CINXE.COM

<!DOCTYPE html> <html xmlns="http://www.w3.org/1999/xhtml" xml:lang="en" version="XHTML+RDFa 1.0" dir="ltr" xmlns:fb="http://ogp.me/ns/fb#" xmlns:og="http://ogp.me/ns#"> <head profile="http://www.w3.org/1999/xhtml/vocab"> <meta name="HandheldFriendly" content="true" /> <meta name="viewport" content="width=device-width" /> <meta name="MobileOptimized" content="width" />  <meta http-equiv="Content-Type" content="text/html; charset=utf-8" /> <script src="https://www.recaptcha.net/recaptcha/api.js?hl=en" async="async" defer="defer"></script> <meta name="description" content="Concept2’s new composable technical infrastructure with a flexible decoupled setup including Drupal Commerce and Drupal CMS is future-ready and scalable." /> <meta name="generator" content="Drupal 7 (https://www.drupal.org)" /> <link rel="image_src" href="https://www.drupal.org/sites/all/themes/bluecheese/images/og.jpg" /> <link rel="canonical" href="https://www.drupal.org/case-study/concept2-drupal-drupal-commerce-decoupled" /> <link rel="shortlink" href="https://www.drupal.org/node/3466677" /> <meta property="og:site_name" content="Drupal.org" /> <meta property="og:type" content="article" /> <meta property="og:url" content="https://www.drupal.org/case-study/concept2-drupal-drupal-commerce-decoupled" /> <meta property="og:title" content="Concept2 - Drupal & Drupal Commerce Decoupled" /> <meta property="og:description" content="Concept2’s new composable technical infrastructure with a flexible decoupled setup including Drupal Commerce and Drupal CMS is future-ready and scalable." /> <meta property="og:updated_time" content="2024-08-28T23:08:06+00:00" /> <meta property="article:published_time" content="2024-08-07T17:00:01+00:00" /> <meta property="article:modified_time" content="2024-08-28T23:08:06+00:00" /> <title>Concept2 - Drupal & Drupal Commerce Decoupled | Drupal.org</title> <link type="text/css" rel="stylesheet" href="/files/advagg_css/css__vwdslBVX8xVWQ4hx4mWxIC59-lKGPldWkMIm435ispk__msT4O19F5udTbXsVQpyNk2EFYlbaoLwufqq_ZcdDcB0__YaNGWokqa69Wq8hHbkE322PVJ8I-GmpfBsT8LGsMpcI.css" media="all" /> <link type="text/css" rel="stylesheet" href="/files/advagg_css/css__Xi-PZpvKTY78w7l1WNsqwUA52MIupHJebCMiX34Ugt0__D_EUHDAfEQdxcLiSDY7hREUWkG1Ge56_h2z3Er8V188__YaNGWokqa69Wq8hHbkE322PVJ8I-GmpfBsT8LGsMpcI.css" media="all" /> <link type="text/css" rel="stylesheet" href="/files/advagg_css/css__WF0PRotZAhCcl0aJjY5W2LYj8UwiYuB2dZEFluOh3Tc__FviX13FUB-Ppa2XB29BUIJQZ1Wg-F5XiDE7XD5y7mjQ__YaNGWokqa69Wq8hHbkE322PVJ8I-GmpfBsT8LGsMpcI.css" media="all" /> <link type="text/css" rel="stylesheet" href="/files/advagg_css/css__NIw_DPU8Mg3GtGpnuqMYJS_XlUsM5CO1It4gwoiU5b8__b3B8u7yzxUpe4SEH5X6eNTawzmAgeuHdw5UbV9NuhlI__YaNGWokqa69Wq8hHbkE322PVJ8I-GmpfBsT8LGsMpcI.css" media="all" /> <link type="text/css" rel="stylesheet" href="/files/advagg_css/css__pWCOPcaPe71p3QyGrAeqEd6dwL_n27prYOjnWQj4jVI__fR6RV6fh70jWL18FMzdVQpGUyYT8iL9Vw8wnms1DdQA__YaNGWokqa69Wq8hHbkE322PVJ8I-GmpfBsT8LGsMpcI.css" media="all" /> <link type="text/css" rel="stylesheet" href="/files/advagg_css/css__mlCLWKqAJJ-E-mMVCEmFp-7SE_XsgAxpf7HS-FcVqB0__7Tgy6u_PBeTp3b4s5UumhQPx9mJ_jhs1Z-WvSrqxAHk__YaNGWokqa69Wq8hHbkE322PVJ8I-GmpfBsT8LGsMpcI.css" media="all" /> <link type="text/css" rel="stylesheet" href="/files/advagg_css/css__QPp1snPjYt_xYr0c_V0IORcEElkIUBBBrvOB4ZE0Gnw__8jkPtXCYcQv4spuNwtiMBMbZXgCS-2GouDqwnCBDPRE__YaNGWokqa69Wq8hHbkE322PVJ8I-GmpfBsT8LGsMpcI.css" media="all" /> </head> <body class="html not-front not-logged-in no-sidebars page-node page-node- page-node-3466677 node-type-casestudy drupalorg-site-main with-cover-photo" > <div id="skip-link" tabindex="-1"> <a class="element-invisible element-focusable" href="#content">Skip to main content</a> <a class="element-invisible element-focusable skip-link-search" href="#search-block-form">Skip to search</a> </div> <div class="region region-page-top"> <noscript aria-hidden="true"><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-W36H8DW" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript> <div id="drupalorg-crosssite-gdpr">Can we use first and third party cookies and web beacons to <a href="https://www.drupal.org/terms">understand our audience, and to tailor promotions you see</a>?<br><button class="yes">Yes, please</button><button class="no">No, do not track me</button></div> </div> <div id="nav-header"> <div class="menu-nav"> <a class="nav-btn" id="nav-open-btn" href="#block-system-main-menu"><img src="/sites/all/themes/bluecheese/images/icon-w-menu.svg" alt="Main menu"></a> </div> <nav id="navigation-inner" class="container-12" role="navigation"> <div class="region region-navigation"> <div id="block-system-main-menu" class="block block-system block-menu"> <div class="block-inner"> <div class="content"> <div class="menu-block"><ul class="menu button"><li class="first leaf"><a href="/home" title="Drupal.org home page">Drupal.org home</a></li> <li class="expanded"><a href="/about" title="">Why Drupal?</a><div class="menu-block"><ul class="menu button"><li class="first leaf"><a href="/about" title="Learn about Drupal">About Drupal</a></li> <li class="leaf"><a href="/docs/getting-started/understanding-drupal/overview-of-drupal" title="">Platform overview</a></li> <li class="leaf"><a href="/about/11" title="">Drupal 11</a></li> <li class="leaf"><a href="/features/content-authoring" title="">Content Authoring</a></li> <li class="leaf"><a href="/features/content-as-a-service" title="">Content as a Service</a></li> <li class="leaf"><a href="/features/decoupled" title="">Decoupled</a></li> <li class="leaf"><a href="/features/accessibility" title="">Accessibility</a></li> <li class="leaf"><a href="/features/marketing-automation" title="">Marketing Automation</a></li> <li class="leaf"><a href="/features/multilingual" title="">Multilingual</a></li> <li class="leaf"><a href="/features/security" title="">Security</a></li> <li class="leaf"><a href="/features/personalization" title="">Personalization</a></li> <li class="leaf"><a href="/case-studies" title="View case studies to see how your peers have built success on Drupal">Case studies</a></li> <li class="leaf"><a href="https://www.drupal.org/association/beyond-the-build" title="">Video series</a></li> <li class="last leaf"><a href="/about/in-the-news" title="">News</a></li> </ul></div></li> <li class="expanded"><a href="/industries" title="Examples of solutions built on Drupal">Use cases</a><div class="menu-block"><ul class="menu button"><li class="first leaf"><a href="/developers" title="">For Developers</a></li> <li class="leaf"><a href="/marketers" title="Why marketers should choose Drupal for their ambitious digital experiences">For Marketers</a></li> <li class="leaf"><a href="/industries/ecommerce" title="">E-commerce</a></li> <li class="leaf"><a href="/industries/education" title="">Education</a></li> <li class="leaf"><a href="/industries/fintech" title="">FinTech</a></li> <li class="leaf"><a href="/industries/government" title="">Government</a></li> <li class="leaf"><a href="/industries/healthcare" title="">Healthcare</a></li> <li class="leaf"><a href="/industries/hightech" title="">High Tech</a></li> <li class="leaf"><a href="/industries/nonprofit" title="">Nonprofit</a></li> <li class="leaf"><a href="/industries/retail" title="">Retail</a></li> <li class="last leaf"><a href="/industries/travel" title="">Travel</a></li> </ul></div></li> <li class="expanded"><a href="/documentation" title="Resources to help you on your Drupal journey">Resources</a><div class="menu-block"><ul class="menu button"><li class="first leaf"><a href="/docs/getting-started/installing-drupal" title="">Installing Drupal</a></li> <li class="leaf"><a href="/documentation" title="Drupal Documentation">Documentation</a></li> <li class="leaf"><a href="/docs/user_guide/en/index.html" title="The Drupal 8 user guide will get you up to speed in no time">User guide</a></li> <li class="leaf"><a href="/docs/official_docs/local-development-guide" title="">Local Development Guide</a></li> <li class="leaf"><a href="/security" title="Find information about security releases for Drupal">Security</a></li> <li class="leaf"><a href="/news" title="News about the Drupal ecosystem">News</a></li> <li class="leaf"><a href="/planet" title="">Blog</a></li> <li class="last leaf"><a href="/about/drupal-7/d7eol/partners" title="Find help for your Drupal 7 migration">Migrate from D7</a></li> </ul></div></li> <li class="expanded"><a href="/drupal-services" title="Buy Drupal Products and Services">Services</a><div class="menu-block"><ul class="menu button"><li class="first leaf"><a href="/drupal-services" title="View the Drupal service provider marketplace">Find an Agency Partner</a></li> <li class="leaf"><a href="/hosting" title="Find trusted Drupal hosting providers">Find Integrations & Hosting</a></li> <li class="leaf"><a href="/training" title="Find expert Drupal training">Find Drupal Training</a></li> <li class="leaf"><a href="/association/become-a-drupal-certified-partner" title="">Become a Certified Partner</a></li> <li class="last leaf"><a href="/about/drupal-7/d7eol/migration-resource-center/enterprise" title="">Find a D7 migration partner</a></li> </ul></div></li> <li class="expanded"><a href="/community" title="Drupal Community">Community</a><div class="menu-block"><ul class="menu button"><li class="first leaf"><a href="/community/contributor-guide" title="">How to Contribute</a></li> <li class="leaf"><a href="/community" title="View the community portal and find all the ways you can contribute to Drupal">About the Community</a></li> <li class="leaf"><a href="/support" title="">Support</a></li> <li class="leaf"><a href="/project/governance" title="">Community Governance</a></li> <li class="last leaf"><a href="https://jobs.drupal.org" title="">Jobs/Careers</a></li> </ul></div></li> <li class="expanded"><a href="/community/events" title="Find Drupal Events around the world, from the official DrupalCons, to community Camps and Meet-Ups">Events</a><div class="menu-block"><ul class="menu button"><li class="first leaf"><a href="https://events.drupal.org/barcelona2024" title="">DrupalCon Barcelona 2024</a></li> <li class="leaf"><a href="https://events.drupal.org/singapore2024" title="">DrupalCon Singapore 2024</a></li> <li class="leaf"><a href="https://events.drupal.org/atlanta2025" title="">DrupalCon Atlanta 2025</a></li> <li class="last leaf"><a href="/community/events" title="">Community Events</a></li> </ul></div></li> <li class="expanded"><a href="/download" title="Download and Extend Drupal">Download</a><div class="menu-block"><ul class="menu button"><li class="first collapsed"><a href="/download" title="Build your solution on Drupal">Download</a></li> <li class="leaf"><a href="/project/modules" title="Find modules to extend Drupal to meet any need">Modules</a></li> <li class="leaf"><a href="/project/themes" title="Browse themes as a starting point for making your Drupal site your own">Themes</a></li> <li class="leaf"><a href="/project/distributions" title="Use a distribution to start with a version of Drupal customized to purpose">Distributions</a></li> <li class="leaf"><a href="/project/issues" title="Dive into the issues queues and contribute back to Drupal">Issue queues</a></li> <li class="last leaf"><a href="https://git.drupalcode.org/project/drupal" title="">Browse Repository</a></li> </ul></div></li> <li class="expanded"><a href="/association" title="About the Drupal Association - the non-profit that supports the Drupal project">Give</a><div class="menu-block"><ul class="menu button"><li class="first leaf"><a href="/association" title="Learn about the Drupal Association - the nonprofit that supports the Drupal project">Drupal Association</a></li> <li class="leaf"><a href="/association/organization-membership" title="Learn more about the organizations that support the Drupal Association and our mission">Become an Organization Member</a></li> <li class="leaf"><a href="/association/become-a-drupal-certified-partner" title="">Become a Certified Partner</a></li> <li class="leaf"><a href="/association/RippleMakers" title="">Become a Ripple Maker</a></li> <li class="leaf"><a href="/association/donate" title="">Make a Donation</a></li> <li class="leaf"><a href="/association/discover-drupal" title="">Discover Drupal</a></li> <li class="last leaf"><a href="https://www.drupal.org/swag?utm_source=drupalorg&utm_medium=banner&utm_campaign=drupal_swag_shop_2020_09_17" title="Purchase Drupal merchandise and be the coolest kid on the block">Drupal Swag Shop</a></li> </ul></div></li> <li class="last expanded"><a href="/try-drupal" title="Try Drupal">Demo</a><div class="menu-block"><ul class="menu button"><li class="first leaf"><a href="/try-drupal" title="Demo Drupal online with a Drupal platform partner">Demo online</a></li> <li class="last leaf"><a href="/download" title="">Download</a></li> </ul></div></li> </ul></div><a class="close-btn" href="#top">Return to content</a> </div> </div> </div> <div id="block-search-form" class="block block-search"> <div class="block-inner"> <div class="content"> <form action="/case-study/concept2-drupal-drupal-commerce-decoupled" method="post" id="search-block-form" accept-charset="UTF-8"><div><div class="container-inline"> <h2 class="element-invisible">Search form</h2> <div class="form-item form-type-textfield form-item-search-block-form"> <label class="element-invisible" for="edit-search-block-form--2">Search </label> <input placeholder="Search…" type="text" id="edit-search-block-form--2" name="search_block_form" value="" size="15" maxlength="128" class="form-text" /> </div> <div class="form-actions form-wrapper" id="edit-actions"><input alt="Search" type="image" id="edit-submit" name="submit" value="Search" src="/sites/all/themes/bluecheese/images/icon-w-search.svg" class="form-submit" /></div><input type="hidden" name="form_build_id" value="form-ks5jEBirbmSp27yOqwzFV0W639z9z3krGiRLvq9IGGg" /> <input type="hidden" name="form_id" value="search_block_form" /> </div> </div></form> </div> </div> </div> <div id="block-system-user-menu" class="block block-system block-menu"> <div class="block-inner"> <div class="content"> <div class="menu-block"><ul class="menu"><li class="button default"><a href="#block-system-user-menu"><img src="https://www.drupal.org/sites/all/themes/bluecheese/images/icon-w-user.svg" alt="Log in, view profile, and more"></a><ul><li class="first leaf"><a href="/user/login?destination=node/3466677" title="">Log in</a></li> <li class="last leaf"><a href="/user/register?destination=node/3466677" title="">Create account</a></li> </ul></li></ul></div> </div> </div> </div> </div> </nav> </div> <div id="header" class="clearfix"> <div id="header-inner" class="container-12 clearfix"> <div id="header-left"> <div id="site-name"><a href="/" title="Drupal.org"><img src="https://www.drupal.org/files/drupal-wordmark.svg" alt="Drupal.org" /></a></div> </div> <div id="header-right"> </div> </div> </div> <div id="banner" data-nosnippet> <div class="region region-banner"> <div id="block-drupalorg-announcements" class="block block-drupalorg"> <div class="block-inner"> <div class="content"> <div class="announcement"><img class="photo" src="https://www.drupal.org/files/styles/grid-2-2x-square/public/announcements/drupalcon-hexagon-icon-280X280px_2_0.png?itok=uzoGg7T8" width="280" height="280" alt="Announcement icon" title="Announcement icon" />Join us at DrupalCon Singapore from 9-11 December 2024, for three exciting days of Drupal content, training, contributions, networking, and the inaugural DrupalCon Splash Awards! Be part of this landmark event as we celebrate and expand Drupal's impact across Asia.</div> <div class="cta"><a href="https://events.humanitix.com/drupalcon-singapore-2024" class="global-announce-banner dc-singapore-registration">Get your tickets now</a></div> </div> </div> </div> </div> </div> <div id="page" class="clearfix"> <div id="page-heading"> <div class="breadbox"><nav class="breadcrumb container-12"><span><a href="/case-studies">Case studies</a></span></nav></div> <div id="cover-photo" style="background-image: url(https://www.drupal.org/files/casestudy/cover/Concept2%20-%20Inline%20Image%20-%20Cover%20Image.png)"> <h1 id="page-title" class="container-12">Concept2 - Drupal & Drupal Commerce Decoupled</h1> </div> </div>  <div class="container-12 page-inner"> <div id="main" role="main"> <div id="content" class="clearfix"> <div id="content-inner" class="clearfix"> <div class="region region-content"> <div id="block-system-main" class="block block-system"> <div class="block-inner"> <div class="content"> <div id="node-3466677" class="node node-casestudy node-promoted node-content-3466677 clearfix"> <div class="submitted"> By <a href="/acro-commerce">Acro Commerce</a> on <time pubdate datetime="1723050001">7 August 2024</time> </div> <div class="content"> <div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even"><p>DIGITAL TRANSFORMATION IN ECOMMERCE</p> <h2>Concept2</h2> <h3>Rising above the competition — Pursuing superior digital commerce in the fitness industry.</h3> <h2>Ecommerce Success Depends on Your Website</h2> <p>Hampered by an ineffective user experience, Concept2 needed a new website to</p> <ul> <li> <p>Improve user experience with a modern, responsive design and clear conversion paths.</p> </li> <li> <p>Minimize admin effort and overhead by using streamlined processes and newer technologies.</p> </li> <li> <p>Maintain stability and security by migrating to an up-to-date, modern, supported platform.</p> </li> </ul> <p>Concept2's new technical infrastructure is composable, and its flexible decoupled nature is future-ready and scalable, allowing them to adapt to their evolving needs.</p> <hr /> <h2><img alt="" class="left" height="499" src="/files/Concept2%20-%20Inline%20Image%20-%20Website%20-%201.png" width="200" />World Class Fitness Experts</h2> <p>Concept2 has been the global leader in the innovation and production of rowing oars since 1976. Their oars won 98% of rowing medals at the Tokyo Olympics. </p> <p>In addition to the Concept2 RowErg, which has become a fixture in rowing clubs, homes, gyms, CrossFit boxes, and schools around the world, the company's range of sports-based ergometers now includes the SkiErg and the BikeErg.</p> <hr /> <h2>Time for Healthy Change</h2> <p class="center"><img alt="" height="157" src="/files/Concept2%20-%20Inline%20Image%20-%20App%20Icon%20%2B%20Screen.png" width="300" /></p> <p>The pandemic significantly changed the fitness equipment market, shutting gyms and driving more people to purchase in-home fitness equipment to reach their goals. </p> <p>With retail stores and their distributor network affected by quarantine closures, it became apparent that having an updated and integrated online sales channel for their B2B and D2C customers would make a substantial difference in a changing marketplace.</p> <p>Concept2's new website would provide comprehensive information and support, reflect the company’s position as the market leader, and allow it to promote new offerings, such as ErgData, their free app for iOS and Android. Connecting these services and products through their website enhances customer experience and improves brand consistency.</p> <hr /> <h2><img alt="" class="right" height="298" src="/files/Concept2%20-%20Inline%20Image%20-%20Outdated%20website.png" width="200" />Sink or Swim: The Effects of an Outdated Website</h2> <p>When Concept2 examined its website closely, it admitted that its current infrastructure must be updated to improve scalability and promote growth. The limitation of their current setup had the potential to impact their bottom line significantly: </p> <ul> <li> <p><strong>Not mobile-friendly</strong>—According to <a href="https://www.forbes.com/advisor/business/ecommerce-statistics/#sources_section" rel="nofollow">Forbes</a>, mobile commerce sales, or sales made from a smartphone, are expected to account for 62% of all retail sales by 2027. Without a mobile-friendly and responsive site, Concept2 was leaving a lot of sales on the table for competitors to snap up.</p> </li> <li> <p><strong>Limited content management capabilities</strong>—The cornerstone of marketing is sending the right message to the right audience at the right time. Concept2's marketing team was handcuffed because it could not easily edit or add new content and had restricted content and visual storytelling options.</p> </li> <li> <p><strong>Unrefined user experience</strong>—Their current site navigation was not user-friendly, lending to a clunky shopping experience. With today’s sophisticated online shoppers and Concept2’s premium brand, upgrading the user experience is influential in maintaining their elite brand awareness.</p> </li> <li> <p><strong>Restricted functionality and system security</strong>—The inability to link replacement parts to machines, the lack of centralized content or codebase for subsidiary sites, and the susceptibility to server overload mean that manual labour to maintain content and the site is a constant resource issue.</p> </li> </ul> <p>In addition to these hurdles, Concept2 has subsidiaries in the UK, Australia, Germany, Austria, Switzerland, and Benelux. Each subsidiary would need its own version of the site, which it could customize according to its market. Thus, they needed a multi-site experience that works globally.</p> <hr /> <h2>Building the Future One Stroke at a Time</h2> <h3>Create a modern ecommerce website experience using a decoupled infrastructure for maximum flexibility and future scalability.</h3> <p>Concept2 decided the new site should be built on Drupal 10 using Drupal Commerce to achieve this. Without in-house development resources, Concept2 needed a partner agency that could handle the scope of the build and bring it to life in a quick turnaround time.</p> <p>Using our<a href="https://www.acrocommerce.com/gesso" rel="nofollow"> decoupled accelerator, Gesso,</a> and our <a href="https://www.acrocommerce.com/services/project-management" rel="nofollow">agile development process</a>, we established a communication and development cadence with Concept2’s internal team and stakeholders, ensuring full Acro Commerce support from discovery through development to launch, starting with their US site, which launched in June 2024.</p> <hr /> <h2><a href="https://www.acromedia.com/gesso" rel="nofollow">Gesso</a>, our development accelerator, made C2 a reality.</h2> <p>Advantages of a decoupled accelerator</p> <ul> <li> <p>Optimized reducing development time.</p> </li> <li> <p>Control of brand across multiple sites.</p> </li> <li> <p>Swap platforms without impacting customer experience</p> </li> <li> <p>Reduced time-to-market for future development</p> </li> </ul> <hr /> <p class="center"><img alt="Gesso - Acro Commerce's Decoupled Accelerator for Drupal & Drupal Commerce" height="358" src="/files/Concept2%20-%20Inline%20Image%20-%20Gesso%20Stack.png" width="600" /></p> <p>The dual-core setup of Drupal Commerce and Drupal CMS is a powerful combination that empowers Concept2’s non-technical resources, such as marketers and administrators, to build and maintain an unrivalled customer experience, propelling their online presence and maintaining leadership in their industry.</p></div></div></div><div class="field field-name-field-link field-type-link-field field-label-hidden"><div class="field-items"><div class="field-item even"><a href="https://www.concept2.com/">Visit concept2.com →</a></div></div></div><div class="field field-name-field-mainimage field-type-image field-label-hidden"><div class="field-items"><div class="field-item even"><img src="https://www.drupal.org/files/styles/grid-10/public/Concept2%20-%20New%20Home%20Page.png?itok=iByBoFOI" width="700" height="362" alt="" /></div></div></div><div class="field field-name-field-overview field-type-text-long field-label-above"><div class="field-label">Why Drupal was chosen: </div><div class="field-items"><div class="field-item even"><h3>Drupal Commerce</h3> <p>Drupal Commerce lets you sell any type of product to anyone worldwide. This powerful platform combines content, product, and order management. With Drupal, the choices are endless: multi-sites, multi-languages, multi-currencies, multi-checkout flows, multi-customer types, and more!</p> <ul> <li> <p>Create rich customer experiences and user journeys—Commerce Core combines a sophisticated product data model with the Drupal CMS's media library, layout building, and content management features. Build content that informs and converts without needing extra developer resources. Use Drupal's powerful Search API for keyword search, category browsing, and facet-based filtering.</p> </li> <li> <p>Customizable configuration for complex products—Configure custom fields, layouts, and design patterns that help your merchants better market their wares, upsell and cross-sell products, and drive sales with custom promotions and coupons.</p> </li> <li> <p>Connect to your systems and automate workflows—Use core Drupal APIs and contributed modules to integrate your critical applications, custom middlewares, or homebrew ERPs. Go the extra mile with automation through Drupal's events system.</p> </li> </ul> <h3>Drupal Content Management System</h3> <p>Drupal has great standard features, like easy content authoring, reliable performance, and excellent security. But its flexibility sets it apart; modularity is one of its core principles. Its tools help you build the versatile, structured content that dynamic web experiences need.</p> <ul> <li> <p>Responsive and customizable themes—Give your website users their desired experience, regardless of their chosen device. Deliver a digital experience that grows with your brand, spurs customer engagement, and drives conversions. Build the brand experience you want by customizing your site’s theme to fit your brand.</p> </li> <li> <p>Easy content control—Enable a smoother content workflow with simple-to-use content authoring tools and customizable permissions that improve speed to market for new brand messaging.</p> </li> <li> <p>Accessible, multilingual and security-oriented—Use built-in accessibility tools to create an intensely accessible system while providing global experiences in any language - with multilingual functionality and an industry-leading security team to protect brand and data.</p> </li> </ul></div></div></div><div class="field field-name-field-goals field-type-text-long field-label-above"><div class="field-label">Describe the project (goals, requirements and outcome): </div><div class="field-items"><div class="field-item even"><hr /> <h3><em>“We wanted an agency that had the technical and design ability we needed, but more importantly, we wanted an agency that we could work with and who would be invested in the project's success. Acro Commerce worked alongside us every step of; the way, and especially towards the end, they bent over backwards to ensure we finally got the website over the line.”</em></h3> <p>David Hart, Concept2</p> <hr /> <h2>Accelerating Modern Ecommerce for B2B Manufacturers</h2> <p>Outdated technical infrastructure and legacy systems are often significant hurdles for organizations that want to improve their online presence. </p> <p>Difficulty with scalability, future-proofing, and growth can all be tied back to an ineffective commerce architecture.</p> <p>A new, composable technical infrastructure with a flexible decoupled setup is future-ready and scalable, allowing organizations to adapt to their evolving needs. Modernizing your commerce platform can:</p> <ul> <li> <p>Improve user experience with a modern, responsive design and clear conversion paths.</p> </li> <li> <p>Minimize admin effort and overhead by using streamlined processes and newer technologies.</p> </li> <li> <p>Maintain stability and security by migrating to an up-to-date, modern, supported platform.</p> </li> <li> <p>Increase scalability and agility through iterative development,</p> </li> </ul> <p><strong>Meet with our team today if these sound like your website development goals.</strong></p></div></div></div><div class="accordion"><h3 id="technical-specifications"><span>Technical specifications</span></h3 id="technical-specifications"><div class="accordion-content"><div class="field field-name-taxonomy-vocabulary-5 field-type-taxonomy-term-reference field-label-inline clearfix"><div class="field-label">Drupal version: </div><div class="field-items"><div class="field-item even">Drupal 10.x</div></div></div><div class="field field-name-field-projects field-type-entityreference field-label-above"><div class="field-label">Key modules/theme/distribution used: </div><div class="field-items"><div class="field-item even"><a href="/project/commerce_demo_store_theme">Commerce</a></div><div class="field-item odd"><a href="/sandbox/tstoeckler/1491122">Paragraph</a></div><div class="field-item even"><a href="/project/elastic_search">Elastic Search</a></div><div class="field-item odd"><a href="/project/avalara_cert">Avalara CertCapture</a></div><div class="field-item even"><a href="/project/google_analytics">Google Analytics</a></div><div class="field-item odd"><a href="/project/zendesk_api">Zendesk API</a></div><div class="field-item even"><a href="/project/layout_paragraphs">Layout Paragraphs</a></div><div class="field-item odd"><a href="/project/restws">RESTful Web Services</a></div><div class="field-item even"><a href="/project/next">Next.js</a></div><div class="field-item odd"><a href="/project/graphql">GraphQL</a></div></div></div></div></div><div class="field field-name-field-case-organizations field-type-entityreference field-label-above"><div class="field-label">Organizations involved: </div><div class="field-items"><div class="field-item even"><a href="/acro-commerce">Acro Commerce</a></div></div></div><div class="field field-name-taxonomy-vocabulary-50 field-type-taxonomy-term-reference field-label-above"><div class="field-label">Sectors: </div><div class="field-items"><div class="field-item even">E-Commerce</div><div class="field-item odd">Retail and Distribution</div><div class="field-item even">Sports</div></div></div> </div> </div> <section class="comments comment-wrapper"> <h2 class="title">Comments</h2> <div class="comment comment-content-15787113 clearfix" id="comment-15787113"> <a href="/u/benstokas" title="View user profile." class="picture"><img src="https://www.drupal.org/files/styles/drupalorg_user_picture/public/default-avatar.png?itok=ZYxnS__Q" width="80" height="80" alt="benstokas’s picture" /></a> <h3><a href="/case-study/concept2-drupal-drupal-commerce-decoupled#comment-15787113" class="permalink active" rel="bookmark">Drupal Commerce Decoupled</a></h3> <div class="submitted"> <a href="/u/benstokas" title="View user profile." data-uid="3831507" class="username">benstokas</a> commented <time pubdate datetime="2024-09-25T05:35:28+00:00">25 September 2024 at 05:35</time> </div> <div class="content"> <div class="field field-name-comment-body field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><p>I Think the feature of Drupal Commerce Decoupled is amazing. It is according to new technologies. It is very effective for ecommerce websites. I recommended !</p></div></div></div> </div> </div> </section> </div> </div> </div> </div> </div> </div>  </div>  <div id="content-bottom-region" role="complementary" > <div class="region region-content-bottom"> <div id="block-block-154" class="block block-block"> <div class="block-inner"> <div class="content"> <p><a href="https://www.acrocommerce.com/" target="_blank"><img style="height:4em;display:inline;margin:0em 2em 1em 0em;;" src="/files/cta/graphic/Acro%20Commerce.png" alt="Acro Commerce" /></a></p> <h3>Speak with a Drupal Commerce expert</h3> </div> </div> </div> <div id="block-drupalorg-lead-capture" class="block block-drupalorg"> <div class="block-inner"> <div class="content"> <form action="/case-study/concept2-drupal-drupal-commerce-decoupled" method="post" id="drupalorg-lead-capture-form" accept-charset="UTF-8"><div><input type="hidden" name="retURL" value="https://www.drupal.org/industries/thank-you?utm_source=case-study/concept2-drupal-drupal-commerce-decoupled" /> <input type="hidden" name="00NA00000067D9R" value="https://www.drupal.org/case-study/concept2-drupal-drupal-commerce-decoupled" /> <div class="form-item form-type-textfield form-item-first-name"> <label class="element-invisible" for="edit-first-name">First name <span class="form-required" title="This field is required.">*</span></label> <input placeholder="* Required: First name" type="text" id="edit-first-name" name="first_name" value="" size="20" maxlength="40" class="form-text required" /> </div> <div class="form-item form-type-textfield form-item-last-name"> <label class="element-invisible" for="edit-last-name">Last name <span class="form-required" title="This field is required.">*</span></label> <input placeholder="* Required: Last name" type="text" id="edit-last-name" name="last_name" value="" size="20" maxlength="80" class="form-text required" /> </div> <div class="form-item form-type-textfield form-item-email"> <label class="element-invisible" for="edit-email">Email <span class="form-required" title="This field is required.">*</span></label> <input placeholder="* Required: Email" type="text" id="edit-email" name="email" value="" size="20" maxlength="80" class="form-text required" /> </div> <div class="form-item form-type-textfield form-item-phone"> <label class="element-invisible" for="edit-phone">Phone </label> <input placeholder="Phone" type="text" id="edit-phone" name="phone" value="" size="20" maxlength="40" class="form-text" /> </div> <div class="form-item form-type-textfield form-item-company"> <label class="element-invisible" for="edit-company">Company <span class="form-required" title="This field is required.">*</span></label> <input placeholder="* Required: Company" type="text" id="edit-company" name="company" value="" size="20" maxlength="40" class="form-text required" /> </div> <div class="form-item form-type-textfield form-item-00NA00000067Mm6"> <label class="element-invisible" for="edit-00na00000067mm6">Country </label> <input placeholder="Country" type="text" id="edit-00na00000067mm6" name="00NA00000067Mm6" value="" size="20" maxlength="60" class="form-text" /> </div> <div class="form-item form-type-select form-item-00NA00000067Ahk"> <label class="element-invisible" for="edit-00na00000067ahk">Region </label> <select id="edit-00na00000067ahk" name="00NA00000067Ahk" class="form-select"><option value="AMER">Americas</option><option value="EMEA">Europe, Middle East, Africa</option><option value="APAC" selected="selected">Asia Pacific, Australia, New Zealand</option></select> </div> <div class="form-item form-type-textarea form-item-00NA00000067AhfMAE"> <label class="element-invisible" for="edit-00na00000067ahfmae">Project description <span class="form-required" title="This field is required.">*</span></label> <div class="form-textarea-wrapper"><textarea placeholder="* Required: Project description" id="edit-00na00000067ahfmae" name="00NA00000067AhfMAE" cols="60" rows="5" class="form-textarea required"></textarea></div> </div> <div class="captcha"><input type="hidden" name="captcha_sid" value="9326845" /> <input type="hidden" name="captcha_token" value="e8ffcb216e77198979e9c3edd385de06" /> <input type="hidden" name="captcha_response" value="Google no captcha" /> <div class="g-recaptcha" data-sitekey="6Ld0uCoUAAAAAKyrLmkrfFj1hgzlTgicamh5KW5Y" data-theme="light" data-type="image"></div><noscript> <div style="width: 302px; height: 352px;"> <div style="width: 302px; height: 352px; position: relative;"> <div style="width: 302px; height: 352px; position: absolute;"> <iframe src="https://www.recaptcha.net/recaptcha/api/fallback?k=6Ld0uCoUAAAAAKyrLmkrfFj1hgzlTgicamh5KW5Y&hl=en" frameborder="0" scrolling="no" style="width: 302px; height:352px; border-style: none;"></iframe> </div> <div style="width: 250px; height: 80px; position: absolute; border-style: none; bottom: 21px; left: 25px; margin: 0px; padding: 0px; right: 25px;"> <textarea id="g-recaptcha-response" name="g-recaptcha-response" class="g-recaptcha-response" style="width: 250px; height: 80px; border: 1px solid #c1c1c1; margin: 0px; padding: 0px; resize: none;" value=""></textarea> </div> </div> </div> </noscript> </div><input type="submit" id="edit-submit--2" name="op" value="Get Connected" class="form-submit" /><input type="hidden" name="honeypot_time" value="1732701619|V0ZS3mNVoFJTTTp7qrftUTFe19BkjAnkzk1O2qhkdGU" /> <input type="hidden" name="form_build_id" value="form-iMiOsDyWNUMX96Of2vXUQ5if5LWsRqhMACwppowhdtU" /> <input type="hidden" name="form_id" value="drupalorg_lead_capture_form" /> <div class="drupalhomepage-textfield"><div class="form-item form-type-textfield form-item-drupalhomepage"> <label for="edit-drupalhomepage">Leave this field blank </label> <input autocomplete="off" type="text" id="edit-drupalhomepage" name="drupalhomepage" value="" size="20" maxlength="128" class="form-text" /> </div> </div></div></form> </div> </div> </div> </div> </div>  </div> </div>  <div id="footer" role="contentinfo"> <div class="region region-footer"> <div id="block-drupalorg-crosssite-drupalorg-footer" class="block block-drupalorg-crosssite"> <div class="block-inner"> <div class="content"> <h4 class="element-invisible">News items</h4><ul class="drupal-news"><li class="0 first"><a href="https://www.drupal.org/news">News</a></li> <li class="1"><a href="https://www.drupal.org/planet" title="News from Drupal community members">Planet Drupal</a></li> <li class="2"><a href="https://www.drupal.org/about/media-kit/social-media" title="Drupal on social media">Social media</a></li> <li class="3"><a href="https://www.drupal.org/subscribe">Sign up for Drupal news</a></li> <li class="4"><a href="https://www.drupal.org/security" title="Announcements from the Drupal Security Team">Security advisories</a></li> <li class="5 last"><a href="https://jobs.drupal.org/" title="Drupal Jobs">Jobs</a></li> </ul><h4 class="element-invisible">Our community</h4><ul class="community"><li class="0 first"><a href="https://www.drupal.org/community">Community</a></li> <li class="1"><span><a href="https://www.drupal.org/drupal-services" title="People and organizations offering Drupal services">Services</a>, <a href="https://www.drupal.org/training" title="People and organizations offering Drupal training">Training</a> & <a href="https://www.drupal.org/hosting" title="Organizations offering Drupal hosting">Hosting</a></span></li> <li class="2"><a href="https://www.drupal.org/community/contributor-guide">Contributor guide</a></li> <li class="3"><a href="https://groups.drupal.org/groups" title="groups.drupal.org">Groups & meetups</a></li> <li class="4"><a href="https://events.drupal.org" title="Upcoming and past DrupalCons">DrupalCon</a></li> <li class="5 last"><a href="https://www.drupal.org/dcoc" title="Drupal code of conduct">Code of conduct</a></li> </ul><h4 class="element-invisible">Documentation</h4><ul class="get-started"><li class="0 first"><a href="https://www.drupal.org/documentation" title="Documentation for working with Drupal">Documentation</a></li> <li class="1"><a href="https://www.drupal.org/docs">Drupal Guide</a></li> <li class="2"><a href="https://www.drupal.org/docs/user_guide/en/index.html">Drupal User Guide</a></li> <li class="3"><a href="https://www.drupal.org/documentation/develop">Developer docs</a></li> <li class="4 last"><a href="https://api.drupal.org/" title="Drupal API reference">API.Drupal.org</a></li> </ul><h4 class="element-invisible">Drupal code base</h4><ul class="download-extend"><li class="0 first"><a href="https://www.drupal.org/download">Download & Extend</a></li> <li class="1"><a href="https://www.drupal.org/project/drupal" title="Download the latest version of the Drupal software">Drupal core</a></li> <li class="2"><a href="https://www.drupal.org/project/project_module" title="Download add-on features and functionality">Modules</a></li> <li class="3"><a href="https://www.drupal.org/project/project_theme" title="Download pre-designed styles for Drupal">Themes</a></li> <li class="4 last"><a href="https://www.drupal.org/project/project_distribution" title="Download a pre-packaged Drupal site">Distributions</a></li> </ul><h4 class="element-invisible">Governance of community</h4><ul class="about"><li class="0 first"><a href="https://www.drupal.org/about">About</a></li> <li class="1"><a href="https://www.drupal.org/about/features/accessibility" title="Our committment to accessibility">Web accessibility</a></li> <li class="2"><a href="https://www.drupal.org/association" title="About the Drupal Association">Drupal Association</a></li> <li class="3"><a href="https://www.drupal.org/drupalorg" title="About Drupal.org">About Drupal.org</a></li> <li class="4"><a href="https://www.drupal.org/terms" title="Drupal.org terms of service">Terms of service</a></li> <li class="5 last"><a href="https://www.drupal.org/privacy" title="Drupal.org privacy policy">Privacy policy</a></li> </ul> </div> </div> </div> <div id="block-block-77" class="block block-block"> <div class="block-inner"> <div class="content"> <p>Drupal is a <a href="/about/trademark">registered trademark</a> of <a href="https://dri.es">Dries Buytaert</a>.</p> </div> </div> </div> </div> </div> <div class="region region-page-bottom"> <script type="text/javascript"> (function(){ window._pxAppId = 'PXVnPBBfwe'; window._pxParam2 = ''; window._pxParam3 = '0'; var p = document.getElementsByTagName('script')[0], s = document.createElement('script'); s.async = 1; s.src = '/VnPBBfwe/init.js'; p.parentNode.insertBefore(s,p); }()); </script> <noscript> <div style="position:fixed; top:0; left:0; display:none" width="1" height="1"> <img src="/VnPBBfwe/xhr/api/v1/collector/noScript.gif?appId=PXVnPBBfwe"> </div> </noscript> </div> <script type="text/javascript" src="/files/advagg_js/js__B0FBwiP97ZnD38IFraZus4upS4KVkMXI3ou0fJ2ZXGA__pPDESRJz9GHsxqQIwQ_V8xnFYEH5jipG2eicsfrdWCs__YaNGWokqa69Wq8hHbkE322PVJ8I-GmpfBsT8LGsMpcI.js" defer="defer"></script>    <script type="text/javascript" src="/files/advagg_js/js__79M6UrZjAw3oNGnUjsWip12JsvnUZmJGA3h9LI0kuzE__J0sbXAJNry2-C_ZL2xd0RdVuzwTLvwN-UisIv5RNCvU__YaNGWokqa69Wq8hHbkE322PVJ8I-GmpfBsT8LGsMpcI.js" defer="defer" onload="if(jQuery.isFunction(jQuery.holdReady)){jQuery.holdReady(true);}"></script>  <script type="text/javascript" src="/files/advagg_js/js__pqoYaVR8NVhof-vNXe50j2TKhFv__IihVag_h4G6kus__B4mbn4wICLQjWm1m3-z1kw8F1FtP0cDAHKp00Xy_-88__YaNGWokqa69Wq8hHbkE322PVJ8I-GmpfBsT8LGsMpcI.js" defer="defer"></script> <script type="text/javascript" src="/files/advagg_js/js__H5AFmq1RrXKsrazzPq_xPQPy4K0wUKqecPjczzRiTgQ__wor4r9P8YTtQ7p6fbywTetZ47Z_orumIfrrhgxrpLus__YaNGWokqa69Wq8hHbkE322PVJ8I-GmpfBsT8LGsMpcI.js" defer="defer" onload=" function advagg_mod_1() { // Count how many times this function is called. advagg_mod_1.count = ++advagg_mod_1.count || 1; try { if (advagg_mod_1.count <= 40) { init_drupal_core_settings(); // Set this to 100 so that this function only runs once. advagg_mod_1.count = 100; } } catch(e) { if (advagg_mod_1.count >= 40) { // Throw the exception if this still fails after running 40 times. throw e; } else { // Try again in 1 ms. window.setTimeout(advagg_mod_1, 1); } } } function advagg_mod_1_check() { if (window.init_drupal_core_settings && window.jQuery && window.Drupal) { advagg_mod_1(); } else { window.setTimeout(advagg_mod_1_check, 1); } } advagg_mod_1_check();"></script> <script type="text/javascript" src="/files/advagg_js/js__Oc0wwB7MVRfxtYw6EQM7d9sXj9PAQePoWSzQJ0uTk6c__iXqOGoaPhZHCPEspUr5BC8BwOx5P8B11xv7VOhoUii8__YaNGWokqa69Wq8hHbkE322PVJ8I-GmpfBsT8LGsMpcI.js" defer="defer"></script> <script type="text/javascript" src="/files/advagg_js/js__FabcJ6qluktliDejymsuV-FqaN_HyMKGe93c2rO9Ky0__el1ZLGkKneOoCS6OWa01WHuIEsTsXZ46MRLCF390Fbw__YaNGWokqa69Wq8hHbkE322PVJ8I-GmpfBsT8LGsMpcI.js" defer="defer"></script> <script type="text/javascript" src="/files/advagg_js/js__YT6D1B_BKxvm6JCH_t9sZNI5L6yITa_DlU5QcSlOkAU__OXobH7d1IP1o3WABlniIrU_-pcJacVSIPUv9bpD-6pQ__YaNGWokqa69Wq8hHbkE322PVJ8I-GmpfBsT8LGsMpcI.js" defer="defer"></script> <script type="text/javascript" src="/files/advagg_js/js__xNXZEl6CREO_N4cX50nXAG3o3PPW1f2SzBBHY8rEKV8__vTuPvw9kFyhvW1mq6Cl_PG3exxZo1gi4hMxmKe9QZUI__YaNGWokqa69Wq8hHbkE322PVJ8I-GmpfBsT8LGsMpcI.js" defer="defer"></script> <script type="text/javascript" src="/files/advagg_js/js__Bg-Oyw0EdZHoFiDPJGaRblSi6o8N85W9n2yZXjXiWMA__NXjFZXHvidDrkoewGg5Fy4sKC4nBXn02iVvdeQL9EYI__YaNGWokqa69Wq8hHbkE322PVJ8I-GmpfBsT8LGsMpcI.js" defer="defer"></script> <script type="text/javascript" src="/files/advagg_js/js__mj2TlWhks9oJxPMS-NZeTpU46WwFVlMGEIo6S9H_Qx8__C389Vc_zjTfBmrTqoRNGUK0zY_nSOyzn-bjDheR_WiY__YaNGWokqa69Wq8hHbkE322PVJ8I-GmpfBsT8LGsMpcI.js" defer="defer"></script> <script type="text/javascript" src="/files/advagg_js/js__pLKQd4r7OrHglE7Qkqw53K2UXCqQdhqQ9v0cz7hMCQY__OErfYuQdGbFHcCoLoUW_ESSvaumApNojzjJit8-2xcw__YaNGWokqa69Wq8hHbkE322PVJ8I-GmpfBsT8LGsMpcI.js" defer="defer"></script> <script type="text/javascript" src="/files/advagg_js/js__hHUWFbMAa11eJtx5V0ym9o0YBsB1udk34qUT5wr1ihI__ntICfIdx3SsBpfvYB8AF0VuFk7gZjQgBaS1C9CyMj6o__YaNGWokqa69Wq8hHbkE322PVJ8I-GmpfBsT8LGsMpcI.js" defer="defer"></script> <script type="text/javascript"> <![CDATA[//><!]]> </script> <script type="text/javascript" src="/files/advagg_js/js__2k0CJ3KAQNFTFab3y6ZvNtxs3HLons0Brq7VwvPSkKo__RYlZCliQTuN7U7I5I1Xhn1dAop17g2hAft1wVGgKHGA__YaNGWokqa69Wq8hHbkE322PVJ8I-GmpfBsT8LGsMpcI.js" defer="defer"></script> <script type="text/javascript" src="/files/advagg_js/js__vj0LjvNwl-3K1P9LGT4BGuXCZcAovYsVlVmoJN3TMRg__KW8SiGceRY3sjIKVrffDjf2MK4A5Vp3EDDxVO-4pegI__YaNGWokqa69Wq8hHbkE322PVJ8I-GmpfBsT8LGsMpcI.js" defer="defer"></script> </body> </html>