CINXE.COM

<!DOCTYPE html><html lang="en-US"><head><title>Just a moment...</title><meta http-equiv="Content-Type" content="text/html; charset=UTF-8"><meta http-equiv="X-UA-Compatible" content="IE=Edge"><meta name="robots" content="noindex,nofollow"><meta name="viewport" content="width=device-width,initial-scale=1"><style>*{box-sizing:border-box;margin:0;padding:0}html{line-height:1.15;-webkit-text-size-adjust:100%;color:#313131;font-family:system-ui,-apple-system,BlinkMacSystemFont,Segoe UI,Roboto,Helvetica Neue,Arial,Noto Sans,sans-serif,Apple Color Emoji,Segoe UI Emoji,Segoe UI Symbol,Noto Color Emoji}body{display:flex;flex-direction:column;height:100vh;min-height:100vh}.main-content{margin:8rem auto;max-width:60rem;padding-left:1.5rem}@media (width <= 720px){.main-content{margin-top:4rem}}.h2{font-size:1.5rem;font-weight:500;line-height:2.25rem}@media (width <= 720px){.h2{font-size:1.25rem;line-height:1.5rem}}#challenge-error-text{background-image:url(data:image/svg+xml;base64,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);background-repeat:no-repeat;background-size:contain;padding-left:34px}@media (prefers-color-scheme:dark){body{background-color:#222;color:#d9d9d9}}</style><meta http-equiv="refresh" content="390"></head><body class="no-js"><div class="main-wrapper" role="main"><div class="main-content"><noscript><div class="h2"><span id="challenge-error-text">Enable JavaScript and cookies to continue</span></div></noscript></div></div><script>(function(){window._cf_chl_opt={cvId: '3',cZone: "resources.industrydive.com",cType: 'managed',cRay: '8e74f638993a91bd',cH: 'KOs3NFGVVtjfuH_w8w8N5FbKE9VrBKgsIo5jOBTzqc8-1732404780-1.2.1.1-eeW1X_9Sg3_1zJLEnFHoWJhvcTuwxgzAQ3vOfAzvkDLZ1tdNhZMx9m1v.208EYVM',cUPMDTk: "\/how-retailers-are-staying-ahead-with-consumer-purchase-data?utm_source=MD&utm_medium=Library&utm_campaign=Affinity&__cf_chl_tk=DREq.v.uLerOxH6dmciAmiG139mgVZp2XV2SWti0ogg-1732404780-1.0.1.1-NJ9ZfmF_s.eTCGB0jRg1F.rU1vDHpNR_3R8ihONWTLk",cFPWv: 'g',cITimeS: '1732404780',cTTimeMs: '1000',cMTimeMs: '390000',cTplC: 0,cTplV: 5,cTplB: 'cf',cK: "",fa: "\/how-retailers-are-staying-ahead-with-consumer-purchase-data?utm_source=MD&utm_medium=Library&utm_campaign=Affinity&__cf_chl_f_tk=DREq.v.uLerOxH6dmciAmiG139mgVZp2XV2SWti0ogg-1732404780-1.0.1.1-NJ9ZfmF_s.eTCGB0jRg1F.rU1vDHpNR_3R8ihONWTLk",md: "9Ly0nl75kDlGoJlpczKagTNe.e_wmFHsrSGTO9DydWI-1732404780-1.2.1.1-ZXFR1sY.3yOrL9WYz7WQkJ7fxVj5QaEx4TFGNcfbjZK51FmmbpnJPn.G58UBrWUOMhiIFbJGRHnZHdjnDjgxd5CpjLpZzWcTmUy97bfcY3VItjEVv9x9E4H46j7n.cx6.G9jLm6A0PGDS78o5Q2FxTEiMYtsWAj9b19OcltMO3.sdZY3QmiRirU1cgCM1VqmKjEJJxEnxguadY01axbtxliyLe5V0RZTaFJt0CcJYKNYTRArjodRcyeV7FDKD.1kNFNDtWlAF19X5owiotMe5RUSrbd4u3uwgWG8KoWZRbu5HAfpVNCxZ22wcQVwJYe3EtQO6btpm4m9WYOYYbVId8E3l2VkrSZDWsp23.Uy9dTP_sg.Q9B3xUQ6oviVDM6GVFK2f6GgmkCoStK_2bCg7hksViRYN0DF_fKx5w55UvRUEdcLm9yZHJxtcGzdasPHa2jFqjygEbHAfnLb.u7wX4wlKnmlcic9u3SJuRw1RYQ1OpMbdsbC_I6hYsNJbto7cRGBf92kreNKMWYXtyD8gVNS17vk5sv_x0lMcPvu6NqnhIO8hqAZiLzkAzUaKHHPLd3y95OZ0H9Kwdm4Lua8x7VF.MPo5xYcyB.AobGbIRKnWzxamztBvRr5sc8Vx6CWZvDshtVZFm5iLTS8r2QRJ4ZCVtwTlPMUOUrzN5onvxea2q6X_eGYYBcgaedZ0t9dE1heqCF5WlTFtNLlj_teBDiGWPeLlBvQLcVcMhYy5uWsbNiZG.4muhfNwQaE8QHigDUCKCD0BVtur6hEHEz13Dw7VXoXyRNf85dbtDxH_bPxsJDBPslvPNB9UoBQ0bxSmy_CknKzyXhuK_NY2MZTGqS2WwF4a.gv9C.0KbFZmZsE_vG6SzbA.EN74n8Q8bFzPUB50fVJ9HahMkDzoI1jQ_Vlk82cZGUMfBjPBKSssiKWFon4VGCfv7PmRuagJ0JQhTgwAcwqgYaB4OqXEkx3HFqyRacmlUnPsofFZxhzsSn8qnFcP30gkxMMLvjYMy1my_c7B9rNbcohTf7fYYh8rPZKSipE6qO2VKfNFWAuao1VNPb2fYgq0d6qQw9VnB_jY84lfxgkJJsFrEJW_e7Lk4gYga7XIMj5FZfem8hC9cLC0UorraHb_t8eA0aBFYDvZV8ntOEkW.bIfBLrgtjt9.4qNtiz67ETgOE5b.lVcaWg3lSq0TJJhsmOqIwUVg54xesRkuiTCbKN_FZaB.IeJG0iwtfDnJ_naPvvJMxVkj2k1dpF82oxLcu.T8YHqIzYgRAjrP4vrZx9b3TF5GxWij6Ju6U9Ceyc6DCmD7NmaH8mth5LdUGdKPrfj8qxO5ytTwxRSFQk.0knJBVEcWF6Ch5FWUOaLVpPOlLLm8ow68.cIhU0XHAmwnWhOuZ9KAGpE8tmUoqXtjeTgkBGP7FzWqY94qcdHMIdKwQ9.F_qxz8g_0Q1FFv8im9ac0unVA3zwFKQKrwmbdsfMri0ucGwHVJJiJ2n1WFq4.31fo4kzF73gIGcGW1cE4KQyPGBJ7OciJN6fV16B_G0JCyGxai8qFJXUaIhCRYvqTREccpGo0vPAxHqWlUfmUp2HHa0RTHIrHEDVj9BFl0N_OQYeIskkr5NZ4SDH_1uU21xHnATyht5QfkvytAETfWu98UIwidOMz2AQK371FY38ywCYgDgyS6BAVepMaNCLspENWeG3hwENCdsXHXgUekvfUlH3Rl0YQvXN8zFtM9rqmIsuvNLdJJ.osQn_iNGo0BulTZJjo8JM_LxjNNP4Q4HOGiTL5Il_7CeqAvqL93V6FTZ2VfiqqL_X_BUCQkAA.Lq.0oTa2N5O.U0NVXPe4Kcjfaar3hGD9f_jjg9j39iNEszly873I0bzhgiG0Cx823wAKIE5FZD.ACHypQ6Y1D4.sS0oSiIA.r8cZAozud7.bY4YYzNOElYohgjDd_uxuMAlxR.Ox6Kgol8TWK6X.OYIGWt7XcAzVvam6PXjQGywevzzudFONoMWfXUdQqZqbV8vLWg.xgabdaelWF4zltQMUyLcSjl9FDulI_uPjYtgKdwQ1fQF.JUMFHxrRq4EOvHGSQ1OzJsW_hj4IwiX5P0ClHyUu_UlhNCcZurzrREC6Ass228sy9MYAkZy.SjZyAp9EZ3BroP20AjoHknRyymz7pLwXYF64GdaSgeawELZw92Gn6m8h9AMxR58GaWoolAWmCG_Mp9AvAxjeKcHyks0EE7X.pNOZwrOwprdwyWv1vsS3qs8IVHKULUjJoTPRiluhoXBnc4IrZzWHwd6fta1INGRT4ThZGVJ6Htw3_5_dwhUCGCNzXBjpYIKgExZ9iI55jFcDxymfJu7o8AJo64.2zogNt9qWZcdbmxhSX9QzYIxliSje8OkaJcI9UK8jk1LBGrauAFdEROSOgIEPXkqRtAACR8cXkmVTokIbsgzNqEAE0YdlOh6jpy.ob5KlZAC59GPEbfLUIcorszQNU0a3e5YHnOn1eg5.7.Sez_CoPfFyHOYzbEkBzIllmv_V6jg.FBsKaeMH4GheFXgYwbzXu8yrLR674ElO4LkHpADvPyBp5vxjDIZq1mTFvxOU8Ex8jP42M5H3gJtPse_v1Rpyf4XQnpy9EaWZXGdnUJzE.25n4lD8oSpT_aLSzVMQzm1Q1dxCPqwmHfG_ZF5dwz9HIZjcCgMLgujpk58uG_46XiQGJmv9wXVW_hKavQ5OWnTHdeJ8xwq8oFz3xdvoUiRCQ4KXD3av.VrMuUjohCFam4YRoVhexLHItbttwMF9dFgbakKmqjIZFj6IskkjfZCYAaW1LmKF..LYpiIwGOdWC5dJX5cOQ2qFE_hC35oqVT.nz4fgfpA2uFlMVn9UCtvQVDMlPk8narGHcO7oN6Xs6qDdPZCIX7PUdgXvILY8O7NoVnoRAZ0MRXDA.f1EJVEbvKbvsDTrVpp1jlgoiB56oy86UUzLQInLoX4Fe.HztNrWq8IE.V50VtaysWKtOrOQ_prsqlP.DgCgdGHPZ3.qxu8dxdhCXdpc_1VchmTB98rO0aJFZeu7Ka1fYcagl2eaxh0TkROc.Dn0aDQ70iB1WV1ohjPZWdsm6blERECa3cYt_iU_YYAJuxmRBAwcf_qn4z43rm.IOXjnjbc9HoGnPmkioyjkiTzImbi3kg109SqiXoAFsRhaPr04TzIkMiyvdSiiHoCkbC_8q77tf7YoJ6vBuLO8yK1O0SX05OdnQiPE5Vgts",mdrd: "mFMiexSKvn83megpQ9ypZv1X91FpoXHVkz.mTaVx2_Y-1732404780-1.2.1.1-r8oAGa88jSVgsf4OaFeH1KHLBYyBg7KFouUmAINSgVRb36yrTLWGP.el1tVHaZTVuCa62eLKNJzb5Pti5TxLOBS2qzj29Xdo6UE.xLuVxCDXTcxARV8x1U2lwxubj2kKv.i6JRA0Q9aLT7vJEWeHu0DvPmOYgznbEi08OGqBAdFZWbS2VTHEKLxTVqLpkYr99ETw8Epx7L5l2QnSVpdlXG3cchH5ubACEqvtfu5GfzVQMQpKWGwpKoJzKtd1MTcsBHCIdrTxQRF58O9vOwQ6SsVN5uHBTOCffffdyv_1fZ4aO3okaDClwXNJpG3Rrv.2PpWDot68gK__FV4IJiCbHQTOYmGTaxJALBL3EsXkc9NUVbO_dWzMnHYvIGdbow1vQyMBVed80Mz0bepUtCitW_nTAsB6pp4Qo_bXHspuDk69IZoByfTCczmKhdQ1tDw.o7MNu2O8HsCLBj1gM95PVsiTNj5xOX9rUtnyZVe5_bmFTJKT7UmEwR3EOGJ5FYYY5G3AiRH_nVG7KQzP.G0VpLjqE4.rEN294ZAD.9aRD0Q6meXJkXM1tYwcNjO7RBDhEnjInJHoJh9jXQwK5R4o9swZ7asFdFUIxIabpNonj2GaY0CAqGcaZphn40C2RtwAv.fBtOj8Zi3AzqV7cc0_EIy0zp43yhwSDyEVgbt_73_J2GUE1EnA3LZD_Iiw5TnPg3zvpLq3SCY80g53VzUUtnrLL5UiJG7ApG4cCMy6EJJrIkWEAfQDgWEa__9l3BqAo8Sh_Qv6PAU1GMIN2NAscPNC1LrYWR9y9pwWzpf6L_uM7En17Myo3bn_b8bs_Ensl87vOA7V4XXHBc.ei4bbFFy8NVJr6UY77TaQs00MM9bF1pgPJSjTAyc1wMXtjDusj20j4ebNs0FnpkPH5LuEXwvU5LZ.GNOgXSReQICXa7qvf6ju.D3riH2VJA8IrCW9S1ecsSbtoAOjMkUF.Si0ouOUsy4msouRa3jXRRchSjYETjmIPTZrhNhKpzQ5V7FiDg.GlLXwaE_JcmosqgUL2c_lElgTP47jOBqsyLqXPqsAblHWczdubb3_gy94WeBiwkqzjGfcgb.gOwwy3.nd5eXVmRozyjW.7dEDx7uAmkfhFZIy.9IMp5Xqj7t1OWCxtZJJwPWuexgENnzqptpOH_fkCaCaAQLvihFWwSDkaAfs8oOWTE4KVvRTc5NWd4Sgp8BfITnO_Pp23UWLDBitmYGgrU8OwkyxSdN2Ss_T0uV_7I4QZSNwqs7gGMwIEYK_2RCi6tlI2wP6Qqzp4V3tTVGtNgQpg26mBm04tZZ2XhKDVmlxrgJWj8ZFSSuCQYiEr4tZUDLEIkcds0fXmYKC2CPgaQ8KjfZkVjMHaU2DBxElDoP560iFxF8mu07M.uuPKrZef4PQEP4F1Q_SdUxI_OTJ_xDN9mYBN6lbk2bQEzMG.RsI0YmAE7f_g_fHaJLVt.rTVy8aGLXbJVygFZu5_CLS8tLNFoLV60.j.rLI_DF4dEqPcQMNcAOfx_EM5B2HNMkyNcvROyYpYSxE_ahVrf5WlU5Ab3HqIcLs.GHt_ct4mUeolE6utGPvVu5PavERvVbzn8F5SQKKJ4vZJXyhy7LjBn.UaWr1nriiDfEFe6j52b1VnoHB0sWyYt1ZJfwwPIcA06AbNRkX5o3EQxtHAavx8n2Y.eAi53wdsUhYvhsyfbKUW5OgqiRx9UBq.ODx6tIov0KnnPkHKDjJo2Pq4zsTlOOF8xlFDKjrI.MX5q9W29D.R9ocy4Y_aemE46Rrz5Dfsf_3PBnLvX900qBqKYkk4E5je90gFK.1upH56x.NoHZqS4v.Tovs7Sk.Y_Uf_ty8MEyV3K1gK_RGxzdhHEdP89F4FSJOReJVYk8Ax5EIlrw.RQMSCKChcbC7qBIMPsUlh9Mefp0nRqeyHiBuw9PqK9.iCKwrCTJcgbvpNX08hy6EP8_SEL9Pda3f8wDWWuACTJMeSTlovXujA7pBTA"};var cpo = document.createElement('script');cpo.src = '/cdn-cgi/challenge-platform/h/g/orchestrate/chl_page/v1?ray=8e74f638993a91bd';window._cf_chl_opt.cOgUHash = location.hash === '' && location.href.indexOf('#') !== -1 ? '#' : location.hash;window._cf_chl_opt.cOgUQuery = location.search === '' && location.href.slice(0, location.href.length - window._cf_chl_opt.cOgUHash.length).indexOf('?') !== -1 ? '?' : location.search;if (window.history && window.history.replaceState) {var ogU = location.pathname + window._cf_chl_opt.cOgUQuery + window._cf_chl_opt.cOgUHash;history.replaceState(null, null, "\/how-retailers-are-staying-ahead-with-consumer-purchase-data?utm_source=MD&utm_medium=Library&utm_campaign=Affinity&__cf_chl_rt_tk=DREq.v.uLerOxH6dmciAmiG139mgVZp2XV2SWti0ogg-1732404780-1.0.1.1-NJ9ZfmF_s.eTCGB0jRg1F.rU1vDHpNR_3R8ihONWTLk" + window._cf_chl_opt.cOgUHash);cpo.onload = function() {history.replaceState(null, null, ogU);}}document.getElementsByTagName('head')[0].appendChild(cpo);}());</script></body></html>