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class="vector-toc-link" href="#2015–present"> <div class="vector-toc-text"> <span class="vector-toc-numb">1.4</span> <span>2015–present</span> </div> </a> <ul id="toc-2015–present-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> <li id="toc-Financing" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Financing"> <div class="vector-toc-text"> <span class="vector-toc-numb">2</span> <span>Financing</span> </div> </a> <button aria-controls="toc-Financing-sublist" class="cdx-button cdx-button--weight-quiet cdx-button--icon-only vector-toc-toggle"> <span class="vector-icon mw-ui-icon-wikimedia-expand"></span> <span>Toggle Financing subsection</span> </button> <ul id="toc-Financing-sublist" class="vector-toc-list"> <li id="toc-IPO" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#IPO"> <div class="vector-toc-text"> <span class="vector-toc-numb">2.1</span> <span>IPO</span> </div> </a> <ul id="toc-IPO-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Adobe_acquisition" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Adobe_acquisition"> <div class="vector-toc-text"> <span class="vector-toc-numb">2.2</span> <span>Adobe acquisition</span> </div> </a> <ul id="toc-Adobe_acquisition-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> <li id="toc-Industry_initiatives" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Industry_initiatives"> <div class="vector-toc-text"> <span class="vector-toc-numb">3</span> <span>Industry initiatives</span> </div> </a> <button aria-controls="toc-Industry_initiatives-sublist" class="cdx-button cdx-button--weight-quiet cdx-button--icon-only vector-toc-toggle"> <span class="vector-icon mw-ui-icon-wikimedia-expand"></span> <span>Toggle Industry initiatives subsection</span> </button> <ul id="toc-Industry_initiatives-sublist" 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<div class="vector-body-before-content"> <div class="mw-indicators"> </div> <div id="siteSub" class="noprint">From Wikipedia, the free encyclopedia</div> </div> <div id="contentSub"><div id="mw-content-subtitle"></div></div> <div id="mw-content-text" class="mw-body-content"><div class="mw-content-ltr mw-parser-output" lang="en" dir="ltr"><div class="shortdescription nomobile noexcerpt noprint searchaux" style="display:none">Brand advertising software</div> <style data-mw-deduplicate="TemplateStyles:r1251242444">.mw-parser-output .ambox{border:1px solid #a2a9b1;border-left:10px solid #36c;background-color:#fbfbfb;box-sizing:border-box}.mw-parser-output .ambox+link+.ambox,.mw-parser-output .ambox+link+style+.ambox,.mw-parser-output .ambox+link+link+.ambox,.mw-parser-output .ambox+.mw-empty-elt+link+.ambox,.mw-parser-output .ambox+.mw-empty-elt+link+style+.ambox,.mw-parser-output .ambox+.mw-empty-elt+link+link+.ambox{margin-top:-1px}html body.mediawiki .mw-parser-output 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Please discuss further on the <a href="/wiki/Talk:TubeMogul" title="Talk:TubeMogul">talk page</a>.</span> <span class="date-container"><i>(<span class="date">April 2016</span>)</i></span><span class="hide-when-compact"><i> (<small><a href="/wiki/Help:Maintenance_template_removal" title="Help:Maintenance template removal">Learn how and when to remove this message</a></small>)</i></span></div></td></tr></tbody></table> <style data-mw-deduplicate="TemplateStyles:r1257001546">.mw-parser-output .infobox-subbox{padding:0;border:none;margin:-3px;width:auto;min-width:100%;font-size:100%;clear:none;float:none;background-color:transparent}.mw-parser-output .infobox-3cols-child{margin:auto}.mw-parser-output .infobox .navbar{font-size:100%}@media screen{html.skin-theme-clientpref-night .mw-parser-output .infobox-full-data:not(.notheme)>div:not(.notheme)[style]{background:#1f1f23!important;color:#f8f9fa}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .infobox-full-data:not(.notheme) div:not(.notheme){background:#1f1f23!important;color:#f8f9fa}}@media(min-width:640px){body.skin--responsive .mw-parser-output .infobox-table{display:table!important}body.skin--responsive .mw-parser-output .infobox-table>caption{display:table-caption!important}body.skin--responsive .mw-parser-output .infobox-table>tbody{display:table-row-group}body.skin--responsive .mw-parser-output .infobox-table tr{display:table-row!important}body.skin--responsive .mw-parser-output .infobox-table th,body.skin--responsive .mw-parser-output .infobox-table td{padding-left:inherit;padding-right:inherit}}</style><style data-mw-deduplicate="TemplateStyles:r1242257876">.mw-parser-output .ib-company .infobox-label{padding-right:0.5em}.mw-parser-output .ib-company .infobox-data,.mw-parser-output .ib-company .infobox-below{line-height:1.35em}.mw-parser-output .ib-company-logo img{background-color:#f8f9fa}.mw-parser-output .ib-company-locality,.mw-parser-output .ib-company-country{display:inline}</style><table class="infobox ib-company vcard"><caption class="infobox-title fn org" style="font-size: 125%;">TubeMogul Inc.</caption><tbody><tr><td colspan="2" class="infobox-image ib-company-logo logo"><span class="mw-default-size" typeof="mw:File/Frameless"><a href="/wiki/File:TubeMogul_company_logo.png" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/en/thumb/e/e4/TubeMogul_company_logo.png/220px-TubeMogul_company_logo.png" decoding="async" width="220" height="55" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/e/e4/TubeMogul_company_logo.png 1.5x" data-file-width="250" data-file-height="62" /></a></span></td></tr><tr><th scope="row" class="infobox-label">Company type</th><td class="infobox-data category">Subsidiary</td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;"><a href="/wiki/Ticker_symbol" title="Ticker symbol">Traded as</a></div></th><td class="infobox-data"><a href="/wiki/Nasdaq" title="Nasdaq">Nasdaq</a>: TUBE</td></tr><tr><th scope="row" class="infobox-label">Industry</th><td class="infobox-data category">Marketing and Advertising<br />Advertising Software</td></tr><tr><th scope="row" class="infobox-label">Founded</th><td class="infobox-data">March 2007<span style="display: none;"> (<span class="bday dtstart published updated itvstart">2007-03</span>)</span></td></tr><tr><th scope="row" class="infobox-label">Founders</th><td class="infobox-data agent">John Hughes and Brett Wilson</td></tr><tr><th scope="row" class="infobox-label">Headquarters</th><td class="infobox-data adr"><div class="ib-company-locality locality"><a href="/wiki/Emeryville,_California" title="Emeryville, California">Emeryville, CA</a></div>, <div class="ib-company-country country-name">US<sup id="cite_ref-1" class="reference"><a href="#cite_note-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup></div></td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;">Number of locations</div></th><td class="infobox-data">16 (global offices)<sup id="cite_ref-Global_Offices_2-0" class="reference"><a href="#cite_note-Global_Offices-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup></td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;">Area served</div></th><td class="infobox-data">70+ Countries</td></tr><tr><th scope="row" class="infobox-label">Revenue</th><td class="infobox-data">$180.7 million (2015)</td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;">Number of employees</div></th><td class="infobox-data">577 (2015)<sup id="cite_ref-3" class="reference"><a href="#cite_note-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup></td></tr><tr><th scope="row" class="infobox-label"><a href="/wiki/Parent_company" class="mw-redirect" title="Parent company">Parent</a></th><td class="infobox-data"><a href="/wiki/Adobe_Systems" class="mw-redirect" title="Adobe Systems">Adobe Systems</a></td></tr><tr><th scope="row" class="infobox-label">Website</th><td class="infobox-data"><span class="url"><a rel="nofollow" class="external text" href="http://www.TubeMogul.com/">www<wbr />.tubemogul<wbr />.com</a></span></td></tr></tbody></table> <p><b>TubeMogul</b> is an enterprise software company for brand advertising.<sup id="cite_ref-TubeMogul_Software_4-0" class="reference"><a href="#cite_note-TubeMogul_Software-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup> </p><p>TubeMogul is headquartered in <a href="/wiki/Emeryville,_California" title="Emeryville, California">Emeryville, California</a> and has global offices located in Chengdu (China), Chicago, Detroit, Kyiv, New York, London, Los Angeles, Minneapolis, Paris, São Paulo, Singapore, Shanghai, Sydney, Toronto, and Tokyo.<sup id="cite_ref-Global_Offices_2-1" class="reference"><a href="#cite_note-Global_Offices-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> </p><p>In November 2016, <a href="/wiki/Adobe_Inc." title="Adobe Inc.">Adobe Systems Incorporated</a> announced an agreement to acquire TubeMogul.<sup id="cite_ref-Adobe_TubeMogul_Acquisition_On_WSJ_5-0" class="reference"><a href="#cite_note-Adobe_TubeMogul_Acquisition_On_WSJ-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-Adobe_To_Acquire_Video_DSP_TubeMogul_For_$540M_6-0" class="reference"><a href="#cite_note-Adobe_To_Acquire_Video_DSP_TubeMogul_For_$540M-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup> </p> <meta property="mw:PageProp/toc" /> <div class="mw-heading mw-heading2"><h2 id="Company_history">Company history</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=TubeMogul&action=edit&section=1" title="Edit section: Company history"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <div class="mw-heading mw-heading3"><h3 id="2007–2009"><span id="2007.E2.80.932009"></span>2007–2009</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=TubeMogul&action=edit&section=2" title="Edit section: 2007–2009"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>TubeMogul was founded by Brett Wilson and John Hughes while enrolled as MBA students at the University of California Berkeley's <a href="/wiki/Haas_School_of_Business" title="Haas School of Business">Haas School of Business</a>.<sup id="cite_ref-7" class="reference"><a href="#cite_note-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup> In 2007, the TubeMogul team led by Wilson and Hughes won the Haas Business Plan Competition, which provided seed money enabling the development and launch of the product. In its original conception, TubeMogul was a <a href="/wiki/Cross-platform" class="mw-redirect" title="Cross-platform">cross-platform</a> online <a href="/wiki/Video_analytics" class="mw-redirect" title="Video analytics">video analytics</a> tool in 2007.<sup id="cite_ref-Online_Analytics_Tool_Launches_A_8-0" class="reference"><a href="#cite_note-Online_Analytics_Tool_Launches_A-8"><span class="cite-bracket">[</span>8<span class="cite-bracket">]</span></a></sup> Video producers uploaded content through TubeMogul, which would then distribute and track performance across video sharing sites.<sup id="cite_ref-Online_Analytics_Tool_Launches_B_9-0" class="reference"><a href="#cite_note-Online_Analytics_Tool_Launches_B-9"><span class="cite-bracket">[</span>9<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="2010–2013"><span id="2010.E2.80.932013"></span>2010–2013</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=TubeMogul&action=edit&section=3" title="Edit section: 2010–2013"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>In 2010, TubeMogul launched Playtime, an online video <a href="/wiki/Ad_network" class="mw-redirect" title="Ad network">ad network</a>, to help advertisers deliver ads to their target audience. Playtime differentiated itself from other online ad networks with its self-service features as well as the level of transparency it provided.<sup id="cite_ref-Playtime_Platform_Launches_A_10-0" class="reference"><a href="#cite_note-Playtime_Platform_Launches_A-10"><span class="cite-bracket">[</span>10<span class="cite-bracket">]</span></a></sup> In 2011, TubeMogul combined the Playtime ad network with the video syndication platform to become a <a href="/wiki/Demand-side_platform" title="Demand-side platform">demand-side platform</a> (DSP) for brand advertisers.<sup id="cite_ref-Playtime_Platform_Launches_C_11-0" class="reference"><a href="#cite_note-Playtime_Platform_Launches_C-11"><span class="cite-bracket">[</span>11<span class="cite-bracket">]</span></a></sup> TubeMogul's DSP aggregates multiple inventory sources, including advertising exchanges, supply-side platforms, advertising networks as well as direct relationships with premium publishers, local and national broadcasters, cable networks and multichannel video programming distributors. </p><p>In 2012, TubeMogul introduced its BrandSafe technology, which ensured that advertisements did not appear alongside objectionable content or run in ineffectively-small video players.<sup id="cite_ref-BrandSafe_Feature_Launch_12-0" class="reference"><a href="#cite_note-BrandSafe_Feature_Launch-12"><span class="cite-bracket">[</span>12<span class="cite-bracket">]</span></a></sup> In 2013, TubeMogul launched BrandPoint, which allows marketers to execute digital video buys on a <a href="/wiki/Gross_rating_point" title="Gross rating point">gross rating point</a> (GRP) basis, traditionally used by TV advertisers to measure a campaign's effectiveness.<sup id="cite_ref-BrandPoint_GRP_Buying_13-0" class="reference"><a href="#cite_note-BrandPoint_GRP_Buying-13"><span class="cite-bracket">[</span>13<span class="cite-bracket">]</span></a></sup> In March 2016, TubeMogul partnered with Facebook to reach TV audiences via Nielsen data.<sup id="cite_ref-14" class="reference"><a href="#cite_note-14"><span class="cite-bracket">[</span>14<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-15" class="reference"><a href="#cite_note-15"><span class="cite-bracket">[</span>15<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="2014">2014</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=TubeMogul&action=edit&section=4" title="Edit section: 2014"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>TubeMogul became a publicly traded company on July 18, 2014, and is listed with the <a href="/wiki/NASDAQ" class="mw-redirect" title="NASDAQ">NASDAQ Global Select Market</a> using the ticker symbol "TUBE" (See <a href="#IPO">§ IPO</a>). </p><p>In December 2014, TubeMogul released PTV, a Programmatic TV software solution that allows advertisers to plan and execute data-driven local, national, addressable and VOD television media buys.<sup id="cite_ref-PTV_Software_16-0" class="reference"><a href="#cite_note-PTV_Software-16"><span class="cite-bracket">[</span>16<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="2015–present"><span id="2015.E2.80.93present"></span>2015–present</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=TubeMogul&action=edit&section=5" title="Edit section: 2015–present"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Also in 2015, TubeMogul participated in a third-party assessment of Video <a href="/wiki/Demand-side_platform" title="Demand-side platform">Demand Side Platforms</a> conducted by <a href="/wiki/Forrester_Research" title="Forrester Research">Forrester Research</a>. </p><p>In 2016, TubeMogul announced partnerships and integrations with the social media platforms Facebook, Instagram, Twitter and SnapChat. <sup id="cite_ref-TubeMogul_Facebook_Marketing_Partner_17-0" class="reference"><a href="#cite_note-TubeMogul_Facebook_Marketing_Partner-17"><span class="cite-bracket">[</span>17<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-TubeMogul_and_Twitter_18-0" class="reference"><a href="#cite_note-TubeMogul_and_Twitter-18"><span class="cite-bracket">[</span>18<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-TubeMogul_Snapchat_Initial_Strategy_19-0" class="reference"><a href="#cite_note-TubeMogul_Snapchat_Initial_Strategy-19"><span class="cite-bracket">[</span>19<span class="cite-bracket">]</span></a></sup> TubeMogul received the distinction of being the first video advertising platform awarded a Partner Marketing badge from Facebook <sup id="cite_ref-TubeMogul_Facebook_Marketing_Partner_17-1" class="reference"><a href="#cite_note-TubeMogul_Facebook_Marketing_Partner-17"><span class="cite-bracket">[</span>17<span class="cite-bracket">]</span></a></sup> and was one of eight advertising partners chosen by Snapchat in their initial monetization release strategy.<sup id="cite_ref-TubeMogul_Snapchat_Initial_Strategy_19-1" class="reference"><a href="#cite_note-TubeMogul_Snapchat_Initial_Strategy-19"><span class="cite-bracket">[</span>19<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Financing">Financing</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=TubeMogul&action=edit&section=6" title="Edit section: Financing"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>TubeMogul received its initial funding after winning the Lester Center's Business Plan Competition while co-founders John Hughes and Brett Wilson were studying at <a href="/wiki/UC_Berkeley" class="mw-redirect" title="UC Berkeley">UC Berkeley</a>’s <a href="/wiki/Haas_School_of_Business" title="Haas School of Business">Haas School of Business</a> in 2007.<sup id="cite_ref-Winners_Business_Plan_Competition_20-0" class="reference"><a href="#cite_note-Winners_Business_Plan_Competition-20"><span class="cite-bracket">[</span>20<span class="cite-bracket">]</span></a></sup> The company received seed funding from NetService Ventures later that same year.<sup id="cite_ref-Seed_Funding_A_21-0" class="reference"><a href="#cite_note-Seed_Funding_A-21"><span class="cite-bracket">[</span>21<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-Seed_Funding_B_22-0" class="reference"><a href="#cite_note-Seed_Funding_B-22"><span class="cite-bracket">[</span>22<span class="cite-bracket">]</span></a></sup> </p><p>In February 2008, TubeMogul raised $3 million in <a href="/wiki/Series_A_funding" class="mw-redirect" title="Series A funding">Series A funding</a> led by Trinity Ventures.<sup id="cite_ref-Series_A_Funding_23-0" class="reference"><a href="#cite_note-Series_A_Funding-23"><span class="cite-bracket">[</span>23<span class="cite-bracket">]</span></a></sup> In October 2008, they acquired Illuminex, a video analytics company founded by Jason Lopatecki and Adam Rose, for an undisclosed amount.<sup id="cite_ref-Illuminex_Acquisition_A_24-0" class="reference"><a href="#cite_note-Illuminex_Acquisition_A-24"><span class="cite-bracket">[</span>24<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-Illuminex_Acquisition_B_25-0" class="reference"><a href="#cite_note-Illuminex_Acquisition_B-25"><span class="cite-bracket">[</span>25<span class="cite-bracket">]</span></a></sup> </p><p>They raised a combined $10 million in their <a href="/wiki/Series_B" class="mw-redirect" title="Series B">Series B</a> round in March 2009, led by <a href="/wiki/Foundation_Capital" title="Foundation Capital">Foundation Capital</a>.<sup id="cite_ref-Series_B_Funding_26-0" class="reference"><a href="#cite_note-Series_B_Funding-26"><span class="cite-bracket">[</span>26<span class="cite-bracket">]</span></a></sup> In December 2012 the company raised $28 million in the first tranche of its <a href="/wiki/Series_C" class="mw-redirect" title="Series C">Series C</a>, led by Northgate Capital. The second tranche of the Series C was led by SingTel Innov8, corporate venture capital arm of the SingTel Group, along with Cross Creek Capital, for $10 million in May 2013.<sup id="cite_ref-Series_C_Second_Tranche_Funding_27-0" class="reference"><a href="#cite_note-Series_C_Second_Tranche_Funding-27"><span class="cite-bracket">[</span>27<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="IPO">IPO</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=TubeMogul&action=edit&section=7" title="Edit section: IPO"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:Brett_Wilson_Rings_Nasdaq_Opening_Bell_7.18.2014.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/5/51/Brett_Wilson_Rings_Nasdaq_Opening_Bell_7.18.2014.jpg/220px-Brett_Wilson_Rings_Nasdaq_Opening_Bell_7.18.2014.jpg" decoding="async" width="220" height="123" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/5/51/Brett_Wilson_Rings_Nasdaq_Opening_Bell_7.18.2014.jpg/330px-Brett_Wilson_Rings_Nasdaq_Opening_Bell_7.18.2014.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/5/51/Brett_Wilson_Rings_Nasdaq_Opening_Bell_7.18.2014.jpg/440px-Brett_Wilson_Rings_Nasdaq_Opening_Bell_7.18.2014.jpg 2x" data-file-width="3326" data-file-height="1866" /></a><figcaption>TubeMogul CEO Brett Wilson rings NASDAQ's opening bell July 18, 2014 on the first morning of the company's public offering.</figcaption></figure> <p>TubeMogul filed its S-1 form with the SEC on March 26, 2014.<sup id="cite_ref-TubeMogul_S-1_SEC_Application_28-0" class="reference"><a href="#cite_note-TubeMogul_S-1_SEC_Application-28"><span class="cite-bracket">[</span>28<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-TubeMogul_Files_S-1_29-0" class="reference"><a href="#cite_note-TubeMogul_Files_S-1-29"><span class="cite-bracket">[</span>29<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-NASDAQ_Ticker_TUBE_30-0" class="reference"><a href="#cite_note-NASDAQ_Ticker_TUBE-30"><span class="cite-bracket">[</span>30<span class="cite-bracket">]</span></a></sup> On July 18, 2014 TubeMogul became a publicly traded company. They made 6.3 million shares available to investors at $7 per share to raise a total of $43.8 million in their initial offering.<sup id="cite_ref-Offering_A_31-0" class="reference"><a href="#cite_note-Offering_A-31"><span class="cite-bracket">[</span>31<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-Offering_B_32-0" class="reference"><a href="#cite_note-Offering_B-32"><span class="cite-bracket">[</span>32<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Adobe_acquisition">Adobe acquisition</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=TubeMogul&action=edit&section=8" title="Edit section: Adobe acquisition"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>In November 2016, Adobe Systems Incorporated announced an agreement to acquire TubeMogul for $14 per share, or approximately $540 million, in cash.<sup id="cite_ref-Adobe_TubeMogul_Acquisition_On_WSJ_5-1" class="reference"><a href="#cite_note-Adobe_TubeMogul_Acquisition_On_WSJ-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-Adobe_To_Acquire_Video_DSP_TubeMogul_For_$540M_6-1" class="reference"><a href="#cite_note-Adobe_To_Acquire_Video_DSP_TubeMogul_For_$540M-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup> The deal is expected to close in Adobe's first quarter of 2017.<sup id="cite_ref-Adobe_acquires_video_ad_company_TubeMogul_for_$540M_33-0" class="reference"><a href="#cite_note-Adobe_acquires_video_ad_company_TubeMogul_for_$540M-33"><span class="cite-bracket">[</span>33<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Industry_initiatives">Industry initiatives</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=TubeMogul&action=edit&section=9" title="Edit section: Industry initiatives"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <div class="mw-heading mw-heading3"><h3 id="Non-Human_Traffic_Credit_Program">Non-Human Traffic Credit Program</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=TubeMogul&action=edit&section=10" title="Edit section: Non-Human Traffic Credit Program"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>In February 2016, TubeMogul announced the development of a new anti-ad fraud initiative called the Non-Human Traffic Credit Program. Effective April 2016, the company will automatically refund clients whose ads were served to non-human traffic, also known as bots. TubeMogul partnered with ad fraud detection company White Ops, which will apply its verification technology across every video ad bought through TubeMogul's Open RTB platform. The service is available to all clients who have a <a href="/wiki/Master_service_agreement" title="Master service agreement">master service agreement</a> with TubeMogul.<sup id="cite_ref-Ad_tech_company_TubeMogul_will_refund_advertisers_every_time_it_accidentally_serves_an_ad_to_a_bot_34-0" class="reference"><a href="#cite_note-Ad_tech_company_TubeMogul_will_refund_advertisers_every_time_it_accidentally_serves_an_ad_to_a_bot-34"><span class="cite-bracket">[</span>34<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-TubeMogul_will_refund_clients_for_traffic_identified_as_fraudulent_35-0" class="reference"><a href="#cite_note-TubeMogul_will_refund_clients_for_traffic_identified_as_fraudulent-35"><span class="cite-bracket">[</span>35<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Independence_Matters">Independence Matters</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=TubeMogul&action=edit&section=11" title="Edit section: Independence Matters"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>In March 2016, TubeMogul launched an advertising campaign alleging Google's dual position as both media owner as well as buying platform creates inherent conflicts of interests for marketers. <sup id="cite_ref-Ad_tech_company_TubeMogul_is_launching_an_ad_campaign_that_alleges_Google_has_'conflicts_of_interest'_and_'walled_gardens'_36-0" class="reference"><a href="#cite_note-Ad_tech_company_TubeMogul_is_launching_an_ad_campaign_that_alleges_Google_has_'conflicts_of_interest'_and_'walled_gardens'-36"><span class="cite-bracket">[</span>36<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-A_Manifesto_For_Independence_37-0" class="reference"><a href="#cite_note-A_Manifesto_For_Independence-37"><span class="cite-bracket">[</span>37<span class="cite-bracket">]</span></a></sup> TubeMogul claims that "Google has made a conscious decision to wall itself off from the rest of the industry." The campaign hints at Google's move to restrict third-party companies from buying YouTube ads via the DoubleClick Ad Exchange.<sup id="cite_ref-Google_attacked_for_creating_‘walled_gardens’_in_TubeMogul_campaign_38-0" class="reference"><a href="#cite_note-Google_attacked_for_creating_‘walled_gardens’_in_TubeMogul_campaign-38"><span class="cite-bracket">[</span>38<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Open_Video_Viewability_(OpenVV)"><span id="Open_Video_Viewability_.28OpenVV.29"></span>Open Video Viewability (OpenVV)</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=TubeMogul&action=edit&section=12" title="Edit section: Open Video Viewability (OpenVV)"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>In May 2013, TubeMogul and several other advertising technology vendors formed the Open Video View (OpenVV) consortium to help facilitate the adoption of a viewability standard for online video advertising.<sup id="cite_ref-Video_Viewability_Standard_39-0" class="reference"><a href="#cite_note-Video_Viewability_Standard-39"><span class="cite-bracket">[</span>39<span class="cite-bracket">]</span></a></sup> OpenVV is an <a href="/wiki/Open-source_software" title="Open-source software">open-source</a> code that provides marketers verification that their ad was actually seen by human eyes and reasons for non-viewability.<sup id="cite_ref-OpenVV_is_Open_Source_40-0" class="reference"><a href="#cite_note-OpenVV_is_Open_Source-40"><span class="cite-bracket">[</span>40<span class="cite-bracket">]</span></a></sup> TubeMogul founded the initiative along with video technology vendors BrightRoll, <a href="/wiki/Innovid" title="Innovid">Innovid</a>, SpotXChange, and LiveRail; current members include <a href="/wiki/Nielsen_Media_Research" title="Nielsen Media Research">Nielsen</a>, <a href="/wiki/ComScore" class="mw-redirect" title="ComScore">comScore</a>, <a href="/wiki/TrustE" class="mw-redirect" title="TrustE">TrustE</a>, and <a href="/wiki/VivaKi" class="mw-redirect" title="VivaKi">VivaKi</a>.<sup id="cite_ref-Video_Viewability_Standard_39-1" class="reference"><a href="#cite_note-Video_Viewability_Standard-39"><span class="cite-bracket">[</span>39<span class="cite-bracket">]</span></a></sup> </p><p>In June 2015, the IAB Tech Lab took over management of the OpenVV initiative as they continued to ramp up efforts in creating a common, scalable and interoperable technical solution to effectively measure viewability for video. The transfer of management for OpenVV marked the first industry initiative to be on-boarded into the IAB Tech Lab, a nonprofit research and development organization charged with producing and helping companies implement global industry technical standards and solutions.<sup id="cite_ref-IAB_Tech_Lab_Takes_Over_Management_of_‘Open_Video_Viewability’_Initiative,_Originally_Founded_by_TubeMogul,_Brightroll,_Innovid,_Liverail_and_SpotXChange_41-0" class="reference"><a href="#cite_note-IAB_Tech_Lab_Takes_Over_Management_of_‘Open_Video_Viewability’_Initiative,_Originally_Founded_by_TubeMogul,_Brightroll,_Innovid,_Liverail_and_SpotXChange-41"><span class="cite-bracket">[</span>41<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Fraud/Fake_Pre-Roll"><span id="Fraud.2FFake_Pre-Roll"></span>Fraud/Fake Pre-Roll</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=TubeMogul&action=edit&section=13" title="Edit section: Fraud/Fake Pre-Roll"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>In 2012, TubeMogul launched fakepreroll.com to raise awareness about video ads that were shown in inventory normally reserved for display advertisements, oftentimes without the marketer's knowledge.<sup id="cite_ref-Fake_Pre_Roll_42-0" class="reference"><a href="#cite_note-Fake_Pre_Roll-42"><span class="cite-bracket">[</span>42<span class="cite-bracket">]</span></a></sup> The site was taken down after several companies sent TubeMogul cease-and-desist orders. </p> <div class="mw-heading mw-heading3"><h3 id="Botnet_detection">Botnet detection</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=TubeMogul&action=edit&section=14" title="Edit section: Botnet detection"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>In 2014, TubeMogul reported the existence of three <a href="/wiki/Botnets" class="mw-redirect" title="Botnets">botnets</a>, responsible for defrauding advertisers for a potential $10 million each month.<sup id="cite_ref-Botnet's_Outed_by_TubeMogul_43-0" class="reference"><a href="#cite_note-Botnet's_Outed_by_TubeMogul-43"><span class="cite-bracket">[</span>43<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-Botnet's_Outed_by_TubeMogul_B_44-0" class="reference"><a href="#cite_note-Botnet's_Outed_by_TubeMogul_B-44"><span class="cite-bracket">[</span>44<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="IPG_internship">IPG internship</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=TubeMogul&action=edit&section=15" title="Edit section: IPG internship"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>In March 2014, <a href="/wiki/Interpublic_Group_of_Companies" class="mw-redirect" title="Interpublic Group of Companies">IPG Mediabrands</a> and TubeMogul announced the "Ad-Tech Apprenticeship," a one-year intensive training program designed to give college graduates a holistic view of the digital advertising industry.<sup id="cite_ref-IPG_Internship_A_45-0" class="reference"><a href="#cite_note-IPG_Internship_A-45"><span class="cite-bracket">[</span>45<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-IPG_Internship_B_46-0" class="reference"><a href="#cite_note-IPG_Internship_B-46"><span class="cite-bracket">[</span>46<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Awards">Awards</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=TubeMogul&action=edit&section=16" title="Edit section: Awards"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <ol><li>2009 South by Southwest (<a href="/wiki/SXSW" class="mw-redirect" title="SXSW">SXSW</a>) Best Online Video-Related Technology Winner<sup id="cite_ref-SXSW_47-0" class="reference"><a href="#cite_note-SXSW-47"><span class="cite-bracket">[</span>47<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-Go_Banking_Rates_48-0" class="reference"><a href="#cite_note-Go_Banking_Rates-48"><span class="cite-bracket">[</span>48<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-Surfly_49-0" class="reference"><a href="#cite_note-Surfly-49"><span class="cite-bracket">[</span>49<span class="cite-bracket">]</span></a></sup></li> <li>2009 AlwaysOn OnMedia 100 Award Winner<sup id="cite_ref-Ad_Ops_Online_50-0" class="reference"><a href="#cite_note-Ad_Ops_Online-50"><span class="cite-bracket">[</span>50<span class="cite-bracket">]</span></a></sup></li> <li>2012 AlwaysOn Global 250 Winner<sup id="cite_ref-AlwaysOn_Global_250_51-0" class="reference"><a href="#cite_note-AlwaysOn_Global_250-51"><span class="cite-bracket">[</span>51<span class="cite-bracket">]</span></a></sup></li> <li>2013 <a href="/wiki/Inc._500" class="mw-redirect" title="Inc. 500">Inc.</a> Top 100 Advertising and Marketing Companies #29<sup id="cite_ref-Top_100_Marketing_and_Advertising_Companies_52-0" class="reference"><a href="#cite_note-Top_100_Marketing_and_Advertising_Companies-52"><span class="cite-bracket">[</span>52<span class="cite-bracket">]</span></a></sup></li> <li>2013 <a href="/wiki/Inc._500" class="mw-redirect" title="Inc. 500">Inc.</a> Hire Power Award Top 10 Advertising and Marketing Companies #9<sup id="cite_ref-Top_100_Marketing_and_Advertising_Companies_52-1" class="reference"><a href="#cite_note-Top_100_Marketing_and_Advertising_Companies-52"><span class="cite-bracket">[</span>52<span class="cite-bracket">]</span></a></sup></li> <li>2013 Lead 411 Tech200 #14<sup id="cite_ref-Tech200_Award_53-0" class="reference"><a href="#cite_note-Tech200_Award-53"><span class="cite-bracket">[</span>53<span class="cite-bracket">]</span></a></sup></li> <li>2013 <a href="/wiki/Deloitte" title="Deloitte">Deloitte</a> Fast 500 #35<sup id="cite_ref-Deloitte_Fast_500_Award_54-0" class="reference"><a href="#cite_note-Deloitte_Fast_500_Award-54"><span class="cite-bracket">[</span>54<span class="cite-bracket">]</span></a></sup></li> <li>2013 iMedia Connection ASPY Awards – Winner Best Customer Service Award<sup id="cite_ref-Best_Customer_Service_55-0" class="reference"><a href="#cite_note-Best_Customer_Service-55"><span class="cite-bracket">[</span>55<span class="cite-bracket">]</span></a></sup></li> <li>2014 San Francisco Business Times Best Places to Work #35<sup id="cite_ref-Best_Places_to_Work_56-0" class="reference"><a href="#cite_note-Best_Places_to_Work-56"><span class="cite-bracket">[</span>56<span class="cite-bracket">]</span></a></sup></li> <li>2014 The Drum Digital Trading Awards – Winner Advertiser's Choice of Ad technology<sup id="cite_ref-The_Drum_Digital_Trading_Awards_57-0" class="reference"><a href="#cite_note-The_Drum_Digital_Trading_Awards-57"><span class="cite-bracket">[</span>57<span class="cite-bracket">]</span></a></sup></li> <li>2014 AIMA Awards – Winner Outstanding Technical Achievement for Viewability Reporting and Audit<sup id="cite_ref-AIMA_Awards_58-0" class="reference"><a href="#cite_note-AIMA_Awards-58"><span class="cite-bracket">[</span>58<span class="cite-bracket">]</span></a></sup></li> <li>2015 <a href="/wiki/Glassdoor" title="Glassdoor">Glassdoor</a> – Winner "Best Places to Work" People's Choice Awards, TubeMogul was ranked 5th for companies with less than 1,000 employees.<sup id="cite_ref-Glassdoor_Best_Places_to_Work_59-0" class="reference"><a href="#cite_note-Glassdoor_Best_Places_to_Work-59"><span class="cite-bracket">[</span>59<span class="cite-bracket">]</span></a></sup></li> <li>2015 iMedia ASPY Awards – Best Video Partner<sup id="cite_ref-2015_ASPY_Award_winners_unveiled_60-0" class="reference"><a href="#cite_note-2015_ASPY_Award_winners_unveiled-60"><span class="cite-bracket">[</span>60<span class="cite-bracket">]</span></a></sup></li> <li>2015 The Drum Digital Trading Awards – Winner Most Effective Programmatic Media Partnership.<sup id="cite_ref-The_Drum_Digital_Trading_Awards_-_2015_Winners_61-0" class="reference"><a href="#cite_note-The_Drum_Digital_Trading_Awards_-_2015_Winners-61"><span class="cite-bracket">[</span>61<span class="cite-bracket">]</span></a></sup></li> <li>2016 iMedia ASPY Awards – Best Video Partner<sup id="cite_ref-Presenting_the_2016_iMedia_ASPY_award_winners_62-0" class="reference"><a href="#cite_note-Presenting_the_2016_iMedia_ASPY_award_winners-62"><span class="cite-bracket">[</span>62<span class="cite-bracket">]</span></a></sup></li> <li>2016 The Drum Digital Trading Awards – Winner Most Effective Programmatic Media Partnership.<sup id="cite_ref-The_Drum_Digital_Trading_Awards_-_2016_Winners_63-0" class="reference"><a href="#cite_note-The_Drum_Digital_Trading_Awards_-_2016_Winners-63"><span class="cite-bracket">[</span>63<span class="cite-bracket">]</span></a></sup></li> <li>2016 Fortune Great Places to Work – Winner "Top 100 Places to Work for Millennials"<sup id="cite_ref-100_BEST_WORKPLACES_FOR_MILLENNIALS_64-0" class="reference"><a href="#cite_note-100_BEST_WORKPLACES_FOR_MILLENNIALS-64"><span class="cite-bracket">[</span>64<span class="cite-bracket">]</span></a></sup></li> <li>2016 Digiday Video Awards – Winner Best Video Advertising Partners.<sup id="cite_ref-2016_Digiday_Video_Awards_65-0" class="reference"><a href="#cite_note-2016_Digiday_Video_Awards-65"><span class="cite-bracket">[</span>65<span class="cite-bracket">]</span></a></sup></li></ol> <div class="mw-heading mw-heading2"><h2 id="Open_source_contributions">Open source contributions</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=TubeMogul&action=edit&section=17" title="Edit section: Open source contributions"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>TubeMogul is both a consumer of and contributor to free and open source software.<sup id="cite_ref-TubeMogul_OpenSource_Contributions_on_Github.io_66-0" class="reference"><a href="#cite_note-TubeMogul_OpenSource_Contributions_on_Github.io-66"><span class="cite-bracket">[</span>66<span class="cite-bracket">]</span></a></sup> TubeMogul's contributions include a list of <a href="/wiki/Puppet_(software)" title="Puppet (software)">Puppet</a> Modules released on the Puppet Forge,<sup id="cite_ref-TubeMogul_on_Puppet_Forge_67-0" class="reference"><a href="#cite_note-TubeMogul_on_Puppet_Forge-67"><span class="cite-bracket">[</span>67<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-Curating_ElasticSearch_Indices_with_TubeMogul_Curator_Puppet_Module_68-0" class="reference"><a href="#cite_note-Curating_ElasticSearch_Indices_with_TubeMogul_Curator_Puppet_Module-68"><span class="cite-bracket">[</span>68<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-TubeMogul_Open_Sources_its_Aerospike_Puppet_Module_69-0" class="reference"><a href="#cite_note-TubeMogul_Open_Sources_its_Aerospike_Puppet_Module-69"><span class="cite-bracket">[</span>69<span class="cite-bracket">]</span></a></sup> and OpenVV.<sup id="cite_ref-TubeMogul,_BrightRoll,_Innovid,_LiveRail_and_SpotXchange_are_the_first_participants_in_an_industry-wide_effort_to_develop_open_source_tools_for_measurement_of_online_video_viewability_70-0" class="reference"><a href="#cite_note-TubeMogul,_BrightRoll,_Innovid,_LiveRail_and_SpotXchange_are_the_first_participants_in_an_industry-wide_effort_to_develop_open_source_tools_for_measurement_of_online_video_viewability-70"><span class="cite-bracket">[</span>70<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-IAB_Takes_Over_Open_Video_View_Initiative,_The_‘Standard_Before_The_MRC_Standard’_71-0" class="reference"><a href="#cite_note-IAB_Takes_Over_Open_Video_View_Initiative,_The_‘Standard_Before_The_MRC_Standard’-71"><span class="cite-bracket">[</span>71<span class="cite-bracket">]</span></a></sup> </p><p>TubeMogul also contributes to an Engineering Blog, other open source projects on GitHub,<sup id="cite_ref-TubeMogul_Github_repositories_72-0" class="reference"><a href="#cite_note-TubeMogul_Github_repositories-72"><span class="cite-bracket">[</span>72<span class="cite-bracket">]</span></a></sup> meetup,<sup id="cite_ref-Geeks_Who_Love_Music_Of_East_Bay_73-0" class="reference"><a href="#cite_note-Geeks_Who_Love_Music_Of_East_Bay-73"><span class="cite-bracket">[</span>73<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-Bay_Area_Stream_Processing_74-0" class="reference"><a href="#cite_note-Bay_Area_Stream_Processing-74"><span class="cite-bracket">[</span>74<span class="cite-bracket">]</span></a></sup> and public talk at conferences like <a href="/wiki/O%27Reilly_Media#Conferences" title="O'Reilly Media">Velocity</a>,<sup id="cite_ref-Look_back,_look_now,_see_forward_75-0" class="reference"><a href="#cite_note-Look_back,_look_now,_see_forward-75"><span class="cite-bracket">[</span>75<span class="cite-bracket">]</span></a></sup> <a href="/w/index.php?title=Large_Installation_System_Administration_Conference&action=edit&redlink=1" class="new" title="Large Installation System Administration Conference (page does not exist)">USENIX LISA</a>,<sup id="cite_ref-How_TubeMogul_Handles_over_a_Trillion_HTTP_Requests_a_Month_76-0" class="reference"><a href="#cite_note-How_TubeMogul_Handles_over_a_Trillion_HTTP_Requests_a_Month-76"><span class="cite-bracket">[</span>76<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-Scaling_on_EC2_in_a_Fast-Paced_Environment_77-0" class="reference"><a href="#cite_note-Scaling_on_EC2_in_a_Fast-Paced_Environment-77"><span class="cite-bracket">[</span>77<span class="cite-bracket">]</span></a></sup> SRECon,<sup id="cite_ref-Moving_Large_Workload_from_a_Public_Cloud_to_an_OpenStack_Private_Cloud:_Is_It_Really_Worth_It?_78-0" class="reference"><a href="#cite_note-Moving_Large_Workload_from_a_Public_Cloud_to_an_OpenStack_Private_Cloud:_Is_It_Really_Worth_It?-78"><span class="cite-bracket">[</span>78<span class="cite-bracket">]</span></a></sup> SuiteWorld,<sup id="cite_ref-Mega_Volume:_How_TubeMogul_Leverages_NetSuite_79-0" class="reference"><a href="#cite_note-Mega_Volume:_How_TubeMogul_Leverages_NetSuite-79"><span class="cite-bracket">[</span>79<span class="cite-bracket">]</span></a></sup> Puppet Camp,<sup id="cite_ref-How_TubeMogul_Reached_10,000_Puppet_Deployment_in_One_Year_80-0" class="reference"><a href="#cite_note-How_TubeMogul_Reached_10,000_Puppet_Deployment_in_One_Year-80"><span class="cite-bracket">[</span>80<span class="cite-bracket">]</span></a></sup> <a href="/wiki/OpenStack" title="OpenStack">OpenStack</a> Summit,<sup id="cite_ref-Building_a_Private_Cloud_to_Efficiently_Handle_40_Billion_Requests_a_Day_81-0" class="reference"><a href="#cite_note-Building_a_Private_Cloud_to_Efficiently_Handle_40_Billion_Requests_a_Day-81"><span class="cite-bracket">[</span>81<span class="cite-bracket">]</span></a></sup> <a href="/wiki/Nagios" title="Nagios">Nagios</a> World.<sup id="cite_ref-Monitoring_a_Cloud_Infrastructure_in_a_Multi-Region_Topology_82-0" class="reference"><a href="#cite_note-Monitoring_a_Cloud_Infrastructure_in_a_Multi-Region_Topology-82"><span class="cite-bracket">[</span>82<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-Optimizing_your_Monitoring_and_Trending_tools_for_the_Cloud_83-0" class="reference"><a href="#cite_note-Optimizing_your_Monitoring_and_Trending_tools_for_the_Cloud-83"><span class="cite-bracket">[</span>83<span class="cite-bracket">]</span></a></sup> </p><p>TubeMogul has adopted successfully a private cloud strategy while going through hyper-growth and leveraging the open source project <a href="/wiki/OpenStack" title="OpenStack">OpenStack</a>. The solution is now providing the base of the <a href="/wiki/Adobe_Systems" class="mw-redirect" title="Adobe Systems">Adobe</a> Advertising Cloud.<sup id="cite_ref-The_Five_Steps_to_Building_a_Successful_Private_Cloud_84-0" class="reference"><a href="#cite_note-The_Five_Steps_to_Building_a_Successful_Private_Cloud-84"><span class="cite-bracket">[</span>84<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="See_also">See also</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=TubeMogul&action=edit&section=18" title="Edit section: See also"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li><a href="/wiki/Demand-side_platform" title="Demand-side platform">Demand-side platform</a></li> <li><a href="/wiki/Online_advertising" title="Online advertising">Online advertising</a></li> <li><a href="/wiki/Real-time_bidding" title="Real-time bidding">Real-time bidding</a></li> <li><a href="/wiki/Video_ad_platform" title="Video ad platform">Video ad platform</a></li> <li><a href="/wiki/Video_advertising" title="Video advertising">Video advertising</a></li></ul> <div class="mw-heading mw-heading2"><h2 id="References">References</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=TubeMogul&action=edit&section=19" title="Edit section: References"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1239543626">.mw-parser-output .reflist{margin-bottom:0.5em;list-style-type:decimal}@media screen{.mw-parser-output .reflist{font-size:90%}}.mw-parser-output .reflist .references{font-size:100%;margin-bottom:0;list-style-type:inherit}.mw-parser-output .reflist-columns-2{column-width:30em}.mw-parser-output .reflist-columns-3{column-width:25em}.mw-parser-output .reflist-columns{margin-top:0.3em}.mw-parser-output .reflist-columns ol{margin-top:0}.mw-parser-output .reflist-columns li{page-break-inside:avoid;break-inside:avoid-column}.mw-parser-output .reflist-upper-alpha{list-style-type:upper-alpha}.mw-parser-output .reflist-upper-roman{list-style-type:upper-roman}.mw-parser-output .reflist-lower-alpha{list-style-type:lower-alpha}.mw-parser-output .reflist-lower-greek{list-style-type:lower-greek}.mw-parser-output .reflist-lower-roman{list-style-type:lower-roman}</style><div class="reflist reflist-columns references-column-width" style="column-width: 33em;"> <ol class="references"> <li id="cite_note-1"><span class="mw-cite-backlink"><b><a href="#cite_ref-1">^</a></b></span> <span class="reference-text"><style data-mw-deduplicate="TemplateStyles:r1238218222">.mw-parser-output cite.citation{font-style:inherit;word-wrap:break-word}.mw-parser-output .citation q{quotes:"\"""\"""'""'"}.mw-parser-output .citation:target{background-color:rgba(0,127,255,0.133)}.mw-parser-output .id-lock-free.id-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/6/65/Lock-green.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-limited.id-lock-limited a,.mw-parser-output .id-lock-registration.id-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/d/d6/Lock-gray-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-subscription.id-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/a/aa/Lock-red-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .cs1-ws-icon a{background:url("//upload.wikimedia.org/wikipedia/commons/4/4c/Wikisource-logo.svg")right 0.1em center/12px no-repeat}body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-free a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-limited a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-registration a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-subscription a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .cs1-ws-icon a{background-size:contain;padding:0 1em 0 0}.mw-parser-output .cs1-code{color:inherit;background:inherit;border:none;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;color:var(--color-error,#d33)}.mw-parser-output .cs1-visible-error{color:var(--color-error,#d33)}.mw-parser-output .cs1-maint{display:none;color:#085;margin-left:0.3em}.mw-parser-output .cs1-kern-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right{padding-right:0.2em}.mw-parser-output .citation .mw-selflink{font-weight:inherit}@media screen{.mw-parser-output .cs1-format{font-size:95%}html.skin-theme-clientpref-night .mw-parser-output .cs1-maint{color:#18911f}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .cs1-maint{color:#18911f}}</style><cite id="CITEREFCromwell_Schubarth2014" class="citation news cs1">Cromwell Schubarth (July 9, 2014). <a rel="nofollow" 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Retrieved <span class="nowrap">2018-06-05</span></span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.atitle=TubeMogul+Partners+With+Facebook+to+Help+Brands+Extend+TV+Audience+Reach+to+Digital&rft_id=https%3A%2F%2Fwww.adweek.com%2Ftv-video%2Ftubemogul-partners-facebook-help-brands-extend-tv-audience-reach-digital-170507%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATubeMogul" class="Z3988"></span></span> </li> <li id="cite_note-PTV_Software-16"><span class="mw-cite-backlink"><b><a href="#cite_ref-PTV_Software_16-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFAndy_Plesser2014" class="citation news cs1">Andy Plesser (7 December 2014). <a rel="nofollow" class="external text" href="http://www.huffingtonpost.com/andy-plesser/video-tubemoguls-ptv-brin_b_6285278.html">"TubeMogul's PTV Brings Programmatic to TV"</a>. <i>Huffington Post</i>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Huffington+Post&rft.atitle=TubeMogul%27s+PTV+Brings+Programmatic+to+TV&rft.date=2014-12-07&rft.au=Andy+Plesser&rft_id=http%3A%2F%2Fwww.huffingtonpost.com%2Fandy-plesser%2Fvideo-tubemoguls-ptv-brin_b_6285278.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATubeMogul" class="Z3988"></span></span> </li> <li id="cite_note-TubeMogul_Facebook_Marketing_Partner-17"><span class="mw-cite-backlink">^ <a href="#cite_ref-TubeMogul_Facebook_Marketing_Partner_17-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-TubeMogul_Facebook_Marketing_Partner_17-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFMarty_Swant2016" class="citation magazine cs1">Marty Swant (31 March 2016). <a rel="nofollow" class="external text" href="http://www.adweek.com/news/technology/tubemogul-partners-facebook-help-brands-extend-tv-audience-reach-digital-170507">"TubeMogul Partners With Facebook to Help Brands Extend TV Audience Reach to Digital"</a>. <i>AdWeek</i>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=AdWeek&rft.atitle=TubeMogul+Partners+With+Facebook+to+Help+Brands+Extend+TV+Audience+Reach+to+Digital&rft.date=2016-03-31&rft.au=Marty+Swant&rft_id=http%3A%2F%2Fwww.adweek.com%2Fnews%2Ftechnology%2Ftubemogul-partners-facebook-help-brands-extend-tv-audience-reach-digital-170507&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATubeMogul" class="Z3988"></span></span> </li> <li id="cite_note-TubeMogul_and_Twitter-18"><span class="mw-cite-backlink"><b><a href="#cite_ref-TubeMogul_and_Twitter_18-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFTim_Peterson2016" class="citation web cs1">Tim Peterson (2 June 2016). <a rel="nofollow" class="external text" href="http://marketingland.com/twitters-throwing-doors-pre-roll-video-ad-biz-wide-open-179546">"Twitter's throwing the doors to its pre-roll video ad biz wide open"</a>. Marketing Land.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Twitter%27s+throwing+the+doors+to+its+pre-roll+video+ad+biz+wide+open&rft.pub=Marketing+Land&rft.date=2016-06-02&rft.au=Tim+Peterson&rft_id=http%3A%2F%2Fmarketingland.com%2Ftwitters-throwing-doors-pre-roll-video-ad-biz-wide-open-179546&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATubeMogul" class="Z3988"></span></span> </li> <li id="cite_note-TubeMogul_Snapchat_Initial_Strategy-19"><span class="mw-cite-backlink">^ <a href="#cite_ref-TubeMogul_Snapchat_Initial_Strategy_19-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-TubeMogul_Snapchat_Initial_Strategy_19-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFChristopher_Heine2016" class="citation magazine cs1">Christopher Heine (13 June 2016). <a rel="nofollow" class="external text" href="http://www.adweek.com/news/technology/snapchat-launches-colossal-expansion-its-advertising-ushering-new-era-app-171924">"Snapchat Launches a Colossal Expansion of Its Advertising, Ushering in a New Era for the App"</a>. <i>AdWeek</i>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=AdWeek&rft.atitle=Snapchat+Launches+a+Colossal+Expansion+of+Its+Advertising%2C+Ushering+in+a+New+Era+for+the+App&rft.date=2016-06-13&rft.au=Christopher+Heine&rft_id=http%3A%2F%2Fwww.adweek.com%2Fnews%2Ftechnology%2Fsnapchat-launches-colossal-expansion-its-advertising-ushering-new-era-app-171924&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATubeMogul" class="Z3988"></span></span> </li> <li id="cite_note-Winners_Business_Plan_Competition-20"><span class="mw-cite-backlink"><b><a href="#cite_ref-Winners_Business_Plan_Competition_20-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFHaas_School_of_Business2014" class="citation web cs1">Haas School of Business (28 March 2014). <a rel="nofollow" class="external text" href="http://newsroom.haas.berkeley.edu/article/ipo-bound-tubemogul-traces-origins-berkeley-haas">"IPO-bound TubeMogul Traces Origins to Berkeley-Haas"</a>. Haas School of Business.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=IPO-bound+TubeMogul+Traces+Origins+to+Berkeley-Haas&rft.pub=Haas+School+of+Business&rft.date=2014-03-28&rft.au=Haas+School+of+Business&rft_id=http%3A%2F%2Fnewsroom.haas.berkeley.edu%2Farticle%2Fipo-bound-tubemogul-traces-origins-berkeley-haas&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATubeMogul" class="Z3988"></span> <span class="cs1-visible-error citation-comment"><code class="cs1-code">{{<a href="/wiki/Template:Cite_web" title="Template:Cite web">cite web</a>}}</code>: </span><span class="cs1-visible-error citation-comment"><code class="cs1-code">|author=</code> has generic name (<a href="/wiki/Help:CS1_errors#generic_name" title="Help:CS1 errors">help</a>)</span></span> </li> <li id="cite_note-Seed_Funding_A-21"><span class="mw-cite-backlink"><b><a href="#cite_ref-Seed_Funding_A_21-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFRafat_Ali2007" class="citation web cs1">Rafat Ali (15 October 2007). <a rel="nofollow" class="external text" href="http://gigaom.com/2007/10/15/419-online-video-analytics-firm-tubemogul-sets-seed-funding/">"Online Video Analytics Firm TubeMogul Sets Seed Funding"</a>. GIGAON.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Online+Video+Analytics+Firm+TubeMogul+Sets+Seed+Funding&rft.pub=GIGAON&rft.date=2007-10-15&rft.au=Rafat+Ali&rft_id=http%3A%2F%2Fgigaom.com%2F2007%2F10%2F15%2F419-online-video-analytics-firm-tubemogul-sets-seed-funding%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATubeMogul" class="Z3988"></span></span> </li> <li id="cite_note-Seed_Funding_B-22"><span class="mw-cite-backlink"><b><a href="#cite_ref-Seed_Funding_B_22-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFTubeMogul_Inc.2007" class="citation web cs1">TubeMogul Inc. (15 October 2007). <a rel="nofollow" class="external text" href="https://archive.today/20140726221837/http://www.prweb.com/releases/2007/10/prweb560976.html">"TubeMogul Secures Seed Investment from NetService Ventures"</a>. PRWeb. Archived from <a rel="nofollow" class="external text" href="http://www.prweb.com/releases/2007/10/prweb560976.html">the original</a> on July 26, 2014.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=TubeMogul+Secures+Seed+Investment+from+NetService+Ventures&rft.pub=PRWeb&rft.date=2007-10-15&rft.au=TubeMogul+Inc.&rft_id=http%3A%2F%2Fwww.prweb.com%2Freleases%2F2007%2F10%2Fprweb560976.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATubeMogul" class="Z3988"></span></span> </li> <li id="cite_note-Series_A_Funding-23"><span class="mw-cite-backlink"><b><a href="#cite_ref-Series_A_Funding_23-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFLiz_Gannes2009" class="citation web cs1">Liz Gannes (31 March 2009). <a rel="nofollow" class="external text" href="http://gigaom.com/2009/03/31/tubemogul-gets-3m-for-video-distribution/">"TubeMogul Gets $3M for Video Distribution"</a>. GIGAOM.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=TubeMogul+Gets+%243M+for+Video+Distribution&rft.pub=GIGAOM&rft.date=2009-03-31&rft.au=Liz+Gannes&rft_id=http%3A%2F%2Fgigaom.com%2F2009%2F03%2F31%2Ftubemogul-gets-3m-for-video-distribution%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATubeMogul" class="Z3988"></span></span> </li> <li id="cite_note-Illuminex_Acquisition_A-24"><span class="mw-cite-backlink"><b><a href="#cite_ref-Illuminex_Acquisition_A_24-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFChris_Albrecht2008" class="citation web cs1">Chris Albrecht (27 October 2008). <a rel="nofollow" class="external text" href="http://gigaom.com/2008/10/27/tubemogul-acquires-illuminex/">"TubeMogul Acquires Illumenix"</a>. GIGAOM.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=TubeMogul+Acquires+Illumenix&rft.pub=GIGAOM&rft.date=2008-10-27&rft.au=Chris+Albrecht&rft_id=http%3A%2F%2Fgigaom.com%2F2008%2F10%2F27%2Ftubemogul-acquires-illuminex%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATubeMogul" class="Z3988"></span></span> </li> <li id="cite_note-Illuminex_Acquisition_B-25"><span class="mw-cite-backlink"><b><a href="#cite_ref-Illuminex_Acquisition_B_25-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFVasanth_Sridharan2008" class="citation web cs1">Vasanth Sridharan (28 October 2008). <a rel="nofollow" class="external text" href="http://www.businessinsider.com/2008/10/tubemogul-buys-flash-analytics-firm-illuminex">"TubeMogul Buys Flash Analytics Firm Illuminex"</a>. <i>Business Insider</i>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Business+Insider&rft.atitle=TubeMogul+Buys+Flash+Analytics+Firm+Illuminex&rft.date=2008-10-28&rft.au=Vasanth+Sridharan&rft_id=http%3A%2F%2Fwww.businessinsider.com%2F2008%2F10%2Ftubemogul-buys-flash-analytics-firm-illuminex&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATubeMogul" class="Z3988"></span></span> </li> <li id="cite_note-Series_B_Funding-26"><span class="mw-cite-backlink"><b><a href="#cite_ref-Series_B_Funding_26-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFJanko_Roettgers2010" class="citation web cs1">Janko Roettgers (8 October 2010). <a rel="nofollow" class="external text" href="http://gigaom.com/2010/10/08/tubemogul-raises-10m-for-ads-international-expansion/">"TubeMogul Raises $10M For Ads, International Expansion"</a>. GIGAOM.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=TubeMogul+Raises+%2410M+For+Ads%2C+International+Expansion&rft.pub=GIGAOM&rft.date=2010-10-08&rft.au=Janko+Roettgers&rft_id=http%3A%2F%2Fgigaom.com%2F2010%2F10%2F08%2Ftubemogul-raises-10m-for-ads-international-expansion%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATubeMogul" class="Z3988"></span></span> </li> <li id="cite_note-Series_C_Second_Tranche_Funding-27"><span class="mw-cite-backlink"><b><a href="#cite_ref-Series_C_Second_Tranche_Funding_27-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFXconomy2013" class="citation web cs1">Xconomy (30 May 2013). <a rel="nofollow" class="external text" href="http://www.xconomy.com/san-francisco/2013/05/30/tubemogul-secures-10000000-series-c-financing-round/">"TubeMogul Secures $10,000,000 Series C Financing Round"</a>. Xconomy.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=TubeMogul+Secures+%2410%2C000%2C000+Series+C+Financing+Round&rft.pub=Xconomy&rft.date=2013-05-30&rft.au=Xconomy&rft_id=http%3A%2F%2Fwww.xconomy.com%2Fsan-francisco%2F2013%2F05%2F30%2Ftubemogul-secures-10000000-series-c-financing-round%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATubeMogul" class="Z3988"></span></span> </li> <li id="cite_note-TubeMogul_S-1_SEC_Application-28"><span class="mw-cite-backlink"><b><a href="#cite_ref-TubeMogul_S-1_SEC_Application_28-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFEric_Deeds,_Esq.2014" class="citation web cs1">Eric Deeds, Esq. (1 May 2014). <a rel="nofollow" class="external text" href="https://www.sec.gov/Archives/edgar/data/1449278/000119312514174317/d658316ds1a.html">"TubeMogul, Inc"</a>. Securities and Exchange Commission.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=TubeMogul%2C+Inc.&rft.pub=Securities+and+Exchange+Commission&rft.date=2014-05-01&rft.au=Eric+Deeds%2C+Esq.&rft_id=https%3A%2F%2Fwww.sec.gov%2FArchives%2Fedgar%2Fdata%2F1449278%2F000119312514174317%2Fd658316ds1a.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATubeMogul" class="Z3988"></span></span> </li> <li id="cite_note-TubeMogul_Files_S-1-29"><span class="mw-cite-backlink"><b><a href="#cite_ref-TubeMogul_Files_S-1_29-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFRyan_Lawler2014" class="citation web cs1">Ryan Lawler (26 March 2014). <a rel="nofollow" class="external text" href="https://techcrunch.com/2014/03/26/tubemogul-files-for-75m-ipo-with-57m-in-revenue-and-a-7m-net-loss-for-2013/">"TubeMogul Files For $75M IPO, With $57M In Revenue And A $7M Net Loss For 2013"</a>. Tech Crunch.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=TubeMogul+Files+For+%2475M+IPO%2C+With+%2457M+In+Revenue+And+A+%247M+Net+Loss+For+2013&rft.pub=Tech+Crunch&rft.date=2014-03-26&rft.au=Ryan+Lawler&rft_id=https%3A%2F%2Ftechcrunch.com%2F2014%2F03%2F26%2Ftubemogul-files-for-75m-ipo-with-57m-in-revenue-and-a-7m-net-loss-for-2013%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATubeMogul" class="Z3988"></span></span> </li> <li id="cite_note-NASDAQ_Ticker_TUBE-30"><span class="mw-cite-backlink"><b><a href="#cite_ref-NASDAQ_Ticker_TUBE_30-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFRenaissance_Capital2014" class="citation web cs1">Renaissance Capital (7 July 2014). <a rel="nofollow" class="external text" href="http://www.nasdaq.com/article/video-ad-platform-provider-tubemogul-sets-terms-for-75-million-ipo-cm368133">"Video ad platform provider TubeMogul sets terms for $75 million IPO"</a>. NASDAQ.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Video+ad+platform+provider+TubeMogul+sets+terms+for+%2475+million+IPO&rft.pub=NASDAQ&rft.date=2014-07-07&rft.au=Renaissance+Capital&rft_id=http%3A%2F%2Fwww.nasdaq.com%2Farticle%2Fvideo-ad-platform-provider-tubemogul-sets-terms-for-75-million-ipo-cm368133&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATubeMogul" class="Z3988"></span></span> </li> <li id="cite_note-Offering_A-31"><span class="mw-cite-backlink"><b><a href="#cite_ref-Offering_A_31-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFLizette_Chapman2014" class="citation web cs1">Lizette Chapman (18 July 2014). <a rel="nofollow" class="external text" href="https://blogs.wsj.com/venturecapital/2014/07/18/trinity-ventures-foundation-capital-increase-stakes-in-tubemogul-ipo/">"Trinity Ventures, Foundation Capital Increase Stakes in TubeMogul IPO"</a>. Wall Street Journal – Tech.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Trinity+Ventures%2C+Foundation+Capital+Increase+Stakes+in+TubeMogul+IPO&rft.pub=Wall+Street+Journal+%E2%80%93+Tech&rft.date=2014-07-18&rft.au=Lizette+Chapman&rft_id=https%3A%2F%2Fblogs.wsj.com%2Fventurecapital%2F2014%2F07%2F18%2Ftrinity-ventures-foundation-capital-increase-stakes-in-tubemogul-ipo%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATubeMogul" class="Z3988"></span></span> </li> <li id="cite_note-Offering_B-32"><span class="mw-cite-backlink"><b><a href="#cite_ref-Offering_B_32-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFMyles_Udland2014" class="citation web cs1">Myles Udland (18 July 2014). <a rel="nofollow" class="external text" href="http://www.businessinsider.com/tubemogul-surges-in-ipo-2014-7">"Video Advertising Company TubeMogul Had A Gigantic First-Day IPO Pop"</a>. <i>Business Insider</i>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Business+Insider&rft.atitle=Video+Advertising+Company+TubeMogul+Had+A+Gigantic+First-Day+IPO+Pop&rft.date=2014-07-18&rft.au=Myles+Udland&rft_id=http%3A%2F%2Fwww.businessinsider.com%2Ftubemogul-surges-in-ipo-2014-7&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATubeMogul" class="Z3988"></span></span> </li> <li id="cite_note-Adobe_acquires_video_ad_company_TubeMogul_for_$540M-33"><span class="mw-cite-backlink"><b><a href="#cite_ref-Adobe_acquires_video_ad_company_TubeMogul_for_$540M_33-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFAnthony_Ha2016" class="citation web cs1">Anthony Ha (10 November 2016). <a rel="nofollow" class="external text" href="https://techcrunch.com/2016/11/10/adobe-acquires-tubemogul/">"Adobe acquires video ad company TubeMogul for $540M"</a>. <i>TechCrunch</i>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=TechCrunch&rft.atitle=Adobe+acquires+video+ad+company+TubeMogul+for+%24540M&rft.date=2016-11-10&rft.au=Anthony+Ha&rft_id=https%3A%2F%2Ftechcrunch.com%2F2016%2F11%2F10%2Fadobe-acquires-tubemogul%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATubeMogul" class="Z3988"></span></span> </li> <li id="cite_note-Ad_tech_company_TubeMogul_will_refund_advertisers_every_time_it_accidentally_serves_an_ad_to_a_bot-34"><span class="mw-cite-backlink"><b><a href="#cite_ref-Ad_tech_company_TubeMogul_will_refund_advertisers_every_time_it_accidentally_serves_an_ad_to_a_bot_34-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFLara_O'Reilly2016" class="citation web cs1">Lara O'Reilly (29 Feb 2016). <a rel="nofollow" class="external text" href="http://www.businessinsider.com/tubemogul-launches-non-human-traffic-credit-program-2016-2">"Ad tech company TubeMogul will refund advertisers every time it accidentally serves an ad to a bot"</a>. <i>Business Insider</i>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Business+Insider&rft.atitle=Ad+tech+company+TubeMogul+will+refund+advertisers+every+time+it+accidentally+serves+an+ad+to+a+bot&rft.date=2016-02-29&rft.au=Lara+O%27Reilly&rft_id=http%3A%2F%2Fwww.businessinsider.com%2Ftubemogul-launches-non-human-traffic-credit-program-2016-2&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATubeMogul" class="Z3988"></span></span> </li> <li id="cite_note-TubeMogul_will_refund_clients_for_traffic_identified_as_fraudulent-35"><span class="mw-cite-backlink"><b><a href="#cite_ref-TubeMogul_will_refund_clients_for_traffic_identified_as_fraudulent_35-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFTate_Papworth2016" class="citation web cs1">Tate Papworth (1 March 2016). <a rel="nofollow" class="external text" href="https://www.marketingmag.com.au/news-c/tubemogul-will-refund-clients-traffic-identified-fraudulant/">"TubeMogul will refund clients for traffic identified as fraudulent"</a>. Marketing Mag.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=TubeMogul+will+refund+clients+for+traffic+identified+as+fraudulent&rft.pub=Marketing+Mag&rft.date=2016-03-01&rft.au=Tate+Papworth&rft_id=https%3A%2F%2Fwww.marketingmag.com.au%2Fnews-c%2Ftubemogul-will-refund-clients-traffic-identified-fraudulant%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATubeMogul" class="Z3988"></span></span> </li> <li id="cite_note-Ad_tech_company_TubeMogul_is_launching_an_ad_campaign_that_alleges_Google_has_'conflicts_of_interest'_and_'walled_gardens'-36"><span class="mw-cite-backlink"><b><a href="#cite_ref-Ad_tech_company_TubeMogul_is_launching_an_ad_campaign_that_alleges_Google_has_'conflicts_of_interest'_and_'walled_gardens'_36-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFLara_O'Reilly2016" class="citation web cs1">Lara O'Reilly (7 March 2016). <a rel="nofollow" class="external text" href="http://www.businessinsider.com/tubemogul-launches-campaign-attacking-google-2016-3">"Ad tech company TubeMogul is launching an ad campaign that alleges Google has 'conflicts of interest' and 'walled gardens'<span class="cs1-kern-right"></span>"</a>. <i>Business Insider</i>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Business+Insider&rft.atitle=Ad+tech+company+TubeMogul+is+launching+an+ad+campaign+that+alleges+Google+has+%27conflicts+of+interest%27+and+%27walled+gardens%27&rft.date=2016-03-07&rft.au=Lara+O%27Reilly&rft_id=http%3A%2F%2Fwww.businessinsider.com%2Ftubemogul-launches-campaign-attacking-google-2016-3&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATubeMogul" class="Z3988"></span></span> </li> <li id="cite_note-A_Manifesto_For_Independence-37"><span class="mw-cite-backlink"><b><a href="#cite_ref-A_Manifesto_For_Independence_37-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFTubeMogul2016" class="citation web cs1">TubeMogul (7 March 2016). <a rel="nofollow" class="external text" href="https://www.tubemogul.com/independence/">"A Manifesto For Independence"</a>. TubeMogul.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=A+Manifesto+For+Independence&rft.pub=TubeMogul&rft.date=2016-03-07&rft.au=TubeMogul&rft_id=https%3A%2F%2Fwww.tubemogul.com%2Findependence%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATubeMogul" class="Z3988"></span></span> </li> <li id="cite_note-Google_attacked_for_creating_‘walled_gardens’_in_TubeMogul_campaign-38"><span class="mw-cite-backlink"><b><a href="#cite_ref-Google_attacked_for_creating_‘walled_gardens’_in_TubeMogul_campaign_38-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFRebecca_Stewart2016" class="citation web cs1">Rebecca Stewart (7 March 2016). <a rel="nofollow" class="external text" href="http://www.thedrum.com/news/2016/03/07/google-attacked-creating-walled-gardens-tubemogul-campaign">"Google attacked for creating 'walled gardens' in TubeMogul campaign"</a>. The Drum.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Google+attacked+for+creating+%27walled+gardens%27+in+TubeMogul+campaign&rft.pub=The+Drum&rft.date=2016-03-07&rft.au=Rebecca+Stewart&rft_id=http%3A%2F%2Fwww.thedrum.com%2Fnews%2F2016%2F03%2F07%2Fgoogle-attacked-creating-walled-gardens-tubemogul-campaign&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATubeMogul" class="Z3988"></span></span> </li> <li id="cite_note-Video_Viewability_Standard-39"><span class="mw-cite-backlink">^ <a href="#cite_ref-Video_Viewability_Standard_39-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-Video_Viewability_Standard_39-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFDavid_Kaplan2013" class="citation web cs1">David Kaplan (23 May 2013). <a rel="nofollow" class="external text" href="http://www.adexchanger.com/analytics/video-ad-rivals-collaborate-on-open-source-viewability/">"Video Ad Rivals Collaborate On Open-Source Viewability"</a>. Ad Exchanger.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Video+Ad+Rivals+Collaborate+On+Open-Source+Viewability&rft.pub=Ad+Exchanger&rft.date=2013-05-23&rft.au=David+Kaplan&rft_id=http%3A%2F%2Fwww.adexchanger.com%2Fanalytics%2Fvideo-ad-rivals-collaborate-on-open-source-viewability%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATubeMogul" class="Z3988"></span></span> </li> <li id="cite_note-OpenVV_is_Open_Source-40"><span class="mw-cite-backlink"><b><a href="#cite_ref-OpenVV_is_Open_Source_40-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFVincent_Flood2014" class="citation web cs1">Vincent Flood (27 February 2014). <a rel="nofollow" class="external text" href="http://www.videoadnews.com/2014/02/27/vivaki-becomes-first-agency-member-sign-openvv-viewability-gets/">"VivaKi Becomes First Agency Member to Sign Up to OpenVV Viewability"</a>. 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ADWeek.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Fraud+Alert%3A+Millions+of+Video+Views+Faked+in+Sophisticated+New+Bot+Scam+%E2%80%93+TubeMogul+outs+dozens+of+suspect+sites&rft.pub=ADWeek&rft.date=2014-04-08&rft.au=Garett+Sloane&rft_id=http%3A%2F%2Fwww.adweek.com%2Fnews%2Ftechnology%2Ffraud-alert-millions-video-views-faked-sophisticated-new-bot-scam-156883&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATubeMogul" class="Z3988"></span></span> </li> <li id="cite_note-Botnet's_Outed_by_TubeMogul_B-44"><span class="mw-cite-backlink"><b><a href="#cite_ref-Botnet's_Outed_by_TubeMogul_B_44-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFAndy_Plesser2014" class="citation news cs1">Andy Plesser (20 May 2014). <a rel="nofollow" class="external text" href="http://www.huffingtonpost.com/andy-plesser/video-tubemoguls-brett-wi_b_5358880.html">"TubeMogul's Brett Wilson is Battling Bots, Non-Human Video Views and Low Ad Rates"</a>. <i>Huffington Post</i>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Huffington+Post&rft.atitle=TubeMogul%27s+Brett+Wilson+is+Battling+Bots%2C+Non-Human+Video+Views+and+Low+Ad+Rates&rft.date=2014-05-20&rft.au=Andy+Plesser&rft_id=http%3A%2F%2Fwww.huffingtonpost.com%2Fandy-plesser%2Fvideo-tubemoguls-brett-wi_b_5358880.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATubeMogul" class="Z3988"></span></span> </li> <li id="cite_note-IPG_Internship_A-45"><span class="mw-cite-backlink"><b><a href="#cite_ref-IPG_Internship_A_45-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFErik_Oster2014" class="citation web cs1">Erik Oster (6 March 2014). <a rel="nofollow" class="external text" href="http://www.mediabistro.com/agencyspy/ipg-mediabrands-tubemogul-collaborate-on-ad-tech-apprenticeship_b61990">"IPG Mediabrands, TubeMogul Collaborate on Ad-Tech Apprenticeship"</a>. 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The Drum.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=The+Drum+Digital+Trading+Awards+%E2%80%93+2016+Winners&rft.pub=The+Drum&rft.date=2016-05-04&rft.au=Katy+Thomson&rft_id=http%3A%2F%2Fwww.thedrum.com%2Faward%2F120838%2Fwinners%2F2016&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATubeMogul" class="Z3988"></span></span> </li> <li id="cite_note-100_BEST_WORKPLACES_FOR_MILLENNIALS-64"><span class="mw-cite-backlink"><b><a href="#cite_ref-100_BEST_WORKPLACES_FOR_MILLENNIALS_64-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFFortune2016" class="citation magazine cs1">Fortune (28 June 2016). <a rel="nofollow" class="external text" href="http://fortune.com/?franchise-list-item=tubemogul">"100 BEST WORKPLACES FOR MILLENNIALS"</a>. <i>Fortune</i>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Fortune&rft.atitle=100+BEST+WORKPLACES+FOR+MILLENNIALS&rft.date=2016-06-28&rft.au=Fortune&rft_id=http%3A%2F%2Ffortune.com%2F%3Ffranchise-list-item%3Dtubemogul&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATubeMogul" class="Z3988"></span></span> </li> <li id="cite_note-2016_Digiday_Video_Awards-65"><span class="mw-cite-backlink"><b><a href="#cite_ref-2016_Digiday_Video_Awards_65-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFDigiday2016" class="citation magazine cs1"><a href="/wiki/Digiday" title="Digiday">Digiday</a> (20 January 2016). <a rel="nofollow" class="external text" href="http://digiday.com/event/video-awards/#past_winners">"2016 Digiday Video Awards"</a>. <i><a href="/wiki/Digiday" title="Digiday">Digiday</a></i>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Digiday&rft.atitle=2016+Digiday+Video+Awards&rft.date=2016-01-20&rft.au=Digiday&rft_id=http%3A%2F%2Fdigiday.com%2Fevent%2Fvideo-awards%2F%23past_winners&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATubeMogul" class="Z3988"></span></span> </li> <li id="cite_note-TubeMogul_OpenSource_Contributions_on_Github.io-66"><span class="mw-cite-backlink"><b><a href="#cite_ref-TubeMogul_OpenSource_Contributions_on_Github.io_66-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://tubemogul.github.io">"TubeMogul OpenSource Contributions on Github.io"</a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=TubeMogul+OpenSource+Contributions+on+Github.io&rft_id=https%3A%2F%2Ftubemogul.github.io&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATubeMogul" class="Z3988"></span></span> </li> <li id="cite_note-TubeMogul_on_Puppet_Forge-67"><span class="mw-cite-backlink"><b><a href="#cite_ref-TubeMogul_on_Puppet_Forge_67-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://forge.puppet.com/TubeMogul">"TubeMogul on Puppet Forge"</a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=TubeMogul+on+Puppet+Forge&rft_id=https%3A%2F%2Fforge.puppet.com%2FTubeMogul&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATubeMogul" class="Z3988"></span></span> </li> <li id="cite_note-Curating_ElasticSearch_Indices_with_TubeMogul_Curator_Puppet_Module-68"><span class="mw-cite-backlink"><b><a href="#cite_ref-Curating_ElasticSearch_Indices_with_TubeMogul_Curator_Puppet_Module_68-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFNicolas_Brousse2016" class="citation web cs1">Nicolas Brousse (2 March 2016). <a rel="nofollow" class="external text" href="https://www.tubemogul.com/engineering/curating-elasticsearch-indices-with-tubemogul-curator-puppet-module/">"Curating ElasticSearch Indices with TubeMogul Curator Puppet Module"</a>. TubeMogul. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20161019002039/https://www.tubemogul.com/engineering/curating-elasticsearch-indices-with-tubemogul-curator-puppet-module/">Archived</a> from the original on 19 October 2016.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Curating+ElasticSearch+Indices+with+TubeMogul+Curator+Puppet+Module&rft.pub=TubeMogul&rft.date=2016-03-02&rft.au=Nicolas+Brousse&rft_id=https%3A%2F%2Fwww.tubemogul.com%2Fengineering%2Fcurating-elasticsearch-indices-with-tubemogul-curator-puppet-module%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATubeMogul" class="Z3988"></span></span> </li> <li id="cite_note-TubeMogul_Open_Sources_its_Aerospike_Puppet_Module-69"><span class="mw-cite-backlink"><b><a href="#cite_ref-TubeMogul_Open_Sources_its_Aerospike_Puppet_Module_69-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFNicolas_Brousse2016" class="citation web cs1">Nicolas Brousse (25 February 2016). <a rel="nofollow" class="external text" href="https://www.tubemogul.com/engineering/tubemogul-open-sources-its-aerospike-puppet-module/">"TubeMogul Open Sources its Aerospike Puppet Module"</a>. TubeMogul. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20161019002855/https://www.tubemogul.com/engineering/tubemogul-open-sources-its-aerospike-puppet-module/">Archived</a> from the original on 19 October 2016.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=TubeMogul+Open+Sources+its+Aerospike+Puppet+Module&rft.pub=TubeMogul&rft.date=2016-02-25&rft.au=Nicolas+Brousse&rft_id=https%3A%2F%2Fwww.tubemogul.com%2Fengineering%2Ftubemogul-open-sources-its-aerospike-puppet-module%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATubeMogul" class="Z3988"></span></span> </li> <li id="cite_note-TubeMogul,_BrightRoll,_Innovid,_LiveRail_and_SpotXchange_are_the_first_participants_in_an_industry-wide_effort_to_develop_open_source_tools_for_measurement_of_online_video_viewability-70"><span class="mw-cite-backlink"><b><a href="#cite_ref-TubeMogul,_BrightRoll,_Innovid,_LiveRail_and_SpotXchange_are_the_first_participants_in_an_industry-wide_effort_to_develop_open_source_tools_for_measurement_of_online_video_viewability_70-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.tubemogul.com/press-releases/press-digital-companies-viewability/">"TubeMogul, BrightRoll, Innovid, LiveRail and SpotXchange are the first participants in an industry-wide effort to develop open source tools for measurement of online video viewability"</a>. 23 May 2013.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=TubeMogul%2C+BrightRoll%2C+Innovid%2C+LiveRail+and+SpotXchange+are+the+first+participants+in+an+industry-wide+effort+to+develop+open+source+tools+for+measurement+of+online+video+viewability&rft.date=2013-05-23&rft_id=https%3A%2F%2Fwww.tubemogul.com%2Fpress-releases%2Fpress-digital-companies-viewability%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATubeMogul" class="Z3988"></span></span> </li> <li id="cite_note-IAB_Takes_Over_Open_Video_View_Initiative,_The_‘Standard_Before_The_MRC_Standard’-71"><span class="mw-cite-backlink"><b><a href="#cite_ref-IAB_Takes_Over_Open_Video_View_Initiative,_The_‘Standard_Before_The_MRC_Standard’_71-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://adexchanger.com/ad-exchange-news/iab-takes-over-open-video-viewability-initiative-the-standard-before-the-mrc-standard/">"IAB Takes Over Open Video View Initiative, The 'Standard Before The MRC Standard'<span class="cs1-kern-right"></span>"</a>. AdExchanger. 8 June 2015.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=IAB+Takes+Over+Open+Video+View+Initiative%2C+The+%27Standard+Before+The+MRC+Standard%27&rft.pub=AdExchanger&rft.date=2015-06-08&rft_id=http%3A%2F%2Fadexchanger.com%2Fad-exchange-news%2Fiab-takes-over-open-video-viewability-initiative-the-standard-before-the-mrc-standard%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATubeMogul" class="Z3988"></span></span> </li> <li id="cite_note-TubeMogul_Github_repositories-72"><span class="mw-cite-backlink"><b><a href="#cite_ref-TubeMogul_Github_repositories_72-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://github.com/tubemogul">"TubeMogul Github repositories"</a>. <i><a href="/wiki/GitHub" title="GitHub">GitHub</a></i>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=GitHub&rft.atitle=TubeMogul+Github+repositories&rft_id=https%3A%2F%2Fgithub.com%2Ftubemogul&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATubeMogul" class="Z3988"></span></span> </li> <li id="cite_note-Geeks_Who_Love_Music_Of_East_Bay-73"><span class="mw-cite-backlink"><b><a href="#cite_ref-Geeks_Who_Love_Music_Of_East_Bay_73-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.meetup.com/Geeks-Who-Love-Music-of-East-Bay/events/233081155/">"Geeks Who Love Music Of East Bay"</a>. TubeMogul.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Geeks+Who+Love+Music+Of+East+Bay&rft.pub=TubeMogul&rft_id=http%3A%2F%2Fwww.meetup.com%2FGeeks-Who-Love-Music-of-East-Bay%2Fevents%2F233081155%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATubeMogul" class="Z3988"></span></span> </li> <li id="cite_note-Bay_Area_Stream_Processing-74"><span class="mw-cite-backlink"><b><a href="#cite_ref-Bay_Area_Stream_Processing_74-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.meetup.com/Bay-Area-Stream-Processing/">"Bay Area Stream Processing"</a>. TubeMogul.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Bay+Area+Stream+Processing&rft.pub=TubeMogul&rft_id=http%3A%2F%2Fwww.meetup.com%2FBay-Area-Stream-Processing%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATubeMogul" class="Z3988"></span></span> </li> <li id="cite_note-Look_back,_look_now,_see_forward-75"><span class="mw-cite-backlink"><b><a href="#cite_ref-Look_back,_look_now,_see_forward_75-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://conferences.oreilly.com/velocity/devops-web-performance-ca/public/schedule/speaker/252892">"Look back, look now, see forward"</a>. Oreilly. 22 June 2016.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Look+back%2C+look+now%2C+see+forward&rft.pub=Oreilly&rft.date=2016-06-22&rft_id=http%3A%2F%2Fconferences.oreilly.com%2Fvelocity%2Fdevops-web-performance-ca%2Fpublic%2Fschedule%2Fspeaker%2F252892&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATubeMogul" class="Z3988"></span></span> </li> <li id="cite_note-How_TubeMogul_Handles_over_a_Trillion_HTTP_Requests_a_Month-76"><span class="mw-cite-backlink"><b><a href="#cite_ref-How_TubeMogul_Handles_over_a_Trillion_HTTP_Requests_a_Month_76-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFNicolas_Brousse2015" class="citation web cs1">Nicolas Brousse (12 November 2015). <a rel="nofollow" class="external text" href="https://www.slideshare.net/NicolasBrousse/usenix-lisa15-how-tubemogul-handles-over-one-trillion-http-requests-a-month">"How TubeMogul Handles over a Trillion HTTP Requests a Month"</a>. TubeMogul.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=How+TubeMogul+Handles+over+a+Trillion+HTTP+Requests+a+Month&rft.pub=TubeMogul&rft.date=2015-11-12&rft.au=Nicolas+Brousse&rft_id=http%3A%2F%2Fwww.slideshare.net%2FNicolasBrousse%2Fusenix-lisa15-how-tubemogul-handles-over-one-trillion-http-requests-a-month&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATubeMogul" class="Z3988"></span></span> </li> <li id="cite_note-Scaling_on_EC2_in_a_Fast-Paced_Environment-77"><span class="mw-cite-backlink"><b><a href="#cite_ref-Scaling_on_EC2_in_a_Fast-Paced_Environment_77-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFNicolas_Brousse2011" class="citation web cs1">Nicolas Brousse (8 December 2011). <a rel="nofollow" class="external text" href="https://www.usenix.org/legacy/events/lisa11/tech/full_papers/Brousse.pdf">"Scaling on EC2 in a Fast-Paced Environment"</a> <span class="cs1-format">(PDF)</span>. TubeMogul. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20161018210709/https://www.usenix.org/legacy/events/lisa11/tech/full_papers/Brousse.pdf">Archived</a> <span class="cs1-format">(PDF)</span> from the original on 18 October 2016.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Scaling+on+EC2+in+a+Fast-Paced+Environment&rft.pub=TubeMogul&rft.date=2011-12-08&rft.au=Nicolas+Brousse&rft_id=https%3A%2F%2Fwww.usenix.org%2Flegacy%2Fevents%2Flisa11%2Ftech%2Ffull_papers%2FBrousse.pdf&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATubeMogul" class="Z3988"></span></span> </li> <li id="cite_note-Moving_Large_Workload_from_a_Public_Cloud_to_an_OpenStack_Private_Cloud:_Is_It_Really_Worth_It?-78"><span class="mw-cite-backlink"><b><a href="#cite_ref-Moving_Large_Workload_from_a_Public_Cloud_to_an_OpenStack_Private_Cloud:_Is_It_Really_Worth_It?_78-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFNicolas_Brousse2016" class="citation web cs1">Nicolas Brousse (7 April 2016). <a rel="nofollow" class="external text" href="https://www.slideshare.net/NicolasBrousse/srecon16-moving-large-workloads-from-a-public-cloud-to-an-openstack-private-cloud-is-it-really-worth-it">"Moving Large Workload from a Public Cloud to an OpenStack Private Cloud: Is It Really Worth It?"</a>. TubeMogul.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Moving+Large+Workload+from+a+Public+Cloud+to+an+OpenStack+Private+Cloud%3A+Is+It+Really+Worth+It%3F&rft.pub=TubeMogul&rft.date=2016-04-07&rft.au=Nicolas+Brousse&rft_id=http%3A%2F%2Fwww.slideshare.net%2FNicolasBrousse%2Fsrecon16-moving-large-workloads-from-a-public-cloud-to-an-openstack-private-cloud-is-it-really-worth-it&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATubeMogul" class="Z3988"></span></span> </li> <li id="cite_note-Mega_Volume:_How_TubeMogul_Leverages_NetSuite-79"><span class="mw-cite-backlink"><b><a href="#cite_ref-Mega_Volume:_How_TubeMogul_Leverages_NetSuite_79-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFNicolas_Brousse2016" class="citation web cs1">Nicolas Brousse (22 June 2016). <a rel="nofollow" class="external text" href="https://suiteworld.lanyonevents.com/2016/connect/sessionDetail.ww?SESSION_ID=1572">"Mega Volume: How TubeMogul Leverages NetSuite"</a>. TubeMogul. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20161018200951/https://suiteworld.lanyonevents.com/2016/connect/sessionDetail.ww?SESSION_ID=1572">Archived</a> from the original on 18 October 2016.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Mega+Volume%3A+How+TubeMogul+Leverages+NetSuite&rft.pub=TubeMogul&rft.date=2016-06-22&rft.au=Nicolas+Brousse&rft_id=https%3A%2F%2Fsuiteworld.lanyonevents.com%2F2016%2Fconnect%2FsessionDetail.ww%3FSESSION_ID%3D1572&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATubeMogul" class="Z3988"></span></span> </li> <li id="cite_note-How_TubeMogul_Reached_10,000_Puppet_Deployment_in_One_Year-80"><span class="mw-cite-backlink"><b><a href="#cite_ref-How_TubeMogul_Reached_10,000_Puppet_Deployment_in_One_Year_80-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFNicolas_Brousse,_Julien_Fabre2015" class="citation web cs1">Nicolas Brousse, Julien Fabre (26 May 2015). <a rel="nofollow" class="external text" href="https://www.slideshare.net/NicolasBrousse/puppet-camp-silicon-valley-2015">"How TubeMogul Reached 10,000 Puppet Deployment in One Year"</a>. TubeMogul.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=How+TubeMogul+Reached+10%2C000+Puppet+Deployment+in+One+Year&rft.pub=TubeMogul&rft.date=2015-05-26&rft.au=Nicolas+Brousse%2C+Julien+Fabre&rft_id=http%3A%2F%2Fwww.slideshare.net%2FNicolasBrousse%2Fpuppet-camp-silicon-valley-2015&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATubeMogul" class="Z3988"></span></span> </li> <li id="cite_note-Building_a_Private_Cloud_to_Efficiently_Handle_40_Billion_Requests_a_Day-81"><span class="mw-cite-backlink"><b><a href="#cite_ref-Building_a_Private_Cloud_to_Efficiently_Handle_40_Billion_Requests_a_Day_81-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFNicolas_Brousse2016" class="citation web cs1">Nicolas Brousse (25 January 2016). <a rel="nofollow" class="external text" href="https://www.tubemogul.com/engineering/building-a-private-cloud-to-efficiently-handle-40-billion-requests-a-day/">"Building a Private Cloud to Efficiently Handle 40 Billion Requests a Day"</a>. TubeMogul. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20161019001657/https://www.tubemogul.com/engineering/building-a-private-cloud-to-efficiently-handle-40-billion-requests-a-day/">Archived</a> from the original on 19 October 2016.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Building+a+Private+Cloud+to+Efficiently+Handle+40+Billion+Requests+a+Day&rft.pub=TubeMogul&rft.date=2016-01-25&rft.au=Nicolas+Brousse&rft_id=https%3A%2F%2Fwww.tubemogul.com%2Fengineering%2Fbuilding-a-private-cloud-to-efficiently-handle-40-billion-requests-a-day%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATubeMogul" class="Z3988"></span></span> </li> <li id="cite_note-Monitoring_a_Cloud_Infrastructure_in_a_Multi-Region_Topology-82"><span class="mw-cite-backlink"><b><a href="#cite_ref-Monitoring_a_Cloud_Infrastructure_in_a_Multi-Region_Topology_82-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFNicolas_Brousse2011" class="citation web cs1">Nicolas Brousse (29 September 2011). <a rel="nofollow" class="external text" href="https://exchange.nagios.org/directory/Multimedia/Presentations/2011-Nagios-World-Conference-Presentations/Nicolas-Brousse--2D-Monitoring-A-Cloud-Infrastructure-In-A-Multi-2DRegion-Topology/details">"Monitoring a Cloud Infrastructure in a Multi-Region Topology"</a>. TubeMogul.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Monitoring+a+Cloud+Infrastructure+in+a+Multi-Region+Topology&rft.pub=TubeMogul&rft.date=2011-09-29&rft.au=Nicolas+Brousse&rft_id=https%3A%2F%2Fexchange.nagios.org%2Fdirectory%2FMultimedia%2FPresentations%2F2011-Nagios-World-Conference-Presentations%2FNicolas-Brousse--2D-Monitoring-A-Cloud-Infrastructure-In-A-Multi-2DRegion-Topology%2Fdetails&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATubeMogul" class="Z3988"></span></span> </li> <li id="cite_note-Optimizing_your_Monitoring_and_Trending_tools_for_the_Cloud-83"><span class="mw-cite-backlink"><b><a href="#cite_ref-Optimizing_your_Monitoring_and_Trending_tools_for_the_Cloud_83-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFNicolas_Brousse2012" class="citation web cs1">Nicolas Brousse (28 September 2012). <a rel="nofollow" class="external text" href="https://assets.nagios.com/presentations/nwcna2012/Nicolas_Brousse_Optimizing_your_Monitoring_and_Trending_tools_for_the_Cloud.pdf">"Optimizing your Monitoring and Trending tools for the Cloud"</a> <span class="cs1-format">(PDF)</span>. TubeMogul. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20130116043011/http://assets.nagios.com/presentations/nwcna2012/Nicolas_Brousse_Optimizing_your_Monitoring_and_Trending_tools_for_the_Cloud.pdf">Archived</a> <span class="cs1-format">(PDF)</span> from the original on 16 January 2013.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Optimizing+your+Monitoring+and+Trending+tools+for+the+Cloud&rft.pub=TubeMogul&rft.date=2012-09-28&rft.au=Nicolas+Brousse&rft_id=https%3A%2F%2Fassets.nagios.com%2Fpresentations%2Fnwcna2012%2FNicolas_Brousse_Optimizing_your_Monitoring_and_Trending_tools_for_the_Cloud.pdf&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATubeMogul" class="Z3988"></span></span> </li> <li id="cite_note-The_Five_Steps_to_Building_a_Successful_Private_Cloud-84"><span class="mw-cite-backlink"><b><a href="#cite_ref-The_Five_Steps_to_Building_a_Successful_Private_Cloud_84-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFNicolas_Brousse2017" class="citation web cs1">Nicolas Brousse (25 September 2017). <a rel="nofollow" class="external text" href="https://www.infoq.com/articles/successful-private-cloud">"The Five Steps to Building a Successful Private Cloud"</a>. InfoQ. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20170925230221/https://www.infoq.com/articles/successful-private-cloud">Archived</a> from the original on 25 September 2017.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=The+Five+Steps+to+Building+a+Successful+Private+Cloud&rft.pub=InfoQ&rft.date=2017-09-25&rft.au=Nicolas+Brousse&rft_id=https%3A%2F%2Fwww.infoq.com%2Farticles%2Fsuccessful-private-cloud&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATubeMogul" class="Z3988"></span></span> </li> </ol></div> <div class="navbox-styles"><style data-mw-deduplicate="TemplateStyles:r1129693374">.mw-parser-output .hlist dl,.mw-parser-output .hlist ol,.mw-parser-output .hlist ul{margin:0;padding:0}.mw-parser-output .hlist dd,.mw-parser-output .hlist dt,.mw-parser-output .hlist li{margin:0;display:inline}.mw-parser-output .hlist.inline,.mw-parser-output .hlist.inline dl,.mw-parser-output .hlist.inline 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