Brand licensing

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href="/info/brand-licensing#working-together">Working together</a> </li> <li class="subnav__list__item"> <a class="subnav__list__item__link js-smooth-scroll-link" href="/info/brand-licensing#products-and-markets">Products and markets</a> </li> <li class="subnav__list__item"> <a class="subnav__list__item__link js-smooth-scroll-link" href="/info/brand-licensing#testimonials">Testimonials</a> </li> <li class="subnav__list__item"> <a class="subnav__list__item__link js-smooth-scroll-link" href="/info/brand-licensing#awards">Awards</a> </li> </ol> </nav> <section class="main__content"> <article class="infopage"> <div class="infopage__leadparagraph"> <div class="trix-content"> <p>The V&A is renowned for its award-winning licensing programme, creating beautiful products inspired by the museum’s rich archive. The programme started over 20 years ago and today we have over 85 licensed partners worldwide. </p> </div> </div> <div class="sir-trevor-blocks"> <div class="sir-trevor-text"> <p>As the world’s leading museum of art, design and performance, the V&A celebrates creativity and champions excellence in design to inspire the next wave of designers, retailers and manufacturers. We collaborate with companies which share our values of innovation, high quality design and craftsmanship.</p> </div> <div class="sir-trevor-text"> <p>If you would like to get in touch with the licensing team, please email: <a href="mailto:licensing@vam.ac.uk">licensing@vam.ac.uk</a></p> </div> <div id="WIZBCXIN-iframe" class="sir-trevor-video"> <div id="WIZBCXIN-iframe-container" class="sir-trevor-video__source"> </div> <div class="cookies-placeholder"> We use third-party platforms (including Soundcloud, Spotify and YouTube) to share some content on this website. 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If you are happy with this, please change your cookie consent for Targeting cookies. <br> <br>  <button id="ot-sdk-btn" class="u-btn u-btn--black ot-sdk-show-settings">Cookie Settings</button>  </div> </div> <script type="text/javascript"> window.addEventListener('iframeReady', function () { window.iFrameCookieHandler( 'WIZBCXIN', `<iframe title="YouTube player" src="//www.youtube.com/embed/YSoHEZ01HcI?wmode=transparent" width="640" height="360" frameborder="0" allowfullscreen></iframe>`, 'C0004')}); </script> <header id="working-together" class="sir-trevor-heading-block b-section-header b-section-header--alternate b-section-header--alternate-image"> <img srcset="https://vanda-production-assets.s3.amazonaws.com/2018/11/12/11/05/20/b3410e98-c3ca-4346-b478-f964d64e8890/working-together.jpg 320w, https://vanda-production-assets.s3.amazonaws.com/2018/11/12/11/05/21/af2f9e5f-052b-4a0b-bb36-9338e45b8eea/working-together.jpg 640w, https://vanda-production-assets.s3.amazonaws.com/2018/11/12/11/05/21/66d638fb-0564-4a81-90e0-74729b38a52a/working-together.jpg 960w, https://vanda-production-assets.s3.amazonaws.com/2018/11/12/11/05/21/2b63bb52-541f-43b2-8a57-61fb9f866cbf/working-together.jpg 1280w, https://vanda-production-assets.s3.amazonaws.com/2018/11/12/11/05/21/1cae9e15-78e2-4ac3-8776-c6226f989536/working-together.jpg 1920w, https://vanda-production-assets.s3.amazonaws.com/2018/11/12/11/05/21/35f08d23-0678-45b0-ba5c-f841bb653ec6/working-together.jpg 2560w" sizes="(min-width: 992px) calc(100vw - 130px), (min-width: 1200px) 1070px, 100vw" class="b-section-header__media-image" alt="" loading="lazy" src="https://vanda-production-assets.s3.amazonaws.com/2018/11/12/11/05/20/b3410e98-c3ca-4346-b478-f964d64e8890/working-together.jpg" /> <h2 class="b-section-header__title">Working together</h2> </header><div class="sir-trevor-text"> <p class="MsoNormal">Taking inspiration from over two million objects, our experienced team provides a tailor-made research service. We support our licensees through the design process to create beautiful ranges for the contemporary market. We also offer marketing and branding support, collaborating closely with our licensees to build engaging campaigns to tell the fascinating stories from the archive.</p> </div> <header id="products-and-markets" class="sir-trevor-heading-block b-section-header b-section-header--alternate b-section-header--alternate-image"> <img srcset="https://vanda-production-assets.s3.amazonaws.com/2018/11/12/10/57/17/0f0098a3-977d-4769-948c-10774d274890/Process-and-Products.jpg 320w, https://vanda-production-assets.s3.amazonaws.com/2018/11/12/10/57/17/f34d8e5d-c3d9-4609-aef2-dc519b05cc7b/Process-and-Products.jpg 640w, https://vanda-production-assets.s3.amazonaws.com/2018/11/12/10/57/17/38ee7496-e15b-4f7c-9f69-5b1576719b72/Process-and-Products.jpg 960w, https://vanda-production-assets.s3.amazonaws.com/2018/11/12/10/57/17/846d47c8-6f0c-435f-9080-3f5593689d25/Process-and-Products.jpg 1280w, https://vanda-production-assets.s3.amazonaws.com/2018/11/12/10/57/17/abd408ab-f674-4cb9-9ea2-67a996e09784/Process-and-Products.jpg 1920w, https://vanda-production-assets.s3.amazonaws.com/2018/11/12/10/57/17/20fbb5a0-9864-4e91-bf32-561e39915ec8/Process-and-Products.jpg 2560w" sizes="(min-width: 992px) calc(100vw - 130px), (min-width: 1200px) 1070px, 100vw" class="b-section-header__media-image" alt="" loading="lazy" src="https://vanda-production-assets.s3.amazonaws.com/2018/11/12/10/57/17/0f0098a3-977d-4769-948c-10774d274890/Process-and-Products.jpg" /> <h2 class="b-section-header__title">Products and markets</h2> </header><div class="sir-trevor-text"> <p class="MsoCommentText">Our global programme reaches across product categories from homeware, apparel, jewellery to stationery, crafting and everywhere in between. Key territories include UK, Europe, USA and East Asia. In 2019 we launched over 1300 new products, growing the V&A’s product distribution network to over 72 countries.</p> </div> <div class="sir-trevor-text"> <p class="MsoNormal">All our profits are returned to the museum, supporting its mission to enrich people’s lives by promoting research, knowledge and helping us to make works of art accessible to all.</p> </div> <header id="testimonials" class="sir-trevor-heading-block b-section-header b-section-header--alternate b-section-header--alternate-image"> <img srcset="https://vanda-production-assets.s3.amazonaws.com/2018/11/20/10/43/00/3157ecfe-24c0-411e-8004-45216d6761a2/PHILIPPA_CRADDOCK_info.jpg 320w, https://vanda-production-assets.s3.amazonaws.com/2018/11/20/10/43/00/c3590b3d-d04a-4662-aef4-16c2cea6fec9/PHILIPPA_CRADDOCK_info.jpg 640w, https://vanda-production-assets.s3.amazonaws.com/2018/11/20/10/43/00/21674640-c5ca-41b1-8a17-43de29f5cf55/PHILIPPA_CRADDOCK_info.jpg 960w, https://vanda-production-assets.s3.amazonaws.com/2018/11/20/10/43/00/826cff87-fbdd-4c3a-8a85-415f9dd2f1af/PHILIPPA_CRADDOCK_info.jpg 1280w, https://vanda-production-assets.s3.amazonaws.com/2018/11/20/10/43/00/0bbcef60-5a47-4503-bd72-67a190dd24e6/PHILIPPA_CRADDOCK_info.jpg 1920w, https://vanda-production-assets.s3.amazonaws.com/2018/11/20/10/43/00/9b88af5f-9319-4541-a764-80bb14f14cff/PHILIPPA_CRADDOCK_info.jpg 2560w" sizes="(min-width: 992px) calc(100vw - 130px), (min-width: 1200px) 1070px, 100vw" class="b-section-header__media-image" alt="" loading="lazy" src="https://vanda-production-assets.s3.amazonaws.com/2018/11/20/10/43/00/3157ecfe-24c0-411e-8004-45216d6761a2/PHILIPPA_CRADDOCK_info.jpg" /> <h2 class="b-section-header__title">Testimonials</h2> </header><div class="st__content-block st__content-block--quote"> <div class="quote"> <blockquote class="quote__content"> <p>It has been such a pleasure and privilege to work with the V&A for my first faux flowers collections, interpreting just a small part of their incredible archive into my designs. </p> </blockquote> <div class="quote__cite"> <cite class="quote__cite-text">Philippa Craddock, Owner – Philippa Craddock Ltd</cite> </div> </div> </div> <div class="st__content-block st__content-block--quote"> <div class="quote"> <blockquote class="quote__content"> <p>The original purpose of the V&A was to promote excellence in design and manufacturing, and we wanted to capture this idea to create this series for John Lewis. </p> </blockquote> <div class="quote__cite"> <cite class="quote__cite-text">Philippa Prinsloo, Home Design Manager at John Lewis</cite> </div> </div> </div> <header id="awards" class="sir-trevor-heading-block b-section-header b-section-header--alternate b-section-header--alternate-image"> <img srcset="https://vanda-production-assets.s3.amazonaws.com/2018/11/12/10/59/48/4d660c01-2de2-489d-8c09-dc2f309ddb27/Option-A-Awards.jpg 320w, https://vanda-production-assets.s3.amazonaws.com/2018/11/12/10/59/48/bf50e259-bc4f-4945-b689-fa32cd858b5e/Option-A-Awards.jpg 640w, https://vanda-production-assets.s3.amazonaws.com/2018/11/12/10/59/48/c4362438-8586-4c20-a7ca-4df2c286b721/Option-A-Awards.jpg 960w, https://vanda-production-assets.s3.amazonaws.com/2018/11/12/10/59/48/e4cc3bcc-b4a4-47db-a9d1-b7ded48bf8b4/Option-A-Awards.jpg 1280w, https://vanda-production-assets.s3.amazonaws.com/2018/11/12/10/59/48/a529679d-9dda-4f6b-935d-0ed6c4c3c998/Option-A-Awards.jpg 1920w, https://vanda-production-assets.s3.amazonaws.com/2018/11/12/10/59/48/b9b4a1e1-f4cc-4ad9-9013-31167e161d45/Option-A-Awards.jpg 2560w" sizes="(min-width: 992px) calc(100vw - 130px), (min-width: 1200px) 1070px, 100vw" class="b-section-header__media-image" alt="" loading="lazy" src="https://vanda-production-assets.s3.amazonaws.com/2018/11/12/10/59/48/4d660c01-2de2-489d-8c09-dc2f309ddb27/Option-A-Awards.jpg" /> <h2 class="b-section-header__title">Awards</h2> </header><div class="sir-trevor-text"> <p class="MsoNormal">Our licensing programme has been recognised by the following industry achievements:</p> </div> <div class="sir-trevor-text sir-trevor-text--list"> <ul> <li>Winner: Brand & Lifestyle Licensing Awards, Best Brand Licensed Fashion Accessories or Lifestyle Product or Range 2021</li> <li>Winner: LIMA International Licensing Awards, Best Art and Design Brand 2020</li> <li>Winner: Brand & Lifestyle Licensing Awards, Brand Licensed Ambassador of The Year 2019</li> <li>Winner: Brand & Lifestyle Licensing Awards, Best Brand Licensed Adult Apparel Range 2019</li> <li>Winner: Brand & Lifestyle Licensing Awards, Best Licensed Heritage or Institution Brand 2018</li> </ul> </div> <figure class="sir-trevor-image sir-trevor-image--inline"> <img srcset="https://vanda-production-assets.s3.amazonaws.com/2021/11/17/17/50/20/91e84d2f-0df9-4b4c-9b77-54604498694a/Brand-licensing-banner-update-2.jpg 320w, https://vanda-production-assets.s3.amazonaws.com/2021/11/17/17/50/20/7541d7c7-02b8-4334-be44-be06c67c7e50/Brand-licensing-banner-update-2.jpg 640w, https://vanda-production-assets.s3.amazonaws.com/2021/11/17/17/50/20/a8a54ebb-1020-42b6-8e1f-45cb10019300/Brand-licensing-banner-update-2.jpg 960w, https://vanda-production-assets.s3.amazonaws.com/2021/11/17/17/50/20/20af2c8d-394d-4fe6-aa54-17d534b1946e/Brand-licensing-banner-update-2.jpg 1280w, https://vanda-production-assets.s3.amazonaws.com/2021/11/17/17/50/20/460039b5-08b9-4599-99c8-dfbe13ba8d9f/Brand-licensing-banner-update-2.jpg 1920w, https://vanda-production-assets.s3.amazonaws.com/2021/11/17/17/50/21/5149598b-83c0-4bd6-b7ef-4672bebf0aae/Brand-licensing-banner-update-2.jpg 2560w" sizes="(min-width: 689px) 689px, 100vw" class="sir-trevor-image__source" alt="" loading="lazy" src="https://vanda-production-assets.s3.amazonaws.com/2021/11/17/17/50/20/91e84d2f-0df9-4b4c-9b77-54604498694a/Brand-licensing-banner-update-2.jpg" /> <figcaption class="sir-trevor-image__caption"> </figcaption> </figure> </div> </article> </section> </div> </main> <footer class="b-site-footer" aria-label="Main"> <a name="footernav" id="footernav"></a> <div class="b-site-footer__backtotop"> <a href="#vam_body" class="b-site-footer__backtotop-btn">Back to the top</a> </div> <div class="b-site-footer__content b-site-footer__content--newsletter">  <form name="signup-footer" id="signup-footer" action="//email-vam.org.uk/signup.ashx" autocomplete="off" method="POST" class="b-newsletter__form b-newsletter__form--footer b-newsletter__form--footer-main js-newsletter_form"> <div class="b-newsletter__flex-form-container"> <div class="b-newsletter__flex-form-container-title"> <h2 class="b-newsletter__headline b-newsletter__headline--footer"> Sign up to our emails </h2> <p aria-live="polite" class="b-newsletter__descriptor b-newsletter__descriptor--footer js-newsletter__descriptor"> Hear about collections, exhibitions, courses and events from the V&A and ways you can support us. </p> </div> <div class="b-newsletter__flex-form-container-form"> <div class="b-newsletter__form-fields b-newsletter__form-fields--footer"> <input type="hidden" name="addressbookid" value="23385029"> <input type="hidden" name="ci_isconsentform" value="true"> <input type="hidden" name="userid" value="193690"> <input type="hidden" name="SIG111c61b9060bb903d4d00273e56ca0b7f2a5008ddd91799cf706ed2bbe35672f" value="">  <input type="hidden" name="ReturnURL" value="https://www.vam.ac.uk/info/va-newsletter"> <input type="hidden" name="ci_userConsentText" value="Hear about collections, exhibitions, courses and events from the V&A and ways you can support us. 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