Page roles and permissions in Campaign Manager

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href="https://www.linkedin.com/checkpoint/lg/login?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fhelp%2Flms%2Fanswer%2Fa496077&trk=help_me_menu" data-test-id="me-menu-sign-in"> Sign in </a> </div> </div> <a class="site-navigation__sign-in artdeco-button artdeco-button--2 artdeco-button--secondary artdeco-button--inverse mobile-excluded" href="https://www.linkedin.com/checkpoint/lg/login?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fhelp%2Flms%2Fanswer%2Fa496077" data-test-id="sign-in-button">Sign in</a> </nav> </div> </header> <main role="main" tabindex="-1" id="a11y-main" class="layout layout--one-column" aria-label="Help content" data-inert-toggle-target="me-menu-inert-toggle-target"> <div class="article-details-page"> <div class="hue-page-heading" data-test-selector="heading-container"> <div class="page-width-content"> <h2 class="hue-page-heading__title hue-default-color t-24 t-bold" data-test-selector="heading-title"> Page roles and permissions in Campaign Manager </h2> <span class="hue-default-secondary-color t-14" data-test-selector="relativeTime-container"> Last updated: 8 months ago </span> </div> </div> <div class="page-width-content article-details-content"> <div class="article-details-content__main"> <article data-test-selector="article" data-article-source="urn:li:helpCenterArticle:(496077,LITHOGRAPH)"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Everyone who has access to an ad account has a specific user role. The user role determines which actions they have permission to take in Campaign Manager.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Certain actions need additional permissions from the LinkedIn Page associated with the ad account. This table lists the actions that require both ad roles and Page admin roles:</p> </div> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text-table" data-test-selector="preRenderedMarkup-container"> <table class="artdeco-table--striped"> <tbody> <tr class="artdeco-table-row"> <td class="artdeco-table-cell"> </td> <td colspan="4" class="artdeco-table-cell"><strong>Page admin roles</strong></td> <td colspan="2" class="artdeco-table-cell"> <strong>Ad account roles</strong> </td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell"> </td> <td class="artdeco-table-cell">Super admin or content admin</td> <td class="artdeco-table-cell">Sponsored content poster </td> <td class="artdeco-table-cell">Lead Gen Forms Manager </td> <td class="artdeco-table-cell">Landing Page manager</td> <td class="artdeco-table-cell"> Account manager or campaign manager</td> <td class="artdeco-table-cell">Creative manager </td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Create  ads</td> <td class="artdeco-table-cell"> ✓</td> <td class="artdeco-table-cell">✓</td> <td class="artdeco-table-cell"> </td> <td class="artdeco-table-cell"> </td> <td class="artdeco-table-cell">✓</td> <td class="artdeco-table-cell">✓</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Manage Lead Gen Forms*</td> <td class="artdeco-table-cell"> ✓</td> <td class="artdeco-table-cell"> </td> <td class="artdeco-table-cell"> ✓</td> <td class="artdeco-table-cell"> </td> <td class="artdeco-table-cell">✓</td> <td class="artdeco-table-cell"> </td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Create event audiences</td> <td class="artdeco-table-cell"> ✓</td> <td class="artdeco-table-cell"> ✓</td> <td class="artdeco-table-cell"> </td> <td class="artdeco-table-cell"> </td> <td class="artdeco-table-cell"> ✓</td> <td class="artdeco-table-cell"> ✓</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Create company Page audiences</td> <td class="artdeco-table-cell"> ✓</td> <td class="artdeco-table-cell"> ✓</td> <td class="artdeco-table-cell"> </td> <td class="artdeco-table-cell"> </td> <td class="artdeco-table-cell"> ✓</td> <td class="artdeco-table-cell"> ✓</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Manage Landing Pages</td> <td class="artdeco-table-cell"> </td> <td class="artdeco-table-cell"> </td> <td class="artdeco-table-cell"> </td> <td class="artdeco-table-cell">✓</td> <td class="artdeco-table-cell"> </td> <td class="artdeco-table-cell"> </td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Sponsor organic video posts as ads**</td> <td class="artdeco-table-cell">✓</td> <td class="artdeco-table-cell"> </td> <td class="artdeco-table-cell"> </td> <td class="artdeco-table-cell"> </td> <td class="artdeco-table-cell">✓</td> <td class="artdeco-table-cell">✓</td> </tr> </tbody> </table> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>*Some Lead Gen Forms functionality is available without a Page role.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>**Depending on your campaign objective, you may be able to sponsor organic posts as ads with Sponsored Content poster access on the Page.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p><strong>Related tasks</strong></p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <ul> <li><a rel="" href="https://www.linkedin.com/help/lms/answer/37594" target="_self">Add admins on your LinkedIn Page</a></li> <li><a rel="" href="https://www.linkedin.com/help/lms/answer/a417905" target="_blank">Add a user to a LinkedIn Ads account</a></li> <li><a rel="" href="https://www.linkedin.com/help/lms/answer/a427419" target="_blank">Associate a LinkedIn Page with an ads account</a></li> </ul> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p><strong>Learn more</strong></p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <ul> <li><a rel="" href="https://www.linkedin.com/help/lms/answer/a425731" target="_self">User roles and permissions in Campaign Manager</a></li> <li><a rel="" href="https://www.linkedin.com/help/lms/answer/125497" target="_blank">LinkedIn Page admin roles permissions</a></li> <li><a rel="" href="https://www.linkedin.com/help/lms/answer/a421620" target="_blank">Permissions for Lead Gen Forms</a></li> <li><a rel="" href="https://www.linkedin.com/help/lms/answer/a421126" target="_blank">Video ad permissions</a></li> </ul> </div> </article>  <div class="placeholder " 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