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ACT Good Report - Act Responsible

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data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.16.0 - 09-10-2023 */ .elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}</style> <h2 class="elementor-heading-title elementor-size-default">Best campaigns,<br> agencies &amp; brands promoting Good<span style="color: #E30613">.<span></span></span></h2> </div> </div> </div> </div> <div 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.elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}</style> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-2d7bfa2 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="2d7bfa2" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}"> <div class="elementor-container elementor-column-gap-wider"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8bff7ad" data-id="8bff7ad" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-7ffab5b elementor-widget elementor-widget-heading" data-id="7ffab5b" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Celebrating creativity.</h2> </div> </div> <div class="elementor-element elementor-element-8c5044f elementor-widget elementor-widget-text-editor" data-id="8c5044f" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.16.0 - 09-10-2023 */ .elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}</style> <p>We believe advertising has a major responsibility in educating and raising awareness, and we are proud to celebrate the campaigns that best fulfill this role. These campaigns allow important messages and values to reach larger sections of the public, and therefore deserve to be celebrated, which is why we created The Good Report.<br><br> The Good Report is produced in collaboration with WARC, worldwide authority on marketing effectiveness and publisher of the WARC Creative 100 Rankings, a global benchmark of creative excellence in advertising.</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-5e08ae7" data-id="5e08ae7" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-d912536 elementor-widget elementor-widget-image" data-id="d912536" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"><img loading="lazy" decoding="async" width="300" height="281" src="https://www.act-responsible.org/wp-content/uploads/2023/04/Amy-Rodgers_-Managing-Editor_-Research-_-Rankings_-WARC-e1618825199833-300x281-1.jpeg" class="attachment-large size-large wp-image-33729" alt=""> </div> </div> <section class="elementor-section elementor-inner-section elementor-element elementor-element-aae7ae5 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="aae7ae5" data-element_type="section" data-settings="{&quot;jet_parallax_layout_list&quot;:[]}"> <div class="elementor-container elementor-column-gap-no"> <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1bf51ed" data-id="1bf51ed" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-b60dc00 elementor-widget elementor-widget-text-editor" data-id="b60dc00" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>In partnership with</p> </div> </div> <div class="elementor-element elementor-element-486781c elementor-widget elementor-widget-image" data-id="486781c" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"><img loading="lazy" decoding="async" width="800" height="207" src="https://www.act-responsible.org/wp-content/uploads/2022/05/Warc_logo_black.svg" class="attachment-large size-large wp-image-31389" alt=""> </div> </div> </div> </div> </div> </section> </div> </div> <div class="elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-3445d79" data-id="3445d79" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-1518a2d elementor-widget elementor-widget-heading" data-id="1518a2d" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Amy Rodgers</h2> </div> </div> <div class="elementor-element elementor-element-b2f2692 elementor-widget elementor-widget-heading" data-id="b2f2692" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Head of Content, WARC Creative</h3> </div> </div> <div class="elementor-element elementor-element-954a186 elementor-widget elementor-widget-text-editor" data-id="954a186" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><em>“Creativity as a force for positive change is more important than ever. WARC is delighted to collaborate with Act Responsible to continue shining a light on the brands, the NGOs and the agencies that are creating breakthrough ideas that truly matter to society.”</em></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-3c81e44 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3c81e44" data-element_type="section" data-settings="{&quot;jet_parallax_layout_list&quot;:[]}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1fb7791" data-id="1fb7791" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-d4dec9c elementor-widget elementor-widget-heading" data-id="d4dec9c" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h1 class="elementor-heading-title elementor-size-default">The ranking.</h1> </div> </div> <div class="elementor-element elementor-element-cef5bb5 elementor-widget elementor-widget-text-editor" data-id="cef5bb5" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>The corpus covers all social &amp; environmental campaigns created for a non-profit, public sector or commercial brand identified during the year by our editorial team.</p> <p>The ranking is calculated by combining the performance of campaigns across various initiatives of <a href="https://www-act--responsible-org.translate.goog/submit-an-ad/?_x_tr_sl=auto&amp;_x_tr_tl=en&amp;_x_tr_hl=auto">ACT Responsible Program</a>&nbsp;with the results of the recently published <a href="https://translate.google.com/website?sl=auto&amp;tl=en&amp;hl=auto&amp;u=https://www.warc.com/rankings/creative-100">WARC Creative 100</a>, the global benchmark for creative excellence.</p> <p>There are no complicated criteria or categories, just great work for Good.</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d4dc18a" data-id="d4dc18a" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-96de2b9 elementor-widget elementor-widget-heading" data-id="96de2b9" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h1 class="elementor-heading-title elementor-size-default">Discover.</h1> </div> </div> <div class="elementor-element elementor-element-2f64869 elementor-widget elementor-widget-spacer" data-id="2f64869" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-2d867da elementor-align-center elementor-widget elementor-widget-button" data-id="2d867da" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"><a class="elementor-button elementor-button-link elementor-size-sm" href="https://www-act--responsible-org.translate.goog/act-good-report-2024/?_x_tr_sl=auto&amp;_x_tr_tl=en&amp;_x_tr_hl=auto"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">ACT Good Report 2024</span> </span> </a> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-695c046 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="695c046" data-element_type="section" data-settings="{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-30c9e5a" data-id="30c9e5a" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-d623671 elementor-widget elementor-widget-heading" data-id="d623671" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">In a nutshell</h2> </div> </div> <div class="elementor-element elementor-element-9b1538f elementor-widget elementor-widget-video" data-id="9b1538f" data-element_type="widget" data-settings="{&quot;youtube_url&quot;:&quot;https:\/\/www.youtube.com\/watch?v=Vjutr6Pz6hs&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}" data-widget_type="video.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.16.0 - 09-10-2023 */ .elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-wrapper{aspect-ratio:var(--video-aspect-ratio)}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{height:100%;width:100%;display:flex;border:none;background-color:#000}@supports not (aspect-ratio:1/1){.elementor-widget-video .elementor-wrapper{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% / var(--video-aspect-ratio))}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{position:absolute;top:0;right:0;bottom:0;left:0;background-size:cover;background-position:50%}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%;aspect-ratio:var(--video-aspect-ratio);-o-object-fit:cover;object-fit:cover;-o-object-position:center center;object-position:center center}@supports not (aspect-ratio:1/1){.elementor-widget-video .elementor-custom-embed-image-overlay{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% / var(--video-aspect-ratio))}.elementor-widget-video .elementor-custom-embed-image-overlay img{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}</style> <div class="elementor-wrapper elementor-open-inline"> <div class="elementor-video"></div> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-cfebab0" data-id="cfebab0" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-cce57b3 elementor-widget elementor-widget-heading" data-id="cce57b3" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Archives</h2> </div> </div> <section class="elementor-section elementor-inner-section elementor-element elementor-element-24560e4 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="24560e4" data-element_type="section" data-settings="{&quot;jet_parallax_layout_list&quot;:[]}"> <div class="elementor-container elementor-column-gap-no"> <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ffe8962" data-id="ffe8962" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-a17c16a elementor-widget elementor-widget-heading" data-id="a17c16a" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <div class="elementor-heading-title elementor-size-default"> <a href="https://translate.google.com/website?sl=auto&amp;tl=en&amp;hl=auto&amp;u=http://act-responsible.org/the-good-report-2022/">&gt; 2022</a> </div> </div> </div> <div class="elementor-element elementor-element-730a854 elementor-widget elementor-widget-heading" data-id="730a854" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <div class="elementor-heading-title elementor-size-default"> <a href="https://translate.google.com/website?sl=auto&amp;tl=en&amp;hl=auto&amp;u=http://act-responsible.org/the-good-report-2021/">&gt; 2021</a> </div> </div> </div> <div class="elementor-element elementor-element-ad4a84d elementor-widget elementor-widget-heading" data-id="ad4a84d" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <div class="elementor-heading-title elementor-size-default"> <a href="https://translate.google.com/website?sl=auto&amp;tl=en&amp;hl=auto&amp;u=http://act-responsible.org/the-good-report-2020/">&gt; 2020</a> </div> </div> </div> <div class="elementor-element elementor-element-3287213 elementor-widget elementor-widget-heading" data-id="3287213" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <div class="elementor-heading-title elementor-size-default"> <a href="https://translate.google.com/website?sl=auto&amp;tl=en&amp;hl=auto&amp;u=https://drive.google.com/file/d/1FFyl4nszkBcte7dQVqQrohDHNGlAgb3r/view?usp%3Ddrive_link">&gt; 2019</a> </div> </div> </div> <div class="elementor-element elementor-element-f7c5d8c elementor-widget elementor-widget-heading" data-id="f7c5d8c" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <div class="elementor-heading-title elementor-size-default"> <a href="https://translate.google.com/website?sl=auto&amp;tl=en&amp;hl=auto&amp;u=https://drive.google.com/file/d/1Cm0fo63gI_Snd0zAU-QrwrQtk-NwS5QH/view?usp%3Ddrive_link">&gt; 2018</a> </div> </div> </div> <div class="elementor-element elementor-element-0e3c0fa elementor-widget elementor-widget-heading" data-id="0e3c0fa" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <div class="elementor-heading-title elementor-size-default"> <a href="https://translate.google.com/website?sl=auto&amp;tl=en&amp;hl=auto&amp;u=http://act-responsible.org/ACT/GoodReport/The_Good_Report_2017_list.pdf">&gt; 2017</a> </div> </div> </div> <div class="elementor-element elementor-element-46166d2 elementor-widget elementor-widget-heading" data-id="46166d2" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <div class="elementor-heading-title elementor-size-default"> <a href="https://translate.google.com/website?sl=auto&amp;tl=en&amp;hl=auto&amp;u=https://drive.google.com/file/d/13Qq9CoBrJ8dSO0CWRSNJYe4zNgo1FvYg/view?usp%3Ddrive_link">&gt; 2016</a> </div> </div> </div> <div class="elementor-element elementor-element-bf900be elementor-widget elementor-widget-heading" data-id="bf900be" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <div class="elementor-heading-title elementor-size-default"> <a href="https://translate.google.com/website?sl=auto&amp;tl=en&amp;hl=auto&amp;u=https://drive.google.com/file/d/1LtK2MdWWHnLQ5YLHDhwtoEAtyrrmgzLt/view?usp%3Ddrive_link">&gt; 2015</a> </div> </div> </div> <div class="elementor-element elementor-element-785361f elementor-widget elementor-widget-heading" data-id="785361f" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <div class="elementor-heading-title elementor-size-default"> <a href="https://translate.google.com/website?sl=auto&amp;tl=en&amp;hl=auto&amp;u=https://drive.google.com/file/d/1VG018z5x2CsgxtHxOFYfRv8bZo14aNVg/view?usp%3Ddrive_link">&gt; 2014</a> </div> </div> </div> <div class="elementor-element elementor-element-b8f8c4a elementor-widget elementor-widget-heading" data-id="b8f8c4a" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <div class="elementor-heading-title elementor-size-default"> <a href="https://translate.google.com/website?sl=auto&amp;tl=en&amp;hl=auto&amp;u=https://drive.google.com/file/d/1lslxiVTsgAtS8QftHKqqXKqonmIS8FVP/view?usp%3Ddrive_link">&gt; 2013</a> </div> </div> </div> </div> </div> </div> </section> </div> </div> <div class="elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-9a87b2b" data-id="9a87b2b" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-882b19c elementor-widget elementor-widget-heading" data-id="882b19c" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Full<br> press<br> release</h2> </div> </div> <div class="elementor-element elementor-element-dbd46d9 elementor-align-left elementor-widget elementor-widget-button" data-id="dbd46d9" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"><a class="elementor-button elementor-button-link elementor-size-sm" href="https://translate.google.com/website?sl=auto&amp;tl=en&amp;hl=auto&amp;u=https://drive.google.com/file/d/1WP1g3b4QWgxPw-yV_mdNAjVg04tR0IbF/view?usp%3Dsharing"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Download PDF</span> </span> </a> </div> </div> </div> </div> </div> </div> </section> </div> </div> </div> </div> </div> </div> </section> </div> <div data-elementor-type="footer" data-elementor-id="28991" class="elementor elementor-28991 elementor-location-footer" data-elementor-post-type="elementor_library"> <section class="elementor-section elementor-top-section elementor-element elementor-element-d9fcce5 elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="d9fcce5" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}"> <div class="elementor-container elementor-column-gap-no"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2451ca2" data-id="2451ca2" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-e1cef21 elementor-widget elementor-widget-spacer" data-id="e1cef21" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-c34e5ec elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c34e5ec" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-32a6e2d" data-id="32a6e2d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-909e01e elementor-view-default elementor-widget elementor-widget-icon" data-id="909e01e" data-element_type="widget" data-widget_type="icon.default"> <div class="elementor-widget-container"> <div class="elementor-icon-wrapper"><a class="elementor-icon" href="https://translate.google.com/website?sl=auto&amp;tl=en&amp;hl=auto&amp;u=http://act-responsible.org/home/"> <svg xmlns="http://www.w3.org/2000/svg" width="157" height="69" viewbox="0 0 157 69" fill="none"> <path 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