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class="wrapper"> <div class="row collapse add-nav hide-for-small-only"> <ul class="breadcrumbs"> <li class="home"><a title="Go to ExtremeTech." href="https://web.archive.org/web/20201214090126/https://www.extremetech.com/">Home</a></li> <li class="taxonomy category"><a title="Go to the Computing category archives." href="https://web.archive.org/web/20201214090126/https://www.extremetech.com/category/computing">Computing</a></li> <li class="post post-post current-item">Amazon buys secretive chip maker Annapurna Labs for $350 million</li> </ul> </div> <div class="row collapse single"> <div class="column small-12 medium-12 large-8"> <section class="post-container"> <header class="post-title"> <h1>Amazon buys secretive chip maker Annapurna Labs for $350 million</h1> <aside class="byline"> <ul> <li> <span class="by vcard">By <a href="https://web.archive.org/web/20201214090126/https://www.extremetech.com/author/rwhitwam" title="Posts by Ryan Whitwam" rel="author">Ryan Whitwam</a></a> on January 23, 2015 at 7:32 am</span> </li> <li class="comments"> <a data-disqus-identifier="" href="https://web.archive.org/web/20201214090126/https://www.extremetech.com/computing/198140-amazon-buys-secretive-chip-maker-annapurna-labs-for-350-million#disqus_thread"><span>Comment</span></a> </li> </ul> </aside> </header> <section class="post-content"> <script src="//web.archive.org/web/20201214090126js_/https://static.extremetech.com/js/social-share/0.10/social-share.min.js" id="sharer-widget-js" data-position="left" data-width="1100" data-googleplus data-facebook data-flipboard data-twitter data-reddit data-hackernews async></script> <div class="affiliate-text hide-for-large-up">This site may earn affiliate commissions from the links on this page. <a href="https://web.archive.org/web/20201214090126/https://www.ziffdavis.com/terms-of-use#endorsement" target="_blank">Terms of use</a>.</div> <span id="intelliTXT" name="intellitxt"> <div class="featured-image"> <div class="img-shadow"> <img width="640" height="353" src="https://web.archive.org/web/20201214090126im_/https://www.extremetech.com/wp-content/uploads/2015/01/Amazon-640x353.jpg" class="attachment-full size-full wp-post-image" alt="Amazon" srcset="https://web.archive.org/web/20201214090126im_/https://www.extremetech.com/wp-content/uploads/2015/01/Amazon-640x353.jpg 640w, https://web.archive.org/web/20201214090126im_/https://www.extremetech.com/wp-content/uploads/2015/01/Amazon-300x165.jpg 300w, https://web.archive.org/web/20201214090126im_/https://www.extremetech.com/wp-content/uploads/2015/01/Amazon-106x59.jpg 106w, https://web.archive.org/web/20201214090126im_/https://www.extremetech.com/wp-content/uploads/2015/01/Amazon.jpg 672w" sizes="(max-width: 640px) 100vw, 640px"/> </div> </div> <p>Amazon has confirmed it just dropped an undisclosed sum to acquire Israeli chip designer Annapurna Labs, while at the same time neglecting to say聽<i>why</i>. Meanwhile, Annapurna Labs has said nothing of the deal, which appears to be what the company is best at — the chip startup is extremely secretive, and hasn’t even announced any products publicly. Still,聽<a href="https://web.archive.org/web/20201214090126/http://www.extremetech.com/tag/amazon">Amazon</a> must have seen something it liked to scoop up Annapurna Labs for what is reportedly a hefty price.</p><p>While Amazon declined to discuss the terms of the deal, sources say the total value of the acquisition is $350-375 million. Annapurna Labs was founded only four years ago by Avigdor Willenz, founder of the chip-design company Galileo Technologies. That business was eventually bought out by Marvell in 2001 for almost $3 billion.</p><div class="row collapse"><div id="etcontentmobile" class="column hide-for-large-up"></div></div><p>It’s tempting to assume at first glance that this is a play for ARM-based mobile hardware. After all, it seems like almost every company that sells mobile devices at least toys with the idea of designing their own ARM chips. Apple, Samsung, and Nvidia have all build devices using in-house ARM chips. However, this would most likely not be a great deal for Amazon, which has only had success at the low end of the market. It’s much smarter for Amazon to buy inexpensive parts in bulk rather than spend the time designing its own chip to power a $99 Kindle Fire.</p><p>Annapurna Labs certainly isn’t keen on giving any hints as to what it is developing. The company has a website with little more than an inspirational quote from the founder, a Twitter page with no Tweets, and a LinkedIn page that specifically says it’s “operating in stealth mode.” Employees listed on the Linked-in page list specialties in the realm of semiconductor and application-specific integrated circuit (ASIC) design. Analysts have <a href="https://web.archive.org/web/20201214090126/http://dealbook.nytimes.com/2015/01/22/amazon-to-buy-israeli-chip-developer/?smid=tw-dealbook&seid=auto&_r=0">pointed to server networking chips</a> as Annapurna Labs’ main focus. These chips could be used to move data more efficiently and save power in data centers. That would make a great deal of sense in this context. Amazon has <i>plenty </i>of servers.</p><p><a href="https://web.archive.org/web/20201214090126/http://www.extremetech.com/wp-content/uploads/2015/01/mod-aws.jpg"><img class="alignright size-medium wp-image-198142" src="https://web.archive.org/web/20201214090126im_/http://www.extremetech.com/wp-content/uploads/2015/01/mod-aws-300x168.jpg" alt="AWS" width="300" height="168" srcset="https://web.archive.org/web/20201214090126im_/https://www.extremetech.com/wp-content/uploads/2015/01/mod-aws-300x168.jpg 300w, https://web.archive.org/web/20201214090126im_/https://www.extremetech.com/wp-content/uploads/2015/01/mod-aws-223x126.jpg 223w, https://web.archive.org/web/20201214090126im_/https://www.extremetech.com/wp-content/uploads/2015/01/mod-aws-106x59.jpg 106w, https://web.archive.org/web/20201214090126im_/https://www.extremetech.com/wp-content/uploads/2015/01/mod-aws-348x196.jpg 348w, https://web.archive.org/web/20201214090126im_/https://www.extremetech.com/wp-content/uploads/2015/01/mod-aws.jpg 500w" sizes="(max-width: 300px) 100vw, 300px"/></a>In addition to the server infrastructure Amazon maintains for its own sites and services, one of the company’s main businesses is Amazon Web Services (AWS). Amazon doesn’t disclose how much money it pulls in from renting computing power to third parties, but it’s believed to be in the billions of dollars annually. There are approximately 1.4 million servers in the Amazon cloud split across 28 geographical regions. That’s a lot of hardware that costs money to run, so even small savings on each server could boost Amazon’s profit on AWS dramatically.</p><div class="row collapse"><div id="lazy-1" class="column hide-for-large-up in-content-lazy"></div></div><p>It’s well established at this point that the Fire Phone was an <a href="https://web.archive.org/web/20201214090126/http://www.extremetech.com/computing/192966-amazon-announces-new-fire-tv-stick-as-fire-phone-flames-out">unmitigated disaster</a> for Amazon, which took a $170 million write-down on the Android smartphone after it <a href="https://web.archive.org/web/20201214090126/http://www.extremetech.com/computing/184811-who-in-their-right-mind-would-buy-amazons-fire-phone">failed to sell</a> in any substantial numbers. Saving a few cents here and there on server infrastructure isn’t as sexy as getting into smartphones, but the Fire Phone mess might have been what compelled Amazon to focus on one of its core competencies and acquire Annapurna Labs.</p><p><strong>Now read:聽<a title="Living with Amazon鈥檚 Echo: A cylinder of fun and frustration" href="https://web.archive.org/web/20201214090126/http://www.extremetech.com/computing/196689-living-with-amazons-echo-a-cylinder-of-fun-and-frustration">Living with Amazon鈥檚 Echo: A cylinder of fun and frustration</a></strong></p></p> </span> </section> <section class="post-widget"><div id="execphp-79" class="widget widget_execphp"> <script id="527c78131f104baab0b6f13051a9ffa9"> cnxps.cmd.push(function () { cnxps( { playerId: '429fac12-6ee9-418d-b8ad-aaf1b3f776c2' } ).render('527c78131f104baab0b6f13051a9ffa9'); }); </script> </div><div id="execphp-60" class="widget widget_execphp"> <div id="zergnet-widget-41518" style="clear:both;"></div> <script language="javascript" type="text/javascript"> window.zdconsent.cmd.push(function(window) { (function() { if (window.location.search.indexOf('z1e2r3g4n5e6t7') == -1) { var zergnet = document.createElement('script'); zergnet.type = 'text/javascript'; zergnet.async = true; zergnet.src = '//web.archive.org/web/20201214090126/https://www.zergnet.com/zerg.js?id=41518'; var znscr = document.getElementsByTagName('script')[0]; znscr.parentNode.insertBefore(zergnet, znscr); } })(); }); </script> </div><div id="execphp-61" class="widget widget_execphp"> <div id="zergnet-widget-41522" style="clear:both;"></div> <script language="javascript" type="text/javascript"> window.zdconsent.cmd.push(function(window) { (function() { if (window.location.search.indexOf('z1e2r3g4n5e6t7') == -1) { var zergnet = document.createElement('script'); zergnet.type = 'text/javascript'; zergnet.async = true; zergnet.src = '//web.archive.org/web/20201214090126/https://www.zergnet.com/zerg.js?id=41522'; var znscr = document.getElementsByTagName('script')[0]; znscr.parentNode.insertBefore(zergnet, znscr); } })(); }); </script> </div></section><section class="post-widget"> <div id="tagswidget-2" class="widget widget_tagswidget"> <aside class="post-tags"> <h3>Tagged In </h3> <ul class="taglist"><li id="menu-item-115"><a href="https://web.archive.org/web/20201214090126/https://www.extremetech.com/tag/amazon" rel="tag">amazon</a></li><li id="menu-item-115"><a href="https://web.archive.org/web/20201214090126/https://www.extremetech.com/tag/servers" rel="tag">servers</a></li><li id="menu-item-115"><a href="https://web.archive.org/web/20201214090126/https://www.extremetech.com/tag/business" rel="tag">business</a></li><li id="menu-item-115"><a href="https://web.archive.org/web/20201214090126/https://www.extremetech.com/tag/chips" rel="tag">chips</a></li><li id="menu-item-115"><a href="https://web.archive.org/web/20201214090126/https://www.extremetech.com/tag/aws" rel="tag">AWS</a></li><li id="menu-item-115"><a href="https://web.archive.org/web/20201214090126/https://www.extremetech.com/tag/acquisitions" rel="tag">acquisitions</a></li><li id="menu-item-115"><a href="https://web.archive.org/web/20201214090126/https://www.extremetech.com/tag/annapurna-labs" rel="tag">annapurna labs</a></li></ul></aside> </div> </section><section class="post-widget disqus"> <div id="disquswidget-3" class="widget widget_disquswidget"> <script type="text/javascript"> var disqus_developer = 1; </script> <div class="disqus-title"> <h3>Post a Comment <span class="count"><a href="#disqus_thread">Comment</a></span></h3> </div> <div id="disqus_thread"></div> </div> </section> </section> </div> <div class="column large-4 show-for-large-up show-for-medium-up"> <section id="widgetbox"> <div id="toprightrail" data-viewable="false"> <div id="gptwidget-3" class="widget widget_gptwidget"> <div id="etright" data-ns="portrait"> </div> </div> <div id="gptwidget-7" class="widget widget_gptwidget"> <div id="etnative" data-ns=""> </div> </div> <div id="text-7" class="widget widget_text"> <div class="textwidget"><div class="affiliate-text">This site may earn affiliate commissions from the links on this page. <a href="https://web.archive.org/web/20201214090126/https://www.ziffdavis.com/terms-of-use#endorsement" target="_blank">Terms of use</a>.</div></div> </div> <div id="email_signup-2" class="widget widget_email_signup"> <div id="et_newsletter"> <h3>ExtremeTech Newsletter</h3> <p>Subscribe Today to get the latest ExtremeTech news delivered right to your inbox.</p> <div class="etech-newsletter"> <label for="email" style="display:none;">Email</label> <input name="email" id="email" type="text" class="email-input" value="Email Address..."/> <input class="btn-signup button radius" type="submit" value="Sign Up"> </div> <div class="newsletter_text"> This newsletter may contain advertising, deals, or affiliate links. 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