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<!DOCTYPE html><html style="scroll-behavior:smooth"><head><meta charSet="utf-8"/><meta name="viewport" content="width=device-width, initial-scale=1, maximum-scale=5"/><link rel="preload" as="image" href="/blog/_next/static/media/instagram.07dc14cd.svg"/><link rel="preload" as="image" href="/blog/_next/static/media/whatsapp.742928a4.svg"/><link rel="preload" as="image" href="/blog/_next/static/media/messenger.aac6546b.svg"/><link rel="preload" as="image" href="/blog/_next/static/media/ai.9f66e1b4.svg"/><link rel="preload" as="image" href="/blog/_next/static/media/integrations.56fc2a5f.svg"/><link rel="preload" as="image" href="/blog/_next/static/media/find_agency.9a9db1ea.svg"/><link rel="preload" as="image" href="/blog/_next/static/media/affiliate.193aa077.svg"/><link rel="preload" as="image" href="/blog/_next/static/media/save-svg.c526402e.svg"/><link rel="preload" as="image" href="/blog/_next/static/media/become-partner.fd6c29b3.svg"/><link rel="stylesheet" href="/blog/_next/static/css/3e0bba75b27d383c.css" data-precedence="next"/><link rel="stylesheet" href="/blog/_next/static/css/eec1120068f7d8f4.css" data-precedence="next"/><link rel="stylesheet" href="/blog/_next/static/css/70a84b36c4c72d47.css" data-precedence="next"/><link rel="stylesheet" href="/blog/_next/static/css/c3bb50f0e8b8c608.css" data-precedence="next"/><link rel="preload" as="script" fetchPriority="low" href="/blog/_next/static/chunks/webpack-efb0585a623f8cf1.js"/><script src="/blog/_next/static/chunks/1dd3208c-2ffe24984f3872ee.js" async=""></script><script src="/blog/_next/static/chunks/25c8a87d-888db0a2707eaaf1.js" async=""></script><script src="/blog/_next/static/chunks/445-bd453fc5a0d886db.js" async=""></script><script src="/blog/_next/static/chunks/main-app-f429347e861dd074.js" async=""></script><script src="/blog/_next/static/chunks/786-1259c29194157b6a.js" async=""></script><script src="/blog/_next/static/chunks/912-00b1db4beb3a8492.js" async=""></script><script src="/blog/_next/static/chunks/app/global-error-b81afab9081b0bab.js" async=""></script><script src="/blog/_next/static/chunks/891cff7f-408912835128fd81.js" async=""></script><script src="/blog/_next/static/chunks/876-956d68e9a8f947dc.js" async=""></script><script src="/blog/_next/static/chunks/36-511c9ed1272f42fe.js" async=""></script><script src="/blog/_next/static/chunks/907-c1563e9ebd68943c.js" async=""></script><script src="/blog/_next/static/chunks/334-403430c2676bad1f.js" async=""></script><script src="/blog/_next/static/chunks/app/%5Blang%5D/%5Bslug%5D/page-22a473885c892e98.js" async=""></script><script src="/blog/_next/static/chunks/app/error-c4082033faa5a3fc.js" async=""></script><script src="/blog/_next/static/chunks/app/not-found-7eec84459858d697.js" async=""></script><script type="text/plain" data-usercentrics="Manychat Analytics" async="" src="https://manychat.com/js/extvisit.js"></script><script async="" id="usercentrics-cmp" src="https://web.cmp.usercentrics.eu/ui/loader.js" data-ruleset-id="Iq840wqtUrxM4w"></script><title>How To Start a Digital Marketing Agency - Manychat Blog</title><meta name="description" content="Starting a marketing agency is a great idea as there’s plenty of demand. Here's how to start a digital marketing agency, and stay successful."/><meta name="author" content="Dan Marzullo"/><link rel="manifest" href="/manifest.json" crossorigin="use-credentials"/><meta name="keywords" content="how, to, start, a, digital, marketing, agency"/><meta name="publisher" content="https://www.facebook.com/ManyChat/"/><link rel="canonical" href="https://manychat.com/blog/how-to-start-a-digital-marketing-agency/"/><link rel="alternate" hrefLang="en" href="https://manychat.com/blog/how-to-start-a-digital-marketing-agency/"/><link rel="alternate" hrefLang="es" href="https://manychat.com/blog/es/how-to-start-a-digital-marketing-agency/"/><link rel="alternate" hrefLang="pt-br" href="https://manychat.com/blog/pt-br/how-to-start-a-digital-marketing-agency/"/><link rel="alternate" hrefLang="x-default" href="https://manychat.com/blog/how-to-start-a-digital-marketing-agency/"/><meta property="og:title" content="How To Start a Digital Marketing Agency - Manychat Blog"/><meta property="og:description" content="Starting a marketing agency is a great idea as there’s plenty of demand. Here's how to start a digital marketing agency, and stay successful."/><meta property="og:url" content="https://manychat.com/blog/how-to-start-a-digital-marketing-agency/"/><meta property="og:site_name" content="Manychat Blog"/><meta property="og:locale" content="en_US"/><meta property="og:image" content="https://manychat.com/blog/wp-content/uploads/2020/01/how-to-start-a-digital-marketing-agency.jpg"/><meta property="og:image:width" content="1200"/><meta property="og:image:height" content="630"/><meta property="og:image:alt" content="Chat Marketing with Manychat"/><meta property="og:type" content="article"/><meta property="article:published_time" content="2020-01-24T20:17:43+00:00"/><meta property="article:modified_time" content="2020-07-30T17:38:17+00:00"/><meta name="twitter:card" content="summary_large_image"/><meta name="twitter:title" content="How To Start a Digital Marketing Agency - Manychat Blog"/><meta name="twitter:description" content="Starting a marketing agency is a great idea as there’s plenty of demand. 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link="/meet-chatmarketing-for-ecommerce"><span class="TopBar_underline-item__H_3_P">for eCommerce</span></a><a href="https://manychat.com/product/for-agencies" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk m_y-xs" label="for Agencies" link="/product/for-agencies"><span class="TopBar_underline-item__H_3_P">for Agencies</span></a></div></div><div class="TopBar_menu-links-list__StquJ flex flex_fit p_y-m p_x-l"><div class="swiper TopBar_swiper__FnWEP" draggable="false"><div class="swiper-wrapper"><div class="swiper-slide TopBar_slide__nnY7J"><a href="https://manychat.com/product/ai/" target="_self" rel="" itemProp="url"><div style="background-image:url(https://mccdn.me/martcdn/mc-land/constants/navigation/manychat-ai.jpg)" class="text_white p_a-s hover_trigger TopBar_solution-banner__FQlDi"><h3 itemProp="name" class="gravity">Manychat AI: A Smarter Way to Chat Automation</h3><div class="flex caps m_t-xs"><div class="TopBar_underline-item__H_3_P">Learn more</div><div class="m_l-xs arrow"></div></div></div></a></div><div class="swiper-slide TopBar_slide__nnY7J"><a href="https://get.manychat.com/grow" rel="noopener noreferrer" itemProp="url"><div style="background-image:url(https://mccdn.me/martcdn/mc-land/constants/navigation/grow-your-followers.png)" class="text_white p_a-s hover_trigger TopBar_solution-banner__FQlDi"><h3 itemProp="name" class="gravity">Grow your followers</h3><div class="flex caps m_t-xs"><div class="TopBar_underline-item__H_3_P">Learn more</div><div class="m_l-xs arrow"></div></div></div></a></div><div class="swiper-slide TopBar_slide__nnY7J"><a href="https://get.manychat.com/rip-link-in-bio" rel="noopener noreferrer" itemProp="url"><div style="background-image:url(https://mccdn.me/martcdn/mc-land/constants/navigation/link-in-bio.jpg)" class="text_white p_a-s hover_trigger TopBar_solution-banner__FQlDi"><h3 itemProp="name" class="gravity">Link in bio’ is soooo 2016. Use DMs instead</h3><div class="flex caps m_t-xs"><div class="TopBar_underline-item__H_3_P">Learn more</div><div class="m_l-xs arrow"></div></div></div></a></div></div></div></div></div></div></div></div><div class="TopBar_menu-item__erINs TopBar_underline__fakyk width"><div class="TopBar_menu-name__K5Fiu TopBar_underline-ov___PJ5a flex flex_jcsb flex_aic caps p_y-s p_l-l p_r-s"><span class="TopBar_underline-item__H_3_P">Agencies</span><div class="TopBar_menu-arrow__FDMqP arrowhead"></div></div><div class="TopBar_menu-drop__m6Qnb"><div class="TopBar_menu-ov__s2fQD"><div class="TopBar_menu-links-container__BmogN flex flex_fit p_y-m p_x-l"><a href="https://manychat.com/agency/listing/" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk flex flex_aic m_y-xs " link="/" label="Hire an Agency" description="Get help from chat marketing experts" icon="/blog/_next/static/media/find_agency.9a9db1ea.svg"><img class="TopBar_menu-ico__JegnN" 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partner</span></div></a></div></div><div class="m_x-l hover_trigger flex flex_aic pointer"><div class="underline_link LanguageSelect_link__hxfGV "><select class="LanguageSelect_select__XJM9d pointer "><option value="/en" selected="">En</option><option value="/es">Es</option><option value="/pt-br">Pt</option></select></div><div class="arrowhead down LanguageSelect_arrow__k4ua6">↓</div></div></div><div id="burger" class="block lg-none Burger_wrap__rP0CB "></div><nav class="TopBar_nav__tshTc flex width flex_c"><div class="TopBar_nav-drop__HPUBm shadow"></div><div class="TopBar_nav-item__6Xz4x TopBar_underline__fakyk p_a-s underline_nav-link"><div class="TopBar_nav-name__EQjCj TopBar_underline-ov___PJ5a caps"><span class="TopBar_underline-item__H_3_P">Product</span></div><div class="width TopBar_nav-ov__mRXGd"><div class="flex flex_jcc TopBar_nav-move__T6k_j"><div class="flex p_x-s TopBar_nav-links-container__ay3_5"><a href="https://manychat.com/product/instagram" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk flex flex_fdc flex-item_shrink m_y-xl m_x-s " link="/product/instagram" label="Instagram" description="Automate your Instagram Marketing" icon="/blog/_next/static/media/instagram.07dc14cd.svg" itemProp="url"><img class="TopBar_nav-ico__lYeT_ m_b-l" src="/blog/_next/static/media/instagram.07dc14cd.svg" alt=""/><div class="TopBar_underline-ov___PJ5a"><p class="TopBar_underline-item__H_3_P" itemProp="name">Instagram</p></div><div class="small text_grey m_t-xxs">Automate your Instagram Marketing</div></a><a href="https://manychat.com/product/whatsapp" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk flex flex_fdc flex-item_shrink m_y-xl m_x-s " link="/product/whatsapp" label="WhatsApp" description="Connect with your Customers Instantly " icon="/blog/_next/static/media/whatsapp.742928a4.svg" itemProp="url"><img class="TopBar_nav-ico__lYeT_ m_b-l" src="/blog/_next/static/media/whatsapp.742928a4.svg" alt=""/><div class="TopBar_underline-ov___PJ5a"><p class="TopBar_underline-item__H_3_P" itemProp="name">WhatsApp</p></div><div class="small text_grey m_t-xxs">Connect with your Customers Instantly </div></a><a href="https://manychat.com/product/messenger-marketing" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk flex flex_fdc flex-item_shrink m_y-xl m_x-s " link="/product/messenger-marketing" label="Messenger" description="Facebook Messenger chatbot #1" icon="/blog/_next/static/media/messenger.aac6546b.svg" itemProp="url"><img class="TopBar_nav-ico__lYeT_ m_b-l" src="/blog/_next/static/media/messenger.aac6546b.svg" alt=""/><div class="TopBar_underline-ov___PJ5a"><p class="TopBar_underline-item__H_3_P" itemProp="name">Messenger</p></div><div class="small text_grey m_t-xxs">Facebook Messenger chatbot #1</div></a><a href="https://manychat.com/product/ai" target="_self" rel="" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk flex flex_fdc flex-item_shrink m_y-xl m_x-s " link="https://manychat.com/product/ai" label="Manychat AI" description="A Smarter Way to Chat Automation" icon="/blog/_next/static/media/ai.9f66e1b4.svg" itemProp="url"><img class="TopBar_nav-ico__lYeT_ m_b-l" src="/blog/_next/static/media/ai.9f66e1b4.svg" alt=""/><div class="TopBar_underline-ov___PJ5a"><p class="TopBar_underline-item__H_3_P" itemProp="name">Manychat AI</p></div><div class="small text_grey m_t-xxs">A Smarter Way to Chat Automation</div></a><a href="https://manychat.com/integrations" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk flex flex_fdc flex-item_shrink m_y-xl m_x-s " link="/integrations" label="Integrations" description="Connect to your favorite tools" icon="/blog/_next/static/media/integrations.56fc2a5f.svg" itemProp="url"><img class="TopBar_nav-ico__lYeT_ m_b-l" src="/blog/_next/static/media/integrations.56fc2a5f.svg" alt=""/><div class="TopBar_underline-ov___PJ5a"><p class="TopBar_underline-item__H_3_P" itemProp="name">Integrations</p></div><div class="small text_grey m_t-xxs">Connect to your favorite tools</div></a></div></div></div></div><div class="TopBar_nav-item__6Xz4x TopBar_underline__fakyk p_a-s underline_nav-link"><div class="TopBar_nav-name__EQjCj TopBar_underline-ov___PJ5a caps"><span class="TopBar_underline-item__H_3_P">Solutions</span></div><div class="width TopBar_nav-ov__mRXGd"><div class="flex flex_jcc TopBar_nav-move__T6k_j"><div class="flex TopBar_nav-links-list-container__J9_98"><div class="flex flex_fit p_a-xl TopBar_nav-links-list__wK2Lk"><div class="TopBar_nav-name__EQjCj caps m_b-xxxs">by Business Type</div><div class="flex flex_fit p_t-xs"><a href="https://manychat.com/creators" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk p_y-xs" label="for Creators" link="/creators" itemProp="url"><p class="TopBar_underline-item__H_3_P" itemProp="name">for Creators</p></a><a href="https://manychat.com/meet-chatmarketing-for-ecommerce" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk p_y-xs" label="for eCommerce" link="/meet-chatmarketing-for-ecommerce" itemProp="url"><p class="TopBar_underline-item__H_3_P" itemProp="name">for eCommerce</p></a><a href="https://manychat.com/product/for-agencies" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk p_y-xs" label="for Agencies" link="/product/for-agencies" itemProp="url"><p class="TopBar_underline-item__H_3_P" itemProp="name">for Agencies</p></a></div></div><div class="flex flex_fit p_a-xl TopBar_nav-links-list__wK2Lk"><div class="swiper TopBar_swiper__FnWEP" draggable="true"><div class="swiper-wrapper"><div class="swiper-slide TopBar_slide__nnY7J"><a href="https://manychat.com/product/ai/" target="_self" rel="" itemProp="url"><div style="background-image:url(https://mccdn.me/martcdn/mc-land/constants/navigation/manychat-ai.jpg)" class="text_white p_a-m hover_trigger TopBar_solution-banner__FQlDi"><div class="TopBar_solution-banner-content__2vl2O"><h3 itemProp="name" class="gravity">Manychat AI: A Smarter Way to Chat Automation</h3><div class="flex caps m_t-xs"><div class="TopBar_underline-item__H_3_P">Learn more</div><div class="m_l-xs arrow"></div></div></div></div></a></div><div class="swiper-slide TopBar_slide__nnY7J"><a href="https://get.manychat.com/grow" rel="noopener noreferrer" itemProp="url"><div style="background-image:url(https://mccdn.me/martcdn/mc-land/constants/navigation/grow-your-followers.png)" class="text_white p_a-m hover_trigger TopBar_solution-banner__FQlDi"><div class="TopBar_solution-banner-content__2vl2O"><h3 itemProp="name" class="gravity">Grow your followers</h3><div class="flex caps m_t-xs"><div class="TopBar_underline-item__H_3_P">Learn more</div><div class="m_l-xs arrow"></div></div></div></div></a></div><div class="swiper-slide TopBar_slide__nnY7J"><a href="https://get.manychat.com/rip-link-in-bio" rel="noopener noreferrer" itemProp="url"><div style="background-image:url(https://mccdn.me/martcdn/mc-land/constants/navigation/link-in-bio.jpg)" class="text_white p_a-m hover_trigger TopBar_solution-banner__FQlDi"><div class="TopBar_solution-banner-content__2vl2O"><h3 itemProp="name" class="gravity">Link in bio’ is soooo 2016. Use DMs instead</h3><div class="flex caps m_t-xs"><div class="TopBar_underline-item__H_3_P">Learn more</div><div class="m_l-xs arrow"></div></div></div></div></a></div></div><div class="flex flex flex_c m_t-l"><div role="button" class="pointer hover_trigger b_a b_rd-xl flex flex_c SwiperPrevNext_button__DmEXd m_r-xs "><div class="arrow left">←</div></div><div role="button" class="pointer hover_trigger b_a b_rd-xl flex flex_c SwiperPrevNext_button__DmEXd"><div class="arrow">→</div></div></div></div></div></div></div></div></div><div class="TopBar_nav-item__6Xz4x TopBar_underline__fakyk p_a-s underline_nav-link"><div class="TopBar_nav-name__EQjCj TopBar_underline-ov___PJ5a caps"><span class="TopBar_underline-item__H_3_P">Agencies</span></div><div class="width TopBar_nav-ov__mRXGd"><div class="flex flex_jcc TopBar_nav-move__T6k_j"><div class="flex p_x-s TopBar_nav-links-container__ay3_5"><a href="https://manychat.com/agency/listing/" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk flex flex_fdc flex-item_shrink m_y-xl m_x-s " link="/" label="Hire an Agency" description="Get help from chat marketing experts" icon="/blog/_next/static/media/find_agency.9a9db1ea.svg" itemProp="url"><img class="TopBar_nav-ico__lYeT_ m_b-l" src="/blog/_next/static/media/find_agency.9a9db1ea.svg" alt=""/><div class="TopBar_underline-ov___PJ5a"><p class="TopBar_underline-item__H_3_P" itemProp="name">Hire an Agency</p></div><div class="small text_grey m_t-xxs">Get help from chat marketing experts</div></a><a href="https://manychat.com/affiliate/" target="_blank" rel="" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk flex flex_fdc flex-item_shrink m_y-xl m_x-s " link="https://manychat.com/affiliate/" label="Join the Affiliate Program" description="Earn up to 50% recurring commission" icon="/blog/_next/static/media/affiliate.193aa077.svg" itemProp="url"><img class="TopBar_nav-ico__lYeT_ m_b-l" src="/blog/_next/static/media/affiliate.193aa077.svg" alt=""/><div class="TopBar_underline-ov___PJ5a"><p class="TopBar_underline-item__H_3_P" itemProp="name">Join the Affiliate Program</p></div><div class="small text_grey m_t-xxs">Earn up to 50% recurring commission</div></a></div></div></div></div><div class="TopBar_nav-item__6Xz4x TopBar_underline__fakyk p_a-s underline_nav-link"><a href="https://manychat.com/pricing" class="TopBar_nav-name__EQjCj TopBar_underline-ov___PJ5a caps" link="/pricing" label="Pricing"><span class="TopBar_underline-item__H_3_P">Pricing</span></a></div><div class="TopBar_nav-item__6Xz4x TopBar_underline__fakyk p_a-s underline_nav-link"><div class="TopBar_nav-name__EQjCj TopBar_underline-ov___PJ5a caps"><span class="TopBar_underline-item__H_3_P">Resources</span></div><div class="width TopBar_nav-ov__mRXGd"><div class="flex flex_jcc TopBar_nav-move__T6k_j"><div class="flex TopBar_nav-links-list-container__J9_98"><div class="flex flex_fit p_a-xl TopBar_nav-links-list__wK2Lk"><div class="TopBar_nav-name__EQjCj caps m_b-xxxs">Learn</div><div class="flex flex_fit p_t-xs"><a href="https://manychat.com/blog/" target="_blank" rel="" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk p_y-xs" label="Blog" link="https://manychat.com/blog/" itemProp="url"><p class="TopBar_underline-item__H_3_P" itemProp="name">Blog</p></a><a href="https://help.manychat.com/" target="_blank" rel="noopener noreferrer" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk p_y-xs" label="Help Center" link="https://help.manychat.com/" itemProp="url"><p class="TopBar_underline-item__H_3_P" itemProp="name">Help Center</p></a><a href="https://manychat.com/resources/how-to" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk p_y-xs" label="How To Guides" link="/resources/how-to" itemProp="url"><p class="TopBar_underline-item__H_3_P" itemProp="name">How To Guides</p></a><a href="https://events.manychat.com/" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk p_y-xs" label="Webinars" link="/" itemProp="url"><p class="TopBar_underline-item__H_3_P" itemProp="name">Webinars</p></a><a href="https://manychat.com/resources/video-course" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk p_y-xs" label="Video Course" link="/resources/video-course" itemProp="url"><p class="TopBar_underline-item__H_3_P" itemProp="name">Video Course</p></a><a href="https://manychat.com/resources/ebooks" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk p_y-xs" label="eBooks" link="/resources/ebooks" itemProp="url"><p class="TopBar_underline-item__H_3_P" itemProp="name">eBooks</p></a></div></div><div class="flex flex_fit p_a-xl TopBar_nav-links-list__wK2Lk"><div class="TopBar_nav-name__EQjCj caps m_b-xxxs">Get Inspired</div><div class="flex flex_fit p_t-xs"><a href="https://manychat.com/messenger-marketing-examples" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk p_y-xs" label="Chatbot Examples" link="/messenger-marketing-examples" itemProp="url"><p class="TopBar_underline-item__H_3_P" 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src="/blog/_next/static/media/search.a7563e89.svg" loading="lazy"/></div></div><div class="trigger" data-first="true"></div></section><div><div class="trigger" data-first="true"><header class="m_t-xl"><div class="w w_l text_center"><h1 class="BlogArticleHeroSection_title__CWlCh">How To Start a Digital Marketing Agency</h1><div class="caps m_t-m m_b-xl BlogArticleHeroSection_author__q6w7H"><div class="m_r-s z_0 BlogArticleHeroSection_avatar__SOLx5"><img alt="Dan Marzullo Avatar" loading="lazy" width="440" height="440" decoding="async" data-nimg="1" class="b_rd-xl" style="color:transparent;object-fit:cover" srcSet="/blog/_next/image/?url=https%3A%2F%2Fsecure.gravatar.com%2Favatar%2F384e3323c32185823ef24a1bb8075c32%3Fs%3D440%26d%3Dmm%26r%3Dg&w=640&q=75 1x, /blog/_next/image/?url=https%3A%2F%2Fsecure.gravatar.com%2Favatar%2F384e3323c32185823ef24a1bb8075c32%3Fs%3D440%26d%3Dmm%26r%3Dg&w=1080&q=75 2x" src="/blog/_next/image/?url=https%3A%2F%2Fsecure.gravatar.com%2Favatar%2F384e3323c32185823ef24a1bb8075c32%3Fs%3D440%26d%3Dmm%26r%3Dg&w=1080&q=75"/></div> Written by <a class="BlogArticleHeroSection_author-name__E_exK underline_link " href="/blog/author/dan-marzullo/">Dan Marzullo</a></div><div class="text_bold m_b-l"><a class="underline_link " href="/blog/category/agency/"><span>Agency</span></a><span>, </span><a class="underline_link " href="/blog/category/chat-marketing/"><span>Chat Marketing</span></a><span class="text_bold"> - 5 min read</span></div><img alt="How To Start a Digital Marketing Agency" loading="lazy" width="1201" height="575" decoding="async" data-nimg="1" style="color:transparent" srcSet="/blog/_next/image/?url=https%3A%2F%2Fmanychat.com%2Fblog%2Fwp-content%2Fuploads%2F2020%2F01%2Fhow-to-start-a-digital-marketing-agency.jpg&w=1920&q=100 1x, /blog/_next/image/?url=https%3A%2F%2Fmanychat.com%2Fblog%2Fwp-content%2Fuploads%2F2020%2F01%2Fhow-to-start-a-digital-marketing-agency.jpg&w=3840&q=100 2x" src="/blog/_next/image/?url=https%3A%2F%2Fmanychat.com%2Fblog%2Fwp-content%2Fuploads%2F2020%2F01%2Fhow-to-start-a-digital-marketing-agency.jpg&w=3840&q=100"/></div></header></div><div class="sticky-under-header m_b-xxl bg_white flex flex_fdc trigger trigger_delay-1" data-first="true"><div class="Share_container__qZZaX h5 flex_jcc tn-p_y-xs p_y-0 m_y-xs"><div>Share:</div><a href="http://twitter.com/share?url=https://manychat.com" class="Share_share__EiB_A Share_twitter__nFfsU m_l-m" target="_blank" rel="noopener noreferrer"><span>Twitter</span></a><a href="https://www.facebook.com/sharer/sharer.php?u=https://manychat.com" class="Share_share__EiB_A Share_facebook__FoGHx" target="_blank" rel="noopener noreferrer"><span>Facebook</span></a><a href="mailto:?body=https://manychat.com" class="Share_share__EiB_A Share_email__fMZ_Y" target="_blank" rel="noopener noreferrer"><span>eMail</span></a><a href="https://www.linkedin.com/shareArticle?mini=true&url=https://manychat.com" class="Share_share__EiB_A Share_linkedin__bLIni" target="_blank" rel="noopener noreferrer"><span>LinkedIn</span></a></div><hr class="bg_grey m_a-0"/></div><section class="m_b-xxl w w_l flex flex_jcc trigger"><div class="flex-item_8 rich_text ClientArticleContent_article-content__FaOoE"> <p>The competition among businesses continues to increase, and so does the need for effective <a href="https://manychat.com/blog/freelance-digital-marketing-expert/" target="_blank" rel="noreferrer noopener">digital marketing</a>.</p> <p>Therefore, starting a digital marketing agency can be extremely lucrative if you have the right plan and tools. Every business needs digital marketing, and they’ll continue to need it for a very long time!</p> <h2 class="wp-block-heading">How to Start a Digital Marketing Agency</h2> <p>If you’re thinking of starting a digital marketing agency, this handy cheat sheet will outline the best steps you can take.</p> <h2 class="wp-block-heading">1. Find a Niche</h2> <p>The digital marketing world is extremely vast and depending on your team and resources, you may not be able to provide every digital marketing service under the sun.</p> <p>Here’s where finding a niche will be very beneficial. Not only will you attract businesses with specific needs, but it will also help you corner one area of the market rather than try and compete with other established agencies.</p> <p>For example, you can choose to offer social media services or you can choose to offer SEO services. If you want to offer services in all areas of digital marketing, consider targeting a specific industry or brand types, such as online e-commerce brands or sustainable brands. This will also help you identify your <a href="https://manychat.com/blog/advanced-targeting-with-manychat/" target="_blank" rel="noreferrer noopener">target audience</a>.</p> <h2 class="wp-block-heading">2. Define Your Target Market</h2> <p>You might think that all digital marketing agencies have the same target market, but that’s not necessarily the case. For instance, you can eat at a luxe, high-end restaurant or quick, low-cost fast-food spot, they both offer food. However, the <a href="https://manychat.com/blog/restaurant-marketing-ideas-and-trends/" target="_blank" rel="noreferrer noopener">restaurants</a> are targeting different people to come in for a dining experience. One might target the busy parent with multiple mouths to feed while the other targets professionals who have time to dine. </p> <p>The same rings true with virtually every market out there, including digital marketing.</p> <p>If you want to attract high-paying, larger-scale clients, you want to define those entities and create an online identity that attracts that specific audience. If you want to attract <a href="https://manychat.com/blog/how-to-start-a-business-with-chat-marketing/" target="_blank" rel="noreferrer noopener">small business</a> or brick and mortar clients without a big budget, then you have to define that audience and create a non-intimidating online identity.</p> <p>Defining your ideal client allows you to better create an identity for your digital marketing agency that will appeal to members of that audience.</p> <div class="wp-block-button"><div class="m_x-auto m_y-xl width_fit"><a href="https://www.manychat.com/signup" class="p_y-s p_x-l inline-block caps b_rd-xl pointer button"><span class="flex flex_jcc text_center"><span data-text="Get Started">Get Started</span></span></a></div></div> <h2 class="wp-block-heading">3. Create an Identity</h2> <p>Now that you’ve identified your target audience, you can create an identity that appeals to that archetype.</p> <p>This is called creating a brand. The difference between a business and a brand is that a business is an operational entity where goods and services are exchanged. A brand is the business’ identity, the very essence of what sets them apart from other businesses doing the same thing.</p> <p>Your brand identity is the soul of your business. It’s your brand that capitalizes on your unique <a href="https://manychat.com/blog/value-proposition-examples/" target="_blank" rel="noreferrer noopener">value proposition</a> and sets you apart from competitors. When creating your brand identity, keep it real, keep it genuine, and weave in your own values and personality.</p> <h2 class="wp-block-heading">4. Fill Your Tool Kit</h2> <p>Your digital marketing business will require online tools and software to execute critical marketing objectives. Depending on the service you offer or your niche, you’re likely to use these types of platforms for both yourself and for clients:</p> <ul class="wp-block-list"><li><a href="https://thedigitalprojectmanager.com/project-management-tools/" target="_blank" rel="noreferrer noopener">Project management</a></li><li><a rel="noreferrer noopener" href="https://manychat.com/blog/email-marketing-examples-2020/" target="_blank">Email marketing</a></li><li>SEO analysis/strategy</li><li>Automation</li><li>Social media marketing</li><li>Strategy/planning</li><li>Team management</li></ul> <p>If most of your client’s leads come from a certain source, you’ll want to make sure you’ve pinpointed tools you can offer them for that lead source. </p> <p>For example, if your client gets most of their leads from <a href="https://manychat.com/blog/types-of-social-media/" target="_blank" rel="noreferrer noopener">social media</a>, you might suggest Chat Marketing as an effective way to generate leads. This is a great tool to have in your kit. ManyChat offers user-friendly Chat Marketing tools that allow you to capture subscribers via Facebook Messenger by employing an overlay on your site. You can then nurture these subscribers via an automated bot “Flow” that you can pre-build in the platform. Essentially, this chat feature can nurture page visitors and then pass them off to a sales rep or funnel them to a shopping or product page.</p> <div><figure class="aligncenter size-large is-resized"><img src="https://manychat.com/blog/wp-content/uploads/2020/01/Lead-Gen-for-Agency--1024x569.png" alt="Lead Gen Tools for Agency" class="wp-image-7327" width="509" height="283"></figure></div> <p>Fortunately, a lot of these tools are free, which is nice when you’re first starting out. When you get a bit more established, you can choose to upgrade your subscription for additional features.</p> <h2 class="wp-block-heading">5. Create Your Marketing Strategy</h2> <p>As a digital marketing agency, I’m sure you’re well-aware that you’ll have to market yourself as well. Here’s where your own marketing strategy will come in. You’ll want to pinpoint and identify your game plan for each of the following:</p> <h3 class="wp-block-heading">1) Lead Generation</h3> <p>Pinpoint what action you want your ideal client to take. Do you want them to sign up for a newsletter, subscribe to the bot, purchase something? </p> <p>Typically, this is via a content unlocker, short web form, Messenger bot, phone number or email, ads, or social media inquiry. Identify how you want to funnel traffic to these various lead sources.</p> <p>One lead generation strategy you’ll definitely want to employ is search traffic. This is through SEO or SEM and allows you to target people using search terms directly relative to your business and services… but you’re a digital marketer, so you knew that already.</p> <h3 class="wp-block-heading"><strong>2) Content Strategy</strong></h3> <p>If your lead generation strategy involves creating brand awareness and converting leads from content, you’ll want to create a content strategy that involves planning out the who, what, and when of publishing content.</p> <p>If you’re generating leads through content, consider investing in lead-magnet type content such as eBooks, guides, whitepapers, and reports. </p> <h3 class="wp-block-heading"><strong>3) Social Media</strong></h3> <p>If part of your lead generation strategy involves converting traffic from social media, you’ll want to create a social media strategy that involves a publishing schedule. Platforms will want you using these publishing schedules as well as any lead-generation tools, such as Chat Marketing.</p> <h2 class="wp-block-heading">Bottom Line</h2> <p>Starting a digital marketing agency is a great idea as there’s plenty of demand! Your best bet is to take the following steps:</p> <ol class="wp-block-list"><li>Find a Niche</li><li>Define Your Target Market</li><li>Create an Identity</li><li>Fill Your Toolkit</li><li>Create Your Marketing Strategy</li></ol> <p>One more thing you’ll want to do is spend your resources on your own digital presence as well! Nobody wants to hire a digital marketer that doesn’t have excellent digital marketing strategies in place for themselves.</p> <p>Set yourself up for success, build your Chat Marketing strategy—today!</p> <div class="wp-block-button"><div class="m_x-auto m_y-xl width_fit"><a href="https://www.manychat.com/signup" class="p_y-s p_x-l inline-block caps b_rd-xl pointer button"><span class="flex flex_jcc text_center"><span data-text="Get Started">Get Started</span></span></a></div></div> </div></section><section class="w w_l tn-m_y-xl p_b-xl howto-tags trigger"><div class="flex flex_jcc"><div class="flex-item flex-item_8"><hr/><div class="caps text_center m_t-m m_b-s">Originally published: Jan 24, 2020, 8:17 PM, Updated: Jul 30, 2020, 5:38 PM</div><div class="grid grid_3-9 grid_gap"><h5 class="m_t-s tn-m_t-m">Tags:</h5><div class="tn-m_t-s"><a class="bg_grey p_y-xs p_x-s m_r-s tag " href="/blog/tag/agency/"><span>Agency</span></a><a class="bg_grey p_y-xs p_x-s m_r-s tag " href="/blog/tag/chat-marketing/"><span>Chat Marketing</span></a></div></div></div></div></section><section class="m_b-xxl w w_l flex flex_jcc trigger"><div class="flex-item_8 flex flex_aifs sm-flex_aic"><img alt="Dan Marzullo Avatar" loading="lazy" width="100" height="100" decoding="async" data-nimg="1" class="m_r-l b_rd-100" style="color:transparent;object-fit:contain" srcSet="/blog/_next/image/?url=https%3A%2F%2Fsecure.gravatar.com%2Favatar%2F384e3323c32185823ef24a1bb8075c32%3Fs%3D440%26d%3Dmm%26r%3Dg&w=128&q=75 1x, /blog/_next/image/?url=https%3A%2F%2Fsecure.gravatar.com%2Favatar%2F384e3323c32185823ef24a1bb8075c32%3Fs%3D440%26d%3Dmm%26r%3Dg&w=256&q=75 2x" src="/blog/_next/image/?url=https%3A%2F%2Fsecure.gravatar.com%2Favatar%2F384e3323c32185823ef24a1bb8075c32%3Fs%3D440%26d%3Dmm%26r%3Dg&w=256&q=75"/><div><h3>Dan Marzullo</h3><p class="rich_text small">As a professional copywriter, Dan produces strategic marketing content for startups, digital agencies, and established brands. He helps organizations tell stories and build brands that communicate with their customers. 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published\",\"search\":\"Search\",\"view-all-articles\":\"View all articles\",\"search-results-for\":\"Search Results for\"}}}],[\"$\",\"$L8\",null,{\"parallelRouterKey\":\"children\",\"segmentPath\":[\"children\",\"$9\",\"children\"],\"error\":\"$undefined\",\"errorStyles\":\"$undefined\",\"errorScripts\":\"$undefined\",\"template\":[\"$\",\"$Lb\",null,{}],\"templateStyles\":\"$undefined\",\"templateScripts\":\"$undefined\",\"notFound\":\"$undefined\",\"notFoundStyles\":\"$undefined\",\"styles\":null}]]\n"])</script><script>self.__next_f.push([1,"1c:T23ef,"])</script><script>self.__next_f.push([1,"\n\u003cp\u003eThe competition among businesses continues to increase, and so does the need for effective \u003ca href=\"https://manychat.com/blog/freelance-digital-marketing-expert/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003edigital marketing\u003c/a\u003e.\u003c/p\u003e\n\n\n\n\u003cp\u003eTherefore, starting a digital marketing agency can be extremely lucrative if you have the right plan and tools. Every business needs digital marketing, and they\u0026#x2019;ll continue to need it for a very long time!\u003c/p\u003e\n\n\n\n\n\n\u003ch2 class=\"wp-block-heading\"\u003eHow to Start a Digital Marketing Agency\u003c/h2\u003e\n\n\n\n\u003cp\u003eIf you\u0026#x2019;re thinking of starting a digital marketing agency, this handy cheat sheet will outline the best steps you can take.\u003c/p\u003e\n\n\n\n\u003ch2 class=\"wp-block-heading\"\u003e1. Find a Niche\u003c/h2\u003e\n\n\n\n\u003cp\u003eThe digital marketing world is extremely vast and depending on your team and resources, you may not be able to provide every digital marketing service under the sun.\u003c/p\u003e\n\n\n\n\u003cp\u003eHere\u0026#x2019;s where finding a niche will be very beneficial. Not only will you attract businesses with specific needs, but it will also help you corner one area of the market rather than try and compete with other established agencies.\u003c/p\u003e\n\n\n\n\u003cp\u003eFor example, you can choose to offer social media services or you can choose to offer SEO services. If you want to offer services in all areas of digital marketing, consider targeting a specific industry or brand types, such as online e-commerce brands or sustainable brands. This will also help you identify your \u003ca href=\"https://manychat.com/blog/advanced-targeting-with-manychat/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003etarget audience\u003c/a\u003e.\u003c/p\u003e\n\n\n\n\u003ch2 class=\"wp-block-heading\"\u003e2. Define Your Target Market\u003c/h2\u003e\n\n\n\n\u003cp\u003eYou might think that all digital marketing agencies have the same target market, but that\u0026#x2019;s not necessarily the case. For instance, you can eat at a luxe, high-end restaurant or quick, low-cost fast-food spot, they both offer food. However, the \u003ca href=\"https://manychat.com/blog/restaurant-marketing-ideas-and-trends/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003erestaurants\u003c/a\u003e are targeting different people to come in for a dining experience. One might target the busy parent with multiple mouths to feed while the other targets professionals who have time to dine.\u0026#xa0;\u003c/p\u003e\n\n\n\n\u003cp\u003eThe same rings true with virtually every market out there, including digital marketing.\u003c/p\u003e\n\n\n\n\u003cp\u003eIf you want to attract high-paying, larger-scale clients, you want to define those entities and create an online identity that attracts that specific audience. If you want to attract \u003ca href=\"https://manychat.com/blog/how-to-start-a-business-with-chat-marketing/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003esmall business\u003c/a\u003e or brick and mortar clients without a big budget, then you have to define that audience and create a non-intimidating online identity.\u003c/p\u003e\n\n\n\n\u003cp\u003eDefining your ideal client allows you to better create an identity for your digital marketing agency that will appeal to members of that audience.\u003c/p\u003e\n\n\n\n\u003cdiv class=\"wp-block-button\"\u003e\u003cdiv class=\"m_x-auto m_y-xl width_fit\"\u003e\u003ca href=\"https://www.manychat.com/signup\" class=\"p_y-s p_x-l inline-block caps b_rd-xl pointer button\"\u003e\u003cspan class=\"flex flex_jcc text_center\"\u003e\u003cspan data-text=\"Get Started\"\u003eGet Started\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\u003c/div\u003e\u003c/div\u003e\n\n\n\n\u003ch2 class=\"wp-block-heading\"\u003e3. Create an Identity\u003c/h2\u003e\n\n\n\n\u003cp\u003eNow that you\u0026#x2019;ve identified your target audience, you can create an identity that appeals to that archetype.\u003c/p\u003e\n\n\n\n\u003cp\u003eThis is called creating a brand. The difference between a business and a brand is that a business is an operational entity where goods and services are exchanged. A brand is the business\u0026#x2019; identity, the very essence of what sets them apart from other businesses doing the same thing.\u003c/p\u003e\n\n\n\n\u003cp\u003eYour brand identity is the soul of your business. It\u0026#x2019;s your brand that capitalizes on your unique \u003ca href=\"https://manychat.com/blog/value-proposition-examples/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003evalue proposition\u003c/a\u003e and sets you apart from competitors. When creating your brand identity, keep it real, keep it genuine, and weave in your own values and personality.\u003c/p\u003e\n\n\n\n\u003ch2 class=\"wp-block-heading\"\u003e4. Fill Your Tool Kit\u003c/h2\u003e\n\n\n\n\u003cp\u003eYour digital marketing business will require online tools and software to execute critical marketing objectives. Depending on the service you offer or your niche, you\u0026#x2019;re likely to use these types of platforms for both yourself and for clients:\u003c/p\u003e\n\n\n\n\u003cul class=\"wp-block-list\"\u003e\u003cli\u003e\u003ca href=\"https://thedigitalprojectmanager.com/project-management-tools/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eProject management\u003c/a\u003e\u003c/li\u003e\u003cli\u003e\u003ca rel=\"noreferrer noopener\" href=\"https://manychat.com/blog/email-marketing-examples-2020/\" target=\"_blank\"\u003eEmail marketing\u003c/a\u003e\u003c/li\u003e\u003cli\u003eSEO analysis/strategy\u003c/li\u003e\u003cli\u003eAutomation\u003c/li\u003e\u003cli\u003eSocial media marketing\u003c/li\u003e\u003cli\u003eStrategy/planning\u003c/li\u003e\u003cli\u003eTeam management\u003c/li\u003e\u003c/ul\u003e\n\n\n\n\u003cp\u003eIf most of your client\u0026#x2019;s leads come from a certain source, you\u0026#x2019;ll want to make sure you\u0026#x2019;ve pinpointed tools you can offer them for that lead source.\u0026#xa0;\u003c/p\u003e\n\n\n\n\u003cp\u003eFor example, if your client gets most of their leads from \u003ca href=\"https://manychat.com/blog/types-of-social-media/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003esocial media\u003c/a\u003e, you might suggest Chat Marketing as an effective way to generate leads. This is a great tool to have in your kit. ManyChat offers user-friendly Chat Marketing tools that allow you to capture subscribers via Facebook Messenger by employing an overlay on your site. You can then nurture these subscribers via an automated bot \u0026#x201c;Flow\u0026#x201d; that you can pre-build in the platform. Essentially, this chat feature can nurture page visitors and then pass them off to a sales rep or funnel them to a shopping or product page.\u003c/p\u003e\n\n\n\n\u003cdiv\u003e\u003cfigure class=\"aligncenter size-large is-resized\"\u003e\u003cimg src=\"https://manychat.com/blog/wp-content/uploads/2020/01/Lead-Gen-for-Agency--1024x569.png\" alt=\"Lead Gen Tools for Agency\" class=\"wp-image-7327\" width=\"509\" height=\"283\"\u003e\u003c/figure\u003e\u003c/div\u003e\n\n\n\n\u003cp\u003eFortunately, a lot of these tools are free, which is nice when you\u0026#x2019;re first starting out. When you get a bit more established, you can choose to upgrade your subscription for additional features.\u003c/p\u003e\n\n\n\n\u003ch2 class=\"wp-block-heading\"\u003e5. Create Your Marketing Strategy\u003c/h2\u003e\n\n\n\n\u003cp\u003eAs a digital marketing agency, I\u0026#x2019;m sure you\u0026#x2019;re well-aware that you\u0026#x2019;ll have to market yourself as well. Here\u0026#x2019;s where your own marketing strategy will come in. You\u0026#x2019;ll want to pinpoint and identify your game plan for each of the following:\u003c/p\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\"\u003e1) Lead Generation\u003c/h3\u003e\n\n\n\n\u003cp\u003ePinpoint what action you want your ideal client to take. Do you want them to sign up for a newsletter, subscribe to the bot, purchase something?\u0026#xa0;\u003c/p\u003e\n\n\n\n\u003cp\u003eTypically, this is via a content unlocker, short web form, Messenger bot, phone number or email, ads, or social media inquiry. Identify how you want to funnel traffic to these various lead sources.\u003c/p\u003e\n\n\n\n\u003cp\u003eOne lead generation strategy you\u0026#x2019;ll definitely want to employ is search traffic. This is through SEO or SEM and allows you to target people using search terms directly relative to your business and services\u0026#x2026; but you\u0026#x2019;re a digital marketer, so you knew that already.\u003c/p\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\"\u003e\u003cstrong\u003e2) Content Strategy\u003c/strong\u003e\u003c/h3\u003e\n\n\n\n\u003cp\u003eIf your lead generation strategy involves creating brand awareness and converting leads from content, you\u0026#x2019;ll want to create a content strategy that involves planning out the who, what, and when of publishing content.\u003c/p\u003e\n\n\n\n\u003cp\u003eIf you\u0026#x2019;re generating leads through content, consider investing in lead-magnet type content such as eBooks, guides, whitepapers, and reports.\u0026#xa0;\u003c/p\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\"\u003e\u003cstrong\u003e3) Social Media\u003c/strong\u003e\u003c/h3\u003e\n\n\n\n\u003cp\u003eIf part of your lead generation strategy involves converting traffic from social media, you\u0026#x2019;ll want to create a social media strategy that involves a publishing schedule. Platforms will want you using these publishing schedules as well as any lead-generation tools, such as Chat Marketing.\u003c/p\u003e\n\n\n\n\u003ch2 class=\"wp-block-heading\"\u003eBottom Line\u003c/h2\u003e\n\n\n\n\u003cp\u003eStarting a digital marketing agency is a great idea as there\u0026#x2019;s plenty of demand! Your best bet is to take the following steps:\u003c/p\u003e\n\n\n\n\u003col class=\"wp-block-list\"\u003e\u003cli\u003eFind a Niche\u003c/li\u003e\u003cli\u003eDefine Your Target Market\u003c/li\u003e\u003cli\u003eCreate an Identity\u003c/li\u003e\u003cli\u003eFill Your Toolkit\u003c/li\u003e\u003cli\u003eCreate Your Marketing Strategy\u003c/li\u003e\u003c/ol\u003e\n\n\n\n\u003cp\u003eOne more thing you\u0026#x2019;ll want to do is spend your resources on your own digital presence as well! Nobody wants to hire a digital marketer that doesn\u0026#x2019;t have excellent digital marketing strategies in place for themselves.\u003c/p\u003e\n\n\n\n\u003cp\u003eSet yourself up for success, build your Chat Marketing strategy\u0026#x2014;today!\u003c/p\u003e\n\n\n\n\u003cdiv class=\"wp-block-button\"\u003e\u003cdiv class=\"m_x-auto m_y-xl width_fit\"\u003e\u003ca href=\"https://www.manychat.com/signup\" class=\"p_y-s p_x-l inline-block caps b_rd-xl pointer button\"\u003e\u003cspan class=\"flex flex_jcc text_center\"\u003e\u003cspan data-text=\"Get Started\"\u003eGet Started\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\u003c/div\u003e\u003c/div\u003e\n"])</script><script>self.__next_f.push([1,"7:[\"$\",\"div\",null,{\"children\":[[\"$\",\"div\",null,{\"className\":\"trigger\",\"data-first\":true,\"children\":[\"$\",\"header\",null,{\"className\":\"m_t-xl\",\"children\":[\"$\",\"div\",null,{\"className\":\"w w_l text_center\",\"children\":[[\"$\",\"h1\",null,{\"className\":\"BlogArticleHeroSection_title__CWlCh\",\"children\":\"How To Start a Digital Marketing Agency\"}],[\"$\",\"div\",null,{\"className\":\"caps m_t-m m_b-xl BlogArticleHeroSection_author__q6w7H\",\"children\":[[\"$\",\"div\",null,{\"className\":\"m_r-s z_0 BlogArticleHeroSection_avatar__SOLx5\",\"children\":[\"$\",\"$L17\",null,{\"src\":\"https://secure.gravatar.com/avatar/384e3323c32185823ef24a1bb8075c32?s=440\u0026d=mm\u0026r=g\",\"width\":440,\"height\":440,\"className\":\"b_rd-xl\",\"alt\":\"Dan Marzullo Avatar\",\"style\":{\"objectFit\":\"cover\"}}]}],\" \",\"Written by\",\" \",[\"$\",\"$L18\",null,{\"to\":\"/author/dan-marzullo\",\"type\":\"blog\",\"className\":\"BlogArticleHeroSection_author-name__E_exK underline_link\",\"children\":\"Dan Marzullo\"}]]}],[[\"$\",\"div\",null,{\"className\":\"text_bold m_b-l\",\"children\":[[[\"$\",\"$19\",\"Agency\",{\"children\":[[\"$\",\"$L18\",null,{\"to\":\"/category/agency\",\"type\":\"blog\",\"className\":\"underline_link\",\"children\":[\"$\",\"span\",null,{\"children\":\"Agency\"}]}],[\"$\",\"span\",null,{\"children\":\", \"}]]}],[\"$\",\"$19\",\"Chat Marketing\",{\"children\":[[\"$\",\"$L18\",null,{\"to\":\"/category/chat-marketing\",\"type\":\"blog\",\"className\":\"underline_link\",\"children\":[\"$\",\"span\",null,{\"children\":\"Chat Marketing\"}]}],false]}]],[\"$\",\"span\",null,{\"className\":\"text_bold\",\"children\":\" - 5 min read\"}]]}],[\"$\",\"$L17\",null,{\"src\":\"https://manychat.com/blog/wp-content/uploads/2020/01/how-to-start-a-digital-marketing-agency.jpg\",\"width\":1201,\"height\":575,\"quality\":100,\"alt\":\"How To Start a Digital Marketing Agency\"}]]]}]}]}],[\"$\",\"div\",null,{\"className\":\"sticky-under-header m_b-xxl bg_white flex flex_fdc trigger trigger_delay-1\",\"data-first\":true,\"children\":[[\"$\",\"$L1a\",null,{\"className\":\"h5 flex_jcc tn-p_y-xs p_y-0 m_y-xs\"}],[\"$\",\"hr\",null,{\"className\":\"bg_grey m_a-0\"}]]}],[\"$\",\"section\",null,{\"className\":\"m_b-xxl w w_l flex flex_jcc trigger\",\"children\":[\"$\",\"$L1b\",null,{\"content\":\"$1c\"}]}],[\"$\",\"section\",null,{\"className\":\"w w_l tn-m_y-xl p_b-xl howto-tags trigger\",\"children\":[\"$\",\"div\",null,{\"className\":\"flex flex_jcc\",\"children\":[\"$\",\"div\",null,{\"className\":\"flex-item flex-item_8\",\"children\":[[\"$\",\"hr\",null,{}],[\"$\",\"div\",null,{\"className\":\"caps text_center m_t-m m_b-s\",\"children\":\"Originally published: Jan 24, 2020, 8:17 PM, Updated: Jul 30, 2020, 5:38 PM\"}],[\"$\",\"div\",null,{\"className\":\"grid grid_3-9 grid_gap\",\"children\":[[\"$\",\"h5\",null,{\"className\":\"m_t-s tn-m_t-m\",\"children\":\"Tags:\"}],[\"$\",\"div\",null,{\"className\":\"tn-m_t-s\",\"children\":[[\"$\",\"$L18\",\"0\",{\"to\":\"/tag/agency\",\"type\":\"blog\",\"className\":\"bg_grey p_y-xs p_x-s m_r-s tag\",\"children\":[\"$\",\"span\",null,{\"children\":\"Agency\"}]}],[\"$\",\"$L18\",\"1\",{\"to\":\"/tag/chat-marketing\",\"type\":\"blog\",\"className\":\"bg_grey p_y-xs p_x-s m_r-s tag\",\"children\":[\"$\",\"span\",null,{\"children\":\"Chat Marketing\"}]}]]}]]}]]}]}]}],[\"$\",\"section\",null,{\"className\":\"m_b-xxl w w_l flex flex_jcc trigger\",\"children\":[\"$\",\"div\",null,{\"className\":\"flex-item_8 flex flex_aifs sm-flex_aic\",\"children\":[[\"$\",\"$L17\",null,{\"src\":\"https://secure.gravatar.com/avatar/384e3323c32185823ef24a1bb8075c32?s=440\u0026d=mm\u0026r=g\",\"width\":100,\"height\":100,\"alt\":\"Dan Marzullo Avatar\",\"className\":\"m_r-l b_rd-100\",\"style\":{\"objectFit\":\"contain\"}}],[\"$\",\"div\",null,{\"children\":[[\"$\",\"h3\",null,{\"children\":\"Dan Marzullo\"}],[\"$\",\"p\",null,{\"className\":\"rich_text small\",\"dangerouslySetInnerHTML\":{\"__html\":\"As a professional copywriter, Dan produces strategic marketing content for startups, digital agencies, and established brands. 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