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class="_55w7 win x1 Locale_en_US" dir="ltr"><script type="text/javascript" nonce="wMhrw0MA">requireLazy(["bootstrapWebSession"],function(j){j(1739785372)})</script><div class="_li"><div style="position: absolute;"><iframe frameborder="0" height="0" width="0" id="u_0_h_9w"></iframe></div><div style="position: absolute;"><iframe frameborder="0" height="0" width="0" id="u_0_i_Te"></iframe></div><div style="position: absolute;"><iframe frameborder="0" height="0" width="0" id="u_0_j_Pr"></iframe></div><div style="position: absolute;"><iframe frameborder="0" height="0" width="0" id="u_0_k_N5"></iframe></div><span><img src="https://facebook.com/security/hsts-pixel.gif?c=3.2.5" width="0" height="0" style="display:none" /></span><div class="_li _4xit"><div class="_1n5h" id="devsite_header" data-referrer="devsite_header" data-click-area="Nav"></div><div class="_11st" data-click-area="Main" id="rebrandBodyID"><div class="_1525"><div class="_660z _3u39"><div class="_5gyr _5gy5 _5k6m"><div class="_1jbo _4are"><div id="documentation_breadcrumbs_pagelet" data-referrer="documentation_breadcrumbs_pagelet"></div></div></div><div class="_5gy5"><div class="_1jbo _4are _1jca _1jc- _5zlb"><div class="_4lr1" id="documentation_primary_nav_pagelet"><div class="_7a4" id="documentation_primary_nav_pagelet_container"><div class="_3wm0"><div class="_3wm1" data-click-area="left_side_nav"><div class="_3-96 _v-_"><a class="_cdp" href="/docs/marketing-apis">Marketing API</a></div><ul><li class="_3cx7 _3cxd"><a href="/docs/marketing-apis/overview" class="_3cx9">Overview</a></li><li class="_3cx7 _3cxd"><a href="/docs/marketing-api/get-started" class="_3cx9">Get Started</a></li><li class="_3cx7 _3cxd"><a href="/docs/marketing-api/creative" class="_3cx9">Ad Creative</a></li><li class="_3cx7 _3cxd"><a href="/docs/marketing-api/bidding" class="_3cx9">Bidding</a></li><li class="_3cx7 _3cxd"><a href="/docs/marketing-api/ad-rules" class="_3cx9">Ad Rules Engine</a></li><li class="_3cx7 _3cxd"><a href="/docs/marketing-api/audiences" class="_3cx9">Audiences</a></li><li class="_3cx7 _3cxd"><a href="/docs/marketing-api/insights" class="_3cx9">Insights API</a></li><li class="_3cx7 _3cxd"><a href="/docs/marketing-api/brand-safety-and-suitability" class="_3cx9">Brand Safety and Suitability</a></li><li class="_3cx7 _3cxd"><a href="/docs/marketing-api/best-practices" class="_3cx9">Best Practices</a></li><li class="_3cx7 _3cxd"><a href="/docs/marketing-api/troubleshooting" class="_3cx9">Troubleshooting</a></li><li class="_3cx7 _3cxd"><a href="/docs/marketing-api/reference" class="_3cx9">API Reference</a></li><li class="_3cx7 _3cxd"><a href="/docs/marketing-api/marketing-api-changelog" class="_3cx9">Changelog</a></li></ul></div><div class="_2pi6"><span class="img _55ym _55yq _55yo _5d9-" aria-busy="true" role="progressbar" aria-valuemin="0" aria-valuemax="100" aria-valuetext="Loading..."></span></div></div></div></div></div><div class="_1jbo _4are _1jcw _1jd4 _5zlc"><div class="_1dyy" id="u_0_l_/F"></div><div id="documentation_body_pagelet" data-referrer="documentation_body_pagelet"><div class="_34yh" id="u_0_g_Ho"><div class="_4cel"><span data-click-area="main"><div><div class="_4-u2 _57mb _1u44 _3fw6 _4-u8"><div class="_4-u3 _588p"><h1>Ads that Click to Messenger</h1> <p>This guide explains how to create and publish ads that click to Messenger using the Marketing API.</p> <p>If you would like to use the Ads Manager to create a campaign for lead ads, visit the <a href="https://www.facebook.com/business/help/2398917563501477">Meta Business Help Center</a>.</p> <p>Ads that click to Messenger send people that click on your ads directly into conversations with your business in Messenger. Use these ads to reach people at scale and deliver standout, individualized service.</p> <p>Ads that click to Messenger support ads with an image, a video, a carousel, or a slideshow. You can also include call prompts in your ad.</p> <p>If you’re interested in creating ads that send people to Instagram or WhatsApp chats, see <a href="/docs/marketing-api/ad-creative/messaging-ads/click-to-instagram">Ads that Click to Instagram</a> or <a href="/docs/marketing-api/ad-creative/messaging-ads/click-to-whatsapp">Ads that Click to WhatsApp</a> for guidance. You can also create ads that pick the destination the user is most likely to respond from, see <a href="/docs/marketing-api/ad-creative/messaging-ads/click-to-multidestination">Ads that Click to Multidestination</a> for more information.</p> <h3>Ad Creation Overview</h3> <p>To create and publish an ad you will:</p> <ol> <li><a href="#campaign">Create an ad campaign</a></li> <li><a href="#adset">Create an ad set that links your ads to your ad campaign</a></li> <li><a href="#step-3--create-ad-creative">Create an ad creative for the Messenger Ad type you want to serve</a></li> <li><a href="#associate-creative">Create an ad by linking your ad creative to your ad set</a></li> <li><a href="#step-5--publish-your-ad">Publish your ad to Facebook, Instagram, and Messenger</a></li> </ol> <div><div class="_57yz _57y_ _3-8p"><div class="_57y-"><p> The <code>instagram_actor_id</code> field for the <code>act_<AD_ACCOUNT_ID>/adcreatives</code> has been deprecated for v22.0 and will be deprecated for all versions January 20, 2026. Please migrate your API calls to use the <code>instagram_user_id</code> field. Learn more in the <a href="https://developers.facebook.com/docs/graph-api/changelog/version22.0" target="_blank"> v22.0 API Changelog </a> and <a href="https://developers.facebook.com/blog/post/2025/01/21/making-it-easier-to-build-integrations-across-the-instagram-api-and-marketing-api/" target="_blank"> our News for Developers blog post. </a></p></div></div></div></div></div><div class="_4-u2 _57mb _1u44 _3fw6 _4-u8"><div class="_4-u3 _588p"><h2>Before You Start</h2> <p>This guide assumes you have:</p> <ul class="uiList _4of _4kg"><li><div class="fcb"><a href="https://adsmanager.facebook.com/adsmanager/" target="_blank"> An ad account with Meta <img class="img" src="https://scontent-sin2-2.xx.fbcdn.net/v/t39.2365-6/310307727_3347317042262105_1088877051262827250_n.png?_nc_cat=107&ccb=1-7&_nc_sid=e280be&_nc_ohc=j9c8s7C0stMQ7kNvgG4uDpB&_nc_zt=14&_nc_ht=scontent-sin2-2.xx&_nc_gid=AsSvsTl3gSS-Ll6hVSwbwPD&oh=00_AYBRTJfUwh09liGUGnxg_B96LaGtxB4XVuuSuc2LczCRwg&oe=67CD47E2" width="10px" alt="" /></a></div></li><li><div class="fcb"><a href="/docs/messenger-platform" target="_blank"> The Messenger Platform integrated into your app or website <img class="img" src="https://scontent-sin2-2.xx.fbcdn.net/v/t39.2365-6/310307727_3347317042262105_1088877051262827250_n.png?_nc_cat=107&ccb=1-7&_nc_sid=e280be&_nc_ohc=j9c8s7C0stMQ7kNvgG4uDpB&_nc_zt=14&_nc_ht=scontent-sin2-2.xx&_nc_gid=AsSvsTl3gSS-Ll6hVSwbwPD&oh=00_AYBRTJfUwh09liGUGnxg_B96LaGtxB4XVuuSuc2LczCRwg&oe=67CD47E2" width="10px" alt="" /></a></div></li><li><div class="fcb"><a href="/docs/messenger-platform/reference/attachment-upload-api" target="_blank"> Uploaded any assets, such as images or videos, to be used in your ads to Meta servers <img class="img" src="https://scontent-sin2-2.xx.fbcdn.net/v/t39.2365-6/310307727_3347317042262105_1088877051262827250_n.png?_nc_cat=107&ccb=1-7&_nc_sid=e280be&_nc_ohc=j9c8s7C0stMQ7kNvgG4uDpB&_nc_zt=14&_nc_ht=scontent-sin2-2.xx&_nc_gid=AsSvsTl3gSS-Ll6hVSwbwPD&oh=00_AYBRTJfUwh09liGUGnxg_B96LaGtxB4XVuuSuc2LczCRwg&oe=67CD47E2" width="10px" alt="" /></a></div></li></ul><p>To make successful calls to all endpoints in this guide, you will need:</p> <ul> <li>A Page access token requested by a person who can perform the <code>ADVERTIZE</code> task on the Page</li> <li>The following permissions must be granted by your app user: <ul> <li><code>ads_management</code></li> <li><code>pages_manage_ads</code></li> <li><code>pages_read_engagement</code></li> <li><code>pages_show_list</code></li> </ul></li> </ul> </div></div><div class="_4-u2 _57mb _1u44 _3fw6 _4-u8"><div class="_4-u3 _588p"><h2 id="campaign">Step 1. Create a Campaign</h2> <p>To create your ad campaign send a <code>POST</code> request to the <code>act_<b><i>ad_account_id</i></b>/campaigns</code> endpoint where <b><i>ad_account_id</i></b> is the ID for your Meta ad account. Your request must include: </p><table class="uiGrid _51mz _57v1" cellspacing="0" cellpadding="0"><tbody><tr class="_51mx"><td class="_51m- vTop hLeft _57v2"><ul class="uiList _4of _4kg"><li><div class="fcb"><code>access_token</code></div></li><li><div class="fcb"><code>buying_type</code></div></li><li><div class="fcb"><code>name</code></div></li></ul></td><td class="_51m- vTop hLeft _57v2 _51mw"><ul class="uiList _4of _4kg"><li><div class="fcb"><code>objective</code> – set to <code>OUTCOME_TRAFFIC</code>, or <code>OUTCOME_LEADS</code> for lead ads</div></li><li><div class="fcb"><code>special_ad_categories</code></div></li><li><div class="fcb"><code>status</code></div></li></ul></td></tr></tbody></table><p id="u_0_1_EC"><a href="#" role="button"><b>Ad Campaign Quick Reference</b></a></p><h4>Example Request</h4> <i>Formatted for readability. Replace <b>bold, italics values</b>, such as <b>ad_account_id</b>, with your values.</i><pre class="_5s-8 prettyprint lang-curl" style=""> curl -X POST "https://graph.facebook.com/<b><i><code>v22.0</code></i></b>/act_<b><i>ad_account_id</i></b>/campaigns" \ -H "Content-Type: application/json" \ -d '{ "access_token":"<b><i>Your_page_access_token</i></b>", "buying_type":"AUCTION", "name":"<b><i>Messenger_ad_campaign_name</i></b>", "objective":"OUTCOME_TRAFFIC", "status":"PAUSED", "special_ad_categories":["NONE"], }'</pre><p>On success your app receives a JSON response with the ID for your campaign.</p> <pre class="_5s-8 prettyprint lang-json" style=""> { "id": "<b><i>campaign_id</i></b>" } </pre></div></div><div class="_4-u2 _57mb _1u44 _3fw6 _4-u8"><div class="_4-u3 _588p"><h2 id="adset">Step 2. Create an Ad Set</h2> <p>To create an ad set, send a <code>POST</code> request to the <code>act_<i><b>ad_account_id</b></i>/adsets</code> endpoint where <i><b>ad_account_id</b></i> is the ID for your Meta ad account. Your request must include:</p><ul> <li><code>access_token</code> </li> <li><code>bid_amount</code></li> <li><code>billing_event</code> set to <code>IMPRESSIONS</code></li> <li><code>campaign_id</code></li> <li><code>daily_budget</code></li> <li><code>destination_type</code> set to <code>MESSENGER</code></li> <li><code>name</code></li> <li><code>optimization_goal</code> set to <code>CONVERSATIONS</code>, <code>IMPRESSIONS</code>, or <code>LEAD_GENERATION</code> or <code>QUALITY_LEAD</code> for lead ads</li> <li><code>promoted_object</code> – set to the ID for your business' Facebook Page.</li> <li><code>status</code> set to <code>PAUSED</code></li> <li><code>targeting</code></li> </ul> <p id="u_0_3_kC"><a href="#" role="button"><b>Ad Set Quick Reference</b></a></p><h4>Example Request</h4> <i>Formatted for readability. Replace <b>bold, italics values</b>, such as <b>ad_account_id</b>, with your values.</i><pre class="_5s-8 prettyprint lang-curl" style=""> curl -X POST "https://graph.facebook.com/<b><i><code>v22.0</code></i></b>/act_<i><b>ad_account_id</b></i>/adsets" -H "Content-Type: application/json" -d '{ "access_token":"<i><b>Your_page_access_token</b></i>", "bid_amount":"<i><b>Your_bid_amount</b></i>", "billing_event":"IMPRESSIONS", "campaign_id":"<i><b>Your_campaign_id</b></i>", "daily_budget":"<i><b>Your_daily_budget</b></i>", "destination_type":"MESSENGER", "name:"<i><b>Your_messenger_adset_name</b></i>", "optimization_goal:IMPRESSIONS", "status:PAUSED", "targeting":{ "geo_locations": { "countries":["<i><b>US</b></i>","<i><b>CA</b></i>"] }, "device_platforms": ["mobile", "desktop"], "publisher_platforms": ["messenger"] } }' </pre><p>On success your app receives the following JSON response with the ID for the ad set.</p> <pre class="_5s-8 prettyprint lang-json" style=""> { "id": "<b><i>adset_id</i></b>" } </pre></div></div><div class="_4-u2 _57mb _1u44 _3fw6 _4-u8"><div class="_4-u3 _588p"><h2>Step 3. Create Ad Creative</h2> <p>The ad creative allows you to add assets to your ads.</p> <table class="uiGrid _51mz _57v1" cellspacing="0" cellpadding="0"><tbody><tr class="_51mx"><td class="_51m- vTop hLeft _57v2"><h4>Limitations</h4> <ul> <li>Ads created using <code>object_story_id</code> are not supported</li> <li>A person must have Messenger installed on their device to see your ad</li> <li>There is no support for right side placements</li> </ul> </td><td class="_51m- vTop hLeft _57v2 _51mw"><img class="img" src="https://scontent-sin2-2.xx.fbcdn.net/v/t39.2365-6/347858631_657893412828132_4893960285967998993_n.png?_nc_cat=107&ccb=1-7&_nc_sid=e280be&_nc_ohc=9ZSZ5H6LsKUQ7kNvgFQIPwm&_nc_zt=14&_nc_ht=scontent-sin2-2.xx&_nc_gid=AsSvsTl3gSS-Ll6hVSwbwPD&oh=00_AYDHgOA448ioL3mDQH0aaf6Vq03Sa4p5uOM56V-0VT8jgA&oe=67CD58AB" width="200px" alt="" /></td></tr></tbody></table><p>To create an ad creative, send a <code>POST</code> request to the <code>/act_<i><b>ad_account_id</b></i>/adcreatives</code> endpoint where <i><b>ad_account_id</b></i> is the ID for your Meta ad account. Your request must include:</p><ul> <li><code>access_token</code> </li> <li><code>name</code></li> <li><code>object_story_spec</code> – Required</li> <li><code>privacy_url</code> – Required for lead ads</li> <li><code>standard_enhancements.enroll_status</code> – Required for ad creatives that are eligible for <a href="https://developers.facebook.com/docs/marketing-api/advantage-catalog-ads/standard-enhancements#api-support">standard enhancements</a>. </li> </ul> <p id="u_0_5_FV"><a href="#" role="button"><b>Top Level Ad Creative Parameter Quick Reference</b></a></p><div class="_4-u2 _57mb _1u44 _3fw6 _4-u8"><div class="_4-u3 _588p"><h3>Ads that Click to Messenger</h3> <p>To create an ad creative for a Click to Messenger ad, send a <code>POST</code> request to the <code>/act_ad_account_id/adcreatives</code> endpoint where <strong><em>ad_account_id</em></strong> is the ID for your Meta ad account. Your request must include:</p> <ul> <li><code>access_token</code></li> <li><code>name</code></li> <li><code>object_story_spec</code> with a <code>*_data</code> object that defines the media type</li> </ul> <p id="u_0_7_Xi"><a href="#" role="button"><b>Image Ad Quick Reference</b></a></p><h4>Image Ad Example Request</h4> <i>Formatted for readability. Replace <b>bold, italics values</b>, such as <b>page_access_token</b>, with your values.</i><pre class="_5s-8 prettyprint lang-curl" style=""> curl -X POST "https://graph.facebook.com/<code>v22.0</code>/act_<i><b>ad_account_id</b></i>/adcreatives" -H "Content-Type: application/json" -d '{ "access_token":"<i><b>page_access_token</b></i>", "name":"<i><b>Your_CTM_image_ad_name</b></i>", "object_story_spec":{ "page_id": "<i><b>your_page_id</b></i>", "link_data": { "page_welcome_message": "<i><b>Your_welcome_message</b></i>", "image_hash": "<i><b>Your_image_hash</b></i>", "link": "<i><b>Your_image_URL</b></i>", "call_to_action": { "type":"LEARN_MORE", "value":{ "app_destination":"MESSENGER" } } } } }' </pre><br /><p id="u_0_9_hi"><a href="#" role="button"><b>Click to Messenger Video Ad Quick Reference</b></a></p><h4>Video Ad Example Request</h4> <i>Formatted for readability. Replace <b>bold, italics values</b>, such as <b>page_access_token</b>, with your values.</i><pre class="_5s-8 prettyprint lang-curl" style=""> curl -X POST "https://graph.facebook.com/<code>v22.0</code>/act_<i><b>ad_account_id</b></i>/adcreatives" -H "Content-Type: application/json" -d '{ "access_token": "<i><b>page_access_token</b></i>", "name": "<i><b>Your_CTM_image_ad_name</b></i>", "object_story_spec": { "page_id": "<i><b>your_page_id</b></i>", "video_data": { "call_to_action": { "type": "LEARN_MORE", "value": { "app_destination": "MESSENGER" } }, "link_description": "<i><b>Your_link_description</b></i>", "image_url": "<i><b>Your_thumbnail_URL</b></i>", "page_welcome_message": "<i><b>Your_welcome_text</b></i>", "video_id": "<i><b>video_id</b></i>" } } }' </pre><h4>Ad that uses a messaging flow configured on a partner app</h4> <i>Formatted for readability. Replace <b>bold, italics values</b>, such as <b>page_access_token</b>, with your values.</i><pre class="_5s-8 prettyprint lang-curl" style=""> curl -X POST "https://graph.facebook.com/<code>v22.0</code>/act_<i><b>ad_account_id</b></i>/adcreatives" -H "Content-Type: application/json" -d '{ "access_token": "<i><b>page_access_token</b></i>", "name": "<i><b>Your_CTM_image_ad_name</b></i>", "object_story_spec": { "page_id": "<i><b>your_page_id</b></i>", "link_data": { "image_hash": "<i><b>your_image_hash</b></i>", "link": "<i><b>your_image_URL</b></i>", "call_to_action": { "type": "MESSAGE_PAGE", "value": { "app_destination":"MESSENGER" } } } }, "asset_feed_spec": { "additional_data": { "partner_app_welcome_message_flow_id": "FLOW-ID" } } }' </pre><p>For more information about messaging app flows, refer to <a href="/docs/messenger-platform/ads/ads-welcome-message-flows">Welcome message flows</a> in the Messenger Platform documentation.</p> </div></div><h3>Filling out Page Welcome Message</h3> <p>The default message that a customer sees is "Hello! Can I get more info on this?". You can create more tailored user experiences for your ads that click to Messenger by customizing your ads' greeting message, icebreakers, and autofill messages in the <code>page_welcome_message</code> field under <code>object_story_spec</code>.</p> <p>For more information about icebreakers, see the <a href="/docs/messenger-platform/reference/messenger-profile-api/ice-breakers"><code>ice_breakers</code> reference</a>.</p> <h4>Limitations</h4> <ul> <li>Icebreaker titles must not be more than 80 characters.</li> <li>Icebreaker responses must not be more than 300 characters.</li> <li>Message text must not be more than 300 characters.</li> </ul> <h4>Example</h4> <p>Create the <code>page_welcome_message</code> object to add icebreakers with a greeting message.</p> <pre class="_5s-8 prettyprint lang-code" style=""> "page_welcome_message": { "type":"VISUAL_EDITOR", "version":2, "landing_screen_type":"welcome_message", "media_type":"text", "text_format":{ "customer_action_type":"ice_breakers", "message":{ "ice_breakers":[ {"title":"Can I make a purchase?","response":"This is a response 1"}, {"title":"Can I see a menu?", "response":"This is a response 2"}, {"title":"Where are you located?", "response":"This is a response 3"}], "quick_replies":[], "text":"Hi {{user_first_name}}! Please let us know how we can help you."} }, "user_edit":false, "surface":"visual_editor_new" } </pre><div class="_4-u2 _57mb _1u44 _3fw6 _4-u8"><div class="_4-u3 _588p"><h3 id="cts">Click to Subscribe</h3> <p>Click to Subscribe ads (CTS) are Click to Messenger ads where the <code>object_story_spec.page_welcome_message</code> is an array of objects with a notification message template. When a person clicks the <strong>Get messages</strong> button in your ad, the person agrees to receive marketing messages from your business.</p> <p>To create an ad creative for a Click to Subscribe ad, send a <code>POST</code> request to the <code>/act_ad_account_id/adcreatives</code> endpoint where <strong><em>ad_account_id</em></strong> is the ID for your Meta ad account. Your request must include:</p> <ul> <li><code>access_token</code></li> <li><code>name</code></li> <li><code>object_story_spec</code> with <ul> <li>a <code>*_data</code> object that defines the media type </li> <li>the <code>page_welcome_message</code> array that defines the marketing message opt in request. Must include <code>landing_screen_type</code> set to <code>marketing_messages</code> and the message attachment <code>payload.template_type</code> set to <code>nofitication_messages</code></li> </ul></li> </ul> <h4>Image Ad Example Request</h4> <i>Formatted for readability. Replace <b>bold, italics values</b>, such as <b>ad_account_id</b>, with your values.</i><pre class="_5s-8 prettyprint lang-curl" style=""> curl -X POST "https://graph.facebook.com/<code>v22.0</code>/act_<i><b>ad_account_id</b></i>/adcreatives" -H "Content-Type: application/json" -d '{ "access_token": "<i><b>page_access_token</b></i>", "name": "<i><b>Your_CTS_image_ad_name</b></i>", "object_story_spec": { "page_id": "<i><b>your_page_id</b></i>", "link_data": { "image_hash": "<i><b>Your_image_hash</b></i>", "link": "<i><b>Your_image_URL</b></i>", "call_to_action": { "type": "LEARN_MORE", "value":{ "app_destination": "MESSENGER" } } "page_welcome_message": "{ "landing_screen_type": "marketing_messages", "media_type": "image", "image_format": { "customer_action_type": "buttons", "message": { "text": "<i><b>Your_welcome_message</b></i>", "attachment": { "type": "template", "payload":{ "template_type":"notification_messages", "elements": [{ "title": "<i><b>Your_CTS_title</b></i>", "subtitle": "<i><b>Your_CTS_subtitle</b></i>", "image_url": "<i><b>Your_image_URL</b></i>", "app_id": "<i><b>Your_Meta_app_ID</b></i>", "buttons": [{ "type": "postback", "payload": "<i><b>Data_to_include_in_webhook_notification</b></i>", "title": "Get messages" }] }] } } } } }" } } }' </pre></div></div><div class="_4-u2 _57mb _1u44 _3fw6 _4-u8"><div class="_4-u3 _588p"><h3 id="leads">Lead Ads in Conversations</h3> <p>Messenger Ads for Leads allow you to generate leads in Messenger through an automated chat template. You can ask specific questions to people who are interested in your business directly in your preferred messaging platform, gather customer preferences, and ask custom questions to prioritize the most qualified leads.</p> <div class="_57yz _5s-k _3-8p"><div class="_57y-"><p> Before you can create ad creatives for Messenger Ads for Leads you must accept <a href="https://www.facebook.com/ads/leadgen/tos" target="_blank"> the terms and conditions for Messenger Ads for Leads. <img class="img" src="https://scontent-sin2-2.xx.fbcdn.net/v/t39.2365-6/310307727_3347317042262105_1088877051262827250_n.png?_nc_cat=107&ccb=1-7&_nc_sid=e280be&_nc_ohc=j9c8s7C0stMQ7kNvgG4uDpB&_nc_zt=14&_nc_ht=scontent-sin2-2.xx&_nc_gid=AsSvsTl3gSS-Ll6hVSwbwPD&oh=00_AYBRTJfUwh09liGUGnxg_B96LaGtxB4XVuuSuc2LczCRwg&oe=67CD47E2" width="10px" alt="" /></a></p></div></div><h4>Message Template Requirements</h4> <ul> <li>A <strong>welcome message</strong> that greets people after they tap on your ad and let them know what your business has to offer</li> <li><strong>Questions</strong> that gather information about whether the person is a lead. This can include questions about interests, location, and contact information such as email and phone number.</li> <li>A <strong>confirmation message</strong> that allows you to thank people for their answers and let them know what happens next. You can find your new lead in Ads Manager, your Page's publishing tool or in your CRM.</li> <li>A <strong>Privacy Policy</strong> since you will be collecting customer information.</li> </ul> <h4>Limitations</h4> <ul> <li>Message templates cannot be edited or deleted once they are created</li> </ul> <h4>Create a Message Template</h4> <p> To create a message template, send a <code>POST</code> request to the <code>/<b><i>page_id</i></b>/messenger_lead_forms</code> endpoint where <b><i>page_id</i></b> is the ID for your business' Facebook Page. Your request must include: </p><ul> <li><code>access_token</code></li> <li><code>privacy_url</code></li> <li><code>step_list</code> array that includes <code>message</code>, <code>reply_type</code>, <code>step_id</code>, and <code>step_type</code></li> <li><code>template_name</code></li> <li><code>reminder_text</code></li> </ul> <p>The following message template includes your <code>template_name</code>, your <code>privacy_url</code>, <code>step_list</code> with a welcome message in <code>step_id: 0</code>, questions in <code>step_id: 1</code> to <code>4</code>, a confirmation message in <code>step_id: 5</code>, and a disqualification message in <code>step_id: 6</code>.</p> <p id="u_0_b_KG"><a href="#" role="button"><b>Message Template Quick Reference</b></a></p><h4>Example Leads Message Template</h4> <i>Formatted for readability. Replace <b>bold, italics values</b>, such as <b>page_access_token</b>, with your values.</i><pre class="_5s-8 prettyprint lang-curl" style=""> curl -X POST "https://graph.facebook.com/<code>v22.0</code>/<b><i>your_page_ID</i></b>/messenger_lead_forms" -H "Content-Type: application/json" -d '{ "access_token": "<b><i>Your_page_access_token</i></b>", "privacy_url": "<b><i>Your_privacy_policy_URL</i></b>", "reminder_text": "<b><i>Your_reminder_text</i></b>", "template_name": "<b><i>Your_template_name</i></b>", "step_list": [ { "step_id": "0", "message": "<b><i>Your_welcome_message</i></b>", "step_type": "INTRO", "reply_type": "NONE", "next_step_ids": "1" }, { "step_id": "1" "message": "<b><i>Are_you_interested_in_our_products_or_services?</i></b>", "step_type": "QUESTION", "reply_type": "QUICK_REPLIES", "answers": ["<b><i>Yes</i></b>", "<b><i>Not now</i></b>", "<b><i>Maybe</i></b>"], "next_step_ids": [2,6,2], "allow_to_skip": false, "answer_validation_enabled": true }, { "step_id": "2", "message": "<b><i>What city do you live in?</i></b>", "step_type": "QUESTION", "reply_type": "PREFILL", "prefill_type": "CITY", "next_step_ids": "3", "allow_to_skip": true }, { "step_id": "3", "message": "<b><i>What is your phone number?</i></b>", "step_type": "QUESTION", "reply_type": "PREFILL", "prefill_type": "PHONE", "next_step_ids": "4", "allow_to_skip": false, "answer_validation_enabled": true }, { "step_id": "4", "message": "<b><i>What is your email address?</i></b>", "step_type": "QUESTION", "reply_type": "PREFILL", "prefill_type": "EMAIL", "next_step_ids": "5", "allow_to_skip": false, "answer_validation_enabled": true }, { "step_id": "5", "message": "<b><i>Your_confirmation_message</i></b>", "step_type": "CONFIRMATION", "reply_type": "NONE" }, { "step_id": "6", "message": "<b><i>Your_disqualification_message</i></b>", "step_type": "DISQUALIFY", "reply_type": "NONE" } ] }' </pre><p>On success your app will receive a JSON object with the ID for the template.</p> <pre class="_5s-8 prettyprint lang-json" style=""> { "id": "<b><i>your_messenger_lead_gen_template_id</i></b>" } </pre><p>A <code>fblead_form</code> is also created and associated with the message template as part of this process.</p> <h4>Get a list of forms</h4> <p>To get a list of the Messenger lead generation form templates, you can send a <code>GET</code> request to the <code>/page_id/messenger_lead_forms</code> endpoint. You can also get information about a specific template by sending a <code>GET</code> request to <code>/</code><strong><em><code>Your_messenger_lead_gen_template_id</code></em></strong> endpoint.</p> <h4>Ad creative examples</h4> <p>To create an ad creative for lead ads, send a <code>POST</code> request to the <code>/act_</code><strong><em><code>ad_account_id</code></em></strong><code>/adcreatives</code> endpoint where <strong><em><code>ad_account_id</code></em></strong> is the ID for your Meta ad account. Your request must include:</p> <ul> <li><code>access_token</code></li> <li><code>name</code></li> <li><code>object_story_spec</code> with a <code>*_data</code> object that defines the media type, image or video, and contains: <ul> <li>the <code>*_data.page_welcome_message</code> parameter set to the key-value pair <ul> <li><code>ctm_lead_gen_template_id:</code><strong><em><code>Your_messenger_lead_gen_template_id</code></em></strong></li> </ul></li> </ul></li> </ul> <h4>Example ad creative for Messenger Ads for Leads with an Image</h4> <i>Formatted for readability. Replace <b>bold, italics values</b>, such as <b>ad_account_id</b>, with your values.</i><pre class="_5s-8 prettyprint lang-curl" style=""> curl -X POST "https://graph.facebook.com/<b><i><code>v22.0</code></i></b>/act_<b><i>AD_ACCOUNT_ID</i></b>/adcreatives" -H "Content-Type: application/json" -d '{ "access_token": "<b><i>Your_page_access_token</i></b>", "degrees_of_freedom_spec": { "creative_features_spec": { "standard_enhancements": { "enroll_status": "OPT_IN" } } }, "name": "<i><b>Your_lead_ad_image_ad_name</b></i>", "object_story_spec": { "page_id": "<i><b>Your_page_id</b></i>", "link_data": { "call_to_action": { "type": "MESSAGE_PAGE", "value": { "app_destination": "MESSENGER" } }, "description": "<b><i>Sample_description</i></b>", "image_hash": "<i><b>Your_image_hash</b></i>", "message": "<b><i>Sample_message_for_Creative</i></b>", "page_welcome_message": "{ "ctm_lead_gen_template_id": "<b><i>Your_messenger_lead_gen_template_id</i></b>" }" } } }' </pre><h4>Example ad creative for Messenger Ads for Leads with a Video</h4> <i>Formatted for readability. Replace <b>bold, italics values</b>, such as <b>ad_account_id</b>, with your values.</i><pre class="_5s-8 prettyprint lang-curl" style=""> curl -X POST "https://graph.facebook.com/<b><i><code>v22.0</code></i></b>/act_<b><i>AD_ACCOUNT_ID</i></b>/adcreatives" -H "Content-Type: application/json" -d '{ "access_token": "<b><i>Your_page_access_token</i></b>", "degrees_of_freedom_spec": { "creative_features_spec": { "standard_enhancements": { "enroll_status": "OPT_IN" } } }, "name": "<i><b>Your_lead_ad_video_ad_name</b></i>", "object_story_spec": { "page_id": "<i><b>your_page_id</b></i>", "video_data": { "call_to_action": { "type": "MESSAGE_PAGE", "value":{ "app_destination": "MESSENGER" } }, "image_url": "<i><b>Your_thumbnail_url</b></i>", "link_description": "<b><i>Your_link_description</i></b> ", "message": "<b><i>Sample message for Creative</i></b> ", "page_welcome_message": "{ "ctm_lead_gen_template_id": "<b><i>Your_messenger_lead_gen_template_id</i></b>" }", "video_id": "<i><b>Your_video_id</b></i>" } } }' </pre></div></div><h3>Creating ad creatives using Instagram content</h3> <h4>Instagram Posts</h4> <p>Refer <a href="/docs/instagram/ads-api/guides/use-posts-as-ads/">Use Posts as Instagram Ads</a> for more details.</p> <pre class="_5s-8 prettyprint lang-curl" style=""> curl -X POST \ -F 'name=Sample ad creative from Instagram post' \ -F 'object_id=<PAGE_ID>' \ -F 'instagram_user_id=<INSTAGRAM_USER_ID>' \ -F 'source_instagram_media_id=<INSTAGRAM_POST_ID>' \ -F 'call_to_action={ "type": "INSTAGRAM_MESSAGE", "value": { "link": "https://www.instagram.com" } }' \ -F 'access_token=<ACCESS_TOKEN>' \ https://graph.facebook.com/<code>v22.0</code>/act_<AD_ACCOUNT_ID>/adcreatives </pre><h4>Instagram Images</h4> <pre class="_5s-8 prettyprint lang-curl" style=""> curl -X POST \ -F 'name=Sample ad creative from Instagram image' \ -F 'object_story_spec={ "page_id": "<PAGE_ID>", "instagram_user_id": "<IG_USER_ID>", "link_data": { "message": "<AD_PRIMARY_TEXT>", "picture": "<IMAGE_URL>" "page_welcome_message": "<PAGE_WELCOME_MESSAGE>", "call_to_action": { "type": "INSTAGRAM_MESSAGE", "value": { "app_destination": "INSTAGRAM_DIRECT" } } } }' \ -F 'access_token=<ACCESS_TOKEN>' \ https://graph.facebook.com/<code>v22.0</code>/act_<AD_ACCOUNT_ID>/adcreatives </pre><h3>Creating ad creatives using Facebook content</h3> <p>Refer to <a href="/docs/instagram/ads-api/guides/use-posts-as-ads/#facebook-posts">Use Posts as Instagram Ads: Facebook Posts</a> for more details.</p> <pre class="_5s-8 prettyprint lang-code" style=""> curl -i -X POST \ "https://graph.facebook.com/<code>v22.0</code>/act_<AD_ACCOUNT>/adcreatives ?object_story_id=<postOwnerID_postID> &instagram_user_id=<IG_USER_ID> &call_to_action="{'type':MESSAGE_PAGE,'value':{'app_destination':'MESSENGER'}}" &access_token=<ACCESS_TOKEN>" </pre><p>Where <code>object_story_id</code> is the post ID in the format of <code>postOwnerID_postID</code> and <code>instagram_user_id</code> is either a Page-connected Instagram account ID or the Page-backed Instagram account ID. See more details in <a href="/docs/instagram/ads-api/guides/pages-ig-account">Set Up Instagram Accounts With Pages</a>.</p> </div></div><div class="_4-u2 _57mb _1u44 _3fw6 _4-u8"><div class="_4-u3 _588p"><h2 id="associate-creative">Step 4. Create the Ad</h2> <p> To create the ad you need to associate the ad creative and the ad set. To create the ad, send a <code>POST</code> request to the <code>/act_<b><i>ad_account_id/ads</i></b></code> endpoint where <b><i>ad_account_id</i></b> is the ID for your Meta ad account. Your request must included: </p><ul> <li><code>access_token</code></li> <li><code>adset_id</code> (from <a href="#" role="button">Step 2</a>)</li> <li><code>creative_id</code> (from <a href="#" role="button">Step 3</a>)</li> <li><code>name</code></li> <li><code>status</code> </li> </ul> <p id="u_0_d_bs"><a href="#" role="button"><b>Ad Account Ads Quick Reference</b></a></p><h4>Ad with Creative Example Request</h4> <i>Formatted for readability. Replace <b>bold, italics values</b>, such as <b>ad_account_id</b>, with your values.</i><pre class="_5s-8 prettyprint lang-curl" style=""> curl -X POST "https://graph.facebook.com/<code>v22.0</code>/act_<b><i>ad_account_id</i></b>/ads" -H "Content-Type: application/json" -d '{ "access_token": "<b><i>Your_page_access_token</i></b>", "adset_id": "<i><b>Your_ad_set_id</b></i>", "creative": { "creative_id": "<i><b>Your_ad_creative_id</b></i>" }, "status": "PAUSED" }' </pre><p>On success your app receives the following JSON response with the ID for the ad.</p> <pre class="_5s-8 prettyprint lang-json" style=""> { "id": "<b><i>ad_id</i></b>" } </pre><h3>Call to action</h3> <p>You can also set a call to action when creating your ad.</p> <pre class="_5s-8 prettyprint lang-code" style=""> "call_to_action": { "value": {"app_destination":"MESSENGER"}, "type": "MESSAGE_PAGE" } </pre></div></div><div class="_4-u2 _57mb _1u44 _3fw6 _4-u8"><div class="_4-u3 _588p"><h2>Step 5. Publish your Ad</h2> <p> Verify that your ad exists in the <a href="https://adsmanager.facebook.com/" target="_blank"> ads manager <img class="img" src="https://scontent-sin2-2.xx.fbcdn.net/v/t39.2365-6/310307727_3347317042262105_1088877051262827250_n.png?_nc_cat=107&ccb=1-7&_nc_sid=e280be&_nc_ohc=j9c8s7C0stMQ7kNvgG4uDpB&_nc_zt=14&_nc_ht=scontent-sin2-2.xx&_nc_gid=AsSvsTl3gSS-Ll6hVSwbwPD&oh=00_AYBRTJfUwh09liGUGnxg_B96LaGtxB4XVuuSuc2LczCRwg&oe=67CD47E2" width="10px" alt="" /></a>. Click the <b>Review and publish</b> button in the upper right corner. Select your campaign, the ad set for the campaign, and the ad. </p><p>You can publish your ad from the ads manager or using the API. To publish using the API, repeat <a href="#associate-creative">Step 4</a> with the <code>status</code> parameter set to <code>ACTIVE</code>.</p> <p>Your ad will be reviewed by Meta and the status will be <code>PENDING_REVIEW</code>. Once approved, the status will be <code>ACTIVE</code> and your ad will be delivered.</p> </div></div><div class="_4-u2 _57mb _1u44 _3fw6 _4-u8"><div class="_4-u3 _588p"><h2>Advanced Click to Messenger Elements</h2> <p>You can create messages that include more than one message element, like a call prompt or multiple templates. You will add these elements by setting an array of objects for the <code>*_data.page_welcome_message</code> value instead of a string value.</p> <p id="u_0_f_MV"><a href="#" role="button">Page Welcome Message Array Quick Reference</a></p><h3>Add a Call Prompt</h3> <p>You can add a call prompt to your Click to Messenger ad by setting the value of <code>*_data.page_welcome_message</code> to an array of objects that define your call prompt elements. Set the <code>landing_screen_type</code> parameter to <code>call_prompt</code>, <code>media_type</code> to <code>text</code>, and the <code>text_format.message</code> object with <code>text</code> to your welcome message text, and <code>call_prompt_data.call_prompt_message</code> set to a prompt to call your business.</p> <i>Formatted for readability. Replace <b>bold, italics values</b>, such as <b>page_access_token</b>, with your values.</i><pre class="_5s-8 prettyprint lang-code" style=""> ... "page_welcome_message": "[ { "landing_screen_type": "call_prompt", "media_type": "text", "text_format": { "message": { "text": "<i><b>Your_welcome_message</b></i>", "call_prompt_data": { "call_prompt_message": "<i><b>Your_call_prompt_message</b></i>" } } }, } ]" ... </pre><h3>Add One or More Templates</h3> <p> To create an ad with multiple templates set <code>*_data.page_welcome_message</code> parameter to an array with a <a href="https://developers.facebook.com/docs/messenger-platform/send-messages/templates" target="_blank"> message template <img class="img" src="https://scontent-sin2-2.xx.fbcdn.net/v/t39.2365-6/310307727_3347317042262105_1088877051262827250_n.png?_nc_cat=107&ccb=1-7&_nc_sid=e280be&_nc_ohc=j9c8s7C0stMQ7kNvgG4uDpB&_nc_zt=14&_nc_ht=scontent-sin2-2.xx&_nc_gid=AsSvsTl3gSS-Ll6hVSwbwPD&oh=00_AYBRTJfUwh09liGUGnxg_B96LaGtxB4XVuuSuc2LczCRwg&oe=67CD47E2" width="10px" alt="" /></a> The following example adds a template for a quick reply. </p><i>Formatted for readability. Replace <b>bold, italics values</b>, such as <b>page_access_token</b>, with your values.</i><pre class="_5s-8 prettyprint lang-curl" style=""> ... "page_welcome_message": "[{ 'message': { 'text':' <i><b>Your_question_or_directive</b></i> ', 'quick_replies':[ { 'content_type':'text', 'title':' <i><b>Option_1</b></i> ', 'payload':' <i><b>Option_1_information_for_webhook</b></i> ' }, { 'content_type':'text', 'title':' <i><b>Option_2</b></i> ', 'payload':' <i><b>Option_2_information_for_webhook</b></i> ' }, { 'content_type':'text', 'title':' <i><b>Option_3</b></i> ', 'payload':' <i><b>Option_3_information_for_webhook</b></i> ' } ] } }]", ... </pre></div></div><div class="_4-u2 _57mb _1u44 _3fw6 _4-u8"><div class="_4-u3 _588p"><h2>Next steps</h2> <p>If you have not already, <a href="https://developers.facebook.com/docs/messenger-platform/webhooks">set up webhooks</a> to get notifications for when a person clicks on your ad.</p> </div></div><div class="_4-u2 _57mb _1u44 _3fw6 _4-u8"><div class="_4-u3 _588p"><h2>Learn More</h2> <p>Learn more about the Marketing API and additional options for Click to Messenger.</p> <h4>Marketing API</h4> <ul class="uiList _4of _4kg"><li><div class="fcb"><a href="/docs/marketing-api/reference/ad-campaign-group" target="_blank"> Ad Campaign Reference <img class="img" src="https://scontent-sin2-2.xx.fbcdn.net/v/t39.2365-6/310307727_3347317042262105_1088877051262827250_n.png?_nc_cat=107&ccb=1-7&_nc_sid=e280be&_nc_ohc=j9c8s7C0stMQ7kNvgG4uDpB&_nc_zt=14&_nc_ht=scontent-sin2-2.xx&_nc_gid=AsSvsTl3gSS-Ll6hVSwbwPD&oh=00_AYBRTJfUwh09liGUGnxg_B96LaGtxB4XVuuSuc2LczCRwg&oe=67CD47E2" width="10px" alt="" /></a></div></li><li><div class="fcb"><a href="/docs/marketing-api/reference/ad-creative" target="_blank"> Ad Creative Reference <img class="img" src="https://scontent-sin2-2.xx.fbcdn.net/v/t39.2365-6/310307727_3347317042262105_1088877051262827250_n.png?_nc_cat=107&ccb=1-7&_nc_sid=e280be&_nc_ohc=j9c8s7C0stMQ7kNvgG4uDpB&_nc_zt=14&_nc_ht=scontent-sin2-2.xx&_nc_gid=AsSvsTl3gSS-Ll6hVSwbwPD&oh=00_AYBRTJfUwh09liGUGnxg_B96LaGtxB4XVuuSuc2LczCRwg&oe=67CD47E2" width="10px" alt="" /></a></div></li><li><div class="fcb"><a href="/docs/marketing-api/reference/adgroup" target="_blank"> Ad Reference <img class="img" src="https://scontent-sin2-2.xx.fbcdn.net/v/t39.2365-6/310307727_3347317042262105_1088877051262827250_n.png?_nc_cat=107&ccb=1-7&_nc_sid=e280be&_nc_ohc=j9c8s7C0stMQ7kNvgG4uDpB&_nc_zt=14&_nc_ht=scontent-sin2-2.xx&_nc_gid=AsSvsTl3gSS-Ll6hVSwbwPD&oh=00_AYBRTJfUwh09liGUGnxg_B96LaGtxB4XVuuSuc2LczCRwg&oe=67CD47E2" width="10px" alt="" /></a></div></li><li><div class="fcb"><a href="/docs/marketing-api/reference/ad-campaign" target="_blank"> Ad Set Reference <img class="img" src="https://scontent-sin2-2.xx.fbcdn.net/v/t39.2365-6/310307727_3347317042262105_1088877051262827250_n.png?_nc_cat=107&ccb=1-7&_nc_sid=e280be&_nc_ohc=j9c8s7C0stMQ7kNvgG4uDpB&_nc_zt=14&_nc_ht=scontent-sin2-2.xx&_nc_gid=AsSvsTl3gSS-Ll6hVSwbwPD&oh=00_AYBRTJfUwh09liGUGnxg_B96LaGtxB4XVuuSuc2LczCRwg&oe=67CD47E2" width="10px" alt="" /></a></div></li><li><div class="fcb"><a href="https://developers.facebook.com/docs/marketing-api/audiences/reference/advanced-targeting" target="_blank"> Audience Targeting Reference <img class="img" src="https://scontent-sin2-2.xx.fbcdn.net/v/t39.2365-6/310307727_3347317042262105_1088877051262827250_n.png?_nc_cat=107&ccb=1-7&_nc_sid=e280be&_nc_ohc=j9c8s7C0stMQ7kNvgG4uDpB&_nc_zt=14&_nc_ht=scontent-sin2-2.xx&_nc_gid=AsSvsTl3gSS-Ll6hVSwbwPD&oh=00_AYBRTJfUwh09liGUGnxg_B96LaGtxB4XVuuSuc2LczCRwg&oe=67CD47E2" width="10px" alt="" /></a></div></li><li><div class="fcb"><a href="https://developers.facebook.com/docs/marketing-api/guides/lead-ads/create/" target="_blank"> Create a Form for a Leads Ad <img class="img" src="https://scontent-sin2-2.xx.fbcdn.net/v/t39.2365-6/310307727_3347317042262105_1088877051262827250_n.png?_nc_cat=107&ccb=1-7&_nc_sid=e280be&_nc_ohc=j9c8s7C0stMQ7kNvgG4uDpB&_nc_zt=14&_nc_ht=scontent-sin2-2.xx&_nc_gid=AsSvsTl3gSS-Ll6hVSwbwPD&oh=00_AYBRTJfUwh09liGUGnxg_B96LaGtxB4XVuuSuc2LczCRwg&oe=67CD47E2" width="10px" alt="" /></a></div></li><li><div class="fcb"><a href="https://developers.facebook.com/docs/marketing-apis/get-started" target="_blank"> Get Started with the Marketing API <img class="img" src="https://scontent-sin2-2.xx.fbcdn.net/v/t39.2365-6/310307727_3347317042262105_1088877051262827250_n.png?_nc_cat=107&ccb=1-7&_nc_sid=e280be&_nc_ohc=j9c8s7C0stMQ7kNvgG4uDpB&_nc_zt=14&_nc_ht=scontent-sin2-2.xx&_nc_gid=AsSvsTl3gSS-Ll6hVSwbwPD&oh=00_AYBRTJfUwh09liGUGnxg_B96LaGtxB4XVuuSuc2LczCRwg&oe=67CD47E2" width="10px" alt="" /></a></div></li><li><div class="fcb"><a href="https://developers.facebook.com/docs/marketing-api/guides/lead-ads/retrieving" target="_blank"> Get Leads Generated by Ads <img class="img" src="https://scontent-sin2-2.xx.fbcdn.net/v/t39.2365-6/310307727_3347317042262105_1088877051262827250_n.png?_nc_cat=107&ccb=1-7&_nc_sid=e280be&_nc_ohc=j9c8s7C0stMQ7kNvgG4uDpB&_nc_zt=14&_nc_ht=scontent-sin2-2.xx&_nc_gid=AsSvsTl3gSS-Ll6hVSwbwPD&oh=00_AYBRTJfUwh09liGUGnxg_B96LaGtxB4XVuuSuc2LczCRwg&oe=67CD47E2" width="10px" alt="" /></a></div></li><li><div class="fcb"><a href="/docs/marketing-api/bidding/overview/billing-events#opt_bids" target="_blank"> Optimization Goals and Bidding Events Overview <img class="img" src="https://scontent-sin2-2.xx.fbcdn.net/v/t39.2365-6/310307727_3347317042262105_1088877051262827250_n.png?_nc_cat=107&ccb=1-7&_nc_sid=e280be&_nc_ohc=j9c8s7C0stMQ7kNvgG4uDpB&_nc_zt=14&_nc_ht=scontent-sin2-2.xx&_nc_gid=AsSvsTl3gSS-Ll6hVSwbwPD&oh=00_AYBRTJfUwh09liGUGnxg_B96LaGtxB4XVuuSuc2LczCRwg&oe=67CD47E2" width="10px" alt="" /></a></div></li></ul><h4>Messenger Platform</h4> <ul class="uiList _4of _4kg"><li><div class="fcb"><a href="https://developers.facebook.com/docs/messenger-platform/reference/templates" target="_blank"> Message Templates Reference <img class="img" src="https://scontent-sin2-2.xx.fbcdn.net/v/t39.2365-6/310307727_3347317042262105_1088877051262827250_n.png?_nc_cat=107&ccb=1-7&_nc_sid=e280be&_nc_ohc=j9c8s7C0stMQ7kNvgG4uDpB&_nc_zt=14&_nc_ht=scontent-sin2-2.xx&_nc_gid=AsSvsTl3gSS-Ll6hVSwbwPD&oh=00_AYBRTJfUwh09liGUGnxg_B96LaGtxB4XVuuSuc2LczCRwg&oe=67CD47E2" width="10px" alt="" /></a></div></li><li><div class="fcb"><a href="https://developers.facebook.com/docs/graph-api/reference/page/messenger_lead_forms/" target="_blank"> Message Lead Forms Reference <img class="img" src="https://scontent-sin2-2.xx.fbcdn.net/v/t39.2365-6/310307727_3347317042262105_1088877051262827250_n.png?_nc_cat=107&ccb=1-7&_nc_sid=e280be&_nc_ohc=j9c8s7C0stMQ7kNvgG4uDpB&_nc_zt=14&_nc_ht=scontent-sin2-2.xx&_nc_gid=AsSvsTl3gSS-Ll6hVSwbwPD&oh=00_AYBRTJfUwh09liGUGnxg_B96LaGtxB4XVuuSuc2LczCRwg&oe=67CD47E2" width="10px" alt="" 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class=\"_4-i0 _9l16\">\u003Cdiv class=\"clearfix\">\u003Cdiv class=\"_51-u rfloat _ohf\">\u003Ca role=\"button\" class=\"_42ft _5upp _50zy layerCancel _51-t _9l15 _50-0 _50z-\" data-testid=\"dialog_title_close_button\" href=\"#\" title=\"Close\">Close\u003C\/a>\u003C\/div>\u003Cdiv>\u003Ch3 id=\"u_0_0_2o\" class=\"_52c9 _9l17\">Ad Campaign Quick Reference\u003C\/h3>\u003C\/div>\u003C\/div>\u003C\/div>\u003Cdiv class=\"_4-i2 _pig _5coo _50f4\">\u003Cdiv class=\"_57-c\">\u003Ctable class=\"_4-ss _5k9x\">\u003Cthead>\u003Cth style=\"width:30\u0025\">Parameter\u003C\/th>\u003Cth>Value\u003C\/th>\u003C\/thead>\u003Ctbody class=\"_5m37\" id=\"u_0_n_ZI\">\u003Ctr class=\"row_0\">\u003Ctd>\u003Cp>\u003Ccode>access_token\u003C\/code>\u003C\/p>\n\u003C\/td>\u003Ctd>\u003Cp>Your Page access token\u003C\/p>\n\u003C\/td>\u003C\/tr>\u003Ctr class=\"row_1 _5m29\">\u003Ctd>\u003Cp>\u003Ccode>buying_type\u003C\/code>\u003C\/p>\n\u003C\/td>\u003Ctd>\u003Cp>Set to \u003Ccode>AUCTION\u003C\/code> (the default) for Messenger Ads for Leads\u003C\/p>\n\u003C\/td>\u003C\/tr>\u003Ctr class=\"row_2\">\u003Ctd>\u003Cp>\u003Ccode>name\u003C\/code>\u003C\/p>\n\u003Ci>string\u003C\/i>\u003C\/td>\u003Ctd>\u003Cp>The name for your ad campaign\u003C\/p>\n\u003C\/td>\u003C\/tr>\u003Ctr class=\"row_3 _5m29\">\u003Ctd>\u003Cp>\u003Ccode>objective\u003C\/code>\u003C\/p>\n\u003Ci>enum\u003C\/i>\u003C\/td>\u003Ctd>\u003Cp>Campaign's objective.\u003Cbr \/>\n\u003Ccode>OUTCOME_TRAFFIC\u003C\/code> for CTS.\u003Cbr \/>\n\u003Ccode>OUTCOME_LEADS\u003C\/code> for Messenger Ads for Leads.\u003Cbr \/>\n\u003Ccode>OUTCOME_ENGAGEMENT\u003C\/code>, \u003Ccode>OUTCOME_SALES\u003C\/code>, and \u003Ccode>OUTCOME_TRAFFIC\u003C\/code> for general CTM Ads.\u003C\/p>\n\u003C\/td>\u003C\/tr>\u003Ctr class=\"row_4\">\u003Ctd>\u003Cp>\u003Ccode>special_ad_categories\u003C\/code>\u003C\/p>\n\u003Ci>array[enum]\u003C\/i>\u003C\/td>\u003Ctd>\u003Cp>\u003Ccode>NONE\u003C\/code> or \n \u003Ca href=\"https:\/\/developers.facebook.com\/docs\/marketing-api\/reference\/ad-account\/campaigns\/#parameters-2\" target=\"_blank\">\n a comma separated list of Meta ad categories\n \u003Cimg class=\"img\" src=\"https:\/\/scontent-sin2-2.xx.fbcdn.net\/v\/t39.2365-6\/310307727_3347317042262105_1088877051262827250_n.png?_nc_cat=107&ccb=1-7&_nc_sid=e280be&_nc_ohc=j9c8s7C0stMQ7kNvgG4uDpB&_nc_zt=14&_nc_ht=scontent-sin2-2.xx&_nc_gid=AsSvsTl3gSS-Ll6hVSwbwPD&oh=00_AYBRTJfUwh09liGUGnxg_B96LaGtxB4XVuuSuc2LczCRwg&oe=67CD47E2\" width=\"10px\" alt=\"\" \/>\u003C\/a>\u003C\/p>\u003C\/td>\u003C\/tr>\u003Ctr class=\"row_5 _5m29\">\u003Ctd>\u003Cp>\u003Ccode>status\u003C\/code>\u003C\/p>\n\u003Ci>array[enum]\u003C\/i>\u003C\/td>\u003Ctd>\u003Cp>\u003Ccode>PAUSED\u003C\/code> \u2013 the campaign is not ready yet\u003C\/p>\n\u003C\/td>\u003C\/tr>\u003C\/tbody>\u003C\/table>\u003C\/div>\u003Cul class=\"uiList _4of _4kg\">\u003Cli>\u003Cdiv class=\"fcb\">\n Visit our \n \u003Ca href=\"https:\/\/developers.facebook.com\/docs\/marketing-api\/reference\/ad-account\/campaigns\/#Creating\" target=\"_blank\">\n Ad Account Campaign Endpoint Reference \n \u003Cimg class=\"img\" src=\"https:\/\/scontent-sin2-2.xx.fbcdn.net\/v\/t39.2365-6\/310307727_3347317042262105_1088877051262827250_n.png?_nc_cat=107&ccb=1-7&_nc_sid=e280be&_nc_ohc=j9c8s7C0stMQ7kNvgG4uDpB&_nc_zt=14&_nc_ht=scontent-sin2-2.xx&_nc_gid=AsSvsTl3gSS-Ll6hVSwbwPD&oh=00_AYBRTJfUwh09liGUGnxg_B96LaGtxB4XVuuSuc2LczCRwg&oe=67CD47E2\" width=\"10px\" alt=\"\" \/>\u003C\/a>\n for the complete list of available parameters.\n \u003C\/div>\u003C\/li>\u003C\/ul>\u003C\/div>\u003C\/div>"},2,"HTML"],["__markup_9f5fac15_0_1_L+",{"__html":"\u003Cdiv>\u003Cdiv class=\"_4-i0 _9l16\">\u003Cdiv class=\"clearfix\">\u003Cdiv class=\"_51-u rfloat _ohf\">\u003Ca role=\"button\" class=\"_42ft _5upp _50zy layerCancel _51-t _9l15 _50-0 _50z-\" data-testid=\"dialog_title_close_button\" href=\"#\" title=\"Close\">Close\u003C\/a>\u003C\/div>\u003Cdiv>\u003Ch3 id=\"u_0_2_Jo\" class=\"_52c9 _9l17\">Ad Set Quick Reference\u003C\/h3>\u003C\/div>\u003C\/div>\u003C\/div>\u003Cdiv class=\"_4-i2 _pig _5coo _50f4\">\u003Cdiv class=\"_57-c\">\u003Ctable class=\"_4-ss _5k9x\">\u003Cthead>\u003Cth style=\"width:30\u0025\">Parameter\u003C\/th>\u003Cth>Value\u003C\/th>\u003C\/thead>\u003Ctbody class=\"_5m37\" id=\"u_0_o_0t\">\u003Ctr class=\"row_0\">\u003Ctd>\u003Cp>\u003Ccode>access_token\u003C\/code>\u003C\/p>\n\u003C\/td>\u003Ctd>\u003Cp>Your Page access token\u003C\/p>\n\u003C\/td>\u003C\/tr>\u003Ctr class=\"row_1 _5m29\">\u003Ctd>\u003Cp>\u003Ccode>bid_amount\u003C\/code>\u003C\/p>\n\u003Ci>int\u003C\/i>\u003C\/td>\u003Ctd>\u003Cp>The maximum amount you want to pay for a result based on your optimization_goal\u003C\/p>\n\u003C\/td>\u003C\/tr>\u003Ctr class=\"row_2\">\u003Ctd>\u003Cp>\u003Ccode>billing_event\u003C\/code>\u003C\/p>\n\u003Ci>enum\u003C\/i>\u003C\/td>\u003Ctd>\u003Cp>Must be set to \u003Ccode>IMPRESSIONS\u003C\/code>. Meta bills you when your ad is shown to people\u003C\/p>\n\u003C\/td>\u003C\/tr>\u003Ctr class=\"row_3 _5m29\">\u003Ctd>\u003Cp>\u003Ccode>campaign_id\u003C\/code>\u003C\/p>\n\u003Ci>int\u003C\/i>\u003C\/td>\u003Ctd>\u003Cp>The ID for your campaign from \u003Ca href=\"#campaign\">Step 1\u003C\/a>\u003C\/p>\n\u003C\/td>\u003C\/tr>\u003Ctr class=\"row_4\">\u003Ctd>\u003Cp>\u003Ccode>daily_budget\u003C\/code>\u003C\/p>\n\u003Ci>int\u003C\/i>\u003C\/td>\u003Ctd>\u003Cp>The amount you want to spend per day\u003C\/p>\n\u003C\/td>\u003C\/tr>\u003Ctr class=\"row_5 _5m29\">\u003Ctd>\u003Cp>\u003Ccode>destination_type\u003C\/code>\u003C\/p>\n\u003Ci>string\u003C\/i>\u003C\/td>\u003Ctd>\u003Cp>Must be \u003Ccode>MESSENGER\u003C\/code> for Messenger Ads for Leads. \u003Cstrong>Required for Messenger Ads for Leads\u003C\/strong>\u003C\/p>\n\u003C\/td>\u003C\/tr>\u003Ctr class=\"row_6\">\u003Ctd>\u003Cp>\u003Ccode>name\u003C\/code>\u003C\/p>\n\u003Ci>string\u003C\/i>\u003C\/td>\u003Ctd>\u003Cp>The name of your ad set\u003C\/p>\n\u003C\/td>\u003C\/tr>\u003Ctr class=\"row_7 _5m29\">\u003Ctd>\u003Cp>\u003Ccode>optimization_goal\u003C\/code>\u003C\/p>\n\u003Ci>enum\u003C\/i>\u003C\/td>\u003Ctd>\u003Cp>Can be either \u003Ccode>CONVERSATIONS\u003C\/code> or \u003Ccode>CONVERSIONS\u003C\/code> for CTM or CTS. Can be either \u003Ccode>LEAD_GENERATION\u003C\/code> or \u003Ccode>QUALITY_LEAD\u003C\/code> for Messenger Ads for Leads.\u003C\/p>\n\u003C\/td>\u003C\/tr>\u003Ctr class=\"row_8\">\u003Ctd>\u003Cp>\u003Ccode>promoted_object\u003C\/code>\u003C\/p>\n\u003Ci>enum\u003C\/i>\u003C\/td>\u003Ctd>\u003Cp>Set to the ID for your business' Facebook Page ID. **Required for Lead Ads for Messenger **\u003C\/p>\n\u003Cul class=\"uiList _4of _4kg\">\u003Cli>\u003Cdiv class=\"fcb\">\n If you have set up a \n \u003Ca href=\"https:\/\/developers.facebook.com\/docs\/marketing-api\/conversions-api\/guides\/crm-integration\" target=\"_blank\">\n CRM data source \n \u003Cimg class=\"img\" src=\"https:\/\/scontent-sin2-2.xx.fbcdn.net\/v\/t39.2365-6\/310307727_3347317042262105_1088877051262827250_n.png?_nc_cat=107&ccb=1-7&_nc_sid=e280be&_nc_ohc=j9c8s7C0stMQ7kNvgG4uDpB&_nc_zt=14&_nc_ht=scontent-sin2-2.xx&_nc_gid=AsSvsTl3gSS-Ll6hVSwbwPD&oh=00_AYBRTJfUwh09liGUGnxg_B96LaGtxB4XVuuSuc2LczCRwg&oe=67CD47E2\" width=\"10px\" alt=\"\" \/>\u003C\/a> and choose \u003Ccode>QUALITY_LEAD\u003C\/code> as an optimization goal, you may add the \u003Ccode>pixel_id\u003C\/code> to the \u003Ccode>promoted_object\u003C\/code> for further optimization on quality. Note that you do not need to supply a \u003Ccode>pixel_rule\u003C\/code> alongside with the \u003Ccode>pixel_id\u003C\/code>.\n \u003C\/div>\u003C\/li>\u003C\/ul>\u003Cp>-->\u003C\/p>\n\u003C\/td>\u003C\/tr>\u003Ctr class=\"row_9 _5m29\">\u003Ctd>\u003Cp>\u003Ccode>status\u003C\/code>\u003C\/p>\n\u003Ci>enum\u003C\/i>\u003C\/td>\u003Ctd>\u003Cp>\u003Ccode>PAUSED\u003C\/code>\u003C\/p>\n\u003C\/td>\u003C\/tr>\u003Ctr class=\"row_10\">\u003Ctd>\u003Cp>\u003Ccode>targeting\u003C\/code>\u003C\/p>\n\u003Ci>object\u003C\/i>\u003C\/td>\u003Ctd>\u003Cp>\u003Ca href=\"https:\/\/developers.facebook.com\/docs\/marketing-api\/audiences\/reference\/advanced-targeting\" target=\"_blank\">An object that defines the audience \n \u003Cimg class=\"img\" src=\"https:\/\/scontent-sin2-2.xx.fbcdn.net\/v\/t39.2365-6\/310307727_3347317042262105_1088877051262827250_n.png?_nc_cat=107&ccb=1-7&_nc_sid=e280be&_nc_ohc=j9c8s7C0stMQ7kNvgG4uDpB&_nc_zt=14&_nc_ht=scontent-sin2-2.xx&_nc_gid=AsSvsTl3gSS-Ll6hVSwbwPD&oh=00_AYBRTJfUwh09liGUGnxg_B96LaGtxB4XVuuSuc2LczCRwg&oe=67CD47E2\" width=\"10px\" alt=\"\" \/>\u003C\/a> to whom you want to show your ads\u003C\/p>\u003C\/td>\u003C\/tr>\u003C\/tbody>\u003C\/table>\u003C\/div>\u003Cul class=\"uiList _4of _4kg\">\u003Cli>\u003Cdiv class=\"fcb\">\n Visit our \n \u003Ca href=\"https:\/\/developers.facebook.com\/docs\/marketing-api\/reference\/ad-account\/adsets\/#Creating\" target=\"_blank\">\n Ad Account Ad Set Endpoint Reference \n \u003Cimg class=\"img\" src=\"https:\/\/scontent-sin2-2.xx.fbcdn.net\/v\/t39.2365-6\/310307727_3347317042262105_1088877051262827250_n.png?_nc_cat=107&ccb=1-7&_nc_sid=e280be&_nc_ohc=j9c8s7C0stMQ7kNvgG4uDpB&_nc_zt=14&_nc_ht=scontent-sin2-2.xx&_nc_gid=AsSvsTl3gSS-Ll6hVSwbwPD&oh=00_AYBRTJfUwh09liGUGnxg_B96LaGtxB4XVuuSuc2LczCRwg&oe=67CD47E2\" width=\"10px\" alt=\"\" \/>\u003C\/a> \n for the complete list of available parameters.\n \u003C\/div>\u003C\/li>\u003C\/ul>\u003C\/div>\u003C\/div>"},2,"HTML"],["__markup_9f5fac15_0_2_eA",{"__html":"\u003Cdiv>\u003Cdiv class=\"_4-i0 _9l16\">\u003Cdiv class=\"clearfix\">\u003Cdiv class=\"_51-u rfloat _ohf\">\u003Ca role=\"button\" class=\"_42ft _5upp _50zy layerCancel _51-t _9l15 _50-0 _50z-\" data-testid=\"dialog_title_close_button\" href=\"#\" title=\"Close\">Close\u003C\/a>\u003C\/div>\u003Cdiv>\u003Ch3 id=\"u_0_4_H+\" class=\"_52c9 _9l17\">Ad Creative Quick Reference\u003C\/h3>\u003C\/div>\u003C\/div>\u003C\/div>\u003Cdiv class=\"_4-i2 _pig _5coo _50f4\">\u003Cdiv class=\"_57-c\">\u003Ctable class=\"_4-ss _5k9x\">\u003Cthead>\u003Cth style=\"width:30\u0025\">Parameter\u003C\/th>\u003Cth>Value\u003C\/th>\u003C\/thead>\u003Ctbody class=\"_5m37\" id=\"u_0_p_35\">\u003Ctr class=\"row_0\">\u003Ctd>\u003Cp>\u003Ccode>access_token\u003C\/code>\u003C\/p>\n\u003C\/td>\u003Ctd>\u003Cp>Your Page access token. \u003Cstrong>Required\u003C\/strong>\u003C\/p>\n\u003C\/td>\u003C\/tr>\u003Ctr class=\"row_1 _5m29\">\u003Ctd>\u003Cp>\u003Ccode>name\u003C\/code>\u003C\/p>\n\u003C\/td>\u003Ctd>\u003Cp>The name for your ad creative. For example, "Click to Messenger for September", etc. \u003Cstrong>Required\u003C\/strong>\u003C\/p>\n\u003C\/td>\u003C\/tr>\u003Ctr class=\"row_2\">\u003Ctd>\u003Ca href=\"https:\/\/developers.facebook.com\/docs\/marketing-api\/reference\/ad-creative-object-story-spec\/\" target=\"_blank\">\u003Ccode>object_story_spec \u003C\/code>\u003Cimg class=\"img\" src=\"https:\/\/scontent-sin2-2.xx.fbcdn.net\/v\/t39.2365-6\/310307727_3347317042262105_1088877051262827250_n.png?_nc_cat=107&ccb=1-7&_nc_sid=e280be&_nc_ohc=j9c8s7C0stMQ7kNvgG4uDpB&_nc_zt=14&_nc_ht=scontent-sin2-2.xx&_nc_gid=AsSvsTl3gSS-Ll6hVSwbwPD&oh=00_AYBRTJfUwh09liGUGnxg_B96LaGtxB4XVuuSuc2LczCRwg&oe=67CD47E2\" width=\"10px\" alt=\"\" \/>\u003C\/a>\u003C\/td>\u003Ctd>\u003Cp>An object containing information about a message. \u003Cstrong>Required for Click to Messenger or Click to Subscribe ads\u003C\/strong>\u003C\/p>\n\u003Cul class=\"uiList _4of _4kg\">\u003Cli>\u003Cdiv class=\"fcb\">\u003Ca href=\"https:\/\/developers.facebook.com\/docs\/marketing-api\/reference\/ad-creative-link-data\/\" target=\"_blank\">\u003Ccode>link_data \u003C\/code>\u003Cimg class=\"img\" src=\"https:\/\/scontent-sin2-2.xx.fbcdn.net\/v\/t39.2365-6\/310307727_3347317042262105_1088877051262827250_n.png?_nc_cat=107&ccb=1-7&_nc_sid=e280be&_nc_ohc=j9c8s7C0stMQ7kNvgG4uDpB&_nc_zt=14&_nc_ht=scontent-sin2-2.xx&_nc_gid=AsSvsTl3gSS-Ll6hVSwbwPD&oh=00_AYBRTJfUwh09liGUGnxg_B96LaGtxB4XVuuSuc2LczCRwg&oe=67CD47E2\" width=\"10px\" alt=\"\" \/>\u003C\/a> \u2013 An object defining a message with a template or carousel\n \u003C\/div>\u003C\/li>\u003Cli>\u003Cdiv class=\"fcb\">\u003Ca href=\"#\" target=\"_blank\" role=\"button\">\u003Ccode>page_id \u003C\/code>\u003Cimg class=\"img\" src=\"https:\/\/scontent-sin2-2.xx.fbcdn.net\/v\/t39.2365-6\/310307727_3347317042262105_1088877051262827250_n.png?_nc_cat=107&ccb=1-7&_nc_sid=e280be&_nc_ohc=j9c8s7C0stMQ7kNvgG4uDpB&_nc_zt=14&_nc_ht=scontent-sin2-2.xx&_nc_gid=AsSvsTl3gSS-Ll6hVSwbwPD&oh=00_AYBRTJfUwh09liGUGnxg_B96LaGtxB4XVuuSuc2LczCRwg&oe=67CD47E2\" width=\"10px\" alt=\"\" \/>\u003C\/a> \u2013 \u003Cb>Required.\u003C\/b> The ID for the Facebook Page sending the message\u003C\/div>\u003C\/li>\u003Cli>\u003Cdiv class=\"fcb\">\u003Ca href=\"https:\/\/developers.facebook.com\/docs\/marketing-api\/reference\/ad-creative-photo-data\/\" target=\"_blank\">\u003Ccode>photo_data \u003C\/code>\u003Cimg class=\"img\" src=\"https:\/\/scontent-sin2-2.xx.fbcdn.net\/v\/t39.2365-6\/310307727_3347317042262105_1088877051262827250_n.png?_nc_cat=107&ccb=1-7&_nc_sid=e280be&_nc_ohc=j9c8s7C0stMQ7kNvgG4uDpB&_nc_zt=14&_nc_ht=scontent-sin2-2.xx&_nc_gid=AsSvsTl3gSS-Ll6hVSwbwPD&oh=00_AYBRTJfUwh09liGUGnxg_B96LaGtxB4XVuuSuc2LczCRwg&oe=67CD47E2\" width=\"10px\" alt=\"\" \/>\u003C\/a> \u2013 An object defining a message with an image\u003C\/div>\u003C\/li>\u003Cli>\u003Cdiv class=\"fcb\">\u003Ca href=\"https:\/\/developers.facebook.com\/docs\/marketing-api\/reference\/ad-creative-text-data\/\" target=\"_blank\">\u003Ccode>text_data \u003C\/code>\u003Cimg class=\"img\" src=\"https:\/\/scontent-sin2-2.xx.fbcdn.net\/v\/t39.2365-6\/310307727_3347317042262105_1088877051262827250_n.png?_nc_cat=107&ccb=1-7&_nc_sid=e280be&_nc_ohc=j9c8s7C0stMQ7kNvgG4uDpB&_nc_zt=14&_nc_ht=scontent-sin2-2.xx&_nc_gid=AsSvsTl3gSS-Ll6hVSwbwPD&oh=00_AYBRTJfUwh09liGUGnxg_B96LaGtxB4XVuuSuc2LczCRwg&oe=67CD47E2\" width=\"10px\" alt=\"\" \/>\u003C\/a> \u2013 An object defining a message with text only\u003C\/div>\u003C\/li>\u003Cli>\u003Cdiv class=\"fcb\">\u003Ca href=\"https:\/\/developers.facebook.com\/docs\/marketing-api\/reference\/ad-creative-video-data\/\" target=\"_blank\">\u003Ccode>video_data \u003C\/code>\u003Cimg class=\"img\" src=\"https:\/\/scontent-sin2-2.xx.fbcdn.net\/v\/t39.2365-6\/310307727_3347317042262105_1088877051262827250_n.png?_nc_cat=107&ccb=1-7&_nc_sid=e280be&_nc_ohc=j9c8s7C0stMQ7kNvgG4uDpB&_nc_zt=14&_nc_ht=scontent-sin2-2.xx&_nc_gid=AsSvsTl3gSS-Ll6hVSwbwPD&oh=00_AYBRTJfUwh09liGUGnxg_B96LaGtxB4XVuuSuc2LczCRwg&oe=67CD47E2\" width=\"10px\" alt=\"\" \/>\u003C\/a> \u2013 An object defining a message with a video\u003C\/div>\u003C\/li>\u003C\/ul>\u003C\/td>\u003C\/tr>\u003Ctr class=\"row_3 _5m29\">\u003Ctd>\u003Cp>\u003Ccode>privacy_url\u003C\/code>\u003C\/p>\n\u003C\/td>\u003Ctd>\u003Cp>Set to the URL for your privacy policy. \u003Cstrong>Required for Messenger Ads for Leads\u003C\/strong>\u003C\/p>\n\u003C\/td>\u003C\/tr>\u003C\/tbody>\u003C\/table>\u003C\/div>\u003C\/div>\u003C\/div>"},2,"HTML"],["__markup_9f5fac15_0_3_ZJ",{"__html":"\u003Cdiv>\u003Cdiv class=\"_4-i0 _9l16\">\u003Cdiv class=\"clearfix\">\u003Cdiv class=\"_51-u rfloat _ohf\">\u003Ca role=\"button\" class=\"_42ft _5upp _50zy layerCancel _51-t _9l15 _50-0 _50z-\" data-testid=\"dialog_title_close_button\" href=\"#\" title=\"Close\">Close\u003C\/a>\u003C\/div>\u003Cdiv>\u003Ch3 id=\"u_0_6_pB\" class=\"_52c9 _9l17\">Image Ad Quick Reference\u003C\/h3>\u003C\/div>\u003C\/div>\u003C\/div>\u003Cdiv class=\"_4-i2 _pig _5coo _50f4\">\u003Cdiv class=\"_57-c\">\u003Ctable class=\"_4-ss _5k9x\">\u003Cthead>\u003Cth style=\"width:30\u0025\">\u003Ccode>link_data\u003C\/code> Parameters\u003C\/th>\u003Cth>Values\u003C\/th>\u003C\/thead>\u003Ctbody class=\"_5m37\" id=\"u_0_q_yC\">\u003Ctr class=\"row_0\">\u003Ctd>\u003Cp>\u003Ccode>call_to_action\u003C\/code>\u003C\/p>\n\u003C\/td>\u003Ctd>\u003Cp>Object to define the call to action button in the ad\u003C\/p>\n\u003Cdiv style=\"padding-left:10\u0025\">\u003Chr \/>\u003Ccode>type\u003C\/code> \u2013 The text for the button, for example \u003Ccode>LEARN_MORE\u003C\/code>\u003Chr \/>\u003Ccode>value\u003C\/code> \u2013 The destination for the button click\n \u003Cdiv style=\"padding-left:10\u0025\">\u003Chr \/>\u003Ccode>{app_destination\u003C\/code>: \u003Ccode>MESSENGER}\u003C\/code> \u2013 \u003Cb>Required\u003C\/b>\u003C\/div>\u003C\/div>\u003C\/td>\u003C\/tr>\u003Ctr class=\"row_1 _5m29\">\u003Ctd>\u003Cp>\u003Ccode>image_hash\u003C\/code>\u003C\/p>\n\u003C\/td>\u003Ctd>\u003Cp>The hash for the image\u003C\/p>\n\u003C\/td>\u003C\/tr>\u003Ctr class=\"row_2\">\u003Ctd>\u003Cp>\u003Ccode>link\u003C\/code>\u003C\/p>\n\u003C\/td>\u003Ctd>\u003Cp>The URL for the image\u003C\/p>\n\u003C\/td>\u003C\/tr>\u003Ctr class=\"row_3 _5m29\">\u003Ctd>\u003Cp>\u003Ccode>message\u003C\/code>\u003C\/p>\n\u003C\/td>\u003Ctd>\u003Cp>The Welcome text for the first message you send to the person after they click on the call to action button. You can also send a default template or a series of up to 5 template messages.\n \u003Ca href=\"\/docs\/messenger-platform\/send-api-reference\" target=\"_blank\">\n Learn more. \n \u003Cimg class=\"img\" src=\"https:\/\/scontent-sin2-2.xx.fbcdn.net\/v\/t39.2365-6\/310307727_3347317042262105_1088877051262827250_n.png?_nc_cat=107&ccb=1-7&_nc_sid=e280be&_nc_ohc=j9c8s7C0stMQ7kNvgG4uDpB&_nc_zt=14&_nc_ht=scontent-sin2-2.xx&_nc_gid=AsSvsTl3gSS-Ll6hVSwbwPD&oh=00_AYBRTJfUwh09liGUGnxg_B96LaGtxB4XVuuSuc2LczCRwg&oe=67CD47E2\" width=\"10px\" alt=\"\" \/>\u003C\/a>\u003C\/p>\u003C\/td>\u003C\/tr>\u003C\/tbody>\u003C\/table>\u003C\/div>\u003C\/div>\u003C\/div>"},2,"HTML"],["__markup_9f5fac15_0_4_wB",{"__html":"\u003Cdiv>\u003Cdiv class=\"_4-i0 _9l16\">\u003Cdiv class=\"clearfix\">\u003Cdiv class=\"_51-u rfloat _ohf\">\u003Ca role=\"button\" class=\"_42ft _5upp _50zy layerCancel _51-t _9l15 _50-0 _50z-\" data-testid=\"dialog_title_close_button\" href=\"#\" title=\"Close\">Close\u003C\/a>\u003C\/div>\u003Cdiv>\u003Ch3 id=\"u_0_8_tQ\" class=\"_52c9 _9l17\">Click to Messenger Video Ad Quick Reference\u003C\/h3>\u003C\/div>\u003C\/div>\u003C\/div>\u003Cdiv class=\"_4-i2 _pig _5coo _50f4\">\u003Cdiv class=\"_57-c\">\u003Ctable class=\"_4-ss _5k9x\">\u003Cthead>\u003Cth style=\"width:30\u0025\">\u003Ccode>video_data\u003C\/code> Parameters\u003C\/th>\u003Cth>Values\u003C\/th>\u003C\/thead>\u003Ctbody class=\"_5m37\" id=\"u_0_r_4V\">\u003Ctr class=\"row_0\">\u003Ctd>\u003Cp>\u003Ccode>call_to_action\u003C\/code>\u003C\/p>\n\u003C\/td>\u003Ctd>\u003Cp>Object to define the call to action button in the ad\u003C\/p>\n\u003Cdiv style=\"padding-left:10\u0025\">\u003Chr \/>\u003Ccode>type\u003C\/code> \u2013 The text for the button, for example \u003Ccode>LEARN_MORE\u003C\/code>\u003Chr \/>\u003Ccode>value\u003C\/code> \u2013 The destination for the button click\n \u003Cdiv style=\"padding-left:10\u0025\">\u003Chr \/>\u003Ccode>{app_destination\u003C\/code>: \u003Ccode>MESSENGER}\u003C\/code> \u2013 \u003Cb>Required\u003C\/b>\u003C\/div>\u003C\/div>\u003C\/td>\u003C\/tr>\u003Ctr class=\"row_1 _5m29\">\u003Ctd>\u003Cp>\u003Ccode>link_description\u003C\/code>\u003C\/p>\n\u003C\/td>\u003Ctd>\u003Cp>The text for the video\u003C\/p>\n\u003C\/td>\u003C\/tr>\u003Ctr class=\"row_2\">\u003Ctd>\u003Cp>\u003Ccode>image_url\u003C\/code>\u003C\/p>\n\u003C\/td>\u003Ctd>\u003Cp>the URL for the video thumbnail\u003C\/p>\n\u003C\/td>\u003C\/tr>\u003Ctr class=\"row_3 _5m29\">\u003Ctd>\u003Ccode>page_welcome_message\u003C\/code>\u003C\/td>\u003Ctd>\u003Cp>The welcome text for the first message you send to the person after they click on the call to action button. You can also send a default template or a series of up to 5 template messages.\n \u003Ca href=\"\/docs\/messenger-platform\/send-api-reference\" target=\"_blank\">\n Learn more. \n \u003Cimg class=\"img\" src=\"https:\/\/scontent-sin2-2.xx.fbcdn.net\/v\/t39.2365-6\/310307727_3347317042262105_1088877051262827250_n.png?_nc_cat=107&ccb=1-7&_nc_sid=e280be&_nc_ohc=j9c8s7C0stMQ7kNvgG4uDpB&_nc_zt=14&_nc_ht=scontent-sin2-2.xx&_nc_gid=AsSvsTl3gSS-Ll6hVSwbwPD&oh=00_AYBRTJfUwh09liGUGnxg_B96LaGtxB4XVuuSuc2LczCRwg&oe=67CD47E2\" width=\"10px\" alt=\"\" \/>\u003C\/a>\u003C\/p>\u003C\/td>\u003C\/tr>\u003Ctr class=\"row_4\">\u003Ctd>\u003Ccode>video_id\u003C\/code>\u003C\/td>\u003Ctd>\u003Cp>Meta ID for the video. \n \u003Ca href=\"https:\/\/developers.facebook.com\/docs\/messenger-platform\/reference\/attachment-upload-api\" target=\"_blank\">\n Learn more about uploading assets to Meta servers. \n \u003Cimg class=\"img\" src=\"https:\/\/scontent-sin2-2.xx.fbcdn.net\/v\/t39.2365-6\/310307727_3347317042262105_1088877051262827250_n.png?_nc_cat=107&ccb=1-7&_nc_sid=e280be&_nc_ohc=j9c8s7C0stMQ7kNvgG4uDpB&_nc_zt=14&_nc_ht=scontent-sin2-2.xx&_nc_gid=AsSvsTl3gSS-Ll6hVSwbwPD&oh=00_AYBRTJfUwh09liGUGnxg_B96LaGtxB4XVuuSuc2LczCRwg&oe=67CD47E2\" width=\"10px\" alt=\"\" \/>\u003C\/a>\u003C\/p>\u003C\/td>\u003C\/tr>\u003C\/tbody>\u003C\/table>\u003C\/div>\u003C\/div>\u003C\/div>"},2,"HTML"],["__markup_9f5fac15_0_5_yb",{"__html":"\u003Cdiv>\u003Cdiv class=\"_4-i0 _9l16\">\u003Cdiv class=\"clearfix\">\u003Cdiv class=\"_51-u rfloat _ohf\">\u003Ca role=\"button\" class=\"_42ft _5upp _50zy layerCancel _51-t _9l15 _50-0 _50z-\" data-testid=\"dialog_title_close_button\" href=\"#\" title=\"Close\">Close\u003C\/a>\u003C\/div>\u003Cdiv>\u003Ch3 id=\"u_0_a_Hx\" class=\"_52c9 _9l17\">Message Template Quick Reference\u003C\/h3>\u003C\/div>\u003C\/div>\u003C\/div>\u003Cdiv class=\"_4-i2 _pig _5coo _50f4\">\u003Cdiv class=\"_57-c\">\u003Ctable class=\"_4-ss _5k9x\">\u003Cthead>\u003Cth style=\"width:35\u0025\">\u003Ccode>step_list\u003C\/code> Parameters\u003C\/th>\u003Cth>Description\u003C\/th>\u003C\/thead>\u003Ctbody class=\"_5m37\" id=\"u_0_s_tS\">\u003Ctr class=\"row_0\">\u003Ctd>\u003Cp>\u003Ccode>allow_to_skip\u003C\/code>\u003C\/p>\n\u003Ci>bool\u003C\/i>\u003C\/td>\u003Ctd>\u003Cp>Set to \u003Ccode>true\u003C\/code> or \u003Ccode>false\u003C\/code>. Set to \u003Ccode>false\u003C\/code> when a person must provide an answer or \u003Ccode>true\u003C\/code> no answer is required.\u003C\/p>\n\u003C\/td>\u003C\/tr>\u003Ctr class=\"row_1 _5m29\">\u003Ctd>\u003Cp>\u003Ccode>answer_validation_enabled\u003C\/code>\u003C\/p>\n\u003Ci>bool\u003C\/i>\u003C\/td>\u003Ctd>\u003Cp>Set to \u003Ccode>true\u003C\/code> or \u003Ccode>false\u003C\/code>. Set to \u003Ccode>true\u003C\/code> when an answer must be validated. Only supports city, country, email, national ID, phone number, and zip code validation.\u003C\/p>\n\u003C\/td>\u003C\/tr>\u003Ctr class=\"row_2\">\u003Ctd>\u003Cp>\u003Ccode>answers\u003C\/code>\u003C\/p>\n\u003Ci>array of strings\u003C\/i>\u003C\/td>\u003Ctd>\u003Cp>A list of answers for a question. \u003Cstrong>Required for \u003Ccode>reply_type: QUICK_REPLIES\u003C\/code>.\u003C\/strong>\u003C\/p>\n\u003C\/td>\u003C\/tr>\u003Ctr class=\"row_3 _5m29\">\u003Ctd>\u003Cp>\u003Ccode>message\u003C\/code>\u003C\/p>\n\u003Ci>string\u003C\/i>\u003C\/td>\u003Ctd>\u003Cp>The text for a particular step. For example, a welcome message, question, directive, confirmation or disqualification message. \u003Cstrong>Required\u003C\/strong>\u003C\/p>\n\u003C\/td>\u003C\/tr>\u003Ctr class=\"row_4\">\u003Ctd>\u003Cp>\u003Ccode>next_step_ids\u003C\/code>\u003C\/p>\n\u003Ci>array of \u003Ccode>step_id\u003C\/code>s\u003C\/i>\u003C\/td>\u003Ctd>\u003Cp>The next step, or possible steps, in the list of questions. Can not point to a previous question in the list. Can be dependent on the answer given. For example, if a person answers a question with a disqualifier then the next step will be the disqualifying step but if the answer is a qualifier then the next step will be the next question in the list of questions.\u003C\/p>\n\u003C\/td>\u003C\/tr>\u003Ctr class=\"row_5 _5m29\">\u003Ctd>\u003Cp>\u003Ccode>prefill_type\u003C\/code>\u003C\/p>\n\u003Ci>enum{ \u003Ccode>CITY\u003C\/code>, \u003Ccode>EMAIL\u003C\/code>, \u003Ccode>PHONE\u003C\/code> }\u003C\/i>\u003C\/td>\u003Ctd>\u003Cp>If an answer if is prefilled with a person's information, such as if a person has already shared their email or phone number with your business.\u003C\/p>\n\u003C\/td>\u003C\/tr>\u003Ctr class=\"row_6\">\u003Ctd>\u003Cp>\u003Ccode>reminder_text\u003C\/code>\u003C\/p>\n\u003Ci>string\u003C\/i>\u003C\/td>\u003Ctd>\u003Cp>Text for the person answering the questions reminding them to complete the form\u003C\/p>\n\u003C\/td>\u003C\/tr>\u003Ctr class=\"row_7 _5m29\">\u003Ctd>\u003Cp>\u003Ccode>reply_type\u003C\/code>\u003C\/p>\n\u003Ci>enum{ \u003Ccode>NONE\u003C\/code>, \u003Ccode>PREFILL\u003C\/code>, \u003Ccode>QUICK_REPLIES\u003C\/code> }\u003C\/i>\u003C\/td>\u003Ctd>\u003Cp>If \u003Ccode>reply_type\u003C\/code> is set to \u2018PREFILL\u2019 then the sizes of step_list[x].next_step_ids and step_list[x].answers must match\u003C\/p>\n\u003C\/td>\u003C\/tr>\u003Ctr class=\"row_8\">\u003Ctd>\u003Cp>\u003Ccode>step_id\u003C\/code>\u003C\/p>\n\u003Ci>string\u003C\/i>\u003C\/td>\u003Ctd>\u003Cp>The ID for step to allow you to order the questions and messages.For example, if you have a list of 6 steps, \u003Ccode>0\u003C\/code> is your welcome message, while \u003Ccode>1\u003C\/code> thru \u003Ccode>3\u003C\/code> are your questions, \u003Ccode>4\u003C\/code> is your confirmation, and \u003Ccode>5\u003C\/code> is your disqualification message.\u003C\/p>\n\u003C\/td>\u003C\/tr>\u003Ctr class=\"row_9 _5m29\">\u003Ctd>\u003Cp>\u003Ccode>step_type\u003C\/code>\u003C\/p>\n\u003Ci>enum{ \u003Ccode>CONFIRMATION\u003C\/code>, \u003Ccode>DISQUALIFY\u003C\/code>, \u003Ccode>INTRO\u003C\/code>, \u003Ccode>QUESTION \u003C\/code> }\u003C\/i>\u003C\/td>\u003Ctd>\u003Cp>The type of step such as a question or introduction message. 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