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Munari, Depero e gli altri: un secolo di grafica alla Galleria Campari | Living
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Declinazioni tipografiche Campari: Munari, Depero e oltre è un omaggio ai grandi della grafica e della tipografia" /> <link rel="canonical" href="https://living.corriere.it/arte/mostra-grafica-milano-galleria-campari/" /> <meta property="og:locale" content="it_IT" /> <meta property="og:type" content="article" /> <meta property="og:title" content="Munari, Depero e gli altri: un secolo di grafica alla Galleria Campari" /> <meta property="og:description" content="Appena fuori Milano, a Sesto San Giovanni, il museo d’impresa di Campari omaggia i grandi della grafica e della tipografia con la mostra BOLD! 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Declinazioni tipografiche Campari: Munari, Depero e oltre, a Sesto San Giovanni nel museo d’impresa sorto nell’antico sito produttivo di Campari su progetto di Mario Botta e Giancarlo Marzorati, è un percorso d’archivio che valorizza oltre 160 lavori, molti dei quali inediti, tra cartelloni pubblicitari, bozzetti, libri, disegni ","headline":"Munari, Depero e gli altri: un secolo di grafica alla Galleria Campari","dateCreated":"2024-11-19T12:26:53+01:00","datePublished":"2024-11-19T12:26:53+01:00","dateModified":"2024-11-25T10:31:48+01:00","articleBody":" A cura di Marta Sironi, la mostra BOLD! Declinazioni tipografiche Campari: Munari, Depero e oltre, a Sesto San Giovanni nel museo d’impresa sorto nell’antico sito produttivo di Campari su progetto di Mario Botta e Giancarlo Marzorati, è un percorso d’archivio che valorizza oltre 160 lavori, molti dei quali inediti, tra cartelloni pubblicitari, bozzetti, libri, disegni e tavole. Le opere, che riportano a uno dei periodi d’oro della tipografia e della grafica italiane, raccontano il costante impegno di ricerca e innovazione cui Campari è da sempre associato. L’azienda, fin dalla sua fondazione, è infatti attenta alla riconoscibilità del marchio e consapevole del valore del binomio design-arte. Ovunque il logo Campari, rimasto lo stesso dagli anni Venti, è al centro del percorso espositivo che riunisce una selezione di lavori realizzati da artisti che attraversano la storia del Novecento, tra i quali figurano Bruno Munari, Fortunato Depero, Marcello Nizzoli, Erberto Carboni, George Guillermaz, Sergio Tofano, Primo Sinopico, Giorgio Dabovich e Nicolay Diulgheroff. A partire dalla valenza grafica e comunicativa del nome Campari si spazia fino alla trasformazione della parola in figura. Punto di partenza del progetto espositivo è la celebre campagna pubblicitaria firmata da Bruno Munari che Campari lanciò nel novembre del 1964, in occasione dell’inaugurazione della prima linea della metropolitana milanese. L’artista aveva proposto una soluzione con il nome della marca scomposto e ricomposto in un gioco di combinazioni, unendo l’eredità futurista con il gusto pop degli anni Sessanta su un iconico sfondo rosso. Nasce così Declinazione grafica del nome Campari, su cui Munari tornerà vent’anni dopo realizzandone diverse varianti come Limiti di leggibilità di un logotipo e Movimenti dinamici di un logotipo. credits Galleria Campari L’allestimento, ideato e realizzato da studio FM Milano e l’architetto Corrado Anselmi, presenta un’ampia disamina delle innumerevoli interpretazioni e declinazioni del marchio conservate nell’archivio Galleria Campari su decine di supporti, dalle vetture alle imbarcazioni, dai tetti ai muri, dai cristalli delle vetrine agli ombrelloni, fino ai giornali e alle riviste. Particolare attenzione è rivolta alle campagne pubblicitarie degli anni Venti, affidate da Davide Campari ai maggiori disegnatori del periodo In occasione della mostra, sono stati realizzati inoltre alcuni interventi di restauro conservativo, che hanno riportato alla luce parte del patrimonio archivistico mai esposto prima d’ora. Completa l’esposizione una serie di appuntamenti ed eventi aperti al pubblico, come La parola nell’arte, il ciclo di incontri realizzato in collaborazione con Fondazione Corriere della Sera per approfondire le tematiche affrontate dalla mostra. dove: Galleria Campari, viale Antonio Gramsci 161, Sesto San Giovanni (Milano) quando: fino al 30 giugno 2025","publisher":{"@type":"Organization","@id":"https:\/\/living.corriere.it\/#organization","url":"https:\/\/living.corriere.it\/","name":"Living","description":"Living: arredamento casa, design e lifestyle - Corriere della 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Declinazioni tipografiche Campari: Munari, Depero e oltre </h2> </div> <div class="author">di <span>Luisa Castiglioni</span> </div> <div class="entry-meta"> <div itemprop="publisher" itemscope="" itemtype="https://schema.org/Organization"> <div itemprop="logo" itemscope="" itemtype="https://schema.org/ImageObject"> <meta itemprop="url" content="https://living.corriere.it/wp-content/themes/living/assets/images/logo-living.svg"> <meta itemprop="width" content="126"> <meta itemprop="height" content="57"> </div> <meta itemprop="name" content="Living Corriere"> <div itemprop="url" content="https://living.corriere.it"></div> </div> </div> </div> <!-- FINE ENTRY HEADER --> <!-- INIZIO ENTRY CONTENT --> <div class="entry-content article article-fix"> <div class="row"> <div class="col-lg-8 col-sm-12 main-column"> <div class="article-container"> <div class="share-block mobile-hidden"> <div class="social-box social-minimal"> <div class="share-facebook" style="background-color: #ffffff;"> <a 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data-srcset-img="https://static2-living.corriereobjects.it/wp-content/uploads/2024/11/main_2024_11_13-GalleriaCampari-Bold-AllestimentiMostra_Low-14_livingcorriere.jpg?v=1732012793 1200w, https://static2-living.corriereobjects.it/wp-content/uploads/2024/11/main_2024_11_13-GalleriaCampari-Bold-AllestimentiMostra_Low-14_livingcorriere-300x200.jpg?v=1732012794 300w, https://static2-living.corriereobjects.it/wp-content/uploads/2024/11/main_2024_11_13-GalleriaCampari-Bold-AllestimentiMostra_Low-14_livingcorriere-1024x683.jpg?v=1732012794 1024w, https://static2-living.corriereobjects.it/wp-content/uploads/2024/11/main_2024_11_13-GalleriaCampari-Bold-AllestimentiMostra_Low-14_livingcorriere-768x512.jpg?v=1732012795 768w" data-eio="j"><noscript><img class="wp-image-668719 size-full" src="https://static2-living.corriereobjects.it/wp-content/uploads/2024/11/main_2024_11_13-GalleriaCampari-Bold-AllestimentiMostra_Low-14_livingcorriere.jpg?v=1732012793" alt="" width="1200" height="800" srcset="https://static2-living.corriereobjects.it/wp-content/uploads/2024/11/main_2024_11_13-GalleriaCampari-Bold-AllestimentiMostra_Low-14_livingcorriere.jpg?v=1732012793 1200w, https://static2-living.corriereobjects.it/wp-content/uploads/2024/11/main_2024_11_13-GalleriaCampari-Bold-AllestimentiMostra_Low-14_livingcorriere-300x200.jpg?v=1732012794 300w, https://static2-living.corriereobjects.it/wp-content/uploads/2024/11/main_2024_11_13-GalleriaCampari-Bold-AllestimentiMostra_Low-14_livingcorriere-1024x683.jpg?v=1732012794 1024w, https://static2-living.corriereobjects.it/wp-content/uploads/2024/11/main_2024_11_13-GalleriaCampari-Bold-AllestimentiMostra_Low-14_livingcorriere-768x512.jpg?v=1732012795 768w" sizes="(max-width: 1200px) 100vw, 1200px"></noscript><figcaption id="caption-attachment-668719" class="wp-caption-text">foto Marco Curatolo</figcaption></figure><p>A cura di Marta Sironi, la mostra <strong><em>BOLD! Declinazioni tipografiche Campari: Munari, Depero e oltre</em></strong>, a Sesto San Giovanni nel <a href="https://museimpresa.com/associati/galleria-campari/" target="_blank" rel="noopener nofollow external" data-wpel-link="external">museo d’impresa</a> sorto nell’antico sito produttivo di <a href="http://www.camparigroup.com/it" target="_blank" rel="noopener nofollow external" data-wpel-link="external">Campari</a> su progetto di <a href="https://www.botta.ch/" target="_blank" rel="noopener nofollow external" data-wpel-link="external">Mario Botta</a> e <a href="https://www.marzoratiarchitettura.it/" target="_blank" rel="noopener nofollow external" data-wpel-link="external">Giancarlo Marzorati</a>, è un percorso d’archivio che valorizza oltre<strong> 160 lavori, molti dei quali inediti</strong>, tra cartelloni pubblicitari, bozzetti, libri, disegni e tavole. Le opere, che riportano a uno dei periodi d’oro della tipografia e della grafica italiane, raccontano il costante impegno di ricerca e innovazione cui Campari è da sempre associato. L’azienda, fin dalla sua fondazione, è infatti attenta alla <strong>riconoscibilità del marchio</strong> e consapevole del valore del binomio design-arte.</p> <p>Ovunque il logo Campari, rimasto lo stesso dagli anni Venti, è al centro del percorso espositivo che riunisce una selezione di lavori realizzati da artisti che attraversano la storia del Novecento, tra i quali figurano <a href="https://living.corriere.it/design/eventi/mostra-bruno-munari-artista-totale-museo-fico-torino/" data-wpel-link="internal">Bruno Munari</a>, Fortunato Depero, Marcello Nizzoli, Erberto Carboni, George Guillermaz, Sergio Tofano, Primo Sinopico, Giorgio Dabovich e Nicolay Diulgheroff. A partire dalla valenza grafica e comunicativa del nome Campari si spazia fino alla <strong>trasformazione della parola in figura</strong>.<!-- ADV BOTTOM1 !AMP --> <div class="adv-wrapper bottom-1 " style="text-align: center; clear: both; margin: 0 auto;"> <div id="rcsad_Bottom1" class="" style="display: none;"></div> </div></p> <div class="wrapper-image-gallery"> <div class="image-gallery"> <a href="https://living.corriere.it/arte/gallery/munari-depero-e-gli-altri-un-secolo-di-grafica-alla-galleria-campari/?intcmp=galleryarticolo" target="_blank" data-wpel-link="internal"> <picture class="mobile-hidden"><source type="image/webp" data-srcset="https://static2-living.corriereobjects.it/wp-content/uploads/2024/11/main_2024_11_13-GalleriaCampari-Bold-AllestimentiMostra_Low-14_livingcorriere.jpg.webp?v=668719"><source type="image/jpeg" 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data-wpel-link="internal"></a> <a href="https://living.corriere.it/arte/gallery/munari-depero-e-gli-altri-un-secolo-di-grafica-alla-galleria-campari/?intcmp=galleryarticolo" target="_blank" class="article-zoom-link" data-wpel-link="internal">GUARDA LA GALLERY</a> </div> </div> <p>Punto di partenza del progetto espositivo è la <strong>celebre campagna pubblicitaria firmata da Bruno Munari</strong> che Campari lanciò nel novembre del <strong>1964</strong>, in occasione dell’inaugurazione della prima linea della metropolitana milanese. L’artista aveva proposto una soluzione con <strong>il nome della marca scomposto e ricomposto in un gioco di combinazioni</strong>, unendo l’eredità futurista con il gusto pop degli anni Sessanta su un iconico sfondo rosso. Nasce così <em>Declinazione grafica del nome Campari</em>, su cui Munari tornerà vent’anni dopo realizzandone diverse varianti come <em>Limiti di leggibilità di un logotipo</em> e <em>Movimenti dinamici di un logotipo</em>.</p> <figure id="attachment_668717" aria-describedby="caption-attachment-668717" style="width: 1200px" class="wp-caption aligncenter"><img class="wp-image-668717 size-full lazyload ewww_webp_lazy_load" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAABLAAAANHAQMAAAAc3zajAAAABlBMVEUAAAD///+l2Z/dAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAJFJREFUeNrtwTEBAAAAwqD1T+1nCqAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAIAb7vAAAaE4UsIAAAAASUVORK5CYII=" alt="" width="1200" height="839" data-src="https://static2-living.corriereobjects.it/wp-content/uploads/2024/11/2024_07_19-GalleriaCampari-Bozzetti-13_livingcorriere.jpg?v=1732012781" loading="lazy" data-srcset="https://static2-living.corriereobjects.it/wp-content/uploads/2024/11/2024_07_19-GalleriaCampari-Bozzetti-13_livingcorriere.jpg?v=1732012781 1200w, https://static2-living.corriereobjects.it/wp-content/uploads/2024/11/2024_07_19-GalleriaCampari-Bozzetti-13_livingcorriere-300x210.jpg?v=1732012781 300w, https://static2-living.corriereobjects.it/wp-content/uploads/2024/11/2024_07_19-GalleriaCampari-Bozzetti-13_livingcorriere-1024x716.jpg?v=1732012781 1024w, https://static2-living.corriereobjects.it/wp-content/uploads/2024/11/2024_07_19-GalleriaCampari-Bozzetti-13_livingcorriere-768x537.jpg?v=1732012782 768w" data-sizes="auto" data-src-webp="https://static2-living.corriereobjects.it/wp-content/uploads/2024/11/2024_07_19-GalleriaCampari-Bozzetti-13_livingcorriere.jpg.webp?v=1732012781" data-srcset-webp="https://static2-living.corriereobjects.it/wp-content/uploads/2024/11/2024_07_19-GalleriaCampari-Bozzetti-13_livingcorriere.jpg.webp?v=1732012781 1200w, https://static2-living.corriereobjects.it/wp-content/uploads/2024/11/2024_07_19-GalleriaCampari-Bozzetti-13_livingcorriere-300x210.jpg.webp?v=1732012781 300w, https://static2-living.corriereobjects.it/wp-content/uploads/2024/11/2024_07_19-GalleriaCampari-Bozzetti-13_livingcorriere-1024x716.jpg.webp?v=1732012781 1024w, https://static2-living.corriereobjects.it/wp-content/uploads/2024/11/2024_07_19-GalleriaCampari-Bozzetti-13_livingcorriere-768x537.jpg.webp?v=1732012782 768w"><noscript><img class="wp-image-668717 size-full" src="https://static2-living.corriereobjects.it/wp-content/uploads/2024/11/2024_07_19-GalleriaCampari-Bozzetti-13_livingcorriere.jpg?v=1732012781" alt="" width="1200" height="839" srcset="https://static2-living.corriereobjects.it/wp-content/uploads/2024/11/2024_07_19-GalleriaCampari-Bozzetti-13_livingcorriere.jpg?v=1732012781 1200w, https://static2-living.corriereobjects.it/wp-content/uploads/2024/11/2024_07_19-GalleriaCampari-Bozzetti-13_livingcorriere-300x210.jpg?v=1732012781 300w, https://static2-living.corriereobjects.it/wp-content/uploads/2024/11/2024_07_19-GalleriaCampari-Bozzetti-13_livingcorriere-1024x716.jpg?v=1732012781 1024w, https://static2-living.corriereobjects.it/wp-content/uploads/2024/11/2024_07_19-GalleriaCampari-Bozzetti-13_livingcorriere-768x537.jpg?v=1732012782 768w" sizes="(max-width: 1200px) 100vw, 1200px" data-eio="l"></noscript><figcaption id="caption-attachment-668717" class="wp-caption-text">credits Galleria Campari</figcaption></figure><p>L’allestimento, ideato e realizzato da <a href="https://studiofmmilano.com/" target="_blank" rel="noopener nofollow external" data-wpel-link="external">studio FM Milano</a> e l’architetto <a href="https://www.corradoanselmi.com/" target="_blank" rel="noopener nofollow external" data-wpel-link="external">Corrado Anselmi</a>, presenta un’ampia disamina delle <strong>innumerevoli interpretazioni e declinazioni del marchio conservate nell’archivio Galleria Campari</strong> su decine di supporti, dalle vetture alle imbarcazioni, dai tetti ai muri, dai cristalli delle vetrine agli ombrelloni, fino ai giornali e alle riviste. Particolare attenzione è rivolta alle campagne pubblicitarie degli anni Venti, affidate da Davide Campari ai maggiori disegnatori del periodo</p> <p>In occasione della mostra, sono stati realizzati inoltre alcuni interventi di restauro conservativo, che hanno riportato alla luce parte del <strong>patrimonio archivistico mai esposto prima d’ora</strong>. Completa l’esposizione una serie di appuntamenti ed eventi aperti al pubblico, come <em>La parola nell’arte</em>, il ciclo di incontri realizzato in collaborazione con Fondazione Corriere della Sera per approfondire le tematiche affrontate dalla mostra.</p> <p> </p> <p><strong><em>dove:</em></strong> Galleria Campari, viale Antonio Gramsci 161, Sesto San Giovanni (Milano)</p> <p><strong><em>quando:</em></strong> fino al 30 giugno 2025</p> <div class="all-rights-reserved" style="margin:20px 0">Living ©RIPRODUZIONE RISERVATA</div></body> </div> <!-- INIZIO BLOCCO NEWSLETTER --> <div class="article-newsletter-block row"> <div class="col-lg-7 col-md-12 text-container"> <strong>La newsletter di Living</strong>: stili e tendenze per la tua casa </div> <div class="col-lg-5 col-md-12 input-container"> <div class="vert-centered"> <form action="https://www.corriere.it/account/login"> <input type="text" id="mail" name="useremail" placeholder="email"> <input type="submit" value="Iscriviti"> <input type="hidden" name="idNewsletter" value="13"> <input type="hidden" name="name" value="Living"> <input type="hidden" name="landing" value="https://abbonamenti.corriere.it/tutto-il-mio-corriere/?newsletter=1"> </form> <!--<input type="text" placeholder="La tua email"> <a class="button black" style="text-decoration: none;" href="https://www.corriere.it/account/login?idNewsletter=13&landing=https://abbonamenti.corriere.it/tutto-il-mio-corriere/?newsletter=1&name=Living" data-wpel-link="internal">Iscriviti</a>--> </div> </div> </div> <!-- FINE BLOCCO NEWSLETTER --> <!-- INIZIO BLOCCO SHOPPING GUIDE --> <!-- FINE BLOCCO SHOPPING GUIDE --> <!-- INIZIO BLOCCO TAG --> <!-- FINE BLOCCO TAG --> <!-- INIZIO BLOCCO FIRMA --> <div class="article-signature"> </div> <div class="copyright"> 19 Novembre 2024 - Living © RIPRODUZIONE RISERVATA </div> <!-- FINE BLOCCO FIRMA --> <!-- TABOOLA DESKTOP --> <section class="related-content related-content-more"> <br> <div class="related-content-row"> <div id="taboola-below-article-thumbnails-widget"></div> <script type="text/javascript"> window._taboola = window._taboola || []; _taboola.push({ mode: "thumbnails-a", container: "taboola-below-article-thumbnails-widget", placement: "Below Article Thumbnails Widget", target_type: 'mix' }); </script> </div> </section> <!-- /TABOOLA DESKTOP --> <!-- INIZIO BLOCCO ULTIMI PUBBLICATI --> <div class="last-articles-title">Leggi anche</div> <div class="last-articles"> <div class="last-article-block row"> <div class="col col-lg-4 col-sm-6 latest-thumb"> <img width="1095" height="615" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAABEcAAAJnAQMAAABPlK/BAAAABlBMVEUAAAD///+l2Z/dAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAGhJREFUeNrtwQEBAAAAgiD/r25IQAEAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA8GkuVAAGZthRIAAAAAElFTkSuQmCC" class="attachment-1095x615 size-1095x615 wp-post-image lazyload ewww_webp_lazy_load" alt="" data-src="https://static2-living.corriereobjects.it/wp-content/uploads/2024/12/Mobile-Home-Park-North-Edge-of-Denver-1973-1095x615.jpg?v=670015" loading="lazy" data-src-webp="https://static2-living.corriereobjects.it/wp-content/uploads/2024/12/Mobile-Home-Park-North-Edge-of-Denver-1973-1095x615.jpg.webp?v=670015" /><noscript><img width="1095" height="615" src="https://static2-living.corriereobjects.it/wp-content/uploads/2024/12/Mobile-Home-Park-North-Edge-of-Denver-1973-1095x615.jpg?v=670015" class="attachment-1095x615 size-1095x615 wp-post-image" alt="" data-eio="l" /></noscript> </div> <div class="col col-lg-8 col-sm-6"> <a href="https://living.corriere.it/arte/robert-adams-mostra-milano-mutina/?intcmp=ultimipubblicati" data-wpel-link="internal">Mutina for Art presenta la prima personale di Robert Adams</a> Un dialogo inaspettato tra gli scatti del fotografo americano e i bricks di Mutina, in un intreccio di pattern e immagini in cui la terra diventa protagonista. 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