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Programmable Search Engine Blog: Introducing the Custom Search Web Element
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ga('create', 'UA-961555-71', 'auto', 'blogger'); ga('blogger.send', 'pageview'); </script> <link href='https://www.blogger.com/dyn-css/authorization.css?targetBlogID=4174100360396497591&zx=d617fae0-2d07-4a53-919a-d054a7ce1892' media='none' onload='if(media!='all')media='all'' rel='stylesheet'/><noscript><link href='https://www.blogger.com/dyn-css/authorization.css?targetBlogID=4174100360396497591&zx=d617fae0-2d07-4a53-919a-d054a7ce1892' rel='stylesheet'/></noscript> <meta name='google-adsense-platform-account' content='ca-host-pub-1556223355139109'/> <meta name='google-adsense-platform-domain' content='blogspot.com'/> </head> <body> <script type='text/javascript'> //<![CDATA[ var axel = Math.random() + ""; var a = axel * 10000000000000; document.write('<iframe src="https://2542116.fls.doubleclick.net/activityi;src=2542116;type=gblog;cat=googl0;ord=ord=' + a + '?" width="1" height="1" frameborder="0" style="display:none"></iframe>'); //]]> </script> <noscript> <img alt='' height='1' src='https://ad.doubleclick.net/ddm/activity/src=2542116;type=gblog;cat=googl0;ord=1?' width='1'/> </noscript> <!-- Header --> <div class='header-outer'> <div class='header-inner'> <div class='section' id='header'><div class='widget Header' data-version='1' id='Header1'> <div class='header-left'> <div class='header-title'> <a class='google-logo' href='https://programmablesearchengine.googleblog.com/'> <img height='50' src='https://www.gstatic.com/images/branding/googlelogo/2x/googlelogo_color_150x54dp.png'/> </a> <a href='/.'> <h2> Programmable Search Engine Blog </h2> </a> </div> <div class='header-desc'> The latest news, updates and tips from the Programmable Search Engine team </div> </div> </div></div> </div> </div> <!-- all content wrapper start --> <div class='cols-wrapper loading'> <div class='col-main-wrapper'> <div class='col-main'> <div class='section' id='main'><div class='widget Blog' data-version='1' id='Blog1'> <div class='post' data-id='5254173963879551286' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://programmablesearchengine.googleblog.com/2009/05/introducing-custom-search-web-element.html' itemprop='url' title='Introducing the Custom Search Web Element'> Introducing the Custom Search Web Element </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Tuesday, May 26, 2009 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <span class="byline-author">Posted by: </span>Rajat Mukherjee, Group Product Manager and Nicholas Weininger, Software Engineer<br /><br /><a href="//www.google.com/webelements/" id="u7wm" title="Google Web Elements">Google Web Elements</a>, unveiled today at <a href="http://code.google.com/events/io/">Google I/O</a>, build on your favorite Google products so you can easily add richness, interactivity and monetization to your website with the simplicity of <i>copy and paste</i>. We've packaged this simplicity into the new <a title="Custom Search Element" href="//www.google.com/webelements/customsearch/" id="aj2c">Custom Search element</a>, making it even easier for you to add Google-quality search to your website. By helping your users find information faster, you can retain users on your website and monetize search with relevant Google ads. The element will allow you to create an interactive, inline search experience, so users don't need to leave the web page they are on in order to search.<br /><br />You can create a Custom Search element in two convenient ways: via the Custom Search element <a title="wizard" href="//www.google.com/webelements/customsearch/" id="rvw6">wizard</a>, or by selecting the appropriate options within the Custom Search <a title="control panel" href="//www.google.com/cse" id="w05y">control panel</a>.<br /><br />When you log on to the control panel, you'll see links to the Custom Search element wizard if you list your search engines (<b>My search engines</b>). If you click through to the wizard from the control panel, the appropriate search engine information is automatically extracted by the wizard -- all you need to do is preview your search results, and copy and paste the generated code into your website.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh3V2qaBR1MK4FLh7Dn4MafegXZ9Wg1pgboCrrv-qxYQYW4U6sm1NzQeGxDvVJZ43YamCPDySfTBHFVhD4obLPfecc0WwwE3yXH-GIwMzZ6TuuXkNV1F5bc7uqoUbARQQavQq_xqS-QzMbY/s1600-h/elements_control_panel.gif"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5340283980356248722" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh3V2qaBR1MK4FLh7Dn4MafegXZ9Wg1pgboCrrv-qxYQYW4U6sm1NzQeGxDvVJZ43YamCPDySfTBHFVhD4obLPfecc0WwwE3yXH-GIwMzZ6TuuXkNV1F5bc7uqoUbARQQavQq_xqS-QzMbY/s400/elements_control_panel.gif" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 189px;" /></a>You can also generate the right code for embedding the Custom Search element into your website by going to the updated <b>Get code</b> tab in the control panel. A new option allows you to generate element code.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjopr6dF0qlJXBi3hkf1IYbzfV3Ms_4T00CzidohOHTCAJ8MlefrMyMuAxjGEA7NV9JFPXEj10vKbhpf33-EIoR4j_hMjB0nZhnwhhxEqcN1zAmxxSUhM6J6Fy0WEwmUvcjiHPVeM558ydl/s1600-h/elements_code.gif"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5340284395424941570" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjopr6dF0qlJXBi3hkf1IYbzfV3Ms_4T00CzidohOHTCAJ8MlefrMyMuAxjGEA7NV9JFPXEj10vKbhpf33-EIoR4j_hMjB0nZhnwhhxEqcN1zAmxxSUhM6J6Fy0WEwmUvcjiHPVeM558ydl/s400/elements_code.gif" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 208px;" /></a><br />The Custom Search element supports <a title="Promotions" href="http://googlecustomsearch.blogspot.com/2009/05/custom-search-promotions-made-easier.html" id="mon2">Promotions</a>, which let you highlight specific information for specific queries. <a title="Refinement Labels" href="http://googlecustomsearch.blogspot.com/2008/03/labels-in-custom-search.html" id="w6nc">Refinement Labels</a> automatically appear as separate tabs in the element, so you can navigate quickly to the category of results that you're looking for. The screenshot below shows a preview of the search results in the element wizard.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjp8JSP51g6LQlkyamGpNQV-mBLFM7U2I_BcmIcJlZFW1jfx37rj341VWeqVsZhWtoGjVfSJ5ynFfBt3vtdOAHfbkz-f-VyISu6lhOSv0_X6zHNkvIxbZ7MkiwPGjPhVVWMuxUg9hMz23my/s1600-h/elements_preview.gif"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5340284673926620226" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjp8JSP51g6LQlkyamGpNQV-mBLFM7U2I_BcmIcJlZFW1jfx37rj341VWeqVsZhWtoGjVfSJ5ynFfBt3vtdOAHfbkz-f-VyISu6lhOSv0_X6zHNkvIxbZ7MkiwPGjPhVVWMuxUg9hMz23my/s400/elements_preview.gif" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 279px;" /></a>While the Custom Search element is designed to help you get started quickly without spending time on the deep technical details, it is powered by Google's scalable and flexible <a href="http://code.google.com/" id="cph1" title="developer APIs">developer APIs</a>, including the <a title="AJAX Search" href="http://code.google.com/apis/ajaxsearch/" id="c3lk">AJAX Search</a> and <a title="Custom Search" href="http://code.google.com/apis/customsearch/" id="k.0h">Custom Search</a> APIs, offering a world of customization.<br /><br /><a title="Let us know" href="//www.google.com/support/forum/p/customsearch?hl=en" id="y5qc">Let us know</a> if there are further improvements we can make to this user experience. To learn more about Google Web Elements, check out the <a href="http://googleajaxsearchapi.blogspot.com/2009/05/easy-as-1-2-3-introducing-google-web.html">AJAX API blog</a>. <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <span class="byline-author">Posted by: </span>Rajat Mukherjee, Group Product Manager and Nicholas Weininger, Software Engineer<br /><br /><a href="//www.google.com/webelements/" id="u7wm" title="Google Web Elements">Google Web Elements</a>, unveiled today at <a href="http://code.google.com/events/io/">Google I/O</a>, build on your favorite Google products so you can easily add richness, interactivity and monetization to your website with the simplicity of <i>copy and paste</i>. We've packaged this simplicity into the new <a title="Custom Search Element" href="//www.google.com/webelements/customsearch/" id="aj2c">Custom Search element</a>, making it even easier for you to add Google-quality search to your website. By helping your users find information faster, you can retain users on your website and monetize search with relevant Google ads. The element will allow you to create an interactive, inline search experience, so users don't need to leave the web page they are on in order to search.<br /><br />You can create a Custom Search element in two convenient ways: via the Custom Search element <a title="wizard" href="//www.google.com/webelements/customsearch/" id="rvw6">wizard</a>, or by selecting the appropriate options within the Custom Search <a title="control panel" href="//www.google.com/cse" id="w05y">control panel</a>.<br /><br />When you log on to the control panel, you'll see links to the Custom Search element wizard if you list your search engines (<b>My search engines</b>). If you click through to the wizard from the control panel, the appropriate search engine information is automatically extracted by the wizard -- all you need to do is preview your search results, and copy and paste the generated code into your website.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh3V2qaBR1MK4FLh7Dn4MafegXZ9Wg1pgboCrrv-qxYQYW4U6sm1NzQeGxDvVJZ43YamCPDySfTBHFVhD4obLPfecc0WwwE3yXH-GIwMzZ6TuuXkNV1F5bc7uqoUbARQQavQq_xqS-QzMbY/s1600-h/elements_control_panel.gif"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5340283980356248722" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh3V2qaBR1MK4FLh7Dn4MafegXZ9Wg1pgboCrrv-qxYQYW4U6sm1NzQeGxDvVJZ43YamCPDySfTBHFVhD4obLPfecc0WwwE3yXH-GIwMzZ6TuuXkNV1F5bc7uqoUbARQQavQq_xqS-QzMbY/s400/elements_control_panel.gif" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 189px;" /></a>You can also generate the right code for embedding the Custom Search element into your website by going to the updated <b>Get code</b> tab in the control panel. A new option allows you to generate element code.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjopr6dF0qlJXBi3hkf1IYbzfV3Ms_4T00CzidohOHTCAJ8MlefrMyMuAxjGEA7NV9JFPXEj10vKbhpf33-EIoR4j_hMjB0nZhnwhhxEqcN1zAmxxSUhM6J6Fy0WEwmUvcjiHPVeM558ydl/s1600-h/elements_code.gif"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5340284395424941570" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjopr6dF0qlJXBi3hkf1IYbzfV3Ms_4T00CzidohOHTCAJ8MlefrMyMuAxjGEA7NV9JFPXEj10vKbhpf33-EIoR4j_hMjB0nZhnwhhxEqcN1zAmxxSUhM6J6Fy0WEwmUvcjiHPVeM558ydl/s400/elements_code.gif" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 208px;" /></a><br />The Custom Search element supports <a title="Promotions" href="http://googlecustomsearch.blogspot.com/2009/05/custom-search-promotions-made-easier.html" id="mon2">Promotions</a>, which let you highlight specific information for specific queries. <a title="Refinement Labels" href="http://googlecustomsearch.blogspot.com/2008/03/labels-in-custom-search.html" id="w6nc">Refinement Labels</a> automatically appear as separate tabs in the element, so you can navigate quickly to the category of results that you're looking for. The screenshot below shows a preview of the search results in the element wizard.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjp8JSP51g6LQlkyamGpNQV-mBLFM7U2I_BcmIcJlZFW1jfx37rj341VWeqVsZhWtoGjVfSJ5ynFfBt3vtdOAHfbkz-f-VyISu6lhOSv0_X6zHNkvIxbZ7MkiwPGjPhVVWMuxUg9hMz23my/s1600-h/elements_preview.gif"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5340284673926620226" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjp8JSP51g6LQlkyamGpNQV-mBLFM7U2I_BcmIcJlZFW1jfx37rj341VWeqVsZhWtoGjVfSJ5ynFfBt3vtdOAHfbkz-f-VyISu6lhOSv0_X6zHNkvIxbZ7MkiwPGjPhVVWMuxUg9hMz23my/s400/elements_preview.gif" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 279px;" /></a>While the Custom Search element is designed to help you get started quickly without spending time on the deep technical details, it is powered by Google's scalable and flexible <a href="http://code.google.com/" id="cph1" title="developer APIs">developer APIs</a>, including the <a title="AJAX Search" href="http://code.google.com/apis/ajaxsearch/" id="c3lk">AJAX Search</a> and <a title="Custom Search" href="http://code.google.com/apis/customsearch/" id="k.0h">Custom Search</a> APIs, offering a world of customization.<br /><br /><a title="Let us know" href="//www.google.com/support/forum/p/customsearch?hl=en" id="y5qc">Let us know</a> if there are further improvements we can make to this user experience. 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