CINXE.COM

Reader conversion - Strategic Planning

<!DOCTYPE html> <html class="client-nojs vector-feature-language-in-header-enabled vector-feature-language-in-main-page-header-disabled vector-feature-sticky-header-disabled vector-feature-page-tools-pinned-disabled vector-feature-toc-pinned-clientpref-1 vector-feature-main-menu-pinned-disabled vector-feature-limited-width-clientpref-1 vector-feature-limited-width-content-enabled vector-feature-custom-font-size-clientpref-1 vector-feature-appearance-pinned-clientpref-1 vector-feature-night-mode-disabled skin-theme-clientpref-day vector-toc-available" lang="en" dir="ltr"> <head> <meta charset="UTF-8"> <title>Reader conversion - Strategic Planning</title> <script>(function(){var className="client-js vector-feature-language-in-header-enabled vector-feature-language-in-main-page-header-disabled vector-feature-sticky-header-disabled vector-feature-page-tools-pinned-disabled vector-feature-toc-pinned-clientpref-1 vector-feature-main-menu-pinned-disabled vector-feature-limited-width-clientpref-1 vector-feature-limited-width-content-enabled vector-feature-custom-font-size-clientpref-1 vector-feature-appearance-pinned-clientpref-1 vector-feature-night-mode-disabled skin-theme-clientpref-day vector-toc-available";var cookie=document.cookie.match(/(?:^|; )strategywikimwclientpreferences=([^;]+)/);if(cookie){cookie[1].split('%2C').forEach(function(pref){className=className.replace(new RegExp('(^| )'+pref.replace(/-clientpref-\w+$|[^\w-]+/g,'')+'-clientpref-\\w+( |$)'),'$1'+pref+'$2');});}document.documentElement.className=className;}());RLCONF={"wgBreakFrames":false,"wgSeparatorTransformTable":["",""],"wgDigitTransformTable":["",""],"wgDefaultDateFormat" :"dmy","wgMonthNames":["","January","February","March","April","May","June","July","August","September","October","November","December"],"wgRequestId":"da0021ab-4bef-41f1-9ce2-7c1f40d4c531","wgCanonicalNamespace":"","wgCanonicalSpecialPageName":false,"wgNamespaceNumber":0,"wgPageName":"Reader_conversion","wgTitle":"Reader conversion","wgCurRevisionId":64817,"wgRevisionId":64817,"wgArticleId":15073,"wgIsArticle":true,"wgIsRedirect":false,"wgAction":"view","wgUserName":null,"wgUserGroups":["*"],"wgCategories":["Autotranslated articles","Wikimedia-pedia","Participation"],"wgPageViewLanguage":"en","wgPageContentLanguage":"en","wgPageContentModel":"wikitext","wgRelevantPageName":"Reader_conversion","wgRelevantArticleId":15073,"wgIsProbablyEditable":false,"wgRelevantPageIsProbablyEditable":false,"wgRestrictionEdit":[],"wgRestrictionMove":[],"wgNoticeProject":"wikimedia","wgCiteReferencePreviewsActive":true,"wgMediaViewerOnClick":true,"wgMediaViewerEnabledByDefault":true,"wgVisualEditor":{ "pageLanguageCode":"en","pageLanguageDir":"ltr","pageVariantFallbacks":"en"},"wgMFDisplayWikibaseDescriptions":{"search":true,"watchlist":true,"tagline":false,"nearby":true},"wgEditSubmitButtonLabelPublish":true,"wgULSPosition":"personal","wgULSisCompactLinksEnabled":false,"wgVector2022LanguageInHeader":true,"wgULSisLanguageSelectorEmpty":false,"wgCheckUserClientHintsHeadersJsApi":["brands","architecture","bitness","fullVersionList","mobile","model","platform","platformVersion"],"wgSiteNoticeId":"2.0"};RLSTATE={"ext.globalCssJs.user.styles":"ready","site.styles":"ready","user.styles":"ready","ext.globalCssJs.user":"ready","user":"ready","user.options":"loading","skins.vector.search.codex.styles":"ready","skins.vector.styles":"ready","skins.vector.icons":"ready","ext.wikimediamessages.styles":"ready","ext.visualEditor.desktopArticleTarget.noscript":"ready","ext.uls.pt":"ready","ext.dismissableSiteNotice.styles":"ready"};RLPAGEMODULES=["site","mediawiki.page.ready","skins.vector.js", "ext.centralNotice.geoIP","ext.centralNotice.startUp","ext.urlShortener.toolbar","ext.centralauth.centralautologin","mmv.bootstrap","ext.visualEditor.desktopArticleTarget.init","ext.visualEditor.targetLoader","ext.echo.centralauth","ext.eventLogging","ext.uls.interface","ext.checkUser.clientHints","ext.dismissableSiteNotice"];</script> <script>(RLQ=window.RLQ||[]).push(function(){mw.loader.impl(function(){return["user.options@12s5i",function($,jQuery,require,module){mw.user.tokens.set({"patrolToken":"+\\","watchToken":"+\\","csrfToken":"+\\"}); }];});});</script> <link rel="stylesheet" href="/w/load.php?lang=en&amp;modules=ext.dismissableSiteNotice.styles%7Cext.uls.pt%7Cext.visualEditor.desktopArticleTarget.noscript%7Cext.wikimediamessages.styles%7Cskins.vector.icons%2Cstyles%7Cskins.vector.search.codex.styles&amp;only=styles&amp;skin=vector-2022"> <script async="" src="/w/load.php?lang=en&amp;modules=startup&amp;only=scripts&amp;raw=1&amp;skin=vector-2022"></script> <meta name="ResourceLoaderDynamicStyles" content=""> <link rel="stylesheet" href="/w/load.php?lang=en&amp;modules=site.styles&amp;only=styles&amp;skin=vector-2022"> <meta name="generator" content="MediaWiki 1.44.0-wmf.5"> <meta name="referrer" content="origin"> <meta name="referrer" content="origin-when-cross-origin"> <meta name="robots" content="max-image-preview:standard"> <meta name="format-detection" content="telephone=no"> <meta name="viewport" content="width=1120"> <meta property="og:title" content="Reader conversion - Strategic Planning"> <meta property="og:type" content="website"> <link rel="preconnect" href="//upload.wikimedia.org"> <link rel="alternate" media="only screen and (max-width: 640px)" href="//strategy.m.wikimedia.org/wiki/Reader_conversion"> <link rel="icon" href="/static/favicon/community.ico"> <link rel="search" type="application/opensearchdescription+xml" href="/w/rest.php/v1/search" title="Strategic Planning (en)"> <link rel="EditURI" type="application/rsd+xml" href="//strategy.wikimedia.org/w/api.php?action=rsd"> <link rel="canonical" href="https://strategy.wikimedia.org/wiki/Reader_conversion"> <link rel="license" href="https://creativecommons.org/licenses/by-sa/4.0/"> <link rel="alternate" type="application/atom+xml" title="Strategic Planning Atom feed" href="/w/index.php?title=Special:RecentChanges&amp;feed=atom"> <link rel="dns-prefetch" href="//meta.wikimedia.org" /> <link rel="dns-prefetch" href="//login.wikimedia.org"> </head> <body class="skin--responsive skin-vector skin-vector-search-vue mediawiki ltr sitedir-ltr mw-hide-empty-elt ns-0 ns-subject page-Reader_conversion rootpage-Reader_conversion skin-vector-2022 action-view"><a class="mw-jump-link" href="#bodyContent">Jump to content</a> <div class="vector-header-container"> <header class="vector-header mw-header"> <div class="vector-header-start"> <nav class="vector-main-menu-landmark" aria-label="Site"> <div id="vector-main-menu-dropdown" class="vector-dropdown vector-main-menu-dropdown vector-button-flush-left vector-button-flush-right" > <input type="checkbox" id="vector-main-menu-dropdown-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-main-menu-dropdown" class="vector-dropdown-checkbox " aria-label="Main menu" > <label id="vector-main-menu-dropdown-label" for="vector-main-menu-dropdown-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only " aria-hidden="true" ><span class="vector-icon mw-ui-icon-menu mw-ui-icon-wikimedia-menu"></span> <span class="vector-dropdown-label-text">Main menu</span> </label> <div class="vector-dropdown-content"> <div id="vector-main-menu-unpinned-container" class="vector-unpinned-container"> <div id="vector-main-menu" class="vector-main-menu vector-pinnable-element"> <div class="vector-pinnable-header vector-main-menu-pinnable-header vector-pinnable-header-unpinned" data-feature-name="main-menu-pinned" data-pinnable-element-id="vector-main-menu" data-pinned-container-id="vector-main-menu-pinned-container" data-unpinned-container-id="vector-main-menu-unpinned-container" > <div class="vector-pinnable-header-label">Main menu</div> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-pin-button" data-event-name="pinnable-header.vector-main-menu.pin">move to sidebar</button> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-unpin-button" data-event-name="pinnable-header.vector-main-menu.unpin">hide</button> </div> <div id="p-News" class="vector-menu mw-portlet mw-portlet-News" > <div class="vector-menu-heading"> News </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="n-mainpage-description" class="mw-list-item"><a href="/wiki/Main_Page" title="Visit the main page [z]" accesskey="z"><span>Main page</span></a></li><li id="n-may2011update" class="mw-list-item"><a href="/wiki/May_2011_Update"><span>May 2011 Update</span></a></li><li id="n-strategic" class="mw-list-item"><a href="/wiki/Wikimedia_Movement_Strategic_Plan_Summary"><span>Strategic plan Summary</span></a></li> </ul> </div> </div> <div id="p-Community" class="vector-menu mw-portlet mw-portlet-Community" > <div class="vector-menu-heading"> Community </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="n-movement" class="mw-list-item"><a href="/wiki/Strategic_Plan/Movement_Priorities"><span>Movement Priorities</span></a></li><li id="n-mediapedia" class="mw-list-item"><a href="/wiki/Wikimedia-pedia"><span>Wikimedia-pedia</span></a></li><li id="n-process" class="mw-list-item"><a href="/wiki/Process"><span>Our process</span></a></li><li id="n-Village-pump" class="mw-list-item"><a href="/wiki/Village_pump"><span>Village pump</span></a></li><li id="n-globaldev" class="mw-list-item"><a href="/wiki/Global_Development"><span>Global Development</span></a></li> </ul> </div> </div> <div id="p-navigation" class="vector-menu mw-portlet mw-portlet-navigation" > <div class="vector-menu-heading"> Navigation </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="n-recentchanges" class="mw-list-item"><a href="/wiki/Special:RecentChanges" title="A list of recent changes in the wiki [r]" accesskey="r"><span>Recent changes</span></a></li><li id="n-sitemap" class="mw-list-item"><a href="/wiki/Sitemap"><span>Sitemap</span></a></li><li id="n-randompage" class="mw-list-item"><a href="/wiki/Special:Random" title="Load a random page [x]" accesskey="x"><span>Random page</span></a></li> </ul> </div> </div> </div> </div> </div> </div> </nav> <a href="/wiki/Main_Page" class="mw-logo"> <img class="mw-logo-icon" src="/static/images/icons/metawiki.svg" alt="" aria-hidden="true" height="50" width="50"> <span class="mw-logo-container skin-invert"> <img class="mw-logo-wordmark" alt="Strategic Planning" src="/static/images/mobile/copyright/strategywiki-wordmark.svg" style="width: 8.875em; height: 1.75em;"> </span> </a> </div> <div class="vector-header-end"> <div id="p-search" role="search" class="vector-search-box-vue vector-search-box-collapses vector-search-box-show-thumbnail vector-search-box-auto-expand-width vector-search-box"> <a href="/wiki/Special:Search" class="cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only search-toggle" title="Search Strategic Planning [f]" accesskey="f"><span class="vector-icon mw-ui-icon-search mw-ui-icon-wikimedia-search"></span> <span>Search</span> </a> <div class="vector-typeahead-search-container"> <div class="cdx-typeahead-search cdx-typeahead-search--show-thumbnail cdx-typeahead-search--auto-expand-width"> <form action="/w/index.php" id="searchform" class="cdx-search-input cdx-search-input--has-end-button"> <div id="simpleSearch" class="cdx-search-input__input-wrapper" data-search-loc="header-moved"> <div class="cdx-text-input cdx-text-input--has-start-icon"> <input class="cdx-text-input__input" type="search" name="search" placeholder="Search Strategic Planning" aria-label="Search Strategic Planning" autocapitalize="sentences" title="Search Strategic Planning [f]" accesskey="f" id="searchInput" > <span class="cdx-text-input__icon cdx-text-input__start-icon"></span> </div> <input type="hidden" name="title" value="Special:Search"> </div> <button class="cdx-button cdx-search-input__end-button">Search</button> </form> </div> </div> </div> <nav class="vector-user-links vector-user-links-wide" aria-label="Personal tools"> <div class="vector-user-links-main"> <div id="p-vector-user-menu-preferences" class="vector-menu mw-portlet" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="ca-uls" class="mw-list-item active user-links-collapsible-item"><a data-mw="interface" href="#" class="uls-trigger cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet"><span class="vector-icon mw-ui-icon-wikimedia-language mw-ui-icon-wikimedia-wikimedia-language"></span> <span>English</span></a> </li> </ul> </div> </div> <div id="p-vector-user-menu-userpage" class="vector-menu mw-portlet emptyPortlet" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> </ul> </div> </div> <nav class="vector-appearance-landmark" aria-label="Appearance"> <div id="vector-appearance-dropdown" class="vector-dropdown " title="Change the appearance of the page&#039;s font size, width, and color" > <input type="checkbox" id="vector-appearance-dropdown-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-appearance-dropdown" class="vector-dropdown-checkbox " aria-label="Appearance" > <label id="vector-appearance-dropdown-label" for="vector-appearance-dropdown-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only " aria-hidden="true" ><span class="vector-icon mw-ui-icon-appearance mw-ui-icon-wikimedia-appearance"></span> <span class="vector-dropdown-label-text">Appearance</span> </label> <div class="vector-dropdown-content"> <div id="vector-appearance-unpinned-container" class="vector-unpinned-container"> </div> </div> </div> </nav> <div id="p-vector-user-menu-notifications" class="vector-menu mw-portlet emptyPortlet" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> </ul> </div> </div> <div id="p-vector-user-menu-overflow" class="vector-menu mw-portlet" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="pt-sitesupport-2" class="user-links-collapsible-item mw-list-item user-links-collapsible-item"><a data-mw="interface" href="//donate.wikimedia.org/wiki/Special:FundraiserRedirector?utm_source=donate&amp;utm_medium=sidebar&amp;utm_campaign=C13_strategy.wikimedia.org&amp;uselang=en" class=""><span>Donate</span></a> </li> <li id="pt-login-2" class="user-links-collapsible-item mw-list-item user-links-collapsible-item"><a data-mw="interface" href="/w/index.php?title=Special:UserLogin&amp;returnto=Reader+conversion" title="You are encouraged to log in; however, it is not mandatory [o]" accesskey="o" class=""><span>Log in</span></a> </li> </ul> </div> </div> </div> <div id="vector-user-links-dropdown" class="vector-dropdown vector-user-menu vector-button-flush-right vector-user-menu-logged-out user-links-collapsible-item" title="More options" > <input type="checkbox" id="vector-user-links-dropdown-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-user-links-dropdown" class="vector-dropdown-checkbox " aria-label="Personal tools" > <label id="vector-user-links-dropdown-label" for="vector-user-links-dropdown-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only " aria-hidden="true" ><span class="vector-icon mw-ui-icon-ellipsis mw-ui-icon-wikimedia-ellipsis"></span> <span class="vector-dropdown-label-text">Personal tools</span> </label> <div class="vector-dropdown-content"> <div id="p-personal" class="vector-menu mw-portlet mw-portlet-personal user-links-collapsible-item" title="User menu" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="pt-sitesupport" class="user-links-collapsible-item mw-list-item"><a href="//donate.wikimedia.org/wiki/Special:FundraiserRedirector?utm_source=donate&amp;utm_medium=sidebar&amp;utm_campaign=C13_strategy.wikimedia.org&amp;uselang=en"><span>Donate</span></a></li><li id="pt-login" class="user-links-collapsible-item mw-list-item"><a href="/w/index.php?title=Special:UserLogin&amp;returnto=Reader+conversion" title="You are encouraged to log in; however, it is not mandatory [o]" accesskey="o"><span class="vector-icon mw-ui-icon-logIn mw-ui-icon-wikimedia-logIn"></span> <span>Log in</span></a></li> </ul> </div> </div> </div> </div> </nav> </div> </header> </div> <div class="mw-page-container"> <div class="mw-page-container-inner"> <div class="vector-sitenotice-container"> <div id="siteNotice"><div id="mw-dismissablenotice-anonplace"></div><script>(function(){var node=document.getElementById("mw-dismissablenotice-anonplace");if(node){node.outerHTML="\u003Cdiv class=\"mw-dismissable-notice\"\u003E\u003Cdiv class=\"mw-dismissable-notice-close\"\u003E[\u003Ca tabindex=\"0\" role=\"button\"\u003Edismiss\u003C/a\u003E]\u003C/div\u003E\u003Cdiv class=\"mw-dismissable-notice-body\"\u003E\u003C!-- CentralNotice --\u003E\u003Cdiv id=\"localNotice\" data-nosnippet=\"\"\u003E\u003Cdiv class=\"sitenotice\" lang=\"en\" dir=\"ltr\"\u003E\u003Ccenter\u003E\u003Cdiv style=\"width: 98%; background: #FDB93C; padding: 10px; font-size: 16pt; color: #000;\"\u003EThis site is read-only per \u003Ca href=\"https://meta.wikimedia.org/wiki/Proposals_for_closing_projects/Closure_of_Strategy_Wiki\" class=\"extiw\" title=\"m:Proposals for closing projects/Closure of Strategy Wiki\"\u003Ecommunity discussion\u003C/a\u003E. \u003Cbr /\u003E There is currently \u003Ca href=\"https://meta.wikimedia.org/wiki/Movement_Strategy\" class=\"extiw\" title=\"m:Movement Strategy\"\u003EMovement Strategy\u003C/a\u003E process running.\u003C/div\u003E\u003C/center\u003E\u003C/div\u003E\u003C/div\u003E\u003C/div\u003E\u003C/div\u003E";}}());</script></div> </div> <div class="vector-column-start"> <div class="vector-main-menu-container"> <div id="mw-navigation"> <nav id="mw-panel" class="vector-main-menu-landmark" aria-label="Site"> <div id="vector-main-menu-pinned-container" class="vector-pinned-container"> </div> </nav> </div> </div> <div class="vector-sticky-pinned-container"> <nav id="mw-panel-toc" aria-label="Contents" data-event-name="ui.sidebar-toc" class="mw-table-of-contents-container vector-toc-landmark"> <div id="vector-toc-pinned-container" class="vector-pinned-container"> <div id="vector-toc" class="vector-toc vector-pinnable-element"> <div class="vector-pinnable-header vector-toc-pinnable-header vector-pinnable-header-pinned" data-feature-name="toc-pinned" data-pinnable-element-id="vector-toc" > <h2 class="vector-pinnable-header-label">Contents</h2> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-pin-button" data-event-name="pinnable-header.vector-toc.pin">move to sidebar</button> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-unpin-button" data-event-name="pinnable-header.vector-toc.unpin">hide</button> </div> <ul class="vector-toc-contents" id="mw-panel-toc-list"> <li id="toc-mw-content-text" class="vector-toc-list-item vector-toc-level-1"> <a href="#" class="vector-toc-link"> <div class="vector-toc-text">Beginning</div> </a> </li> <li id="toc-Analyses_and_data" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Analyses_and_data"> <div class="vector-toc-text"> <span class="vector-toc-numb">1</span> <span>Analyses and data</span> </div> </a> <ul id="toc-Analyses_and_data-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Proposals_on_this_topic" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Proposals_on_this_topic"> <div class="vector-toc-text"> <span class="vector-toc-numb">2</span> <span>Proposals on this topic</span> </div> </a> <button aria-controls="toc-Proposals_on_this_topic-sublist" class="cdx-button cdx-button--weight-quiet cdx-button--icon-only vector-toc-toggle"> <span class="vector-icon mw-ui-icon-wikimedia-expand"></span> <span>Toggle Proposals on this topic subsection</span> </button> <ul id="toc-Proposals_on_this_topic-sublist" class="vector-toc-list"> <li id="toc-Organizing_proposals_relevant_to_reader_conversion" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Organizing_proposals_relevant_to_reader_conversion"> <div class="vector-toc-text"> <span class="vector-toc-numb">2.1</span> <span>Organizing proposals relevant to reader conversion</span> </div> </a> <ul id="toc-Organizing_proposals_relevant_to_reader_conversion-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> </ul> </div> </div> </nav> </div> </div> <div class="mw-content-container"> <main id="content" class="mw-body"> <header class="mw-body-header vector-page-titlebar"> <nav aria-label="Contents" class="vector-toc-landmark"> <div id="vector-page-titlebar-toc" class="vector-dropdown vector-page-titlebar-toc vector-button-flush-left" > <input type="checkbox" id="vector-page-titlebar-toc-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-page-titlebar-toc" class="vector-dropdown-checkbox " aria-label="Toggle the table of contents" > <label id="vector-page-titlebar-toc-label" for="vector-page-titlebar-toc-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only " aria-hidden="true" ><span class="vector-icon mw-ui-icon-listBullet mw-ui-icon-wikimedia-listBullet"></span> <span class="vector-dropdown-label-text">Toggle the table of contents</span> </label> <div class="vector-dropdown-content"> <div id="vector-page-titlebar-toc-unpinned-container" class="vector-unpinned-container"> </div> </div> </div> </nav> <h1 id="firstHeading" class="firstHeading mw-first-heading"><span class="mw-page-title-main">Reader conversion</span></h1> </header> <div class="vector-page-toolbar"> <div class="vector-page-toolbar-container"> <div id="left-navigation"> <nav aria-label="Namespaces"> <div id="p-associated-pages" class="vector-menu vector-menu-tabs mw-portlet mw-portlet-associated-pages" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="ca-nstab-main" class="selected vector-tab-noicon mw-list-item"><a href="/wiki/Reader_conversion" title="View the content page [c]" accesskey="c"><span>Page</span></a></li><li id="ca-talk" class="new vector-tab-noicon mw-list-item"><a href="/w/index.php?title=Talk:Reader_conversion&amp;action=edit&amp;redlink=1" rel="discussion" class="new" title="Discussion about the content page (page does not exist) [t]" accesskey="t"><span>Discussion</span></a></li> </ul> </div> </div> <div id="vector-variants-dropdown" class="vector-dropdown emptyPortlet" > <input type="checkbox" id="vector-variants-dropdown-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-variants-dropdown" class="vector-dropdown-checkbox " aria-label="Change language variant" > <label id="vector-variants-dropdown-label" for="vector-variants-dropdown-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet" aria-hidden="true" ><span class="vector-dropdown-label-text">English</span> </label> <div class="vector-dropdown-content"> <div id="p-variants" class="vector-menu mw-portlet mw-portlet-variants emptyPortlet" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> </ul> </div> </div> </div> </div> </nav> </div> <div id="right-navigation" class="vector-collapsible"> <nav aria-label="Views"> <div id="p-views" class="vector-menu vector-menu-tabs mw-portlet mw-portlet-views" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="ca-view" class="selected vector-tab-noicon mw-list-item"><a href="/wiki/Reader_conversion"><span>Read</span></a></li><li id="ca-viewsource" class="vector-tab-noicon mw-list-item"><a href="/w/index.php?title=Reader_conversion&amp;action=edit" title="This page is protected.&#10;You can view its source [e]" accesskey="e"><span>View source</span></a></li><li id="ca-history" class="vector-tab-noicon mw-list-item"><a href="/w/index.php?title=Reader_conversion&amp;action=history" title="Past revisions of this page [h]" accesskey="h"><span>View history</span></a></li> </ul> </div> </div> </nav> <nav class="vector-page-tools-landmark" aria-label="Page tools"> <div id="vector-page-tools-dropdown" class="vector-dropdown vector-page-tools-dropdown" > <input type="checkbox" id="vector-page-tools-dropdown-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-page-tools-dropdown" class="vector-dropdown-checkbox " aria-label="Tools" > <label id="vector-page-tools-dropdown-label" for="vector-page-tools-dropdown-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet" aria-hidden="true" ><span class="vector-dropdown-label-text">Tools</span> </label> <div class="vector-dropdown-content"> <div id="vector-page-tools-unpinned-container" class="vector-unpinned-container"> <div id="vector-page-tools" class="vector-page-tools vector-pinnable-element"> <div class="vector-pinnable-header vector-page-tools-pinnable-header vector-pinnable-header-unpinned" data-feature-name="page-tools-pinned" data-pinnable-element-id="vector-page-tools" data-pinned-container-id="vector-page-tools-pinned-container" data-unpinned-container-id="vector-page-tools-unpinned-container" > <div class="vector-pinnable-header-label">Tools</div> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-pin-button" data-event-name="pinnable-header.vector-page-tools.pin">move to sidebar</button> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-unpin-button" data-event-name="pinnable-header.vector-page-tools.unpin">hide</button> </div> <div id="p-cactions" class="vector-menu mw-portlet mw-portlet-cactions emptyPortlet vector-has-collapsible-items" title="More options" > <div class="vector-menu-heading"> Actions </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="ca-more-view" class="selected vector-more-collapsible-item mw-list-item"><a href="/wiki/Reader_conversion"><span>Read</span></a></li><li id="ca-more-viewsource" class="vector-more-collapsible-item mw-list-item"><a href="/w/index.php?title=Reader_conversion&amp;action=edit"><span>View source</span></a></li><li id="ca-more-history" class="vector-more-collapsible-item mw-list-item"><a href="/w/index.php?title=Reader_conversion&amp;action=history"><span>View history</span></a></li> </ul> </div> </div> <div id="p-tb" class="vector-menu mw-portlet mw-portlet-tb" > <div class="vector-menu-heading"> General </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="t-whatlinkshere" class="mw-list-item"><a href="/wiki/Special:WhatLinksHere/Reader_conversion" title="A list of all wiki pages that link here [j]" accesskey="j"><span>What links here</span></a></li><li id="t-recentchangeslinked" class="mw-list-item"><a href="/wiki/Special:RecentChangesLinked/Reader_conversion" rel="nofollow" title="Recent changes in pages linked from this page [k]" accesskey="k"><span>Related changes</span></a></li><li id="t-specialpages" class="mw-list-item"><a href="/wiki/Special:SpecialPages" title="A list of all special pages [q]" accesskey="q"><span>Special pages</span></a></li><li id="t-permalink" class="mw-list-item"><a href="/w/index.php?title=Reader_conversion&amp;oldid=64817" title="Permanent link to this revision of this page"><span>Permanent link</span></a></li><li id="t-info" class="mw-list-item"><a href="/w/index.php?title=Reader_conversion&amp;action=info" title="More information about this page"><span>Page information</span></a></li><li id="t-cite" class="mw-list-item"><a href="/w/index.php?title=Special:CiteThisPage&amp;page=Reader_conversion&amp;id=64817&amp;wpFormIdentifier=titleform" title="Information on how to cite this page"><span>Cite this page</span></a></li><li id="t-urlshortener" class="mw-list-item"><a href="/w/index.php?title=Special:UrlShortener&amp;url=https%3A%2F%2Fstrategy.wikimedia.org%2Fwiki%2FReader_conversion"><span>Get shortened URL</span></a></li><li id="t-urlshortener-qrcode" class="mw-list-item"><a href="/w/index.php?title=Special:QrCode&amp;url=https%3A%2F%2Fstrategy.wikimedia.org%2Fwiki%2FReader_conversion"><span>Download QR code</span></a></li> </ul> </div> </div> <div id="p-coll-print_export" class="vector-menu mw-portlet mw-portlet-coll-print_export" > <div class="vector-menu-heading"> Print/export </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="coll-create_a_book" class="mw-list-item"><a href="/w/index.php?title=Special:Book&amp;bookcmd=book_creator&amp;referer=Reader+conversion"><span>Create a book</span></a></li><li id="coll-download-as-rl" class="mw-list-item"><a href="/w/index.php?title=Special:DownloadAsPdf&amp;page=Reader_conversion&amp;action=show-download-screen"><span>Download as PDF</span></a></li><li id="t-print" class="mw-list-item"><a href="/w/index.php?title=Reader_conversion&amp;printable=yes" title="Printable version of this page [p]" accesskey="p"><span>Printable version</span></a></li> </ul> </div> </div> </div> </div> </div> </div> </nav> </div> </div> </div> <div class="vector-column-end"> <div class="vector-sticky-pinned-container"> <nav class="vector-page-tools-landmark" aria-label="Page tools"> <div id="vector-page-tools-pinned-container" class="vector-pinned-container"> </div> </nav> <nav class="vector-appearance-landmark" aria-label="Appearance"> <div id="vector-appearance-pinned-container" class="vector-pinned-container"> <div id="vector-appearance" class="vector-appearance vector-pinnable-element"> <div class="vector-pinnable-header vector-appearance-pinnable-header vector-pinnable-header-pinned" data-feature-name="appearance-pinned" data-pinnable-element-id="vector-appearance" data-pinned-container-id="vector-appearance-pinned-container" data-unpinned-container-id="vector-appearance-unpinned-container" > <div class="vector-pinnable-header-label">Appearance</div> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-pin-button" data-event-name="pinnable-header.vector-appearance.pin">move to sidebar</button> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-unpin-button" data-event-name="pinnable-header.vector-appearance.unpin">hide</button> </div> </div> </div> </nav> </div> </div> <div id="bodyContent" class="vector-body" aria-labelledby="firstHeading" data-mw-ve-target-container> <div class="vector-body-before-content"> <div class="mw-indicators"> </div> <div id="siteSub" class="noprint">From Strategic Planning</div> </div> <div id="contentSub"><div id="mw-content-subtitle"></div></div> <div id="mw-content-text" class="mw-body-content"><div class="mw-content-ltr mw-parser-output" lang="en" dir="ltr"><div id="otherlangs" class="plainlinks" style="margin:0.5em auto; padding:2px 4px; border:1px solid #ccc; background:#fafafa; font-size:0.9em; direction:ltr;"><span typeof="mw:File"><a href="/wiki/File:Geographylogo.png" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/5/59/Geographylogo.png/20px-Geographylogo.png" decoding="async" width="20" height="20" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/5/59/Geographylogo.png/30px-Geographylogo.png 1.5x, //upload.wikimedia.org/wikipedia/commons/5/59/Geographylogo.png 2x" data-file-width="40" data-file-height="40" /></a></span> <b>In other languages:</b> <span class="plainlinks firstlang" style="white-space:nowrap"><b><span class="firstlang" lang="en" dir="ltr">English</span> <small>(en)</small></b></span> |&#160;<i><a href="/wiki/Template:Translation/Reader_conversion" title="Template:Translation/Reader conversion">Add translation</a></i> [<a class="external text" href="https://strategy.wikimedia.org/w/index.php?title=Template:Languages/Reader_conversion&amp;action=edit">edit</a>] </div> <p>Fewer than 1% of all readers contribute to the Wikimedia projects. This small group of individuals is <a href="/wiki/Wikimedia_users#Demographics" title="Wikimedia users">predominately male, with advanced graduate degrees, between the ages of 18-30, and single</a>. As such, several groups are under-represented in the community, including: women, subject-matter experts in specific fields, older adults, and those with less formal education. </p><p>Wikimedia's mission—which encourages the free sharing in the sum of all knowledge—appears to require that as many individuals as possible contribute what they know to the projects. The goal of this task force is to develop a strategy for converting readers into editors and to identify groups with a high potential to add value to the Wikimedia projects. </p> <div class="mw-heading mw-heading2"><h2 id="Analyses_and_data">Analyses and data</h2></div> <p>Research: </p> <ul><li><a href="https://en.wikipedia.org/wiki/User:WereSpielChequers/Newbie_treatment" class="extiw" title="w:User:WereSpielChequers/Newbie treatment">w:User:WereSpielChequers/Newbie treatment</a>.</li> <li><a rel="nofollow" class="external text" href="http://blogs.wsj.com/digits/2009/11/23/is-wikipedia-too-unfriendly-to-newbies/">Wall Street Journal blog</a>, with comments from former contributors regarding why they left</li></ul> <p>Analysis: </p> <ul><li><a href="/wiki/Participants_of_Wikimedia_projects" class="mw-redirect" title="Participants of Wikimedia projects">Participants of Wikimedia projects</a></li> <li><a href="/wiki/Drivers_of_participation" title="Drivers of participation">Drivers of participation</a></li> <li><a href="/wiki/Attracting_and_retaining_participants" title="Attracting and retaining participants">Attracting new participants and retaining existing participants</a> <ul><li><a href="/wiki/Attracting_and_retaining_participants#Barriers_to_increased_participation" title="Attracting and retaining participants">Barriers to increased participation</a></li> <li><a href="/wiki/Attracting_and_retaining_participants#Under-represented_groups_among_contributors" title="Attracting and retaining participants">Under-represented groups among contributors</a></li> <li><a href="/wiki/Attracting_and_retaining_participants#Ways_that_Wikimedia_could_attract_new_participants_or_retain_existing_participants" title="Attracting and retaining participants">Ways that Wikimedia could attract new participants or retain existing participants</a></li></ul></li> <li><a href="/wiki/Orientations_of_users" title="Orientations of users">Orientations of users</a></li></ul> <p>External research: </p> <ul><li>"Wikipedia: A quantitative analysis." Jose Felipe Ortega Soto. 2009. <a rel="nofollow" class="external free" href="http://libresoft.es/Members/jfelipe/thesis-wkp-quantanalysis">http://libresoft.es/Members/jfelipe/thesis-wkp-quantanalysis</a> <i>Might be helpful for examination of editors' "lifecycles"</i></li> <li><a class="external text" href="https://blog.wikimedia.org/2009/11/26/wikipedias-volunteer-story/">Wikimedia Foundation publishes counter arguments to the Ortega research</a></li> <li>"Readers are not Free-Riders: Reading as a Form of Participation on Wikipedia" Judd Antin and Coye Cheshire - <a href="/wiki/File:Antin-Cheshire-Readers-are-Not-Free-Riders.pdf" title="File:Antin-Cheshire-Readers-are-Not-Free-Riders.pdf">File:Antin-Cheshire-Readers-are-Not-Free-Riders.pdf</a></li></ul> <p>Interviews: </p> <ul><li><a href="/wiki/Interviews" title="Interviews">Interviews</a></li></ul> <div class="mw-heading mw-heading2"><h2 id="Proposals_on_this_topic">Proposals on this topic</h2></div> <ul><li><a href="/wiki/Call_for_proposals#Improving_usability" title="Call for proposals">Improving usability</a> (e.g. <a href="https://en.wikipedia.org/wiki/Wikipedia:Sticky_notes" class="extiw" title="wikipedia:Wikipedia:Sticky notes">Sticky notes</a>)</li> <li><a href="/wiki/Call_for_proposals#Volunteer_support" title="Call for proposals">Volunteer support</a></li> <li><a href="/wiki/Call_for_proposals#Outreach" title="Call for proposals">Outreach</a></li></ul> <div class="mw-heading mw-heading3"><h3 id="Organizing_proposals_relevant_to_reader_conversion">Organizing proposals relevant to reader conversion</h3></div> <ul><li><a href="/wiki/Reader_conversion/Proposal_sorting" title="Reader conversion/Proposal sorting">Reader conversion/Proposal sorting</a></li></ul> <!-- NewPP limit report Parsed by mw‐web.codfw.main‐78f4c97c5d‐5x28m Cached time: 20241129035219 Cache expiry: 2592000 Reduced expiry: false Complications: [] CPU time usage: 0.027 seconds Real time usage: 0.040 seconds Preprocessor visited node count: 266/1000000 Post‐expand include size: 8756/2097152 bytes Template argument size: 266/2097152 bytes Highest expansion depth: 11/100 Expensive parser function count: 1/500 Unstrip recursion depth: 0/20 Unstrip post‐expand size: 0/5000000 bytes --> <!-- Transclusion expansion time report (%,ms,calls,template) 100.00% 19.765 1 -total 100.00% 19.765 1 Template:Autotranslate 73.35% 14.497 1 Reader_conversion/en 56.89% 11.244 1 Template:Languages/Reader_conversion 49.65% 9.813 1 Template:Languages 16.33% 3.227 1 Template:Fallback 15.36% 3.036 1 Template:Other_languages/link --> <!-- Saved in parser cache with key strategywiki:pcache:15073:|#|:idhash:canonical and timestamp 20241129035219 and revision id 64817. Rendering was triggered because: page-view --> </div><!--esi <esi:include src="/esitest-fa8a495983347898/content" /> --><noscript><img src="https://login.wikimedia.org/wiki/Special:CentralAutoLogin/start?type=1x1&amp;useformat=desktop" alt="" width="1" height="1" style="border: none; position: absolute;"></noscript> <div class="printfooter" data-nosnippet="">Retrieved from "<a dir="ltr" href="https://strategy.wikimedia.org/w/index.php?title=Reader_conversion&amp;oldid=64817">https://strategy.wikimedia.org/w/index.php?title=Reader_conversion&amp;oldid=64817</a>"</div></div> <div id="catlinks" class="catlinks" data-mw="interface"><div id="mw-normal-catlinks" class="mw-normal-catlinks"><a href="/wiki/Special:Categories" title="Special:Categories">Categories</a>: <ul><li><a href="/wiki/Category:Wikimedia-pedia" title="Category:Wikimedia-pedia">Wikimedia-pedia</a></li><li><a href="/wiki/Category:Participation" title="Category:Participation">Participation</a></li></ul></div><div id="mw-hidden-catlinks" class="mw-hidden-catlinks mw-hidden-cats-hidden">Hidden category: <ul><li><a href="/wiki/Category:Autotranslated_articles" title="Category:Autotranslated articles">Autotranslated articles</a></li></ul></div></div> </div> </main> </div> <div class="mw-footer-container"> <footer id="footer" class="mw-footer" > <ul id="footer-info"> <li id="footer-info-lastmod"> This page was last edited on 26 April 2010, at 21:39.</li> <li id="footer-info-copyright">Text is available under the <a rel="nofollow" class="external text" href="https://creativecommons.org/licenses/by-sa/4.0/deed.en">Creative Commons Attribution-ShareAlike License</a>; additional terms may apply. See <a class="external text" href="https://foundation.wikimedia.org/wiki/Special:MyLanguage/Policy:Terms_of_Use">Terms of Use</a> for details.</li> </ul> <ul id="footer-places"> <li id="footer-places-privacy"><a href="https://foundation.wikimedia.org/wiki/Privacy_policy">Privacy policy</a></li> <li id="footer-places-about"><a href="/wiki/Process">About Strategic Planning</a></li> <li id="footer-places-disclaimers"><a href="https://foundation.wikimedia.org/wiki/Wikimedia:General_disclaimer">Disclaimers</a></li> <li id="footer-places-wm-codeofconduct"><a href="https://foundation.wikimedia.org/wiki/Special:MyLanguage/Policy:Universal_Code_of_Conduct">Code of Conduct</a></li> <li id="footer-places-developers"><a href="https://developer.wikimedia.org">Developers</a></li> <li id="footer-places-statslink"><a href="https://stats.wikimedia.org/#/strategy.wikimedia.org">Statistics</a></li> <li id="footer-places-cookiestatement"><a href="https://foundation.wikimedia.org/wiki/Special:MyLanguage/Policy:Cookie_statement">Cookie statement</a></li> <li id="footer-places-mobileview"><a href="//strategy.m.wikimedia.org/w/index.php?title=Reader_conversion&amp;mobileaction=toggle_view_mobile" class="noprint stopMobileRedirectToggle">Mobile view</a></li> </ul> <ul id="footer-icons" class="noprint"> <li id="footer-copyrightico"><a href="https://wikimediafoundation.org/" class="cdx-button cdx-button--fake-button cdx-button--size-large cdx-button--fake-button--enabled"><img src="/static/images/footer/wikimedia-button.svg" width="84" height="29" alt="Wikimedia Foundation" loading="lazy"></a></li> <li id="footer-poweredbyico"><a href="https://www.mediawiki.org/" class="cdx-button cdx-button--fake-button cdx-button--size-large cdx-button--fake-button--enabled"><img src="/w/resources/assets/poweredby_mediawiki.svg" alt="Powered by MediaWiki" width="88" height="31" loading="lazy"></a></li> </ul> </footer> </div> </div> </div> <div class="vector-settings" id="p-dock-bottom"> <ul></ul> </div><script>(RLQ=window.RLQ||[]).push(function(){mw.config.set({"wgHostname":"mw-web.codfw.main-78f4c97c5d-5x28m","wgBackendResponseTime":201,"wgPageParseReport":{"limitreport":{"cputime":"0.027","walltime":"0.040","ppvisitednodes":{"value":266,"limit":1000000},"postexpandincludesize":{"value":8756,"limit":2097152},"templateargumentsize":{"value":266,"limit":2097152},"expansiondepth":{"value":11,"limit":100},"expensivefunctioncount":{"value":1,"limit":500},"unstrip-depth":{"value":0,"limit":20},"unstrip-size":{"value":0,"limit":5000000},"timingprofile":["100.00% 19.765 1 -total","100.00% 19.765 1 Template:Autotranslate"," 73.35% 14.497 1 Reader_conversion/en"," 56.89% 11.244 1 Template:Languages/Reader_conversion"," 49.65% 9.813 1 Template:Languages"," 16.33% 3.227 1 Template:Fallback"," 15.36% 3.036 1 Template:Other_languages/link"]},"cachereport":{"origin":"mw-web.codfw.main-78f4c97c5d-5x28m","timestamp":"20241129035219","ttl":2592000,"transientcontent":false}}});});</script> </body> </html>

Pages: 1 2 3 4 5 6 7 8 9 10