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<br /><span>{{= sub_title}}</span> {{/if}} {{if address}} <br /><span>{{= address}}</span> {{/if}} {{if episode}} {{if episode=="unknow"}} <br /><span>集数未知</span> {{else}} <br /><span>共{{= episode}}集</span> {{/if}} {{/if}} </p> </a> </li> </script> <script src="//img3.doubanio.com/dae/accounts/resources/851ead1/movie/bundle.js" defer="defer"></script> <div id="wrapper" class="movie-content review-wrapper"> <div id="content"> <div class="grid-16-8 clearfix"> <div class="article"> <h1> <span property="v:summary">观众，何以成为《地球》的危机？</span> </h1> <div> <div class="main" id="9869902"> <a class="avatar author-avatar left" href="https://www.douban.com/people/ruo1996/"><img width="48" height="48" src="https://img9.doubanio.com/icon/u52623934-36.jpg"></a> <header class="main-hd"> <a href="https://www.douban.com/people/ruo1996/"> <span>徐若风</span> </a> 评论 <a href="https://movie.douban.com/subject/26633257/">地球最后的夜晚</a> <span class="allstar40 main-title-rating" title="推荐"></span> <span class="main-title-hide">4</span> <div class="main-meta"> <span content="2019-01-03">2019-01-03 19:41:38</span> <span></span> </div> <script type="application/ld+json"> { "@context": "http://schema.org/", "@type": "Review", "datePublished": "2019-01-03T19:41:38", "reviewBody": "《地球最后的夜晚》在大众层面所引发的喧嚣，令我产生了思考：作为受众的观众，何以成为电影《地球》的危机？这也是在《艺术社会史》的最后一章所提出的问题，当年豪泽尔曾提及，电影自诞生以来就面临的危机之...", "description": "{ review.abstract(200) }", "itemReviewed": { "@type": "Movie", "name": "地球最后的夜晚", "url": "/subject/26633257/", "sameAs": "https://movie.douban.com/subject/26633257/", "image": "https://img1.doubanio.com/view/photo/s_ratio_poster/public/p2522256119.jpg" }, "publisher": { "@type": "Organization", "name": "豆瓣(Douban)" }, "author": { "@type": "Person", "url": "https://www.douban.com/people/ruo1996/", "name": "徐若风", "sameAs": "https://www.douban.com/people/ruo1996/" }, "reviewRating": { "@type": "Rating", "ratingValue": "4" } } </script> </header> <link rel="stylesheet" href="https://img1.doubanio.com/f/zerkalo/00ff9bf8b07d831cbe53185984b51cdaa428fbf5/css/review/list.css"> <link rel="stylesheet" href="https://img1.doubanio.com/f/zerkalo/c7323fce7e9167c8bdd415abc3acf3b458e83bba/css/review/rich_content.css"> <link rel="stylesheet" href="https://img1.doubanio.com/f/zerkalo/3aeb281ab0e4f2c7050458684acfeb6838441de9/css/review/editor/ng/setting_standalone.css" /> <div class="main-bd" id="review-9869902-content" data-ad-ext="有用428 · 没用34"> <div id="link-report-9869902"> <div class="review-content clearfix" data-author="徐若风" data-url="https://movie.douban.com/review/9869902/" data-original="1"> <p data-page="0">《地球最后的夜晚》在大众层面所引发的喧嚣，令我产生了思考：</p><p data-page="0">作为受众的观众，<span style="font-weight: bold;">何以成为电影《地球》的危机？</span></p><p data-page="0">这也是在《艺术社会史》的最后一章所提出的问题，当年豪泽尔曾提及，电影自诞生以来就面临的危机之一，<span style="font-weight: bold;">就是必须要面对“非艺术公众”的受众</span>。身处当下，艺术欣赏早已不是上流阶层才能进入的地界，所有人都可以获得入场券。</p><div class="image-container image-float-center"><div class="image-wrapper"><img height="auto" src="https://img9.doubanio.com/view/thing_review/l/public/p2315825.jpg" width="1080"/></div></div><p data-page="0">16世纪的画家勃鲁盖尔创作起源于宫廷文化的农民画时，他只需要面对身处城市的上流阶层；他们购买与观看村野题材的艺术品，是“贵族们看乡下人的生活获得的快乐”。当时，艺术的欣赏群体固定在一个可以被清晰定义的社会和文化阶层。</p><p data-page="0">而20世纪以来，随着艺术与艺术欣赏的民主化，所谓的“艺术欣赏群体”也随之瓦解。<span style="font-weight: bold;">电影院是身处民主化前线的</span>，在这里，每位观众都有各自的社会身份，跨越一切的社会范畴。</p><p data-page="0">如果我们承认《地球》是一部产业化体系下所制作出的电影，那么必然，<span style="font-weight: bold;">它的每笔资金最初投入的目标</span>，都是需要每位观众额外劳动付出，才能收回并赚取。那么作为受众同时也作为消费者的观众，<span style="font-weight: bold;">他们付钱的条件性</span>，就必然会变成了《地球》的艺术因素之一。</p><p data-page="0">在理清楚这一层面上的《地球》与其受众的关系后，我们才能以一种<span style="font-weight: bold;">不抱着偏见与偏激的心态</span>，来讨论这一次《地球》所获得的极端差评的背后，每一位观众所产生分歧的意义所在；并更加清醒地体认到电影的社会功能和电影创作与其所处社会的关系。</p><div class="image-container image-float-center"><div class="image-wrapper"><img height="auto" src="https://img9.doubanio.com/view/thing_review/l/public/p2315826.jpg" width="706"/></div><div class="image-caption-wrapper"><div class="image-caption">（上图戏谑地讨论了《地球》的观众群体差异）</div></div></div><p data-page="0">就个人而言，始终觉得所谓的豆瓣文青、抖音用户、猫眼淘票票用户，<span style="font-weight: bold;">提不上说能够产生多大的分野，我们在本质上的差别没有那么大，</span>充其量是平台发声渠道的差异，令人容易产生不同维度上的认同感。即便是豆瓣上的影迷群体，也不见得工作与生活都围绕着电影转。</p><p data-page="0">这种断然二分的、对立的论调，诸如“影迷与路人观众势不两立”、“艺术电影和商业电影的信仰不同，后者有害”之类，<span style="font-weight: bold;">都是站不住脚的、企图引发更深层矛盾并带有恶意的论调</span>。</p><p data-page="0">在网络时代，<span style="font-weight: bold;">各平台用户就必能在电影审美上达成的“所谓区分”了吗？这其实多是刻意的错觉——</span>很多人在强调影迷和普通观众的身份与眼界差异，却常常会忘记，我们之间的差别很大却又没那么大。不少人口中所谓的“普通观众”，可能就是你的上司、你的父母、你的男女朋友、你的闺蜜兄弟、或者是前脚还给你送快递送外卖的小哥。</p><p data-page="0"><span style="font-weight: bold;">诚然，每个人之间的差异是巨大的，但当组合成一个群体，即便是流动的、模糊的，也会产生一些趋同性。</span>我们不应该凭着自己的想象，就把给出差评的群体，划入到“普通观众”这种刺眼、甚至带有歧视感的抽象标签里，幻想全场都是些门外汉、只有自己是懂电影的。</p><div class="image-container image-float-center"><div class="image-wrapper"><img height="auto" src="https://img1.doubanio.com/view/thing_review/l/public/p2315828.jpg" width="1081"/></div></div><p data-page="0">不过，《地球》引发的冲突和口碑的争议，还是有些太夸张了，也的确打破了一点我的认知。</p><p data-page="0">在联合出品方之一的猫眼平台上，我们可以看到大多数人的意见——<span style="font-weight: bold;">超过73%的人给出了1-2分</span>，这几乎是史无前例的。</p><p data-page="0">我曾说，<span style="font-weight: bold;">“上映难产、发行困局、关注稀少”</span>是目前国产艺术/文艺电影面临的“三座大山”（<a class="link" href="https://movie.douban.com/review/9399609/" rel="nofollow">《独立电影的命运困局》</a>）。对这类作品而言，上院线是遥遥无期的一件事，即便最终折腾到上了院线，还是很可能难逃个位数排片、个位数上座的尴尬情形，比如最近的例子《淡蓝琥珀》、《冥王星时刻》，几乎都是“自我放弃”式上映，没有、也不可能形成大的讨论，这很可惜。</p><p data-page="0">但此类老生常谈的话题，其实一个都没有发生在幸运的毕赣身上。从《地球的至暗时刻》，那篇制片人的文章中，我们可以了解到：他在业界算是收到了“穷追猛捧”的运气，很多人愿意给予他和他的团队以信任，即便过程有很多艰难，每个人都很辛苦，最后结果还算是好的。</p><p data-page="0">这部电影从拍摄、制作到戛纳亮相，再到宣发一次次包装后引发的话题度和全民观影，至如今的口碑雪崩，这一整条线的运作都是产业化体系下的“商业艺术电影”操作，是一个极少数的个例。</p><div class="image-container image-float-center"><div class="image-wrapper"><img height="auto" src="https://img1.doubanio.com/view/thing_review/l/public/p2315829.jpg" width="1080"/></div></div><p data-page="0">于是乎，我初步尝试着给出上述问题的答案：</p><p data-page="0">电影营销在本质上不会伤害一部电影，真正伤害《地球》的问题是，<span style="font-weight: bold;">它既然选择了产业化的道路，花掉了七千万，就最好不要把自己的定位，放在一部“犹疑与遮掩”的电影上。</span></p><p data-page="0">是的，《地球》的问题不是看不懂，而是“入口被遮掩”、“表达存在犹疑”。<span style="font-weight: bold;">看不懂，从来都不应该成为商业片的差评理由。甚至，可以成为卖座的理由。</span></p><p data-page="0">如果拿一些今年剧情容量更为复杂的华语电影来作比——《无双》、《血观音》、《暴裂无声》，就会发现：<span style="font-weight: bold;">它们同样对观众的逻辑思维有着很高的要求，构建了一个叙事上的时空迷宫。</span></p><p data-page="0">但是，这些电影<span style="font-weight: bold;">笃定而精确</span>，能够主动地给予观众那团阿里阿德涅之线，让观众在看电影时意识到自己身处何处、所为何事。它们的创作者也许在才华上不如毕赣，但他们真的知道自己要什么；也知道如何让绝大部分观众，获得他们付出之后所应当获得的东西。</p><p data-page="0">《地球》的文本在创作的过程中充满了不确定性，即前面所言的“犹疑与遮掩”。这可能才是它的问题所在：我们绝不应该把所有观众都视作智商低下的巨婴，应当相信他们在碎片化时代是能够具备非线性思维的，况且他们都普遍能看懂情节更为复杂的电影。</p><p data-page="0"><span style="font-weight: bold;">作为受众的观众，并没有成为《地球》的危机。</span></p><p data-page="0"><span style="font-weight: bold;">《地球》的危机，在于它所想要融入电影产业体系的姿态与观众所产生的隔阂断层</span>。</p><div class="image-container image-float-center"><div class="image-wrapper"><img height="auto" src="https://img2.doubanio.com/view/thing_review/l/public/p2315831.jpg" width="1080"/></div></div><p data-page="0">在电影的前半部，时空线索裂成了两个，这些现实碎片并非全部都在剧作的真实情境中发生，而是虚实相并，把两个相差十二年的不同时空进行表层的逻辑建构。但在建构的过程中，毕赣使用的是过度直白的前后情节符号对应，这些都表现出了毕赣拍摄这部电影时，<span style="font-weight: bold;">作者身份与考虑受众接受度、资本问题上的尴尬与不可解</span>。他还未找到一个更好的协调方式，也没找到一个更可行的方式，去完成建构。</p><p data-page="0">相反，被很多人在艺术性上所看不上眼的、文牧野的《我不是药神》，虽然的确存在很多的瑕疵；但一个起步比毕赣低的他，能迅速在产业体系下找准自己的位置，并不断地消解隔阂的尴尬、从而重获自己新的作者身份，就是一个很好的反例。</p><p data-page="0">把噗在<a class="link" href="https://movie.douban.com/review/9861933/" rel="nofollow">他的文章</a>中提到了毕赣的时间意识过强，致使电影体验被损害了。我有着差不多但部分不同的意见。差别的意见是：<span style="font-weight: bold;">《地球》把时间物化成了概念，是空间化、舞台化的时间，伴随着创作者的不确定，最终带来了机械感与生硬感，没有融汇进一条时间流里。</span>换言之，时间在毕赣的手上是道具，不是河流；《地球》的创作，在部分段落看来是有“诗性”，但总体上看还是更偏向于按部就班，灵气让位于匠气。 </p><p data-page="0">《地球》这部电影，对于观影自觉性高的观众而言，他们可以自己编织阿里阿德涅之线，来获得迷宫的钥匙。部分观众的确可以在这一过程中，不断地进行自我对影像的投射，从而对每个碎片编码、拉成像样的时间线（比如豆瓣上梳理剧情线的很多<a class="link" href="https://movie.douban.com/review/9862471/" rel="nofollow">解谜帖</a>）。在这一系列动作完成后，他们就可以用一种<span style="font-weight: bold;">公平的、获得尊严的方式</span>，给出关于《地球》的好评或差评。比如个人就非常喜欢这篇<a class="link" href="https://movie.douban.com/review/9866542/" rel="nofollow">《年轻的焦虑》</a>的差评。</p><p data-page="0">但由于毕赣对自我的不确定性，以及他未完成的自我建构，让《地球》成为了那些无法产生公平对话者的灾难，这也就难怪这么高的差评率。那些在电影院里抓耳挠腮，却还是不知道该如何界定每一场戏时空关系的观众，其实是某种意义上的弱势群体。顾客永远不该遭受刁难和刁难后的诘难，这是老掉牙的道理，倒也没什么错误。<span style="font-weight: bold;">如果一部电影无法给大多数人带来共情的能力，它也许仍旧是部好电影，却是一个不适合被过高投资、过度产业化的项目。</span></p><div class="image-container image-float-center"><div class="image-wrapper"><img height="auto" src="https://img3.doubanio.com/view/thing_review/l/public/p2315833.jpg" width="1080"/></div></div><p data-page="0">当然，就个人而言，我虽然不那么喜欢这部电影，<span style="font-weight: bold;">还是下意识、也当属必然地选择支持它</span>，甚至要在各个平台都发声支持，也会在朋友圈为它拉人打高分。</p><p data-page="0">因为就算如我上文所言，《地球》在面对几个情况下的危机之后都接连失败了；但我仍然固执地认为，它的存在会给我们的电影市场带来更进一步的可能性。<span style="font-weight: bold;">支持，是我力所能及的一点小事，也符合我对当下“艺术民主性的解放”的认知。</span></p><p data-page="0">艺术民主性的解放，<span style="font-weight: bold;">不意味着</span>艺术家要以受众的全部标准来制作、生产作品，那只会是在表面的和谐下充满了百害，把电影的可能性导向更同质化、甚至更垄断的道路上。 </p><p data-page="0"><span style="font-weight: bold;">它应该更多地意味着双向对话与提升</span>。这是理想的，但也不是不可能的，需要整个行业共同的努力。</p><p data-page="0">也许市场在经历这一次动荡之后，有一些规则可以发生转变——比如，用更理性的态度去对待天时地利人和缺一不可的话题度营造；比如用更大的耐心去对待更多青年导演不够成熟但有其存在意义的电影；比如，更多的艺术电影能采用更为可控的发行和更为合理的制作规划。</p><p data-page="0">最后提一句，这次《地球》面对公众的口碑折戟，在各个方面上都有值得探讨的地方，以上也只是抓了几个我认为重点的方向，而更为具体的理由还有许多许多。欢迎补充交流。</p><p></p> </div> <div class="copyright"> © 本文版权归作者  <a href="https://www.douban.com/people/ruo1996/">徐若风</a>  所有，任何形式转载请联系作者。 </div> </div> <div class="main-author"> </div> <div class="main-panel-useful" data-rid="9869902" data-is_owner="false" data-can_vote="true" data-is_tv="false"> <button class="btn useful_count j a_show_login" data-rid="9869902"> 有用 428 </button> <button class="btn useless_count j a_show_login" data-rid="9869902"> 没用 34 </button> <span class="spoiler not-reported j a_show_login" data-rid="9869902"> 这篇影评有剧透 </span> </div> 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"desc": "\u300a\u5730\u7403\u6700\u540e\u7684\u591c\u665a\u300b\u5728\u5927\u4f17\u5c42\u9762\u6240\u5f15\u53d1\u7684\u55a7\u56a3\uff0c\u4ee4\u6211\u4ea7\u751f\u4e86\u601d\u8003\uff1a \u4f5c\u4e3a\u53d7\u4f17\u7684\u89c2\u4f17\uff0c\u4f55\u4ee5\u6210\u4e3a\u7535\u5f71\u300a\u5730\u7403\u300b\u7684\u5371\u673a\uff1f \u8fd9\u4e5f\u662f\u5728\u300a\u827a\u672f\u793e\u4f1a\u53f2\u300b\u7684\u6700\u540e\u4e00\u7ae0\u6240\u63d0\u51fa\u7684\u95ee\u9898\uff0c\u5f53\u5e74\u8c6a\u6cfd\u5c14\u66fe\u63d0\u53ca\uff0c\u7535\u5f71\u81ea\u8bde...", "pic": "https://img9.doubanio.com/view/thing_review/large/public/p2315825.jpg", "title": "\u89c2\u4f17\uff0c\u4f55\u4ee5\u6210\u4e3a\u300a\u5730\u7403\u300b\u7684\u5371\u673a\uff1f"}"> <div class="sharing-button"> <div class="sharing-douban"> <div class="rec-sec"> <span class="rec"> <a data-user_id="0" href="https://www.douban.com/accounts/register?reason=collect" share-id="9869902" data-mode="plain" data-name="观众，何以成为《地球》的危机？" data-type="com.douban.movie" data-desc="《地球最后的夜晚》在大众层面所引发的喧嚣，令我产生了思考：作为受众的观众，何以成为电影《地球》的危机？这也是在《艺术社会史》的最后一章所提出的问题，当年豪泽尔曾提及，电影自诞..." data-href="https://movie.douban.com/review/9869902/" data-image="https://img9.doubanio.com/view/thing_review/large/public/p2315825.jpg" data-properties="{"href":"http:\/\/movie.douban.com\/subject\/26633257\/","name":"地球最后的夜晚‎ (2018)","uid":"26633257"}" data-redir="https://movie.douban.com/static/dshare_proxy.html" data-text="" data-apikey="" data-curl="" data-count="10" data-object_kind="1012" data-object_id="9869902" data-target_type="rec" data-target_action="0" data-action_props="{"subject_url":"http:\/\/movie.douban.com\/subject\/26633257\/","review_title":"观众，何以成为《地球》的危机？","review_url":"https:\/\/movie.douban.com\/review\/9869902\/","subject_title":"地球最后的夜晚‎ (2018)"}" data-btn_text="转发" data-heading="转发到豆瓣" data-sanity_key="_efd0f" class="j a_show_login lnk-sharing lnk-douban-sharing"> 转发 <span class="rec-num">47</span> </a> </span> </div> </div> <span 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[{"is_folded":false,"has_ref":false,"ref_comment":null,"from":["豆瓣App","https:\/\/www.douban.com\/doubanapp\/"],"author":{"kind":1000,"name":"公主の刷屏時間","url":"https:\/\/www.douban.com\/people\/76496998\/","gender":"F","abstract":"那你去物管啊！———Immanuel Kant\n🇺🇸哲学&艺术史在读\n只会刷屏，搞老婆、吐槽、發瘋。\n請不要連讚和挖墳。\n\n如果你只是想找我写的东西（小說\/哲学\/艺术史）：\n1⃣️Wordpress：http:\/\/notes-from-underground.blog\/ \n2️⃣ao3:saddulldoll\n3️⃣廢文：糖糖糖糖糖糖糖分\n\npome提问箱：sadulldoll\n","avatar":"https://img3.doubanio.com\/icon\/up76496998-63.jpg","signature":"hi～","id":"76496998","uid":"76496998"},"text":"最近看到的最心平气和的一篇关于地球的文。笔芯！","total_replies":2,"photos":[],"entities":{"user_mentions":[],"topics":[],"urls":[],"subject_links":[]},"vote_count":0,"create_time":"2019-01-03 19:50:29","reaction_type":0,"replies":[{"is_folded":false,"has_ref":true,"ref_comment":{"is_folded":false,"has_ref":false,"ref_comment":null,"from":["豆瓣App","https:\/\/www.douban.com\/doubanapp\/"],"author":{"kind":1000,"name":"公主の刷屏時間","url":"https:\/\/www.douban.com\/people\/76496998\/","gender":"F","abstract":"那你去物管啊！———Immanuel Kant\n🇺🇸哲学&艺术史在读\n只会刷屏，搞老婆、吐槽、發瘋。\n請不要連讚和挖墳。\n\n如果你只是想找我写的东西（小說\/哲学\/艺术史）：\n1⃣️Wordpress：http:\/\/notes-from-underground.blog\/ \n2️⃣ao3:saddulldoll\n3️⃣廢文：糖糖糖糖糖糖糖分\n\npome提问箱：sadulldoll\n","avatar":"https://img3.doubanio.com\/icon\/up76496998-63.jpg","signature":"hi～","id":"76496998","uid":"76496998"},"text":"最近看到的最心平气和的一篇关于地球的文。笔芯！","total_replies":2,"photos":[],"entities":{"user_mentions":[],"topics":[],"urls":[],"subject_links":[]},"vote_count":0,"create_time":"2019-01-03 19:50:29","reaction_type":0,"replies":[],"ip_location":"","is_deleted":false,"id":"10288097"},"from":"","author":{"kind":1000,"name":"徐若风","url":"https:\/\/www.douban.com\/people\/ruo1996\/","gender":"M","abstract":"天秤男 · 上升巨蟹\n艺术理论\/电影史\n目前北漂打工中\n\n其他阵地👇\n🧣 https:\/\/weibo.com\/u\/1561884412\n知乎 https:\/\/www.zhihu.com\/people\/fengmovie\n🍠 同名\n公号风影电影\n \n有事请豆邮。","avatar":"https://img9.doubanio.com\/icon\/up52623934-36.jpg","signature":"28.","id":"52623934","uid":"ruo1996"},"text":"谢谢~","total_replies":0,"photos":[],"entities":{"user_mentions":[],"topics":[],"urls":[],"subject_links":[]},"vote_count":0,"create_time":"2019-01-03 19:52:31","reaction_type":0,"replies":[],"ip_location":"","is_deleted":false,"id":"10288106"},{"is_folded":false,"has_ref":true,"ref_comment":{"is_folded":false,"has_ref":false,"ref_comment":null,"from":["豆瓣App","https:\/\/www.douban.com\/doubanapp\/"],"author":{"kind":1000,"name":"公主の刷屏時間","url":"https:\/\/www.douban.com\/people\/76496998\/","gender":"F","abstract":"那你去物管啊！———Immanuel Kant\n🇺🇸哲学&艺术史在读\n只会刷屏，搞老婆、吐槽、發瘋。\n請不要連讚和挖墳。\n\n如果你只是想找我写的东西（小說\/哲学\/艺术史）：\n1⃣️Wordpress：http:\/\/notes-from-underground.blog\/ \n2️⃣ao3:saddulldoll\n3️⃣廢文：糖糖糖糖糖糖糖分\n\npome提问箱：sadulldoll\n","avatar":"https://img3.doubanio.com\/icon\/up76496998-63.jpg","signature":"hi～","id":"76496998","uid":"76496998"},"text":"最近看到的最心平气和的一篇关于地球的文。笔芯！","total_replies":2,"photos":[],"entities":{"user_mentions":[],"topics":[],"urls":[],"subject_links":[]},"vote_count":0,"create_time":"2019-01-03 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23:57:14","reaction_type":0,"replies":[{"is_folded":false,"has_ref":true,"ref_comment":{"is_folded":false,"has_ref":false,"ref_comment":null,"from":["豆瓣App","https:\/\/www.douban.com\/doubanapp\/"],"author":{"kind":1000,"name":"其明","url":"https:\/\/www.douban.com\/people\/141712302\/","gender":"U","abstract":"小茉莉，让我们看云去！\n————————————————————\n热爱年轻，勇敢悲伤\n\n“我们不能在话语里活成一个人，只能在身体上活成自己。”\n\n文化人类学在读","avatar":"https://img3.doubanio.com\/icon\/up141712302-2.jpg","signature":"","id":"141712302","uid":"141712302"},"text":"文章很中肯，眼光很冷峻。毕赣导演从《路边野餐》到《地球最后的夜晚》我觉得他改变了，他的作者意识弱化了，作为一个作者的自信解构了。但作为一个学习影视的大二学生兼贵州人，这部电影给了我太多的感动。","total_replies":1,"photos":[],"entities":{"user_mentions":[],"topics":[],"urls":[],"subject_links":[]},"vote_count":0,"create_time":"2019-01-03 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00:49:29","reaction_type":0,"replies":[],"ip_location":"","is_deleted":false,"id":"10289140"},{"is_folded":false,"has_ref":false,"ref_comment":null,"from":["豆瓣App","https:\/\/www.douban.com\/doubanapp\/"],"author":{"kind":1000,"name":"曹小薇啦啦啦","url":"https:\/\/www.douban.com\/people\/149549151\/","gender":"F","abstract":"","avatar":"https://img2.doubanio.com\/icon\/up149549151-1.jpg","signature":"","id":"149549151","uid":"149549151"},"text":"我个人认为，一部电影是仁者见仁智者见智的，毕老师的这部《地球》确实适合多次观看，但明显有感觉到前半段的叙事相较《路边野餐》对“时间”的叙事有对产业化的妥协。或许目前还没有找到一个平衡的出口。但是对于这次营销下出现的口碑问题，除了电影本身，病毒营销的因素外，确实不乏出现许多品菜人未对食材细嚼慢咽，甚至也没有提前了解菜系就破口大骂，高呼自己被骗，以为是跨年科幻爱情片或将《地球》类比《某公寓》。所以我还是呼吁分级制，类型化的到来。","total_replies":2,"photos":[],"entities":{"user_mentions":[],"topics":[],"urls":[],"subject_links":[]},"vote_count":0,"create_time":"2019-01-04 01:05:08","reaction_type":0,"replies":[{"is_folded":false,"has_ref":true,"ref_comment":{"is_folded":false,"has_ref":false,"ref_comment":null,"from":["豆瓣App","https:\/\/www.douban.com\/doubanapp\/"],"author":{"kind":1000,"name":"曹小薇啦啦啦","url":"https:\/\/www.douban.com\/people\/149549151\/","gender":"F","abstract":"","avatar":"https://img2.doubanio.com\/icon\/up149549151-1.jpg","signature":"","id":"149549151","uid":"149549151"},"text":"我个人认为，一部电影是仁者见仁智者见智的，毕老师的这部《地球》确实适合多次观看，但明显有感觉到前半段的叙事相较《路边野餐》对“时间”的叙事有对产业化的妥协。或许目前还没有找到一个平衡的出口。但是对于这次营销下出现的口碑问题，除了电影本身，病毒营销的因素外，确实不乏出现许多品菜人未对食材细嚼慢咽，甚至也没有提前了解菜系就破口大骂，高呼自己被骗，以为是跨年科幻爱情片或将《地球》类比《某公寓》。所以我还是呼吁分级制，类型化的到来。","total_replies":2,"photos":[],"entities":{"user_mentions":[],"topics":[],"urls":[],"subject_links":[]},"vote_count":0,"create_time":"2019-01-04 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01:11:31","reaction_type":0,"replies":[],"ip_location":"","is_deleted":false,"id":"10289214"},{"is_folded":false,"has_ref":true,"ref_comment":{"is_folded":false,"has_ref":true,"ref_comment":null,"from":["豆瓣App","https:\/\/www.douban.com\/doubanapp\/"],"author":{"kind":1000,"name":"徐若风","url":"https:\/\/www.douban.com\/people\/ruo1996\/","gender":"M","abstract":"天秤男 · 上升巨蟹\n艺术理论\/电影史\n目前北漂打工中\n\n其他阵地👇\n🧣 https:\/\/weibo.com\/u\/1561884412\n知乎 https:\/\/www.zhihu.com\/people\/fengmovie\n🍠 同名\n公号风影电影\n \n有事请豆邮。","avatar":"https://img9.doubanio.com\/icon\/up52623934-36.jpg","signature":"28.","id":"52623934","uid":"ruo1996"},"text":"营销的错位是存在问题，因为一直没把这部电影的非线性结构、梦境这些元素提前扔出来。其实文中提到很多剧情容量更复杂的那些电影，至少都会对观众有提前告知和引导，不至于像你说的，让观众连解谜吃菜的兴趣都没，直接不吃了事。","total_replies":1,"photos":[],"entities":{"user_mentions":[],"topics":[],"urls":[],"subject_links":[]},"vote_count":0,"create_time":"2019-01-04 01:11:31","reaction_type":0,"replies":[],"ip_location":"","is_deleted":false,"id":"10289214"},"from":["豆瓣App","https:\/\/www.douban.com\/doubanapp\/"],"author":{"kind":1000,"name":"嘿嘿","url":"https:\/\/www.douban.com\/people\/4484580\/","gender":"M","abstract":"","avatar":"https://img9.doubanio.com\/icon\/up4484580-5.jpg","signature":"嘿嘿嘿嘿","id":"4484580","uid":"4484580"},"text":"对的，其实从这个角度讲，相比前期的票房营销，《地球》的口碑营销做得就很不到位。抛开一些冠冕堂皇的东西不说，如果《地球》的宣传团队前期能出一些引导性的评论文章，把《地球》包装成“烧脑神作”，可能后面的走势会有所不同。关乎人性了。\n但说回来，《地球》的宣发如若果真这般行为，在我个人的价值体系里才是无异于如今《地球》宣发被抨击的诈骗。\n我直觉毕赣、《地球》团队也好，行事应该还能有一些底线。","total_replies":0,"photos":[],"entities":{"user_mentions":[],"topics":[],"urls":[],"subject_links":[]},"vote_count":0,"create_time":"2019-01-04 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开头及中间吻戏镜头的旋转","total_replies":0,"photos":[],"entities":{"user_mentions":[],"topics":[],"urls":[],"subject_links":[]},"vote_count":0,"create_time":"2019-01-04 13:42:59","reaction_type":0,"replies":[],"ip_location":"","is_deleted":false,"id":"10290546"},{"is_folded":false,"has_ref":false,"ref_comment":null,"from":"","author":{"kind":1000,"name":"踏雪浪子","url":"https:\/\/www.douban.com\/people\/1415203\/","gender":"","abstract":" intj\n外表平静 \n内心狂野 \n一半是海水\n一半是火焰\n在理想主义与虚无主义间摇摆\n ","avatar":"https://img3.doubanio.com\/icon\/up1415203-7.jpg","signature":"一半是海水一半是火焰","id":"1415203","uid":"1415203"},"text":"举得文牧野的例子，感觉意思是毕赣应该向文牧野学习。这点我不太赞同，《我不是药神》我也喜欢，但除了题材上的突破，说实话也没有太多创新感、艺术感和惊喜。《地球最后的夜晚》虽然存在种种不足和缺点，但给我的震撼、美感、独特，却是《我不是药神》所远远比不上的。基本是一个电影工匠和一个电影艺术家的区别，哪怕这个艺术家还不太成熟。我只能说，毕赣自己去超越自己，自己去完善自己就好。真不用去学《我不是药神》","total_replies":1,"photos":[],"entities":{"user_mentions":[],"topics":[],"urls":[],"subject_links":[]},"vote_count":0,"create_time":"2019-01-04 16:46:02","reaction_type":0,"replies":[{"is_folded":false,"has_ref":true,"ref_comment":{"is_folded":false,"has_ref":false,"ref_comment":null,"from":"","author":{"kind":1000,"name":"踏雪浪子","url":"https:\/\/www.douban.com\/people\/1415203\/","gender":"","abstract":" intj\n外表平静 \n内心狂野 \n一半是海水\n一半是火焰\n在理想主义与虚无主义间摇摆\n ","avatar":"https://img3.doubanio.com\/icon\/up1415203-7.jpg","signature":"一半是海水一半是火焰","id":"1415203","uid":"1415203"},"text":"举得文牧野的例子，感觉意思是毕赣应该向文牧野学习。这点我不太赞同，《我不是药神》我也喜欢，但除了题材上的突破，说实话也没有太多创新感、艺术感和惊喜。《地球最后的夜晚》虽然存在种种不足和缺点，但给我的震撼、美感、独特，却是《我不是药神》所远远比不上的。基本是一个电影工匠和一个电影艺术家的区别，哪怕这个艺术家还不太成熟。我只能说，毕赣自己去超越自己，自己去完善自己就好。真不用去学《我不是药神》","total_replies":1,"photos":[],"entities":{"user_mentions":[],"topics":[],"urls":[],"subject_links":[]},"vote_count":0,"create_time":"2019-01-04 16:46:02","reaction_type":0,"replies":[],"ip_location":"","is_deleted":false,"id":"10291085"},"from":["豆瓣App","https:\/\/www.douban.com\/doubanapp\/"],"author":{"kind":1000,"name":"徐若风","url":"https:\/\/www.douban.com\/people\/ruo1996\/","gender":"M","abstract":"天秤男 · 上升巨蟹\n艺术理论\/电影史\n目前北漂打工中\n\n其他阵地👇\n🧣 https:\/\/weibo.com\/u\/1561884412\n知乎 https:\/\/www.zhihu.com\/people\/fengmovie\n🍠 同名\n公号风影电影\n \n有事请豆邮。","avatar":"https://img9.doubanio.com\/icon\/up52623934-36.jpg","signature":"28.","id":"52623934","uid":"ruo1996"},"text":"我不是这个意思，而是说他在坚定作者身份时方向感不明确，你似乎理解错了。我完全没有要比较这两部电影的意思。","total_replies":0,"photos":[],"entities":{"user_mentions":[],"topics":[],"urls":[],"subject_links":[]},"vote_count":0,"create_time":"2019-01-04 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21:16:28","reaction_type":0,"replies":[],"ip_location":"","is_deleted":false,"id":"10299392"},"from":"","author":{"kind":1000,"name":"徐若风","url":"https:\/\/www.douban.com\/people\/ruo1996\/","gender":"M","abstract":"天秤男 · 上升巨蟹\n艺术理论\/电影史\n目前北漂打工中\n\n其他阵地👇\n🧣 https:\/\/weibo.com\/u\/1561884412\n知乎 https:\/\/www.zhihu.com\/people\/fengmovie\n🍠 同名\n公号风影电影\n \n有事请豆邮。","avatar":"https://img9.doubanio.com\/icon\/up52623934-36.jpg","signature":"28.","id":"52623934","uid":"ruo1996"},"text":"我不认为毕赣的这部电影是全然没有故事或不为了讲故事之类，只是为了表现他的思考。相反，我觉得这部电影是有故事性甚至是类型化一面的。我们用不着过分强调商业、艺术的分野，也不用直接把诺兰打到“do everyting right”的境地去。其实，《星际穿越》、《敦刻尔克》也处在不断地建构时间-空间的多样性上，并没有比《地球》的时间组织低劣到哪里去。那么在这一层面上，又何必谈二者受众品味的必然差异呢？","total_replies":0,"photos":[],"entities":{"user_mentions":[],"topics":[],"urls":[],"subject_links":[]},"vote_count":0,"create_time":"2019-01-06 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\n有事请豆邮。","avatar":"https://img9.doubanio.com\/icon\/up52623934-36.jpg","signature":"28.","id":"52623934","uid":"ruo1996"},"text":"还是这句话吧，我不认为观众会丧失对看不懂的电影的兴趣。很多审美难度更高、剧情线索更复杂隐晦的片都能让大量观众给出好评(哪怕非得要拿大卫林奇举例，穆赫兰道在豆瓣也有35w人给出极高分；很多非线性的、碎片化意识流电影中也有很多能获得大量好评的)。\n此外我的意思还是在于说，既然你要在产业体系下拍一部这样的电影，就必须选择面对这个消费社会。这是毕赣的选择，没人逼迫他，况且他的钱也都源自于每个受众身上，批判受众有什么用呢？","total_replies":0,"photos":[],"entities":{"user_mentions":[],"topics":[],"urls":[],"subject_links":[]},"vote_count":0,"create_time":"2019-01-07 00:05:08","reaction_type":0,"replies":[],"ip_location":"","is_deleted":false,"id":"10300153"},{"is_folded":false,"has_ref":true,"ref_comment":{"is_folded":false,"has_ref":true,"ref_comment":null,"from":["豆瓣App","https:\/\/www.douban.com\/doubanapp\/"],"author":{"kind":1000,"name":"徐若风","url":"https:\/\/www.douban.com\/people\/ruo1996\/","gender":"M","abstract":"天秤男 · 上升巨蟹\n艺术理论\/电影史\n目前北漂打工中\n\n其他阵地👇\n🧣 https:\/\/weibo.com\/u\/1561884412\n知乎 https:\/\/www.zhihu.com\/people\/fengmovie\n🍠 同名\n公号风影电影\n \n有事请豆邮。","avatar":"https://img9.doubanio.com\/icon\/up52623934-36.jpg","signature":"28.","id":"52623934","uid":"ruo1996"},"text":"还是这句话吧，我不认为观众会丧失对看不懂的电影的兴趣。很多审美难度更高、剧情线索更复杂隐晦的片都能让大量观众给出好评(哪怕非得要拿大卫林奇举例，穆赫兰道在豆瓣也有35w人给出极高分；很多非线性的、碎片化意识流电影中也有很多能获得大量好评的)。\n此外我的意思还是在于说，既然你要在产业体系下拍一部这样的电影，就必须选择面对这个消费社会。这是毕赣的选择，没人逼迫他，况且他的钱也都源自于每个受众身上，批判受众有什么用呢？","total_replies":1,"photos":[],"entities":{"user_mentions":[],"topics":[],"urls":[],"subject_links":[]},"vote_count":0,"create_time":"2019-01-07 00:05:08","reaction_type":0,"replies":[],"ip_location":"","is_deleted":false,"id":"10300153"},"from":["豆瓣App","https:\/\/www.douban.com\/doubanapp\/"],"author":{"kind":1000,"name":"Lord 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23:14:05","reaction_type":0,"replies":[],"ip_location":"","is_deleted":false,"id":"10341643"},{"is_folded":false,"has_ref":false,"ref_comment":null,"from":["豆瓣App","https:\/\/www.douban.com\/doubanapp\/"],"author":{"kind":1000,"name":"山哥大卫","url":"https:\/\/www.douban.com\/people\/146879987\/","gender":"U","abstract":"","avatar":"https://img2.doubanio.com\/icon\/up146879987-1.jpg","signature":"","id":"146879987","uid":"146879987"},"text":"我迟到半小时，看了15分钟，期间观感很好，虽然还不太清楚具体说什么，但喜欢电影的色调，节奏和构图（比如汤唯站在门前的镜头），喜欢演员的表演，喜欢呈现的细节（比如水杯桌边跌落的镜头）。但，之后被朋友拖出去吃饭了…我一直郁闷没能全部看。我能理解许多人不喜欢这片子，但不理解人们为何不宽容，充满着戾气，因为被哄进电影院看这样一部艺术电影就窝火着打差评？\n平心而论，我虽然只看了15分钟，但觉得这电影客观地讲不太可能是烂片，一部烂片不可能有我所看到的那15分钟的呈现。我觉得是观众太不淡定了。是观影群体出现了问题。别以为观众就是对的，迎合观众就是好的。\n我认同作者说不太喜欢这部影片，但会拉人给高分。我基本能分清烂片和不喜欢这种风格的电影，是不同的观感表述。那么问题来了，观众用脚投票只是因为被营销所骗？那这种情绪化的喷发，是否不够理性？那有多少人还能比较客观和冷静地评判电影？\n我准备乘还没下线，再进影院，完整看这部《地球》。然后再看看观感是否不同。是否我也给低分。","total_replies":0,"photos":[],"entities":{"user_mentions":[],"topics":[],"urls":[],"subject_links":[]},"vote_count":0,"create_time":"2019-01-19 07:30:47","reaction_type":0,"replies":[],"ip_location":"","is_deleted":false,"id":"10342535"},{"is_folded":false,"has_ref":false,"ref_comment":null,"from":["豆瓣App","https:\/\/www.douban.com\/doubanapp\/"],"author":{"kind":1000,"name":"幽人空山","url":"https:\/\/www.douban.com\/people\/151208439\/","gender":"","abstract":"","avatar":"https://img2.doubanio.com\/icon\/up151208439-1.jpg","signature":"","id":"151208439","uid":"151208439"},"text":"以市场的角度来看待艺术电影，就像是大众的求神拜佛，永远是功利心蒙蔽了智慧。\n地球最后的夜晚是一部体验电影，不管以什么方式运作，都不会改变这部电影的本质。观众也是需要启蒙的。","total_replies":0,"photos":[],"entities":{"user_mentions":[],"topics":[],"urls":[],"subject_links":[]},"vote_count":0,"create_time":"2019-01-19 09:00:57","reaction_type":0,"replies":[],"ip_location":"","is_deleted":false,"id":"10342641"},{"is_folded":false,"has_ref":false,"ref_comment":null,"from":["豆瓣App","https:\/\/www.douban.com\/doubanapp\/"],"author":{"kind":1000,"name":"徐若风","url":"https:\/\/www.douban.com\/people\/ruo1996\/","gender":"M","abstract":"天秤男 · 上升巨蟹\n艺术理论\/电影史\n目前北漂打工中\n\n其他阵地👇\n🧣 https:\/\/weibo.com\/u\/1561884412\n知乎 https:\/\/www.zhihu.com\/people\/fengmovie\n🍠 同名\n公号风影电影\n \n有事请豆邮。","avatar":"https://img9.doubanio.com\/icon\/up52623934-36.jpg","signature":"28.","id":"52623934","uid":"ruo1996"},"text":"对有些也许误解了这篇文章的回复做个回复：我这篇切入的并非市场角度，也不是市场与艺术对立之类，这反而恰恰是所我反对的。其实在开头就提出了，这篇是社会学和文化研究视角，是想追问为什么电影(其实不仅仅这一部)，必须面对非艺术受众的观众，这是个不得不面对是问题。","total_replies":0,"photos":[],"entities":{"user_mentions":[],"topics":[],"urls":[],"subject_links":[]},"vote_count":0,"create_time":"2019-01-19 11:27:33","reaction_type":0,"replies":[],"ip_location":"","is_deleted":false,"id":"10343029"},{"is_folded":false,"has_ref":false,"ref_comment":null,"from":["豆瓣App","https:\/\/www.douban.com\/doubanapp\/"],"author":{"kind":1000,"name":"ALing","url":"https:\/\/www.douban.com\/people\/69924596\/","gender":"F","abstract":"也无风檐上却见樱花纷纷飘落满天夕照晚钟幽幽催人伤悲\n\nweibo: 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\n有事请豆邮。","uid":"ruo1996","is_friend":false,"signature":"28.","url":"https:\/\/www.douban.com\/people\/ruo1996\/","gender":"M","id":"52623934","avatar":"https://img9.doubanio.com\/icon\/up52623934-36.jpg","name":"徐若风"}, 'target': {"is_book_jury_review":false,"kind":1012,"reply_limit":"A","hidden_nonfriend_comments":false,"forbidden_comment_message":"","id":"9869902","can_add_comment":false}, 'options': { 'only_comment_at_the_end_of_pages': false, 'enable_comment_sync_to_status': true, 'can_upload_file': true, 'report_type': 'subject,comment' }, 'needEscape': true } </script> </div> <div class="aside">  <div id="dale_movie_review_top_right"></div> <div id="dale_movie_review_middle_mini"></div> <div id="dale_movie_review_right_guess_you_like"></div>  <div class="sidebar-info-wrapper"> <div class="sidebar-copy"> </div> <div class="subject-title"> <a href="https://movie.douban.com/subject/26633257/">> 地球最后的夜晚</a> </div> <div class="subject-img"> <a href="https://movie.douban.com/subject/26633257/"> <img alt="地球最后的夜晚" title="地球最后的夜晚" src="https://img1.doubanio.com/view/photo/s_ratio_poster/public/p2522256119.jpg" rel="v:image"> </a> </div> <div class="subject-info movie-info"> <ul class="info-list"> <li class="info-item"> <span class="info-item-key">导演:</span> <span class="info-item-val">毕赣</span> </li> <li class="info-item"> <span class="info-item-key">主演:</span> <span class="info-item-val">汤唯 / 黄觉 / 张艾嘉</span> </li> <li class="info-item"> <span class="info-item-key">类型:</span> <span class="info-item-val">剧情 / 爱情 / 悬疑</span> </li> <li class="info-item"> <span class="info-item-key">地区:</span> <span class="info-item-val">中国大陆 / 法国</span> </li> <li class="info-item"> <span class="info-item-key">上映:</span> <span class="info-item-val">2018-05-15(戛纳电影节) / 2018-12-31(中国大陆)</span> </li> </ul> </div> </div> <div id="dale_movie_review_bottom_right"></div> </div> <div class="extra"> </div> </div> </div> <div id="footer"> <div 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