Social Media in Business Development and Relationship Management

<!doctype html> <html class="no-js" lang=""> <head> <meta charset="utf-8"> <title>Social Media in Business Development and Relationship Management</title> <meta name="viewport" content="width=device-width, initial-scale=1.0"> <link rel="shortcut icon" href="https://globelawonline.com/favicon_globe.png"> <meta name="_token" content="kHLNKmy2GhatjlL0uQzrDmJZqEGYmxMkqs7zIzNN" /> <link rel="sitemap" href="https://globelawonline.com/sitemap.xml" type="application/xml" /> <meta name="citation_publisher" content="Globe Law and Business Limited" /> <meta name="citation_title" content="Social Media in Business Development and Relationship Management" /> <meta name="citation_publication_date" content="2018/10/01" /> <meta name="citation_online_date" content="2018/10/01" /> <meta name="citation_firstpage" content="1" /> <meta name="citation_lastpage" content="120" /> <meta name="citation_pdf_url" content="https://globelawonline.com/pdf/book/87/social-media-in-business-development-and-relationship-management.pdf" /> <meta name="citation_isbn" content="9781787422384" /> <meta name="citation_xml_url" content="https://globelawonline.com/book/xml-file/87" /> <meta name="citation_author" content="Kim Tasso" /> <style> em { background-color: #0bf2c0; } </style> <link rel="stylesheet" href="https://globelawonline.com/assets_globe/bundle.css?assets_cache=20231004212701"> <link href="https://globelawonline.com/assets_admin/plugins/bootstrap-datepicker/bootstrap-datepicker.min.css?assets_cache=20231004212701" rel="stylesheet" type="text/css"/>  <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-W3PW9RN'); </script>  <script type='text/javascript' src='https://d1bxh8uas1mnw7.cloudfront.net/assets/embed.js'></script> <script src="https://www.google.com/recaptcha/api.js" async defer></script> </head> <body class="home"> <div class="header"> <div class="header__left"> <a href="#" class="burger-btn d-block d-md-none"><i class="fa fa-bars" aria-hidden="true"></i><span class="sr-only">Menu Expand</span></a> <a href="https://globelawonline.com" class="logo"> <img src="https://globelawonline.com/assets_globe/images/logo.png" alt="logo"> </a> </div> <div class="header__right"> <div class="container-fluid"> <div class="row"> <div class="col align-self-center"> <form action="https://globelawonline.com/search" class="form search-form"> <input type="hidden" name="type" value="any"> <div class="input-group"> <label for="search-top-field" class="sr-only">Search Titles</label> <input name="keywords" id="search-top-field" type="text" class="form-control" placeholder="Search..." value="" required> <div class="input-group-append"> <button class="btn" type="submit"><i class="fa fa-search" aria-hidden="true"></i><span class="sr-only">Search</span></button> </div> </div> <div class="form__group"> <h5>Search options:</h5> <div class="input-group"> <div class="input-group-prepend"> <div class="input-radio"> <input id="search-title" aria-label="Search Titles" checked="checked" name="search_param" type="radio" value="title"> <label for="search-title">Search Titles</label> </div> </div> </div> <div class="input-group"> <div class="input-group-prepend"> <div class="input-radio"> <input id="search-full-text" aria-label="Full-text" name="search_param" type="radio" value="text"> <label for="search-full-text">Full-text</label> </div> </div> </div> </div> </form> </div> <div class="col-auto align-self-start header-buttons"> <div class="header-buttons-container"> <a href="https://globelawonline.com/login" class="login-btn login-btn-primary"> <i class="fa fa-sign-in" aria-hidden="true"></i>Login </a> </div> </div> </div> </div> </div> </div> <div class="wrapper menu-active"> <div class="sidebar"> <div class="d-block d-md-none"> <a href="#" class="burger-btn"><i class="fa fa-bars" aria-hidden="true"></i></a> <a href="https://globelawonline.com" class="logo"> <img src="https://globelawonline.com/assets_globe/images/logo.png" alt="logo"> </a> </div> <div class="nav"> <ul> <li class="has-children "> <span> <a href="#">Collections</a> <i class="fa fa-plus" aria-hidden="true"></i> </span> <ul> <li><a href="https://globelawonline.com/collection/38/banking-and-finance">Banking and Finance</a></li> <li><a href="https://globelawonline.com/collection/40/company-and-commercial">Company and Commercial</a></li> <li><a href="https://globelawonline.com/collection/47/dispute-resolution">Dispute Resolution</a></li> <li><a href="https://globelawonline.com/collection/21/energy-oil-and-gas">Energy - 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Phillip Taylor MBE and Elizabeth Robson Taylor, Richmond Chambers </p> </div> </div> </div> <div class="tab d-none" id="tab1-2"> This Special Report provides a practical introduction to social media for lawyers. By avoiding technical details and jargon, it offers a pragmatic guide on how all lawyers – irrespective of industry sector, firm size or client base – can successfully integrate social media into their marketing, business development and client relationship management programmes. <br /> <br /> Containing essential information on the benefits and risks of social media in the legal sector, this report examines the social media platforms used by many law firms (LinkedIn, Twitter and Facebook) and gives an overview of those less frequently used – enabling lawyers to make an informed choice.<br /> <br /> As well as featuring practical advice for setting up and using social media as an integral part of a lawyer’s business development activity, this report also offers guidance on: <br /> •how to write great blogs and social media posts; and<br /> •how to integrate social media into a structured content management plan that supports business development objectives.<br /> <br /> The report also addresses how central systems, technology and support can be used to ensure that social media plays an effective part of a firm’s business development programmes.<br /> <br /> In addition to lawyers, this text will be essential reading for marketing and human resource professionals in law firms who want to ensure the effective and sustainable use of social media.<br /> </div> <div class="tab d-none" id="tab1-3"> <div class="section section-accordion"> <div class="section__head"> <h3>Table of Contents</h3> </div> <div class="section__body"> <table id="toc"> <tbody class="chapter"> <tr class="head"> <th class="toc-level-2"><span class="text">Front cover </span></th> <td class="count"><span class="text">i</span></td> <td class="action"></td> </tr></tbody><tbody class="chapter"> <tr class="head"> <th class="toc-level-2"><span class="text">Title</span></th> <td class="count"><span class="text">1</span></td> <td class="action"></td> </tr></tbody><tbody class="chapter"> <tr class="head"> <th class="toc-level-2"><span class="text">Copyright</span></th> <td class="count"><span class="text">2</span></td> <td class="action"></td> </tr></tbody><tbody class="chapter"> <tr class="head"> <th class="toc-level-2"><span class="text">Table of contents</span></th> <td class="count"><span class="text">3</span></td> <td class="action"></td> </tr></tbody><tbody class="chapter"> <tr class="head"> <th class="toc-level-2"><span class="text">Introduction</span></th> <td class="count"><span class="text">7</span></td> <td class="action"></td> </tr> <tr class="head"> <th class="toc-level-3"><span class="text">1. About this special report</span></th> <td class="count"><span class="text">7</span></td> <td class="action"></td> </tr> <tr class="head"> <th class="toc-level-3"><span class="text">2. Definitions</span></th> <td class="count"><span class="text">8</span></td> <td class="action"></td> </tr> <tr class="head"> <th class="toc-level-3"><span class="text">3. Key platforms</span></th> <td class="count"><span class="text">10</span></td> <td class="action"></td> </tr> <tr class="head"> <th class="toc-level-3"><span class="text">4. The rise of social media in the legal profession</span></th> <td class="count"><span class="text">11</span></td> <td class="action"></td> </tr></tbody><tbody class="chapter"> <tr class="head"> <th class="toc-level-2"><span class="text">The business case for social media</span></th> <td class="count"><span class="text">15</span></td> <td class="action"></td> </tr> <tr class="head"> <th class="toc-level-3"><span class="text">1. The benefits of using social media</span></th> <td class="count"><span class="text">15</span></td> <td class="action"></td> </tr> <tr class="head"> <th class="toc-level-3"><span class="text">2. The risks of using social media</span></th> <td class="count"><span class="text">19</span></td> <td class="action"></td> </tr> <tr class="head"> <th class="toc-level-3"><span class="text">3. Guarding against the risks</span></th> <td class="count"><span class="text">21</span></td> <td class="action"></td> </tr></tbody><tbody class="chapter"> <tr class="head"> <th class="toc-level-2"><span class="text">Overview of common social media platforms</span></th> <td class="count"><span class="text">23</span></td> <td class="action"></td> </tr> <tr class="head"> <th class="toc-level-3"><span class="text">1. LinkedIn</span></th> <td class="count"><span class="text">23</span></td> <td class="action"></td> </tr> <tr class="head"> <th class="toc-level-3"><span class="text">2. Twitter</span></th> <td class="count"><span class="text">25</span></td> <td class="action"></td> </tr> <tr class="head"> <th class="toc-level-3"><span class="text">3. Facebook</span></th> <td class="count"><span class="text">26</span></td> <td class="action"></td> </tr> <tr class="head"> <th class="toc-level-3"><span class="text">4. YouTube</span></th> <td class="count"><span class="text">27</span></td> <td class="action"></td> </tr> <tr class="head"> <th class="toc-level-3"><span class="text">5. Blogging</span></th> <td class="count"><span class="text">27</span></td> <td class="action"></td> </tr> <tr class="head"> <th class="toc-level-3"><span class="text">6. Other social media platforms</span></th> <td class="count"><span class="text">28</span></td> <td class="action"></td> </tr> <tr class="head"> <th class="toc-level-3"><span class="text">7. Advertising on social media</span></th> <td class="count"><span class="text">31</span></td> <td class="action"></td> </tr> <tr class="head"> <th class="toc-level-3"><span class="text">8. Viral – how the platforms work together</span></th> <td class="count"><span class="text">32</span></td> <td class="action"></td> </tr></tbody><tbody class="chapter"> <tr class="head"> <th class="toc-level-2"><span class="text">Developing a plan</span></th> <td class="count"><span class="text">33</span></td> <td class="action"></td> </tr> <tr class="head"> <th class="toc-level-3"><span class="text">1. Marketing plan for the firm</span></th> <td class="count"><span class="text">33</span></td> <td class="action"></td> </tr> <tr class="head"> <th class="toc-level-3"><span class="text">2. Marketing plan for departments, sectors or offices</span></th> <td class="count"><span class="text">34</span></td> <td class="action"></td> </tr> <tr class="head"> <th class="toc-level-3"><span class="text">3. Marketing plan for individual lawyers</span></th> <td class="count"><span class="text">36</span></td> <td class="action"></td> </tr> <tr class="head"> <th class="toc-level-3"><span class="text">4. Segmentation, targeting and messaging</span></th> <td class="count"><span class="text">42</span></td> <td class="action"></td> </tr> <tr class="head"> <th class="toc-level-3"><span class="text">5. Integration with other marketing, selling and relationship management activities</span></th> <td class="count"><span class="text">44</span></td> <td class="action"></td> </tr> <tr class="head"> <th class="toc-level-3"><span class="text">6. Case study: planning content at BakerLaw</span></th> <td class="count"><span class="text">45</span></td> <td class="action"></td> </tr></tbody><tbody class="chapter"> <tr class="head"> <th class="toc-level-2"><span class="text">Using LinkedIn</span></th> <td class="count"><span class="text">47</span></td> <td class="action"></td> </tr> <tr class="head"> <th class="toc-level-3"><span class="text">1. Set up a company page</span></th> <td class="count"><span class="text">47</span></td> <td class="action"></td> </tr> <tr class="head"> <th class="toc-level-3"><span class="text">2. Individual lawyer accounts and profiles</span></th> <td class="count"><span class="text">49</span></td> <td class="action"></td> </tr> <tr class="head"> <th class="toc-level-3"><span class="text">3. Building your profile – step by step</span></th> <td class="count"><span class="text">49</span></td> <td class="action"></td> </tr> <tr class="head"> <th class="toc-level-3"><span class="text">4. Promoting your profile</span></th> <td class="count"><span class="text">51</span></td> <td class="action"></td> </tr> <tr class="head"> <th class="toc-level-3"><span class="text">5. Sending invitations and managing connections</span></th> <td class="count"><span class="text">51</span></td> <td class="action"></td> </tr> <tr class="head"> <th class="toc-level-3"><span class="text">6. Liking, commenting on and sharing others’ material</span></th> <td class="count"><span class="text">53</span></td> <td class="action"></td> </tr> <tr class="head"> <th class="toc-level-3"><span class="text">7. Using private messaging and InMail</span></th> <td class="count"><span class="text">54</span></td> <td class="action"></td> </tr> <tr class="head"> <th class="toc-level-3"><span class="text">8. Writing status updates and sharing posts and photos</span></th> <td class="count"><span class="text">55</span></td> <td class="action"></td> </tr> <tr class="head"> <th class="toc-level-3"><span class="text">9. Endorsements and recommendations</span></th> <td class="count"><span class="text">57</span></td> <td class="action"></td> </tr> <tr class="head"> <th class="toc-level-3"><span class="text">10. Publishing articles and blogs</span></th> <td class="count"><span class="text">58</span></td> <td class="action"></td> </tr> <tr class="head"> <th class="toc-level-3"><span class="text">11. Using groups</span></th> <td class="count"><span class="text">60</span></td> <td class="action"></td> </tr> <tr class="head"> <th class="toc-level-3"><span class="text">12. Case study: LinkedIn use at Thackray Williams</span></th> <td class="count"><span class="text">62</span></td> <td class="action"></td> </tr> <tr class="head"> <th class="toc-level-3"><span class="text">13. Large law firms on LinkedIn and Twitter</span></th> <td class="count"><span class="text">64</span></td> <td class="action"></td> </tr> <tr class="head"> <th class="toc-level-3"><span class="text">14. Case study: LinkedIn use at Forsters</span></th> <td class="count"><span class="text">64</span></td> <td class="action"></td> </tr></tbody><tbody class="chapter"> <tr class="head"> <th class="toc-level-2"><span class="text">Using Twitter</span></th> <td class="count"><span class="text">67</span></td> <td class="action"></td> </tr> <tr class="head"> <th class="toc-level-3"><span class="text">1. Company and team accounts and profiles</span></th> <td class="count"><span class="text">68</span></td> <td class="action"></td> </tr> <tr class="head"> <th class="toc-level-3"><span class="text">2. Individual accounts</span></th> <td class="count"><span class="text">69</span></td> <td class="action"></td> </tr> <tr class="head"> <th class="toc-level-3"><span class="text">3. Using public and private lists</span></th> <td class="count"><span class="text">69</span></td> <td class="action"></td> </tr> <tr class="head"> <th class="toc-level-3"><span class="text">4. Tweeting</span></th> <td class="count"><span class="text">70</span></td> <td class="action"></td> </tr> <tr class="head"> <th class="toc-level-3"><span class="text">5. Interacting – retweeting and commenting</span></th> <td class="count"><span class="text">72</span></td> <td class="action"></td> </tr> <tr class="head"> <th class="toc-level-3"><span class="text">6. Hashtags and live tweeting at events</span></th> <td class="count"><span class="text">73</span></td> <td class="action"></td> </tr> <tr class="head"> <th class="toc-level-3"><span class="text">7. Case study: Twitter use at Inksters</span></th> <td class="count"><span class="text">74</span></td> <td class="action"></td> </tr></tbody><tbody class="chapter"> <tr class="head"> <th class="toc-level-2"><span class="text">Using Facebook</span></th> <td class="count"><span class="text">77</span></td> <td class="action"></td> </tr> <tr class="head"> <th class="toc-level-3"><span class="text">1. Company (and/or group) pages</span></th> <td class="count"><span class="text">79</span></td> <td class="action"></td> </tr> <tr class="head"> <th class="toc-level-3"><span class="text">2. Page administration</span></th> <td class="count"><span class="text">79</span></td> <td class="action"></td> </tr> <tr class="head"> <th class="toc-level-3"><span class="text">3. Sharing content on Facebook</span></th> <td class="count"><span class="text">80</span></td> <td class="action"></td> </tr> <tr class="head"> <th class="toc-level-3"><span class="text">4. Case study: digital marketing at Wollen Michelmore</span></th> <td class="count"><span class="text">80</span></td> <td class="action"></td> </tr></tbody><tbody class="chapter"> <tr class="head"> <th class="toc-level-2"><span class="text">Blogging</span></th> <td class="count"><span class="text">83</span></td> <td class="action"></td> </tr> <tr class="head"> <th class="toc-level-3"><span class="text">1. General guidelines</span></th> <td class="count"><span class="text">84</span></td> <td class="action"></td> </tr> <tr class="head"> <th class="toc-level-3"><span class="text">2. Writing tips</span></th> <td class="count"><span class="text">84</span></td> <td class="action"></td> </tr> <tr class="head"> <th class="toc-level-3"><span class="text">3. Effective titles and tweets</span></th> <td class="count"><span class="text">91</span></td> <td class="action"></td> </tr></tbody><tbody class="chapter"> <tr class="head"> <th class="toc-level-2"><span class="text">Content development and management</span></th> <td class="count"><span class="text">97</span></td> <td class="action"></td> </tr> <tr class="head"> <th class="toc-level-3"><span class="text">1. The benefits of a content management plan</span></th> <td class="count"><span class="text">97</span></td> <td class="action"></td> </tr> <tr class="head"> <th class="toc-level-3"><span class="text">2. Content creation</span></th> <td class="count"><span class="text">98</span></td> <td class="action"></td> </tr> <tr class="head"> <th class="toc-level-3"><span class="text">3. Moderating and content curation</span></th> <td class="count"><span class="text">99</span></td> <td class="action"></td> </tr> <tr class="head"> <th class="toc-level-3"><span class="text">4. Case study: content creation at Clutton Cox</span></th> <td class="count"><span class="text">100</span></td> <td class="action"></td> </tr></tbody><tbody class="chapter"> <tr class="head"> <th class="toc-level-2"><span class="text">Central management</span></th> <td class="count"><span class="text">103</span></td> <td class="action"></td> </tr> <tr class="head"> <th class="toc-level-3"><span class="text">1. Plan</span></th> <td class="count"><span class="text">103</span></td> <td class="action"></td> </tr> <tr class="head"> <th class="toc-level-3"><span class="text">2. Policies</span></th> <td class="count"><span class="text">105</span></td> <td class="action"></td> </tr> <tr class="head"> <th class="toc-level-3"><span class="text">3. Manage domains and account hierarchy</span></th> <td class="count"><span class="text">105</span></td> <td class="action"></td> </tr> <tr class="head"> <th class="toc-level-3"><span class="text">4. Brand, style and tone of voice</span></th> <td class="count"><span class="text">105</span></td> <td class="action"></td> </tr> <tr class="head"> <th class="toc-level-3"><span class="text">5. Analytics and monitoring effectiveness</span></th> <td class="count"><span class="text">105</span></td> <td class="action"></td> </tr> <tr class="head"> <th class="toc-level-3"><span class="text">6. Training and support</span></th> <td class="count"><span class="text">107</span></td> <td class="action"></td> </tr> <tr class="head"> <th class="toc-level-3"><span class="text">7. Disaster recovery plans</span></th> <td class="count"><span class="text">108</span></td> <td class="action"></td> </tr> <tr class="head"> <th class="toc-level-3"><span class="text">8. Tools to support management</span></th> <td class="count"><span class="text">109</span></td> <td class="action"></td> </tr> <tr class="head"> <th class="toc-level-3"><span class="text">9. Case study: digital marketing at Forsters</span></th> <td class="count"><span class="text">114</span></td> <td class="action"></td> </tr></tbody><tbody class="chapter"> <tr class="head"> <th class="toc-level-2"><span class="text">Conclusion</span></th> <td class="count"><span class="text">119</span></td> <td class="action"></td> </tr></tbody><tbody class="chapter"> <tr class="head"> <th class="toc-level-2"><span class="text">About the author</span></th> <td class="count"><span class="text">120</span></td> <td class="action"></td> </tr></tbody><tbody class="chapter"> <tr class="head"> <th class="toc-level-2"><span class="text">Back cover</span></th> <td class="count"><span class="text">122</span></td> <td class="action"></td> </tr></tbody> </table> </div> </div> </div> <div class="tab d-none" id="tab1-4"> <p>The special report’s appearance, structure and presentation make it easy to handle, read and absorb. It is a by-your-side checklist for all the key aspects of social media. <br /> <br /><strong>Pippa Blakemore</strong><br /><i>The PEP Partnership LLP</i><br /></p> <p>We found the practical advice given for setting up and using social media “as an integral part of a lawyer’s business development activity” to be particularly helpful for modern practice. <br /> <br /><strong>Phillip Taylor MBE and Elizabeth Robson Taylor</strong><br /><i>Richmond Chambers</i><br /></p> </div> <div class="tab d-none" id="tab1-5"> <p>Kim Tasso<br /> Managing director, RedStarKim Ltd<br /> <a href="/cdn-cgi/l/email-protection#9df6f4f0ddf6f4f0e9fceeeef2b3fef2f0" target="_blank" rel="noopener noreferrer"><span class="__cf_email__" data-cfemail="1e7577735e7577736a7f6d6d71307d7173">[email protected]</span></a><br /> Twitter: @RedStarKim<br /> <a href="https://www.linkedin.com/in/kimtasso/" target="_blank" rel="noopener noreferrer">https://www.linkedin.com/in/kimtasso/</a><br /> <br /> Kim Tasso BA(Hons) DipM FCIM MCIJ MBPsS MBA is the managing director of RedStarKim Ltd. She is an independent management consultant, specialising in the professional services sector, with over 30 years' experience.<br /> After qualifying in psychology and spending several years in the technology sector, she worked for several leading professional service firms before starting her own business in January 1994. She has worked for over 300 clients, including solicitors' firms, barristers' chambers, patent attorneys, accountancy practices, insolvency practitioners, actuaries, surveyors, marketing services agencies and management consultants.<br /> She advises on and provides training and coaching in the strategic and operational aspects of management, change, marketing, selling and client and referrer relationship management. She provides training courses for lawyers and professionals.<br /> She is a freelance journalist and has published a number of books on selling, media relations, business development, growth strategies and business relationships, and hundreds of articles.<br /> She holds non-executive director positions in the property industry.</p> </div> <div class="tab d-none" id="tab1-6"> </div> </div> <div class="col-md-2 mb-3"> <a href="https://globelawonline.com/login" class="fa fa-star-o btn btn-block rounded-0 mb-3"><span class="pl-2">Add to favourites</span></a> <nav class="socials custom-socials"> <ul> <li> <a href="https://www.facebook.com/sharer/sharer.php?u=http%3A%2F%2Fglobelawonline.com%2Fbook%2F87%2Fsocial-media-in-business-development-and-relationship-management&title=Social%20Media%20in%20Business%20Development%20and%20Relationship%20Management" target="_blank"> <i class="fa fa-facebook-square" aria-hidden="true"></i> </a> </li> <li> <a href="https://twitter.com/intent/tweet?url=http%3A%2F%2Fglobelawonline.com%2Fbook%2F87%2Fsocial-media-in-business-development-and-relationship-management&text=Social%20Media%20in%20Business%20Development%20and%20Relationship%20Management" target="_blank"> <i class="fa fa-twitter" aria-hidden="true"></i> </a> </li> <li> <a href="http://www.linkedin.com/shareArticle?url=http%3A%2F%2Fglobelawonline.com%2Fbook%2F87%2Fsocial-media-in-business-development-and-relationship-management&title=Social%20Media%20in%20Business%20Development%20and%20Relationship%20Management&mini=true" target="_blank"> <i class="fa fa-linkedin-square" aria-hidden="true"></i> </a> </li> </ul> </nav> <a href="https://www.globelawandbusiness.com/online" class="btn fa btn-block rounded-0" target="_blank">Request a trial</a> </div> <div class="col-12 mb-5"> <div class="section-search search-form"> <div class="row"> <div class="col pr-0"> <form method="GET" action="https://globelawonline.com/book/87/social-media-in-business-development-and-relationship-management" accept-charset="UTF-8"> <input class="form-control " id="search" autocomplete="off" placeholder="Search Inside" name="search" type="text"> </div> <div class="col-auto pl-0"> <button type="submit" class="btn search-inside" data-type="book" data-id="87"><i class="fa fa-search" aria-hidden="true"></i></button> </div> </form> </div> <div class="search-inside-result"></div> </div> </div> </div> </div> </div> <div class="footer"> <div class="row"> <div class="col-md-8"> <div class="footer__content"> <h1> <p>Practical, topical titles for international legal and business professionals<br></p> </h1> <ul class="footer__nav"> <li><a href="https://globelawonline.com/cookies">Cookies Policy</a></li> <li><a href="https://globelawonline.com/privacy">Privacy Policy</a></li> <li><a href="https://globelawonline.com/about-us">About Us</a></li> <li><a href="https://globelawonline.com/information-for-authors">Information for Authors</a></li> <li><a href="https://globelawonline.com/contact-us">Contact Us</a></li> <li><a href="https://globelawonline.com/terms">Terms & Conditions</a></li> </ul> <p class="m-0"> © 2024 Globe Law and Business Ltd. 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Social Media in Business Development and Relationship Management