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Clean the Sky - Sustainability-Driven Fashion Campaigns
<!Doctype html> <html lang='en'> <head> <title>Clean the Sky - Sustainability-Driven Fashion Campaigns</title> <link rel="apple-touch-icon" sizes="180x180" href="https://cdn.trendhunterstatic.com/cts/apple-touch-icon.png"> <link rel="icon" type="image/png" sizes="32x32" href="https://cdn.trendhunterstatic.com/cts/favicon-32x32.png"> <link rel="icon" type="image/png" sizes="16x16" href="https://cdn.trendhunterstatic.com/cts/favicon-16x16.png"> <link rel="manifest" href="https://www.cleanthesky.com/site.webmanifest"> <link rel="mask-icon" href="https://cdn.trendhunterstatic.com/cts/safari-pinned-tab.svg" color="#5bbad5"> <link rel="shortcut icon" href="https://cdn.trendhunterstatic.com/cts/favicon.ico"> <meta name="msapplication-TileColor" content="#da532c"> <meta name="msapplication-config" content="https://www.trendhunter.com/images/cts/browserconfig.xml"> <meta name="theme-color" content="#000000"> <link rel="preconnect" href="https://fonts.googleapis.com"> <link rel="preconnect" 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href='/innovation/sustainable-fashion-campaign' class='cts__art'> <div class='cts__artImgCont'> <img alt='Upcycled Sustainable Fashion Campaigns Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/414/414723/414723_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Upcycled Sustainable Fashion Campaigns </div> </div> </a><a href='/innovation/clothing-recycling-service' class='cts__art'> <div class='cts__artImgCont'> <img alt='Clothing Recycling Services Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/527/527643/527643_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Clothing Recycling Services </div> </div> </a><a href='/innovation/textiles-2030' class='cts__art'> <div class='cts__artImgCont'> <img alt='Sustainable Clothing Campaigns Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/451/451221/451221_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Sustainable Clothing Campaigns </div> </div> </a><a href='/innovation/making-space' class='cts__art'> <div class='cts__artImgCont'> <img alt='Eco-Friendly Garment Shops Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/386/386998/386998_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Eco-Friendly Garment Shops </div> </div> </a><a href='/innovation/eileen-fisher-1' class='cts__art'> <div class='cts__artImgCont'> <img alt='Clothing Buy-Back Programs Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/527/527645/527645_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Clothing Buy-Back Programs </div> </div> </a><a href='/innovation/repurposed-cotton-project' class='cts__art'> <div class='cts__artImgCont'> <img alt='Repurposed Cotton Sweater Initiatives Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/382/382343/382343_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Repurposed Cotton Sweater Initiatives </div> </div> </a><a href='/innovation/fashion-takes-action1' class='cts__art'> <div class='cts__artImgCont'> <img alt='Upcycled Laundry Hampers Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/502/502751/502751_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Upcycled Laundry Hampers </div> </div> </a><a href='/innovation/global-recycling-day' class='cts__art'> <div class='cts__artImgCont'> <img alt='Recycling Fashion Promotions Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/519/519678/519678_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Recycling Fashion Promotions </div> </div> </a><a href='/innovation/circular-fashion-economy' class='cts__art'> <div class='cts__artImgCont'> <img alt='Circular Fashion Programs Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/404/404292/404292_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Circular Fashion Programs </div> </div> </a><a href='/innovation/worn-wear-campaign' class='cts__art'> <div class='cts__artImgCont'> <img alt='Sustainable Online Thrift Stores Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/360/360823/360823_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Sustainable Online Thrift Stores </div> </div> </a><a href='/innovation/puma-down-to-earth' class='cts__art'> <div class='cts__artImgCont'> <img alt='Eco-Friendly Fashion Capsules Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/459/459332/459332_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Eco-Friendly Fashion Capsules </div> </div> </a><a href='/innovation/vestiaire-collective-black-friday' class='cts__art'> <div class='cts__artImgCont'> <img alt='Wasteful Fashion Campaigns Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/520/520484/520484_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Wasteful Fashion Campaigns </div> </div> </a><a href='/innovation/a-good-company' class='cts__art'> <div class='cts__artImgCont'> <img alt='Guilt-Free Closed-Loop Clothing Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/434/434771/434771_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Guilt-Free Closed-Loop Clothing </div> </div> </a><a href='/innovation/madewell-and-thredup' class='cts__art'> <div class='cts__artImgCont'> <img alt='Upcycle-Focused Fashion Pop-Ups Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/461/461399/461399_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Upcycle-Focused Fashion Pop-Ups </div> </div> </a><a href='/innovation/recycled-patches' class='cts__art'> <div class='cts__artImgCont'> <img alt='Recycled Patch Fashion Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/426/426691/426691_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Recycled Patch Fashion </div> </div> </a><a href='/innovation/cherish-waste' class='cts__art'> <div class='cts__artImgCont'> <img alt='Exuberant Eco-Friendly Fashion Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/477/477389/477389_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Exuberant Eco-Friendly Fashion </div> </div> </a><a href='/innovation/fixing-fashion' class='cts__art'> <div class='cts__artImgCont'> <img alt='Waste-Reducing Clothing Repair Campaigns Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/450/450930/450930_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Waste-Reducing Clothing Repair Campaigns </div> </div> </a><a href='/innovation/story-mfg' class='cts__art'> <div class='cts__artImgCont'> <img alt='Sustainability-Themed Fashion Lines Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/411/411053/411053_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Sustainability-Themed Fashion Lines </div> </div> </a><a href='/innovation/zara-upcycled-fashion' class='cts__art'> <div class='cts__artImgCont'> <img alt='Partially Upcycled Fashion Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/442/442982/442982_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Partially Upcycled Fashion </div> </div> </a><a href='/innovation/closet-and-credit' class='cts__art'> <div class='cts__artImgCont'> <img alt='Closed-Loop Fashion Systems Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/448/448006/448006_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Closed-Loop Fashion Systems </div> </div> </a></div> <div class='ctsa__topArtBtnCont ctsa__topArtBtnCont--next'> <label class='ctsa__topArtBtnLbl'>Next<Br/>Set of Related Innovations</label> <button type='button' class='cts__btn cts__btn--small ctsa__topArtBtn ctsa__topArtBtn--next' aria-label='Hot Bar Next Set'> <span class='material-symbols-outlined'>arrow_forward</span> </button> </div> </div> <div class='ctsa__articleInner'> <div class='ctsa__articleLeft'> <div class='ctsa__gallery'> <div class='ctsa__imgCont'> <img alt='Sustainability-Driven Fashion Campaigns Main Gallery Image' src='https://cdn.trendhunterstatic.com/thumbs/531/sustainability-campaigns.jpeg?auto=webp' class='ctsa__img' /> </div> <div class='ctsa__gControls'> <button type='button' class='ctsa__gBtn ctsa__gBtn--next' aria-label='Gallery Next'></button> <button type='button' class='ctsa__gBtn ctsa__gBtn--prev' aria-label='Gallery Previous'></button> </div> </div> <h2 class='ctsa__h2'>pitusa's Sustainability Campaign Focuses on Reducing Waste</h2> <a rel='author' class='ctsa__author' href='https://www.trendhunter.com/knedelch'>Kalin Ned — April 18, 2024</a> <div class='ctsa__refs'>References: <a target=_blank href='https://www.pitusa.co/pages/our-story' class='ctsa__ref' rel='nofollow noreferrer'>pitusa.co</a></div> <div class='ctsa__body'> <div class='ctsa__au2'><a href='/a-path-to-a-cleaner-sky' class='cts__banner cts__banner--square'> <div class='cts__bannerIconCont'> <img width=80 height=60 alt='What can I do? Icon' loading='lazy' src='https://cdn.trendhunterstatic.com/cts/icons/clean-the-sky-what-can-i-do-icon11.svg' class='cts__bannerIcon' /> </div> <div class='cts__bannerT1'>What can I do?</div> </a></div> <p class='cts__p'>Many fashion brands are launching sustainability campaigns in order to position themselves as leaders in the quest for minimizing environmental impact while still being able to offer consumers striking and functional apparel for different occasions. In April, contemporary fashion brand pitusa highlighted its mindful sustainability campaign which involves a focus on reducing textile waste by encouraging past customers to recycle their old pītusa clothes. </p><p class='cts__p'>Running from April 1st to April 22nd, customers have the option to either ship their old clothes to the warehouse or drop them off at the Wynwood flagship store. As a reward for their contribution, participants will receive a 30% discount towards a future order and free shipping credit on that order. All donated clothes will be collected and recycled by the UpCycle Project. The clothing will be transformed into valuable raw materials, thus contributing to a more resourceful world and sustainable fashion industry.</p><p class='cts__p'>Image Credit: pitusa </div> </div> <aside class='ctsa__right'> <a href='/a-path-to-a-cleaner-sky' class='ctsa__au1'><img loading='lazy' src='https://cdn.trendhunterstatic.com/cts/assets/a-path-to-a-cleaner-sky.jpg' width=300 height=300 alt='Clean the Sky Framework Image' class='ctsa__au1Img'/></a> <nav class='ctsa__navRight'> <h3 class='ctsa__navRightHeader'>Clean the Sky</h3> <div class='ctsa__navRightInner'> <a href='/' class='ctsa__navItem'> <span class='material-symbols-outlined ctsa__navItemIcon'>cloud</span> <label class='ctsa__navItemLbl'>Positive Eco Trends</label> </a> <a href='/a-path-to-a-cleaner-sky' class='ctsa__navItem'> <span class='material-symbols-outlined ctsa__navItemIcon'>clear_day</span> <label class='ctsa__navItemLbl'>A Path to a Cleaner Sky</label> </a> <a href='/about' class='ctsa__navItem'> <span class='material-symbols-outlined ctsa__navItemIcon'>partly_cloudy_day</span> <label class='ctsa__navItemLbl'>Our Mission</label> </a> <a href='/carboncapture' class='ctsa__navItem'> <span class='material-symbols-outlined ctsa__navItemIcon'>co2</span> <label class='ctsa__navItemLbl'>Carbon Capture</label> </a> </div> </nav> </aside> </div> </article> <div class='cts__below'> <div class='cts__belowContent'> <section class='cts__section '> <h3 class='cts__sectionHeader'> <div class='cts__sectionHeaderInner'>Related Innovations</div> </h3> <div class='cts__articlesCont'><div class='cts__articles'><a href='/innovation/repurposed-cotton-project' class='cts__art'> <div class='cts__artImgCont'> <img alt='Repurposed Cotton Sweater Initiatives Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/382/382343/382343_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Repurposed Cotton Sweater Initiatives </div> </div> </a><a href='/innovation/fashion-takes-action1' class='cts__art'> <div class='cts__artImgCont'> <img alt='Upcycled Laundry Hampers Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/502/502751/502751_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Upcycled Laundry Hampers </div> </div> </a><a href='/innovation/global-recycling-day' class='cts__art'> <div class='cts__artImgCont'> <img alt='Recycling Fashion Promotions Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/519/519678/519678_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Recycling Fashion Promotions </div> </div> </a><a href='/innovation/circular-fashion-economy' class='cts__art'> <div class='cts__artImgCont'> <img alt='Circular Fashion Programs Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/404/404292/404292_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Circular Fashion Programs </div> </div> </a><a href='/innovation/worn-wear-campaign' class='cts__art'> <div class='cts__artImgCont'> <img alt='Sustainable Online Thrift Stores Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/360/360823/360823_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Sustainable Online Thrift Stores </div> </div> </a><a href='/innovation/puma-down-to-earth' class='cts__art'> <div class='cts__artImgCont'> <img alt='Eco-Friendly Fashion Capsules Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/459/459332/459332_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Eco-Friendly Fashion Capsules </div> </div> </a><a href='/innovation/vestiaire-collective-black-friday' class='cts__art'> <div class='cts__artImgCont'> <img alt='Wasteful Fashion Campaigns Article Thubnail' 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</div> </div> </a><div class='cts__aulong'><a href='/a-path-to-a-cleaner-sky' class='cts__banner cts__banner--fullpage'> <img alt='Carbon Dioxide Removal (CDR) is complex Icon' class='cts__bannerBg' loading='lazy' src='https://cdn.trendhunterstatic.com/cts/assets/banners/clean-the-sky-6-co2-removal.jpg?auto=webp' /> <div class='cts__bannerIconCont'> <img width=150 height=175 alt='Carbon Dioxide Removal (CDR) is complex Icon' loading='lazy' src='https://cdn.trendhunterstatic.com/cts/icons/banner-icon6.svg' class='cts__bannerIcon' /> </div> <div class='cts__bannerRight'> <div class='cts__bannerT1'>Carbon Dioxide Removal (CDR) is complex</div> <div class='cts__bannerT2'>… But it’s just molecules and there are multiple ways to do it!</div> <div class='cts__bannerBtns'> <button type='button' class='cts__btn cts__btn--highlight cts__btn--fullbanner'>LEARN MORE</button> </div> </div> </a></div></div></div> </section> </div> <button type='button' class='cts__btn cts__btn--full cts__btn--big 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