000, 75.072000)"> <mask id="mask-2" fill="white"> <use xlink:href="#path-1"></use> </mask> <g id="Clip-6"></g> <path d="M5.0234,0.13644 C3.697,0.13644 2.5774,0.59324 1.663,1.50724 C0.749,2.42164 0.2918,3.54164 0.2918,4.86804 C0.2918,6.19444 0.749,7.31444 1.663,8.22804 C2.5774,9.14284 3.697,9.60004 5.0234,9.60004 C6.3498,9.60004 7.4726,9.14284 8.393,8.22804 C9.313,7.31444 9.7734,6.19444 9.7734,4.86804 C9.7734,3.54164 9.313,2.42164 8.393,1.50724 C7.4726,0.59324 6.3498,0.13644 5.0234,0.13644 M6.7622,6.64244 C6.2962,7.10844 5.7162,7.34124 5.0234,7.34124 C4.3302,7.34124 3.7538,7.10844 3.2942,6.64244 C2.8338,6.17644 2.6038,5.58484 2.6038,4.86804 C2.6038,4.15084 2.8338,3.56004 3.2942,3.09364 C3.7538,2.62764 4.3302,2.39444 5.0234,2.39444 C5.7162,2.39444 6.2962,2.62764 6.7622,3.09364 C7.2282,3.56004 7.461,4.15084 7.461,4.86804 C7.461,5.58484 7.2282,6.17644 6.7622,6.64244" id="Fill-5" fill="#002855" mask="url(#mask-2)"></path> </g> <mask id="mask-4" fill="white"> <use xlink:href="#path-3"></use> </mask> <g id="Clip-9"></g> <polygon id="Fill-8" fill="#002855" mask="url(#mask-4)" points="79.4044 84.4208 81.7164 84.4208 81.7164 75.4592 79.4044 75.4592"></polygon> <path d="M89.12984,82.06392 C88.76504,82.27312 88.35024,82.37752 87.88424,82.37752 C87.19104,82.37752 86.61784,82.14792 86.16384,81.68752 C85.70944,81.22752 85.48264,80.64472 85.48264,79.93952 C85.48264,79.22272 85.70944,78.63472 86.16384,78.17432 C86.61784,77.71432 87.19104,77.48472 87.88424,77.48472 C88.33824,77.48472 88.74744,77.59232 89.11184,77.80672 C89.47624,78.02232 89.74824,78.31512 89.92744,78.68552 L91.91704,77.52072 C91.54624,76.81512 91.00264,76.25392 90.28584,75.83592 C89.56904,75.41752 88.77424,75.20832 87.90224,75.20832 C86.55184,75.20832 85.42544,75.66272 84.52344,76.57032 C83.62144,77.47872 83.17064,78.60192 83.17064,79.93952 C83.17064,81.27792 83.62144,82.40192 84.52344,83.30912 C85.42544,84.21792 86.55184,84.67192 87.90224,84.67192 C88.77424,84.67192 89.56904,84.45952 90.28584,84.03592 C91.00264,83.61152 91.55864,83.04712 91.95264,82.34112 L89.94544,81.19472 C89.76584,81.56552 89.49424,81.85512 89.12984,82.06392" id="Fill-10" fill="#002855" mask="url(#mask-4)"></path> <path d="M97.49256,75.20844 C96.10656,75.20844 94.97136,75.65964 94.08736,76.56164 C93.20296,77.46404 92.76096,78.59004 92.76096,79.94004 C92.76096,81.30204 93.20896,82.43164 94.10536,83.32764 C95.00136,84.22364 96.19016,84.67204 97.67176,84.67204 C99.39256,84.67204 100.69496,84.03244 101.57896,82.75404 L99.71496,81.67884 C99.26056,82.27644 98.59176,82.57484 97.70776,82.57484 C96.33336,82.57484 95.49136,82.01364 95.18056,80.89004 L101.93736,80.89004 C101.99696,80.55564 102.02696,80.23924 102.02696,79.94004 C102.02696,78.60164 101.59976,77.47844 100.74576,76.57044 C99.89096,75.66284 98.80696,75.20844 97.49256,75.20844 L97.49256,75.20844 Z M95.14496,79.09764 C95.27576,78.52404 95.54496,78.07924 95.95136,77.76244 C96.35736,77.44604 96.87096,77.28724 97.49256,77.28724 C98.01816,77.28724 98.48736,77.43724 98.89936,77.73524 C99.31216,78.03444 99.58336,78.48844 99.71496,79.09764 L95.14496,79.09764 Z" id="Fill-11" fill="#002855" mask="url(#mask-4)"></path> <path d="M5.2156,75.18228 C3.9612,75.18228 2.9932,75.61868 2.312,76.49068 L2.312,71.84828 L0,71.84828 L0,84.39468 L2.312,84.39468 L2.312,83.33708 C2.9932,84.20988 3.9612,84.64588 5.2156,84.64588 C6.4224,84.64588 7.4528,84.18908 8.3072,83.27428 C9.1616,82.36028 9.5888,81.24068 9.5888,79.91388 C9.5888,78.58748 9.1616,77.46748 8.3072,76.55308 C7.4528,75.63908 6.4224,75.18228 5.2156,75.18228 M6.5688,81.73308 C6.0964,82.20548 5.5024,82.44108 4.7852,82.44108 C4.0684,82.44108 3.4768,82.20548 3.0112,81.73308 C2.5452,81.26108 2.312,80.65468 2.312,79.91388 C2.312,79.17348 2.5452,78.56708 3.0112,78.09468 C3.4768,77.62268 4.0684,77.38708 4.7852,77.38708 C5.5024,77.38708 6.0964,77.62268 6.5688,78.09468 C7.0408,78.56708 7.2768,79.17348 7.2768,79.91388 C7.2768,80.65468 7.0408,81.26108 6.5688,81.73308" id="Fill-12" fill="#002855" mask="url(#mask-4)"></path> <path d="M18.31948,76.49088 C17.62628,75.61888 16.65268,75.18248 15.39788,75.18248 C14.20308,75.18248 13.17828,75.63928 12.32388,76.55328 C11.46988,77.46768 11.04268,78.58768 11.04268,79.91408 C11.04268,81.24008 11.46988,82.36048 12.32388,83.27448 C13.17828,84.18888 14.20308,84.64568 15.39788,84.64568 C16.65268,84.64568 17.62628,84.20968 18.31948,83.33728 L18.31948,84.39488 L20.63148,84.39488 L20.63148,75.43328 L18.31948,75.43328 L18.31948,76.49088 Z M17.61148,81.73288 C17.13948,82.20528 16.54508,82.44128 15.82828,82.44128 C15.11148,82.44128 14.51988,82.20528 14.05388,81.73288 C13.58748,81.26128 13.35468,80.65488 13.35468,79.91408 C13.35468,79.17328 13.58748,78.56648 14.05388,78.09488 C14.51988,77.62288 15.11148,77.38688 15.82828,77.38688 C16.54508,77.38688 17.13948,77.62288 17.61148,78.09488 C18.08308,78.56648 18.31948,79.17328 18.31948,79.91408 C18.31948,80.65488 18.08308,81.26128 17.61148,81.73288 L17.61148,81.73288 Z" id="Fill-13" fill="#002855" mask="url(#mask-4)"></path> <polygon id="Fill-14" fill="#002855" mask="url(#mask-4)" points="29.19956 76.9696 29.19956 75.4332 22.48516 75.4332 22.48516 77.6016 26.08716 77.6016 22.30916 82.8556 22.30916 84.3948 29.37556 84.3948 29.37556 82.226 25.39676 82.226"></polygon> <path d="M37.67692,76.49088 C36.98372,75.61888 36.01012,75.18248 34.75532,75.18248 C33.56052,75.18248 32.53572,75.63928 31.68172,76.55328 C30.82732,77.46768 30.40012,78.58768 30.40012,79.91408 C30.40012,81.24008 30.82732,82.36048 31.68172,83.27448 C32.53572,84.18888 33.56052,84.64568 34.75532,84.64568 C36.01012,84.64568 36.98372,84.20968 37.67692,83.33728 L37.67692,84.39488 L39.98892,84.39488 L39.98892,75.43328 L37.67692,75.43328 L37.67692,76.49088 Z M36.96892,81.73288 C36.49692,82.20528 35.90252,82.44128 35.18572,82.44128 C34.46892,82.44128 33.87732,82.20528 33.41132,81.73288 C32.94492,81.26128 32.71212,80.65488 32.71212,79.91408 C32.71212,79.17328 32.94492,78.56648 33.41132,78.09488 C33.87732,77.62288 34.46892,77.38688 35.18572,77.38688 C35.90252,77.38688 36.49692,77.62288 36.96892,78.09488 C37.44052,78.56648 37.67692,79.17328 37.67692,79.91408 C37.67692,80.65488 37.44052,81.26128 36.96892,81.73288 L36.96892,81.73288 Z" id="Fill-15" fill="#002855" mask="url(#mask-4)"></path> <path d="M48.77576,76.49088 C48.08256,75.61888 47.10896,75.18248 45.85416,75.18248 C44.65936,75.18248 43.63456,75.63928 42.78016,76.55328 C41.92616,77.46768 41.49896,78.58768 41.49896,79.91408 C41.49896,81.24008 41.92616,82.36048 42.78016,83.27448 C43.63456,84.18888 44.65936,84.64568 45.85416,84.64568 C47.10896,84.64568 48.08256,84.20968 48.77576,83.33728 L48.77576,84.39488 L51.08776,84.39488 L51.08776,75.43328 L48.77576,75.43328 L48.77576,76.49088 Z M48.06776,81.73288 C47.59576,82.20528 47.00136,82.44128 46.28456,82.44128 C45.56776,82.44128 44.97616,82.20528 44.51016,81.73288 C44.04376,81.26128 43.81096,80.65488 43.81096,79.91408 C43.81096,79.17328 44.04376,78.56648 44.51016,78.09488 C44.97616,77.62288 45.56776,77.38688 46.28456,77.38688 C47.00136,77.38688 47.59576,77.62288 48.06776,78.09488 C48.53936,78.56648 48.77576,79.17328 48.77576,79.91408 C48.77576,80.65488 48.53936,81.26128 48.06776,81.73288 L48.06776,81.73288 Z" id="Fill-16" fill="#002855" mask="url(#mask-4)"></path> <path d="M55.24448,76.97448 L55.24448,75.43328 L52.93248,75.43328 L52.93248,84.39488 L55.24448,84.39488 L55.24448,80.11128 C55.24448,79.25088 55.52208,78.63568 56.07808,78.26528 C56.63368,77.89448 57.26368,77.75168 57.96888,77.83488 L57.96888,75.25408 C57.35928,75.25408 56.80648,75.39728 56.31088,75.68408 C55.81528,75.97088 55.45968,76.40128 55.24448,76.97448" id="Fill-17" fill="#002855" mask="url(#mask-4)"></path> <path d="M101.8066,75.21976 C101.8066,74.58616 102.301,74.09496 102.935,74.09496 C103.5654,74.09496 104.063,74.58616 104.063,75.21976 C104.063,75.85376 103.5654,76.34816 102.935,76.34816 C102.301,76.34816 101.8066,75.85376 101.8066,75.21976 L101.8066,75.21976 Z M103.8506,75.21976 C103.8506,74.69376 103.4482,74.30096 102.935,74.30096 C102.4182,74.30096 102.0254,74.69376 102.0254,75.21976 C102.0254,75.75536 102.4182,76.14216 102.935,76.14216 C103.4518,76.14216 103.8506,75.75536 103.8506,75.21976 L103.8506,75.21976 Z M102.7766,75.42896 L102.7766,75.89496 L102.4786,75.89496 L102.4786,74.58296 L103.0234,74.58616 C103.277,74.58616 103.4638,74.74136 103.4638,74.98856 C103.4638,75.16576 103.3658,75.30216 103.2202,75.37496 L103.5242,75.89496 L103.1534,75.89496 L102.913,75.42896 L102.7766,75.42896 Z M102.9158,75.18816 C103.049,75.18816 103.1506,75.15656 103.1506,74.99496 C103.1506,74.88056 103.0582,74.82696 102.9254,74.82696 L102.7766,74.82696 L102.7766,75.18816 L102.9158,75.18816 Z" id="Fill-18" fill="#002855" mask="url(#mask-4)"></path> </g> </g> </g> </g> </svg> </div> </div> </div> </div> </div>  <div class="columns"> <div class="footer-info">  <div class="column is-6"> <div class="footer-copyright">© Bazaarvoice. All rights reserved.</div> </div>  <div class="column is-4-desktop is-4-widescreen is-3-tablet"> <div class="footer-legal"> <div class="legal-nav"><ul id="menu-footer-legal" class="menu"><li id="menu-item-77" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-77"><a href="https://www.bazaarvoice.com/legal/" data-click-type="footer" data-click-text="Legal">Legal</a></li> <li id="menu-item-78" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-privacy-policy menu-item-78"><a rel="privacy-policy" href="https://www.bazaarvoice.com/legal/privacy-policy/" data-click-type="footer" data-click-text="Privacy">Privacy</a></li> <li id="menu-item-44726" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-44726"><a href="https://www.bazaarvoice.com/legal/authenticity-policy/" data-click-type="footer" data-click-text="Authenticity">Authenticity</a></li> <li id="menu-item-81" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-81"><a href="https://www.bazaarvoice.com/legal/terms-of-use/" data-click-type="footer" data-click-text="Terms">Terms</a></li> <li id="menu-item-30464" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-30464"><a href="#" data-click-type="footer" data-click-text="Cookie settings">Cookie settings</a></li> </ul></div> </div> </div>  <div class="column is-2-desktop is-2-widescreen is-3-tablet"> <ul class="footer-social"> <li><a class='icon-facebook' href='https://www.facebook.com/bazaarvoice' target='_blank' rel='noopener' aria-label='Visit Bazaarvoice on Facebook'></a></li><li><a class='icon-twitter' href='https://twitter.com/bazaarvoice' target='_blank' rel='noopener' aria-label='Visit Bazaarvoice on Twitter'></a></li><li><a class='icon-linkedin' href='https://www.linkedin.com/company/bazaarvoice/' target='_blank' rel='noopener' aria-label='Visit Bazaarvoice on LinkedIn'></a></li><li><a class='icon-instagram' href='https://www.instagram.com/bazaarvoice/' target='_blank' rel='noopener' aria-label='Visit Bazaarvoice on Instagram'></a></li> </ul> </div> </div> </div> </div> </footer> <script type="text/javascript" src="https://www.bazaarvoice.com/wp-content/themes/bazaarvoice/js/bv-1a3797eb.js?ver=1" id="bazaarvoice-js"></script> <script type="text/javascript" src="https://platform.twitter.com/widgets.js" id="twitter-widgets-js" async="async" data-wp-strategy="async"></script> <script type="text/javascript" src="https://www.instagram.com/embed.js" id="instagram-widgets-js" async="async" data-wp-strategy="async"></script> <script type="text/javascript" src="https://www.tiktok.com/embed.js" id="tiktok-widgets-js" async="async" data-wp-strategy="async"></script> <div class="modal global-modal global-modal__v2 " id="CTABlock-4392" role="dialog" aria-label="What is your job role?"> <div class="modal-background js-bv-modal-close" data-target="CTABlock-4392"></div> <div class="modal-content"> <a href="#" class="global-modal-close js-bv-modal-close small-link" data-target="CTABlock-4392">Close</a> <div class="columns modal-content-inner"> <div class="column is-12"> <div id="form"> <div class="columns global-modal-title"> <div class="column is-12"> <h4 class="global-title">What is your job role?</h4> <p class="global-subtitle"> </p> </div> </div> <form class="flag marketo-request-demo-form marketo-request-demo-form--subscribe" data-form-type="demo" data-formId="4392" id="mktoForm_4392"> </form> </div> <div class="form-completed" id="form-completed-4392" style="display: none"> <h4>Thank You</h4> <p> Thank you so much for subscribing to our content! We'll keep you informed of all the latest and greatest content that we publish. </p> </div> </div> </div> </div> </div>   <script>window.page_template = 'blogpost';</script> <div id="bvloader" style="display: none;"> <div class="bounce1"></div> <div class="bounce2"></div> <div class="bounce3"></div> </div> <div id="bvloader-infinite" style="display: none;"> <div class="bounce1"></div> <div class="bounce2"></div> <div class="bounce3"></div> </div> <script type="text/javascript">window.NREUM||(NREUM={});NREUM.info={"beacon":"bam.nr-data.net","licenseKey":"2987cccfc6","applicationID":"46145041","transactionName":"YANXYxQDWRVRUUddVllJdFQSC1gIH0FaWl5bAxhHCRFD","queueTime":0,"applicationTime":1947,"atts":"TERUFVwZShs=","errorBeacon":"bam.nr-data.net","agent":""}</script></body> </html>