CINXE.COM

<!DOCTYPE html><html data-wf-domain="www.lunio.ai" data-wf-page="66916e5acef29ed72641a426" data-wf-site="66916e5acef29ed72641a41d" lang="en" data-wf-locale="en"><head><meta charset="utf-8"/><title>The Lunio blog – articles on paid media and performance marketing</title><meta content="The Lunio blog is home to articles from our team and partners covering paid media tactics, performance marketing strategies, ad network news and much more." name="description"/><meta content="The Lunio blog – articles on paid media and performance marketing" property="og:title"/><meta content="The Lunio blog is home to articles from our team and partners covering paid media tactics, performance marketing strategies, ad network news and much more." property="og:description"/><meta content="https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/66ceccdad7838ee9798c1b53_Website%20meta%20image%20-%20generic%20Lunio%201.png" property="og:image"/><meta content="The Lunio blog – articles on paid media and performance marketing" property="twitter:title"/><meta content="The Lunio blog is home to articles from our team and partners covering paid media tactics, performance marketing strategies, ad network news and much more." property="twitter:description"/><meta content="https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/66ceccdad7838ee9798c1b53_Website%20meta%20image%20-%20generic%20Lunio%201.png" property="twitter:image"/><meta property="og:type" content="website"/><meta content="summary_large_image" name="twitter:card"/><meta content="width=device-width, initial-scale=1" name="viewport"/><meta content="JsPJwLS6jyPOTfkWx8FIwb0fgT9CROFoOn7EQNdt_3E" name="google-site-verification"/><link href="https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/css/lunio-ai.72dc6e6da.min.css" rel="stylesheet" type="text/css"/><link href="https://fonts.googleapis.com" rel="preconnect"/><link href="https://fonts.gstatic.com" rel="preconnect" crossorigin="anonymous"/><script src="https://ajax.googleapis.com/ajax/libs/webfont/1.6.26/webfont.js" type="text/javascript"></script><script type="text/javascript">WebFont.load({ google: { families: ["Poppins:300,regular,500,600,700,800"] }});</script><script type="text/javascript">!function(o,c){var n=c.documentElement,t=" w-mod-";n.className+=t+"js",("ontouchstart"in o||o.DocumentTouch&&c instanceof DocumentTouch)&&(n.className+=t+"touch")}(window,document);</script><link href="https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/66979d988ec13459ef60dda4_Group%2017.png" rel="shortcut icon" type="image/x-icon"/><link href="https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/66979d9bebc3b53c5bc22ded_Group%2018.png" rel="apple-touch-icon"/> <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-T6GQD6H');</script>  <script type="text/javascript"> _linkedin_partner_id = "176345"; window._linkedin_data_partner_ids = window._linkedin_data_partner_ids || []; window._linkedin_data_partner_ids.push(_linkedin_partner_id); </script><script type="text/javascript"> (function(l) { if (!l){window.lintrk = function(a,b){window.lintrk.q.push([a,b])}; window.lintrk.q=[]} var s = document.getElementsByTagName("script")[0]; var b = document.createElement("script"); b.type = "text/javascript";b.async = true; b.src = "https://snap.licdn.com/li.lms-analytics/insight.min.js"; s.parentNode.insertBefore(b, s);})(window.lintrk); </script> <noscript> <img height="1" width="1" style="display:none;" alt="" src="https://px.ads.linkedin.com/collect/?pid=176345&fmt=gif" /> </noscript>  <script async src="https://www.googletagmanager.com/gtag/js?id=G-6EQT901FS6"></script> <script> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-6EQT901FS6'); </script>  <script type="text/javascript" id="hs-script-loader" async defer src="//js-eu1.hs-scripts.com/143148669.js"></script>   <script> (function(h,o,t,j,a,r){ h.hj=h.hj||function(){(h.hj.q=h.hj.q||[]).push(arguments)}; h._hjSettings={hjid:5078297,hjsv:6}; a=o.getElementsByTagName('head')[0]; r=o.createElement('script');r.async=1; r.src=t+h._hjSettings.hjid+j+h._hjSettings.hjsv; a.appendChild(r); })(window,document,'https://static.hotjar.com/c/hotjar-','.js?sv='); </script> <script>(function(){"use strict";function e(t){var r=t.head;if(!r)return;var i=t.querySelector('script[src="https://js.storylane.io/js/v2/storylane.js"]'),n=t.querySelector('script[src="https://js.storylane.io/js/v1/storylane.js"]');if(i||n)return;var s=t.createElement("script");s.type="text/javascript",s.async=!0,s.src="https://js.storylane.io/js/v2/storylane.js",r.appendChild(s)}e(window.document)})();</script>  <script async src="https://cdn.jsdelivr.net/npm/@finsweet/attributes-cmsslider@1/cmsslider.js"></script> <style> textarea:focus, input:focus{ outline: none; } table { width: 100%; overflow: auto; } td { border-style: none solid; border-width: 4px; border-color: var(--white); padding: 16px } th { border: 4px solid var(--white); background-color: var(--faint-purple); padding: 12px } table tr:nth-child(2n) { background: #FAF8FB; } table tr:first-child { background: var(--faint-purple); } </style> <script async src="https://cdn.jsdelivr.net/npm/@finsweet/attributes-cmsfilter@1/cmsfilter.js"></script>  <script async src="https://cdn.jsdelivr.net/npm/@finsweet/attributes-cmsload@1/cmsload.js"></script></head><body><div data-collapse="medium" data-animation="default" data-duration="400" data-easing="ease" data-easing2="ease" role="banner" class="nav-bar w-nav"><div class="nav-container w-container"><div class="logo-div"><a href="/" class="nav-logo w-inline-block"><img width="137" src="https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/669172631ed981e9ab20d868_Logo.svg" alt="Lunio White Logo" class="logo"/></a></div><nav role="navigation" class="nav-content w-nav-menu"><div class="nav-menu"><a href="/" class="nav-link w-nav-link">Home</a><div data-delay="0" data-hover="true" class="dropdown w-dropdown"><div class="nav-dropdown w-dropdown-toggle"><div class="dropdown-toggle-text mobile">Solutions</div><a href="/solutions" class="dropdown-toggle-text link">Solutions</a><div class="dropdown-arrow w-icon-dropdown-toggle"></div></div><nav class="dropdown-list horizontal w-dropdown-list"><div><a href="/solutions/paid-search" class="nav-dropdown-link w-dropdown-link">Paid search</a><a href="/solutions/paid-social" class="nav-dropdown-link w-dropdown-link">Paid social</a><a href="/solutions/display-ads" class="nav-dropdown-link w-dropdown-link">Display ads</a><a href="/solutions/performance-max" class="nav-dropdown-link w-dropdown-link">Performance Max</a><a href="/solutions" class="nav-dropdown-link w-dropdown-link">Explore all channels</a></div><div class="nav-dropdown-column-featured hidden"><div class="nav-dropdown-title-tag">Featured</div><a href="/blog/voice-search-marketing" class="featured-blog-post-nav w-inline-block"><h2 class="paragraph medium"><strong>Voice Search Marketing: ‘Hey Siri, Increase My ROAS’</strong></h2><img sizes="100vw" srcset="https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/66c5a459724b3faa5eabffbf_66ba208f9a01a069eea23f6e_download-p-500.png 500w, https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/66c5a459724b3faa5eabffbf_66ba208f9a01a069eea23f6e_download-p-800.png 800w, https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/66c5a459724b3faa5eabffbf_66ba208f9a01a069eea23f6e_download.png 1046w" alt="" src="https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/66c5a459724b3faa5eabffbf_66ba208f9a01a069eea23f6e_download.png" class="featured-nav-image"/><div class="purple-arrow-link">Read now</div></a></div></nav></div><a href="/pricing" class="nav-link w-nav-link">Pricing</a><div data-delay="0" data-hover="true" class="dropdown w-dropdown"><div class="nav-dropdown w-dropdown-toggle"><div class="dropdown-toggle-text mobile">Resources</div><a href="/resource-library" class="dropdown-toggle-text link">Resources</a><div class="dropdown-arrow w-icon-dropdown-toggle"></div></div><nav class="dropdown-list horizontal w-dropdown-list"><div class="nav-dropdown-link-list"><a href="/resource-library" class="nav-dropdown-link w-dropdown-link">Resource library</a><a href="/success-stories" class="nav-dropdown-link w-dropdown-link">Customer stories</a><a href="/tools-and-reports" class="nav-dropdown-link w-dropdown-link">Tools and reports</a><a href="/blog" aria-current="page" class="nav-dropdown-link w-dropdown-link w--current">Blog</a><a href="/glossary" class="nav-dropdown-link w-dropdown-link">Glossary</a><a href="/podcast" class="nav-dropdown-link w-dropdown-link">Podcasts</a><a href="/webinars-and-events" class="nav-dropdown-link w-dropdown-link">Webinars and events</a><a href="https://demo.lunio.ai/share/vd6va6v8bznp" target="_blank" class="nav-dropdown-link w-dropdown-link">Take a product tour</a></div><div class="nav-dropdown-column-featured"><div class="nav-dropdown-title-tag">Featured</div><a href="https://www.lunio.ai/blog/audience-exclusions-google-meta" class="featured-blog-post-nav w-inline-block"><h2 class="paragraph medium"><strong>Audience exclusions: 11 targeting tips (Google Ads and Meta)</strong></h2><img loading="lazy" src="https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/6718b087cc349b5798614dd0_Featured%20blog%20image.avif" alt="" class="featured-nav-image"/><div class="purple-arrow-link">Read now</div></a></div></nav></div><div data-delay="0" data-hover="true" class="dropdown w-dropdown"><div class="nav-dropdown w-dropdown-toggle"><div class="dropdown-toggle-text">Company</div><div class="dropdown-arrow w-icon-dropdown-toggle"></div></div><nav class="dropdown-list w-dropdown-list"><a href="/about-us" class="nav-dropdown-link w-dropdown-link">About us</a><a href="/careers" class="nav-dropdown-link w-dropdown-link">Careers</a><a href="/news" class="nav-dropdown-link w-dropdown-link">News</a><a href="/partners" class="nav-dropdown-link w-dropdown-link">Partners</a></nav></div></div><div class="nav-cta-button-container"><a href="https://dashboard.lunio.ai/login" class="nav-link-2 w-nav-link">Login</a><a href="https://demo.lunio.ai/share/0wgvuola8rxi" target="_blank" class="nav-link-2 w-nav-link">Take a tour</a><a href="/talk-to-sales" class="nav-link primary w-nav-link">Get started</a></div></nav><div class="menu-button w-nav-button"><img width="29" loading="lazy" alt="" src="https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/6697ca6394168f570a22c2a9_fi-rr-menu-burger.svg" class="menu-icon"/></div></div></div><div class="section"><div class="container w-container"><div class="text-box _800px"><h1 class="heading large-h1 no-margin">The Lunio blog</h1></div><div class="spacer _80"></div><div class="content-ends"><h2 class="heading h2 no-margin">Featured</h2></div><div class="w-layout-grid tight-resources-grid"><div class="w-dyn-list"><div role="list" class="featured-post-list w-dyn-items"><div role="listitem" class="featured-post-item w-dyn-item"><a href="/blog/landing-page-conversion-rate-tips" class="resource-card w-inline-block"><div class="card-text-box"><div class="inline-text-box no-margin"><div class="paragraph">Feb 26, 2025</div><div class="paragraph"> • </div><div class="paragraph">Ben Harris</div></div><h3 class="heading h2">How landing pages affect ad conversion rate (w/ ROAS-boosting tips)</h3><div class="light-purple-arrow-link">Read now</div></div><img alt="How landing pages affect ad conversion rate (w/ ROAS-boosting tips)" src="https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/67bdf3983459c783b709798f_chris%20nightingale%20(2).png" sizes="(max-width: 479px) 100vw, (max-width: 767px) 92vw, (max-width: 991px) 94vw, 45vw" srcset="https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/67bdf3983459c783b709798f_chris%20nightingale%20(2)-p-500.png 500w, https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/67bdf3983459c783b709798f_chris%20nightingale%20(2)-p-800.png 800w, https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/67bdf3983459c783b709798f_chris%20nightingale%20(2)-p-1080.png 1080w, https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/67bdf3983459c783b709798f_chris%20nightingale%20(2)-p-1600.png 1600w, https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/67bdf3983459c783b709798f_chris%20nightingale%20(2)-p-2000.png 2000w, https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/67bdf3983459c783b709798f_chris%20nightingale%20(2).png 2400w" class="card-thumbnail"/></a></div></div></div><div class="tight-resource-grid-wrapper w-dyn-list"><div role="list" class="tight-resource-list w-dyn-items"><div role="listitem" class="w-dyn-item"><a href="/blog/value-based-bidding" class="horizontal-resource-card w-inline-block"><div class="card-text-box"><div class="inline-text-box no-margin"><div class="paragraph">Feb 25, 2025</div></div><h3 class="paragraph medium regular">Value-based bidding: How to get it right & maximise lead gen profit [Webinar]</h3><div class="light-purple-arrow-link">Read now</div></div><img alt="Value-based bidding: How to get it right & maximise lead gen profit [Webinar]" src="https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/67bc629de3e5760542e351ef_Webinar%20Blog%20Header%20Value%20based%20bidding.png" sizes="(max-width: 991px) 100vw, 20vw" srcset="https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/67bc629de3e5760542e351ef_Webinar%20Blog%20Header%20Value%20based%20bidding-p-500.png 500w, https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/67bc629de3e5760542e351ef_Webinar%20Blog%20Header%20Value%20based%20bidding-p-800.png 800w, https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/67bc629de3e5760542e351ef_Webinar%20Blog%20Header%20Value%20based%20bidding-p-1080.png 1080w, https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/67bc629de3e5760542e351ef_Webinar%20Blog%20Header%20Value%20based%20bidding-p-1600.png 1600w, https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/67bc629de3e5760542e351ef_Webinar%20Blog%20Header%20Value%20based%20bidding-p-2000.png 2000w, https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/67bc629de3e5760542e351ef_Webinar%20Blog%20Header%20Value%20based%20bidding.png 2179w" class="card-thumbnail stretch"/></a></div><div role="listitem" class="w-dyn-item"><a href="/blog/dynamic-search-ads-competitor-research" class="horizontal-resource-card w-inline-block"><div class="card-text-box"><div class="inline-text-box no-margin"><div class="paragraph">Feb 19, 2025</div></div><h3 class="paragraph medium regular">Dynamic Search Ads: The best PPC competitor research tool?</h3><div class="light-purple-arrow-link">Read now</div></div><img alt="Dynamic Search Ads: The best PPC competitor research tool?" src="https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/67b47e29502ffa8154f78b41_navah%20hopkins%20(2).png" sizes="(max-width: 991px) 100vw, 20vw" srcset="https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/67b47e29502ffa8154f78b41_navah%20hopkins%20(2)-p-500.png 500w, https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/67b47e29502ffa8154f78b41_navah%20hopkins%20(2)-p-800.png 800w, https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/67b47e29502ffa8154f78b41_navah%20hopkins%20(2)-p-1080.png 1080w, https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/67b47e29502ffa8154f78b41_navah%20hopkins%20(2)-p-1600.png 1600w, https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/67b47e29502ffa8154f78b41_navah%20hopkins%20(2)-p-2000.png 2000w, https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/67b47e29502ffa8154f78b41_navah%20hopkins%20(2).png 2400w" class="card-thumbnail stretch"/></a></div><div role="listitem" class="w-dyn-item"><a href="/blog/conversion-values-for-lead-gen" class="horizontal-resource-card w-inline-block"><div class="card-text-box"><div class="inline-text-box no-margin"><div class="paragraph">Feb 12, 2025</div></div><h3 class="paragraph medium regular">Optimize lead gen campaigns by setting the right Conversion Values</h3><div class="light-purple-arrow-link">Read now</div></div><img alt="Optimize lead gen campaigns by setting the right Conversion Values" src="https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/67ab4a8e652dec4caa87bb6b_soctt%20carruthers.png" sizes="(max-width: 991px) 100vw, 20vw" srcset="https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/67ab4a8e652dec4caa87bb6b_soctt%20carruthers-p-500.png 500w, https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/67ab4a8e652dec4caa87bb6b_soctt%20carruthers-p-800.png 800w, https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/67ab4a8e652dec4caa87bb6b_soctt%20carruthers-p-1080.png 1080w, https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/67ab4a8e652dec4caa87bb6b_soctt%20carruthers-p-1600.png 1600w, https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/67ab4a8e652dec4caa87bb6b_soctt%20carruthers-p-2000.png 2000w, https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/67ab4a8e652dec4caa87bb6b_soctt%20carruthers.png 2400w" class="card-thumbnail stretch"/></a></div></div></div></div></div></div><div class="section medium"><div class="container w-container"><h2 class="heading h2">Browse all blog articles</h2><div fs-cmsfilter-element="filters" class="header-with-filters w-form"><form id="wf-form-Search" name="wf-form-Search" data-name="Search" method="get" class="filters-form" data-wf-page-id="66916e5acef29ed72641a426" data-wf-element-id="51f147d6-05c1-a8d9-3515-e6dba71697b7"><div class="filters-form"><div data-delay="0" data-hover="true" class="collection-filter w-dropdown"><div class="filter-toggle w-dropdown-toggle"><img loading="lazy" src="https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/66b48e157c22a8226641ee99_Vector.svg" alt="" class="dropdown-icon-2"/><div id="industryLabel" class="filter-text">Topic</div></div><nav class="filter-list w-dropdown-list"><div class="filters-group"><div class="w-dyn-list"><div role="list" class="w-dyn-items"><div role="listitem" class="w-dyn-item"><label class="w-checkbox fs_checkbox-2_field"><div class="w-checkbox-input w-checkbox-input--inputType-custom fs_checkbox-2_button"></div><input id="Checkbox-2-1" type="checkbox" name="Checkbox-2-1" data-name="Checkbox 2-1" style="opacity:0;position:absolute;z-index:-1"/><span fs-cmsfilter-field="topic" class="fs_checkbox-2_label w-form-label" for="Checkbox-2-1">Ad platforms & networks</span></label></div><div role="listitem" class="w-dyn-item"><label class="w-checkbox fs_checkbox-2_field"><div class="w-checkbox-input w-checkbox-input--inputType-custom fs_checkbox-2_button"></div><input id="Checkbox-2-1" type="checkbox" name="Checkbox-2-1" data-name="Checkbox 2-1" style="opacity:0;position:absolute;z-index:-1"/><span fs-cmsfilter-field="topic" class="fs_checkbox-2_label w-form-label" for="Checkbox-2-1">Ad quality</span></label></div><div role="listitem" class="w-dyn-item"><label class="w-checkbox fs_checkbox-2_field"><div class="w-checkbox-input w-checkbox-input--inputType-custom fs_checkbox-2_button"></div><input id="Checkbox-2-1" type="checkbox" name="Checkbox-2-1" data-name="Checkbox 2-1" style="opacity:0;position:absolute;z-index:-1"/><span fs-cmsfilter-field="topic" class="fs_checkbox-2_label w-form-label" for="Checkbox-2-1">Advanced PPC strategies</span></label></div><div role="listitem" class="w-dyn-item"><label class="w-checkbox fs_checkbox-2_field"><div class="w-checkbox-input w-checkbox-input--inputType-custom fs_checkbox-2_button"></div><input id="Checkbox-2-1" type="checkbox" name="Checkbox-2-1" data-name="Checkbox 2-1" style="opacity:0;position:absolute;z-index:-1"/><span fs-cmsfilter-field="topic" class="fs_checkbox-2_label w-form-label" for="Checkbox-2-1">Al & automation</span></label></div><div role="listitem" class="w-dyn-item"><label class="w-checkbox fs_checkbox-2_field"><div class="w-checkbox-input w-checkbox-input--inputType-custom fs_checkbox-2_button"></div><input id="Checkbox-2-1" type="checkbox" name="Checkbox-2-1" data-name="Checkbox 2-1" style="opacity:0;position:absolute;z-index:-1"/><span fs-cmsfilter-field="topic" class="fs_checkbox-2_label w-form-label" for="Checkbox-2-1">Conversion rate optimization</span></label></div><div role="listitem" class="w-dyn-item"><label class="w-checkbox fs_checkbox-2_field"><div class="w-checkbox-input w-checkbox-input--inputType-custom fs_checkbox-2_button"></div><input id="Checkbox-2-1" type="checkbox" name="Checkbox-2-1" data-name="Checkbox 2-1" style="opacity:0;position:absolute;z-index:-1"/><span fs-cmsfilter-field="topic" class="fs_checkbox-2_label w-form-label" for="Checkbox-2-1">Invalid traffic & ad fraud</span></label></div><div role="listitem" class="w-dyn-item"><label class="w-checkbox fs_checkbox-2_field"><div class="w-checkbox-input w-checkbox-input--inputType-custom fs_checkbox-2_button"></div><input id="Checkbox-2-1" type="checkbox" name="Checkbox-2-1" data-name="Checkbox 2-1" style="opacity:0;position:absolute;z-index:-1"/><span fs-cmsfilter-field="topic" class="fs_checkbox-2_label w-form-label" for="Checkbox-2-1">Measurement & analytics</span></label></div><div role="listitem" class="w-dyn-item"><label class="w-checkbox fs_checkbox-2_field"><div class="w-checkbox-input w-checkbox-input--inputType-custom fs_checkbox-2_button"></div><input id="Checkbox-2-1" type="checkbox" name="Checkbox-2-1" data-name="Checkbox 2-1" style="opacity:0;position:absolute;z-index:-1"/><span fs-cmsfilter-field="topic" class="fs_checkbox-2_label w-form-label" for="Checkbox-2-1">Paid media fundamentals</span></label></div><div role="listitem" class="w-dyn-item"><label class="w-checkbox fs_checkbox-2_field"><div class="w-checkbox-input w-checkbox-input--inputType-custom fs_checkbox-2_button"></div><input id="Checkbox-2-1" type="checkbox" name="Checkbox-2-1" data-name="Checkbox 2-1" style="opacity:0;position:absolute;z-index:-1"/><span fs-cmsfilter-field="topic" class="fs_checkbox-2_label w-form-label" for="Checkbox-2-1">Product</span></label></div></div></div></div></nav></div><input class="search-bar w-input" maxlength="256" name="Search" fs-cmsfilter-field="*" data-name="Search" placeholder="Search the blog" type="text" id="Search-3"/></div></form><div class="w-form-done"><div>Thank you! Your submission has been received!</div></div><div class="w-form-fail"><div>Oops! Something went wrong while submitting the form.</div></div></div><div class="blog-collection-wrapper w-dyn-list"><div fs-cmsload-element="list" fs-cmsfilter-element="list" fs-cmsload-mode="pagination" role="list" class="_3-grid w-dyn-items"><div role="listitem" class="w-dyn-item"><a href="/blog/landing-page-conversion-rate-tips" class="resource-card w-inline-block"><div class="card-text-box"><div fs-cmsfilter-field="topic" class="small-blog-tag">Paid media fundamentals</div><h3 fs-cmsfilter-field="title" class="heading h3">How landing pages affect ad conversion rate (w/ ROAS-boosting tips)</h3><div class="inline-text-box no-margin"><div class="paragraph no-margin">Feb 26, 2025</div><div class="paragraph no-margin"> • </div><div class="paragraph no-margin">Ben Harris</div></div></div><img alt="How landing pages affect ad conversion rate (w/ ROAS-boosting tips)" src="https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/67bdf3983459c783b709798f_chris%20nightingale%20(2).png" sizes="(max-width: 479px) 100vw, (max-width: 767px) 92vw, (max-width: 991px) 45vw, 29vw" srcset="https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/67bdf3983459c783b709798f_chris%20nightingale%20(2)-p-500.png 500w, https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/67bdf3983459c783b709798f_chris%20nightingale%20(2)-p-800.png 800w, https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/67bdf3983459c783b709798f_chris%20nightingale%20(2)-p-1080.png 1080w, https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/67bdf3983459c783b709798f_chris%20nightingale%20(2)-p-1600.png 1600w, https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/67bdf3983459c783b709798f_chris%20nightingale%20(2)-p-2000.png 2000w, https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/67bdf3983459c783b709798f_chris%20nightingale%20(2).png 2400w" class="card-thumbnail"/></a></div><div role="listitem" class="w-dyn-item"><a href="/blog/value-based-bidding" class="resource-card w-inline-block"><div class="card-text-box"><div fs-cmsfilter-field="topic" class="small-blog-tag">Advanced PPC strategies</div><h3 fs-cmsfilter-field="title" class="heading h3">Value-based bidding: How to get it right & maximise lead gen profit [Webinar]</h3><div class="inline-text-box no-margin"><div class="paragraph no-margin">Feb 25, 2025</div><div class="paragraph no-margin"> • </div><div class="paragraph no-margin">Ben Harris</div></div></div><img alt="Value-based bidding: How to get it right & maximise lead gen profit [Webinar]" src="https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/67bc629de3e5760542e351ef_Webinar%20Blog%20Header%20Value%20based%20bidding.png" sizes="(max-width: 479px) 100vw, (max-width: 767px) 92vw, (max-width: 991px) 45vw, 29vw" srcset="https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/67bc629de3e5760542e351ef_Webinar%20Blog%20Header%20Value%20based%20bidding-p-500.png 500w, https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/67bc629de3e5760542e351ef_Webinar%20Blog%20Header%20Value%20based%20bidding-p-800.png 800w, https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/67bc629de3e5760542e351ef_Webinar%20Blog%20Header%20Value%20based%20bidding-p-1080.png 1080w, https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/67bc629de3e5760542e351ef_Webinar%20Blog%20Header%20Value%20based%20bidding-p-1600.png 1600w, https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/67bc629de3e5760542e351ef_Webinar%20Blog%20Header%20Value%20based%20bidding-p-2000.png 2000w, https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/67bc629de3e5760542e351ef_Webinar%20Blog%20Header%20Value%20based%20bidding.png 2179w" class="card-thumbnail"/></a></div><div role="listitem" class="w-dyn-item"><a href="/blog/dynamic-search-ads-competitor-research" class="resource-card w-inline-block"><div class="card-text-box"><div fs-cmsfilter-field="topic" class="small-blog-tag">Advanced PPC strategies</div><h3 fs-cmsfilter-field="title" class="heading h3">Dynamic Search Ads: The best PPC competitor research tool?</h3><div class="inline-text-box no-margin"><div class="paragraph no-margin">Feb 19, 2025</div><div class="paragraph no-margin"> • </div><div class="paragraph no-margin">Ben Harris</div></div></div><img alt="Dynamic Search Ads: The best PPC competitor research tool?" src="https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/67b47e29502ffa8154f78b41_navah%20hopkins%20(2).png" sizes="(max-width: 479px) 100vw, (max-width: 767px) 92vw, (max-width: 991px) 45vw, 29vw" srcset="https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/67b47e29502ffa8154f78b41_navah%20hopkins%20(2)-p-500.png 500w, https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/67b47e29502ffa8154f78b41_navah%20hopkins%20(2)-p-800.png 800w, https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/67b47e29502ffa8154f78b41_navah%20hopkins%20(2)-p-1080.png 1080w, https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/67b47e29502ffa8154f78b41_navah%20hopkins%20(2)-p-1600.png 1600w, https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/67b47e29502ffa8154f78b41_navah%20hopkins%20(2)-p-2000.png 2000w, https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/67b47e29502ffa8154f78b41_navah%20hopkins%20(2).png 2400w" class="card-thumbnail"/></a></div><div role="listitem" class="w-dyn-item"><a href="/blog/conversion-values-for-lead-gen" class="resource-card w-inline-block"><div class="card-text-box"><div fs-cmsfilter-field="topic" class="small-blog-tag">Advanced PPC strategies</div><h3 fs-cmsfilter-field="title" class="heading h3">Optimize lead gen campaigns by setting the right Conversion Values</h3><div class="inline-text-box no-margin"><div class="paragraph no-margin">Feb 12, 2025</div><div class="paragraph no-margin"> • </div><div class="paragraph no-margin">Ben Harris</div></div></div><img alt="Optimize lead gen campaigns by setting the right Conversion Values" src="https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/67ab4a8e652dec4caa87bb6b_soctt%20carruthers.png" sizes="(max-width: 479px) 100vw, (max-width: 767px) 92vw, (max-width: 991px) 45vw, 29vw" srcset="https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/67ab4a8e652dec4caa87bb6b_soctt%20carruthers-p-500.png 500w, https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/67ab4a8e652dec4caa87bb6b_soctt%20carruthers-p-800.png 800w, https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/67ab4a8e652dec4caa87bb6b_soctt%20carruthers-p-1080.png 1080w, https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/67ab4a8e652dec4caa87bb6b_soctt%20carruthers-p-1600.png 1600w, https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/67ab4a8e652dec4caa87bb6b_soctt%20carruthers-p-2000.png 2000w, https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/67ab4a8e652dec4caa87bb6b_soctt%20carruthers.png 2400w" class="card-thumbnail"/></a></div><div role="listitem" class="w-dyn-item"><a href="/blog/ad-platforms-overcharging" class="resource-card w-inline-block"><div class="card-text-box"><div fs-cmsfilter-field="topic" class="small-blog-tag">Ad platforms & networks</div><h3 fs-cmsfilter-field="title" class="heading h3">Are ad platforms overcharging by inflating your PPC results?</h3><div class="inline-text-box no-margin"><div class="paragraph no-margin">Feb 6, 2025</div><div class="paragraph no-margin"> • </div><div class="paragraph no-margin">Rebecca Munton</div></div></div><img alt="Are ad platforms overcharging by inflating your PPC results?" src="https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/67a4993b22e7df050c5d224d_Ad%20platform%20inflation2.png" sizes="(max-width: 479px) 100vw, (max-width: 767px) 92vw, (max-width: 991px) 45vw, 29vw" srcset="https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/67a4993b22e7df050c5d224d_Ad%20platform%20inflation2-p-500.png 500w, https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/67a4993b22e7df050c5d224d_Ad%20platform%20inflation2-p-800.png 800w, https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/67a4993b22e7df050c5d224d_Ad%20platform%20inflation2-p-1080.png 1080w, https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/67a4993b22e7df050c5d224d_Ad%20platform%20inflation2-p-1600.png 1600w, https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/67a4993b22e7df050c5d224d_Ad%20platform%20inflation2-p-2000.png 2000w, https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/67a4993b22e7df050c5d224d_Ad%20platform%20inflation2-p-2600.png 2600w, https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/67a4993b22e7df050c5d224d_Ad%20platform%20inflation2-p-3200.png 3200w, https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/67a4993b22e7df050c5d224d_Ad%20platform%20inflation2.png 4358w" class="card-thumbnail"/></a></div><div role="listitem" class="w-dyn-item"><a href="/blog/product-feed-management" class="resource-card w-inline-block"><div class="card-text-box"><div fs-cmsfilter-field="topic" class="small-blog-tag">Advanced PPC strategies</div><h3 fs-cmsfilter-field="title" class="heading h3">How to optimize product feed management at scale</h3><div class="inline-text-box no-margin"><div class="paragraph no-margin">Feb 5, 2025</div><div class="paragraph no-margin"> • </div><div class="paragraph no-margin">Ben Harris</div></div></div><img alt="How to optimize product feed management at scale" src="https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/67a209af59752b65ab1648f5_nick%20handley%20(1).png" sizes="(max-width: 479px) 100vw, (max-width: 767px) 92vw, (max-width: 991px) 45vw, 29vw" srcset="https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/67a209af59752b65ab1648f5_nick%20handley%20(1)-p-500.png 500w, https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/67a209af59752b65ab1648f5_nick%20handley%20(1)-p-800.png 800w, https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/67a209af59752b65ab1648f5_nick%20handley%20(1)-p-1080.png 1080w, https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/67a209af59752b65ab1648f5_nick%20handley%20(1)-p-1600.png 1600w, https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/67a209af59752b65ab1648f5_nick%20handley%20(1)-p-2000.png 2000w, https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/67a209af59752b65ab1648f5_nick%20handley%20(1).png 2400w" class="card-thumbnail"/></a></div><div role="listitem" class="w-dyn-item"><a href="/blog/pmax-vs-standard-shopping" class="resource-card w-inline-block"><div class="card-text-box"><div fs-cmsfilter-field="topic" class="small-blog-tag">Advanced PPC strategies</div><h3 fs-cmsfilter-field="title" class="heading h3">PMax vs Standard Shopping: How to choose in 2025 </h3><div class="inline-text-box no-margin"><div class="paragraph no-margin">Jan 29, 2025</div><div class="paragraph no-margin"> • </div><div class="paragraph no-margin">Rebecca Munton</div></div></div><img alt="PMax vs Standard Shopping: How to choose in 2025 " src="https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/6798cab1a978b3577f6cdd16_selina%20patel%20(2).png" sizes="(max-width: 479px) 100vw, (max-width: 767px) 92vw, (max-width: 991px) 45vw, 29vw" srcset="https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/6798cab1a978b3577f6cdd16_selina%20patel%20(2)-p-500.png 500w, https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/6798cab1a978b3577f6cdd16_selina%20patel%20(2)-p-800.png 800w, https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/6798cab1a978b3577f6cdd16_selina%20patel%20(2)-p-1080.png 1080w, https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/6798cab1a978b3577f6cdd16_selina%20patel%20(2)-p-1600.png 1600w, https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/6798cab1a978b3577f6cdd16_selina%20patel%20(2)-p-2000.png 2000w, https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/6798cab1a978b3577f6cdd16_selina%20patel%20(2).png 2400w" class="card-thumbnail"/></a></div><div role="listitem" class="w-dyn-item"><a href="/blog/microsoft-ads-copilot" class="resource-card w-inline-block"><div class="card-text-box"><div fs-cmsfilter-field="topic" class="small-blog-tag">Ad platforms & networks</div><h3 fs-cmsfilter-field="title" class="heading h3">Microsoft Ads: Copilot update, new features & how to use them</h3><div class="inline-text-box no-margin"><div class="paragraph no-margin">Jan 23, 2025</div><div class="paragraph no-margin"> • </div><div class="paragraph no-margin">Rebecca Munton</div></div></div><img alt="Microsoft Ads: Copilot update, new features & how to use them" src="https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/67921a060f544be859ed294a_Microsoft%20co%20pilot%20.png" sizes="(max-width: 479px) 100vw, (max-width: 767px) 92vw, (max-width: 991px) 45vw, 29vw" srcset="https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/67921a060f544be859ed294a_Microsoft%20co%20pilot%20-p-500.png 500w, https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/67921a060f544be859ed294a_Microsoft%20co%20pilot%20-p-800.png 800w, https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/67921a060f544be859ed294a_Microsoft%20co%20pilot%20-p-1080.png 1080w, https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/67921a060f544be859ed294a_Microsoft%20co%20pilot%20-p-1600.png 1600w, https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/67921a060f544be859ed294a_Microsoft%20co%20pilot%20-p-2000.png 2000w, https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/67921a060f544be859ed294a_Microsoft%20co%20pilot%20-p-2600.png 2600w, https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/67921a060f544be859ed294a_Microsoft%20co%20pilot%20-p-3200.png 3200w, https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/67921a060f544be859ed294a_Microsoft%20co%20pilot%20.png 4358w" class="card-thumbnail"/></a></div><div role="listitem" class="w-dyn-item"><a href="/blog/poas-vs-roas" class="resource-card w-inline-block"><div class="card-text-box"><div fs-cmsfilter-field="topic" class="small-blog-tag">Measurement & analytics</div><h3 fs-cmsfilter-field="title" class="heading h3">POAS vs ROAS: Which metric should you use?</h3><div class="inline-text-box no-margin"><div class="paragraph no-margin">Jan 22, 2025</div><div class="paragraph no-margin"> • </div><div class="paragraph no-margin">Ben Harris</div></div></div><img alt="POAS vs ROAS: Which metric should you use?" src="https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/678932d3173e2dbac1dd89bc_adriaan%20dekker%20(2).png" sizes="(max-width: 479px) 100vw, (max-width: 767px) 92vw, (max-width: 991px) 45vw, 29vw" srcset="https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/678932d3173e2dbac1dd89bc_adriaan%20dekker%20(2)-p-500.png 500w, https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/678932d3173e2dbac1dd89bc_adriaan%20dekker%20(2)-p-800.png 800w, https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/678932d3173e2dbac1dd89bc_adriaan%20dekker%20(2)-p-1080.png 1080w, https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/678932d3173e2dbac1dd89bc_adriaan%20dekker%20(2)-p-1600.png 1600w, https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/678932d3173e2dbac1dd89bc_adriaan%20dekker%20(2)-p-2000.png 2000w, https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/678932d3173e2dbac1dd89bc_adriaan%20dekker%20(2).png 2400w" class="card-thumbnail"/></a></div><div role="listitem" class="w-dyn-item"><a href="/blog/competitor-keyword-bidding" class="resource-card w-inline-block"><div class="card-text-box"><div fs-cmsfilter-field="topic" class="small-blog-tag">Paid media fundamentals</div><h3 fs-cmsfilter-field="title" class="heading h3">Competitor keyword bidding in 2025: Key strategies & considerations</h3><div class="inline-text-box no-margin"><div class="paragraph no-margin">Jan 15, 2025</div><div class="paragraph no-margin"> • </div><div class="paragraph no-margin">Ben Harris</div></div></div><img alt="Competitor keyword bidding in 2025: Key strategies & considerations" src="https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/67878d3ea227cadd8d8b940c_sophie%20logan%20(1).png" sizes="(max-width: 479px) 100vw, (max-width: 767px) 92vw, (max-width: 991px) 45vw, 29vw" srcset="https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/67878d3ea227cadd8d8b940c_sophie%20logan%20(1)-p-500.png 500w, https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/67878d3ea227cadd8d8b940c_sophie%20logan%20(1)-p-800.png 800w, https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/67878d3ea227cadd8d8b940c_sophie%20logan%20(1)-p-1080.png 1080w, https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/67878d3ea227cadd8d8b940c_sophie%20logan%20(1)-p-1600.png 1600w, https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/67878d3ea227cadd8d8b940c_sophie%20logan%20(1)-p-2000.png 2000w, https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/67878d3ea227cadd8d8b940c_sophie%20logan%20(1).png 2400w" class="card-thumbnail"/></a></div><div role="listitem" class="w-dyn-item"><a href="/blog/demand-gen-strategy" class="resource-card w-inline-block"><div class="card-text-box"><div fs-cmsfilter-field="topic" class="small-blog-tag">Paid media fundamentals</div><h3 fs-cmsfilter-field="title" class="heading h3">Demand Gen strategy: How to seed high-performing lookalike audiences</h3><div class="inline-text-box no-margin"><div class="paragraph no-margin">Jan 15, 2025</div><div class="paragraph no-margin"> • </div><div class="paragraph no-margin">Ben Harris</div></div></div><img alt="Demand Gen strategy: How to seed high-performing lookalike audiences" src="https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/67878d29feaeca3c199632af_thomas%20eccel%20(1).png" sizes="(max-width: 479px) 100vw, (max-width: 767px) 92vw, (max-width: 991px) 45vw, 29vw" srcset="https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/67878d29feaeca3c199632af_thomas%20eccel%20(1)-p-500.png 500w, https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/67878d29feaeca3c199632af_thomas%20eccel%20(1)-p-800.png 800w, https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/67878d29feaeca3c199632af_thomas%20eccel%20(1)-p-1080.png 1080w, https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/67878d29feaeca3c199632af_thomas%20eccel%20(1)-p-1600.png 1600w, https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/67878d29feaeca3c199632af_thomas%20eccel%20(1)-p-2000.png 2000w, https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/67878d29feaeca3c199632af_thomas%20eccel%20(1).png 2400w" class="card-thumbnail"/></a></div><div role="listitem" class="w-dyn-item"><a href="/blog/keyword-localization" class="resource-card w-inline-block"><div class="card-text-box"><div fs-cmsfilter-field="topic" class="small-blog-tag">Advanced PPC strategies</div><h3 fs-cmsfilter-field="title" class="heading h3">Keyword localization: How to optimize international PPC campaigns</h3><div class="inline-text-box no-margin"><div class="paragraph no-margin">Jan 9, 2025</div><div class="paragraph no-margin"> • </div><div class="paragraph no-margin">Rebecca Munton</div></div></div><img alt="Keyword localization: How to optimize international PPC campaigns" src="https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/677fc6f25a5f7e5904ed2c36_Keyword%20localization%20blog%20header.png" sizes="(max-width: 479px) 100vw, (max-width: 767px) 92vw, (max-width: 991px) 45vw, 29vw" srcset="https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/677fc6f25a5f7e5904ed2c36_Keyword%20localization%20blog%20header-p-500.png 500w, https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/677fc6f25a5f7e5904ed2c36_Keyword%20localization%20blog%20header-p-800.png 800w, https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/677fc6f25a5f7e5904ed2c36_Keyword%20localization%20blog%20header-p-1080.png 1080w, https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/677fc6f25a5f7e5904ed2c36_Keyword%20localization%20blog%20header-p-1600.png 1600w, https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/677fc6f25a5f7e5904ed2c36_Keyword%20localization%20blog%20header-p-2000.png 2000w, https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/677fc6f25a5f7e5904ed2c36_Keyword%20localization%20blog%20header-p-2600.png 2600w, https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/677fc6f25a5f7e5904ed2c36_Keyword%20localization%20blog%20header-p-3200.png 3200w, https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/677fc6f25a5f7e5904ed2c36_Keyword%20localization%20blog%20header.png 4358w" class="card-thumbnail"/></a></div></div><div role="navigation" aria-label="List" class="w-pagination-wrapper blog-pagination"><div class="pagination-numbers-list"><a fs-cmsload-element="page-button" href="#" class="pagination-button-2 w-inline-block"></a></div><a href="?a71697e6_page=2" aria-label="Next Page" class="w-pagination-next pagination-button"><img loading="lazy" src="https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/6698ec14bb4a613f155b49f4_fi-rr-arrow-small-right.svg" alt=""/></a><link rel="prerender" href="?a71697e6_page=2"/><div aria-label="Page 1 of 15" role="heading" class="w-page-count hidden">1 / 15</div></div></div><div class="spacer _80"></div></div></div><div class="section newsletter-sign-up"><div class="container center-align w-container"><div class="text-box _550px"><h1 class="heading h1">Stay in the loop</h1><div class="text-box _900px center-align"><p class="paragraph medium">Boost your paid media results.<br/>Subscribe for expert insights delivered to your inbox.</p></div><div class="spacer _24"></div><div class="w-embed w-script"><script charset="utf-8" type="text/javascript" src="//js-eu1.hsforms.net/forms/embed/v2.js"></script> <script> hbspt.forms.create({ region: "eu1", portalId: "143148669", formId: "03c69591-b97c-4c3d-a76a-5239bc9c2bb1", sfdcCampaignId: "7018e000000tvRBAAY" }); </script> <style> #email-03c69591-b97c-4c3d-a76a-5239bc9c2bb1 { background-color: var(--black); color: var(--white); } #label-email-03c69591-b97c-4c3d-a76a-5239bc9c2bb1 { display: none; } </style></div></div></div><img src="https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/6697cb4373c9423f0763f9fd_image%207.webp" loading="lazy" sizes="100vw" srcset="https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/6697cb4373c9423f0763f9fd_image%207-p-500.webp 500w, https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/6697cb4373c9423f0763f9fd_image%207-p-800.webp 800w, https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/6697cb4373c9423f0763f9fd_image%207-p-1080.webp 1080w, https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/6697cb4373c9423f0763f9fd_image%207-p-1600.webp 1600w, https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/6697cb4373c9423f0763f9fd_image%207-p-2000.webp 2000w, https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/6697cb4373c9423f0763f9fd_image%207-p-2600.webp 2600w, https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/6697cb4373c9423f0763f9fd_image%207.webp 2880w" alt="" class="background-image-cover"/></div><div class="footer"><div class="footer-container w-container"><div class="w-layout-grid footer-grid"><div class="ooter-columns-grid"><div id="w-node-a1de1b8d-6ac1-5842-8260-4566cce807b5-cf3fcb86" class="footer-links-container"><h5 class="footer-header"><a href="/" class="white-text-link">Home</a></h5></div><div class="footer-links-container"><h5 class="footer-header">Solutions</h5><a href="/solutions/paid-search" class="footer-link">Paid search</a><a href="/solutions/paid-social" class="footer-link">Paid Social</a><a href="/solutions/display-ads" class="footer-link">Display ads</a><a href="/solutions/performance-max" class="footer-link">Performance Max</a><a href="/solutions" class="footer-link">Explore all channels</a></div><div id="w-node-a5171999-7621-c757-84a7-767f969f83c5-cf3fcb86" class="footer-links-container"><h5 class="footer-header"><a href="/pricing" class="white-text-link">Pricing</a></h5></div><div class="footer-links-container"><h5 class="footer-header"><a href="/resource-library" class="white-text-link">Resources</a></h5><a href="/success-stories" class="footer-link">Customer stories</a><a href="/resource-library" class="footer-link">Resource library</a><a href="/blog" aria-current="page" class="footer-link w--current">Blog</a><a href="/glossary" class="footer-link">Glossary</a><a href="/webinars-and-events" class="footer-link">Webinars</a><a href="/tools-and-reports" class="footer-link">Tools and reports</a></div><div class="footer-links-container"><h5 class="footer-header">Company</h5><a href="/about-us" class="footer-link">About us</a><a href="/careers" class="footer-link">Careers</a><a href="/partners" class="footer-link">Partners</a><a href="/news" class="footer-link">News</a><a href="https://status.lunio.ai/" target="_blank" class="footer-link">Status</a></div><div class="footer-links-container"><h5 class="footer-header"><a href="https://dashboard.lunio.ai/login" class="white-text-link">Login</a></h5><a href="/contact-us" class="footer-link">Contact us</a></div></div><div id="w-node-_32f30c02-3be8-5b74-37a8-a671b034e6d6-cf3fcb86" class="footer-blog-box"><h5 class="heading h3">Latest from the blog</h5><div class="latest-blog-ooter-wrapper w-dyn-list"><div role="list" class="w-dyn-items"><div role="listitem" class="w-dyn-item"><a href="/blog/landing-page-conversion-rate-tips" class="latest-blog-ooter-link-block w-inline-block"><div>How landing pages affect ad conversion rate (w/ ROAS-boosting tips)</div></a></div><div role="listitem" class="w-dyn-item"><a href="/blog/value-based-bidding" class="latest-blog-ooter-link-block w-inline-block"><div>Value-based bidding: How to get it right & maximise lead gen profit [Webinar]</div></a></div><div role="listitem" class="w-dyn-item"><a href="/blog/dynamic-search-ads-competitor-research" class="latest-blog-ooter-link-block w-inline-block"><div>Dynamic Search Ads: The best PPC competitor research tool?</div></a></div></div></div></div><div class="footer-secruity-grid"><img src="https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/6694f51b874545d49767a192_image%2068.webp" loading="lazy" width="48" alt=""/><img src="https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/6694f51b9d3dd21f6827a29b_image%2067.webp" loading="lazy" width="48" alt=""/><img src="https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/6694f51bd6dc0772fb064cc9_image%2066.webp" loading="lazy" width="48" alt=""/><img src="https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/6694f51b019186e8582344aa_image%2071.webp" loading="lazy" width="48" alt=""/></div></div><div class="lower-footer-grid"><div class="copyright-legal-block"><div class="paragraph no-margin">Lunio 2024</div><a href="https://products.privasee.io/privacy-portal/6672ccba557ecb0014a73dac" target="_blank" class="legal-link">Privacy policy</a><a href="/data-processing-agreement" class="legal-link">Data Processing Agreement</a><a href="/terms-of-service" class="legal-link">Terms of Service</a></div><div id="w-node-_37d13e64-de06-edf8-ab96-0ddb1cc90034-cf3fcb86" class="footer-social-section"><div class="social-grid"><a href="https://facebook.com/luniohq" target="_blank" class="social-link w-inline-block"><img src="https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/6694f4a9a0b78e01eb0025c8_Social%20Icons.svg" loading="lazy" alt="" class="social-link-icon"/></a><a href="https://twitter.com/luniohq" target="_blank" class="social-link w-inline-block"><img src="https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/6694f4a944a904c314a2ca1f_Social%20Icons-1.svg" loading="lazy" alt="" class="social-link-icon"/></a><a href="https://www.linkedin.com/company/ppcprotect/" target="_blank" class="social-link w-inline-block"><img src="https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/6694f4a9efb4f5479778a9e0_Social%20Icons-2.svg" loading="lazy" alt="" class="social-link-icon"/></a></div></div></div></div></div><script src="https://d3e54v103j8qbb.cloudfront.net/js/jquery-3.5.1.min.dc5e7f18c8.js?site=66916e5acef29ed72641a41d" type="text/javascript" integrity="sha256-9/aliU8dGd2tb6OSsuzixeV4y/faTqgFtohetphbbj0=" crossorigin="anonymous"></script><script src="https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/js/lunio-ai.c4560675.11d5b0d639090ea2.js" type="text/javascript"></script> <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-T6GQD6H" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript> </body></html>